tourist information viareggio italy

• Best places to visit in Tuscany
• Accommodation
• Attractions

The beautiful Viareggio has always been a favourite seaside destination for Tuscans. This town in the province of Lucca , with more than 60,000 inhabitants, is known throughout Italy not only for its long beach of fine sand , but also for its Carnival , one of the most important in our country.

People go to Viareggio to relax in the sun on the Versilia coast, to be spoilt and pampered by the numerous services provided by the bathing establishments, to dine at sunset with their feet on the sand, but also to enjoy the nightlife : Viareggio’s nightlife is famous for its bars and discos, its beach parties, and its movida based on aperitifs.

If you have decided that Viareggio will be the destination of your next summer holiday, or simply a relaxing weekend at the seaside, you will discover a lively town full of services, a pedestrian promenade lined with magnificent Art Nouveau buildings, a hotel offer second to none, and of course a beach that is unrivalled in Tuscany in terms of services.

The Viareggio beach

The beach in Viareggio is the main reason why tourists come on holiday here. It is a beach of fine golden sand, fully equipped . The bathing establishments follow one after the other, all of them very beautiful and well-kept, both in appearance and in the services they make available to customers.

Many of them, for example, have a private swimming pool , others organise Pilates or yoga classes on the beach, and still others instead of beach umbrellas have spacious tents that can accommodate entire families.

However, all the bathing establishments in Viareggio provide the basic services : in addition to renting beach umbrellas, deckchairs, and sunbeds, you can take advantage of showers and changing rooms, a sea rescue service, pedalo rental, and a bar.

The free beach on the Viareggio seafront is practically non-existent, except for a narrow strip near the port. Remember that access to the sea is always permitted, but it is strictly forbidden to occupy the foreshore with your towel or plant beach umbrellas, unless you are a customer of the bathing establishments.

Lecciona Beach

South of the town of Viareggio and the port, shared with the resort of Torre del Lago Puccini , is the wide Lecciona beach . It is a completely free beach immersed in nature: behind it there is a dense Mediterranean scrub , which soon turns into a large pine forest traversed by a few footpaths, which then lead to the sea.

The Lecciona beach is the exact opposite of the Viareggio beach, as it is very long and you can even find areas where you will be totally isolated . The beach has no facilities, so bring water and food.

What to do in Viareggio

Viareggio is a very touristy town, where the undisputed protagonists are the sea and the beach . There are not too many things to see of historical interest, monuments or museums of extraordinary importance. Therefore, enjoy the days in the sun, stroll along the seafront, take a trip to the harbour and taste the typical fish dishes of Versilia’s gastronomy.

Viareggio waterfront

Viareggio’s seafront is always crowded with people walking along it, from first light until late at night. It is this area of the city that can be considered the centre , even though it stretches almost two kilometres in length, from the pier to the Principe di Piemonte hotel. Walking up and down the promenade, you can stop and look at the shop windows and boutiques, have a drink at one of the many bars, dine al fresco or simply people-watch.

Parallel to the pedestrian promenade is an extensive cycle path , which leads all the way to Lido di Camaiore and beyond, while across the street are many hotels , some of which are of major importance for Tuscan tourism.

Art Nouveau in Viareggio

Some of the buildings along the Viareggio seafront, including some bathing establishments, are elegant Art Nouveau  constructions from the early 20th century.

Worthy of note are the ‘Gran Caffè Margherita’ and the former ‘Caffè Savoia’, now renamed ‘Caffè liberty’, which hosted some of the most important personalities of the time: Guglielmo Marconi, Ermete Zacconi, Giacomo Puccini and many others.

The splendid ‘Gran Caffè Margherita’ with its unmistakable dome, the city’s exclusive meeting place, still dominates the promenade today, while the ‘Caffè liberty’, protected by the Sovrintendenza ai Beni Culturali e Ambientali, has retained its original structure and decorations. It is still possible to admire the designs, stuccoes, ceiling lights and decorations, all works by Chini.

Viareggio Pier and Harbour

At the end of the pedestrian promenade, south of the town, is the harbour of Viareggio . Take a walk around the Eugenio Guidotti pier , which runs alongside the canal that flows into the sea, stop to look at some beautifully crafted yachts and end the evening with a delicious fresh fish dinner at one of the restaurants that line it.

The port of Viareggio is of primary importance for the town’s economy, including the tourist economy, as boats for daily tourist excursions leave from here, for other locations in Versilia and even for the Cinque Terre.

Viareggio Carnival

Viareggio is famous throughout Italy for being the site of one of the most important carnival events in our country. The Viareggio Carnival attracts tens of thousands of visitors every year, who concentrate on the town’s seafront during the weekends of February and March to admire the enormous allegorical floats that are built over the course of an entire year.

Often inspired by satire, politics or costume events, the Viareggio Carnival floats are made of papier-mâché, and the Viareggio tradition of parading them dates back as far as 1873. But the carnival in Viareggio is much more than that. Parties and festivities accompany the event for its entire duration, and during these days the city’s various districts organise parties, dinners with typical dishes and masked balls, which last for the entire period.

In Viareggio, there are also two institutions linked to Carnival that live for the whole year: they are the Cittadella del Carnevale , Europe’s largest theme park dedicated to masks, composed of 16 hangars inside which the floats are built, and the Museo del Carnevale , which tells the story of this great festival, how it has evolved over the centuries and the way the floats are built.

Viareggio Pine forest

The road running parallel to the Viareggio promenade is Viale Michelangelo Buonarroti , which represents the eastern boundary of the Viareggio pine forest , a veritable green lung completely immersed in the urban fabric of the city, so much so that, in a small way, it is somewhat reminiscent of Manhattan’s Central Park .

