client visit report

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How to Write a Visit Report

Last Updated: March 30, 2024 References

This article was co-authored by Madison Boehm . Madison Boehm is a Business Advisor and the Co-Founder of Jaxson Maximus, a men’s salon and custom clothiers based in southern Florida. She specializes in business development, operations, and finance. Additionally, she has experience in the salon, clothing, and retail sectors. Madison holds a BBA in Entrepreneurship and Marketing from The University of Houston. This article has been viewed 651,909 times.

Whether you’re a student or a professional, a visit report helps you document the procedures and processes at an industrial or corporate location. These reports are fairly straightforward. Describe the site first and explain what you did while you were there. If required, reflect on what you learned during your visit. No additional research or information is needed.

Writing a Visit Report

Explain the site's purpose, operations, and what happened during the visit. Identify the site's strengths and weaknesses, along with your recommendations for improvement. Include relevant photos or diagrams to supplement your report.

Describing the Site

• Reports are usually only 2-3 pages long, but in some cases, these reports may be much longer.
• In some cases, you may be asked to give recommendations or opinions about the site. In other cases, you will be asked only to describe the site.
• Ask your boss or instructor for models of other visit reports. If you can't get a model, look up samples online.

• If you visited a factory, explain what it is producing and what equipment it uses.
• If you visited a construction site, describe what is being constructed and how far along the construction is. You should also describe the terrain of the site and the layout.
• If you’re visiting a business, describe what the business does. State which department or part of the business you visited.
• If you’re visiting a school, identify which grades they teach. Note how many students attend the school. Name the teachers whose classes you observed.

• Who did you talk to? What did they tell you?
• What did you see at the site?
• What events took place? Did you attend a seminar, Q&A session, or interview?
• Did you see any demonstrations of equipment or techniques?

• For example, at a car factory, describe whether the cars are made by robots or humans. Describe each step of the assembly line.
• If you're visiting a business, talk about different departments within the business. Describe their corporate structure and identify what programs they use to conduct their business.

Reflecting on Your Visit

• Is there something you didn’t realize before that you learned while at the site?
• Who at the site provided helpful information?
• What was your favorite part of the visit and why?

• For example, you might state that the factory uses the latest technology but point out that employees need more training to work with the new equipment.
• If there was anything important left out of the visit, state what it was. For example, maybe you were hoping to see the main factory floor or to talk to the manager.

• Tailor your recommendations to the organization or institution that owns the site. What is practical and reasonable for them to do to improve their site?
• Be specific. Don’t just say they need to improve infrastructure. State what type of equipment they need or give advice on how to improve employee morale.

Formatting Your Report

• If you are following a certain style guideline, like APA or Chicago style, make sure to format the title page according to the rules of the handbook.

• Don’t just say “the visit was interesting” or “I was bored.” Be specific when describing what you learned or saw.

Sample Visit Report

Community Q&A

You Might Also Like

• ↑ http://services.unimelb.edu.au/__data/assets/pdf_file/0010/471286/Site_Reports_for_Engineers_Update_051112.pdf
• ↑ https://www.examples.com/business/visit-report.html
• ↑ https://www.thepensters.com/blog/industrial-visit-report-writing/
• ↑ https://eclass.aueb.gr/modules/document/file.php/ME342/Report%20Drafting.pdf

About This Article

To write a visit report, start by including a general introduction that tells your audience where and when you visited, who your contact was, and how you got there. Once you have the introduction written out, take 1 to 2 paragraphs to describe the purpose of the site you visited, including details like the size and layout. If you visited a business, talk about what the business does and describe any specific departments you went to. Then, summarize what happened during your visit in chronological order. Make sure to include people you met and what they told you. Toward the end of your report, reflect on your visit by identifying any strengths and weaknesses in how the site operates and provide any recommendations for improvement. For more help, including how to format your report, read on! Did this summary help you? Yes No

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How to Plan the Perfect Customer Visit [+ Agenda Template]

Published: August 02, 2021

Now that the world is opening back up, it’s time to get out there and meet your customers face-to-face. For many newer customers, this might be their first time getting to spend time with you — especially as conferences have moved online.

Creating that connection is invaluable. But before you book that plane ticket, it’s essential to create a plan. Planning the perfect customer visit will ensure that you meet your goals and that your customer meeting will be successful. Here’s a look at how you get there.

Why plan a customer visit?

Jason Lemkin, the founder of SaaStr and EchoSign, has said “ I never lost a customer I actually visited. ” That’s a bold statement — one that's worth taking note of. But why? What is it about customer visits that has such a big impact on customer loyalty?

First of all, you get to make a stronger impression with your customers. No matter what you sell, you aren’t just selling a product — you’re also selling the people behind it.

Your vision, your passion, your knowledge are all play into the perceived value of your product or service. All of these elements come across more strongly when you visit in person. A Zoom call just isn’t enough time to go deep.

Secondly, you get to see how your customers are using your product in person. Are they constantly printing out reports to pin up on a wall? Are you seeing teams walk across the sales floor to point out something on a screen? What kind of working environment and equipment do they have? What other types of software are they using?

Everything happening behind the scenes paints a much clearer picture of who your customers are. And when it comes time to renew or jump on that next customer success call, you’ll have a lot more knowledge ready to draw on.

Finally, meeting your customers in person is a huge motivational boost! When you’re behind a screen for so long, it can start to feel like what you do doesn’t matter — or that you’re not making any real connections. But a visit to a customer’s office can change all that, and really light up your idea of “why” you do this at all.

61 Templates to Help You Put the Customer First

Email, survey, and buyer persona templates to help you engage and delight your customers

• 6 buyer persona templates
• 5 customer satisfaction survey templates
• 50 customer email templates

You're all set!

Click this link to access this resource at any time.

5 Potential Goals of Your Customer Visit

Going into a customer visit with goals in mind will help you get the most out of your time there. Here are five goals to consider when planning a customer visit:

1. Understanding Their Business Goals

If you’re visiting a client, you’re likely hoping for a long term relationship. Understanding what their future goals are can help align your product with their needs. These in-depth conversations would rarely come up over a quick phone call.

2. Gathering Feedback

Customer visits provide a unique opportunity to gather honest and in-the-moment insight into what your customers need and want. When you sit next to someone who uses your product in their daily work, there’s a lot more space to have this feedback arise. And documenting it for future sales opportunities and your product team is one of the more productive actions you can take during a customer visit.

3. Referrals

In-person visits are a great time to ask for and give referrals. Ask, “Are there any other companies that you work with that you could see our product being helpful for?” Alternatively, if a pain point is mentioned by the client and you know the perfect company to help solve it, don’t be afraid to build that connection. It’s just another way you can bring value to your customers.

4. Uncovering Opportunities for Cross-Selling or Upselling

While your primary objective shouldn’t be pitching your offering at every opportunity, you might uncover a problem that your product or service can help solve. Noting these potential value-adds can make for more effective, thoughtfully targeted upsell and cross-sell conversations.

5. Testimonials and Case Studies

Customer visits can be a unique source of sales content, including pictures for case studies, video testimonials, and strong evidence-based customer stories. If you plan on making this one of your primary goals, consider asking your client to set the stage for these kinds of materials before you visit so you already know who you’ll be speaking to, before coming onsite.

How to Plan an Onsite Customer Meeting

By putting more effort in before you go, you’ll have a much better chance of achieving your goals and impressing your clients. Here are some key actions to consider when planning your customer meeting.

Thoroughly prepare before the visit.

Before you arrive, make sure you’re up to date on the state of the customer's account. Who are they usually talking to at your company? What customer service tickets have they raised lately? Are there outstanding issues that need to be addressed? These will come up during your visit.

Secondly, understand the current ecosystem your customer is working within. Is your customer in the news? What’s happening in their industry? What threats and opportunities are arising in their business? Being prepared and knowledgeable about their inner workings will make a better impression than coming in blind.

Decide who you’re meeting with.

