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• Leading travel companies worldwide 2022, by sales

Travel agencies worldwide

Travel management, leading travel companies worldwide in 2022, by gross sales (in billion u.s. dollars).

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¹ Booking Holdings and Expedia Group did not take part in the survey provided by the source. Data came from the groups' public financial reports. ² Estimate. Figures refer to global gross sales of travel products. The source only included companies generating at least 100 million U.S. dollars in travel sales, with a minimum of 15 percent of the sales volume in the United States. The companies also had to be the agent of record on the transaction from a supplier's perspective.

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U.s. travel agency sales total $95.3 billion in 2023.

Yearly Total Finishes Slightly Below 2019 Record

ARLINGTON, Va., Jan. 18, 2024 (GLOBE NEWSWIRE) -- Today, Airlines Reporting Corp. (ARC) announced that U.S.-based travel agency air ticket sales totaled $95.3 billion in 2023. The 2023 total is the highest since the record $97.4 billion in 2019 and a 16% increase from 2022.*

December closed out the year with $5.7 billion in U.S. travel agency air ticket sales, a 5% increase year over year. December’s ancillary sales increased 32% year over year to $20.6 million, while ancillary transactions increased 36% to 329,475 over the same period.**

Results for December 2023 showed:

“2023 was a pivotal year for air travel as U.S. travel agencies and their partners responded to growing traveler demand and significant shifts in airlines’ distribution strategies,” said Steve Solomon, chief commercial officer at ARC. “It was also a year where travelers continued to combine corporate and leisure trips and spend more on ancillary products and services. The industry focus changed from post-pandemic recovery to meeting the needs of travelers in this new operating environment.”

Total results for 2023 showed:

More detailed information is available on ARC’s sales statistics page .

About ARC: ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company that possesses the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. Our solutions and expertise strengthen economies and enrich lives by connecting stakeholders across the travel ecosystem. For more information, visit  arccorp.com .

*Ticket Sales

Results are based on monthly sales data ending December 31, 2023, from 10,362 U.S. retail and corporate travel agency locations, satellite ticket printing offices and online travel agencies. Results do not include sales of tickets purchased directly from airlines.

The average ticket price (USD) is for a round-trip ticket settled through ARC for an itinerary that included only U.S. domestic travel.

Passenger trips include the total number of passengers taking a trip from one airport to another using direct or connecting flights. Newly issued trips are added, and refunded trips are deducted to provide a net view of traveling passengers.

U.S. domestic passenger trips include the total number settled through ARC where the itinerary is wholly within the U.S. International passenger trips include the total number settled through ARC where some or all the travel occurs to airports outside the U.S. or originates outside the U.S.

Total sales are equal to the total amount paid for a ticket, which includes taxes and fees.

**Ancillary sales

Includes fees for products and services such as upgraded seats, checked bags, an unaccompanied minor, pet-in-cabin, etc.

© Airlines Reporting Corporation (ARC). All rights reserved.

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February 09, 2022

7 minute read

Global Travel Agency InteleTravel Sets All-Time High in Sales

Education, training, and technology help network of independent advisors soar past pre-pandemic levels with over $300 million in travel sold.

Delray Beach, Fla. (Feb. 8, 2022) – The world’s largest host travel agency, InteleTravel, reached a new record in the company’s 30-year history with over $300 million in traveled sales in 2021. The all-time high marks a 30 percent increase over InteleTravel’s pre-pandemic sales in 2019, and early metrics point to an even greater 2022. 

Despite cruise sales being down more than 80 percent last year for the host travel agency, InteleTravel and its network of independent travel advisors adapted and experienced a significant spike in land-based sales and short-haul vacations as travelers increasingly booked all-inclusive resorts, hotels, guided tours, and activities in destinations like Miami, Las Vegas, San Juan, Honolulu, Puerto Vallarta, Cancun, and Montego Bay.

All-inclusive resorts have continued to be a hot seller into this year. In January 2022, InteleTravel's all-inclusive resort vacation sales were up over 200 percent, versus the same time period last year. Additionally, the company anticipates cruise sales to begin increasing by the end of March.

