heineken tour in amsterdam

Where are you located?

Taste the story of the world's most famous beer.

The Heineken® Experience is an attraction located at Heineken’s® first built brewery in Amsterdam’s city centre.

The Heineken® Experience and more…

Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken® or two.

The Heineken® Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken® Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.

The Best ‘Dam Welcome

Amsterdam has got it all. And we should know, because we were born here. So, when you visit Amsterdam, see us first, and let the Heineken® Experience crew be some of your local friends.

More about The Heineken® Experience

What is the heineken® experience.

The Heineken® Experience is an attraction located at the Heineken's® first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Opening hours

Contact and route, is the heineken® experience wheelchair accessible.

The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible until further notice.

Are children allowed in the Heineken®Experience?

Is there a cloakroom.

We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken® Experience in?

All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Brew your perfect event

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

The Heineken story

Heineken® heritage

Brewing beer

Brewing a better world

Amsterdam » Museums » Attractions » Heineken Experience

Amsterdam Heineken Experience

The brewery was established in Amsterdam in 1864 and today Heineken is one of the three largest beer producers in the world. Heinekens rich and successful history has been presented in their old defunct brewery in Amsterdam. With several amusement park attractions added to the exhibit and renamed as Amsterdam Heineken Experience.

From beer museum to an amusement gallery

In 1988 Heineken closed an old Amsterdam brewery, which spread its smell over the popular De Pijp district, and opened a tour for the fans of its beer. For a small admission charge, you could learn something about the famous pilsner and drink as much as you wanted.

The museum part of the show still remains interesting. The architecture of the 19th century Heineken brewery buildings, authentic interiors, old photographs and state decorations Heineken family received, famous gold medal from The Universal Exhibition in Paris in 1889, which you may see reproduced on each can of Heineken, impressive brass beer tanks and a quiet horse stable.

The amusement part is a matter of taste. Some will like its light-hearted nature, some might not. Examples are screenings of very old beer commercials or a silly movie where an actor swims in pool of beer.

Still, Heineken remains an institution. Thus Heineken Experience in Amsterdam will be interesting for beer lovers and fun seeking people alike.

Heineken Experience Tickets

Ticket is included if you get an Amsterdam city pass . It is a good way to make your visit easier. Look at our comparison of various versions .

Visiting with a group? You can arrange your visit with the service organizing group travel in Amsterdam .

Minors below the age of 18 will be admitted only with an adult and beverages with alcohol content will not be served to them (Dutch law).

The adult ticket includes tokens for two glasses of Heineken, which you receive at the end of the tour.

Amsterdam Heineken Experience is accessible for the visitors on wheelchairs. Free wheelchairs are available at the reception with €100 reimbursable guarantee payment (please book 48 hours earlier).

A shop with Heineken memorabilia is accessible without an admission ticket.

Heineken Experience opening hours

Monday till Thursday 10:30 - 21:30 with the last person admitted at 19:00

Friday, Saturday and Sunday 10:30 - 19:30 with the last person admitted at 17:00

On December 24 and 31 shorter working hours 12:30 - 16:00 with the last person admitted at 14:00

The guided tour is led in groups and it will take approx. 1,5 hour. You will not be able to move to the groups in front of you to speed up the visit.

How to get to the Heineken Experience

Walking: from the Rijksmuseum, ca. 10 minutes walk along Stadhouderskade West, from the Munt Tower and the Flower Market – 15 minutes walk South  along Vijzelgracht Public transport: from Central Station tram 16, 24, 25: get out at Stadhouderskade; from Leidseplein tram 7, 10, exit at stop Weteringcircuit By car: from the Amsterdam ring A10 take an exit S110, follow the boards ‘Centrum’ and ‘Stadhouderskade’; Indoor parking in the Heinekenplein garage and several other parking possibilities in the area. By boat: several boat tours offer Amsterdam Heineken Experience combined with their canal tour, the boat stops in front of the brewery.

Amsterdam Heineken Experience on the map

Heineken Experience - Attraction

The world-famous Heineken brewery, opened in 1867, has today been transformed into the Heineken Experience - a must-see attraction in the heart of Amsterdam . This immersive, semi-guided attraction in the old Heineken brewery is a mecca for beer enthusiasts and an iconic Amsterdam experience.

What Can You Expect?

A must-see for beer enthusiasts.

The Heineken Experience is an unforgettable attraction for anyone interested in the art of brewing, the history of one of the world's most iconic beer brands, and the unique experience of interactive exhibitions.

Practical Information:

The Heineken Experience is an immersive and educational experience that takes you on a journey through the fascinating world of Heineken . From historic brewing techniques to modern marketing, this experience will not only make you understand the international language of beer but also speak it.

Cheers to an unforgettable adventure at the Heineken Experience , Amsterdam !

Furthermore Heineken Experience is near the following sights: Blue Boat Company (±20 m), Albert Cuyp Market (±350 m), Rijksmuseum Gardens (±400 m), Rijksmuseum (±450 m) & Diamond Museum (±650 m).

For information

Make the most of your heineken experience trip, location of heineken experience.

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Heineken Experience

The Heineken Experience in Amsterdam

The former Heineken brewery in Amsterdam , in use until 1988, is now home to what's known as the "Heineken Experience," where visitors can learn the history of one of the world's most recognizable beer brands and even taste the famous Dutch pilsner.

Below you'll find visitor information and highlights of this popular Amsterdam attraction, which reopened in November 2008 after a year-long renovation.

What to Expect

The Heineken Experience tour lasts about an hour and a half. Comprising four levels of historical and interactive exhibits, the Heineken Experience tracks the journey of the global company, beginning with its 19th-century roots as a small business run by the Heineken family, following its rise to one of the best examples of international branding and distribution success, and ending with the innovative ways in which it still brews quality beer today.

Along the way, visitors can see and smell Heineken's ingredients, taste the pre-beer "wort" in the former brew room and enjoy freshly-poured pilsner in a modern tasting room and "World Bar."

The 2007-08 renovation brought about new elements such as an interactive "ride" through the brewing process, called "Brew U," and an opportunity to create a personalized bottle of Heineken.

One of the more interesting parts of the tour is the stable walk, an up-close visit with the stunning Heineken shire horses, which draw wagons that still help deliver Heineken to some parts of the Netherlands.

Visitor Information

For tour information, hours/location and to buy tickets, visit the official Heineken Experience website . 

Visitors under 18 must be accompanied by an adult. In accordance with Dutch law, beer will not be served to anyone under 16.

All sections of the Heineken Experience are wheelchair-accessible except for the stables area, which is accessible by escalator. Wheelchairs are available free of charge but must be booked in advance.

Transportation and Parking

• By tram: Line 7, 10 or 25 to the Weteringcircuit stop. Line 16 or 24 to the Stadhouderskade stop.
• By water: Several canal tour operators offer combo tickets that include both a canal tour and Heineken Experience admission. The boats stop opposite or near the brewery. Amsterdam Canal Cruises has a city canal tour that stops opposite the Heineken Experience, while the Canal Bus offers a hop-on, hop-off service that stops at the Albert Cuyp Market, just minutes away.
• By car: Parking is available in the Apcoa parking garage adjacent to the Heineken building. Use the entrance on Eerste van der Helststraat.

Shops and Restaurants

There is a gift shop selling all manner of things emblazoned with the Heineken logo. Don't worry that the Heineken Experience doesn't include a restaurant (or even snacks); the  neighborhood , called De Pijp, is chock-full of dining options.

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• Things to do in Amsterdam

Heineken Experience

Did you know that one of the most famous and most drunk beers in the world is neither Belgian nor German but Dutch? That’s right: the blond Heineken , a true icon in the history of beer, is brewed in Amsterdam and one of the most visited attractions in the Dutch capital is dedicated to it.

Housed in a historic building that was once the site of the first Heineken brewery, the Heineken Experience is an interactive museum celebrating the popular Dutch beer with the green bottle.

Don’t expect a boring visit made up only of long information panels to read: prepare yourself for an exciting experience that will engage all your senses, at the end of which an unmissable tasting awaits you.

Both entertaining and informative, a visit to the Heineken Experience is one of the things to do in Amsterdam that you will most enjoy telling your friends about.

It is also the perfect start (or end) to a walking tour of the charming De Pijp neighbourhood, an island connected to the centre of Amsterdam by 16 bridges: a former poor neighbourhood, it is now a shopping paradise with shops of all kinds and a lively daily market. The district is also full of characteristic pubs with an intimate and cosy atmosphere where you can deepen your knowledge of the Dutch brewing tradition .

Visit the Heineken Experience

Founded in the 19th century as a small local brewery and later becoming one of the world’s most productive breweries, the red-brick building that houses the Heineken Experience is the historic site of Heineken’s first beer production plant . The exterior has a nostalgic industrial archaeology charm, but the interior will amaze you with its modernity and futuristic attractions.

The factory has not been in operation since 1988, when production was moved to a larger and more modern plant to meet growing demand.

The building is therefore now entirely occupied by the Heineken Experience and rooms for corporate events and meetings. It can be visited by choosing between an independent tour (standard tour) and a guided tour (VIP tour).

Rock the City

The ‘Rock the City’ package allows you to combine a visit to the Heineken Experience with a fun cruise along the Amsterdam canals .

A grand finale awaits you at the A’DAM Lookout , Amsterdam’s tourist attraction with the most beautiful views of the city; if you’re a daredevil, you can also climb Europe’s highest swing and let yourself swing 100 metres above the ground.

The perfect match

The ‘The perfect match’ package is for football fans: it includes a guided tour of the Heineken Experience, bus transfer to the Johan Cruyff Arena with pub quiz and a beer, tour of the Johan Cruyff Arena (including a visit to the Heineken Sky Lounge).

Admission tickets for the Heineken Experience

Entrance tickets can no longer be bought at the Heineken Experience ticket offices , but must be purchased in advance online , even well in advance, as it is one of the most visited attractions in Amsterdam .

The standard tour is in English, but you can follow it in other languages by downloading a free app; if you don’t have a device connected to the internet, you can rent one for a small additional fee. The VIP tour and the activities in the Rock the City and The Perfect Match packages are in English only.

Admission with standard tour

The Heineken Experience tour is a comprehensive overview of one of the world’s most popular beers. You will learn about the history of the Heineken family, how the beer was born, how it is brewed today, how to tap it to perfection, how the brand logo evolved and more.

The production process is explained in detail at all stages, from ingredients to bottling. Ample space is also given to marketing: you will see historical Heineken advertisements from around the world and the major sporting, musical and other events to which Heineken has linked its name through sponsorship.

During the tour you can experience all sorts of things: sniffing malt and hops, visiting the former stables, making a music video and of course drinking a beer… actually two!

The standard tour is a fun attraction for everyone, but if you love beer, treat yourself to a VIP tour and be accompanied by a Heineken Connoisseur, a knowledgeable guide who will explain in more detail how the perfect pint of Heineken is brewed and served, with lots of behind-the-scenes information and trivia not available to standard tour participants.

With the VIP tour you get access to one of the exclusive Heineken Experience bars not open to the public and are presented with a personalised bottle of Heineken – a nice souvenir to take home and keep even when the beer is gone!

There are 5 beers for tasting with the VIP tour (on the standard tour there are 2).

