masters in tourism usa

Master of Science in Hospitality and Tourism Management (MS)

Program at a glance.

• In State Tuition
• Out of State Tuition

Learn more about the cost to attend UCF.

Formulate and Implement Strategies for Success

The M.S. in Hospitality and Tourism Management program helps you advance your career within the global hospitality and tourism industry by maintaining a competitive skill set. Build on your strengths and interests, broaden your knowledge of the industry, and sharpen your management skills. Plus, the program incorporates your professional and extracurricular experiences into our interactive learning environment.

As a graduate student in hospitality and tourism management, choose from a thesis and non-thesis option. The thesis option is a great fit if you’re interested in the scientific study of the various aspects of the hospitality and tourism industry. You’ll also want to choose this path if you plan to pursue a doctoral degree or a professional research position. The non-thesis option provides a wealth of opportunity if you’d like to gain a managerial or leadership position within the industry. The emphasis of the non-thesis option is on coursework, practical experience, and real-world insight.

Complete your degree in a format that works best for you. Enroll in the online master’s in hospitality and tourism management degree program , take it on campus or customize it through a mix of both to fit your schedule and budget. Please note that the thesis option is not available to students who study fully online.

As a graduate from the Rosen College of Hospitality Management, you’ll be in high-demand for hospitality and tourism organizations around the globe. Many of our alumni go on to work for leading employers including the Walt Disney World Company, Universal Orlando Resort, Hilton, Marriott International, Loews Hotels, Royal Caribbean Cruise Lines, Orange County Convention Center and so many more.

Available Tracks:

• Foundations Track

Application Deadlines

Ready to get started, course overview, critical issues in hospitality human resources.

Analysis of HR critical factors affecting operation and profitability of hospitality enterprises. Examination of emotional labor, empowerment, burnout, service orientation, turnover, absenteeism, compensation.

Managing Hospitality and Guest Services Organizations

Analysis of the unique problems of managing organizations in the hospitality and guest services industry.

Hospitality/Tourism Strategic Issues

Capstone experience with strategic decision-making principles in hospitality/tourism. Application of skills, knowledge and understanding of areas of concern for formulating and implementing operational strategies.

Hospitality Management & Tourism Skills You'll Learn

• Prepare for higher-level management and leadership positions with the knowledge, connections and experience to gain a competitive edge in the marketplace
• Apply high-level academic knowledge to real-world management challenges
• Handle the analytical, financial, logistical, operational and management challenges that managers face on a daily basis

Career Opportunities

• Hotel Manager
• Restaurant Manager
• Travel and Tourism Services Marketing Manager
• Convention or Conference Manager
• Director of Special Events
• Director of Sales

Admission Requirements

The hospitality and tourism management master’s degree at UCF accepts applications three times throughout the year: fall, spring and summer. You must apply online and submit all requested materials by the established deadline.

The typical candidate:

• Is a professional working in a position related to hospitality, tourism or events.
• Holds an undergraduate degree in hospitality, business management or a related discipline.
• Understands that advanced educational training is required to be competitive in the thriving hospitality, tourism and event industry.

Admission is restricted each semester to individuals showing high promise of success in postgraduate studies. In addition to the requirements, other indicators of promise include the applicant’s extracurricular activities, work experience, job responsibilities and leadership experience, which will be considered in making admissions decisions.

To apply, submit the general graduate admissions requirements , as well as the following items by the deadline:

• One official transcript (in a sealed envelope) from each college/university attended
• Goal statement
• Three letters of recommendation
• The GRE/GMAT is not required, however, the Admissions Committee may ask for the GRE/GMAT to strengthen a candidate’s application package.

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The Master of Science in Hospitality and Tourism Management enables students to build on their strengths and interests, broadens their knowledge of the industry, sharpens their management skills, and incorporates their professional and extracurricular experiences. The Rosen College of Hospitality Management candidates are especially attractive hires for hospitality and tourism organizations around the globe.

The typical Hospitality and Tourism Management MS candidate:

• Is a professional working in a position related to hospitality, tourism, or events.
• Holds an undergraduate degree in hospitality, business management, or a related discipline.
• Understands that advanced educational training is required to be competitive in the thriving hospitality, tourism, and event industry.

The program offers thesis and non-thesis options. The thesis option is intended for students who are interested in the scientific study of the various aspects of the hospitality and tourism industry and who may anticipate pursuing a doctoral degree or a professional research position. The non-thesis option is intended for students who anticipate a managerial and leadership position in the hospitality and tourism industry. The emphasis of the non-thesis option is on coursework, practical experience, and real-world insight. You can complete your degree either fully online, face-to-face, or customize it through a mix of both to fit your schedule and budget, although the thesis option is not available to students who study fully online. A maximum of three credit hours of restricted elective may be taken as an independent study.

The Rosen College of Hospitality Management aims to provide students with an outstanding graduate hospitality management educational experience and serve other stakeholders with continuing education, research, and service. The College is committed to UCF's goals by providing intellectual leadership through quality hospitality education, international prominence by means of educational and research programs, promotion of a global perspective, nurturing inclusiveness and diversity, and partnerships with local, national, and international hospitality and tourism constituencies.

Please note: Hospitality and Tourism Management (MS) may be completed fully online . However, the thesis option is not available to students who study fully online, and not all elective options or program prerequisites may be offered online. Newly admitted students choosing to complete this program exclusively via UCF online classes may enroll with a reduction in campus-based fees.

International students (F or J visa) are required to enroll in a full-time course load of 9 credit hours during the fall and spring semesters. Only 3 of the 9 credit hours may be taken in a completely online format. For a detailed listing of enrollment requirements for international students, please visit http://global.ucf.edu/ . If you have questions, please consult UCF Global at (407) 823-2337.

UCF is not authorized to provide online courses or instruction to students in some states. Refer to State Restrictions for current information.

Program Prerequisites

For students with undergraduate majors in Hospitality Management or Business Administration, there will be no undergraduate course prerequisites, provided they have successfully completed an undergraduate course in statistics or applied quantitative analysis with a grade of "C" or higher.

For industry professionals with an undergraduate degree in a discipline other than Hospitality Management or Business Administration, the following two undergraduate courses "may" be required to be completed with a grade of "B" or higher within the first year of course work in the program (decisions are made at the discretion of the Graduate Recruitment Team).

• HFT 2401 - Hospitality Industry Financial Accounting
• HFT 3431 - Hospitality Industry Managerial Accounting

Students would also have to have successfully completed an undergraduate course in statistics or applied quantitative analysis with a grade of "C" or higher within the first year of course work in the program. The following undergraduate courses "may" be required to be completed with a grade of "B" or higher within the first year of course work in the program (decisions are made at the discretion of the Graduate Recruitment Team).

• STA 2401 or STA 2023 or
• HFT 3465 Applied Quantitative Analysis for the Hospitality and Tourism Industry

Degree Requirements

Required courses.

