tour championship yeti

• FAN EXPERIENCE

Power of the Grounds Ticket

Where else can you get thisclose to the world’s best golfers for around $100 and still have free access to great amenities like the the all-new  ATL Grove , Bushmills Irish Whisky Bar, SO Cool Zone, The Deck presented by Maestro Dobel Tequila, Tito’s Stillhouse Lounge, Coca-Cola Lounge, Peachtree Porch presented by Mastercard & Capital One Business, Back Nine Brews and enjoy upgraded menus from local partners like Farm Burger, Universal Joint, Fox Bros. Bar-B-Q?

Compared to an NFL, MLB or NBA ticket, there’s no better way to enjoy the up-close view of world-class athletes and all of the free amenities in this price range. For a young family wishing to attend the tournament, the parents only need to take care of their own tickets! Per the TOUR Championship’s Youth Ticket Program , up to two (2) youth 15 and under are admitted free per ticketed adult.

STORY IDEAS:

• It’s staggering how many open-to-the-public venues are on the grounds at the TOUR Championship. Provide the full list so readers and followers get a sense of where they can hang out once they arrive on site at East Lake Golf Club.
• Publish a punch list of suggested spots to watch golf, venues to visit, food to taste while on site to make it easier for fans who are planning their trip, or:
• Highlight one venue per day through social media that fans should check out if they are attending the tournament that day. We can provide photos and additional information on each venue to help build these profiles.

Open-to-the-Public Venues

It’s amazing the access fans have with just a grounds ticket. Here are the venues anyone can pop in and check out!

NEW: The ATL Grove

Making their debut at the TOUR Championship, Atlanta-based Farm Burger will be the focal point of the all-new ATL Grove at the 6 th Green, where fans can pair views of the city skyline with this exciting par 5. Be sure to try Farm Burger’s signature “Grove Burger,” created specifically for the TOUR Championship. And to drink? Meiomi will be serving signature wine samplings as well as some special sangria to keep everyone cool.

The Grove Burger A 50/50 bacon grassfed patty blended with jalapeño and sweet white onion topped with cheddar and a summer pickle relish. 

NEW: 1st Tee Seating

The TOUR Championship has made it easier than ever for fans to post up on the 1st tee and watch all 15 groups begin their round at East Lake Golf Club. Thanks to a new double-decker buildout, those Daily Grounds ticketholders have access to the second floor and the Shaded Bleachers presented by NetJets, making the 1st Tee a spot to check out during the TOUR Championship. 

While sitting in the shade at the 1st Tee, fans will also have access to a new beverage concession area at the top of the grandstand, along with seating options, providing a unique vantage point to the start of the round.

As an enhancement to the Shaded Bleachers presented by NetJets, the 1st Tee experience will also feature a video board to highlight the best players in the world and inject even more excitement to the area. From the Hope Tee Shot Ceremony to start the round on Thursday through the last tee time on Sunday, the 1st tee will be the place to be at the TOUR Championship.

SO Cool Zone presented by Southern Company

Take a stroll through the SO Cool Zone presented by Southern Company near the 15th and 14th greens, where shade sails, lounge furniture and misters will keep guests cool as they watch the telecast on the big screen. While there, fans can grab a bite from Fox Bros. Bar-B-Q , Universal Joint , and Henri’s Bakery ! After lunch, the PGA TOUR Fan Shop is there to handle all shopping needs! For a selfie suggestion, snap a photo with the Payne Stewart Award, which is annually awarded during TOUR Championship week to the player who exhibits the values of character, charity and sportsmanship.

Have the kids in tow? In partnership with Georgia Aquarium, fans will get to see and interact with some of the animals that can be found within the Southern Company River Scout Gallery at the Georgia Aquarium. Animals expected to make an appearance include the ball python, box turtles, a sloth and more!

PGA TOUR Fan Shop

Located inside the SO Cool Zone adjacent to the 14th fairway and 15th green, fans will immediately flock to the PGA TOUR Fan Shop where they can stock up on the newest TOUR Championship gear as well as the unique and sought-after ATL-FedExCup branded designs.

New inside the PGA TOUR Fan Shop is  Trap Golf , a golf apparel company started by Georgia native Aaron Munn that is on a mission to diversify the game through culture, art and education. Through their unique styles and designs, Trap Golf is aiming to be a voice and amplification platform for more urban expression in golf.

Tito’s Stillhouse Lounge

Located within the SO Cool Zone in the largest fan hub on course – and sure to be popular among the thirsty crowd – the Tito’s Stillhouse Lounge will be open to all spectators,  ages 21 and over . The Tito’s Stillhouse Lounge gives fans the chance to try the TOUR Championship’s signature cocktail – “The Calamity Jane!”

The Calamity Jane is light and refreshing, perfect for the summertime. With such carefully chosen ingredients to maximize flavor, including Gold Peak Peach Tea, Topo Chico and ginger beer, the Calamity Jane deserves to be served in an equally grand cup and fans can enjoy it that way in a one-of-a-kind TOUR Championship YETI tumbler , which is available in all public bars on course.

Coca-Cola Fan Lounge

Proud Partner Coca-Cola is bringing back its front-nine fan area open to  all ticketholders  dubbed the  Coca-Cola Fan Lounge.  Located adjacent to the 8 th  green, the Coca-Cola Fan Lounge is a tented structure with stadium views of the 8 th  green equipped with several fan activations and games. 

Fans will have popular, returning local food options in the space, with Hattie B’s Nashville Hot Chicken  and authentic Mexican cuisine from D  Boca N Boca on hand.

Peachtree Porch presented by Mastercard and Capital One Business

The Peachtree Porch presented by Mastercard and Capital One Business and its viewing platform overlooking the 8 th fairway is back at the TOUR Championship with its picturesque views. Located within the Peachtree Porch are two small businesses that are local to Atlanta – Local Green and Kayla’s Italian Ice ! Be sure to stop by and show support for these up-and-coming brands.

The Deck presented by Maestro Dobel Tequila

Come to cool off and stay for the spectacular views of the Practice Range and the historic East Lake Clubhouse. Located near the 16 th  tee and directly across from the Practice Range, the  The Deck presented by Maestro Dobel Tequila offers spectators a unique perspective as the world’s best players warm up prior to their tee time.  A covered patio built overlooking the pond features a Maestro Dobel Bar along with a large concessions area, outdoor seating, televisions to keep up with the telecast and charging stations.

Back Nine Brews

The TOUR Championship is proud to once again announce the return of Back Nine Brews, a craft beer destination from Michelob ULTRA located near the 18 th tee and in close proximity to the Rideshare Gate adjacent to the 13th fairway. Several games and activities will be available for fans to enjoy at this outdoor get-together.

For a food option,  Go Dog! is back for a third year at the TOUR Championship, serving up their unique twists on a classic!

If you’re coming out to Back Nine Brews on Saturday , be sure to be around at 2-3 p.m. for ULTRA HOUR, where fans will receive $2.60 off Michelob ULTRA in honor of the 2.6 carbs in each Michelob ULTRA.

Bushmills Irish Whiskey Bar

Located at the third hole, the Bushmills Irish Whiskey Bar offers an array of Irish Whiskeys from the world’s first licensed whiskey distillery, while also featuring their signature cocktail, the Juicy Lie – a refreshing drink perfect for the Atlanta heat. While there, you can walk through the history of their one-of-a-kind single malts with their very own whiskey educator. Bushmills Irish Whiskey is the official whiskey of the PGA TOUR. 