Admission Heineken Experience + canal cruise

If you would like to treat yourself to a canal cruise in addition to the Heineken Experience, consider buying a combination ticket to save on the final cost.

Free or discounted admission with city cards

The Heineken Experience is one of the attractions included free of charge in the Amsterdam city cards of the Go City Explorer Pass and the All-Inclusive Pass . However, if you have purchased the official I Amsterdam City Card , you can save 25% on the entrance fee. You can see which card is cheaper for you on the Amsterdam city card page.

Opening hours

The Heineken Experience is open 7 days a week, all year round (including public holidays) from 10:30 until 19:30 on weekdays and until 21:00 at weekends. In the busiest months, i.e. July and August, the 9 p.m. closing time is also extended to midweek days. Reduced hours are only offered on 24 and 31 December.

No VIP tours are conducted on Saturdays.

Tour duration is approximately 90 minutes; for the VIP tour please allow at least two and a half hours. Please note that from two hours before closing time it is no longer possible to enter.

Visiting the Heineken Experience with children

As of November 2021, it is no longer permitted for children under 18 to visit the Heineken Experience.

How to get to the Heineken Experience

The Heineken Experience is located in De Pijp , a central district of Amsterdam, and is easily accessible on foot or by public transport.

The quickest way to get there is by metro : Vijzelgracht station (marked with the number 52) is only a 4-minute walk away. The tram is also a convenient way to get to the Heineken Experience: lines 1, 7, 19 and 24 stop close to the entrance.

Driving in Amsterdam is not easy, but if you want to get to the Heineken Experience by car, you will find 24-hour paid parking spaces nearby.

Useful information

Entrance ticket.

• Monday: 10:30 - 19:30
• Tuesday: 10:30 - 19:30
• Wednesday: 10:30 - 19:30
• Thursday: 10:30 - 19:30
• Friday: 10:30 - 21:00
• Saturday: 10:30 - 21:00
• Sunday: 10:30 - 19:30

Metro stops

• Vijzelgracht (195 mt)
• Amsterdam, Weteringcircuit (85 mt)

Where is located Heineken Experience

The Heineken Experience is located in the district of De Pijp , south of the historical city centre, along the Stadhouderskade street, close to the river Amstel and the famous Albert Cuyp market.

How to save on transport and entrance fees

City Card allow you to save on public transport and / or on the entrances to the main tourist attractions.

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• Amsterdam Attractions
• Amsterdam Tours
• Amsterdam Heineken Experience Tickets
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Book Heineken Experience Tickets

Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.

Heineken Experience Tickets

• Take an immersive journey at Heineken®’s original brewery, diving deep into its beer-making legacy and iconic branding.
• Engage with a live presentation in English unveiling Heineken’s storied past, complemented by an enlightening audio guide in 6 languages.
• Walk through the monumental old building to see the copper tanks that were used to brew the original Heineken beer.
• Taste 2 refreshing Heineken beers, served as a testament to the brand's mastery in brewing.
• Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as "excellence on wheels", displayed at the Heineken Experience.
• Entry to Heineken Experience, the first built Heineken brewery
• 2 perfectly chilled Heineken beers
• Self-guided tour with presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
• Rooftop view with access to Rooftop bar & garden (optional)
• Tip: Don't miss out on discovering how ingredients were transported via city canals and the role of the "Moutzolder" (malt attic) on the top floor.
• Guide dogs are allowed for this experience.
• Minors are restricted from participating in this experience.
• These tickets can't be cancelled or rescheduled.

Combo: Heineken Experience Direct Entry + Amsterdam Canal Cruise Tickets

• This ticket is a brilliant combination of 2 truly Dutch experiences! Save time and money with this combo with a canal cruise and entry to the Heineken Brewery.
• Enjoy a 75-min cruise along Venice of the North and learn more about this UNESCO World Heritage site with an audio guide available in 14 languages.
• You can choose to upgrade your cruise to include a snackbox, which you'll receive before boarding the cruise.
• The ticket also gives you entry into the Heineken Experience; go on a 90-min self-guided tour of the gigantic brewery.
• Find out about the ins and outs of this massive beer producer while sipping on 2 complimentary drinks!
• 75-minute cruise down the Amsterdam Canal
• Skip-the-line Heineken Experience ticket
• 90-minute self-guided tour of the Heineken brewery
• A snackbox containing chips, popcorn, cheese biscuits, salted peanuts, and a soft drink of your choice (optional)

Heineken Experience Pier

• 1-min walk from Heineken Experience and Amsterdam, Weteringcircuit

Hard Rock Cafe

• 1-min walk from Rembrandts Amsterdam Experience

Click here for a detailed map of the boarding points.

• Wheelchairs will be provided at the Heineken Experience once a reimbursable €100 fee is deposited.
• The cruise is also wheelchair accessible.

Combo (Save 5%): Heineken Experience + Johan Cruijff ArenA Classic Tour Tickets

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
• Score a combo ticket to the Heineken Experience and Johan Cruijff ArenA Classic Tour, exploring Amsterdam's beer heritage and football passion.
• Learn how Heineken brews its iconic beer and perfect your pouring technique with 2 complimentary drinks at the Heineken Experience.
• Get the inside scoop on Heineken's history and brewing process with a live presentation and a multilingual audio guide.
• Access the Ajax dressing room, pitch, and more usually off-limits areas on the Johan Cruijff ArenA Classic Tour.
• Explore the Johan Cruijff ArenA with an audio guide, unlocking secrets and feeling the atmosphere where legends were made.

Heineken Experience

• Heineken Experience tour
• Entry to the first built Heineken brewery
• Live presentation in English

Johan Cruijff ArenA Classic Tour

• Self-guided tour of Johan Cruijff ArenA Classic Tour
• Entry to the Johan Cruijff ArenA Stadium
• Entry to Ajax dressing room
• Entry to dressing room opponent
• Entry to the mixed zone
• Access to players' tunnel
• Entry to the pitch
• Entry to the manager's dug-out
• Entry to the press room
• Entry to Ajax Gallery of Fame
• Audio guide in Dutch, English, French, German, Italian, and Spanish
• Tip: After savoring your complimentary Heinekens, head to De Pizzakamer, located just a few blocks away on Tweede Jan Stienstraat for fresh pizzas.
• Safety is a priority so this experience is restricted for guests under the age of 18 years.
• Due to venue restrictions, pets cannot tag along for this experience.
• This experience is wheelchair accessible. As it is a historic building, it is recommended to visit on weekdays with fewer crowds for easier mobility.
• Your guide dogs are welcome at the venue.
• Tip: If you have extra time, take a stroll through the nearby Amsterdam Arena Park for scenic views of the stadium's exterior.
• This experience is wheelchair and pram/stroller accessible.
• Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
• The route can change due to operational reasons.

Top things to do in Amsterdam

The Heineken Experience | A Glimpse into the Iconic World of Beer

Amsterdam, the capital of the Netherlands, captivates everyone with its picturesque canals, historic architecture, and vibrant cultural scene. To make the most of your trip to the Venice of the North, visit the brewing brilliance at the Heineken Experience. Here, you will discover the rich heritage of the iconic Dutch beer through interactive exhibits, brewing insights, and a sensory journey. It's a must-visit for any craft beer lover wanting to uncover the secrets behind Heineken's craftsmanship and understand the art of brewing. Read on to learn about the tickets, timings, how to reach the site, and more.

Why Visit Heineken Experience in Amsterdam?

• Unique Brewery Heritage: Embark on a captivating journey through Heineken's illustrious brewing history, tracing its origins back to the 19th century.
• Interactive Brewing Experience: Immerse yourself in a hands-on tour, witnessing the beer-making process firsthand, and even try your hand at virtual brewing simulations.
• Fascinating Behind-the-Scenes Tour: Gain an exclusive peek into Heineken's modern brewing facilities, exploring the cutting-edge technology and innovation that defines its production today.
• Engaging Multimedia Exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling, offering a dynamic and informative exploration of Heineken's legacy.
• Fun-Filled Activities and Tastings: Indulge in a lively tasting session, savoring the distinctive flavors of freshly brewed Heineken beers. Make sure to participate in interactive activities that promise to create lasting and enjoyable memories.

Things To Know Before Booking Your Heineken Experience Tickets

• You cannot bring children and young adults under 18 to this experience.
• To make the most of your day, combine the Heineken Experience with a Dutch Canal Cruise experience by getting a combo ticket.
• For a more convenient and well-rounded visit to Amsterdam, consider buying an 'I Amsterdam City Card.' It will allow you access to over 70 attractions, including the Heineken Experience, at a reasonable price. A great purchase, especially if you are on a tight budget and want to maximize your time in Amsterdam!
• The Heineken Experience tickets cannot be canceled or rescheduled, so keep that in mind before buying the ticket.

Which Heineken Experience Ticket is Best for You?

If You Are on a Budget

Go for: Access tickets Duration: Flexible Guide: Audio guide

• With these tickets, you will be able to enjoy access to the behind-the-scenes tour of the old brewery at Heineken Experience.
• Enjoy two free beer samples so you can enjoy the trip in high spirits.
• Experience a live presentation in English, complemented by an audio guide available in Dutch, German, French, Italian, Spanish, and Portuguese for a multilingual and immersive exploration at its best.

Recommended Tours:

• Tickets to Heineken Experience with Free Drinks

If You Want to Explore Beyond

Go for:  Combo tickets Duration:  Flexible Guide:  Self-guided

• This super-saver combo ticket will allow you to enjoy two of Amsterdam's major attractions — The Heineken Experience and the Amsterdam Canal.
• Go on a 75-minute cruise down the Amsterdam canals. With the help of audio commentary in 21 languages, get in-depth knowledge about the UNESCO World Heritage Site.
• Enjoy fast-track access to the Heineken Experience, and head on to a 90-minute self-guided tour.

Recommended Tours

• Skip-The-Line Tickets to Heineken® Experience with Free Drinks + 1 Hour Cruise

Download the Heineken Experience App

The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue.

Local Ambassadors to Enrich Your Heineken Experience

While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

What to Do at the Heineken Experience?

Learn about the Heineken story

Experience history as you walk through this 150-year-old brewery. Learn how a small family-run Dutch brewery grew to become one of the world’s most famous beers. You will be able to feel the hops, taste the wort and smell the scents of the brewery as you learn about all the processes involved, from collecting water to bottling the beer.

Explore the Heineken collection

Today, the brewery houses old photographs, decorations, brass beer tanks, and more, which will help you delve deep into the history of the institution. View the yeast vats, old advertisement prints, and other items of an extensive collection of memorabilia collected over 150 years.

Enjoy beer tasting

A trip to a brewery would not be complete without trying out some beer. Finish your tour with some nice, chilled beer at the Best ‘Dam Bar,' a nightclub-style bar located under the building. Dance the night away as you gulp down a few cold ones.

Check out Max Verstappen's RB14 car

The illustrious Max Verstappen's RB14 car is up for display at Heinkein Experience. This exhibition unveils the Oracle Red Bull Racing F1 car, so you can witness its racing prowess up close. Crafted for the 2018 Formula One season, the RB14, piloted by Verstappen and Daniel Ricciardo, made a powerful mark on the track, debuting triumphantly at the Australian Grand Prix!

