fora travel subscription cost

Inside Fora, the startup igniting a possible renaissance for travel agents

Somewhere in between travel lockdowns during the first year of the pandemic and the current chaos plaguing airports around the world, a bevy of new travel startups launched with promises of a better experience.

The latest entry is Fora , self-described as a tech-forward travel agency that essentially serves as a hub for experienced travelers looking for a launchpad to run a side gig (or more) as a travel agent.

Since launching in August just one year ago, Fora now boasts nearly 500 travel advisers worldwide (97% of whom have never worked in the sector before), operating within its network, with more than 30,000 people on the wait list.

And this week, the New York–based company announced $13.5 million in Series A funding, which will help advance the development of the travel agency’s technology for advisers.

Fortune recently spoke with cofounders Henley Vazquez, Evan Frank, and Jake Peters, who shared more about what it‘s like to run a travel business right now.

The following interview has been condensed and lightly edited for clarity.

Could you share a bit about your professional backgrounds before launching Fora?

Vazquez: Each of us are repeat founders who have worked in the travel industry for decades. I originally caught the travel bug in college when I took a gap year, and have been a travel adviser for more than 15 years. I was on the founding team at Indagare, which is where I learned all about being a travel adviser and working with hotels. Then, I founded Passported, a Virtuoso travel agency. 

My cofounder, Evan Frank, started in corporate finance, then venture capital, and has spent the last 10-plus years building new disrupters in the travel and hospitality space. He’s a three-time founder or CEO of travel and hospitality marketplace startups, including Onefinestay, which was bought by Accor Hotels. 

Jake Peters, Fora’s cofounder and chief product and technology officer, is our tech genius. He’s a self-taught programmer and tech entrepreneur with more than two decades in the industry. With his passions rooted in tech, data, and travel, Jake wanted to make dramatic shifts within the travel agency industry alongside Evan and I. 

The three of us make up a dynamic team, each with very different specialties and interests, which is what makes it work so well. We cofounded Fora in order to create a new type of travel agency that welcomes everyone with the interest or passion—the go-to person for travel tips in their networks—to sell travel in a way that was previously reserved for pro travel agents. Our mission is to build the next-generation brand in travel, empowering a network of travel entrepreneurs along the way.

What inspired the launch of Fora?

Frank: When we first started Fora, we actually looked at the real estate industry and drew some inspiration. Compass had just IPOed, and we read that there were 3 million real estate license holders in the U.S., the majority of whom were not full-timers. Yet, there were only 100,000 travel agents. We asked ourselves why there was such a disconnect, especially considering how fun a full-time career in travel could be, as I observed in my cofounder Henley. Having our kids in the same school, Henley and I were constantly surrounded by other moms and parents who were planning trips for their families all around the world, but they had no idea that they could be monetizing those bookings by being a travel adviser.

That said, traditional travel advisers had to hit a certain amount of sales in order to be successful and work in the industry, so there was never room to sell travel as a side gig. We wanted to change that and began brainstorming over the pandemic, when travel had come to a screeching halt. Henley and I both had the same idea: Travel is coming back and remote work isn’t disappearing, so why can’t more people do this job, and how can we build a more viable organization? Even though travel was on hold, we knew the current travel industry was dominated by big online booking sites and big agencies, but people craved human connection and experiences they’d receive with a traditional travel agency for when we’d start to travel again. 

There were also 1.5 million women who left the workforce due to the pandemic, and we knew these people would have the time and interest in a side hustle or new career. Plus, much of education and training was forced to move online due to the pandemic, and this created the first opportunity to train up a remote labor force at no real disadvantage to being based in an office. The creator economy and cohort-based courses also really exploded due to being stuck at home with a computer. 

From there, we decided we wanted to enable entrepreneurs to transform their passion for travel into revenue, and to do it by curating the most incredible experiences for travelers. By empowering the long tail of who could sell travel for a living and building tools to make the work easier and efficient, we created Fora that has the technology of an online booking site, but human touch like a traditional travel agency.

Being a travel agent as a career significantly changed as consumers were able to book travel themselves via the internet, causing a decline for the profession since the 1990s. Why do you think there might be a comeback now?

Vazquez: The market for travel agents is at an all-time high with all things COVID as it relates to cancellations, last-minute changes, and stress-free travel in the midst of a pandemic. It’s our job to stay on top of the current travel advisories, trends, and restrictions so you don’t have to worry about it. 

The internet is also uncurated and uncontrolled, with endless possibilities but no one to sort through the noise for you. That’s where our agents step in. Plus, they’re there to support when things go wrong. 

On top of that, travel advisers are able to set you up with perks and added benefits that you can’t get when booking with an online booking site. Because of their direct relationships with the property, people using travel advisers are more likely to get an upgrade, dining and spa credits, and added amenities. Plus, we’ll make sure the special occasions that you’re traveling for are celebrated because we’re in constant contact with the properties and their team. Think: wine in-room upon arrival, a romantic turndown, or a surprise treat for the kids. 

The travel industry is certainly rebounding, even as airports suffer from record delays, cancellations , losses of luggage , and meltdowns ( in some cases, literally ). But inflation and a looming recession have some people nervous about spending on travel. What do you think will be some of the top travel trends this fall and holiday season?

Vazquez: The looming recession hasn’t stopped travel from happening, but we do continue to see last-minute travel planning as the trend that won’t quit, and we suspect that has to do with confidence in spending. We recently saw one-third of a record week of bookings all with departure dates for the following week. If there’s uncertainty in the markets, what we’re seeing is a hesitation to plan much further into the future (rather than a hesitation to not travel at all).

That said, what’s unique is that everything is so much more expensive in travel right now, but people are still booking their dream trips regardless of the cost. After being stuck at home for two years, they are eager to see the world again. 

In terms of trends, there’s also less of a focus on action-packed itineraries. Fewer people are asking for tickets to the Louvre or museums; most don’t want to plan a back-to-back itinerary. Instead, they’re wanting to wander and explore the cities they’re in, eat great meals, and feel immersed in places they’ve missed. We’ve also seen a major rise in adventure and outdoors-focused travel. I lived in Costa Rica for part of the pandemic, driven in large part by the need to do things again and not be stuck indoors. From national parks to tropical rain forests, we’re seeing the same trend in trip planning—let’s get active!

In terms of airfare, now there are more travelers than there are seats available. For people who haven’t thought about your flights this holiday season, you have to get on it now, although we do know from our data that last-minute remains the name of the game. The big thing is that people are adjusting their behavior to the unpredictability of flights, building in buffer days or flying in earlier versus later to safeguard against delays and cancellations. We’ve all gotten pretty good at the “go with the flow” approach, even if we don’t like it. Working with a travel agent means that you have a friend in the industry who can help you navigate the ever-changing nature of travel right now.

How is the company funded? Is it self-funded or have you reached out to investors? What has the financing process been like?

Frank: In order to innovate in the travel agent industry—historically very fragmented with lots of small owner-operators, and as a result generally too low margin to build technology and many of the capabilities typically seen only at OTAs [online travel agencies]—we needed to raise capital early. Agents have been left behind in the online booking revolution in travel; we want to put the power back in their hands and build something that feels halfway between a traditional agency and an OTA. An OTA that’s powered by humans.