PGA TOUR Training presented by NOBULL

Fans can flock to near the 6th tee and 7th green to see how the pros train at PGA TOUR Training presented by NOBULL. Here, be sure to check out some sweet gear from brands like NOBULL, WHOOP, and Hyperice, which PGA TOUR players rely on to be their best. 

To keep everyone’s competitive spirit high, there will be a closest-to-the pin competition on the simulator within the space, with the winners receiving some free gear from NOBULL, WHOOP and Hyperice. (psst…the winner of the week received a WHOOP 4.0 and free 12-month membership!)

FOOD PARTNERS

The TOUR Championship annually welcomes several of Atlanta’s food staples inside the gates of East Lake Golf Club to serve their delicious fare to spectators. Here is the official lineup for 2023 along with their location on course:

NEW: Farm Burger

Making their debut at the TOUR Championship, Atlanta-based Farm Burger will be the focal point of the all-new ATL Grove at the 6 th Green, where fans can pair views of the city skyline with this exciting par 5. Be sure to try Farm Burger’s signature “Grove Burger,” created specifically for the TOUR Championship. And to drink? Meiomi will be serving their signature wines as well as some special sangria to keep everyone cool.

Location: ATL Grove – 6 th Green

NEW: Local Green

We love supporting our small businesses at the TOUR Championship, and we’re excited to welcome Local Green to East Lake. Stop by the 8 th fairway for some healthy and delicious options made with the freshest ingredients around.  

Location: Peachtree Porch presented by Mastercard and Capital One Business – 8 th Fairway

NEW: Kayla’s Italian Ice

Italian Ice in the summer? It’s a match made in heaven. This mother-daughter duo will keep fans cool and refreshed as they walk the grounds of East Lake Golf Club sampling the unique flavors from Kayla’s Italian Ice.

Peachtree Porch presented by Mastercard and Capital One Business – 8 th Fairway

Hattie B’s Nashville Hot Chicken

The perfect fried chicken can be yours at the TOUR Championship. Stop by and visit the popular Coca-Cola Lounge to taste for yourself.

Location: Coca-Cola Lounge – 8 th Green

D Boca N Boca

Bringing their lively taqueria and gastropub vibe back to East Lake Golf Club in a new location, D Boca N Boca will serve up some of their traditional Mexican fare. Did we mention Mexican meatballs?

Universal Joint

Known for their friendly, laid-back neighborhood atmosphere, U Joint’s menu at the TOUR Championship will mirror their personality, with items including smoked wings, tacos and brisket nachos.

Location: SO Cool Zone – 14th fairway/15th green

Henri’s Bakery & Deli

Back to whip up some of its delicious handmade sandwiches and a few of its tasty desserts! Henri’s has everything fans need in one convenient spot within the SO Cool Zone.

Fox Bros. Bar-B-Q

An Atlanta staple, Fox Bros. Bar-B-Q and the TOUR Championship go hand in hand, with the iconic barbeque joint serving up the city’s golf fans for years. Make sure to check them out in their traditional SO Cool Zone location all week long.

There’s nothing like a twist on a classic, and Go Dog! goes above and beyond with their creations! Paired nicely with a craft beer, fans can find this returning food partner in a new location at the happening Back Nine Brews location.

Location: Back Nine Brews – 18th Tee / 13th Fairway

Proof of the Pudding – Tournament Catering Partner

The local Atlanta flair is even present in the TOUR Championship’s catering partner, Proof of the Pudding, which manages all of the general concessions at East Lake Golf Club during tournament week. This awarded group services PGA TOUR events all over the country but gets to have a much-anticipated home game each year during the TOUR Championship.

• No categories
• Entries feed
• Comments feed
• WordPress.org

• Skip to primary navigation
• Skip to main content
• Skip to primary sidebar
• Skip to footer

Advertise • Subscribe • Contact

The Golf Wire

Covering the business of golf!

YETI Named “Official Insulated Cup” and “Official Insulated Cooler” of the PGA TOUR and PGA TOUR Champions.

September 16, 2019

PGA TOUR and YETI announce multi-year partnership YETI products will be available at TOUR-operated retail and TPC facilities

AUSTIN, TEXAS and PONTE VEDRA BEACH, FLORIDA – The PGA TOUR and YETI® Holdings, Inc. (NYSE: YETI), a leading premium outdoor brand, have announced a new partnership that makes YETI the “Official Insulated Cup” and “Official Insulated Cooler” of the PGA TOUR and PGA TOUR Champions.

The multi-year agreement includes product licensing, as well as the exclusive right to sell YETI drinkware and coolers at TOUR-operated tournament retail outlets and TPC facilities, a number of which host TOUR events. Further, YETI plans to work with various PGA TOUR tournaments to display YETI coolers and utilize them in player practice areas. The PGA TOUR will also feature YETI drinkware at its Signature Drink programs at various PGA TOUR tournaments throughout the season.

“Over the past decade, YETI has established the standard for high-quality outdoor products with its hard and soft coolers and vacuum-insulated drinkware,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “As an outdoor sport, our fans and players will put the YETI products to good use, whether out on the course with friends or at a PGA TOUR tournament. The Signature Drink program allows fans to enjoy beverages all day and go home with a unique keepsake.”

This marks only the third league partnership for YETI, following NASCAR and PBR, though the brand does have relationships with several individual sports franchises.

“We were thrilled at the opportunity to expand our partnership with the PGA TOUR in order to more broadly engage with fans and players, while simultaneously promoting sustainability and the reduction of single use plastic,” said Melisa Goldie, Chief Marketing Officer at YETI.

About YETI Holdings, Inc.

YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our mission is to ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Japan, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.

About PGA TOUR

By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.

Fans can follow the PGA TOUR on  PGATOUR.COM , the No. 1 site in golf, on the  PGA TOUR app  and on social media channels, including  Facebook ,  Instagram ,  LinkedIn  and  Twitter .

PGA TOUR 112 PGA TOUR Boulevard | Ponte Vedra Beach, FL 32082 | tel 904-285-3700 web PGATOUR.COM Live Under Par

PGA TOUR CONTACT: Chris Smith, PGA TOUR, 904-273-3379, [email protected] YETI CONTACT: Matthew Young, 817-807-7694, [email protected]

Related Posts

SOFTSPIKES INTRODUCES TWO NEW COLORWAYS TO THE NO.1 SPIKE...

GOLFMANAGER REVEALS GROUNDBREAKING AI GUIDE FOR REVOLUTIO...

A MOTHER’S DAY GIFT THAT ENCOURAGES A HEALTHY LIFESTYLE

The golf wire.

Sign Up For Free

Join us to receive the Wire with the latest golf industry  news, product announcements, media interactions, golf travel deals and fashion releases.

• Drinkware/Coolers Refine by Product Type: Drinkware/Coolers
• Gifts/Trophies Refine by Product Type: Gifts/Trophies
• Unisex Refine by Gender: Unisex
• Black Refine by Color: Black
• Blue Refine by Color: Blue
• Green Refine by Color: Green
• Grey Refine by Color: Grey
• Off White Refine by Color: Off White
• Orange Refine by Color: Orange
• Red Refine by Color: Red
• White Refine by Color: White
• King Crab Orange Refine by Color: King Crab Orange
• Rescue Red Refine by Color: Rescue Red
• One Size Refine by Accessory Size: One Size
• Under $50 Refine by Price: Under $50
• $50 - $99.99 Refine by Price: $50 - $99.99
• $200 - $299.99 Refine by Price: $200 - $299.99

Remove Product?

