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Gulmarg Bowl

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Ranjit Sagar Lake (Basholi)

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Welcome to the Department of Tourism

The department of tourism, j&k is the main developmental, promotional and regulatory arm of the j&k government. tourism sector is the prime driver of the economy of jammu & kashmir. as such, the department of tourism has a significant role to prepare and project the ut of j&k as a preferred tourist destination in the country. the department has two provincial directorates one each at jammu and srinagar and tourist offices at all tourist resorts of the ut. in addition, there are 6 promotional offices outside the ut, one each at new delhi, mumbai, ahmadabad, hyderabad, chennai and kolkata.. besides there are 20 area specific tourism development authorities in ut each headed by a chief executive officer, actively involved in harnessing the tourism potential and creation of tourist infrastructure in the areas of their operation..

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  • Notifications
  • Issuance of Work Orders to Telecom Service Internet/Service Providers in connection with "10th International Yoga Day" Celebrations.
  • Celebrarion of International Yoga Day on 21st June 2024 (1)
  • Deputation of officers for Organizing a 2-Day J&K Tourism Development Workshop at SKICC on 26th-27th June 2024
  • Celebrarion of International Yoga Day on 21st June 2024
  • Handover/Take over of Ashoka Hotel at Gulmarg.
  • Initiation of Regular Departmental Action against Shri Tufall Ahmad Matoo, then Chief Executive officer. Pahalgam Development Authority (now retired), Shri Bashir Ahmad Magray, the Khilafwazi Officer, Pahalgam Development Authority and Shri Fayaz Ahmad Saka, the Helper (Incharge Khilafwarzi Officer) Pahalgam Development Authority (Verification No.ABP-22/2011.
  • Grant of the G P Fund withdrawal (NON-Refundable) in favour of Mufti Mohammad Farid Ud Din (JKAS) Secretary Royal Springs Golf Course Srinagar
  • Constotution of committee to Review Actions and Settlement of Liabilities under Swadesh Darshan 1.0 Scheme
  • Constitution of committee for exemption of change of land use in respect of propertoes of Tourism Department
  • Cyber Jaagrookta Diwas (CJD)-training of officers/officiais thereof nomination of Nodal officer thereof
  • Initiation of Regual Departmental Action against Shri Ghulam Nabi Bhat then Khiafwarzi Inspector, Sonamarg Devrlopment Authority (Verification No. SLK-41/2013)
  • Participation of JK Tourism in Stakeholders" Conference on River Cruise Tourism on 03.05.2024 in New Dehi
  • Tour programme of Mr Amitabh Kant India s G20 Sherpa to visit Srinagar from 21-24 May 2024.
  • Accord of Administrative Approval with respect to SANJY works
  • Wed in India Expo- Deputation of officers thereof
  • Nomination of Nodal Officers to handle Unlawful content information activities in Cyber Space, as per provisions of the act law administered by the appropriate government
  • Permission to avail Earned Leave ( Under LTC) in favour of Mr. Arshad Hussain Bhat Under Secretary Tourism Department
  • Simplifiction of Registration under Tourist Trade Act, 1978-82-11-Reconstition of Commottee thereof.
  • Rebuttal of fake false news - Nomination of Nodal officer regrding.
  • Construction of tracks leading to shri Amarnathji cave-Advance Drawal Authorization release of funds under Capex Budget 2024-25 thereof
  • Payment of Compensatory Levles to MOEF &CC-advance drawal of funds therof
  • HandoverTake-over of official records related to Hygam Ningli Tarzoo Tourism Development Authority
  • Condemnation of Vehicle of Dodhpathri Development Authority
  • Constitution of Committee for handing taking over of assets of the project Integrated Development of Hazratbal Shrine sanctioned under PRASAD
  • Familiarization Tour( Fam Tour) in jammu and Kashmir.
  • Constitution of Technical Inspection Committee for Ski Drag Lift Gulmarg.
  • Construction of tracks leading to Shri Amarnathji Cave-Advance Drawl Authorization/release of funds under Capex Budget 2023-24 thereof
  • Standard Operating Procedure (SOP) for adhering to timelines Prescribed for verfication of character and Antecedents-Nominiation of Nodal Officer regarding
  • Three (3) day Jammu & Kashmir Development Conference 2024
  • Accord of administrative approval to the Installation of vertical lift from Peerkho station of Jammu Ropeway project to Mubarak Mandi Heritage complex at an estimated cost of Rs. 25.07 Crore
  • Accord of Administrative Approval for Maintenance of class 9 road from Ranga Morh to Domail and Maintenance and improvement of food tracks from Domail and Chandanwari ti Shri Amarnathji Holy Cave.
  • Grant of earned leave in favour of Mr Malik Wasem Ahmad Deputy Director Tourism Recreation DTK, alongwith Station Permission
  • Simplification of Registration under Tourist Trade Act 1978/1982/2011- Reconstitution of committee thereof
  • Procurement of pick up Van for sanitation by Sonamarg Development Authority advance drawal of funds thereof
  • Release of Matching Share of Grants to Jawahar Institute of Mountaineering & Winter Sports (JIM&WS) Pahalgam (JKUT)
  • Station leaving permission in favour of Mr Shamim Kraipak Deputy Manager SKICC
  • Initiation of RDA Aganist Shri Muhammad Shafi Kakroo Then Dy Director tourism Kashmir (Registration Registration)
  • Permission to avail Earned Leave (under LTC) in favour of Ms Heena Mumtaz Head Assistants Tourism Department
  • Grant of Extension in Earned leave in favour of Shri Gh.Jeelani Zargar (JKAS) CEO Lolab Bangus Tourism Drangyari Development Authority
  • Constitution of Committee for Solarisation of Government Buildings in the Department of Tourism
  • Absorption of 145 Employees of Hotal Corporation of India Limited (HCIL) working at centaur Lake View Hotel Srinagar in Jammu and Kashmir Tourism Development Corporation Ltd. Jammu and Kashmir Cable Car Corporation Ltd and Sher-i-Kashmir International Convention Centre Srinagar
