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Special offers, the collette difference.

Expertly Designed

We get it. You’re not the homebody type. We aren’t either. Your passion, needs, and desires have shaped our business. Destination experts hand-craft transformative experiences designed specifically with you – our fellow traveler – at heart. We wouldn't trust your experience with anyone else.

Guided Touring Reimagined

We know you want to explore and also dive in. We’re curious travelers, just like you, so rest assured, you’ll experience must-sees and connect with the people and culture that define the destination. You’ll eat in locals’ homes, take cooking classes, travel by trains and tuk tuks, explore cities with food tours, and stay in igloos, castles, and chateaus.

Value Beyond Price

Your time is one of your most precious commodities, so you should spend more of it in the destination, not driving between places. We design tours that spend the fewest hours on the coach. One-night stays are a rarity. This is your trip, and you shouldn’t feel rushed. With choice, flexibility, and free time, take it all in – this is your tour.

Confidently Collette

Travel with trust. Because this is your trip - something you've planned for and dreamed about. You should feel confident in your journey every step of the way.

Industry-Leading Travel Protection

Cancel for any reason (bad hair day applies) up to 24 hours before your tour leaves and get a full money-back refund. Collette issued a record-breaking $185 million cash back to travelers during the COVID-19 pandemic.

Experience & Expertise

We've been doing this for a long time. Since 1918, in fact. Collette is the most experienced and longest-running tour operator in North America. You choose...

Traveling Well

Our team is on the pulse of world events and protocols, so you are kept fully aware and feel well-prepared for your trip.

Service Rating

Independent

Why Guided Travel

You're a traveler with places to go. We'll take care of the details. You embrace the journey.

Social Connections

Meet a group of people who share your love of travel. Learn from locals. Forge friendships in the coolest places.

Independence

There's plenty of time built into our itineraries, plus optional tours, Choice on Tour excursions, and more. It's your trip, your way.

Expertly Planned

You know what you want to see and do - let a team of experts handle all the details from the must-sees to centrally-located accommodations and local lessons.

The Best Pacing

Don’t rush – this is your time to see the world. Get more time in the destination, and enjoy an ideal balance of included excursions and free time.

Our Best Moments

When you go, capture all those incredible moments, and use the hashtag #GoCollette so that we can share your joy!

Featured Tours

Collette travelers choose from 160 tours across all 7 continents, as well as 5 travel styles including small group touring and destination spotlights. Check out some trending tours for inspiration on your next adventure.

Explorations

African Safari: Kenya and Tanzania

Tuscan & Umbrian Countryside featuring Italy's Charming Hill Towns

Alaska's Northern Lights

Winter in Croatia featuring Plitvice Lakes and the Adriatic Coast

$4,949 pp* $5,399 pp.

Icelandic Adventure

Costa Rica: A World of Nature featuring Tortuguero National Park, Arenal Volcano & Manuel Antonio National Park

Mediterranean Coastal Journey Spain, France & Italy

Exploring South Africa, Victoria Falls & Botswana

The Best of Ireland featuring the Wild Atlantic Way

$2,299 pp* $2,499 pp, spotlight on northern italy featuring venice, verona & the dolomites, $3,299 pp* $3,699 pp, historical greenbrier featuring washington d.c. & williamsburg.

Spain's Costa del Sol & Madrid

Find a travel agency.

Once you've found the perfect Collette tour, your local travel agent can assist you in making reservations. To find a preferred travel agent in your area, please enter your 5-digit zip code, then click Search.

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• North America Tours
• Tour Operators

Top Tour Operators and Travel Agencies in USA 2024/2025

Top Tour Operators and Travel Agencies in USA. Below you will find 29 of the best tour operators and travel agencies in USA offering in total 342 tours and holidays through-out USA. Combined they have received 173 customer reviews and an average rating of 5 out of 5 stars. The top tour activities offered in USA are: Adventure and sport, Wildlife, landscapes and nature & Sightseeing, attractions, culture and history.

• Tours in USA
• USA Travel Guide
• 12 Things to do in the USA

29 Tour Operators in USA with 173 Reviews

Infinite Adventures

• Address 809 W Riordan 100-325, Flagstaff, USA
• Response Rate 100%
• Response Time 3 hours

Expat Explore

• Address 10 Merryweather Place, London, England
• Response Rate 90%
• Response Time 2 hours

• Best-in-Class Top 5% of companies
• Excellent Service Top 10% of companies
• Superior Service Top 15% of companies

• Address 2461 FM 778, Mineola, USA
• Response Rate 95%
• Response Time 1 hour

Omega Tours

• Address 142 Westmount Avenue, Toronto, Canada
• Response Rate 94%

Intrepid Travel

• Address 380 Lonsdale Street, Melbourne, Australia

G Adventures

• Address G Adventures Ltd, 60 Bastwick Street, London, England

World Expeditions

• Address 1B Osiers Road, Wandsworth, London, England
• Response Rate 81%

• Address Picquet House, St Peter Port, Guernsey, London, England

The Coyote Trip

• Address 182 Mayall Road, London, England

Luxury Gold

• Address 33 Kern Road, Toronto, Canada
• Response Rate 60%

Doctor Gumbo Tours

• Address 823 Decatur St, New Orleans, USA
• Response Rate 50%

Indus Travels

• Address 233, 11951 Hammersmith Way, Richmond, Canada
• Response Rate 97%

Adventures Abroad

• Address 2148-20800 Westminster Highway, Richmond BC, Canada

• Response Rate 88%

USA Tour Reviews

• Mrs. Deena M.
• Mrs. Yvonne N.
• USA budget tours
• Eco tours in USA
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• USA luxury tours
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• USA small group tours
• USA solo trips
• USA tailor-made vacation packages
• USA tours for senior citizens
• USA tours for young adults
• USA group tours
• USA last minute deals
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Tailor-made vacations and safaris, crafted by experts

Where to go in 2024

Here are ten destinations that are calling out to us, from the wild spaces and intimate camps of Botswana, to the art cities and Roman ruins of Italy.

Our spring edition of Audley Traveler

Within its pages, our specialists share their latest travel tips and ideas, including three ways to explore Japan and a coastal road trip through South Africa.

Arrange a video appointment

Our specialists can help bring your trip to life, sharing maps, images and first-hand experience.

Inspire your travels

Browse our latest inspiration pages to start planning your next adventure. We arrange trips to more than 80 destinations throughout the world and across each continent.

Escape to Tasmania

South Africa

New Zealand

Switzerland

Suggested tours.

The tours featured throughout our website are intended to give you ideas for what's possible when you travel with us. Treat them simply as inspiration, because your trip will be created individually by one of our specialists to match your tastes and budget.

Ultimate luxury tour of Australia

17 days from $38,900pp

Deluxe grand tour of Japan

21 days from $32,050pp

Luxury New Zealand self-drive tour

14 days from $31,460pp

Luxury Botswana safari

10 days from $25,930pp

Skeleton Coast flying safari

10 days from $25,910pp

Ultimate Alaska wildlife safari

13 days from $24,695pp

Luxury northern Tanzania safari

11 days from $24,450pp

Grand tour of Italy

21 days from $24,295pp

Ultimate Kenya safari: Amboseli, Meru & Masai Mara

13 days from $22,830pp

Why we stand out from the crowd

Our philosophy is a simple one. To offer you the best travel experience possible. We believe the only way to achieve this is to have genuine experts for each and every destination, we call them specialists. They'll design a trip around you, to match your interests, tastes and budget, and created with an absolute commitment to quality.

98 % of our clients would recommend us to a friend

Trip ideas to match your interests

Whether you want to stay in simple or luxurious accommodation, have a particular passion for wildlife, art or experiencing the great outdoors, or you're planning a trip for a special occasion, we can create an itinerary to match your interests and tastes.

Family vacations

Honeymoon ideas

Beach vacations

Cultural vacations

Luxury vacations

Off-the-beaten-track vacations

Rail vacations

Outdoor vacations

Wildlife vacations

Best Online Travel Agencies

Booking.com is our top choice for making your trip arrangements

Ligaya Malones is an editor, blogger, and freelance writer specializing in food and travel. Ligaya's work has appeared in publications including Lonely Planet and BRIDES.

We independently evaluate all recommended products and services. If you click on links we provide, we may receive compensation. Learn more .

Planning a trip can be easier through an online travel agency than if you handle each aspect of the planning separately. You can book hotels, air travel, rental cars, and more through a single site, and booking everything together sometimes results in discounts. By inputting a destination, a range of dates, and other preferences, you will see a list of options for each aspect of travel.

The best online travel agencies offer options from the largest number of airlines, hotels, car rental agencies, and more. Look for sites that offer discounts for combining reservations for different aspects of your trip. For example, the best sites will have lower rates if you book both plane tickets and a hotel through their services. The best sites also provide reviews from customers who actually have booked through the service. These are our top picks.

• Best Overall: Booking.com
• Best Budget: Skyscanner
• Best Price Predictor: Hopper
• Most Innovative: Kiwi.com
• Best for Eco-Conscious: Kind Traveler
• Best for Social Impact: I Like Local
• Best for Design-Forward Homestays: Plum Guide
• Our Top Picks
• Booking.com

Kind Traveler

I Like Local

• See More (4)

Final Verdict

Frequently asked questions, methodology, best overall : booking.com.

 Booking.com

This industry leader offers one of the most comprehensive trip planning platforms on the Internet.

Lots of options to choose from

Interface is easy to use

Numerous filters to customize your search

Tricky to tell whether changes/cancellations can be made with Booking.com or the vendor directly

Booking.com was founded in 1996 and has grown into an industry leader that stands out for being one of the most comprehensive trip planning platforms out there. From one website, you can compare and book accommodations, flights (including one-way and multi-city flights), sightseeing activities, and even airport taxis. The website lists more than 28 million accommodation options, from hotels, hostels, and B&Bs to vacation homes and luxury resorts—you can browse more choices per destination on Booking.com than other online travel agencies. The website also performs well on cost and typically returns lower-than-average prices for flights and hotels. 