Start by setting up a meeting with relevant company leadership. That could be the CEO, the founders, or the VP of the functional team you're working with — depending on the company's scale. Bear in mind, while this contact might be the "reason" for your visit, they're probably not who you'll be spending the most time with.

Once you have a meeting scheduled with the company's leadership, plan the rest of your day around meeting with the team leaders and employees using your product — as well as any teams that are open to signing up or expanding the current seat count or contract scope.

Make dinner reservations for you and your clients.

Traditionally, a customer visit includes taking your client out for a nice dinner as a token of appreciation. It also offers a chance for you to get to know each other outside of the limits of the work environment and form stronger relationships.

That being said, this is not a social visit. Keep your goals in mind — even outside of work hours. If you’re familiar with the restaurants in the area, choose a place that has options for every diet and has a good atmosphere for conversations. If you’re not familiar with the available options, ask the client where they’d recommend.

Complete the wrap-up report.

After the visit is over, you still have work to do. Create a wrap-up report for your internal teams back at the office. It should cover key elements of the visit like any confidentiality agreements put in place and who at your company you can share contact information or sales figures with.

Identify any action items that came up during the visit. Include any positive highlights during the meeting as well as any risks or opportunities that arose. Create a copy of the report for your client as well, to show that you were listening to their concerns and that you’re going to follow up with them.

Customer Visit Agenda Template

Use this sample agenda to plan your own customer visit.

10 am: Welcome/Office Tour (30 minutes, w/ Stacy, Raul)

• Get settled, set up a desk or boardroom for the day

11 am: Executive Meeting (1 hour, w/ Stacy, Thomas, Ankit, Shireen)

• Overview of status, product usage, any updates
• Add any bullet points you need to cover here
• Upcoming changes or challenges for the business
• New Opportunities
• Areas of concern

12pm: Lunch

1pm: User Meetings (4 hours, rotating through Marketing teams)

• Overview of new features
• Gather feedback from users
• Sit with teams to review workflow

5pm: Wrap Up meeting (30 minutes)

• Process or configuration change recommendations
• General questions and answers
• Items to be addressed as part of maintenance
• Enhancement opportunities

6:30pm: Dinner at Restaurant

Internal Notes

• At the bottom of your agenda, include internal notes that are meant to be shared with your team only.

Plan for success

It’s time to get back out there and meet your clients face-to-face. By planning your customer visit ahead of time, you’re sure to achieve your goals and come out with a stronger understanding of what your clients need.

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Client Visit Tracking Report

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Efficiently track and manage client visits for your sales team

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What is Client Visit Tracking Report Template?

A client visit tracking report is a comprehensive document that helps your sales team keep track of their interactions with clients. It includes essential information such as department name, salesperson, company name, company address, contact person, industry, communication method, purpose of visit, date, and summary. This template allows your team to efficiently manage client visits, ensuring that all necessary details are recorded and easily accessible.

Try this template now

Who is this Client Visit Tracking Report Template for?

This client visit tracking report template is perfect for sales teams, customer success teams, and account managers who need to keep track of their interactions with clients. It is suitable for businesses of all sizes, from startups to large enterprises, and can be used across various industries. Some potential users of this template include:

- Sales teams who need to manage their client visits and ensure that all relevant information is recorded and easily accessible.

- Customer success teams who want to track their interactions with clients and monitor the progress of their relationships.

- Account managers who need to keep track of their client visits and ensure that they are providing the best possible service.

Why use this Client Visit Tracking Report Template?

Using a client visit tracking report template offers several benefits for your sales team and organization:

1. Improved organization: By keeping all client visit information in one place, your team can easily access and update the data as needed. This helps to ensure that everyone is on the same page and reduces the risk of miscommunication or lost information.

2. Enhanced communication: With a clear record of client visits, your team can easily share updates and progress with other departments, ensuring that everyone is informed and aligned.

3. Better decision-making: By tracking client visits and interactions, your team can identify trends and patterns, helping them make more informed decisions about their sales strategies and client relationships.

4. Increased efficiency: A well-organized client visit tracking report can save your team time and effort, allowing them to focus on building relationships and closing deals.

5. Seamless integration with Lark: This template can be easily integrated with Lark's suite of tools, allowing your team to collaborate and communicate more effectively.

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What is Lark used for?

How is Lark different from all the work collaboration tools?

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• Customer Visit Report Template

A Customer Visit Report Template is a report containing data collected by a sales representative on visited customers. Create an excel based report for your sales team to keep track of the time they spend on visiting customers and the products they are selling. Mark a check-mark on the excel sheet for the visit to get an idea of how many customers have been contacted within a span of time.

Jotform can be easily customized by adding a logo, updating form fields, diversifying the questions, choosing new fonts and colors, adding an e-signature with drag-and-drop Form Builder, and an easy-to-use interface that does not necessitate any coding. Boost your progress via Jotform. Easily embed your form either on your website or share it via URL.

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How to Conduct the Perfect Customer Visit

By Natsha Ness

Customers are the lifeblood of any organization. Whether you have the ability to meet with them face-to-face, or are required to so over Zoom due to our ever-changing reality, customer visits require intentionality. They also provide a golden opportunity to make your customers the North Star they should be – and improve literally everything about your organization as a result. Why a Customer Visit is Worth Its Weight … in Actual Gold

How do we know a customer visit is critical to success? In 2019, we conducted research into sales and marketing alignment, in partnership with DRIFT . In it, we found a significant correlation between the most aligned sales and marketing teams (which were also the most revenue-generating teams) and their focus, not only around customers-centric metrics, but also regular visits with customers.

Planning Customer Visits is Key

Sometimes customer visits are inexpensive (like when they happen on Zoom ). Still, just because you’re  remote doesn’t mean the interaction has to feel inexpensive. In fact, you can still invest in the same sorts of things you did on-site. Think about buying lunch with an UberEats code. Or sending your customers a box with a bunch of goodies for the meeting. In other words, think about how you can make the “visit” an experience.

If someone falls into your target account list, and is likely to have a strong lifetime value in your business, they’re worth visiting. But you have to first make sure there’s mutual agreement around the desired outcome of such a meeting. In other words, why are you getting together?

There could be plenty of possibilities, but three main reasons almost always necessitate a customer visit:

• You’re close to creating a proposal. If you’re about to put together a proposal, a customer visit will help you achieve the tight alignment you need to make sure what you’re offering is a good fit with what the customer needs. This will likely come after multiple discovery calls and deep dives. You’ve figured out which challenge you want to solve, and have had conversations with various people that lead you to believe it’s time to create an official proposal.
• You recently created a proposal. (My recommendation is to make the customer visit happen before the creation of the proposal, but it’s better to go after than not at all).
• Upsell. An often underutilized function of customer visits are to the folks who already invested with you, but of course, this can be leveraged to further the relationship and ensure it stays. It can also be used to uncover additional insights into other products or services that may fit additional, previously undiscovered, challenges. You can also work to prevent customer churn by conducting a customer visit.

Who should be involved in a client visit?

After the “why” comes the “who.” Who needs to attend your customer visit to achieve your desired outcome? There could be a wide variety of internal stakeholders that you want to include. You might have people from business development, marketing, analytics, general managers or directors and/or someone from the C-Suite. There should only be people there who have direct input into and/or influence over the subject matter at hand; no one extra. Once you figure out who should be there, think about each of their differing priorities. If you’re unsure of someone’s priorities, ask them in advance. This will help you show up prepared.

Then consider who should be there from your side. Again, don’t bring anyone who doesn’t have a clear role. There’s no dedicated team that should go to customer visits; it varies based on the goal and the customer. You should know what the customer cares about before you head there. This helps you decide whether you need your CEO present or whether the principal on the account is sufficient.

Before the Visit 

One of the best tips I can give you is to get all the skeletons out of the closet before you get in front of someone. For example, if your customer’s marketing leader beams about his 600 pieces of content, but the business development group complains they are out of date and impossible to find, do you want the first time the marketing leader hears that to be real-time, while you’re onsite? Trust me; you don’t. The whole meeting could go downhill fast. You can work through potential issues by asking if there will be multiple budget stakeholders in the room. If so, as it relates to this project, find out whether they will be contributing some of their budget to the meeting’s desired outcome. If so, what does that look like? These questions can help you spot any areas of potential friction before you’re ever in the room.

