The future of farm tourism in the Philippines: challenges, strategies and insights

Journal of Tourism Futures

ISSN : 2055-5911

Article publication date: 12 March 2021

Issue publication date: 22 April 2024

This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic.

Design/methodology/approach

The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies.

The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities. While having these potentials, crucial initiatives in physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support must be implemented. Farmers' lack of skills, training and capital investment potential to convert their farms into farm tourism sites serves as the major drawback. Thus, developing entrepreneurial and hospitality skills is crucial.

Originality/value

This work presents a historical narrative of initiatives and measures of the Philippine farm tourism sector. It also provides a holistic discussion and in-depth analysis of the current state, potentials, strategies and forward insights for farm tourism development.

  • Farm tourism
  • Agri-tourism
  • TOWS analysis

Yamagishi, K. , Gantalao, C. and Ocampo, L. (2024), "The future of farm tourism in the Philippines: challenges, strategies and insights", Journal of Tourism Futures , Vol. 10 No. 1, pp. 87-109. https://doi.org/10.1108/JTF-06-2020-0101

Emerald Publishing Limited

Copyright © 2020, Kafferine Yamagishi, Cecil Gantalao and Lanndon Ocampo.

Published in Journal of Tourism Futures . Published by Emerald Publishing Limited. This article is published under the Creative Commons Attribution (CC BY 4.0) license. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at http://creativecommons.org/licences/by/4.0/legalcode

1. Introduction

The Philippines has one of the fastest growing economies in the Association of Southeast Asian Nations (ASEAN) region, with an average growth rate of 6.3% (i.e. 2010–2016 coverage) and a 6.7% growth rate in 2017, as reported in the ASEAN Economic Integration Brief (2019) . As an agricultural country, 47% of its land area is intended for agriculture OECD (2017) with a recent reported sectoral growth of 2.87% in the third quarter of 2019 comprising primarily of crops and livestock, poultry and fisheries ( PSA, 2019 ) . As of January of 2018, about 10.9 million Filipinos were employed in the sector, which accounts for 26% of the national employment of the same month. This growth is insignificantly higher than its 25.5% share in January 2017. Unlike in the USA and Israel, where farmers are considered as middle-class citizens due to their high productivity ( Tarriela, 2016 ), which is ten times higher than the productivity of the country at 2.8%, Filipino farmers are still classified poor; thus, the need to provide them with a supplementary source of income. The country's agricultural sector has been underperforming since 1961. Globalization, industrialization and development encroachment are threatening small farms, as it is evident that farmers are forced to sell their lands and work due to industrialization ( Ghatak and Mookherjee, 2014 ). On this note, there is a need for Filipino farmers for the provision of the latest trends and technological advances in the field of farming to be on par with other ASEAN countries. .

In the Philippines, almost half of the population resides in rural areas that depend on agriculture as their primary source of income; among them are the indigenous people, landless farmers and fishermen ( Briones et al. , 2017 ). As an archipelagic country, it has diverse natural resources, rich cultural heritage, abundant agricultural produce and ideal sceneries. The country could access these resources in agriculture and address relevant issues vis-à-vis both the agriculture and tourism sectors. These components constitute an emerging type of tourism in the country, farm tourism – a sub-sector of rural tourism which focuses on providing an experience that endorses the very concept of farming and farm living ( Roberts and Hall, 2001 ). Rural tourism is defined as “a form of tourism that takes place in rural areas and involves the exploitation of natural and anthropogenic tourist resources of the rural area, and the conduct of social and economic activities that generate benefits for local communities” ( Dorobantu and Nistoreanu, 2012 ). It has recently been considered a viable approach to promote the countryside potentially and get the community involved ( Amir et al. , 2015 ). It is especially valuable in areas where traditional agricultural activities are decreasing ( Hoggart and Buller, 1995 ; Cavaco, 1995 ). The tourism and natural resource management literature are starting to take an interest in farm tourism because of its capability to provide potential benefits to local development ( Iorio and Corsale, 2010 ; Mastronardi et al. , 2015 ; Karampela and Kizos, 2018 ), especially with the alarming decline of the agriculture industry ( Kuo and Chiu, 2006 ). Ollenburg and Buckley (2007) pointed out that farm tourism enterprises are formed by the resulting combination of the commercial constraints of regional tourism, the non-financial attributes of family businesses and the inheritance nuances of family farms. Farm tourism paves the way to inclusive and sustainable agricultural and rural development as it opens possibilities for diversification of income for small-scale farmers while promoting sustainable agricultural systems and community involvement and participation (SEARCA, 2017).

The Philippines has enacted a national legislative measure, the Republic Act 10816 (R.A. 10816), popularly known as the Farm Tourism Development Act of 2016, which provides an overarching framework for developing and promoting farm tourism activities in the country. It defines farm tourism as “the practice of attracting visitors and tourists to farm areas for production, educational and recreational purposes”. It includes any agricultural or fishery-based activity for farm visitors, tourists, farmers and fisher folks who want to be educated and trained on farming and its related activities. Also, it provides a venue for outdoor recreation and accessibility to family trips. The country has set standards for the farm tourism industry and formalizes the industry players to boost sectoral growth through the promulgation of R.A. 10816 further. As farm tourism develops under the branch of nature-based tourism, it focuses on low-impact, nature-based and community-based activities involving the locals in ways culturally, socially and economically cultivating. In the Philippines, farm tourism accounts for 20%–30% of the overall tourism market ( Padin, 2016 ).

