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15 Tips to Plan the Perfect Wine Tasting Vacation

Planning a wine vacation (what we tend to call a wine tasting trip) is not without its challenges. Plotting the right course for your wine vacation is not only time-consuming, but with so many resources at your fingertips online, it can be quite overwhelming simply determining where to start.

How to Plan the Perfect Wine Tasting Trip in Any Region

To simplify both the planning process and your experience while you’re out wine tasting, we’ve compiled a solid list of “do’s and don’ts.” Essentially, this article offers some of the best tips for planning a successful wine tourism vacation — based on our editorial staff’s experience in planning and partaking in wine tasting tours around the world.

Figure Out How Much Time You Have for a Wine Trip

Before setting a budget or picking a region, you must figure out how much time you have available for the perfect wine travel experience. If you’re working full time, you may only have a week or two of vacation. Determining the length of your trip will also be a contributing factor when determining your budget, which we cover next.

RELATED: Browse and Book Wine Tours All Over The World

Set Your Maximum, All-Inclusive Budget

Deciding how much you’re willing to spend on your wine vacation is a quick way to narrow down your options.

If you’re strapped for cash, you might consider a domestic experience and visit an up-and-coming wine region like the Texas Hill Country , where travel, accommodation and tasting costs are relatively low.

If you have a little more money to burn, and still want to stay domestic, you could head over to one of the more pricey regions in California, such as Napa Valley .

Or perhaps you’re looking for a more authentic and exotic experience, such as wine tasting in Piedmont, Italy, Rioja, Spain or Bordeaux, France. Maybe you want to go as far as New Zealand! All of these are fantastic choices for venturing out and exploring the world through wine, but traveling abroad also tends to cost a bit more.

RELATED: 22 Amazing Wineries and Experiences To Enjoy in Rioja Spain

This is why it’s best to set a budget before you pick a destination, so you’re not disappointed in case you can’t afford your dream trip (yet). Be sure to consider location, timing, flight, transport, tasting, food and accommodation costs. If I’m flying to a new wine destination, I always  search for flights on Google Flights first and then use that cost as a baseline for wrapping my head around what ultimately the complete experience may cost. Then, I use Airfarewatchdog to send me flight deal alerts when a deal goes on sale immediately. Searching for hotels on TripAdvisor also helps to source the best price by comparing multiple travel sites.

Wine Tasting Trips and Advice | How to Go Wine Tasting Around the World | Winetraveler.com

Narrow Down Your Region

It kind of goes without saying, but an essential step when planning a wine tourism experience is to decide where you want to go. Keep in mind that there are hundreds of “broad” wine regions, within which thousands of sub-appellations exist. One could spend his or her entire life traveling and tasting wine and likely not be able to hit every sub-appellation around the world.

That being said, don’t be too ambitious in choosing your region.

First, start by picking a country. From there, narrow it down to a broad wine region within that country. From there, you can further narrow your trip to specific sub-appellations. Then, within those sub-appellations, you can begin to research individual wineries that suit yours and your fellow travelers’ personal preferences. Let me explain by using Spain as an example:

I’ve decided that I want to visit Spain for a wine vacation. I know that “La Rioja” is a famous wine-growing region within North Central Spain. After doing my research, I now know that there are three sub-appellations within La Rioja — Rioja Baja, Rioja Alavesa and Rioja Alta. Now, let’s assume that I have one week allotted for my trip. Again, after doing my research, I know that that’s plenty of time to visit all three sub-appellations in some way shape or form. I may not be able to visit every winery within each sub-appellation, but I should be able to have a pretty immersive experience in each, given the amount of time I would have available to me.

You get the idea. If you have more than one week for a wine vacation, you might also consider visiting multiple “broad” regions within one or two countries. It’s dependent upon your individual situation.

Narrow Down The Kind of Experience You Want – Tips for Planning a Wine Trip

This is another great tip for planning the perfect wine tasting trip. Another way to further narrow down your options and cut through the exorbitant amount of red tape often involved with planning a vacation.

What are you looking to get out of this trip? Are you going by yourself, with a group, with a significant other or spouse? Are you trying to just get drunk? Are you looking for something romantic? Are you looking to integrate an active itinerary with adventure mixed in between tastings?

All of the above are great questions, and each should be answered before you move further on with planning your trip and deciding on individual wineries.

RELATED:   Discover Switzerland’s Most Beautiful Wine Regions

Tips for How to Plan a Wine Tasting Vacation | How to Plan a Wine Tour Vacation | Winetraveler.com

Select the Time of Year for Your Wine Tasting Vacation

For wine professionals, this is a common-sense thing to consider when planning a wine vacation. But as wine tourism in recent years has sky-rocketed to becoming one of the preferred styles of experiential travel, a lot of people are unaware that time of year can have a huge impact on your ultimate experience. Why? Well, for starters, depending on what hemisphere you’re looking to travel to, you might unknowingly arrive in the middle of winter.

RELATED: Advantages and Disadvantages To Visiting Wine Country During Each Season

The Northern Hemisphere experiences Summer generally between June, July, and August. Conversely, the Southern Hemisphere experiences their Summer between December, January, and February. Also note that grape harvests in the Northern Hemisphere typically occur between September and October, while grape harvesting in the Southern Hemisphere generally occurs between March and April.

The above being said, consider what you’re looking to see in any given wine region and the kind of experience you want. If you want to experience a winery at harvest time, plan accordingly. If you don’t want to be cold, avoid the winter months. If Spring is more your thing and you want to see the vines just starting to bud, you’ll need to consider timing appropriately. You get the idea.

Consider Proximity (Airport, Hotels, Distance Between Wineries)

So now you’ve narrowed down your travel time, budget and general location. It’s time to get more specific.

First, depending on your preferred style of travel, it makes sense to plot a course in relation to how you travel. At this point, you should have a general idea of what flight(s) you’re taking and what airport you’ll be flying into. From there, you can begin to research wineries within whatever sub-appellations are closest to the airport. It’s best to begin selecting wineries, before booking hotels, as many wineries even offer accommodation options,  such as Marques de Riscal in La Rioja .

Proximity, in general, is critical to having a good experience. Maybe you’re looking to spread out your wine tastings to explore a landscape. Maybe you’re planning on drinking a lot so you’d rather not have to drive far. Or, maybe you’ve decided to have someone drive you around the entire time, which offers more flexibility and less worry. You also don’t want to end up dozens of miles from the nearest restaurant or hotel at the end of the day, so think about logistics throughout every step of your planning.

Consider Transportation Options

Taking proximity a step further, deciding on how you want to get around is critical to planning the perfect trip.

I prefer to drive myself and simply be cautious about how much I’ve been drinking when I’m winery touring. Others prefer to avoid this entirely and opt to use buses or pre-planned chauffeur services within whichever region they’re visiting. Additionally, some regions and specific wineries have dedicated guides, who will pick you up from your hotel, take you to lunch and a series of wineries within your preferred region.

It’s best to explore all of these options and be sure not to burn yourself out in one day. You can also mix it up, as we mentioned earlier. Drive yourself one day, use a guide the second day, etc. In any case, remember that ultimately you’ll need to eat, get back safely to your hotel and ultimately leave the region at the end of your trip. So again, think through logistics on a micro-level.

Tours vs. Tastings

Deciding on or mixing up Wine Tours vs. Wine Tastings is also a great way to narrow down your wine vacation experience. First, let’s define a wine tour vs. a wine tasting.

Wine Tours:  Generally, a guided tour by a winery employee or owner who takes you through their grounds and or vineyard property, which also includes tastings at the end.

Wine Tasting:  Generally, flights of wine are poured by bar staff at individual wineries (typically about 1 ounce), which allows the consumer to taste the varying styles of wine produced by the Vintner.

RELATED:   6 Different Wine Tasting Experiences To Try

First of all, some wineries don’t offer tours, so if you run into that you may already be able to knock some off your list. Secondly, wine tastings can be great, but they usually don’t provide a more emotional connection to the winery since you aren’t also visiting the grounds and learning about the winemaking process. Of course, there are many wineries out there that have excellent bar staff and can still offer a phenomenal experience.

A general rule for me on deciding on tours vs. tastings is two-fold. First, I look for wine tours at wineries that have exceptional grounds. A beautiful property is typically worth a tour as long as it isn’t too overpriced. Wineries that have smaller grounds and or unimpressive scenery may make more sense for simply tasting. Keep in mind, just because a winery may not have the most beautiful architecture, landscape or views doesn’t mean that they aren’t producing fantastic wine.

Second, I think it’s critical to try both tours and tastings. Based on the criteria I mentioned above, do your wine tours at fancy or well-known properties, and simply taste at the less impressive ones. This allows for a flexible, more immersive experience.

Reservations

So now you know the difference between a winery tour and a wine tasting. Keep in mind that as you continue planning your trip, you’re also going to need to figure out whether or not reservations are required for a visit in general. Many corporate  and  mom-and-pop wineries only allow visiting when a reservation is made. Conversely, many allow you to simply show up and say “I’m Here, Let me drink.”

Depending on the research you’re doing into visiting a region, you’re probably going to find both. You’ll need to decide whether or not you feel the wineries that require reservations are worth the visit or not. Once you’ve conceded yourself to a reservation, you’re going to need to try your best to make it. For some, this can be stressful having to rush from appointment to appointment. Others prefer the structure. Figure out what kind of experience you want and then book accordingly. I tend to interchange reservations and non-reservation required wineries on most of my trips.

For instance, on the first day, I may just want the freedom to roam with no time constraints. On the second day, perhaps there’s an epic winery I want to visit which requires a reservation, so I stick to a more structured schedule.

Know Your Favorite Style(s) of Wine

Another way to further narrow down the best wine vacation experience is to plan your tours and tastings around your favorite grapes! Consider researching individual wineries, and if possible, buy some of their wines at your local liquor store to get a sense of what they craft. More often than not, wineries will have styles of wine that they’re known for, and you can potentially plan your wine trip based around grape varieties and or blends that you prefer. A good way to figure this out is to use a wine rating application, like Vivino, to scan for wines by a particular winery and see what other consumers have rated them as. If you know you love a good Cabernet Sauvignon, and a winery you’re considering makes a Cabernet but you’re not sure if the quality — look the brand up on Vivino and search for the Cabernet to see where it stands.

RELATED:  Explore the Okanagan Valley in British Columbia, Canada

Conversely, you may be a very open-minded traveler and taster, like myself. If that’s the case, it’s still good to know what kind of wine styles are your favorite. When you get to any given region, you can tell your guide or winery staff the style of taste preference you have, and they can attempt to match that flavor preference with a grape variety perhaps you didn’t even know about! It’s this sort of open-mindedness that makes both wine and travel fun.

Tips for Planning a Wine Vacation | How to Plan a Wine Tasting Tour | The Best Wine Travel Trip Guide | How to Figure Out a Wine Route | Winetraveler.com

Familiarize Yourself with What the Region is Known For

At this point in your wine vacation planning, you’ve probably learned a decent amount about whatever region it is you’re visiting. Below, we’ll quickly list off a few other things you should familiarize yourself with before your visit.

What grape(s) is the region best known for?

When does the region harvest their grapes?

Have I done my research on the general history of the wine region?

Should I familiarize myself with local winemaking practices so I can appreciate the region more?

What is the average cost for a bottle of wine in the region?

What is the average cost of a tour in the region?

What is the average cost of a tasting in the region?

Generally, how does ‘tipping’ work in the region?

Consider the Climate, Pack Accordingly

Again, touching on what we mentioned earlier regarding the time of year when planning a wine vacation — be conscious of the general climate and weather conditions. Make sure you pack appropriate seasonal clothing and also take into account driving conditions if you are renting a car.

Also, it makes sense to get a free Travel Insurance quote  from a trusted provider to protect yourself from any “What If’s” that may arise on your trip. It could save a lot of money.

Using a Guide to Plan it For You

There are several companies out there that offer all-inclusive, guided packages for wine tours all over the world. Additionally, many of the appellations themselves are essentially marketing hubs and can offer recommendations or pre-packed itineraries you can simply follow along with.

Having your wine vacation planned for you comes with both its ups and downs. On one hand, the logistics are largely taken care of. On the other hand, you may be sacrificing your freedom. This comes down to the kind of traveler you are. Make sure to research your preferred region extensively and search around for possible package options. Many regions also have their own websites, which often mention guides, travel agents or wineries you can contact ahead of time to book your trip for you. We list a number of guided wine tours right here that can be customizable.

Know Where You’re Eating Ahead of Time

At this point, there’s a good chance you’ve got your general itinerary down. You know where you’re flying into and out of, what wineries you’re visiting and where you’re staying. But did you select restaurants ahead of time? Many wine travelers are guilty of omitting or completely forgetting about eating. Trust me, when you’re out on the road in the middle of a beautiful landscape, it’s easy to forget. At the same time, you don’t want to be stranded and have no idea where to go eat. Locating a restaurant on the spot can be incredibly time-consuming. Be sure to research restaurants in the area and have them marked down on your itinerary, with addresses and phone numbers so you can quickly navigate and pull an audible if necessary.

Additionally, be sure to pack some snacks that aren’t too light. If you’re on a tight schedule, you may not have time to have as big a meal as you’d like. As you’ll be drinking, it’s important to keep a base of food in your stomach to slow the absorption of alcohol.

Bringing Wine Home with You

Many wine tourists stumble (literally) across a beautiful style of wine they tried at a tasting or on a wine tour. It’s very common for these consumers to want to bring a few bottles home with them. Consider this ahead of time, and either bring a suitcase that allows for wine storage while traveling or set some money aside in your overall budget to account for purchasing wine and potentially having it shipped home. If you’re looking for a good suitcase to transport wine back home with you, check out this highly-rated 12 bottle case .

Travel Connected

Some people are going to disagree with me on this. Many travelers prefer to be “unplugged” from their digital lives that they’re so consumed by at home. If that’s you, ignore this tip. However, I do advise having some form of connectivity when traveling, especially abroad. Having a GPS and or a general, interactive map can be invaluable to saving you both time and money as you navigate a foreign region. Also, you may get to a point where you don’t know where to eat, or you get a flat tire, or you run out of gas (which happened to me in British Columbia recently). Save yourself that hassle and have some form of an emergency contact. Many carriers, such as Verizon, now offer pretty great deals on getting service abroad. For as little as $10 a day in Europe ($2 / day in Canada), I was able to have access to 8 Gigs of data throughout my entire trip.

Read Reviews

At this point, your trip should be pretty much booked and you should be pretty excited. However, if you’re still unsure about certain aspects, don’t be afraid to look up reviews! Whether it’s of the wineries, hotels, restaurants, whatever you may be unsure about — reviews are incredibly helpful. We frequently review itineraries, wines and individual wineries here at Winetraveler, so keep an eye on our app — which integrates reviews from multiple sources.

You can also browse our database of wineries around the world and filter down to wineries in certain regions that fit your travel preferences.

Questions? Ask away in the comment section below! We’re here to help make your wine tasting vacation experience the best it can be.

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Leave a comment, ask a question or share a review cancel reply, comments ( 13 ).

It really helped when you mentioned how it is recommended to set up a budget when planning a wine tasting tour. I can understand that doing this can help you not only choose the best tour for your pocket but also make the most of it. My sister was talking about how she was planning a bachelorette party wine tasting, so I wanted to look into it.

Setting a budget is always a great starting point because it helps you determine the limitations of your trip from the beginning. From there, you can drill down realistically how many places you can afford to visit depending on the kind of experiences you want.

definitely a good part for my planing to wine tasting , thank you so much

No problem! Let us know if you have any more questions!

I like the planning tips you recommend in the article like making reservations and researching which wineries you want to visit. A lot of times you don’t have the time to see and taste everything. Be sure and determine exactly how you want to spend your time.

Yes! Before planning any wine vacation it’s best to go into it with your travel preferences in mind. Research can be a pain, there’s a ton of information out there. But luckily here at Winetraveler we help you plan your perfect trip in minutes :).

[…] the 6 main ways to go wine tasting at a winery and or vineyard so you can be prepared and better plan your next wine vacation. Note that these methods vary by winery, and every option we mention may not be available depending […]

It was really nice how you said that winery tour includes having the owner or a winery employee take the tourists around the grounds or through the orchard of the property and can include tastings in the end. So, I guess what I really do want to do is to have a winery tour. I like wine, but I’m not really into tasting every single wine available in the cellar. I just want to see and feel the atmosphere of a winery. Thanks! I’ll get myself scheduled for a tour right away.

Tours always provide a more intimate and custom-tailored experience. I really recommend them especially if you can speak with the the vineyard ahead of time, lock down a price and confirm the kind if experience you’d like. If you visit during the less trafficked months (Winter –> Early Spring), you can sometimes get them for free as a walk-in experience too.

[…] you are new to planning a wine vacation, you might be unaware of the right time for the experience. The Northern Hemisphere grape […]

My family and I are planning to try wine tasting for our bonding. We’ll make sure to figure out how much time we have available for the wine tasting, so everything we’ll run smoothly. I just have to look for a perfect wine vineyard tour, so we may begin this exciting activity!

My boyfriend and I are planning to go on a wine tasting trip this coming weekend at Long Island. Thanks for your helpful tips on how to plan for this kind of trip. I like what you said about deciding on or mixing up wine tours and wine tastings since this can also be a great way to narrow down our overall wine vacation experience. I shall then talk to my boyfriend about that.

[…] Organizing the perfect wine tour for a special occasion or just because is not as difficult as one might believe. The following offers some helpful tips that will assist individuals in creating the wine tour of their dreams. […]

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What to expect on a wine tour

What to Expect on a Wine Tour

what is wine tour

When travelling across the world, there is always an opportunity to learn new skills, develop a taste for new cuisine, enjoy local experiences and meet new people. This, of course, can all be experienced on a wine tour.

Travel to: France

Whether you’re stopping for a quick tipple while driving through wine regions or joining a specialist, multi-day wine-tasting tour  in Europe or other parts of the world, a winery tour is always a good idea – and even better when you have a designated driver!

Before you go, we’ve collected some useful tips to help you understand what to expect when visiting a winery and how to choose a perfect experience for you.