Preparation is Prince

The content of your meeting is king, but preparing properly to share that content is certainly a strong runner up. Make sure each attendee has a very specific role, and then prepare the right presentation. Consider the following question to guide your preparation:

• Are you sharing a slideshow? Audio? Video?
• What assets will you use before the meeting, during the meeting and after the meeting?
• How will you leverage small, breakout rooms to facilitate conversations vs. all-together, large group dynamics?
• Do you need slides, overheads, pens, markers, etc.? If so, it’s a good idea to send these ahead!
• Do you need a backup plan? For instance, what if your computers don’t work; do you have a hard copy of your presentation?

Then, it’s time to rehearse. Spend time with your team actually going through the presentation before heading to the customer. Talk about who will cover which slides, and how the flow will go. Make sure you’re bringing value to the customer and the tone of the meeting will be what they’re expecting. Finally, send over a message summarizing the purpose of getting together. I like to call this the DOGMA – Details Outlining Goals & Meeting Agenda. I tell them this is what we agreed to, and offer them a chance to come back and add to it or edit what I’ve sent.

During the Client Visit

Here are a few tips for the meeting itself:

• Watch for signs of misalignment. This often looks like one person repeatedly whispering to another, or in Zoom world, obviously Slacking. If someone is smiling during your presentation and you’re being serious, they’re probably talking about something else with someone on their computer. Even if you notice this, don’t mention it in front of the whole group. Instead, note it for later.
• What you can explore directly and immediately are the subtle expressions that indicate someone doesn’t buy into what’s being presented. If these things happen, try to draw it out so it can be addressed in the room. Don’t be afraid to just say, “Sally, it looks like you might have something to share.” If there are corporate politics involved and you can’t draw out the issue, try to have a conversation privately in person or via  a private Zoom chat. But stay in tune with all parties as much as you can by reading body language, tone of voice and so on.

Note: This insinuates that when on Zoom everyone has their camera on. Everyone should have their camera on.

• Record the meeting. Some people get weird about recordings, but having your meeting recorded can go a long way in helping you clarify issues later or capture something that even the best notetaker might miss. If you think someone might not like the idea, have a colleague dial into the meeting and record the call. You can say something like, “Peter couldn’t be here in person, but he wanted to call in.” It’s an easy, subtle way to get a recording to happen without making anyone feel uncomfortable. Enlist a dedicated note taker, but ask all attendees to take notes.
• Leverage a “Parking Lot.” If someone brings up an idea or thought that isn’t perfectly relevant to where you are in the agenda, jot it down in a “Parking Lot” that you can revisit at the end of the meeting – or afterward.
• Don’t leave the room without recapping what went on, with details and next steps. “This was our desired outcome and here are the five things we discussed. Numbers one through four have been hashed out, but we need to spend more time on number five so let’s set up a call ASAP to flesh that out more.” Make sure to spell out who owns what, and the agreed upon timeline so you set the expectation for accountability.

After the Visit

You had your meeting.  Now what? This is where you make or break the trust and credibility you worked so hard to create. I suggest sending a quick email to all involved parties, again reiterating what was discussed and the next steps. But take it a step further and get a handwritten thank-you note in the mail that same day. The content should be different – make it personal and send it out fast, and you’ll blow your customer’s socks off. Really.

After you’ve sent the customer a summary, create a customer visit report for your internal teams. A customer visit report should include:

• Action items
• Positive highlights
• Risks and opportunities
• Any other key observations and notes

Customer visit reports can also be given to clients, or sent in lieu of the email suggested above. After you’ve written up the most important information, it’s time to start taking action.

Take the lead by holding up your end of the bargain. Take care of any items for which you’re responsible, and set up any follow-up meetings that were discussed immediately. The power of a customer visit can quickly be deflated by distraction – and a lack of action – when it’s over.

How We Can Help Your Client Visit Planning

So, which customers or prospects deserve your time and attention onsite? Make a list, and get to scheduling. It’s the step you’ve been missing toward better alignment and better results too. Need support with any of these tactics? Shift Paradigm is a full-service partner for any organization that wants to stay agile in the current digital landscape. Our customer engagement services provide the complete package to keep your customers invested in your products and organization. Interested? Contact Shift Paradigm today!

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The Art of the Customer Visit: How to Plan One + Why You Should

When was the last time you visited a customer? Customer visits might seem extravagant and unnecessary on the surface.

Why not just get on a phone call or Zoom meeting? Or follow up with them via email? You could just send them a survey, or even dig into your product analytics to surface insights.

That said, if I’m talking to another entrepreneur and say something like, "It's super crucial you physically visit your customers", they all look at me as if I just said the most obvious thing in the universe.

Visiting customers is like working out or eating healthy: everybody knows they should do it, but very few people actually do.

And we’re not excluding ourselves here: We launched Close in January of 2013, but our first customer visit was more than a year later!

Some businesses put off visiting customers because it takes time, and it’s easy to push down on your long to-do list. Or, it may seem more urgent to focus on getting new customers to sign on, rather than visiting existing customers.

If this sounds like you, let’s discuss the benefits of visiting your customers, and how you can set up successful customer visits.

What Are the Benefits of Visiting Your Customers in Person?

It’s true: COVID has permanently altered the way B2B sales works. Studies by McKinsey show that companies have reduced their in-person efforts as a go-to-market strategy by more than 50 percent since the pandemic started.

That said, a decent number of B2B buyers still prefer in-person contact during the customer journey.

And this is exactly where the opportunity lies—fewer companies are vying for your customer’s attention in person. This opens the playing field for your company to perform more customer visits.

And trust me—it’s worth the effort. Here's a quick rundown of the value we got from our first customer visits.

Motivate Your Team to Serve Customers Better

Seeing real people use your product is incredibly inspiring. It energizes you. It recharges your batteries. It gives you a visceral sense of how your work actually impacts the life of your users, rather than just an intellectual understanding. It's like pouring gasoline on the fire that fuels your engine.

Everybody on your team—from the CEO to the intern—should visit a customer, for this reason alone.

It is different from hearing customers tell you how much they love your product or how great they think it is. You just have to experience customer satisfaction happening in real-time. You need to see real human beings depending on what you built. You need to witness how your product helps them to operate better, to be better at what they are doing.

The impact you make on other people's lives is a much stronger driver than any number on a spreadsheet can ever be. Do not underestimate how much this affects you. It's powerful.

Build Better Customer Relationships

Meeting someone in person adds another dimension to your relationship with your customer. You can do a lot of relationship-building via email, chat, phone, and Zoom, but nothing has the same effect as meeting someone in person. It creates a human bond between the two of you.

Jason Lemkin of SaaStr says he never lost a customer whom he had personally visited while he was CEO of EchoSign. Spending time with your customers transforms a transactional relationship into a partnership. It builds empathy on both sides, which ultimately leads to better business.

In-person customer visits are one of the best ways to build customer intimacy . It deepens the commitment on both sides. If one of the people we met needs help one day, we'll be more eager to support them. And I'm pretty sure they'll be more forgiving if there's ever an issue with Close and be more loyal to our product.

Get In-depth Product Feedback on the Customer Experience

Your customers are more than the sum of all their clicks on your product. Yes, you might be monitoring product usage and reading all the feedback people send you via email or even tell you on the phone, but you're missing a lot of crucial context if you can't see your customers using your product within their work environment.

• How exactly are they using your product?
• What's happening around them?
• What else is on their screen?
• What's competing for their attention?
• What's their workspace like?

When you visit your customers, you get to see the environment in which they use your software. You experience your product embedded into a user's workday and get a sense of the entire puzzle, rather than just a single piece of it.

And it's little things, like...