Booking.com's interface is also easy to use. On the home page, search for a hotel by entering your chosen destination and dates. Then, use the extensive list of filters—such as price range and distance from the city center—to narrow the results down and find the best fit. You can also search for a specific hotel, or seek inspiration by clicking through options grouped by destination or property type or by topic such as the country’s best Michelin-starred hotel restaurants or the top cities for vegan travelers. The flights, car rental, and other tabs are just as intuitive. 

Best Budget : Skyscanner

 Skyscanner

You can compare prices across airlines, hotels, and car rentals.

Simple interface

Option to toggle searches between specific dates or by monthly calendars

Search Everywhere button is great for spontaneous planners

Extra clicks are required to make a final purchase

Must read fine print for changes/cancellations—may need to deal directly with the vendor

Ads on the sidebar can be distracting

Find deals on airfare, hotels, and car rentals with an aggregator site like Skyscanner , which uses a metasearch engine to compare prices from all online travel agencies and the airline, hotel, or car rental company in question. Run searches with fixed dates, opt to compare airfare prices month to month, or click “Cheapest Month.” Searches also include options for nearby airports or non-stop flights only. With hotel searches, you can choose to select only from properties with free cancellation, a cleanliness rating of 4.5/5 or higher, or 3- or 4-starred hotels only. Car rental searches include an option to select “return car to different location.”

Once you’ve found the best rate, click on the link to be redirected to the third-party site to make your booking. Feeling spontaneous? The Search Everywhere button on the homepage offers a list of the cheapest flight deals for destinations both locally and across the world—just plug in your departure airport first.

Best Price Predictor : Hopper

The company claims a 95 percent accuracy rate at predicting when flights and hotel rates will be cheapest.

Color-coded system makes it easy to determine cheapest days to buy

App is easy to use

Option to track flights and receive alerts when the best time to buy arises

Some have mentioned the app functions better as a research tool than a booking tool

Unclear whether Hopper will price match if you find a cheaper flight elsewhere

Hopper is a travel app available on iOS and Android that aims to help travelers save on airfare by usng historical data and their own algorithm to predict when flights will be cheapest. Just type in where and when you’d like to fly and Hopper will present you with a color-coded pricing calendar indicating how much tickets are likely to cost. (Green is the least expensive, then yellow, orange, and red for most expensive.) Hopper will also recommend you either buy now or wait, or you can choose to watch a trip and receive notifications on the best time to buy. In addition, the app has expanded to offer hotel and car rental price predictions, too.

Some newer features since the app’s inception in 2009 include an option to freeze a price for a limited time—for an extra fee—as well as exclusive app-only discounts. Hopper is free to download, and you can choose to book directly through the app, though some users mentioned they use Hopper as more of a research tool before booking directly with the airline or hotel. The company claims a 95 percent accuracy rate at predicting flight rates up to a year ahead.

Most Innovative : Kiwi.com

This metasearch engine scours the web to piece together the ideal itinerary using planes, trains, buses, and more.

Creative itineraries get you where you need to go, especially if you’ve got a multi-stop trip

Kiwi Guarantee offers rebooking or cancellation protections

Nomad option appeals to travelers with a lot of flexibility

Creative itineraries mean you may not fly out of the same airport you flew into

Kiwi Guarantee has an additional fee

Charges all-in-one fee for booking flights, trains, buses (though you can always purchase a la carte)

Travelers planning multi-city destinations and seeking a bargain, as well as those looking to take planes, trains, and automobiles to get there, might consider Kiwi . Kiwi is a metasearch engine that scours and pieces together itineraries from various airlines (even if they don’t have a codeshare agreement), considers multiple airports (even if your arrival airport is different from departure), and offers booking options, whether you’re looking at very specific dates or more general ones (up to 60 nights).

Some will find the ability to make multiple bookings for a particular trip more convenient than going at it manually several different times, though note that you must opt into the Kiwi Guarantee program to access rebooking and refund protections should your reservation change or be canceled. Kiwi’s Nomad option allows you to plug in a bunch of destinations you’d like to visit and the length of your intended stay, and the website will churn out the most affordable itineraries for review.

Best for Eco-Conscious : Kind Traveler

A give-and-get business model means booking accommodations with exclusive perks, a donation to environmental organizations, and more.

All participating hotels include a local give-back component

Exclusive savings and perks

Participating hotels are located in some of the most beautiful places in the world

Inventory is much smaller compared to other booking platforms

Some of the amenities mentioned are based on availability only

In 2022, Kind Traveler (an online trave agency focused on hotel bookings) announced an increase in environmentally and socially conscious hotels, charity donations, voluntourism opportunities, and additional perks like waived resort fees or a welcome amenity.

Unlock exclusive hotel rates and perks from participating Kind Traveler hotels with a minimum $10/night minimum donation to a local charity. For example, stay at the Six Senses Laamu in the Maldives and receive up to $33 off the nightly rate and perks such as a food and beverage credit and an Earth Lab or Alchemy Bar workshop when you make a donation to Manta Trust. The organization funds coastal research to protect the island nation’s large yet fragile population of reef mantas.

Select from more than 140 participating hotels from the Hawaiian Islands to Bozeman, Montana, and the Maldives. Charities include wildlife, human rights, arts, education, and environmental preservation organizations.

Best for Social Impact : I Like Local

Choose from a host of travel experiences with the peace of mind that 100 percent of the cost goes directly to local partners.

Social impact mission woven into organization’s business model

Immersive experiences led by local guides

Range of experiences offered

May not be best fit for those seeking upscale, luxury experiences and stays

Can’t sort experiences by a list of countries (though an interactive map is available)

No experiences outside of Africa and Asia

For an online travel agency with a booking platform designed to route dollars spent directly to the communities travelers intend to visit, consider I Like Local . Visit the website to browse a host of travel experiences in countries including Indonesia, Kenya, and Cambodia. Experiences include homestays and farmstays as well as wellness and culturally oriented experiences—from cooking and cycling tours to weaving classes.

To search for an experience, select from drop-down items like travel dates and experience categories, or view a global map and click on a country to view experiences that way.

The platform got its start in 2014 and has grown to 4,000 local hosts across nearly 20 countries. As a social impact organization, 100 percent of each booking fee goes to local hosts. To date, 16,000 travelers have booked with I Like Local.

Best for Design-Forward Homestays : Plum Guide

Browse and book seriously vetted, design-forward vacation homes.

Highly curated inventory of vacation rentals across the world

Design-forward

Thorough vetting process

Does not publish guest reviews

Other platforms have homes available across more destinations

When it comes to booking a vacation home, serviced apartment, or condo, travelers are spoiled for choice. Plum Guide is an online travel agency that specializes in accommodations—though not just any home makes its directory. The company claims that each potential home listed on its site must jump through 150 hoops to be included, from internet speed and mattress and pillow quality to the showers’ water pressure and the home’s proximity to dining, shopping, and attractions.

Search by a featured collection on the website such as “ pet-friendly homes ” or “one-of-a-kind homes in Palm Springs.” Scroll to the bottom of its homepage to view its top destinations, as well as a list of all destinations where Plum Guide homes are available, including Barbados, Mexico, Portugal, Switzerland, the U.S., and Turkey. Note: From the top right-hand corner of the site, use the dropdown menu to select currency of choice.

As long as you know what you value most out of your travel experience—such as affordability, social impact, or luxe accommodations—there’s an online travel agency to help plan your next trip. Be sure to read the fine print, as some agencies are third-party websites and not direct vendors. If you're not sure where to start, Booking.com is your best bet for a smooth user experience and hard-to-beat offers on flights, hotels, and other travel arrangements.

What Is the Biggest Travel Agency?

Our choice for best overall, Booking.com, is known as an industry leader with listings for all major hotels, airlines, car rental companies, and more. It boasts more choices for accommodations per destination than any other site, and we found its interface to be user-friendly.

Are Online Travel Agencies Worth It?

This depends on your needs and priorities. The best online travel agencies certainly can save time by booking everything all at once. However, if you're someone who is good at haggling and enjoys the details of planning a trip, you might be able to find better deals by reaching out to hotels or other destinations and speaking to someone personally.

Is It Cheaper to Book Online Than With a Travel Agent?

Not always. A travel agent you know and trust should have the experience and connections to find deals that can match or surpass what you'll find online. Additionally, if something goes wrong, travel agents provide you with an actual person you can use as an advocate to correct the problem . But if you don't have access to a good travel agent, online sites still provide plenty of ways to streamline planning and save money .

We considered dozens of online travel agencies and narrowed down the options based on user experience, volume and quality of inventory, unique offerings and specials, and customer reviews. We also assessed travel companies’ environmentally and socially conscious policies.

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USA Tour Companies

Looking for an unforgettable USA tour? Book a fully-organized trip with the best tour companies in USA and let the tour operator take care of everything for you. Check out the tour details and read 191547 reviews from our customers to help you choose the perfect tour for you.

List of USA travel companies & tour operators with 191547 reviews

G Adventures

• Excellent - 19,123 reviews for USA tours

the tour itself was amazing. The national parks do not disappoint. The travel accomodations were very cramped and uncomfortable. I am only 5 foot tall and I was cramped in this 14 passenger van. Food opportunities were limited.

Fantastic experience - efficient use of time, great itinerary. Well-informed and interesting guide who is also just a great person.

Bindlestiff Tours

• Excellent - 1,475 reviews for USA tours

We thoroughly enjoyed our 3 day (2 nights) tour. The scenery of Zion National Park, Bryce Canyon, Antelope Canyon & the Grand Canyon were spectacular. Accomodation was very good. Our guide Katelyn was excellent, very helpful & a careful driver. We were fortunate to be in a small group. If the bus was full may have been difficult, especially being tall.

Hogan was our tour guide driver, fun fact infotainment, cook, photographer... he was outstanding.

• Excellent - 989 reviews for USA tours

Handled adversity well.

