tourism new brunswick contest

The contest closes at midnight tonight.

According to the rules, entrants must live in New Brunswick and have a valid New Brunswick driver's licence. The prize package includes three round-trip plane tickets from anywhere in Canada, car rental, hotels and meals. The services of a travel agent are also covered in order to help plan the whole trip, including activities.

The prize package is estimated at approximately about $10,000, but will vary depending on where the "gone-aways" are travelling from.

Premier Blaine Higgs recently tweeted about the contest and received some interesting, but critical, suggestions about who people would invite, including "Dr. Theresa Tam @CPHO_Canada to have a talk with you about Covid mitigation."

Not everyone was as skeptical, however.

"It's creative. It's different," said Lorn Sheehan, a professor of strategy at the Rowe School of Business at Dalhousie University in Halifax.

"It's something that I haven't heard or seen destinations do before," said Sheehan, who teaches and researches in the area of tourism destination management.

Whether it's successful remains to be seen, he said, and may not ever be measurable.

Sheehan said the New Brunswick Tourism Department has certainty targeted an invested market — New Brunswickers who have friends and family who left the province for other parts of Canada.

Sheehan called that the "visiting friends and relatives market" and he suspects New Brunswick's contest "will likely have some impact" by targeting that demographic.

"I anticipate there will be some communication back and forth between New Brunswickers that are thinking of entering the contest and the people that they're wanting to bring home to visit."

Sheehan said that conversation may get those who left New Brunswick thinking about the province and the people they left behind.

"So even if they don't win, I suppose it will get them thinking about making a trip home or back to New Brunswick … to visit friends and relatives and to do all those great things that we can do in New Brunswick … that you can't do, perhaps in Alberta or some of the landlocked provinces that people have gone to for work."

A safe marketing target

Targeting Canadians is also a safe bet, said Sheehan, since studies show Canadians are still reluctant to travel outside the country. Research by Destination Canada, a federal Crown corporation, indicates that the further afield Canadians travel, the less safe they feel.

Nearly 90 per cent of Atlantic Canadians, for example, are confident travelling within their own province, while 70 per cent are confident about travelling to another province.

But that drops to 35 per cent for travel to the United States and 34 per cent for other international travel.

"So knowing that, it just means that any kind of a domestic campaign that we can launch, and being as creative as we can, is probably worthwhile," said Sheehan.

He also said it's worthwhile to try new ideas.

"We call it the 80-20 rule. You put 80 per cent of your marketing and advertising dollars in things that you know work and you will get a certain return on."

The other 20 per cent is put into "creative, innovative things that you haven't tried before just to see what works and what doesn't. It's a little bit of experimentation, and that is a healthy thing to do."

'Very clever'

David Soberman, a professor of marketing at the Rotman School of Management at the University of Toronto, also likes the idea.

When measuring the effectiveness of a campaign, said Soberman, you want a high percentage of your target audience to be "engaged." He said one of the most important things in marketing is to create engagement.

"And so if you're targeting people who are from New Brunswick with a campaign for New Brunswick, this is something which almost by definition, these people will be more prone to accepting and to being excited about."

And if people start thinking and talking about New Brunswick as a destination, one of the best tools to sell the place is having someone here, said Soberman.

He said it's "very clever" to use New Brunswickers to help attract former New Brunswickers back home.

Plus, he said, "they'll talk about it to their friends who maybe are not from New Brunswick. And that's also a way of getting buzz and added value from the campaign that you're engaging in."

And one further advantage to the campaign is developing a mailing list for future campaigns, since entrants must provide an email address, through which entry into the contest is validated.

Soberman said these sorts of digital contests also have a built-in way to give the government feedback on what's actually working.

He said the government can advertise in different places and different ways at different times, and measure the success of that approach by how many entries are received for the contest.

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Home » Contests » Sports Equipment » Weekly Contest – Tourism New Brunswick

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TIANB – The Voice of Tourism in New Brunswick

For forty years, tianb has played an instrumental role in new brunswick's tourism industry, enabling members to speak with one voice on the most pressing issues of the day. maintaining a strong, vibrant industry requires teamwork, partnership, and collaboration. let's work together to do great things for tourism in our province.