• What kind of headsets /chairs/desks are they using?
• What other software/apps are they using during their day?
• Which little hacks did they come up with to make them more productive and efficient?
• What makes them smile, and what makes them frown when interacting with your web or mobile app ?

It just gives you a better picture of what's working and what's not.

Here’s a real example: during one customer visit, we saw that the customer was using a TV to display our reporting in Close . But at the time, our reporting page wasn’t optimized for full-screen display—it looked crappy.

I remembered that one of our engineers had worked on a quick fix that would make this look better, but we had never released it. I sent a message to the team, and within an hour, this feature was released by our VP of Engineering, Phil Freo . It looked fantastic, and our customers loved it.

While visiting customers, you can gather more in-depth feedback about how they’re using your product and where they would like to see improvements in the customer experience. Product managers can then use this information to build out improvements.

Find Opportunities to Upsell

Years ago, during one customer visit, we found the customer was on a basic plan that didn’t include a specific feature. Instead, they were using a third-party provider to get this feature for their sales team.

Talking with the founder, we faced some resistance to upgrading their plan. But we gained an internal champion during that customer visit by chatting with the sales team manager. We gave him everything he needed to make the transition happen, and they soon upgraded their plan to start using this feature again.

Visiting customers in Germany in 2015

This is the power of in-person visits—not only did the extra revenue help us, but by upgrading their plan, the customer’s success with our product was significantly increased.

Create New Case Studies and Customer Stories

Using case studies and real-life examples of how your customers use your product is an excellent digital marketing strategy and one that will help build trust in your brand.

When planning customer visits, think about the customers you may want to interview for video testimonials or case studies on your website. Having these real customer stories also helps build better marketing alignment with your ideal customers and their needs.

All of these are examples of the kinds of benefits you can get from visiting your customers. You can't predict which benefits precisely you'll get—but you will always get value from a customer visit!

Get Your Copy of Talk to Your Customers →

How to Plan a Client Visit That Boosts Customer Loyalty in 7 Steps

By now, you should be sufficiently motivated to actually visit your customers. But what do you say and do? How do you get the most value out of these visits? How do you prepare for them? How do you wrap them up? How do you get started when you visit their office?

1. Identify Which Customers to Visit

Whether you have 10 customers or 10,000, it’s probably not feasible to visit everyone. So, which customers should you visit?

To start, make a list of the customers who already have a good rapport with you—your partners, advocates, and overall best customers.

Next, include customers who are using your product or purchasing from you on a regular basis. Learning about how they use your products and services, or why they keep coming back to you, will be great for your team.

Finally, make sure to include the customers who consistently give you critical feedback. These customers are already pushing your team to do better, and they will likely have super valuable insights to share with you when you visit in person.

2. Decide Who You’re Meeting With

Once you know which companies you’ll visit, decide which individuals inside the company you’ll need to meet with.

First of all, you set up a meeting with the founders or CEO. That's the person you'll be officially meeting. But it's not necessarily the person you'll spend most of the time with.

For SaaS companies, focus on the person managing the team that's using your product, as well as the end-users. If you’re a service-based business, talk to the people who are mainly affected by using your services.

The Close team visiting customers in Ottawa, Canada, 2014

3. Spend Time Getting to Know the Business Beforehand

Just like when prospecting, spend time doing research before the meeting—whether that’s on social media sites like LinkedIn, on the company’s website, or in B2B databases like Crunchbase.

When you walk into that client visit, you should know exactly who you’re talking to, what kind of business they are, which customers they serve, and how your product or service fits into that workflow.

4. Prepare and Share an Agenda

Having a clear agenda for your customer visit is essential to get the most out of the time you spend with your customers.

Start by setting out the agenda for your main meetings with the C-suite and with the managers of the teams that use your product. Set up talking points: such as updates to your product pricing, or upcoming feature launches in your product. Also, leave room in the agenda for their team to add any questions or comments. Leave a clear space for them to give you feedback.

Once your customer visit agenda is prepared, share it with their team. Let them have editing access so they can include their ideas. Make sure that expectations between you and your customer are aligned before you start asking them a lot of questions. Create a setting that encourages them to discuss and share their concerns openly.

Also, make sure to discuss confidentiality. If you plan to report back to your team after your customer visit, explicitly ask them if they're fine with you sharing their business processes, revenue numbers, etc, with your team. (If not, that's fine too—you can still share the learnings, without actual specifics, with your team.)

That way, both teams will be ready to get started when the day comes.

5. Learn About the Customer Experience in Real Time

So, the day of your customer visit has finally arrived! Start by talking in general, broad terms about their business and your business. Then, progress to more specific topics and product use cases.

Be both a student and a mentor. Learn as much as you can about your customers, and look for opportunities to help them. Learn about their workflows, and your product fits into those workflows.

Here are some questions you might ask during a client visit:

• How often do you use our product?
• Which team members use our product the most? How often do they use it?
• Are there secondary users that only use our product occasionally? If so, for what? How often?
• What are your business goals?
• How do you implement our product in your daily workflow?
• What bugs have you encountered?
• What features are you missing within our product?
• What do you like most about our product?
• What do you hate about our product? Which limitations do you find particularly frustrating?
• Which metrics does your team track within our product? (Or which KPIs does our product impact for your team?)
• If our product ceased to exist tomorrow, what alternatives would you consider to replace us?
• Are there any trends or changes in the industry that could affect the way you use our product in the future?

These questions and others like them will give you a clearer picture of how your customers use your product, and how it impacts their business.

The Close team doing a customer visit

6. Ask for and Give Referrals

Visiting customers is a great opportunity to get referrals . And to refer them to others as well. Don't just limit referrals to potential customers—any reason to put them in touch with other people is fair game, as long as you can see potential value for both parties.

Sometimes we see companies serving the same audience with complementary services—that's potential for a co-marketing initiative. If you introduce two happy customers to each other, and they collaborate together, and both get a ton of value out of it, you generate a lot of goodwill, and oftentimes very vocal brand advocates.

If you have a partner program set up, try to see if the customer you’re visiting would be a good candidate for that program, and help them understand how it works and the benefits they could get.

7. Create a Customer Visit Report for Your Team

If you do conduct a customer visit, make sure to document your learnings and take note of memorable moments. Then, you can share these insights with your team.

It's important that all the insights you gain during a customer visit actually become organizational knowledge—otherwise, your customer visits are basically useless.

So, set up a structured customer visit report that your team can peruse and learn from, both now and in the future. Inside this document, note specific items that will be of interest to the different teams in your company—for example, product feedback that your product managers may want to look at, customer journey insights that the marketing team should keep in mind, or product knowledge gaps that the customer success team may need to address.

To make sure everyone in the company benefits from customer visits, we try to share some pictures or highlights from our customer visits in Slack, and then during our weekly team meeting, a team member might give a quick 2-minute summary of their customer visit.

How Often Should You Plan Customer Visits?

There's no one-size-fits-all formula. It depends on your startup, but in general: you should meet them more often than you're meeting them now.

Jason Lemkin recommends every co-founder, CEO, and Customer Success Manager should meet on-site with five customers a month.

Being able to see the environment in which your customers use your product, the atmosphere at their workplace, and talking with the people who use your product daily is always an insightful experience.

Customer visits have been a crucial market research method for traditional businesses for many decades—but they're even more crucial for startups and SMBs . Your most powerful asset when you're in a market with established, large companies is your ability to understand your customers better and focus on their needs better than a large corporation can.

Michael Seibel, Managing Director at Y Combinator, said : "If you look around the startup ecosystem, you can find too many founders who believe that famous investors + lots of employees = winning. I bet most of our VC-backed competitors feel this way, and you can use this to defeat them (they aren't talking to customers nearly enough).”

Want more insights on talking to your customers? Get my book and learn more about building customer intimacy.

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Dashpivot article – Site Visit Report example

Site Visit Report example

What is a site visit report.

A site visit report is a formal document that provides a detailed account of a visit to a particular location or project site.

It records the observations, activities, conditions, discussions, and any deviations or issues identified during the visit.

