heritage tourism definition

Advisory Council on Historic Preservation

Each year, millions of travelers visit America’s historic places. The National Trust for Historic Preservation defines heritage tourism as “traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present.” A high percentage of domestic and international travelers participate in cultural and/or heritage activities while traveling, and those that do stay longer, spend more, and travel more often. Heritage tourism creates jobs and business opportunities, helps protect resources, and often improves the quality of life for local residents.

The ACHP has encouraged national travel and tourism policies that promote the international marketing of America’s historic sites as tourism destinations. The ACHP also engages in ongoing efforts to build a more inclusive preservation program, reaching out to diverse communities and groups and engaging them in dialogue about what parts of our national legacy should be more fully recognized, preserved, and shared.

The ACHP developed Preserve America , a national initiative to encourage and support community efforts for the preservation and enjoyment of America’s cultural and natural heritage. In partnership with other federal agencies, the initiative has encouraged the use of historic assets for economic development and community revitalization, as well as enabling people to experience and appreciate local historic resources through heritage tourism and education programs. These goals have been advanced by an Executive Order directing federal agencies to support such efforts, a community designation program, and a recognition program for outstanding stewardship of historic resources by volunteers.

From 2004-2016, over 900 Preserve America Communities were designated in all 50 states, the District of Columbia, and two territories, as well as nearly 60 Preserve America Stewards . Many Preserve America Communities are featured in “Discover Our Shared Heritage” National Register on-line travel itineraries . From 2006 through 2010, the National Park Service (in partnership with the ACHP) awarded more than $21 million in Preserve America Grants to support sustainable historic resource management strategies, with a focus on heritage tourism.

These links are being provided as a convenience and for informational purposes only; if they are not ACHP links, they do not constitute an endorsement or an approval by the ACHP of any of the products, services or opinions of the corporation or organization or individual. The ACHP bears no responsibility for the accuracy, legality, or content of the external site or for that of subsequent links. Please contact the external site for answers to questions regarding its content, including its privacy policies.

Related resources.

Search Menu
Browse content in Arts and Humanities
Browse content in Archaeology
Anglo-Saxon and Medieval Archaeology
Archaeological Methodology and Techniques
Archaeology by Region
Archaeology of Religion
Archaeology of Trade and Exchange
Biblical Archaeology
Contemporary and Public Archaeology
Environmental Archaeology
Historical Archaeology
History and Theory of Archaeology
Industrial Archaeology
Landscape Archaeology
Mortuary Archaeology
Prehistoric Archaeology
Underwater Archaeology
Urban Archaeology
Zooarchaeology
Browse content in Architecture
Architectural Structure and Design
History of Architecture
Residential and Domestic Buildings
Theory of Architecture
Browse content in Art
Art Subjects and Themes
History of Art
Industrial and Commercial Art
Theory of Art
Biographical Studies
Byzantine Studies
Browse content in Classical Studies
Classical History
Classical Philosophy
Classical Mythology
Classical Literature
Classical Reception
Classical Art and Architecture
Classical Oratory and Rhetoric
Greek and Roman Papyrology
Greek and Roman Epigraphy
Greek and Roman Law
Greek and Roman Archaeology
Late Antiquity
Religion in the Ancient World
Digital Humanities
Browse content in History
Colonialism and Imperialism
Diplomatic History
Environmental History
Genealogy, Heraldry, Names, and Honours
Genocide and Ethnic Cleansing
Historical Geography
History by Period
History of Emotions
History of Agriculture
History of Education
History of Gender and Sexuality
Industrial History
Intellectual History
International History
Labour History
Legal and Constitutional History
Local and Family History
Maritime History
Military History
National Liberation and Post-Colonialism
Oral History
Political History
Public History
Regional and National History
Revolutions and Rebellions
Slavery and Abolition of Slavery
Social and Cultural History
Theory, Methods, and Historiography
Urban History
World History
Browse content in Language Teaching and Learning
Language Learning (Specific Skills)
Language Teaching Theory and Methods
Browse content in Linguistics
Applied Linguistics
Cognitive Linguistics
Computational Linguistics
Forensic Linguistics
Grammar, Syntax and Morphology
Historical and Diachronic Linguistics
History of English
Language Evolution
Language Reference
Language Acquisition
Language Variation
Language Families
Lexicography
Linguistic Anthropology
Linguistic Theories
Linguistic Typology
Phonetics and Phonology
Psycholinguistics
Sociolinguistics
Translation and Interpretation
Writing Systems
Browse content in Literature
Bibliography
Children's Literature Studies
Literary Studies (Romanticism)
Literary Studies (American)
Literary Studies (Asian)
Literary Studies (European)
Literary Studies (Eco-criticism)
Literary Studies (Modernism)
Literary Studies - World
Literary Studies (1500 to 1800)
Literary Studies (19th Century)
Literary Studies (20th Century onwards)
Literary Studies (African American Literature)
Literary Studies (British and Irish)
Literary Studies (Early and Medieval)
Literary Studies (Fiction, Novelists, and Prose Writers)
Literary Studies (Gender Studies)
Literary Studies (Graphic Novels)
Literary Studies (History of the Book)
Literary Studies (Plays and Playwrights)
Literary Studies (Poetry and Poets)
Literary Studies (Postcolonial Literature)
Literary Studies (Queer Studies)
Literary Studies (Science Fiction)
Literary Studies (Travel Literature)
Literary Studies (War Literature)
Literary Studies (Women's Writing)
Literary Theory and Cultural Studies
Mythology and Folklore
Shakespeare Studies and Criticism
Browse content in Media Studies
Browse content in Music
Applied Music
Dance and Music
Ethics in Music
Ethnomusicology
Gender and Sexuality in Music
Medicine and Music
Music Cultures
Music and Media
Music and Religion
Music and Culture
Music Education and Pedagogy
Music Theory and Analysis
Musical Scores, Lyrics, and Libretti
Musical Structures, Styles, and Techniques
Musicology and Music History
Performance Practice and Studies
Race and Ethnicity in Music
Sound Studies
Browse content in Performing Arts
Browse content in Philosophy
Aesthetics and Philosophy of Art
Epistemology
Feminist Philosophy
History of Western Philosophy
Metaphysics
Moral Philosophy
Non-Western Philosophy
Philosophy of Language
Philosophy of Mind
Philosophy of Perception
Philosophy of Science
Philosophy of Action
Philosophy of Law
Philosophy of Religion
Philosophy of Mathematics and Logic
Practical Ethics
Social and Political Philosophy
Browse content in Religion
Biblical Studies
Christianity
East Asian Religions
History of Religion
Judaism and Jewish Studies
Qumran Studies
Religion and Education
Religion and Health
Religion and Politics
Religion and Science
Religion and Law
Religion and Art, Literature, and Music
Religious Studies
Browse content in Society and Culture
Cookery, Food, and Drink
Cultural Studies
Customs and Traditions
Ethical Issues and Debates
Hobbies, Games, Arts and Crafts
Lifestyle, Home, and Garden
Natural world, Country Life, and Pets
Popular Beliefs and Controversial Knowledge
Sports and Outdoor Recreation
Technology and Society
Travel and Holiday
Visual Culture
Browse content in Law
Arbitration
Browse content in Company and Commercial Law
Commercial Law
Company Law
Browse content in Comparative Law
Systems of Law
Competition Law
Browse content in Constitutional and Administrative Law
Government Powers
Judicial Review
Local Government Law
Military and Defence Law
Parliamentary and Legislative Practice
Construction Law
Contract Law
Browse content in Criminal Law
Criminal Procedure
Criminal Evidence Law
Sentencing and Punishment
Employment and Labour Law
Environment and Energy Law
Browse content in Financial Law
Banking Law
Insolvency Law
History of Law
Human Rights and Immigration
Intellectual Property Law
Browse content in International Law
Private International Law and Conflict of Laws
Public International Law
IT and Communications Law
Jurisprudence and Philosophy of Law
Law and Politics
Law and Society
Browse content in Legal System and Practice
Courts and Procedure
Legal Skills and Practice
Primary Sources of Law
Regulation of Legal Profession
Medical and Healthcare Law
Browse content in Policing
Criminal Investigation and Detection
Police and Security Services
Police Procedure and Law
Police Regional Planning
Browse content in Property Law
Personal Property Law
Study and Revision
Terrorism and National Security Law
Browse content in Trusts Law
Wills and Probate or Succession
Browse content in Medicine and Health
Browse content in Allied Health Professions
Arts Therapies
Clinical Science
Dietetics and Nutrition
Occupational Therapy
Operating Department Practice
Physiotherapy
Radiography
Speech and Language Therapy
Browse content in Anaesthetics
General Anaesthesia
Neuroanaesthesia
Clinical Neuroscience
Browse content in Clinical Medicine
Acute Medicine
Cardiovascular Medicine
Clinical Genetics
Clinical Pharmacology and Therapeutics
Dermatology
Endocrinology and Diabetes
Gastroenterology
Genito-urinary Medicine
Geriatric Medicine
Infectious Diseases
Medical Toxicology
Medical Oncology
Pain Medicine
Palliative Medicine
Rehabilitation Medicine
Respiratory Medicine and Pulmonology
Rheumatology
Sleep Medicine
Sports and Exercise Medicine
Community Medical Services
Critical Care
Emergency Medicine
Forensic Medicine
Haematology
History of Medicine
Browse content in Medical Skills
Clinical Skills
Communication Skills
Nursing Skills
Surgical Skills
Browse content in Medical Dentistry
Oral and Maxillofacial Surgery
Paediatric Dentistry
Restorative Dentistry and Orthodontics
Surgical Dentistry
Medical Ethics
Medical Statistics and Methodology
Browse content in Neurology
Clinical Neurophysiology
Neuropathology
Nursing Studies
Browse content in Obstetrics and Gynaecology
Gynaecology
Occupational Medicine
Ophthalmology
Otolaryngology (ENT)
Browse content in Paediatrics
Neonatology
Browse content in Pathology
Chemical Pathology
Clinical Cytogenetics and Molecular Genetics
Histopathology
Medical Microbiology and Virology
Patient Education and Information
Browse content in Pharmacology
Psychopharmacology
Browse content in Popular Health
Caring for Others
Complementary and Alternative Medicine
Self-help and Personal Development
Browse content in Preclinical Medicine
Cell Biology
Molecular Biology and Genetics
Reproduction, Growth and Development
Primary Care
Professional Development in Medicine
Browse content in Psychiatry
Addiction Medicine
Child and Adolescent Psychiatry
Forensic Psychiatry
Learning Disabilities
Old Age Psychiatry
Psychotherapy
Browse content in Public Health and Epidemiology
Epidemiology
Public Health
Browse content in Radiology
Clinical Radiology
Interventional Radiology
Nuclear Medicine
Radiation Oncology
Reproductive Medicine
Browse content in Surgery
Cardiothoracic Surgery
Gastro-intestinal and Colorectal Surgery
General Surgery
Neurosurgery
Paediatric Surgery
Peri-operative Care
Plastic and Reconstructive Surgery
Surgical Oncology
Transplant Surgery
Trauma and Orthopaedic Surgery
Vascular Surgery
Browse content in Science and Mathematics
Browse content in Biological Sciences
Aquatic Biology
Biochemistry
Bioinformatics and Computational Biology
Developmental Biology
Ecology and Conservation
Evolutionary Biology
Genetics and Genomics
Microbiology
Molecular and Cell Biology
Natural History
Plant Sciences and Forestry
Research Methods in Life Sciences
Structural Biology
Systems Biology
Zoology and Animal Sciences
Browse content in Chemistry
Analytical Chemistry
Computational Chemistry
Crystallography
Environmental Chemistry
Industrial Chemistry
Inorganic Chemistry
Materials Chemistry
Medicinal Chemistry
Mineralogy and Gems
Organic Chemistry
Physical Chemistry
Polymer Chemistry
Study and Communication Skills in Chemistry
Theoretical Chemistry
Browse content in Computer Science
Artificial Intelligence
Computer Architecture and Logic Design
Game Studies
Human-Computer Interaction
Mathematical Theory of Computation
Programming Languages
Software Engineering
Systems Analysis and Design
Virtual Reality
Browse content in Computing
Business Applications
Computer Security
Computer Games
Computer Networking and Communications
Digital Lifestyle
Graphical and Digital Media Applications
Operating Systems
Browse content in Earth Sciences and Geography
Atmospheric Sciences
Environmental Geography
Geology and the Lithosphere
Maps and Map-making
Meteorology and Climatology
Oceanography and Hydrology
Palaeontology
Physical Geography and Topography
Regional Geography
Soil Science
Urban Geography
Browse content in Engineering and Technology
Agriculture and Farming
Biological Engineering
Civil Engineering, Surveying, and Building
Electronics and Communications Engineering
Energy Technology
Engineering (General)
Environmental Science, Engineering, and Technology
History of Engineering and Technology
Mechanical Engineering and Materials
Technology of Industrial Chemistry
Transport Technology and Trades
Browse content in Environmental Science
Applied Ecology (Environmental Science)
Conservation of the Environment (Environmental Science)
Environmental Sustainability
Environmentalist Thought and Ideology (Environmental Science)
Management of Land and Natural Resources (Environmental Science)
Natural Disasters (Environmental Science)
Nuclear Issues (Environmental Science)
Pollution and Threats to the Environment (Environmental Science)
Social Impact of Environmental Issues (Environmental Science)
History of Science and Technology
Browse content in Materials Science
Ceramics and Glasses
Composite Materials
Metals, Alloying, and Corrosion
Nanotechnology
Browse content in Mathematics
Applied Mathematics
Biomathematics and Statistics
History of Mathematics
Mathematical Education
Mathematical Finance
Mathematical Analysis
Numerical and Computational Mathematics
Probability and Statistics
Pure Mathematics
Browse content in Neuroscience
Cognition and Behavioural Neuroscience
Development of the Nervous System
Disorders of the Nervous System
History of Neuroscience
Invertebrate Neurobiology
Molecular and Cellular Systems
Neuroendocrinology and Autonomic Nervous System
Neuroscientific Techniques
Sensory and Motor Systems
Browse content in Physics
Astronomy and Astrophysics
Atomic, Molecular, and Optical Physics
Biological and Medical Physics
Classical Mechanics
Computational Physics
Condensed Matter Physics
Electromagnetism, Optics, and Acoustics
History of Physics
Mathematical and Statistical Physics
Measurement Science
Nuclear Physics
Particles and Fields
Plasma Physics
Quantum Physics
Relativity and Gravitation
Semiconductor and Mesoscopic Physics
Browse content in Psychology
Affective Sciences
Clinical Psychology
Cognitive Psychology
Cognitive Neuroscience
Criminal and Forensic Psychology
Developmental Psychology
Educational Psychology
Evolutionary Psychology
Health Psychology
History and Systems in Psychology
Music Psychology
Neuropsychology
Organizational Psychology
Psychological Assessment and Testing
Psychology of Human-Technology Interaction
Psychology Professional Development and Training
Research Methods in Psychology
Social Psychology
Browse content in Social Sciences
Browse content in Anthropology
Anthropology of Religion
Human Evolution
Medical Anthropology
Physical Anthropology
Regional Anthropology
Social and Cultural Anthropology
Theory and Practice of Anthropology
Browse content in Business and Management
Business Ethics
Business Strategy
Business History
Business and Technology
Business and Government
Business and the Environment
Comparative Management
Corporate Governance
Corporate Social Responsibility
Entrepreneurship
Health Management
Human Resource Management
Industrial and Employment Relations
Industry Studies
Information and Communication Technologies
International Business
Knowledge Management
Management and Management Techniques
Operations Management
Organizational Theory and Behaviour
Pensions and Pension Management
Public and Nonprofit Management
Strategic Management
Supply Chain Management
Browse content in Criminology and Criminal Justice
Criminal Justice
Criminology
Forms of Crime
International and Comparative Criminology
Youth Violence and Juvenile Justice
Development Studies
Browse content in Economics
Agricultural, Environmental, and Natural Resource Economics
Asian Economics
Behavioural Finance
Behavioural Economics and Neuroeconomics
Econometrics and Mathematical Economics
Economic History
Economic Systems
Economic Methodology
Economic Development and Growth
Financial Markets
Financial Institutions and Services
General Economics and Teaching
Health, Education, and Welfare
History of Economic Thought
International Economics
Labour and Demographic Economics
Law and Economics
Macroeconomics and Monetary Economics
Microeconomics
Public Economics
Urban, Rural, and Regional Economics
Welfare Economics
Browse content in Education
Adult Education and Continuous Learning
Care and Counselling of Students
Early Childhood and Elementary Education
Educational Equipment and Technology
Educational Strategies and Policy
Higher and Further Education
Organization and Management of Education
Philosophy and Theory of Education
Schools Studies
Secondary Education
Teaching of a Specific Subject
Teaching of Specific Groups and Special Educational Needs
Teaching Skills and Techniques
Browse content in Environment
Applied Ecology (Social Science)
Climate Change
Conservation of the Environment (Social Science)
Environmentalist Thought and Ideology (Social Science)
Natural Disasters (Environment)
Social Impact of Environmental Issues (Social Science)
Browse content in Human Geography
Cultural Geography
Economic Geography
Political Geography
Browse content in Interdisciplinary Studies
Communication Studies
Museums, Libraries, and Information Sciences
Browse content in Politics
African Politics
Asian Politics
Chinese Politics
Comparative Politics
Conflict Politics
Elections and Electoral Studies
Environmental Politics
European Union
Foreign Policy
Gender and Politics
Human Rights and Politics
Indian Politics
International Relations
International Organization (Politics)
International Political Economy
Irish Politics
Latin American Politics
Middle Eastern Politics
Political Behaviour
Political Economy
Political Institutions
Political Methodology
Political Communication
Political Philosophy
Political Sociology
Political Theory
Politics and Law
Public Policy
Public Administration
Quantitative Political Methodology
Regional Political Studies
Russian Politics
Security Studies
State and Local Government
UK Politics
US Politics
Browse content in Regional and Area Studies
African Studies
Asian Studies
East Asian Studies
Japanese Studies
Latin American Studies
Middle Eastern Studies
Native American Studies
Scottish Studies
Browse content in Research and Information
Research Methods
Browse content in Social Work
Addictions and Substance Misuse
Adoption and Fostering
Care of the Elderly
Child and Adolescent Social Work
Couple and Family Social Work
Developmental and Physical Disabilities Social Work
Direct Practice and Clinical Social Work
Emergency Services
Human Behaviour and the Social Environment
International and Global Issues in Social Work
Mental and Behavioural Health
Social Justice and Human Rights
Social Policy and Advocacy
Social Work and Crime and Justice
Social Work Macro Practice
Social Work Practice Settings
Social Work Research and Evidence-based Practice
Welfare and Benefit Systems
Browse content in Sociology
Childhood Studies
Community Development
Comparative and Historical Sociology
Economic Sociology
Gender and Sexuality
Gerontology and Ageing
Health, Illness, and Medicine
Marriage and the Family
Migration Studies
Occupations, Professions, and Work
Organizations
Population and Demography
Race and Ethnicity
Social Theory
Social Movements and Social Change
Social Research and Statistics
Social Stratification, Inequality, and Mobility
Sociology of Religion
Sociology of Education
Sport and Leisure
Urban and Rural Studies
Browse content in Warfare and Defence
Defence Strategy, Planning, and Research
Land Forces and Warfare
Military Administration
Military Life and Institutions
Naval Forces and Warfare
Other Warfare and Defence Issues
Peace Studies and Conflict Resolution
Weapons and Equipment