• HMG6228 - Critical Issues in Hospitality Human Resources (3)
• HMG6245 - Managing Hospitality and Guest Services Organizations (3)
• HMG6477 - Financial Analysis of Hospitality Enterprises (3)
• HMG6585 - Data Analysis in Hospitality and Tourism Research (3)
• HMG6596 - Strategic Marketing in Hospitality and Tourism (3)
• HMG6296 - Hospitality/Tourism Strategic Issues (3)

Thesis Option/Nonthesis Option

• An appropriate culminating academic experience is required of all master's degree candidates. For those students in the thesis option, a thesis defense is required. Thesis defenses will be approved by a majority vote of the thesis advisory committee. Further approval is required by the Dean of the Rosen College of Hospitality Management and the UCF College of Graduate Studies before final acceptance of the thesis in fulfilling degree requirements.
• HMG6586 - Research Methods in Hospitality and Tourism (3)
• HMG6971 - Treatise (Thesis OF Research Report) (1 - 99)
• FSS6365 - Management of Food Service Operations (3)
• HMG6227 - Advanced Training and Development in the Hospitality Industry (3)
• HMG6251 - International Lodging Accommodations Analysis (3)
• HMG6267 - Case Studies in Restaurant Management (3)
• HMG6291 - Hospitality Entrepreneurship: Concept Creation to Capitalization (3)
• HMG6347 - Contemporary Issues in the Resort Industry (3)
• HMG6446 - Hospitality/Tourism Information Technology (3)
• HMG6476 - Feasibility Studies for the Hospitality/Tourism Enterprises (3)
• HMG6528 - Convention and Conference Sales and Services (3)
• HMG6529 - Contemporary Issues in Resort Sales Management (3)
• HMG6533 - Hospitality/Tourism Industry Brand Management (3)
• HMG6556 - Digital Marketing and Big Data Management for Hospitality and Tourism (3)
• HMG6565 - Social Media in Hospitality and Tourism (3)
• HMG6566 - Principles of Destination Marketing and Management (3)
• HMG6710 - International Tourism Management (3)
• HMG6738 - Tourism Industry Analysis (3)
• HMG6756 - Mega-Events (3)
• HMG6797 - Event Administration (3)
• HMG6466 - Applied Revenue Management Techniques in Hospitality (3)
• HMG6229 - Corporate Social Responsibility and Ethics in the Hospitality and Tourism Industry (3)
• HMG6449 - Smart Travel and Tourism (3)
• HMG6757 - Advanced Theme Park and Attraction Management (3)
• HMG6810 - Food Supply Chain Management (3)
• HMG6811 - Beverage Supply Chain Management (3)
• HMG6224 - Leadership in Hospitality and Tourism (3)
• HMG6223 - Leading Innovation and Change in Hospitality and Tourism (3)
• HMG6299 - Contemporary Issues in Hospitality and Tourism Leadership (3)
• An appropriate culminating academic experience is required of all master's degree candidates. For students in the non-thesis option, an appropriate culminating academic experience is the successful completion of HMG 6296 - Hospitality/Tourism Strategic Issues, a required course in the curriculum that is designated as a capstone course. This capstone course acquaints students with the principles of strategic decision-making in various sectors of the tourism and hospitality industry. Students are required to apply skills, knowledge, and understanding in order to identify areas of concern encountered by managers responsible for formulating and implementing operational strategies.

Independent Learning

• Candidates for the MS degree are constantly challenged with numerous requirements to engage in independent learning during the program of study through special projects and papers. For students in the non-thesis option, an appropriate culminating academic experience is the successful completion of HMG 6296 - Hospitality/Tourism Strategic Issues , a required course in the curriculum that is designated as a capstone course. HMG 6296 should be taken during the final term of study, and enrollment is based on approval. This capstone course acquaints students with the principles of strategic decision-making in various sectors of the tourism and hospitality industry. Students are required to apply skills, knowledge, and understanding in order to identify areas of concern encountered by managers responsible for formulating and implementing operational strategies.

Grand Total Credits: 33

Application requirements.

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Home » Tourism Management (M.T.M.)

Tourism Management (M.T.M.)

Colorado State University’s Master of Tourism Management program teaches the skills needed by future leaders of the rapidly expanding global tourism industry.  Our holistic approach blends sustainable tourism practices, strategic analysis and industry expertise based on input from our  Advisory Board .

The demands and complexities of the tourism system today require a holistic approach to advanced education. We provide an exceptional educational opportunity in an interdisciplinary nine-month accelerated master’s program with an emphasis on applied and experiential learning. Our students graduate with the skills and industry connections critical to the successful start or advancement of their careers in tourism management. Come talk to us and learn the business of Tourism Naturally.

Master of Tourism Management (MTM)

Areas of study.

• Tourism Management
• This program is offered on-campus and online.
• Contact your department representative or request more program information .
• Check out department requirements and resources from your department’s website.
• This program is offered online at a distance; resources for distance students are available through the CSU Online website.
• When you’re ready to take the leap, start your application .

Accelerated Master’s Program

Earn your master’s degree in less time and at a significant cost savings. Visit our Accelerated Master’s Program webpage to learn about your eligibility for this AMP. Contact your department representative to learn about the application process.

Requirements

Coursework, credit requirements, and more information is available in the Colorado State University general catalog . Please contact your department representative with program-related questions.

Student Employment

Graduate students interested in employment positions (GTA, GRA, GSA appointments and hourly positions) should contact their advisor and their departmental graduate coordinator for the process to apply.

Financial Aid

• Financial aid resources available through the Office of Financial Aid website.
• Your department may have financial aid options available and please check our financial resource section for additional opportunities.

Master of Science in Hospitality and Tourism

The Master of Science in Hospitality and Tourism online program will prepare students to advance their careers in the hospitality and tourism industry.

Students will gain knowledge and skills related to service quality management, marketing, revenue management, human resource management, events and tourism development in the hospitality and tourism industry.

Courses throughout the program address topics such as globalization, diversity and innovations in a variety of hospitality and tourism sectors. Sustainability and ethical practices are core themes explored throughout the program.

Our program also equips students with skills and knowledge to lead and innovate through disruption. Students will be prepared to take on industry changes as they progress through their career.

Additionally, students will learn how to make evidence-based decisions and plans for improvement through courses in financial management, data analytics and applied research methods specific to the hospitality and tourism industry.

The program culminates in a capstone course where students directly apply the knowledge and skills they gained throughout the program to address an opportunity for innovation within a hospitality and tourism business or organizational unit.

Earn your Master of Science in Hospitality and Tourism online. Request information today.

Career Opportunities

This program is designed for working professionals who are looking to advance their careers in hospitality and tourism or transition into the field. Career outcomes can vary, depending on a student’s level of experience.

• Individuals currently working in hospitality and tourism and looking to advance their careers
• Individuals currently working as staff or supervisors seeking to advance to mid- or senior-level management
• Current managers seeking to their hone skills and further advance their careers
• Job changers moving into hospitality and tourism

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• MS in Travel and Tourism Management
• Curriculum: MS in Travel and Tourism

MS in Travel and Tourism Management Curriculum

Degree/curriculum structure.

CORE CURRICULUM: The MS in Travel and Tourism Management core curriculum is designed to provide you with a deep and broad travel and tourism management foundation that serves you throughout your career.

ELECTIVE COURSES: MS in Travel and Tourism Management students can choose from numerous industy related elective courses. Electives can also be taken in other academic areas of study offered across NYU SPS.

CAPSTONE COURSES: In the capstone courses, students apply their cumulative knowledge to projects that meet the needs of our industry partners.  