Plan Your Visit To Heineken Experience

The Heineken Experience is open every day and the opening hours are as follows:

• Timings: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM)
• Note: Please take note of the special timings for the last week of December: December 24th, December 25th, and December 31st: 10:30 AM to 4:00 PM (last entry at 2:00 PM) December 26th to December 30th: 10:30 AM to 9:00 PM (last entry at 6:45 PM)
• Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house. 
• Best time to visit: Amsterdam is a great city to visit all year around, with Spring offering the best weather and views of the city. When planning a visit to the Heineken Experience book your tickets for the morning hours on a weekday to avoid crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Map 

The Heineken Experience is located in the center of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

• By Tram : Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
• By Metro : Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

• There is a cloakroom and lockers on the site for the visitors to store their possessions.
• Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
• There is a Heineken Flagship store on site.
• The Heineken Experience is equipped with free Wi-Fi.

• The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
• Additionally, visit before 1 PM on weekdays for fewer crowds, allowing you to tour more freely.

• Visitors under the age of 18 are not allowed inside.
• To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
• Pets are not allowed on the premises except for guide dogs.
• Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
• Please respect the Heineken Ambassadors with respect and follow their guidelines.
• Photography and videography are only allowed for non-commercial purposes.
• Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.

• Poké Bowl Olakino Amsterdam (100 m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
• Taj Indian Restaurant (130 m): A short walk away from Heineken Experience, Taj Indian Restaurant stands as a captivating Indian culinary destination, distinguished by its offering of traditional South Indian cuisine within an exceptional dining ambiance.
• Broodje Bert (3 km): One of the most popular Amsterdam eatery, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine in affordable prices.

• Luxury: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
• Mid-Budget: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
• Low-Budget: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)

• Canal Cruise: Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
• Rijksmuseum : Visit the museum that is home to more than 1 million works of art and historical objects.
• Van Gogh Museum : Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
• Museumplein: Located a mere 10-minute walk from the Heineken Experience., this large public square is surrounded by several of the country’s most iconic museums and monuments.

• Book tickets online in advance to avoid the long queues. 
• The Heineken Experience is only open for those aged 18 and above.
• Make sure to be there 15 minutes before your Heineken Experience time slot.
• Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
• Pair your Heineken brewery visit with a Dutch cruise to make the most of your day.

All Your Questions About Heineken Experience Tickets Answered

Yes, you can purchase Heineken Experience tickets online.

Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here .

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Children up to 11 years can go for free and students and youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

The Heineken Experience is located at Heineken Experience Stadhouderskade 78 1072 AE Amsterdam.

The Heineken Experience opening hours are as follows: Sunday to Thursday: 10:30 AM to 7:30 PM (last entry 5:15 PM) and Friday & Saturday: 10:30 AM to 9:00 PM (last entry 6:45 PM).

To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.

• [email protected]

Holland Welcome

• Attractions

Heineken Experience & 1-hour Canal Cruise

3 - 5 hours

First Timers, Uniquely Dutch

Dutch, English

Discover the fascinating Heineken Brewery Tour combined with a 1-hour Canal Cruise in Amsterdam!

A visit to the Heineken Experience and a fun boat trip through the famous canals are essential to the complete Amsterdam experience.

Enjoy an interactive, self-guided tour of the original Heineken factory and learn about how this world-famous beer is produced. Afterwards, discover the beautiful historic canal district and see some of the city’s most iconic landmarks.

Select participants and date

• Number of adults Number of adults

Checking Availability With Our Providers

• Enjoy a self-guiding tour through the history of Dutch beer 
• Quench your thirst with the option of enjoying two free Heineken beers 
• Learn more on the History, the Champions League, Rugby and browse through the great merchandise
• Discover the best of the city from the water
• Cruise the canals while passing iconic sights, such as 'The Skinny Bridge' and The Anne Frank Museum
• Take your best holiday pictures during this unique canal cruise
• Entrance Heineken Experience 
• 3 free drinks in the Heineken Bar
• 1-hour canal cruise 
• Audio guide in several languages on canal cruise 

Meeting Point

Plan ahead risk free. Cancel at least 24hrs before your booking for a full refund

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Cheers to the Heineken Experience| A must-do in Amsterdam

Things to do in Amsterdam Amsterdam Attractions Landmarks in Amsterdam Heineken Experience

No trip to Amsterdam is truly fulfilling without experiencing the Heineken Experience. Nestled in the heart of the city, this venerable edifice stands as the cradle of the legendary Heineken brew, revered and relished worldwide. Once a bustling brewery operational until 1988, it has been ingeniously reimagined into a haven for aficionados of beer. Here, guests embark on an interactive odyssey delving into the rich heritage of Heineken, delving deep into the intricate art of brewing, and, naturally, savoring the renowned pilsner firsthand. This handbook offers a concise preview of what awaits you at the Heineken Experience, along with expert tips to optimize your visit and recommendations for complementary activities in the vicinity, ensuring a quintessential day in Amsterdam.

Quick Jumplinks to Navigate the Guide

A brief history of heineken, heineken experience deconstructed.

• Make the Most Out of Your Heineken Amsterdam Visit
• Practical Information - Opening Hours, Directions & Accessibility

Things to Do After Your Heineken Experience

Museums around heineken amsterdam.

• More Amsterdam Guides

In 1984, Gerard Adriaan Heineken initiated the journey of Heineken by acquiring the quaint brewery 'De Hooiberg' nestled in Amsterdam's core. Across four generations, this humble family brewery burgeoned into a global enterprise, boasting ownership of over 170 beer labels worldwide. Heineken stands as a quintessential Dutch emblem, ubiquitous in nearly every nation. Yet, its appeal transcends borders; even after 150 years, this lager remains the preferred libation for countless in the Netherlands.

While exploring Amsterdam, you'll find that Heineken and its subsidiary, Amstel (under the ownership of Heineken), are ubiquitous choices in most cafés. Heineken's iconic green logo, adorned with a red star, is a familiar sight across the city, thanks to its sponsorship of various events ranging from sports to festivals. The former Heineken brewery, now a prominent landmark in the city center, offers visitors an opportunity to delve into the brand's rich history and understand its enduring influence on Dutch culture.

Explore the Heineken Experience, a captivating 1.5-hour self-directed journey through four immersive levels of historical and interactive displays. Delve into the evolution of a modest family brewery into a renowned global enterprise, setting unparalleled standards in international branding and distribution.

See remnants of the former brewery and get a first-hand feel for the brewing process when you peek into large copper kettles, stir the water in a massive barrel and grind barley. Enjoy the interactive ‘Brew U’ ride, in which the process is simulated from the perspective of being inside the barrel!

Experience the echoes of the old brewery as you explore remnants of its past. Immerse yourself in the brewing process by peering into the vast copper kettles, stirring the water within a colossal barrel, and grinding barley firsthand. Dive into the interactive 'Brew U' ride, where you'll simulate the brewing process from the unique perspective of being inside the barrel!

No trip to the brewery would be complete without indulging in a beer tasting session. Alongside the sample offered during your tour, your ticket grants you two complimentary beverages at the renowned "Best 'Dam Bar." Post-tour, feel free to linger at the bar for as much time as you desire. And be sure not to miss the souvenir shop, where you can personalize your very own Heineken bottle or glass, creating a lasting memento of your experience at one of the globe's most iconic breweries.

Top Recommended Heineken Experience Tickets

How to make the most out of your heineken amsterdam visit.

Most people only visit the Heineken Experience once in their lives. So get the most out of your visit by reading up on these tips and tricks before you go. Buy Your Heineken Experience Tickets Beforehand Due to its popularity, the lines to get into the Heineken Amsterdam are notoriously long. Avoid queuing up for hours on the small sidewalk outside the brewery by purchasing your tickets beforehand. Simply scan your ticket at the entrance and begin exploring the world of Heineken! Download the Heineken Experience App The Heineken Experience has designed a digital app that provides extra information and fun facts as you explore the brewery. Unlock the app when you enter the Heineken Experience to get the most out of your visit. While the exhibitions throughout the brewery are in English, the app is available in 9 different languages (English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish), giving you the comfort of enjoying the Heineken Experience in your native tongue. Local Ambassadors to Enrich Your Heineken Experience While your visit will be a self-guided tour, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! Since most of them are Amsterdam locals, they can tell you all about how the legacy of Heineken is embedded in the city’s history and culture.

Practical Information

Heineken amsterdam opening hours.

The Heineken Experience is open every day and the opening hours are as follows:

• Monday – Thursday: 10:30 AM to 7:30 PM. The last admission is at 5:30 PM.
• Friday – Saturday: 10:30 AM to 9:00 PM. The last admission is at 7:00 PM.
• December 24th – December 31st: 10:30 AM to 4:00 PM. The last admission is at 2:00 PM.

Getting To Heineken Amsterdam

The Heineken Experience is located in the centre of the city and is easy to reach by walking or by public transportation. Here are some of the best ways to reach the Heineken Experience:

• By Tram : Go with tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
• By Metro : Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

Accessibility

The Heineken Experience is wheelchair accessible. There is one wheelchair available upon reservation (please contact [email protected] to make a reservation).

Your visit to the Heineken Experience is bound to leave you in good spirits, so why stop the fun there? The Heineken Experience is located in the centre of Amsterdam, with plenty of noteworthy attractions and experiences within hand’s reach. Here are some of our top picks for to-do’s in the area when you visit Heineken.

Hop On A Canal Cruise

Both locals and visitors concur that the ultimate way to enjoy an afternoon in Amsterdam is by gliding along its tranquil waterways. As you meander through the city's intricate canal network, you'll witness its charm at its peak: quaint traditional houses adorning the waterfront, a constant flow of cyclists traversing the bridges, and notable landmarks peppering the landscape, from the Anne Frank Museum to the Westerkerk. Maximize your Amsterdam adventure with an unbeatable deal—a combination ticket granting access to the Heineken Experience and a 75-minute canal cruise awaits you here.

Visit The Museumplein

Just a brief stroll from the Heineken Experience lies the renowned Museumplein in Amsterdam. This expansive public square is encompassed by some of the nation's most celebrated museums and landmarks, such as the Rijksmuseum, Van Gogh Museum, Stedelijk Museum, and the majestic 'Concertgebouw' (concert hall). Whether you're drawn to the masterpieces of Dutch painters showcased in the Rijksmuseum or Van Gogh Museum, intrigued by the contemporary exhibitions at the Stedelijk modern art museum, or simply captivated by the remarkable architecture of these globally recognized edifices, a visit to the Museumplein is an essential experience for any traveler to Amsterdam. Browse our selection of tickets for various Museumplein attractions .

Explore ‘De Pijp’

Experience the essence of local life this afternoon by immersing yourself in one of the city's most cherished neighborhoods: De Pijp. Adjacent to the vibrant Heineken Experience, this area is teeming with cozy cafes, unique boutiques, and an array of restaurants offering both authentic Dutch dishes and international flavors. Delight in a visit to the Albert Cuyp Market, hailed as Europe's largest daily market, just a brief six-minute stroll from the Heineken Experience. Here, you'll find a treasure trove of goods, from apparel to fresh produce, Dutch cheeses, and snacks. Operating daily from 9:00 am to 5:00 pm, the market provides a window into Amsterdam's relaxed ambiance and wry sense of humor. Should the Heineken Experience whet your appetite for more, venture into one of De Pijp's charming brown bars for another round of Heineken accompanied by traditional Dutch bar snacks like "bitterballen" or "kaasstengels." Proost!