With the Department of Tourism (DOT) data, the country's tourism policy and implementation arm, more than 170 farm sites were accredited ( Talavera, 2019 ) and are mostly concentrated in the Luzon area, the Philippines' largest island in its northern part. Most travel agencies and tour operators in the country are not offering stand-alone farm tours but merely include one to two farm visits in their usual itinerary. As most of the tourism destination sites in the provinces are sun-sea-sand attractions, the country is less known for its agricultural sites. However, as roughly 40% of the land use is devoted to agriculture ( Talavera, 2019 ), developing and promoting these farm sites could not only generate additional revenue for the tourism sector but could also create some scale economies as crucial components and productive factors for farm tourism already exist, without altering the farm's orientation ( Veeck et al. , 2006 ). As the government is pushing for efforts to develop the farm tourism sector, more opportunities become available for local farmers to augment their income and diversify their lands. Thus, farm tourism does not only offer alternative tourist attractions in the country, but it also promotes agricultural farms and creates an outlet for farmers to sell their produce.

Despite such efforts of the Philippine Government for developing the farm tourism sector, several challenges remain roadblocks to development, and some directions seem to be counterintuitive. For instance, Montefrio and Sin (2019) noted that agritourism (i.e. farm tourism) in the Philippines is driven by a “complex elite network” of state and private entities which, along with uneven power dynamics, allows conditions favoring old and new landed elites while keeping marginalized small farmers at a distance. Addressing these challenges and attempting to offer possible strategies to overcome them require a country-level discussion that thoroughly provides an in-depth inquiry and analysis of the sector's current status and performance, along with managerial and policy insights on ways forward. Initiatives of this kind have been reported in the literature for decades. For instance, Pearce (1990) described the social aspects of farm tourism in New Zealand based on social situations analysis. Davies and Gilbert (1992) reported the development of farm tourism in Wales. From a gender perspective, Caballé (1999) brought insights from farm tourism in Spain. Potočnik-Slavič and Schmitz (2013) analyzed farm tourism development in nine European countries (UK, Belgium, France, Germany, Italy, Poland, Croatia, Slovenia and Ireland) and presented some major observations. Nematpour and Khodadadi (2020) examined the potential socioeconomic development of Iran with farm tourism as the driving force. However, despite such importance of conducting this report, such an initiative in the Philippines is lacking and presenting a rigorous discussion of the country's challenges and possible directions for developing the farm tourism sector becomes an imperative.

a historical narrative of Philippine farm tourism initiatives and measures;

an analysis of the potentials of the country as a farm tourism destination;

an inquiry on the underlying challenges that inhibit the country in developing numerous world-class farm sites in contrast to other sites in leading Asian countries; and

an in-depth investigation and analysis of the possible strategies, initiatives and policy insights of the relevant stakeholders (e.g. the government, farm tourism operators, among others) in addressing the challenges of farm tourism development.

Likewise, this study addresses the limitations of the collection of the relevant literature of Philippine farm tourism and intends to provide a rigorous investigation that will provide a reference work on the topic. Aside from the practical contribution of this work, analyzing the case of farm tourism of the Philippines offers an interesting set of insights to farm tourism as a domain field of study. First, farmers in the Philippines are generally classified as poor, and the agricultural output is relatively low despite having vast agricultural land. Secondly, the output of the tourism industry in the country is relatively low compared to other countries in the ASEAN region despite the presence of diverse natural resources, ideal sceneries, abundant agricultural produce and rich cultural heritage. Finally, the Philippine Government is committed to the development of farm tourism, and investments in various initiatives become evident. The nexus of these current socioeconomic and political conditions, along with various structural challenges, provides an interesting discussion on how farm tourism can be advanced in such an environment.

To address these gaps, this study used content data analysis from various literature, such as published journal articles, news articles and reports in drawing observations. This type of approach is ideal for gaining insights and in-depth information regarding the country's farm tourism. Content data analysis is a process used to describe written, verbal or graphic communications and creates a quantifiable description from qualitative data. Direct content analysis was adopted in sorting out the cases of the examined phenomenon, highlighting data, followed by labeling the highlighted information through predetermined codes. Data that were coded from the existing coding scheme would be given a new code. Direct content analysis foresees the variables of interest or the relation among variables determined through the coding scheme or relation between codes ( Mayring, 2000 ). It also uses the existing theory or prior research by identifying the critical variables in the coding categories ( Potter and Levine-Donnerstein, 1999 ). While we acknowledge the limitations of content analysis pertaining to data and information quality, the use of primary data sourcing methods (e.g. focus group discussion, interviews, surveys) may not be relevant at this point in Philippine farm tourism development as the sector is still relatively young with a limited pool of experts on the topic. The direct content analysis then generated the current status and challenges of the country's farm tourism sector. Some case illustrations in the local regions of the country were utilized to describe better the potential of farm tourism along with its corresponding challenges. This set serves as inputs to the weaknesses–opportunities (WO) analysis – a strategy design tool that is an extension to the strengths, weaknesses, opportunities and threats (SWOT) analysis. The leverage of the WO analysis lies in its capability of designing strategies that access external opportunities while reducing internal weaknesses ( Weihrich, 1982 ). Policy insights were then identified from the strategies generated by the WO analysis. The entire process of this work serves as a platform for developing an in-depth analysis of possible strategies and policy insights for farm tourism in the Philippines.

