travellers joy genius

How to Tell a Joyful Story Across the Traveller's Journey

What’s more joyful than escaping the everyday routines and responsibilities of life for somewhere new, exciting and different? According to our research, not very much. 

Even long before we pack our bags, we’re heavily influenced by the stories destinations are selling, the stories we tell ourselves and the ones we share with each other. All this anticipation gives brands opportunities to bring joy across the planning process.

According to PETERMAYER’s Brand Joy Lab, consumers rank taking a vacation as the most joy-inducing experience one can have, among a long list of products and services. Leisure travel gets 79 out of a possible 100 on our Joy Score index. More important for brands, we’ve found a consumer’s intent to travel to a destination is tightly connected to the joy they think that place will bring (there’s an 80% correlation there). So, how to harness your brand’s unique joy to drive that purchase intent?

We’ve found ways to tell your story throughout the traveller's journey. Whether dreaming, planning, booking, experiencing or sharing, there are opportunities for brands to spark joy in every phase.  

Dreaming of Where’s Next

Even when we aren’t actively planning a trip, we still daydream of the places we want to go. Americans spend an average of eight days out of their year thinking about vacation. The joy in dreaming lies in being able to escape from the day-to-day, even if it’s just for a fleeting mental moment. People want to be able to envision themselves in a destination before visiting, and this daydreaming is being fuelled by video content that helps them do so. 

With social media, seeing travel influencers play out their own 'story' in a destination can work the same way. Destinations and experiences go viral as people flock to familiarised places to create their own stories. It’s why we’re filling our social media feeds, particularly TikTok, with content that provokes ideas on where to go, whether it’s spurring fantasies of vacationing in exotic getaways or giving us a vision for easy and accessible trips. 

How Your Brand Can Spark Joy:

The opportunity for brands to provide joy to travellers starts before dreamers even begin thinking of planning their next trip. Brands can help people become familiar with the unfamiliar by offering up content that stirs daydreams of personal travel stories unfolding. 

If Hollywood isn’t coming to town, video and influencer content can help brands make their mark at this stage. According to Statista, social media has the greatest influence on travel choices, with 75% of respondents saying they were influenced to travel to a destination by the channel. TikTok has quickly gained ground as one of the most influential platforms to influence travel decision-making. MGH’s survey of US TikTok users found that 60% have become interested in visiting a new destination after seeing a TikTok video about it. By engaging influencers and producing their own engaging content, brands can capture the imaginations of prospective travellers to get on their shortlist. 

Anticipating What’s to Come

Once the serious research and planning into a trip begins, the joy of the journey really begins to take off. A study published in the journal Applied Research in Quality of Life found that the largest boost in happiness can come from the simple act of planning a vacation. There’s a sense of control and creativity that one has when planning a trip and exploring the possibilities and options that a vacation offers. 

Content featuring itineraries, tips or guides, must-see things to do, hidden gems and lists ranking the best of the best in any given destination triggers people’s happy hormones as they begin to anticipate their trip. Much of their discovery of this content is happening on social media, but they’re also going to destination websites, travel blogs and publications, and online travel forums. Once they decide where to go, that anticipation of a break from the norm can bring an increased sense of happiness for up to eight weeks before the trip. 

How Your Brand Can Spark Joy: 

Brands can stand out at this stage by delivering itinerary-building content in surprising, unique and engaging ways. You want people to not only daydream of being in your destination – you want to immerse them in discovery and feed their creativity as they begin choosing the places, experiences and sights that will make their trip as joyful as it can be.  

Rather than share another blog article featuring a list of things to do, partner with influencers to create a guided tour of the best your destination has to offer that tells a story of what it’s like to travel there. Create your own content around a creative idea that flips the traditional itinerary on its head. Get travellers to feel the experience of visiting, while helping them plan their trip.  

