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Celebrity Cruises’ Captain Kate McCue Appears with Andy Cohen on Bravo

PHOTO: Getty Images/Celebrity Cruises

We’re just days away from the North American inaugural cruise of the new Celebrity Beyond from Celebrity Cruises and the cruise line is starting to ramp up the hype with a new partnership with NBCUniversal. 

Captain Kate McCue appeared on Bravo’s show “Watch What Happens Live with Andy Cohen” at 10pm last night and the taping was actually held on board the ship. Also appearing on the show were captains from the hit show “Below Deck” including Captain Lee Rosbach, Captain Sandy Yawn, Captain Glenn Shepard, Captain Jason Chambers, and Captain Kerry Titheradge. 

“It’s such an exciting opportunity to partner with Celebrity Cruises and shoot a very special episode of the show on its new ‘Celebrity Beyond’ ship,” said Andy Cohen, Host and Executive Producer, Watch What Happens Live with Andy Cohen. “I mean, I cannot think of a more iconic way to celebrate and bring to life the spirit of our very own, Bravo’s Below Deck – than by channeling my inner Captain at sea!”

Celebrity Cruises on Bravo 

The new partnership between Celebrity Cruises and NBCUniversal came about as both companies were seeking to work with worldwide and leading brands. 

“At NBCUniversal, we are constantly looking around every corner to find new, unexpected ways to share genuine stories with our audiences in collaboration with powerful, world leading brands,” said Jamie Cutburth, SVP, One Platform Creative & Development, Advertising & Partnerships, NBCUniversal. “And when we partner together over that same shared goal, we achieve the ultimate authentic result. With Celebrity Cruises, NBCU and Watch What Happens Live With Andy Cohen – we’re delivering our fans a new, entertaining experience like never before.”

RELATED: CAPTAIN KATE MCCUE NAMED CAPTAIN OF THE UPCOMING  CELEBRITY BEYOND

The popularity of the Bravo show and the hype surrounding the newest ship from Celebrity Cruises made the partnership an attractive one for the cruise line. 

“The partnership opportunity with NBCUniversal and Bravo was meant to be from the start. We both wanted to do something that hadn’t been done on a cruise ship before, so using our newest ship, Celebrity Beyond , as the backdrop, filming Watch What Happens Live With Andy Cohen on our ship was the perfect opportunity,” said Celebrity Cruises’ Chief Marketing Officer Michael Scheiner. “Leveraging the fanfare of the show along with our own content to use in advertising across NBCUniversal really gives us a great opportunity to market our brand.”

If you missed the airing of the show, you can watch the clip below or stream the full episode on Peacock. 

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All Aboard As Andy Cohen Tapes Episode On Celebrity Cruises Ship

All five captains of Bravo’s 'Below Deck' appear as part of sponsorship

 A splashy  episode of Bravo’s Watch What Happens Live With Andy Cohen is being shot aboard Celebrity Cruises’ new ship, the Celebrity Beyond, as part of a sponsorship deal hatched by NBCUniversal’s advertising and partnership unit.

The episode–scheduled to appear November 1, will feature all five captains from Bravo’s Below Deck franchise, as well as Kate McCue, captain of the Celebrity Cruises ship.

“The partnership opportunity with NBCUniversal and Bravo was meant to be from the start. We both wanted to do something that hadn’t been done on a cruise ship before, so using our newest ship, Celebrity  Beyond, as the backdrop, filming Watch What Happens Live With Andy Cohen on our ship was the perfect opportunity,” said Celebrity Cruises’ Chief Marketing Officer Michael Scheiner. “Leveraging the fanfare of the show along with our own content to  use in advertising across NBCUniversal really gives us a great opportunity to market our brand.” 

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The special episode of WWHL will appear after the series premiere of Below Deck Adventure on Bravo. During the episode, the captains will spend an evening with cocktails and nautical-inspired games. During an aftershow on Twitter, Capitan McCue will tend bar.