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Consumer Advertising Campaigns

Now more than ever, travellers are looking for all the things New Brunswick has to offer. Canadians are looking for open space, stress-free travel experiences, outdoor adventure, and unique cultural and culinary experiences. Over the past two years, the New Brunswick tourism industry has been hit hard, but it has also presented a unique opportunity for our province. Our tourism businesses have been resilient and innovative, and we know they look forward to rolling out the welcome mat as Canadians rediscover New Brunswick for their summer 2022 vacations.

–> See the Recovery and Growth Plan

CURRENT & UPCOMING CAMPAIGNS

Core Campaigns: Ontario and Quebec

We are inviting key travellers in Ontario and Quebec to come discover the abundance of incredible experiences that New Brunswick has to offer, either as first-time visitors or to reacquaint themselves with everything they know and love about New Brunswick. The campaign creative highlights our rugged Fundy coastline and the world’s highest tides; sandy Acadian shores and Canada’s warmest saltwater beaches; accessible outdoor activities including hiking, biking and paddling; and our distinct local culture, including Acadian, First Nations, cultural ambassadors and artisans, and ‘Maritime urban.’ Expanded audience profiles for targeted advertising include middle-aged, family-oriented travellers as well as younger, urban cultural enthusiasts (new for 2022). To attract new audiences, exciting media additions this year include a larger-scale influencer strategy, a Buzzfeed partnership, and the use of 3D audio advertising with Spotify. A significant network TV buy ensures that New Brunswick has high awareness in key markets during summer travel planning months. Partnership opportunities for cities, DMOs, and RTAs to buy into the campaigns with a matched investment by THC were made available through the 2022 Co-op Partnership Program. 

Campaign Messaging: Welcome to New Brunswick Target Markets: Ontario and Quebec Timing: Mid-March through July

–> View creative

Always On Campaign

Supplemental to the core summer campaigns, the Always On campaign focuses on specific interest-based activities that motivate travel bookings. Through the campaign we are inviting key travellers across Canada to choose New Brunswick as THE place to go for their specific activity interests and associated vacations. Building on the same creative concept as the Ontario and Quebec summer campaigns, this initiative is an ongoing layer of targeted media that puts the best of New Brunswick in front of the travellers who are most interested in the specific tourism experiences we have to offer.  Initial key interests include beaches, parks, breweries, mountain biking, local food, Acadie, and Bay of Fundy. Subsequent phases of the campaign will include interests such as fishing, hunting, trails, fall travel, and more.  For the first time, this campaign will promote New Brunswick’s abundance of tourism activities to key travellers across Canada. Media tactics include search, social ads, programmatic display, and native ads.

Campaign Messaging: Welcome to New Brunswick Target Markets: Ontario and Quebec Timing: February through December

Connections Campaign: Expat New Brunswickers

Summer external market campaigns are a key focus within the 2022 Tourism Marketing Strategy,  and the ExPats Connections Campaign presents a unique opportunity to test new markets and capitalize on our distinct pride-of-place. This campaign taps into the pride that New Brunswickers hold near and dear to their hearts, inviting Canadians who once called this place home back to New Brunswick for a one-of-a-kind summer vacation. The campaign creative brings the feel of home to Expats across Canada and urges them to come home this summer and find what they’ve been missing. While so much of what makes New Brunswick great hasn’t changed, there are so many new and exciting experiences to discover. The campaign includes a national contest to win the ultimate trip home for a 5-day, 4-night expenses-paid vacation curated by the travel experts at New Brunswick’s Kefi Travels. Media tactics include social ads, digital video, and LinkedIn.