This paper is organized as follows. Section 2 discusses the background of farm tourism and its comprehensive benefits. Section 3 presents the current status and potentials of the farm tourism sector, as well as its challenges and strategies. Section 4 provides an in-depth “mini-maxi” strategies for addressing the sector's challenges. Policy insights are outlined in Section 5. It ends with a conclusion and discussion of the future work in Section 6.

2. Background of the study

2.1 farm tourism: background, issues and concerns.

With the onset of the UN Sustainable Development Goals (SDGs), agriculture is considered the largest employer globally, which provides the livelihood for 40% of the current global population. Developing countries have barely 30% of the total agricultural production, while high-income economies have 98%, which suggests that enormous opportunities for developing countries like the Philippines are available in agribusiness. One of the targets of the Zero Hunger Goal of the UN SDGs is to double the agricultural productivity and income of small-scale food producers in 2030, particularly women, indigenous peoples, family farmers, pastoralists and fishers through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment. The eighth UN SDG, on the other hand, is to have a Decent Work and Economic Growth, which is targeting in the promotion of development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services. The notion of farm tourism attempts to address these two important goals, as discussed in the current literature ( Iorio and Corsale, 2010 ; Mastronardi et al. , 2015 ; Karampela and Kizos, 2018 ). Like other countries, the Philippines has already made a significant step by promulgating the R.A. 10816, which provides a set of national policy guidelines on the development of farm tourism.

Tourism is a significant economic activity to the rural economies, characterized by low income from farming with defined economic opportunities ( Talbot, 2013 ). Developed economies viewed tourism as a response to employment and livelihood gaps in rural areas ( Sharpley and Vass, 2006 ). Due to the widespread impact of agriculture, in many countries, tourism is currently the focus of farm diversification ( Fisher, 2006 ; Garrod, 2011 ). Governments worldwide have recognized the need to encourage farm enterprises that provide alternative sources of income to address the threat of rural area desertion and agricultural neglect, resulting in farm diversification ( Hjalager, 1996 ). Farm-based tourism has been very successful in many parts of Europe and has increasing popularity in Canada, the USA and New Zealand ( Busby and Rendle, 2000 ). This movement is greatly attributed to the changing policy context of agriculture in developed nations ( Davies and Gilbert, 1992 ; Walford, 2001 ). These agricultural policies have experienced some fundamental changes over the past 50 years ( Sharpley and Vass, 2006 ). Agricultural policy reforms, as well as changes in social, political and economic conditions in Norway, for instance, have encouraged their farmers to diversify their farms to generate additional income ( Haugen and Vik, 2008 ).

Farm tourism is expected to encourage employment in rural communities as well as the vitality and sustainability of these areas ( Davies and Gilbert, 1992 ; Garcia-Ramon et al. , 1995 ; Sharpley and Vass, 2006 ; Forleo et al. , 2017 ) and is considered as part of the shift in their economic base ( Blekesaune et al. , 2010 ). Garcia-Ramon et al. (1995) were optimistic by noting that while farm tourism generates new job opportunities, it contains a multiplier effect that supports other local economic sectors. Additionally, farm tourism is considered a value-adding activity for farmers as it strengthens the resource base of the farm, builds upon the farm and the competency of farmers and on what the farm means in terms of mentality and lifestyle ( Brandth and Haugen, 2011 ). However, tourism on farms is small-scale and economic viability is considered not always good ( Forbord et al. , 2012 ). One of the earliest opposing viewpoints about farm tourism was presented by Maude and Van Rest (1985) , which argued that farm tourism returns are small brought about by rigorous planning regulations. Hjalager (1996) also identified the tendency of farmers to give priority to traditional agriculture as one of the drawbacks. Sharpley and Vass (2006) added that the desire of farmers for the development of farm tourism is rooted in an employment concept, rather than from a diversification motivation. These conditions have changed for the past 30 years, and governments have sorted out some of its challenges. Nevertheless, farm tourism covers a variety of services and products, and the combination of production on agricultural products and tourism can lead to an advantage of increased and efficient use of labor on a farm ( Fleischer and Tchetchik, 2005 ). Additionally, extending the notion of Mastronardi et al. (2015) , farm tourism offers the opportunity to farmers to sell their produce directly to the consumers, thus reducing transactions with commercial intermediaries, which would, in effect, dramatically increase their profit margins. In this scenario of direct interaction, farmers implement direct marketing initiatives and new product introductions with minimal market risk while consumers benefit from direct information exchange, strengthening of social relations and availability of local produce at competitive prices ( Mastronardi et al. , 2015 ). However, it is argued that farm tourism still lacks a comprehensive body of knowledge and a theoretical framework ( Oppermann, 1995 ) since only a handful of studies have conducted rigorous investigations on this area.