As part of the sponsorship, Celebrity Cruises will also get custom content promos produced by the Creative Partnerships @ NBCU team and an NBCU Picture-in-Picture commercial. 

The episode will be able to stream the next day on Peacock.

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“At NBCUniversal, we are constantly looking around every corner to find new, unexpected ways to share genuine stories with our audiences in collaboration with powerful, world leading brands,” said Jamie  Cutburth, senior VP, One Platform Creative & Development, Advertising & Partnerships, NBCUniversal. “And when we partner together over that same shared goal, we achieve the ultimate authentic result. With Celebrity Cruises, NBCU and Watch What Happens Live With Andy Cohen – we’re delivering our fans a new, entertaining experience like never before.” 

Celebrity Cruises isn’t the only marketer floating NBCU’s boat.

In a few weeks, The Kelly Clarkson Show will be expanding its partnership with Norwegian Cruise Lines with a unique integrated segment rewarding  an exceptionally deserving teacher aboard Norwegian Cruise Line’snew ship, Norwegian Prima. ■

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C , Jon covered the industry for TVWeek , Cable World , Electronic Media , Advertising Age and The New York Post . A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.

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How ‘the Andy Cohen of the 9-month cruise’ took over TikTok

Content creator Marc Sebastian has upended the book world through bite-size drama with a dose of literature

As soon as Marc Sebastian , a 33-year-old content creator, heard about Royal Caribbean’s nine-month Ultimate World Cruise, which departed in January to travel the world, he knew he had to get on the ship.

He posted a video asking a brand to put him on board promising that he would “wreak havoc” and “record everything.”

Within days, Atria Books, a publishing imprint under Simon & Schuster, suggested a partnership. Sebastian pitched his marketing scheme to the Atria team on Christmas Eve, and the publisher pulled all hands on deck to get Sebastian an 18-day ticket on the cruise for the ship’s Antarctic portion of the voyage.

Royal Caribbean’s Ultimate World Cruise is a 274-night trip around the globe. After departing on Dec. 10, 2023, the Serenade of the Seas ship will venture to the Americas, Asia Pacific, Middle East and Mediterranean and “Europe and beyond” in four primary segments. Some travelers are joining for the full nine-month voyage, while others are joining only for key parts.

Sebastian quickly emerged as the ship’s breakout star. His candid commentary about his living conditions (complaints about wire hangers, tiny showers, and the fact that a room costing $8,500 doesn’t come with free water bottles), along with his cutting humor, engaging adventures and ability to distill onboard drama, has earned him a growing cult internet fandom. He’s also amassed a massive community of readers, quadrupling Atria’s TikTok following with the publicity he’s generated.

“It wasn’t until Marc started posting regularly that the cruise really started to permeate into the public’s consciousness, beyond people who are extremely online,” said Lia Haberman, a creator economy consultant in Los Angeles. “He’s the Andy Cohen of the nine-month cruise. Atria couldn’t have cast him better.”

“The feedback has been overwhelmingly positive,” an Atria spokesperson told The Washington Post. “Every arm of Atria had a part to play in this.”

Throughout his time on the ship, Sebastian is hosting a book club and reading “ The Last One ,” a thriller novel by the famed author Will Dean, which takes place on a cruise ship. Fans voted on books for him to read before his departure, and “The Last One” won by a landslide. Interest in the book has jumped significantly, a spokesperson from Atria said, leading to even more hype for the author’s upcoming summer release.

@marcsebastianf pending i’m not being thrown around the ship like a loose quater in a washing machine ❤️ love you very much @Atria Books and @Will Dean Author 📚 #drakepassage #ultimateworldcruise #worldcruise #serenadeoftheseas #royalcaribbean #cruisetok #cruise #9monthcruise #marcreadsabook #booktok #books #penguin ♬ Murder On The Dancefloor - Sophie Ellis-Bextor

But Sebastian isn’t your traditional book influencer. He doesn’t normally read or particularly enjoy reading. He said that he can’t remember the last time he finished a book. “My first video said, ‘do you like reading? I don’t. But, on this cruise, like I’m gonna read a book!’” He’s captioned his videos with the hashtag #MarcReadsABook.

