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What are you looking for, see things differently, welcome to britain.

Discover inventive new experiences and captivating stories in 2024, brought together with a dose of British flair. From exploring film settings and pioneering cultural spaces to countryside trails and relaxing wellness retreats, it’s all happening on our shores and you’re invited!

Join immersive exhibitions as the National Gallery celebrates a landmark anniversary or get a taste for chocolate as Birmingham’s Cadbury World also marks its 200th birthday. Venture off the beaten track for new coastal adventures, exploring new trails and walking routes, or take in sporting action as the world’s best compete in everything from athletics to the Premier League.

Whether it’s getting a feel for our vibrant cultural cities, embarking on a coastal adventure, or discovering locations made famous by film and TV, it’s time to experience Britain differently.

VisitBritain/Helena Bradbury

Explore differently

VisitBritain/Ben Selway

The Tarr Steps in Exmoor National Park, England

Explore Britain’s national parks

Discover our 15 National Parks, from England’s south coast to the far reaches of Scotland.

VisitBritain

Best spa experiences

Clear the diary, switch off your phone and reset your mind and body in Britain.

Brecon Retreat

Brecon Beacon

Eco-friendly accommodation 

From spas with clifftop hot tubs to country house hotels, these eco-friendly spots don’t scrimp on comfort.

VisitBritain/David Clapp

Iconic British train journeys

With over 150 heritage railways, Britain is steaming ahead with sustainable travel experiences. 

VisitBritain - The official tourism website of Great Britain

Providing you with inspirational activities and experiences, from those in the know.

Your guidance and information about travelling to Great Britain and Northern Ireland.

Helping the travel industry showcase the best of Britain.

Cultural hotspots

An unmissable destination for travellers, London is a melting pot of history, culture and green spaces.

VisitBritain/Hazel Parreno

From palaces to cobbled alleys and even a dormant volcano, this city is a real show-stopper.

VisitBritain/Andrew Pickett

World-class football and a music scene that brought Oasis to centre stage – there’s lots to love about Manchester.

VisitBritain/Manchester Craft Beer Festival

A quirky seaside city filled with diverse cuisine, vintage shopping and adrenaline fuelled adventure.

VisitBritain/i360

From The Beatles to Frankie Goes to Hollywood, Liverpool is a UNESCO City of Music with seriously cool credentials.

Oh Me Oh My

Cool creative Bristol is a must-see for art, culture and action-packed adventure.

VisitBritain/Rod Edwards

Step into a land of castles, world-renowned rugby and a whole host of myths and legends.

Pushing the boundaries of art and culture, with a heart that beats through its people.

VisitBritain/Tommy Ga-Ken Wan

An industrial hub with a vibrant, creative heart and a whole host of quirky adventures.

West Midlands Growth Company

Newcastle upon Tyne

Linked by no fewer than seven bridges, it's one vibrant place to visit.

Rich Kenworthy

Newcastle, England

A hotbed for shopping and the arts, you’ll find lots to explore in Leeds.

VisitBritain/Thomas Heaton

Packed with lively pubs, an eclectic food scene and a myriad of immersive experiences.

Tourism Northern Ireland

Discover annual events

James Bridle

Celebrate in Britain

Find out what’s happening across the nations with our round-up of annual events.

Planning a trip? We're here to help

Your trip to england is just around the corner.

Discover the land of Big Ben, Banksy and bangers and mash. From its bustling cities to its blooming beautiful gardens, it doesn’t disappoint.

Discover Great Britain’s northern reaches

Imagine a country where ancient castles guard mysterious lochs and emerald glens, and where the local spirit is as warm as the welcome.

Discover a land of adventure and mythical creatures

Delve into a world of dragons, renowned choirs, championship rugby, and some of the most spellbinding scenery Britain has to offer.

Your trip to Northern Ireland has never looked more magical

Get swept up in a world of ancient myths and modern-day legends, from the Giant’s Causeway and Game of Thrones to the vibrant buzz of Belfast.

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Start Exploring

New orleans, massachusetts.

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Travel & Tourism Marketing

Travel & Tourism Marketing (TTM) Ltd. is a boutique, full-service agency that specialises in travel and tourism representation in the UK and Ireland. We offer a full range of integrated services that include product development, sales, public relations, training, consumer and trade marketing within an innovative, strategic and creative ability to build bespoke client plans and budgets.

Who Are We?

Travel & Tourism Marketing have been providing destination and tourism related representation for over 20 years.

During this time we have gained a reputation for delivering a high-quality service with a smart and friendly approach. The combined team has over 200 years’ experience across the tourism sectors with an extensive, enviable, diverse and current network of market relevant contacts. Each member of our team was carefully chosen for their expertise, can do attitude, sense of humour and ability to cover all market sectors including aviation, leisure, travel trade, media, conference & incentive and consumer.

Testimonials

I’ve had the absolute joy of working with the team at TTM for over 20 years and can hand on heart say that they are one of the best in the business.

Karen Niven, Product & Marketing Manager – Bon Voyage Travel & Tour

I’ve thoroughly enjoyed working with TTM over the last few years, they have a great team who are knowledgeable, engaging and supportive, and their events are always informative and fun.

Kathryn Glover, Head of Product – American Sky

We’ve worked with the TTM team for over 18 years with the various destinations and suppliers they represent and from that experience, it’s our opinion that they are without doubt one of the most professional and focussed representation organisations in the industry.  They are creative as well as pro-active and an absolute pleasure to work with.

Ruby Briggs, Managing Director – North America Travel Service

I have had the pleasure to work with TTM for many years. The TTM team is one of the most professional and engaging representation and PR partners in the UK market. I have had the opportunity to partner with the team on numerous projects. They are proactive and committed to delivering high quality projects, within the deadlines.

Nadia Clinton,  Regional Sales Manager U.K. and Ireland – Delta Air Lines  

I have worked closely with Travel & Tourism Marketing for over 20 years during my time at Virgin Holidays – and prior to that, at the TUI Group.

I believe that much has been achieved in boosting UK numbers to the USA in an ever-competitive marketplace.  The team has also been especially supportive in the training of our retail network, educating and incentivising our sales staff.

Angus Bond, Head of E-Commerce & Hotel Sourcing – Virgin Holidays

I recommend Travel & Tourism Marketing because of the team’s professionalism, knowledge and dedication to promoting their client’s destinations in the UK. They have assisted in the expansion of our programme and support us in all areas, not least with their extensive destination knowledge. The whole team are a pleasure to work with and I would recommend them without hesitation.

Lucy Wybraniec, Product Manager – USA, Canada, Aviation & Cruise Carrier

Latest News

Aug 29, 2024

TAYLOR SWIFT: THROUGH THE ERAS TO OPEN AT GRAMMY MUSEUM® MISSISSIPPI

The GRAMMY Museum® Mississippi announced the opening of a new special exhibit titled ‘Taylor...

Brighton & Hove Pride 2024 – A Dazzling Celebration of Love and Diversity

This past weekend, Brighton & Hove exploded into a rainbow of colour, as the city...

Our Clients

© 2021 The Tourism Media Group. All Rights Reserved.

Listen. Create. Amplify

The tourism media group is the travel and tourism sector's specialist content marketing agency.

Where London

Established in 1936, Where ® is an international media portfolio. Where ® is distributed in more than 350 four and five star London hotels.

London Planner

The official guide of London & Partners and VisitBritain. Distributed at hotels, tourist hotspots, visitor information centres and via brand-to-hand.

Serving London’s visitors for more than 20 years, the well-respected, free guest maps are the most requested item at the city’s concierge desks.

Our Services

Client Publishing

Full-service publishing solutions for brands such as The View from the Shard, UKinbound, Tourism South East and many more.

Concierge Outreach

Direct access to the Head Concierges and their teams at London’s four and five star luxury hotels. We provide introductions, events and marketing.

Media Sales

Our award-winning team generates more than £4m in revenue each year for our partners across print, digital advertising and events.

Content Marketing

We help ambitious travel brands deliver measurable, omni-channel content across print, social media, video, web, audio and mobile.

Email Marketing

We help brands drive engagement and loyalty through unique, hyper-personalised email marketing campaigns.

Cartography

Our bespoke mapping solutions offer the clearest cartography in the industry and are used by some of London’s biggest travel industry names.

Influencer Management

With our global network of social media influencers and team of marketing experts we target highly-engaged followers

Translation

TMG has worked with linguists and copywriters to provide translation and transcreation services to a variety of clients for nearly 30 years.

Chinese Content Marketing

Our team has over twenty years of Chinese content marketing experience and can plug into your marketing team and oversee strategy and planning.

The View from The Shard

Business Improvement Districts (BIDs)

Estée Lauder

GREAT Portfolio

Trusted by clients.

Our Services

Case studies.

• Social Strategy
• Analytics & Insights
• Social Listening

Top 17 Travel & Tourism Marketing Agencies in the UK (2024)

• What Makes A Top Travel & Tourism Marketing Agency?
• Top Social Media Travel & Tourism Agency in the UK
• Top Video Production Agencies for Travel & Tourism in the UK
• Top Website Development Agencies for Travel & Tourism in the UK
• Top Brand Strategy Agencies for Travel & Tourism in the UK
• Top PR Agencies for Travel & Tourism in the UK
• Top SEO Agencies for Travel & Tourism in the UK
• Why Hire One Of The Best Travel & Tourism Marketing Agencies in the UK?

Finding the right travel & tourism marketing agency is challenging especially when there are 58,200,000 results on Google to choose from.

You probably have many competitors and want to make sure your brand will stand out, so finding the right agency for you is a big decision.

A good agency will understand and know how to get consumers' attention while building your brand image, increasing your sales with Facebook Ads or helping with any promotional campaigns you might want to run.

This is exactly why we wanted to put this list of travel & tourism production agencies together to show you companies you can trust.

Whether you’re after social media marketing, video production, branding, SEO, website development or PR for your brand, we have the perfect travel & tourism agency for you in this article.

Ready to learn more?

Let’s dive in.

What Makes A Top Travel & Tourism Marketing Agency?