The report often includes recommendations or action items based on these findings.

It serves as an official record, aids in tracking progress or compliance, and can guide future decision-making.

What does the site visit report example cover?

Here's what's covered in the site visit report example:

• Report Title: Clearly indicating it's a "Site Visit Report."
• Project Name/Title: Name of the project or site.
• Location: Address or description of the site visited.
• Date of Visit: The exact date the visit took place.
• Prepared By: Name of the person or team who prepared the report.
• Introduction/Objective: A brief section detailing the purpose and objectives of the site visit.
• Attendees/Participants: A list of individuals present during the visit, including their roles or affiliations.
• Summary of Activities/Observations: A concise overview of what was done and seen during the visit.
• Project Progress: Status of ongoing work.
• Safety Measures: Observations related to safety precautions, PPE usage, and potential hazards.
• Quality of Work: Comments on the quality of work done so far.
• Equipment & Resources: Status and condition of machinery, tools, and other resources.
• Personnel: Feedback on staff performance, skill levels, or interactions.
• Issues or Concerns Identified: Any problems, discrepancies, or potential risks noticed during the visit.
• Recommendations: Based on observations and identified issues, suggest corrective actions, improvements, or next steps.
• Photos and Diagrams: Visual documentation can be invaluable in a site report. Include relevant photos with clear captions to illustrate points made in the report.
• Conclusion: Sum up the main findings and the overall impression from the site visit.
• Next Steps/Follow-Up Actions: Any scheduled follow-up visits, tasks to be done, or decisions to be made after the site visit.
• Attachments/Appendices: Additional materials, notes, or detailed data supporting the report's content.
• Signatures: Depending on the report's formality, it might be necessary for the person preparing the report and perhaps a superior or project stakeholder to sign off on its contents.

A well-prepared site visit report should be clear, concise, and structured. It provides a factual and objective account of the visit and serves as a vital tool for communication, decision-making, and record-keeping.

Site Visit Report example and sample

Below is an example of a site visit report in action. You can use this example in its entirety or sample it as needed.

Use a free Site Visit Report template based on this Site Visit Report example

Digitise this site visit report example.

Make it easy for your team to fill out site visit reports by using a standardised site visit report template .

The free digital site visit report comes pre-built with all the fields, section and information from the site visit report example above for your team to carry out detailed reports.

Customise the report with any extra information you need captured from your site visit reports with the drag and drop form builder.

Distribute your digital site visit report for your team on mobile or tablet so they can fill it out on site while the information is still fresh and at hand.

Create digital workflows for your site visit reports

Make it easy for your team to request, record and sign off on site visit reports by utilising a dedicated a site visit report app .

Automated workflows move a site visit request from planning to recording to signoff a smooth and simple process.

Quickly and easily share completed site visit reports as perfectly formatted PDF or CSV so your team is always across what's been recorded.

Take photos of site progress on site via your mobile or tablet, attach directly to your site visit reports with automatic timestamps, geotagging, photo markup and more.

Site diary template

Complete and organise your daily diaries more efficiently.

Meeting Minutes template

Capture, record and organise those meeting minutes.

Progress Claim template

Streamline and automate the progress claim process to get paid faster and look more professional.

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About Nick Chernih

Nick is the Senior Marketing Manager at Sitemate. He wants more people in the Built World to see the potential of doing things a different way - just because things are done one way doesn't mean it's the best way for you.

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33+ SAMPLE Visit Report Templates in Google Docs | Pages | PDF | MS Word

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Why Are Visit Reports Important?

Step 1: determine your purpose, step 2: be observant and write what happened, step 3: reflect on your visit, step 4: download a template and insert the details, step 5: organize details according to the format.

• Site visit report
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• Field trip visit report
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Customer Visit Report Template

I have mentioned in my previous post that one of the most enjoyable activities of Product Managers is doing customer visits. I have created a short Customer Visit Report Template that I used presenting the visit to my colleagues and to the management team. May be useful for other product managers so I’m sharing it here at AVSecurityProductManager.com

Customer Company Name

• Customer Visit Participants
• Date and Place of Customer Visit
• Customer Background/Profile/Situation
• Main Report (Customer challenges and other customer visit details)
• Extra Q&A
• Customer Visit Insights
• Action items

To start the Customer Visit Report document, you need to state the name of the company that you have visited and add a one or two-liner describing the customer’s nature of business, their industry and other interesting info about the customer. Your Sales Team or Support Team will be a good information source. In the event that Sales or Support folks are not available, the internet will be a good resource too. I learned this via my infosec and social media exposure: “Google/Bing/Search the internet”. Use the company name as search keywords and look for the about the company section. Focus on the department or group that you will be visiting (this should be part of every customer visit prep work that PM’s should do beforehand) to know more detailed info about the customer.

Customer Visit Participants Who are the people you have visited or met? Which group are they from? You should list down the people you have visited and met (and their designation to the company). If other people from your company joined you in the customer visit, it will be helpful to list them here too. It is customary to exchange business cards at the start (or end) of the customer meeting and this will be good source of info to recall the names of the customers you have interacted with.

Date and Place of Customer Visit Was the customer visit done on customer’s onsite location? Or was this part of a customer event that your company arranged? Or maybe done via meet-up as part of industry conference (maybe like RSA Conference ). May be a minor detail but it will be helpful in the long run. Should you run into an email by the customer in the future, you can just look at the first page of your customer visit report and say that “Hey I visited you guys on this date…”. Make good impression!

Customer Background/Profile/Situation In this section, you should share the purpose of the customer visit. Are you here to support your sales guy in closing the deal? Are you putting out fires? Are you here to calm an irate customer? Or is this a confidence visit with a key customer? Share the background situation (again PMs should know this before the actual customer visit). If you have a product portfolio (like the company I’m working with now) list which products the customers are using, what version of the products, how many seats, other pertinent business details. During the visit, do some competitive intel gathering too (e.g. what competitor products are they using, what versions, are they satisfied, can we complement these solutions? or maybe displace them).

Main Report (Customer challenges and other customer visit details) This will be the most detailed part for the customer visit report. You can connect the details of the customer background/profile and describe the details on how customer visit went thru. You can put the customer challenges (if they have any) and other customer detailed discussions in this part. This part can be very free-flow, free-format as each customer visit may have unique scenario and details. This main part will be helping you in providing details of the customer problem and/or solutions back to your team.

Extra Q&A Tips This part is my personal touch to the main report. I usually ask a template question (describe in this post ), especially during my first visit to the customer. I usually ask about the good and the bad about my company or my product.

For the good stuff I usually ask “What they (customers) like best about our company or our products?”. With this question you can discover many revealing answers. And if you are lucky enough you can validate your company’s or groups core competence and strategies directly with the customer. Ask customer to elaborate more to understand your products more.

For the improvement part (the negative ones), you should not ask it as bluntly as what’s bad with our company or product (you may be attracting negative energies if you do it this way). Be gentle and do it politely. Call it euphemism but I usually ask “What they (customer) think will make our company or our product better?”. It is good to know what else you can improve from the customers directly (and not from other intermediate channels within the company). Hopefully with this question, you can also extract interesting answers from the customer and that you can bring it back to your team back home. Just be careful as this part of Q&A may turn into ranting or whining session by the customer. If you are not confident on asking about this “improvement”, skip it and focus on the positive feedback from the customer.

Customer Visit Insights From the details you gathered above, create some insights about the customer visit. You can share what you learned about the customer, your product and how they interact, etc. You can validate your ideas, projects, strategies, concepts that you have in mind based from the feedback from the customer as well as the visit itself. This customer visit insights part should help you as PM as well as the management team in their respective activities.

Action items Lastly, list down the action items. Does customer need something (documents/tools/whitepapers) that you have mentioned in the visit but have not delivered to them yet? Do you have to follow up on some items or request made by the customer? Put action item owners and target dates so that you can properly track it.

I hope you find this Customer Visit Report Template helpful.

I will try my best to come up with other helpful things about customer visits in the near future.

