tourism destination management breda

Master in Tourism Destination Management - BUAS (Breda)

Program description.

Entry Requirements

Are you eligible to apply?

Jobs - careers.

• International Policy and Advisory Positions
• International Management Positions
• Research Positions

Need help applying to this program?

Master in leisure and tourism studies (msc) - buas, breda university of applied sciences, master in sustainable outdoor hospitality management - buas.

Master in Tourism Destination Management

Breda University of Applied Sciences

Introduction

Program tuition fee, career opportunities, why study at breda university of applied sciences, about the school.

• Chat with Students
• Ask a Question

Key Information

Campus location

Breda, Netherlands

Study format

Tuition fees

EUR 2,530 **

Application deadline

01 Jun 2024 *

Earliest start date

02 Sep 2024

* EU/EEA students: 15 August | non-EU students: 1 June

** the institutional fee is €15,200

Study at 4 locations in the world

Have you completed a professional or academic bachelor's degree programme and do you want to take a radically new approach to tourist destinations? Then Master Tourism Destination Management is for you!

Tourism means opportunities for businesses and residents of a tourist destination, but there are also threats. It is important to match supply and demand. Can you make a difference? A difference between profit and loss, between chaos and structure, a difference that works out well for both tourists and locals? In the professional Master Tourism Destination Management, you work on this in four locations.

Tourism remains a dynamic and fast-growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth, and opportunities for people and businesses in destination areas. At the same time, matching demand - from tourists in the areas of origin - and supply - at the tourism destinations - continues to be a challenge for many organizations.

Knowledge of the tourism destination

The tourism industry and tourism destinations frequently experience rapid changes in markets and business models, often in response to social and economic processes occurring in the wider world. Effective management of this type of change and building resilient businesses and destinations requires knowledge and expertise, which is closely interwoven with the destination areas themselves. The Master in Tourism Destination Management is designed to contribute to this, focusing on practice, perspectives, and tourism management policies at destinations.

Study at four locations in the world

This programme offers you the opportunity to study at four different locations in the world so that you will obtain wide-ranging intercultural experience and develop in-depth knowledge of tourism destinations. Each destination finds itself in a different stage of development. You will carry out research at three different destinations. In previous years destinations were: Indonesia, Singapore, Australia, Malaysia, Cambodia, Vietnam, Thailand, Sri Lanka, France and Malta.

Course details

The program is structured into three phases. The first phase in Breda, with a clear emphasis on theory, is considered to be the preparation for the second and third phases. The second phase takes place at three different types of tourism destinations. It has a focus on the tourism practice under different circumstances and you will work in international student research teams. In the final phase, you will write your final thesis in which practice and theory should be brought together, striving towards new insights, theories, or generalizations.

The program covers 12 months and it comprises three phases:

Phase 1 - Theory in Breda

During the first phase, you will gain theoretical knowledge and develop your professional skills. This enables you to effectively analyze the current situation and available potential for development strategies at various tourism destinations. Destination theories, models, developments, and practical cases will be studied. Courses are given by lecturers, along with an interesting team of visiting lecturers from international organizations and universities. You will interact on a daily basis with this specialized team of academics and tourism professionals.

The first phase covers the following subjects:

• Contemporary Marketing, Context, and Trends (6 ECTS)
• Destination Stakeholders & Policy (6 ECTS)
• Context-Related Research (4 ECTS)
• Cross Cultural Studies (3 ECTS)
• Research Process & Methods (3 ECTS)
• Destination Development, Finance, and Organisation (6 ECTS)
• Team Performance and Creative Leadership (2 ECTS)

Phase 2 - Field research

In the second phase you will carry out assignments at three different locations. These assignments are created by lecturers in cooperation with stakeholders involved in developments of tourist destinations in the region. We try to select destinations:

• with which our staff are very familiar;
• that have many contacts with businesses, government institutions and universities of applied sciences;
• that are familiar with developments and dynamics;
• have a lot of variety in culture.

Phase 3 - Final thesis

By writing a final thesis during the last phase of the program, you will apply your research skills and demonstrate a true understanding of tourism destination management from a professional and academic point of view. You are required to demonstrate critical analysis and evaluation. The final thesis uses concepts, insights, and practical abilities to develop a better understanding of the subject under investigation. A final thesis is an individual assignment, carefully supervised by one of our lecturers.