  • Consttitution of UT-Level Committee For various competitions organized by the Ministry of Tourosm Government of India
  • Transfer and Posting
  • Purchase of 4 x4 Pick-up Van for sanitation at Sonamarg
  • Grant of twenty-five (25) days earned leave in favour of Shri Gh. Jeelani Zargar, JKAS CEO Lolab Bangus Tourism Drangyari Development Authority
  • Simplification of Registration under Tourist Trade Act 1978 1982 2011 Constitution of Committee thereof
  • Nomination Change of nomination of Nodal Officer to function as Chief Data Office for the Administrative Department in the UT 0f J&K
  • Permission to avail Earned leave ( Under LTC) in favour of Mr Fayaz Ahmad Sheen Assistant Accounts Officer
  • Delegation of Drawing and Disbursing powers in favour Accounts Officer Kashmir golf Course Srinagar
  • Engagement of PMU Unit in Tourism Department for Consultancy Services Advance drawal thereof
  • Grant of Earned Leave in favour Shri Ghalib Mohi-Ud-Din ShahCEO Aharbal Tourism Development Authority
  • Participation of J&K Tourism in OTM Mumbai on 8th February to 10th February 2024
  • Nomination of Nodal Officer for the purpose of referral of vacancies to the Recruiting Agencias
  • Grant of earned leave in fovour of Mr. Ahsan-ul-Haq Chisti, Deputy Director Tourism, Kashmir alongwith Station Permission.
  • Minutes of the Senior Selection Committee (SSC) meeting of SKICC held under the chairmanship of Secretary Tourism on 02.11.2023
  • Particpation of J&K Tourism in Bharat Parv-2024
  • Committee for selection J&K Tourism s under Challenge based Destinations Developments sub scheme under Swadesh Darshan 2.0
  • Assihnment of Additional Charge to Mr Reheel Ahmad Bhat Statistical Assistant Aharbal Tourism Development Authority
  • (Corrigendum to Government order No 126-JK(TSM) of 2023) Participation of JK Tourism in 14th Coventions India Conclave CIC from 7th 9th December 2023 at Mahatma Mandir Convention and Exhibition centre Gandhinagar Gujarat to Promote J&K as MICE destination
  • Exchange of Huts at Pahalgam between Directorate of Tourism Kashmir and JK Tourism Development Corporation
  • Committees for Selection J&KTourism s proposals under various schemes and competitions.
  • (Corrigendum to Government order No 133-JK(TSM) of 2023) Constitution of project Evealuation committe for hiring project management Unit PMU for providing consultancy services to the Department of Tourism Jammu and Kashmir
  • Release of funds as non- Recurring Share of JKUT to Jawahar Institute of Mountaineering & winter Sports JIM&WS Pahalgam J&K for the financial year 2022 23 & 2023 24 under Grant-in Aid
  • Participation of J&K Tourism in Bharat Parv 2024
  • Condemnation of Vehicle of J&K Tourism Development Corporation
  • Grant of G P Fund withdrawal Non Refundable in favour of Bilal Khurshid Chief Exective Officer Yousmarg Dev Authority
  • Travel for LIFE Case study Competition. Government Order
  • Constitution of a Committee for verification of liabilities incurred by JKTDC.
  • Accord of Administrative Approval
  • Grant of G P Fund withdrawal Non-Refundable in favour of Mr Bakshi Javid Hamayun Director SkICC
  • Construction of trachs leading to Shri Amarnathji cave-Advance Drawi Authorization release of funds under capex Budget 2023-24 thereof
  • Participation of JK Tourism in 15th Annual Convention at Statue of Unity Gujarat from December 16th to 19th 2023
  • Constitution of Committee for Development/updation of JK Tourism Website
  • Assigning of additional charge of Legal matters of J&K Cable Car Corporation Ltd
  • Participation of JK Tourism in 14th Coventions India Conclave CIC from 7th 9th December 2023 at Mahatma Mandir Convention & Exhibition centre, Gandhinagar,Gujarat to Promote J&K as MICE destination
  • Kapil Dev Grant Thornton Invitational 2023
  • Participation of Jk tourism in IITM Hyderabad Scheduled to be Held Ist to 3rd December 2023
  • Deputation of Shri Javid Hamayun Bakshi, Director SKICC to Puri.
  • Participation of JK Tourism in IITM pune is scheduled to be Held W e f 24th to 26 November 2023
  • Participation of J&K Tourism in the International Film Festival of India being Held in Goa from 20th 24 Novembar 2023
  • Repatriation of Ms Anjani Raina Head Assistant to Directorate of Tourism Jammu
  • Grant of Earned leave in favour of Shri Romin Ahmad Sheikh JKAS CEO Verinag TDA
  • Deputation of Civil Engineering staff to JK Cable Car Corporation Ltd.
  • Assigning of the charge
  • Amrit Kalash Yatra
  • Nomination of Departmental Vigilance Officer DVO, in SKICC.
  • Accord of Administrative Approval.
  • Revised Accord of Administrative Approval for Development of Mansar circuit under Comprehensive Mansar Rejuvenation Development plan Phase-1.
  • Assigning of DDO Powers.
  • Participation of JK Tourism in IITM Mumbai w-e-f 12th - 14th October, 2023.
  • Condemnation of Vehicles of JK Tourism Development Corporation.
  • Release of funds under Capex Budget for the year 2021-22
  • Construction of SkL Lift at Sonamarg-advance withdrawal thereof.
  • Installation of Drag Lifts of Gulmarg near Kongdoori.
  • 17/12/2021 - OWP No. 555/2017 titled Gh. Hussain Wani Vs State of J&k and Ors - Constitution of Fact Finding Committee
  • 13/12/2021 - Adjustment of Civil Engineers
  • 10/12/2021 - Sanction of Advance drawal
  • 09/12/2021 - Construction of Yatri Niwas of Chanderkote District Ramban by Shri Amarnath Ji Shrine Board - Authorization / release of funds under CAPEX 2021-22
  • 08/12/2021 - Assignment of Additional Charges
  • 03/12/2021 - Assignment of Additional Charges to Junior Engineers (Civil)
  • 03.01.2024 - Following of procedure laid down in Secretariat Manual Regarding Creation of Files
  • 24/03/2022 - Implementation of Business and citizen Reform Action Pan in Jammu and kashmir UT under Mandatyes of Ease of Doing Business and Ease of Living
  • 15/12/2021 - Fixation of tariffs for various services/facilites provided by the registered Tourist traders to the tourists for the year 2021-2022 & 2022-2023
  • Description of News 1 goes here - DD-MM-YYYY