So you might be thinking, what have you taken into consideration when choosing the agencies in this list?

We could have gone the easy way and picked the top-ranking sites on Google, but we know that these can easily be manipulated and not show the agencies that will help your brand the most.

All of the Travel & Tourism Agencies we've put together in this list have a proven record of outstanding results, have been awarded for their campaigns, and have a number of case studies from similar brands in the travel & tourism industry.

So what should you be checking for when hiring a Travel & Tourism Marketing Agency?

Case Studies are always the best way to see if an agency delivers good results. Seeing examples and data from similar clients in the same industry will help you understand what each agency could do for you.

Ensure that the agency has clients similar to you and in your same market, proving their expertise with travel & tourism companies.

Not only how long they've been working with travel & tourism clients but also making sure they have specialists within the team that will precisely know your brand needs.

Working with an agency that has won awards is a great sign. If a well-known external institution recognises a good campaign, it's a green flag for you to give them a chance!

But most importantly, trust your gut when looking to bring an agency on board.

Now you know what to look for, let's jump into the best Travel & Tourism marketing agencies you can choose from in the UK!

Top Social Media Travel & Tourism Agency in the UK

1. the social shepherd.

Yes, that’s us, and we’re proud to say we’re recognised as one of the best social media agencies for travel & tourism brands in the UK.

We’re able to back that up with the work we’ve done for our travel clients, such as easyJet Holidays and Exodus Travels, and the consistent results we’ve produced for them.

But what makes us different?

Not only do we have some of the best videographers, social strategists & media buyers in the UK (and the U.S) in our team, but what makes us stronger is that all our departments work together, overseen by the Strategy team, to ensure a cohesive result.

We also have expertise and work alongside platforms such as TikTok, Instagram, Facebook, and Pinterest, among others, to provide our clients with tailored strategies and best results.

A few stats about us:

• Won Best Large Social Media Agency in the UK
• 65+ team size across both the UK and US
• Departments in Social, Creative, Paid and Influencer
• Expertise in travel and tourism

Want to speak with our team to learn more? Click the button below to get in touch, or visit our home page here .

Top Video Production Agencies for Travel & Tourism in the UK

2. the big sky.

The Big Sky is a creative agency, production studio and post house based in London.

They claim to have travelled to almost all corners of the world to create high-quality videos for many brands, including Four Seasons, InterContinental Hotels & Lastminute. On top of that, they’re committed to minimise their footprint with a carbon-neutral policy.

3. Theory Films

Theory Films is a video production agency based in London, providing brands with stunning videos to stand out from competitors.

They’ve been providing specialised filmmaking services since 2009 to brands such as Tui, Eurocamp and Al-Fresco, among many others.

4. Beast Agency

Beast Agency is a Cannes Lions award-winning video production company based in London and also with offices in LA.

They offer services such as creative development, production, post-production and content strategy and have worked with brands such as British Airways, Cayman Luxe & Grand Cayman, amongst many others.

Top Website Development Agencies for Travel & Tourism in the UK

Adido is a digital marketing agency based in Bournemouth for travel & tourism brands.

Amongst their marketing services, they offer website design and development that allows brands to connect with potential travellers, as well as making them straightforward to allow people to convert easily. They’ve worked with brands such as LiveWell Dorset, Merseytravel & Not Just Travel, among others.

6. Tourism Marketing Agency

Tourism Marketing Agency provides digital marketing services for travel & tourism companies such as Overland Ireland Tours, Rosehill Travel & BeWild Adventures.

They’re based in Glasgow and offer website development to ensure brands have a strong presence.

7. Design for Travel

Design for Travel is a digital agency based in Blackburn and specialises in web design.

They provide graphic design, website development and 3rd party integrations to a number of brands, such as Exquisite Resorts, Hogarth Holidays and Travelbeam Luxury Holidays.

8. Wired Media

Wired Media is a design & digital marketing agency based in London.

They have a team of web developers and designers that help their clients create SEO-led websites. They’ve worked with brands like Longleat Hotels, Cheddar Gorge & Caves, and Bristol City Council.

Top Brand Strategy Agencies for Travel & Tourism in the UK

9. voyage travel marketing.

Voyage Travel Marketing is a marketing agency based in Sidmouth.

They provide brand development services to brands like Visit Seaton, The Travel Foundation and The Envoy Hotel, to improve their visual identity, rebrand, and position their brand.

MRH is an award-winning luxury travel & lifestyle marketing agency based in London.

They’ve worked with brands such as Thornbury Castle, Visit Pembrokshire and The Luxury Travel Book, providing services like brand strategy and identity to define a brand’s central brand idea or help them maintain its relevance.

11. PC Agency

PC Agency is a brand-building and sales agency for luxury travel brands such as Visit Portugal, Ski Solutions, Trip.com Group and Magical Kenya, among others.

The agency is based in London and provides brands with brand-building and strategy services with a focus on delivering a clear and completely strategy to boost the brand’s value.

Top PR Agencies for Travel & Tourism in the UK

12. ginger juice.

Ginger Juice are an award-winning social media agency based in Liverpool.

They’ve worked with brands like New Zealand Tourism, Destination Canada and South African Tourism, and provide both B2B and B2C services.

13. Travel & Tourism Marketing

Travel & Tourism Marketing is a full-service agency that specialises in travel and tourism representation in the UK and Ireland.

They’re based in Bromley and have worked with brands such as Travel South USA, Louisiana Travel and Visit North Carolina, providing services like PR and communications.

14. Gosh PR

Gosh PR is a specialist PR and communications agency for travel and tourism brands.

They’re based in London and have worked with brands like Lonely Planet, Riverside Luxury Cruises and Visit Florida, helping them with PR campaigns that resonate with their audiences.

Top SEO Agencies for Travel & Tourism in the UK

15. vertical leap.

Vertical Leap is a search marketing agency with offices in Portsmouth and London.

They use evidence-driven search marketing optimisation to help brands such as P&O Cruises, and Free Spirit drive and increase their traffic to website.

16. SEO Travel

SEO Travel is a travel marketing company that provides brands with SEO services to deliver more potential customers to their websites through search engines.

They’re based in Leeds and have worked with brands like Lonely Planet, National Geographic and Travel & Leisure.

17. Polaris Agency

Polaris Agency is an SEO Agency based in London.

They provide SEO campaigns and services for brands such as Bateaux London, Austrian National Tourist Office and Travelpack to help them improve their search rankings, traffic and sales targets.

Why Hire One Of The Best Travel & Tourism Marketing Agencies in the UK?

Competition in the travel & tourism industry is high, and finding an agency to help you stand out and gain visibility is key to success.

The Social Shepherd can help you reach your target audience and convert traffic into sales with the help of our in-house specialists, whether you’re looking to build an online presence, create a paid media strategy to increase conversions, or work alongside travel influencers.

If you’d like to have a chat with our team, get in touch below.

Want to see other top marketing agencies from the UK? See from our list below to find yours:

• Paid Social Agencies
• Influencer Marketing Agencies
• Social Media Agencies
• PPC Agencies
• Digital Marketing Agencies
• Fashion Marketing Agencies
• Performance Marketing Agencies
• eCommerce Marketing Agencies
• Video Production Marketing Agencies
• FMCG Marketing Agencies
• Video Marketing Agencies
• Facebook Ads Agencies
• Google Ads Agencies
• Shopify Agencies
• TikTok Agencies
• Paid Media Agencies
• Advertising Agencies
• Creative Agencies
• PR Agencies
• DTC (Direct-to-Consumer) Agencies
• SEO Agencies
• Content Marketing Agencies
• Hospitality, Leisure & Hotel Marketing Agencies

Want to see the top Travel & Tourism Marketing Agencies in the US? See here:

• Top Marketing & Tourism Marketing Agencies in the US

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Top 13 FMCG Marketing Agencies In The UK (2024)

Top 13 eCommerce Marketing Agencies In The UK (2024)

Top 13 Performance Marketing Agencies In The UK (2024)

Top 13 Video Marketing Agencies In The UK (2024)

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Best Travel & Tourism Marketing Agencies in the UK

• 22 Web Design
• 20 Digital Strategy
• 19 Web Development
• 18 Social Media Marketing
• 41 Travel & Tourism
• 17 Fashion & Retail
• 15 Food & Beverage
• 15 Hospitality
• 13 IT & Technology

Featured Agencies

Prominent Travel & Tourism Marketing Agencies of UK

Propeller is a digital agency driving digital growth for ambitious brands. With over 20 years experience, we deliver stand-out digital solutions that generate results.

CEEK Marketing

Digital Marketing Consultancy headquartered in London, UK. Specialising in Social Media Marketing, SEO, PPC, Influencer Marketing and Website Development.

The UK’s most recommended agency - for three years running - and winner of Google’s top accolade, the Growing Businesses Online award.

Skywire London have been helping fashion, luxury and lifestyle brands grow their businesses online since 2004. We deliver digital excellence to drive growth.

Creative Brand Design

An award-winning London Digital Agency, specialising in Digital Marketing Services, SEO Optimised Website Design and Bespoke Web Development.

We're Favoured - founded by former marketing lead at Apple, and we’re here to help you get more customers and boost your profits - simple as that.

GA Agency is a multiple award-winning digital marketing agency. We are the best at International Digital Marketing, get in touch.

Select a region, city and industry type to discover the best digital marketing agencies!

DAN Member Agencies

Providing Travel & Tourism Marketing Services in UK

All travel & tourism marketing agencies in the UK have been vetted and verified against the following criteria:

• Portfolio Quality
• Reliable Services
• Sectoral Expertise
• Team Transparency

If you have any feedback regarding the agencies, please contact us .