As diversification to farm tourism is increasingly considered as a viable development strategy in promoting a more diverse and sustainable rural economy while countering declining farm incomes, one of the major challenges identified in the domain literature is the lack of additional business and entrepreneurial competencies of farmers, who by nature of the agriculture sector, have the dominant productivity-driven mindset ( Busby and Rendle, 2000 ; Haugen and Vik, 2008 ; Phelan and Sharpley, 2012 ). Pesonen et al. (2011) considered these entrepreneurs' roles and skills as fundamental for rural tourism as new products and services must be introduced to meet ever-changing market demands at competitive prices. The transition from farming (or tourism on farms) to farm tourism is considered difficult as farmers are mostly in isolation with tourism, with a lack of knowledge, expertise and training in the field ( Busby and Rendle, 2000 ). Interestingly, some works have pointed out that women have higher motivation for agritourism (or farm tourism) than men ( McGehee et al. , 2007 ; Haugen and Vik, 2008 ). Besides these entrepreneurial skills, other economic variables such as food service, direct selling, public subsidies and other external factors such as proximity to urban or cultural centers are also determinants of farm income performance ( Giaccio et al. , 2018 ). Most recently, Da Liang et al. (2020) highlighted the match between farm image and farm experience activities as contributory to positive tourist response in farm tourism sites. Some current areas of interest in farm tourism have extended to the inclusion of culinary tourism experiences in agri-tourism destinations ( Testa et al. , 2019 ), educational rural farm tourism ( Cornelia et al. , 2017 ), recreation on farms ( Barbieri et al. , 2016 ), the combined recreational-educational rural tourism on farms ( Petroman et al. , 2016 ) and cultural integration on-farm activities ( Prayukvong et al. , 2015 ), among others. Note that this list is not intended to be comprehensive.

2.2 Benefits of farm tourism

The tourism industry perceives farm tourism as a medium for the diffusion of tourists away from the gateway cities ( Ollenburg and Buckley, 2007 ). These areas allow easy access to potential tourists ( Garrod, 2011 ). In Taiwan, Thailand and Japan, tourists gather to farms and partake in activities such as rice planting and vegetable harvesting. The majority of the farms have increased their income, and consequently profit, by adding farm tourism activities in their operations ( Tew and Barbieri, 2012 ). Haghiri and Okech (2011) agreed that farm tourism activities in their countryside or province are generally viewed as alternative income sources, usually above the earnings from various on-farm activities. It aims to promote tourism in rural areas and balances development through economic dispersal and providing opportunities in the countryside. Gabor (2016) noted that farm tourism is an excellent example of inclusive growth for the local communities. Some reports from Australia, Taiwan, Thailand, the USA, Costa Rica and some European countries indicated that jobs and revenues are created in local communities through farm tourism activities.

Furthermore, farm tourism conserves and preserves the environment through the notion of sustainability and its nature- and community-based tourism concept. Recio et al. (2014) highlighted that while agriculture maintains the environment, farm tourism, on the other hand, enables the farmers to innovate and diversify their landscape for various purposes, and at the same time, protects the natural resources which would benefit tourism and other sectors. Aside from an environmental point of view, farm tourism also protects and promotes cultural traditions and develops a sense of pride and ownership to the locals while enriching the tourists' authentic cultural experience. At present, tourists yearn to embody the local rural experience and not merely become onlookers in the rural environment ( Cloke and Perkins, 2002 ). Farm tourism encourages visitors to experience firsthand the agricultural life ( Mansor et al. , 2015 ) and can be a catalyst for revival or strengthening rural traditions and culture. In farm tourism sites, tourists may know the differences and dynamics of culture of the locality, even with the tone or the accent of their dialect. This cultural impact of farm tourism and agritourism on a rural community is considered by Amelia et al. (2017) as the most important undertaking as it changes the cultural behavior and thinking of culture in contact with another culture.

Finally, farm tourism provides education about the importance and role of agriculture. The majority of the visitors are families with young children, community organizations and schools that set the significance of farm offerings in educating the public ( Tew and Barbieri, 2012 ). It creates a mutual learning experience when farmers share their abilities and affirm their role in the community. This notion was supported by Gabor (2016) by citing that farm tourism represents the business of attracting visitors to farm areas generally for educational and recreational purposes ( Gabor, 2016 ). It encourages the development of a symbiotic relationship between the farmers and the tourists ( Busby and Rendle, 2000 ). If properly planned and managed, farm tourism bridges the gap and creates a harmonious relationship between the rural and urban communities.

3. Findings

3.1 status of the philippine agricultural sector.