< Previous chapter
Next chapter >

Heritage Tourism

The late Alan Gordon was professor of history at the University of Guelph. He authored three books: Making Public Pasts: The Contested Terrain of Montreal’s Public Memories, 1891–1930, The Hero and the Historians: Historiography and the Uses of Jacques Cartier and Time Travel: Tourism and the Rise of the Living History Museum in Mid-Twentieth Century Canada.

Published: 18 August 2022
Cite Icon Cite
Permissions Icon Permissions

Heritage tourism is a form of cultural tourism in which people travel to experience places, artifacts, or activities that are believed to be authentic representations of people and stories from the past. It couples heritage, a way of imagining the past in terms that suit the values of the present, with travel to locations associated with enshrined heritage values. Heritage tourism sites are normally divided into two often overlapping categories: natural sites and sites related to human culture and history. By exploring the construction of heritage tourism destinations in historical context, we can better understand how and through what attributes places become designated as sites of heritage and what it means to have an authentic heritage experience. These questions are explored through heritage landscapes, national parks, battlefield tourism, architectural tourism, and the concept of world heritage.

Heritage is one of the most difficult, complex, and expansive words in the English language because there is no simple or unanimously accepted understanding of what heritage encompasses. 1 We can pair heritage with a vast range of adjectives, such as cultural, historical, physical, architectural, or natural. What unites these different uses of the term is their reference to the past, in some way or another, while linking it to present-day needs. Heritage, then, is a reimagining of the past in terms that suit the values of the present. It cannot exist independently of human attempts to make the past usable because it is the product of human interpretation of not only the past, but of who belongs to particular historical narratives. At its base, heritage is about identity, and the inclusion and exclusion of peoples, stories, places, and activities in those identities. The use of the word “heritage” in this context is a postwar phenomenon. Heritage and heritage tourism, although not described in these terms, has a history as long as the history of modern tourism. Indeed, a present-minded use of the past is as old as civilization itself, and naturally embedded itself in the development of modern tourism. 2 The exploration of that history, examining the origins and development of heritage tourism, helps unpack some of the controversies and dissonance it produces.

Heritage in Tourism

Heritage tourism sites are normally divided into two categories: natural sites and sites of human, historical, or cultural heritage. the United Nations Educational, Scientific, and Cultural Organization (UNESCO) separates its list of world heritage sites in this manner. Sites of natural heritage are understood to be places where natural phenomena such as wildlife, flora, geological features, or ecosystems, are generally deemed to be of exceptional beauty or significance. Cultural heritage sites, which represent over three quarters of UNESCO-recognized sites, are places where human activity has left a lasting and substantial physical impact that reveals important features of a culture or cultures. Despite the apparent simplicity of this division, it is not always easy to categorize individual sites. UNESCO thus allows for a category of “mixed” heritage sites. But official recognition is not necessary to mark a place as a heritage destination and, moreover, some authors point to versions of heritage tourism that are not tightly place-specific, such as festivals of traditional performances or foodways. 3

The central questions at the heart of heritage tourism ask what it is that designates something as “heritage” and whether tourists have an “authentic” heritage experience there. At its simplest, heritage tourism is a form of cultural tourism in which people travel to experience places, artifacts, or activities that are authentic representations of people and stories from the past. Yet this definition encompasses two, often competing, motivations. Heritage tourism is both a cultural phenomenon through which people attempt to connect with the past, their ancestors, and their identity, and it is an industry designed to profit from it. Another question surrounds the source of the “heritage” in heritage tourism. Many scholars have argued that heritage does not live in the destinations or attractions people seek. Heritage is not innate to the destination, but is rather based on the tourist’s motivations and expectations. Thus, heritage tourism is a form of tourism in which the main motivation for visiting a site is based on the traveler’s perceptions of its heritage characteristics. Following the logic of this view, the authenticity of the heritage experience depends on the traveler rather than the destination or the activity. Heritage features, as well as the sense of authenticity they impart, are democratized in what might be called a consumer-based model of authenticity. 4 This is a model that allows for virtually anything or any place to be a heritage destination. Although such an approach to understanding heritage tourism may well serve present-day studies, measuring motivations is more complicated for historical subjects. Long-departed travelers are not readily surveyed about their expectations; motivations have to be teased out of historical records. In a contrasting view, John Tunbridge and Gregory Ashworth argue that heritage attractions are created through marketing: they are invented to be heritage attractions and sold to a traveling public as such. Yet, heritage attractions, in this understanding, are still deemed authentic when they satisfy consumer expectations about heritage. 5 This insight also implies that heritage tourism destinations might be deceptions, and certainly there are examples of the fabrication of heritage sites. However, if motivations and expectations are arbiters of heritage, then even invented heritage can become authentic through its acceptance by a public. While not ignoring the motivations and expectations of travelers, for historians, any understanding of heritage tourism must include the process by which sites become designated as a places of heritage. It must encompass the economic aspects of tourism development, tourism’s role in constructing narratives of national or group identity, and the cultural phenomenon of seeking authentic representations of those identities, regardless of their origins. Such a practice might include traveling to sites connected to diasporas, places of historical significance, sites of religious pilgrimages, and landscapes of scenic beauty or cultural importance.

Scholarly interest in heritage, at least in the English-speaking world, dates from the 1980s reaction to the emergence of new right-wing political movements that used the past as a tool to legitimize political positions. Authors such as David Lowenthal, Robert Hewison, and Patrick Wright bemoaned the recourse to “heritage” as evidence of a failing society that was backward-looking, fearful, and resentful of modern diversity. 6 Heritage, they proclaimed, was elitist and innately conservative, imposed on the people from above in ways that distanced them from an authentic historical consciousness. Although Raphael Samuel fired back that the critique of heritage was itself elitist and almost snobbish, this line continued in the 1990s. Works by John Gillis, Tony Bennett, and Eric Hobsbawm, among others, concurred that heritage was little more than simplified history used as a weapon of social and political control.

At about the same time, historians also began to take tourism seriously as a subject of inquiry, and they quickly connected leisure travel to perceived evils in the heritage industry. Historians such as John K. Walton in the United Kingdom and John Jakle in the United States began investigating patterns of tourism’s history in their respective countries. Although not explicitly concerned with heritage tourism, works such as Jakle’s The Tourist explored the infrastructure and experience of leisure travel in America, including the different types of attractions people sought. 7 In Sacred Places , John Sears argued that tourism helped define America in the nineteenth century through its landscape and natural wonders. Natural tourist attractions, such as Yosemite and Yellowstone parks became sacred places for a young nation without unifying religious and national shrines. 8 Among North America’s first heritage destinations was Niagara Falls, which drew Americans, Europeans, Britons, and Canadians to marvel at its beauty and power. Tourist services quickly developed there to accommodate travelers and, as Patricia Jasen and others note, Niagara became a North American heritage destination at the birth of the continent’s tourism trade. 9

As the European and North American travel business set about establishing scenic landscapes as sites worthy of the expense and difficulty of travel to them, they rarely used a rhetoric of heritage. Sites were depicted as places to embrace “the sublime,” a feeling arising when the emotional experience overwhelms the power of reason to articulate it. Yet as modern tourism developed, promoters required more varied attractions to induce travelers to visit specific destinations. North America’s first tourist circuits, well established by the 1820s, took travelers up the Hudson River valley from New York to the spas of Saratoga Springs, then utilizing the Erie Canal even before its completion, west to Niagara Falls. Tourist guidebooks were replete with vivid depictions of the natural wonders to be witnessed, and very quickly Niagara became heavily commercialized. As America expanded beyond the Midwest in the second half of the nineteenth century, text and image combined to produce a sense that these beautiful landscapes were a common inheritance of the (white and middle-class) American people. Commissioned expeditions, such as the Powell Expedition of 1869–1872, produced best-selling travel narratives revealing the American landscape to enthralled readers in the eastern cities (see Butler , this volume). John Wesley Powell’s description of his voyage along the Colorado River combined over 450 pages of written description with 80 prints, mostly portraying spectacular natural features. American westward exploration, then, construed the continent’s natural wonders as its heritage.