What to expect on a wine tour

How to choose your winery visit

With so many options across the globe, it can be difficult to know where to start. Naturally, you might be drawn to wineries or wines that you’re familiar with, but travelling also gives you the opportunity to sample new varieties.

Commercial Vs small business?

Europe certainly has no shortage of winemakers, ranging from industrial size factories with generations of family history to small, family-run businesses who produce comparatively minuscule amounts of wine per year, used mainly for local consumption. These are the kinds of wines you’ll never see on the shelf back home and a great souvenir to take back with you (if the bottle makes it that far).

Old world vs new world?

Do some research to understand what wines are typical of the region you’re visiting for the most authentic experience. Many grape varieties have been exported around the globe for cultivation in new lands, but it’s always interesting to get back to the source and understand how world famous varieties found their roots.

It’s also important to note that wines can often be categorised as the old world or new world wines.

See Also: How to See the Most of France on Your Bike

Old world wines often originate in Europe, including the likes of Bordeaux , Chianti, Vermentino, and will usually be made according to strict rules and regulations, being limited to grape cultivation only in certain areas. These are referred to as AOC or DOC in France, Italy and Spain respectively, which can be found on the label.

New world wines, on the other hand, are often the winemaker’s playground, where they make the rules, cultivating varieties outside of their region of origin and often mixing non-traditional cuvees.

It also helps to consider which kind of wine experience you’re more interested in when selecting a winery. Are you a traditionalist or a modernist? Are you interested more in deepening your wine knowledge, or taking a more light-hearted approach and simply supporting a local wine-maker who works with your favourite grape variety? The choice is yours!

What to expect on a wine tour

Getting there

If you’re driving, simply make sure you have a designated driver and check out the winery’s website for directions. If your winery visit is included on a tour, this bit is easy and no-one has to worry about having to hold back if you’ve chosen your perfect winery experience.

If you’re an independent traveller, it’s always best to call ahead. Larger wineries will conduct group tours at different allotted times throughout the day in various languages, whereas a smaller winery may only be open for a visit that is pre-arranged, so it’s not only a time-saver but also simply courteous to plan ahead.

What to expect on a wine tour

Although the wine tour experience will vary from one winery to the next, it is safe to say that there will always be certain things you can reasonably expect to encounter.

The property

Your tour will usually follow the wine-making process itself, starting with explaining harvest, grape selection, fermentation, ageing and bottling before tasting.

One of the most romantic parts of visiting a winery is gazing out across the endless rows of vines with grapes just waiting to be brought to maturity. This is often where the tour will begin, before heading indoors to the processing area and finally, down to the cellar where you can surround yourself with beautiful wooden barrels and endless rows of bottles.

What to expect on a wine tour

When I started doing wine tours I was interested in learning about the different ways in which the wine itself was produced and the processes involved which impacted the distinct flavors of wines. This level of understanding helped me better appreciate what I was drinking as well as determine what wines I prefer and why. While I was fascinated with the process of wine-making when I first took tours, I am not so interested in that aspect of it now. So I make sure to seek out tours that are organized around things I do like; some tasting with food, a combination of winery visits with other destination highlights, etc. Not every wine tour is the same, so make sure that you find one built around your interests. – Carol, Girl Gone Travel

The wine and the history of the winery

Throughout your visit, you will typically learn about the grape varieties in the region and how wine is made. If you are visiting multiple wineries in the same region, you will usually find this part a little repetitive, but there are often small nuances which differ from one visit to the next.

Winemakers are often following on a family tradition, even at the big wineries like the famous Marques de Riscal in La Rioja, Northern Spain. Needless to say, the family history will feature strongly in your wine tour too.

What to expect on a wine tour

I enjoy how a wine tour fuses tourism and authentic Spanish culture together, to create an immersive experience. In Spain, the wineries I visited were family-owned and operated. It’s truly a way of life and a means of income for Spaniards in La Rioja. It was wonderful to see locals and tourists support them. To anyone interested in a wine tour, I would say go during autumn. The vineyards are the most beautiful and vibrant from September to October! Also, if you’re in a place with multiple wineries, book two in one day. Each wine tour has a different vibe. – Sojourner, Sojournies

Obviously, this is the fun part! A standard wine tasting tour will have you sampling anything from one to six wines, and some may even have small bites of local meats and cheeses to accompany your tasting. Tasting sizes are often around half the amount of a regular glass of wine.

See Also: 18 Most Affordable Places to Travel for Under $18 a Day

Often your guide will give you some pointers on what you’re looking for in the glass visually, as well as explain the aroma and bouquet. Of course, you will have an opportunity to buy directly from the winemaker too, with some offering shipping options for larger quantities.

what is wine tour

Finally settled down in Vienna after 9 years of leading tours in Europe, Leona first joined TourRadar in 2016. She speaks four languages and enjoys cooking authentic traditional recipes, walking in the hills around Vienna and arranging beer coasters so they're all facing the same way.

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Tourism Teacher

What is wine tourism and why is it so big?

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Wine tourism is BIG business! Also known as enotourism and vinitourism, wine tourism is a phenomenon that occurs around the globe- but what is it and why is it such an important part of the travel and tourism industry? Read on to find out…

What is wine tourism?

How big is the wine tourism industry, the history of wine tourism, why is wine tourism important to a winery, what are the benefits of wine tourism, new zealand, wine tourism, enotourism & vinitourism- further reading.

Wine tourism, also known as enotourism and vinitourism, is a focused branch of food tourism which is specifically to do with wine. It is all about getting to know the world of wine as you travel. Activities typically include vineyard and winery tours, getting to see the wine production line and (of course!) wine tasting. There are even wine museums you can visit!

As with any type of food tourism, you don’t have to travel particularly far to engage with wine tourism. A proper wine tasting session at your local pub or bar, for example, is definitely a wine tourism activity. Read on to learn a bit more about it….

Put simply, wine tourism (or enotourism or vinitourism) is massive. Enotourism is a big deal across the globe, and it doesn’t show any signs of slowing down in terms of its growth. Statista says , The wine tourism market worldwide was estimated to be worth around 8.7 billion U.S. dollars in 2020, a year in which the entire global tourism industry was hit hard by the coronavirus (COVID-19) pandemic. As forecast, the enotourism’s market size was expected to reach nearly 29.6 billion euros in 2030. 

what is wine tour

Vins du Monde shared some interesting statistics too, particularly related to where the most wine tourism takes place. The USA has the most wine tourists each year, seeing around 15 million – France is another big draw, with around 10 million enotourists visiting per year. Germany hosts around 7.3 million, and Italy around 5 million. South Africa and New Zealand have much fewer wine tourists each year, welcoming around 0.5 and 0.2 million respectively.

what is wine tourism. enotourism. vinitourism

Wine tourism is a relatively new industry, in comparison to winemaking itself. But where there is industry , tourism isn’t far behind. People are curious to see how the world around them works, which is why any form of industrial tourism is popular. Wine drinkers are keen to see how wine is made, to see where it comes from and to try new flavours from different areas. It is the same as avid car lovers visiting a car factory, for example! Wine tourism is said to date back to the early 20th century, when wine routes were developed throughout Germany. There were and are various routes, though none are more famous than Weinstraße, which is the oldest and runs through the Palatinate wine region. The Paris Wine Tasting of 1976 in the Napa Valley, California, was another turning point for wine tourism. French judges blind-tasted French and Californian wines – and controversially, the Californian beverages came out on top. It gained a lot of traction in the media, which started promoting an interest in wine-related activities. Later still and much more recently, in 2004, the film Sideways – starring Paul Giamatti and Thomas Haden Church – showcased two men embarking on a wine tour through Santa Ynez Valley. Following the film’s release and success, the enotourism industry definitely saw a boost!

Wine tourism is important to wineries for many reasons. With cheaper mass-produced wines being much more readily available now, smaller wineries are making less money and business is slowing down. For this reason, branching out into enotourism activities is vital for many wineries. Allowing tourists to visit and pay to taste the wine, see how it’s made and meet the winemakers is a brilliant way of providing income. Wine tourists also tend to spend more than the average traveller – in New Zealand, it’s actually a whopping 52% more.

There are many benefits of wine tourism. As mentioned above, enotourism has a positive impact on wineries and winemakers. It brings in an alternative income, and allows people to share their passion with people who will appreciate it. Wine tourism also introduces people to different wines, meaning wineries may go on to have regular custom from these visitors.

And are there benefits to the tourists themselves? Of course – as with any form of industrial tourism , wine tourism provides an educational opportunity to guests who want to learn about wine, winemaking, individual wineries and so on. It adds a slightly deeper aspect to your trip; it’s something a bit different from simply lounging by the pool!

what is wine tourism. enotourism. vinitourism

As a wine tourist on a specific wine tourism trip – like a tour through a specific region – you can experience so many benefits. For one, vineyard and winery locations are usually beautiful. You’ll experience drop dead gorgeous views that will surely take your breath away. From pretty Germany to jaw-dropping New Zealand, wine tourists get a *lot* of the nicest destinations!

With good wine comes good food – that’s just a given. Wine tourists eat well, whether it’s food provided at a vineyard or winery, or at restaurants recommended by tour guides. And good food, as we all know, is one of the best things we can experience in life… Other benefits include finding new wines to enjoy, and making friends with like-minded wine lovers.

The best places to travel for vinitourism tourism

There are plenty of places you can visit to enjoy some of the world’s best wine tourism. Below you’ll find some incredible destinations, tours and wineries perfect for enotourists!

Covering around 102,000 hectares, the German wine country isn’t the biggest but it is one of the most famous. The Riesling is one of the most popular wines in the world! The landscapes of the German wine region are breathtaking, and it is one of the nicest places to experience wine tourism in Europe.

Rheinhessen is the largest area of the German wine country, with some very rare grape varieties; wine has been made here since the ancient Roman times. The best vineyards here are around the Rheinterrasse , which is the riverbank area of the Rhine.

Palatinate is the best region for the famous Riesling wines. It is also *the* region for wine festivals, which are of course a huge hit with enotourists. Not only that, but Palatinate is home to some of the best food in Germany!

Mosel is where you want to go for sweet wines and views that will leave you speechless. The wines are made on heat-storing slate soil, which is really unique and of course fascinating to learn about as a wine tourist.

Wine tours are so popular in California , and a real must-do if you’re in the area and have a penchant for wine. Two areas in particular are incredible for wine tours: Sonoma and the Napa Valley. The best way to do it is on an organised tour . Some include picnics, for some you’ll be on an e-bike, and some tours are combined with hiking! Choose from luxury private tours to big group tours – but whatever you do, if you’re a wine lover vacationing in Cali don’t miss out on discovering the vineyards and wineries of the region.

what is wine tourism. enotourism. vinitourism

If you want to see where some of the most famous types of wine come from, then wine tourism in France is for you. From Champagne to Bordeaux, there are so many regions here with wines named after them. And with wine tours, vineyard visits and tasting sessions you can explore them all…

VinoTrip, for example, offer wine tours in the following regions: 

  • Vallée du Rhône
  • Languedoc-Roussillon
  • Val de Loire
  • Jura. 

From wine-and-golf weekends to champagne workshops, there is so much you can incorporate into wine tourism in France. And if you don’t want a whole wine-focused holiday but still want a taste of the good stuff on your trip, there are plenty of day trips you can book!

Wine tourism is a growing industry for the Kiwis, with a whopping 40,000 hectares of vineyard space across the country – as opposed to just 400 hectares in 1960. New Zealand is known as the ‘second home of Sauvignon Blanc’ now. Some of the best places to visit include…

Marlborough, which is the largest of New Zealand’s wine regions. The wine production here is diverse, and the scenery is breathtakingly green. The area is split into three subzones, known as the Southern Valley, Wairau Valley and the Awatere Valley. You can opt for self-guided tours of the region, hop-on hop-off bus tours and fully guided wine tours here . Central Otago is the southernmost wine region in the world, which gives it great kudos among visitors. It is also absolutely stunning, with vines on narrow little terraces located on sloping snow-capped mountains. Some of the world’s best Pinot Noir wines come from here! Book a tour and visit multiple wineries, eat lunch, see the gorgeous scenery and most importantly, taste some of the local wines.

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Wine tourism: a journey through the world’s wines and vineyards

Some people travel to discover new cultures and practice languages. Others like to venture out to admire landscapes and…drink wine! This is the proposal of wine tourism: to allow the traveler to make a true immersion in the history, aroma, and flavors of viticulture.

For some decades now, more and more tourists have taken the road and embarked on expeditions to rural regions to learn more about wine culture. The proposal is to visit wineries, do wine tastings, participate in harvests, and (literally) embark on a journey to the world of wines. A toast to that!

What is wine tourism?

In a nutshell, wine tourism is a type of food tourism aimed at getting to know and appreciate the universe of wine. The routes and tours are focused on a single objective: get to know regions dedicated to wine production and taste their wines.

This type of food trip is designed for people looking to delve into the history, traditions, and culture of wine. Tourists can participate in wine tastings, take guided tours through the wineries and vineyards, visit museums…

tasting session directly in the vineyards as an activity of wine tour

Why do wine tourism

Visiting wine-producing regions is an authentic way to discover a country’s rural and inland destinations. Wineries open doors for people to immerse themselves in regional culture and learn more about wine and biodiversity and how the locals relate to their traditions and history.

Wine tourism also acts as a lever for the local economy, with the increase in tourism offers, small towns in the interior gain new business and job creation possibilities. The presence of travelers throughout the year is a guarantee of sustenance for the community and local entrepreneurs.

Who is wine tourism for?

Wine tourism is democratic and appeals to all kinds of tourists: from sommeliers to laymen on the subject. To travel to a wine-producing region, you don’t need to be an expert. Just bring your curiosity about their traditions and enjoy the aromas and flavors of the beverage. So, what type of wine tourist are you?

For wine lovers and experts, this type of trip is a full plate. It is the opportunity to immerse yourself (even more) in the wine universe and make the most of each experience. You can set up entire itineraries focused on tastings and visits to wineries, with the possibility of private tours and nice chats with the estates’ owners, winemakers, and agronomists.

Those interested in wine and gastronomy also take advantage (and a lot!) of wine tourism routes. It’s a chance to explore a destination through its flavors and find hidden gems. Even if the wine is not the main focus of your whole trip, you will learn a lot about the region’s interiors, their way of living, and the best part, return home with good labels in your luggage.

For the more curious and adventurous tourists, wine tours enhance your itinerary with different and unique experiences. Even if you are not a connoisseur of the world of wine, it is worth setting aside a few days to visit wineries, stroll through vineyards, learn about food pairing, and, who knows, discover a new hobby.

tasting the wine in the vineyards as part of wine tourism activities

Examples of wine tourism experiences

There are many ways to explore and discover a wine-producing region. Some experiences, such as tasting sessions and visits to wineries, are classic and almost mandatory. But the possibilities go much further. Investing in exclusive and customized tours is an interesting way to get to know all the stages of wine production, from planting the grapes to selling the wine. These wine tourism experiences can include:

Guided tours at wineries and wine cellars

These are part of the basics of any trip to a wine-producing region. Getting to know up close how a winery works is the first step to diving into this universe. The vast majority of properties offer guided tours in their facilities, where an instructor leads the tourists and explains the production step by step, from planting to bottling and telling the backstage of the wine world.

Wine Museums

Some regions have specific places to share the history of their wine production. Expect to find permanent and/or itinerant exhibitions that tell more about the traditions and production methods.

Immersive experiences

During the grape harvest season (vintage), some estates offer tourists the chance to participate in and revive old traditions. Travelers can get their hands dirty, dance to regional music, tread the grape, and pick fruit from the vineyard.

Photos of the From Florence - Small Group Wine Tasting Tour to Tuscany

From Florence – Small Group Wine Tasting Tour to Tuscany

Saint-Emilion Wine Tasting from Bordeaux

From Bordeaux – Saint-Emilion Wine Tasting Experience

Photos of the Private Tour in the Douro Valley with 3 Wineries

Private Tour in the Douro Valley with 3 Wineries

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Hungarian Wine Tour to Villány with lunch

Tasting sessions.

This is the opportunity to effectively taste local wines. In sequential steps, different labels are served in small quantities. In some cases, tastings are already included in the guided tours.

Grape festivals

These are events in celebration of the wine culture. In most cases, they offer programs that include musical performances, workshops, and label sales. Before boarding, it is a good idea to check the local festivities calendar.

Workshops and courses

Some wineries offer classes on terroir, cultivation, and harmonization for those who want to go even deeper into the world of wine. Usually, it is necessary to plan and register in advance to participate.

Gastronomic experiences

In some wineries, you don’t need to leave the property to have a complete gastronomic experience. Before scheduling your visit, check the possibility to sample tasting menus, do picnics, or participate in cooking classes – all harmonized with house labels, of course.

learning how to make the wine with the wine producer in the vineyards as part of wine tour activity

What are Wine Routes

Some destinations have prepared themselves to receive tourists interested in knowing more about the universe of viticulture. For this, they organize the so-called “Wine Routes.” The Wine Routes are defined routes in which visitors can visit wineries, vineyards, restaurants, and historical sites – all within a specific region to promote immersion in the world of wine. Countries like Italy, France, Portugal, South Africa, and Chile are a reference in receiving this type of visitor.

a sign pointing to the the wine routes

In the “Old World,” which is in European wine-producing countries, tourists have the opportunity to learn more about the history of wine, ancient traditions, and production methods. All passed down from generation to generation over many years with great prominence in the terroir and microregions. 

In the “New World,” however, in non-European countries, cultivation is more recent, and so is its history. Many regions of the New World were introduced to the cultivation of wine mostly by Europeans, which is another reason for calling them the ‘New World.’ In these regions, the type of grapes used in production, the focus on technology, and more flexible winemaking practices stand out. This does not mean that Old World countries do not work with cutting-edge techniques, nor does it mean that traditional and artisanal methods are absent in New World countries.