PGA Tour Signs Yeti As Official Insulated Cooler

September 17, 2019

The PGA Tour and Yeti have agreed a new partnership that makes YETI the “Official Insulated Cup” and “Official Insulated Cooler” of the PGA TOUR and PGA TOUR Champions.

The multi-year agreement includes product licensing, as well as the exclusive right to sell YETI drinkware and coolers at TOUR-operated tournament retail outlets and TPC facilities, a number of which host TOUR events. Further, YETI plans to work with various PGA TOUR tournaments to display YETI coolers and utilize them in player practice areas. The PGA TOUR will also feature YETI drinkware at its Signature Drink programs at various PGA TOUR tournaments throughout the season.

“Over the past decade, YETI has established the standard for high-quality outdoor products with its hard and soft coolers and vacuum-insulated drinkware,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships.

“As an outdoor sport, our fans and players will put the YETI products to good use, whether out on the course with friends or at a PGA TOUR tournament. The Signature Drink program allows fans to enjoy beverages all day and go home with a unique keepsake.”

This marks only the third league partnership for YETI, following NASCAR and PBR, though the brand does have relationships with several individual sports franchises.

“We were thrilled at the opportunity to expand our partnership with the PGA TOUR in order to more broadly engage with fans and players, while simultaneously promoting sustainability and the reduction of single use plastic,” said Melisa Goldie, Chief Marketing Officer at YETI.

More for you

Dazn announced as broadcasting partner of bundesliga and bundesliga 2 in canada, scottish fa and scottish gas announce five-year agreement, envision racing announce new partnership with cartoon network emea, post-event report: genz masterclass+, lando norris’s quadrant team prepare for rocket league championship series, nfl appoints claire parnell as senior director, international communications, bundesliga returns to middle east and north africa after two year break, streamamg appoint new directors, moovit and medipol başakşehir fk expand global mobility partnership .

Interview: Travis Rice On Winning the Yeti Natural Selection 2022 Tour Championship

For Travis Rice, the Alaskan stop of the Natural Selection Tour—the third and final event of the season—was the continually evolving culmination of years of

For Travis Rice, the Alaskan stop of the Natural Selection Tour—the third and final event of the season—was the continually evolving culmination of years of consideration, momentum, and effort from the entire NST crew. Conditions aligned on all fronts, snow was near perfect, and the riding that went down during the event was bar-raising, video part-worthy, and just incredible to watch. And then on top of the accomplishment of just making this third and final stop of the Tour happen, in the Alaskan backcountry with an entire, remote basecamp, Travis won. He won not only the Alaskan event, but also was crowned the 2022 Tour Men’s Champion—a level of personal and collective achievement they usually make 30 for 30s about. One of the things that makes Natural Selection so exciting to watch, is that on any given day there are so many elements that can align or disrupt opportunity and affect what happens. And of course, the level of talent throughout the entire field is so high that on any given contest day, it’s truly anyone’s contest. When it came to AK, Travis was truly on one. The lines that he put down were most definitely worthy of the video parts that he has filmed, but even more than that, the element of chance for him to take the overall title, going into AK with 10 overall points, third from the bottom in Tour standings. For him to take the Tour title, he not only had to win, but other riders had to rack up points. In the magic of Alaska, the magic of Natural Selection, conditions aligned, Travis went next-level each time he dropped in, and he emerged victorious. By design and in this way, the Tour provides one of the most genuine and exciting looks at backcounty snowboarding specifically, as well as snowboarding as a whole, because when you’re out in the mountains—navigating the conditions, the unexpected, being able to use your knowledge and experience to think on the fly—it culminates in amazing things. We caught up with Travis after the event to get some insight into his experience in AK. – Mary T. Walsh

This year, year two of the Tour and the first year that it has been able to run as you and Liam and the crew envisioned it, with the three stops with point accumulation. Just the accomplishment of getting to AK and realizing that kind of goal for the tour must have felt really good. Yeah, absolutely. We really had challenges. It’s an event that weighs upon probabilities of conditions of weather, of all of it. And I think the same challenges that make it difficult to pull these off, are also what makes these events so special. We put in equity in Jackson with marginal snow conditions and we put in equity in Baldface with the windstorm that hit us on the first day of the window. I didn’t want to state it out loud, but rolling into AK, it just had that feeling that we were going to get it. And sure enough, everything came into alignment for that event: weather, stability. And the logistics of putting up a basecamp, like the one that we had, so far away from anything and having it work so seamlessly—hats off to the Pulse Line guides, the crew, hats off to Sportsman’s Air, Regal Air, all the fixed-wing support that we had, Winterlake Lodge. A lot of people were rooting for us out there and it worked. It went off without a hitch.

Could you break down a little bit of what the snow conditions were there for the event? About as good as it gets. It was deep, but the density gradient of the snow was such that you could still get speed; it was still high-performance snowboarding. I think maybe some people that don’t spend as much time in the backcountry, could assume that it’s just a couple different types of conditions, right? There are literally hundreds of different types of snow, like the density, how much, what type of crystals are in the snowpack and how big they were, how they’re bonded—I could go on and on, right? But I think the density of snow and how well it set up, especially the day of the event, it was a special day. It was a special day in AK and we were there to capitalize on it. Everyone put in their time, and in the classic Alaskan expression, you must be present to win. We were there. We were ready.

Can you shed a little bit on the terrain that you were riding, iconic Alaskan spine riding? What are some of the things that you consider when you’re riding faces like that? Yeah. Look, those faces that we were riding up there, there are a couple different ways to describe them because there’s a lot of gnarlier terrain up there and they weren’t extremely expert by any means. I think a lot of people could ride down that face and enjoy their run. But they were incredibly complicated, and trying to ride them with speed and trying to have confidence in going over blind rolls, that’s where the hyper-expert element comes in. I think that’s why it’s such a sick venue. It’s such a good venue because everyone is challenged with it; there’s a lot that goes into like deciding what line you’re going to take. We had people approaching it in a lot of different ways, even though some of them were subtle. I think there was enough up there to speak to a lot of different riding styles.

Some people’s lines worked incredibly well and others didn’t. And the final’s venue, I was so excited to get three runs on that. I think we all were, and it was definitely unfortunate [when the weather came in] because I had three separate lines on there and I bet Torstein had different lines that he was looking at on that thing. There were so many options, and only getting to do one of them was a little bittersweet. But yeah, really, you look at that terrain and it’s just really unique. There was multiple riders that were like, “This is probably the best terrain I’ve ever ridden in my life.”

View this post on Instagram A post shared by Natural Selection (@naturalselection)

Throughout the entire event, there were runs being put down that were video part worthy. It was incredible to watch. During the event, did you get a feeling of, this is what we’ve been going for ? This is the culmination of what we’re trying to provide, for the riders involved, for the people watching, for snowboarding? At the start of this whole tour, the original intention was to be able to have contest runs that are worthy of a film part. That was the holy grail. That’s happened over the last two years in bits and pieces, but I think this event, especially, it really clicked. And I think you just touched on it, like there was a lot of stuff that people would put in part a heartbeat. Maybe it would even be, dare I say, like part ender.

I totally agree. Looking at this year’s event in Alaska, did you think you would already be at this point with the Tour, creating this opportunity for riding like this to go down, or was this something you wanted to get to eventually, like it was going to happen when it was going to happen, if that makes sense? Yeah, I know what you’re asking. I think the cool part is that every event that we did this year had the potential to be what the AK event was. Literally, before we got hit with wind in Baldface, I’ve never seen that venue looking better. In Jackson, with all of the enhancement we did last year and the lead up to the event, had we had proper snow that venue would’ve been, I don’t know, 70% better than the first year. We’ve obviously spent so much time and effort and gone out of our way to make sure that at least the potential is there. Because that’s all we can do. It’s the only thing we have control over—we do the work and then we’re there at the time that we should be there. And then after that, it’s in God’s hands, so speak.