House of Bols Amsterdam

The Heineken Experience is located in the centre of Amsterdam and is surrounded by plenty of other attractions that are worth a visit. Here are the top 5 noteworthy museums near the Heineken Experience:

Rijksmuseum

Rijksmuseum is home to more than 1 million works of art and historical objects, including a vast collection of works from classic Dutch painters such as Rembrandt, Frans Hals and Vermeer. Don’t miss your chance to see Rembrandt van Rijn’s iconic ‘De Nachtwacht’ (the Night Watch), along with countless other Dutch masterpieces from the Golden Age, at the Rijksmuseum.

Van Gogh Museum

The Van Gogh Museum houses the world’s largest collection of works by this famous Dutch painter. Step into the world of the man known as ‘the painter of Sunflowers,’ admire both his most famous and lesser-known works, and learn more about Van Gogh’s personal life and artistic development.

Stedelijk Museum

Recognized as one of Europe’s most impressive modern art museums, the Stedelijk houses an impressive collection of works by some of the most renowned artists from the 19th, 20th and 21st centuries, including Matisse, Mondrian, and Warhol. The sleek, modern architecture of the museum, a stark contrast to the traditional buildings surrounding it, is reason enough to pay a visit to the Stedelijk Museum.

Museum van Loon

Discover the luxurious lifestyle of regent Dutch families in the Golden Age by visiting the home of the Van Loon family, whose heritage dates back to the early 1600s. The elegant canal house features an impressive collection of paintings, furniture, silver and porcelain. Step back in time to the Golden Age as you explore the dining room, kitchen and private quarters, stroll through the peaceful gardens and visit the coach house.

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Are Heineken Experience tickets available online?

Yes, you can purchase Heineken Experience tickets online.

How much do the Heineken Experience tickets cost?

Heineken Experience ticket price start at €19.50. You can find all tours and tickets for Heineken Experience here .

Is the Heineken Experience open post Covid-19?

Yes the Heineken Experience tours reopened on 3 June 2020 following a closure due the Covid-19 pandemic.

Are Heineken Experience tickets refundable?

The Heineken Experience tickets cannot be canceled, amended, or rescheduled.

Are discounts available on Heineken Experience tickets?

Children up to 11 years can go for free and students, youth aged 12-17 enjoy reduced ticket pricing on the Heineken Experience tickets.

What is the best way to buy tickets to Heineken Experience?

The best way to buy Heineken Experience tickets is to purchase them online as it allows you to book your tickets for the day of your choice, avoid the long lines, avail great discounts, and more importantly, enjoy cashless transactions.

What is the cancellation policy for Heineken Experience tickets?

What is the best time to go for the heineken experience tour.

To avoid the crowds, visit Heineken Experience during the early hours on a weekday.

Elize van der Laan

Travel has been an integral part of Elize van der Laan’s life for as long as she can remember. Elize was born in the Netherlands, but was raised in Sisters, Oregon, a small mountain town on the West coast of the United States. Her eagerness to experience new cultures led her to India, where she lived for two years while attending the Mahindra United World College near Pune. She studied at the University of Amsterdam and attained her BSc in Politics, Psychology, Law and Economics (PPLE). Elize is currently based in Berlin, where she continues to pursue her passion for travel through her writing.

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Home Attractions Heineken Experience

Heineken Experience

About activity

Important information.

Step into the enchanting world of beer and discover the rich history of one of the world’s most iconic beer brands – Heineken. Located in the heart of Amsterdam, the Heineken Experience is an immersive attraction that takes visitors on a captivating journey through time, where you will witness the fascinating brewing process and the evolution of a brewery that has become a global icon.

From brewery to experience

Where once the Heineken Brewery was just a bustling brewery spreading the characteristic aroma of fresh beer through the streets of Amsterdam, the Heineken brewery underwent a remarkable transformation in 1988. With the relocation of production to a more modern facility outside the city limits, the former brewery was given a new lease of life. The impressive halls were transformed into a unique visitor attraction, now known worldwide as the Heineken Experience.

An immersive dive into the world of beer

Step inside and experience the fun of an interactive tour that immerses you in the intriguing world of beer. Learn about the brewing process behind the signature Heineken beer and discover the pioneering spirit and innovation that shaped the brand into what it is today. From the first sip to when the latest technologies broke through. The Heineken Experience tour takes you on a journey that stimulates all of your senses.

Entertainment and education in one experience

The Heineken Experience is more than just a brewery – it is a vibrant, immersive experience that combines education and entertainment. Walk past the imposing brew kettles working overtime and be amazed by the scale of the production process. And best of all? You can tap and taste your own beer – an experience you won’t forget!

Navigate the brewery

Take matters into your own hands and go on a journey of discovery through the Heineken brewery. With an estimated duration of 1.5 hours, you can explore the brewery at your own pace and be surprised by the fascinating information that pops up in every corner. After your journey through the history and brewing process, relax and enjoy not one, but two refreshing Heineken beers!

A multilingual experience

During the Heineken Experience, the aim is to share fascinating stories with as many people as possible. That’s why you get an exclusive audio tour with this tour, available in seven different languages. Download the Heineken Experience app on your smartphone and be guided through an immersive multimedia tour. Along the way, fun quiz questions will test your knowledge and reveal fascinating facts that will amaze even the most experienced beer connoisseurs.

Plan your visit

Planning your visit to the Heineken Experience is easy. We welcome individual visitors, families and groups who want to enjoy this unique attraction together. Tickets can be purchased online at Amsterdam Canal Cruises! Don’t forget to bring your smartphone for the interactive audio tour. If you prefer not to use your own smartphone, you can rent a handy tablet at the box office.

Please note: the Heineken Experience is only for visitors who are 18 years or older.

Discover the Heineken Experience

The Heineken Experience is a must see destination for every beer lover, history buff and traveler looking for an engaging and refreshing experience in Amsterdam. Dive deep into the roots of this world-famous brand, experience the brewing process up close and get carried away by the story of Heineken. Come along and discover where beer, history and fun come together – the Heineken Experience is waiting for you!

Book your Heineken Experience through Amsterdam Canal Cruises

Why is it best to book your ticket for Heineken Experience adventure through Amsterdam Canal Cruises? Besides ensuring guaranteed entry, you’ll benefit from an effortless booking experience and exclusive benefits. For example, you’ll enjoy discounted rates and special offers that allow you to discover more of Amsterdam. In addition, Amsterdam Canal Cruises provides instant e-mail confirmation after booking and our online vouchers mean you don’t have to print anything! Book today and experience the world of Heineken.

Still have any questions? Our team at Amsterdam Canal Cruises is committed to giving you the best experience. Our customer service team is always on hand to help with any questions, reservations or any problems you may encounter during your stay in Amsterdam. Curious about other tours and attractions? At Amsterdam Canal Cruises, the possibilities are endless!

Order your tickets

Customer service

Frequently asked questions

What is included in the heineken® tour + rooftop ticket .css-14zq1z7{-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-block-start:calc(var(--offset) * -1);-webkit-margin-end:0;margin-inline-end:0;padding:0;display:grid;place-items:center;}@media (width .css-10p1i4m{pointer-events:all;opacity:1;overflow:hidden;cursor:pointer;position:relative;outline:none;width:70px;height:70px;margin-right:10px;background:transparent;border:1px solid #13670b;border-radius:100%;z-index:2;font-size:3rem;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;margin-block-start:calc(var(--offset) * -1);-webkit-margin-end:0;margin-inline-end:0;padding:0;display:grid;place-items:center;}.css-10p1i4m svg{position:absolute;left:50%;top:50%;-webkit-transform:translate(-50%, -50%);-moz-transform:translate(-50%, -50%);-ms-transform:translate(-50%, -50%);transform:translate(-50%, -50%);color:#fff;}.css-10p1i4m:hover{-webkit-box-shadow:0px 0px 50px 0px rgba(19, 103, 11, 0.5);-moz-box-shadow:0px 0px 50px 0px rgba(19, 103, 11, 0.5);box-shadow:0px 0px 50px 0px rgba(19, 103, 11, 0.5);}.css-10p1i4m::before{--size:0;-webkit-transition:width 0.2s ease,height 0.2s ease;transition:width 0.2s ease,height 0.2s ease;content:'';position:absolute;left:var(--x);top:var(--y);width:var(--size);height:var(--size);background:radial-gradient(circle closest-side, rgba(122, 184, 0, 0.15), transparent);-webkit-transform:translate(-50%, -50%);-moz-transform:translate(-50%, -50%);-ms-transform:translate(-50%, -50%);transform:translate(-50%, -50%);-webkit-transition:width 0.2s ease,height 0.2s ease;transition:width 0.2s ease,height 0.2s ease;}.css-10p1i4m:hover::before{--size:150px;}.css-10p1i4m:before{font-family:'verdana';}@media (width.

You’ll start with our 1.5-hour during, self-guided tour through Heineken®’s oldest brewery. During this tour, you will learn all there is to know about our heritage, the brewing process, and much more. The tour ends in the Best ‘Dam Bar, where you can enjoy two perfectly chilled beers. Afterwards, you’ll take the special elevator up to the rooftop, where you’ll learn more about the function of the former “Moutzolder” (malt attic). On our terrace, you can enjoy one of the best views of Amsterdam while having another fresh Heineken® beer.

Do I need to book a separate timeslot for the rooftop?

If you've already booked a combination-ticket (Heineken Tour® + Rooftop), you don’t have to book a separate timeslot for the rooftop. You can access the rooftop approximately 90 minutes after the starting time of your Heineken® tour.

If you only have a Heineken Tour® ticket and you'd want to visit the Rooftop as well, please contact our staff at the entrance hall.

What are the opening times of the rooftop?

Our rooftop bar is open everyday of the week.

Rooftop bar opening (open until):

Monday: 19:00

Tuesday: 19:00

Wednesday 19:00

Thursday 19:00

Friday 20:30

Saturday 20:30

Sunday 19:00

Please check availability and timeslots on our website: https://www.heinekenexperience.com/en/checkout/?adult=0

Can I do the rooftop first, and then the Heineken® tour?

If you have booked the combination ticket (Heineken® tour + Rooftop) this is not possible. You start with the Heineken® tour and go up to the rooftop afterwards.

Are pets allowed in the Heineken Experience?

Unfortunately, you have to leave your furry friends at home. Pets are never permitted in the Heineken Experience, except for service dogs.

Are you still brewing beers in the building?

No, we have stopped brewing beers in our building in 1988. Nowadays, our former brewery has been turned into a brand experience. But do not worry, you will still be able to take a look at the original brew room and enjoy one or two fresh Heineken beer(s).

Can I be late for my timeslot?

We urge you to come right on time for the timeslot you’ve booked your ticket for. This is important, as it helps us regulate the amount of people in the building at all times.

Can I book a guided tour?

This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to [email protected].

Can I take pictures inside the Heineken Experience?

Yes, as long as our Heineken Ambassadors are treated with respect, photography is allowed. Photographs, videos and films may only be used for private, non-commercial purposes.