Some of the most famous wine routes in the world are:

  • Bordeaux and Champagne, France
  • Rioja, Spain
  • Douro and Alentejo, Portugal
  • Tuscany and Piedmont, Italy
  • Eger, Hungary
  • Mosel-Saar-Ruwer, Rheinhessen and Pfalz, Germany
  • Kakheti, Georgia 
  • Santorini, Greece
  • Mendoza and Salta, Argentina
  • Yarra and Barrosa, Australia
  • Casablanca, Colchagua and Maipo, Chile
  • Stellenbosch and Franschhoek, South Africa
  • Napa Valley, United States
  • Vinhedos Valley, Gaúcha Mountain Range, Brazil
Also read: The best regions for wine tourism in the world

grapes in a vineyard during a wine tour

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THE 10 BEST United States Wine Tasting Tours

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  • The ranking of tours, activities, and experiences available on Tripadvisor is determined by several factors including the revenue generated by Tripadvisor from these bookings, the frequency of user clicks, and the volume and quality of customer reviews. Occasionally, newly listed offerings may be prioritized and appear higher in the list. The specific placement of these new listings may vary.

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What is a Wine Tour?

Introduction

A wine tour is a delightful and immersive experience that takes participants on a journey through the world of winemaking. It typically involves visiting vineyards, wineries , and cellars to gain insights into the grape cultivation process, winemaking techniques, and the overall artistry behind producing fine wines. Wine tours offer participants the opportunity to explore picturesque vineyards, witness the stages of wine production, and, most importantly, engage in tastings of various wines.

These tours cater to a range of interests, from the casual wine enthusiast seeking a pleasant afternoon of sampling to the more serious connoisseur eager to delve into the complexities of grape varieties, terroir, and the nuances of winemaking. Wine tours can include guided visits to vineyards, educational workshops, and tastings of different wine varietals . Some tours may also incorporate elements such as food pairings, art events, or cultural festivals, adding an extra layer of richness to the overall experience.

Ultimately, a wine tour is a sensory adventure, allowing participants to appreciate not only the flavours and aromas of diverse wines but also the beauty of the landscapes where grapes are cultivated. Whether you’re a novice or a seasoned wine lover, a wine tour provides an enjoyable and educational opportunity to explore the world of wine in a hands-on and immersive way.

Wine tours come in various forms, each offering a unique experience tailored to different preferences and interests.

Here’s a breakdown of the different types of wine tours:

1. vineyard tours: where the journey begins.

Overview: Vineyard tours are the quintessential wine experience, taking participants into the heart of grape cultivation. These tours showcase the scenic beauty of vineyards and offer insights into the agricultural aspect of winemaking.

Highlights:

  • Vineyard Walks: Stroll through rows of grapevines, learning about the specific grape varieties and the impact of terroir on wine flavour.
  • Guided Exploration: Vineyard experts often lead the tours, providing details about the cultivation process, from planting to harvest.

Ideal For: Those interested in understanding the origin of wines, appreciating the role of terroir, and enjoying a tranquil, picturesque setting.

2. Winery Visits: Behind-the-Scenes Discovery

Overview: Winery visits provide a more in-depth look at the winemaking process. Participants go beyond the vineyards to explore the production facilities, cellars, and learn about the various stages of winemaking.

  • Production Insight: Witness the crushing of grapes, fermentation, and barrel ageing, gaining a comprehensive understanding of the winemaking journey.
  • Cellar Tours: Explore atmospheric barrel rooms where wines age gracefully, absorbing the flavours from the oak.

Ideal For: Those curious about the technical aspects of winemaking and eager to see the transformation of grapes into wine.

3. Wine Tasting Sessions: Sip, Swirl, Savor

Overview: Wine tasting sessions focus on the sensory exploration of different wines. Participants sample a selection of wines, guided by experts who help them discern aromas, flavours, and nuances.

  • Tasting Flight: Sample a variety of wines, often grouped by type or region, allowing participants to compare and contrast different styles.
  • Expert Guidance: Knowledgeable staff or sommeliers provide insights into tasting techniques and share information about each wine.

Ideal For: Both beginners and enthusiasts interested in refining their palate, understanding wine profiles, and discovering personal preferences.

4. Food and Wine Pairing Experiences: A Culinary Symphony

Overview: Food and wine pairing experiences elevate the tasting journey by combining wines with complementary dishes. This type of tour emphasizes the harmonious relationship between wine and food.

  • Gourmet Pairings: Wines are carefully matched with specific foods to enhance the flavours of both.
  • Culinary Events: Some tours include events like wine dinners or tastings specifically designed to pair with various cuisines .

Ideal For: Food enthusiasts and those interested in understanding how different wines enhance the dining experience.

Food and Beverage Pairing

5. Educational Workshops and Seminars: Beyond the Glass

Overview: Educational wine tours go beyond tasting, offering workshops and seminars that delve into the intricacies of winemaking, grape varieties, and regional influences.

  • Tasting Techniques: Learn how to properly taste and evaluate wines, enhancing your appreciation.
  • Expert Talks: Industry professionals share insights into wine production, grape growing, and the history of winemaking.

Ideal For: Those seeking a more academic and in-depth understanding of the world of wine.

6. Barrel Room Tours: Where Magic Happens

Overview: Barrel room tours take participants into the atmospheric cellars where wines age in barrels. It provides a unique perspective on the impact of oak on the flavour and character of wines.

  • Barrel Tastings: Sample wines directly from the barrel, experiencing the evolving nature of maturing wines.
  • Aromatic Ambiance: Enjoy the unique atmosphere of dimly lit cellars filled with ageing barrels.

Ideal For: Enthusiasts fascinated by the ageing process and the influence of oak on wine characteristics.

7. Interactive Grape Picking (Harvest Tours): Hands-On Experience

Overview: Harvest tours allow participants to get hands-on in the winemaking process by participating in grape picking during the harvest season.

  • Hands-On Involvement: Work alongside vineyard workers to pick grapes during the crucial harvest period.
  • Celebratory Atmosphere: Experience the lively and celebratory ambience that often accompanies the harvest season.

Ideal For: Those looking for a more immersive and participatory wine experience during the exciting harvest period.

8. Wine and Art Events: Fusion of Culture

Overview: Wine and art events combine the pleasures of wine tasting with cultural experiences, such as art exhibitions, live performances, or cultural festivals.

  • Cultural Integration: Enjoy not just wine, but also art displays, music, or performances in the winery setting.
  • Themed Events: Wineries may host events around specific cultural themes, creating a dynamic atmosphere.

Ideal For: Those interested in combining their love of wine with cultural and artistic experiences.

9. Scenic Picnic Areas: Nature and Nectar

Overview: Some wineries offer designated picnic areas within their scenic vineyards, allowing visitors to enjoy a relaxing meal paired with their favourite wines.

  • Panoramic Views: Savor your favourite wine amidst stunning vineyard landscapes.
  • Relaxed Atmosphere: Take a break from structured tours and enjoy a leisurely picnic with friends or loved ones.

Ideal For: Those seeking a more laid-back and relaxed wine experience, often coupled with a picnic or outdoor meal.

10. Wine Club Memberships: Exclusive Access

Overview: Wine club memberships offer enthusiasts exclusive benefits, such as early access to new releases, members-only events, and special discounts.

  • Exclusive Events: Members may enjoy private tastings, release parties, and behind-the-scenes tours.
  • Discounts and Offers: Receive special pricing on wines, merchandise, and even accommodations.

Ideal For: Dedicated wine lovers interested in a more personalized and exclusive connection with a specific winery.

11. Transportation and Accommodation Options: Seamless Planning

Overview: Some wine tours go beyond the vineyard, assisting participants in planning transportation and accommodations, making the overall experience more seamless.

  • Guided Tours: Choose from guided tours with transportation provided, eliminating the need for self-navigation.
  • Stay Packages: Some wineries offer accommodations, turning the wine tour into a weekend or extended getaway.

Ideal For: Those looking for a comprehensive and hassle-free wine tour experience, including travel and stay arrangements.

Fine Wines

12. Responsible Wine Tourism: Sip Responsibly, Explore Sustainably

Overview: Responsible wine tourism emphasizes sustainable and eco-friendly practices within the wine industry, encouraging participants to be mindful consumers.

  • Eco-Friendly Practices: Choose wineries that prioritize sustainability, conservation, and ethical practices.
  • Community Engagement: Some tours may involve community projects or initiatives that give back to the local area.

Ideal For: Conscious consumers interested in supporting environmentally responsible and community-centric wineries.

In essence, the diverse array of wine tours ensures that there’s a perfect experience for every wine lover, whether you’re seeking an educational journey, a culinary adventure, or a leisurely exploration of picturesque vineyards.

Wine Tour Summary

In summary, the world of wine tours is a rich tapestry of experiences, each catering to diverse tastes and preferences. From the tranquil beauty of vineyard tours to the technical intricacies revealed in winery visits , and the sensory delights of wine tasting sessions, enthusiasts can tailor their journeys.

Whether seeking educational insights, hands-on harvest experiences, or the fusion of wine with art and culture, there’s a wine tour to suit every palate. With an emphasis on responsible tourism and sustainability, these tours offer not just a taste of exquisite wines but a holistic and mindful exploration of the fascinating world of winemaking.

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Napa Valley Wine Tours

Embark on our truly unique napa valley wine tours, book a napa valley wine tour for as low as $112.50. inquire with a tour planner today also now offering our napa valley join in wine tour, smaller and larger group packages, individual couples and custom private planning is also available with one of our knowledgeable tour planners..

Take a stroll in the lush vineyards and discover the excellent boutique wineries in Napa Valley through California Wine Tours and Transportations. We offer the perfect, most romantics, and thrilling Napa tours for couples, social groups, professionals, or people looking to meet like-minded wine aficionados. Get the best wine tour and transportation services in Napa Valley and experience a Napa Valley wine tasting adventure of a lifetime! Prepare yourself to embark on a journey to the most famous vineyards and wineries in Wine Country with the experts who know Napa Valley and get a wine tour from an insider’s perspective. At California Wine Tours and Transportation, we take the hassle out of wine touring so that you can experience the magic of Napa Valleys in its purest form.

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The Most Charming Napa Valley Wine Tours

Imagine the most perfect wine touring adventure. The experts at California Wine Tours and Transportation offer customized Napa Valley wine tours for a unique and unforgettable experience. Enjoy a range of endless wine tasting options and create a tour that you have always dreamed of. Although many of our clients love a glass of fine wine, they may be stunned by the rustic beauty and fairytale-like charm of the Napa Valley vineyards.

We offer much more than a vehicle and a driver. We offer a complete experience that includes personalized visits, comfortable transportation for the whole of your visit, and the pleasant company of our charming and witty drivers who are extremely knowledgeable about Napa Valley tours.

Whether you are a wine connoisseur or are visiting the Napa Valley as an outing with friends and family, our Napa Valley wine tours will satisfy your needs. Choose any of our Napa Valley tours and experience ultimate style, comfort, and sophistication.

Reserve Your Dynamic Napa Wine Tour Experience With Us

Napa Valley Wine Tour

A wine tour and transportation journey is so much more than just traveling from one place to another. At California Wine Tours and Transportation, we provide you with unforgettable Napa Valley Wine Tour experience. Whether you choose elegant limousines or fun limousine style buses, be ready for a personalized experience with the charming Napa Valley landscape as your backdrop. We bring to you a rustic-chic experience in a luxury vintage setting. Whether you choose to visit multiple vineyards in exclusive private tours or want to enjoy a day of wine tasting in California’s Wine Country in a join-in style, we have you covered. Get ready for an intimate, light-hearted, and truly enjoyable journey through the world-famous Napa Valley and discover the hidden gems through our well-informed tour guides. Along the way, you will experience:

  • Pick up location of your choice and all of Wine Country
  • Discover multiple charming vineyards and wineries in a day
  • Take in the gorgeous and awe-inspiring views of the rolling Napa Valley vineyards
  • Taste some of the world’s most aromatic and delicious wines along the way
  • Learn the culture and history of Wine Country local winemaking
  • Dine on a delightful picnic lunch served at a winery
  • Share the experience with wine lovers
  • Enjoy the company of an informed and amicable tour guide
  • Experience the real Napa Valley with our unique Napa Valley Tours.
  • We have the #1 Rated Napa Valley wine tours!
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Bring your guests with you to this wonderful wine tasting and transportation adventure. We can plan your entire day from start to finish and offer you transportation from the airport to the hotel to the winery.

Come Join Us On One Of Our Curated Napa Valley Wine Tours

Holding wine glass on a Napa Valley Wine Tour

California Wine Tours and Transportation offers you a one-of-a-kind experience that is not offered by any other Napa Valley concierge service. We have a phenomenal ability to make Napa Valley truly accessible and enjoyable for all our clients. Whether you are looking for an intimate romantic getaway, an exclusive celebratory trip with family, or a corporate retreat, California Wine Tours and Transportation can make a highly personalized itinerary for you to ensure a memorable trip. Just sit back and let us take care of your planning and traveling.

We offer a wide range of options from riding in a luxury convertible to wine touring in private limousines , town cars, or party buses. Enjoy the stunning scenery, mouthwatering aromas, and divine tastes of Napa Valley’s world-class vineyards and wineries. Each Napa Valley tour includes:

  • Experience the real Napa Valley tourism

Get acquainted with the world of wine and Napa Valley! This beautiful spot of bountiful nature is perfect for Napa Valley couples, locals, visitors, friends, families, and wine connoisseurs.

Book One Of Our Napa Valley Wine Tours Today!

When you book a Napa Valley wine and transportation, you will experience Napa Valley like a local. Do not be worried about getting lost, missing out on hidden gems, or risk driving when drinking. Do not waste your day finding the perfect place for lunch or a spot for a scenic picnic. Our Napa Valley Tours will offer you everything from comfortable, luxurious, hassle-free travel straight from your doorstep.

Plan your itinerary exactly according to your desires. We offer you:

  • Exceptional airport to hotel to winery transportation with professional chauffeurs
  • Tour planning from the beginning to the end
  • Excellent recommendations and freedom to reserve wineries directly

Reserve your Napa Valley tour today and choose the wineries that you would like to visit. We will create a custom itinerary based on your preference and tastes that are guaranteed to please all the guests!

Our Napa Valley tour can begin once we pick you up from a hotel. Some vehicles will be provided complimentary champagne as they relax in the plush seats and see the breathtaking view of Napa Valley. Get to know your fellow wine lovers, explore the gorgeous Napa Valley landscapes, experience world-class wines, and five-star dining with us.

Make the most of your summer by exploring the gorgeous world-famous are on one of our Napa Valley tours today!

More Information on Napa Valley tours and towns

A napa wine tour through the carneros region.

Napa Valley Wine Tour at Artesa Winery in Carneros region of Napa Valley

The Carneros appellation is considered the crossroads of both Napa and Sonoma Valley where the two major wine regions collide. Along with this, it is known to produce some of the finest Sonoma Valley chardonnay, pinot noir and sparkling wines. Also it should be noted that the climate with the bay breeze and foggy mornings make for the perfect growing region of these Sonoma varietals. In addition it is the perfect halfway area for a Napa or Sonoma wine tour if you are coming from San Francisco or anywhere in the bay area. Finally It is also home to the oldest winery in all of California. What winery is that you ask? None other than the Historic Buena Vista Winery. Founded by Agoston Haraszthy in 1857.

Wineries and convenient spots for lunch or dinner

Our Partners in the Carneros Region: Artesa Vineyards & Winery , Calmere Estate , Etude Winery , Domaine Carneros , Dominus Estate Winery , Buhman Estate Vineyards, Madonna Estate Winery and Cuvaison Estate Wines

Savory Eats close by: Farm at Carneros , Boon Fly Café and Stanly Lane Smokehouse

Hotels on Hwy 121: Carneros Resort and Spa

Artesa Winery

Located in the steep foothills of Mt. Veeder overlooking Los Carneros, the rocky soils and maritime climate of our Estate Vineyard produce world-class pinot noir and chardonnay. Learn More and visit Artesa winery

Staying in downtown Napa and want to take a Napa Valley Wine Tour?

Napa Valley Vineyards

Napa is the largest of Napa Valley’s six towns. Apart from this it is conveniently located just about an hour north of the San Francisco Bay Area and an hour South of Sacramento. It undoubtedly offers an array of hotel options, art galleries, boutique shops, tasting rooms and exquisite restaurants it caters to all generations.

Note-worthy Napa Wine Tours: Darioush , Domaine Carneros , Calmere , Jarvis , Silverado and Chimney Rock

Savory Eats: Morimoto , Angele , Celadon , Cole’s , Bistro Don Giovanni , Ristorante Allegria and Torc

Accommodations: The Westin Verasa Napa , The Archer Hotel Napa , The Andaz , The Embassy Suites , The Napa Valley Marriott , Hilton Garden Inn

If you’re touring Napa Valley, you will more then likely drive through Yountville

Without a doubt the town of Yountville is among the most charming little Napa Valley regions you will come across. Known for its Michelin starred restaurants, award winning Napa Valley tasting rooms and luxurious accommodations. Talk about being transported right into your very own hallmark movie.

Note-worthy Yountville Wine Tours: Domaine Chandon , Bell Wines , Robert Sinskey , Stags’ Leap Winery and Cliff Lede Vineyards

Savory Eats: Bottega, Mustards Grill, The French Laundry , ad hoc + addendum , Brix , Bouchon and R+D Kitchen

Accommodations: Hotel Villagio , Bardessono , Northblock and Napa Valley Railway Inn

Popular stops on a Napa Valley Wine Tour in Oakville, Ca

Wine country grocery store in Oakville

Right off Napa Valley’s Highway 29 is the small town of Oakville. How small you may say? Well if you blink you quite possibly could miss it. Furthermore, that does not mean that its bold Napa Valley wines do not pack a punch. Whereas you will find the flagship Oakville Grocery deli known throughout the Napa Valley for its delicious picnic spreads. It acts as the perfect wine tour lunch stop for all locals and visitors alike.

Note-worthy Rutherford Wine Tours: Pestoni Family Estate Winery, Grgich Hills, Honig Vineyard & Winery, Mumm Napa, Fleury Estate winery, Alpha Omega Winery, and Frog’s Leap Winery

Savory Eats: Rutherford Grill, and Bistro at Auberge du Soliel

Accommodations: Auberge du Soliel, Maison Fleurie, and Rancho Caymus

Rutherford, Napa Valley

Refined with a touch of rustic Napa Valley, Rutherford will not disappoint. This area was once a riverbed and known for its unique soil. Producing some of the best Napa Valley Cabernet with an element of spice known at the “Rutherford Dust”. Also, home to the iconic Napa staple Rutherford Grill because what is better than comfort food paired with award winning Napa Valley Wines?