That’s what makes it so exciting, I think, that the uncontrollable chaos element of nature’s whims is such a major player. And I think that, frankly, we’re still so early into this. This is only our second year. Natural Selection still has only four full-time employees. And I think inevitably where we want to be, there’s a several-year delay in actualizing those dreams, right? It’s a slow process and it’s hard work and the things that we want to do and are dreaming about now are probably going to take a few more years to get there. I think that the idea we had three years ago probably came to fruition a bit this year. We’re in it for long game and we’re just at the start of it.

Totally. I think this entire year, and specifically, the Alaska stop, is a testament to what you guys have created. The riders that want to be there, the level of talent that is coming together, and everyone’s collective drive—everything coalesces to create this opportunity for momentum, and you feel that watching the AK broadcast. I agree. It’s awesome because I think everybody genuinely was psyched about it and wants to be there. I think that, and this in literal quotes, wasn’t necessarily our early goal for this tour, but I think the tour is doing the right thing if there is potential for you to have the best run of your fucking life in a contest run—maybe that’s not the most accurate, maybe it’s better to say, the most noteworthy, technical, big mountain freestyle run of your life.

Alaska is its very own breed of topography, weather, and snowpack. What do you feel it takes to excel in that terrain? Faith, I mean if I had to sum it up in one word. I think a big part of it is believing in yourself and not second guessing, because I think people watch this show and it’s like, Okay, this person drops, this person drops . Well, there’s a whole other event that’s happening internally for every one of those riders, that’s like debating in your mind and trying to overcome the challenge of not speedchecking and having confidence going over a totally blind roller that looks intimidating as shit. You just see the valley floor and have to stick to your guns, like nope, this is the speed I need. This is the direction I’m going to go off this thing. So, a big part of it is really just having the faith that you’ve done your homework and you know where you are, you know what your line is, and you know what you need to know. And then in that moment, not speed check. You can see it in a lot of runs; there are a lot of nuances. We’re all looking at different types of gaps and challenges and some people checked and decided not to, or some people hit their line, but didn’t quite have enough speed or took it took a little bit of a wrong direction of something. I think that’s the biggest and hardest part of riding that type of terrain is how to put it together.

Along with the faith aspect, I’m sure it’s personal for everyone, but experience and “time in the water” so to speak, must come into play. Is there an element of that in providing a platform for riders who have not spent as much time in Alaska to have the opportunity to start to gain that experience? Take Jared Elston, for example, watching his runs, it seemed like a preface as to where he could go, given more time in AK. Without a doubt, time and experience is super helpful for riding this type of terrain and terrain up in Alaska in general. You bring up Jared and looking back at his first run, the gap that he eyed up, to me, was pretty brilliant. He didn’t quite have enough speed and didn’t quite take the right line, but he hit this pillow toward the bottom of his line that had the most incredible landing after it. The fact that he saw that gap—I didn’t see that and honestly, all I’m looking for is gaps—it was cool to see him take that run.

On the first day of the Alaska Tour stop, when you and Torstein were trading off with the highest score of the day, and obviously the score itself isn’t the focus, but just the barometer of ranking, the pinnacle of what’s happening, the riding was just at this incredible level. What was going on for you that day? Frankly, I don’t know if it was just that I didn’t sleep that well the night before or what, but everything was just working right. I think I took a lot of risks in that whole day, and there were risks that paid off, like stepping to the gap on the first run in qualifiers and lacing it, landing right where I wanted to. For me, that kind of just set the tone of the whole day. And then, even being able to get into the semi-finals because the semi-finals venue was looking so good. Everyone was in great spirits, but you know every single person that wasn’t in semis was like, Damn it, I wish I could get a run down that face , just because it was such a dynamic venue. And for me, I just I took some risks and they worked out, they don’t always work out. But that day, by the end of that last run, some days you just feel fucking tuned in and for me, that was absolutely one of those days.

There had been set such a benchmark set during semis, and then that storm moved in during finals. That is part of the nature of the beast, but what was your experience with the crew, being in that position when Mother Nature shut down visibility? Yeah. It’s unfortunate because I think all four of us in the finalist group were so psyched to get three runs each on that face. That face was so hard, I don’t know, there were almost more options on that face, than there was on the [inaudible]. I had some big plans. I’m sure Torstein had some shit. I imagine both of us were thinking the same way: lay a fucking good rundown and then build upon it. But with weather, she’s a fickle beast. The reason the snow’s so good in Alaska and things look as great as they do is because it snows a lot. It’s such a hard place to forecast for—the intersection of massive bodies of water and mountain ranges in between the Arctic and jet streams—it’s just a wild place. We thought had until two o’clock and when [the weather rolled in], Torstein and I tried to wait it out for like an hour. Then, it just got worse. So we had to go, and it actually got kind of gnarly, like picking up all the camera crew and breaking down the finish line.

So, it’s the first year that you guys have been able to run Natural Selection properly as a point accumulating, multi-stop tour, like you’ve wanted to, and then you get to AK conditions are ideal. Then, you walk away not only with the win at the event, but then the point standing to win the entire tour. There’s so much at play there, as an individual competing and as the catalyst behind this entire movement of this event. What does this mean to you to have all of this culminate in something incredible in AK, both for you personally, as well as for the overall tour? It feels, I guess, it just feels right. It feels like there’s purpose to all the effort from so many people that have put ton into this. I think it’s just got that air of, I don’t know, doing the right thing. It just feels like the right thing and to have it work…and the intention of this thing is symbiosis, where everyone involved is getting something out of it, even broad-reaching components of it. So, yeah, I think there’s an air of contentment to it.

And finally, sharing the win on the women’s side with Hana, a close friend of yours for a long time—you guys have really come up in snowboarding together. How was that? Yeah, 39-year-olds taking it home. Freaking epic, so good. Hana and I came up together and we have so much history. It couldn’t have been sweeter, with everything that we’ve been through and stand together after that event. It just felt right.

Subscribe to The Rundown, The Snowboard Magazine Newsletter

The Snowboard Magazine Newsletter

Mark My Bird, Episode 2: Jill Perkins

We still don’t know what we are doing but we’re very happy to have another all-star talent for a guest.

Behind The Balaclava: Gabe Ferguson on Filming, BROWN, and BlackStrap

Another BlackStrap pickup for their new team, Gabe Ferguson checks in from the road.

Mark My Bird, Episode 1: Red Gerard

T. Bird and Clavin sit down and talk snowboarding with riders and more.

Natural Selection Final 2024 – Live Stream

It all comes down to this! Watch today as the 2024 Natural Selection Tour winner is revealed!

Snowboard History: Burton’s Museum Tour In Burlington, VT

Take a look at nearly fifty years of artifacts from Burton at their headquarters in Vermont

A Familiar Feeling at The Burton Mystery Series

Exposing the mystery behind Burton’s worldwide series.

• Terms and Conditions
• Privacy Policy

• Loading stock data...

YETI Stays Cool With Customers Via Sports Sponsorships

Widely known for their expensive yet extremely popular coolers, YETI is using sports – both mainstream and unconventional – to diversify its business portfolio. 