Aumcore Digital Agency

• Digital Product Design
• Digital Strategy
• Inbound Marketing
• Marketing Automation
• Mobile App Development
• Online Advertising
• Software Development
• Video Production

The Good Marketer

Zinc Digital

Marketiu Agency

The MTM Agency

• VR/AR Production

Series Eight

Zephyr Digital Agency

Seed – Search & Social Agency

Digital Media Team

Harrison Carloss

Catch Digital

Builtvisible

Discover Digital

• Washington DC

Bird Marketing

• Crypto & NFT

Social Chameleon

Vertical Leap

• Southampton

Republic Marketing

Heavyweight Digital

Zest Digital

SAGE Marketing

Influence Digital

Anicca Digital

Absolute Agency

Justified Studio

Best Digital Marketing Agencies by Industries in UK

Explore the best digital marketing agencies in UK specializing in the industry you need

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How to Choose the Right Travel and Tourism Marketing Agency in UK?

Choosing the right travel digital marketing agency in UK   to build or improve your marketing campaign is critical. But how can you know if you’re partnering with the right agency for your company?

You can start by asking to meet the people you’ll be working with at each agency you interview. Then ask for case studies to see how they’ve represented companies in your field. Your travel digital marketing agency’s marketing strategies and approach should be tailored to your target audience. Throughout the process, the best agencies analyze personas and buying stages for your target audience.

Then, it comes to reviewing your tourism marketing agency’s content development skills. Does it provide value while driving traffic to your website? You also may want to see if your digital marketing agency can track and comprehend performance data after they prove that they can create engaging content. Now you’re ready to boost your travel company’s online presence!

What are the Tourism Marketing Agency Services in UK?

Marketing strategy.

Investing in tools like Google Ads will work better for your travel company’s marketing plan than investing in sponsored links or paid traffic. They enable you to target ads to those who are interested in what you have to offer, in addition to expanding your target audience.

Pay per click (PPC) marketing for the travel and tourism industry is an efficient, focused, measurable, and cost-effective method of marketing that requires no upfront fees if done correctly.

Travel companies should recognize that social media marketing is a more effective way of attracting new visitors than traditional ads, and they should definitely use social media marketing in their marketing strategies to encourage individuals to share their real-life experiences online.

The travel industry is extremely competitive, not just in natural search, but also in paid search, online, offline, and all of a direct marketing agency's services. SEO for the tourism sector is more crucial than ever, with so many companies competing for those desired top spots in search engine rankings.

The most important benefit of a good web design for travel and tourism brands is that it allows you to promote and sell vacation packages from your own platform. You may submit, maintain, and publish trip packages thanks to an easy-to-use website.

In the travel sector, content marketing can help you increase bookings and reservations while also helping you differentiate yourself from the competition. As a result, it is one of the most in-demand tourism marketing services.

Free Listings

of Travel & Tourism Marketing Agencies in UK

Passion Digital

We are problem solvers. Our imagination drives us to find creative ways to deliver the performance that gives your digital marketing campaigns the competitive edge.

CWA are a client-first, full-service marketing agency, working with clients worldwide. A collaborative partner, making great things happen.

We’re proud to serve a stellar portfolio of clients across the UK and internationally, with the best digital strategies across SEO, Content and Digital PR.

ThoughtShift

Digital performance supercharged by data-driven insights. Award-winning US & UK based digital media agency proven to deliver 6, 7 & 8 figure revenue growth and 20x ROAS.

Tuesday Digital

Specialist Digital PR Link Building Agency for SMBs & Agencies alike. Pay Per Placement KPI.

Square Balloon

Transforming businesses through strategic branding, marketing, and digital solutions for profitability, efficiency, and online excellence.

Psycle is a pioneering creative and technology company specialising in digital products, experiences, technical infrastructure and marketing growth.

Arise Hotel Marketing

With years of industry-specific experience as a hotel marketing agency, we’ve developed a deep knowledge and passion for hotels and the hospitality industry.

Award-winning social media agency based in Chichester, specialising in elevating brands in the lifestyle, food & hospitality sectors. Connecting brands with communities.

Discoverable

Discoverable are your dedicated partner in digital marketing. With a combined experience of over 40 years in SEO, PPC, and Analytics.

Hi Mum! Said Dad

Hi Mum! Said Dad is a digital product and innovation consultancy. We turn strategy into impactful digital experiences.

Splitpixel deliver accessible, inclusive and sustainable web and digital marketing services. Digital that makes a difference.

Articles and Case Studies on Travel & Tourism Marketing

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welcome to ROCKET

Rocket is a boutique agency specialising in creative travel marketing, communications, and representation services in the UK & Ireland. We are proud to have worked for some of the biggest and brightest brands in travel; experience that we leverage to craft bespoke sales and marketing strategies that help destinations, hotels, travel tech and other global travel businesses grow. 

We do things differently, which sets us apart. If we're not visible then neither are our clients. We invest heavily in our relationships and networks, and demonstrate what it really means to be 'high-touch' . So whether you are a destination marketing organisation looking to increase visitation, or a hotel keen to improve occupancy, we invite you to lean on our expertise and network to achieve long term, sustainable growth.  

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UK Overhauls Destination Marketing for New Era of Tourism

Dawit Habtemariam , Skift

July 25th, 2022 at 1:00 AM EDT

The UK is actively trying to reorganize and restructure its DMOs to operate under more sustainable models. The government’s development model pilot is hoping to show the way forward.

Dawit Habtemariam

The UK’s recent announcement that it was overhauling its destination marketing organizations, so-called DMOs, with a “radical restructuring” shows a new emphasis on sustainability and community engagement. 

The revamp will include launching an accreditation program for those organizations that align with the government’s strategic focus on making the UK’s tourism industry more sustainable, accessible and competitive, according to Andrew Stokes, director of VisitEngland , which will develop and administer the $4.7 million (£4 million) program. 

What’s more, a fund is being set aside for one top performing DMO or a group of local DMOs to restructure under a new model.

The revamp is a response to last year’s report on UK DMOs by VisitEngland Advisory Board Chair Nick de Bois. The report emphasized that the DMO space was overcrowded and fragmented. In some areas, there can be up to 40 DMOs, according to Stoke. 

The accreditation program aims to simplify the UK’s crowded DMO landscape. Accredited DMOs will be labeled Local Visitor Economy Partnerships. “What this should do is remove the overlap,” said Stokes. “The scale of these partnerships should be a suitable scale for the visitor to understand them.”

VisitEngland is still hashing out the details of the accreditation criteria with the government. “Some of the early thoughts on criteria are that they will be membership organizations, interact with their local industry, work with their local government bodies, have a function around destination development,” said Stokes. 

“Having an accreditation scheme developed by VisitEngland is really encouraging and will give DMOs the recognition they deserve,” said Destination Lincolnshire CEO Charlotte Goy via email. “It will also elevate the strategic work that many of us are already doing, but often is unrecognized.”

After implementing the accreditation program, the government will select one region for a pilot project. In the region, one DMO or a group of local DMOs will receive funding to operate under a new model over three years. “The idea here is we will be able to really measure an element of funding at a regional level to develop tourism and what impact that will have,” said Stoke. The government hopes to scale the pilot. Since the pandemic, a key priority for DMOs has been to come up with more resilient models .

Impact metrics will be specific to the destination. “Because different destinations will have different aims and objectives, it will depend on the pilot area,” Stokes said. Metrics measuring economic, visitor count, sustainability and accessibility impacts will definitely be included, according to Stokes.

“No doubt there will be a lot of competition around the pilot, but I’m pleased that they are investing the time and energy to find a long-term solution rather than quick wins which would make an already vulnerable sector even more fragile,” said Goy.

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Tags: climate change , destination marketing , funding , government , united kingdom

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Top 15 Tourism Marketing Agencies to Consider in 2024

By Alexandra Kazakova 16 min READ | Jan 18 2024

Table of contents

Facing the challenge of effectively marketing your tourism business?

You're not alone.

Many struggle to stand out in the competitive tourism industry.

What's why we've compiled a comprehensive list to guide you through.

• Discover the top 15 tourism marketing agencies: learn about industry leaders.
• Find out unique selling points: each agency's distinct approach to making your business shine.
• Key services offered: from digital marketing to bespoke campaigns, find out what suits your needs.
• Notable clients: learn from the success stories of other businesses these agencies have transformed.

Continue reading to find your perfect marketing partner and transform your tourism strategy today!

TL;DR: The Best Tourism Marketing Agencies

• inBeat : Specializes in paid media, UGC and micro-influencer marketing, and offers access to a premium network of content creators for authentic brand promotion.
• The Tourism Marketing Agency : International expertise in educating and inspiring the travel sector, making them a top choice for global outreach.
• Noble Studios : Renowned for their deep industry experience, managing marketing programs for destinations and hospitality brands worldwide.
• Blend : Excels in personalized strategies and market research to position your brand effectively in the tourism sector.
• Miles Partnership : Focuses on equitable marketing practices and creating forward-thinking content marketing solutions for the travel industry.

Benefits of Hiring a Tourism Marketing Agency

Hiring a tourism marketing agency can provide numerous benefits for businesses in the travel and hospitality sector.

• Firstly, these agencies bring a wealth of industry expertise understanding the nuances of the travel market and its ever-changing trends. They can develop strategies tailored to your unique brand, helping you stand out in a crowded marketplace.
• Additionally, tourism marketing agencies have access to a vast network of influencers and content creators, facilitating authentic and engaging campaigns. Their data-driven approach ensures that marketing efforts are effective and that you get the maximum out of your budget.
• Partnering with a tourism marketing agency can lead to increased brand visibility, higher conversion rates, and sustained growth in the competitive tourism industry.

A Deep Dive into Each Top 15 Tourism Marketing Agency

inBeat is a top performance creative agency in the world of tourism marketing, recognized for its expertise in paid advertising blended with micro-influencer marketing.

With a focus on helping travel businesses, they offer scalable solutions and personalized campaigns.

What sets them apart is their exclusive partnership with the top 2% of content creators, providing access to a vast network of high-engagement influencers.

This agency excels at connecting brands with authentic voices, making it an ideal choice for those seeking genuine and effective influencer marketing strategies.

With inBeat, you can tap into a world of influencer possibilities to elevate your tourism brand's reach and impact.

Various case studies testify to their results, and their partnership with New Balance proves their ability to create geo-targeted campaigns that drive results.