1. The bus driver, did an excellent job. 2. We could of used a better bus with a bathroom 3. The tour guides were good, they were very informative about our activities 4. The motels chosen were ver ckean 5. The length of time, was right for the amount of days 6. The travel packet i received needed clearer instructions, the hotel staff were not familiar with this tour operator. nor were they able to help me. 7. The security guard berween the luxor and the excalibur srated "the bus location and pick up tours:, was the place to be. 8. I was in the wrong location, after talking to your customer service, which at first she was hesitating to help me. She finslly was sble to contact me with Patrivia. Whom did not hesitate to contact me via text. Aand pick me up! Patricia's excellent customer service. Changed the entire scenario., and made it possible for me to join this wonderful 3 day tour of sightseeing. Photography. And hiking.

Southwest Adventure Tours

• Excellent - 101 reviews for USA tours

Everything was great. We enjoyed the pacing of our itinerary and our guide Gogee was excellent.

The Mighty 5 Tour was mighty fine! Aaron, our tour guide, was amazing. Seeing 5 National Parks in 5 days is a daunting feat but he did a great job in showing us the highlights and also asking our group if we had any requests. He honored them and was great at tailoring our tour to our group and our hiking abilities. We would highly recommend this tour and guide!

Intrepid Travel

• Excellent - 11,719 reviews for USA tours

We were fortunate to have Claire Kredens as our driver guide. She is a gifted leader and could cope with ant situation. Such a tour is useful to learn which cities you might like to re-visit because our time in each is very short. Four and five hour drives every other day is exhausting and maybe the number of places visited could be edited downward. On the whole, I enjoyed the trip altho the age range 15-99 is unwise. 15-80 would be much more realistic.

My son and I had a great hiking adventure on the Sedona tour! The scenery was stunning, the hikes were fun! Tolman was an excellent guide, who was very knowledgeable about the area, he had great hiking tips, and he picked some enjoyable challenging hikes for us! He was also an excellent cook! He prepared us some great meals! His positive outlook on everything helped the group of strangers on the trek quickly bond which led us all to have a great hiking experience!

BrushBuck Wildlife Tours

• Excellent - 23 reviews for USA tours

Although the tour was very expensive- over $2000 for 3 days is over the top- it wss a great experience, saw lots of wildlife and the guide was outstanding

What an amazing experience this was; from the greeting and pick up by our guide/driver, to the phenomenal sights and the historical references that accompanied them! I am so pleased. This was an exceptionally planned tour that successfully met all of my needs. I would not change a thing and look forward to future adventures with them.

• Excellent - 1,895 reviews for USA tours

Excellent. Great guide, driver, weather, hotels, food. Great itenirary. Love love this trip.

Optional excursions were reasonably priced. Suggest you put together other places in each city as a walking guide or short taxi or uber ride. Example access to close by museums open late and could walk to from hotel. Free time activities and what they are and where located is helpful.tour guide can offer to accompany a group interested to explore more during free leisure tome.Provide more detail info about the logistics of site visits. Niagara falls..suggest more water proof gear clothing and shoe types etc. Terrain to expect when visiting certain sites and possible alternatives.climbing and how difficult-easy or more strenuous or advanced climbing activity. Overall, small groups so much better than filling up bus. Thank you for giving single travelers their own bus space. Would love to watch more travel videos on longer driving distances.

National Geographic Journey…

• Excellent - 258 reviews for USA tours

Good time with lots of riding in the van going to interesting places

We had a wonderful time. The tour was well planned and well managed. The CEO was excellent ..good driver, good communicator, had good knowledge of the local attractions and made great recommendations for restaurants. The group we were with was also a very pleasant group which made the experience that much more enjoyable. That said, would have loved to see the accommodations updated.. most except the Denali cabins were old and "weathered".

Infinite Adventures

• Excellent - 118 reviews for USA tours

It was my first group trip and also my first camping trip. I have to say it was one of the best trips I've been on. It was an adventure! We were lucky enough to see the Northern Lights at Remote Camp. Tory and Dave took care of everything and made sure everyone had a great time. No matter what problem you had, they always helped each other! Dave cooked delicious food, we had marshmallows by the fire in the evening and it felt like family. It's a great tour and I can only recommend it to anyone! It certainly wasn't my last tour with Infinite Adventure! Many thanks to Tory, Dave and Natalie (who you could ask any question you wanted to know beforehand) for this unforgettable time! :)

Jump on the bus with Infinite Adventures for a magnificent Alaskan expedition! Dave and Tory are excellent guides and will keep you informed about the areas you visit and give expert advice. I found this to be a truly joyful experience!

• Excellent - 74,887 reviews for USA tours

This was our second trip on Globus and both experiences were fantastic.

I was skeptical of a group tour, particularly by coach. The experienced guide, Jason, along with driver Shauna, changed my view completely.

The Coyote Trip

• Good - 11 reviews for USA tours

This trip was run like a school trip, we were told that we had to stick to the schedule rigidly even though I asked several times to visit a different museum/shop. Free time was limited and it seemed like the guide had specific ideas of what he wanted to do and see. Our guide also left us on a subway in New York to get home close to midnight and then we had issues getting checked into the hostel. FYI most tour guides make sure their group gets to the hotel safely and without hassle. Waste of time and money.

From a speedboat to the Statue of Liberty to fireworks on 4th July in Washington to hiking to Yosemite Falls, this trip showcased the very best the USA has to offer. I went on the 21 day Full Cyote trip from New York to San Francisco with my brother. With such a packed itinerary of included activities, it offered great value for money. The guides in every region we visited were excellent. A particular shout out to Ryan, who added in extra stops and experiences based on the group's interests. Other highlights included the Grand Canyon, Washington's museums, whale watching in Boston, cycling across the Golden Gate Bridge and sunset in Griffeths Park. I met a great group of people on the trip, and I wouldn't hesitate to book with the Cyote Trip again.

Bucket List Group Travel LL…

• Good - 16 reviews for USA tours

leider entsprach der Reiseverlauf nicht ganz der ursprünglichen Ausschreibung. Die kurzen Wanderungen in die Canyons waren gestrichen worden, was insbesondere für das Bryce canyon sehr schade war. Der Ersatz (Death Valley) war dafür lohnenswert. Die Toursprache "only in english" stimmte nicht, Englisch war nachrangig. Ein Großteil der Gruppe sprach kein Englisch, so dass man sich wie ein Aussenseiter fühlte.

Had a wonderful time - a lot of hiking, seeing the sites in Alaska and viewing the Northern Lights.

Bamba Travel

• Good - 1,691 reviews for USA tours

The itinerary provided by tour radar was not exactly how the tour was set up. One of our stops said we would be doing a cruise on lake Powell. That was not provided with the tour. Also the hotels that they said we would be staying at did not line up.

Overall, the tour was very fun and we'll put together. The tour guides were all friendly, and seemed to work well as a team. Accomodations were not bad, but there were better options directly adjacent. Food options were pretty much all fast food, which makes sense for the tour concept. However, dinner options could have been a bit better. We really would have appreciated a little more hiking and exploring time, and a couple of the guides did the best to accommodate that. However, 20 minute stops are just not enough time to get "out and experience" the areas.

Receptivo Aborigen Tours

• Good - 95 reviews for USA tours

Good trip, covered all the main areas. Guides were very knowledgeable and informative. Accommodation excellent and bus very comfortable.

We have chosen the tour specifically because it was in German and also in other languages shown. Also on our voucher was again confirmed the tour with professional, German-speaking tour guide. Unfortunately, the tour guides did not speak German. We were able to help ourselves a bit with the translation app but we also missed a lot of information. We are very disappointed about this and expect compensation. The tour guides have tried and were very nice also the tour was very nice.

• Excellent - 876 reviews for USA tours

War ein tolles Erlebnis. Ich hätte mir mehr Zeit im Yosemite Park gewünscht. Und das Death Valley sollte vielleicht ein fester Bestandteil der Reise sein. Ansonsten war alles super.

This was a fast but nice tour and Dave was a good guide. Only in LA i thought we should have had more time but it was perfect for a Solo Travler

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The 10 Best Group Travel Tour Companies for 2023

Caroline Morse Teel

Caroline Morse Teel is the Managing Editor for SmarterTravel Media. Follow her adventures around the world on Instagram @TravelWithCaroline.

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For those truly epic, once-in-a-lifetime destinations, you want to leave your itinerary to the experts. Whether your dream is to see the Big Five on an African Safari, trek tall mountains, explore European cities, or something even wilder, a group tour is the easiest way to do it.

However, picking the wrong group tour company is the quickest way to ruin your trip. Make sure you choose a tour company that aligns with your goals and travel styles. Do you want an intimate group tour or do you prefer to make lots of new friends in a big group? Does the price line up with what you like (luxury vs. budget)? Is the itinerary going to all the places you want to see? 

We’ve done the research and found the very best group travel tour companies for 2023 for every type of traveler.

Best Overall Group Travel: Exodus Travels

With trips on every continent, Exodus Travels covers anywhere on this planet that you could possibly want to go, from popular destinations like the Amalfi Coast to well off-the-beaten path adventures like Tajikistan. This award-winning group travel company boasts thousands of repeat customers who sign up for trips year after year (97% of past participants would recommend Exodus Travels to a friend). 

These small group tours operate with only around 12-16 people, and always feature experienced local leaders who can give you a unique insight into your destination. Exodus Travels caters to any type of travel style, including trips broken down by type of activity (think walking, cycling, multi-adventure, winter, or cultural) as well as type of traveler (family, age group, etc.). There are curated collections (coastal, “away from it all”, European wilderness, and trips of a lifetime) to inspire you, as well as self-guided options for when you want all the benefits of a group tour planner without the actual group. Looking for that special safari? Exodus Travels just partners with the African Wildlife Foundation to create carefully curated luxury adventures that go above and beyond the standard safari. 

Exodus Travels tours work for almost any budget, with options that range from affordable to premium. 

Top Trip: Explore under-the-radar Europe by foot on Exodus Travels’ Lakes & Mountains of Slovenia walking tour .

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Best Adventure Group Travel: World Expeditions

World Expeditions has been taking adventurous travelers to remote locations all over the world ever since its first group trek through Nepal in 1975. Today, World Expeditions offers active itineraries on every continent. Intrepid travelers can opt for trips themed around mountaineering, rafting, cycling, hiking, and more. 