Sebastian’s flippant attitude toward books allows him to speak to an audience that book marketers normally find difficult to reach: young people who would rather scroll TikTok and consume stories through YouTube video essays than pick up a novel.

“I was like, listen, I'm not a reader,” Sebastian said, recounting his meeting with Atria, “but I know how to market on TikTok.” Before boarding he researched book marketing and studied effective TikTok publicity campaigns to plan details of his execution.

“We actually liked the fact that he isn’t a traditional reader,” the spokesperson for Atria said, adding that it has sparked discussions within the publishing house of new ways to engage readers. “It’s definitely been a positive experience that will help us continue to think of new ways to reach new readers.”

Brendan Gahan, a freelance influencer marketing executive, said that Sebastian has changed how marketers think of book promotion. “This is antithetical to what most book marketers would have done,” said Gahan. “Marc and Atria have created a campaign that will undoubtedly spark copycats in years to come.”

Sebastian also knew that to stand out online, he’d have to make an impact early.

In one of his first TikTok videos, he states “I hate it here,” before complaining that the water temperature comes in only three options: “freezing, scalding hot, or third-degree burns.”

His critiques of the ship, such as complaining about the music and food at the ship’s Windjammer cafe, have made him an Everyman to TikTok audiences around the globe. It has also poked holes in Royal Caribbean’s aspirational marketing. Unlike some other cruise and travel influencers onboard, he has no allegiance to the cruise line, allowing him to speak freely and humorously about his experiences.

But capturing people’s attention is easier than keeping it. Sebastian said that he knew he’d have to weave drama and storylines into his content about reading to hook readers.

“Watching Marc Sebastian on the 9month royal cruise’s updates in the morning like it’s the paper,” one X user posted. “Generally, not a fan of reality shows … but wow am I riveted by Marc Sebastian’s TikToks aboard the Ultimate World Cruise,” said another.

Sebastian said he carefully selected his attire for the ship, packing outfits he knew would generate impact. “I wanted to stick out like a sore thumb,” he said. “I wanted to dress like an evil supervillain because I wanted to stand out amongst the insanity that is this cruise, which is basically just like, old people. It’s like a floating retirement home attached to a Chili’s.”

Atria is already brainstorming ways to keep readers hooked once Sebastian leaves the ship. Sebastian hinted that there will be a surprise twist at the end of his journey that fans might not expect.

Sebastian plans to keep reading once he’s back on dry land. In the meantime, he’s counting down the days until he’s home in Los Angeles.

“It’s literally the most disgusting ship,” he said, “I feel like I’m living in an Olive Garden. And I did it for the views.”

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Celebrity Cruises Dock for a Brand-New Partnership with Bravo’s “Watch What Happens Live with Andy Cohen”

In a first-of-its-kind taping for the show, andy cohen and all five captains from bravo's successful "below deck" franchise including - captain lee rosbach, captain sandy yawn, captain glenn shepard, captain jason chambers, and captain kerry titheradge - will board for an evening full of cocktails, games, and celebrating..

As part of this partnership, Celebrity Cruises will receive unique and impactful promotional elements like custom Content Promos produced by our Creative Partnerships @ NBCU team, an NBCU Picture-in-Picture commercial innovation while treating fans of “ Watch What Happens Live With Andy Cohen ” to even more exciting content via a Twitter After Show and more.

In addition, Celebrity’s own Captain, Kate McCue – America’s first female Cruise Ship Captain will participate in a nautical-inspired game with fellow Captains of “ Below Deck ” during the broadcast. Plus, during the Twitter After Show, “ Watch What Happens Live With Andy Cohen ‘s” namesake bar will be tended to by Capitan Kate herself.