Writing a final thesis is a major commitment in terms of time and energy. The subject, as a consequence, often personally motivates and interests the student and (new) ideas of students can be openly discussed with our staff. In principle the thesis subject should be a topic or an issue in an international tourism context. Students have to ensure, however, that the research idea is both appropriate and feasible. The final thesis should be written in English, unless another language is really more appropriate. Some examples of recent theses:

• Belgium, one country, three visions: comparative study of the websites of the three regional tourism promotion agencies
• Strengthening bridges - How a Dutch tour operator can improve its collaboration with their Indonesian partners
• 360-degree videos as a promotion tool to encourage tourists to choose nature conservation travels
• Ski touring on groomed slopes - Integration strategies considering influences on critical success factors of Austrian ski destinations and their management
• Potentials of wine tourism in Rhodes
• Key motivational influencers to choose a destination for a tropical island wedding
• Experiences and motives behind tourists' choice of destinations with paranormal activity - a case study of Hoia Baciu Forest, Romania

Cooperation with an external commissioner

You can opt for writing your thesis in close cooperation with an external commissioner. This enables you to closely cooperate with an international tourism organization and therefore adds an additional and professional dimension to the research project. However, many students write independent research theses and travel to a tourism destination to study their subject in-depth.

Research location

Conducting research and writing a final thesis in this third phase can be done anywhere in the world. The final (oral) exam takes place in the Netherlands.

Study load and coaching

The Master in Tourism Destination Management is a one-year, full-time program. The total study load is 60 ECTS credits. To give you an idea: 1 ECTS credit = approximately 28 hours of study a week.

We offer you a small-scale study environment. The number of students involved in this master's program differs every year between 30 and 45 up to 50 students. Whenever possible the class will be split up into workshops, consultancy sessions, and other group work. For questions on the content of the program, lecturers can be easily reached. In addition, the program coordinator is available to help with day-to-day issues. If you wish to discuss personal problems that may be affecting your life as a student, you can turn to the student counselor.

Graduates of the Master Tourism Destination Management qualify for:

International policy and advisory positions

• international advisory functions related to feasibility analysis of investment projects, business strategy, and market penetration or development
• public strategic functions in the field of development and management of (tourism) destination areas
• advisory and management functions in the field of visitor management in urban areas, theme parks, and nature reserves
• strategic advisory functions

International management positions

• international (growth-related) management functions in internationally operating businesses (like service companies, hotel chains, tour operators, and airlines)
• international marketing management functions, with destination management organizations or (tourism) marketing consultancy agencies
• international consultancy positions, either project-based or permanent in commercial consulting or international development organizations

Research positions

• research functions in the area of international (new) market development, market segmentation, or market potential analysis
• research functions with branch organizations such as WTO, PATA, Tourism
• external advisory functions in the area of international corporate, financial and organizational development for small and medium-sized companies
• Three months of field research at three different destinations in the world
• Great opportunity to expand your international network
• Internationally acknowledged by UNWTO and THE-ICE

Chat with students

• Masters Search
• Higher Education Landscape
• Masters Abroad
• Masters degree programmes
• Masters degree types
• Masters in a foreign language
• Studying in your home country
• Masters tips
• News and Dates