Also, we'd love to see your photos on Facebook and Instagram! Please use our hashtag #heinekenexperience, so we can find them easily.

If you would like to film or take photographs for professional and commercial purposes, please contact [email protected].

Can we access the rooftop terrace of the Heineken Experience?

Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.

Does a tour include Heineken beer?

Yes, of course you get to taste our delicious beer. Our Heineken tours include two cold Heineken® beers, and the VIP tour includes some of our finest craft beers, paired with Dutch bites.

Does the Heineken Experience have parking facilities?

Unfortunately, we do not have our own parking facilities. The nearest car park is APCOA Parking Heinekenplein (link how to get there in e.g. maps) 200 meters away from the Heineken Experience.

Do I need an ID (Identity Document) to visit the Heineken Experience?

You may be asked to show a valid ID (Identity Document).

I have a ticket with a time slot. How long can I stay in the attraction?

You can take all the time you need for your visit. Only your starting time (booked timeslot) is set. On average, the self-guided tour takes about 2 hours.

Is there a cloakroom in the Heineken Experience?

Yes , we offer a cloakroom service and lockers for our guests. You can leave your possessions with us, free of charge, as long as they don't exceed 320 x 255 x 492 mm (HxWxD). Bigger items such as trolleys or carry-on luggage are not allowed. You can leave those in the nearest Lockerpoint Luggage Storage at Marie Heinekenplein 12, 1072 MH Amsterdam

What are the busiest hours?

On Saturdays, we are particularly popular, as this is our busiest day of the week.

What are your opening hours?

We are open year-round, just like the city of Amsterdam! Unlike Amsterdam, we need our beauty sleep. We would love for you to visit us during our opening hours:

- Monday: 10:30 to 19:30 (last entry 17:15)

- Tuesday: 10:30 to 19:30 (last entry 17:15)

- Wednesday: 10:30 to 19:30 (last entry 17:15)

- Thursday: 10:30 to 19:30 (last entry 17:15)

- Friday: 10:30 to 21:00 (last entry 18:45)

- Saturday: 10:30 to 21:00 (last entry 18:45)

- Sunday: 10:30 to 19:30 (last entry 17:15)

What is the Legal Drinking Age in The Netherlands?

The legal drinking age in The Netherlands is 18+. Enjoy responsibly!

Which languages does the Heineken Experience offer?

All our tours are in English, but we also offer audio-tours in Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.

You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Do you offer an audio-guide?

Yes, we do! All our tours are in English, but we also offer audio-tours. These are available in six different languages: Dutch, German, French, Italian, Spanish and Portuguese. Please note: this covers only the informative part of the Heineken® tour.

Are all tours available?

We're currently offering the original Heineken® tour, the Heineken® tour + rooftop, the VIP tour, the Perfect Match tour, and the Live Your Music tour. Rock the City operates seasonally. This means that the tour is not available during the winter months, and will be back in spring 2024.

What is Live Your Music?

Our Live Your Music Tour is the best combination between beer and music. You get access to both the Heineken Experience and Our House. You can visit at your own pace and decide which timeslot suits you best based on your availability. Please note that neither the Heineken Experience nor Our House are arranging transportation between our two locations.

What is Rock The City?

The Rock the City tour starts at the Heineken Experience. After your 1.5 hour self-guided tour, you will hop on our boat for a 45-minute canal cruise. During the cruise, your tour guide will tell you all about the highlights and hidden gems of the city. You will depart at the canal in front of the Heineken Experience and will be dropped off on the same spot.

Rock the City operates seasonally. This means that the tour is not available during the winter months, and will be back in spring 2024.

What is the Heineken® Tour?

The Heineken Experience is a brand experience within Heineken®’s oldest brewery, in the heart of Amsterdam. The historical building serves as a venue where you can learn all about Heineken® heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken® beer.

What is The Perfect Match?

Our Perfect Match tour is the best combination between beer and football. You get access to both the Heineken Experience and the Johan Cruijff Arena. You can visit at your own pace and decide which timeslot suits you best based on our availability.

Please note that neither the Johan Cruijff Arena nor the Heineken Experience are arranging transportation between our two locations.

What is the VIP tour?

The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

Can I buy my ticket at the desk?

We only sell tickets online. Make sure you book your ticket via our website in advance! Buy your tickets here .

Do I have to print my ticket?

No, the unique code on each ticket can be scanned from the screen of your smartphone or tablet. Be green, keep it on screen.

I bought a ticket for the wrong date. Can I exchange my ticket or get a refund?

Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstance. We can always try to rebook your ticket to another date. Please send an email to [email protected].

I have an Amsterdam pass. Where do I book my tickets?

Book your tickets now via https://tickets.heinekenexperience.com/amsterdampass

I want to visit the Heineken Experience with a group. How many tickets can I buy in one go?

It is absolutely possible to visit us as a group! You can buy up to 25 tickets in one go.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the weekend.

What are your customer service business hours?

We are available from Monday to Friday from 09:00 to 17:00.

Children & minors

Are children allowed in the experience.

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

What is a minor?

Anyone under Legal Purchase and/or Drinking Age (LPDA). At the Heineken Experience, we consider everyone under the age of 18 a minor.

What is the Legal Purchase and/or Drinking Age (LPDA)?

The youngest age a person is legally permitted to purchase and/or drink alcoholic beverages. At the Heineken Experience the Legal Purchase and/or Drinking Age is 18.

What is the minimum age requirement to enter the Heineken Experience?

You must be 18 or older to enter the Heineken Experience.

Minors accompanied by an adult are also not allowed inside the Experience.

Why are children not allowed in the Experience?

We actively restrict exposure of our branding to minors. We understand the negative effects that consumption of alcohol has on Minors which is why we actively restrict exposure of our branding to minors.

Rescheduling and refund

Can i change the date and/or start time of my heineken® tour.

Yes, up until an hour prior to the start of your visit you can do this via this link https://tickets.heinekenexperience.com/en/self-service . You can reschedule your Heineken® Tour tickets purchased on the Heineken Experience website by entering your ticket number (starting with 77) and your corresponding email address. After sending your request, you will receive an email with a link to choose a new date/time.

If it's less than an hour before the start of your visit? Please send an email to [email protected]

Can I let someone else use my ticket?

Yes, you can. The tickets are not personal.

Is it possible to cancel my booking and get the cost of my ticket(s) reimbursed?

Sadly, we are unable to give any refunds. Not even in case of circumstances beyond your control, such as public transport problems or personal circumstances. Still, we will do our best to help you. If possible, we will try our best to rebook your ticket(s) to another date. For questions regarding your ticket, please send an email to [email protected].

Until when can I change the date and/or start time of my tour?

Up until an hour before the start of your Heineken® Tour.

Can I change the date and/or time of my Heineken® Tour + Rooftop/VIP-tour/Rock The City Tour/The Perfect Match Tour/Live Your Music?

Yes, you can by sending an email to [email protected]. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.

To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: [email protected]

To change the date and/or time of your tickets for Our House (Live Your Music), please reach out to our colleagues there: https://www.seetickets.com/nl/customerservice

What is the Heineken Experience gift card?

The Heineken Experience gift card makes it possible to surprise someone with a visit to the Heineken Experience. You can choose between three different tours, and you can select the number of tickets that you want to gift. After purchasing the Gift Card, you will receive a unique voucher code, which you can share with the person that you want to surprise. He or she can exchange the code for the selected number of tickets, at the date and time that fits his or her schedule best.

Which tours are available with the Heineken Experience gift card?

With the Heineken Experience gift card, you can choose between the Heineken® tour, the Heineken® tour + rooftop, the VIP tour or the Rock The City tour. The Gift card is not available for The Perfect Match tour and The Live Your Music tour.

Do I need to choose a date for the Heineken Experience gift card?

No. A date only needs to be chosen when exchanging the Gift Voucher for actual tickets.

In case the person that you are surprising with a gift card wants to change the date of his or her ticket(s) after exchanging the gift card, he or she can do so via the Rescheduling and refund page on our website or by contacting us at [email protected].

How can I exchange the Heineken Experience gift card for Heineken Experience tickets?

The Heineken Experience gift card can be exchanged for Heineken Experience ticket(s) via our webpage in the following link: https://tickets.heinekenexperience.com/voucher .

By filling the code in your gift card, you can pick your preferred date and timeslot, and you will receive your Heineken Experience tickets in your inbox.

For how long is the Heineken Experience gift card valid?

The Heineken Experience gift card is valid for 2 years since it was purchased.

How long will the Heineken Experience be undergoing renovation?

For approximately 14 months, starting in June 2021. Please note that during any renovation, unpredicted events can happen which might influence the duration of the construction. However, it is our ambition to complete the renovation within the given timeframe.

I live in the Pijp, what is the impact of the construction in terms of noise and other disturbances?

We will do our best to limit the impact of the renovation on the surrounding area by respecting specific rules (e.g. no construction before 8:00 am and after 10.00 pm) and by having an efficient planning process (e.g. combining delivery of materials to minimize noise). One example is the use of a logistic hub outside the city center, where ‘working packages’ will be assembled each day, so only the necessary materials for that day will be transported in one truck instead of multiple deliveries. Unfortunately, there will be moments where some impact can be expected. This could be demolition work or adjustments to the constructional shell of the building. There will also be a crane situated in the back area for several months. We will inform all neighbors in advance when we expect construction to be loud or impactful. Also, regular neighborhood meetings will be organized in order to provide updates

In the past, the plan was to move the exit towards the Marie Heinekenplein. What happened to this plan and what are the plans for the new exit location?

In the past, we received permission from the City of Amsterdam to relocate the exit of the Heineken Experience towards the Marie Heinekenplein. However, as this wasn’t favored by the neighborhood, we chose not to go forward with the plan. This will continue to be respected for the 2021/2022 construction. The entrance/exit of the Heineken Experience will remain at the Stadhouderskade.

Where can I get more information about the renovation?

This website will be updated regularly with additional Q&As as well as more precise timelines and information on public meetings. Please visit this page regularly.

Which areas at the Heineken Experience will be renovated?

Three areas will be renovated: The entrance and exit area : the surface of this area will be increased by repurposing the current horse stables and using this space to welcome guests. The Store will be relocated and will be accessible for everyone, including those who aren’t taking the tour The rooftop & the Moutzolder : This space will be accessible via an elevator in the entrance hall. In order to reach the roof, guests will first arrive at the Moutzolder bar, an area which will also be renovated Logistics : The current storage space will be improved for more efficiency and less traffic. No new buildings will be built, the existing ones will simply be improved.

Who can I reach out to if I have a question about the project?

Please email us at [email protected] and we’ll happily respond. During the construction, we will have a dedicated phone number to flag construction-related issues. It will be posted on the website in June.

Why is the Heineken Experience going to renovate this summer?

There are three reasons that call for a renovation: Safety is the main reason for the renovation. Guests queuing outside the former brewery building can be a traffic hazard and a safety risk. By creating a bigger entrance area, guests won’t have to queue outside, but will be invited inside the building instead Maintaining Dutch heritage & sharing Heineken’s history : The Heineken Experience is the first built Heineken brewery. Maintaining this monumental building is important in order to share its rich history, including the former brewery functionalities Lack of facilities : The Heineken Experience has welcomed an increasing number of visitors over the past years. However, the number of essential facilities has not increased. This will be tackled as part of the renovation

Will I be able to host a business event at the Heineken Experience during the renovation?