St Helena Wineries, Restaurants and Accommodations

Napa Valley Wine Tour activities in St. Helena

As you venture further north to the town of St. Helena you will be greeted with even more small-town culture. St. Helena is in the center of the worlds famous vineyards of the Napa Valley. Clearly perfect for those with a love of the outdoors and Napa Valley viticulture. Want to enjoy a breath-taking picnic with epic views? Particularly our dreamy Napa Valley Wine Tours will have you falling in love all over again. St. Helena is not only the center of historic Napa Valley Wines, but also the home to some of the best views around.

Note-worthy St Helena Wine Tours: Beringer Winery , Louis Martini Winery , Charles Krug , Pride Mountain Vineyards ., Piazza Del Dotto Winery & Caves , V. Sattui , Brasswood Cellars

Savory Eats: Farmstead at Long Meadow Ranch , Press , Charter Oak Restaurant , Goose and Gander , Model Bakery and Gott’s Roadside

Accommodations: Harvest Inn , Southbridge Napa Valley , Wydown Hotel , Alila Napa Valley , Meadowood Resort

Calistoga Wineries, Restaurants and Accommodations

At the peak of the Napa Valley you will find the historic town of Calistoga. With its old western charm its easy to feel like you are transported back in time. With always something new to discover the Napa Wine Tasting experiences run far and wide. From higher end exclusive Napa Wineries to smaller family owned boutique estates there are a plethora of wineries to choose from for your Napa Valley Tour.

Note-worthy Calistoga Wine Tours: Castello di Amorosa , Tamber Bey Vineyards , Schramsberg Vineyards and Chateau Montelena Vineyards

Savory Eats: Sam’s Social Club , Solbar , Calistoga Inn Restaurant and Brewery , and Buster’s Southern BBQ

Accommodations: Solage Auberge Resorts , Indian Springs Calistoga , and Four Seasons

The Beginner’s Guide to Going Wine Tasting for the First-Time

by Tiffany Cook | May 12, 2020 | Wine Tasting | 0 comments

The Beginner's Guide to Going Wine Tasting for the First-Time

Wine tasting season is just around the corner, which means it’s time to start planning your vineyard trips. But if you’ve never been on a wine tasting tour before, you may be unsure of the protocol that you should follow. 

If you’re new to the experience, we want to make sure you have the best first time possible, so we made this handy wine tasting guide so you know what to expect before you hit the road.

What is Wine Tasting?

Wine tasting has existed since the beverage’s inception centuries ago, and revolves around a sensory examination of the wine’s characteristics. Modern day wine tasting has become a kind of warm weather staple for wine-lovers and allows them to visit their favorite wineries and vineyards, try different selections, and purchase them directly from the producers. The wine tasting experience provides a unique opportunity to see where the grapes are grown, processed, and fermented while giving visitors the ability to meet the winemakers themselves.

Couple wine tasting near sunflowers on a sunny day

Wine Tasting Tips

If you’re just starting out, you’re probably wondering “ how do I go wine tasting at wineries ?” “What does it entail?” “What do I need to know before I go?” We’ve got you covered!

Here are 10 helpful tips for wine tasting beginners .

1. Dress for Comfort

It’s crucial to dress correctly for your wine tasting experience. You’ll be walking all around the vineyard seeing where the grapes are grown and learning about the growing process, so unless there is a dress code, wear comfortable and casual clothing. Your choice of shoes can mean the difference between a good and great time. Wear shoes you don’t mind walking around in a while, so no heels! 

You’re going to want to stick to dark colors so if you spill wine on yourself, you don’t end up with a permanent visible red stain. Avoid dangling sleeves and if you have long hair, tie it back—you don’t want things knowing over glasses of getting in your way! As you walk through the vineyard, you aren’t going to have enough hands to hold your glass, food, notes, and stuff, so bring a small bag to keep everything handy and accessible.

Oregon wine tasting room

2. Plan, Plan, Plan!

Going wine tasting with a plan will help prevent you from overspending. A wine tasting experience can cost $15 – $20 and there are so many choices available, so it’s easy to overspend. Come prepared with a plan and budget ahead of time so you know how much you’re going to try. The best way to prepare is to get a list of the wines that will be at the event and decide which are at the top of your list before starting. Don’t forget to bring enough money to go home with a bottle of your favorite wine as a souvenir… or three.

Wine tasting staff explaining wine to first-time tasters

3. Ask Questions

The knowledgeable tasting room staff will gladly tell you about the wines they pour, so it’s the perfect opportunity to ask them all of your questions. There may even be an opportunity to meet with the winemaker! Prepare a list in your notes so you can remember everything you’re curious about.

Learn about the history of the vineyard or why they chose a specific cultivar of grape to make their wine. Tasting room staff and winemakers are a great resource for curious minds—both professional and amateur—so ask them any questions you may have regarding the process or about wine in general. They love the enthusiasm!

Winemaker teaching beginner wine tasters about grapes in Oregon vineyard

4. Practice Proper Technique

When wine tasting, it’s critical that you hold your glass correctly. It may seem like a silly detail, but in reality, using the proper grip will enhance your experience. If you hold it by the bowl, your hand’s warmth can alter the flavor and smudge the glass.

Hold your glass by the stem and swirl the wine before you drink. This increases the oxygen content in the glass and helps the wine “breathe,” which will give you the best flavor.

5. Use Your Nose

Tasting requires more than just your mouth—a significant portion of taste comes from your nose’s olfactory receptors.

This means that you probably should avoid wearing any perfume or cologne on your wine tasting trip because their strong scents can impede your ability to appreciate the delicate flavors of the wines you’re tasting. This is also just good etiquette when being considerate of other tasters at the winery, and sometimes you’re not even allowed to wear scents. 

In general, it’s good practice to smell a wine before you drink it so you can get acquainted with the notes. It may also clue you into whether a bottle has gone bad—if it smells musty or like raisins, chuck it.

Man smelling wine during wine tasting tour

6. Rinse and Repeat

When you’re drinking a bunch of wine, it’s important to make sure that you don’t get dehydrated. Drink some water throughout the event to prevent getting lightheaded or thirsty. It’s also good practice to rinse out your glass in between tastings to prevent the competition of flavors. Start out with lighter wines and work your way to darker selections—the darker the wine, the more intense the flavor will be and the harder it will be to compete with in flavor.

Pouring red wine at table during wine tasting tour

7. Eat Some Sustenance

If you go wine tasting on an empty stomach, you can accidentally get drunk quickly or wind up feeling nauseous. This will make it hard to enjoy the rest of the experience. Combat this by eating a light meal before going wine tasting to give yourself something to soak up the alcohol. Often there’s food at the tasting room that you can eat during the event, but you can throw a snack or two in your bag just in case.

8. Spit it Out—It’s OK

Woman pouring wine at Oregon tasting room

Many seasoned tasters also spit into a spittoon when they’re done with each wine. It’s a totally acceptable common practice to spit out or pour out wine that you don’t like. Don’t worry about wasting wine. Practice spitting at home before going wine tasting. Since you’re all spitting into a communal bucket, it’s important to balance speed, force, and distance so you don’t get backsplash on you!

9. Don’t Worry About Red Teeth

Unfortunately, one of the struggles of wine tasting is the cruel reality that too much red wine will dye your teeth red. When you hit the vineyards, it’s nice to keep it under control so you can keep those pearly whites sparkling. Keep in mind though, that everyone has the same problem, so no one is going to be thinking about your red teeth any more than their own.

You may have a desire to brush your teeth right after a day of wine tasting, but the combination of the wine and toothpaste can strip the protective enamel right off of your teeth. Stick to drinking water and chewing gum when you’re done and you’ll be golden.

10. Just Have fun!

Don’t get stressed out with doing everything the way the pros do it! You can be serious about your wine tasting experience, but the most important thing is to have fun and smile. It’s the perfect opportunity to spend quality time with friends or family while feeling classy and chic. There’s no test at the end of the tasting and you don’t need to impress anyone. Just enjoy it! 

Wine tasting group standing in front of helicopter on Tour DeVine trip

Tour in Style

Unsure where to start? Here at Tour DeVine, we offer memorable helicopter wine tours to those living in or visiting Oregon’s Willamette Valley. Book a wine tasting tour like no other when you and your friends or family climb aboard our helicopter. Choose from several different wine tour packages that allow you to travel in style to some of Oregon’s best vineyards in the Willamette Valley AVA , Eola Hills , & McMinnville . 

Still nervous about the process? We’ll brief you on wine tasting steps during your tour so you’re not without guidance! What are you waiting for? Contact us today to schedule the wine tasting tour of your dreams.

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what is wine tour

In the movie "Sideways," the character of Miles Raymond gives his novice wine-touring companion Jack a lesson on wine tasting. Besides telling his friend to tilt the glass of wine on its side to observe whether the color extends out to the rim, he advises Jack to stick his nose deep into the goblet for a good, long sniff. When Miles submerges his own nose in his wineglass, inhales and exclaims that he smells citrus, strawberry, passion fruit, asparagus and a flutter of nutty cheese, Jack looks puzzled.

It's this wine sniffing behavior that bewilders neophyte wine tasters who, like the character of Jack, want to ask the obvious question: "When do we get to drink it?" But perhaps the movie's popularity with audiences is a testament to the perfect pairing -- wine snob with wine oaf. No matter where you fall on the wine connoisseur spectrum, there's a place for you in the wine country.

Wine tours are educational experiences. Besides tasting wine, you'll tour the vineyards and walk the rows of the season's harvests. Depending on the time of year, you may even be invited to pluck a few grapes and sample them straight from the vine. After returning from the vineyard, you'll head inside to visit the production area of the winery. Tours culminate in wine tasting.

A wine tour can last anywhere from an afternoon to two weeks. Some people tour in cars, limos and vans -- others on bikes and even kayaks. And some vacationers even squeeze in a game of golf or a cooking class between tours. Most wineries are open to the public a large part of the year. If you live within driving distance, you can hop in the car and spend the afternoon touring the winery and come home that evening with a new addition for your wine cellar. If you're in the mood for a vacation, you can tour multiple wineries every day.

Why do wineries open their doors to the public? To sell wine. After strolling through the sun-drenched rows of vines and sipping on a few pinots and merlots, it's unlikely you'll leave the tour empty-handed. What else should you expect from a wine tour?

What to Expect on a Wine Tour

Planning a trip to wine country, wine tasting 101.

There are two ways to take part in a wine tour: You can plan an itinerary on your own, using a map and the Internet. Or you can enlist the guidance of the many tour companies that plan wine tours. If you've never been on a wine tour before, you might like one planned by a professional tour company.

If you're touring on your own, the costs are minimal. The winery typically doesn't charge for the wine tour and sometimes provides a sample of wines for free. More often, there's a small charge to cover the cost of sampling. If you want to taste a specialty wine, such as ice wine, expect an additional charge.

If you decide to participate in a wine tour arranged through a tour operator, expect to spend more. The tour operators provide transportation between wineries. The final cost depends greatly on the area you're touring. A one-day trip that encompasses several wineries in the Sonoma Valley of California may cost a little more than $100, while a two-week excursion through Bordeaux, France, will be in the thousands.

Even within one tour company you'll find variable prices. Some companies provide van transportation and shuttle groups of 15 or more from vineyard to vineyard. They may also work with intimate groups where transportation is a limo, horse-drawn carriage or hot air balloon.

Whether you're on your own or traveling as part of a group, once you arrive at the winery, most tours are similar. You'll walk through the vineyards while your host discusses the types of grapes grown in the region. Once you return from the vineyards, your host will explain the different stages of wine making. You'll see wine in stainless steel vats and oak barrels that are in different stages of the aging process. You then enter a tasting room where you can sample from four to six different types of wine.

After the wine tasting, you'll have time to visit the winery's gift shop to make a purchase. If you're visiting more than one winery, it'll be time to move to the next stop. Some wineries provide live music or gourmet meals on certain dates, and some tour operators plan meals or other extras as part of their tour package. It's important to know exactly what you're getting when you make plans. If a meal isn't offered, ask for recommendations before heading home. The cumulative affect of sipping wine throughout the day, particularly in warm weather, can be offset by putting some food in your belly.

Some wineries will allow you down into the caves where the wine is aged. In these catacombs, your host will explain the importance of temperature-controlled storage during the aging process. Some wineries allow participants to sample wine directly from the aging barrels. There are tickets attached to the barrels, so when you find a wine you like, take a ticket. Once you're aboveground, you can purchase a bottle of the wine you thought was tasty.

The first step in planning a wine tour is deciding where you'll visit. In the United States, the Sonoma and Napa Valleys of California are well known for their vineyards. Michigan, Oregon and the Lake Erie and Niagara regions are also popular destinations. Internationally, France is home to Bordeux, Burgandy, Champagne, Loire and Rhone. In Italy, Tuscany, Sicily, Veneto and Fruili are all popular destinations.

While it's possible to enjoy good wine and have a great experience spending one afternoon in a single winery, for a nice regional wine tour, schedule three or four days. If you're traveling internationally, you may want to allocate up to two weeks. On international trips, the tour schedule typically includes small breaks to visit tourist destinations in the area.

Once you have a destination in mind and know how long you plan to spend in the region, it's time to make reservations. Schedule your wine tour during the growing season. In Europe and North America, that's April to October. In New Zealand, visit during February or March to witness the grape harvest. While some wineries allow visitors during the winter months, when the grapevines are dormant, you'll miss out on the awesome experience of walking through the rows of grapevines with fruit hanging heavily as far as the eye can see.

When making reservations, it's also important to know exactly what's included in the price. Ask about accommodations, transportation and meals. If you're traveling by airline, ask if they arrange transportation from the airport or if you should do that yourself. The best way to ensure there are no unpleasant surprises on your wine tour is to ask plenty of questions.

If a traditional wine tour sounds too stuffy or dull, try an alternative:

  • Tour the wineries on your bike.
  • Combine wine with golf. Many areas that are home to wineries also have top notch golf courses. Spend the morning on 18 holes and the afternoon touring a winery.
  • Be green. On a sustainable wine tour, the host will explain the process of organic farming, go into detail about the special care given to the grapevines, and demonstrate the process of producing organic wine.
  • Participate in wine boot camp. You'll get to spend two or three days harvesting grapes, sorting them and participating in the blending and fermentation process.

A wine tour is a learning experience. So if you don't know anything about wine before you go, that's OK. While most wine tours are filled with others who want to learn, it's easy to feel intimidated the first time you attend one. Knowing the proper way to taste wine may give your confidence a boost.

When you enter the wine tasting room, your host will greet you with several samples of wine. The host will pour one sample and describe both the smell and the taste. Hold the glass up to the light and notice the color. A bright, clean color signifies quality. Tilt the glass slightly to the side. Younger wines will maintain uniform color throughout, while older wines will lose their coloring and become translucent close to the rim.

Smell the wine before drinking. The scent of vinegar or prunes signify that something went wrong with the aging process. The wine is either too acidic (vinegar scent) or has been exposed to air and has oxidized. Wine that has oxidized will develop a prune-like scent and an off taste similar to cough syrup. Smells of flowers, vanilla, coconut, oak and even toasted bread all signify quality wine.

Take a small sip of the wine and let it spread through your mouth. Concentrate on the different flavors of the wine. Listen to how the host describes the flavor and compare that to how it tastes in your mouth.

Next comes the part that many people find awkward: Do you swallow the wine or spit it out? Either is perfectly acceptable. They'll be spitting buckets available, but you can swallow also. Over the course of one day, a person on a guided wine tour may end up sampling 12 to 18 different wines, so many people refrain from swallowing all of the samples.

The host will begin the tasting by offering samples of dry white wines and move to dry reds. The dessert and other sweet wines are saved for last. Wine tours are great fun, and there's no reason to worry about a stuffy atmosphere. If you show up prepared to learn and are interested in broadening your wine tasting horizons, you're sure to enjoy yourself.

  • If you're organizing your own tour, find out the hours of operation for each winery. Most wineries will try to accommodate anyone who shows up, but it's good manners to check the Web site and confirm hours before you drop in.
  • Call ahead if there are more than a dozen people in your group. If it's not a holiday weekend, many wineries offer a private tasting room for larger groups.
  • Don't chat with others while the host is explaining the wine-making process.
  • Don't monopolize the host's attention with your own questions.
  • Never touch anything unless the host invites you to do so.
  • During the tasting, keep in mind that no one likes every type of wine. Don't offer your opinion on a particular wine unless you're specifically invited to do so.
  • If you don't care for a particular sample it's perfectly acceptable to dump the remainder of your glass into the spit bucket.
  • If you really like a particular wine, it's acceptable to ask for one refill. But proper etiquette dictates that you then purchase a bottle before leaving.
  • If you use the spit bucket, lean directly over the bucket and be neat. No spitting on the table, floor or your neighbor.

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  • Aspler, Tony. "Winery Etiquette." Elle Canada. (June 15, 2009)http://www.ellecanada.com/living/winery-etiquette/a/25124
  • Finn, Robin. "Wine, Weddings and Tours by a Princess." New York Times. May 8, 2009. (June 12, 2009)http://www.nytimes.com/2009/05/10/nyregion/long-island/10Rprofile.html
  • Jackenthal, Stephani. "Many Roads Await the Cycling Oenophile." New York Times. June 11, 2006. (June 15, 2009)http://travel.nytimes.com/2006/06/11/travel/11journeys.html
  • Latt, David. "Wine Boot Camp Chronicles." PeterGreenburg.com. Oct. 20, 2008. (June 12, 2008) http://www.petergreenberg.com/2008/10/20/wine-boot-camp-chronicles/
  • Newnham, Blaine. "Golf and Wine Mix in Wine Region." Seattle Times. May 1, 2008. (June 15, 2009)http://seattletimes.nwsource.com/html/golf/2004383516_golfwines01.html
  • New York Times. "A Two Wheeled Tour of Wine Country." May 27, 2009. (June 15, 2009) http://frugaltraveler.blogs.nytimes.com/2009/05/27/a-two-wheeler-tour-of-wine-country/
  • Sachs, Andrea. "A 'Sideways' Glance." Washington Post. June 25, 2006. (June 12, 2009)http://www.washingtonpost.com/wp-dyn/content/article/2006/06/23/AR2006062300728.html

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Srn member links, 10 tips for attending a wine tasting.