In America, heritage landscapes often obscured human activity and imagined the continent as nature untouched. But natural heritage also played a role in early heritage tourism in Britain and Europe. Many scholars have investigated the connection between national character and the depiction of topographical features, arguing that people often implant their communities with ideas of landscape and associate geographical features with their identities. In this way, landscape helps embed a connection between places and particular local and ethnic identities. 10 Idealized landscapes become markers of national identity (see Noack , this volume). For instance, in the Romantic era, the English Lake District and the mountains of the Scottish Highlands became iconic national representations of English, Scottish, or British nationalities. David Lowenthal has commented on the nostalgia inherent in “landscape-as-heritage.” The archetypical English landscape, a patchwork of fields divided by hedgerows and sprinkled with villages, was a relatively recent construction when the pre-Raphaelite painters reconfigured it as the romantic allure of a medieval England. It spoke to the stability and order inherent in English character. 11

Travel literature combined with landscape art to develop heritage landscapes and promote them as tourist attractions. Following the 1707 Act of Union, English tourists became fascinated with Scotland, and in particular the Scottish Highlands. Tourist guidebooks portrayed the Highlands as a harsh, bleak environment spectacular for its beauty as well as the quaintness of its people and their customs (see Schaff , this volume). Over the eighteenth and nineteenth centuries, tourist texts cemented the image of Highland culture and heritage. Scholars have criticized this process as a “Tartanization” or “Balmoralization” of the country by which its landscape and culture was reduced to a few stereotypes appealing to foreign visitors. Nevertheless, guidebook texts described the bens, lochs, and glens with detail, helping create and reinforce a mental picture of a quintessential Highland landscape. 12 The massacre of members of the Clan MacDonald at Glencoe, killed on a winter night in 1692 for insufficient loyalty to the monarchy, added romance. Forgotten for over a century, the event was recalled in the mid-nineteenth century by the historian Thomas Babington Macaulay, and quickly became a tragic tale associated with the scenic valley. At the same time the Highlands were being re-coded from a dangerous to a sublime landscape, its inhabitants became romanticized as an untainted, simple, premodern culture. The natural beauty of the landscape at Glencoe and its relative ease of access, being close to Loch Lomond and Glasgow, made it an attraction with a ready-made tragic tale. Highlands travel guides began to include Glencoe in their itineraries, combining a site of natural beauty with a haunting human past. Both natural and cultural heritage, then, are not inherent, but represent choices made by people about what and how to value the land and the past. On France’s Celtic fringe, a similar process unfolded. When modern tourism developed in Brittany in the mid-nineteenth century, guidebooks such as Joanne’s defined the terms of an authentic Breton experience. Joanne’s 1867 guide coupled the region’s characteristic rugged coastlines with the supposedly backward people, their costumes, habitudes, beliefs, and superstitions, who inhabited it. 13 Travel guides were thus the first contributors in the construction of heritage destinations. They began to highlight the history, real and imagined, of destinations to promote their distinctions. And, with increasing interest in the sites of national heritage, people organized to catalog, preserve, and promote heritage destinations.

Organizing Heritage Tourism

Among the world’s first bodies dedicated to preserving heritage was the Society for the Protection of Ancient Buildings (SPAB), organized in England in 1877. Emerging as a result of particular debates about architectural practices, this society opposed a then-popular trend of altering buildings to produce imaginary historical forms. This approach, which was most famously connected to Eugène-Emmanuel Viollet-le-Duc’s French restorations, involved removing or replacing existing architectural features, something renounced by the SPAB. The society’s manifesto declared that old structures should be repaired so that their entire history would be protected as part of cultural heritage. The first heritage preservation legislation, England’s Ancient Monuments Protection Act of 1882, provided for the protection initially of 68 prehistoric sites and appointed an inspector of ancient monuments. 14 By 1895, movements to conserve historic structures and landscapes had combined with the founding of the National Trust, officially known as the National Trust for Places of Historic Interest or Natural Beauty, as a charitable agency. Much of the Trust’s early effort protected landscapes: of twenty-nine properties listed in 1907, seventeen were acreages of land and other open spaces. 15 Over the twentieth century, however, the Trust grew more and more concerned with protecting country houses and gardens, which now constitute the majority of its listed properties.

British efforts were duplicated in Europe. The Dutch Society for the Preservation of Natural Landmarks was established in 1904; France passed legislation to protect natural monuments in 1906. And in Sweden, the Society for the Protection of Nature was established in 1909, to name only a few examples. Nature was often connected to the spirit of “the folk,” an idea that encompassed a notion of an original ethnic core to the nation. Various European nationalisms of the period embraced the idea of an “authentic” national folk, with each folk considered unique due to its connection with a specific geography. Folklore and the celebration of folk culture offered Europeans links to imagined national heritages in a rapidly modernizing world, as modern, middle-class Europeans turned their attention to the romanticized primitive life of so-called simple peasants and linked notions of natural and human heritage. Through the concept of the folk, natural and human heritage combined to buttress emerging expressions of nationalism. 16

Sweden provides an instructive example. As early as the seventeenth century, Swedish antiquarians were intrigued by medieval rune stones, burial mounds, and cairns strewn across the country, but also saw these connected to natural features. Investigations of these relics of past Nordic culture involved a sense of the landscape in which they were found. This interest accelerated as folk studies grew in popularity, in part connected to nationalist political ambitions of Swedes during the growing tensions within the Kingdom of Sweden and Norway, which divided in 1905. Sweden’s preservation law required research into the country’s natural resources to create an inventory of places. Of particular interest were features considered to be “nature in its original state.” The intent was to preserve for future generations at least one example of Sweden’s primordial landscape features: primeval forests, swamps, peat bogs, and boulders. But interest was also drawn to natural landmarks associated with historical or mythical events from Sweden’s past. Stones or trees related to tales from the Nordic sagas, for example, combined natural with cultural heritage. 17

Although early efforts to protect heritage sites were not intended to support tourism, the industry quickly benefited. Alongside expanding tours to the Scottish Highlands and English Lake District, European landscapes became associated with leisure travel. As Tait Kellar argues for one example, the context of the landscape is crucial in understanding the role of tourism in the German Alps. 18 Guidebooks of the nineteenth and early twentieth century did not use the term “heritage,” but they described its tenets to audiences employing a different vocabulary. Baedeker’s travel guides, such as The Eastern Alps , guided bourgeois travelers through the hiking trails and vistas of the mountains and foothills, offering enticing descriptions of the pleasures to be found in the German landscape. Beyond the land, The Eastern Alps directed visitors to excursions that revealed features of natural history, human history, and local German cultures. 19

Across the Atlantic people also cherished escapes to the countryside for leisure and recreation and, as economic and population growth increasingly seemed to threaten the idyllic tranquility of scenic places, many banded together to advocate for their conservation. Yet, ironically, by putting in place systems to mark and preserve America’s natural heritage, conservationists popularized protected sites as tourist destinations. By the second half of the nineteenth century, the conservation movement encouraged the US government to set aside massive areas of American land as parks. For example, Europeans first encountered the scenic beauty of California’s Yosemite Valley at midcentury. With increasing settler populations following the California Gold Rush, tourists began arriving in ever larger numbers and promoters began building accommodations and roads to encourage them. Even during the Civil War, the US government recognized the potential for commercial overdevelopment and the desire of many to preserve America’s most scenic places. 20 In 1864, President Abraham Lincoln signed the Yosemite Grant, designating acres of the valley protected wilderness. This set a precedent for the later creation of America’s first national park. In 1871, the Hayden Geological Survey recommended the preservation of nearly 3,500 square miles of land in the Rocky Mountains, in the territories of Montana, Wyoming, and Idaho. Ferdinand V. Hayden was concerned that the pristine mountain region might soon be as overrun with tourists as Niagara Falls had by then become. 21 The following year, Congress established Yellowstone National Park, the world’s first designated “heritage” site. Yet, from the beginning, Yellowstone and subsequent parks were assumed to be tourist attractions. By 1879, tourists to Yellowstone had established over 200 miles of trails that led them to the park’s most famous attractions. Although thought of as nature preserves, parks were often furnished with railway access, and amenities and accommodations appeared, often prior to official designation. National parks were immediately popular tourist attractions. Even before it had established a centralized bureaucracy to care for them, the United States government had established nine national parks and nearly two dozen national monuments. Canada lagged, but established Rocky Mountain National Park (now Banff) in 1885 to balance interests of resource extraction and conservation. (The world’s second national park was Australia’s Royal National Park, established by the colony of New South Wales in 1879.) By the outbreak of the Great War, Canada and the United States had established fifteen national parks, all but one west of the Mississippi River.

Establishing parks was one component of building a heritage tourism infrastructure. Another was the creation of a national bureaucracy to organize it. The Canadian example reveals how heritage and tourism drove the creation of a national parks service. Much of the mythology surrounding Canada’s national parks emphasized the role of nature preservationists, yet the founder of the parks system, J. B. Harkin, was deeply interested in building a parks network for tourists. 22 Indeed, from early in the twentieth century, Canada’s parks system operated on the principle that parks should be “playgrounds, vacation destinations, and roadside attractions that might simultaneously preserve the fading scenic beauty and wildlife populations” of a modernizing nation. 23 Although Canada had established four national parks in the Rocky Mountains in the 1880s, the administration of those parks was haphazard and decentralized. It was not until the approaching third centennial of the founding of Quebec City (now a UNESCO World Heritage Site) that the Canadian government began thinking actively about administering its national heritage. In 1908, Canada hosted an international tourist festival on the Plains of Abraham, the celebrated open land where French and British armies had fought the decisive battle for supremacy in North America in 1759. The event so popularized the fabled battlefield that the government was compelled to create a National Battlefield Commission to safeguard it. This inspired the creation of the Dominion Parks Branch three years later to manage Canada’s natural heritage parks, the world’s first national parks service. By 1919 the system expanded to include human history—or at least European settler history—through the creation of national historic parks. These parks were even more explicitly designed to attract tourists, automobile tourists in particular. In 1916, five years after Canada, the United States established the National Parks Service with similar objectives.

As in Europe, nationalism played a significant role in developing heritage tourism destinations in America. The first national parks were inspired by the series of American surveying expeditions intended to secure knowledge of the landscape for political control. Stephen Pyne connects the American “discovery” of the Grand Canyon, for example, to notions of manifest destiny following the Treaty of Guadalupe Hidalgo (1848) that ended the Mexican-American War and ceded over 500,000 square miles of what is today the western United States. Popularized by the report of John Wesley Powell (1875) , the canyon began attracting tourists in the 1880s, although Congress failed to establish it as a national park. 24 Tourism was central to developing the Grand Canyon as a national heritage destination. Originally seen by Spanish explorers as an obstacle, and as a sacred place by the Navajo, Hopi, Hualapai, and Havasupai peoples, the canyon came to mark American exceptionalism. Piece by piece, sections of the canyon were set aside as reserves and finally declared a national park in 1919. By then, the park had been serviced by a railway (since 1901) and offered tourists a luxury hotel on the canyon’s south rim.

Archaeology also entered into the construction of American heritage. Almost as soon as it was annexed to the United States, the American southwest revealed to American surveyors a host of archaeological remains. For residents of the southwest, the discovery of these ancient ruins of unknown age pointed to the nobility of a lost predecessor civilization. By deliberately construing the ruins as being of an unknown age, Anglo-American settlers were able to draw distinctions between the ancients and contemporary Native Americans in ways that validated their own occupation of the territory. The ruins also had commercial potential. In Colorado, President Theodore Roosevelt established Mesa Verde National Park in 1906 to protect and capitalize on the abandoned cliff dwellings located there. These ruins had been rediscovered in the 1880s when ranchers learned of them from the local Ute people. By the turn of the century, the ruins had attracted so many treasure seekers that they needed protection. This was the first national park in America designated to protect a site of archaeological significance and linked natural and human heritage in the national parks system. 25

If, as many argue, heritage is not innate, how is it made? Part of the answer to this question can be found in the business of tourism. Commercial exploitation of heritage tourism emerged alongside heritage tourism, but was particularly active in the postwar years. Given their association with tourism, it is not surprising that railways and associated businesses played a prominent role in promoting heritage destinations. Before World War II, the most active heritage tourism promoter was likely the Fred Harvey Company, which successfully marketed, and to a great degree created, much of the heritage of the American southwest. The Fred Harvey Company originated with the opening of a pair of cafés along the Kansas Pacific Railway in 1876. After a stuttering beginning, Harvey’s chain of railway eateries grew in size. Before dining cars became regular features of passenger trains, meals on long-distance trips were provided by outside business such as Harvey’s at regular stops. With the backing of the Santa Fe Railroad, the company also developed attractions based on the Southwest region’s unique architectural and cultural features. The image capitalized on the artistic traditions of Native Americans and early Spanish traditions to create, in particular, the Adobe architectural style now associated with Santa Fe and New Mexico. 26 These designs were also incorporated into tourist facilities on the South Rim of the Grand Canyon, including the El Tovar hotel and the Hopi House souvenir and concession complex, designed to resemble a Hopi pueblo.

Relying on existing and manufactured heritage sites, North American railways popularized attractions as heritage sites. The Northern Pacific Railroad financed a number of hotels in Yellowstone Park, including the Old Faithful Inn in 1904. In 1910, the Great Northern Railroad launched its “See America First” campaign to attract visitors (and new investments) to its routes to the west’s national parks. In Canada, the Dominion Atlantic Railway rebuilt Grand Pré, a Nova Scotia Acadian settlement to evoke the home of the likely fictional character Evangeline from Henry Wadsworth Longfellow’s 1848 poem by the same name. In the poem, Evangeline was deported from Acadia in 1755 and separated from her betrothed. By the 1920s, the railway was transporting tourists to Grand Pré, christened “Land of Evangeline,” where reproductions stood in for sites mentioned in the poem. 27 However, following World War I, heritage tourism in North America became increasingly dependent on automobile travel and the Dominion Atlantic eventually sold its interest to the Canadian government.

Conflict as Cultural Heritage

Tourism to sites of military history initially involved side trips from more popular, usually natural, attractions. Thomas Chambers notes that the sites of battles of the Seven Years’ War, Revolutionary War, and War of 1812 became tourist attractions as side trips from more established itineraries, such as the northern or fashionable tours. War of 1812 battlefields, many of them in the Niagara theater of the war, were conveniently close to the natural wonders people already came to see. By visiting the places where so many had sacrificed for their country, tourists began attaching new meaning to the sites. Ease of access was essential. Chambers contrasts sites in southern states with those in the north. In the south, the fields of important American Revolution victories at Cowpens and King’s Mountain were too remote to permit easy tourist access and long remained undeveloped. 28 In a contrary example, the Plains of Abraham, the scene of General Wolfe’s dramatic victory over France that led to the Conquest of Canada, was at first a curiosity. The visit to Quebec, a main destination on the northern tour, was originally based on its role as a major port and the attraction of the scenic beauty of the city on the cliffs, compared favorably to Cintra in Portugal. 29 Ease of access helped promoters convert an empty field near the city into the “hallowed Plains.”