As a result, we’ve been VC-backed since early days. We closed a $5 million seed round in fall 2021 and just announced our Series A funding for $13.5 million that was co-led by Heartcore Capital and Forerunner. This Series A funding will be used to accelerate the next evolution of our platform: an innovative client and booking management system—the first of its kind in the industry—exclusively for our community of travel advisers.

We’re an experienced team with exits under our belts and diverse backgrounds—agency, travel supplier, building technology products—which has helped attract this equity capital.

Looking forward five years, how do you want to Fora to grow? What kind of services do you want to add in the future?

Peters: Travel advising can really be the best job in the world. However, in order for this to be true, and in order to welcome thousands of travel-passionate people into this industry, a lot needs to be rethought: from payments to marketing to enabling different ways of working to community—and to simplify the planning and booking process. 

We have grand visions and many ideas for things we can build; piecing our platform together thoughtfully is the work we are undertaking now. At the moment, our focus is laying foundations both from a product and underlying tech perspective, but also more importantly from a process perspective—how we build, how we listen to and support our advisers, and how we interact with the travel tech and supplier community at large.

And we’re doing this all with a laser focus on enabling our advisers to be productive and enjoy the work of selling travel and serving their clients. I enjoy looking ahead a few years and thinking about how we will have a product that weaves together all of the necessary components; this includes booking tools, client management tools, payments, supplier information, training, and community, and more into a single offering that is powerful and a joy to use.  

I know I speak for everyone on the team when I say that we’re very committed to growing Fora and getting it to a much larger scale than today. We want to bring new people into the industry and empower them to transform their passion for travel into a meaningful career, side hustle or full-time. We want to support travel advisers as best we can with technology and community. The travel agent industry has roughly 100,000 agents. Our mission at Fora is to bring in the next 100,000 agents, or more, with a more progressive approach to training, labor, and technology. We want to make being a Fora adviser the best job in the world.

This is an installment of   Startup Year One , a special series of interviews with founders about the major lessons they have learned in the immediate aftermath of their businesses’ first year of operation.

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These are the travel memberships and subscriptions that are worth the money – CLEAR, Global Entry, and more

Not all travel programs are created equal.

From Netflix and smartphone apps to food delivery services , everyone is vying for your subscription dollars these days. Most aren’t worth the expense, in our opinion. There are a few, however, that make legitimate sense — and cents — for travelers. If you’re planning to travel in the upcoming year, here are the best travel memberships and subscription services that are worth the money in 2024.

TSA PreCheck

Global entry, expertflyer, priority pass standard plus.

• Going (formerly Scott’s Cheap Flights)

Garmin Search and Rescue (SAR) Insurance

America the beautiful pass, air travel tips.

Let’s start with the most obvious travel membership: TSA PreCheck. Even for U.S.-based travelers who only fly a handful of times per year, the recurring cost is worth the time and money. A five-year membership costs $78 (less than $16 annually). It’s guaranteed to save you hours at the airport because PreCheck passengers needn’t remove their shoes, belts, or light jackets, and can leave laptops and liquids in their carry-on luggage.

Add to that the privilege of passing through a separate, often much shorter, security line, and it can pay for itself on your very first trip. The TSA reports that, in 2020, 100% of PreCheck passengers waited less than five minutes in line. New applicants can start the process online, and some credit cards and loyalty programs even include the fee as a perk for cardholders.

If your travel takes you out of the country — frequently or not — Global Entry is even better than a TSA PreCheck travel membership. This flagship federal program includes the same benefits of PreCheck, plus expedited screening at international borders and customs checkpoints. A five-year subscription is $100 — just $15 more than TSA PreCheck.

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The approval process is a bit more time-consuming, as it requires a passport and an in-person interview. But that time will likely pay for itself on your first trip or two abroad . Plus, like PreCheck, some popular travel credit card programs pay the annual program fee for their cardholders.

Booking air travel is complicated these days. Travelers who want the utmost comfort and convenience are expected to wade through mountains of airfares, seat charts, connecting flight schedules, airline policy disclosures, and more. ExpertFlyer is a monthly travel membership that takes the guesswork out of all of it.

The site keeps tabs on basic things like flight availability, flight status, and other details. But, most importantly, it can also provide useful alerts for things that make your trips more comfortable. That includes letting you know when your preferred seats become available, what frequent flyer awards and upgrades are available, and aircraft change alerts (so you can avoid unexpected seat reassignments). The free version is enough for most infrequent travelers, while the Pro version opens up every feature for one low monthly price.

CLEAR works similarly to TSA PreCheck. But, while the latter focuses on expediting the entire screening process (from document checking to baggage screening), CLEAR is designed to speed up the first part. TSA PreCheck is great, but it still requires most passengers to wait in a line — albeit usually a shorter one — to verify their personal ID.

With CLEAR, members use a dedicated line (often with no other passengers) to scan their fingerprint or iris at a kiosk and are then personally escorted immediately to baggage screening. The service is available in almost 50 U.S. cities, and more are added regularly. It’s pricey at around $189 annually, but for frequent air travelers, every second counts. Plus, it also works at stadiums and other event venues around the country.

Digital boarding passes, itineraries, and hotel reservations have mostly made travel easier (not to mention better for the environment). However, trying to keep all those emails, confirmation numbers, and departure times straight while en route can be a hassle. TripIt streamlines everything about travel.

Subscribers provide TripIt with their email account information. Then the app automatically scans their inbox for travel-related emails. It organizes and files them all in a single, easy-to-read mobile itinerary within the TripIt app. It might sound like a lofty promise, but the app delivers. It also tracks important updates to upcoming flights and is often better and faster at sending alerts to changes than the official airline apps. There’s a free option, but the features are limited, which is why we recommend spending the extra $49 for the TripIt Pro version. You can also go Pro free for five days to see if it’s right for you.

Most air travelers who only fly a handful of times each year don’t bother with airline lounges. Unless you’re staring down a very long layover , dropping $50 for a day pass to score cold finger foods and “free” domestic beer hardly seems worth it. Priority Pass is an annual travel membership program that makes the cost of lounge admission a little more palatable.

For as little as $329, the upgraded Priority Pass Standard Plus membership provides ten lounge visits in a calendar year. Depending on the airline, that’s roughly 50% off the fees you’d expect to pay to check in to most lounges. It’s valid at more than 1,300 airport lounges around the world. Again, some of the best travel credit cards and loyalty programs also provide free Priority Pass membership as a perk.

Going ( formerly Scott’s Cheap Flights )

Countless newsletters and subscription services promise to help travelers save big on their next vacation. In our experience, none delivers like Going (formerly called Scott’s Cheap Flights). Simply sign up, pick your preferred departure airport, and wait for the best flight deals to roll into your inbox.

In some cases, we’ve seen so-called “mistake fares” and rare deals of up to 90% off — legitimately.  The basic Limited membership is free, but we recommend splurging for the $49-per-year Premium subscription for earlier access to the best deals. It’ll more than pay for itself on your very first trip.