Living the Dream

People are traveling in search of an emotional experience, whether that’s excitement, relaxation, authenticity or adventure. By helping travellers become fully immersed in the experiences of the trip, brands can tap into the psychological theory of 'flow,' ensuring that they get the maximum amount of joy from their travels. 

Spaces and experiences that help people relax or enrich their trips can add on to the joy of discovery (or familiarity) that travellers already feel. Motivating unique, real-word encounters can bring novelty to environments, cultures and activities that stimulate the brain and promote feelings of joy. Addressing the mental health and wellness of travellers can smooth the way for personal enrichment, community connections, rest and restoration. 

Much of the success brands can find at this stage can be attributed to how well they spark joy at the previous stages. If your brand is steering travellers toward the right experiences and providing them the information they’re seeking, their trip will be more seamless, after all.

But there’s ample opportunity to smooth out the act of travel. Airlines, accommodations and rental services all have potential to be spaces where brands can appear in positive ways. In destinations and along the way, brands can explore creative ways to address the needs and pain points of travellers to create experiences that leave travellers saying 'wow' and enable them to have the trip of their dreams. 

Sharing & Reminiscing 

Sharing photos and stories allow people to reconnect with their experiences and share the joy they experienced with others. How people choose to share can contribute to their sense of self and how they are perceived by others. Even though the trip is over, the process of remembering it is just beginning.

Looking back on a trip once it’s over can be as significant of a point in the journey as the earlier stages. It can evoke feelings of nostalgia, which is linked to happiness, and a sense of personal growth. People are creating shared albums, building Instagram Story Highlights, posting trip wrap-ups and even printing physical photo albums. We share moments in real-time - and keep them to look back on - as a way to relive our travel stories. 

There’s opportunity here for brands to earn the love of travellers and most importantly, another trip. Connecting with travellers as they leave a destination can be as significant as connecting with them before they arrive.

Leveraging UGC (user-generated content) in interesting and creative ways can celebrate individual travellers while enticing prospective travellers. Exploring ideas that turn travellers into brand ambassadors can give them opportunities to tell their own travel stories and enable them to be influencers of their own. Having travellers take home a piece of the brand in the form of merchandise, merit badges, keepsakes or swag can be a joyful reminder of the trip and show that your brand is going the extra mile to connect with them. 

Connecting the Journey Is Key

From dreaming through sharing, it’s critical that brands tell a cohesive story along these stages and leverage touchpoints to bring joy in every interaction. By strategically and creatively exploring ways to reach travellers throughout the journey, brands can develop communications plans that ensure their objectives are met, while building long-lasting relationships with travellers.

Traveller's joy: bar, and models cavorting (3,4,5)

I believe the answer is:

old mans beard

' traveller's joy ' is the definition. (synonyms) ' bar and models cavorting ' is the wordplay. ' cavorting ' is an anagram indicator. ' bar '+' and '+' models '=' barandmodels ' ' barandmodels ' anagrammed gives ' OLD MANS BEARD '.

(Other definitions for old mans beard that I've seen before include "Spanish moss - traveller's joy - bad red salmon (anag)" , "that grows up fast" , "growth on dad?" , "Climbing plant" , "Wild clematis" .)

Traveller’s Joy polka

There is 1 recording of this tune.

Traveller’s Joy has been added to 3 tune sets .

Traveller’s Joy has been added to 30 tunebooks.

Two settings

Two comments, re: traveller’s joy.

Composed by Janet May as a Shropshire Morris tune. Check out one version at youtu.be/_iHY-iI9E30

Traveller’s Joy, X:2

This is the tune as written by the composer, Janet May, transcribed from an image of the dots sent to me by a friend of Janet’s. I have made a YouTube video based on this (link below) which she has heard and approved. It’s slightly different from the usual version going round the sessions and we’d like to set the record straight! https://www.youtube.com/watch?v=5Pg1WtlBFwY

If you are a member of The Session, log in to add a comment.