Access to battlefields increased at almost the exact moment that one of the nineteenth century’s most devastating wars, the American Civil War, broke out. Railway travel was essential to both the success of the Union Army in reconquering the rebelling Confederacy, and in developing tourism to the sites of the slaughter. Railway travel made sites accessible for urban travelers and new technologies, such as photography and the telegraph, sped news of victories and defeats quickly around the nation. Gettysburg, the scene of a crucial Union victory in July 1863, became a tourist attraction only a few days later. Few would call the farmland of southeastern Pennsylvania sublime, but dramatic human history had unfolded there. The battle inspired the building of a national memorial on the site only four months later, the Soldiers’ National Cemetery. At the inauguration of the cemetery Abraham Lincoln delivered his “Gettysburg Address,” calling on the nation to long remember and cherish the “hallowed ground” where history had been made.

Gettysburg sparked a frenzy of marking sites of Civil War battles and events. Battle sites became important backdrops for political efforts at reunion and reconciliation after the war and attracted hundreds and later thousands of tourists for commemorative events and celebrations. Ten thousand saw President Rutherford Hayes speak at Gettysburg in 1878 and, for the 50th anniversary of Gettysburg, some 55,000 veterans returned to Pennsylvania in July 1913. What had once been a site of bloody, brutal combat had been transformed into a destination where tourists gathered to embrace their shared heritage, north and south. As the years progressed, more attractions were added as tourists began to see their heritage on the battlefield. 30

The conflict that most clearly created tourist attractions out of places of suffering was the World War I. Soon after the war ended, its sites of slaughter also became tourist attractions. As with the Civil War in America, World War I tourists were local people and relatives of the soldiers who had perished on the field of battle. By one estimate 60,000 tourists visited the battlefields of the Western Front by the summer of 1919, the same year that Michelin began publishing guidebooks to them. Numbers grew in the decades following the war. Over 140,000 tourists took in the sites of the war in 1931, which grew to 160,000 for 1939. Organizations such as the Workers’ Travel Association hoped that tourism to battle sites would promote peace, but the travel business also benefited. Travel agencies jumped at the chance to offer tours and publishers produced travel guides to the battlefields. At least thirty English guidebooks were published by 1921. 31

This interest in a conflict that killed, often in brutal fashion, so many might seem a ghoulish form of heritage tourism. Yet Peter Slade argues that people do not visit battlefields for the love for death and gore. They attend these sites out of a sense of pilgrimage to sites sacred to their national heritage. Organized pilgrimages reveal this sense of belonging most clearly. The American Legion organized a pilgrimage of 15,000 veterans in 1927 to commemorate the decade anniversary of America’s entry to the war. The following year 11,000 Britons, including 3,000 women, made a pilgrimage of their own. Canada’s first official pilgrimage involved 8,000 pilgrims (veterans and their families) to attend the inauguration of the Vimy Ridge Memorial, marking a site held by many as a place sacred to Canadian identity. Australians and New Zealanders marched to Gallipoli in Turkey for similar reasons. 32 As with the sites of the Western Front, Gallipoli and pilgrimages to it generated travel accounts and publishers assembled guidebooks to help travelers navigate its attractions and accommodations. In these episodes, tourism was used to construct national heritage. In the interwar years, tourist activity popularized the notion that sites of national heritage existed on the battlefields of foreign lands, where “our” nation’s history was forged. National heritage tourism, then, became transnational.

Since the end of World War II, battlefield tourism has become an important projection of heritage tourism. Commercial tour operators organize thousands of tours of European World War I and World War II battlefields for Americans and Canadians, as for other nationalities. The phenomenon seems particularly pronounced among North Americans. The motivation behind modern battlefield tourism reveals its connection to heritage tourism. If heritage is an appeal to the past that helps establish a sense of identity and belonging, the feelings of national pride and remorse for sacrifice of the fallen at these sites helps define them as sacred to a particular vision of a national past. The sanctity of the battle site makes the act of consuming it as a tourist attraction an act of communion with heritage.

Built Heritage and Tourism

During the upheaval of the Civil War, some Americans began to recognize historic houses as elements of their heritage worthy of preservation. These houses were initially not seen as tourist attractions, but as markers of national values. Their heritage value preceded their value as tourist attractions. The first major preservation initiative launched in 1853 to save George Washington’s tomb and home from spoliation. Behind overt sectional divisions of north and south was an implied vesting of republican purity among the patrician families that could trace their ancestors to the revolutionary age and who could restore American culture to its proper deferential state. The success of preserving Mount Vernon led to a proliferation of similar house museums. By the 1930s, the American museum association even produced a guide for how to establish new examples and promote them as sites of heritage for tourist interest. Historic houses provided tangible, physical evidence of heritage. Like scenic landscapes attached to the stories of history, buildings connected locations to significant events and people of the past. Architectural heritage came to be closely associated with tourism. Architectural monuments are easily identified, easy to promote, and, as physical structures, easily reproduced in souvenir ephemera. Although the recognition of architectural monuments as tourist draws could be said to have originated with the Grand Tour, or at least with the publication of John Ruskin’s “Seven Lamps of Architecture” (1849), which singled out the monuments of Venice for veneration, twentieth century mobility facilitated a greater desire to travel to see historic structures. Indeed, mobility, especially automobility, prompted the desire to preserve or even reinvent the structural heritage of the past.

A driving factor behind the growth of tourism to sites associated with these structural relics was a feeling that the past—and especially the social values of the past—was being lost. For example, Colonial Williamsburg developed in reaction to the pace of urban and social change brought about by automobile travel in the 1920s. Williamsburg was once a community of colonial era architecture, but had become just another highway town before John D. Rockefeller lent his considerable wealth to its preservation and reconstruction. 33 Rockefeller had already donated a million dollars for the restoration of French chateaux at Versailles, Fontainebleu, and Rheims. 34 At Williamsburg, his approach was to remove structures from the post-Colonial period to create a townscape from the late eighteenth century. By selecting a cut-off year of 1790, Rockefeller and his experts attempted to freeze Williamsburg in a particular vision of the past. The heritage envisioned was not that of ordinary Americans, but that of colonial elites. Conceived to be a tourist attraction, Colonial Williamsburg offered a tourist-friendly lesson in American heritage. Rockefeller, and a host of consultants convinced the (white) people of Williamsburg to reimagine their heritage and their past. America’s heritage values were translated to the concepts of self-government and individual liberty elaborated by the great patriots, Washington, Madison, Henry, and Jefferson. The town commemorated the planter elites that had dominated American society until the Jacksonian era, and presented them as progenitors of timeless ideals and values. They represented the “very cradle of that Americanism of which Rockefeller and the corporate elite were the inheritors and custodians.” 35

Rockefeller’s Williamsburg was not the only American heritage tourist reconstruction. Canada also underwent reconstruction projects for specifically heritage tourism purposes, such as the construction of “Champlain’s Habitation” at Port Royal, Nova Scotia or the attempt to draw tourists to Invermere, British Columbia with a replica fur trade fort. 36 Following World War I and accelerating after World War II, the number and nature of places deemed heritage attractions grew. Across North America, all levels of governments and private corporations built replica heritage sites with varying degrees of “authenticity.” Although these sites often made use of existing buildings and landscapes, they also manufactured an imaginary environment of the past. The motivation behind these sites was almost always diversification of the local economy through increased tourism. Canada’s Fortress of Louisbourg National Historic Site is perhaps the most obvious example. It is a reconstructed section of the French colonial town, conquered and destroyed in 1758, built on the archaeological remains of the original. Constructed by the government of Canada as a means to diversify the failing resource economy of its Atlantic provinces, the tourist attraction was also designated a component of Canada’s national heritage. The US government also increased its interest in the protection of heritage destinations, greatly expanding the list of national historic landmarks, sites, parks, and monuments. As postwar governments became more concerned with managing their economies, tourism quickly came to be seen as a key economic sector. The language of national heritage helped build public support for state intervention in natural and historic artifacts and sites that could be presented as sacred national places.

In Europe, many historic sites were devastated by bombardment during World War II. Aside from pressing humanitarian issues, heritage concerns also had to be addressed. In France, the war had destroyed nearly half a million buildings, principally in the northern cities, many of which were of clear heritage value. The French government established a commission to undertake the reconstruction of historic buildings and monuments and, in some cases, entire towns. Saint-Malo, in Brittany, had been completely destroyed, but the old walled town was rebuilt to its seventeenth century appearance. Already a seaside resort, the town added a heritage site destination. In the 1920s and 1930s, European fascist states had also employed heritage tourism. In Mussolini’s Italy and Nazi Germany, workers’ leisure time was to be organized to prevent ordinary Italians and Germans from falling into unproductive leisure activities. Given the attachment to racialized views of purity and identity, organized tourism was encouraged to allow people to bond with their national heritage. Hiking in the Black Forest or the alpine Allgau might help connect Germans to the landscape and reconnect them to the traditional costumes and folkways of rural Germany. As Kristin Semmens argues, most studies of the Nazi misappropriation of the past ignore the displays of history aimed toward tourists at Germany’s heritage sites. Many museums and historic sites twisted their interpretations to fit the Nazi present. 37 In ways that foreshadowed the 1980s British left’s critique of heritage, fascist regimes made use of heritage tourism to control society. After the war, a vigorous program of denazification was undertaken to remove public relics of the Nazi regime and in formerly occupied territories, as was a program of reconstruction. In the communist east, blaming the Nazis for the destruction of German heritage was an ideological gift. It allowed the communist regime to establish itself as the true custodian of German identity and heritage. 38 In the capitalist west, tourism revived quickly. By early 1947, thirteen new tourist associations were active in the Allied occupation zone. Tourism rhetoric in the postwar years attempted to distance German heritage from the Nazi regime to reintroduce foreign travelers to the “real Germany.” Despite this objective, Alon Confino notes that traces of the Nazi past can be located in postwar tourist promotions that highlighted Nazi-era infrastructure. 39

Postwar Heritage Tourism

As tourism became a more global industry, thanks in no small part to the advent of affordable air travel in the postwar era, heritage tourism became transnational. Ethnic heritage tourism became more important, and diaspora or roots tourism, which brought second- and third-generation migrants back to the original home of their ancestors, accelerated. Commodifying ethnic heritage has been one of the most distinctive developments in twenty-first century tourism. Ethnic heritage tourism can involve migrants, their children, or grandchildren returning to their “home” countries as visitors. In this form of tourism, the “heritage” component is thus expressed in the motivations and self-identifications of the traveler. It involves a sense of belonging that is rooted in the symbolic meanings of collective memories, shared stories, and the sense of place embodied in the physical locations of the original homeland. Paul Basu has extensively studied the phenomenon of “roots tourism” among the descendants of Scottish Highlanders. He suggests that in their trips to Scotland to conduct genealogical research, explore sites connected to their ancestors, or sites connected to Scottish identity, they construct a sense of their heritage as expatriate Scots. 40 Similar “return” movements can be found in the migrant-descended communities of many settler colonial nations. For second-generation Chinese Americans visiting China, their search for authentic experiences mirrored those of other tourists. Yet, travel to their parents’ homeland strengthened their sense of family history and attachment to Chinese cultures. 41 On the other hand, Shaul Kellner examines the growing trend of cultivating roots tourism through state-sponsored homeland tours. In Tours that Bind , Kellner explores the State of Israel and American Jewish organizations’ efforts to forge a sense of Israeli heritage among young American Jews. However, Kellner cautions, individual experiences and human agency limit the hosts’ abilities to control the experience and thus control the sense of heritage. 42

Leisure tourism also played a role in developing heritage sites, as travelers to sunshine destinations began looking for more interesting side trips. Repeating the battlefield tourism of a century before, by the 1970s access to historic and prehistoric sites made it possible to add side trips to beach vacations. Perhaps the best example of this was the development of tourism to sites of Mayan heritage by the Mexican government in the 1970s. The most famous heritage sites, at least for Westerners, were the Mayan sites of Yucatan. First promoted as destinations by the American travel writer John Lloyd Stephens in the 1840s, their relative inaccessibility (as well as local political instabilities) made them unlikely tourist attractions before the twentieth century. By 1923, the Yucatan government had opened a highway to the site of the Chichén Itzá ruins, and local promoters began promotions in the 1940s. It was not until after the Mexican government nationalized all archaeological ruins in the 1970s that organized tours from Mexican beach resorts began to feature trips to the ruins themselves. 43

Mexico’s interest in the preservation and promotion of its archaeological relics coincided with one of the most important developments in heritage tourism in the postwar years: the emergence of the idea of world heritage. The idea was formalized in 1972 with the creation of UNESCO’s designation of World Heritage Sites. The number of sites has grown from the twelve first designated in 1978 to well over 1,000 in 167 different countries. In truth, the movement toward recognizing world heritage began with the Society for the Protection of Ancient Buildings, which did not limit its activities to preserving only England’s architectural heritage. Out of its advocacy, European architects and preservationists drafted a series of accords, such as the Athens Charter of 1931, and the later Venice Charter of 1964, both of which emerged from a growing sense of cultural internationalism. These agreements set guidelines for the preservation and restoration of buildings and monuments. What UNESCO added was the criterion of Outstanding Universal Value for the designation of a place as world heritage. It took until 1980 to work out the first iteration of Outstanding Universal Value and the notion has never been universally accepted, although UNESCO member countries adhere to it officially. Once a site has been named to the list, member countries are expected to protect it from deterioration, although this does not always happen. As of 2018, 54 World Heritage Sites are considered endangered. This growth mirrored the massive expansion of tourism as a business and cultural phenomenon in the late twentieth century. As tourism became an increasingly important economic sector in de-colonizing states of Asia and Latin America, governments became more concerned with its promotion by seeking out World Heritage designation.

Ironically, World Heritage designation itself has been criticized as an endangerment of heritage sites. Designation increases the tourist appeal of delicate natural environments and historic places, which can lead to problems with maintenance. Designation also affects the lives of people living within the heritage destination. Luang Prabang, in Laos, is an interesting example. Designated in 1995 as one of the best-preserved traditional towns in Southeast Asia, it represents an architectural fusion of Lao temples and French colonial villas. UNESCO guidelines halted further development of the town, except as it served the tourist market. Within the designated heritage zone, buildings cannot be demolished or constructed, but those along the main street have been converted to guest houses, souvenir shops, and restaurants to accommodate the growing tourist economy. Critics claim this reorients the community in non-traditional ways, as locals move out of center in order to rent to foreign tourists. 44 While heritage tourism provided jobs and more stable incomes, it also encouraged urban sprawl and vehicle traffic as local inhabitants yielded their town to the influx of foreign, mostly Western, visitors.