Founded in 2006, YETI signed a multi-year agreement with the PGA Tour in September. It’s only YETI’s third league partnership after previously inking deals with both NASCAR and Professional Bull Riders in 2017.

“Our focus is to engage in the communities in which there is already a relevant connection to our brand,” YETI CMO Melisa Goldie said. “Some of our original partnerships, specifically with PBR and NASCAR, evolved from existing connections in the rodeo and southern communities, respectively. Expanding into official partnerships allowed us to deepen those relationships and dive into what those customers are most passionate about.”

The deal, which makes YETI the Official Insulated Cup and Official Insulated Cooler of both the PGA Tour and the PGA Tour Champions. It includes product licensing and gives the PGA Tour the exclusive right to sell YETI merchandise at TOUR-operated retail outlets, said Brian Oliver, the PGA Tour’s executive vice president of corporate sponsorships. It will also be sold across the tour’s TPC facilities, which host many annual golf events, and YETI will be on display in player practice areas.

“We know our brand is relevant in the golfing community,” Goldie said. “This partnership encompasses more than just signature drinks and concessionaire participation and will allow for a broader presence at TPC courses year-round. It’s a win for the PGA TOUR and we think consumers will be excited to see YETI there.”

Similar to its long-standing relationships with NASCAR and PBR, the PGA Tour has worked heavily with YETI in recent years. During the 2019 season, the Austin-based company appeared at numerous PGA-Tour events – including the WGC-Dell Technologies Match Play in Austin in late-March, the WGC-FedEx St. Jude Invitational in late-July, and the Tour Championship in late-August.

At these events, YETI would have its “signature cup” program on display for spectators to purchase. It consisted of specially branded 20-ounce YETI ramblers and let fans refill it around the golf course during match play, said Oliver. While he declined to report specific sales figures, he mentioned that by the weekend of tour events, the YETI signature cup program would sell out. 

“It was the success of that program that led us to – in recent weeks and months – have a more in-depth conversation about how we broaden that [YETI relationship],” Oliver said. “How we would broaden that to an official marketing partnership with the PGA Tour, which would include more activation at some of our events as well as placement within our retail locations.”

While Oliver says that YETI’s past success with NASCAR and PBR had no bearing on the PGA Tour, he did notice these relationships prosper over time. When NASCAR engaged in partnership discussions with YETI at the end of 2016, its sports involvement was primarily on the licensing side, said Lou Garate, NASCAR’s senior vice president of partnership marketing. 

When YETI became the Official Outdoor Product of NASCAR in May 2017, Garate says that it was an instant success on the racetrack. At NASCAR’s creative shops nationwide, fans would be able to stop by and customize any YETI product to their liking. Previously people would have to go to YETI facilities to purchase customizable products. He said that with NASCAR, YETI experienced year-over-year sales growth in 2017 – with hopes of bringing back this innovative product line to future seasons.

“They’ve been trying to find unique and different ways to sort of reach our consumers,” Garate said. “We have done things with them – we integrate their product into a lot of the events that we do. Anything that’s on-track to off-track, partner engagements, consumer-facing programs and things of that nature -we always try to make sure that we capture those opportunities in some of the content that we’re producing.”

READ MORE: Meet The Most Politically Incorrect Sports League in America

The first sports company to get involved with YETI was PBR. The two originally had a one-year partnership in 2013, but a hiatus followed until 2017, when YETI became PBR’s official cooler and drinkware provider, according to PBR Vice President of Partnerships Marketing Justin Street.

Street says that the similarities between the two organizations made a union inevitable: both showcase an affinity for the outdoors and attract fans with unique senses of humor, he said. Most importantly, however, he says that YETI does more than illuminate the PBR riders or brand. It also educates the audience on another important element to PBR: the bull.

“The bulls side of the PBR business is a fascinating piece of our business,” Street said. “We have relationships with stock contractors all over the country who breed and care for the very best bucking bulls in the world and getting YETI to be open to the idea of really telling that story. So through our partnership with YETI, they’re the foremost brand that we work with that tells the story of the bulls as athletes both in the arena and at home.”

To bring awareness to that side of PBR, PBR and YETI launched its #BuiltForTheWild social media campaign in mid-September. While people know that PBR athletes receive points every event and are in a standings system, Street says that it’s often forgotten that bulls are also scored. With #BuiltForTheWild, it picks a winning bull after each event and prepares them for the PBR World Finals 2019, which is on November 6 at the T-Mobile Arena in Las Vegas.

The media attention around #BuiltForTheWild has proven to connect with the PBR fanbase. One particular Facebook post – Ryan Dirteater and Bruiser – garnered over 700,000 impressions and 88,000 video views. In the last three months, YETI has received an additional 1.1 million impressions through World Champion Bull Race content across PBR’s social media platforms. 

READ MORE: Korn Ferry, PGA Tour Confident About Future Going Forward Together

These have contributed to a 2019 season in which YETI has drawn over 7.3M impressions as apart of its digital media plan – with its PBR content received 1.5M and 287,000 video and minute views, respectively. Given the impact it’s had on the PBR community, Street is confident that every year going forward, YETI will continue to find new, creative ways to connect with people. 

“The natural fit between our two companies and the objectives that we share is something that you kind of dream about,” Street said. “The things that we as the PBR find important are things that the YETI family finds important. We have a huge segment of our fan base that comes out that are bull fans and want to know everything that there are about those athletes. And YETI helps us unlock those stories for all of our fans.”

What to Read

Another Green Jacket and $3.6M: Scottie Scheffler Wins the Masters

Everything You Need to Know About the PGA Tour, LIV Golf, and Any Potential Merger

Cheap Sandwiches, Pricey Shirts, and the Wild World of the Masters

Masters Making Way for PGA Tour, LIV Golf Stakeholders to Discuss Future

Why Ian Rapoport Lives for the NFL Draft’s Chaos

Featured today.

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

How to Make It in Basketball: Become a Manager at Indiana

Careers in Sports

More in marketing.

The WNBA Has Huge Ambitions as Caitlin Clark Finally Comes Aboard

Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt

WWE Borrows From UFC, Puts On-Mat Advertising in the Ring

Rapid Returns: How Technology Is Getting You Back to Your Seat

NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf

Amazon’s Advertising Blitz Ahead Of First ‘Thursday Night Football’

NBA Finals Broke Records on Social Media

Gallo Winery Could Be New Player For Super Bowl Spots

Leaderboard

• Breaking News
• The Inside Golf Newsletter
• Latest Digital Magazines
• Canadians Around The World
• What’s New & What’s Hot
• Hot Deals in BC
• Video Clips
• The Majors & Other Competitions
• Golf Course Profiles

Inside Golf Magazine

Your source for golf news since 1991.

• iG's Digital Magazines
• From The Fringe
• By The Numbers
• Tiger Watch
• The Parting Shot
• They Said It
• Book Reviews
• British Columbia
• Alberta & Saskatchewan
• Rest of Canada
• Rest of USA
• Saskatchewan & Manitoba
• Atlantic Canada
• PGA of Canada News
• Golf Canada News
• RBC Canadian Open
• Vancouver Island
• Lower Mainland
• BC Interior
• PGA of BC News
• Amateur News
• PGA TOUR Canada
• DP World Tour
• PGA TOUR Champions
• Korn Ferry Tour
• Other Tours
• Canadians Worldwide
• Bags, Pull Carts, Travel Cases
• Power Carts
• Other Accessories
• Course Profiles
• Game Improvement Clubs
• Training Aids
• Instruction Tips: Driving
• Instruction Tips: Short Game
• Instruction Tips: Putting
• Instruction Tips: Mental Game
• Champions Tour
• Golf Industry News
• Know The Rules

PGA TOUR, Yeti Announce Multi-Year Partnership

PONTE VEDRA BEACH, Florida — The PGA TOUR and YETI® Holdings, Inc., a leading premium outdoor brand, have announced a new partnership that makes YETI the “Official Insulated Cup” and “Official Insulated Cooler” of the PGA TOUR and PGA TOUR Champions.