Visit the MS in Travel and Tourism Degree Page >

Program requirements.

This 36-credit, full– or part-time program of study consists of a sequence of core courses, electives in specialized areas, and a capstone project whereby students research a leadership challenge for industry organizations. It is international in scope, and reflects the opportunities and challenges tourism managers face in today’s globalized world.

Core Curriculum

The core curriculum is designed to provide you with a deep and broad foundation that serves you throughout your career. Students are required to take all of the following courses

• TCTM1-GC3350 Trends in Travel and Tourism 3
• TCTM1-GC3650 Data Analytics for Hospitality and Travel 3
• TCTM1-GC3560 Business Communications 3
• TCTM1-GC3705 Financial Analysis for Hospitality and Travel 3
• TCTM1-GC3340 The Travel and Tourism System 1.5
• TCTM1-GC3520 Design Thinking and Innovation 1.5
• TCTM1-GC3920 Internship 1.5

Students may choose to combine any of the courses below until they reach the required 18 credits.

• TCTM1-GC1040 Tourism Planning 3
• TCTM1-GC3245 Placemaking and Destination Branding 3
• TCTM1-GC3205 PR, Media and Advertising 3
• TCTM1-GC3250 Digital Marketing 3
• TCTM1-GC3260 Ideation - Value Creation 1.5
• TCTM1-GC3265 Proof of Concept - Prototyping 1.5
• TCTM1-GC3605 Travel Technology and New Media 3
• TCTM1-GC3120 Social Entrepreneurship 3
• TCTM1-GC3545 Customer Relationship Management and Loyalty 3
• TCTM1-GC3370 Visitor Attractions and Entertainment 3
• TCTM1-GC3105 Corporate Travel Management 3
• TCTM1-GC3115 Airline Management 3
• TCTM1-GC1060 Creative Community Tourism Development 3
• TCTM1-GC3320 Cultural Heritage Tourism 1.5
• TCTM1-GC3345 Sustainability, CSR and Impact Planning 3
• TCTM1-GC3925 Special Topics in Travel and Tourism 1.5-3
• TCTM1-GC4000 Individual Thesis 3
• TCTM1-GC3900 Independent Study in Tourism 1.5

Students are required to take the following course.

• TCTM1-GC1015 Leadership 1.5

APPLICATION DEADLINES

Visit the Admissions Deadlines page to view the application deadlines.

Admissions Criteria

The NYU SPS Admissions team carefully weighs each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the NYU School of Professional Studies offers.

CONTACT ADMISSIONS

The NYU SPS Admissions team is here to help you navigate the admissions process and ensure that all of your questions and/or concerns are addressed. Call or email to set up a Zoom or Skype appointment.

212-998-7100 •  [email protected]

SCHOLARSHIPS & FINANCIAL AID

The Jonathan M. Tisch Center of Hospitality is unique in offering an extensive range of exclusive scholarships to its graduate and undergraduate students. Continuing students can apply for scholarships each spring semester, and the funds will be disbursed in the following academic year in two installments (fall and spring). For more information, please visit our Scholarships page.

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39 Universities in the USA offering Masters Degrees Travel and Tourism degrees and courses

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Are you looking for Masters Degrees courses in Travel and Tourism? Here you can find course providers offering full-time, part-time, online or distance learning options.

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Colorado State University

THE World Ranking: 401

New York University

THE World Ranking: 27

Middle Tennessee State University

New York University - School of Professional Studies

California State University Northridge

University of Rhode Island

THE World Ranking: 601

George Washington University

THE World Ranking: 201

Johnson and Wales University - Providence

University of North Texas

Rochester Institute of Technology

THE World Ranking: 801

Kent State University

Old Dominion University

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Tourism Management M.T.M.

CSU's online master's in tourism management helps you develop your business management acumen, enhance your knowledge of industry practices, and understand the social and environmental impacts of global tourism — so you can live the lifestyle you love while working to create positive experiences for others.

Gain the advanced skills to thrive in an evolving industry

Global events, an evolving market, and new technology have all changed the way people engage in tourism activities. As a result, more consumers now seek regional experiences with greater personalization and a focus on sustainable, meaningful, and authentic experiences.

Start building the industry-specific knowledge you need to become a well-rounded leader in a tourism management role.

Learn a whole-system approach

Gain foundational skills as you study a holistic, integrated approach to sustainable tourism management. Explore technological and strategic business solutions that can help you operate a more agile, streamlined operation. Investigate the social and environmental impacts of this evolving industry as you learn to balance the ethical treatment of people and resources while running a profitable venture.

Throughout this master’s program, you will learn:

• Financial management processes and tools
• Effective marketing and communication strategies
• How to use data to gain insight and guide business decisions
• How to strategically and ethically manage both people and resources

Inspired by exploring the outdoors or regional cultures? Looking to align who you are with what you do? Tourism offers many options for shifting into a new career or advancing into a management role within the industry.

Build the specialized skills to make a meaningful impact on the world while doing something you love.

Gain a competitive career advantage with employers specializing in:

• Hospitality and resort management
• Outdoor and adventure travel
• Tourism management
• Destination management or marketing
• Event management
• Cruise management
• Agritourism

Start your own tourism venture

Our graduates have established roles in a variety of tourism settings all over the country and world. Some examples are numerous hotels, City Parks and Recreation Departments, and more specifically – Beaver Creek Resorts, The Cliff Lodge – Snowbird, Visit Fort Collins, Vail Resorts, U.S. Forest Service, Into the Vineyard - Wine-Inspired Travel, Adventure Sixty North, Natural Habitat Adventures, Colorado Forest Restoration Institute, Yellowstone Campgrounds, Cruise Norway, Steamboat Spring Chamber of Commerce, Universal Studios Beijing, and Taiwan Ministry of Tourism.

Graduates work in tourism positions relating to marketing, operations, event planning, and some have even founded their own companies. This program has helped students enter the tourism industry, as well as elevate their career if they were already in the tourism field.

"My online learning experience with CSU was amazing. All the professors were amazing and got back to me in a timely manner. They are so knowledgeable, helpful, and kind. They answered all my questions. I’m grateful to be part of this community."

Current role : Founder, Adumu Safaris

"The Tourism Management program at CSU significantly elevated my expertise in sustainable tourism and adventure travel and expanded my network of social entrepreneurs. With this knowledge, I established Adumu Safaris, a socially responsible safari tour company aimed at empowering my Maasai tribe in Tanzania through community-accountable ecotourism. CSU's training equipped me with leadership, finance, and sustainable tourism skills, which I now use to create transformative journeys for travelers."

Caroline R.

"My graduate program at CSU has been instrumental in my current position, where I oversee multiple departments within a hotel/lodge. The ski area management certification and M.T.M. skills I gained are vital in running a successful resort. Learning about resort finances, creating memorable guest experiences, and fostering guest loyalty have been invaluable. Connecting with professors, like skiing with one at Snowbird, provided valuable insights. My advice to current and prospective students: Engage with professors to gain informative career guidance. CSU's program equipped me with the knowledge and tools necessary for success in my industry, particularly in hotel operations and finance."