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  • Hill Stations
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Jammu and Kashmir is situated in the northern most part of the India. Kashmir provides a series of a little inferior rigorous adventure sports, such as Water Skiing, on Srinagar's Dal and Nagin Lakes, a popular in the valley. Water trekking is considered to enjoyment anyone wanting to explore the valley in a boat. A Gondala, commonly known as Shikara, takes tourists along a five-day way along rivers and lakes located within the valley. In Kashmir trout fishing is additional water sport and fishing period in the summer. Ladakh provides very large chances for undertaking adventure process amidst landscapes of breathtaking, coarsed beauty. The main famous and best usual among these are trekking , mountaineering and river-rafting . Jammu and Kashmir is situated in the northernmost part of India. The beautiful valley of Kashmir boasts of a many attractive gardens to the city of Srinagar. The gardens in Kashmir count in a group the best picnic mark for the tourists. If you really go to Kashmir, make definite to include at least one Kashmir garden in your route of a journey. Rivers, snowcapped mountains, serene rivers, sprawling valleys, beautiful plateaus and various other places make Jammu and Kashmir an marvelous lovely and attractive, as a result many tourists come here to enjoy the beauty of the nature. Formally laid out lawns, vibrant flower beds, earthward fountains, surrounded by the vista of Dal lake in front of them, the gardens in Kashmir are charming and delectable. Find your next online. Search and compare the whole market to find your next Hotel Cancun.