Heritage tourism may hasten the pace of change by making destinations into attractions worth visiting. To accommodate the anticipated influx of global tourists, Luang Prabang airport was renovated and its runway extended to handle larger jets in between 2008 and 2013. The influx of tourists at Machu Picchu in Peru has repeatedly led the Peruvian government to attempt to control access to the site, yet dependent on tourism’s economic contribution, such restrictions are difficult. The temple at Borobudur in Indonesia undergoes near continuous maintenance work to repair the wear and tear caused by thousands of tourists walking its steps every day. Indeed, the preserved ruins are said to be under greater threat than when they were discovered in the early nineteenth century, overgrown by the jungle.

Another colonial aspect of world heritage designation stems from the narratives of the sites themselves. Many critics accuse UNESCO of a Eurocentric conception of Outstanding Universal Value and world heritage. 45 Cultural heritage destinations in non-Western countries are often associated with sites made famous by the projects of European imperialism. The fables of discovering ancient ruins, for instance, prioritize the romance of discovery. Many of the most famous non-Western sites were “discovered” by imperial agents in the nineteenth and early twentieth centuries. Angkor Wat in Cambodia was introduced to the world by the French explorer Henri Muhot in 1860. Machu Picchu, the Mayan sites of Yucatan, and the ancestral Anasazi sites of the American southwest were excavated, in some cases purchased, and their narratives constructed by American and European adventurers. The cultural relics of these ancient places were looted and assembled in Western museums, the stories of adventure and discovery published for Western audiences, and eventually a travel infrastructure was established to bring mostly Western tourists to the destinations. Western tourism thus forms another kind of imperialism, as the heritage of a destination is determined to suit the expectations and motivations of the visitors. This tends to obscure other features of local history, leaving those features of heritage not suitable to the tourist trade less valuable.

Made or Experienced?

Heritage is both made and experienced. Critics of heritage tourism rightly point to the ways in which heritage promotions can manipulate the past to defend specific ideological or commercial values. Yet, at the same time, heritage experiences are honestly felt and fundamental in the shaping of modern national or cultural identities. Thus, the questions of what constitutes “heritage” in a tourist attraction and whether or not the experience is “authentic” are fundamentally connected and contradictory. Neither heritage nor authenticity can be separated from both the process of their construction and the motivations and expectations of visitors. This makes heritage tourism a slippery subject for study. It involves numerous contradictions and complications. Indeed, contradiction and dissonance are at the heart of any notion of heritage tourism; what might be heritage for some is merely leisure and consumption for others. The dissonance comes from this dichotomy: the consumer exploitation of a destination that is held by many to have sacred properties. Yet, as this chapter suggests, the construction of those sacred properties is at times dependent on the consumer culture of the tourism industry.

This Feature Is Available To Subscribers Only

This PDF is available to Subscribers Only

For full access to this pdf, sign in to an existing account, or purchase an annual subscription.

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

Travel Tips

What Is Heritage Tourism

Published: December 13, 2023

Modified: December 28, 2023

by Concordia Dwyer

Arts & Culture

Introduction

Traveling is one of the most enriching experiences in life, allowing us to explore new cultures, meet fascinating people, and create lasting memories. While popular destinations often attract tourists with their modern attractions and amenities, there is a growing sentiment to delve deeper into the past and explore the historical roots of a place. This is where heritage tourism comes into play.

Heritage tourism is the practice of traveling to places that have historical, cultural, or natural significance. It offers a unique opportunity to not only learn about the past but also to appreciate the traditions, customs, and values of a particular region. From ancient archaeological sites to stunning natural landscapes and preserved historical buildings, heritage tourism provides a gateway to understanding and celebrating our collective human heritage.

When we embark on a heritage tourism journey, we become time travelers, unraveling the mysteries of the past while immersing ourselves in the present. It is a chance to explore the footsteps of our ancestors, witness their triumphs and struggles, and gain a deeper appreciation for the traditions that shape our world today.

In this article, we will explore the diverse facets of heritage tourism, ranging from its historical significance to the various types of heritage tourism experiences. We will also delve into the benefits of heritage tourism, as well as the challenges faced by destinations in developing and preserving their heritage sites. Additionally, we will discuss sustainable practices in heritage tourism and highlight successful case studies from around the world.

Finally, we will look to the future and examine the emerging trends in heritage tourism, as well as the potential impact of new technologies and changing traveler preferences. By understanding and embracing heritage tourism, we can ensure the preservation and celebration of our shared cultural, historical, and natural heritage for generations to come.

Definition of Heritage Tourism

Heritage tourism is a form of travel that focuses on visiting places of historical, cultural, or natural significance. It involves exploring destinations that possess tangible and intangible heritage, allowing travelers to connect with the past and gain a deeper understanding of a place’s identity and significance.

Heritage tourism encompasses a wide range of attractions and experiences, including historical sites, museums, cultural festivals, archaeological excavations, traditional crafts, and natural landscapes. It is an opportunity for travelers to immerse themselves in the rich tapestry of human history and celebrate the diversity of our shared heritage.

One key element of heritage tourism is the preservation and interpretation of heritage sites and artifacts. These sites may include ancient ruins, castles, religious buildings, and historic neighborhoods. By protecting and maintaining these sites, the cultural and historical significance of a destination can be preserved for future generations to appreciate and learn from.

Moreover, heritage tourism goes beyond static exhibits and monuments. It often involves engaging with local communities, participating in cultural activities, and supporting the preservation and revitalization of traditional crafts and practices. This interactive and immersive approach allows travelers to truly delve into the heritage of a place, fostering a deeper sense of connection and appreciation.

Heritage tourism also plays a crucial role in promoting sustainable tourism practices. By highlighting the importance of conservation and responsible tourism, it encourages travelers to be mindful of their impact on the environment and local communities. Building sustainable relationships between visitors, host communities, and heritage sites is essential to ensure the long-term preservation and enjoyment of our shared heritage.

Overall, heritage tourism offers a unique and enriching travel experience. It allows travelers to go beyond the surface of a destination and delve into its history, culture, and natural beauty. By embracing heritage tourism, we can gain a deeper appreciation for the world around us and contribute to the preservation and celebration of our global heritage.

Historical Significance of Heritage Tourism

Heritage tourism holds immense historical significance as it allows us to connect with our past and gain a deeper understanding of the events, people, and cultures that have shaped our world. By preserving and promoting historical sites and artifacts, heritage tourism plays a crucial role in keeping history alive and accessible to present and future generations.

One of the primary benefits of heritage tourism is the preservation of historical sites and buildings. Many of these structures have witnessed significant historical events and offer a tangible link to the past. By visiting these sites, travelers can experience firsthand the ambience, architecture, and stories of a particular era, providing valuable insights into the history and culture of a destination.

Heritage tourism also allows us to learn from past mistakes and triumphs. By exploring historical sites, we can gain a deeper understanding of the social, political, and economic factors that have influenced societies throughout time. This understanding helps us shape a better future by drawing lessons from the past and avoiding the repetition of past errors.

Furthermore, heritage tourism fosters cultural appreciation and encourages preservation of traditional practices and customs. It provides a platform for communities to showcase their cultural heritage, crafts, music, and cuisine. By celebrating and sharing these traditions with visitors, communities can preserve their distinct identities and promote intercultural understanding.

In addition to its educational and cultural significance, heritage tourism also contributes to the economic development of destinations. Historical sites and attractions often draw tourists, who in turn create demand for local businesses, accommodations, and services. This stimulates job creation, boosts local economies, and encourages investment in the preservation and restoration of heritage sites.

Overall, heritage tourism plays a vital role in preserving our collective history and shaping our understanding of the world. By exploring historical sites, engaging with local communities, and supporting cultural conservation efforts, we can bridge the gap between the past and present, fostering a sense of connection, appreciation, and continuity with the generations that came before us.

Different Types of Heritage Tourism

Heritage tourism encompasses a wide range of experiences, each offering a unique opportunity to explore and appreciate the diverse aspects of our global heritage. Here are some of the different types of heritage tourism:

Cultural Heritage Tourism: This type of heritage tourism focuses on exploring the customs, traditions, and cultural practices of a specific region. It includes visits to museums, art galleries, theaters, and participation in cultural festivals and events. Cultural heritage tourism allows travelers to immerse themselves in the vibrant traditions and artistic expressions of a community.
Historical Heritage Tourism: Historical heritage tourism involves visiting sites with historical significance, including ancient ruins, historic monuments, and landmarks. It offers opportunities to learn about historical events, influential individuals, and the evolution of societies. Historical heritage tourism allows travelers to walk in the footsteps of the past and gain a deeper understanding of the narrative of a destination.
Natural Heritage Tourism: Natural heritage tourism focuses on exploring and conserving the natural landscapes, ecosystems, and biodiversity of a region. It includes activities such as national park visits, wildlife safaris, and nature walks. Natural heritage tourism allows travelers to appreciate the beauty and uniqueness of natural environments while promoting their protection and conservation.
Archaeological Heritage Tourism: Archaeological heritage tourism involves visiting archaeological sites and excavations to understand the civilizations and cultures that existed in the past. It offers opportunities to witness ancient artifacts, ruins, and learn about the archaeological techniques employed to uncover historic treasures. Archaeological heritage tourism provides insights into the lives and achievements of ancient societies.
Industrial Heritage Tourism: Industrial heritage tourism focuses on sites related to industrial advancements, such as factories, mills, and mining sites. It offers a glimpse into the history of industrialization and the impact it had on society. Industrial heritage tourism allows travelers to learn about the technological advancements, labor conditions, and economic transformations that shaped a region.
Religious Heritage Tourism: Religious heritage tourism centers around sites of religious significance, including temples, churches, mosques, and pilgrimage routes. It offers opportunities for spiritual reflection, cultural exchange, and understanding of religious practices and beliefs. Religious heritage tourism allows travelers to explore the religious diversity and traditions of different communities.

These are just a few examples of the different types of heritage tourism available. Many destinations offer a combination of these experiences, providing a rich tapestry of heritage for travelers to explore and appreciate.

Benefits of Heritage Tourism

Heritage tourism offers a multitude of benefits for both travelers and the destinations they visit. Let’s explore some of the key advantages of engaging in heritage tourism:

Educational Opportunities: Heritage tourism provides valuable educational opportunities to learn about history, culture, and the natural world. The immersive experiences offered by heritage sites, museums, and cultural activities allow travelers to gain a deeper understanding of the past and present, fostering a lifelong love for learning.
Cultural Exchange: Heritage tourism encourages cultural exchange and promotes intercultural understanding. By engaging with local communities, participating in traditional festivals, and experiencing authentic cuisine and art forms, travelers gain insights into different ways of life. This promotes respect, appreciation, and tolerance for diverse cultures, ultimately fostering a more inclusive and interconnected world.
Economic Growth: Heritage tourism has a positive impact on local economies. It creates job opportunities in sectors such as accommodation, transportation, and hospitality. Heritage sites and attractions also generate revenue through entrance fees, supporting the preservation and maintenance of these sites. Additionally, heritage tourism stimulates spending by visitors on local businesses, such as restaurants, shops, and craft markets, further contributing to economic growth.
Preservation of Heritage: By generating interest and demand, heritage tourism plays a vital role in the preservation and conservation of historical sites, cultural traditions, and natural landscapes. Income generated from tourism can be invested in restoration projects, maintenance efforts, and ongoing research. This ensures that future generations can continue to enjoy and learn from these valuable heritage resources.
Community Empowerment: Heritage tourism provides opportunities for local communities to showcase their traditions, crafts, and cultural practices. By actively participating in the tourism industry, communities can take pride in their heritage, preserve their unique identities, and benefit economically. This empowers local communities to be active participants in the preservation and promotion of their heritage, fostering a sense of ownership and pride.
Environmental Conservation: Many heritage sites are also natural landscapes, encompassing diverse ecosystems and biodiversity. Heritage tourism encourages sustainable practices and raises awareness about the importance of environmental conservation. By promoting responsible tourism, destinations can minimize the impact on fragile ecosystems, protect endangered species, and preserve the natural beauty for future generations.

These benefits highlight the significant positive impact of heritage tourism on individuals, communities, and destinations. By engaging in heritage tourism, we not only gain personal enrichment but also contribute to the preservation and celebration of our diverse and remarkable global heritage.

Challenges in Heritage Tourism Development

While heritage tourism offers numerous benefits, it is not without its challenges. The development and management of heritage tourism sites and experiences can be complex and require careful consideration. Here are some of the key challenges faced in heritage tourism development:

Preservation and Conservation: The preservation and conservation of heritage sites and artifacts require ongoing resources and expertise. Insufficient funding, lack of maintenance, and natural disasters pose a significant threat to the longevity and integrity of these sites. Balancing tourism demands with the need for preservation can be a delicate and challenging task.
Sustainable Management: Managing the influx of tourists while maintaining the authenticity and integrity of the heritage site can be challenging. Overcrowding and inadequate infrastructure can lead to environmental degradation, loss of cultural value, and impact on local communities. Striking a balance between tourist numbers, infrastructure development, and preserving the essence of the heritage site is crucial.
Community Engagement and Benefits: Involving local communities in the planning, management, and benefits of heritage tourism is essential. However, there can be challenges in ensuring that local communities have a say in decision-making processes and receive equitable economic benefits. Balancing tourism impacts with the needs and aspirations of local communities is necessary for sustainable and inclusive heritage tourism development.
Balancing Commercialization and Authenticity: The commercialization and mass tourism associated with heritage sites can sometimes compromise their authenticity and cultural value. The pressure to cater to tourist demands and maximize profits can lead to the dilution of the genuine experience and loss of cultural significance. Finding a balance between commercial viability and maintaining the authentic essence of the heritage site is a persistent challenge.
Political Stability and Conflict: Political instability, conflicts, and wars can severely impact heritage tourism. Historical sites and cultural practices may be damaged or destroyed in such situations, rendering them inaccessible or unsafe for visitors. Ensuring political stability and resolving conflicts are fundamental to preserving and promoting heritage tourism.
Accessibility and Infrastructure: Inadequate transportation, accommodation, and infrastructure can limit the accessibility of heritage sites, particularly in remote or less developed areas. Improving infrastructure, including transportation links, visitor facilities, and accommodations, is crucial for attracting tourists and ensuring a positive experience.