As a student in CSU’s online tourism management master’s program, you receive the same education, learn from the same faculty, and earn the same regionally accredited degree as students on campus. Additionally, you can expect:

• The Ability to Graduate in Less than a Year: In just nine months you can earn an industry-specific master’s degree that helps set you apart when seeking employment or advancement in the tourism industry.
• A Focus on People and the Planet: Learn to provide meaningful travel experiences for clients while making business decisions grounded in sustainability and social responsibility. Explore the types and extent of tourism impacts on natural resources. Discover methods for reducing the ecological footprint of tourism activities and destinations. Learn how to increase tourism's contribution to natural resource conservation while improving human welfare in the process.
• Preparation in Fact-Based Decision-Making: This program incorporates courses in global tourism policy (NRRT 662) and two courses in quantitative analysis (NRRT 601 and 602) to equip you with the knowledge needed to make smart, meaningful business decisions driven by data.

Alan Bright, Ph.D.

Alan's teaching responsibilities include on-campus and distance coursework for the M.T.M. program and courses in the natural resource tourism program. Alan's primary research interests center around theoretical applications of social psychological constructs toward the management of natural resources, including values, attitudes, behavior, and the complexity with which people think about issues. These constructs are also considered in the context of attitude and behavior change. Alan's teaching interests focus on development and administration of coursework in the tourism undergraduate and graduate programs.

Christina T. Cavaliere, Ph.D.

Cavaliere is an environmental social scientist with a focus on linking tourism and biocultural conservation. Her areas of research involve the human dimensions of socio-ecological systems including tourism impacts. She serves as an Assistant Professor of Human Dimensions of Natural Resources in the Warner College of Natural Resources at Colorado State University in Fort Collins, Colorado. Dr. Cavaliere investigates aspects of sustainability and climate change impacts related to gender, conservation, aviation, wildlife, and governance. View Dr. Cavaliere’s full bio .

Stuart Cottrell, Ph.D.

Stuart teaches courses in ecotourism, sustainable tourism development, protected area management, and research in human dimensions of natural resources. His research focus includes sustainable tourism, travel and tourism behavior, visitor impact management, and public perceptions of landscape disturbance issues. Present projects involve a National Science Foundation grant to examine land management agency and water provider perception of pine beetle impacts on water quality. As a former resident fellow with the School for Global and Environmental Sustainability, Stuart conducted a preliminary study of the impacts of mountain pine beetle infestation on recreation and tourism, which led to the present NSF project. One of the highlights of Stuart's teaching involves the monitoring of diseased corals and volunteer based conservation projects for an NGO in the Bahamas.

David Knight, Ph.D.

David has developed a unique transnational skill-set in sustainability and tourism management living and working in the U.S., Spain, the Philippines, Peru, and China. Drawing from experience as director, educator, researcher, consultant, collaborator, and confidant, David’s growing university-level leadership underscores his passion for partnerships and diversity in working with real-world organizations and communities to provide tangible, experiential learning opportunities for students. His research and consulting projects for organizations operating from local to international levels have analyzed a variety of sustainability and tourism issues pertaining to National Parks, Chinese tourist behavior, marine protected areas, and rural (e.g., Machu Picchu) community development. Ultimately, David hopes to employ his experience, compassion, and intellect to support institutions of higher learning in empowering diverse communities through exceptional outreach, student recruitment/retention, advising, teaching, and research activities.

Mike Manfredo, Ph.D. Head

Michael’s research focus is on understanding human thought about wildlife and natural resources. The goals of his current research program are: to increase the availability of human dimensions information relevant to wildlife and natural resource management; to provide for increased understanding of the role of human dimensions information in natural resources decision-making; to facilitate the integration of human dimension information into the natural resource decision-making process.

Dr. Sarah Walker

Dr. Sarah Walker’s research uses an environmental justice lens to investigate the role well-being can play in helping us better understand people’s relationships with their environments. Specifically , she studies human well-being in the context of climate resilience and adaptation in vulnerable communities around the world. Her work also investigates the well-being benefits of spending time in nature. Sarah received her PhD from Colorado State University and is currently completing her post-doctoral training at University of Colorado Boulder. She’s an avid hiker and cyclist, and loves being in the classroom with students.

Lina Xiong, Ph.D.

Lina Xiong is an assistant professor in the Department of Human Dimensions of Natural Resources. She is also called "Dr. Bear," because her last name in Chinese means bear. Dr. Bear came to the U.S. in 2006 from mainland China. Lina completed her Ph.D. in Business Administration from Temple University in Philadelphia. Before coming to CSU, Dr. Bear had taught many business courses in the College of Business at Marshall University. Her teaching assignment at CSU includes tourism strategic management, tourism marketing, and advanced lodging in the Master of Tourism Management program. She is also responsible for developing several M.T.M. courses in mandarin. Dr. Bear's research interests include service management, internal branding, employee brand motivation, and customer loyalty. She has published several articles in hospitality management journals. Recently, Dr. Bear's dissertation, titled, "Employee Brand Internalization: The Central Route to a Brand Aligned Workforce," has received a Highly Commended Award of the 2014 Emerald/EFMD Outstanding Doctoral Research Awards in the Hospitality Management category. This is a prestigious international annual award presented by Emerald and the European Foundation for Management Development (EFMD). She has worked in hospitality and tourism businesses in both China and the U.S.

What is tourism management?

Tourism management is a field of study that explores the theory and practice of creating, overseeing, and marketing tourism ventures. Management professionals in the tourism industry typically require skills in leadership, finance, and business operations. The online tourism management program offered by CSU has a unique focus on natural resource management and tourism policy.

What can I do with a degree in tourism management?

As the industry continues to evolve, there are many new and unique opportunities for professionals with an advanced tourism management degree. Graduates of the online Master of Tourism Management program will be qualified to work in fields that include: hospitality and resort management, outdoor and adventure travel, event management, agri-tourism, ecotourism, and more. Anyone intending to create their own tourism enterprise will also benefit from completing this program.

Why study tourism management?

There are numerous rewarding career opportunities in the tourism industry for people with the right skills. In the U.S. alone, tourism supports more than 15 million jobs and generates nearly $2 trillion in economic output, according to the U.S. Travel Association. Working in this industry is often appealing to individuals with a passion for travel, exploration, adventure, and the outdoor lifestyle. The primary goal of tourism ventures is to provide customers and clients with positive experiences.

What jobs can I get with a tourism management degree?

Graduates of the tourism management master’s program gain the managerial skills to create entrepreneurial ventures, or take leadership roles in the industry. Career opportunities in tourism management range from agri-tourism to hospitality and resort management. Students gain the skills to build careers as tourism program directors, event coordinators, sales managers, account executives, marketing managers, customer experience managers, and many others.

What is the average salary for hospitality and tourism?

Salaries vary widely in the hospitality and tourism industry depending on the specific job, region, and other factors. According to Glassdoor, the average annual salary (U.S.) for a tourism marketing manager is $80,673, and the average salary for a hotel manager is $59,461. The median annual salary for a resort manager is $46,342, according to PayScale.com.

What is sustainable tourism management? What is ecotourism management?