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Gulmarg is a town, a hill station, a popular skiing destination and a notified area committee in Baramula district in the Indian state of Jammu and Kashmir. The town is within the Himalayas.

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Katra is a small town in Reasi district of the Indian state of Jammu and Kashmir situated in the foothills of the Trikuta Mountains, where the holy shrine of Vaishno Devi is located.

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Pahalgam is a town and a notified area committee in Anantnag district of the Indian state of Jammu & Kashmir. It is a popular tourist destination, and every year, many tourists visit Pahalgam.

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Patnitop is a hilltop tourist location in Udhampur district in Jammu and Kashmir state of India on National Highway 1A 112 km (70 mi) from Jammu on the way from Udhampur to Srinagar.

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Sonamarg is a hill station in Ganderbal district in the Indian state of Jammu and Kashmir. Sonamarg gives rise to The Three Sisters (Kashmir). It is a popular tourist destination

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Srinagar is the summer capital of the Indian state of Jammu and Kashmir. It lies in the Kashmir Valley, on the banks of the Jhelum River, a tributary of the Indus.

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Of all the places to visit in Jammu, the revered shrine of Vaishno Devi near Katra certainly stands at the top position. A visit to the shrine is experiential as well as equally sought after for religious experiences.

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Shri Amarnath Shrine Board (SASB) announced that the annual pilgrimage (Yatra) to the Holy Cave Shrine of Shri Amarnathji shall commence on 2nd July, 2015, on the auspicious day of Purshotam Purnima as per the Hindu Calendar

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BSF, which was raised on 1st Dec 1965, is guarding the borders with a commitment to promote a sense of security among the public, has diversified its role in order to contain insurgency in J & K and North-East.

TESTIMONIALS :

"What actually i was expecting about Kashmir,in real it is Millions of times more enjoyable place.If anybody want to get experience of Live Heaven,then there is no such example of Heaven except Kashmir."

The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of Overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the State.

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Directorate of Tourism, Jammu

The Department of Tourism, Jammu and Kashmir is the main developmental arm of the Government of Jammu and Kashmir for overall planning and upgradation of Tourism in different parts of the State.

Over the years promotion of Tourism in Jammu region has been gaining focused attention, especially in the wake of immense potential in pilgrim sector. This being the motivating factor, Jammu and Kashmir Government had bifurcated the Directorate of Tourism on regional basis, as a consequence of which a separate Directorate of Tourism was carved out for Jammu Province in 1996. Since then under the control and superintendence of the Adminstrative Department, efforts are being made to raise infrastructure and take all possible steps to promote tourism on modern lines. In view of the above, Infrastructure development assumes greater significance for attracting tourists. Therefore,this aspect is being given priority attention by Directorate of Tourism Jammu. The Directorate is trying to promote tourism in such a way that pilgrim influx to Shri Mata Vaishno Devi, is diverted to other places of attraction. If this is achieved, optimally, tourism in Jammu will get a big fillip, as the number of pilgrims in recent times has already surged to manyfolds. For luring them to stay put in the region, this directorate is taking various steps to ascertain that the peripheral destinations are fully equipped with infrastructure and facilities on modern lines. Apart from tapping pilgrim tourists, the Directorate is endeavouring to make adventure and sports tourism attracted for targetted people. The Mughal road has opened up vistas for the border districts of Rajouri and Poonch. These will be harnessed optimally alongside tradional tourism destinations across the region. Sudh Mahadev, Budda Amarnath, Shiv Khori, Shahdra Sharief and Nangali Sahib are also serving as complements to the attractions of the region. For achieving desired and time bound results Establishment, Planning, M&W, Finiance/Accounts and Publicity sections of this Directorate are putting in guided and best possible efforts. The RTI and Personal Sections of the Directorate are equally important, which gets focused attention.