Addressing these challenges requires collaboration between government bodies, local communities, tourism organizations, and relevant stakeholders. By adopting sustainable practices, engaging in community partnerships, and prioritizing heritage preservation, we can overcome these challenges and promote responsible and inclusive heritage tourism.

Sustainable Practices in Heritage Tourism

Sustainable practices are essential in heritage tourism to ensure the long-term preservation of cultural and natural heritage, minimize negative impacts, and create a positive and enriching experience for both visitors and host communities. Here are some key sustainable practices in heritage tourism:

Conservation and Restoration: Prioritizing the conservation and restoration of heritage sites and structures is vital. This involves using sustainable materials and techniques that respect the historical and cultural integrity of the site. Long-term preservation plans should be put in place to ensure the ongoing care and maintenance of the heritage assets.
Educational Interpretation: Providing accurate and engaging educational interpretation of heritage sites allows visitors to gain a deeper understanding and appreciation for their cultural and historical significance. Interpretive signage, guided tours, and interactive exhibits can enhance the visitor experience and foster a sense of connection to the heritage site.
Community Involvement: Engaging local communities in the planning, management, and benefits of heritage tourism is crucial. This can be achieved through partnerships and collaborations, involving community members as guides, artisans, and storytellers. Empowering local communities helps preserve their cultural traditions and ensures that the benefits of tourism are shared equitably.
Visitor Management: Implementing sustainable visitor management practices is essential to prevent overcrowding, minimize negative environmental impacts, and preserve the visitor experience. This can include measures such as limiting visitor numbers, implementing timed entry systems, and creating designated paths and viewing areas to protect sensitive ecosystems and cultural heritage.
Sustainable Transportation: Promoting sustainable transportation options can help reduce the carbon footprint of heritage tourism. Encouraging visitors to use public transportation, offering shuttle services, and promoting cycling and walking tours not only minimize environmental impact but also enhance the visitor experience by allowing them to immerse themselves in the destination.
Supporting Local Enterprises: Encouraging visitors to support local businesses, including accommodations, restaurants, and craft markets, can contribute to the economic sustainability of the destination. Highlighting locally sourced products, promoting fair trade practices, and providing opportunities for local artisans to showcase and sell their crafts can help generate economic benefits for the host community.
Environmental Stewardship: Promoting environmental stewardship involves raising awareness among visitors about the importance of conserving natural resources, reducing waste, and respecting the natural environment. Implementing waste management systems, promoting recycling, and encouraging responsible use of water and energy resources are key steps in reducing the environmental impact of heritage tourism.

By implementing these sustainable practices, heritage tourism can be a positive force for the preservation of cultural heritage, the empowerment of local communities, and the enhancement of visitor experiences. It is vital to strike a balance between economic development, visitor satisfaction, and the long-term sustainability of our valuable heritage resources.

Case Studies of Successful Heritage Tourism Projects

Several heritage tourism projects around the world have successfully preserved, promoted, and revitalized cultural and historical sites. These case studies exemplify the positive impact of heritage tourism on local communities, economies, and the overall conservation of our global heritage:

Machu Picchu, Peru: Machu Picchu is an iconic archaeological site and a UNESCO World Heritage site. The Peruvian government, in collaboration with international organizations, has implemented sustainable practices to manage the influx of visitors while preserving the integrity of the site. Measures such as visitor limits, guided tours, and waste management systems have helped protect the fragile ecosystem and ensure an authentic experience for visitors.
Angkor Wat, Cambodia: Angkor Wat, a magnificent temple complex in Cambodia, has seen a significant increase in visitors in recent years. The local authorities have implemented a community-based tourism model that involves training local villagers as guides, providing employment opportunities, and supporting community projects. This approach has not only enhanced the visitor experience but also empowered local communities to actively participate in the preservation and promotion of their heritage.
The Historic Center of Florence, Italy: The historic center of Florence, renowned for its Renaissance art and architecture, has implemented strict regulations on building renovations and urban planning to preserve the architectural integrity of the city. The city government has collaborated with local businesses to promote sustainable tourism, encourage responsible visitor behavior, and protect the unique cultural heritage of Florence.
Hoi An, Vietnam: The ancient town of Hoi An in Vietnam has successfully preserved its traditional architecture and cultural heritage. The local government has implemented pedestrian-only zones, limiting vehicular traffic in the town center to preserve its unique character. Hoi An has also established programs to support local artisans and traditional craft industries, creating economic opportunities and ensuring the transmission of traditional skills to future generations.
Tikal National Park, Guatemala: Tikal National Park, home to the ancient Mayan city of Tikal, has introduced sustainable tourism practices to protect the natural and cultural significance of the site. Strict visitor management measures, including limited daily visitor numbers, designated trails, and trained guides, have minimized the impact on the archaeological and natural resources. Income generated from tourism has been reinvested in local communities to support education and conservation efforts.

These case studies demonstrate that successful heritage tourism projects are based on a combination of sustainable practices, community engagement, and proactive conservation efforts. By learning from these examples, destinations can strive to create a harmonious balance between tourism development and heritage preservation.

Future Trends in Heritage Tourism

The future of heritage tourism promises exciting developments and trends that will shape the way we experience and engage with our global heritage. Here are some key future trends in heritage tourism:

Technology Integration: Technology will play a significant role in enhancing the visitor experience in heritage tourism. Virtual and augmented reality will allow visitors to immerse themselves in virtual reconstructions of historical sites, bringing the past to life. Mobile applications and interactive guides will provide personalized and interactive experiences, offering engaging narratives and historical context to enhance understanding.
Sustainable and Responsible Practices: The focus on sustainability and responsible tourism will continue to grow in heritage tourism. Travelers will put more emphasis on supporting destinations that prioritize environmental preservation, social inclusivity, and cultural sensitivity. Destinations will implement sustainable practices such as renewable energy use, waste reduction, and community-based tourism to minimize negative impacts and create positive outcomes.
Community Empowerment: Future heritage tourism will increasingly focus on empowering local communities. Rather than being passive spectators, visitors will actively participate in cultural exchanges, interactions, and learning experiences offered by local communities. Visitors will contribute to community-based projects, support local artisans, and engage in cultural activities to foster a deeper connection with the destination.
Culinary and Food Tourism: Culinary and food tourism will continue to gain prominence in heritage tourism. Travelers will seek authentic culinary experiences, exploring traditional recipes, local ingredients, and dining in heritage buildings. Food-related festivals, cooking classes, and farm-to-table experiences will become popular, enabling visitors to engage with local food traditions and support local producers.
Cross-cultural Experiences: With the advancement of transportation and communication, heritage tourism will increasingly facilitate cross-cultural exchanges. Travelers will seek authentic interactions with local communities, fostering mutual understanding, appreciation, and respect for diverse cultures. Homestays, cultural immersion programs, and community-led tours will allow for meaningful cross-cultural experiences beyond traditional tourist attractions.
Heritage Tourism for Sustainable Development: Heritage tourism will be recognized as a powerful tool for sustainable development, particularly in rural and less-developed areas. Governments and organizations will invest in heritage preservation, infrastructure development, and capacity building to enhance the economic, social, and environmental benefits of heritage tourism for local communities.

The future of heritage tourism is marked by a commitment to sustainability, community empowerment, and the preservation of our global heritage. With advancements in technology, a growing focus on responsible practices, and a desire for immersive and authentic experiences, the future of heritage tourism holds great promise for both travelers and destinations.

Heritage tourism offers a rich and immersive experience that allows us to connect with the past, appreciate diverse cultures, and protect our global heritage for future generations. As we have explored throughout this article, heritage tourism holds immense significance, providing educational, cultural, and economic benefits to both visitors and host communities.

From exploring ancient ruins and historical landmarks to engaging with local traditions and natural landscapes, heritage tourism allows us to learn from the past, celebrate cultural diversity, and foster sustainable practices. By preserving and promoting heritage sites, we can ensure that the stories of our ancestors continue to be told, and the immense value of our shared heritage is recognized and appreciated.

However, heritage tourism also presents its fair share of challenges, from ensuring sustainable practices and community involvement to balancing commercialization with authenticity. It is essential for destinations to address these challenges by adopting responsible and sustainable approaches that prioritize the preservation of cultural heritage, the empowerment of local communities, and the protection of the natural environment.

Looking ahead, future trends in heritage tourism show great promise. Technology integration will enhance the visitor experience, while sustainability and responsible practices will become increasingly important. Community empowerment, cross-cultural exchanges, and culinary experiences will shape the way we engage with heritage tourism, creating more meaningful and authentic connections between travelers and local communities.

As individuals, travel enthusiasts, and authorities involved in tourism development, we have a collective responsibility to ensure the preservation, appreciation, and sustainable growth of heritage tourism. By embracing heritage tourism, we contribute to the protection of our global heritage, promote intercultural understanding, empower local communities, and foster a more sustainable and inclusive tourism industry.

Let us continue to explore, learn, and celebrate our diverse heritage through responsible and immersive heritage tourism, creating lasting memories and leaving a positive impact on the destinations we visit.

Privacy Overview
Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

eTravel.com
Car Rentals
Travel Inspiration
Write For Us

What is Heritage (Historical) Tourism?

What is Heritage tourism?

Countries famous for historical tourism.

Category: Travel Industry

Save my name, email, and website in this browser for the next time I comment.

Get the best deals and helpful tips from eTravel.com

Skip to global NPS navigation
Skip to the main content
Skip to the footer section

Exiting nps.gov

Heritage travel.

What is it that inspires our zeal for travel? And how do our explorations by planes, trains, and automobiles affect the planet?

Heritage travel (sometimes called cultural tourism) sparks our curiosity. The National Trust for Historic Preservation describes it as “traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present.” 1 In other words, we seek new places to learn about the past and each other.

Travel can be a big step in understanding different cultures, which in turn builds empathy and connects us to our global community. 1.“[Preservation Glossary] Today’s Word: Heritage Tourism,” National Trust for Historic Preservation, https://savingplaces.org/stories/preservation-glossary-todays-word-heritage-tourism#.YJftArVKhPY

The Role of Curiosity

Our curiosity plays a big part in fueling our desire to travel. Many of us continually seek out new information and experiences – a desire fulfilled by heritage travel. Curiosity and exploration are intertwined. In fact, according to the 2017 Curio Collection (a scientific study funded by Hilton Hotels about what drives travel trends), 73% of adults claimed that travel was their preferred method of expressing their curiosity.

When we give ourselves permission to indulge our curious mind, our brains feel pleasure and happiness. When we explore, we often experience joy and learn through the process.

Virtual Travel

Can we recreate this zest for exploration through virtual travel? And why should we consider taking more virtual “trips”? You could explore even more!

Think about a historic place you’ve visited. How did it change your perspective about the past? The present? Having a broader awareness of how important these places are can help us all to preserve these places. But what about places we’ve never been to? Not everyone will visit Independence Hall in Philadelphia, where the Founding Fathers signed the Declaration of Independence. However, most of us would agree that the building should be preserved. We can recognize the intrinsic historic and cultural value of a place without having to visit in person.

Virtual travel comes in handy when we recognize we might not ever visit a place. While some of us are committed to visiting every National Park and Historic Site ( kudos to you folks! ), the rest of us might not get around to it all, considering there are over 400 units of the National Park Service! Most of us face the very real constraints of time and money, yet that doesn’t impede dour love for historic places. Virtual travel is a way to feed our heads and hearts without emptying our pocketbooks.

Virtual travel also will help you reduce your carbon footprint. Our choices make a difference. Every individual has opportunities to work toward a more sustainable future. Get involved! If you want a fun way to think about this, check out this Carbon Footprint Activity .

Exploring online can be an ideal way to learn feed our curiosity. Here we offer a few ways for you to do just that! Below you’ll find a few ways to explore. To think more deeply about a specific place important to you and how it’s changed over time, check out the Discovery Journal If you’re interested in traveling in the footsteps of great American figures, discover our “Places of…” series. You’ll also find featured travel itineraries to virtually explore by geographic region and theme.

Walk in the (virtual) footsteps of important American figures and discover places associated with their lives.

Give in to your curiosity and delve more deeply into a place.

Heritage Travel Itineraries

Travel historic sites in Detroit and learn about the city's music history.

Explore stories, places, and people of the Amana Colonies - an American Utopia.

Discover more itineraries based on geographic region and theme.

Last updated: July 14, 2021

Real Places, Real World

Heritage and Tourism

Cite this chapter.

Duncan Light

3460 Accesses

11 Citations

If we consider heritage as the contemporary process through which human societies engage with, and make use of, their pasts (Harvey, 2001; Smith, 2006), then tourism is a well-established part of this process. People have long been intrigued and fascinated by the past and have been drawn to make their own visits to places of historic resonance. History-based tourism was well established by the nineteenth century, but increased dramatically in the second half of the twentieth century, so that it is now one of the most popular and globally widespread forms of special interest tourism. Moreover, tourism now represents the most conspicuous way in which history and the past are appropriated and commodified for economic gain in contemporary societies (see Chapter 29 on Heritage in Consumer Marketing, this volume) and heritage tourism is a major economic activity in almost all countries of the world. For this reason it is not inappropriate to talk of a heritage tourism industry (cf. Hewison, 1987), which comprises a diverse range of actors from the public, private and voluntary sectors along with authorizing institutions operating at a range of levels from the local to the supra-national. The management of heritage tourism is an increasingly professionalized activity, supported by numerous specialist training courses, and this has given rise to a new generation of professional heritage managers. As a discrete form of tourist demand and practice, heritage tourism has also been the focus of academic scrutiny for more than four decades, and there is now an academic journal ( The Journal of Heritage Tourism ) dedicated to this activity.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Available as PDF
Read on any device
Instant download
Own it forever
Available as EPUB and PDF
Durable hardcover edition
Dispatched in 3 to 5 business days
Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Unable to display preview. Download preview PDF.