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As a wine lover, going to a wine tasting is one of the most exciting things you can do. But if you're new to these events, they might seem overwhelming, and even a little intimidating. At Wine Spectator 's annual tasting events, the New York Wine Experience Grand Tastings in the fall and the Grand Tour in the spring, there are hundreds of world-class wines to taste, so there's no time to be bogged down by questions of etiquette or strategy. Here, our staff share their advice, from personal experience and interviews with other wine pros, for attending and enjoying a wine tasting.

1. Dress for the event

Dress in dark colors (the better to hide spills), avoid dangling sleeves (so you don't cause spills) and consider the venue to suss out the appropriate dress code. Women should consider wearing flats or low heels for comfort. If you have long hair, tie it back so you can spit easily (see tip No. 5) or keep a hand free to hold it back. And if you’re going to carry anything (tasting book, notebook, smartphone or tablet), bring a purse or have deep pockets to stash it. Carrying a wineglass around means you’ll only have one hand free for holding a plate of food, shaking hands with winemakers and taking notes.

2. Don't wear fragrance

Smell is a huge part of tasting. It's impossible to appreciate all the aromas of a delicate Riesling or a layered Cabernet Sauvignon when the air is heavy with perfume, cologne or smoke, so be mindful not to introduce any unwanted aromatics to the tasting area— it's just proper tasting-room etiquette . You don't want to miss out on the nuances of the very wines you're trying to enjoy. And you don't want to be the answer to, "What's that smell?"

3. Come up with a plan for tasting

A basic plan involves browsing your way through the aisles, working from light wines to heavier ones: Start with sparkling wines, then fresh whites and move on to richer whites and tannic reds. But you can get a lot more focused with it: A survey of the wines of Italy? A comparative tasting of only one variety such, as Pinot Noir, from different appellations? All up to you.

At the New York Wine Experience, senior editor Tim Fish likes to aim for two main goals: Taste the classics, and explore the unfamiliar. If you want to try the biggest names, such as the Bordeaux first-growths, head there first before the crowds form; then skip the busiest tables and fit in new discoveries.

If you're coming prepared with a list of must-visit producers, branch out a bit and allow for some spontaneity , suggests senior editor James Molesworth. After you get your sip of Château Haut-Brion , look at the wineries pouring on each side of that booth—if you've never tried one of them, now is your chance.

How you determine your likes and dislikes requires exposure to different wines , notes senior editor James Laube. He doesn't just spend a whole tasting pinpointing the types of wine that give him the most pleasure. He also visits, or revisits, wines that inspire other people, if not necessarily him. By doing this, you can gain a better understanding of why you like certain wines.

Polish off the evening with something unforgettable, like a glass of sweet wine such as late-harvest Riesling, Sauternes or Port. Laube likes to finish with Champagne, which he calls the “perfect palate cleanser.”

4. Eat something

Tasting wines (and maybe drinking some too) on an empty stomach is a recipe for getting drunk quickly and not being able to enjoy the rest of the event. Remember to eat beforehand, and if there’s food offered at the tasting, take a break to eat there too. Drinking water in between wines helps to stay hydrated.

5. Remember to spit (at least most of the time)

Yes, you’ll be tasting good wines, and yes, no one likes to “waste” wine, but those tasting-size pours really add up—and quickly at that. To get the full experience of the event, you’ll want to pace yourself by spitting wine as you go. That's why there are buckets on every table. Unglamorous maybe, but take heart—all the pros do it. Don't be shy, says Fish ; the winery staff are used to it. And if you don't want to finish a wine, pour out any leftover from your glass into one of the spit buckets as well.

On spitting, our resident expert, Dr. Vinny, tells us : Practice at home first, don’t do it too hard or too slow, and get close to the spit bucket. If you’re spitting into a full shared bucket, you’ll want to spit slowly to avoid backsplash (ew!) or you can ask to have the bucket changed out or find another receptacle. If there’s a crowd around the spit bucket, you might want to wait to take a sip of wine until you can get closer.

Dr. Vinny also weighs in on whether you should rinse your glass between pours : It's not necessary, unless you're switching between red and white or sweet and dry, or you had a flawed wine. And if you're going to rinse, Vinny says the best way to do that is to use a splash of wine instead of water, but water is not a terrible faux pas .

6. Take notes

You may swear you'll remember the name of that fantastic red from Italy, but even if you're spitting consistently, a couple dozen wines and a day later, you'll be struggling to recall whether you preferred the Chianti Classico or the Brunello at the booth next to it. If you’re using the tasting as a scouting trip for bottles you want to buy, remember to bring something to write with so you can take notes, or use your phone's camera to document the wines you liked. Not sure how to describe what you're tasting? Dr. Vinny has some tips for you . But your method can be as simple as a plus or minus sign next to the name of the producer or the wine on the tasting sheet , says Laube.

7. Think ahead about the red-wine teeth dilemma

It’s an unfortunate side effect of the wine-tasting business that drinking red wine can stain your teeth . Unless you want to leave the event with a purple-tinged grin, think ahead about how you’re going to manage this. Brushing your teeth right after wine tasting can strip your teeth of protective enamel. The better route is to remember to drink water and maybe bring some chewing gum for when you're done, says Laube.

8. Talk to the winemakers

Wine can be more fun and memorable when you know the story behind the bottle. At both the Wine Spectator New York Wine Experience and the Grand Tour, winemakers and winery owners come to pour at the event, so take the time to talk to them! If you have any questions about styles, grapes, vintages or regions, they are a great resource. If you’re polite and enthusiastic, they’ll want to answer your questions and make a connection—that’s why they’re there.

9. But don’t hog the booth

If plenty of guests are clamoring to get a taste, don't monopolize the table or block the spit bucket. Take your glass and move away to give others a chance and to avoid being jostled, or step to one side to continue your conversation with the winemaker while allowing them to pour for others.

10. Have fun

Some people get very serious when they’re tasting wines, but remember it’s OK to smile and have a good time too. You’re tasting wine, not attending a tax seminar, and you will not be quizzed at the exit doors.

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World-class wine tours and tastings are at the heart of Napa Valley’s allure. With more than 400 wineries scattered throughout the region, the options span the gamut from boutique wineries to prominent brand name producers. Local tourism agencies offer private wine tours, group tours, and transportation, making it easy for travelers to make the most of Napa Valley’s wine routes. Search by city or view all wine tour options in Napa Valley.

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13 Best California Wine Tours for Learning, Sipping, and Sightseeing

Sip your way through the Golden State on these California wine tours.

Anne Olivia Bauso is a travel writer and hotel expert based in New York City. She has written hundreds of hotel reviews, from 5-star Ritz-Carlton properties to treehouse eco-resorts in the jungle.

what is wine tour

Large swaths of beautiful California countryside are dedicated to the production of wine, with boutique and big-name wineries alike producing some of the most famous varietals in the world. After all, Napa Valley wines are up there with Burgundy and Bordeaux in terms of clout.

Idyllic vineyard visits are a lovely part of the California experience, but they're not without their behind-the-scenes stressors: There's the Google mapping, the hours-checking, and of course, the driving or arranging of transportation. Plus, there are literally thousands of California wineries and vineyards to choose from — 3,600 by one count. Even after narrowing it down to a certain region, you're looking at dozens (if not hundreds) of prospective properties.

There is an easier way. Guided wine tours take the legwork and logistics out of the trip. All you have to do is admire the rolling scenery and sip delicious wines at each stop. Maybe take a note or two, if you're so inspired, and doze off as your driver gets you home safely.

The best California wine tours can be geared toward anyone, from total newbies and nightly sippers, to pinot lovers hoping to discover more great reds and couples looking to relive a trip to Provence. They're intimate affairs that favor luxury vehicles and small vans to 50-person buses. The following California wine tours have earned high praise for their tailor-made itineraries and unfailingly kind, informative — and sober — guides and chauffeurs.

Painted Ladies Wine Country Tour

Painted Ladies Tour Company is beloved for their San Francisco city tours tootling around in a (very on-theme) vintage VW bus. The family-run operation also spins their retro wheels through legendary Sonoma Valley on small-group tours to up-and-coming wine producers. Past guests rave about the friendly guides, great road-trip vibe, and the thoughtfully selected lineup that includes an Italian winery for lunch. And don't worry — you'll get a Golden Gate Bridge photo op.

Toast Tours

If your group has some beer and whiskey fans in the mix, this Paso Robles company is an excellent choice. Groups aboard Toast's 12-person shuttle buses can visit distilleries, micro-breweries, and even a cidery, as well as local wineries. ( Tablas Creek Vineyard is a favorite for its organic Rhone-inspired wines and herd of cute alpacas.) Other tours can combine wine country with two classic California sites: Hearst Castle and Pismo Beach.

Edge of the World Tours

This local favorite does tours around San Francisco and Sonoma Wine Country. They visit both boutique and commercial wineries, highlighting local flavors and generous pours. Take the nine-hour Great Wine Tour with up to 13 other people in a van that takes you to three different wineries, lunch in historic Sonoma village, through scenic Sausalito, and to a photo stop at the Golden Gate Bridge. Or, create your own bespoke tour like a walk through the Giant Sequoias followed by a wine tasting in the Sierra foothills.  

Bin 415 Private Tours

Something that sets Bin 415 apart is the fact that its guides are certified sommeliers, so they really, really know their stuff. The SF-based tour group organizes private, totally custom wine trips (via Mercedes SUVs, no less) exploring Sonoma and Napa's celebrated varietals. Guides and the vintners themselves illustrate everything from harvesting grapes to bottling. Lunch is a highlight, with past stops including French country cooking (at The Girl & the Fig in Sonoma) and farm-to-table New American (at Farmstead at Long Meadow Ranch in St. Helena). For those looking to splurge, Bin 415 will try to snag coveted French Laundry reservations.

Squire Livery Tours

While some winery tours embrace the flash factor — Segways! limo vans! party buses! — the three-person team at Squire Livery Tours keeps things sweet and simple with a two-car fleet and a hosting style that's nothing short of a delight. Run by the knowledgeable Kent Higginbotham, a true Napa/Sonoma connoisseur who's lived in the valley most of his life, Squire lets you be as hands-on or -off as you'd like — let them know what you'd like to try (you could, for example, mention that you're a sucker for riesling or want to learn more about cabernet sauvignon) or simply leave everything to the guides. When possible, they'll arrange for private tastings at times when the estate is closed to the public, something vintners often do for VIPs and industry insiders. Past guests regularly gush about Squire guides' expertise and genuine warmth, and report never feeling rushed or overwhelmed.

Baja California Wine Tours

If you're visiting San Diego, consider swapping the craft breweries of North Park and Ocean Beach for the highland vineyards of northwest Mexico. With San Diego as its starting point, Baja California Wine Tours leads day trips or even overnights to the famous Valle de Guadalupe, where the altitude, soil, and Mediterranean-like climate grow everything from chardonnay to malbec. Spectacular mountain scenery is a given, and tours can include stops at a 19th-century horse ranch, the studio whose water tanks were used to film Titanic and Deep Blue Sea , and laid-back Mexican beach towns like Ensenada and Rosarito for fresh ceviche and horseback-riding on the sand.

Food & Farm Tours

A day dedicated to wine, cheese, and baby goats? Irresistible. Food & Farm Tours celebrates Northern California's glorious food scene with tours to artisanal food producers and organic farms in Marin and Sonoma counties. The most popular circuit goes to Hog Island Oyster Farm , Cowgirl Creamery , and Brickmaiden Breads , but tailored tours can include sampling crave-worthy sparkling honey wine at Heidrun Meadery or certified organic whites and reds at McEvoy Ranch .

Sustainable Wine Tours

Sustainable Wine Tours specializes in day trips exploring Santa Ynez Valley, one of the five viticultural areas in Santa Barbara wine country. At the helm of Tesla SUVs or Mercedes Sprinters, tour guides bring small parties to a handful of the region's friendly, family-owned wine operations for private tastings. While sampling bottles and charcuterie boards, guests learn about the winemaking process — from picking fruits to fermenting — from estate owners and winemakers.

Noble Wine Tours

Even if you consider yourself somewhat of a wine expert, trying to nail down which of Napa and Sonoma's hundreds (and hundreds ) of wineries to visit is daunting. Noble Wine's Austin Smith takes research out of the equation with his bespoke itineraries based on guest likes, preferences, and interests. Have a thing for pét-nat? Want to visit the winery that put Napa on the map after famously dethroning noble French wines in a blind-tasting competition? (Wine rookies without a clue where to begin are in great hands, too.) Nearly everyone who's vineyard-hopped with Noble praises Smith for his courteousness, professionalism, and insane knowledge on all things California wine. He also doubles as a photographer, keeping a pro camera on hand to help capture the day.

Sonoma Valley Wine Trolley

YinYang/Getty Images

This hand-built replica of a San Francisco street car takes guests on six-hour tours through Sonoma Valley. Tours include a history of the area in addition to three different tasting sessions at local wineries and a boxed lunch. Sonoma Valley Wine Trolley tours are perfect for all kinds of oenophiles and highlight the best of the region’s sprawling estates and wine caves. 

West Wine Tours

West Wine Tours are designed to provide both a fun intro to Sonoma wines and easy transport — in this case, courtesy of bright VW vans refurbished with chic seating nooks ready for their moment on social media. The company's "Women in Wine Country" tour focuses on woman-led wineries, with stops at Fantesca Estate & Winery , St. Clair Brown Winery & Brewery (owner Elaine St. Clair is the only female commercial winemaker and brewer in the United States), and the ultra-friendly Crocker & Starr in St. Helena, where co-owner Pam Starr and winemaker Evyn Cameron produce superlative, sustainable wines, including well-loved cabernet francs and sauvignon blancs.

Green Dream Tours

If you’re looking for a more intimate wine-country experience, consider one of Green Dream Tours ’ private tours. The company specializes in full and half-day tours of Napa and Sonoma wineries. Spend the day riding through the gorgeous landscape in a luxury vehicle like a BMW convertible, limo bus, or executive coach with a private guide. They also do open tours that still feel special as Green Dream keeps the groups small and puts a lot of attention into curating the selection of boutique wineries you’ll visit. The Combo Tour of Napa and Sonoma is one of the most popular options — all tasting fees are included and you’ll make a stop at Oxbow Public Market for lunch. 

Napa Valley Wine Train

Pair a glass of sparkling wine with the classic glamour of train travel on the Napa Valley Wine Train . This popular tour, which runs on a rail line originally built in 1864, travels three hours from Downtown Napa to St. Helena and back. In addition to sipping varietals from Napa vineyards like Castello Di Amorosa and Sequoia Grove and enjoying picturesque wine country views, tours include winery visits and multi-course gourmet meals of dishes like yellowfin tuna tartare or pan-seared Pacific halibut. You can choose from a variety of experiences, ranging from three to six hours, like the Romance on the Rails trip or a special murder mystery dinner.  

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Tuk-tuk tour of Napa Valley via Laces and Limos

The 10 best Napa Valley wine tours to sip and see Wine Country

There are many ways to drink wine in Napa. Try one of these Napa Valley wine tours via hot air balloon, vintage train or stylish tuk-tuk.

One of the easiest ways to experience Napa Valley is on a fun tour. If you're planning to drive through Wine Country, consider booking an informative tour and tasting at one of the best wineries in Napa . If you'd rather leave the car behind,  you can board a train, zip around on a Segway, peddle through the vineyards on a bicycle or take in the view of the valley from a hot air balloon. A standard Napa Valley wine tour will cover the history of the winery and explain how wine is made, but may also include venturing into the cellars, vineyards, and even a museum or art gallery before ending with a wine tasting. Afterwards, sit down at one of the best restaurants in Napa before you head home. 

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Best Napa Valley wine tours

Domaine Carneros

1.  Domaine Carneros

Founded by the Tattinger Champagne house in France, the elegant and impressive Domaine Carneros chateau offers an information-packed daily tour that covers the history of the winery, as well as a quick trips to the vineyard and the winemaking, bottling, riddling/aging and disgorging areas. Along the way visitors are served four glasses of sparkling wines. The tour concludes with a glass of pinot noir and a cheese plate ($60). 

The Hess Collection

2.  The Hess Collection

The ivy-covered, former Christian Brothers winery building dates back to the early 1900s and currently houses an incredible contemporary art museum that’s free to visit. The Hess winery also offers several different tours and experiences, including a guided tour into the heart of the historic estate vineyards on an ATV. The tour makes several stops to admire the stunning views and enjoy glasses of wine. Combined with the vineyard tour is a wine tasting with cheese ($125) or a three course lunch that is paired with wine ($185).

Robert Mondavi Winery

3.  Robert Mondavi Winery

Heading through the Mission-style gateway entrance to the Robert Mondavi Winery feels grand. A leader in the industry, this legendary winery is a great place to learn about the history of the valley and winemaking. The in-depth winery tour gives visitors the chance to walk into the famous To Kalon Vineyard, see the winemaking cellars (including fermentation and barrel aging) and experience a seated educational tasting of three wines with a wine education specialist ($45).

Palmaz

4.  Palmaz

Just minutes from downtown Napa in the Coombsville AVA is an old property that employs the newest, high-tech winemaking techniques. The Palmaz family makes cabernet, chardonnay, muscat, riesling and rosé. The  comprehensive two-hour tour includes a walk through several levels of the cave, a visit to the fermentation dome where the data (including thermal imaging) from 24 large tanks is projected onto the ceiling, and a tasting of five wines paired with hors d’ oeuvres ($100). 

Laces & Limos

5.  Laces & Limos

Lace & Limos offers tuk tuk tours of Napa, allowing visitors an open air experience and the opportunity to jump on and off for tastings and exploration. Much more appealing than being stuck on a bus, the six-person vehicles take visitors to boutique winery estates, a seated cave tasting, a vineyard tour, food pairings. There are group and custom options available allowing you to choose how much time and the experiences you’d like to include. Standard tours are $99 for up to 5 hours.