Masters Study Fairs

• Business School
• Medical School
• Music School

University of Applied Sciences

• University of Technology
• Masters in Australia
• Masters in Canada
• Masters in China
• Masters in the Czech Republic
• Masters in Finland
• Masters in France
• Masters in Greece
• Masters in Hungary
• Masters in Ireland
• Masters in Japan
• Masters in Liechtenstein
• Masters in Luxembourg
• Masters in Malta
• Masters in New Zealand
• Masters in Poland
• Masters in Portugal
• Masters in Russia
• Masters in Singapore
• Masters in Slovakia
• Masters in Turkey
• Masters in the USA
• more »
• Agriculture & Environmental Sciences
• Business & Economics
• Engineering
• Fine Arts & Music
• Information Technology & Telecommunications
• Literature & Linguistics
• Media & Communication
• Medicine & Health Sciences
• Science & Mathematics
• Social Sciences
• Honours degrees
• Blended learning
• Cooperative studies
• Distance learning
• Full-time/Part-time study
• MBA degrees
• Masters degrees
• Research Masters
• Taught Masters
• Applying for a job
• Internships
• Traineeships
• Volunteering
• Work and study - how to find the perfect balance?
• How much does education cost around the world?
• Insurance abroad
• Living abroad
• Tuition fees
• Scholarships
• Student jobs
• Student loans
• Studentships
• Improve Your Writing Skills
• Living On-Campus vs. Off-Campus
• Studying with Children
• Time between your Bachelor and Master
• Time Management Tips
• Useful tips for a successful presentation
• Masters Degree Application
• Newsletter signup
• Newsletter archive
• Masters Study Fairs in Europe
• Information for exhibitors

• Cologne, 08.11.2024
• Vienna, 15.11.2024
• Graz, 19.11.2024
• Stuttgart, 22.11.2024
• Frankfurt, 30.11.2024
• Berlin, 04.12.2024
• Hamburg, 06.12.2024
• Münster, 25.01.2025

Register now, save your entry ticket and plan your fair visit.

Here you will find general information regarding your chosen Masters programme offered by Breda University of Applied Sciences .

• Masters programme

Facts about the Masters programme

Name of the masters programme.

Master in Tourism Destination Management

Institution

Breda University of Applied Sciences

Field of study

Business & Economics , Humanities , Social Sciences

Master of Arts

Type of study

Duration of study: 2 semesters

Tuition fees EU: 2060 EUR / year

Tuition fees Non EU: 9992 EUR / year

Facts about the institution:

Type of institution.

Masters portal for Germany: www.master-and-more.de

Masters portal for Austria: www.master-and-more.at

Find your Masters

• Masters search
• Masters abroad

Masters Tips

• Practical tips
• Costs of studying abroad

News and dates

• All fair locations in Europe

General Info

• Social Media
• Legal Notice
• Privacy Policy

Info for Universities

Present your postgraduate study programmes on the MASTER AND MORE fairs! Click here for more information.

Here is a list of cookies we use, divided into three categories. You can choose which cookies you would like to allow and save your settings.

No products in the cart.

Tourism Destination Management

Admissions Deadline

Tourism comes with economic benefits, opportunities and treaths for the businesses in and habitants of a tourism destination. In the Master Tourism Destination Management you will learn how to develop strategies for responsible socio-economic growth.International professionals in tourism can make a difference. A difference between profit and loss, between chaos and structure, a difference for tourists as well as locals. The tourist industry at tourism destinations is looking for well educated professionals. In this professional master’s programme you learn to analyse, interpret and apply global developments and translate these into new opportunities.Tourism has developed into a dynamic and fast growing sector, creating an interdisciplinary field of study and research. The tourism industry offers economic benefits, growth and opportunities for people and businesses in destination areas. At the same time, matching demand (tourists) and supply (destinations) remains a challenge. It will always lead to a permanent but fluctuating flow of consumers to and from the destination areas. In tourism, as opposed to nearly all other economic goods and services, it is not the goods and services, but the consumers who are ‘distributed’. Without trivialising the role and the importance of the tourist as a consumer, it is clear that the position of the destination areas is becoming more and more important.

Sorry, no records were found. Please adjust your search criteria and try again.

Sorry, unable to load the Maps API.

Admissions Requirements

Interview and a bachelor’s degree (BA, BSc., BBA, B Com), for example in the fields of tourism, hotel management, international business, management, economics, law, e-commerce, urban development, geography, social sciences or finance.

Related Programs

Sustainable Outdoor Hospitality Management

Tourism, Culture and Society

Leading Hotel Transformation

International hospitality management.

Tourism, Society and Environment

Program Information

• On Campus Learning

Additional Information

Considerations

Recently Viewed

Have questions, meet our expert college admissions advisors.

We’ve set aside some time this week for our admissions experts to help serious applicants with questions. Book a  FREE  call today; spots are limited!

Change Location

Find awesome listings near you.

Do you like travelling? Do you make sure people have a wonderful holiday and do you take the planet into account? Discover the professional and academic programmes in Tourism.