Travel safety and insurance are hardly sexy topics; compared to breezing through airport security and free booze during your next layover. Still, for adventurous travelers, insurance is essential. In many countries, anyone needing search and rescue is required to pay for the service themselves, sometimes in advance. Depending on the location, these services could be in the tens — or even hundreds — of thousands of dollars.

A travel membership to Garmin’s Search and Rescue (SAR) Insurance plans, also referred to as IERRC (International Response Coordination Center), will reimburse you in the event of a life-threatening rescue scenario. The entry-level membership is just $39.95 annually, which covers expenses of up to $100,000 per year. Hardcore travelers might want to consider add-ons like medical evacuation insurance, all of which are incredibly affordable, especially compared to the alternative.

Since the pandemic, more of us are camping and taking road trips now than ever before. That has meant that Americans are exploring our National Parks in record numbers. If you count yourself among them or are planning to in 2024, consider an annual park pass. The National Park Service’s America the Beautiful Pass is just $80 a year.

That covers entrance fees, standard amenity fees, and day-use fees at more than 2,000 federal recreation sites. Considering that entrance to some of the country’s most popular parks can cost $25 or more, the pass will more than pay for itself if you plan to visit even a handful of sites in a single year.

Yup, a travel membership to AAA is still worth the money in 2024. The entry-level Basic plan costs about $5 per month and provides access to essential road trip emergency services like fuel delivery, flat tire repair, battery jumpstarting, and limited towing, to name a few. These alone are worth the price of admission. But travelers also score deals on everything from hotel stays and rental cars to flights and upgrades.

For a few extra dollars monthly (to its upgraded Plus membership), AAA throws in extras like a free set of passport photos, enhanced vehicle lockout services, and even better towing and recovery in case your road trip goes seriously sideways. Plus, if you book travel through one of its agents, you’ll have access to AAA’s deep suite of traveler assistance services.

Since many of these travel memberships are for air travel, we’ll give you some air travel tips to make life easier, as air travel can be stressful.

Before your flight

• Plan ahead: Book your flight in advance for better deals and seat selection. Check visa requirements for your destination.
• Pack smart: Pack light and efficient: You may be able to avoid baggage fees with some of the above memberships, but it’s helpful to pack efficiently. Use packing cubes, roll clothes instead of folding, and double-check for liquids and toiletries restrictions. Pack essentials like medications, a change of clothes, and entertainment in your carry-on.
• Stay informed: Download your airline’s app for flight updates, boarding pass access, and digital baggage tags. Check the weather forecast at your destination and pack accordingly.

At the airport

• Stay connected: Charge your phone and laptop beforehand. Consider purchasing airport Wi-Fi access or invest in a portable hotspot.
• Stay hydrated and comfortable: Pack a water bottle and snacks, as airport food can be expensive. Wear comfortable clothing and shoes suitable for sitting for extended periods and walking through large airports.

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As travelers, we are accustomed to meticulously planning what we can and cannot bring in our carry-on luggage, ensuring compliance with airline regulations and security protocols. However, amidst the focus on carry-on restrictions, it’s easy to overlook the limitations imposed on checked baggage. Surprisingly, there is a long list of TSA prohibited items that are strictly banned from being stowed away in the checked compartment of a plane. So, before you zip up your suitcase and bid farewell to your checked bag, let’s explore what items must remain out of sight during your journey. 

What can you take on a plane? TSA prohibited items When it comes to packing for a flight, we are often well-versed in the restrictions placed on carry-on items, particularly the infamous 3-1-1 liquid rule. Yet, as we organize our carry-ons, it is crucial not to ignore the contents of our checked baggage. While it may seem like a convenient place to store bulkier or less essential items, several objects should never be put in your checked baggage. From flammable materials to certain liquids to popular foods, the restrictions are broad and varied. These are just a few of TSA prohibited items to consider before packing your suitcase. 1. Wrapped presents Wrapped presents always run the risk of being flagged by security. These wrapped gifts can trigger suspicion or require additional screening, leading to delays and potential damage to your wrapped items. Additionally, if security officials cannot identify the contents of a wrapped gift, they may need to unwrap it entirely. 2. An abundance of cash Packing an abundance of cash in your checked baggage is ill-advised for several reasons, particularly concerning security and potential legal complications. While no specific TSA regulations limit the amount of cash you can carry domestically, travelers entering the U.S. must declare amounts exceeding $10,000 to customs officials. However, regardless of the amount, carrying a significant sum of cash can attract attention from TSA agents, who have the authority to question you about the source and purpose of the money.

Amid the fallout from the Boeing 737 MAX crisis, there is a looming possibility of airline tickets becoming more expensive. Incidents like the door of an Alaskan Airlines 737 MAX detaching mid-flight have prompted Boeing to slow down the production of this aircraft.

With airlines facing potential delays in receiving their ordered Boeing planes and some carriers like United even halting orders for certain models altogether, the industry braces for a reduction in available aircraft. These delays, compounded by intensive federal investigations into Boeing’s manufacturing processes, may limit the number of planes available to American carriers. Consequently, this reduction in aircraft availability poses a risk of driving up airline prices for travelers.

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The difference between a luxury cruise and a regular cruise extends beyond varying price points. A regular cruise often comes with all of the standard amenities and service levels, while a luxury cruise takes the experience a step further by offering an unparalleled level of opulence and refinement. Luxury cruises often include gourmet dining experiences, unique amenities, and VIP privileges, including priority embarkation and access to exclusive events.

Fora Targets the Travel Agent Skills Gap

Selene Brophy , Skift

February 2nd, 2023 at 8:00 AM EST

Fora touts itself as a modern travel agency giving individuals, even those with zero experience, the opportunity to become a travel advisor while keeping their day job. But the potential risk has seen it up its game from a free-to-join model to a quarterly subscription offering, with in-house tech, tools and advanced training.

Selene Brophy

Deploying travel advisors with zero travel booking experience sounds like a bad idea. But travel agency  Fora  believes it is leveling the playing field for individuals passionate about travel to earn extra income by planning and booking trips.  

Skift previously reported on  Fora’s ambitions  to “easily recruit some 100 000” newbies to the industry after raising a total of  $18.5 million in venture funding , notably $13.5 million in Series A funding in August last year. 

Started as a free-to-join model, the company claims it has seen plenty of people wanting to test travel booking as a potential career change, with a 40,000-strong waiting list. 

Since October last year, it has charged advisors a quarterly fee of $49 to join. A key difference with Fora is that travel advisors can join, while still keeping their main job.

Speaking to Skift about the questionable skills gap, as “97 percent of Fora’s 500 active advisors” have never booked travel before, co-founder Henley Vazquez said their “modern travel agency isn’t about blowing up existing systems.” 

Instead, she said it’s about bringing in “new supply, with new clients who have never before engaged in the travel market.”

“Hotels are our bread and butter, but advisors can plan as much, or as little, of a traveler’s experience as they want.” 

Vazquez said the company is solely focused on bringing in the right people into its network, allowing advisors to earn commission from day one and benefit from selected preferred partnerships, including the Virtuoso agency group .

Fora Advisors are onboarded through month-long training  cohort . Certified advisors then qualify for its new advanced 60-day curriculum, which is both learning and milestone-based. 