Bærenholdt, J., Haldrup, M., Larsen, J. and Urry, J. (2004) Performing Tourist Places (Aldershot: Ashgate).

Google Scholar

Bagnall, G. (2003) ‘Performance and Performativity at Heritage Sites’, Museums and Society , 1(2), 87–103.

Bauman, Z. (2007) Consuming Life (London: Polity).

Billig, M. (1995) Banal Nationalism (London: Sage).

Breathnach, T. (2006) ‘Looking for the Real Me: Locating the Self in Heritage Tourism’, Journal of Heritage Tourism , 1(2), 100–20.

Article Google Scholar

Chapman, A. and Light, D. (2011) ‘The “Heritagisation” of the British Seaside Resort: The Rise of the “Old Penny Arcade”’, Journal of Heritage Tourism , 6(3), 209–26.

Coleman, S. and Crang, M. (eds) (2002) Tourism: Between Place and Performance (Oxford: Berghahn).

Corner, J. and Harvey, S. (eds) (1991) Enterprise and Heritage: Crosscurrents of National Culture (London: Routledge).

Crang, M. (1994) ‘On the Heritage Trail: Maps of and Journeys to Olde Englande’, Environment and Planning D: Society and Space , 12(3), 341–55.

Crouch, D. (2004) ‘Tourist Practices and Performances’ in A. A. Lew, C. M. Hall and A. M. Williams (eds) A Companion to Tourism (Oxford: Blackwell), pp. 85–96.

Chapter Google Scholar

Crouch, D. (2010) ‘The Perpetual Performance and Emergence of Heritage’ in E. Waterton and S. Watson (eds) Culture, Heritage and Representation: Perspectives of Visuality and the Past (Aldershot: Ashgate), pp. 57–71.

Edensor, T. (1997) ‘National Identity and the Politics of Memory: Remembering Bruce and Wallace in Symbolic Space’, Environment and Planning D: Society and Space , 15(2), 175–94.

Edensor, T. (2001) ‘Performing Tourism, Staging Tourism: (Re)producing Tourist Space and Practice’, Tourist Studies , 1(1), 59–81.

Franklin, A. (2003) Tourism: An Introduction (London: Sage).

Book Google Scholar

Hannam, K. and Knox, D. (2010) Understanding Tourism: A Critical Introduction (London: Sage).

Harrison, R. and Hughes, L. (2010) ‘Heritage, Colonialism and Postcolonialism’ in R. Harrison (ed.) Understanding the Politics of Heritage (Manchester: Manchester University Press), pp. 234–69.

Harvey, D. C. (2001) ‘Heritage Pasts and Heritage Presents: Temporality, Meaning and the Scope of Heritage Studies’, International Journal of Heritage Studies , 7(4), 319–38.

Heritage Lottery Fund (2010) Investing in Success: Heritage and the UK Tourism Economy (London: Heritage Lottery Fund).

Hermann, I. (2011) ‘Battleless Battlefields: A Discussion of Cold War Tourism in Britain’ in M. Kozak and N. Kozak (eds) Sustainability of Tourism: Cultural and Environmental Perspectives (Cambridge: Cambridge Scholars Publishing), pp. 314–29.

Hewison, R. (1987) The Heritage Industry: Britain in a Climate of Decline (London: Methuen).

Hewison, R. (1991) ‘The Heritage Industry Revisited’, Museums Journal , 90(2), 31–4.

Higgenbotham, G. (2012) ‘Seeking Roots and Tracing Lineages: Constructing a Framework of Reference for Roots and Genealogical Tourism’, Journal of Heritage Tourism , 7(3), 189–203.

Light, D. (1995) ‘Heritage as Informal Education’ in D. T. Herbert (ed.) Heritage, Tourism and Society (London: Mansell), pp. 117–45.

Light, D. (2000) ‘Gazing on Communism: Heritage Tourism and Post-communist Identities in Germany, Hungary and Romania’, Tourism Geographies , 2(2), 157–76.

Lowenthal, D. (1985) The Past Is a Foreign Country (Cambridge: Cambridge University Press).

Lumley, R. (1994) ‘The Debate on Heritage Reviewed’ in R. Miles and L. Zavala (eds) Towards the Museum of the Future (London: Routledge), pp. 57–69.

MacCanneli, D. (1989) The Tourist: A New Theory of the Leisure Class , 2nd edn (New York: Schocken Books).

McCain, G. and Ray, N. M. (2003) ‘Legacy Tourism: The Search for Personal Meaning in Heritage Travel’, Tourism Management , 24(6), 713–17.

Meethan, K. (2001) Tourism in Global Society: Place, Culture, Consumption (Basingstoke: Palgrave).

Merriman, N. (1991) Beyond the Glass Case: The Past, the Heritage and the Public in Britain (Leicester: Leicester University Press).

Middleton, V. (1990) ‘Irresistible Demand Forces’, Museums Journal , 90(2), 31–4.

Munt, I. (1994) ‘The “Other” Postmodern Tourism: Culture, Travel and the New Middle Classes’, Theory, Culture and Society , 11(3), 101–23.

Palmer, C. (1999) ‘Tourism and the Symbols of Identity’, Tourism Management , 20(3), 313–21.

Palmer, C. (2003) ‘Touring Churchill’s England: Rituals of Kinship and Belonging’, Annals of Tourism Research , 30(2), 426–45.

Park, Hyung-yu (2010) ‘Heritage Tourism: Emotional Journeys into Nationhood’, Annals of Tourism Research , 37(1), 116–35.

Park, Hyung-yu (2011) ‘Shared National Memory as Intangible Heritage: Re-imagining Two Koreas as One Nation’, Annals of Tourism Research , 38(2), 520–39.

Poria, Y., Butler, R. and Airey, D. (2003) ‘The Core of Heritage Tourism’, Annals of Tourism Research , 30(1), 238–54.

Poria, Y., Butler, R. and Airey, D. (2004) ‘Links between Tourists, Heritage, and Reasons for Visiting Heritage Sites’, Journal of Travel Research , 43(1), 19–28.

Prentice, R. (1993) Tourism and Heritage Attractions (London: Routledge).

Sheller, M. and Urry, J. (2004) Tourism Mobilities: Places to Play, Places in Play (London: Routledge).

Smith, L. (2006) Uses of Heritage (London: Routledge).

Smith, L. (2012) ‘The Cultural “Work” of Tourism’ in L. Smith, E. Waterton and S. Watson (eds) The Cultural Moment in Tourism (London: Routledge), pp. 210–34.

Smith, L., Waterton, E. and Watson, S. (eds) (2012) The Cultural Moment in Tourism (London: Routledge).

Smith, M. K. (2009) Issues in Cultural Tourism Studies , 2nd edn (London: Routledge).

Thomas, C. J. (1989) ‘The Roles of Historic Sites and Reasons for Visiting’ in D. T. Herbert, R. C. Prentice and C. J. Thomas (eds) Heritage Sites: Strategies for Marketing and Development (Aldershot: Ashgate), pp. 62–93.

Timothy, D. (2011) Cultural Heritage and Tourism: An Introduction (Clevedon: Channel View).

Timothy, D. J. and Boyd, S. W. (2003) Heritage Tourism (Harlow: Prentice Hall).

Timothy, D. J. and Boyd, S. W. (2006) ‘Heritage Tourism in the 21st Century: Valued Traditions and New Perspectives’, Journal of Heritage Tourism , 1(1), 1–16.

Urry, J. (1990) The Tourist Gaze: Leisure and Travel in Contemporary Society (London: Sage).

Urry, J. and Larsen, J. (2011) The Tourist Gaze 3.0 (London: Sage).

VisitEngland (2011) Visitor Attractions Trends in England 2010, Annual Report (London: VisitEngland). http://www.visitengland.org /insight-statistics/major-tourism-surveys/attractions/Annual_Survey/index.aspx, accessed 11 July 2012.

Wearing, S., Stevenson, D. and Young, T. (2010) Tourist Cultures: Identity, Place and the Traveller (London: Sage).

Wright, P. (1985) On Living in an Old Country (London: Verso).

Download references

You can also search for this author in PubMed Google Scholar

Editor information

Editors and affiliations.

University of Western Sydney, Australia

Emma Waterton ( Associate Professor ) ( Associate Professor )

York St John University, UK

Steve Watson ( Professor ) ( Professor )

Copyright information

About this chapter

Light, D. (2015). Heritage and Tourism. In: Waterton, E., Watson, S. (eds) The Palgrave Handbook of Contemporary Heritage Research. Palgrave Macmillan, London. https://doi.org/10.1057/9781137293565_9

Download citation

DOI : https://doi.org/10.1057/9781137293565_9

Publisher Name : Palgrave Macmillan, London

Print ISBN : 978-1-349-45123-4

Online ISBN : 978-1-137-29356-5

eBook Packages : Palgrave History Collection History (R0)

Share this chapter

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

Publish with us

Policies and ethics

Find a journal
Track your research

Take advantage of the search to browse through the World Heritage Centre information.

Share on social media

Unesco social media, what is world heritage.

World Heritage is the designation for places on Earth that are of outstanding universal value to humanity and as such, have been inscribed on the World Heritage List to be protected for future generations to appreciate and enjoy. Places as diverse and unique as the Pyramids of Egypt, the Great Barrier Reef in Australia, Galápagos Islands in Ecuador, the Taj Mahal in India, the Grand Canyon in the USA, or the Acropolis in Greece are examples of the 1007 natural and cultural places inscribed on the World Heritage List to date.

Click here to learn more about World Heritage.

UN Tourism | Bringing the world closer

Ethics, culture and social responsibility.

Global Code of Ethics for Tourism
Accessible Tourism

Tourism and Culture

Women’s Empowerment and Tourism

share this content

Share this article on facebook
Share this article on twitter
Share this article on linkedin

The convergence between tourism and culture, and the increasing interest of visitors in cultural experiences, bring unique opportunities but also complex challenges for the tourism sector.

“Tourism policies and activities should be conducted with respect for the artistic, archaeological and cultural heritage, which they should protect and pass on to future generations; particular care should be devoted to preserving monuments, worship sites, archaeological and historic sites as well as upgrading museums which must be widely open and accessible to tourism visits”

UN Tourism Framework Convention on Tourism Ethics

Article 7, paragraph 2

This webpage provides UN Tourism resources aimed at strengthening the dialogue between tourism and culture and an informed decision-making in the sphere of cultural tourism. It also promotes the exchange of good practices showcasing inclusive management systems and innovative cultural tourism experiences .

About Cultural Tourism

According to the definition adopted by the UN Tourism General Assembly, at its 22nd session (2017), Cultural Tourism implies “A type of tourism activity in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions/products in a tourism destination. These attractions/products relate to a set of distinctive material, intellectual, spiritual and emotional features of a society that encompasses arts and architecture, historical and cultural heritage, culinary heritage, literature, music, creative industries and the living cultures with their lifestyles, value systems, beliefs and traditions”. UN Tourism provides support to its members in strengthening cultural tourism policy frameworks, strategies and product development . It also provides guidelines for the tourism sector in adopting policies and governance models that benefit all stakeholders, while promoting and preserving cultural elements.

Recommendations for Cultural Tourism Key Players on Accessibility

UN Tourism , Fundación ONCE and UNE issued in September 2023, a set of guidelines targeting key players of the cultural tourism ecosystem, who wish to make their offerings more accessible.

The key partners in the drafting and expert review process were the ICOMOS International Cultural Tourism Committee and the European Network for Accessible Tourism (ENAT) . The ICOMOS experts’ input was key in covering crucial action areas where accessibility needs to be put in the spotlight, in order to make cultural experiences more inclusive for all people.

This guidance tool is also framed within the promotion of the ISO Standard ISO 21902 , in whose development UN Tourism had one of the leading roles.

Download here the English and Spanish version of the Recommendations.

Compendium of Good Practices in Indigenous Tourism

The report is primarily meant to showcase good practices championed by indigenous leaders and associations from the Region. However, it also includes a conceptual introduction to different aspects of planning, management and promotion of a responsible and sustainable indigenous tourism development.

The compendium also sets forward a series of recommendations targeting public administrations, as well as a list of tips promoting a responsible conduct of tourists who decide to visit indigenous communities.

For downloads, please visit the UN Tourism E-library page: Download in English - Download in Spanish .

Weaving the Recovery - Indigenous Women in Tourism

This initiative, which gathers UN Tourism , t he World Indigenous Tourism Alliance (WINTA) , Centro de las Artes Indígenas (CAI) and the NGO IMPACTO , was selected as one of the ten most promising projects amoung 850+ initiatives to address the most pressing global challenges. The project will test different methodologies in pilot communities, starting with Mexico , to enable indigenous women access markets and demonstrate their leadership in the post-COVID recovery.

This empowerment model , based on promoting a responsible tourism development, cultural transmission and fair-trade principles, will represent a novel community approach with a high global replication potential.

Visit the Weaving the Recovery - Indigenous Women in Tourism project webpage.

Inclusive Recovery of Cultural Tourism

The release of the guidelines comes within the context of the International Year of Creative Economy for Sustainable Development 2021 , a UN initiative designed to recognize how culture and creativity, including cultural tourism, can contribute to advancing the SDGs.

UN Tourism Inclusive Recovery Guide, Issue 4: Indigenous Communities

Sustainable Development of Indigenous Tourism

The Recommendations on Sustainable Development of Indigenous Tourism provide guidance to tourism stakeholders to develop their operations in a responsible and sustainable manner within those indigenous communities that wish to:

Open up to tourism development, or
Improve the management of the existing tourism experiences within their communities.

They were prepared by the UN Tourism Ethics, Culture and Social Responsibility Department in close consultation with indigenous tourism associations, indigenous entrepreneurs and advocates. The Recommendations were endorsed by the World Committee on Tourism Ethics and finally adopted by the UN Tourism General Assembly in 2019, as a landmark document of the Organization in this sphere.

Who are these Recommendations targeting?