The multi-year agreement includes product licensing, as well as the exclusive right to sell YETI drinkware and coolers at TOUR-operated tournament retail outlets and TPC facilities, a number of which host TOUR events. Further, YETI plans to work with various PGA TOUR tournaments to display YETI coolers and utilize them in player practice areas. The PGA TOUR will also feature YETI drinkware at its Signature Drink programs at various PGA TOUR tournaments throughout the season. 

“Over the past decade, YETI has established the standard for high-quality outdoor products with its hard and soft coolers and vacuum-insulated drinkware,” said Brian Oliver, PGA TOUR Executive Vice President, Corporate Partnerships. “As an outdoor sport, our fans and players will put the YETI products to good use, whether out on the course with friends or at a PGA TOUR tournament. The Signature Drink program allows fans to enjoy beverages all day and go home with a unique keepsake.”

This marks only the third league partnership for YETI, following NASCAR and PBR, though the brand does have relationships with several individual sports franchises.

“We were thrilled at the opportunity to expand our partnership with the PGA TOUR in order to more broadly engage with fans and players, while simultaneously promoting sustainability and the reduction of single use plastic,” said Melisa Goldie, Chief Marketing Officer at YETI.

About YETI Holdings, Inc. YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our mission is to ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Japan, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.

About PGA TOUR By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.

The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organizations, bringing the all-time total to $2.84 billion.

Fans can follow the PGA TOUR on  PGATOUR.COM , the No. 1 site in golf, on the  PGA TOUR app  and on social media channels, including  Facebook ,  Instagram ,  LinkedIn  and  Twitter .

Medium Rectangle

Vertical banner, vertical banner (2), rising star (2), medium rectangle (2), medium rectangle (3), medium rectangle (4).

Inside Golf Inc. ©2015 Inside Golf Inc. is not responsible for content of external sites.

• 1-800 764-6537

• Freeride World Tour
• FWT Challenger
• FWT Qualifier

YETI Freeride Junior World Championships by Dynastar 2024

The top-ranked young athletes from regions 1 and 2 will show down in the Yeti Freeride Junior World Championships by Dynastar in late January. Riders will be treated to the vast powder fields of Kappl in the Tyrolean Alps, an ideal freeride playground where a ‘first line experience’ is all but guaranteed for those who venture into the backcountry. This competition offers the perfect stepping stone for aspiring freeriders to reach the FWT, as demonstrated by Marcus Goguen's journey, who is now competing at the top level and even secured an impressive second place at Kicking Horse Golden BC last year. 

Without further ado, here is the roster for the 2024 FJWC…

31 riders will participate in the ski men’s category, comprising the best up-and-coming athletes from a wide range of countries. 

• Shinnosuke Tanaka (JPN)
• Ethan McLean (NZL)
• Sam Riddle (NZL)
• Balder Wåge (NOR)
• Noah Peizerat (FRA)
• Arno Vuarnier (SUI)
• Andreas Bakke (NOR)
• Arnaud Reymond (FRA)
• Alex Williams (SUI)
• Didrik Opsann (NOR)
• Alexander Aulin (NOR)
• Loïc Perraudin (SUI)
• Arthur Rolland (FRA)
• Nico Traxl (AUT)
• Patrick Lehnert (GER)
• Noé Vouillamoz (SUI)
• Hugo Solorzano (ESP)
• Axel Dedieu (ESP)
• Tyler Blocker (USA)
• Hayes Livernois (USA)
• Luke Miele (USA)
• Paul Melchert (USA)
• Austin Pickett (USA)
• Wyatt Gentry (USA)
• Evan Kim (USA)
• Larson Griffin (USA)
• Wheatley Michael (USA)
• Bennett Lukas (CAN)
• Gascoigne Kane (CAN)
• Ferguson Kieren (CAN)
• Nate Wilson (CAN)

13 riders comprise the ski women’s category, featuring a mix of freeride specialists and freestyle-orientated riders.

Region 1 

• Victoria Troubat (FRA)
• Jana Hausl (AUT)
• Elfy Rouiller (SUI)
• Ida Feen (NOR)
• Ingrid Wahlberg (SWE)
• Kornelia Jaere (NOR)
• Poppy Freeman (NZL)
• Mila De le Rue (FRA)
• Indy Boyer (USA)
• Tia Schenk (USA)
• Lynsey Nagle (USA)
• Drea Dimma (CAN)
• Kayla Constantini (CAN)

snowboard men

13 riders make up this category, including Kea Chretien, who is back to defend his title after an impressive win last season.  

• Temma Tamai (JPN)
• Keani Wilson (NZL)
• Vaughn Hardwick (AUS)
• Kea Chretien (FRA)
• Casper Kantermo (SWE)
• Adrian Hovland (NOR)
• Henry Edmondson (AUS)
• Leonardo Schweizer (GER)
• Elijah Singer (USA)
• Finn Eisenman (USA)
• Sebastian Lerner (USA)
• Curran Hall (USA)
• Sam Briggs (USA)

snowboard women

The snowboard women’s category is comprised of 10 riders, including Lila Yeoman, who is returning to defend her title.   

• Hana Kinoshita (JPN)
• Eléonore Ansanay Alex (FRA)
• Rebecca Mayrs (GBR)
• Leire Perez Saeta (ESP)
• Alice Ricci (FRA)
• Brooke Hansen (NZL)
• Lila Yeoman (USA)
• Mia Jones (USA)
• Emma Hyon (USA)
• Teagan Turner (USA)

Keep an eye on these gifted young guns this season at www.freerideworldtour.com . In the meantime, stay tuned to the FWT social media channels, including FWT Junior Instagram . Subscribe to the FWT Qualifier and FWT Junior newsletter to ensure you stay in the loop throughout the season, guaranteeing you won't miss any important details!

Related news

05 Apr 2024

9 Riders secure their spot for FWT25 at the Open Faces Obertauern FWT Challenger

03 Apr 2024

Discover the 9 Region 2 Riders qualified for FWT25

01 Apr 2024

Third event of FWT Challenger by Orage Region 1 took place in Avoriaz

This site uses cookies to help improve your user experience and gives you control over what you want to activate.

Cookie Settings

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

• JOIN EXECUTIVE EDITION
• SUBSCRIBE TO NEWSLETTER
• YOUR EXECUTIVE EDITION EXPIRED. RENEW >

YETI Becomes Official Drinkware & Cooler of the World Surf League

Jan 23, 2023

Today, the World Surf League (WSL) announced a global partnership with YETI, a leading premium outdoor brand, as the official Drinkware and Cooler of the WSL. This global, three-year partnership spans the elite WSL Championship Tour (CT), as well as the Challenger Series, and marks a new relationship for the two brands starting in 2023.

“The ocean is one of the wildest places in nature and by partnering with WSL, we can join forces to help protect and celebrate it together,” said Paulie Dery, CMO at YETI. “As the official drinkware and cooler of the tour, we will continue to strengthen our relationship and support for the coastal community while helping to reduce the use of single-use plastic in coastal sports with our products.”