“Cruise bookings typically account for around 40 percent of our annual sales, and yet we recovered past pre-pandemic levels,” said James Ferrara, President of InteleTravel. “To see what our advisors and employees achieved is truly remarkable when considering all the obstacles the travel industry has faced these last two years.”

As bookings soared, InteleTravel and its advisors experienced a significant increase in inquiries from new customers looking for up-to-date knowledge and professional expertise to plan their vacations amid the constant changes in travel policies and protocols. The host travel agency expects this trend to continue in 2022, which was also shown in its consumer survey results released last November with 86 percent of respondents reporting that they intend to use a travel agent to plan their trips this year.

“With consumer interest and confidence in travel agents riding high, and continuous investments in our workforce, partnerships, and resources to fully support our advisor network, we’re in a strong position to continue our upward trajectory and reach a new record this year,” said Ferrara.

Last year, InteleTravel hired 15 new full-time employees, and plans to add another 15 employees across several departments in 2022, including technology, operations, training, and education. Over the last two years, the company has not had any employee layoffs related to the pandemic, and has continued to grow its advisor network in the U.S., U.K., Caribbean, and Mexico.

In addition, InteleTravel launched several virtual events and new training programs last year to continue providing ongoing support, and free educational opportunities for the host travel agency’s network of independent advisors, including:

• Group training sessions every week featuring partners like Apple Leisure Group Vacations to provide advisors with insights and strategies on how to identify, market, and sell vacations to groups.
• Specialized events and new training programs designed to help agents explore niche marketing selling opportunities, such as luxury travel, destination weddings, and honeymoons.
• Consumer training with InteleTravel marketing for advisors directly to consumers through customized promotional emails and weekly webinars educating agents’ consumers on a destination or brand like Viking River Cruises – then directing consumers to contact and book with their agent.
• Weekly interviews with executives from partners and organizations like the Cruise Lines International Association sharing the latest information and insights with agents in InteleTravel’s private Facebook group which has over 50,000 members.

“InteleTravel has a long history of providing top-notch training, educational opportunities, and marketing tools to give our independent agents a competitive edge, and help them increase travel sales for their home-based travel business,” said Tara Minson, Senior Vice President of Marketing and Communications at InteleTravel. “We’ve continued providing that same level of support for travel agents throughout the pandemic, while adapting many of our training and education programs to a virtual setting and creating new resources to help them succeed. And it shows with last year’s sales record, [which] we’re aiming to surpass in 2022.”

In 2022, InteleTravel will continue creating and investing in new educational opportunities and resources available at no cost for its advisor network, including specialized events and certified training programs focusing on wellness travel and millennial travel, respectively.

The host travel agency’s largest annual conference, InteleTravel Quest , will also return to an in-person format this year, while being simulcasted and accessible for virtual attendees. In August, InteleTravel is chartering an entire cruise ship with Carnival Cruise Lines to host over 3,000 agents and partners at sea for one of the industry’s biggest and most comprehensive training and networking events of the year. While the event’s complete itinerary and the full list of high-profile keynote speakers are still in development at this time, the annual conference has already sold out.

Last year, InteleTravel Quest was hosted virtually for over 3,000 attendees and featured more than 80 virtual product training and sales skills seminars, digital trade shows with leading travel suppliers, exclusive shows by the top cruise entertainers, and special guests Dr. Calvin Johnson from Royal Caribbean and Captain Kate McCue from Celebrity Cruises.

About InteleTravel

InteleTravel is the world’s oldest and largest host travel agency with a growing network of more than 70,000 independent home-based advisors across the U.S., U.K., Caribbean, and Mexico. The company is recognized by every major travel supplier, including every resort and hotel brand, cruise line, vacation company, car rental agency, and tour operator in the world. Over the course of its 30-year history, InteleTravel has become known for its leadership in travel sales, robust preferred supplier relationships, innovative agent education programs, and innovative travel technology. For more information, visit www.InteleTravel.com .