Yes, business events can still be hosted during the renovation. Some spaces won't be available for certain periods. However, there are other areas inside the Heineken Experience where we’d be happy to welcome you. Please contact our Events team for more details.

Will I miss out on some tour areas when I visit during the renovation?

Most areas inside the tour will not be impacted by the renovation and we will do our utmost to make you feel warmly welcomed at the Home of Heineken. The entrance area may look different during various stages of the renovation, but this will not impact your experience.

Will the tour stay open during the renovation?

Yes, we will continue to welcome guests during the renovation.

Heineken Experience

How can i reach the heineken headquarters.

You can reach the HEINEKEN Headquarters at 003120 52 39 777.

What is the Heineken Experience?

The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star. You’ll also learn about the best way to taste and enjoy your Heineken beer.

What payment options can I use?

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform. If you want to buy something from our store (Heineken® merchandise), you can use our contactless payment options. Please leave your cash at home!

What payment options can I use on the website?

When it’s time to purchase your tickets, you can use any of the payment options supported by our ticketing platform.

How can I reach the Heineken Experience?

Our old Heineken brewery and brand experience can be found at Stadshouderskade 78, 1072 AE in Amsterdam.

You can also take trams 1, 7, 19 or 24, and metro 52. They stop right around the corner.

If you have any questions, send us an email at [email protected].

If you prefer talking to us via the phone, you can reach us at +31202611323 for ticket-related questions, and at +31207215300 for anything else.

You can also talk to us on Facebook or slide into our DMs on Instagram.

Where is the Heineken Experience located?

Our building is located at Stadhouderskade 78, 1072AE, Amsterdam, The Netherlands.

Heineken® Silver

What does heineken® silver taste like.

Heineken® Silver is brewed at a chilled -1°C, resulting in an extra-refreshing lager with a less bitter taste and a crisp, subtle finish that’s effortless to drink.

How does Heineken® Silver taste different to the original Heineken® beer? What ingredients are different?

Heineken® Silver features all the same pure, 100% natural ingredients people love from our original recipe. What makes Heineken® Silver different is the ice-cold lagering process. By brewing Heineken® Silver at -1°C, more cold haze is allowed to form and be filtered out. This removes proteins and rough-tasting tannins, leaving a delightfully refreshing taste that’s accessible and easy to drink.

Is the Heineken® Silver brewing process different to Heineken® Original?

Heineken® Silver is made with a uniquely different brewing process to our original recipe. By brewing Heineken® Silver at an ice-cold -1°C, a cold haze is allowed to form, filtering out more proteins and rough-tasting tannins. The result is a fresh, crisp finish that’s easy to drink.

Which markets is Heineken® Silver launching in in 2022?

Heineken® Silver is launching in 19 markets, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, and the United Kingdom. It will also launch in Norway during 2022 for on-trade outlets.

Why is Heineken® Silver a lower ABV than Heineken® Original?

With a lower ABV of 4%, Heineken® Silver is an easy-to-drink, extra-refreshing beer designed to be more accessible for more consumers.

Is the Heineken Experience wheelchair accessible?

Yes, but... the Heineken brewery is a historical building and unfortunately, this makes it difficult to make it wheelchair accessible. If you let us know you want to visit by wheelchair, by checking the box when buying your online ticket on our website, so we can make the necessary preparations for you to experience the tour with the least amount of trouble. We recommend booking a tour during weekdays before 13:00 CET to avoid the crowds as much as possible.

Please be aware that the boat in the Rock the City tour is not wheelchair accessible.

Can I visit the Store?

The store can be visited without a ticket to one of our tours. The opening hours are the same as for the Heineken Experience.

Do you have an online Store?

Yes! We are selling a selection of our store products online in Beerwulf. Our products are available in the Netherlands, UK, Germany, Belgium and Austria. They can be purchased using one of the following links:

Netherlands

What are the opening hours of the Heineken® Flagship Store? And do I need a ticket to visit the store?

The store can be visited without a ticket to the Heineken Experience. The opening hours are the same as for the Heineken Experience if you have a ticket. If you don't have a ticket you can visit the store until 19:00 during weekdays and 20:30 during the weekend.

Please keep in mind that you cannot re-enter the Heineken Experience after your visit to the Store. We recommend that you schedule your visit to the Store after your visit to the Heineken Experience.

After visit

Do you have another question.

We are all (h)ears. Contact us on Facebook (Heineken Experience), Messenger, Twitter and via E-mail ([email protected]).

Rate the Heineken Experience

Tell us what you loved about us and what we could be doing better. We value all feedback so please rate our experience on Google Reviews or TripAdvisor.

Site feedback (please rate your Heinekenexperience.com)

We are always working to improve our Heineken online experience, so we’d love to hear what’s working and how we can do better.

Lost and found

I have lost something, what can i do.

Please send an email to [email protected] and we will try to help you as soon as possible.

Discount and Voucher

Do you offer student discount.

Unfortunately, we do not offer student discount.

I have an I Amsterdam city card. How can I receive my discount?

Book your tickets now via https://tickets.heinekenexperience.com/iamsterdam

Digital souvenirs

How long does it take for my photos/videos to be mailed.

Sometimes, it could take a few days to receive your digital souvenir. Make sure to check your spam folder too!

I did not receive my digital souvenirs. What should I do?

Please contact [email protected].

My link does not work. What should I do?

Please contact [email protected]. We will help you out!

Meetings and events

Can i cancel my reservation.

If you have any questions regarding your reservation, please contact us at [email protected].

Can we book a room for a business meeting?

You absolutely can! Please contact [email protected] for more information.

Can we contact you directly?

For sure! Send us an e-mail [email protected] (link that opens in a new message) or call us on +31 (0) 20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

Can we have drinks and snacks?

Our team upon request can organize drinks, snacks and food. Please get in touch with our team at [email protected].

How can we contact the Heineken Events team?

You can send us an e-mail at [email protected] or call us on +31 (0)20 721 5300 (Monday to Friday 09:00 – 17:00 CET)

How can we pay for the room?

If you have any questions regarding your payment, please contact us at [email protected]. We’ll be happy to help you organize and secure your payment.

How long in advance do I need to book the room?

You know what we say: the sooner the better! Feel free to fill in the form on our website or send us an email at [email protected]. Our team will be happy to help you out.

What benefits and services do you offer?

Conveniently located in Amsterdam’s city center. Free Wi-Fi connection. On-site support. Heineken Ambassadors to help you brew the perfect event and serve the perfect beer. Access to tea and coffee. Inspiring workspaces.

What is the maximum capacity of the venue?

Combining spaces, we can organize events for up to 1300 persons.

What type of event can be organized at the Heineken Experience?

We organize all types of events. From meetings to exhibitions, product launches to dinners. And let’s not forget we brew beer so we know how to organize a party!

Why choose Heineken Experience as event venue?

The Heineken Experience, in the heart of Amsterdam, brings the feeling of the brand alive. Our venue has multiple spaces, varying in sizes, for groups between 5 and 350 persons. Our staff is friendly, helpful and knows everything there is to know about Heineken, beer and Amsterdam. And they would love to share it with you and your guests in an interesting way! All our spaces are equipped with various AV facilities to bring your event to a success.

We would be happy to answer any and all questions you have.

Unforgettable Things To Do in Amsterdam

If you’re heading to the Netherlands, the land of tulips, windmills, clogs, and cheese, there’s a good chance you’re going to visit the capital city. Discover the most unforgettable things to do in Amsterdam.

I had the opportunity to visit Amsterdam last month and it was an absolute dream! It’s been somewhere I’ve wanted to go for years, but has always eluded me. I was so grateful to be able to go with some girlfriends for a week and we had the best time after months of careful planning. I wanted to share my favorite things to do in Amsterdam, plus a few extras that you might be interested in.

No other city in Europe appeals to so many types of travelers as the Dutch Capital City. Amsterdam has art museums for couples and families and the Anne Frank House for history buffs. It boasts the Heineken Experience for bachelor parties and Vondelpark for kids.

But walking along the picturesque, UNESCO-certified canal streets and townhouses with unique stepped gable roofs? Well, those are just one of the best things to do in Amsterdam that appeal to everyone!

Visiting this sprawling, beautiful city along the River Ij will not only be super fun, but it will give you a deeper understanding of Dutch culture like no other city in the Netherlands. This guide lists every single one of the best attractions and activities in the city as well as insider tips so you have the best vacation possible.

Where to stay in Amsterdam

There are several great neighborhoods in Amsterdam. We stayed near Vondelpark, which was perfect for us. It’s not far from the city center, but still in a quiet neighborhood, which was great for my sleep at night. This is the hotel we stayed at in Amsterdam and you can see my Amsterdam neighborhood guide here.

1. Join Guided Tours of Central Amsterdam

Amsterdam is a super walkable city. If you’re enjoying a short city break or a quick pit-stop before traveling onward and want a local and in-depth experience, join a walking tour.

Even if you’re in town for a while, they can help you find your bearings and get an overview of Dutch culture and history. Most tours are two to three hours long so they cover a lot!

Most guided tours like New Europe and Free Walking Tours are free, tip-based tours. You can pay whatever you think the tour was worth! Many tour guides are happy to give you their restaurant recommendations too.

If you’re really into history, I always recommend booking a Context Travel Tour . These are usually led by professors, authors, or historians. These guides really know their stuff and can be really fun to learn from

If you’re traveling with kids or prefer to explore at a slower pace, you can download a self-guided tour to your phone and listen to it through your headphones like an audio guide. Rick Steves and GPSmyCity both have great ones.

2. Reflect at the Anne Frank House and Museum

No ‘top 10 things to do in Amsterdam’ list, or any number, is complete without the Anne Frank House and Museum. It’s singularly one of the most moving and important places you’ll ever visit in your life.

Anne Frank was a young Jewish girl who hid from the Nazis with her family in an annex above a shop during World War II. Whilst in hiding, she wrote a diary (published as The Diary of a Young Girl ) which has been translated into over 70 languages and sold more than 30 million copies.

The annex where her family hid was turned into the Anne Frank House, sensitively preserved and restored to appear as it did when Anne Frank lived there. At the Anne Frank Museum on the lower level, you can see various copies of her diary, photographs, and other memorabilia from the time period.

Top Tip: Book your tickets to the Anne Frank House as early as possible. Tickets do and will sell out weeks beforehand (sometimes months in high season!) with no more available last minute. I’ve seen so many people make this mistake when visiting Amsterdam, so be sure to book this the second you’re able. Tickets generally go on sale 6 weeks in advance, so set an alarm on your calendar.

There are no pictures allowed inside the house and it’s a place where you need to be very quiet and respectful. There is an included audio guide so you can go at your own pace.

I highly recommend watching A Small Light on Disney Plus before your trip to Amsterdam. It will really enhance your visit. The show is so well done.

3. Amsterdam Photoshoot

I loved my photo shoot with Tania from Flytographer. We had so much fun and she put me at ease while doing a photoshoot by myself. It was fun to see Amsterdam early in the morning before the city woke up.