Sustainable tourism management is an approach to the business of tourism that values the environment and social responsibility as much as profit. Ecotourism is a subset of sustainable tourism that primarily focuses on exotic, remote, and/or threatened natural areas such as rainforests, coral reefs, and other fragile ecosystems. The typical goal of ecotourism is to promote the conservation of these areas by helping tourists experience them while creating minimal or no environmental impact. A portion of profits from some ecotourism ventures may also be used to help fund various conservation efforts.

Can I get a graduate certificates along with this master’s degree?

Yes. You can apply up to 12 credits of the Communication for Conservation certificate toward the Master of Tourism Management degree.

What is the average timeframe to complete the program?

The online Master of Tourism Management can be completed in two semesters. However, for students who are working full-time, this is likely an unrealistic timeframe. The average student completes the program in two years, but some students may take longer. The flexible, online program allows you to earn your degree at a pace that suits your lifestyle and goals.

Are summer classes an option?

No. All coursework in the program is during the fall and spring semesters.

What fees should I expect to pay in addition to tuition?

In addition to the tuition, students will pay a $32/semester technology fee. There will also be an added cost for books and texts.

The Master of Tourism Management requires completion of 30 credits, with a minimum of four elective credits.

All courses are eight weeks with some courses offered the first part of a semester and others in the second part of a semester. Please work with a Program Coordinator to determine your approved course plan:

Kathryn Metzger Program Coordinator, Tourism Enterprise Program (970) 491-7617 [email protected]

Linda Sawyers Program Coordinator, Tourism Enterprise Program (970) 491-7592 [email protected]

M.T.M. Curriculum

Fall semester: first 8-week session.

• NRRT 600 – Tourism Industry Concepts and Practices (2 cr.)
• NRRT 620 – Organizational Management in Tourism (2 cr.)
• NRRT 655 – Tourism Marketing Concepts and Applications (2 cr.)
• NRRT 679A – Current Topics in Nature-Based Tourism (1 cr.)

Fall Semester: Second 8-week Session

• NRRT 608 – Nature, Outdoor Recreation - Human Well-Being (2 cr.)
• NRRT 615 – Sustainable Tourism Development Foundations (2 cr.)
• NRRT 650 – Financial Management in Tourism (2 cr.)
• NRRT 679B – Current Topics in Nature-Based Tourism (1 cr.)

Spring Semester: First 8-week Session

• NRRT 601 – Quantitative Analysis in Tourism I (2 cr.)
• NRRT 677 – Project Management and Event Planning (2 cr.)
• NRRT 671 – Strategic Management for Travel and Tourism (2 cr.)
• NRRT 567 – Tourism Entrepreneurship (2 cr.)

Spring Semester: Second 8-week Session

• NRRT 609 – Tourism and Conservation (2 cr.)
• NRRT 625 – Communication/Conflict Management in Tourism (2 cr.)
• NRRT 678 – Tourism Leadership (2 cr.)
• NRRT 667 – Applied Experiential Learning in Tourism (2 cr.)

Elective Options:

Students can take the electives listed below or other electives may be approved by an advisor.

You may substitute some of the M.T.M. courses with electives from the Communication for Conservation graduate certificate program.

The are some additional options, such as RRM 520 – Lodging Management , available as well. Please contact your Program Coordinator to determine your approved course plan.

Application Deadlines

Start your application online and upload materials directly into the online system. You can save your progress and return any time.

Applications are reviewed once they are completed. You can expect to be notified of your application status within two weeks of submitting all application materials.

1 Review Admission Requirements

The tourism management master's degree requires that students have the following:

• Bachelor's degree from a regionally-accredited institution.
• A 3.0 GPA on all undergraduate coursework. For applicants who do not meet the 3.000 cumulative GPA requirement, this is an alternative admission pathway. Applicants can gain formal admission if they have a cumulative GPA between 2.800 and 3.000 or have a cumulative GPA below 2.800 and have taken six credits of regular, graduate‐level coursework (500 level or higher) at CSU and obtain a B or better in all courses.
• GRE scores are not required.

2 Prepare Application Materials

• A Statement of Purpose essay describing how this program aligns with your goals and why you’re applying for this degree.
• Your Resume or Curriculum Vitae (CV).
• Two letters of recommendation (generally from professional or academic references).
• One transcript from EACH university attended (if previous course work has been completed at Colorado State University-Fort Collins, transcripts are not required).

Please Note: Students may be unconditionally admitted and registered in their first semester of courses with an unofficial transcript. Official transcripts must be submitted, prior to or during your first semester, before you can register for your second semester of graduate work. Failure to meet this condition will result in your dismissal from the Graduate School.

• Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via e-mail are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.
• Graduate Admissions
• Colorado State University - Office of Admissions
• 1062 Campus Delivery
• Fort Collins, CO 80523-1062

3 Complete Online Application

Complete the online graduate application and pay the nonrefundable application processing fee (payable online). As soon as you have completed the required information, please submit your application. Your application will not be reviewed until it is complete and all required materials have been received.

• Select "Tourism Management (M.T.M.) – Distance" when choosing the program of study.

4 Request Official Transcripts

Request one official transcript of all collegiate work completed from all institutions attended. Transcripts from Colorado State University are not required. Transcripts must be received directly from the originating institution to be considered official.

Electronic (preferred): Digital Transcripts must be submitted by the originating institution using a secure service such as parchment, eScrip-Safe, the National Student Clearinghouse, or e-Quals. Transcripts received via emails are considered unofficial. Use institution code 4075 for Colorado State University or [email protected] if the secure service requires an email address.

Mail (if necessary) Graduate Admissions Colorado State University – Office of Admissions 1062 Campus Delivery Fort Collins, CO 80523-1062

Check Your Application Status

View your application status at any time to ensure your application checklist is complete or to check on updates.

For International Applicants

Proof of English language proficiency is required for applicants from countries or United States territories where there are official languages other than (or in addition to) English. This includes the U.S. territories of American Samoa, Guam, the Northern Mariana Islands, and Puerto Rico.

Learn more about English language proficiency requirements .

We love learning about your goals and answering any questions you have.

Program Details

• 3.0 GPA on all undergraduate coursework
• Math Entrance Exam scores recommended for applicants who have not taken the required prerequisites within the past 10 years

Application Dates

Request information.

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• Master of Tourism Management

The Master of Tourism Management degree prepares future leaders of the outdoor recreation and nature-based tourism industry for roles in destination and recreation management, hotels and resorts, operations, marketing, events, and entrepreneurship. The industry-driven curriculum focuses on interdisciplinary business approaches involving sustainability, strategic analysis, current industry topics, and human well-being. The degree, offered online or in-person, can be completed in nine months or on a flexible, customized timeline.

The MTM program provides industry connections, experiential learning opportunities, critical skills, and up-to-date content essential to the successful start or advancement of a career in tourism. Uniquely positioned within the Warner College of Natural Resources, this program is offered through The Department of Human Dimensions of Natural Resources, which has more than 90 years of experience in the education and involvement of diverse publics in natural resource conservation and nature-based tourism.

An accelerated, 30-credit program that can be completed in as quick as nine months or on a timeline fit for you!