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Getting to a Million: Top Travel Agents Share Tips for Six-Figure Sales

Travel agents say there’s no magic to making it to the million-dollar mark in annual travel sales. Photo: Shutterstock.com

There’s no magic to making it to the million-dollar mark in annual travel sales. It takes focus and training — and the patience to hang in there, often for four or five years, until your hard work starts to really pay off.

When Travel Market Report asked some Facebook friends how long it took them to sell $1 million worth of travel, they offered up some tips and timelines.

Set goals. After three years in business, Janet Noblett got the best birthday present of all this year: She hit the million-dollar mark on May 10, the day before her birthday. “One of my goals for 2019 was to hit $1 million in sales by my birthday,” she said — and she credited that goal with pushing her to make it happen.

“Goal setting is my number-one priority,” Noblett says. “Without goals, you have nothing to strive for. I set goals each month on how many cruises and how many European vacations I want to sell; every month I set new goals that I want to strive for. Sometimes I reach those goals and other months I will not make it — but that's OK.”

Working in a big city like New York pushes up your overhead — but also forces you to set goals and work toward them, says Julie Danziger. “Your market has a lot to do with it. The cost of living in a city like New York is high, so that pushes people to strive for higher production.”

Education is key. After three years part-time, it took Chantelle Nugent just two more years full-time to hit the mark. “I really feel that as soon as I took it seriously and invested in my own education, fams and classes, the business followed,” she says.

Be in it to win it. Heather Bannon earned $500,000 in her first year and a little over $1.5 million in the second. “My biggest tip is to have the confidence to invest in bridal shows and events where you know you can recoup your investment. Then I went on as many fams as possible to grow my product knowledge quickly, focusing on brands and areas I wanted to sell. I am replicating an even more accelerated timeline with my sister who joined our agency just over a year ago.”

Find a mentor. “Find as many mentors and advisors that you admire in the business as possible, befriend them quickly and then ruthlessly milk then for hints, information, best learned lessons, and hacks,” Bannon said. “I’ve been lucky to meet a lot of cool people in this industry and many of them are really willing to help you succeed if you ask!”

Choose your clients rather than vice versa.  Sit down and decide how to upgrade your clients, says Linda de Sosa. It takes the same amount of time to sell a cheap cruise as an expensive one.

Mingle where the high rollers go.  Where to find top clients? De Sosa is very involved with charity balls — a great way to meet potential clients. She gets donations from vendors and then works hard on the auction committees. And Susan Rutan credits five years of “constant networking within groups that had affluent travel decision makers, planting seeds everywhere I went for more business and referrals, providing above-and-beyond service, investing in education and travel to learn new destinations, adding great associates to my franchise, setting goals and just plain hard work and determination.”

Consider working for someone else first, so you can start a business with a book of travel in hand.  Melissa Feenstra started selling travel at a brick-and-mortar agency 15 years ago, so when she launched Feenstra Travel, she already was selling six figures’ worth of travel. Just 18 months later, her annual sales topped $1.3 million. “My average sale is maybe $4,500, but I do get those $60,000 A&K Africa trips and $30,000 Regent cruises from time to time,” she said.

Build a team. Tricia Horick Kelly credits her team of eight ICs with helping her hit $1 million in just three years. “I’m hoping to hire more, but my little agency of eight is mighty and we have a great relationship with each other,” she said. “I try to get everyone together quarterly, and to mentor rather than manage. And I’ve seen everyone’s sales double and then some.”

Charles Russell also credits his support staff with helping him reach his first $1 million in gross sales in just over four years. He used “a mix of destination immersion, business-to-business networking, peer networking, and constantly working to broaden my knowledge and experience. Today, I have five ICs and an admin assistant to keep the process moving forward. I project my business will be crossing into multimillion gross sales within the next 12-18 months, as I continue to see a significant year-over-year growth pattern.”

Estelle Wilkinson also got to $1 million in four years. Two years later, she has six independent contractors helping to build her volume.