The Philippines has roughly 30 million hectares of land, of which 9.7 million are considered agricultural. The agricultural industry portrays an important role in the Philippine economy and the development of the country. However, the country has lagged by neighboring ASEAN countries. As shown in Figure 1 , the productivity rate of the country is lower than Indonesia, with 3.73%, Malaysia 4.10%, Thailand 3.21, Myanmar 3.67 and Vietnam 4.16%. Note that these countries have also invested in farm tourism ( Leh et al. , 2017 ; Ahmad et al. , 2018 ; Nguyen et al. , 2018 ). With exports related to agri-food, the country is also underperforming based on the 2014 data with US$6.7bn earnings in comparison to other ASEAN countries, as shown in Figure 2 . In 2014, the Philippines exported US$6.7bn worth of farm products but imported US$8.6bn for a deficit of US$1.9bn ( Dar, 2017 ). Thailand transported US$38.4bn in farm products the same year abroad and imported US$12.9bn with a surplus of US$25.5bn. Indonesia has US$38.8bn in farm exports and US$17.5bn in agricultural imports for a surplus of US$21.3bn, while Malaysia has US$26.2bn in farm exports and US$18.3bn in agricultural imports for a surplus of US$7.9bn. On the other hand, Vietnam US$24.8bn in farm exports and US$13.4bn in agricultural imports for a surplus of US$11.4bn.

Such low agricultural productivity can be attributed to some of the challenges that the agriculture industry is facing nowadays. At present, there are widespread conversions of prime agricultural land partly due to rapid urbanization and population growth. For instance, there is a growing need for housing projects, residential villas and commercial properties, which have led to the immense conversion of agricultural lands not just in Metro Manila but in key cities across the country ( Cabildo et al. , 2017 ). The development trajectory has been extended to Visayas and Mindanao (i.e. two of the largest group of islands in the country), causing a tremendous shift in land use patterns. The Department of Agrarian Reform (DAR), the Philippine Government agency for the distribution of agrarian land, distinguished Negros Occidental and Misamis Oriental (i.e. provinces in the country) known for vast sugarcane and coconut plantations accordingly were among the top ten provinces with the highest number of land conversions ( Cabildo et al. , 2017 ). With such foregoing conditions, agriculture has been stagnant ( Beus, 2008 ), and farm output has declined due to human and external factors. Due to the complementary nature of farm tourism to agricultural activities, it is recognized as an alternative activity to diversify economic growth ( Tiraieyari and Hamzah, 2012 ). Thus, as part of the diversification efforts of Philippine agriculture, farm tourism is a potentially vital key in sustaining economic and environmental security.

3.2 Farm tourism in the Philippines

Farm tourism started in the country in the 1990s. The DOT, the Philippine Government agency for tourism, has long seen the importance of farm tourism before the promulgation of R.A 10816. In 1991, DOT and United Nations Development Program (UNDP) worked together and developed a Philippine Tourism Master Plan, which aimed to develop tourism in a sustainable manner and farm tourism is on the list. DOT also spearheaded the Philippine Agri-Tourism Program as early as 1999. In 2002, DOT and the Department of Agriculture (DA) issued a joint circular order that identified the ten farm sites in the country. The DOT accreditation has set the minimum standards for all operations and maintenance activities to guarantee tourist satisfaction. Accreditation of farm sites is voluntary and shall be valid for two years. Farm tourism sites in the country are categorized into two: day farms and farm stays. Day farms are usually located near highways, while farm stays offer accommodations and dining experience. The accreditation is based on the minimum standard set by the DOT based on the following requirements: location, facilities and amenities, infrastructure, operation, safety and security and sanitation. Accreditation may be suspended or revoked for any violation of the standards. In 2012, a house bill in the Philippine Congress had been filed to promote farm tourism in the country by providing tax credits to registered activities to offset the expenses in venturing into farm tourism and provide technical assistance to farmers entering the business. In 2016, the bill was signed into law, the R.A 10816, or the Farm Tourism Development Act of 2016, which encourages, develops and promotes farm tourism. Subsequently, some provinces, including Bukidnon, Batangas, Tarlac and Tagaytay, are well recognized for their potential to become a farm tourism destination ( Nawal, 2013 ).

investment promotion and financing;

market research, trends, innovations and information;

accreditation of farm tourism camps;

market promotion and development;

agriculture and fishery research, development and extension;

institutional and human resource development; and

infrastructure support ( Makati Business Club (MBC), 2016 ).

The law also mandates to establish a Farm Tourism Board that shall recommend projects for funding opportunities through the DOT, the DA, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), the Department of Public Works and Highways (DPWH), the Department of Transportation and Communications (DOTC) and other concerned government agencies concerning farm tourism development. The board is tasked to increase farm tourism awareness through relevant marketing campaigns. In cooperation with DA, DOT is mandated to accredit farm tourist sites that are voluntary and valid for two years. Historically, DOT has been accrediting farm sites since the 1990s under the provision of Executive Order No. 292, following the rules and regulations to govern the accreditation of farm sites. To further strengthen the institutionalization of farm tourism in the country, and to further solve the issues of hunger and poverty, and to sustain food security, the national convergent program was launched in line with R.A 10816. Lazara (2017) , a Philippine senator explaining that the essence of the law is for the government to recognize tourism coupled with agriculture could bring the value of agriculture in the economic and cultural development of the country, serves as catalysts of agricultural and fishery development and provide additional income to the farmers and fisherfolks. It also reiterated that the most important provision of the law is its encouragement to establish at least one farm tourism camp in every province (Lazaro, 2017).