Fall Application Deadline: July 15th Spring Application Deadline: December 1st

Two Ways to Study

• Study at a world-class university in a charming city that is consistently recognized as one of the best places to live in America and near premier outdoor tourism destinations
• Engage in interactive classroom discussion and experiential learning activities
• Cultivate professional relationships through career networking opportunities

• Obtain a master’s degree on a flexible timeline, customized for you
• Engage with interactive, online learning tools
• Apply an industry-driven curriculum that blends tourism, business, and sustainability to your career advancement
• Experience the same curriculum as the in-person program

Career Opportunities

Potential Employers

• Recreation and Ski Areas
• Tourism Agencies
• State and National Parks
• Hotel and Resorts
• Government Agencies
• Destination Management Organizations
• Hospitality and Event Industry

Potential Careers

• Business Owner
• Adventure Guide
• Outdoor Recreation Director
• Environmental Educator
• Sustainable Tourism Consultant
• Marketing Manager
• Development Director
• Event and Conference Coordinator

Explore our Alumni Spotlights page to see the wide arrange of careers our former students have pursued.

Why Tourism?

The global tourism industry directly produces $7.6 trillion to the global economy and around 292 million jobs. Tourism contributes as much as 10.4% of the total economic activity worldwide and employs 1 in 10 jobs in the global economy.

This fast-growing economic sector needs bright, motivated, well-prepared managers to meet the challenges of a fast-changing global environment.  In response to this need, the Department of Human Dimensions of Natural Resources launched a nine-month Master of Tourism Management to help meet the demand for qualified professionals in this evolving industry.

Classwork features innovative coursework in sustainable tourism practices, strategic management and quantitative analysis, communications and conflict management, eco-tourism, and tourism marketing. Tourism courses are offered through intensive classroom learning experiences that emphasize interactive discussions with classmates, faculty, and industry professionals from around the world. See the curriculum page for more in-depth information.

All core courses developed and hosted by HDNR and program-approved electives have been selected and developed based on input from our Advisory Board .

Meet the Faculty and Staff

The program’s balance of business and hospitality management curriculum, tourism-specific coursework, and industry interaction provides students with an excellent foundation to achieve a successful career in tourism management.  Our instructors have both academic knowledge and real-world experience in the tourism industry.  In addition to their impeccable academic qualifications, most have direct industry experience.   Peruse our Faculty and Staff Profiles.

How to Apply?

The MTM degree accepts students for both spring and fall semesters.

• Applications for the spring are accepted until Dec 1st
• Applications for fall are accepted until July 15th.

We encourage international applicants to begin their application at least 6 months in advance, as immigration policies can take some time. More details about the application process  can be found here.

Come Talk to Us and Learn More!

Kathryn Metzger – Program Coordinator [email protected] | (970) 491-7617 Conservation House 222 W Laurel St Fort Collins, CO 80523

MTM Alum among the 30 & Under Emerging Leader Awards at the statewide California Travel Association

HDNR Fall Graduate Highlights: Zhao Meng from MTM-China

HDNR Fall Graduate Highlights: Abby Davidson from MTM

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Hospitality and Tourism Management Graduate Program

White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

The hospitality and tourism management graduate program offers world-class postgraduate programs for industry professionals seeking to move ahead in their careers and aspiring academics seeking to gain the knowledge and skills to be researchers and teachers.

PhD Program

The PhD program is designed to be one of the strongest research-based programs in the world. The program — which includes a strong element of statistics and research design — prepares you for careers in major research universities or research-based agencies. Upon graduation, you are expected to have a curriculum vitae, which includes teaching experience, publishing experience in research journals, and a record of presentations to industry and research societies. The program has limited enrollment to allow you to develop exceptionally close working relationships with faculty.

Potential Careers

• Research Analysts
• Policy Analysts
• Consultants

Program Highlights

• The school’s research centers allow cooperative research across individual projects, leading to strong contributions in the industry.
• You will have numerous opportunities to work one-on-one with faculty developing, conducting and analyzing research that deals with real problems in the hospitality industry.

Master of Science Program

The Master of Science program offers one of the most up-to-date and integrated blends of theory, technology and applications in the hospitality industry. You will have a choice of thesis or non-thesis plans of study in our residential program. Core courses will advance your understanding of this dynamic industry while exploring how to conduct research and analyze information. If you choose to complete the online program , you will complete courses designed specifically for mid-career professions in the hospitality and tourism industry.

• Communication coordinator
• Vice president of operations
• Special events coordinator
• Production specialist
• Operations manager
• Corporate recruiter
• Planning specialist
• Research fellow
• Area manager
• The thesis or capstone project is designed to integrate your key learnings and demonstrate your understanding.
• Small classes are designed to maximize learning and engagement with world-class faculty.
• Immersive coursework in issues requiring integration, insight and critical thinking encourage the illumination and creation of new knowledge.

Program Quick Facts

Degree Type : Master’s, Doctoral

Program Length : Master’s: 2 years Doctoral: 3-4 years

Location : West Lafayette, IN

Department/School : White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management

Plan of Study

Graduate Student Handbook

Graduate Research

In the hospitality and tourism management master’s and doctoral programs, you’ll gain significant exposure to research , working directly with the school’s faculty to explore important issues facing the hospitality industry — from sustainability and responsible travel to food safety and employee well-being.

Research Opportunities

• Food service operations
• Healthy eating and menu nutrition labeling in the hospitality industry
• Food safety
• Sustainable tourism
• Responsible travel
• Employee well-being
• Visitor economic behavior
• Tourism experience design and marketing
• Traveler experience, wellness and technology
• Visitor harassment

Research Areas

• Hospitality and service management
• Tourism management and community development
• Sustainability and innovation

Research Facilities

• Arthur Avery Foodservice Research Laboratory
• Center for Hospitality and Retail Industries Business Analytics
• Purdue Tourism and Hospitality Research Center
• Sustainable Tourism and Responsible Travel Lab
• Visitor Harassment Research Unit

Faculty by Research Area

Consumer behavior and individual well-being, hospitality and service management, tourism management and community development, sustainability and innovation, branding and experience design, application procedure for residential programs.

Thank you for your interest in our top-ranked graduate programs. Before you continue with the electronic application for admission, please familiarize yourself with the minimum requirements for admission to the graduate residential programs in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management. It is important to recognize that although satisfaction with these basic requirements does not guarantee graduate admission, failure to satisfy these requirements may lead to automatic denial of admission.

Starting the Application

Required Application Materials

These are documents that are required to support a successful application. Supporting documents should be uploaded to the electronic application or mailed directly to the graduate program. See the sections below for more details. Supporting documents include the following unless otherwise noted:

• Transcripts

The admission committee is looking for transcripts with a GPA of a 3.0 on a 4.0 scale or equivalent. Prospective PhD students need a transcript that shows completion of a master’s degree. You can upload offical copies directly to the application portal. An official transcript bears the original signature of the registrar and/or the original seal of the issuing institution. If transcripts are not in English, an English translation will need to accompany the transcript.

You must provide physcial copies of the official transcripts and/or academic records if you are admitted and choose to enroll. Official documents should be submitted to:

Office of Graduate Admissions Purdue University Graduate School 155 South Grant Street, YONG 170 West Lafayette, IN 47907

• GRE Test  OR GMAT Test  (optional) 

Due to COVID-19 constraints, the GRE/GMAT is optional. The admissions committee values these tests and highly recommends applicants take and send their scores as part of their application package for a holistic review.

