tourism statistics india 2022

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India received 6.19 million Foreign Tourist Arrivals (FTAs) during 2022 as compare to 1.52 million during the same period of 2021.

There were 10.93 million Foreign Tourist Arrivals (FTAs) in India during pre-pandemic year 2019. Tourism Industry has shown good signs of revival after Covid-19 pandemic. According to latest information received from Bureau of Immigration, India received 6.19 million Foreign Tourist Arrivals (FTAs) during 2022 as compare to 1.52 million during the same period of 2021.

Ministry of Tourism, Government of India under its Schemes of Swadesh Darshan, PRASHAD and Assistance to Central Agencies, provides central financial assistance to State Governments/ Union Territories/Central Agencies for development of tourism related infrastructure and facilities in the country to provide an enriching tourism experience to visitors in a planned and phased manner.

The Ministry of Tourism has set up a 24x7 Multi-Lingual Tourist Info-Helpline on the toll free number 1800111363 or on a short code 1363 in 12 Languages including 10 international languages (German, French, Spanish, Italian, Portuguese, Russian, Chinese, Japanese, Korean, Arabic), Hindi & English for domestic and foreign tourists to provide support service in term of information relating to Travel in India and to offer appropriate guidance to tourists in distress while travelling in India.

The details of Foreign Exchange Earnings (FEEs) through tourism in India during 2021 and 2022 (in Rs. Crore) are given below:

*: Provisional estimates

The Ministry of Tourism has taken several initiatives to give boost to the tourism sector in the country and to increase foreign tourist arrivals, details of which are:

i.          Launched Dekho Apna Desh initiative with the objective of creating awareness among the citizens about the rich heritage and culture of the country and encourage citizens to travel within the country.

ii.         Conducting Programmes under the ‘Capacity Building for Service Providers’ (CBSP) Scheme to train and up-grade manpower to provide better service standards.

iii.        Launched Incredible India Tourist Facilitator Certification Programme, a digital initiative that aims at creating an online  learning platform with the objective of creating a pool of well trained professional tourist facilitators across the country to support tourists.

iv.        24x7 toll free Multi-Lingual Tourist Helpline.

v.         Providing facility of e-Visa for 5 sub-categories i.e. e-Tourist visa, e-Business visa, e-Medical visa, e-Medical Attendant visa and e-Conference visa for nationals of 166 countries.

vi.        E-Visa has been further liberalized and the visa fee has been substantially reduced.

vii.       New mountain peaks have been opened for Mountaineering/Trekking to give boost to adventure tourism in the country.

viii.      Lowering of GST on hotels rooms with tariffs of ₹ 1,001  to ₹ 7,500/night to 12%; those above ₹ 7,501 to 18% to increase India’s competitiveness as a tourism destination.

ix.        On the recommendation of the Ministry of Tourism, 59 tourism routes have been awarded to the identified airlines by the Ministry of Civil Aviation under the RCS UDAN Scheme, for which Ministry of Tourism extends financial support in form of VGF (Viability Gap Funding). 51 of these routes have been operationalized till date.

x.         In order to boost visitor arrival, Ministry of Tourism, Government of India has declared “Incredible India! Visit India Year 2023”.

G20 meetings are being held at 55 destinations throughout the country. The infrastructure at these cities are being augmented and upgraded for the G20 meetings.

Tourism offerings are being highlighted in run up to these meetings. Excursion of Delegates is also organised to nearby tourist attractions. Effort is being made to make G20 Delegates visiting these destinations are going back to their countries as tourism ambassadors. Important tourism sites and facilities are being upgraded to international standards.

This reply was given by Minister of Culture, Tourism and Development of North-Eastern Region Shri G Kishan Reddy in Rajya Sabha yesterday.

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India’s tourism sector witnessed mega growth in 2022.

Gaurav Gupta

Gaurav Gupta, Founder & CEO, Tripclap.com.

Post Independence, India has evolved as a tourism hotspot for multiple reasons. From being a bridgehead for commerce and trade, to being a showstopper because of its captivating scenic spots and sightseeing areas, the idea of travel has changed drastically over the years.Owing to its extensive attractions and rich heritage, the country has always been one of the most rewarding and multicultural melting pot for any explorer. Tourists from different countries have been visiting India to witness its traditions and incredible cultural heritage, which are the factors that laid the foundation of the Indian tourism sector contributing about five per cent to GDP.