Studying Tourism in Breda?

• You will be trained for the Tourism of the Future
• Specialisations in e.g. eco-tourism and e-tourism
• Over 55 years of experience in higher tourism education
• Cooperation with large companies, such as TUI, booking.com and Disney

Tourism Programmes

bachelor’s programme

Tourism Management

3- to 4-year professional bachelor’s programme in Tourism (English-taught)

Bachelor of Science Tourism

3-year academic bachelor’s programme in Tourism (English-taught)

master’s programme

Master Tourism Destination Management

1-year professional master’s programme (English-taught)

Master of Science Leisure and Tourism Studies

1-year academic master’s programme (English-taught)

master's programme

Master Sustainable Outdoor Hospitality Management

2-year professional master’s programme (English-taught)

Apply before 1 May

Would you like to start your new programme in September? Make sure you apply before 1 May via Studielink.nl

NB: You need a DigiD to be able to apply for this degree programme via Studielink. It may take 5 working days to apply for a DigiD.

I connected sustainability to Artificial Intelligence in the hotel world.

Valerie Nolte

Graduated; won the Tourism Innovation Award and wants to transfer to a master’s programme

Is Breda University of Applied Sciences the right school for you?

Take a short test (some 4 minutes) and discover whether BUas is your right match.

To the quiz

About Breda University of Applied Sciences

Breda University of Applied Sciences (BUas) is a higher education institute with some 7,000 students from 100 different countries.

In academic year 2024-2025, tuition fees are  €2,530 , just like at other universities of applied sciences in the Netherlands.

Tourism on the Campus

The Campus is at the heart of BUas. The northern wing of the Horizon Building accommodates the learning community of students of Tourism. 

The letters on the stairs and the visuals on the wall say it all. Our Tourism students study here.

Meet us (online)!

How do you find out whether a degree programme is the right match?

Ever thought of Leisure & Events?

Perhaps that’s something for you, too!

Tourism and Leisure evidently have everything to do with each other. Do you like attraction parks, events and sports, too?

• Election 2024
• Entertainment
• Newsletters
• Photography
• Personal Finance
• AP Investigations
• AP Buyline Personal Finance
• AP Buyline Shopping
• Press Releases
• Israel-Hamas War
• Russia-Ukraine War
• Global elections
• Asia Pacific
• Latin America
• Middle East
• Election Results
• Delegate Tracker
• AP & Elections
• Auto Racing
• 2024 Paris Olympic Games
• Movie reviews
• Book reviews
• Personal finance
• Financial Markets
• Business Highlights
• Financial wellness
• Artificial Intelligence
• Social Media

The Taliban are working to woo tourists to Afghanistan

Afghans work in the garden of the renovated Darul Aman Palace in Kabul, Afghanistan, Wednesday, April 24, 2024. (AP Photo/Siddiqullah Alizai)

Afghans take selfies at the renovated Darul Aman Palace in Kabul, Afghanistan, Wednesday, April 24, 2024. (AP Photo/Siddiqullah Alizai)

Afghans walk outside Hazara’s Sakhi Shrine in Kabul, Afghanistan, Friday, April 19, 2024. (AP Photo/Siddiqullah Alizai)

A general view of Kabul, Afghanistan, on Tuesday, April 23, 2024. (AP Photo/Siddiqullah Alizai)

An Afghan works in the garden of the renovated Darul Aman Palace in Kabul, Afghanistan, Wednesday, April 24, 2024. (AP Photo/Siddiqullah Alizai)

Taliban fighters take selfies by the tomb of Afghan Kind Nadir Shah in Kabul, Afghanistan, Wednesday, April 24, 2024. (AP Photo/Siddiqullah Alizai)

• Copy Link copied

KABUL, Afghanistan (AP) — Around 30 men are crammed into a Kabul classroom, part of the debut student cohort at a Taliban-run institute training tourism and hospitality professionals.

It’s a motley crew. One student is a model. Another is 17 and has no job history.

The students vary in age, education level and professional experience. They’re all men — Afghan women are banned from studying beyond sixth grade — and they don’t know anything about tourism or hospitality. But they are all eager to promote a different side of Afghanistan. And the Taliban are happy to help.