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Service Industry has been growing in leaps and bounds over the years and has become substantial contributor to the world economies. J&K being no exception, service sector contributes more than 50% to the GDP of J&K. And amongst industries trades falling in the service sector tourism takes the lead by contributing 8% to the economy of J&K. Tourism industry holds a promise vis-à-vis Kashmir not only in terms of contribution towards GDP but addressing the major challenge of unemployment. The idea had been on the minds for quite a time to have a progressive, dynamic, and a transparent group that helps to bring in a change in the overall working in the industry by trying to first and the foremost mutual trust between various players working in the industry. Thus, JK Tourism Council was born, the only local body in J&K representing Travel & Tourism private sector and its associated industries. We will work towards bringing in the desired change in the industry by research, collaboration, innovation, and use of technology. While our consistent aim and commitment would be having the industry at par with the global standards of professionalism, but our endeavor will remain to promote local culture our vibrant history with strong focus to save our ecology and environment by promoting ecofriendly and sustainable tourism practices. No doubt it is quite and ask and looks too challenging but the pledge of our learned & experienced team with never to quit approach will try to deliver on that has been pledged to.

  • Research based work
  • Ecology and Climate
  • Innovations with technological interventions
  • Collaborations
  • Policy Making
  • Training and Development
  • Sustainable and eco-friendly tourism
  • To integrate with all major and minor stake holders (Hoteliers /Transporters /Pony Service provides/Guest House boat owners/Shikara wallas /Handicrafts and other service providers
  • Safe guard the business establishments of all service providers
  • Encouraging all services providers to attain all the necessary time skill development trainings for igniting new passions and inspiring incredible growth
  • To provide the hassle free services to all incoming tourists with best of our support
  • All of our incoming tourists should choose to stay involved with us even after there services end and the surely should become the good will ambassadors
  • Bridging the gaps between End user ( Tourists ) ,the service provider and the Govt. Authorities
  • Our organizations will always persuade and encourage government institutions for trying to develop best amenities and facilities required for the tourists to ensure their satisfaction by fulfilling their expectations

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Jammu and kashmir, himachal pradesh, dharamshala, uttarakhand, things to do.

In J&K, there are many adventerous places to visit such as Trekking, Hiking, Paragliding, Gondols etc.

History & Heritage

The heritage sites include Hindu temples, a Buddhist site, and a tomb along with many forts.

Lakes & Waterfall

Surrounded by some sweet and soothing foliage, these pretty waterfalls are a sight for sore eyes.

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Brimming with devotees of all religions, the pilgrimage places of J&K are wondrous creations.

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Jammu -> Bahu-Mahamaya-Peerkho Temple

Vaishno devi -> bhawan-bhairo temple, gulmarg -> kongdori to gulmarg, patnitop -> sanget to patnitop.

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Govt to spend rs 2,000 crore to upgrade tourist infrastructure, trial run of luxury boat underway in jhelum river, places to visit in jammu and kashmir, trending aspect, rafting is a sport in which rafters use an inflatable raft to race with other teams., the feeling of vertigo disappears and allows you to see everything from above., like the venetian gondolas, they are a cultural symbol of kashmir..

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Dream jammu.

Jammu and kashmir is my Dream place in india.Me and my friends group going to Enfield bike. natural beauty and very cold. controlled bike speed because some roads are slippery. Many security problem areas.

Tourist to Jammu

This place is a fablous place in world.Jammu is also known as the paradise of world .Its the nature beauty . Take care you take warm clothes because on jammu , there is minus degree celcius temprature.Its a best place for tour.Enjoy it.

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Jammu and Kashmir Tourism Logo PNG Vector

Jammu and kashmir tourism logo png vector, transparent logo and icon in png, svg formats..