Drawn to the Modern Brand 

Meredith Alexander , who is midway through the first advanced training programme, calls herself an almost empty nester, with one child in varsity and another set to finish high school.

Drawn to the brand she discovered on Instagram, Alexander says it was different from her fuddy-duddy perception of travel agents.

“It’s a robust community, with the ongoing support of co-advisors. The camaraderie is incredible,” she said.

Making the shift as an executive director of a non-profit, Alexander says she cannot believe how easy it has been to pick up a side hustle with a minimal cash layout.

Her biggest learning curve was being impatient to get started.

“I’m a ‘beginner-brain’ type of person and love learning, but in my first month, I booked a friend a stay at a Paris boutique hotel I had visited. It was not to his liking, though.”

Alexander says the “cancellation policy was vague.” Because the hotel did not fall within the gambit of partnerships that set Fora apart for its value-adds, it was a costly lesson. 

“I could lean on the support of experienced Fora advisors to resolve a workaround to move my friend.” 

She says her friend is still trying to secure a refund through his credit card.

Alexander has “successfully booked $30,000 in travel and is working towards a goal of $100,000 worth of travel booked in 12 months.” This would increase her commission earning capacity from six percent of the overall 10 percent commission to eight percent.

She says it wouldn’t cross her mind to branch out independently to earn the full commission. 

“The support, the foundation of the team, there’s just no substitute for all the experience, backend work and partnerships.”

Advanced 60-day Curriculum Worth $6k

Vazquez stated the  advanced certification , worth an estimated $6 000, is mentored by 27 existing Fora staff members with “years of travel advisor experience.” 

Ross Thomason, head of training and development at Fora, said the programme requires assembling a portfolio of assets outlining successes across multiple suppliers, destinations, and clients. 

According to Thomason, the expertise, no matter how niche, better positions the advanced advisors to build their brand.

But what if they decide to opt out?

The company is flexible, with no performance metric terms and conditions to be completed by those who qualify. 

“We have a quarterly subscription model, and advisors can cancel anytime,” said Thomason.

In-House Tech and Tools Development

Travel advisors at Fora are not the only ones upping their game. At launch, the agency didn’t have a booking system. It now has a “personalized advisor portal to track bookings, access training and utilize marketing resources.” 

A community app, called Forum, connects “advisors directly with one another and other travel industry pros.”

As an added benefit, the company’s “ magic feature ” marketing tool creates customized marketing materials attributed to each advisor — but it does not use AI tools like ChatGPT, according to Vazquez.

A client management tool is also in the pipeline. 

The desire for meaningful, flexible work is growing, and Fora clearly intends to be adaptable for its advisors. 

While the average revenue data per advisor was not available at the time of publishing, the company’s more focused approach to upskilling should translate into increased booked trips and revenue.

If not, its training and advanced curriculum, all camaraderie aside, must return to the drawing board.

Have a confidential tip for Skift? Get in touch

Tags: fora travel , online travel agencies , travel advisors , travel agents

Photo credit: Woman working with laptop. Source: Andrew Neel, Unsplash Andrew Neel, Unsplash / Andrew Neel, Unsplash

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Meet Fora, the Modern Travel Agency

Fora Travel

The travel advisor industry has traditionally been hard to break into. It’s not uncommon to find strict sales quotas and cost-prohibitive training programs. There is a lot to learn, and, without guidance, it can feel overwhelming. 

Henley Vazquez, a seasoned travel advisor of 15+ years, is intimately familiar with the snags of the industry. In her career, she’s worked her way up the ranks from travel writing to planning and eventually started her own agency focused on family travel. Henley saw a need for something more inclusive and empowering, which eventually led her to co-found Fora in 2021. 

“From the start, we’ve welcomed advisors who want to build a career in travel on their own terms,” Henley explained. “By creating tools that make an advisors’ role more seamless, our goal is to empower the next generation of travel entrepreneurs.”   

With in-depth training, a supportive community, partnerships, seamless commission tracking & payments as well as tech tools, Fora is a one-stop shop for everything you need to become a successful travel advisor . Below, we’ve outlined the core pillars of what sets Fora apart as a modern host agency. We’ve included testimonials on Fora from their Host Agency Reviews (HAR) profile (which nearly 100 five-star reviews). 

Flexible training

In the travel world, there is a lot to learn. Getting started can be the scariest part, but with the right guidance and training, it starts to become second nature. Having the right resources makes all the difference.

Fora offers an in-depth travel advisor training program as well as travel agent certification . There is ongoing live training offered through Fora so that their advisors can connect directly with travel industry experts. Topics range from hotel deep dives to marketing workshops. 

“Fora gave me every training I could ever need so I feel comfortable booking hotels, cruises, all-inclusives,” wrote Fora Advisor Lauren Hirsh in a recent Host Agency Reviews review. “As a total newbie, I was worried I wouldn't know what to do but between the training and support, I feel totally confident that no matter what I come across, someone at Fora can help me.”

Fora Advisor Padma Hariharan also appreciated Fora’s library of training as she ‌jump-started her new career as a travel advisor in 2022.

“I’ve been very impressed with the focus on training: not just destination or supplier trainings, but trainings on all aspects of being a travel advisor,” Padma said. “The support from Fora HQ for all advisors to help make us more successful is incredible .”

Henley also prioritized flexibility for travel advisors from the start, and the self-guided training curriculum is no exception. As a mom herself, she understands firsthand that the most fulfilling careers are built on your own terms. 

“I truly believe that the tools Fora provides are the reason I have had such a successful first year as an advisor,” Juli Hall wrote on Fora’s HAR page. “I am so proud to be a Fora Advisor and can't wait to see what the future holds.” 

A supportive community

Community is a core focus at Fora. 

“We love what we do and we want to make it more accessible to more people,” Henley said. “Fora’s ethos is rooted in collaboration as well as community over competition. We have a ‘build the business you want’ mentality.” 

“In an industry that is notoriously sharp-elbowed, the Fora community is different,” she continued. “We show up, we participate and we support one another. There’s a palpable energy fueled by collaboration and a genuine excitement around what we do. When you meet us, you’ll feel like you’ve found ‘your people.’”

And our community of advisors agrees. 

“​​The community of travel advisors has been such an amazing support,” Fora Advisor Jessica Woods wrote. “I honestly can not imagine building this business and taking this next step without the entire team at Fora HQ and all of the advisors who continuously guide and support me.”

Fora offers a community app dedicated to sharing tips, asking for advice and celebrating each other’s wins. In addition, there are frequent in-person meet-ups and events (the company just launched a new local chapter initiative ).

An expansive partner network

Most host agencies are part of preferred partner programs, which grant clients perks and preferred status. Sometimes, these programs even extend advisors enhanced commission. Partnering with a host agency gives advisors the flexibility of working as an independent contractor with the scalability from the power of an agency. 

Fora has preferred partnerships with over 4,500 hotels, cruises, tour operators and more. Through Fora’s partnerships, travelers can unlock elevated experiences at thousands of properties globally. Fora is part of every major preferred partner program, including Virtuoso , Four Seasons Preferred , Rosewood Elite , Hyatt Privé , Rocco Forte Knights and so much more. 