Never take your eye off the customer. In addition to the training, the networking and the joining, in the end, success comes down to delivering great customer service. For Limor Decter, the “networking, educating myself on product, watching webinars, attending trade shows around the world, attending fams, and building relationships with suppliers gave me confidence to build a client business where each client gets my prompt personalized service.

“The clients hear my passion, confidence and excitement — and they know that I am accessible from the minute they start their trip planning until they get home. I invested a great deal of my time connecting with my clients so that I am able to design a seamless trip that exceeds their expectation, regardless of budget. I believe your name is your virtue and I strive to maintain a great name on the supplier side and on the client side, since both need to sync in order to succeed.”

Love is what you need. It took Pat Graham and her husband eight years, four part-time and four full-time, to build their product knowledge and put together the group programs that now lead to more than $1 million in sales each year. “Be passionate about travel,” she says. “My husband and I work as a team, each having our specialties. You have to have a good support system and team. You have to put in the time, be available to your clients, never stop learning — and love what you do.”

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U.S. Travel Agency Sales Recover in 2021

Yearly Sales, Passenger Trips Grow Despite December Month-over-Month Downturn

ARLINGTON, Va. – January 20, 2022 – Airlines Reporting Corp. (ARC) today released data showing ARC-accredited travel agency air ticket sales totaled $39.8 billion in 2021, a 69% increase from the $23 billion total in 2020.* The number of passenger trips in 2021 grew by 50% year over year, totaling 174 million compared to 116 million in 2020.

Results comparing December 2021 to December 2020 showed:

• Sales totaled $3.1 billion in December 2021, a 196% year-over-year increase.
• Total passenger trips settled by ARC increased 103% year over year from 6.5 million to 13.2 million.
• U.S. domestic passenger trips increased 116% to 9.2 million, while international passenger trips increased 79% to 4.1 million.
• The average U.S. round-trip ticket price was $460, a 37% increase from $336 in December 2020. The December 2021 price was down 4% from pre-pandemic levels in the same month; this is the closest average ticket prices have been to 2019 levels since February 2020.

Despite year-over-year growth trends, December’s results marked a month-over-month decrease compared to November 2021:

• Total sales decreased 30%.
• Total passenger trips were down 21%.
• U.S. domestic trips decreased 20%.
• International trips decreased 24%.

“The end-of-year decrease we typically see in sales and trips was more pronounced this year with consumers worried about the omicron variant,” said Steve Solomon, vice president of global sales, marketing, operations and customer experience at ARC. “Total sales showed a similar decrease in the late summer as delta variant case counts grew. We expect a continued recovery across air travel in 2022, with online travel agencies recovering to pre-pandemic levels this spring as consumers continue to power the recovery.”

December 2021 EMD sales increased 171% to $7,203,788. EMD transactions increased 164% to 141,224.**

More detailed information is available on ARC’s sales statistics page . Additional breakdown of corporate, leisure and online ticket sales can be found on the ARC COVID-19 data page .

*Ticket Sales

• The average ticket price (USD) is for a round-trip ticket settled through ARC for an itinerary that included only U.S. domestic travel.
• Passenger trips include the total number of passengers taking a trip from one airport to another using direct or connecting flights. Newly issued trips are added, and refunded trips are deducted to provide a net view of traveling passengers.
• U.S. domestic passenger trips include the total number settled through ARC where the itinerary is wholly within the U.S. International passenger trips include the total number settled through ARC where some or all the travel occurs to airports outside the U.S. or originates outside the U.S.
• Total sales are equal to the total amount paid for a ticket, which includes taxes and fees.

**Electronic Miscellaneous Documents (EMD)

• Includes fees for products and services such as upgraded seats, checked bags, an unaccompanied minor, pet-in-cabin, etc.

© Airlines Reporting Corporation (ARC). All rights reserved.

ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company that possesses the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights representing 490 airlines and 230 countries and territories. Our solutions and expertise strengthen economies and enrich lives by connecting stakeholders across the travel ecosystem. For more information, visit arccorp.com .