3.3 Potentials of farm tourism

Cebu has a dynamic trade and commerce, particularly in agriculture, since it has a high demand for agri-fishery products driven by the numerous hotels, restaurants, fast-food chains, supermarkets and other corporate buyers Galolo, 2016 ).

The province is in an avian influenza-free region and can sell poultry products anywhere in the country and even abroad ( Galolo, 2016 ).

Cebu has a steady population growth and increases per capita consumption, furthering the demand ( Galolo, 2016 ).

Farm-based tourism is a good diversification strategy if farms are located or close in central districts and located near scenic attractions with several outdoor activities to enjoy ( Walford, 2001 ). Farm-based tourism works best in areas with high scenic and heritage values ( Walford, 2001 ) in which Cebu possessed along with the numerous cultural and natural attractions it is known for. Most vegetation comes from the southern part of the province in the municipality of Carcar City and Dalaguete, which is also known for its tourist attractions ( Lorenciana, 2014 ).

Opportunities are available for agriculture and fishery to flourish further in the province. However, like other provinces in the country, Cebu is not maximizing its full potential in this sector. Cebu is already a well-known tourist destination among local and foreign tourists, and inculcating farming with tourism can potentially alleviate the popularity of farming in the province. Such an approach encourages a sense of gratitude among tourists to the food they are taking in and inspires the youth to be more involved in the agriculture industry. Nevertheless, Cebu needs to manage and strengthen its agricultural and farm resources to reap low-hanging fruits in farm tourism.

3.4 Challenges and strategies of Philippine farm tourism

Amidst the potentials that the farm tourism sector has and the efforts that the Philippine Government has taken, the sector is possibly faced by impediments that are likewise experienced by other farm tourism sectors worldwide. Based on the reports gathered, some factors impede the growth of farm tourism in the country. A thematic presentation is shown here.

3.4.1 Physical characteristics.

The general concern of the farmers in the country is the erratic climate brought about by the possible effects of climate change, which is considered a threat to their crops ( Lorenciana, 2014 ). Furthermore, the country has limited agricultural lands and is worsened by the effects of industrialization through land conversions credited to the high popularity and demand for real properties such as housing and condominium development. Cebu, as a case in point, has mountainous topography that limits agricultural potential. Due to its strategic position, Cebu also has a highly urbanized image. This position curbs further expansion of agricultural development in the province. Most farms are small-family owned, commonly situated in upland slopes, paling compared to the farms in the Luzon area where the topography is generally plain.

3.4.2 Product development.

The DA has a positive outlook on farm tourism as a long-term solution to improve the quality of living of the farmers and fishers ( Villarin and Miasco, 2017 ). However, many farmers lack the necessary resources (i.e. financial, technical and human resources) in diversifying their farms into a farm tourism business ( Moraru et al. , 2016 ). This may be due to the limited and inequitable access of the farmers to the provisions of the government and the private sector for these resources. There is an insufficient number of farm tourism sites and poor consistency in the quality of farm tourism products demonstrated by a few farm tourism operations that are market-ready ( Moraru et al. , 2016 ). The majority of the farm sites in the country cannot compete with those in other Asian countries (e.g. Taiwan and Japan) due to its lack of innovation and marketing. This manifestation is also heightened by the lack of understanding and application of the contextual research of farm tourism supposedly carried out by Philippine universities.

3.4.3 Education and training.

There is an aging populace of farmers in the agricultural sector, and a critical need for succession becomes obvious ( Santiago and Roxas, 2015 ). Only a few people are engaging in agriculture nowadays. Agriculture has been typecasted as a low-level career in the country. The University of the Philippines-Los Banos, College of Agriculture, the top agricultural university in the country, reported that enrollment had declined drastically from 1980 with 51% enrollees down to 43% in 1995 to 4.7% in 2012 ( Cinco, 2012 ). In 2014, official reports highlighted that the average age of Filipino farmers is 57 years old, a few years before retirement ( Casauay, 2014 ). Furthermore, the young generations (i.e. millennials, generation X) witness their parents grow old and poor with farming and do not positively view agriculture as a lucrative career ( Alave, 2011 ). The PSA reported the most recent estimates that the farmers have the highest poverty incidence in the country, with 34.3% in 2015, closely followed by the fishermen at 34% ( PSA, 2017 ). These estimates are corroborated by the latest agricultural wage rate survey in 2018, which highlights that the average daily income of farmers is posted at Php 306 (roughly US$6) or a monthly rate of Php 8,000 (US$157) ( PSA, 2019 ). The positive outlook on agriculture can be bridged by increasing the farmers' per capita income that can be potentially addressed through supplementary income sources such as, including, among others, farm tourism. On this note, excellent education and skills development on farm tourism become crucial in the provision of marketable farm tourism products.

At present, the Philippine Government encourages the formation of farm tourism camps or farm schools all over the country to serve as avenues of learning for farmers. The two agencies (i.e. DOT and DA) are tasked under R.A. 10816 to lead in the establishment of at least one farm tourism camp in every province in the country. In 2012, the Philippine Congress enacted into law the R.A. 10618 or the Rural Farm Schools Act that promotes sustainable agricultural productivity and rural development by empowering the human capital in the countryside through access to avenues of learning suitable to the needs of the rural agricultural communities. The rural farm school curriculum is intended to follow the core secondary education curriculum of the Department of Education (DepED) with add-on courses highlighting agri-fishery arts. The last two academic years in the rural farm school educational system is designed to focus on integrative learning across all subject disciplines in the curriculum with an emphasis on farm entrepreneurship theory and practice and its promotion as a tool in cultivating local entrepreneurs, revitalizing rural economies and repopulating rural communities.

