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West Midlands Safari Park reveals new look...

The award-winning tourist attraction celebrated its 50th anniversary last year, so the Park felt like it was the right time to embark on a rebrand and truly mark the start of a new era.

Since being taken over by the Looping Group in 2018, the Park has grown substantially, with the addition of unique onsite accommodation, upgraded animal habitats and brand-new attractions.

The Park’s logo has had a complete revamp, with a new, fun font, vibrant colours and the addition of a giraffe icon, which reflects the attraction’s exciting offering of up-close animal experiences.

Head of Marketing, Rochelle Zare, explained, “We have grown so much as an organisation, especially in the last four years, so we felt that we needed a new logo and brand identity, that can grow with us into the future.

“After thorough research, in which we invited feedback from various stakeholders, including regular guests to the Park and prospective customers, we gained valuable insight into why people love our attraction and why guests want to visit. This showed we have one of the best, immersive animal experiences in the country, so we wanted our new brand identity to reflect that, hence the addition of a giraffe icon."

She continued, “As a family attraction we wanted to get the seal of approval from our core audience, so we tested the new logo with hundreds of local school children, aged 4-11 and it was a big hit! We hope all our guests love it as much as we do.”

Ahead of unveiling the new logo to the public, the Park gained important feedback from some of its esteemed judges – the animals! 

It was a hit with the lemurs, with the whole troop running straight over to investigate, whereas Rhianna, the reticulated python, was a bit slower to approach, but quickly gave it the ‘ssssssseal’ of approval by using it as a resting stop.

The new logo’s ambassadors showed appreciation the only way giraffes can – with prolonged staring, although Henry did give it a big lick!

Finally, the logo was presented to the family of Sumatran tigers and first to approach was dad, Nakal, who took a big swipe at it, knocked it over, then sat on it, fiercely protecting it with snarls and growls. When he finally moved on, mum, Dourga approached with baby, Lestari. The logo was such a hit with Dourga, she picked it up and dragged it into her sleeping quarters, expertly navigating it through the entrance hatch.

When keepers managed to retrieve the logo, it was left with the memento of four magnificent tiger teeth impressions!

Alongside the logo, the Park will adopt a new brand identity and although their name is not largely changing, they have added the ‘s’ back into Midlands (it was West Midland Safari Park for 50 years)!

From next month, guests can expect to see the logo change across the Park's signage and digital channels, including a brand-new website, shortly followed by the release of a range of new retail products as well as staff uniforms.

As well as the rebrand, the Park has announced new attractions and events for 2024, including a family ride called Jungle Jeeps, a refresh of its playground, the chance to see cheetahs on foot in an extension of the Park’s African Walking Trail as well as new hippo and wild dog lodges.

There will also be the chance to see the Park’s latest arrivals, including tiger cub, Lestari, month-old rhino calf Malaika and a troop of tiny pygmy marmosets, who will be venturing outside for the first time this Spring. Managing Director for West Midlands Safari Park, Chris Kelly, added, “This is an exciting time for all of us here at the Park and we’re delighted to be sharing our new look after months of hard work behind the scenes. This definitely signifies a new chapter and I’d like to take the opportunity to thank all our guests, past and present for supporting us. Without them, we couldn’t continue to take the best care of the animals who call the Park home and all the conservation efforts we support for their counterparts in the wild.”

The Park opens daily for its main season, from Saturday 10 February, including the Adventure Theme Park and the best prices can be booked online in advance. Children under the age of three are free.

Admission includes a Free Return to visit again within six months, only when booking online in advance. 

Further information about West Midlands Safari Park is available from the Park’s website www.wmsp.co.uk or by telephone 01299 402114 . Find out more on the Safari Park’s official Facebook page: www.facebook.com/WestMidSafari .

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10 Mind-blowing Facts About West Midland Safari Park

Written by Batsheva Keough

Modified & Updated: 29 May 2024

Reviewed by Jessica Corbett

West Midland Safari Park is a one-of-a-kind destination that offers visitors an unforgettable experience with both wildlife and adventure. Located in Bewdley, Worcestershire, England, this safari park is home to a diverse range of exotic animals and provides an interactive and educational experience for all ages.

In this article, we will delve into 10 mind-blowing facts about West Midland Safari Park that will leave you in awe of this remarkable destination. From the park’s fascinating history to its impressive collection of animals and thrilling attractions, there is so much to discover about this unique safari park .

So buckle up and get ready to embark on a journey through the remarkable world of West Midland Safari Park, where you will encounter remarkable wildlife and learn about the park’s extraordinary features that make it a must-visit destination for animal lovers and adventure seekers alike.