Jammu and Kashmir Tourism Logo PNG Vector

  • Information: Jammu and Kashmir Tourism Logo PNG Vector
  • Type: Brand
  • Format: SVG
  • Software: Adobe Illustrator

Government Azad Jammu and Kashmir (AJK) Logo PNG Vector

J&K Tourism Logo

J&K Tourism logo

About J&K Tourism Logo

The J&K Tourism logo is a travel logo made up of around 1 different colors.

The J&K Tourism logo is quite a simple logo made up of just one shape, it consists of just 1 rectangle.

We have pulled the following text out of the logo: NW Q ISM TOURISM .

The J&K Tourism logo is a Travel, J&K and Tourism logo.

Basic Colors

We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.

Advanced Colors

We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.

The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.

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Kashmir reader, unprecedented tourist influx in j&k in last few years: lg.

By KR Desk on 10:55 am June 27, 2024 No Comment

Unprecedented tourist influx in J&K in last few years: LG

Says There’s Roughly 300% Year-On-Year Increase In Foreign Sightseers

Srinagar: Lieutenant Governor Manoj Sinha addressed ‘J&K Tourism Development Conclave’, organized by J&K Tourism Department, in Srinagar today. In his address, the Lt Governor extended his felicitations to the esteemed members from industry, film, trade and travel management agencies. He highlighted the efforts of the UT Administration to develop a sustainable tourism model to build J&K as one of the most popular tourist attractions in the world. “We have witnessed unprecedented growth post Covid pandemic and roughly 300% YoY (Year-on-Year) increase in foreign tourists. Greater efforts and attention were paid to new policies, conducive environment, stimulus for the tourism industry and new experiences and value creation for year-round employment,” the Lt Governor said. At the Conclave, the Lt Governor shared the impressive strides of J&K’s Tourism sector and emergence of Jammu Kashmir on the global tourism map. “Under the guidance of Hon’ble Prime Minister Shri Narendra Modi, the new era in J&K has created international interest while also encouraging domestic tourists to visit J&K. This transformation is enriching local communities and helping us to build a modern tourism industry,” the Lt Governor said. He said, the increase in domestic tourist arrivals is a testament to the strength and potential of our holistic approach for the development of tourism sector and developing partnership between industry and communities for growth of associated business activities and employment. The Lt Governor gave valuable suggestions on important segments to boost tourism sector and transform the socio-economic condition of the stakeholders. He called for collective efforts from experts and industry leaders to explore the potential of adventure, border & heritage tourism, offbeat destinations, golf, bird-watching and agro-tourism in Jammu Kashmir. Destination weddings can also become a key driver for the growth of the tourism sector of Jammu Kashmir, he said. The Lt Governor emphasised on chalking out a strategic roadmap to facilitate maximum private investment in tourism and hospitality sector. After decades, Bollywood has returned to the valley. The Competitive Film policy has created a vibrant film ecosystem in the UT. Today, Jammu Kashmir has become the most preferred destination for the filmmakers. Experts and our representatives from Film industry must draw a roadmap to realise its full potential, the Lt Governor observed. We must lead the country by ensuring mandatory quality standards through the quality certification mechanism for facilities and resources in the tourism & hospitality sector, the Lt Governor said. The Lt Governor provided valuable inputs on brand-building and promotion of J&K’s tourism sector through innovative marketing, IT and digital tools. In the past few years, we have witnessed unprecedented tourist influx to the UT. Ease of Travel for tourists, high customer value and professional & skilled manpower are some of the areas we must focus on to strengthen this sector, the Lt Governor said. He called for strategic collaborations of administration, community, travel trade and industry players for value addition and enhancing the experience of tourists. The Lt Governor emphasized on time bound implementation of suggestions and inputs received from experts and stakeholders during the conclave. During the two-day Tourism Development Conclave-2024, the participants will deliberate on strategies, development models and innovative approaches to promote sustainable tourism practices in J&K. Prominent personalities associated with the film and entertainment industry including Sh Imtiaz Ali, Sh Vishal Bhardwaj, Sh Kabir Khan and Sh Sanjay Suri are attending the conclave. Sh Amitabh Kant, G20 Sherpa; Sh Rajeev Rai Bhatnagar, Advisor to Lt Governor; Sh Atal Dulloo, Chief Secretary; Ms Yasha Mudgal, Commissioner Secretary Tourism Department, senior officials, industry leaders and various stakeholders were present.

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Unprecedented tourist influx in J&K in last few years: LG added by KR Desk on 10:55 am June 27, 2024 View all posts by KR Desk →

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