Afghanistan’s rulers are pariahs on the global stage, largely because of their restrictions on women and girls . The economy is struggling, infrastructure is poor, and poverty is rife .

And yet, foreigners are visiting the country, encouraged by the sharp drop in violence, increased flight connections with hubs like Dubai , and the bragging rights that come with vacationing in an unusual destination. The numbers aren’t huge — they never were — but there’s a buzz around Afghan tourism.

In 2021, there were 691 foreign tourists. In 2022, that figure rose to 2,300. Last year, there were 7,000.

Mohammad Saeed, the head of the Tourism Directorate in Kabul, said the biggest foreign visitor market is China because of its proximity and large population. Afghanistan also has advantages over some of its neighbors.

“They’ve told me they don’t want to go to Pakistan because it’s dangerous and they get attacked . The Japanese have said this to me also,” Saeed said. “This is good for us.”

But there are disadvantages, too.

Visas are difficult and expensive to access. Many countries severed ties with Afghanistan after the Taliban returned to power , and no country recognizes them as the legitimate rulers of the country.

Afghan embassies either closed or suspended their operations. There’s an ongoing power struggle between Afghanistan’s embassies and consulates staffed by people from the former Western-backed administration, and those under the Taliban administration’s full control .

Saeed concedes there are obstacles for Afghan tourism to develop but said he was working with ministries to overcome them.

His ultimate aim is to have a visa on arrival for tourists, but that could be years away. There are problems with the road network, which is half-paved or non-existent in some parts of the country, and airlines largely avoid Afghan airspace .

The capital Kabul has the most international flights, but no Afghan airport has direct routes with major tourist markets like China, Europe, or India.

Despite the challenges, Saeed wants Afghanistan to become a tourism powerhouse, an ambition that appears to be backed by the Taliban’s top leaders.

“I have been sent to this department on the instructions of the elders (ministers). They must trust me because they’ve sent me to this important place.”

The students also have aspirations. The model, Ahmed Massoud Talash, wants to learn about Afghanistan’s picturesque spots for Instagram posts and its history for media appearances.

Business school graduate Samir Ahmadzai wants to open a hotel but thinks he should know more about tourism and hospitality first.

“They hear that Afghanistan is backwards, poverty and all about war,” said Ahmadzai. “We have 5,000 years of history. There should be a new page of Afghanistan.”

Classes include Afghan handicrafts and anthropology basics.

An unofficial subject is how to interact with foreign women and how their behavior or habits could clash with local customs and edicts. Examples might be women smoking or eating in public, to mixing freely with men who are not related to them by blood or marriage.

The Taliban have imposed a dress code for women and requirements for them to have a male guardian, or mahram, when they travel. Dining alone, traveling alone, and socializing with other women in public have become harder. With gyms closed to women and beauty salons banned , there are fewer places where they can meet outside the home.

In a sign that the country is preparing for more overseas visitors, the country’s only five-star hotel, the Serena, has reopened its women’s spa and salon for foreign females after a monthslong closure.

Foreigners must show their passport to access services. Women with “born in Afghanistan” on their ID are barred.

The restrictions on Afghan women and girls weigh on overseas travel companies, who say they try to focus on the positive aspect of cultural interactions by making donations, supporting local projects or only visiting family-run businesses.

Shane Horan, the founder of Rocky Road Travel, said visiting Afghanistan should not be seen as an endorsement of any particular government or political regime.

“Ultimately, the goal should be to support responsible tourism practices that contribute positively to the local economy and foster mutual respect and understanding, while also remaining cognizant of the broader political context in Afghanistan.”

He said there was no input from authorities about what tour groups saw or did, and that the company worked closely with a women’s rights organization in Afghanistan. A percentage of the tour cost went into supporting this organization’s programs, Horan added.

There are no women at the Institute of Tourism & Hotel Management. The students don’t mention it. But an official at the Tourism Directorate does.

“It’s a heartbreaking situation,” said the official, who wished to remain anonymous for fear of reprisals. “Even female family members ask if they can study here. But there was a change in policy with the change in government. The women who were studying before (the takeover) never came back. They never graduated.”