3.4.4 Management and entrepreneurship.

Phelan and Sharpley (2012) argued that the current dynamics of the farm tourism business require farmers to possess a certain degree of entrepreneurial skills that remain lacking among them. McNally (2001) and Grande (2011) suggested that farmers have great opportunities to cater to tourists, but they need the necessary skills to diversify their farms and accommodate tourists in a sustainable manner that does not affect their regular farming and create a new business venture. It is widely understood that entrepreneurial skills are among the most important aspects of modern-day farming ( Smit, 2004 ). Farmers are recognized these days as entrepreneurs that require new skills and capabilities to develop to become or remain competitive ( McElwee, 2006 ). In the Philippine context, the DA has taken steps to address the lack of entrepreneurial skills among farmers by encouraging local government units in identifying specific needs of farmers and addressing these needs by conducting seminars and training, which would highlight these required skills in farming ( Lorenciana, 2014 ). The concept of agripreneurship has also been in the limelight of the Philippine Government by incorporating it into the Philippine Agriculture 2020 Plan. Despite these efforts, Santiago and Roxas (2015) remained reserved and noted that one of the leading causes of failure of government efforts in agriculture has been on increasing productivity rather than on entrepreneurial initiatives. Santiago and Roxas (2015) noted that shifting from productivity to entrepreneurial activity would allow more selling on value-added produce than producing more of the same crops.

3.4.5 Marketing and customer relations.

Shifting from the traditional agriculture mindset to diversifying it towards farm tourism requires the necessary skills in marketing and customer relations among farmers. The majority of the farm tourism businesses lacks the training to render useful service, as well as marketing skills to the tourist ( Sharpley, 2002 ). Moraru et al. (2016) added that most farmers and their workers do not possess the skills to ensure success in farm tourism. There is limited relevant information provided to the farmers regarding tourism markets and trends ( Moraru et al. , 2016 ). Consequently, ineffective communication exists among farmers and the market in terms of promoting their farms ( Moraru et al. , 2016 ). There are also inadequate knowledge and skills in customer management ( Haghiri and Okech, 2011 ). These conditions are prevalent in the Philippine context ( ESFIM, 2009 ). At the micro and macro level, among the challenges that the country is facing are the lack of market information and the inability to analyze this information, poor transport infrastructures and poor farm product quality standards ( ESFIM, 2009 ). Most of these challenges are highly associated with the lack of marketing and customer relation skills of the farmers at the micro-level as they are mostly dependent on market intermediaries in selling their products. With the lack of farm to market access, farm tourism can bridge such limitations by providing opening opportunities for direct selling.

3.4.6 Government support.

Moraru et al. (2016) pointed out that government support is crucial to farmers in harnessing their business growth and encouraging and educating the potential tourists about farm tourism. This presents a new challenge to the Philippine Government. The main landmark of the government's efforts on promoting and developing farm tourism is the enactment of the R.A. 10816 or the Farm Tourism Development Act of 2016, which highlights the provisions on creating the Farm Tourism Development Board, investment promotion, financing and incentives, market research and information, accreditation of Farm tourism camps, market promotion and development, agriculture and fishery research, development and extension, institutional and human resource development and infrastructure support. Less than five years after its promulgation, the policy has not been fully implemented down to the micro-level. Currently, DOT has accredited roughly more than 170 farm tourism sites in the country. Despite such efforts, the Philippine Government has not addressed crucial issues such as widespread public awareness of farm tourism and its benefits, poor understanding of farm tourism among relevant government agencies and limited marketing efforts exerted by the local government units, among others. As DOT accreditation is voluntary, operators become hesitant to undergo the accreditation process without enough understanding of its benefits farm tourism. Thus, public awareness is crucial at the outset of any marketing efforts. Furthermore, there is poor coordination of relevant government agencies in the promotion of farm tourism. For instance, the promotion of activities of local government units on farm tourism is often not coordinated with the DOT as a national tourism agency. Additionally, the local tourism offices highly depend on farm tourism operators' individual marketing efforts in promoting their sites.