In the Viareggio pine forest you can walk, rent bicycles, or have a drink in the numerous kiosks inside. There are also a few restaurants , a children’s train that travels the length and breadth of the park, and the Teatro Estate , an open-air space where plays are performed.

Where to stay in Viareggio

Viareggio is a very traditional seaside destination, and therefore the main forms of accommodation are hotels . There are hotels to suit all tastes and budgets, including two 5-star hotels. Many of them are located directly on the seafront , which proves to be by far the ideal area to stay in Viareggio as you are a stone’s throw from the sea, the pine forest and the shops. As you move inland, prices decrease, and this can be a winning strategy for those who do not have too much budget at their disposal.

Private rentals, in the form of flats , have also developed recently. Bed and breakfasts , on the other hand, are almost absent.

Recommended hotels in Viareggio

How to reach viareggio.

Viareggio is very easy to reach, as it lies at the junction of the A11 Firenze-Mare and A12 Genova-Rosignano Marittimo motorways. From Florence it takes less than an hour, from Pisa only 30 minutes, the same from the centre of Lucca .

Viareggio is also very convenient to reach by public transport, as the town has a very important railway station , which receives regional and intercity trains from the Tuscan coast and hinterland. Trains from Florence depart frequently, and the journey takes about one hour and 30 minutes.

Viareggio Weather

What's the weather at Viareggio? Below are the temperatures and the weather forecast at Viareggio for the next few days.

Where is located Viareggio

Viareggio is located in Versilia, a coastal stretch of the province of Lucca. Located between Lido di Camaiore and Torre del Lago, it can be easily reached from the capital and the rest of the Tuscan coast.

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A Travel Guide to Viareggio on the Italian Riviera

TripSavvy / Christopher Larson

Viareggio is the southernmost Italian Riviera resort on Italy's Mediterranean coast and the largest beach town in Tuscany . Liberty-style buildings housing shops, cafes, and seafood restaurants line its promenade, and there are several good Liberty-style villas, including one built by Puccini, in town.

Although Viareggio was at its peak as a resort in the early to mid-1900s, it's still a top Tuscan town for beaches, seafood, and nightlife. It's also known for holding one of Italy's top carnevale , or mardi gras , festivals.

Attractions in Viareggio

• Beaches : The coast is lined with sandy beaches, most part of privately owned facilities although there is a free beach area in the south part of the city. For a price at the private beach establishments, you get a beach chair and umbrella and use of facilities like changing rooms and restrooms. Most facilities have a snack bar too. The sea is usually calm and good for swimming.
• Promenade: A long seafront promenade lined with shops, cafes, and restaurants runs between the beach and town. The south end has Liberty-style architecture. The promenade is the place to see and be seen, especially during the evening passeggiata .
• Pineta di Ponente: The large pinewood park, just two blocks from the beach, is a good place for walking and escaping the sun.
• Piazza Shelley: One of the town squares is named for English Romantic poet Percy Bysshe Shelley. It's a pretty green space with benches and a bust of Shelley, who drowned off the coast near Viareggio in 1922.
• Villa Paolina: Located near Piazza Shelley, this villa was commissioned by Napoleon's sister in 1822.
• Villa Amore: Located on the main street along the sea, this villa was the first of several Liberty-style villas that were built in the countryside in the early 1900s where Viareggio later developed around them.
• Villino Flore: One of the best examples of Liberty style, this villa was built in 1912.
• Villa Puccini : The composer's last villa, is on Via Belluomini, around the corner from Grand Hotel Principe del Piemonte.
• Museo Cittadella del Carnevale: The Carnival Citadel Museum has an exhibition of floats, masks, carnival postcards, and other memorabilia related to carnevale.

Carnevale in Viareggio

Viareggio holds one of the largest and most celebrated carnival festivals in Italy, drawing more than a million people each year. The famous parade features wildly elaborate floats, many of which are timely commentaries on current political or societal issues.

The parade runs along the seafront promenade and is usually held the three Sundays before carnevale , the day of carnevale (Shrove Tuesday), and the Sunday following. Admission is charged for the parades. Theater, music, masked balls, and other events are held during the carnival season, too. There's even a carnival museum in town.

Where to Stay and Eat

Many hotels are found near the beach and some have rooms with sea views or private beaches. Villa Tina was one of the first Liberty style buildings in Viareggio and the 3-star hotel still has period furniture and decor. Grand Hotel Principe del Piemonte, dating from 1922, is one of the historic hotels and is reminiscent of Viareggio's heyday. Il Principino, on the seafront across the street, was Viareggio's first beach resort built in 1938.

There's a small fishing port in Viareggio and you can expect good seafood made with fresh fish at most restaurants, especially those near the port area. 

How to Get There

Viareggio is on Italy's west coast in the area of Tuscany known as the  Versilia Coast . It's about 20 kilometers north of Pisa and 30 kilometers west of Lucca.

Fortunately, Viareggio is also on the rail line that runs along the coast between Genoa and Rome, which makes it relatively easy to get to by public transit. Alternatively, it's just off the A12 autostrada (toll road) that runs along the coast from the French border. Free parking is available outside the center or there are many paid parking places in town. However, the closest airport is Pisa, about 15 miles away.

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Viareggio Guide: Everything You Need to Know about One of Italy's Favorite Beachtowns in Tuscany?