We encourage inclusion of Official GRE (Graduate Record Examination)  OR  GMAT (Graduate Management Admission Test) report of scores taken within the last five years. Applicants may submit results from either the GRE or GMAT, but most students use the GRE. 

GRE (minimum)  | verbal and quantitative score of 290 or higher (each: minimum of 145) | code  1631 . For information and test dates visit  www.gre.org .

GMAT (minimum) | total score of 550 (verbal and quantitative sections) | code  1RZ-NJ-46 . For more information visit  www.mba.com .

• English Proficiency  (a requirement for International Students)

International applicants whose native language is not English are required to provide proof of English proficiency for admission to all degree graduate programs.

TOEFL iBT (minimum) | Writing 18, Speaking 18, Listening 14, Reading 19 | Total 80 | code  1631 . For further information, visit  www.toefl.org .

TOEFL Essentials (minimum) | Writing 8, Speaking 8, Listening 8, Reading 8 | Total 8 | code  1631 . For further information, visit  www.toefl.org .

IELTS (minimum) | Writing 6, Speaking 6, Listening 6, Reading 6.5 | Overall brand score of 6.5.   For more information, visit  www.ielts.org .

• Recommendation letters  

HTM requires three letters of recommendation: two from academia and one from an employer.

When you create an online application to the Purdue Graduate School, you will be asked to input the names and emails of your recommender. Once you click “Send to Recommender,” your recommendation providers will receive an email with instructions on submitting their recommendation online. The Purdue University Graduate School strongly encourages you to provide an email address affiliated with an academic institution, professional organization or employer. If there is not an affiliated email, please be sure to inform the individual writing your letter that they must be on business letterhead to assure they are valid. Once the online recommendation is submitted the graduate program to which you applied will have access to view your online recommendation.

• Current Resume

HTM’s application review committee is looking for a minimum of one year of work experience in a related area or two completed internships (internships must total six months or more).

Assistantships  that HTM offers are typically determined based on past work experiences and career goals outlined in the resume. Preference will be given to admitted applicants with related work experience that meet the needs of HTM.

• Diversity Essay 

The application portal will ask for a diversity letter. In this document you should describe your leadership; work experience; service experience; or other significant involvement with racial, ethnic, socio-economic or educational communities that have traditionally been underrepresented in higher education. You should then describe how these experiences would promote a diversity of views, experiences and ideas in the pursuit of research, scholarship and creative excellence. You should feel free to discuss your own personal experiences in the essay.

• Statement of Purpose

A statement of approximately 500 words is encouraged that explains your interest in undertaking or continuing graduate study; your reasons for wanting to study at Purdue; and your professional plans, career goals and research interests. You also may explain any special circumstances applicable to your background and elaborate on your special abilities, awards, achievements, scholarly publications and/or professional history.

•   Pay Application Fee

A $60 application fee applies for domestic students, and a $75 application fee applies for international students.

Jonathon Day | Doctoral Program Director

For questions regarding the hospitality and tourism management doctoral graduate program, please contact [email protected] .

Alei Fan | Masters Program Director

For questions regarding the hospitality and tourism management masters graduate program, please contact [email protected] .

Best Travel and Tourism colleges in the U.S.

Best travel and tourism colleges in the u.s. for 2024.

Texas A & M University-College Station offers 7 Travel and Tourism degree programs. It's a very large, public, four-year university in a midsize city. In 2022, 293 Travel and Tourism students graduated with students earning 151 Certificates, 122 Bachelor's degrees, 14 Master's degrees, and 6 Doctoral degrees.

University of Hawaii at Manoa offers 2 Travel and Tourism degree programs. It's a large, public, four-year university in a large city. In 2022, 83 Travel and Tourism students graduated with students earning 78 Bachelor's degrees, and 5 Master's degrees.

Indiana University-Purdue University-Indianapolis offers 2 Travel and Tourism degree programs. It's a very large, public, four-year university in a large city. In 2022, 136 Travel and Tourism students graduated with students earning 113 Bachelor's degrees, and 23 Certificates.

University of Southern Maine offers 3 Travel and Tourism degree programs. It's a medium sized, public, four-year university in a small city. In 2022, 8 Travel and Tourism students graduated with students earning 7 Bachelor's degrees, and 1 Certificate.

George Washington University offers 4 Travel and Tourism degree programs. It's a very large, private not-for-profit, four-year university in a large city. In 2022, 33 Travel and Tourism students graduated with students earning 30 Master's degrees, and 3 Certificates.

Rochester Institute of Technology offers 2 Travel and Tourism degree programs. It's a large, private not-for-profit, four-year university in a large suburb.

College of Southern Nevada offers 2 Travel and Tourism degree programs. It's a very large, public, four-year university in a large city. In 2022, 27 Travel and Tourism students graduated with students earning 26 Associate's degrees, and 1 Certificate.

Hinds Community College offers 2 Travel and Tourism degree programs. It's a medium sized, public, two-year college in a outlying town. In 2022, 14 Travel and Tourism students graduated with students earning 10 Certificates, and 4 Associate's degrees.

Michigan State University offers 2 Travel and Tourism degree programs. It's a very large, public, four-year university in a small city. In 2022, 3 Travel and Tourism students graduated with students earning 3 Doctoral degrees.

George Mason University offers 1 Travel and Tourism degree programs. It's a very large, public, four-year university in a large suburb. In 2022, 46 Travel and Tourism students graduated with students earning 46 Bachelor's degrees.

Top schools offering Travel and Tourism degrees in the U.S.

Travel and tourism.

• Tourism and Travel Services Management Schools
• Tourism and Travel Services Marketing Operations Schools
• Natural Resource Recreation and Tourism Schools
• Tourism Promotion Operations Schools

List of all Travel and Tourism colleges in the U.S.

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International Sustainable Tourism Master's

Want more info.

We're so glad you're interested in UNT! Let us know if you'd like more information and we'll get you everything you need.

Why Earn an International Sustainable Tourism Masters?

This program is a joint Master of Science degree in International Sustainable Tourism (MIST) between UNT and CATIE (The Tropical Agricultural Research and Higher Education Center) in Turrialba, Costa Rica.

Our MIST program provides you with unique opportunities such as:

• Analysis of sustainable tourism in the USA and Costa Rica
• Hospitality applications of sustainable tourism
• Operational and policy perspectives of sustainable tourism
• International instruction from industry experts and experienced researchers
• Understanding of sustainable tourism development
• Application of appropriate research methods
• Research presentation
• Governmental strategic planning
• Best practice identification and facilitation

International Sustainable Tourism Master's Highlights

What can you do with a master's in international sustainable tourism.

The travel sector is one of the world's biggest industries. One of every 10 jobs globally comes from the travel and tourism sector, according to the World Travel and Tourism Council. It's vital for tourism development professionals to understand the interdependencies of economic benefits, environmental impacts, and social and cultural resources. The course work will prepare you for management and leadership positions in the international sustainable tourism industry or advancement toward a doctoral degree.

International Sustainable Tourism Master's Courses You Could Take

Learn More About UNT

Explore more options.

It’s easy to apply online. Join us and discover why we’re the choice of nearly 47,000 students.