The Covid-19 Pandemic has made everyone yearn for travelling and exploring new places. With international borders not opening up completely, and parts of the world battling the virus, India appears to have unplugged a plethora of opportunities for travellers and wanderers across genres. The rise of millennials and GenZ as an all new breed of tourer, has redefined the term ‘tourism’. Over the past two years of pandemic, a couple of buzzwords such as staycations and workations have emerged as the trending guiding principles for these groups of travellers. Youths nowadays are eager to safely explore nature, and they are thriving to get access to high-quality infrastructure and a lively, welcoming environment without having to break the bank. The hybrid work model has evolved into a ‘work from anywhere’ solution, hence helping workations continue to rule the roost.

Travel destinations and accommodations are investing in women-centric tours as a result of the increased demand for solo female travel in India. Hostels are also aimed toward providing secure areas for women to dwell in a communal environment. This trend is poised for greater expansion in the upcoming year as more hostels and homestays provide particular accommodations for female travellers travelling alone. States all throughout India are advertising their unique places, which are providing adventurous travellers with fresh experiences. Generation Z and millennial travellers go to these uncharted regions and open doors for local communities’ development there.

The Indian Tourism Statistics 2022 report reveals India receiving 677.63 million domestic tourist visits in 2021. The percentage has increased by 11.05% from 610.22 in 2020. The top states in terms of domestic visits were Tamil Nadu at 115.33 million, Uttar Pradesh at 109.70 million, Andhra Pradesh at 93.27 million and Karnataka at 81.33 million. It’s interesting to note that the dynamics of travel around the world now appear entirely different from how they did before two extremely chaotic and passive years. 2021 saw the beginning of the recovery for the country’s tourism sector, with maximum countries contributing to Foreign Tourist Arrivals (FTAs) numbers in India. Total FTAs in India surged by 406.6% to 2,764,975 from January-July 2022 compared to the previous year. During this period, the US was the top contributor to FTAs in India, at 25.88%, followed by Bangladesh (18.61%), the UK (10.99%) and Australia (5.16%); the US was among the top 15 source nations.The survey discovers that wanderlust abounds with a strong desire to seize the experiences that travel offers in the post-Covid climate. Taj Mahal became the most-visited ticketed ASI Site for Domestic tourists in FY 21-23, followed by the Red Fort and the Qutub Minar, which received the second and third most visitors. The sharp rise in FTAs is a result of many driving forces that include the COVID-19 Vaccination campaign, the ‘Heal in India’ and ‘Heal by India’ campaigns announced by the Indian Government in May 2022, and several other infrastructural measures.

The country has also registered higher spending on leisure tourism compared to business spending tourism. With about 18% of Indians travelling for work within the nation, India is far ahead of its international rivals in this area. Owing to a resounding spike in booking during 2021-2022, the outlook of the Indian Tourism industry for the next decade looks bright and seems to expand exponentially. The tourism industry is raring to explore new frontiers and reinvent itself in order to keep up with the times.

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From India to the world: Unleashing the potential of India’s tourists

Boosted by rising economic prosperity  and a fast-growing economy, India is set to be an important global source market for leisure travel. India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people. 1 World Bank national accounts data, GDP (current US$) India, accessed September 2023; World population prospects 2022 , United Nations Department of Economic and Social Affairs, Population Division, 2022. And the population is young—the median age is 27.6, more than ten years younger than that of most major economies. 2 World population prospects 2022 . What's more, consumption of goods and services, including leisure and recreation, is forecast to double by 2030. 3 “India’s impending economic boom,” Morgan Stanley, November 8, 2022. Adding a strong postpandemic travel recovery, and a growing appetite for international travel, these factors point to India’s significant potential for outbound tourism.

India is now the fifth-largest economy, and its population has surpassed China’s to become the largest in the world, at over 1.4 billion people.

Through nine charts, this article unpacks trends and opportunities in the Indian travel market. Selected country examples shed light on how destinations can enhance their value propositions to attract and delight Indian travelers.

Indian globetrotters set to soar

Racing ahead: indian wanderlust is taking off, top picks: united arab emirates reigns, new gems discovered, regional flavors; global explorers.