Industries: Tourism, Travel, Hospitality, Education, Automotive, Mobile Applications, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food, CPG, B2B

Notable clients: Nissan, New Balance, Deux par Deux, Linktree, Hopper, Disney

Key services:

• Tourism & Travel Digital Marketing
• Social Media Advertising
• UGC Creation
• TikTok and Instagram Marketing & Advertising
• Micro-Influencer and nano-influencer marketing
• Paid Advertising

Reason to work with inBeat: Harness the power of micro-influencers

inBeat stands out for its exceptional partnership with the top 2% of content creators, granting you access to a vast network of micro-influencers and nano-influencers who can authentically promote your brand.

2. The Tourism Marketing Agency

The Tourism Marketing Agency distinguishes itself as an international digital tourism expert with a commitment to education and inspiration for travel brands.

Their mission revolves around empowering tour, activity, and travel operators to acquire customers and grow their businesses.

This agency's expertise lies in its team of dedicated travel and tourism marketing professionals poised to guide brands toward success.

Their focus on global partnerships and industry connections positions them as a vital resource for businesses seeking to expand their international presence.

With a dedication to fostering growth and innovation, The Tourism Marketing Agency is a trusted partner for brands aspiring to make their mark in the travel industry with its digital marketing services.

Industries: Tourism, Travel

Notable clients: Bermudaful, Alaskan Sights and Bites, Overland Ireland Tours Case Study, Rewind Dubrovnik Case Study

• Marketing Automation
• Google Ad Management
• Web Development
• Digital Marketing

Reason to work with The Tourism Marketing Agency: International expertise

This agency's unique feature lies in its extensive international connections, making it your go-to partner for expanding your tourism brand's reach across borders and cultures.

3. Noble Studios

Noble Studios is a creative and performance digital marketing agency renowned for its deep expertise in tourism, travel, and the hospitality industry.

Their team boasts extensive experience in managing marketing programs for destination marketing organizations, digital marketing services, and revenue management for various entities in the tourism industry.

With a focus on innovation and personalized digital destination marketing solutions, Noble Studios stands out as a go-to choice for brands seeking to transform potential travelers into loyal customers.

Their dedication to award-winning design and brand storytelling positions them as an industry leader in creating captivating experiences that resonate with audiences.

For those looking to make a significant impact in the tourism sector, Noble Studios offers a wealth of experience and creativity to achieve business goals.

Industries: Tourism, Travel, Hospitality

Notable clients: San Luis Obispo, Santa Monica Travel & Tourism, Yosemite, Nintex

• Brand Strategy & Brand Services
• Search Engine Optimization
• Paid Media Marketing
• Creative Services
• Content Marketing Services

Reason to work with Noble Studios: Industry insiders

With a team that has managed marketing programs for destination marketing organizations and marketed various tourism entities worldwide, Noble Studios boasts unparalleled insider knowledge of the tourism and hospitality sector.

Blend is a full-service travel marketing agency known for its close collaboration with tour and activity businesses.

Their unique approach involves aligning strategy, branding, business goals, and marketing to foster growth and profitability.

What sets them apart is their ability to help brands find the right positioning in the market and in the minds of their customers.

Blend can conduct in-depth market research and gather customer insights to inform digital marketing services, strategies, and tactics, ensuring that your brand stands out in the competitive tourism industry.

With a focus on customer clarity, competitiveness, and future growth, Blend is an ideal partner for any tourism business looking to thrive in the world of travel and exploration.

Notable clients: 360 CHICAGO, Old South Carriage Company, Legacy Mountain Ziplines, The Forge Adventure Park

• Marketing Strategy
• Photography & Video Production
• Advertising Campaigns
• Email Marketing

Reason to work with Blend: Personalized strategies

Blend is known for its tailored approach to marketing, working closely with travel companies to craft customized strategies that align with their brand's unique identity and goals.

5. Miles Partnership

Miles Partnership  is a strategic marketing company that specializes exclusively in travel and tourism.

They collaborate with over 90 destinations and hospitality businesses to create forward-thinking content marketing solutions, both in print and digital formats.

What makes them unique is their commitment to evolving equitable and inclusive marketing practices, ensuring that campaigns reach a diverse audience.

Miles Partnership actively engages with the travel industry through conferences, speaking engagements, sponsorships, and educational events.

With a focus on providing effective strategies,, creative content, and digital development solutions, Miles Partnership is an essential resource for businesses aiming to make a meaningful impact in the travel and tourism sector.

Notable clients: San Francisco Travel Association, Explore Boone, Hawks Cay Resort, Kentucky Tourism

• Strategic Consulting
• Branding & Creative
• Content Creation & Distribution
• Digital Development & Optimization
• Media Planning & Buying
• Revenue Generation & Coop Programs

Reason to work with Miles Partnership:  Equitable marketing

Miles Partnership places a particular emphasis on equitable and inclusive digital marketing services and practices, ensuring that your brand's campaigns resonate with a diverse audience.

6. MassLive Media

MassLive Media is a leading media and marketing company located in New England. Their distinctive feature lies in their ability to combine comprehensive digital marketing services with superior audience targeting capabilities.

They harness first-party data, traveler decision-making insights, and precise market analysis to deliver highly effective messaging through various marketing channels such as search marketing, display, and content.

MassLive Media's expertise in inspiring potential customers motivated to travel and their partnership with local influencers make them a valuable asset for tourism marketing.

Their commitment to driving tourism to your destination and their broad capabilities make them a compelling choice for businesses in the tourism sector.

Industries: Travel & Tourism, Cannabis, Banking & Finance, Education, B2B, Recruitment, Retail, Small Business

Notable clients: CleanSlate Recovery Center, Springfield Rescue Mission, Springfield Technical Community College

• Mobile Device Targeting
• Social Conversation
• Content Production

Reason to work with MassLive Media: Local insights, global reach

This agency combines local insights with precise market analysis, delivering targeted messages to travelers who are already inspired to explore your destination.

Thrive is an award-winning digital marketing agency with a focus on helping tourism firms navigate challenging times with clever and mindful digital marketing solutions.

They boast a team of digital marketing experts dedicated to client success, with an emphasis on collaboration.

Thrive's strength lies in its extensive experience and commitment to incorporating client input into its digital marketing solutions and strategies.

They value their clients' ideas and ensure that their solutions align with the brand's goals and representation on all marketing channels.

With Thrive's expertise, marketing plan and client-centered approach, businesses can excel in the tourism industry even in the most trying circumstances.

Industries: Travel & Tourism, Education and Finance, Health/Medical, Home Services, Manufacturing

Notable clients: Hollow HIll Farm Event Center, Hidive, Geoforce, IDville

• Social Media Marketing
• Web Design And Development
• Video Production
• Content Writing
• Online Reputation Management

Reason to work with Thrive: Clever, mindful marketing

Thrive excels in crafting clever and mindful digital marketing strategies and messages that generate leads and sales, helping your tourism firm thrive even in challenging times.

8. BlackDog Advertising

BlackDog Advertising is a full-service marketing and advertising agency known for its data-driven and innovative approach.

They have a unique understanding of regional and localized marketing efforts, with a system that identifies highly targeted audiences and delivers real-time trackable results.

What sets them apart is their fusion of artistry, technology, and business strategy to solve complex problems and drive successful solutions.

With over 30 years of experience perfecting their formula, BlackDog Advertising offers a creative edge that resonates with clients seeking measurable growth and captivating creative campaigns.

Their commitment to delivering results through analytics and creativity positions them as a valuable partner in the tourism marketing arena.

Notable clients: Luminosa Chinese Lantern Festival, Ghosts & Gravestones, Arlington National Cemetery Tours, San Diego SEAL

• Business Consulting
• Strategy Development
• Social Media Management
• Copywriting + Content Strategy

Reason to work with BlackDog Advertising: Data-driven solutions

BlackDog Advertising brings a data-driven approach to the table, providing measurable growth through sound analytics and captivating creative solutions.

9. TOP Agency

TOP Agency stands out as a dynamic digital marketing company that leverages its team of digital marketing experts, news-leading data and research, as well as an international influencer network to create authentic and modern campaign strategies.

Their unique approach aims to effectively activate and engage target audiences, turning industry changes into business growth opportunities.

What sets them apart is their ability to minimize ad spending while generating organic engagement that is easier to convert.

With a focus on innovative content and content strategy, TOP Agency spurs action from the audience, making campaigns a significant driver of growth.

Their commitment to blending data-driven strategies with creative content makes them a compelling choice for tourism businesses seeking to thrive.

Industries: Tourism, Travel, Hospitality,  B2B, CPG, Education, Finance, Food & Beverage, Pets, Tech

Notable clients: Spinnaker Support, Marchex, Appvance, DroneDeploy

• Creative Production
• Influencer Marketing
• Public Relations

Reason to work with TOP Agency: Rapid industry response

TOP Agency specializes in turning rapid industry changes into your business's rapid growth, creating organic engagement that's easier to convert for your tourism business.

DANA is a full-service lifestyle marketing agency with a deep commitment to creating experiential marketing ideas for premier hotel, resort, travel, and lifestyle brands.

They pride themselves on their ahead-of-the-curve technology and passionate project portfolio, driven by an eclectic crew of visionaries.

Their network of national ad agency offices allows them to provide personalized attention to lifestyle companies with fanatical devotion.

Armed with enthusiastic creativity and a portfolio full of passionate projects, DANA is well-equipped to bring your brand's vision to life.

With over 50 combined years in the industry and deep global relationships, they offer innovative solutions to help your brand shine in the competitive tourism sector.

Industries: Tourism, Hospitality, Lifestyle, Golf, Meetings, Real Estate

Notable clients: Brandy Wine Valley, Royal Isabela, New Jersey visitnj.org, The Hawaiian Islands

• Search Engine Marketing

Reason to work with DANA:   Fanatical devotion

DANA's team of digital marketing experts offers fanatical devotion to your brand, providing one-on-one attention and enthusiastic creativity to drive customers and revenue.