World Expeditions aims to leave communities and places where they operate tours better than they found them. Trips are created using the company’s Thoughtful Travel Charter as a guideline, which emphasizes respect for the environment, sustainability, having a positive impact on local communities, protecting wildlife, and more. 

World Expeditions’ trips are capped at just 16 people to provide a good experience for participants, and there are no single supplements for solo travelers willing to share a room with someone of the same gender. 

Top Trip: Summit Africa’s tallest mountain on a fully-supported trek up Kilimanjaro on World Expeditions’ eight day trip up the beautiful Lemosho Route . 

Best Budget Group Travel: G Adventures 

For travelers on a budget, G Adventures offers cheap group tours that make dream destinations accessible to nearly anyone. (Think: sailing the Galapagos for just $1,124 , criss-crossing India’s Golden Triangle for $559 , or spending 8 days in Bali for less than $800.)

G Adventures is one of the best tour companies for solo travelers as well, as most trips don’t have a single-supplement. You can choose to share a room with another G Adventures solo traveler, or pay extra to have your own space.

G Adventures keeps costs down by opting for cheaper hotels and local meals, and making certain activities optional (for an additional cost). Pick your travel style—options range from “basic” to more luxe tours run in partnership with National Geographic. Family tours, local living tours (featuring homestays), and wellness-focused tours are also available. 

Top Trip: G Adventures’ China Express trip is a great way to see the highlights of China if you’re short on both time and budget. 

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Best Educational Group Tours: EF Go Ahead Tours

When you really want to learn about a destination, consider a group trip with EF Go Ahead Tours . EF is the world’s largest private education company, and the Go Ahead Tours arm capitalizes on the company’s relationships with local educators, historians, and tour guides to create group trips that take you deep into a destination. 

These small group tours generally cap at 38 travelers, and feature unique educational experiences. For a bucket list trip, EF Go Ahead Tour’s special event tours are particularly enticing, as they offer behind-the-scenes access to tough-to-plan trips like Oktoberfest in Munich or Cherry Blossom season in Japan. 

Intimidated by solo travel? EF Go Ahead Tours is a great option for solo travelers, since it offers designated trips for solo travelers , where everyone is traveling alone, making it less intimidating.  

Top Trip: Bring the tastes of Italy home with you on EF Go Ahead Tours’ Food & Wine: Piedmont & Tuscany tour (operated in partnership with America’s Test Kitchen), where you’ll learn how to make local dishes. 

Best Responsible Group Travel: Intrepid Travel

Looking for a responsible group travel operator that focuses on bettering the communities and destinations they visit? Intrepid Travel is the world’s largest travel B Corporation, a certification for companies doing good. 

Intrepid Travel’s tours focus on sustainability, diversity, inclusion, and sustaining communities. The company has its own charity, The Intrepid Foundation , which has donated over 7 million dollars to over 130 community organizations. 

Intrepid Travel’s small group tours attract a wide range of travelers, but they are especially great for younger travelers, as they have a large number of trips designed for people aged 18-29 . (Other trips, including family-focused trips, are geared toward any age.)

Top Trip: Experience unforgettable wildlife encounters on Intrepid Travel’s Premium Uganda & Rwanda trip which includes time with the mountain gorillas of Uganda’s Bwindi Impenetrable Forest. 

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Best Private Group Travel: Kensington Tours

Whether your group consists of just two people or involves taking the entire extended family, Kensington Tours will take all the hassle of planning out of the equation. This private group operator creates personalized trips and itineraries tailored to your preferences, while their experts handle all the logistics and bookings. 

Plans are entirely flexible, and can even be changed while on the trip on a whim. Need some inspiration? Browse Kensington Tours’ travel ideas , to get some ideas for your next adventure. 

Top Trip: Sail around the stunning shores of Croatia and the Dalmation Islands on a private luxury catamaran on Kensington Tours’ fully customizable tour . 

Best Polar Group Travel: Chimu Adventures

Whether you’re headed north to the Artic or south to Antarctica, Chimu Adventures has the perfect polar group trip for you. Chimu Adventures has some of the most variety for polar trips, with options to fly, cruise, or a combination of both to get to your destination.

For an ultra-unique Antarctica trip, Chimu Adventures offers cruises departing from Australia or New Zealand (most Antarctica trips depart from Argentina). Can’t stay long? Book one of Chimu Adventures’ scenic flights to Antarctica , which fly as far as the south pole in one spectacular 16-hour day.

Chimu Adventures is one of the cheapest group trips to Antarctica, with rates starting under $5,000.

Top Trip: If you’re pressed for time (or simply don’t have the stomach for the Drake Passage), Chimu Adventures’ Antarctica Fly Cruise will get you to the ends of the earth quickly and smoothly.

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Best Group Tours for Solo Travelers: For the Love of Travel

Group tours can be a great way to meet new people, but they can sometimes skew on the older age range. If you’re between 25-39 and a solo traveler looking to meet new people, you’ll love For the Love of Travel . All participants on the trips are between 25-39, and according to the company, 80 percent are solo travelers—so you’ll make friends fast. Hoping to meet someone who will be more than just a friend on your next trip? Trips include a balanced number of “gal and guy spots” to ensure an even balance of genders within groups (and of course, non-binary genders are always welcome). 

For the Love of Travel offers weeklong (or longer) international trips as well as shorter weekender trips to nearby destinations like Mexico or Denver—perfect for people without a lot of vacation time.

Top Trip: Sleep in a glass igloo under the Northern Lights, go sledding with huskies, and warm up in traditional saunas on For the Love of Travel’s Lapland tour , already booking dates for 2024.

Best Biking Tours Group Travel: DuVine Cycling

Biking through the rolling hills of Italy or across the mountain roads of Chile sounds like a dream, but the logistics seem daunting (especially if you don’t want to haul all your own stuff from point-to-point). Enter: DuVine Cycling , a luxury small group tour company that specializes in bike trips. 

With trips across Europe, Latin America, Africa, Asia, and the United States, DuVine Cycling is a cyclist’s dream. Choose from all-biking trips or mix things up with a cycle and sail bike tour or a multi-sport adventure —no matter what, everything is included, from luxury boutique accommodations to top-quality name brand bikes. 

Top Trip: DuVine’s Holland Bike Tour promises “tulips, windmills, beer, and cheese”—what more could you need?

Best Luxury Group Travel: Abercrombie & Kent

Abercrombie & Kent has been delighting discerning travelers since 1962. Today, they take travelers on unforgettable adventures across over 100 different countries and all seven continents. Although Abercrombie & Kent’s trips are pricey, they encompass once-in-a-lifetime experiences like private jet tours around the world or luxury chartered cruises .

There are trips designed for solo travelers and families , and the small group journeys max out at around 14-18 guests.

Top Trip: Swim with whale sharks in the Philippines, feed proboscis monkeys in Malaysia, and photograph wild tigers in India on Abercrombie & Kent’s Wildlife Safari: Around the World by Private Jet trip , already booking dates into 2024.

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Starting with the mesmerising snow-clad mountains of the Himalayan range that takes up the northeastern section of the country, including Jammu and Kashmir, Himachal Pradesh , Ladakh , Uttarakhand , Sikkim , and so on. Besides phenomenal panoramic views of the region, these locations are also ideal for individuals looking for thrilling winter sports and other adventure activities. Next on the list of popular trending holiday destinations in India is Rajasthan , where tourists can not only enjoy the Great Indian Desert but also catch a glimpse of the remarkable royal history of the region through forts, palaces, temples, and so on. Gujarat is yet another well-known vacation spot that offers individuals a diverse tourism experience in the form of temples, national parks, historical landmarks, hill stations, and the most notable, the Rann of Kutch. While for the ultimate cultural, shopping, spiritual, culinary, and historical extravaganza, places like West Bengal , Andhra Pradesh , Telangana and Kerala are among the most preferred holiday destinations within India. As a peninsula, the country shares its border with the Indian Ocean, the Bay of Bengal and the Arabian Sea, making it an ideal getaway for beachside holidays. Places like Goa and the Andaman and Nicobar Islands offer tourists some of the world’s most spectacular beaches, like Radhanagar Beach, Elephant Beach, Baga Beach, Palolem Beach, etc. These versatile locations are also known for their unique culture and traditions, shopping aspect, historical monuments, regional festivals, and religious landmarks.

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• Travel Tips

How To Choose A Travel Agency

Published: November 29, 2023

Modified: December 28, 2023

by Valerie Renfrow

• Plan Your Trip

Introduction

Planning a trip can be both exciting and overwhelming. With so many destinations to choose from, flights to book, and accommodations to arrange, it can be a time-consuming and daunting task. This is where a travel agency can be your saving grace. A travel agency can help simplify the planning process, offer expert advice, and ensure a smooth and hassle-free travel experience.

However, with numerous travel agencies to choose from, it is essential to find one that best aligns with your needs and preferences. This article will guide you through the process of choosing a travel agency, from researching and evaluating options to considering location and reputation.

Before diving into the details of selecting a travel agency, it is important to have a clear understanding of your travel requirements. Consider factors such as your budget, preferred travel dates, destination, and any specific activities or accommodations you desire. This will help you make a more informed decision when evaluating travel agencies.

So, let’s embark on this journey of finding the perfect travel agency to make your dream vacation a reality!

Researching Travel Agencies

When it comes to choosing a travel agency, conducting thorough research is crucial. With the advent of technology, it has become easier to access information and reviews about different travel agencies. Here are a few steps to help you in your research:

• Start by seeking recommendations from family, friends, and colleagues who have used travel agencies in the past. Their experiences and insights can be invaluable in guiding your decision.
• Utilize online travel forums and review websites to gather information and read reviews about various travel agencies. Pay attention to both positive and negative reviews, and look for common themes or recurring issues.
• Visit the websites of multiple travel agencies to get a sense of their expertise and the types of services they offer. Look for a well-designed website that is easy to navigate and provides comprehensive information about their destinations, packages, and contact details.
• Check if the travel agencies are affiliated with reputable industry organizations, such as the American Society of Travel Agents (ASTA) or International Air Transport Association (IATA). These affiliations can provide assurance of their professionalism and adherence to industry standards.
• Consider the experience and expertise of the travel agencies. Look for agencies that have been operating for a significant period and have a solid track record in organizing trips to your desired destination. Experienced agencies are likely to have established relationships with airlines, hotels, and local tour operators, enhancing the quality of your travel experience.