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The pinkfong company and traveloka team up for 2024 vacation campaign to bring fun of baby shark to travellers in indonesia.

"Let's travel the world with Traveloka and Baby Shark " is set to captivate travel enthusiasts and Pinkfong and Baby Shark fans in Indonesia with Baby Shark -themed promotions and activities

Click  HERE for images

SEOUL, South Korea , May 14, 2024 /PRNewswire/ -- The Pinkfong Company, the global entertainment company behind the cultural icon Baby Shark , announced today that the company is teaming up with Traveloka, Southeast Asia's leading travel platform, for the 2024 summer vacation campaign "Let's travel the world with Traveloka and Baby Shark ." The partnership includes a range of Baby Shark -themed promotional activities including special collaboration content, souvenirs, and shows that will bring joy and excitement to families in Indonesia during the vacation season.

"We are thrilled to team up with Traveloka to bring the excitement to vacation season in Indonesia with this vacation campaign," said Gemma Joo , Chief Business Officer at The Pinkfong Company. "Pinkfong and Baby Shark have captured the hearts of children and families around the world, and we believe this collaboration will bring immense joy and happiness to our fans in Indonesia as they embark on their adventures."

"School holidays are special for families, and Traveloka commits to be our consumers' reliable companion in making memories, especially family," said Iko Putera , CEO of Transport, Traveloka. "Traveloka presents offers for families to find inspiration and plan unforgettable trips. Traveloka's collaboration with The Pinkfong Company fulfills the need for quality family time during the school break. With this collaboration, consumers can plan exciting trips thanks to special offers and exclusive attractions with Pinkfong and Baby Shark , creating an unforgettable family vacation."

As part of the partnership, Pinkfong and Baby Shark will make their grand debut at Soekarno-Hatta International Airport, the largest airport in Indonesia . The iconic characters will greet travelers of all ages through engaging displays and interactive installations, creating unforgettable moments as they embark on their exciting vacations.

In addition to debuting at Indonesian airports, The Pinkfong Company and Traveloka will release branded videos on their respective social media channels and nationwide linear channels in Indonesia . These videos will showcase the characters exploring various travel destinations and experiencing the ease and convenience of booking through Traveloka.

To further enhance the consumer experience, Traveloka also presents thousands of exclusive "Let's Travel The World with Traveloka and Baby Shark " special gift surprises in the form of sticker books, 3D puzzles, and Daddy Shark keyrings. Families with children under 10 years old can get this special limited edition souvenir by simply booking products at selected Traveloka partners such as Hotels, Xperience tickets and Flight tickets for the travel period from June 22, 2024 to July 7, 2024 , terms and conditions and conditions applied.

To further engage with customers, Traveloka will also host the Pinkfong Shows in cities across Indonesia , so children and families can meet the beloved Baby Shark family in person.

The "Let's travel the world with Traveloka and Baby Shark " campaign will run from May 1, 2024 , to July 31, 2024 . For more information and updates, please visit the official websites of The Pinkfong Company and Traveloka.

About The Pinkfong Company

The Pinkfong Company is a global entertainment company that delivers content and entertaining experiences around the world. Driven by award-winning brands and IPs, the company has created and distributed a range of content across genres and formats including original animated series, world live tours, interactive games, and more. Believing in the power of entertaining and engaging content, The Pinkfong Company is committed to connecting people around the world and bringing joy and inspiration to worldwide audiences of all ages. For more information, please visit the website or follow the company on LinkedIn .

About Traveloka

Traveloka is Southeast Asia's leading travel platform, offering users a seamless experience to explore and book a diverse array of travel products, accommodations, and tourist attractions. With an extensive portfolio, Traveloka facilitates ticket bookings for various transportation modes including flights, buses, trains, car rentals, and airport transfers as well as the largest inventory of accommodations in Southeast Asia , ranging from hotels and apartments to guest houses, homestays, resorts, and villas, Traveloka is the platform with the most extensive accommodation and package options.