DCI is a leading international marketing agency with over 60 years of experience, specializing in economic development, tourism, and talent attraction marketing.

Their team of in-house creative placemakers is skilled at developing and executing marketing campaigns that attract more visitors, businesses, and talent to client destinations.

DCI collaborates with tourism clients worldwide to create tourism marketing campaigns, generating demand and conversions among various customer segments in the tourism sector.

Their solutions to clients and marketing plans are rooted in industry research, identifying trends in traveler behavior to drive effective campaigns.

With a rich history and expertise in the field, DCI offers a strategic and data-driven approach to help destinations and tourism clients succeed in the travel and tourism industry.

Notable clients: WonderFL, Carolina Core, Visit Scotland, Tulsa Regional Chamber

• Branding & Marketing Strategy
• Business Events
• Foreign Direct Investment
• Hospitality Investment Attraction
• Media Buying
• Museum Marketing
• Website Products

Reason to work with DCI : Economic development expertise

DCI's specialization in economic development, tourism, and talent attraction marketing positions them as the ideal partner for increasing visitor arrivals and business growth.

12. Digitalcoconut

Digitalcoconut is an innovative travel marketing agency with a deep understanding of engaging and communicating with travelers effectively.

Their skill lies in crafting marketing messages that resonate with consumers and make brands shine. With decades of combined experience in the industry, they have established profound relationships worldwide.

Digitalcoconut is known for its flexibility and problem-solving capabilities, going above and beyond to exceed business owner's expectations.

Their expertise and global connections make them valuable partners for businesses looking to make a memorable impact in the tourism and travel sector.

Notable clients: Footprints Villa, Kiko Villa, Sea Glass Villa, Eden Life Magazine

• Logos & Branding
• Website Design & Development
• App Development
• Content Creation
• CRM & Email Marketing
• Advertising & Media
• Distribution Channel Management

Reason to work with Digitalcoconut: Heartstrings and purse string

Digitalcoconut excels in crafting marketing messages that tug on the heartstrings and purse strings of travelers, making your brand shine in the competitive tourism market.

13. Tourism Tiger

Tourism Tiger is a dynamic marketing agency focusing on turning potential travelers into bookers.

They excel in creating lightning-fast, specialized tour websites tailored to the unique challenges and opportunities in the tours and activities industry.

With a dedicated team of digital marketing experts, they work diligently to increase brand visibility, organic search performance, and online revenue.

Tourism Tiger ensures that their clients' brands and websites utilize the right resources to boost leads and conversions effectively.

Their expertise in the tourism sector positions them as a valuable resource for businesses seeking to optimize their online presence and drive bookings.

Notable clients: Skydive Cross Keys, Insight Cities, Smooth Rapids, Roam Wild Adventure

• Content/Blog Writing
• Reputation Management
• Social Management
• Marketing Strategies

Reason to work with Tourism Tiger: Lightning-fast tour websites

Tourism Tiger combines highly specialized tour websites with digital marketing expertise to increase your brand's online revenue by turning lookers into bookers.

14. The Creative Collective

The Creative Collective , established in 2007, is a leading independent and full-service marketing agency with extensive capabilities and experience across a wide range of industries, including digital marketing.

They have a team with in-depth knowledge and experience in the tourism and travel industry, both nationally and internationally.

The agency has worked with a variety of tourism-related businesses, including tourism operators, attractions, airports, and hotels, demonstrating their versatility and adaptability to different tourism sectors.

The Creative Collective is known for its ability to navigate the evolving challenges and opportunities faced by tourism and travel businesses, from lockdowns to changing visitor dynamics.

With a strong focus on regional and independent businesses, they are a valuable partner for those seeking marketing solutions in the tourism industry.

Industries: Travel, Tourism, Retail, eCommerce, Not for Profit, Medical & Health, Real Estate, Industrial sectors.

Notable clients: Port Stephens Tourism, City of Newcastle, Destination Scenic Rim, Luxury Cruise Escapes

• Branding and Logo Design Services
• Outsourced Marketing
• Web Design & Development
• PR Services

Reason to work with The Creative Collective: Regional expertise

With a regional focus and deep understanding of the tourism industry, The Creative Collective is a trusted partner for navigating your specific market's unique challenges and opportunities.

TTM , or Travel & Tourism Marketing Ltd., is a boutique, full-service agency specializing in travel and tourism representation in the UK and Ireland.

They offer comprehensive integrated services, including product development, sales, public relations, training, and consumer and trade marketing.

What sets them apart is their friendly team of travel professionals who bring an engaging approach to their work.

They focus on understanding and enhancing their clients' unique positioning within the marketplace, providing bespoke and cost-effective solutions for growth.

TTM's consistency, experience, creativity, and strong connections make it a contemporary agency with the expertise to deliver results for tourism and travel businesses.

Notable clients: Visit Baton Rouge, Cornwall Discovered, LouiSiana, Discover New England

• Digital Advertising Campaigns
• Developing plans with influencers and content providers
• Social Media Activity
• Marketing Planning

Reason to work with TTM: Bespoke full-service providers

TTM takes pride in being bespoke full-service providers, offering contemporary, creative, and professional solutions tailored to your brand's unique positioning within the marketplace.

Key Factors in Choosing Tourism Marketing Agency

When selecting a tourism marketing agency, consider the following factors:

• Industry experience and track record.
• Understanding of your target audience and ability to craft tailored strategies.
• Transparency and communication, including clear reporting and regular updates on campaign performance.
• Approach to technology and data analytics to optimize marketing efforts and achieve measurable results.

By assessing these factors, you can choose an agency that aligns with your brand's goals and helps you navigate the complexities of the tourism industry effectively.

Selecting the right tourism marketing agency is a crucial decision for the success of your brand.

After exploring the top agencies in this article, one agency stands out as a compelling choice - inBeat .

With a focus on micro-influencer marketing and a partnership with the top 2% of content creators, inBeat offers a unique advantage.

They excel at delivering authentic and engaging campaigns that resonate with travelers, leveraging the power of influential voices.

Furthermore, inBeat's versatility, scalable services, and personalized approach make them an ideal partner for businesses of all sizes.

By choosing inBeat, you are not just selecting an agency but also a strategic ally dedicated to elevating your brand's visibility and impact in the tourism sector.

So why settle for the ordinary when you can collaborate with the extraordinary?

Choose inBeat and embark on a journey towards tourism marketing excellence.

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Interested in exploring more niche agencies? Check out our top articles:

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The Tourism Marketing Agency

Digital marketing for tours, activities, experiences, accommodation, and travel.

Free Tour Operator Website

A strong foundation starts with a strong online presence, so you need a website that will perform on all levels.

We will set up a new WordPress website using our amazing template. We can even host this for you.

Tourism Marketing Packages

But before winning the approval of loyal customers, you have to attract them in the first place.

Whether you provide food and drink tours, bike tours, manage a zoo, run movie-themed tours, or provide a hop-on hop-off bus tour, you must first have a better understanding of the digital landscape.

How to Turn your Lookers into Bookers

Over 400 pages of practical digital marketing advice with downloadable worksheets and video guides.

With this book, I will help you figure out where your tours and activities business currently sits, and the path it needs to take in order to grow. Includes practical tools and worksheets.

What our customers say on Google

Our digital marketing services, free tour website, seo & content.

Rank higher, receive more website traffic, and increase your organic revenue potential.

We will optimise your current website content while creating new blogs and travel guides to keep your site up-to-date, boosting SEO. 

Facebook Ad Funnel

Grow your brand awareness, trust, enquiries and bookings with our targeted Facebook Ad Funnel.

We will create a series of Facebook ads that will take your customer along a journey to build need, want, and trust. Ultimately, we create sales.

Competitor Analysis

Our competitor analysis will help identify strengths and weaknesses in your competition.

We will identify competitors’ key performance indicators, learning from their mistakes and their successes, defining specific areas of improvement for your campaigns.

Google Ad Management

Google Search and Display Ads are a great way to gain quick traffic, leads and sales.

Google Ads is a little like the stock market. You must watch your campaigns at least every few days to make sure they are generating a good return.

Marketing Automation

Keep your customers interested and guide them along the purchase journey.

In conjunction with our marketing strategies, we will create an automated email series of inspirational content to entice your customers.

Success Stories

Ciclismo Classico Case Study

Alaskan Sights and Bites

Rosehill Travel Case Study

We want to turn your lookers into bookers..

The Tourism Marketing Agency is an international digital tourism agency. We can help you tell your story. One that inspires and sparks the imagination, turning lookers… into bookers.

We do not have clients or customers, we have partners. And we want to build long-lasting relationships, helping operators through the many challenges of promoting a business online. We’ve found that honesty and strong communication as the backbone of this successful relationship.

Tours and Activities Podcasts

Latest tourism marketing advice from tourpreneur and the digital tourism show.

The Digital Tourism Show and Tourpreneur are a tourism and destination video and audio podcast advice series covering everything form social media, websites, video, and experiential marketing. Everything posted here has one aim: to help you increase booking rates, value, and revenue.

The Power of Consumer Generated Content to Boost your Bookings

Why You Should Embrace AI, Not Be Frightened Of It

Chris’ Top 8 Strategies to Marketing to the Luxury Consumer

Also available on the following platforms, latest tourism news, advice, and guides.

With regular advice, news, and everything related to the tourism industry, our blog is a rich resource for anyone working in the tours and activities industry.

Three Things Some Marketing Agencies Won’t Tell You

Dealing with Negative Reviews: Turning Challenges into Opportunities

Establish Balanced Revenue Streams for a Thriving, Secure Tour Business

Free marketing advice.

Download Free Tourism Marketing Reports, Documents & Guides

Our team here at Tourism Marketing Agency are always looking for ways to help educate and inform the tours and activity sector through meaningful content. On this page you can download all the reports and documents we have released, for free.