Connect with ARC

ARC provides journalists with timely statistics, data analysis and in-depth interviews with subject matter experts.

Randy Spoon 1-703-816-5119 [email protected]

Travel Agency Sales Funnel 101: From Leads to Dream Getaways

Last updated November 29, 2023

If you’ve ever heard the term “sales funnel” and thought “Am I the only one who doesn’t really understand what that means?”, don’t worry! You’re not the only one!

That’s why today we’re talking all about your travel agency sales funnel. Think of it as “Sales Funnel 101”. An introductory level course that gives you a great foundation to start building on.

Disclosure: This post may contain affiliate links, meaning I get a small commission if you decide to make a purchase through my links, at no cost to you.

What Is a Travel Agency Sales Funnel?

Let’s start at the beginning. We all know that finding new clients and turning their travel dreams into reality can be both exciting and challenging for a travel agent.

At its core, a travel agency sales funnel is a step-by-step process that takes potential clients from their initial contact with your brand, when they know nothing about your travel agency, to the moment they book their dream vacations.

The marketing funnel is made up of three key stages:

Top of funnel - Attract

This stage focuses on attracting potential leads to your agency. Understanding your target audience and niche markets is essential here.

Content at the top of your marketing funnel is designed to captivate travel leads who match your ideal client as closely as possible. You do that by offering valuable resources like destination guides or exclusive travel tips as lead magnets.

The point of this stage is to get people onto your email list. Search Engine Optimization (SEO) is a top of funnel activity, as is content marketing . Social media advertising, when you pay to show an Instagram or Facebook ad that people can click through and provide an email address in exchange for a lead magnet, is also top of funnel.

Social media posting, on the other hand, is more focused on engagement, so it falls squarely into the middle of the funnel.

Middle of funnel - Engage

In the middle of the marketing funnel you want to personalize your communication to establish authentic connections with a potential client. This stage is all about nurturing a relationship with a potential customer.

In this stage, you want to make sure to communicate directly and regularly. While social media is a middle of funnel activity, it’s not your most important marketing activity.

Instead, you need to focus on creating fresh, new content, whether its in the form of a blog, video, or email newsletter, and sending it directly to your lead by email. Think one-on-one type communication, but at scale.

This is where an email marketing service provider, like ConvertKit , which is what I use and recommend, comes in. Without an email list, you have no way to communicate directly with your leads, and your business will suffer.

Bottom of funnel - Convert

This is where the money is! A compelling call-to-action (CTA) that tells a potential client exactly what to do next is essential. Without it you won't close the sale.

Be clear about how and where you use your CTAs . A CTA can be either direct (“book now”, “schedule a consultation”) or transitional (“read more”, “learn more”). Both are important, but realize that a direct CTA is intentionally moving someone from on stage of the sales funnel to another.

Place these in places where they are obvious and easy when someone is ready to take the next step, but don’t overuse them. For example, if every social media post on your travel agent account says “let me plan your next trip” but you haven’t moved someone through your sales funnel, they most likely won’t take that step.

Think of it like dating. A transitional CTA is a date, a direct CTA is a marriage proposal. Don’t ask someone to marry you before they know anything about you!

Why Every Travel Agent Needs a Sales Funnel

You may wonder why a sales funnel is essential for marketing your travel agency. Let's break it down:

Consistent Lead Generation: A sales funnel becomes your revenue creating machine, consistently attracting leads interested in your travel agency.

Boost Conversion Rates: A conversion is when a lead becomes a customer. The better your marketing sales funnel, the higher your rate of conversions from curious prospects to enthusiastic travelers.

Elevate Your Marketing Efforts: Travel marketing can be challenging, but a sales funnel provides clarity and direction, helping you focus your efforts on the strategies with the highest impact.

Create Client Loyalty: Happy clients lead to more referrals and repeat bookings, creating a cycle of new business.

Crafting Your Tailor-Made Travel Agency Sales Funnel

Now that we understand why a sales funnel matters, let’s talk about how to build yours.