Indian travelers are not a homogenous group; destination preferences vary across regions. For example, travelers from North India constitute a large share of travel to the United States and Canada, while two-thirds of travelers from Kerala prefer destinations in the Middle East. 1 India tourism statistics 2020 , Ministry of Tourism, Government of India, January 2021; MarketIS. Purpose of travel, distribution of the diaspora, and cultural linkages play a role in destination choice.

Destination matchmaking: Five ways to build value

Destinations looking to harness the full potential of the growing Indian market could consider tailoring their value propositions in alignment with one or more of the five key decision points that influence where travelers choose to go. Destinations might ask the following questions to determine which factors align with what Indian travelers look for when planning a trip.

• Research. How attractive and popular is the destination with Indian tourists?
• Accessibility. Is it easy to obtain a travel visa?
• Connectivity. Are there convenient flights that connect India to the destination?
• Booking. Is the destination affordable for Indian travelers, and is there an adequate supply of hotels in the appropriate price range?
• Travel experience. What is the on-the-ground experience like for Indian tourists in terms of weather, attractions, and whether or not the local population is English speaking?

There’s something for everyone in Thailand

Azerbaijan’s visa policy wows indian travelers, vietnam takes off: direct flights skyrocket arrivals.

In 2019, Kolkata was the only city in India with direct connectivity to Vietnam, and three other Indian cities offered sporadic flights. To stand out from Southeast Asia neighbors and gain popularity with Indian travelers, Vietnam improved direct connectivity from India by increasing flight frequency and adding new routes. Indian arrivals are now at an all-time high. 1 Data from Google trends and Diio Mi.

The luxury of Dubai is within reach

In 2022, India was the largest source market for leisure travelers to Dubai. 1 “1.24 million Indian tourists visit Dubai in first 9 months of 2022,” Business Standard , December 10, 2022. The city is known for its luxury offerings and, perhaps surprisingly, also offers a wide range of accommodations, such as 3-star options. And flights from India are affordable when compared with flights of similar distances. Taken together, these factors make the luxury of Dubai accessible to Indian travelers. 2 MarketIS.

Bollywood magic in Switzerland

While only 9 percent of Indian travelers focus on long-haul destinations in Western Europe, Switzerland has been an Indian top-20 destination for over a decade. Switzerland may be popular, as it feels familiar to Indian travelers: many Bollywood hits feature Swiss attractions, there are plenty of Indian restaurants and cultural festivals, and English is widely spoken. 1 “Switzerland and romantic songs of Indian movies,” Solo Backpacker, September 20, 2019; India-Switzerland relations , Ministry of External Affairs, Government of India, February, 2020; Festival of India in Switzerland and Liechtenstein – Events , Ministry of Culture, Government of India, 2018; Swiss hospitality for Indian guests , a joint report from HotellerieSuisse, Berne and Switzerland Tourism, November, 2019.

Namaste, India!

India is a high-potential, growing source market for leisure travel. Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality that caters to Indian preferences. Destinations may need to take steps now to build a strong value proposition and distinguish themselves as a preferred location. To do so, they could take action in the following areas:

Destinations looking to attract Indian leisure travelers could consider targeted marketing, an expanded range of affordable options, and customized on-the-ground hospitality.

• Connect. Make travel seamless, for instance, by simplifying visa application processes and providing direct connectivity.
• Entice. Offer affordable packages with a range of choices that appeal to specific groups, such as families, couples, or solo travelers.
• Welcome. Make the experience traveler-friendly, for example, by providing appropriate food and beverage options like vegetarian and Indian cuisine.
• Attract . Design targeted campaigns to showcase experiences that Indian travelers want, and use appropriate channels to get the word out, for example leveraging over-the-air partnerships and social media.
• Unlock. Include the MICE (meetings, incentives, conferences, and exhibitions) and business tourism segments in marketing efforts to boost interest in leisure travel.

Divya Aggarwal is an associate partner in McKinsey’s Gurugram office, Margaux Constantin is a partner in the Dubai office, and Kanika Kalra is a partner in the Mumbai office, where Neelesh Mundra is a senior partner.

The authors wish to thank Ashu Airan, Steffen Köpke, Richa Kothari, Karthik Krishnan, Kargil Mishra, and Jean Petersen for their contributions to this article.

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International Tourism and COVID-19

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