By conducting thorough research, you can narrow down your options and create a shortlist of potential travel agencies. This will lay the foundation for evaluating and making your final decision, ensuring you choose an agency that meets your specific travel needs and expectations.

Evaluating Travel Agency Services

Once you have your shortlist of potential travel agencies, the next step is to evaluate the services they offer. Consider the following factors to assess the quality and suitability of their services:

• Range of Services: Review the types of travel services provided by each agency. Do they specialize in specific destinations or types of trips? Look for agencies that offer a diverse range of services, including flights, accommodations, transportation, and activities.
• Customization Options: Determine if the agency offers customizable itineraries based on your preferences and needs. A good travel agency should be able to tailor the travel experience to suit your interests and requirements.
• Expertise and Knowledge: Assess the knowledge and expertise of the travel agents. Do they have first-hand experience of the destinations they promote? Do they provide relevant and up-to-date information about the attractions, local customs, and important travel tips?
• Customer Support: Consider the level of customer support provided by the agency. Are they responsive to inquiries and concerns? Do they have a dedicated customer service team available during your trip in case of emergencies or last-minute changes?
• Additional Services: Look for any additional services offered by the agency, such as travel insurance, visa assistance, or 24/7 emergency support. These supplementary services can add value and peace of mind to your travel experience.

It is also worth noting the agency’s communication style and responsiveness. A good travel agency should communicate clearly and promptly, keeping you informed throughout the planning and booking process.

By carefully evaluating the services offered by each travel agency, you can determine which ones align with your travel preferences and priorities. This will ensure that you choose an agency that can cater to your specific needs and provide a seamless travel experience.

Considering Location and Accessibility

The location of a travel agency may not initially seem like a crucial factor, but it can significantly impact your overall experience. Here are some points to consider when evaluating the location and accessibility of a travel agency:

• Physical Location: Determine whether the travel agency has a physical office that you can visit. Having a physical presence can indicate that the agency is established and trustworthy. It also allows for face-to-face meetings if necessary.
• Proximity: Consider the proximity of the travel agency’s location to your home or workplace. Choosing an agency that is conveniently located can save you time and effort when dropping off documents, discussing travel details, or picking up travel materials.
• Accessibility: Assess the accessibility of the travel agency, both in terms of physical accessibility (is it located in a wheelchair-accessible building?) and communication accessibility (do they offer options for communication such as phone, email, or online chat?). A travel agency that is easily accessible will ensure a smoother and more efficient process for you.
• Local Connections: If you are planning a trip to a specific destination, consider whether the travel agency has local connections or partnerships in that area. Local expertise and connections can provide valuable insights, assistance, and support during your trip.

Furthermore, in today’s digital age, the location of a travel agency is not a primary determining factor. Many agencies operate entirely online, allowing you to access their services from anywhere in the world. Virtual meetings and communication via email or video calls can bridge the gap and provide a convenient and accessible experience.

Ultimately, the choice between a physical location or online agency depends on your personal preferences and convenience. Assess your needs and consider the factors mentioned above when deciding on the importance of location and accessibility in your selection process.

Examining Travel Agency Reputation

The reputation of a travel agency plays a crucial role in determining the quality of their services. You want to choose an agency that has a solid reputation and a track record of providing excellent customer experiences. Here are some steps to help you examine a travel agency’s reputation:

• Online Reviews: Read online reviews and testimonials from past clients. Look for positive feedback about their services, responsiveness, professionalism, and overall satisfaction. Conversely, take note of any negative reviews that highlight consistent issues or customer complaints.
• Experience and Longevity: Consider the agency’s experience and how long they have been in operation. A travel agency that has been around for several years is more likely to have established a strong reputation and gained valuable industry knowledge.
• Industry Awards and Recognition: Check if the travel agency has received any industry awards or recognition. These accolades are a testament to their commitment to excellence and can provide reassurance of their reputation.
• Referrals and Recommendations: Seek referrals and recommendations from trusted sources such as friends, family, or colleagues who have used the services of the travel agency. Hearing about positive experiences firsthand can give you confidence in their reputation.
• Social Media Presence: Evaluate the travel agency’s presence on social media platforms. Active engagement, positive interactions, and a substantial following can indicate a reputable and trusted agency that values customer satisfaction.

It’s important to note that no travel agency will have a flawless reputation as there will always be a few negative reviews. However, pay attention to the overall sentiment and patterns in feedback to get a sense of the agency’s reputation.

By examining the reputation of a travel agency, you can gain insights into their reliability, credibility, and the level of customer satisfaction they provide. This will help you make an informed decision and choose a reputable agency that delivers on their promises.

Comparing Prices and Packages

One crucial aspect of choosing a travel agency is comparing the prices and packages they offer. Here are some factors to consider when comparing prices and packages:

• Price Transparency: Look for a travel agency that provides transparent pricing. Ensure they clearly outline what is included in the package and if there are any hidden costs or additional fees. Read the fine print and ask questions to avoid any surprises later.
• Package Inclusions: Assess the inclusions of each package. Compare what is offered in terms of flights, accommodations, activities, transportation, meals, and any additional services. Make sure the package aligns with your preferences and budget.
• Flexibility: Consider the flexibility offered by the travel agency in terms of customizing packages. Can they accommodate specific requests or preferences? The ability to tailor the package to suit your needs can enhance your overall travel experience.
• Value for Money: It’s not just about the price but what you get for the price. Consider the overall value for money that each agency provides. Compare the quality of accommodations, transportation options, and included activities to ensure you are getting the best deal.
• Special Promotions or Discounts: Check if the travel agency offers any special promotions, discounts, or loyalty programs. These can significantly reduce the overall cost of your trip.

Remember that the cheapest price may not always be the best option. Consider the overall quality of the services, the reliability of the agency, and the inclusions of the package when comparing prices.

It’s also worth mentioning a potential tradeoff between budget and quality. While it’s important to find affordable options, excessively low prices may indicate compromises in terms of service quality or reliability. Strike a balance between budget and value to ensure the best possible travel experience.

By carefully comparing the prices and packages offered by different travel agencies, you can make an informed decision that aligns with your budget and provides the best value for your money.

Assessing Customer Reviews and Feedback

Customer reviews and feedback provide valuable insights into the experiences of past travelers with a particular travel agency. Assessing these reviews can help you gauge the level of customer satisfaction and make an informed decision. Here’s how to assess customer reviews and feedback effectively:

• Read Multiple Reviews: Look for a variety of reviews from different sources. Read reviews on travel agency websites, review platforms, social media, and online forums. Consider both positive and negative reviews to get a balanced perspective.
• Look for Consistent Feedback: Pay attention to common themes or recurring comments in the reviews. Are there consistent positive remarks about prompt customer service, knowledgeable agents, or smooth travel experiences? Conversely, are there consistent complaints about issues such as poor communication or unexpected fees?
• Consider the Context: Understand that not all negative reviews are the fault of the travel agency. Some issues may be beyond their control, such as weather delays, airline cancellations, or hotel maintenance problems. Evaluate the context and discern if the complaints are specific to the agency’s service or due to external factors.
• Response to Reviews: Observe how the travel agency responds to both positive and negative reviews. A proactive and professional response to negative feedback shows that they value customer satisfaction and are willing to address any concerns.
• Referral Programs: If possible, seek direct feedback from friends, family, or acquaintances who have used the services of the travel agency. Personal recommendations can provide valuable insights and help you make a more informed decision.

Keep in mind that everyone’s travel experience is unique, and reviews are subjective. Use customer reviews as a guide rather than the sole determining factor in your decision-making process.

By assessing customer reviews and feedback, you can gain a better understanding of the quality of service provided by the travel agency. Use these insights to make an informed decision and choose an agency that prioritizes customer satisfaction.

Checking for Accreditation and Certifications

Accreditation and certifications are indicators of a travel agency’s professionalism, adherence to industry standards, and commitment to delivering quality services. When evaluating travel agencies, be sure to check for the following:

• Industry Memberships: Look for travel agencies that are members of reputable industry organizations such as the American Society of Travel Agents (ASTA), International Air Transport Association (IATA), or Cruise Lines International Association (CLIA). Membership in these organizations demonstrates that the agency has met certain standards and undergone vetting processes.
• Accreditations: Check if the travel agency is accredited by recognized bodies such as the Better Business Bureau (BBB). This accreditation signifies that the agency operates with integrity and meets the standards set forth by the BBB.
• Government Certifications: In some countries, travel agencies must obtain government certifications or licenses to operate legally. These certifications ensure that the agency follows regulations and provides reliable services. Verify if the travel agency holds the necessary government certifications for your region.
• Specialized Certifications: Consider if the travel agency holds any specialized certifications relevant to the type of travel you are planning. For example, if you are booking an adventure or eco-tourism trip, look for certifications such as Adventure Travel Trade Association (ATTA) or Sustainable Travel International (STI).
• Supplier Partnerships: Assess if the travel agency has established partnerships with reputable suppliers such as airlines, hotels, and tour operators. These partnerships can be a testament to the agency’s reliability and the quality of their connections in the travel industry.

Checking for accreditation and certifications helps ensure that you are dealing with a legitimate and trustworthy travel agency. It provides an added layer of confidence in their expertise and ability to deliver a high-quality travel experience.

Remember, however, that while accreditation and certifications are important, they should not be the sole factor in your decision-making process. Consider them along with other aspects such as customer reviews, services offered, and pricing when choosing the right travel agency for your needs.