Step 1: Attract Prospects

Define Your Audience: Identify your ideal clients and create buyer personas to target the right travelers effectively.

Create Enthralling Content: Craft captivating blog posts , engaging social media content, and informative email newsletters to attract potential clients.

Magnetic Lead Magnets: Offer valuable free resources like travel guides, packing lists, or exclusive travel tips to capture leads' contact information.

Step 2: Engage and Nurture Leads

A Personal Touch: Personalize your communication and make sure you understand the unique needs of your audience. For example, address emails to one person (Hi Jane!), not to a group (Hi travel enthusiasts!). After all, most people are reading an email or social media post alone, not as part of a group.

Embrace Automation: Use email workflows to automate follow-ups, nurture campaigns, and personalized offers, saving you time and effort.

Build Trust and Credibility: Establish yourself as a travel expert by sharing valuable travel insights, reviews, and testimonials and success stories from satisfied clients.

Step 3: Convert Leads into Clients

Craft Irresistible Offers: Design exclusive deals, limited-time promotions, and customized travel packages that make clients eager to book.

Smooth the Booking Process: Simplify the booking experience and overall customer journey with a user-friendly interface and seamless payment options. Make it as easy and self-explanatory as possible.

The Power of Persuasion: Create compelling CTAs that evoke emotions and inspire action, compelling clients to take action and book their dream getaways.

Delight and Retain Happy Customers

The journey doesn't end once your clients have booked their trips. Focus on customer delight and loyalty to ensure repeat business and referrals.

Go Beyond the Booking

Post-Booking Pampering: Provide outstanding customer support and follow-ups to address any concerns or special requests.

A Personal Touch: Send personalized messages and greetings on special occasions to show you care beyond the transaction.

Turn Clients into Raving Fans

Client Reviews and Testimonials: Encourage clients to share their travel experiences through reviews and testimonials. Use those reviews and testimonials on your travel agency website and social media accounts to build trust and credibility.

Harness Word-of-Mouth Marketing: Happy clients become your brand ambassadors, spreading the word and bringing in new leads.

Create a Perpetual Cycle

Prioritize Repeat Business: Offer incentives like a discount on planning fees or a referral bonus offer to entice clients to book with your agency again and refer their friends and family.

Build Lasting Relationships: Invest in long-term relationships with clients, ensuring they return to you for all their travel needs.

The bottom line

Creating a powerful travel agency sales funnel leads potential clients from the beginning of their journey to their dream vacation. As you implement a tailor-made sales funnel, watch as your travel business grows and you start finding new clients in unexpected places.

Want to know more about sales funnels and how to use them to grow your travel agency client base? Check out our other blog posts on the topic here!

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Christian Tour recorded a sales revenue increase of over 60% in 2023

Christian Tour, the largest travel agency in Romania, ended the year 2023 with sales revenues exceeding 683 million lei, approximately 62.08% higher than the revenues earned in 2022 (about 425 million lei). The company’s estimated gross profit for 2023 was about 20 million lei.

“After the pandemic, Romanians are traveling more and allocating larger budgets for vacations and relaxation, which has been reflected in a significant increase in our sales revenues in 2023,” says Cristian Pandel, CEO & President of Christian Tour. “Leveraging 27 years of market experience, we continue to grow, expanding both domestically and internationally through numerous partnerships, developing our booking platforms, and making numerous group-level investments to offer the best services and most enjoyable experiences to our clients. These efforts are visible, as tourists are choosing us in increasing numbers, regardless of the type of vacation they desire. Last year, over 360,000 tourists traveled with us, an increase of over 33% compared to 2022.”

“Charter flight travel packages remain the first choice of our clients, but we also see increases in other segments, such as vacations in exotic destinations and domestic travel. We aim to cover all our clients’ travel needs, from stays to tours, vacations in Romania’s most beautiful areas, and the farthest corners of the world.”

In 2024, Christian Tour has introduced more new destinations to its range of travel packages, some with direct charter flights for the first time, including Gran Canaria, Tenerife, Costa de la Luz in Spain, Albufeira with flights to Faro in southern Portugal, and Kefalonia, Greece.