Traveloka is also a major player in the local services category (currently available in select countries), offering booking services for various recreational venues, activities, health clinics, and beauty services. Traveloka also provides financial solutions, payment options, and insurance to assist Southeast Asian communities in achieving their lifestyle aspirations. Traveloka has 24/7 customer service available in local languages and seamless transactions supported by over 30 payment methods. The Traveloka app has been downloaded over 131 million times, solidifying its position as the leading travel platform in Southeast Asia .

For more information, please visit: www.traveloka.com

View original content to download multimedia: https://www.prnewswire.com/news-releases/the-pinkfong-company-and-traveloka-team-up-for-2024-vacation-campaign-to-bring-fun-of-baby-shark-to-travellers-in-indonesia-302144316.html

SOURCE The Pinkfong Company

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Finding Unexpected Joy on an Organized Day Tour Across Scotland

By Vicki Denig

I’ll never forget staring into the deep, black waters of Loch Ness. The darkness of the lake beautifully highlighted the fat, white snowflakes falling from puffy, gray skies above. This, I remember thinking, was the untouched natural beauty of Scotland that so many of my travel writer friends had raved about. It was one of the most breathtaking winter scenes I’d experienced in my life—and I would never have found myself there if it weren’t for an organized day tour.

This past winter, in lieu of exchanging Christmas gifts, my partner and I decided to venture over to Scotland for a four-day weekend. The whisky-soaked mecca of Islay has long been a bucket-list destination for me, a writer focusing on wine and spirits—but venturing all the way to the remote island would have taken up too much of our long January weekend. To get our fill of belly-warming whisky in a string of cozy pubs and hotel bars, stopping in Edinburgh was a no-brainer. While I was also charmed by the idea of Glasgow’s edginess and its abundance of accessible distilleries, I still yearned for a way to see the more rural parts of Scotland in our short time there.

The Scottish capital artfully balances the very old with the new and exciting.

Beyond the main monuments and city-based distilleries suggested, my internet searches left us with dozens of day tour recommendations through the Scottish Highlands . In my mind, organized day tours were bound to be filled with the kind of tourist traps I’d avoided most of my adult life, not to mention plenty of the selfie-stick wielding travelers I dreaded. I almost turned the other way, but the idea of dramatic, mountainous terrain only surpassed by rolling green hills studded with medieval castles and plenty of long-haired cows made me willing to take the chance.

“What do you think of an 11-hour tour through the Scottish Highlands?” I asked my partner in the living room of my Manhattan apartment. “Sounds incredible,” he responded. I began to mentally weigh the cons: potentially corny stops, a voluble guide—or worse still, strange travel companions. But there were also solid pros: Fitting in the natural beauty we would otherwise miss, without having to organize, plan, or think about anything along the way.

As a Type A traveler, I was already overplanning Edinburgh, exhausting myself over how many of the 19 industry-approved cocktail bars we’d be able to fit into 48 hours. The idea of enjoying a stress-free day of sightseeing without having to plan a thing? Very appealing. The cherry on the top was the £57 per person pirice tag. With a click of a button and for the price of a few drinks, we were booked to hit Glencoe, Loch Ness, and the Highlands—all in a single day.

Canoeing through the beautiful Caledonian Canal near Fort William

Less than 24 hours after arriving in Glasgow, we awoke at an ungodly hour to head over to the central bus station and start the day. We trudged through dark, dead-empty streets to eventually be greeted by a cheery—but not overly peppy, I noted—guide, and five other travelers. The white sprinter van had the company’s name, Rabbie’s, sprawled across the side in blue lettering. We climbed in along with a couple in their 40s, their two teenage daughters, and an Australian woman traveling solo .

“Looks like there’s just seven of us today!” the guide exclaimed. My partner and I seized the opportunity to take over two full rows in the back, leaving the family to occupy the center of the van and the solo traveler to hold down the fort in front with the guide, who doubled as our driver. Our fearless leader started the van and gave us all some time to settle in, turning on some music instead. The day was off to a good start.