Updated: May 5, 2022

Tuscany is a multifaceted region with so much to offer. So many of us think of cypress tree-lined gravel roads cutting through rolling green hills with olive trees and row after row of grapevines. Did you know Tuscany also boasts 162 miles of coastline with quaint little resort villages? And Viareggio is one of them. This guide includes restaurants, hotels, and activities that will give you a good start for your visit to the Tuscan seaside.

Viareggio is a seaside town on the north-western coast of Tuscany, in the area known as Versilia. It is the second-largest city in the province of Lucca (Lucca being the largest) and is approximately an hour and 20-minute drive from Florence. Coincidently a train ride clocks in at an hour and 30 minutes and costs as little as 10 euros.

A little bit of history

In the late 15th century Lucca successfully claimed the coastline from Pisa and Genoa. Torre Matilde was built around 1530 to better protect the harbor, its incoming goods from the sea, and its wealthy period of flourishing trades. The Lucchese turned Viareggio into a great port city for Lucca. The beginning of the 17th century saw the town grow in world popularity when the Duchess Maria Luisa di Borbone decided to commission the first sea resort to be built. Many artists and poets followed: Percy B. Shelley (he has a piazza dedicated in his honor), Lord Byron, Manzoni, Puccini, and D’Annunzio enjoyed the beauty of the seaside village.

Most of the town's architecture was lost in the 2nd World War when it took on heavy bombing. Torre Matilde and Palazzo Fanucci Bernardini Mansi (1700) are only a few of the historical buildings that survived. But there are many buildings representing Liberty Architecture (Italian phrase for Art Nouveau) to be enjoyed as you stroll through town. One of the most captivating and wonderful examples of the local liberty architecture is the Gran Cafè Margherita.

You may even enjoy a visit to Villa Paolina - which used to be the Paolina Borghese’s (the sister of Napoleone Bonaparte) summer home, it is now home to the Musei Civici di Villa Paolina (Villa Paolina Civic Museums).

The other event that made Viareggio world famous is its annual Carnevale and it is possibly the most famous in Italy- after the Venice Carnivale of course. This major month-long event attracts a large crowd with street parties day and night, parades of floats, masquerade balls, and festivities of all kinds. The first parade was organized in 1873 by some rich bourgeois to protest, in an ironic way, the high taxes they had to pay. Now the townspeople turn their artistic ways to poking fun at celebrities and politicians. The daytime parades with floats are followed by evening parties called "veglioni colorati" in which everyone dresses in a specific color and according to the announced theme. Sounds like a perfect time for people watching and mingling with everyday Italians!

Finding a room for Viareggio's Carnevale is hard unless you book way in advance. If you miss the event and/or just want to enjoy the resort city without the crowds, you can still get your Carnevale fix by visiting the Carnival Museum inside the Cittadella (the Carnival Town) designed by the architect Francesco Tomassi. (more info below)

Why people come to Viareggio: The beaches

Local beaches bookend the 3km long promenade. In between are more than 15 beach clubs (Bagno, s. Bagni, pl.) where you pay for a spot on the beach with sun loungers and an umbrella. The price of the rental also includes access to the beach club's private showers, bathrooms, changing rooms, and beach bar. NOTE: most of the good sunbed locations (think closest to the water and/or bar) are bought up by season pass holders and reserved all year long regardless of whether the owners are there or not. So please do not think the beach club staff are being mean to tourists by putting them in the back. If you smile and ask politely they will do their best to make you happy.

The town comes alive May 1st when the tourist season starts. I was there at the end of April with no crowds and availability in all hotels that were opened (some don't open until May or June).

One downside to the lack of crowds means the beach clubs aren’t open yet. So if you want to lay on the sand you will have to bring a towel and head to the public beaches. If you are like me and not a fan of sand but want the sun and the sound of the sea waves crashing the rocks or shoreline, head a little farther south past the public beach to the harbor (you can’t miss it). There are two walkways that stretch out to the end of the harbor. Both have wide walls with built-in circular benches large enough to layout on. Of course, the concrete is a lot harder than the sand so choose your spot wisely and enjoy the sun and sea as you prefer.

Thursday is market day in Viareggio where all the shopkeepers bring their products to you. If you want to shop on the promenade (mornings only), you will find souvenirs, clothes, and trinkets in these stalls. If you travel a few blocks inland you will find the neighborhood market (7AM-2PM) where you can find almost anything you can think of. Be sure to wear your walking shoes as it is massive.

Fair warning: as with other international resort towns (think Cabo, South Beach, Ibiza) Viareggio is expensive. But with the right research, flexibility, and some extra walking, you can find what you need at any budget.

Hotel Plaza e de Russie

Piazza Massimo D'Azeglio, 1

Hotel London

Address: Viale Daniele Manin, 16

Grand Hotel Principe di Piemonte (closed from November - May)

Address: Piazza Giacomo Puccini, 1

Gran Cafè Margherita

Address: Viale Regina Margherita 30

Open: Daily 8AM - Midnight

Address: Via Giuseppe Barellai, 13

Closed: Monday-Wednesday

Open: Thursday 7:30-9:45PM

Open: Friday and Saturday 12:30-2:30PM, 7:30-9:30PM

Open Sundays 12:30-2:30PM

Rooftop Eating/Drinking

Address: Via Michele Coppino, 118

Closed: Tuesdays

Open Wednesday - Monday 12:30-2:30PM, 7:30-10PM

La Terrazza Rooftop Bar (closed from November - May)

Open Daily 7-11PM

Carnevale Museum

Address: Via Santa Maria Goretti, 5

Closed Monday and Tuesday

Open Wednesday - Friday 3-7PM

Open Saturdays 9-1PM, 3-7PM

Open Sundays 9-Noon

The Gallery of Modern and Contemporary Art

Address: Palazzo delle Muse, Piazza Giuseppe Mazzini

Open Wednesday - Saturday 3:30-7:30PM

Open Sundays 9:30-1:30PM, 3:30-7:30PM

Worth the walk

Food in the harbor area and farther south are noticeably cheaper than on the promenade. Walk to the south end and enjoy the sunset views from the harbor.