Napa Valley Wine Train

6.  Napa Valley Wine Train

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The Wine Train is a leisurely way to experience the Napa Valley. The elegantly restored vintage train, which dates back to 1915, enables visitors to slow down and literally enjoy the ride. All the tours include a meal, and both half-day and full-day tours include stops at a winery for tastings. The round trip journey takes three hours starting in Napa and goes as far as St. Helena before turning back. Tours which include meals are $249 and up.

Napa Valley Aloft Balloon Tours

7.  Napa Valley Aloft Balloon Tours

Taking off early in the morning, hot air balloons float over Yountville and Pope Valley lettings visitors see the rural beauty of the valley in a totally unique way. Rides vary in time depending upon the weather, but typically last 40 minutes to an hour (the whole experience lasts 3-4 hours) with an optional Champagne brunch at the end. Tours start at about $200.

Napa Valley Bike Tours

8.  Napa Valley Bike Tours

Napa Valley Bike Tours offers guided bike tours, bike rentals, self-guided tours and electric bikes. Visitors can start in Napa or Yountville and choose half- or full-day excursions and even add on a hot air balloon ride. The tours have different themes so whether you want to ride through To Kalon vineyard, visit an art collection or include a lunch or dinner, there’s a package for you. Most tours start at about $125.

9.  Segway Napa

Segway tours take place in Napa, Yountville and Calistoga and include options such as wine tasting at boutique wineries, exploration of wetlands, a historic tour, culinary tour and ghost tour. Tours range from $75–$99 and are 2–3 hours each and include a knowledgeable guide.  There are even tours for kids!

The Prisoner Wine Company

10.  The Prisoner Wine Company

Located just past Rutherford and before the town of St. Helena, The Prisoner has quickly built a loyal following for its dark and moody bottles and labels and bold and unconventional blends. Fans of the wine can book a $125 tour that takes them through the winery space, out to a small vineyard on the property and then to The Makery, a tasting space dedicated to the work of a variety of artists and craftspeople and their wares for a five-course food and wine experience.

Headed to Sonoma instead?

The 10 best Sonoma wineries

The 10 best Sonoma wineries

If Napa is Northern California’s land of wine-fueled luxury, with its chic wineries and tasting rooms, Sonoma is its laid back cousin: equally as beautiful with vineyards producing vintages just as world-class, but less crowded and somewhat more humble.

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The 9 best napa valley wine tours of 2024.

Guided tours are the most fun (and safest) way to enjoy Napa's world-famous wines.

The Best Napa Valley Wine Tours

interior of a train tour in Napa Valley

Courtesy of Napa Valley Wine Train

When it comes to drinking wine in Napa Valley , a guided tour isn't just an option; it's an essential experience. Not only will an organized tour provide you with local insight, but it's also a safe, easy and efficient way to sample the region's renowned wine.

From train rides through the countryside to private tours with your own chauffeur, these are the best Napa Valley wine tours based on recent traveler reviews. Note that participants must be 21 or older to participate in any of the recommended outings.

Napa Valley Wine Train – The Legacy Experience

Price: From $625 per person Duration: 6 hours

One of the most popular ways to explore California wine country, the Napa Valley Wine Train offers a variety of experiences. Travelers wanting to visit some of the wineries should book The Legacy Experience, which stops at three vineyards, including two of the best wineries in Napa Valley : V. Sattui and Charles Krug. It also includes a photo-op at the historic Welcome to Napa Valley sign, a four-course meal (served throughout the day) and a welcome glass of sparkling wine. All wine tasting fees are included in the tour rate.

The tour lasts six hours in total, three of which are spent on the train. Check-in begins at 9:45 a.m., the train departs at 10:15 and the tour concludes around 4:30 p.m. Despite the steep cost of tickets (which varies by day), travelers say this Napa Valley wine tour is a must. They also note how delicious the food is.

Check prices & availability on:

Napa Valley Wine Trolley – Daily Tour

Price: From $125 per person Duration: 6.5 hours

Explore California wine country aboard one of the Napa Valley Wine Trolleys, which resemble San Francisco's iconic open-air cable cars. The six-hour Daily Tour stops at three wineries in the lower half of the valley; specific wineries vary from day to day. Drivers double as guides and provide information about the region and its best-known product, and patrons generally find them to be both very informative and amusing.

The tour departs from the Oxbow Public Market in downtown Napa at 10 a.m. daily, with pickups at select Napa Valley hotels starting earlier. Tickets include transportation, guide gratuity and a picnic lunch, but exclude winery tasting fees, which range from $30 to $40 per person at each winery. If you're looking to visit Castello di Amorosa (the popular winery that resembles a castle) in particular, take the Up Valley Tour .

Platypus Wine Tours – Join-in Wine Tour of the Napa Valley

Price: From $130 per person Duration: 6.5 hours

Platypus Wine Tours escorts tour-takers to three area wineries over the course of approximately 6.5 hours. Wineries visited depend on availability and change from one tour to the next, though they tend to be small, family-owned operations. Drivers/guides earn enthusiastic praise for being knowledgeable, professional and personable. Tours typically depart from a central location in Napa (for those driving into Napa), but pickups from nearby hotels are also available. Group sizes range from eight to 12 participants.

Tickets include a picnic lunch at one of the stops as well as bottled water aboard the bus. Tasting fees at the wineries are not included. Platypus also offers tours of Sonoma Valley as well as private tours.

Best Napa Valley Tours

Courtesy of Napa Valley Bike Tours

Napa Valley Bike Tours – Full-Day Napa Valley E-bike Tour

Price: From $199 per person Duration: 5.5 hours

Cycle to two different wineries on this electric bike ride. Along the route, guides share information regarding the region and wine-making, and they are widely regarded as knowledgeable and helpful. The bike tours, which are restricted to six participants, begin in Yountville at 10:30 a.m. and end around 4:30 p.m.; this includes bike fitting and riding instruction.

Tickets include use of an e-bike and helmet as well as lunch from Bouchon Bakery, a local favorite. They do not cover winery tasting fees, though some of these fees may be waived with a minimum wine purchase. The tour covers a total of 12 to 17 miles, with an average 3 to 6 miles between stops. If that seems overwhelming, you can opt for a half-day outing with a stop at one winery.

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Napa Valley Wine Country Tours – Join-in Daily Wine Tour (Napa Hotels)

Price: From $119 per person Duration: 6 hours

You'll visit three wineries, ranging from well-known vineyards to small, family-owned establishments, on this Napa wine tour. Drivers, who are generally found to be both friendly and accommodating, provide insider information about the region during trips between the wineries. Along with the chauffeurs, travelers also enjoy the wineries selected for the tour. Buses pick up tourgoers from Napa area hotels between 10 and 11 a.m. and tours typically end at about 4 p.m.

The picnic lunch at one of the stops and tasting fees are not included.

Napa Native – Private Wine Tour

Price: From $570 Duration: 6 to 8 hours

A lifelong Napa Valley resident curates and leads this small-group tour. You'll visit three to four boutique wineries, providing your preferences to the company during the booking process. Guides share information about wine-making along the way, which tour-takers tend to find exceptionally insightful.

Tours rates can vary by group size and include a 20% gratuity. Tours start at 10 a.m. daily and include a break for lunch (which is not included in rates), or you can preorder a picnic lunch. Wine tasting fees are also extra. Napa Native Tours also offers a tour with a winemaker as well as tours for larger groups.

tuk tuk in Napa Valley

Courtesy of Laces & Limos

Laces & Limos – "Just Us 2" Napa Wine Safari

Price: From $695 for two people Duration: 5.5 hours

For your romantic getaway in California , book a private wine safari for two. Offered by Laces & Limos, this one-of-a-kind tour will take you to Napa Valley wineries in an open-air tuk-tuk, which departs the Archer Hotel in Napa at 11:30 a.m. daily. It also inclues a picnic lunch complete with charcuterie, cheeses and small bites. Recent reviewers say they were blown away by this tour, and especially enjoyed taking in the beautiful views and fresh air from their tuk-tuk.

Tasting fees at the wineries and gratuity are not included. Laces & Limos also offers another Napa Wine Safari for up to six people.

A Limo Excursion and Wine Tours LLC

Price: From $1,440 per group (up to 14 guests) Duration: 8 hours

Looking for someone to drive you to the Napa Valley wineries of your choice? You can do that, too. Especially fun for groups (think bachelorette parties and girls getaways ), this 14-passenger Mercedes limo sprinter bus is driven by a private chauffeur (who is always the highlight of the tour, according to recent tourgoers). The eight-hour winery tour includes stops at three to four vineyards, though wine tasting fees are not included in rates nor are gratuities.

Beau Wine Tours

Price: Varies by tour Duration: Varies by tour

Another customizable experience, Beau Wine Tours helps travelers choose the best vineyards to visit based on their wine preferences and the type of vinos each local American Viticultural Areas produces. The company offers a range of tours to suit all kinds of travelers, including the Intro to Napa Valley Tour, with the option to make it a multiday excursion; the Howell Mountain Tour, where you'll taste robust reds in Napa Valley's first AVA; and a Collector's Wine Tasting Tour to small, more exclusive wineries. Beau Wine Tours come highly recommended by travelers, especially for special events.

Frequently Asked Questions

August through October, which coincides with the harvesting season, is the best time to visit Napa Valley . March through May is also a nice, often less-crowded time to visit.

The best Napa wine tours start at around $120 per person; fees will increase depending on tour inclusions (such as meals, gratuities and tastings). Prices may also fluctuate based on tour group size as well as the time of year and day of week.

Yes, it is recommended that you tip both your tour guide and your tasting host at each vineyard. Some tours include gratuities in rates, which may be something you want to look for when booking your tour.

None of the wineries have a dress code, so opt for casual (but not too casual) and comfortable. Think flowy sundresses, wide leg pants, khaki shorts or pants, dark jeans and nice tops (blouses, collared shirts) with sandals or sneakers. You'll also want to bring a light jacket as it can get chilly on some of the vineyards, even in the summer.

Why Trust U.S. News Travel 

Amanda Norcross has previously traveled to Napa Valley, visiting select wineries on her own and also with a tour. She always recommends a tour, not just for a designated driver with a local's perspective, but also because you get to meet and imbibe with other fun and interesting tourgoers along the way. She used her personal experience and insights from other travelers to determine the best wine tours in Napa Valley. Cheers!

You may also be interested in:

  • The Best Santa Barbara Wine Tours
  • The Best Places to Visit in California
  • The Best Small Towns to Visit in the U.S.

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Napa Valley Wineries

Our deep roots produce world-class wine and unforgettable experiences, enjoy intimate wine tastings, expansive outdoor spaces, and behind-the-scenes private tours of wine cellars and caves. plus, 95% of our wineries are family-owned and operated, which means nearly every spot will feel like home..

When you’re ready for a taste of Napa Valley, our wineries are ready to provide you with an unforgettable experience.

With hundreds of wineries to explore, each with its own unique style, setting and history, planning your Napa Valley wine tasting excursion may seem overwhelming. But whether you are visiting just for fun or to delve into that library collection and stock the cellar, there is an experience and price point for everyone.

With wineries updating their tasting areas to create more spacious, intimate settings, capacity is limited and tastings are conducted by appointment only. Some wineries have permit restrictions that limit the number of guests that can visit each day, so it’s best to plan tasting appointments a few weeks ahead of time.

Take a look at the directory below to find the right wineries for your getaway.

#VISITNAPAVALLEY

With hundreds of wineries and miles of the valley to explore, we want you to know there's no wrong way to enjoy Napa Valley  

Can I wear jeans to a winery?

Yes! Jeans are acceptable year-round – we call it wine country casual (for women — sundresses, blouses and skirts, nice jeans, wedges, sandals, etc.; for men – golf shirts, khaki pants, nice jeans, dressier shorts, stylish sneakers, boat shoes, etc.).

A more upscale winery might call for darker denim, and be sure to dress in layers as many winery experiences take place outdoors and tours often take guests through wine caves and chilled cellar areas.

How do I taste wine?

First of all: Wine should be enjoyed , so don't overthink it – have fun and drink what you like.

If you want to taste like a professional:

  • LOOK at the color and clarity
  • SWIRL to release the aromas
  • SNIFF to prepare your palate
  • SIP and enjoy the complexities
  • Spit into a "dump bucket" if you don't want to get inebriated.

What are the best Napa Valley wineries to visit?

There are more than 400 wineries open for tastings and 90 urban tasting rooms in Napa Valley — so which one is right for you? Let us help you decide which picturesque winery is your jam. Napa Valley has a wine experience for everyone who visits.

Are there any Napa Valley wineries that offer free tastings?

No, however, there are wine tasting options that are budget-friendly, and some wineries will waive tasting fees if you purchase wine during your visit.

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Santorini Wine Tours & Wineries

Greece › Santorini › Wineries & Wine Tours Updated: February 1, 2024 By Santorini Dave

View over a winery tasting patio to the Santorini Caldera at sunset

The view of the Santorini caldera from Venetsanos winery on the Sunset Wine Tasting Tour .

See Also Where to Stay in Santorini Best Hotels in Santorini Best Things To Do in Santorini Magnificent Santorini entices over two million tourists annually to marvel at its astonishing geography, with sheer rocky cliffs soaring high above its gorgeous blue-purple caldera in the Aegean Sea. The caldera is the result of a massive volcanic eruption in 1600 BC that covered the island in volcanic debris; to this day, Santorini’s soil is made up of of volcanic ash, sand, and pumice stone. The combination of the island’s volcanic soil, intense sun, and extreme wind produces grape varieties that are very distinctive. Grapevines on Santorini are also uniquely cultivated in accordance with an age-old pruning system, which protects the grapes and helps them to flourish amid the island’s severe conditions. Santorini is home to some of the oldest vineyards in the world, containing ancient indigenous vines. Wine tasting at Sigalas Winery near Oia. Over the last decade, Santorini’s wines have gained worldwide recognition, and their superior quality is now undeniable. Santorini is ranked Greece’s #1 wine destination and is sometimes called “the wine island,” boasting twenty wineries and counting. Santorini Wineries and Wine Tours Highly recommended: A Santorini wine tour that visits multiple wineries. Pictured: Gavalas Winery . Many Santorini wineries offer tours and tastings, but if you want to visit multiple wineries, book a wine tour. While it’s possible to visit wineries on your own, a tour makes getting from one to the next much quicker and easier. (Most wineries are small and hard to find if you don’t know the island well, and most tours include hotel pick up and drop off.) Plus, drinking and driving is very uncool. Wine tours are incredibly popular on Santorini and they fill up quickly – so book early. Santorini boat tours don’t sell out as early as wine tours do, so book your wine tour first. Most wine tours run from March to November. Best Santorini Winery Tours: Santorini Small Group Wine Tour • Santorini Private Wine Tour Best Wine Tours with Sunset: Santorini Wine Tasting • Santorini Sunset Wine Tour The Santorini wineries with the best caldera views are Santo and Venetsanos . Most wine tours will visit one or both of them.

People taste wines at a table next to a picturesque caldera cliff

Most Santorini wine tours visit one of the two wineries with sweeping Caldera views – Santo and Venetsanos. This is Santo Wines outside of Pyrgos.

The Best Wine Tours in Santorini 1. Small Group Santorini Wine Tour A great small-group tour that visits three traditional wineries and vineyards scattered around Santorini. Hotel pick up and drop off makes it all super easy. Will usually visit Santo Winery or Venetsanos (both with great caldera views – Santo is pictured above) or Gavalas (my favorite) and 2 others. Starts at 3:30pm and lasts a little over four hours. 2. Santorini Private Wine Tour This is a private wine tour for serious wine lovers. The intimacy and attention to detail are definitely worth the splurge, but maybe not for everyone. Most people do the tour as a couple, but it can accommodate a group of up to 6. Starts at 10am or 4pm, with the evening tour enjoying a sunset view from either Santo or Venetsanos Winery. 3. Santorini Sunset Wine Tasting A wonderful small group tour in the early evening; visit 3 wineries and have 12 tastings. Starts at 4pm and usually finishes at Venetsanos Winery (pictured above) for fantastic caldera views at sunset. Fully Booked Wine Tours It’s common for the above tours to sell out in June, July, August, and September. If so, these tours are also excellent: • Half-Day Wine Adventure Tour • Santorini Sunset Wine Tour

The Best Santorini Wineries Most of the island’s wineries are located in the center of the island, south of Fira, between the ferry port and the airport. Of the twenty wineries on the island, fifteen are open to the public for tours and wine tasting. 1. Gavalas Winery – Megalochori My favorite winery on Santorini. Small, friendly, intimate, and family-run for five generations. Their flagship wine is their Santorini Assyrtiko in its famous blue bottle – a high-quality classic. This wine is one of the few white wines that contains tannins. Gavalas has also made efforts to focus on several rare grape varieties, such as Katsano and Gaidouria. Their Gavalas Katsano is produced in small amounts and is a blend of these two grapes exhibiting floral and herbal aromas combined with honey and lime flavors. There is no restaurant onsite, but there is a good taverna nearby. Gavalas can be somewhat hard to find if you’re driving on your own. 2. Venetsanos Winery – Megalochori One of the most well-known and oldest wineries on the island, with spectacular views of the caldera, volcanic cliffs, and Santorini’s famous sunset. This winery was built in 1947, closed in 1974, and reopened in 2014 after renovating and modernizing its wine-making equipment. Venetsanos has recently introduced an Assyrtiko-Aidani Orange wine with apricot, peach, grapefruit, apple, and pear aromas. Its cliffside location means that it is somewhat exposed to the winds, and the outdoor terrace may be closed if it’s an especially windy day. Of the two caldera view wineries, Venetsanos offers similar views as Santo but is a bit smaller, with a little more charm. 3. Domaine Sigalas – Oia A small, scenic winery in Baxedes near Oia, a 10-minute walk from a bus stop on the Fira-Oia bus route. Sigalas offers award-winning wines and good views of the sunset year-round. The founder, Paris Sigalas, has operated the winery since the early 1990s. Their 40 hectacres of vineyards produce 200,000 bottles a year. They are open for small tours, wine tastings, and the option to pair any of their wines with excellent food. Tastings are held both in their tasting room indoors and outside on their beautiful patio overlooking their vineyards. 4. Santo Wines – Pyrgos Large and modern winery with amazing caldera views. They are the largest wine producer in the Cyclades island group, and one of the most well-known wineries on the island, producing 50% of Santorini’s total wine production. They maintain a privately owned organic vineyard and feature four organic wines: 100% Assyrtiko, 100% Athiri, 100% Aidani, and 100% Mavrotragano. They also produce Santorini’s only sparkling white Assyrtiko wine. Santo has an onsite wine tourism center open all year round, and offers the most comprehensive tours of any one winery. Their sun-drenched restaurant and patio are ideal spots to watch the sunset. It can be a busy place in the peak summer season, but their seating area is expansive and there is a huge onsite parking lot. (Santo is a popular stop on many wine tours.) Santo Wines is a cooperative that was founded in 1911. In addition to their wide selection of wines, they also maintain a large shop selling Santorini tomatoes, fava, capers, caper leaves, and sweet preserves. 5. Art Space Winery – Exo Gonia This small and unique winery is a spellbinding blend of modern winery, art gallery, and museum within a centuries-old wine cave. The owner guides you around the property and explains its history with a thick Greek accent. Very cool. Art Space’s main varieties are: Assyrtiko, Aidani, and Mavrotragano. Although Art Space is not certified organic, organic grapes are used to make their wines. Santori Winery Overview Our videographer discusses Santorini wine and wineries with Master of Wine Yiannis Karakasis in Athens. (He literally wrote the book on the topic.)

