- How digitalization has transformed the patient journey
- A framework for successfully mapping a digital patient journey
- Why digital patient journey mapping offers myriad opportunities to support patient-centric brand strategy
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Three Key Data Pillars for Achieving a Comprehensive Patient Journey
October 12, 2022
In healthcare, "success" is related to building the most comprehensive view into the patient journey as possible. It's more important than ever to have an effective information portfolio that provides insight into the complete patient journey. By understanding the full details of the patient journey, optimal engagement of patients and HCPs can be achieved, thereby delivering the right treatment to the right patient, supporting adoption and adherence – a true healthcare success. This webinar will focus on today's patient-centric market which requires a large, highly differentiated portfolio of information to address patient populations and their needs.
Learn about:
- How market trends are evolving information needs
- The three key information pillars and the data types they include
- The risks for not executing an effective information strategy
Read on iqvia.com
Continue reading at iqvia.com
Marketing Comprehensive Health Care
- Gartner: Marketing
- Medical Subject Headings (MeSH): Comprehensive Health Care: Primary Health Care
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Marina Village Conference Center, San Diego, California, United States
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This white paper investigates: How digitalization has transformed the patient journey. A framework for successfully mapping a digital patient journey. Why digital patient journey mapping offers myriad opportunities to support patient-centric brand strategy. Complete the form below to download the white paper. First Name*.
IQVIA's #Patient Journey software applies #AI to #RWD and reaches up to 3-5 times more of the right patients within weeks. It characterizes ~300 million patients in real-time and it is scalable ...
By understanding the full details of the patient journey, optimal engagement of patients and HCPs can be achieved, thereby delivering the right treatment to the right patient, supporting adoption and adherence - a true healthcare success. ... Continue reading at iqvia.com. Marketing Comprehensive Health Care. See Topics. Gartner: Marketing ...
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