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• Business Templates
• Sample Reports

FREE 15+ Sample Visit Reports in PDF | MS Word | Apple Pages

One of the most beloved stories for children is “Little Red Riding Hood.” It is the story of a girl who is going to visit her sick grandmother. She comes across a big bad wolf. There are many versions, all of which she gets eaten by the wolf.

Sample Visit Reports

43 incident report samples, 11+ free sample school report, 8+ free sample trip report.

Although the ending of the story itself is a little extreme for a story for kids, they love the story because the main character is a kid who loves her grandmother. It is relatable, minus the wolf in the forest of course. Perhaps, if Little Red was not eaten, she could have relayed her tragic visit to the police. The point of this article is the visit report. Below are Sample Reports you can check out and download for free.

Customer Visit Report

• Google Docs
• Apple Pages

Size: A4, US

Site Visit Report Template Word Free

Site Visit Report Template Word

Field Visit Report Template

Customer Visit Report Format

Free Download

Site Visit Report Template Free Download

Size: 35 KB

How do you write a market visit report?

Writing a market visit report involves documenting observations, insights, and findings gathered during a visit to a specific market or location. Here’s a guide on how to structure and write a comprehensive market visit report:

• Title and Date:  Start with a clear title indicating the purpose of the market visit, along with the date of the visit.
• Introduction:  Provide a brief introduction outlining the objective of the market visit and any relevant background information. Clearly state the purpose of the report.
• Market Overview:  Describe the market’s location, size, and key characteristics. Include details such as the type of market (retail, wholesale, online), its target audience, and any notable features.
• Objectives of the Visit:  Clearly outline the specific goals and objectives of the market visit. This could include researching competitors, assessing customer behavior, or evaluating product placement.
• Pre-Visit Research:  Summarize any research conducted before the visit, such as market trends, competitor analysis, or customer demographics. This provides context for your observations.
• Observations and Findings:  Detail your observations during the visit. This may include insights on product displays, pricing strategies, customer interactions, competitor activities, and overall market trends.
• Competitor Analysis:  Evaluate the presence and strategies of competitors in the market. Note their product offerings, pricing, promotions, and any unique selling points.
• Customer Behavior:  Analyze customer behavior, preferences, and demographics. Consider aspects such as purchasing patterns, customer inquiries, and feedback.
• Challenges and Opportunities:  Identify any challenges or opportunities observed during the market visit. This could include areas for improvement, potential collaborations, or emerging market trends.
• Recommendations:  Based on your findings, provide actionable recommendations for the business or organization. These could include marketing strategies, product enhancements, or operational improvements.
• Conclusion:  Summarize the key points discussed in the report and restate the significance of the market visit. Emphasize any immediate actions that should be taken.
• Attachments:  Include any supporting documents, photographs, or additional materials that complement the report.
• Acknowledgments:  Express appreciation to individuals or organizations that facilitated the visit.
• Contact Information:  Provide your contact information in case there are questions or further clarification is needed.

Ensure that your report is well-organized, concise, and provides actionable insights for stakeholders. Use clear and professional language, and tailor the report format to suit the preferences of your audience.

Visit Report Example

Size: 21 KB

What is the report format?

A report format typically includes the following elements: title, date, introduction, methodology (if applicable), main findings or content organized into sections, conclusions, recommendations, and any necessary attachments or appendices. It follows a structured layout to present information in a clear, organized, and easily understandable manner for the intended audience.

Industrial Visit Report Format

Size: 34 KB

Size: 25 KB

Size: 207 KB

Using a Visit Report

In the real world, there is hardly any wolves who talk to little girls. What is common, however, is visiting. Visits can be documented as well and they are written on a visit report. This is usually common for engineers or students who study the field note .

They specifically call it a site visit. If you are an engineering student and you are having trouble on how you can formulate your report, here are some tips that might be of help:

• Get to know the site beforehand. You can maybe read articles, documents, and commentaries to know what the site is about before your visit. You can make a list of the information you got from our sources. This should get you a heads-up.
• Pay attention and take note of the things you would come across in your visit. Remember to ask questions if there are things that are not very clear to you. After all, the information you get is pertinent to your report.
• Evaluate the operations on the site. Scrutinize and reflect on your observations.
• Your report must have the following parts: the title, an executive summary , your introduction, the main body of your report, your reflections or anything that you want to recommend to the company, and your sources.

Site visits are important because students can have an overview of the environment where they can work in. They can also grasp the value of safety and its necessary policies. Moreover, they will learn processes and be introduced to equipment that is used in the operations.

Customer Visit Report Template Free Download

Size: 67 KB

Site Visit Report Sample

Size: 107 KB

Factory Visit Report Sample

Size: 71 KB

Formal Company Visit Report Template

Size: 242 KB

Visit Report Form in Word

Home Visit Report Writing Example

How does one write a Visit Report?

One can write an effective visit report in the following manner:

• Look over the requirements of your visit
• Start the report with basic and general information about the visit
• Define the purpose of your visit
• Explain what happened during your visit in a sequential order
• Summarize all the operations at the site.

What must be included in a Trip Visit Report?

A trip visit report is one of the most common parts of organizational communication. It follows the format of a basic memorandum. It must include the following details in it:

• Reason for the trip
• What was found during the course of the trip
• Any other conclusions
• Sample Budget for the trip, etc.

General FAQs

1. what is a visit report.

A visit report is a document that essay outlines information regarding an individual’s visit to a specific site to observe and collect information. Visit reports can be defined as a report that different people write, depending on the visit made by them. It gives details of the visit.

2. What is the purpose of a Visit Report?

The purpose of a visit report is to obtain additional documentation plan for the report. Before the visit, the project team must prepare a checklist for the evaluation group based on the self-evaluation reports. This process will ensure that any uncertainties in the self-evaluation reports are identified specifically.

3. What is the format of a Report?

Sample Reports are split into parts with headings and subheadings. They can be academic, business-oriented or technical, depending on the situation. Reports are mainly written to present facts about a situation, project or process and they analyze the issue that is at hand.

4. What is the aim of the visit report?

The aim of a visit report is to document and communicate observations, findings, and outcomes from a particular visit. It serves as a comprehensive record for analysis, decision-making, and future planning.

5. What should be included in a visit report?

A visit report should include details on the purpose, date, and location of the visit, observations made, key findings, encountered challenges, recommendations, and a concise summary of the overall visit.

Final Thoughts:

Visiting sites is another avenue for you to learn something. The learning experience is furthermore concretized through your report. Your teachers want you to be able to gain not only knowledge but skills as well, that is why you are encouraged to go out and learn in the process.

A philosopher named John Dewey popularized the educational concept, “learning by doing.” He believes that students can learn more when they have a share in the class activity. Visiting sites is a classic example of Dewey’s philosophy. Sure, we can learn a lot from reading and listening to lectures, but the experience is different when we can do things. And if you are looking for more sample reports , we have a lot, like sample accident reports .

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Free Client Management and Tracking Templates in Excel and More

By Diana Ramos | September 14, 2020

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We’ve compiled the most useful free client management and tracking templates for successful customer relationship management (CRM), including templates for sales teams, human resources (HR) personnel, and client-facing employees. 

On this page, you'll find many helpful client management and tracking templates, including a CRM template , client intake templates , client profile templates , client log templates , client info sheets , and onboarding checklists and templates .

Customer Relationship Management Template

Generate and manage leads, track communication, and increase sales with your new and existing clients with this CRM template. Use the lead section to track a company, its contacts, and its projected sales details. In the communication log section, keep tabs on the date of last contact, next action to take, and lead-status details. Ensure you meet your sales and revenue goals with the customer-relationship-building and sales-activity-tracking capabilities that this all-in-one CRM template provides. 

For more on CRM, see “ Customer Relationship Management Strategy, Planning, and Implementation .”