Tour operators and travel agencies
Tour guides
Indigenous communities
Other stakeholders such as governments, policy makers and destinations

The Recommendations address some of the key questions regarding indigenous tourism:

Download PDF:

Recommendations on Sustainable Development of Indigenous Tourism
Recomendaciones sobre el desarrollo sostenible del turismo indígena, ESP

UN Tourism/UNESCO World Conferences on Tourism and Culture

The UN Tourism/UNESCO World Conferences on Tourism and Culture bring together Ministers of Tourism and Ministers of Culture with the objective to identify key opportunities and challenges for a stronger cooperation between these highly interlinked fields. Gathering tourism and culture stakeholders from all world regions the conferences which have been hosted by Cambodia, Oman, Türkiye and Japan have addressed a wide range of topics, including governance models, the promotion, protection and safeguarding of culture, innovation, the role of creative industries and urban regeneration as a vehicle for sustainable development in destinations worldwide.

Fourth UN Tourism/UNESCO World Conference on Tourism and Culture: Investing in future generations. Kyoto, Japan. 12-13 December 2019 Kyoto Declaration on Tourism and Culture: Investing in future generations ( English, French, Spanish, Arabic, Russian and Japanese )

Third UN Tourism/UNESCO World Conference on Tourism and Culture : For the Benefit of All. Istanbul, Türkiye. 3 -5 December 2018 Istanbul Declaration on Tourism and Culture: For the Benefit of All ( English , French , Spanish , Arabic , Russian )

Second UN Tourism/UNESCO World Conference’s on Tourism and Culture: Fostering Sustainable Development. Muscat, Sultanate of Oman. 11-12 December 2017 Muscat Declaration on Tourism and Culture: Fostering Sustainable Development ( English , French , Spanish , Arabic , Russian )

First UN Tourism/UNESCO World Conference’s on Tourism and Culture: Building a new partnership. Siem Reap, Cambodia. 4-6 February 2015 Siem Reap Declaration on Tourism and Culture – Building a New Partnership Model ( English )

UN Tourism Study on Tourism and Intangible Cultural Heritage

The first UN Tourism Study on Tourism and Intangible Cultural Heritage provides comprehensive baseline research on the interlinkages between tourism and the expressions and skills that make up humanity’s intangible cultural heritage (ICH).

UNWTO Study on Tourism and Intangible Cultural Heritage

Through a compendium of case studies drawn from across five continents, the report offers in-depth information on, and analysis of, government-led actions, public-private partnerships and community initiatives.

These practical examples feature tourism development projects related to six pivotal areas of ICH: handicrafts and the visual arts; gastronomy; social practices, rituals and festive events; music and the performing arts; oral traditions and expressions; and, knowledge and practices concerning nature and the universe.

Highlighting innovative forms of policy-making, the UN Tourism Study on Tourism and Intangible Cultural Heritage recommends specific actions for stakeholders to foster the sustainable and responsible development of tourism by incorporating and safeguarding intangible cultural assets.

UN Tourism Study on Tourism and Intangible Cultural Heritage

UN Tourism Study
Summary of the Study

Studies and research on tourism and culture commissioned by UN Tourism

Tourism and Culture Synergies, 2018
UN Tourism Study on Tourism and Intangible Cultural Heritage, 2012
Big Data in Cultural Tourism – Building Sustainability and Enhancing Competitiveness (e-unwto.org)

Outcomes from the UN Tourism Affiliate Members World Expert Meeting on Cultural Tourism, Madrid, Spain, 1–2 December 2022

UN Tourism and the Region of Madrid – through the Regional Ministry of Culture, Tourism, and Sports – held the World Expert Meeting on Cultural Tourism in Madrid on 1 and 2 December 2022. The initiative reflects the alliance and common commitment of the two partners to further explore the bond between tourism and culture. This publication is the result of the collaboration and discussion between the experts at the meeting, and subsequent contributions.

Relevant Links

3RD UN Tourism/UNESCO WORLD CONFERENCE ON TOURISM AND CULTURE ‘FOR THE BENEFIT OF ALL’

Photo credit of the Summary's cover page: www.banglanatak.com

Toggle navigation
Explore Themes
Document Library
Visualisation Gallery
Methodology
Data for Sustainable Development - UIS Blog
Training and Workshops
UNESCO website

Cultural heritage

Cultural heritage includes artefacts, monuments, a group of buildings and sites, museums that have a diversity of values including symbolic, historic, artistic, aesthetic, ethnological or anthropological, scientific and social significance. It includes tangible heritage (movable, immobile and underwater), intangible cultural heritage (ICH) embedded into cultural, and natural heritage artefacts, sites or monuments. The definition excludes ICH related to other cultural domains such as festivals, celebration etc. It covers industrial heritage and cave paintings.

Source definition

UNESCO Institute for Statistics, 2009 UNESCO Framework for Cultural Statistics

Get IGI Global News

All Products
Book Chapters
Journal Articles
Video Lessons
Teaching Cases

Shortly You Will Be Redirected to Our Partner eContent Pro's Website

eContent Pro powers all IGI Global Author Services. From this website, you will be able to receive your 25% discount (automatically applied at checkout), receive a free quote, place an order, and retrieve your final documents .

What is Heritage Tourism

Global Perspectives on Strategic Storytelling in Destination Marketing

Related Books View All Books

Handbook of Research on Dissecting and Dismantling Occupational Stress in Modern Organizations

Related Journals View All Journals

IMAGES

19+ Discovered Heritage Tourism in India Must Visit Once
PPT
Five reasons why heritage tourism is important
Heritage tourism by g 2
Presentation on planning for cultural heritage tourism
HERITAGE TOURISM AT MALACCA

VIDEO

Heritage Tourism Lesson 1 : Introduction
Heritage Tourism: Introduction, Concepts and Current Issues

COMMENTS

Heritage tourism
Heritage tourism. Cultural heritage tourism is a form of non-business travel whereby tourists engage with the heritage, tangible and intangible, moveable and immovable, of a region through activities, experiences, and purchases which facilitate a connection to the people, objects, and places of the past associated with the locations being ...
Heritage Tourism
Each year, millions of travelers visit America's historic places. The National Trust for Historic Preservation defines heritage tourism as "traveling to experience the places, artifacts, and activities that authentically represent the stories and people of the past and present." A high percentage of domestic and international travelers participate in cultural and/or heritage activities ...
Heritage Tourism
Yet this definition encompasses two, often competing, motivations. Heritage tourism is both a cultural phenomenon through which people attempt to connect with the past, their ancestors, and their identity, and it is an industry designed to profit from it. Another question surrounds the source of the "heritage" in heritage tourism.
What Is Heritage Tourism
Definition of Heritage Tourism. Heritage tourism is a form of travel that focuses on visiting places of historical, cultural, or natural significance. It involves exploring destinations that possess tangible and intangible heritage, allowing travelers to connect with the past and gain a deeper understanding of a place's identity and ...
What is Heritage (Historical) Tourism?
Historical or heritage tourism means traveling with the primary purpose of exploring the history and heritage of a place. It may mean simple sightseeing of renowned historical architecture, visiting local museums that document the past through artifacts, art, and literary remains, or even something as quaint as sampling authentic historical ...
World Heritage and Sustainable Tourism Programme
World Heritage partnerships for conservation. Ensuring that World Heritage sites sustain their outstanding universal value is an increasingly challenging mission in today's complex world, where sites are vulnerable to the effects of uncontrolled urban development, unsustainable tourism practices, neglect, natural calamities, pollution, political instability, and conflict.
Heritage Tourism
By definition, heritage tourism is collaboration between conservationists and commercial promoters. In heritage tourism, our goal is to harness people's fascination and sense of connection to the past and turn it into a commodity. It is often an uneasy association because the motives of these respective groups are not always compatible.
Journal of Heritage Tourism
Tourism based on living traditions, built heritage resources, and intangible culture is one of the most pervasive forms of tourism. It involves many different resources, and people's motivations for visiting are manifold (McKercher and du Cros 2014; Timothy 2011).Many places depend almost entirely upon the cultural past for their tourism-based economies, resulting in many political, social ...
Heritage Travel
Heritage travel (sometimes called cultural tourism) sparks our curiosity. The National Trust for Historic Preservation describes it as "traveling to experience the places, artifacts and activities that authentically represent the stories and people of the past and present." 1 In other words, we seek new places to learn about the past and ...
Heritage Tourism
Heritage and Economy. G.J. Ashworth, in International Encyclopedia of Human Geography, 2009 Heritage as Tourism Industry. Heritage tourism is not only a special case of a heritage industry but its numerical and economic importance has generated special management and scientific and political attention. Tourism treats much heritage as a zero-cost, freely accessible, flexible, and inexhaustible ...
Cultural and heritage tourism: an introduction: Journal of Heritage
Cultural and heritage tourism continues to boom as one of the most prevalent and popular forms of tourism today. In recent decades, a proliferation of articles and books have appeared on the horizo...
Heritage and Tourism
Abstract. If we consider heritage as the contemporary process through which human societies engage with, and make use of, their pasts (Harvey, 2001; Smith, 2006), then tourism is a well-established part of this process. People have long been intrigued and fascinated by the past and have been drawn to make their own visits to places of historic ...
PDF CH 3 Heritage Tourism new
2 Heritage tourism sites in Nacogdoches that are used in this thesis include the Sterne-Hoya House, the Nacogdoches Train Depot, the Old Stone Fort Museum, Millard's Crossing Historic Village, the downtown historic district, the Nacogdoches Railroad Depot Museum, Stephen F. Austin State University, and the East Texas Research Center.
Making sense of heritage tourism: Research trends in a maturing field
This essay examines several emerging research trends in the field of heritage tourism. These trends, including experiential connections with heritage, blurred boundaries between tourisms, more accurate portrayals of the commodified past and technological advancements, demonstrate a precipitous growth in heritage tourism scholarship that focuses more on experience, identity, stewardship, place ...
What Is Heritage Tourism?
Heritage Tourism: Create a Personalized Travel Experience. Heritage tourism is traveling to understand the cultures and places of the past—including those of your ancestors. Here's how to make heritage tourism the ultimate vacation! One of the best ways to understand history—including your family history—is to go to a place where you ...
PDF HERITAGE TOURISM Guidebook
Heritage tourism is one of the fastest-growing segments of the tourism industry. It is widely believed that heritage tourism can successfully help preserve resources while boosting local economies by generating jobs, new businesses and tax dollars. However, little information exists about heritage tourism development, such as who should
(PDF) CULTURAL AND HERITAGE TOURISM
Cultural and Heritage Tourism is a tool of economic development that achieves. economic growth through attracting visitors from outside a host community, who. are motivated wholly or in part b y ...
What is World Heritage?
World Heritage partnerships for conservation. Ensuring that World Heritage sites sustain their outstanding universal value is an increasingly challenging mission in today's complex world, where sites are vulnerable to the effects of uncontrolled urban development, unsustainable tourism practices, neglect, natural calamities, pollution, political instability, and conflict.
(PDF) The core of heritage tourism
Heritage tourism is a journey where the purpose of the trip is to see or witness heritage ceremonies and enriches, strengthen faith. The research result on the effect of Tourist's motivation on ...
Tourism and Culture
This webpage provides UN Tourism resources aimed at strengthening the dialogue between tourism and culture and an informed decision-making in the sphere of cultural tourism. It also promotes the exchange of good practices showcasing inclusive management systems and innovative cultural tourism experiences.. About Cultural Tourism. According to the definition adopted by the UN Tourism General ...
Heritage
Cultural routes are a composite set of heritage sites that refer to historical routes of human communication. As key products of cultural tourism, they provide visitors with rich cultural experiences across regions. We systematically review reports and studies related to the tourism development of 38 cultural route cases worldwide, with a special focus on their distribution, typology, planning ...
Cultural heritage
Definition. Cultural heritage includes artefacts, monuments, a group of buildings and sites, museums that have a diversity of values including symbolic, historic, artistic, aesthetic, ethnological or anthropological, scientific and social significance. It includes tangible heritage (movable, immobile and underwater), intangible cultural ...
What is Heritage Tourism
Heritage tourism is a niche subset of tourism and relates to visiting centuries old cultural and heritage sites such as spiritual places, forts, monuments, battlegrounds, industrial and geographical sites, and also to experience authentic cultural activities and appreciate the contributions made by our past civilizations.
Heritage Tourism: A Question of Definition
Heritage tourism is defined as a subset of cultural tourism, where the primary motive for the visit is dependent on the characteristics of the place as perceived by tourists in terms of their own ...

Advisory Council on Historic Preservation

Heritage Tourism

Heritage in Tourism

Organizing Heritage Tourism

Conflict as Cultural Heritage

Built Heritage and Tourism

Postwar Heritage Tourism

Made or Experienced?

Further Reading

This Feature Is Available To Subscribers Only

What Is Heritage Tourism

Introduction

Definition of Heritage Tourism

Historical Significance of Heritage Tourism

Different Types of Heritage Tourism

Benefits of Heritage Tourism

Challenges in Heritage Tourism Development

Sustainable Practices in Heritage Tourism

Case Studies of Successful Heritage Tourism Projects

Future Trends in Heritage Tourism

What is Heritage (Historical) Tourism?

What is Heritage tourism?

Get the best deals and helpful tips from eTravel.com

Exiting nps.gov

The Role of Curiosity

Virtual Travel

Heritage Travel Itineraries

Real Places, Real World

Heritage and Tourism

Access this chapter

Editor information

Copyright information

About this chapter

Download citation

Share this chapter

Share on social media

UN Tourism | Bringing the world closer

Tourism and Culture

share this content

About Cultural Tourism

Recommendations for Cultural Tourism Key Players on Accessibility

Compendium of Good Practices in Indigenous Tourism

Weaving the Recovery - Indigenous Women in Tourism

Inclusive Recovery of Cultural Tourism

UN Tourism Inclusive Recovery Guide, Issue 4: Indigenous Communities

Sustainable Development of Indigenous Tourism

Download PDF:

UN Tourism/UNESCO World Conferences on Tourism and Culture

UN Tourism Study on Tourism and Intangible Cultural Heritage

UN Tourism Study on Tourism and Intangible Cultural Heritage

Studies and research on tourism and culture commissioned by UN Tourism

Outcomes from the UN Tourism Affiliate Members World Expert Meeting on Cultural Tourism, Madrid, Spain, 1–2 December 2022

Relevant Links

Cultural heritage

Source definition

What is Heritage Tourism

Related Books View All Books

Related Journals View All Journals

IMAGES

VIDEO

COMMENTS