Map showing the locations of all wineries on Santorini, and providing information about the top ones to visit

More Great Santorini Wineries Anhydrous – Fira This winery’s restaurant and tasting room are located a short 10-minute walk from the main square in Fira. Anhydrous Winery derives its name from “Anydros,” which means waterless in ancient Greek, as the vineyards are hydrated only by the island’s sea mist. Cement egg-shaped tanks are used to age their Anhydrous Icon wine (one of their five varieties of wine). These cement tanks help to keep the temperature more evenly regulated. Their Anhydrous Restaurant is beautiful and features an open-air patio with lots of shade. Cooking lessons are also available. An onsite spa offers both face and body treatments using their exclusive cosmetics made from grapes. Their cosmetics are available for purchase at the winery. Argyros Estate – Episkopi Gonia Beautiful and modern winery that is the largest single-owner vineyard on the island. Voted in the top 50 of the world’s best vineyards and wine destinations. Argyros is considered to have one of Santorini’s best Vinsanto wines (sweet wine); their Monsignori vineyard has two hundred-year-old vines from when their ancestors made Vinsanto for the church. The winery does follow some organic practices, and their use of herbicides is low, though they are not a certified organic grower. Artemis Karamolegos – Exo Gonia A charming modern winery that’s been a family-run operation for three generations. Their vines grow in six villages on Santorini, providing a wide selection of the best terroirs on the island. Their red grape Mavrotragano is one of their newest plantings and is wire-trained (not the traditional kouloura basket-trained vines) to allow more sunlight to reach the branches. Prior to their cultivation, Mavrotragano was near extinction on Santorini. Their restaurant, Aroma Avlis, features fresh seafood and vegetarian options. Boutari – Megalochori A beautiful dome winery that was built in 1989. Boutari is one of the most awarded and historical wine producers in Greece. The winery is small, focusing on Assyrtiko, Athiri, and Aidani grapes. Their onsite indoor restaurant serves traditional local food such as fava, tomato fritters, and traditional pork sausage. Boutari Winery is not open on Sundays. Canava Chrissou & Tselepos – Pyrgos The newest winery on Santorini; at the time of this writing, the winery is not open to the public for tours or tastings. This winery produces three white varieties, and eighty percent of its total production is exported to the USA, Canada, and China. Canava Roussos – Episkopi Gonia Traditional and charming, this is the island’s oldest winery, having been founded in 1836. It has been a family-run operation for over six generations. Aged Nykteri wine and Vinsanto wine are their specialty. Their outdoor theater hosts musical performances and concerts. Gaia – Perivolia Gaia Winery is beachside on Santorini’s east coast, with a rustic wine-tasting patio directly on the water. Their wine collection features an exceptional offering and a novel approach to wine aging. Their Assyrtiko variety wine named Gaia Thalassitis Submerged is bottled and then aged underwater in an environment that is entirely free of oxygen and light. Every year, roughly 500 bottles are put in a crate and then submerged 20 meters underwater off the east coast of Santorini for four years. The results have been very successful. The wine is vibrant, takes on a smoky aroma, and has a rounder quality. Additionally, the wine bottle is very distinctive – complete with barnacles attached. Not surprisingly, Gaia Thalassitis Submerged is their most expensive wine. Gaia Wines’ total yearly production is 120,000 bottles. Their wine Gaia Thalassitis (the non-submerged variety) is a classic expression of Santorini Assyrtiko. The winery has no restaurant, but meat and cheese platters are available. Hatzidakis – Pyrgos The only certified organic wine producer on the island of Santorini, the winery is located down a narrow and windy road, overlooking its expansive vineyard near the village of Pyrgos. Hatzidakis Winery’s philosophy from vine to wine is simplicity with limited intervention. The new winery mimics a traditional canava (an underground cave winery); its reception area, tasting room, and wine tours are all inside of caves, built into the side of a hill. The caves have very tall ceilings, which sets the stage for some interesting acoustics and where sounds tend to echo. Note: The cave’s ambient temperature is also noticeably cooler, being underground, so bring a sweater. Koutsoyannopoulos Winery and Museum – Vothonas This modern winery sits atop its wine museum. The museum, presenting the history of Greek wine and the life of Santorininan vine-growerssince the 1600s, is set in an atmospheric 300-meter-long cave and tunnnel complex, 8 meters underground. It is an excellent place to learn more about the island’s wine-making processes, and also an excellent choice to visit if children are joining. There is no restaurant onsite. Vassaltis – Vourvoulos An ultra-modern winery that opened in 2016 and offers tours around its vineyard, production area, and in their cellar where the tastings take place. They also offer four lunch and dinner menu options (pre-booking required), including pairing menus. The winery specializes in producing wines made from the Assyrtiko, Athiri, Aidani, Mantilaria, and Mavrotragano grapes. Mikra Thira – Thirassia The first and only winery located on Thirassia, a tiny island 11 km west of Santorini – with a population of approximately 300. Accessible via a scenic ten-minute ferry ride from Oia, this modern winery has a bright tasting room and sunny patio with views of Folegandros, Ios, and Sikinos. Mikra Thira currently produces three dry white wines, all designated as PDO Santorini. Wine tours and tastings are available by appointment. How to Get to Thirassia: There is a small foot-passenger ferry that runs three to four times a day in the summer and takes about 10 minutes. The ferry departs from the Ammoudi port in Oia to Riva port on the island of Thirassia. Private water taxis are also available for hire.

Wineries in Santorini.

Wineries and vineyards are scattered all around the Santorini landscape.

Getting To Santorini Wineries Santorini buses from Fira to Akrotiri or Perissa will stop a short walk from Santo Winery , Venetsanos , Gavalas , and Boutari . (If coming from Oia, Imerovigli, or another village you’ll need to bus to Fira and then switch buses.) Buses from Fira to Kamari will stop a short walk from the Koutsoyannopoulos Wine Museum , Artemis Karamolegos Winery , Canava Roussos , Argyros Winery , and Art Space Winery . (If coming from Oia, Imerovigli, or another village you’ll need to bus to Fira and then switch buses.) Buses from Fira to Oia will stop a moderate walk from Vassaltis Vineyards and Domaine Sigalas Winery . Getting a Santorini taxi to and from wineries is possible, but in practice, a pretty big hassle. Best Restaurant for Santorini Wines Oia Vineyart is a hidden gem, tucked away in an old captain’s house in Oia’s quieter back streets, and the only restaurant/wine bar in Santorini offering wine from every winery on the island. The food – elevated gastronomy, locally sourced – is excellent; wines can be ordered by the glass, bottle, or in tasting flights (€35 for 6 different wines). They also maintain a deli shop selling local cheeses, cured meats and fish, and produce; perfect for a self-catered picnic or light meal. A worthwhile stop for anyone passionate (or simply curious) about Santorini’s local food and wines.

Santorini Wines

Wine barrels stacked in a cave cellar

Barrels of Santorini’s famed Vinsanto wine at Hatzidakis Winery .

Santorini has plenty of quality options for wine lovers. The three most celebrated wines produced on the island are the crisp white Assyrtiko , the sweeter dessert wine Vinsanto , and the traditional white Nykteri . These wines use the Assyrtiko grape, which is indigenous to Santorini. Assyrtiko Assyrtiko (pronounced a-SEER-tee-ko) is considered the finest white wine in Greece, and Santorini’s Assyrtiko is the island’s best and most prolific wine. It’s also the most famous Greek white wine worldwide, and its fame is due to Santorini’s remarkable quality. Assyrtiko is a crisp, light, dry white with a hint of citrus fruits (lemon, lime, or grapefruit) and is slightly bitter. It has a definite saltiness and mineral taste. Assyrtiko is similar to a Sauvignon Blanc.

Vinsanto Vinsanto is a dessert wine and Santorini’s oldest wine. Vinsanto is highly regarded and is extremely sweet with a dense taste and smells more like red wine, even though it’s made with the prominent white grape variety. Vinsanto has a thick, syrupy consistency and a golden color; if allowed to age, it can turn an amber color. Vinsanto is made from late-harvest white grapes that have been dried in the sun for ten days (an ancient technique dating back to 700 BC) and then aged in oak for two or more years. This production method is complex and produces very small yields. Sometimes the wines are aged for decades, and it has the potential to age for a century. The longer the wine has aged, the more bold the flavor. Old vintages are extremely rare and expensive. Vinsanto must always contain at least 51% Assyrtiko grapes and is commonly blended with Aidiani and/or Athiri grapes. Only a handful of wineries on the island of Santorini produce Vinsanto. Although they are both sweet dessert wines, Santorini’s Vinsanto (“wine from Santorini”) is unrelated to the Italian Vin Santo (“holy wine”). They are produced using different grapes and methods. Nykteri Nykteri (pronounced nith-terry) is the most unique dry white from Santorini. The wine is made from overripe grapes and then barrel-aged for at least three months. The grapes were traditionally harvested at night, hence the name Nykteri, derived from the Greek term “harvested at night.” Today, there is no requirement for the grapes to be harvested at night. There are various styles of Nykteri wine, ranging from a discreetly oaked flavor to a more full-bodied style with flavors of nuts and honey. Santorini Grape Varieties

Bins of grapes, just picked during harvest.

There are approximately 40 local grape varieties currently grown on Santorini, although not all are cultivated. Over a hundred years ago, there was much more diversity, and the island’s winemakers cultivated close to 60 different grape varieties. In recent years, producers have focused primarily on the top five varieties: Assyrtiko (white) Mandilaria (red) Aidani (white) Athiri (white) Mavrotragano (red) The top grape, by a long stretch, is the white grape Assyrtiko , whose plantings account for 75-80 percent of Santorini’s vineyards. The next most common is the red grape Mandilaria , which accounts for about 10 percent and is typically blended with Mavrotragano . Aidani and Athiri , both whites, make up the remaining 5-10 percent; apart from a selection of rare grape varieties like Platani , Katsano , and Gaidouria . Santorini White Grapes Assyrtiko Assyrtiko (pronounced a-SEER-tee-ko) is a white Greek grape, grown all over the country and indigenous to the island of Santorini. Assyrtiko grapes have transparent yellow-gold skin, are highly acidic with fruity flavors, and produce a high alcohol content wine. Assyrtiko vines are mostly disease-resistant and do well in drought conditions. Its bark is exceptionally hard, which helps protect it from the extreme summer winds. Some vineyards in Santorini have 70-80 year old Assyrtiko vines that produce sparingly. Although the grape yields from these vines tend to be low, they are some of the highest-quality grapes grown on the island. Aidani Aidani (pronounced eye-AH-nee) is an ancient white Greek grape variety found mainly on the islands of Santorini and Rhodes. Aidani is lower in sugar and acidity than Assyrtiko, with more floral aromas. Aidani is seldom used on its own and is often mixed with grapes having a high alcoholic content and acidity, such as Assyrtiko or Athiri, which helps to tame the boldness of these grapes and produces a smoother, softer wine when fermented. Although Aidani is a robust, drought-resistant variety of grape with thick skin, it’s more demanding to grow. Aidani grapes ripen at different times, so the grape harvesters have to pick some grapes first, then pass through the vineyard a second time to collect the remaining grapes. Additionally, Aidani ripens late, so it must be harvested last – which is not easy when it’s planted alongside other types. Athiri Athiri (pronounced ah-THEE-ree) is grown exclusively in Greece, and is known for its fruity flavors with hints of citrus like lemon, grapefruit, and nectarines. It is primarily used for blending with the dominant Assyrtiko. Athiri’s acidity is much lower than Assyrtiko, and the grapes are thin-skinned, with a golden-green appearance. Athiri grapes are generally easy to grow and therefore produce high yields. Santorini Red Grapes Mandilaria is the most widely planted red grape variety on Santorini. While Mavrotragano is an ‘exotic’ grape variety that’s making a comeback after it was near extinction on Santorini around 2008. Mandilaria Mandilaria (pronounced Man-dee-LAR-ya) is a black-skinned red grape, also known as Amorghiano (on Rhodes), and the most widely planted red grape variety on Santorini – though growers tend to produce small yields. Mandilaria grapes have very thick skins full of tannins, which account for the most intense colorations in Greek wine, and are high in antioxidants. Wines from this variety have a low alcohol content, however, and typically lack intense flavor and aroma, so Mandilaria is frequently used in blends. Mavrotragano Mavrotragano (pronounced Ma-vro-TRA-ga-no) means “black and crunchy” in Greek. Producing a small fruit with high sugar levels, Mavrotragano grapes produce spicy, deeply colored, full-bodied red wines that are similar to a Syrah. Most producers on the island feature a 100% dry Mavrotragano, although in very small quantities. Mavrotragano was traditionally used to make sweet wines, but came close to extinction on Santorini a couple of decades back. In the 1970s, most of the island’s Mavrotragano plantings were replaced with Assyrtiko, the dominant and more lucrative variety. Since its low point around 2008, however, this little grape has been making a comeback, returning in very limited plantings cultivated by a few of Santorini’s most dedicated growers. For this reason, Mavrotragano is considered ‘exotic’ — a rare variety covering only one percent of the total plantings on Santorini. Excessive alcohol levels in this variety can be problematic if winemakers are not careful. Another challenge with this grape is that fully ripe bunches often include underripe green berries. Winemakers in Santorini continue to experiment with growing techniques to maximize this grape’s potential in wines and wine blends. Rare Varieties Once upon a time, the island’s vineyards grew over sixty varieties, however most of these varieties are no longer grown. Platani , Katsano , and Gaidouria grapes continue to be cultivated in very small amounts, and a few wineries are producing some unique blends using these fruits. Wines made with Katsano and Gaidouria do not have the pronounced acidity of Assyrtiko, but retain the salty mineral taste.

Wine tour in Santorini, Greece.

The Small Group Santorini Wine Tour visits multiple wineries, including Venetsanos – one of my favorites.

Santorini Grape Growing Conditions

Grapevines grow low, trained in baskey-shapes, in front of a rocky mountain

Grapevines at the Argyros Estate vineyards in Episkopi Gonia.

Soil Santorini’s soil, formed from the island’s major volcanic eruption in 1653 BC, is a mix of volcanic rock, ash, sand, pumice, and lava fragments, known locally as “aspa.” This composition makes the soil acidic with a low pH, influencing the mineral taste of the local wines. The soil, light and crumbly, retains little moisture and is not suitable for tilling. Its appearance resembles a blend of sand and lunar pebbles in red, black, or white. Vine roots here can extend up to 20 meters deep, seeking nutrients from the volcanic ash embedded deep in the soil. Intense Sun & Wind Summer in the Cyclades, including Santorini, is typically very sunny with very few cloudy days. The region experiences strong northern Meltemi winds from May to September, which can challenge wine production by risking grape damage. However, these tough conditions are also thought to enhance grape quality, producing better juice and superior wines. Rain & Sea Mist Santorini experiences minimal rainfall from April to September, with almost none in summer. Grape vines are irrigated only in their first one or two years; thereafter, they rely on moisture from the volcanic soil. At night, sea mist from the caldera blankets the island, supplying essential moisture to the vineyards. The island’s unique, porous, pumice-rich soil effectively absorbs and then gradually releases this moisture to the vines, providing an optimal amount of water for the grape crops.
What is Terrior? The vineyard at Hatzidakis Winery in Pyrgos. Terroir (pronounced teh-waar), derived from the Latin terra meaning soil or land, refers to the natural environment of a vineyard, including soil, climate, rainfall, and terrain. It’s the concept that the specific location where wine grapes are grown imparts a unique flavor to the wine, creating a distinct “personality” that cannot be replicated elsewhere, even with the same grape variety and winemaking methods. Essentially, terroir embodies the “taste of a place.” While primarily associated with wine, terroir also applies to other soil-grown foods like olives, tomatoes, and hops, where the growth region contributes to their distinctiveness.

Santorini’s Unique Growing Style

Grape vines trained to grow in a circle, close to the ground.

The traditional kouloura-trained grapevine on Santorini resembles a living basket. This vine is at Argyros Estate winery .