Download CRM Template

Excel | Google Sheets |  Smartsheet

Client Intake Templates

At the heart of any thriving business is the ability to capture valuable details during the client intake process. Whether you are a startup, a small business, or a larger company, you can use these client intake templates to accurately record your client-rich data and share it securely with team members. With new client details at their fingertips, everyone at your organization will be able to manage clients effectively.

Simple Client Intake Form

It’s crucial for businesses to maintain comprehensive records of their initial contact with new and prospective clients. This fully customizable template includes sections for the following information about a client’s business: 

• Their company name, related companies, and contact information
• Their business-specific details (e.g., their bank, legal counsel, etc.)
• The details of products or services they might want you to provide

Using this form, any team member can easily review a client’s intake information and determine the required action in order to ensure successful client tracking and management. 

For details on successful client onboarding, see “ The Definitive Guide to Client Onboarding .” 

Download Simple Client Intake Form

Word  | PDF | Smartsheet

Small-Business Client Intake Form

With this small-business-specific client intake form, you can capture vital information during the client intake process. This intake form is designed for smaller businesses that need a reliable method to record accurate information about their new and prospective clients. Use this client intake form for a single client or for multiple clients as your business continues to grow.

Download Small-Business Client Intake Form 

Excel |  Word | PDF  | Smartsheet

Business/Corporate Client Intake Form

During the intake process for a new client, you need to have the right tool to accurately gather client-specific details. When you don’t record a new or potential client’s information precisely, you risk losing valuable CRM opportunities. This business/corporate client intake form enables you to personalize the details regarding each new or potential client to help establish a long-term, mutually beneficial partnership.

Download Business/Corporate Client Intake Form 

Excel | Word  | PDF

Client Profile Templates

These customizable client profile templates enable you to easily define your company’s ideal client and instantly access their marketing personas. Client profile templates allow you to specify your target audience, so you can better understand what improvements you might need to make in order to provide exactly what your clients are seeking. Download and use these templates to help determine who is likely to buy your products and services and where additional sales opportunities might exist.

Simple Client Profile Template 

When you understand your clients, you can confidently approach them with suitable sales strategies. Moreover, these highly targeted strategies ultimately lead to more enduring business partnerships. To gain insight into how well your offerings match a client’s needs, use this simple client profile template to track profile information concerning individual clients. You can easily enter ideal client characteristics, company details, persona specifics, and compatibility assessments.

Download Simple Client Profile Template 

Client Persona Worksheet Template

Create accurate depictions of your ideal client with this client persona worksheet template. This template allows you to add a target persona’s image — as well as their characteristics and habits — so that you can get to know your perfect client and determine opportunities for growth.

Download Client Persona Worksheet Template

Confidential Client Profile Template

Use this confidential client profile template to guarantee that sensitive details of your client profiles remain private. This template enables you to mark all sensitive material as confidential, so you can ensure that anyone who accesses the profile handles it appropriately. In order to create a comprehensive portrait of a client, you can enter their contact information, as well as any relevant details regarding family members and assets. By following this process, you can better tailor your offerings to a client’s needs.

Download Confidential Client Profile Template 

Word  | PDF

Client Log Templates

When you are able to keep track of details concerning client contacts, you can improve your relationships with potential, new, and existing clients, as well as load business opportunities into your sales pipeline. Use these free client log templates to guarantee effective client management.

Sales Call Log Template

This call log template is perfect for sales teams looking for a way to accurately record sales-specific call details. Enter a client’s phone number, the date of the call, the relevant contacts, and any call notes, so team members can keep current and determine what action to take to help meet your sales goals. 

Download Sales Call Log Template

Excel | Word  | Smartsheet

Client Phone Log Template

This simple client phone log template enables you to maintain strong relationships with new and existing clients. Enter the date of the call, the contact number, the meeting details, and any important notes related to the conversations you have with each client. Team members can review the client phone log and determine the appropriate action that enables you to make the most of your client partnerships.

Download Client Phone Log Template 

Daily Client Call Log Template

Up your client management game with this all-in-one daily client call log template that tracks day-by-day communication with your clients. Enter the date and time of the communication, the caller’s name and contact number, and any other details relating to the client call. With a streamlined layout, this template helps you keep comprehensive, up-to-the-minute details regarding client calls.

Download Daily Client Call Log Template

Excel | Word

Client Info Sheets

Designed to accommodate client information tracking for organizations of any size, the following free client info sheets help you standardize your information-gathering process. These fully customizable templates enable you to collect all relevant client information. By doing so, you can progressively build a better understanding of a client’s details and better serve them to attain your company’s client-relationship goals.

Simple Client Information Form Template

Use this simple client information form template to capture all relevant details for a client. You can use this all-purpose client-information form to gather information for a single client or for many clients. With this template’s flexible, customizable, and streamlined layout, you can keep members of your organization apprised of client-by-client details (contact information, special instructions, and other notes, such as special terms). 

Download Simple Client Information Form Template

Excel | Word | PDF

Client Information Sheet Excel Template

This easy-to-fill client information sheet is the perfect client-information tool to help you gather unique client-by-client details. Enter contractual information, appointments, client inquiries, credit specifics, account usage, and signatures (if needed) to ensure that you maintain comprehensive client-specific notes. With a simple layout, this information-tracking template provides an overall picture of what your clients are seeking. 

Download Client Information Sheet Excel Template - Excel  

Tax Client Information Sheet Template

Use this tax-client-specific information sheet template to track client tax details, so your tax preparation team has the most up-to-date tax figures to better serve your clients. Enter taxpayer details, spousal and dependent information, and other relevant data to ensure that you have the most recent tax information for preparing tax forms. This template also includes sections for total tax service fees and for any balance due. Tax accountants and other tax experts can use this tax client information sheet template to guarantee complete accuracy — and accountability — come Tax Day.

Download Tax Client Information Sheet Template 

Onboarding Checklists and Templates

Use these onboarding checklists and templates to track all client or new hire information and ensure that you’ve set up yourself and your clients for success from the outset. Whether you are in sales, management, HR, or other departments that facilitate client onboarding or new employee onboarding (welcome, initiation, follow-up, etc.), these templates give you all the tools you need to ensure that you account for all documentation, tasks, training, and other to-do’s.

Client Onboarding Checklist Template

Although onboarding is often considered a set of tasks and to-do’s for new employees, your team members can use this client onboarding checklist template to assign client-specific tasks and ensure that you successfully onboard your clients. Enter backlog (e.g., assign a sales representative), welcome (e.g., schedule a client kickoff meeting), and follow-up (e.g., answer client questions) tasks, as well as other details to ensure that you’ve optimally integrated your clients with your company and the products or services you provide. 

‌Download Client Onboarding Checklist Template 

Word | Google Docs

New Hire Onboarding Checklist

Ensure you get the best from your new employees by using this new hire onboarding checklist to track all assigned and required documentation, as well as training and tasks. This checklist template serves as a tracking sheet and checklist to assist HR personnel, managers, and other mentors when they account for the work of new hires.

Download New Hire Onboarding Checklist

Excel | Google Sheets

HR Onboarding Checklist

Use this HR-specific checklist to keep track of new hire onboarding tasks. Set week-1 activities (e.g., meet with your manager, discuss key responsibilities and objectives, etc.), as well as 30-, 60-, and 90-day activities, and assign a contact person to monitor each onboarding activity. This HR onboarding checklist is designed to verify that new hires are meeting milestones and fulfilling the tasks assigned to them, thus helping you keep tabs on their productivity. 

Download HR Onboarding Checklist

Onboarding Plan Template

Set up a comprehensive new hire onboarding plan with this onboarding plan template. Designed to help new employees successfully integrate with your company, the template includes a process monitor/mentor column to designate who’s responsible for each task during the preparation, orientation, and integration stages of the onboarding process. This onboarding plan template is customizable, allowing you to add specific tasks, stages, and mentor details. By following this process, you can make sure that new hires have what they need to be highly productive employees post-onboarding.