Key Takeaways:

• West Midland Safari Park is home to over 165 species, offering interactive animal encounters, the largest drive-through safari in the UK, and a thrilling amusement park for the whole family to enjoy.
• Visitors can experience the Big Five, award-winning conservation efforts, and educational exhibits, making it a memorable and educational experience for wildlife enthusiasts of all ages.

Home to over 165 species

West Midland Safari Park is a haven for wildlife enthusiasts, with over 165 unique species calling it home. From majestic lions and tigers to playful monkeys and graceful giraffes, this safari park offers a diverse and captivating experience for visitors.

Interactive animal encounters

One of the highlights of West Midland Safari Park is the opportunity for interactive animal encounters . Get up close and personal with fascinating creatures as you embark on a guided tour or even hand-feed some of the park’s friendliest residents.

The largest drive-through safari in the UK

Covering an impressive 200 acres, West Midland Safari Park is the largest drive-through safari in the UK. Take a thrilling drive through the park’s various zones, immersing yourself in the natural habitats of the animals and witnessing their behaviors up close.

Home to the Big Five

West Midland Safari Park proudly houses the iconic members of the African savannah, known as the Big Five. Encounter the mighty lion, the graceful leopard, the magnificent elephant, the agile rhinoceros , and the impressive cape buffalo during your safari adventure.

A thrilling amusement park

In addition to the incredible wildlife, West Midland Safari Park features a thrilling amusement park. Enjoy a variety of rides, from roller coasters to water slides , providing hours of fun and entertainment for visitors of all ages.

Award-winning conservation efforts

West Midland Safari Park is committed to conservation and has been recognized for its efforts in protecting endangered species. Through breeding programs and educational initiatives, the park contributes significantly to the preservation of wildlife.

Safari lodges for an immersive experience

For a truly immersive experience, West Midland Safari Park offers luxury safari lodges where guests can spend the night surrounded by nature. Wake up to the sounds of the wild and enjoy an exclusive view of the animals roaming freely.

Exciting summer events and shows

During the summer months, West Midland Safari Park hosts a range of exciting events and shows. From captivating animal performances to live concerts and fireworks, there’s always something happening to enhance your visit.

Educational and interactive exhibits

West Midland Safari Park provides educational exhibits and interactive displays that offer visitors the opportunity to learn about wildlife conservation and sustainable practices. Gain a deeper understanding of the importance of protecting our natural world.

A memorable experience for the whole family

West Midland Safari Park guarantees a memorable experience for the whole family. Whether you’re exploring the safari by car, enjoying the amusement park attractions, or immersing yourself in educational exhibits, there’s something for everyone to enjoy.

West Midland Safari Park is truly a remarkable destination that combines the thrill of a safari adventure with the beauty of a theme park. With its diverse range of wildlife, exciting attractions, and fascinating history, it offers a unique experience for visitors of all ages.

From encountering majestic lions and playful elephants to enjoying exhilarating rides and exploring the captivating dinosaur exhibits , there is something for everyone to enjoy at West Midland Safari Park. The park’s commitment to conservation and education also makes it a meaningful and informative outing for families and nature enthusiasts.

Whether you’re seeking an adrenaline-fueled day of adventure or a leisurely exploration of the animal kingdom, West Midland Safari Park is the perfect destination. With its stunning natural surroundings and immersive experiences, it’s no wonder that it has become one of the top attractions in the UK.

1. Can I bring my own car to West Midland Safari Park? Yes, you can. The park offers a thrilling safari drive-through experience where you can take your own car and get up close to a variety of animals.

2. Is there an additional fee for the safari drive-through? No, the safari drive-through is included in the park admission fee. You can enjoy the safari experience at no extra cost once you enter the park.

3. Are there any age restrictions for the rides? The park offers a variety of rides suitable for different age groups. However, some rides may have height and age restrictions for safety reasons. Please check the park’s website or inquire at the entrance for specific details.

4. Can I bring my own food and drinks to the park? Outside food and drinks are not allowed into the park, except for medical or special dietary requirements. However, there are plenty of food outlets and restaurants within the park offering a range of dining options.

5. Are there any special events or shows at West Midland Safari Park? Yes, the park organizes various events, shows, and animal encounters throughout the year. It’s best to check the park’s website or social media channels for upcoming events and schedules.