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Travel and tourism in the United Kingdom - statistics & facts

How many tourists visit the uk, travel planning and behavior of british tourists, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in the UK 2019-2022

Distribution of travel and tourism expenditure in the UK 2019-2022, by type

Travel and tourism's total contribution to employment in the UK 2019-2022

Editor’s Picks Current statistics on this topic

Travel, Tourism & Hospitality

Inbound tourist visits to the UK 2002-2023

Destinations

Leading UK cities for international tourism 2019-2023, by visits

Leading outbound travel destinations from the UK 2019-2023

Further recommended statistics

• Basic Statistic Travel and tourism's total contribution to GDP in the UK 2019-2022
• Basic Statistic Distribution of travel and tourism expenditure in the UK 2019-2022, by type
• Basic Statistic Distribution of travel and tourism expenditure in the UK 2019-2022, by tourist type
• Basic Statistic Travel and tourism's total contribution to employment in the UK 2019-2022
• Premium Statistic Median full-time salary in tourism and hospitality industries in the UK 2023
• Premium Statistic CPI inflation rate of travel and tourism services in the UK 2023

Travel and tourism's total contribution to GDP in the UK 2019-2022

Total contribution of travel and tourism to GDP in the United Kingdom (UK) in 2019 and 2022 (in billion GBP)

Distribution of travel and tourism spending in the United Kingdom (UK) in 2019 and 2022, by type

Distribution of travel and tourism expenditure in the UK 2019-2022, by tourist type

Distribution of travel and tourism spending in the United Kingdom (UK) in 2019 and 2022, by type of tourist

Travel and tourism's total contribution to employment in the UK 2019-2022

Total contribution of travel and tourism to employment in the United Kingdom (UK) in 2019 and 2022 (in million jobs)

Median full-time salary in tourism and hospitality industries in the UK 2023

Median annual gross salary for full-time workers in tourism and hospitality industries in the United Kingdom (UK) in 2023, by industry (in GBP)

CPI inflation rate of travel and tourism services in the UK 2023

Consumer price index (CPI) inflation rate of travel and tourism services in the United Kingdom (UK) from May to December 2023

Inbound tourism

• Basic Statistic Inbound tourist visits to the UK 2002-2023
• Premium Statistic Inbound tourist visits to the UK 2019-2022, by purpose of trip
• Basic Statistic Leading inbound travel markets in the UK 2019-2022, by number of visits
• Premium Statistic Leading inbound travel markets in the UK 2023, by growth in travel demand on Google
• Premium Statistic Number of overnight stays by inbound tourists in the UK 2004-2022
• Premium Statistic International tourist spending in the UK 2004-2024
• Premium Statistic Leading inbound travel markets for the UK 2019-2023, by spending
• Premium Statistic Leading UK cities for international tourism 2019-2023, by visits

Number of overseas resident visits to the United Kingdom from 2002 to 2023, with a forecast for 2024 (in millions)

Inbound tourist visits to the UK 2019-2022, by purpose of trip

Number of overseas resident visits to the United Kingdom (UK) from 2019 to 2022, by purpose of trip (in millions)

Leading inbound travel markets in the UK 2019-2022, by number of visits

Leading inbound travel markets for the United Kingdom (UK) in 2019 and 2022, by number of visits (in 1,000s)

Leading inbound travel markets in the UK 2023, by growth in travel demand on Google

Leading inbound travel markets in the United Kingdom (UK) over the previous 30 and 90 days as of June 2023, ranked by growth in travel demand on Google

Number of overnight stays by inbound tourists in the UK 2004-2022

Number of nights spent by overseas residents in the United Kingdom (UK) from 2004 to 2022 (in millions)

International tourist spending in the UK 2004-2024

Spending of international visitors to the United Kingdom from 2004 to 2022, with a forecast for 2023 and 2024 (in billion GBP)

Leading inbound travel markets for the UK 2019-2023, by spending

Leading inbound travel markets for the United Kingdom from 2019 to 2023, by spending (in million GBP)

Cities and towns in the United Kingdom ranked by international visits from 2019 to 2023 (in 1,000 visits)

Outbound tourism

• Premium Statistic Number of outbound tourist visits from the UK 2007-2023
• Premium Statistic Outbound tourism visits from the UK 2019-2022, by purpose
• Premium Statistic Leading outbound travel destinations from the UK 2019-2023
• Premium Statistic Leading outbound travel markets in the UK 2023, by growth in travel demand on Google
• Premium Statistic Number of outbound overnight stays by UK residents 2011-2023
• Premium Statistic Outbound tourism expenditure in the UK 2007-2023

Number of outbound tourist visits from the UK 2007-2023

Total number of visits abroad from the United Kingdom from 2007 to 2023 (in millions)

Outbound tourism visits from the UK 2019-2022, by purpose

Number of visits abroad from the United Kingdom (UK) from 2019 to 2022, by purpose (in millions)

Leading countries visited by residents of the United Kingdom from 2019 to 2023 (in 1,000 visits)

Leading outbound travel markets in the UK 2023, by growth in travel demand on Google

Leading outbound travel markets in the United Kingdom (UK) over the previous 30 and 90 days as of June 2023, ranked by growth in travel demand on Google

Number of outbound overnight stays by UK residents 2011-2023

Number of overnight stays abroad by residents of the United Kingdom from 2011 to 2023 (in 1,000s)

Outbound tourism expenditure in the UK 2007-2023

Total expenditure on visits abroad from the United Kingdom from 2007 to 2023 (in million GBP)

Domestic tourism

• Premium Statistic Domestic overnight trips in Great Britain 2010-2022
• Premium Statistic Domestic tourism trips in Great Britain 2018-2022, by purpose
• Premium Statistic Number of domestic overnight trips in Great Britain 2023, by destination type
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• Premium Statistic Total domestic travel expenditure in Great Britain 2019-2022
• Premium Statistic Domestic overnight tourism spending in Great Britain 2010-2022
• Premium Statistic Expenditure on domestic day trips in Great Britain 2011-2022
• Premium Statistic Average spend on domestic summer holidays in the United Kingdom (UK) 2011-2023

Domestic overnight trips in Great Britain 2010-2022

Number of domestic overnight trips in Great Britain from 2010 to 2022 (in millions)

Domestic tourism trips in Great Britain 2018-2022, by purpose

Number of domestic overnight trips in Great Britain from 2018 to 2022, by purpose (in millions)

Number of domestic overnight trips in Great Britain 2023, by destination type

Number of domestic overnight trips in Great Britain in 2023, by destination type (in millions)

Number of tourism day visits in Great Britain 2011-2022

Number of tourism day visits in Great Britain from 2011 to 2022 (in billions)

Total domestic travel expenditure in Great Britain 2019-2022

Total domestic tourism spending in Great Britain from 2019 to 2022 (in billion GBP)

Domestic overnight tourism spending in Great Britain 2010-2022

Annual domestic overnight tourism spending in Great Britain from 2010 to 2022 (in billion GBP)

Expenditure on domestic day trips in Great Britain 2011-2022

Annual expenditure on domestic tourism day visits in Great Britain from 2011 to 2022 (in billion GBP)

Average spend on domestic summer holidays in the United Kingdom (UK) 2011-2023

Average spend on 'staycation' summer holidays according to Britons in the United Kingdom (UK) from 2011 to 2023 (in GBP)

Accommodation

• Premium Statistic Number of accommodation businesses in the UK 2008-2022
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• Premium Statistic Turnover of accommodation businesses in the UK 2008-2022
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• Premium Statistic Number of hotel businesses in the UK 2008-2022
• Basic Statistic Most popular hotel brands in the UK Q2 2024
• Premium Statistic Consumer expenditure on accommodation in the UK 2005-2022

Number of accommodation businesses in the UK 2008-2022

Number of enterprises in the accommodation industry in the United Kingdom from 2008 to 2021

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Number of enterprises in the accommodation industry in the United Kingdom from 2018 to 2021, by sector

Turnover of accommodation businesses in the UK 2008-2022

Turnover of accommodation businesses in the United Kingdom from 2008 to 2022 (in million GBP)

Turnover of accommodation services in the UK 2015-2022, by sector

Turnover of accommodation services in the United Kingdom from 2015 to 2022, by type (in million GBP)

Number of hotel businesses in the UK 2008-2022

Number of hotel and similar accommodation businesses in the United Kingdom from 2008 to 2022

Most popular hotel brands in the UK Q2 2024

Most popular hotel brands in the United Kingdom in 2nd quarter of 2024

Consumer expenditure on accommodation in the UK 2005-2022

Consumer spending on accommodation in the United Kingdom (UK) from 2005 to 2022 (in million GBP)

Travel behavior

• Premium Statistic Attitudes towards traveling in the UK 2024
• Premium Statistic Travel frequency for private purposes in the UK 2024
• Premium Statistic Travel frequency for business purposes in the UK 2024
• Premium Statistic Share of Britons taking days of holiday 2019-2023, by number of days
• Premium Statistic Share of Britons who did not take any holiday days 2019-2023, by gender
• Premium Statistic Share of Britons who did not take any holiday days 2019-2023, by age
• Premium Statistic Leading regions for summer staycations in the UK 2024
• Premium Statistic Preferred methods to book the next overseas holiday in the UK October 2022, by age
• Premium Statistic Travel product bookings in the UK 2024
• Premium Statistic Travel product online bookings in the UK 2024

Attitudes towards traveling in the UK 2024

Attitudes towards traveling in the UK as of June 2024

Travel frequency for private purposes in the UK 2024

Travel frequency for private purposes in the UK as of June 2024

Travel frequency for business purposes in the UK 2024

Travel frequency for business purposes in the UK as of June 2024

Share of Britons taking days of holiday 2019-2023, by number of days

Share of individuals taking days of holiday in the United Kingdom from July 2019 to May 2023, by number of days

Share of Britons who did not take any holiday days 2019-2023, by gender

Share of individuals who did not take any days of holiday in the United Kingdom from July 2019 to November 2023, by gender

Share of Britons who did not take any holiday days 2019-2023, by age

Share of individuals who did not take any days of holidays in the United Kingdom (UK) from July 2019 to November 2023, by age

Leading regions for summer staycations in the UK 2024

Leading regions for travelers' next summer staycation in the United Kingdom as of April 2024