“We are proud to welcome YETI to the World Surf League family as our new global partner,” said Cherie Cohen, WSL Chief Revenue Officer. “This brand has a unique connection to our sport, athletes, and values. We share the same passion for sustainability, the great outdoors, and storytelling.”

YETI is also a proud partner of We Are One Ocean (WAOO), the WSL’s global initiative to inspire the global surf community to protect and conserve our one ocean and preserve the future of our sport. This year, WAOO will continue to activate at each CT stop, support new grantees, and achieve an even greater impact to protect and conserve our one ocean. As part of this partnership, YETI will provide drinkware, coolers, buckets, and hydration stations at WAOO activations.

YETI’s involvement in and support of the coastal community first began with its products’ relevance within the space. Over the past eight years, YETI has deepened its relationships within the community, advanced opportunities for storytelling and supporting athletes, and strengthened its partnerships and ambassadorships. Now, as a global partner of the WSL, YETI will further its relationship with surfing, the competitors, and the culture.

The 2023 Championship Tour will include 10 regular-season events in seven countries, starting in January at the Billabong Pro Pipeline and concluding at the Rip Curl WSL Finals at Lower Trestles in San Clemente, Calif., where the men’s and women’s Top 5 surfers will face off for the WSL World Titles.

For more information about the partnership, please visit WorldSurfLeague.com and  YETI.com

Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit  www.YETI.com .

The World Surf League (WSL) is the global home of competitive surfing, crowning the undisputed World Champions since 1976 and showcasing the world’s best surfers on the world’s best waves. WSL is comprised of the Tours and Competition division, which oversees and operates more than 180 global competitions each year; WSL WaveCo, home of the world’s largest high-performance, human-made wave; and WSL Studios, an independent producer of unscripted and scripted projects.

For more information, please visit  WorldSurfLeague.com .

Related news

No related photos.

Industry News

Industry Brands Featured at Expansive New Bass Pro Shop

A 140,000-square-foot Bass Pro Shop just opened in Irvine, California, the outdoor chain’s second store in Southern California and the | Read more…

Brixton Names Seth Ellison CEO

Brixton hires a seasoned executive with experience in both lifestyle apparel and action sports.

Crocs Retools HeyDude Leadership with New President

The appointment comes as Crocs Inc. looks to quickly apply the playbook for its namesake brand on its HeyDude business | Read more…

Industry Insight

How Tilly’s Has Supported Youth Mental Health with Tilly’s Life Center

Tilly’s 17th Annual Charity Golf Tournament this year is all about lending a hand to youth with anxieties, depressions and | Read more…

Cautious Optimism for Retailers this Year

RSM: Signs of strength in the U.S. economy were highlighted in the December U.S. Department of Commerce report.

A Guide on How To Maximize Your Brand’s Wholesale Channel in 2024: 3 Key Takeaways

Want to know how to elevate your brand’s wholesale performance? Here’s a glimpse of our three-step strategy to help you | Read more…

Industry Releases

Fallen Waterman’s Foundation Announces New Mission

The foundation has a new emphasis on counseling on top of scholarships for the families of fallen watermen and women.

Wavegarden and URBNSURF Group Bring Perfect Waves to Sydney’s Olympic Park 

URBNSURF Sydney, located at Sydney Olympic Park, is the second Wavegarden Cove surf park in Australia and the eight in | Read more…

Slater Designs Unveils the BOSS UP

The BOSS UP is Kelly Slater’s first performance midlength surfboard model.

FREE industry news delivered to your inbox daily

You can unsubscribe at any time

You have Successfully Subscribed!

• Ways to Watch
• Tahiti Bound
• WSL One Ocean
• Notifications

YETI Becomes Official Drinkware & Cooler of the World Surf League

Wsl announces global partnership with yeti.

Monday, January 23, 2023 Updated: Monday, January 23, 2023

LOS ANGELES, Calif., USA (Monday, January 23, 2023) - Today, the World Surf League (WSL) announced a global partnership with YETI, a leading premium outdoor brand, as the official Drinkware and Cooler of the WSL. This global, three-year partnership spans the elite WSL Championship Tour (CT), as well as the Challenger Series, and marks a new relationship for the two brands starting in 2023.

In this partnership, YETI will host on-site activations, including Hydration Stations, Activation Coolers, and branded event bottles, at select competitions, in addition to a branded-content series exploring the iconic locations on the WSL CT and Challenger Series featuring YETI ambassadors John Florence and Stephanie Gilmore.

"The ocean is one of the wildest places in nature and by partnering with WSL, we can join forces to help protect and celebrate it together," said Paulie Dery, CMO at YETI. "As the official drinkware and cooler of the tour, we will continue to strengthen our relationship and support for the coastal community while helping to reduce the use of single-use plastic in coastal sports with our products."

"We are proud to welcome YETI to the World Surf League family as our new global partner," said Cherie Cohen, WSL Chief Revenue Officer. "This brand has a unique connection to our sport, athletes, and values. We share the same passion for sustainability, the great outdoors, and storytelling."

YETI is also a proud partner of We Are One Ocean (WAOO), the WSL's global initiative to inspire the global surf community to protect and conserve our one ocean and preserve the future of our sport. This year, WAOO will continue to activate at each CT stop, support new grantees, and achieve an even greater impact to protect and conserve our one ocean. As part of this partnership, YETI will provide drinkware, coolers, buckets, and hydration stations at WAOO activations.

YETI's involvement in and support of the coastal community first began with its products' relevance within the space. Over the past eight years, YETI has deepened its relationships within the community, advanced opportunities for storytelling and supporting athletes, and strengthened its partnerships and ambassadorships. Now, as a global partner of the WSL, YETI will further its relationship with surfing, the competitors, and the culture.

The 2023 Championship Tour will include 10 regular-season events in seven countries, starting in January at the Billabong Pro Pipeline and concluding at the Rip Curl WSL Finals at Lower Trestles in San Clemente, Calif., where the men's and women's Top 5 surfers will face off for the WSL World Titles.

For more information about the partnership, please visit WorldSurfLeague.com and www.YETI.com .

About YETI Coolers, LLC Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.

• Credentials
• Mailing List
• Images and Videos
• Regional Media Contacts
• Frequently Asked Questions

Press Contacts

Email our press team at: [email protected]

For non-urgent matters, please contact our Los Angeles office at: +1-310-450-1212

World Surf League

Tours and competition.

• Competitor Services
• Rules and Regulations
• Give Feedback

Scheffler bolsters lead with third win of season at Masters

TOUR Championship announces record $6.96 million donation from 2023 tournament

2024 TOUR Championship tickets on sale to general public

TOUR Championship launches elevated 2024 corporate hospitality program

HOSPITALITY

TOUR Championship debuts new shared hospitality option, The Georgian, for 2024 event

Viktor Hovland claims 2023 FedExCup title

LEADERBOARD

Hospitality

Inquire Now

Community Impact

https://googleads.g.doubleclick.net/pcs/click?xai=AKAOjstSa-ZgLf6b6lu7cqOqaqAhBl-Fb-I-tNlnH6ukNjAmmV3oa69JV2f8ia1PoFSqI24FcIoohf14k3y0ZkB32Vh6np9QXdpTLsZCT9knJvq88K_UHs2RcT5bqm7qV4RnHjehOgAe-wCCPRK3Qceq62XsfNYOXsBbpqmbUPC5M1aGpnyVnuoncKUZxNw-c4XIulcynKpc0gr7H3i9n2D38k0JSueadEQRjsSl1WDKW10O6P89sDDHAJmIkChMRyFjNtBSDw_J8FT3GZDWVQ92tX5a7-K3O5T6pCfPURWriYljJHXSf-JYDOI31cjPc921YLs7KLJjmCNCj-GT6U6jGutJB8VcheRJiQo5Mzw0BN1EHEbh0Lm6rw&sai=AMfl-YRnBwQfUd82Uw-99SaG5tx68F1Q8kdLmRikoACLjeOTk7X7xt2I0I__31MkyWDOQD_AMF1U8ws0mxJWzppcNvsvJqGkXeD8sXeTB24oPgNPk7QHz77mmIRM_SPT7uukkQ&sig=Cg0ArKJSzEVZZFx5B2sX&fbs_aeid=[gw_fbsaeid]&adurl=https://www.pgatourfanshop.com/%3F_s%3Dbm-PGATOUR-Banner-420x90-1.18.22&nm=2&nx=156&ny=-35&mb=2

2023 Champion

Viktor Hovland

Viktor Hovland played the best golf of his life in the final two weeks of the PGA TOUR season, and it paid off Sunday with the biggest trophy of his career -- a FedExCup title along with the $18 million bonus.