Notable events

February- Carnevale. As I stated above if you plan to stay in the main city center and Promenade area, it is a good idea to book your hotel a year in advance.

August- Italians head to the beach. This means a packed resort town, with lots of congestion. Pack your patience, if you decide to brave the crowds.

If you want to visit Viareggio, but prefer a guided experience, you can join one of my Authentic Tuscany Tours that includes 2 nights in Viareggio.

Let me know if you have been to Viareggio before by posting your thoughts in the Comment section below.

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Viareggio is among the most popular seaside destinations in Versilia and the whole of Tuscany. This elegant village, nestled among the peaks of the Apuan Alps and the long coastline washed by the Ligurian Sea, boasts an Art Nouveau soul that you can explore in all its splendour by walking along the Passeggiata Margherita . Among historic buildings, elegant bars and monuments like the Clock Tower and the Palazzo delle Muse, you can travel back to the 1920s. One of the most renowned examples of Art Nouveau architecture in Viareggio is Villa Argentina , which today hosts exhibitions and concerts.

Other must-sees include the Church of San Paolino , with its stunning mosaic on the façade, and the Basilica of Sant’Andrea , with its meticulous, functional style typical of the Restoration.

The city is closely linked to the traditional Carnival inaugurated in 1873. The statue of Burlamacco , the official mascot of this centuries-old event, welcomes visitors along Viale Regina Margherita. If you want to learn more about the origins of this tradition and its evolution over the past 150 years, we recommend visiting the Carnival Citadel and the Museum of the Carnival of Viareggio .

55049 Viareggio LU, Italia

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• 1 Understand
• 2.1 By train
• 2.2 By plane
• 3 Get around

Viareggio is a smaller city in Tuscany , in Versilia in the province of Lucca in Italy . The city is located on the beautiful Tyrrhenian Sea, and the country surrounding the city is an area of beautiful hills and quaint farm houses.

The town is not very useful to most travellers as the beach is completely private, taken over by members only beach clubs. The town is famous for its carnival Carnivale di Viareggio in a neighboring city Torre del Lago.

The town is gay friendly, and is surrounded by many attractive cities. It is also a less expensive alternative to some surrounding beach towns.

The city is 38 km from Pisa , 28 km from Massa , 48 km from Livorno , and 96 km from Florence .

Viareggio is on the line between Genova and Rome and can be reached by local trains from Pisa (15 minutes) and from La Spezia (1 hour). From Viareggio there is also a very slow line to Lucca (15 minutes), Montecatini (45 minutes), Pistoia (1 hour), Prato (75 minutes) and Florence (90 minutes).

The closest airport is in Pisa . From there it's possible to reach Viareggio by train (at the station Pisa Airport take the train to Pisa centrale and then the regional train to La Spezia with stops in Torre del Lago Puccini and Viareggio) or by bus (in the large square in front of the airport go to the bus stop of Vaibus and take the bus to Torre del Lago and Viareggio; tickets on board). From Florence airport take the bus Vaibus to Lucca, Torre del Lago, Viareggio. The bus stop is in front of the airport, at the beginning of the motorway (tickets on board).

There are bus lines of Vaibus to and from Forte dei marmi, Lucca, Pisa, Florence and Montecatini.

• Viareggio Carnival : . A massive (more than 800,000 participants) pre-Lent carnival featuring parades, fiestas, muscials, and theatrical events from mid-February to early March.  (date needs fixing)
• Centro Giacomo Puccini ( Italian language school ), Via Vespucci 173 , ☏ +39 0584430253 . 09:00-14:00 . For those wishing to learn Italian, Centro Giacomo Puccini offers 2-week sessions for beginners and advanced alike.  
• Tito del Molo is a very good, but pretty expensive restaurant. They have good fish, as do all eateries in the area. Small publics are favorite places to dine in Viareggio, because the people are friendly, and the food is great. A great experience is making a meal of your own of freshly caught fish (catch them yourself) any local will be willing to help you with the fish, and all the fish markets have beautiful, fresh products, as well as meats, cheeses and produce.

When you stay in Viareggio, you can stay in a lot very comfortable hotels.

• Hotel Eur Lido di Camaiore , Viale le Colombo, 175, Lido di Camaiore , ☏ +39 0584 618251 , fax : +39 0584 618253 . Three-star hotel a few hundreds metres away from the sea and the coast line of Versilia, which has 75 bedrooms with private bath, shower and a large swimming pool. The rates change according to the season, as well as the minimum stay.  
• Principe di Piemonte , Piazza Puccini 1. The Principe di Piemonte Hotel is located on the promenade within close proximity to shops, bars and restaurants. 800 metres from the centre of Viareggio.
• Astor Hotel Viareggio , Viale Carducci 54. It fronts to the sea and the most famous Viareggio’s promenade for shopping, nearby the natural pinewoods for free wellness and sport activities.
• [formerly dead link] Hotel Residence Luana , Via Ugo Foscolo 36 , ☏ +39 0584 44238 . Hotel Residence Luana is in the city centre of Viareggio, 200 m from the sea and the beaches, nearby the promenade.  
• B&B Arsella, Via Vespucci, 39 - +39 338 33 68 498 - www.arsellaviareggio.it
• Bed & Breakfast Arsella is between the sea promenade and the West Pinewood Park. Its fantastic position it’a a short walk to the seafront with equipped beach and the most famous esplanade with boutiques, coffee houses and restaurant. As much near is the Pinewood Park, a true green oasis with several entertainments for young and older people (minigolf, tennis club, ballroom, carousels).
• Great day trips can be taken to neighboring Lucca ! Some great trips include going to:
• Guinigi Tower , a tower from the 15th century, at the home of Lucca's leading family. The tower is unique because if its spectacular oaks that grow through the tall structure.
• Duomo di San Martino is the home of Volto Santo (Holy Face) A wooden figure of Christ that is believed to have the actual face of Christ.
• A trip to the ' walls that surrounded the city in the 16th and 19th centuries is always beautiful, but they are paved on top, and a bike trip around the top makes the experience unforgettable.
• Collodi is a beautiful town that is also the birthplace of Pincchio. Pinocchio Park is a must for families with small children, though adults can take tours of the famous villas.