Our route took us from the vast wilderness of Rannoch Moor to the breathtaking landscapes of Gelncoe , followed by the massive fault line of Great Glen. The van weaved through the mountainous Highlands, glassy lakes, and frosty hillsides. As I leaned against the window, I took in the sight of snow-dusted hills, many of which had turned from their summery emerald green to a rusty orange. The sun tried its best to peek through, although the weather remained a signature gray.

After spending the morning traversing through hillsides, we made it to the quaint town of Fort Augustus, home to just 650 people (as well as beautiful boat-bobbing views along the Caledonian Canal). Our group disembarked and hopped on an hour-long boat cruise on Loch Ness. At this point, we were just over halfway through the day—and more than 140 miles from Glasgow. From gazing upon the famed Three Sisters of Glencoe to snaking our way back home through the Grampian Mountains, our knowledge of Scotland’s geography and history was growing with each stop.

Caitlin Morton

Jessica Puckett

Jamie Spain

Meaghan Kenny

For me, the best part of the Highlands day tour was simply the act of slowing down from our packed city itinerary and surrendering to the natural beauty around us—something not nearly as achievable, if even possible, in the bustle of Edinburgh and Glasgow. The simple act of looking out a window and letting go offered tranquility I hadn’t experienced in longer than I could remember.

I also genuinely appreciated all the down time provided by our tour guide. This offered mental reprieve from all of the new information we were learning—but also enabled the socializing. We were given solo opportunities to explore most of the destinations at our own pace. For my partner and I, this meant eating fish and chips for lunch at a traditional pub, as well as tasting some local whiskies at a cozy hotel bar by ourselves.

By the end of the tour, we’d traversed well over 250 miles through the heart of Scotland. I thought about my initial hesitation about giving into such the activity; my preconceived notions of day tours had been proven completely wrong. In fact, it's quite cool to place your trust in the hands of a knowledgeable guide, and pretty adventurous to surrender to a group of strangers—embarking on a journey into the unknown together. Sure, some of the stops were a bit kitschy, and a few selfie sticks will almost certainly always be present on group trips these days, but the long-lasting memories of journeying into the vastness of a place offer far bigger payoff.

In addition to the unforgettable views we saw, the relief of not agonizing over every last planning detail was a vacation in itself. It was official: I was unexpectedly converted by the merits of an organized day tour.

The following day, we left Glasgow behind and set off to Edinburgh—and the first thing we booked was a Big Bus tour. I boarded it excited and expectant, with eyes wide open and my curious, exploratory spirit intact.

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Traveller's Joy

Audience reviews, cast & crew.

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Information on Traveller's-joy

In either its flowering state or when it has gone to seed, this is a very pretty plant up close.  It's a tall, climbing, perennial which reaches immense proportions when it clambers over hedges and trees. It has very pretty cream-coloured fragrant flowers (15-20mm across) with 4-petal-like sepal s and very prominent stamen s which are quite spread out.  These flowers are borne in cluster s and bloom from July to September.  The leaves are opposite and pinnate , usually in 5 leaflet s.  The seeds are in masses of feathery, silvery plumes which are borne on the wind. This is a garden escape, not a native plant, and it belongs to the family Ranunculaceae.

My first record of this plant is in 1976 at Killiney, Co Dublin and I photographed it in Tullycanna, Co Wexford in 2006.

If you are satisfied you have correctly identified this plant, please submit your sighting to the National Biodiversity Data Centre

It was John Gerard, the 16 th century herbalist, who named this plant 'Traveller's Joy'.  The plant is toxic and it causes blisters so mendicants of yore would apply it to their skin before begging in order to encourage sympathy and help.  It is also known as Old Man's Beard, referring to the silvery, downy seed heads.  

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