And they’re always expanding their network. Each month, Fora Reserve, the agency’s in-house preferred partner program, welcomes bespoke properties that aren’t necessarily part of a larger brand-level program. This gives Fora Advisors the ability to offer a wide portfolio of suppliers to their clientele, ranging from luxury to lifestyle and boutique.

“Through its premiere partnerships, Fora opened up the travel world to me in a way I didn't think possible!” Tara Anbudaiyan wrote on HAR. “Wherever I travel, I love that the hotel, DMC and event partners are eager to meet me because they know and respect the Fora brand.”

Seamless commission tracking & payments

Often, advisors have to chase hotels for their commission payments, following up multiple times before getting a response.   

“With Fora, I just forward confirmation details, [and the rest is taken care of],” Fora Advisor Amna Ismail said in an interview with TravelAge West . “There’s a department just for commissions, so they do the following up. It's an awesome perk.”

(If you’re looking for more intel, Fora has an article on how travel agents get paid .)

A tech-savvy approach

Another industry pain point that Henley knew needed a solution: antiquated technology. It’s not uncommon for advisors to have to piecemeal different platforms together (an itinerary builder for this, a client management system for that)... 

One of Fora’s first major tech releases was designed to simplify the booking process itself. Fora created an integrated booking platform so that everything is stored in one place. The booking platform includes trip research capabilities, secure client payment info and seamless booking all in one place.

“​​The website for agents is easy to navigate and straightforward so I don’t have to spend a great amount of time researching a destination. I find exactly what I need in a matter of minutes,” Fora Advisor Lisa Garber wrote. “I wish this company was around 20 years ago when I became a new agent.”

Indeed, Fora’s job is to make that of its advisors easier. The company aims to help their team build a fulfilling, sustainable career — and have fun while doing so. 

“Travel has been the one constant in my life! I never realized the potential in myself to arrange a vacation for others,” Fora Advisor Joanna Alejandro wrote. “Fora has given me a sense of purpose and adventure.”

Ready to turn your love for travel into a fun, flexible and fulfilling career? Apply to become a Fora Advisor today. 

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Release Summary

Tech-Forward Travel Agency, Fora, Raises $13.5 Million in Series A Funding Round Co-Led by Heartcore Capital and Forerunner

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Article updated on May 14, 2024 at 5:05 AM PDT

ChatGPT 4 Review: A Smarter AI Chatbot, but It'll Cost You

The paid version of ChatGPT is clearly smarter than the free one, but the subscription cost is probably too high for the average user.

Our Experts

CNET’s expert staff reviews and rates dozens of new products and services each month, building on more than a quarter century of expertise.

ChatGPT 4.0

• More thorough answers
• Can parse data more effectively
• Answers difficult and complex questions with satisfying answers
• Answers can take some time to generate
• Still makes mistakes

Editors' note: This review was written before the announcement of GPT-4o , which will upgrade the capabilities of both the free and paid versions of ChatGPT. CNET stands by the conclusions behind our testing, but we'll continue to update our coverage as updates roll out. 

Basic info:

• Price: $20 per month
• Availability: Web or mobile app
• Features: Voice recognition; memory retention; multiple GPTs to choose from
• Image generation: Yes

I wondered whether ChatGPT 4 was really worth the $20 upgrade, considering Microsoft Copilot is free and also uses OpenAI's faster and more efficient GPT-4 Turbo model . Turns out, just because two companies are using similar versions of GPT-4 doesn't mean they're using it equally.

ChatGPT 4, OpenAI's most advanced publicly available model, differs from the free ChatGPT 3.5 in a few ways. OpenAI says it has better comprehension and can create more nuanced answers with less bias. After testing, I feel 4.0 ups the cognition, upgrading answers from rote summarizations to scholarly level proficiency. Answers do take longer to generate, but the output is worth the wait. Its ability to juggle dense topics and spit out well thought-out answers puts it ahead of the GPT-4 Turbo model used by the free version of Copilot, which prioritizes speed and efficiency. 

But as impressive as ChatGPT 4 is, it still runs into the same issue as 3.5: no internet connection. While the training data is more recent, up to August 2023 as opposed to September 2021, it's still not possible to get answers to the day's most pressing and topical questions. So for things like shopping recommendations between the latest Samsung and Apple phones, ChatGPT 4 can only prognosticate on which phone reigns supreme.

Even with this restriction, ChatGPT 4 is noticeably smarter than its free counterpart. And for those who strive for accuracy and ask questions requiring greater computational dexterity, it's a worthy upgrade. 

How CNET tests AI chatbots

CNET takes a practical approach to reviewing AI chatbots. By prompting AI chatbots with real-world scenarios, like finding and modifying recipes, researching travel and writing emails, my fellow reviewers and I aim to simulate what the average person might use them for. The goal isn't to break AI chatbots with bizarre riddles or logic problems. Instead, we look to see if real questions prompt useful and accurate answers. However, as more advanced models are released, it'll require more advanced-level questioning to see how AI chatbots can reason with complex and multilayered topics. See our page on how we test AI for more.

When using ChatGPT, keep in mind that the service automatically collects the information you put into its system, so be mindful of giving the service any personal information. For more information, see OpenAI's privacy policy .

If it has the data, ChatGPT 4 will give excellent shopping recommendations. However, for items released after August 2023, like the iPhone 15 and the Samsung Galaxy S24, ChatGPT will use noncommittal language like "might" and "should." The data gap diminishes its overall effectiveness as a shopping guide, unfortunately.

When I asked it to compare the LG OLEDs G3 and G4, ChatGPT 4 said things like, "the G4 might feature enhanced processing" and "If the G4 has upgraded speakers or audio processing capabilities, it could offer a better auditory experience." This type of prognostication makes sense if the product hasn't been officially unveiled. But the G4 TV is on the market now. 

At the very least, for less timely inquiries, ChatGPT excels at synthesizing multiple data points and giving accurate and reliable answers. For example, when trying to find a proper uninterrupted power supply for my gaming PC or TV setup, ChatGPT 4 was able to cross-reference the power requirements of my electronics and recommend the appropriate supply. It even explained why buying a sinewave supply would be beneficial as I'd be using sensitive electronics. 

As a shopping tool, overall, it's probably better to reference AI chatbots that do have a direct line to the internet, like Microsoft Copilot, Google Gemini and Perplexity . But as a general product research tool, as long as the items you're referencing are from before August 2023, ChatGPT really does feel like you're talking to a knowledgeable sales representative at a store. 

Any AI chatbot can spit out a recipe. That's not hard. But very few can actually make a good recipe, and ChatGPT 4 is no exception. Like Google Gemini and  Claude , when I asked ChatGPT 4 to give a chicken tikka masala marinade, it only touched on the basics. It didn't include more exotic ingredients like kasuri methi (dried fenugreek), chaat masala and amchur (dried mango powder). While these ingredients aren't necessary, they should at least be listed as an option.

When it came to making more unique fusion recipes, like a Thai-inspired tres leches cake with a spicy kick, ChatGPT 4 totally understood the assignment. It created a cake infused with coconut milk and lemongrass flavors and combined it with some Thai chili peppers. So when it comes to creating a more authentic recipe, ChatGPT 4 deflates the souffle, so to speak. But for anything that requires fusing foods from different parts of the world, ChatGPT 4 excels. 