6335691121112

Tournament News

See All News

https://pgatour.co1.qualtrics.com/jfe/form/SV_b0ZNcfzgJ5i9dae?Source=TOURChampTile

https://pgatour.app.link/yc9KXlRYYob

Natural Selection Tour

YETI Natural Selection Selkirk Tangiers

Information.

Copyright © 2024 Apple Inc. All rights reserved.

Internet Service Terms Apple TV & Privacy Cookie Policy Support

Natural Selection Tour

Revelstoke, Canada

27 February – 4 April 2024

Watch Replay on Red Bull TV

YETI Natural Selection Selkirk Tangiers

Thu, 4 April 2024

• 1 What is Natural Selection Tour?
• 2 Where does the contest take place?
• 3 How many stages are there?
• 4 How many participants are there?
• 5 How are the riders chosen?
• 6 What’s the schedule?
• 7 How do I vote for the Extra Selection during the Duels stage?
• 8 How can I watch Natural Selection Tour?

What is Natural Selection Tour?

Where does the contest take place, how many stages are there, how many participants are there, how are the riders chosen, what’s the schedule, how do i vote for the extra selection during the duels stage, how can i watch natural selection tour.

• Live Duels head-to-heads
• Live event day in Revelstoke
• Finals at Selkirk Tangiers

• CBSSports.com
• Fanatics Sportsbook
• CBS Sports Home
• Champions League
• Motor Sports
• High School
• Horse Racing 

Men's Brackets

Women's Brackets

Fantasy Baseball

Fantasy football, football pick'em, college pick'em, fantasy basketball, fantasy hockey, franchise games, 24/7 sports news network.

• CBS Sports Golazo Network
• PGA Tour on CBS
• UEFA Champions League
• UEFA Europa League
• Italian Serie A
• Watch CBS Sports Network
• TV Shows & Listings

The Early Edge

A Daily SportsLine Betting Podcast

With the First Pick

NFL Draft is coming up!

• Podcasts Home
• The First Cut Golf
• Beyond the Arc
• Eye On College Basketball
• NFL Pick Six
• Cover 3 College Football
• Fantasy Football Today
• My Teams Organize / See All Teams Help Account Settings Log Out

Order your official South Carolina Gamecocks women's NCAA March Madness national championship gear right now

Fanatics unveiled new gamecocks gear to celebrate the 2024 women's ncaa tournament national championship winners..

The South Carolina Gamecocks won the 2024 Women's NCAA Tournament National Championship after defeating the Iowa Hawkeyes on Sunday afternoon in Cleveland. The Gamecocks became the 10th team in the history of women's college basketball to complete a perfect season, going 38-0 after an 87-75 win over the Hawkeyes. The victory completed a redemption tour for South Carolina, which was denied a perfect season in 2023 when Iowa knocked it out in the Final Four, and now women's college basketball fans across the country can celebrate the program's dominance with the new South Carolina championship gear from Fanatics .

It was head coach Dawn Staley's first perfect season and third national championship in 16 years at the helm. Kamilla Cardoso had 15 points, 17 rebounds and three blocked shots in a dominant performance during the national championship game. She won Most Outstanding Player honors for her performance during the 2024 Women's NCAA Tournament.

Women's college basketball is booming thanks to programs like South Carolina and the exceptional talents like Cardoso (the Most Outstanding Player) and Clark that have come through the sport in recent seasons. Now celebrate a 38-0 season for the most dominant college basketball team of the year and show off your appreciation for the Gamecocks with brand new apparel celebrating their victory in the 2024 Women's NCAA Tournament . The best part: Shipping is free for orders over $24 with code 24SHIP .

Get the shirt the South Carolina Gamecocks wore on the court to celebrate their 2024 NCAA tournament win

Gamecocks fans can now celebrate their program epic 2024 Women's NCAA Tournament National Championship win with this officially licensed T-shirt from Fanatics. It's the same shirt the Gamecocks wore on the court after the game.  This T-shirt is available at Fanatics for $40 .

Why we like the South Carolina Gamecocks 2024 NCAA Women's Basketball National Champions Locker Room T-Shirt:

• Officially-licensed graphic highlights South Carolina's win in the 2024 Women's NCAA tournament.
• This 100% cotton, machine washable (tumble dry low) shirt is available in sizes S-3XL.

South Carolina Gamecocks Under Armour Women's 2024 NCAA Women's Basketball National Champions Schedule T-Shirt - Garnet

Keep the celebration going long after the nets have been cut down with this Schedule T-Shirt from Under Armour. A brilliant commemorative design ensures this piece is a slam-dunk addition to any South Carolina Gamecocks collection.  This official national championship T-shirt is available at Fanatics for $44.99 .

Why we like the South Carolina Gamecocks Under Armour Women's 2024 NCAA Women's Basketball National Champions Schedule T-Shirt:

• The 60% cotton/40% polyester shirt with officially licensed graphics is light and comfortable to wear.
• It's machine-washable (tumble dry low) with a classic crew-neck design.
• It's available in both adult and youth sizes ($30) .

South Carolina Gamecocks Under Armour Unisex 2024 NCAA Women's Basketball National Champions Locker Room Adjustable Hat

This is the hat that the South Carolina Gamecocks wore at the podium while accepting the 2024 Women's NCAA Tournament National Championship trophy and while cutting down the nets in Cleveland, OH. Features embroidered graphics.  This hat is available at Fanatics for $42.99 .

Why we like the South Carolina Gamecocks Under Armour Unisex 2024 NCAA Women's Basketball National Champions Locker Room Adjustable Hat:

• This is the officially licensed hat worn by players and coaches to celebrate the Gamecocks' victory at the 2024 women's NCAA Tournament.
• It's adjustable, so it fits heads of most sizes.

Our Latest Essentials Stories

Everything you need to play pickleball

Meredith gordon • 8 min read.

The best tennis rackets for every skill level in 2024

Meredith gordon • 7 min read.

Best backyard games the whole family can enjoy

Meredith gordon • 5 min read.

Order your Caitlin Clark Indiana Fever jersey now

Cbs sports promos • 2 min read.

Best probiotics deals: Save on gut powders and capsules

Rachael green • 4 min read.

Peloton App One vs Apple Fitness+: Which one is better?

Share video.

South Carolina Gamecocks championship gear is out now

Best jogging strollers in 2024

The best golf rangefinders of 2024

Best hiking boots for 2024: Hoka, Timberland, more