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Visit Viareggio, one of the most popular seaside resorts in Tuscany

Visit Viareggio

Once one of the most glamorous seaside resorts in Italy, Viareggio is still very popular and retains a good deal of the Art Nouveau architecture for which it is well known. It is situated north of Pisa and west of Lucca in northern Tuscany on the Versilia Coast.

Unfortunately Viareggio is also quite expensive, reasonably priced accommodation can be hard to find in high season, and free access to the beaches is pretty much non-existent...

Visiting Viareggio

While Viareggio is still very popular and rather expensive it is no longer the 'destination of the rich' that it was 100 years ago. It is however an attractive resort with the art deco architecture and the long promenade adding a great deal of character.

History of Viareggio

During the second half of the 19th century and early 20th century Viareggio was one of the most elegant and upmarket seaside resorts in Italy, which continued until a large fire destroyed much of the seafront in 1917. A great deal of the destroyed buildings were then replaced with Art Nouveau buildings, an architectural style that was popular at the time.

This history explains the distinctive appearance of the centre of the resort where a reasonable number of the cafes and villas are still in this style.

Stroll along the Passeggiata Margherita - the long promenade that follows the seafront through the town - to see the best examples of the Art Nouveau architecture. The highlight for Art Nouveau enthusiasts is near the Marina end of the Passeggiata around the Gran Caffe Margherita

This beachfront walk is a pleasant way to take your evening promenade, and the center of activity at all times of day or night with a great deal of shops, cafes and restaurants to choose from. Unfortunately views of the sea are rather rare along the promenade since the shops and cafes are between the promenade and the beach.

Hint: if you don't want to pay much for your lunch walk across to the harbour where small boats sell snacks such as chips and fried anchovies!

Italy This Way review: we enjoyed visiting Viareggio, but felt that with a little effort to improve some of the less well maintained buildings and park areas and to add trees and shelter to the long promenade it could be a great deal better...

Viareggio beaches

The beaches in Viareggio are crowded and it is hard to find a free (non-paying) place, but are also sandy, sunny and well maintained - if you tire of the artistic marvels of the great Tuscan cities and need a day where the children can relax Viareggio is probably just what you are looking for!

The main beach is long, sandy, and covered in long rows of brightly coloured parasols, typical of the larger Italian resorts and quite a sight if you have never seen an Italian beach resort: there are literally thousands of neat rows of colourful parasols with two loungers and a small table placed under each of them, and visitors pay to 'rent' the chairs for a day or half a day (typically 10 - 20 euros a day).

There are various other beaches nearby (just outside the town centre) which are rather less expensive - but of course also without the Art Deco architecture and "buzz" of Viareggio town centre.

We found two free beaches in Viareggio. One is a tiny strip of beach at the marina end of the main beach, and the other is an extensive sandy beach if you travel a couple of kilometres to the east of the town, beyond the main harbour and along Viale Europa.

Note: the town tourist map might make you think it is a pleasant walk through a park to reach the main public beach and this is what we set off to do. However it is actually a very long walk, perhaps 2-3 kilometres, quite a long way on a hot day if you are walking with young children! We recommend you drive...

Viareggio Carnival

If sitting on a crowded beach has little appeal to you we recommend you visit Viareggio in the heart of winter! The town is at its most interesting in late January and early February when a popular carnival is held here every Sunday around Shrove Tuesday, with decorated floats that attract crowds from across the region.

Most floats carry enormous papier-maché models of celebrities and politicians, so non-Italians might not recognise many of them, but it is very entertaining all the same.

Attractions nearby

You can follow along a very scenic avenue lined by lime trees and along the edge of a forest just inland from the coast and more beaches and called the Viale dei Tigli - for a few kilometres to the south-east of Viareggio.

From here you can reach the resort and beach at Marina di Torre del Lago Puccini (turn right at the end of the avenue) and the Puccini Villa (turn left at the end of the avenue). The Puccini Villa is is the one time home of the Italian opera composer Puccini and in a pretty lakeside setting on the shores of Lake Massaciuccoli and where you can now visit the villa and a small Puccini Museum.

A little further afield, visitors will all want to visit Pisa but don't forget to allow time to see Lucca as well: just a short distance from Viareggio, Lucca is one of the loveliest medieval towns in Italy.

You can find more local travel ideas in the Lucca guide , and the Tuscany guide .

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• Viareggio, an Overview

Viareggio, along the Versilia Coast

a town with a "liberty" soul

If you are interested in catching the cultural aspect of Viareggio , most of its liberty and historical buildings are located along the above-mentioned promenade, and consequently easily reachable by foot .