Purdue Hospitality and Tourism Management graduate student wins best paper award for innovative technology research

Written By: Rebecca Hoffa, [email protected]

Evita Ma poses with the fellow Purdue HTM attendees at the 29th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in January. (Photo provided)

As Starship robots deliver food to hungry Boilermakers across Purdue University’s West Lafayette campus, their presence is often welcomed like that of a neighborhood pet — students are often seen helping them when they get stuck or smiling and moving out of their way when they meet them on the sidewalk. When Alei (Aileen) Fan , associate professor in the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management (HTM) and an expert in service innovation and experience design, helped one along its way one day, she was met with a low-tone, male voice saying, “Thank you.” This contradicted the “cute” vision Fan had in her mind of the robots being like her dog at home.

When Fan relayed the experience to her PhD student Chang (Evita) Ma , the College of Health and Human Sciences graduate student was inspired to investigate deeper how the combination of appearance and voice impacted the consumer’s overall experience in the service encounter.  

Evita Ma poses with her best paper award at the 29th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. (Photo provided)

These efforts culminated in winning a best paper award at the 29th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in January.

“I’m really honored,” Ma said. “As far as I know, for the past three years or so, no one from our school has gotten the award, so it was a pleasure to have that. It’s very competitive — over the 130-some presentations, I was selected as one of the four winners.”

The study looked at how people’s reactions differed when comparing matched, or congruent, voice and appearance and mismatched, or incongruent, voice and appearance. The researchers found that depending on the robot’s function, people tended to be either more or less accepting of when a robot’s voice does not match its appearance.

In a utilitarian scenario where the consumer really only desires the robot to perform a job function and doesn’t care as much about having an emotional connection, people often prefer the congruent voice and appearance because they feel the incongruent one is not well-designed or not capable of performing their desired outcome. When consumers are in a hedonic scenario where they don’t care as much about the functions the robot is performing but simply wish to have a connection or engage with the robot, the congruency doesn’t matter as much, and some of the surprising elements, such as the mismatched voice and appearance, may attract people to engage with it.

“We as human beings actually view things holistically,” Ma said. “We don’t separate the different parts.”

Considering how these distinct factors work together to shape consumer perceptions could ultimately shape the characteristics of future service robots to improve service encounters across the industry.

“It’s a timely topic,” Fan said. “Whether you like it or not, technology takes up a lot of our lives. This research provided practical guidelines for industries and companies on how to design different robots to better serve our customer.”

This study resulted as a product of Ma’s study “Decoding the Shared Pathways of Consumer Technology Experience in Hospitality and Tourism: A Meta-Analysis,” which examined the literature currently available to investigate the different types of technology and how humans interact with them. Ma ultimately noticed a gap in papers that combined elements — many simply looked at appearance or voice independently.

“Very few of the papers actually combine all the different subtle elements together; they just focus on one single perspective like appearance or voice,” Ma said. “So, I began looking at: What is the combination between those? Our initial idea was we wanted to know how the combination of design elements of service robots impacts the customer’s reactions and feelings of the service in different scenarios.”

Prior to coming to Purdue, Ma spent four years gaining industry experience at the Hospitality Financial and Technology Professionals nonprofit in Hong Kong, where she made many connections on the technology side of the industry and solidified her interest in coming to a very technology-focused university to earn her PhD.

“Purdue has such a strong background in terms of technology and engineering, so that was also one of the reasons I wanted to keep focusing on that for my research area,” Ma said. “After taking a class with Dr. Fan, I decided to join her team.”

Beyond research, Ma has fully immersed herself in the teaching and engagement areas of graduate student life as well. Ma teaches two 200-level marketing courses to undergraduate HTM students, where she’s maximized opportunities for the students to engage in experiential education. She’s also working on curriculum development with HTM faculty and has become involved in several graduate student organizations, including the Purdue Graduate Student Government, where she is a senator.

After graduating from the program, Ma plans to pursue a faculty position that allows her to combine her passion for research with her love for teaching and service.

“She’s really the star student,” Fan said. “When we evaluate a PhD student, there are three aspects: research, teaching and service. Evita is excellent in all of these.”

CinemaBlend

With Hallmark's 'The Way Home' Renewed For Season 3, Here's What The Stars Told Us About Being Dunked In Water For Time Travel Master

Posted: May 30, 2024 | Last updated: May 30, 2024

"The Way Home" debuted back in 2023 as Hallmark's first new TV drama in years, with network vet Andie McDowell, "Grey's Anatomy" alum Chyler Leigh, and relative newcomer Sadie Laflamme-Snow as the three women of the Landry family. There was already drama to be found just when it seemed like Kat (Leigh) and daughter Alice (Laflamme-Snow) would have to readjust to living with Kat's mom Del (McDowell), but add a time travel twist, and Hallmark has a hit show now guaranteed a third season. Speaking with CinemaBlend as Season 2 aired in the 2024 TV schedule, the stars opened up about filming time travel via a pond! Teenage Alice accidentally discovered time travel in the first season when she went back to the '90s, and the show had to find a way to balance time travel and family drama very early on... and Sadie Laflamme-Snow had to be dunked in water. Chyler Leigh would later do the same. When I spoke with the cast at SCAD TVfest in Atlanta, I noted that the time travel scenes are filmed above and below the surface of the water, and the actresses shed some light on how the show pulls it off.

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Get to Know NC State Online ‘24 Grads 

A firefighter hoping to get into nonprofit management. An engineering intern supporting the U.S. Marine Corps’ national defense mission. A design professor who uses knot-tying to illustrate basic design principles in his classes. 

These are just some of the new NC State Online alumni who turned their tassels at commencement ceremonies across the university this month. 

Every student’s story is unique — and we want to celebrate them. Whether our students are here in Raleigh, elsewhere in North Carolina, across the country or around the world, NC State Online graduates are lifelong Wolfpack members who proudly represent NC State wherever they Think and Do. 

Meet our NC State Online 2024 Graduates

David Grant , Applied Statistics and Data Management Graduate Certificate

Pursuing his passion for statistics, this high school math teacher gained new data management skills that he plans to use in his classroom.

Bond Lammey , Master of Parks, Recreation, Tourism and Sport Management

Determined to find a career path that would allow her to combine her background in nonprofit consulting with her passion for the outdoors, Lammey discovered the online PRTSM program at NC State. 

Cherrelle Lawrence , Doctor of Education in Community College Leadership

Despite hardship, non-traditional learner Cherrelle Lawrence achieved her dream of earning a doctorate in community college education.

Ryan Phillips , Bachelor of Science in Leadership in the Public Sector

New LPS grad Ryan Phillips hopes to use the skills and knowledge acquired through his degree to transition from firefighting to nonprofit leadership.

Reginald Simon , Master of Student Administration, Principal Preparation

Educator Reginald Simon is genuinely passionate about developing the leadership potential and self-esteem of the young people he teaches, mentors, advises and coaches. 

Savannah Tabor , Bachelor of Science in Mechanical Engineering

First-generation college graduate Savannah Tabor earned an NC State Online engineering degree in a hybrid program located in Havelock, NC, that allowed her to stay close to home and continue her internship with the U.S. Marine Corps. 

Jonathan Williams , Doctor of Design 

The ubiquity of knots in our daily lives provided the catalyst for Williams’ interest in them as an educational tool in his beginning design classes. 

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