Summarizing articles

The freely available AI chatbots have struggled with article summarization. Most did a decent job of getting the overarching points, but failed to capture the main thesis or crux of the piece. 

I asked ChatGPT 4 to summarize an article I wrote earlier this year about how AI was dominating CES 2024 . Where chatbots like Gemini and Claude did nothing more than state the popularity of AI at the show and how many gadgets were unveiled with AI integrations, none did a good job of taking into account the experts I spoke to and some of the skepticisms they raised. ChatGPT 4, however, did. 

It was able to look beyond the shiny veneer at the top of the AI boom and see how companies were pushing out AI products too quickly, some of which might simply have been a rebranding of "smart" tech from a few years back.

And, unlike with ChatGPT 3.5, I didn't run into a character limit when pasting my article into the chatbot. 

While the free chatbots can get you some basic talking points, ChatGPT 4 gives you the entire analysis.  

When it comes to travel recommendations, ChatGPT 4 gets things right, mostly. Where some of the free chatbots hallucinated or struggled to give varying recommendations, ChatGPT consistently gave solid tips and sights worth seeing, all of which actually existed.

Like in past reviews, I asked ChatGPT 4 to create a three-day travel itinerary to Columbus, Ohio. I then cross-referenced it with CNET's Bella Czajkowski, who hails from the Arch City.

According to Czajkowski, ChatGPT 4's recommendations were varied and included a solid list of restaurants worth visiting, like Fox in the Snow Cafe or The Pearl. It also included attractions like the Columbus Zoo and Aquarium, a destination often missing from the free AI chatbot lists. 

That doesn't mean ChatGPT 4 always gets it right. When asking it to make a travel itinerary for the neighborhood of Bushwick in New York, ChatGPT 4 recommended cafes in the neighborhood of Greenpoint. While Greenpoint is only 30 minutes by train, it wouldn't be considered a walkable destination. 

Super synthesis

With the paid AI chatbots, we're putting a greater emphasis on informational synthesis. Given that you're paying $20 per month, premium AI chatbots have to push beyond recipe and restaurant recommendations. That means parsing through the complexities of the human condition to answer the conundrums of life. 

For this test, we thought of an obtuse philosophy question and asked ChatGPT 4 to consider theories from disparate philosophers from different time periods and to then relate it to the problems of today. The wording of the question was also needlessly dense, aiming to simulate what might be asked of philosophy students. 

We don't want to put the exact question here, as other AI chatbots might glean it for future training. 

Given the general density and unreadability of the question, ChatGPT 4 performed remarkably. It was able to acknowledge the multidimensionality of the question, breaking it down point by point, similarly to how a tutor would. It started off by defining the different philosophies present to establish a baseline, then aimed to answer each element before finally combining all the information for one final answer. 

Compared to ChatGPT 3.5, ChatGPT 4 flew higher and further than its free counterpart. The informational processing really did mimic how a person would think the question through, showing how the increase in parameters helps AI chatbots to perform with greater cognitive ability. 

AI chatbots like ChatGPT are everything machines, so it can be hard to fully evaluate them without cross-referencing experts in coding, architecture or any other highly skilled field. 

Even so, it's obvious that ChatGPT 4 is smarter than the other AI chatbots. Its answers are more thoughtful, and it can synthesize complex bits of information to produce useful sentences, even if it takes a bit of time to process. It's also less prone to hallucinate. 

Is it worth the $20 per month subscription cost? That's situationally dependent. If you plan on only asking AI chatbots to write emails or give summaries of historical events, then the free versions will likely suffice. Seriously, as an email-writing machine, ChatGPT 4 performed well, but so did all the other AI chatbots. However, if you start finding answers to your multilayered questions to be unsatisfying, it might be worth dropping the $20 to give ChatGPT 4 a try. 

The value comes in instances where a general overview won't suffice and specifics will be necessary, like asking for the types of hardware needed for your specific setup or the furniture to consider in an awkwardly colored and shaped room. ChatGPT 4 really impresses when you need more specialized answers to specific questions (like college-level philosophy questions). 

At the very least, you'll have a better sense of what the capabilities of an uncapped AI chatbot are. Because when ChatGPT can run, it can go far, albeit not fast. 

Editor's note: CNET is using an AI engine to help create a handful of stories. Reviews of AI products like this, just like  CNET's other hands-on reviews , are written by our human team of in-house experts. For more, see  CNET's AI policy  and  how we test AI .

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7 Unique Gift Ideas for Your Father

A re you looking for gift ideas for your father? Dad’s birthday,  Father’s Day , or any special occasion calls for a thoughtful gift to express your gratitude and love for your dad.

While traditional gifts like ties or watches are always appreciated, why not surprise him with something more memorable? Here are seven terrific ideas that will make your father feel cherished and appreciated.

Articles may contain affiliate links. As an Amazon Associate, we earn from qualifying purchases (at no cost to you).

1. A SET OF GOLF CLUBS

First up, for the passionate golfer who spends hours refining his technique on the course, a new set of clubs is a fantastic gift idea.

You’ll want to keep in mind your dad’s skill level and your budget, and then look for the best quality set of clubs that match your criteria.

Whether he’s perfecting his swing or aiming for a hole-in-one, a quality set of clubs will help him tackle the challenges of the course with confidence, making it the ideal gift. And, of course, he’ll think of you every time he hits the links!

2. A PERSONALIZED LEATHER WALLET

A personalized leather wallet is a timeless and thoughtful gift for any father. Not only does it serve as a practical accessory for keeping his essentials organized, but the added personalization adds a sentimental touch that makes it truly special.

Engrave his initials, a meaningful date, or a heartfelt message on the wallet to create a one-of-a-kind keepsake that he’ll cherish for years to come. Every time he reaches for his wallet, he’ll be reminded of your thoughtfulness and appreciation, making it a meaningful gift that he’ll treasure.

3. A CRAFT BEER SUBSCRIPTION

If your dad enjoys sampling different brews, a craft beer subscription is the ideal gift for him. With this kind of subscription service, your dad can explore a variety of handpicked  craft beers  from around the world, delivered right to his doorstep each month.

It’s a fantastic way for him to discover new and interesting flavors, breweries, and styles that he may not have tried otherwise–all from the comfort of home. Whether he’s a seasoned beer enthusiast or just starting to explore the world of craft brews, a beer subscription will delight his taste buds!

4. A FAMILY PORTRAIT

A customized family portrait is a heartfelt and timeless gift that your father will cherish. It captures the essence of your family’s bond and serves as a beautiful reminder of the love and connection you share.

Whether it’s a traditional painted portrait, a digitally created masterpiece, or a modern illustration, the personal touch of including family members, pets, and meaningful elements makes it truly special.

Every time your dad looks at the portrait hanging on the wall or displayed on his desk, he’ll be reminded of the cherished memories and moments you’ve shared together as a family. It’s a thoughtful and sentimental gift that celebrates the unique bond you share with your father.

5. A DIY HOT SAUCE KIT

For the dad who enjoys a little heat, a DIY hot sauce kit is sure to spice up his life. With everything he needs to create his own hot sauces from scratch, including peppers, spices, and bottles, these kits provide a fun and creative activity for him to enjoy.