One of the most captivating and wonderful examples of the local liberty architecture is the Gran Cafè Margherita : you could stop here for breakfast, a cocktail, lunch or dinner - food and drinks are always simply delicious ... even if they are a bit expensive.  But then you are also paying for the refined, sophisticated ambiance  which will remind you of a country club during the 1920-30’s, when people like the musician Giacomo Puccini or the physician Guglielmo Marconi used to "hang out" at Margherita.

Tower Matilde - dating back to the XVIth century, it was built to protect the city from sea incursions and pirates!  It represents the core of Viareggio; it is located just in front of the first little harbour built in the 1820 and today it is home to many art and cultural exhibitions. Stop and visit both Palazzo Bernardini, built in the 1700's by a prestigious family from Lucca and Palazzo Belluomini, the summer residence built in the 1600's for a well-to-do family from Lucca .

Viareggio has gained its popularity all around the world not only for its Carnival celebrations but also for housing some of the most ancient and peculiar bathing establishments along the Versilia coast: the liberty façade of the Bagno Balena (Whale Bath) is renowned worldwide, together with the Magazzini Duilio 48 and their typical rounded shape.  Many of the bathing establishments are from the early 1920's, though they have been modernized to include showers, pools, restaurants and games for all ages.  A vacation that makes its base around Viareggio will always have easy access to the clear beautiful waters that characterize this area; search here for places to stay in or near Viareggio.

Keeping on walking along the promenade (also known as La Passeggiata ), you’ll bump into the Clock Tower and Piazza Mazzini Palazzo delle Muse and the home to the Viareggio art musem, located right next door, houses more than 3000 works of art. Here many Summer and outdoor events usually take place: in front of the square,  you’ll find the characteristic Burlamacco statue , the universal symbol of the Viareggio Carnival.  First depicted in 1931 by Uberto Bonetti  he used the colors of white and red to recall the colorful summer umbrellas along the beach.

Moving towards the final part of the promenade running alongside the dock, you’ll find the famous Politeama Theatre and if you keep on walking, you reach the lighthouse , a suggestive panoramic point. Gaze upon the blue waters of the Mediterraneostretching in every direction ... it is truly impressive! The harbour is located at the end of the Burlamacca canal and is composed of 6 different darsene - docks - each housing different kinds of boats.

Moving - still on foot - a bit towards the back of the city, Villa Paolina - that used to be the Paolina Borghese’s  (the sister of Napoleone Bonaparte) summer home, it is now home to the Musei Civici di Villa Paolina (Villa Paolina Civic Museums). Maybe you could leave the visit of Villa Paolina  - together with Villa Argentina , another wonderful building to see - on your way back to the station or at the end of your discovery of Viareggio.  

I suggest that you enjoy the outdoors by picnicking under the shadow of the green pinewoods ; Viareggio boasts of two large forest areas- Pineta di Ponente and Pineta di Levante - both offering bike and tandem rentals, bars, gelaterie and tables for enjoying some food or resting a bit.

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Author: Donna Scharnagl

It has been more than 25 years since I took my first steps in Italy and I still haven’t found a good reason to leave.  Between the food, the culture, the history, the art, the landscapes … did I mention the food? I have become a lifelong student. It didn't take long to learn that Italians all have stories that long to be told; stories that paint a picture of how hard work produces character, how life is made of ups and downs and how good it feels to laugh.

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This quaint little beach resort town is located near the coast of the Tyrrhenian Sea and is the second largest city in the province of Lucca, in Tuscany, Italy. This area became popular for its long stretch of beach, back in the 19 th century and since then, the fame and popularity of the town has increased more and more.

Back then, this city was the only way of connecting Lucca to the sea and was hence, used as a seaport. The oldest structure in Viareggio is a military-built tower known as Torre Matilde . It was built to defend the entire district of Lucca in the 16 th century.

Differing views can be found regarding the history of the name of this city. Some records show the name as deriving from the Latin word Via Regis (Kings’ Road), which is in reference to the road that connected Lucca to the beach, where the Torre Matilde stood in defense.

Other views from historians tell us that the name derives from Vicus Regius,’ vicus’ meaning a small inhabited area, and ‘regius’ meaning royal, i.e. a populated area which belonged to the empire.

Viareggio became an independent city in 1820 and the major industries that have flourished within this town include fishery, flower farming and ship building. Accordingly, the area is full of greenery and has beautiful blooms, as well as many shipyards.

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The town’s current status of a beach resort developed since the 19 th century, when the first two resorts were opened, along with a church and a casino, by the government of that time.

With the arrival of the 20 th century, the beaches saw drastic changes and developments and the Passeggiata or promenade was also born during this time. Shops and cafes opened up alongside it, converting this city into the “Pearl of the Tyrrhenian Sea”.

The oldest buildings and hotels within Viareggio still contain elements of architectural style that refer to the Art Deco and Art Nouveau style.

The event that makes Viareggio extremely well-known is its Carnevale (Carnival) held each year since the late 1800s. In this carnival, a parade passes through a boardwalk known as Passeggiata a Mare (The Sea Promenade) and its significant feature, are the giant papier-mâché floats, created specifically for this event.

In the weeks preceding Easter, a variety of events and fairs are held throughout the city including this parade and other activities. The symbol and official mask of the parade is Burlamacco , a clown figure dressed in red and white, designed by Uberto Bonetti in 1930.

The Premio letterario Viareggio Repaci for literature (Viareggio Literary Prize) is a prestigious award for Italian literature that was established in the early 1900s and named after the city of Viareggio. The idea for the award was actually brought forward by three friends named Alberto Colantuoni, Carlo Salsa, and Leonida Repaci, who wished for it to rival a similar kind of award given in Milan.