In Santorini, vines are grown low to the ground and are not supported by wire trellising, as is common in most vineyards throughout the world. In order to provide necessary protection from the island’s harsh conditions, local growers have adopted special training systems for the vines: Kouloura (Basket) Method The most common method, where grape-bearing branches are carefully woven by hand into a circular, wreath-like shape. This living ‘basket’ shelters the grapes from strong winds, intense sun, and dry climate, while also trapping humidity. Typically, trapping the humidity is generally not a good wine-making practice, but it is beneficial in Santorini’s extremely arid environment. Kladeftiko (Small Ring) Method In this method, vines are shaped like goblets with pruned branches forming a spur at a lower point and longer canes trained into a circle higher up. In spring, the ring will grow shoots and bear fruit, parallel to the trunk. This age-old practice creates a taller trunk which facilitates better aeration, as the grapes are off the ground, unlike in the kouloura method. However, they are also more exposed, which makes this method suitable only in wind-protected areas. Additionally, terraced landscaping and traditional Greek dry-stone walls are used to enhance cultivation and reduce water loss. Harvesting In Santorini, grape harvesting is time-consuming and labor-intensive; mainly done while crouching, as the vines are low to the ground. Vines are widely spaced in the vineyard to optimize the absorption of scarce nutrients. Harvesting is always manual or assisted by donkeys, with no machinery involved. Santorini grape harvest. Wine Classifications – PDO and PGI
PDO stands for Protected Designation of Origin. Greece has more than 100 products that have been registered as PDO, including wine, cheese, olive oil, honey, and more. When a wine is labeled as “PDO,” this indicates that the wine comes from a specific area, is produced from designated varieties, and is made using that location’s traditional wine-making techniques. The PDO Santorini classification guarantees the wine will be made using at least 85% Assyrtiko grapes, with the remaining percentage made up of Aidani and/or Athiri grapes, all grown in the PDO zone of Santorini. All stages of the wine production must take place within the Santorini zone, including grape cultivation, fermentation, and bottling and labeling. The designated PDO Santorini zone consists of Santorini (Thira) and its closest neighboring island, Thirassia. PGI stands for Protected Geographical Indication. When a wine is labeled as “PGI,” this indicates that at least 80% of its grapes have been grown in that particular zone. The rules regarding production are much more relaxed than the PDO designation, and only one stage of the overall production must take place within the specified zone. The PGI Cyclades Islands zone includes all of the Cycladic islands located in the Aegean Sea. Grapes used to produce PGI Cyclades Islands wines must be planted at altitudes exceeding 30 meters. Most wine made in the Cyclades Islands PGI zone comes from either Santorini or Paros. Santorini Hotels for Wine Lovers

Hotel with great wine in Santorini.

The wine cellar at Akra Suites in Imerovigli.

Hotels of Note Akra Suites (Imerovigli): Charming wine cellar for tastings. Anatoli Hotel (Fira): Set in former winery and distillery. Angel Luxury Suites (Fira): Attached to a popular wine bar. Atrina Canava 1894 (Oia): Set in a former wine cave. Canaves Ena (Oia): Wine tastings offered on site. Charisma Suites (Oia): Offers a sunset champagne event every night, free for guests. Heliotopos (Imerovigli): Popular wine bar for sunset viewing. Katikies Garden (Fira): Their centuries-old canava formerly used to store the pope’s wine, 3 wine cellars currently on site. Katikies Kirini (Oia): Offers daily sunset wine tastings. Kapari Natural Resort (Imerovigli): Wine-themed restaurant on site. Nous (Mesariá): Offers wine from every winery on the island. Perivolas (Oia): Hotel restaurant is in an old wine canava. The Vasilicos (Imerovigli): Same owners as Vassaltis Vineyards; wine tastings, pairings, & tours offered. Vedema (Megalochori): Located in the heart of the wine country, offers tastings in their cellar. Santorini Wine History

Diorama showing historic grape growing methods on Santorini

The underground cave museum at Koutsoyannopoulos Winery is full of artifacts, photographs, and dioramas that illustrate the history of viticulture on the island of Santorini.

The iconic and picturesque caldera of Santorini was formed following a massive volcanic eruption around 1600 BC. The eruption left the island, engulfed in volcanic debris, lifeless and barren for three centuries until settlers arrived around 1300 BC. These settlers introduced vine cultivation in the volcanic soil. From 500 AD to 1500 AD, Santorini’s sweet wines, traded as “vin Santo” (wine from Santorini), gained popularity, leading to the contemporary name “Vinsanto” for these wines. During this era, the island’s dry Assyrtiko wines were far less favored than the celebrated Vinsanto. In the late 1800s, phylloxera (pronounced fi-lok-SUH-ruh), a tiny aphid that is devastating to vine roots, ravaged vineyards across Europe, including in Greece – but spared Santorini due to its unique volcanic and sandy soil, which lacks the clay necessary for the pest’s proliferation. As a result, Santorini’s vineyards, some centuries old, have maintained their natural root systems. Some of the island’s vines are believed to be over three hundred years old. In the late 19th Century, European wine crops were decimated by phylloxera insects. Santorinian vineyards were immune to this blight, however, as the tiny pest cannot survive in the island’s volcanic soil. While phylloxera was controlled in Europe by early 1900s, Greece’s wine industry suffered due to World Wars, leading to a total collapse of commercial wine production in the Cyclades. Santorini’s vineyards essentially became dormant. However, by the early 1950s, grape vines were flourishing all over Santorini, with over 4,000 hectares used for this purpose. Since the heyday of the 1950’s, however, Santorini’s vineyards have steadily dwindled; dropping to about 2,000 hectares in 1980, and then to merely 1,100 in 2023. This reduction is attributed to tourism-driven development, the challenge of finding vineyard labor due to high living costs, and the profitability of selling land to developers. Since the 1950’s, Santorini’s tradition of wine production has been threatened by modern day tourism. By the late 1980s, there were only six wineries on Santorini: Santo, Venetsanos, Koutsoyannopoulos, Canava Roussos, Boutari, and Markezinis — which no longer exists as a winery, having since been converted to cave-style accommodations. Since the turn of the century, however, Santorini’s wine industry has seen remarkable growth, with the development of new wineries and the modernization of some traditional canaves or underground wineries. Over the last forty years, the island’s total number of wineries has grown by over 200%. As of 2023, Santorini hosts twenty wineries, which is encouraging growth amid concerns that mass tourism might threaten the wine industry’s future. Books on Santorini Wine & Wineries The Wines of Santorini by Yiannis Karakasis is a joy to read and wonderfully informative about every last detail regarding Santorini wines. It’s a little tricky to find but if you get the chance do grab a copy. More recommended books on wine and viticulture Volcanoes and Wine: From Pompeii to Napa , by Charles Frankel The World Atlas of Wine , by Jancis Robinson Wine Folly: The Master Guide , by by Madeline Puckette & Justin Hammack Read More Where to Stay in Santorini Best Hotels in Santorini Best Things to Do in Santorini Santorini Museums Best Santorini Boat Tours

About Santorini Dave

Santorini Dave Author Bio.

Thanks for all the great information. Can we get from Santo Winery to our cruise ship if we leave Santo at sunset? The itinerary says 10:00 pm for the cruise ship to leave. Thanks!

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The time of sunset varies by time of year. I trust you’ve looked this up. So, by what time should you leave Santo Wines? If you were getting in a taxi to head back to Fira at 8:00pm I think you’d make your cruise’s departure. But there are many variables. How long does it take to get a taxi to arrive at Santo? How long is the line at the cable car? Personally, I would visit Santo through the day and then return to Fira and watch the sunset from one of the bars just a short walk from the cable car. I hope that helps.

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If we want to do our own tour of the wineries, like Santos, Venetsanos and Boutari, how would be the easiest way to get there and visit all 3. Will we need to use taxi or is there buses? Thanks

There are bus stops pretty close to all 3 of these wineries. So getting to any one of them and then returning from any one of them is fairly easy. However, getting between them is much more of a hassle. And calling for a taxi can be a long wait, if they come at all. If you wanted to visit more than one winery it’s best to do a tour or to hire a driver for the day.

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Wonderful website with tons of great info! Thank you!

Just returned from Santorini and loved the visit at Estate Argyros. Wines and hospitality were both top notch! From there it was an easy drive over to Metaxy Mas for lunch. I think the whites at Argyros are among the best on the Santorini.

John Osgood

Thanks John. Glad it was helpful.

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Sadly, all wine tours are sold out for our visit in 3 weeks. We have decided to spend our time doing a boat tour, hike, and Akrotiri but would like to visit at least one winery. Which would you choose for a quick one-hour stop: Venetsanos or Santo Winery. Thanks.

Both have great views but Venetsanos has a little more charm. Santo has a better (larger) wine shop – if you’re looking to take some wine home (or get it shipped).

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Your site is helpful. Are there any wine tours in the off season? We are visiting in February and can’t find any availability. Thanks.

There are combo sightseeing and wine tours ( like this one ) available in February.

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My problem: No availability left for Wine Tours.

Hi Dave, Love your website and has been super helpful planning my trip. I just booked a solo trip to Greece and will be staying in Fira for 2 and half days. I would love to do a wine tour but it appears that everything is either totally booked up already or requires multiple people to take part. Are there any wine tours that allow solo travelers that are still available to book and if I wanted to plan a DIY tour what would your recommendation be? (Time of day, vineyards to see, walking or renting a driver for a few hours). Lastly if I were to do a DIY tour stopping at 3 vineyards for tasting what would that estimated cost be? Thanks!!

Yes, wine tours get fully booked earlier and earlier every year.

For a DIY wine tour I’d start at Venetsanos Winery (buses go nearby on their way to Akrotiri or Perissa). Then walk to Gavalas Winery in Megalochori. It’s less than a 15 minute walk and it’s a little tricky because of the lack of sidewalks but still pretty easy and doable. If that sounds unappealing you could call a taxi but you might be waiting a while. Those are two of my favorite wineries in Santorini. If you needed a third keep walking (sort of south and west) to Boutari about another 10 minutes south of Gavalas. Then bus back to Fira. As for costs it’s very hard to say as each winery offers a wide range of tastings.

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Thanks for all the information on wine tours! Regarding to answer on a DIY tour, I wanted to follow-up to your answer to a previous poster. We’ll be staying in Megalachori, and are interested in doing our own mini-tour starting at Gavalas, and then walking to either Venetsanos or Boutari (which both seem to be semi-close?). Which would you recommend, and about how far is the walk?

Thank you! Danielle

Go to Venetsanos for the views (awesome) and setting. Go to Boutari for the wine. Not that there’s a huge difference in quality but Venetsanos does get more people interested primarily in the views. Boutari is sort of ugly and attracts more serious connoisseurs. As to walking, it’s a little tricky but doable and not far (walking along the busy road is more of the problem). If possible scope out both places beforehand (in a car, if you have one) which will make finding them on foot easier.

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We would like to book for a tour online for November, but I can’t for some reason. Are the tours full or closed for the season?

If so can we do it in the island? Or do you recommend just walk in the winery? Our plan is on November 14-18.

Thank you Mark

This private wine tour of Santorini will typically have availability in November.

We’d like to visit a winery near Oia during our visit in December. I see Sigalas is within a short drive of Oia. Is it open in December and will we be able to visit?

Sigalas usually closes in early December. But if you contact them they’ll open up, give you a quick tour around the grounds, and let you taste and buy some wines. Send them an email at [email protected] or call Panayiota at +30 6982 877912.

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Hi Dave, many thanks for all of the useful information your site provides. It’s been incredibly helpful for planning my trip over the last few months! I will be staying in Santorini for 6 days, what are the benefits of doing a wine tour as opposed to visiting on your own? We have rented a car for our stay. Look forward to hearing from you!

The biggest advantage is you can enjoy the wine without having to worry about drinking too much. The pours are usually generous and it’s not hard to feel tipsy after a winery or definitely two. Also, finding the wineries can be a challenge. And the tours offer good info on the winers, wineries, and how the grapes are grown that you wouldn’t get without the tour. But can you do it yourself? For sure.

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Dave, you’re a legend. Thanks a million for all this info. My wife and I are going to Santorini in a couple weeks and would like to do a wine tour. We prefer red wines to the dessert-ey whites but I’m noticing there are mostly white wines that are popular. Do you recommend any wineries or wine tours that have mostly reds? Thanks in advance.

The best wines on Santorini are whites so I’d encourage you to focus on them even if your tastes tend in a different direction. If you do want to try some reds then Gavalas Winery has the best red wines in Santorini.

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After reading your review on Santo Winery and seeing the views, we are hoping to select a sunset tour that includes this winery. However, on the linked “Santorini Half-day Wine Tour” above from GetYourGuide, it does not specify which wineries will be visited. Are you fairly certain that Santo Winery is usually on that tour route? I messaged GetYourGuide about a week ago to check but have not received a response.

Although it was not listed on your website, I also reached out to Santorini Wine Tours to see what tour route they take. Unfortunately they do not visit Santo but instead visit Venetsanos, which they say has equivalent views?

What are your thoughts on this? We just want to make sure we sign up for the best sunset tour option! Ashlee Hansen

No tour will absolutely guarantee which wineries they will visit as it can always change. The Santo winery or Venetsanos is consistently the final visit on the sunset version of the Half Day Tour. Venetsanos is great and has gorgeous sunset views (similar to Santo).

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Hi Santorini Dave,

I will be in Santorini on my honeymoon for 3 nights September 29 – Oct 1, during that time it will be my (soon-to-be) husband’s birthday (Sept 30). I want to plan a wine tour with dinner reservations afterward to celebrate (or something like that). What do you recommend?

The wine tours on Santorini are really well done and well worth doing. Most will drop you back at your hotel (or really any place along the caldera) so you’re free to pick from the best restaurants on the island .

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Thanks for this site. It’s great! I’m wondering if you have any tips on a do-it-yourself wine tour? I plan to rent scooters for exploring the island, but I wouldn’t want to do this while drinking at several wineries. Is it possible to do this via taxi? Or, are they too expensive and hard to order? Is there an area with a bunch in walking distance? We are staying in Finikia if that makes a difference.

Thanks for your help,

Santorini is loaded with wineries but they are fairly spread out. If you did want to do a self-guided walking tour I would visit the 3 following wineries: Gavalas (in the village of Megalochori), Venetsanos (on the caldera), and Santo Winery (on the caldera). Start by taking a bus from Fira (or wherever you’re staying) to Megalochori – they’ll run about every 30 to 60 minutes. Then find the Gavalas winery (a little tricky but it’s a small village so not too hard). Then walk north and towards the caldera to find Venetsanos. Then further north (and back towards Fira) to get to Santo. You’re now north of the ferry port so there will be plenty of buses running from the main road back to Fira. These 3 wineries are great but the walk between them is not really along the caldera, provides few views, and has stretches on a busy road. So, do it to save money but don’t be expecting a beautiful walk between the wineries.

Walking route of self guided wine tour on Santorini.

Hi Dave, Your site has been so helpful in planning our Honeymoon in Santorini! We definitely want to take one of the wine tours. Aside from time of day, is there a real difference between the half day wine tour and the sunset wine tour you suggested on this page? We can’t decide which would be better since they seem so similar… would love your insight! Lilach

Go with the half-day tour (it has two times for you to choose from, so the evening tour will have sunset views). I listed the other tour primarily because my first choice often gets sold out.

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Hi Dave, Do you know which 3 wineries the Santorini half day small group wine tour visits? Nicole

Gavalas, Santo, and Boutari are the most commonly visited but can change because of the season or schedule. All are good – and the smaller wineries are often the most memorable.

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I was thinking of doing the 5 hour boat tour: red beach/white beach/bbq/hotsprings.

I am going May 21-24. Do you recommend me going on the day one 10AM-3PM, or the sunset one 3PM-8PM. I would think watching the sunset is amazing but afraid once it reaches -7-8, it would be too windy. I don’t mind doing the morning but I just want to make the right choice.

What do you think? Darlene

I would do the sunset one as watching the sun set from below the Oia cliffs is really unique. Though swimming will be better (and they’ll be more of it) on the daytime tour. It can be windy anytime so don’t plan around that.

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I’m going to Herakleion for 5 days second week of September, thinking of taking the ferry over to Santorini for 1 day. Which day of the week is best to go over (I grew up in Italy so I’m thinking it might be like there when on Sundays everything is closed, but Saturday are overly crowded) and ideas of best tours to make the most of our time there. I liked the photography tour but none of us are photographers, unless using Instagram, are you obliged to take professional pictures? Elena Metta

There are no guarantees but Wednesday and Thursday are typically the busiest days as those are the most popular days for cruise ship stops. Cruise ships will often leave Athens on the weekend and then return the following weekend giving them a port stop in Santorini mid-week. Sunday and Monday are the best bets for a “quiet” day. The photography tour is great for everyone from beginner to pro.

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Hello Dave, Your website is the most useful and helpful site I’ve ever come across while vacation planning. My significant other and I will be visiting Santorini (only for 4 days) from March 31-April 4th. We’re very limited on tours, and As per your recommendation I was interested in the 5 hour sunset catamaran tour. But noticed it includes swimming, snorkelling, and hot springs. Will the weather or water actually be warm enough during those dates to conduct those activities?

Thank you for ALL your efforts and advice.

There will be hot springs swimming as that water is warmish (not hot). The boat stops about 100 meters from the hot springs and the sea water from the boat to the hot springs is chilly. Bring a big warm towel. The “swimming/snorkeling” will probably be ignored but they’re not the highlights of the tour in any case.

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Hi we will be going to Santorini / Mykonos in May, we will be on a cruise ship, the 2 islands are the ones I Really want to visit, and see the sunset on Oia. Mykonos we are only there from 7:00 to 14:00, Santorini arrival 7:00 to 19:00. Can you recommend a private Santorini shore tour for 2 senior ladies, (we are not rickety), would be much appreciated. Regards Dianne.

I would do either the half-day wine tour or the Santorini photography tour . Both are excellent. If you did decide to do a caldera boat tour be sure not to do one that takes in the sunset as you won’t have time to get back to your ship.

We will only be in Fira for 3 nights so unfortunately won’t have time to do a wine tour (we should have stayed longer but plans have been finalized). Is there anywhere in or near Fira to walk to a winery or at least enjoy a good selection of wines?

No wineries within walking distance of Fira but there is the Assyrtico wine bar/restaurant on the main pathway in Fira. Lots of good wine.

We’re a group of 4 visiting Santorini at mid-October. Would you recommend booking tours in advance?

You’ll likely be fine not booking and buying after you arrive – but you just never know. If it’s a tour you’re set on then I’d book in advance. Wine tours are small and can easily fill up with one group booking. Boat tours have more capacity and are easier left until after arrival.

We have 2 full days on Santorini. On the first day we’ll walk the foot path from Fira to Oia and explore the towns along the way. On the second day we’ll do either a wine tour of the Santorini wineries or a boat tour of the caldera with sunset and volcano walk. Which would you recommend? Which tour will have better food?

Both tours are great fun but the volcano/caldera/sunset boat tour is the one to do if you only have one day. You can do good wine tours in lots of places but there’s only one caldera like this. The food on the boat tour is adequate (far better than it has to be) but not as good as it would be on the wine tour – but still, do the boat tour.

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