Whether he prefers mild or fiery, he can customize his hot sauces to suit his taste buds and experiment with different flavor combinations.

6. A VIRTUAL COOKING CLASS

And, speaking of food, how about treating dad to a culinary adventure with a virtual cooking class where he can learn new recipes and techniques right in his own kitchen?

Whether he’s a novice cook or a seasoned chef, there are virtual cooking classes available for every skill level and interest. From gourmet cuisine to regional specialties, he’ll have the opportunity to hone his culinary skills and impress family and friends with delicious homemade meals.

7. AN OUTDOOR ADVENTURE EXPERIENCE

For the dad who loves the great outdoors, taking him on an outdoor adventure experience is the perfect gift to fuel his sense of adventure.

Whether it’s a  guided hiking trip , kayaking excursion, or zip-lining adventure, there are plenty of outdoor activities to choose from. Not only will he have the opportunity to explore new places and enjoy nature, but when you go together, you’ll create lasting memories to share.

This Father’s Day, or any special occasion, go beyond the traditional gifts and surprise your dad with a unique and thoughtful gesture that shows how much you appreciate him. Whether you choose one of these gift ideas, or come up with your own creative gift, you’re sure to make him feel loved and cherished.

Gift Guide: 20 Gifts for Beer Lovers

Gift Guide: 20 Gifts for Handy Men

Father’s Day Cookout Tips for the Perfect Summer Gathering (+ Summer Charades & Cookout Printables)

Turn your cruise obsession into

Jumpstart your cruise travel business by becoming a member of Fora

Fora is built for the next generation of entrepreneurial travel advisors. Our mission is to empower anyone with a passion for seabound travel to earn a flexible income booking cruises.

Featured In

Travel Advisor

Pamela murphy.

Fallon Alexandria

Rabia Malik

Fora gives you everything you need to start your cruise travel business.

We’ve got all the tools and resources you need to start planning and booking cruises from day one.

Our diverse, inclusive & engaged global community is designed to make you feel welcome.

Live networking events across the country

Community app for collaboration and support, weekly online community & partner events, mentorship, fam trips & site visits.

Start booking trips the day you join, with a best-in-class training curriculum developed by industry experts.

Access to recorded lessons, getting what you need when you need it

Learn alongside your community from experienced advisors, 40+ hours of live, small-group training, certification programs to guide your learning journey.

Partnerships

You'll benefit from our decades of experience in the industry, to unlock perks & upgrades for your clients on cruise lines around the world.

Preferred partnerships and invite-only memberships with cruise brands

Preferred status and perks at dozens of cruises worldwide, increased commission on partner cruises, exclusive rates.

We've got data-driven marketing resources and shareable assets to make you look like a star.

Your own @fora.travel email address

A dedicated profile page on fora's website, designer-made email & social media templates, client-development tips and best practices.

We’re using the latest technology to build tools that make being a travel advisor easier than ever.

IATA # (license to sell travel)

All-in-one booking platform, client management tools, client card collection & storage.

We handle every aspect of getting you paid — so you can focus on the fun part.

Commission payouts every two weeks

Commission & payment collection, partner invoicing & admin support, net rate & planning fee collection, apply to join fora & get everything you need to succeed.

Our advisors typically make back their membership fee within their first month.

• BEST VALUE: Save 50%
• Start at 70% commission split
• Live training and mentorship
• Access to 4,500+ preferred partners
• Custom marketing tools
• Global community of travel pros

Take the first steps to become a Fora Advisor

Enter your email to get started. Next, you'll take a survey to share more about yourself.

Book just $360/month* in travel, and you’ll cover your subscription fees.

Everything after that is your profit to keep.

*Based on annual pricing

Select a booking example to see how much you could earn

Pro-tip: You can also enter your own numbers.

Your best friend’s hotel staycation

Your parents’ cruise

Your colleague’s safari

Your custom adventure

Booking Cost

Commission Rate *

Commission Earned

You Keep 70%

* Commission levels differ by travel partner, typically ranging from 10-25% and averaging ~12%. Most of that commission (70%) goes straight to you, the advisor. The remainder supports Fora's behind-the-scenes work invoicing partners and chasing commission checks to ultimately ensure timely payment to our advisors.

Easy to get started

Become a Fora Advisor in just a few easy steps. Most advisors' applications are accepted within a week, and they book their first trip one week after that.

Submit your email & complete our application to share more about yourself.

Once your application is accepted, sign up for one of our membership plans.

Book Travel

Get everything you need to go from travel-lover to professional advisor.

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Apply to join fora today & get everything you need to succeed.

Book just $360/month in travel and you’ll cover your subscription fees. Everything after that is your profit to keep.

Still have questions? We got you.

What is a fora advisor is it the same as a travel advisor or travel agent.

The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both! 

Personally, we like to think of Fora Advisors as next-generation travel agents. Sure, we earn money by selling and booking trips, but it’s so much more than a transaction. Fora Advisors are consultants and advocates for their clients. We work with clients to understand their vacation needs and handle all the travel arrangements, from booking a staycation to planning a honeymoon. 

A Fora Advisor has access to all of Fora’s training resources, including seamless technology (which makes booking a breeze) and access to specialists with destination expertise. Even better, Fora Advisors don’t have to worry about tracking commission payments or invoicing travel partners. We handle all of that, so our advisors can focus on what they love: building their business in travel.

What does a travel agent (a.k.a. Fora Advisor) do?

A travel agent is someone who sells, curates and books travel, typically working under a host agency (like Fora). Travel agents consult with clients on where to go, what to do and where to stay — and earn commission from booking hotels, cruises, experiences and more. In addition to planning and booking trips, agents communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.

How do I become a travel agent? Do I get a travel agent license?

Fora is a host agency and all of our advisors are automatically licensed to sell, book and plan travel as soon as they join our membership program. Fora offers turn-key infrastructure, tools and resources to get you set up with everything you need to succeed as a travel advisor, including expert-led training, commission tracking and payments, seamless tech to make bookings a breeze and more.

The first step to become a travel agent is to apply to join Fora . Enter your email on this page and you’ll be prompted with a survey to tell us more about yourself. Once you apply, we’ll be in touch if it’s a good fit. From there, you’ll be able to sign up with our membership program and start booking from day one.

Where do travel agents work?

Some travel agents work in an office, but Fora Advisors can work from anywhere (the flexibility we offer is one of the reasons our advisors love us). All you need is a passion for travel, a WiFi connection, an entrepreneurial mindset and a roll-up-your-sleeves attitude — and a few potential clients in your network don't hurt either. Whether you’re looking for a flexible way to monetize your love for travel, looking to build a travel business or are a seasoned veteran in the industry, you can call Fora home.

What types of travel can I book as a Fora Advisor?

Some Fora Advisors focus solely on booking hotels, while others offer full itinerary planning including and on-the-ground experiences (tours, activities, transportation…). In addition to hotels, advisors can book villas, cruises, yacht charters, vacation packages, all-inclusives, car rentals, travel insurance and private aviation.

Where do travel advisors book trips to?