Another event worth mentioning is the Festival Gaber , held in August every year in memory of the musician and composer, Giorgio Gaber. This event is attended by many music enthusiasts, and a lot of famous Italian musicians grace the event with their presence as well.

The sandy beaches of Viareggio are mostly owned by private resorts and the publicly-owned area is the property of the Parco Naturale Regionale (Regional National Park).

Along with its beaches, Viareggio also has amazing nightlife and shopping opportunities for its visitors, but the main reason for its fame, are the luxurious beach resorts and the annual carnival event. This is why the city is also known as Città del Carnevale or Carnival Town and it is the perfect location for a calming beach holiday amid rolling hills and picturesque farmhouses.

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Viareggio City Guide

Viareggio is the second biggest city in the province of Lucca in Tuscany . It is one of Italy’s best known beach destinations and is also famous for its carnival . Apart from tourism, the most important industry in this coastal town is ship-building and reparation. Viareggio has more than 60,000 inhabitants.

Viareggo city guide

Tourist information.

The tourist office ( Centro Informazioni Turistiche ) is located in the Via Carducci, 10 (tel. +39 0584962233).

By car/public transport

By public transport : The two nearest airports are Pisa ‘s Galileo Galilei and Florence ‘s Amerigo Vespucci . Viareggio is locates on three train lines, starting with the coastal Rome – Ventimiglia line. The other two are the Milan – Livorno and the Florence – Viareggio lines.

By car : From Rome you follow the SS1 ( Via Aurelia ) to the north. You can also take the highway A1 to Florence and then the A11 to Viareggio . From Genova you take the A12 and from Milan first the A1 to Parma , the the A15 to Santo Stefano Magra and finally the A12 .

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Historical sail boat gathering.

From October 17th till October 20th the annual Historical Gathering of Sailing Boats will take place in Viareggio . You can admire some of the most beautiful historical vessels dating from the beginning of the 20th century to the 1970’s. (More information about the Raduno Vele Storiche di Viareggio .)

The foundation of Viareggio dates back to the twelfth century, when the inhabitants of nearby Lucca built the port of Motrone and a defense tower near the Via Regia . The name probably derives from Castrum Viaregii , or “Castle on the Via Regia”.

Long disputed between Pisa and Lucca , in 1175 at the behest of Barbarossa it became an imperial city. It belonged for a long time to the Republic of Lucca .

In 1534 the old castle was replaced by a fortress, which in 1617 became the seat of the coastal vicariate.

However, it was not until the 18th century that the city became really influential. Subsequently, in 1823 the small village was made into a city by Maria Luisa Borbone .

In 1861, when Giuseppe Barellai founded two marine hospices, which set the beginnings of the present seaside resort in motion.

In 1917 Viareggio ‘s original boardwalk almost completely went up in flames. The art nouveau cafés, hotels and villas you can see now along the city’s coastline were all built in the 1920’s.

Tourist Attractions Viareggio

Viareggio has some interesting monuments, such as the Torre Matilde , a tower which is seens as symbol of the city. The Balena Beach Establishment and the Teatro Margherita are examples of art nouveau architecture.

The most interesting example of Viareggio ‘s art nouveau architecture is the Gran Caffé Margherita.

In the Municipality of Torre del Lago Puccini you can visit the Puccini House Museum and the tomb of the famous composer. In the nature reserve of Lago Massaciuccoli you can observe some rare bird species.

The biggest event of the year in Viareggio is its carnival celebration. One of the most important attractions of the city is its Cittadella del Carnevale , consisting of sixteen hangars where floats from the past are kept and where the papier – mâché sculptors make their creations for the following year. There is also a small modern art museum called Carnevalletto.

Viareggio, Povince of Lucca, Tuscany

All about Viareggio

2 thoughts on “ viareggio city guide ”.

Hi Do you have maps of Viareggio town

Hello Karen, no, I’m sorry, this is just an online information site. You can get maps at the tourist office, though (Via Carducci, 10). Kind regards,

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Viareggio, Italy: Travel Info & Beaches

Viareggio, italy: travel info & beaches.

Viareggio in Italy is one of the most popular seaside resorts in the northwest of the Tuscany region. Here, you can find everything that makes the sun-hungry vacationer’s heart beat faster. Beautiful, endlessly long sandy beaches, blue sea and the famous Italian lidos with the countless colorful umbrellas conjure up a truly unique ambience . The palm-lined promenade with its colorful neo-Renaissance buildings is also absolutely impressive, forming the tourist center of Viareggio with many pretty boutiques, ice cream parlors and excellent restaurants. In addition, the spectacular excursions and attractions in the surrounding area make this place a really popular vacation destination on the coast of Tuscany.

In this travel guide, we give you all the important information and tips about Viareggio in Italy. In addition, we show the most beautiful beaches, the best things to do in Viareggio, amazing day trips and where to stay in Viareggio.

Good to know!

Along the coast of Viareggio are some elegant hotels in Art Nouveau style . Particularly stunning is the luxurious Hotel Plaza e de Russie and the charming Hotel President .

Every Thursday there is a big weekly market in Viareggio. This market is held between Via Battisti and Via Fratti from 8:00 am to 1:00 pm.

From Viareggio you can go on some remarkable day trips The city of Pisa , medieval Lucca and the snow-white Carrara mountains are just a few of the best places to see.

For more than 140 years, the Viareggio Carnival has been one of the most spectacular events in Italy. At this time the whole month, every weekend, carnival is celebrated.