“It’s such an exciting opportunity to partner with Celebrity Cruises and shoot a very special episode of the show on its new ‘ Celebrity Beyond ‘ ship,” said Andy Cohen, Host and Executive Producer, Watch What Happens Live with Andy Cohen . “I mean, I cannot think of a more iconic way to celebrate and bring to life the spirit of our very own, Bravo’s Below Deck – than by channeling my inner Captain at sea!”

“The partnership opportunity with NBCUniversal and Bravo was meant to be from the start. We both wanted to do something that hadn’t been done on a cruise ship before, so using our newest ship, Celebrity Beyond, as the backdrop, filming Watch What Happens Live With Andy Cohen on our ship was the perfect opportunity,” said Celebrity Cruises’ Chief Marketing Officer Michael Scheiner. “Leveraging the fanfare of the show along with our own content to use in advertising across NBCUniversal really gives us a great opportunity to market our brand.”

“At NBCUniversal, we are constantly looking around every corner to find new, unexpected ways to share genuine stories with our audiences in collaboration with powerful, world leading brands,” said Jamie Cutburth, SVP, One Platform Creative & Development, Advertising & Partnerships, NBCUniversal. “And when we partner together over that same shared goal, we achieve the ultimate authentic result. With Celebrity Cruises, NBCU and Watch What Happens Live With Andy Cohen – we’re delivering our fans a new, entertaining experience like never before.”

This unique collaboration between NBCUniversal and Celebrity Cruises further reinforces the media company’s Partnership Commitment in action. This fall, NBCU highlighted how it has been bringing together the company’s industry-leading trifecta of content, technology, and partnership across One Platform with world leading brands in a blog post including this special activation – all to keep building the next era of premium video viewing.

For more information on Bravo’s “ Watch What Happens Live With Andy Cohen “, please visit: https://www.bravotv.com/watch-what-happens-live

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Celebrity Beyond to be Featured on Bravo’s Watch What Happens Live With Andy Cohen

• October 29, 2022

Celebrity Cruises and NBCUniversal have partnered on an upcoming episode of Bravo’s “Watch What Happens Live With Andy Cohen” onboard the Celebrity Beyond, according to a press release.

This episode features host Andy Cohen and all five captains from Bravo’s successful “Below Deck” franchise, including Lee Rosbach, Captain Sandy Yawn, Captain Glenn Shepard, Captain Jason Chambers, and Captain Kerry Titheradge. The feature will air on Bravo on Tuesday, November 1, and will be available to stream the following day on Peacock, according to NBCUniversal.

“The partnership opportunity with NBCUniversal and Bravo was meant to be from the start. We both wanted to do something that hadn’t been done on a cruise ship before, so using our newest ship, Celebrity Beyond, as the backdrop, filming Watch What Happens Live With Andy Cohen on our ship was the perfect opportunity,” commented Michael Scheiner, chief marketing officer, Celebrity Cruises.

Through this partnership, NBCU will provide Celebrity Cruises with advertising elements such as custom content promotion produced by NBCU’s partners, as well as additional content on Twitter following the episode’s airing. In addition, during the broadcast, Celebrity’s captain Kate McCue will also play a nautical-themed game with fellow “Below Deck” captains.

“I cannot think of a more iconic way to celebrate and bring to life the spirit of our very own, Bravo’s Below Deck – than by channeling my inner Captain at sea,” said Andy Cohen, host and executive producer, Watch What Happens Live with Andy Cohen.

This collaboration between NBCUniversal and Celebrity Cruises demonstrates the media company’s commitment to partnership in action, as One Platform senior vice president, creative & development, advertising & partnerships Jamie Cutburth noted. “At NBCUniversal, we are constantly looking around every corner to find new, unexpected ways to share genuine stories with our audiences in collaboration with powerful, world-leading brands.”

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