Reviewing Terms and Conditions

Before finalizing your decision and booking with a travel agency, it is essential to review their terms and conditions. The terms and conditions outline the contractual agreement between you and the agency. It is crucial to thoroughly understand these terms to avoid any misunderstandings or surprises during your travel experience. Here’s what to look for when reviewing the terms and conditions:

• Payment and Cancellation Policies: Understand the agency’s policies regarding payment methods, deposit requirements, and cancellation fees. Ensure you are comfortable with the payment schedule and cancellation terms in case unforeseen circumstances arise.
• Refund and Change Policies: Familiarize yourself with the agency’s policies regarding refunds and changes to your travel plans. Understand if there are any penalties or restrictions associated with modifying your itinerary or seeking a refund.
• Travel Insurance Requirements: Determine if the agency requires you to purchase travel insurance and what the coverage entails. Even if travel insurance is not mandatory, it is highly recommended to protect yourself against unforeseen events or emergencies.
• Responsibilities and Liability: Review the agency’s responsibilities and liabilities concerning issues such as flight delays, accommodation changes, or tour cancellations. Understand the extent of their liability and what recourse is available to you in case of problems.
• Documentation and Visa Requirements: Ensure that the terms and conditions specify the necessary documentation and visa requirements for your trip. Clarify who is responsible for obtaining and verifying these documents, such as passports, visas, or travel permits.
• Dispute Resolution: Take note of the agency’s dispute resolution process in case any conflicts or issues arise during your travel experience. It is helpful to know the steps to follow and the avenues available for resolving disputes.

Reading and understanding the terms and conditions is crucial to protect yourself and to set realistic expectations. If any aspects of the terms and conditions are unclear, be sure to ask the travel agency for clarification before making your final decision.

By reviewing the terms and conditions, you can ensure that you are comfortable with the agency’s policies and procedures, mitigating the risk of any unpleasant surprises or misunderstandings throughout your travel journey.

Contacting and Communicating with Travel Agencies

Effective communication with a travel agency is crucial for a smooth planning process and a successful trip. Here are some tips for contacting and communicating with travel agencies:

• Preferred Communication Channels: Determine the communication channels the travel agency prefers, such as phone, email, or online chat. Use the contact method specified by the agency for smooth and timely communication.
• Clear Communication: When reaching out to the agency, clearly articulate your travel needs, including your preferred destination, travel dates, budget, and any specific requirements. Clear communication will help the travel agent better understand your expectations and provide more accurate recommendations.
• Response Time: Observe how promptly the travel agency responds to your inquiries. A timely response is an indicator of their professionalism and commitment to customer service. If the agency takes a long time to reply or does not respond at all, it may be a red flag indicating potential communication or customer service issues.
• Ask Questions: Do not hesitate to ask questions and seek clarification on any concerns or uncertainties. A reliable travel agency will be patient and informative in addressing your queries, ensuring that you are well-informed and confident about booking with them.
• Flexibility: Assess the agency’s flexibility in accommodating your requests or making changes to your itinerary. A good travel agency will work with you to create a customized travel plan that meets your needs and preferences.
• Document Everything: Keep a record of your communications with the travel agency, including emails, chat transcripts, and any agreements or promises made. This documentation can be useful for reference and dispute resolution, if necessary.

Remember, communication is a two-way process, and being an active and engaged participant will help you establish a good working relationship with the travel agency. Maintain open and respectful communication throughout the planning process to ensure a seamless experience.

When you have multiple inquiries or need further discussions, consider scheduling a phone call or video meeting with the travel agency. Direct communication can often expedite the process and help address complex travel arrangements more easily.

By effectively contacting and communicating with the travel agency, you can ensure that you receive the necessary information, have your questions answered, and feel confident about the services being provided. Good communication paves the way for a successful and enjoyable travel experience.

Making Your Final Decision

After conducting thorough research, evaluating services, considering various factors, and communicating with different travel agencies, it’s time to make your final decision. Here are some key steps to help you make an informed choice:

• Summarize Your Findings: Review the information you have gathered about each travel agency, including their services, reputation, customer reviews, pricing, and terms and conditions. Consider creating a summary or comparison chart to have a clear visual representation of each agency’s strengths and weaknesses.
• Weigh Your Priorities: Reflect on your own travel priorities and preferences. Consider factors such as budget, destination, level of customization, customer support, and flexibility. Determine which travel agency aligns most closely with your needs and priorities.
• Trust Your Instincts: Gut feelings can often guide us in making decisions. If you felt more comfortable, confident, and satisfied with the responses and interactions from a particular travel agency, trust your instincts and give it more weight in your decision-making process.
• Consider Value for Money: While budget is important, also consider the value for money you will receive from each travel agency. Evaluate the overall quality of their services, included amenities, level of personalized attention, and customer support to determine which agency offers the best value for your investment.
• Ask for Recommendations: Seek recommendations from trusted sources who have experience with the travel agencies you are considering. Personal referrals can provide valuable insights and firsthand experiences that can help you make a more informed decision.
• Take Your Time: Making a final decision is an important step, so don’t rush it. Take the time to consider all factors, review your options, and weigh the pros and cons. Be patient and give yourself the space to make the right choice for your travel needs.

Ultimately, the travel agency that best meets your needs and aligns with your travel preferences should be your final choice. Remember that there is no one-size-fits-all solution, and what works for someone else may not necessarily work for you.

Once you have made your decision, confidently proceed with booking your travel arrangements with the chosen agency. Enjoy the peace of mind that comes with knowing you have selected a travel agency that will help create unforgettable experiences and ensure a smooth and enjoyable trip.

Choosing the right travel agency is an essential step in ensuring a memorable and stress-free travel experience. By following the steps outlined in this guide, you can make an informed decision and select a travel agency that aligns with your needs, preferences, and budget.

Researching travel agencies, evaluating their services, considering location and reputation, comparing prices and packages, assessing customer reviews, checking for accreditation, and reviewing their terms and conditions are all crucial factors in the decision-making process. Additionally, effective communication with the travel agency and considering personal recommendations further contributes to making the right choice.

Remember that travel agencies differ in their expertise, offerings, and approach. There is no one “best” agency for everyone, as the ideal one depends on your specific requirements and travel goals. Consider your priorities, price points, flexibility, and the value for money offered by each agency to find the perfect fit.

Ultimately, a well-chosen travel agency can expertly handle the logistics, provide local knowledge and insider tips, and ensure a seamless travel experience from start to finish. Enjoy the peace of mind that comes with entrusting your travel plans to a reputable and reliable agency.

So, whether you’re planning a relaxing beach vacation, an adventurous trek, or a cultural immersion in a new city, take the time to research, evaluate, and choose a travel agency that will turn your dream trip into a reality.

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Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path adventures, and get you out of any jam. Especially if you know who to use.

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I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”  

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

• Dan Achber of Trufflepig , for Africa and the Middle East
• Miguel Cunant of Sri Lanka in Style
• Javier Echecopar of Journey Costa Rica
• Daniel Fraser of Smiling Albino , for Southeast Asia
• Elizabeth Gordon of Extraordinary Journeys , for Africa
• Kleon Howe of the Art of Travel , for French Polynesia
• Jay Johnson of Coastline Travel , for Hawaii and California
• Antonello Losito of Southern Visions Travel , for Puglia, Italy
• Rabia Malik of Fora Travel , for general worldwide travel
• Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
• Marisol Mosquera of Aracari , for Peru and Bolivia
• Zach Rabinor of Journey Mexico
• Raluca Spiac of Beyond Dracula , for Romania

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes. 

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Travel agency industry - statistics & facts

The biggest players of the ota market, the travel agency and tour operator retail market, key insights.

Detailed statistics

Online travel market size worldwide 2017-2028

U.S. travel agency industry market size 2012-2022

U.S. tour operator industry market size 2012-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Tour Operators & Travel Agencies

Market size of the travel agency services industry worldwide 2011-2024

Online Travel Market

Revenue of leading OTAs worldwide 2019-2022

Related topics

• Online travel market
• Mobile travel trends
• Impact of technology on travel and tourism
• Artificial intelligence (AI) use in travel and tourism

Online travel companies

• Booking Holdings Inc.
• Expedia Group, Inc.
• Tripadvisor

Travel agency and tour operator market

• Travel agencies in the United Kingdom (UK)
• Package travel in Japan

Recommended statistics

Industry overview.

• Premium Statistic Market size of the tourism sector worldwide 2011-2024
• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Key information on the global travel agency industry January 2024
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Leading travel companies worldwide 2022, by sales
• Premium Statistic Number of employees at leading travel companies worldwide 2022

Market size of the tourism sector worldwide 2011-2024

Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Key information on the global travel agency industry January 2024

Key data on the travel agency industry worldwide as of January 2024

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Leading travel companies worldwide 2022, by sales

Leading travel companies worldwide in 2022, by gross sales (in billion U.S. dollars)

Number of employees at leading travel companies worldwide 2022

Number of employees at selected leading travel companies worldwide in 2022

Online travel agencies (OTAs)

• Premium Statistic Revenue of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2022
• Premium Statistic Marketing/revenue ratio of leading OTAs worldwide 2019-2022
• Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2007-2023
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Total revenue of Trip.com Group 2013-2023
• Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
• Premium Statistic Despegar: revenue 2015-2022

Leading online travel agencies (OTAs) worldwide from 2019 to 2022, by revenue (in million U.S. dollars)

Marketing expenses of leading OTAs worldwide 2019-2022

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2022 (in million U.S. dollars)

Marketing/revenue ratio of leading OTAs worldwide 2019-2022

Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2022

Revenue of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Revenue of Expedia Group, Inc. worldwide 2007-2023

Revenue of Expedia Group, Inc. worldwide from 2007 to 2023 (in billion U.S. dollars)

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Total revenue of Trip.com Group 2013-2023

Total revenue of Trip.com Group Ltd. in China from 2013 to 2023 (in billion yuan)

Revenue of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Despegar: revenue 2015-2022

Revenue of Despegar.com, Corp. from 2015 to 2022 (in million U.S. dollars)

Travel websites and apps

• Premium Statistic Most popular travel and tourism websites worldwide 2024
• Premium Statistic Total visits to travel and tourism website booking.com worldwide 2021-2024
• Premium Statistic Total visits to travel and tourism website tripadvisor.com worldwide 2020-2024
• Premium Statistic ACSI - U.S. customer satisfaction with online travel websites as of 2024
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps in the U.S. 2023
• Premium Statistic Leading travel apps in the U.S. 2022, by market share
• Premium Statistic Leading travel apps in Europe 2022, by market share