General Information about Viareggio

The history of Viareggio as a seaside resort dates back to the beginning of the 19th century. Popular at that time with the well-heeled and artists, much of the charm of this glamorous period has been preserved. Nowadays, Viareggio is a coastal town with about 62,000 inhabitants and moreover probably one of the most popular vacation resorts in Tuscany . But this place is not only recommended to experience in summer. Viareggio is also charming in the off-season. What many do not know, next to Venice, Viareggio hosts one of the largest carnivals in Italy in the winter.

Strolling along the promenade, you can admire beautiful colorful buildings and villas in Art Nouveau style, which are still well-preserved and give Viareggio a very unique flair. However, the coastal town is also famous for its wonderful beach, which is ideal for swimming and is considered one of the longest sandy beaches in Italy ! The charming beach resorts, the so-called bagnos, line the coast and conjure up an exceptional ambience with the many colorful umbrellas.

Best Things to Do in Viareggio

During a visit to Viareggio, in addition to miles of beaches, you can expect to see some interesting attractions . The highlight is the picturesque seafront promenade, where it’s all about seeing and being seen! Also a visit to the big marina and the long pier are worthwhile. Here are the most amazing things to do in Viareggio:

The Promenade of Viareggio

The kilometer-long promenade of Viareggio, also known as “La Passeggiata di Viareggio”, is the absolute highlight and also the most important attraction in the vacation resort. Especially in summer, this promenade is well visited. But also on weekends in autumn, winter and spring, there is always something going on there. Locals, but also many tourists, come here especially for strolling and shopping in the numerous stores and boutiques . In addition to the noble Italian fashion brands, you can also find international stores and inexpensive souvenir stores.

In between there are always really cool bars and partly very exclusive restaurants, but also many ice cream parlors and cafés . Behind them are bagno after bagno, the popular beach resorts of the resort, which provide access to the beach and sea.

The Pier of Viareggio

Absolutely charming and definitely one of the best things to do is a visit to the large pier in Viareggio . It is located at the southern end, just in front of the big marina. The long pier reaches over 500 meters into the sea and offers a magnificent view of the coast and the port. At the beginning of the pier there are some cozy cafés and small boats selling delicious street food . Further out, you can admire the Monumento L`Attesa, a popular photo spot in Viareggio. A visit in the early morning is recommended because the fishermen bring in their catch and sell freshly caught fish directly from the boat. Also in the evening during sunset the atmosphere here is uniquely beautiful.

The Beaches of Viareggio

On the coast of Viareggio are the longest sandy beaches in Italy . Over a length of almost 10 kilometers, you can enjoy a velvety, bright sandy beach as far as the eye can see. Up to 200 meters wide, these offer plenty of space for relaxing, building sandcastles and swimming. Perfect also for children , who love to play here in the shallow sea. If you want to go swimming in Viareggio, you have to pay a fee for most of the private beaches. This includes, depending on the beach umbrellas, sunbeds and sometimes showers, changing rooms, toilet or even a swimming pool.

Free beaches can be found in Viareggio in the south of the coast, under the port at the end of Viale Europa. Here you can spread out your towel for free and enjoy kilometers of sandy beaches, which are even part of a natural park. More beautiful beaches in the area around Viareggio can be found at Lido di Camaiore, Marina di Pietrasanta, Forte dei Marmi and Marina di Massa.

Popular with tourists, but also with locals, the extensive beaches of Viareggio are considered among the most beautiful in Tuscany and guarantee a unique vacation feeling.

Things to do near Viareggio

If you are looking for a change from the beach and the sea, a vacation in Viareggio offers you the possibility to explore some of the most beautiful attractions of Tuscany on a day trip. Here are the best destinations for day trips in the area:

A must-visit near Viareggio is the city of Pisa , only 22 kilometers away, with its world-famous Leaning Tower of Pisa and picturesque old town.

Around Viareggio are some beautiful nature attractions, such as the enchanting Migliarino San Rossore Nature Park and the romantic Massaciuccoli Lake .

Definitely worth an excursion from Viareggio is the old town of Lucca , only about 26 kilometers away, with its impressive city walls and beautiful towers.

Also worth seeing are the mountains of Carrara , which is famous for its snow-white marble. Interesting guided tours of the quarry are offered on site.

Where to Stay in Viareggio

Viareggio offers beach holidaymakers a wide range of fabulous accommodations . From 5-star hotels to vacation apartments and well-kept guesthouses, you can find everything here. Here are our recommendations for the most beautiful places to stay in Viareggio… It’s worth a look!

• 5-Star Hotel : The Grand Hotel Principe Di Piemonte is one of the best hotels in Viareggio. Unique here is the roof terrace pool with bar and the restaurant with two Michelin stars.
• Apartment on the Beach : The Attico Sulla Spiaggia is a penthouse apartment and delights its guests with its location directly on the beach and the terrace with breathtaking sea view.
• Vacation Home : The Casa vacanze da Antonio is a large, comfortable and bright house with a great outdoor terrace. Also the beach is not far away!
• 4-Star Hotel : The Palace Hotel has very tasteful rooms and a lot of charm. Especially great here is the delicious breakfast and the rooftop bar with a wonderful view.

Find the best accommodation in Viareggio:

More highlight in tuscany:, san gimignano, italy: visit the city of towers, top 15 amazing things to do in florence, arezzo, italy: the enchanting medieval city, montepulciano, italy: a guide to the wine city, saturnia hot springs, italy: natural baths of tuscany, volterra, italy: the etruscan city in tuscany, keep exploring, read more about italy.

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