Campaign Messaging: Find What You’ve Been Missing Target Market: NB Expats across Canada Timing: April 1 through June 30

Connections Campaign: New Brunswick Residents

As part of our broader efforts to expand markets across Canada, this campaign taps into the unique pride-of-place that New Brunswickers have built up over the course of the COVID-19 pandemic, urging residents to invite Canadians who once called this place home back to New Brunswick for a one-of-a-kind summer vacation together . Targeted at New Brunswick residents who received Staycation campaign advertising for the past few years, the campaign creative promotes the abundance of tourism offerings and experiences in the province, with the idea that there’s so much to share and it’s time to invite the world back to experience it with us.  The campaign includes an #RSVPNB Summer Sweepstakes contest to win the ‘ultimate reunion’ curated by the travel experts at New Brunswick’s Kefi Travels. The campaign will have a strong digital presence (social ads and programmatic display) along with an added Out of Home presence in select cities. There will be an on-the-ground presence throughout the campaign with the #ExploreNB Mobile Unit.

Campaign Messaging: So Much to Share. Who Will You Invite? Target Market: New Brunswick residents Timing: April 1 through May 31

Staycation Campaign

Building off the springtime New Brunswick Connections Campaign, the Staycation Campaign continues to lay the groundwork for The Invitation with “Who Will You Invite” messaging (adjusted for NS and PEI with “Who Will You Bring”) and invite-focused creative. Evolving throughout the seasons with tailored messaging, the 2022 Staycation campaign will place the same three Unique Selling Propositions in the front window as the external market campaigns: Endless coastlines, accessible outdoor activities, and distinct local culture. The Staycation campaign also includes an additional focus on our 8 road trips. Media tactics will focus on digital efforts (social, search, display), along with the addition of a wholistic promotional plan for the #ExploreNB Mobile Unit. Partnership opportunities for cities, DMOs, and RTAs to buy into the campaigns with a matched investment by THC were made available through the 2022 Co-op Partnership Program. Campaign Messaging: Who Will You Invite / Who Will You Bring Target Markets: Maritime provinces (NB, NS, PEI) Timing: June 1 through October 15

ACAT Consumer Campaigns

New Brunswick continues to be in market alongside our Atlantic Canada counterparts within the ACAT (Atlantic Canada Agreement of Tourism) partnership efforts. 2022 consumer campaign tactics include Expedia Canada and Expedia US. Campaign messaging and target audiences align with other in-market efforts on behalf of Tourism New Brunswick.

Campaign Messaging: Welcome to New Brunswick Target Markets: Across Canada / New England states Timing: May 15 through March 31

Marketing Resources for You

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Which glizzy has the most rizz?

Hot dogs are having a moment in the Big Apple, making their humble way onto high-end menus and into fancy cocktail bars — there’s even a 50-foot statue of the summer staple occupying Times Square , to the bewilderment of the tourist hordes.

With all that on the grill, there’s still room leftover for a sizzling rivalry between New York and neighboring New Jersey, with aficionados in both states addressing the searing question — whose wurst is the best?

The frank discussion kicked off after food blog Eater.com published a list of NYC’s finest ‘furters — a list that casually included not one, but three entries from the Garden State , setting tongues wagging among the west-of-the-Hudson wiener-loving set.

The mere thought of the neighbors stealing skinless valor left Jerseyans steamed, to say the least — with local media quick to sink their teeth into the controversy .

Pete Genovese is NJ.com’s acclaimed food writer — he assured The Post that his homeland stands at least a footlong ahead when it comes to hot dog bun-a-fides.

“New Jersey is the center of the hot dog universe. New York City and Chicago are distant runners up,” Genovese explained confidently, noting that Union, Bergen, Essex and Passaic counties — all a short distance from Manhattan — boast more hot dog stands and trucks than “any other comparably-sized area in the country.”

But it’s more than just volume that makes Jersey a coney conqueror — New York may manufacture and eat a lot of tube steaks, but next door, say Genovese and other experts, there’s this incredible diversity, with dog styles changing sometimes as frequently as town lines.

Plainfield, for example, is said to have originated the chili dog, while a short hop away, the locals are chowing down on something called an “Italian hot dog” — served with potatoes, peppers, and onions, in a kaiser-esque roll and first conceived in Newark in 1932, Genovese said.