Download Onboarding Plan Template

Additional Free Client Management and Tracking Templates

For additional resources to support you in all aspects of your client management process, check out our wide selection of free, downloadable templates — from successful customer and client relationship management sheets to client profile templates, client log templates, client info sheets, and client onboarding checklists and templates:

• Free CRM Templates for Excel and Google Sheets
• Free Client Intake Templates
• Free Client Profile Templates
• Free Client Log Templates
• Free Client Info Sheets
• Free Onboarding Checklists and Templates

Improve Client Management and Tracking with Smartsheet Templates

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

Where Thought Leaders go for Growth

The importance of customer visits: Tools & tips

Table of contents, what are the benefits, who does it concern and why, what is a customer visit program, before the visit, during the visit, after the visit, final tips: how to simplify the customer visit.

Nowadays, with people being so connected, companies often or completely forget the importance of customer visits. A Digital tool can show you statistics, but can it actually read the true interests or intentions of a client?

The answer to that is most likely not. Usually, the more customers you gain or have to deal with, the more it is essential to keep a close relationship with them.

Wouldn’t you like to be considered more than a data or a click on an ad? I’m pretty sure you would.

Why are customer visits important?

Customers are constantly being solicited by your sales team or your competitor's. In fact, they will likely appreciate talking with a salesman who is not trying to sell goods, but instead someone who is invested in hearing about their problems and preferences. So, by meeting with them:

• It helps customers feel appreciated
• It creates a certain bond: Meeting clients in their environment shows you how they integrate your software in their workday. You’d be able to study their behavior and show them your support
• It detects needs or problems that would not have been obvious on the telephone or by e-mail
• Finally, company workers will feel more motivated as they will get honest and personal feedback of their product or service

You must keep in mind that you are not the only one soliciting that customer, it is a competitive market, so getting as much personal information as possible will keep you ahead of the game. And finally, seeing their smile and satisfaction in person can be the best reward ever.

You might want to bring your whole team such as the marketing and analytics members to the meeting but remember the goal here is not to sell but to listen and be understanding. Therefore, it should only concern the most profitable customers. And here is how to do it:

• Refer to your CRM tool and highlight, via the sales dashboard or cross tables, those who have ordered the most often or with the best average basket;
• Profile your customers. For instance, by using a progression metric, which assumes that the most interesting customers are those who have the best potential (good contact, several exchanges to date) but who have not yet made many purchases.

In a logic of cost reduction, a strategy to take into account is also the optimization of b2b sales funnel : you organize your customer visits by geographical area , and link them in order to lose as little time as possible between each appointment. 

This method can only boost your notoriety amongst customers and build customer loyalty. Because once it is done properly, it increases your efficiency to read and better understand the customer. And as it is generally said, time is money as well as of the essence.

Tips: Check out our lead generation in digital marketing and lead conversion to know how to best generate and convert lead into customer!

• The Best B2B Sales Lead Generation Strategies
• The 7 Fundamental Steps of a B2B Sales Cycle

A customer visit provides an opportunity for interaction between the parties involved to reach a settlement. Discussions may include pricing and terms, advertising, and 'team' approaches to visits. Strategizing is very essential and should not be omitted. It really gives you a true insight into a customer’s perspective.

Customer visits can be divided into four classes:

• It can be a Customer visit with the senior management team. Owners, presidents, general managers, and so on.
• A customer visit with the sales managers
• A customer visit with a team of two or more people.
• And finally, a customer visit with an individual. This could be a member of the sales management team or a sales person.

How to prepare for it?

Preparation is key as it helps with your confidence and organization.

• First step is to make an appointment with the person or people in charge.

Ask them when they will be available and set a time and date.

Make sure that each party is aware of what the meeting will be about beforehand.

Speak to them about confidentiality, that everything you report back to your team will be done with their consent.

• On your end, if you haven’t already, keep studying your customer.

See what has changed in the use of the product from now up until the day of the meeting. Study their company, visit their website to know more about their products, services, and their world. Build a client portfolio or a persona. 

It will help you personalize the interview with a guaranteed effect!

Make sure each attendee on your team knows their role.

Review and reread your files as well as the history of exchanges and purchases, if applicable, to have all the keys in hand.

Do not forget to have a backup plan. It shows your professionalism in case something goes wrong.

Pay attention to CAC customer acquisition cost and customer lifetime value calculation to balance your fee.  

Once every concerned individual is informed about the meeting, this is where you get into the gist of things.

Start off with light conversations, then get to the purpose of the meeting.

Make them feel comfortable. You do not want to seem too keen to get down to business.

Keep in mind that this is a mutual agreement, so the customer or client won’t run away. Nevertheless, here are a few topics you can do and speak about:

• Be at the same time the student and the mentor. Pay attention to them as well as try to find the best solution to their problem.
• Get to know what their daily work life looks like. Ask open-ended questions. Allow the customer to take the lead and talk.
• If possible, focus on who uses your products or services more. And if so, how often and what are the main reasons?
• Once you have determined the necessity they have for said products and services, ask them what they would like to be changed. Are there any bugs?
• Above all, take notes, whether the information seems useful to you in the short, medium or long term, or not, perhaps this data will be useful later or will speak to one of your colleagues.
• Finally, don’t leave the room without summarizing what was said, as well as speaking of the next step you will take to ensure their needs are met.

Many benefits can come out of this.

Have a debrief . Review what happened. What did you learn? Were some of your questions answered? Did you reach your goals? What was the most helpful?

Then, follow up with the customer and your team . Send the customer a thank-you note, so they can know you appreciate the time spent together and the feedback they have given you.

It doesn’t need to stop there, as keeping a close relationship and giving your customer or client the best experience is not a day process but a constant and ongoing contact with them. Which is why your next steps should involve:

• making a new appointment,
• drawing up a diagnosis or a commercial proposal ,
• preparing for the negotiation based on the customer's specific requests,
• identifying trends in the marketplace . If a number of your customer visits reveal the same concern, this may be an area that you need to focus on.
• communicating important elements to the relevant teams (e.g. the after-sales team).

Customer relations, like all professions, are going digital.

This is all the more appropriate as salespeople are professionals who often work on the move.

It is therefore essential to equip them with a mobile sales management application.

There are interesting tools for note-taking and customer visit reports, as it allows you to create any business document, tailored to your image.

Your documents are unified and 100% dematerialized, for consistency and centralization that benefits the whole company, especially the sales representatives in the field, who no longer lose any of their work.

Depending on the different email scenarios configured, the managers receive a summary and the customer a recap by email. And if the visit is successful, you can even have the customer sign an order in the same breath!

The tool can also communicate with your CRM, a second essential tool which thanks to technology can directly be mobile, that is to say on your phones and tablets.

Using a flexible and customizable software, your sales representatives have all the necessary tools at their disposal on their smartphone or tablet: customer files updated in real time, connection to your ERP, generation of sales documents (quotations, order forms, invoices), and access to order history, stocks and your catalogue.

And you, have you tested any digital tools for your customer relations?

What did you think of them?

If you are still here, here is one last piece of advice: Always look to the future but do not forget that customer satisfaction is crucial to a company’s success.

Nothing beats a face to face meeting as hidden gems can be said. Take the time to know who you are catering to. Customers buy when they feel loyalty and consideration. Do not overlook great relationships that can lead to great opportunities.

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• The importance of B2B sales funnel: what, why and how?

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New Customer Visit Report Template

Download this New Customer Visit Report Template Design in Word, Google Docs, Apple Pages Format. Easily Editable, Printable, Downloadable.

For every business's marketing initiative,a customer visit is one of the most vital activities a company's product manager should do. This is to ensure that you get a direct feedback from your customers regarding how your product has impacted on your costumers,in both positive and negative aspects. Getting direct feedback from new customers about your product helps in the continuous improvement of your product while making customers feel you're going the extra mile with customer service, thus ensuring their loyalty. Get our ready-made New Customer Visit Report and you get complete features of all the report's layout and content, including all the details like customer profile and Q & A regarding your product,and even a list of action items that you need to do to improve your product based on customer suggestions. Avail of this template today and help your business improve in the best way possible!

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