Most popular travel and tourism websites worldwide 2024

Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

Total visits to travel and tourism website booking.com worldwide 2021-2024

Estimated total number of visits to the travel and tourism website booking.com worldwide from December 2021 to March 2024 (in millions)

Total visits to travel and tourism website tripadvisor.com worldwide 2020-2024

Estimated total number of visits to the travel and tourism website tripadvisor.com worldwide from August 2020 to March 2024 (in millions)

ACSI - U.S. customer satisfaction with online travel websites as of 2024

U.S. customer satisfaction with online travel websites from 2000 to 2024 (index score)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Number of aggregated downloads of leading online travel agency apps in the U.S. 2023

Number of aggregated downloads of selected leading online travel agency apps in the United States in 2023 (in millions)

Leading travel apps in the U.S. 2022, by market share

Market share of leading travel apps in the United States in 2022

Leading travel apps in Europe 2022, by market share

Market share of leading travel apps in Europe in 2022

Travel agencies and tour operators

• Premium Statistic U.S. travel agency industry market size 2012-2022
• Premium Statistic U.S. tour operator industry market size 2012-2022
• Premium Statistic Revenue of TUI AG worldwide 2004-2023
• Premium Statistic Leading travel agents ranked by number of outlets in the UK 2024
• Premium Statistic Leading ATOL-licensed tour operators in the UK 2024, by passengers licensed
• Premium Statistic Turnover of Hays Travel Limited in the UK 2008-2023

Market size of the travel agency sector in the United States from 2012 to 2022 (in billion U.S. dollars)

Market size of the tour operator sector in the United States from 2012 to 2022 (in billion U.S. dollars)

Revenue of TUI AG worldwide 2004-2023

Revenue of TUI AG worldwide from 2004 to 2023 (in billion euros)

Leading travel agents ranked by number of outlets in the UK 2024

Leading travel agencies in the United Kingdom (UK) as of February 2024, by number of travel shops

Leading ATOL-licensed tour operators in the UK 2024, by passengers licensed

Leading ATOL-licensed tour operators in the United Kingdom as of February 2024, ranked by number of passengers licensed

Turnover of Hays Travel Limited in the UK 2008-2023

Turnover of Hays Travel Limited in the United Kingdom from 2008 to 2023 (in million GBP)

Cruise companies

• Premium Statistic Worldwide cruise company market share 2022
• Premium Statistic Revenue of Carnival Corporation & plc worldwide 2008-2023
• Premium Statistic Revenue of Royal Caribbean Cruises worldwide 1988-2023
• Premium Statistic Revenue of Norwegian Cruise Line worldwide 2011-2023
• Premium Statistic TUI cruise brand revenue worldwide 2015-2023, by brand
• Premium Statistic Percentage change in revenue of leading cruise companies worldwide 2020-2023

Worldwide cruise company market share 2022

Worldwide market share of leading cruise companies in 2022

Revenue of Carnival Corporation & plc worldwide 2008-2023

Revenue of Carnival Corporation & plc worldwide from 2008 to 2023 (in billion U.S. dollars)

Revenue of Royal Caribbean Cruises worldwide 1988-2023

Revenue of Royal Caribbean Cruises Ltd. worldwide from 1988 to 2023 (in billion U.S. dollars)

Revenue of Norwegian Cruise Line worldwide 2011-2023

Revenue of Norwegian Cruise Line Holdings Ltd. worldwide from 2011 to 2023 (in billion U.S. dollars)

TUI cruise brand revenue worldwide 2015-2023, by brand

Revenue of TUI cruise brands worldwide from 2015 to 2023, by brand (in million euros)

Percentage change in revenue of leading cruise companies worldwide 2020-2023

Percentage change in revenue of leading cruise companies worldwide from 2020 to 2023 (compared to 2019)

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UN Tourism | Bringing the world closer

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A United Vision for Nature - 'Nature Positive' Report Marks New Collaborative Era in Travel & Tourism

• All Regions
• 22 Apr 2024

WTTC, UN Tourism and the Sustainable Hospitality Alliance join forces to support Nature Positive Tourism

The leading players of Travel & Tourism globally have published a landmark joint report setting out their joint plan to help halt and reverse biodiversity loss.

Launched on Earth Day 2024, "Nature Positive Travel & Tourism in Action" is the creation of the high-level 'Nature Positive Tourism Partnership, made up of the World Travel & Tourism Council ( WTTC ), the World Tourism Organization ( UN Tourism ) and the Sustainable Hospitality Alliance ( the Alliance ).

For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD)

Developed in collaboration with specialist consultancy ANIMONDIAL, the report is the sector's pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN's Biodiversity Plan.

It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society groups, and inter-sectoral partnerships.

By offering actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism's resilience, but also empowers businesses to become stewards of nature.

Historic partnership for nature

Ms. Julia Simpson, WTTC President & CEO , said: "This historic partnership with Travel & Tourism heavyweights is a significant step in our collective journey towards a more sustainable and responsible sector. This report is not merely a publication but a movement towards integrating environmental stewardship into the core of travel experiences. As we celebrate Earth Day, let us heed the call to nurture and protect our destinations. Our sector's reliance on nature, coupled with our expertise in creating inspiring and memorable experiences, means we are ideally placed to be guardians of nature."

Mr. Zurab Pololikashvili, Secretary-General of UN Tourism , said: "For years, UN Tourism has been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD). This pivotal new collaboration among key global players sets a robust framework for sustainable practices that not only drive significant impact but also exemplify the power of united efforts in conserving biodiversity. This report is a testimony to what we can achieve together for nature's preservation, inspiring a global movement towards more sustainable and resilient tourism."

Mr. Glenn Mandziuk, Sustainable Hotel Alliance CEO , said: "This report is a milestone for Travel and Tourism, representing our commitment as an industry to protect and conserve nature. The Alliance is proud to contribute to and collaborate on this insightful and action-orientated report which will bring tangible change to destinations around the world, supporting biodiversity.  Nature underpins our society, economies and indeed our very existence. The hospitality industry is today a leader amongst industries in its Nature Positive approach and this report signifies how much our industry understands the true value of nature."  

Expert-led coalition

Recognising that the sector has a critical role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect destinations upon which it depends.

The commitment of the Partnership to work towards "net positive for nature" draws on extensive consultation with experts from business, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission on Protected Areas (WCPA).

The report, which follows the 2022 WTTC report "Nature Positive Travel & Tourism", includes practical frameworks and real-world examples that encourage both travel providers and travellers to embark on journeys that contribute to the conservation of our natural treasures.

Related links

• Download News Release on PDF
• Report “Nature Positive Travel & Tourism”
• UN Tourism Biodiversity
• Sustainable Hospitality Alliance

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12 Best Marketing Agencies for Tourism Brands in 2024 [Full Review]

The digital revolution has reshaped the terrain of travel and tourism marketing, and the compass is now solidly pointing toward innovative strategies, authentic storytelling, and personalized experiences.

Choosing the right marketing agency can either propel your brand to the summit or leave it stranded in the foothills.

Whether you’re a boutique hotel, an exotic tour operator, or a regional tourism board, this article identifies the top marketing specialists to grow your tourism business and guide you to success in 2024!

Skip to What You Need

Digital Marketing for Tourism: Key Agency Services

A specialist marketing firm for the tourism, travel, and hospitality markets can leverage its unique understanding, insights, and connections in the industry to ensure brand visibility and increased bookings:

• Website Design & Development : Familiar with their client’s unique requirements, these firms can provide a tailored approach that aligns with travel and tourism clients. For example, many hospitality operators may need to include online booking solutions as part of their websites.
• Social Media Strategy & Management: Travel-focused marketers can help you collaborate with established social media influencers to promote destinations, experiences, and services, leveraging their authentic endorsements and reach to attract travelers.
• Reputation Management: Whether it’s handling negative reviews, crisis communication, or promoting positive aspects, in-depth knowledge of how the public engages with the hospitality industry online makes it easy for specialist firms to manage your reputation online .
• Content Creation: Video marketing, for example, allows hospitality brands to connect emotionally with their audience, build credibility, and create immersive experiences.
• SEO and SEM Services: Location-based SEO is key for hospitality brands, as most travelers search for accommodations using location first. 
• Sales & Trade Representation: Specialists in the sector have access to and knowledge of key players, industry events, and market dynamics, which may prove invaluable for effective sales and representation.

With the above in mind, here is our list of the best marketing experts to help you grow your tourism or travel business:

Top 12 Travel Marketing Agencies to Boost Your Bookings

1. the tourism marketing agency.

The Tourism Marketing Agency

Birmingham, Michigan, USA

Our score is based on our partner’s vetting process which includes a detailed analysis of their previous marketing campaigns, both in terms of performance data, account setup best practices and optimizations. The rigorous vetting includes an in-deep call, references and success stories from previous clients.

AGENCY SNAPSHOT

Founded: 2011

Locations: Birmingham, Michigan, USA

Number of employees: 2-10

KEY SERVICES

• SEO & Content Services
• Competitor Analysis
• Brand Development & Logo Design
• Social Media Management
• Video Production & Editing
• Consumer Research

NOTEWORTHY CLIENTS

• Overland Ireland Tours
• Alaskan Sights and Bites
• Wicked Tours
• Julia Travel

WHY CHOOSE THEM?

The Travel Marketing Agency offers a wealth of expertise and a passion for exploration that sets them apart in the industry.

They specialize in tourism destination marketing, possessing an in-depth understanding of what draws travelers and creates unforgettable experiences.

The agency offers comprehensive services, including crafting compelling narratives for destinations, harnessing social media, content marketing, and influencer collaborations, and spotlighting festivals, cultural events, and attractions.

As well as forging valuable and strategic brand partnerships with airlines, accommodations, and local businesses.

The Travel Marketing Agency combines strategic prowess, creative ingenuity, and an unwavering passion for travel, making them the perfect partner for any destination seeking to attract travelers and create a lasting impression.