West Midland Safari Park offers an unforgettable adventure for animal lovers and thrill-seekers alike. From close encounters with majestic creatures to heart-pounding rides, this park has something for everyone. If you're curious about the surprising facts that make this destination truly unique, or want to explore more fascinating details about the park's history and attractions, keep reading our series of articles. Get ready to be amazed by the incredible experiences waiting for you at West Midland Safari Park!

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THEME PARK RIDES

Adventure theme park.

Ride Wristband Prices 2024: Ride Wristband – £14.90 Little Penguin Wristband – £7.00  (child between 0.8m-1.0m in height)

Ride Ticket Prices 2024: 1 Ride Ticket – £2.00 4 Ride Tickets – £7.00 6 Ride Tickets – £9.00

Please note: If your child is under 3 but tall enough to go on the rides, they will still need a wristband or ride tickets. These can be purchased on the day of your visit.

Explore our rides below and decide how to plan your day in our Adventure Theme Park!

African Big Apple Coaster

Congo Carousel

Desert Convoy

Dino Dashers

Dr Umboto's Catacombs

Flying Lion Kings

Hurtling Hippos

Jumbo Parade

Jungle Cat Dodgems

Jungle Jeeps

Jungle Swings

Monkey Mayhem

Pirate Ship

Rescue Fire Rangers

Rhino Rollercoaster

Serengeti Gallopers

Slippery Snake Slide

Zambezi Water Splash

Important information.

• We operate a time board system during off-peak dates (weekdays outside of school holidays), with rides running for 30 minutes before closing and then reopening 30 minutes later.  

Wristband and ride ticket prices are charged in addition to Park admission. Everyone, including under 3s, will need a wristband or ride tickets to go on the rides, if they meet the minimum height requirements.  

• If the ride requires 1:1 accompaniment of a child due to their height, each child would need to be accompanied by at least one person who meets the height requirements. On water rides, this person must be a person over the age of 18.

Wristbands and ride tickets are available to purchase separately on the day of your visit, from the Adventure Theme Park. Wristbands and ride tickets are only valid on the day of purchase and no refunds are available.

Wristbands must be fitted by the cashier at the point of purchase, are non-transferable and invalid if removed.

The Wristband Office will close one hour before the Theme Park rides close.

Safety Info

A shirt must be worn by all guests wishing to go on any of our Theme Park rides, and must remain on whilst on the rides.

Shoes must also be worn at all times to access our Theme Park rides. If you are wearing loose footwear (flip flops/sandals etc.), our ride operator will attend and advise where to leave your shoes on certain rides.

Long sleeved shirts must be worn if a guest would like to go on ‘Slippery Snake Slide’.

All guests must also be able to sit up and hold on unaided when on any ride.

Accessibility Info

Read more about accessibility on the rides - click here . 

We will issue an Essential Companion Wristband free of charge when accompanying the guest requiring support has purchased a wristband. You will need to show your Essential Companion Admission Ticket again at the Wristband Office. In order to qualify for a free essential companion, you must have applied through Nimbus, please  click here  for more information.

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Watch West Midlands Safari Park's baby giraffe get the 'zoomies' as he takes first steps outdoors

West Midlands Safari Park's newest baby giraffe was spotted getting a case of the 'zoomies' as he took his first excited steps among his new herd.

Watch more of our videos on Shots! and live on Freeview channel 276

Jolly boy, Mtembei, became the latest addition to the West Midlands Safari Park family when he was born on May 29, instantly becoming a fan favourite with visitors.

Two weeks on, Mtembei was allowed to join the rest of his new herd in the giraffe enclosure, with the happy calf spotted getting the zoomies as he ran around the larger paddock.

Head keeper of ungulates at the Bewdley attraction, Lisa Watkins, said: "Mtembei is two weeks old now and is thriving.

"The team are really excited that we have been able to let Mtembei out with the herd, to explore his new home and meet guests as they drive around the Safari. He really enjoyed galloping around, having a stretch and the rest of the herd were very excited to say 'hello'."

Although he was shy at first, the excitable calf soon came out of his shell, racing around the paddock, much to the pleasure of his giraffe family.

Ms Watkins added: "He is starting to show some of his personality, but I have no doubt we will see more of his character now he is exploring his new surroundings. He’s a relaxed calf and takes everything in his stride, just like his mum, Arusha, who is very attentive.

"We couldn’t be prouder. We will continue to get him used to the area and hope to mix him with other animals as soon as he is ready."

Mtembei will spend the next few weeks in the giraffe habitat, but will hopefully be on the main Safari Drive in the near future, where he will mix with his new neighbours, the white rhinos, Congo buffalo, zebras and antelope.

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