Book a Photoshoot

We always love to book a photoshoot when we’re traveling. As a mom, it’s tough to get in the photos since I’m always behind the camera. We love using Flytographer to capture our memories. You can get $25 off your shoot by booking with this link or using code WANDERLUST.

4. Shop in the Nine Streets Canal District

One of the best things to do in Amsterdam is to simply walk along the Nine Streets canal ring and check out the local boutique shops and cafés that line the water.

The city’s canal system was originally built in the 17th century during the Golden Age when the Dutch were pioneers of trade, science, art, and exploration. The Singel Canal is the one that surrounds the city center, but they’re all just as beautiful and as important when transporting goods hundreds of years ago.

As you wander along the cobblestone Nine Streets that bookend the canals, pose for selfies at the flowerboxes and bicycles that adorn the hundreds of bridges that stretch over the waterways. Dream about living on the houseboats rocking on the gentle waves.

Something to note: Despite being the capital, Amsterdam’s shops have more restrictive opening hours than you might assume. Most shops are open from 8 am to 6 pm Monday – Friday, open later and close earlier on Saturdays, and don’t open at all on Sundays.

5. See the Largest Collection at the Van Gogh Museum

Do you love art museums? You’re in the right city! One of the essential things to see in Amsterdam is the Van Gogh Museum.

It’s an entire museum dedicated to the works of famous Dutch artist Van Gogh with the largest collection of his pieces anywhere in the world. The permanent exhibition boasts 200 paintings, 400 drawings, and 700 letters of Van Gogh’s works and follows a timeline of his life and artistic progression.

Some of the highlights of the Van Gogh Museum include his paintings The Potato Eaters, Almond Blossom, Sunflowers, and Self-Portrait With Grey Felt Hat. Due to his notoriety as one of the best artists who has ever lived, this museum will be interesting to everyone.

6. Visit the World-Famous Rijksmuseum

The second of the three museums that surround Museumplein Park (more on the third later!) is the Rijksmuseum. This ornate 19th-century building houses an impressive collection of more than 8,000 works by classic Dutch painters from the Dutch Golden Age. Sculptures, paintings, and ceramics by other prestigious European artists from the last 800 years can be found here too.

The museum’s pièce de résistance is the 17th-century masterpiece The Night Watch by Golden Age painter Rembrandt van Rijn. Johannes Vermeer, Frans Hals, and Jan Steen are other Golden Age painters also represented at the museum.

There’s no way you’ll be able to see every single artwork so just wander around at your leisure. The building itself is a work of art!

7. Be Part of the Milkmaid Project

If you’re an art lover and have ever wanted to be part of an art project, book a session with The Milkmaid Project. You can pick which painting you want to be in or the costumes you want to wear. I chose to do The Milkmaid, but I wish I would have.

Not only do you end up with a cool picture souvenir, but you get to chat with a real artist and learn a lot about Vermeer.

8. Wear Orange and Visit the Netherlands’ Royal Palace

If you didn’t know that the Netherlands has a Monarchy, it does! But the Dutch Royal Family primarily lives in their palace in The Hague. This is great news for tourists as it means Amsterdam’s Royal Palace is open for visitors and is a must-do in Amsterdam.

The Royal Palace is the Dutch monarch’s reception palace, meaning that Head of State functions and events are held here. This 17th-century Baroque building is one of three palaces in the Netherlands and is just as opulent as you’d expect inside with marble furniture, red curtains, and chandeliers galore.

And why wear orange? Well, orange is the national color of the Netherlands and everyone wears it when they celebrate ‘King’s Day’ which is the current monarch’s birthday.

9. Explore the Picturesque Jordaan Neighborhood

One of the must-do things in Amsterdam that surprisingly some people skip is to visit the Jordaan neighborhood. Slightly west of the Centrum and Nine Street districts, Jordaan is a hip residential neighborhood with tons of great restaurants, cafés, and shops. It offers visitors an insight into local life in the city whilst still having plenty of things to do.

Check out the Noordermarkt Square market for vintage and organic food shops (yes, it’s that kind of hipster neighborhood!). Other cool markets include the Westerstraat Market on Mondays or the Lindengracht Market on Saturdays. Some of the more eclectic museums (like the Electric Ladyland Museum of Fluorescent Art and Houseboat Museum) are in this district.

10. Wander the Infamous Red Light District

You may or may not want to visit the Red Light District when you come to Amsterdam. If I had my kids with me, I wouldn’t have gone. It’s such a huge part of the culture, that I wanted t see what it was all about.

Many European cities from Paris to Hamburg have one, but none are more infamous than the Red Light District in Downtown Amsterdam. Otherwise known as the De Wallen neighborhood, this area has a high concentration of sex workers and similarly-themed shops and shows. This district is also where you’ll find the highest concentration of ‘coffee shops’ which sell marijuana.

You may not want to visit the Red Light District during its peak nightlife hours unless you’re visiting with a Bachelor/Bachelorette party. Although it’s much tamer than it used to be and the neon signs are fun, groups of drunken partiers aren’t! You’ll be pleased to know this area is fairly calm and quiet during the day.

11. Learn at the Jewish Historical Museum

Visiting the Anne Frank House will offer you a fantastic insight into the lives of Dutch Jewish people during a specific era, but there’s so much more to learn. The Jewish Historical Museum is the best museum dedicated to the lives of Jewish people not only from the Netherlands but its colonies too.

It has over 11,000 artworks, artifacts, memorabilia, and ceremonial items relating to the Jewish faith and everyday Jewish life. If you don’t know much about the Holocaust and how the Dutch responded, you’ll learn a lot here. It’s a fantastic museum in its own right but a must-see if you missed out on getting tickets to the Anne Frank House.

12. See the National Monument in Dam Square

One of the best free things to do in Amsterdam is to check out Dam Square. Not only is Dam Square home to the Royal Palace, but it’s also home to the National Monument and the New Church ( De Nieuwe Kerk in Dutch). The National Monument was built in 1952 as a memorial to those who died during WWII.

De Nieuwe Kerk isn’t really that ‘new’ at all as it dates back to the 15th century. This medieval, Gothic-style church is now an exhibition space and events space for some of the most important ceremonies in the Netherlands including royal weddings.

13. Tour the Heineken Experience at the Former Brewery

We don’t drink, but the Heineken Experience is a must in Amsterdam if you do. My friend Rebecca from Almost Ginger says:

“Wondering what to do in Amsterdam where you can properly taste authentic Dutch beer? Wonder no more as Heineken, the second-largest beer company in the world, was founded here.

The Heineken Experience is an interactive tour through the beer giant’s former brewery and the company’s history. You can see the old brewing kettles, beer mats with various logos, barrels, casks, and more at the Heineken Experience. No beer tour is complete without a tasting which the Heineken Experience offers too.

If you’re a craft beer purist or traveling with your family, the Heineken Experience is probably not for you. On the weekends, you might even find the Heineken Experience is overrun with Bachelor parties looking to kill an afternoon before spending all night in the clubs downtown!

But there’s no denying that the Heineken Experience is one of the city’s most popular attractions. There’s even a rooftop bar with a beautiful view where you can round off the Heineken Experience too.”

14. Sit Back and Watch Open Air Theater at Vondelpark

With over 30 parks, one of the most fun things to do in Amsterdam on a sunny day is to take a walk, relax, or play in one of them! While Oosterpark, Beatrixpark, and Amstelpark are all highly-rated, Vondelpark is the one you can’t miss.

Vondelpark is particularly a fun place to visit during the summer months when can check out the famous open-air theatre. You and your family can watch cabarets, children’s theater, stand-up comedy, musicians, movies, and more every single day.

There’s always a jam-packed performance schedule and they’re all free!

15. Tour Amsterdam’s Waterways on a Canal Cruise

Walking tours are great, but the best way to explore and learn more about the Dutch capital is on a canal cruise. Most of the city was built in the 17th century, as were the canals, so it just makes sense to learn about the history by water!

Most canal cruises last about an hour and you’re usually able to plug in your earphones to listen to an audio tour too. Taking a canal cruise is ideal if you are traveling with babies or have accessibility issues. Head to Centraal Station where you can take your pick of canal cruise companies.

16. Dare to Ride the A’DAM Lookout (Europe’s Highest Swing)

Don’t think there are any adrenaline-inducing, crazy things to do in Amsterdam?! That’s where you’re wrong! In the Amsterdam Noord neighborhood, you’ll find A’DAM Lookout. It’s a 20-story rooftop observation deck where you will find Europe’s highest swing.

Once strapped into the swing, the mechanism will take you over the edge of the skyscraper for a thrilling ride. Don’t worry, you can admire the same view with two feet on the ground too!

17. Live Like an Amsterdam Local and Rent a Bike

There are almost as many bicycles in Amsterdam as people. So, one of the best outdoor activities and fun things to do in Amsterdam with kids is to hire bikes and explore the city on two wheels.

Amsterdamers are ruthless road cyclers, so you may want to stick to riding around the city’s numerous parks with young ones.

18. Hunt for Bargains at Waterlooplein Flea Market

One of the quintessential, local Amsterdam activities is shopping at one of the many flea markets for a bargain. Waterlooplein is the oldest and biggest in the city with over 300 stalls selling everything from second-hand books to clothes and antiques.

It’s open from Monday to Saturday and is a fun place to stroll around and buy souvenirs.

19. Explore a Canal House at Museum Van Loon

Amsterdam’s townhouses are iconic and you can step inside a canal house at Museum Van Loon. It was previously owned by a wealthy shipping family of that name.

This excellent museum displays its many art collections and luxurious, centuries-old furnishing. Entering this home will feel like stepping back in time.

20. Dine at the International Foodhallen

Food halls are awesome! You can dine together as a family or a group of friends while eating different cuisines from local vendors. Foodhallen in Amsterdam West provides a casual yet chic setting for you to do exactly that!

At Foodhallen, you’ll find local Dutch delicacies like Bitterballens but also crowd-pleasing dishes like hotdogs, tapas, and pita kebabs.

21. Appreciate Contemporary Art at Moco Museum

The third museum in Museumplein Park is the Moco Museum. Located in a freestanding 20th-century townhouse, this art gallery displays works by some of the most prominent artists of the 21st century including Andy Warhol, Salvador Dalí, and the illusive Banksy.

22. Take a Break at Screaming Beans Roaster & Café

Amsterdam has a booming café culture and Screaming Beans is one of the top dogs. This company is a roaster, café (not a coffee shop, that means something else in this city – think space brownies!), and they sell delicious cakes so it’s a firm favorite amongst tourists and locals alike.

There are three locations in the city so you won’t have to walk far for a mid-morning pick-me-up.

23. Discover the City’s History at the Amsterdam Museum

You’ve joined a walking tour, visited the specialist museums, the Anne Frank House, and walked along the canals… And yet, you still may not have a real grasp of Amsterdam’s history and how the city came to be.

One of the best ways to gain a deeper understanding of the city’s evolution and Dutch culture is to check out the Amsterdam Museum. Housed in a former orphanage, this excellent museum tells Amsterdam’s entire story from the Middle Ages when the city was just a small fishing village up until the present day.