If you can dream it, you can book it. Our advisors book vacations to Costa Rica (a community favorite), Paris , Montana , all around the Caribbean , Australia and beyond. No destination is off-limits (yes, Fora Advisors even book travel to Antarctica ).

What kinds of travel partnerships does Fora have?

Fora has partnered with more than 5,000 hotels, meaning our advisors have access to exclusive upgrades & perks at 5,000+ properties around the world, many of which belong to prestigious collections including Virtuoso , Four Seasons , Rosewood and more . We work with both high-end luxury partners as well as lifestyle boutique partners. At Fora, it’s all about meeting your clients where they're at.

How do Fora Advisors get paid?

Fora travel advisors get paid by earning commissions from their clients' trips — usually from hotel and travel bookings. Travel partners typically pay the agent 10 to 15 percent of the total cost, but sometimes more (depending on the brand and type of partner). 

Unlike other agencies (where travel advisors frequently have to chase their own commission), we're proud to offer a full-service, backend commission-management department. We pay out commission once your client has finished their trip. The process is seamless, but don't just take our word for it: hear directly from Fora Advisor in .

What is Fora's commission split?

Fora Advisors take home the majority (70 percent) of each commission, and Fora keeps a small portion (30 percent) as the host agency. After you book more than $300k in commissionable travel in a calendar year, the split changes to 80/20.

Are there minimum bookings?

At Fora, never. You're empowered to book in accordance with your schedule, and on your own terms.

How quickly can I start booking?

Right away! Once you’ve signed up and joined an onboarding call, you will be set up with our IATA number and can start selling ASAP. No need to wait.

I am a travel content creator. Can I join Fora?

Yes! Booking travel is a great way for creators to expand on their travel income streams. It is important to note that the role of a Fora Advisor is rooted in planning and booking travel, which is different from an affiliate program.

I am already a professional travel advisor. Can I join Fora?

Of course! As professional travel advisors ourselves, we’re excited to welcome experienced travel agents to our community. We’re advisor-centric to our core, so there’s something here for everyone, no matter where you are on your advisor journey.

Is Fora a multi-level marketing (MLM) company?

Nope! We never require advisors to recruit other advisors, and our advisors’ earnings come from booking travel. Advisors don’t profit off of anyone else’s bookings. Fora Advisors are independent contractors and earn commissions on their own, without any contingencies, limits or minimums. And, advisors can cancel their Fora subscription and stop booking at any time. No questions asked.

Does Fora have E&O insurance?

Yes. Fora has E&O Insurance coverage that extends to you upon joining.

Do I need an LLC to join Fora?

As part of joining Fora, you will be a 1099 independent contractor. You do not need to have an LLC to sign up with Fora. Should you want to, though, you can onboard with Fora as an LLC, rather than an individual contractor.

How much does Fora's subscription plan cost?

We charge advisors a monthly ($49) or annual ($299) subscription fee, which includes the cost of Fora’s technology platforms, certified training, admin support and our community app. We’ll set you up with everything you need to succeed, from your first booking to your 1,000th and beyond.

How do I get started?

Sign up! Enter your email on this page and you’ll be prompted to complete a detailed survey on your travel style and experience. If you meet our criteria, we'll get you onboarded and show you the ropes, so you can start booking travel in no time.

Netflix launches paid account sharing in the United States: How much it will cost you

The Netflix password-sharing crackdown has officially begun in the United States. 

Just months after enforcing new restrictions in Canada, Spain, Portugal and New Zealand, Netflix is rolling out account-sharing limits in the U.S.

Only people who live under the same roof can share accounts , the streaming company says. So you have two options: transfer your friends and family members mooching off your account to a new membership or share your Netflix account for an additional $8 monthly fee.

“Your Netflix account is for you and the people you live with – your household,” Netflix said in an email to U.S. subscribers.

The monthly fee is less expensive than the basic ad-free plan, which is $10 a month, but more than the ad-supported plan, which is $7 a month. Standard plans cost $15.49 a month and premium plans cost $20 a month.

Who has your Netflix password?  Check who's logging into your Netflix account and boot them

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Netflix password-sharing rules

The popular streaming service used to encourage sharing Netflix credentials with friends and extended family. But it has changed its tune as subscriber growth slowed amid growing competition and a return to pre-pandemic viewing habits.

Now it’s looking to squeeze a few more bucks out of freeloaders. 

“This is a way of getting folks who watch and enjoy Netflix to also contribute to the future of content ,” Ted Sarandos, the co-CEO of Netflix, told the Toronto Star on April 6. 

Cowen senior research analyst John Blackledge estimates that Netflix could pick up 2.1 million new U.S. subscribers from the initiative. Netflix accounted for 7.3% of total TV viewing in February 2023, according to Nielsen.

Moody's Investors Service says the password-sharing initiative could cause "short-term subscriber discontent and disruption but presents the company with a material revenue growth and margin expansion opportunity."

Wells Fargo Securities says paid password sharing could be a bigger earnings opportunity for Netflix than people signing up for its ad-supported subscription.

Will you pay for a Netflix account?

New Street Research says its survey of paying and nonpaying Netflix users found that more than half – 54% – would pay for their own subscription if their access was yanked, 70% would choose a subscription that is not supported by advertising and 37% would pay extra for people who don't live in their household.​"While only a small sample of the broader population of U.S. Netflix users, we think results bode well for traction of password restrictions," New Street Research said.

Will you cancel Netflix?

There is some risk, however. Netflix lost more than 1 million users in Spain in the first three months of 2023 after cracking down on password sharing in February, according to market research group Kantar.

However, Netflix told investors that after a wave of cancellations, subscribers began adding "extra member" accounts. In Canada, the number of paying subscribers is now higher than before, the company said.

Why is Netflix cracking down on password sharing?

Forty percent of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019, a Parks Associates survey found in 2022.

Some 100 million people watch Netflix using someone else’s account, the company says.

Citi analyst Jason Bazinet estimated that streaming services lose about $25 billion a year. Netflix accounts for about 25% of that lost revenue.

How does Netflix know who is in your household?

Netflix began testing features in Chile, Costa Rica and Peru that would let accounts pay extra to share access with up to two people outside their household in 2022. About one-third of Netflix subscribers live in the U.S. and Canada.

Netflix uses IP addresses, device IDs and account activity from devices signed into an account to determine who shares a household.

When will Netflix stop password sharing?

The gradual rollout of more limited password sharing has sparked a backlash among subscribers elsewhere in the world, especially families with children in college or long-distance couples.

Netflix says it has no choice but to crack down on “unpaid viewing” as subscriber growth slows. While executives say they know the new policy isn’t popular and some people may cancel their accounts, they hope to lure them back with quality programming.

How will Netflix enforce password sharing crackdown?

When the account owner signs in, they will set their primary location. Netflix will then use device and network signals to determine if other account users are part of the household.

Can I use Netflix in two different houses?

If not, those users will be prompted to start their own accounts or be locked out. The account holder can also pay a monthly fee to add another household. 

Netflix says people who’ve been mooching off of other people’s accounts can transfer their viewing history and other settings to a new paid subscription.

Can I watch Netflix when I travel?

You can still watch while you travel on your personal devices or by logging into a new TV at a hotel or Airbnb.