Madison, Wisconsin, USA

Founded : 1997

Locations: Madison, Wisconsin, USA

Number of employees : 11-50

• Business Consulting & Branding Strategy
• SEO Services
• Web Development & Design
• Photo & Video Services
• Email marketing
• Land of Natura
• 360 Chicago
• Milwaukee Food & City Tours
• Royal Gorge Epic Adventure

The Blend travel marketing agency positions itself as a full-service agency specializing in helping tour and activity businesses grow.

This agency promotes travel destinations worldwide and fully understands the intricacies of travel and as well as tourism industry collaborations.

Blend’s track record includes boosting visitor numbers, securing media coverage, and contributing to economic growth.

The agency’s service offerings include creating captivating narratives for destinations and leveraging digital campaigns encompassing social media, content marketing, and influencer collaborations.

Needham, MA, USA

Founded: 1997

Locations: Needham, Massachusetts, USA

Number of employees: 11-50

• Branding SEO and SEM Services
• Customer Analytics
• Influencer Collaboration
• Customer Database Systems
• Vantage Deluxe World Travel
• Paul Gauguin Cruises
• Holbrook Travel
• Quest Travel Adventure

Massachusetts-based marketing agency Traktek Partners offers a portfolio of services that includes website design, digital marketing, and strategic consulting. This holistic approach makes them a stand-out choice.

Traktek Partners also strongly emphasizes technology, utilizing the latest digital tools and platforms to deliver targeted and personalized marketing efforts. This includes sophisticated AdWords campaigns, email marketing, and social media advertising.

With 15 years of experience, Traktek’s client success stories showcase their ability to achieve successful outcomes across diverse digital marketing channels.

4. The Destination Agency

The Destination Agency

Pambula, Australia

Founded: 2018

Locations: Pambula, Australia

• Brand & Digital Strategy
• SEO services
• Film & Video Production
• Content Creation
• Event Marketing

A notable strength of The Destination Agency is its emphasis on crafting tailored strategies for each destination, recognizing that every location has its unique story and appeal.

This approach reveals a keen awareness of the importance of authenticity and resonance in destination marketing, which are essential for capturing travelers’ attention and driving visitation.

Overall, The Destination Agency is a reliable partner for destinations and travel-related businesses seeking to enhance their marketing efforts and attract more visitors.

5. Propellic

Austin, Texas, USA

Founded: 2014

Locations: Austin, Texas, USA

• Media Strategy
• Social Media Management & Advertising
• Thrifty Traveler
• Visit Amarillo
• The Broke Backpacker
• GrandEuropean Travel
• Travelpass Group

Propellic’s commitment to staying at the forefront of the latest marketing trends and technologies is evident in their work. They constantly push the envelope with new campaigns, tactics, and ideas.

Their priority focus is social media marketing. They offer various services, including Google, Facebook, Instagram, and LinkedIn advertising campaigns.

This enables them to create a buzz around their clients’ brands and generate real interest among travelers.

The Propellic marketing agency is ideal for travel brands seeking to engage with audiences, inspire travel aspirations, and drive growth.

Founded : 2014

Locations : Dorset, UK

• Digital Strategy
• Content Marketing
• Social Media Advertising
• Web Design & Development
• Email Marketing
• Freedom Leisure
• Livewell Dorset
• Not Just Travel
• Condor Ferries
• Hoburne Holidays

Adido’s team brings a unique blend of expertise, creativity, and passion to their work. Their experience spans various marketing mediums, including digital, print, and events, ensuring they can effectively devise holistic strategies that reach and engage travel audiences.

The agency’s diverse portfolio showcases various projects catering to a broad range of travel-related businesses, from tour operators to destinations, hotels, and airlines.

Adido has a strong and strategic social media focus with creative campaigns and advertising on all platforms, including Facebook, Instagram, and TikTok.

Like some of the other agencies we have mentioned, Adido emphasizes building strong relationships with its clients.

Their personalized approach to client service ensures that they provide tailored recommendations, regular communication, and openness to feedback and collaboration.

Founded : 1988

Locations : London, UK

Number of employees : 51-200

• Social Media Marketing
• PR & Communications
• Data Analytics
• Ramble Worldwide
• Ambassador Cruise Line
• Leger Holidays
• Neckermann Travel
• Canadian Affair

Accord’s team is dedicated to understanding clients’ unique needs and objectives, allowing them to craft campaigns that resonate with travel audiences and catalyze growth.

Accord’s core strengths lie in its expertise, creative flair, and strategic marketing approach.

Their multidisciplinary team consists of experienced marketing professionals, allowing them to master various marketing mediums – including digital, print, events, and content marketing.

Brooklyn, New York, USA

Founded : 2019

Locations : Brooklyn, New York, USA

Number of employees : 2-10

• Brand Strategy
• Tenon Tours
• Nature World Kenya Safaris
• Czech Tourism

One of Dune 7’s main strengths is its strategic focus. The team goes above and beyond to ensure its marketing strategies are grounded in data and insights, empowering its clients to make informed decisions and optimize their marketing efforts.

Creativity is another area where Dune 7 edges out the competition. Their innovative and compelling campaigns have earned them a reputation for excellence in the travel marketing industry.

In summary, Dune 7 Travel Marketing Agency is a top-tier choice for travel brands seeking fresh, strategic marketing solutions that make a difference.

Halifax, Nova Scotia, Canada

Founded : 2004

Locations : Halifax, Nova Scotia, Canada

Number of employees : 200-500

• Custom Booking Platform Solutions
• Royal Caribbean International
• Destination Canada
• Nassau Paradise Island
• Northumberland Ferries
• Pebble Beach Resorts

Verb is a firm that brings its own blend of creativity, expertise, and strategic thinking to its projects.

This marketing company’s work is diverse and showcases its ability to cater to various players within the travel industry, including tour operators, destinations, hotels, and travel tech companies.

Creativity is at the heart of Verb’s marketing strategies. Verb crafts campaigns that captivate travelers and inspire people to take advantage of unique travel experiences.

10. Digital Coconut

Digital Coconut

Toronto, Canada

Locations : Toronto, Canada

• Influencer Marketing
• Reputation Management
• Port Ferdinand Luxury Resort
• Whitelake Cabins
• Tobago Tourism
• Hotel Du Fort
• Enchanting Barcelona Tours

DigitalCoconut’s impressive portfolio highlights their versatility and ability to cater to various travel industry players, from DMOs (Destination Marketing Organizations), airlines, and tour operators to accommodation providers.

This agency’s area of expertise encompasses digital marketing services, including social media marketing, content marketing, search engine optimization (SEO), web design, and video production.

With a focus on social engagement, open collaboration, and creative flair, Digital Coconut delivers media campaigns that inspire, engage, and contribute to its clients’ long-term success.

11. MMGY Global

MMGY Global

Kansas City, USA

Founded : 1981

Locations: Austin, NYC, Denver, Detroit, Kansas City, Washington DC, LA, Whistler, London, Brussels, Munich, Paris, Frankfurt, Rotterdam

Number of employees : 501-1000

• Rhode Island Commerce
• Destination Cleveland
• Eliot Park Hotel
• Cruise Lines International Association

MMGY Global is one of the world’s largest integrated marketing firms, specializing in the travel, tourism, and hospitality industry.

With multiple agency brands under its umbrella, MMGY Global’s goal is to inspire people to explore new destinations and experiences.

Their comprehensive services cover various aspects of travel marketing. They are well known for their tourism industry partnerships and tourism promotion campaigns.

This agency crafts forward-thinking approaches that produce tangible marketing results by conducting thorough tourism market research.

MMGY Global’s ultimate goal is to motivate inspiration into action and guide global travel enterprises toward achieving remarkable and measurable results.

12. Ginger Juice

Ginger Juice

Liverpool, UK

Founded : 2018

Locations : London and Liverpool, UK

• Travel Trade Marketing
• World Travel Market
• Visit England
• Holiday Taxis
• Advantage Travel Centres

Ginger Juice is an award-winning social media agency specializing in travel & tourism with offices in London and Liverpool.

This agency uses the latest marketing trends and technologies to integrate cutting-edge strategies and tactics into clients’ campaigns.

With a focus on social media marketing and content creation, Ginger Juice is ideal for travel brands seeking creative, data-driven marketing solutions to boost their internet presence, capture the interest of travelers, and foster growth.

Final Thoughts: Finding the Best Agency for Your Tourism Business

With increasing competition and marketing’s evolving nature, the ability to find specialist agencies with specific industry knowledge and a unique understanding of your core business is crucial.

A travel and tourism specialized agency can tailor strategies that ensure effective campaigns.

Check out this short video by Easy Marketing to learn more about some of the essential strategies needed to promote brands in the tourism sector:

Effective communication and collaboration are also essential. Be sure to opt for an agency that offers personalized service and is committed to working closely with you to develop campaigns that reflect your brand and meet your objectives.

Frequently Asked Questions

What makes a top travel marketing agency stand out from the rest.

With a deep understanding of the travel industry and a team of passionate experts, a leading tourism agency can craft compelling campaigns that inspire travelers and drive bookings for their clients. They should employ innovative and data-driven marketing strategies that tap into consumers' wanderlust, leveraging cutting-edge technologies, creative storytelling, and industry partnerships. Check out this list of the top marketing agencies for your travel, tourism or hospitality business.

How can travel & tourism advertising agencies help with brand development?

A specialist marketing and advertising agency for the tourism market sector leverages its unique understanding, insights, and connections to optimize results and return on investment for its clients. By genuinely capturing the essence of the destination or experience, a good marketing agency can leverage storytelling, visual branding, and strategic positioning to establish a strong brand presence. Check out the full review to find the best experts to build your brand and set you apart as a top choice in your sector.

What strategies can marketing agencies use to boost bookings?

Travel marketing agencies can leverage tactics like search engine optimization, pay-per-click advertising, social media marketing, email campaigns, content marketing, influencer collaborations, expertly optimized website development, and personalized user experiences to increase visibility and drive more bookings. Check out our list of the top marketing firms to find the perfect match for your business.

Combining multiple digital marketing channels and tailoring strategies to target audiences throughout the entire decision-making journey is key to boosting conversions effectively.

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