Preferred methods to book the next overseas holiday in the UK October 2022, by age

Preferred methods to book the next overseas holiday among individuals in the United Kingdom (UK) as of October 2022, by age group

Travel product bookings in the UK 2024

Travel product bookings in the UK as of June 2024

Travel product online bookings in the UK 2024

Travel product online bookings in the UK as of June 2024

• Premium Statistic Travel & Tourism market revenue in the United Kingdom 2019-2029, by segment
• Premium Statistic Travel & Tourism market revenue growth in the UK 2020-2029, by segment
• Premium Statistic Revenue forecast in selected countries in the Travel & Tourism market in 2024
• Premium Statistic Number of users of package holidays in the UK 2019-2029
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Travel & Tourism market revenue in the United Kingdom 2019-2029, by segment

Revenue of the Travel & Tourism market in the United Kingdom from 2019 to 2029, by segment (in billion U.S. dollars)

Travel & Tourism market revenue growth in the UK 2020-2029, by segment

Revenue growth of the travel and tourism market in the United Kingdom (UK) from 2020 to 2029, by segment

Revenue forecast in selected countries in the Travel & Tourism market in 2024

Revenue forecast in selected countries in the Travel & Tourism market in 2024 (in billion U.S. dollars)

Number of users of package holidays in the UK 2019-2029

Number of users of package holidays in the United Kingdom from 2019 to 2029 (in millions)

Number of users of hotels in the UK 2019-2029

Number of users of hotels in the United Kingdom from 2019 to 2029 (in millions)

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Number of users of vacation rentals in the United Kingdom from 2019 to 2029 (in millions)

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Unforgettable experiences, wonderful memories, and once-in-lifetime adventures — that’s what travelers seek, and it’s what travel brands and destinations deliver. As a renowned travel PR and marketing agency, FINN Partners makes meaningful connections between your hospitality brand and the media you want to be taking notice. We do that by leveraging a worldwide network of media relationships and industry contacts, and by telling creative stories about your brand that hit the mark, make a difference, generate compelling column inches, and directly impacting your bottom line.

The beauty of our diverse team is that we work with boutique hotels, tour operators, luxury hotel brands, in-demand destinations, cruise lines, airlines, travel products and more, which help ensure that our programs are customized to your unique needs. We believe deeply in productive purpose, and we partner with like-minded travel businesses motivated to meet sustainable goals. FINN is powered by people driven by their passion for travel, at the top of their game, who feel that travel and tourism should be a force for good in the 21st Century.

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Our award-winning work in luxury travel ranges from independent boutique hotels to private islands, from safari operators to highly ranked cruise companies, private aviation to world-class wellness spas. We have a talented team of publicists who customize high-performing plans and manage A-list media campaigns to drive awareness and business to our clients. We also work with travel adjacent brands such as tech products, luggage, real estate, entertainment, etc.

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We have the distinction to work with some of the world’s most desirable destinations around the globe. FINN is hired by countries, states and cities to showcase their exceptional offerings to drive tourism and lead economic impact campaigns. The media know that FINN work tirelessly with tourism ministers and DMCs to effectively increase visibility.

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Our team is deeply verse and rooted in the hospitality industry therefore uniquely able to work alongside and for some of the world’s best and most visible hotel and wellness brands. We speak the language of a hotelier and strive to not just promote a property or brand but to amplify its reputation and enhance its business. Our senior team regularly attend industry events and conference, keeping in front of industry trends and ultimately informing client campaigns.

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FINN’s tourism practice spans three continents, including major media hubs in New York, Los Angeles, Hong Kong, Shanghai, London and Munich. And we offer a full range of travel agency marketing services, including:

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Travelers have countless options — so travel and tourism companies need a compelling message, clear market position, and engaging personality to stand out. We use detailed research and vast experience to help your company build its brand.

Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.

Your voice and tone have to be consistent, compelling, and always aligned to your brand values. We build communication strategies that strike that tone — and, if needed, we craft honest responses to protect your brand and give you peace of mind.

No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.

We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your travel and tourism marketing efforts. Our integrated approach will cover all your needs, from video content to social media.

Influencer marketing can be especially effective for travel companies and destinations, but it takes finding the influencer whose personality and style are the perfect fit. We have close relationships with numerous influencers who can help you hit your goals.

Travel and tourism companies, as well as destinations, can benefit greatly by having a strong, genuine, lasting relationship with the media. We’ll help you build that relationship, nurturing new networks and growing your brand with key audiences.

Navigating the ever-changing landscape of travel and tourism takes rock-solid research and insights. We have the expertise and resources to conduct market research and deliver insights on a global scale.

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How to master tourism advertising

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In this article

Going beyond advertising destinations, travel promotion is about mesmerizing imaginations, evoking emotions and enticing potential customers to set out on unforgettable journeys. In an increasingly competitive global market worth more than $7.7 trillion USD , mastering the discipline of advertising requires a blend of creativity, market insights and effective storytelling. It is key to standing out in the crowded tourism industry, whether you’re promoting a bustling city, serene resort or cultural treasures.

This article looks into essential strategies and best practices to help tourism professionals and marketers create compelling campaigns that resonate with audiences, drive engagement and inspire travelers to choose a destination.

What is tourism advertising?

This discipline involves carefully promoting destinations, attractions, accommodation and experiences to potential travelers. It is a powerful tool for destinations to showcase their unique offerings and effectively appeal to target audiences. Beyond simply marketing a place, tourism advertising aims to inspire wanderlust, create desire and influence travel decisions.

This uses various media channels, from traditional print and television to digital platforms, blogs and social media posts to reach and engage travelers worldwide. The goal is to convey the essence and allure of a destination, highlighting its natural beauty, cultural richness, available recreational activities and hospitality to show the kind of customer experience travelers can expect. Effective tourism advertising also captures imagination, sparking curiosity and compelling customers to explore and experience the destination first hand.

Advertising for travel destinations is vital in shaping perceptions of a location, improving its reputation and driving economic growth through increased visitor spending. It can also contribute to sustainable tourism development and build good partnerships in the travel industry.

The most important aspects of tourism advertising

Travel marketing efforts involve several key components to attract and engage potential travelers. Let’s explore some of the essential elements in creating effective tourism campaigns.

Target audience analysis

Understanding the ideal customer is fundamental to effective tourism advertising. It involves detailed demographic analysis, psychographic profiling and understanding travelers’ motivations, preferences and behaviors. By segmenting the audience and tailoring messages to resonate with their interests and aspirations, marketers can create more personalized and compelling campaigns.

Compelling storytelling

Narratives that evoke emotions, highlight unique experiences and showcase the authenticity of a destination are crucial. Effective storytelling captures the essence of a place, its culture, heritage and lifestyle, inspiring travelers and developing a connection that goes beyond mere promotion.

Visual appeal

This is a powerful tool in tourism advertising. Stunning imagery, mesmerizing videos and immersive virtual tours can transport viewers to the destination, allowing them to visualize themselves experiencing its attractions and activities. High-quality visuals attract attention, improve the perceived value of the destination and stimulate travel aspirations.

Unique selling proposition

Identifying and highlighting a destination’s distinctive features is essential. Whether it’s breathtaking natural landscapes, rich cultural heritage, adventure opportunities, culinary delights or exclusive events, emphasizing what sets the location apart from competitors helps differentiate it and attract travelers seeking distinct experiences.

Integrated marketing channels

Effective tourism promotion employs a blend of strategic approaches to engage target audiences at various stages of their travel planning process. This includes digital platforms (travel websites, social media channels, search engines), traditional media (print, television, radio), influencer partnerships, email marketing and public relations. A cohesive omnichannel approach ensures consistent messaging and maximizes exposure across diverse touchpoints.

Call to action

Whether it’s encouraging potential travelers to book accommodations, explore tour packages, sign up for newsletters or engage with social media content, these prompts guide potential visitors towards taking the next step in their travel planning process. A clear and compelling call to action is crucial in driving conversions in tourism advertising.

Measurement and optimization

Checking the effectiveness of tourism advertising campaigns through analytics and performance metrics is essential for continuous improvement. Analyzing key performance indicators such as website traffic, engagement rates, conversion rates and return on investment helps marketers assess campaign success, identify areas for optimization and allocate resources effectively for future initiatives.

Challenges in tourism advertising and how to overcome them

When you’re making a marketing plan, you will likely face several obstacles to effectively promoting destinations and enticing travelers. Addressing the difficulties outlined below requires strategic planning, creativity and adaptability.

High competition

One of the primary challenges in tourism advertising is the saturation of the market from other businesses and destinations vying for travelers’ attention. To overcome this, destinations must differentiate themselves by identifying and highlighting their unique selling propositions. Emphasizing authentic cultural experiences, niche attractions, sustainability initiatives or special events can help destinations stand out and appeal to specific target audiences seeking distinctive travel experiences.

Seasonal demand fluctuations

Tourism is often subject to seasonality, with peaks and troughs in visitor arrivals influenced by factors such as weather, holidays and events. Managing demand fluctuations requires strategic marketing efforts that promote off-peak travel periods or diversify tourism offerings to attract visitors year round. Implementing targeted marketing campaigns, special promotions and package deals during shoulder seasons can help smooth out demand and maximize occupancy rates.

Changing consumer preferences and trends

Influenced by factors such as socio-cultural shifts, technological advancements and global events, demand is always evolving. Keeping abreast of these changes and adapting marketing strategies accordingly is essential. Destinations should conduct regular market research, monitor travel trends and engage with target audiences through surveys and social listening to anticipate shifts in consumer behavior. By staying adaptable and responsive, destinations can tailor their messaging and offerings to align with current trends and preferences.

Budget constraints

Effective tourism advertising requires substantial financial resources, yet many destinations face funding issues. To optimize marketing spend and demonstrate return on investment, destinations should prioritize data-driven decision making and invest in analytics tools to track campaign performance. Implementing performance metrics such as cost per acquisition, conversion rates and customer lifetime value allows destinations to evaluate the effectiveness of marketing initiatives and allocate resources to strategies that deliver the highest return on investment.