24. Climb the Tower and Witness the Views from Old Church

Since there is a ‘New Church’ then there is probably an older church hiding down a cobblestone lane somewhere! Yes, Old Church ( De Oude Kerk in Dutch) is located in the Red Light District of all places and is Amsterdam’s oldest building.

It is mostly used as an art exhibition space rather than a place of worship. The church’s opening hours are consistent but if you want to climb the tower for panoramic views of the city, it’s closed on Wednesdays and only open during the afternoons.

25. Learn More About WWII at the Dutch Resistance Museum

During the second world war, the Netherlands held a neutral stance until the Nazis invaded, and being neutral was no longer an option. This museum details the Resistance with photographs, artifacts, and first-hand accounts.

If you’re interested in World War II then this is a great museum to add to your itinerary.

26. Explore Amsterdam’s Eight Historic Windmills

Around 1,200 historic windmills remain throughout the Netherlands, and around eight of them are in and around the city. Windmills were vital for transferring water away from the Netherlands’ flood-prone fields.

One of the top places to visit in Amsterdam is The Sloten Windmill, the only working windmill open to visitors. You can still admire the other seven from the outside:

• De Krijtmolen d’ Admiraal
• Molen De 1200 Roe
• Molen de Bloem
• Molen de Otter
• De Riekermolen
• De Oudemolen/Akermolen

If you want to book a vacation photographer to take some snaps of you and your family, friends, or partner, these windmills will make the perfect Dutch backdrop!

27. Indulge in Amsterdam’s Sweet Treats

To truly experience the city, you need to see, do, smell, touch, and properly taste it too. You can find lots of authentic Dutch sweet treats in Amsterdam’s canal district.

Stroopwafels delicious waffle-ironed cookies sandwiched together with caramel. Dutch pancakes are much smaller than regular pancakes and they’re often served with powdered sugar and strawberries. Check out The Pancake Bakery, Melly’s StroopWafels, and Lanskroon Bakery to taste the goods for yourself!

28. Appreciate Quirky Art at the Stedelijk Museum

If you love art then there is no shortage of museums in the city you can visit. One of the top fun things to do in Amsterdam is to visit the Stedelijk Museum.

This museum features over 90,000 pieces of modern art ranging from paintings to sculptures, graphic design, and sound installations. It’s not going to be everyone’s cup of tea but if you like works by artists like Warhol and Pollock, it’s a can’t-miss.

29. Find the Hidden Courtyard of Begijnhof

Believe it or not, there are lots of secret courtyards hiding behind the grand townhouses and medieval homes all over the city. One must-see in Amsterdam is the Begijnhof courtyard, just behind the English Reformed Church.

Begijnhof is a former woman’s religious community almost as old as the city itself. The courtyard is a little slice of serenity in an otherwise bustling place.

30. Relive the Golden Age at the Rembrandt House Museum

Rembrandt is perhaps the most famous and important Dutch person in history and you can gain a deeper understanding of his life by visiting the Rembrandt Museum.

Also known as Museum Rembrandthuis, this restored 17th-century house is where the famous Dutch painter lived for 20 years. Many of his original works are on display including his stretches, etchings, and painting materials.

31. Visit the Historic Our Lord in the Attic Church

Possibly one of the cutest and quirkiest churches in the city, this is literally an old Catholic church hidden in an attic! When practicing Catholicism was outlawed in countries across Europe, those faithful to their religion practiced in secret.

Our Lord in the Attic Church, once confined to the top floor of a 17th-century house, is no longer hidden and open to the public.

32. See Photography Exhibits at the FOAM Museum

Courtesy of FOAM.org

Wondering what to see in Amsterdam if you’re a photography buff? You can find all types of museums for all mediums of art in the city and photography is no exception.

The FOAM Museum is located in a beautiful canal house in the Nine Street District. Its four exhibition spaces are constantly changing so you’ll never see the same photo collection twice no matter how many times you visit.

33. Walk Through the Hortus Botanicus Gardens

One of the oldest botanical gardens in the world, Hortus Botanicus is such a pretty place to visit on a sunny day in Amsterdam. Dating way back to 1682, these gardens boast a greenhouse, formal gardens, and over 4,000 native and local plant species.

34. Love Cats? Don’t Miss the KattenKabinet Museum

Society says you’re either a cat or a dog person. If you’re the former, one of the coolest unique things to do in Amsterdam is to visit KattenKabinet: a cat museum!

It’s a centuries-old canal house decorated by someone who bought every piece of kitschy, cat-related homeware they could get their hands on. We’re talking cat posters, weird cat sculptures, and so much more.

35. Hop on the Ferry to Visit NDSM in Amsterdam Noord

Thinking about what to do in Amsterdam Noord? Aside from the few museums and hotels on the north side of the city, there’s also the NDSM cultural center.

This renovated, former industrial site has dozens of pop-up eateries and hosts live music performances and other cultural events. It’s where the cool, hip Amsterdamers hang out after work during the summer months.

And the good news is, the ferry to cross the river is free!

36. Drink Dutch Gin Cocktails at the House of Bols

I don’t drink, but my friend Rebecca from Almost Ginger recommends House of Bols.

“Beer drinkers should head to the Heineken Experience but those who prefer gin should visit the House of Bols. Run by the Bols Distillery, this is where you’ll find the Dutch Gin Museum and a tasting room where you can order craft gin cocktails in their stylish, contemporary bar. Genever is a type of Dutch spirit that evolved into the popular Juniper gin that is distilled today. If you love cocktails, this is a cultural experience made for you.”

37. Take an Easy Day Trip to Haarlem

The Netherlands is such a small, well-connected country. You can take a day trip to almost anywhere in the country no matter where you’re based.

One of the best, easiest, and quickest day trips from Amsterdam is to the town of Haarlem. It’s a flower-laded, medieval town with gable-roofed houses and cobblestone streets. If you have the space in your itinerary, Haarlem offers a change of scenery and a slower pace of life.

38. Take a Day Trip to Zaanse Schans

Zaanse Schans is a must if you’ve got enough time in Amsterdam.

Zaanse Schans is a neighborhood and open-air museum located near Zaandam, in the Netherlands. It is known for its well-preserved historic windmills, traditional houses, and picturesque Dutch countryside scenery. Zaanse Schans offers visitors a glimpse into the Netherlands’ industrial heritage and traditional way of life.

The area is home to several working windmills, which were once used for various purposes such as grinding spices, producing oil, and sawing wood. These windmills have become iconic symbols of the Netherlands and attract tourists from around the world.

In addition to the windmills, Zaanse Schans features traditional wooden houses and buildings, many of which have been converted into museums, craft shops, and souvenir stores. You can explore these buildings to learn about Dutch crafts such as cheese making, clog making, and chocolate production.

Zaanse Schans offers a unique opportunity to experience Dutch culture and history and it’s not far from Amsterdam. You can take an UBERor bus from the city and be there in less than 30 minutes.

39. Take a Day Trip to Delft

Delft is a beautiful city about an hour’s train ride from Amsterdam.

Delft has a rich history that dates back to the 13th century. During the Dutch Golden Age, it was an important center for trade, industry, and art. The city was also the residence of the Dutch royal family, and it played a significant role in the Dutch Revolt against Spanish rule.

Delft is famous worldwide for its production of Delftware, a type of pottery that is typically decorated with blue and white designs. Delftware became popular in the 17th century and was inspired by Chinese porcelain. The Royal Delft factory, established in the 17th century, continues to produce Delftware. You can take a tour and see the pottery-making process. They also have a great cafe.

From there, you can walk to the old town and if you’re there on a Saturday, you can visit the Antique Market and find some vintage Delft pottery.

40. Day Trip to The Hague

The Hague, located on the western coast of the Netherlands, is the country’s third-largest city and the seat of the Dutch government. Known as the International City of Peace and Justice, The Hague is renowned for its role as the host of numerous international organizations, including the International Court of Justice and the International Criminal Court.

It is also home to the Dutch royal family and boasts an elegant city center, historic buildings, beautiful parks, and a vibrant cultural scene. The Hague offers a unique blend of cosmopolitanism, historical significance, and natural beauty, making it a captivating destination for visitors from around the world.

But the main reason we visited The Hague was to see Vermeer’s Girl With a Pearl Earring at the Mauritshaus Museum which was amazing.

Amsterdam Things To Do FAQs

Is the anne frank museum worth the hype.

Yes, the Anne Frank House is definitely worth the hype. Visiting the Anne Frank House is heartbreaking and emotional. It’s where the young Jewish diarist hid with her family during the second world war and many of the rooms look as they did when Anne Frank lived there.

Tickets need to be booked in advance and it is a small exhibit that will only take you around an hour to see, but it’s still worth it.

What is there to do in Amsterdam?

There are countless museums, landmarks, activities, eateries, parks, and so much more to do in Amsterdam. Plus, new experiences are opening up all the time! It’s not possible to get bored in Amsterdam.

Some of the top-rated experiences are the Anne Frank House, the Heineken Experience, the Van Gogh Museum, Dam Square, the Rijksmuseum, and Jewish Historical Museum.

How far is Amsterdam Central Station from the city center?

Amsterdam’s train station, also known as Amsterdam Centraal Station, is in the center of the city. It’s between the Ij River and the central De Wallen neighborhood.

At Central Station, you can catch trains for day trips, airport transfers, and even international services. There’s also a tram depot at the train station with different lines to various parts of the city.

All the Cool Things To Do in Amsterdam on Your Dutch Vacation

From the Heineken Experience to stroopwafels, to the Anne Frank House, canals, and everything in between, Amsterdam is a historic and beautiful place to visit. These are all the top things to do in Amsterdam Netherlands so you can get an in-depth experience of what the Dutch capital city has to offer!

The post Unforgettable Things To Do in Amsterdam appeared first on Wanderlust Crew .

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Terms and conditions.

Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

Visitors under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

There is no need to print your ticket, we will scan it from your smartphone or tablet.

We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

Purchased tickets are non-refundable.

Frequently Asked Questions

• Heineken Experience The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

If for any reason you would like to visit us at a different time/date than the one indicated on your ticket, please contact [email protected]

The Heineken Experience tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the afternoon.

The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

• Heineken Experience tour, with an English speaking personal guide.
• A tasting session of 5 premium beers paired with Dutch cheese.
• An exclusive behind the scenes experience.
• Personalised gift.

From Monday to Wednesday times: 10am, 12pm, 2pm and 4pm. Thursday times: 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00. Friday and Sunday times: 10am, 11am, 12pm, 1pm, 2pm, 3pm and 4pm. *Unfortunately, we currently do not offer any VIP tours on Saturday. Please note that the VIP tour is only available for visitors who are 18 years of age or older. The maximum number of participants per tour is 10, so make sure you book your tickets on time. If you would like to have a private VIP Tour, please, contact our Sales team via: [email protected]

As it is the busiest day of the week, we don't offer VIP tours on Saturday.

This is a unique combi ticket that gives you access to three Amsterdam attractions in one! The ticket includes:

• Entrance to the Heineken Experience (incl. 2 drinks)
• Canal cruise with a Heineken Experience guide
• Entrance to the A'DAM Lookout

You will start with a tour at the Heineken Experience, so we would advise you to arrive on time. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination). Please note that the boat is one-way.

Children are allowed in the attraction as long as they are accompanied by an adult. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of a soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €15,75 per person.

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