Another new division the tour operator is banking on for 2024 is the luxury division, which will operate under the brand “Travel Like a Star” and will have two locations (one in the north of the capital – in Charles de Gaulle Square – and one at the headquarters in Alba Iulia Square) for discerning clients with large travel budgets.

Currently, through its booking platforms, Christian Tour can access over 500,000 accommodation units worldwide, with the number of hotel partners in the country standing at 5,391. The majority of hotels on tours, over 80%, are tested and verified by Christian Tour agents, providing an additional guarantee to clients.

“From our information and sales, we see that tourism is now on an upward trend. People want to travel again and are purchasing one, two, or three vacations annually. The star destinations remain the usual ones, such as Turkey, Greece, Spain, Egypt, or Bulgaria, but we are receiving more and more requests for exotic destinations, such as Vietnam, Thailand, Japan, Argentina, or Costa Rica. Our travelers seek authentic experiences, group excursions, activities that bring joy and create memories, with cultural and gastronomic objectives, interactions with locals, and discovering the local specifics,” adds the Christian Tour official.

For the current year, the company estimates a 20% increase in business volume compared to last year.

As of December 31, 2023, Christian Tour had 237 active employees.

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Watch CBS News

Memorial Day weekend 2024 could be busiest for travel in nearly 20 years

By Kris Van Cleave

Updated on: May 14, 2024 / 4:04 PM EDT / CBS News

This year is expected to be one of the busiest travel years in nearly two decades, with about 43.8 million people expected to travel at least 50 miles, according to AAA.

Joy Noelle Balanag booked her vacation months ago, hoping to beat the potentially record-breaking summer rush.

"I definitely am excited for this travel season. 2024 feels just like almost a breath of fresh air," she told CBS News. "I do plan on traveling on airplanes. I do plan on taking my car. Just, like, seeing where this summer season takes me."

Balanag won't be alone. This Memorial Day weekend, AAA is expecting a nearly 5% bump in airline travel over last year and United Airlines alone is planning to fly more than half a million people a day from May 23 through May 28, which would be the airline's busiest Memorial Day weekend ever. Delta is expecting 3 million passengers total over that same stretch, a 5% increase for the airline from 2023. American Airlines said it's preparing for 3.9 million customers over the long Memorial Day weekend.

Most travelers will drive that weekend, however, with AAA predicting a record 38.4 million people will hit the road. That's a 4% increase from last year. Gas prices are similar to where they were last year, up about 8 cents a gallon nationally compared to last Memorial Day weekend.

"It goes back to that bucket list, YOLO, you only live once mentality, Aixa Diaz of AAA told CBS News. "A lot of people are now going, 'You know what? Let's not take those trips we always take with our families. Let's get a little bit more adventurous.'"

One of the fastest-growing travel options since the COVID-19 pandemic is cruising.

The industry is expecting a new record high of nearly 35 million passengers this year, according to the Cruise Lines International Association. For the thousands on board the Carnival Firezne cruise ship's inaugural sold-out sailing, which began in late April, vacation season started early.

Passenger Jeanine Stage of Arizona told CBS News what she likes best about cruising is, "That you get to go to multiple destinations and you unpack your suitcase once."

"You got food, entertainment, even the casino, if you're into that, there's shows," she said.

All told, AAA is predicting 2024 will finish just narrowly behind 2005 as the busiest Memorial Day travel weekend since it began keeping track in 2000.

AAA expects the busiest time on the roads will be from noon to 7 p.m. on the Thursday and Friday before Memorial Day. United Airlines said that Thursday will be its busiest of the holiday weekend.

Among the top destinations this year: Florida, Las Vegas, Los Angeles and Denver.

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Emmy Award-winning journalist Kris Van Cleave is the senior transportation correspondent for CBS News based in Phoenix, Arizona, where he also serves as a national correspondent reporting for all CBS News broadcasts and platforms.

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