Negative public perception

Bad publicity, political instability, natural disasters or health crises can significantly impact a destination’s reputation. Overcoming these challenges requires proactive crisis management, transparent communication and strategic repositioning of the destination’s image. Engaging with media, influencers and stakeholders to showcase recovery efforts, safety measures and the resilience of the local community can help rebuild trust and mitigate negative perceptions. Using digital platforms to spread accurate information and highlight the destination’s ongoing appeal and readiness to welcome visitors can also reassure prospective travelers.

Technological advancements and digital transformation

The rapid evolution of technology presents opportunities and challenges for tourism advertising. While digital platforms and social media offer unprecedented reach and engagement opportunities, keeping pace with tech advancements requires ongoing investment in digital marketing capabilities. Destinations should embrace innovation and use emerging technologies to create immersive experiences, personalized marketing content and interactive campaigns that resonate with tech-savvy travelers.

How to learn tourism advertising

Whether you’re new to the field or aiming to improve your skills, mastering the intricacies of this area involves a combination of theoretical knowledge, practical experience and staying updated with industry trends. Below, we look at some of the best ways to learn.

Hospitality qualifications and courses

Pursuing a degree or certification in hospitality management and travel gives students a solid foundation in the principles of tourism advertising. Programs often cover marketing strategies, consumer behavior, destination management and sustainable tourism practices. Courses in branding , digital marketing and hospitality operations can also offer valuable insights into promoting destinations effectively.

If you are drawn to a career in travel and tourism , the right hospitality degree will help you build a solid foundation in the industry.

Get ahead in tourism advertising

With world-class tutors and incredible placements, our degrees can give you the edge in tourism marketing

Experience in tourism

Hands-on practice through internships or entry-level positions in tourism boards, travel agencies, hotels or marketing agencies can be invaluable. Internships provide practical exposure to marketing campaigns, market research and social media platforms and involve collaborating with industry professionals. Such real-world challenges and projects will help boost your storytelling and customer relationship management skills and digital marketing techniques.

Travel and immersion

Personal trips can enrich your understanding of destination marketing. Exploring different cultures, attractions and hospitality services first hand provides insights into travelers’ expectations, preferences and motivations. Immersing yourself in diverse destinations encourages empathy, cultural sensitivity and an appreciation of the unique aspects that appeal to travelers.

Continuous learning and industry insights

Stay updated with trends, best practices and emerging technologies in tourism advertising. Attend workshops, webinars and conferences hosted by tourism associations, marketing organizations or educational institutions. Interacting with industry leaders, networking with peers and participating in online forums or LinkedIn groups facilitate knowledge exchange and professional growth.

Mentorship and professional development

Seek advice from experienced professionals in tourism marketing or related fields. Mentors offer guidance, industry insights and career advice to help you navigate challenges and capitalize on opportunities in tourism advertising. Joining professional associations provides access to mentorship programs, resources and development opportunities.

Online resources and case studies

Take advantage of available digital information, industry publications and case studies of successful tourism advertising campaigns. Analyze strategies, creative approaches and outcomes to gain insights into effective marketing techniques and consumer engagement.

Master digital marketing tools and platforms

Familiarize yourself with social media, search engine optimization, email marketing, pay-per-click advertising and analytics. Hands-on experience in managing digital campaigns and interpreting data analytics will increase your effectiveness in reaching and engaging travelers online.

Skills needed for tourism marketing

Effectively promoting destinations and attracting travelers in this competitive industry requires various aptitudes that blend creativity, strategic thinking and technical proficiency. The most essential skills for success in tourism marketing are:

• Creativity and storytelling: the ability to craft compelling narratives and evoke emotions through engaging stories about destinations
• Market research and analysis: proficiency in gathering and interpreting data to understand consumer behavior, identify target audiences and uncover trends
• Digital marketing expertise: knowledge of social media promotion, search engine optimization, content creation, email campaigns and proficiency in digital analytics tools
• Graphic design and visual communication: using graphical devices, photography and videography to create appealing content that showcases destination attractions
• Interpersonal skills: strong verbal and written communication abilities to convey brand messages, build relationships and engage with stakeholders and emotional intelligence to know what customers want
• Cultural sensitivity and global awareness: understanding of societal nuances and diversity to develop campaigns that resonate positively with a wide range of audiences
• Project management: the ability to plan, execute and monitor marketing campaigns within budget and timeline constraints, coordinating cross-functional teams effectively
• Adaptability and innovation: the capacity to react to changing market conditions, embrace technological advancements and come up with new marketing approaches

Mastering tourism advertising requires creativity, strategic thinking and a deep understanding of market dynamics and consumer behavior. By developing storytelling, digital marketing, visual communication and cultural sensitivity skills, marketers can create compelling campaigns that resonate with travelers and inspire them to explore new destinations.

Continuous learning, adaptation to industry trends and embracing innovation are key to staying competitive in the tourism industry. Ultimately, by using these skills and approaches, tourism marketers can attract visitors and contribute to the sustainable growth and positive reputation of destinations worldwide.

If you want to become an expert in tourism advertising, see how a degree from a respected school such as Glion can help.

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Beijing Welcomes Global Tourists with "Great Wall Heroes Global Marketing Campaign"

"Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis" Successfully Held at Badaling Great Wall

BEIJING , Sept. 20, 2024 /PRNewswire/ -- At the foot of the Badaling Great Wall, four travel influencers from the UK, Australia , Canada , and Thailand were honored as "Great Wall Hero: Visit Beijing Tourism Ambassadors" during the global marketing event titled "Great Wall Heroes 2024—Ensemble of the Great Wall and the Central Axis."

Co-hosted by the Beijing Municipal Culture and Tourism Bureau and the Yanqing District People's Government, the event was supported by Mastercard, an official partner. Attendees included representatives from various cultural and tourism bureaus across Beijing , key scenic areas, inbound tourism enterprises, media, and international guests. The event was broadcast globally via the official "Visit Beijing" overseas social media channels, reaching over 100,000 online viewers through images, videos, and live streams.

Ensemble of World Heritage Sites: Celebrating New Splendor

The Beijing Municipal Culture and Tourism Bureau, reflecting Beijing's status as a national cultural center and hub for international exchanges, leveraged the city's global reputation as a world-class cultural and tourism destination to emphasize its rich heritage. In July, the successful inclusion of the "Beijing Central Axis: A Building Ensemble Exhibiting the Ideal Order of the Chinese Capital" on the UNESCO World Heritage List brought China's total number of world heritage sites to 59, making Beijing the city with the most such sites globally, with eight in total.

This year's "Great Wall Heroes" event, themed "Ensemble of the Great Wall and the Central Axis," aimed to highlight the vibrancy of Beijing's heritage through the in-depth experiences of travel influencers exploring iconic landmarks like the Great Wall and the Central Axis.

The event featured an exciting video of the four "Great Wall Heroes" exploring Beijing . Guided by bilingual expert Dou Junjie, the influencers journeyed through iconic sites like the Forbidden City, Temple of Heaven, and Summer Palace, gaining a deeper understanding of Chinese civilization. They cycled along the streets of the Central Axis, embraced Beijing's modern lifestyle, climbed the Badaling Great Wall, experienced the unique "night tour", visited the Yanqing Olympic Center to see the reuse of Olympic venues, and savored local delicacies like Beijing Duck and zhajiangmian.

The four "Great Wall Heroes" shared their unique journeys and surprising discoveries with the audience. Sam Tyler from the UK expressed that this experience gave him a new perspective on Beijing . Australian adventurer Siddhartha Hewison (sids.ventures) was thrilled to visit so many world heritage sites in one city, feeling a deep connection with Chinese culture. Canadian Mark Harrison recalled his time living in China , impressed by the active social lives of seniors he encountered while cycling along the Central Axis. Theppitak Sureepong (Pommapartiew) from Thailand , a seasoned traveler, was amazed by the harmonious blend of history and modernity in Beijing's landmarks.

Enhancing International Services: Sharing the City's Warmth

Since last year, China has introduced a series of policies to ease the arrival of foreign visitors, reaffirming its commitment to openness. The "Great Wall Heroes" from Australia , Thailand , the UK, and Canada benefited from visa-free entry or the 144-hour transit visa exemption, allowing them to enjoy a smooth travel experience.

This year, Beijing has focused on tackling the challenges encountered by tourists throughout their journey—arrival, transportation, accommodation, sightseeing, shopping, and payment. The city has made significant efforts to elevate service standards and improve the overall travel experience. Upon arriving, the "Great Wall Heroes" were introduced to seamless payment solutions at the international traveler service centers in both airports. Throughout their visit, they experimented with different payment methods, using foreign cards for subway fares, mobile payments for bike rentals and restaurant orders, and cash for cultural souvenirs, excitedly commenting, "It's incredibly convenient!"

Proactive and Targeted Marketing: Overseas Influencers Share the Story of Beijing

This year, a surge of foreign influencers has shared their experiences in China , amassing over one billion views on foreign-language platforms and igniting a "#Chinatravel" trend. Since 2016, the Beijing Municipal Culture and Tourism Bureau has spearheaded the "Great Wall Heroes" global marketing initiative, inviting overseas travel influencers to engage deeply with Beijing's tourism offerings. In this year's campaign, the four "Great Wall Heroes," each with over a million followers—including one from the UK with more than four million—are sharing their genuine experiences in Beijing with audiences worldwide. Ahead of the event, the official "Visit Beijing" overseas social media account launched a user-generated content (UGC) campaign, encouraging fans to submit their favorite photos from Beijing and the stories behind them.

The "Great Wall Heroes" global marketing campaign aligns with Beijing's strategic vision as a leading global tourism destination. Each year, it selects a core theme and a group of overseas travel influencers to highlight diverse tourism resources. After eight years of dedicated development, the initiative has gained significant brand influence, becoming an essential platform for these influencers to experience and promote the charm of Beijing . This campaign effectively showcases the city's cultural tourism assets, enhances its image, and tells its story, serving as a key driver for expanding the international tourism market and unlocking potential within the cultural tourism sector.