Look at the NYC spots on the original list that sparked the controversy, the pup pro noted, and all you get are a lot of diners, delis and luncheonettes — and very few dedicated legends.

“That’s not a strong argument for New York City being a hot dog hot bed,” Genovese said.

George Shea, the Major League Eating commissioner, who presides over Coney Island’s legendary Fourth of July Nathan’s Hot Dog Eating Contest , isn’t biting.

“I’m not dissing on New Jersey, but I’ve never heard someone say to me, ‘oh, you’ve got to try this New Jersey hot dog,’ kind of thing,” Shea told The Post.

“I don’t think you’re really going to find hot dogs in other locations that stand up to the New York hot dogs,” said the Ocean Avenue Nathan’s diehard, who also professes to be a big fan of Upper West Side icon Gray’s Papaya.

Eater’s list of NYC’s best, compiled by seasoned critic Robert Sietsema, begs to differ — Rutt’s Hutt of Clifton, known for its fried “ripper” with homemade relish, received a serious shoutout, along with chili dog haven Boulevard Drinks in Jersey City and Hiram’s, an Americana-giving roadside stand beloved by the late Anthony Bourdain, just south of the George Washington Bridge in Fort Lee.

And, enthusiasts would argue, there could have been more — for example, places like The Hot Grill in Clifton, which makes a “Texas wiener” style fried chili dog, or Tommy’s in Elizabeth, or Dickie Dee’s or Jimmy Buff’s in Newark, all turning out a fine, fried potato-topped Italian dog.

But some New Yorkers take a look at the generously topped creations consumed next door with a shrug, likening them to Chicago-style dogs, buried in a maze of veggies and fixings.

“Once you start putting potatoes on a hot dog, it’s not a hot dog anymore,” cart man Dan Rossi — known as the “Hot Dog King of NY” — told The Post.

For almost 20 years, Rossi has been plying his trade in front of the Metropolitan Museum of Art, sleeping in his van to keep the prime location .

He said there’s another element besides straightforwardness that makes our dogs stand out from the rest.

“The New York hot dog is something spontaneous,” Rossi, 74, said. “It’s not a meal, it’s never like ‘let’s go get a hot dog.’ It’s something you have between meals because you crashed into a cart at the end of the block.”

New Yorker Ralph Perrazzo has to remain a little more diplomatic — the maker of Snap-O-Razzo Hot Dogs supplies greats on both sides of the river, like Sarge’s Delicatessen in Murray Hill and Cruz-Missile Dogs in Passaic, NJ, the latter recently awarded the status of best in New Jersey by Barstool Sports.

“The battle for New Jersey and New York, it’s a tough one,” he told The Post.

“Years ago, New York probably had a little more swagger, but I think recently New Jersey has really come up. I think New Jersey has created a culture that is a little different than New York,” he said.

One observer calls that an understatement.

“It’s two different cultures entirely,” New Jersey food influencer Jennifer Nangano pointed out to The Post.

Nangano, known online as FoodaholicNJ , also noted that the scene is hardly static, or dependent on vintage greats — new places are opening all the time, and not just in North Jersey, but near her hometown of Monmouth, too.

“It’s making its way down, places are opening everywhere — even in health-conscious Asbury Park,” she said.

One spot Nangano said she’s eager to try is “designer dog” gourmet eatery Destination Dogs in New Brunswick, which celebrates styles from across the globe.

Thanks but no thanks to all that, said Val Dekel, owner of Liebman’s Deli, a classic Jewish noshery in The Bronx.

“New York dogs tend to be a bit more simpler. The focus is much more on the actual frankfurter instead of everything thrown on it,” he told The Post.

“New York reigns supreme. No, not just the hot dogs, but everything compared to Jersey.”

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Saint-Quentin Western Festival

Event information.

New Brunswick's only western festival dates back to 1984 and is an event not to be missed! Programming includes a professional rodeo unique in the Maritimes, outdoor shows, concerts (country music and other musical styles), horse pull competitions, western parade, Miss Cowgirl Atlantic contest, family activities, tractor races, artisans, vendors, and more! Guaranteed fun for the whole family.