4. Weaknesses–opportunities (WO) analysis

With the identified benefits in the current literature and the challenges faced by the farm tourism industry in the Philippines, a WO analysis is presented here. WO analysis is one of the distinct strategic groups of the threats, opportunities, weaknesses and strengths (TOWS) matrix developed by Weihrich (1982) . The TOWS matrix is an extension of the widely adopted the SWOT analysis that scans internal factors (strengths and weaknesses) and external environment (opportunities and strengths). The main objective of the TOWS matrix is to provide means in developing strategies based on the logical two-factor combinations of internal and external factors of SWOT. The WO strategies, also termed as a mini-maxi (competitive) strategy, are taking advantage to access external opportunities while reducing internal weaknesses ( Weihrich, 1982 ). Some relevant applications of the TOWS matrix include the Basel norms ( Kapoor and Kaur, 2017 ), strategic marketing ( Proctor, 2000 ), strategic choice ( Kulshrestha and Puri, 2017 ), strategy formulation ( Dyson, 2004 ; Wang and Hong, 2011 ; Dandage et al. , 2019 ) and strategic natural resources management ( Kajanus et al. , 2012 ). TOWS matrix has also been applied specifically in the tourism domain such as formulation of tourism destination development strategies ( Goranczewski and Puciato, 2010 ), strategic marketing planning for tourism ( Wickramasinghe and Takano, 2010 ), ecotourism development ( Hong and Chan, 2010 ; Asadpourian et al. , 2020 ) and strategy identification for a food firm ( Ingaldi and Škůrková, 2014 ), among other applications. Among the four strategic groups, the development of the WO strategies is deemed appropriate for creating development strategies for the farm tourism sector as the sector is mostly dominated by weaknesses but is operating in a favorable environment. Details for the WO strategies for farm tourism are provided in Table 1 .

With the given WO analysis of farm tourism in the country, strategies are developed to mitigate the weaknesses while advancing farm tourism opportunities. First is the promotion of urban and vertical farming in cities that address the limitation of agricultural land for farm tourism. Urban vertical farming produces food on vertically inclined surfaces and an agricultural technique that involves large food production mostly in high-rise buildings with controlled environmental conditions for fast growth and planned production ( Kalantari et al. , 2018 ). United Nations (2007) reported that the world population would rise to 9 million in 2050, mostly will live in urban areas. Thus, urban vertical farming can potentially aid the country or the locality in meeting the elevating demand for an agricultural product without additional farmlands. Urban vertical farming has been applied in Singapore, Japan, South Korea, Sweden, China ( Kalantari et al. , 2018 ), among others. Travel trends are dynamic with the changing market preferences and are paralleled with innovating products to maintain a competitive advantage. Farm tourists are characterized by a high educational level, with an age range belonging to millennials and generation X ( Dubois et al. , 2017 ). In generational marketing, millennials are adventurous and often travel for experiences ( Machado, 2014 ); thus, offering farm tourism as an alternative or additional attraction can benefit both farmers and the government. Therefore, government support for farm tourism is inevitable to harness its economic, socio-cultural and environmental impacts that will eventually enhance the performance of Philippine tourism. Traditionally, farms are more inclined to produce agricultural products as factual evidence of their productivity; however, with the diversification direction of farm tourism, these farms must conform to the operational needs of farm tourist sites. This conformity involves acquiring new skills to operate farm sites profitably. Training and seminars shall be initiated and spearheaded by relevant government agencies (e.g. DOT, local tourism offices, LGU) on enhancing the entrepreneurial skills, management and customer relation of the farmers that are projected to have a long-term positive effect on the success of farm tourist sites. These ventures are an ideal venue for information sharing on important data (e.g. market trends, market profile) that will capacitate farm tourism operators in understanding the market trends and tourist interests. Developing skills to novice players in farm tourism would potentially augment tourism performance in the country.

The strategy “research and development, and science and technology intervention to further develop farm sites and farm products” can be implemented by policymakers (i.e. the government) and the farm tourism sector (i.e. operators, NGOs). This strategy aims to address the insufficient number of farm tourism sites, poor consistency in the quality of farm tourism products and farmers' lack of entrepreneurial and marketing skills while accessing two opportunities: growing trend and tourist interest in farm tourism and increasing government support for farm tourism. With the emerging interests of tourists for farm tourism, an increase in tourist influx is expected, and farm operators could respond to such opportunity by establishing close coordination with the government and the academe to develop and implement R&D programs (e.g. research projects, seminar modules, training, workshops, benchmarking visits, among others) to advance the entrepreneurial and marketing skills of farmers. With universities spearheading the R & D programs, product research on enhancing farm tourism products could be implemented along with the farm tourism sector members. The financial and infrastructural requirements to support these activities could be bridged through increasing government spending for farm tourism to support the R.A. 10816. With R&D programs to improve farm tourism site accreditation and increased government support for such activity, there would be an expected increase in the number of farm tourism sites and strengthening public awareness for farm tourism.

Another strategy that the Philippine Government could initiate is to offer financial assistance to small farmers in diversifying their farms with tourism. Such a strategy takes advantage of increased government support for farm tourism and economic development dispersal direction to rural areas while curbing the insufficiency of the number of farm tourism sites and poor consistency in the quality of farm tourism products. Direct financial assistance could be possible in low-interest loans, tax incentives and tax holidays for farm tourism operators. Indirect aid could be in the form of free training and seminars on relevant topics such as technical skills as well as entrepreneurial and marketing skills for farm tourism. The government could also assist in the marketing and promotion of farm tourism sites and support for relevant infrastructure. The current trajectory of development in the Philippines is associated with dispersal to rural areas to decongest traffic and address overpopulation in highly urbanized cities. With financial support to small-scale farmers for farm tourism and the development direction toward rural communities, these farmers could capitalize on the propagation of farm tourism sites and enhance farm tourism products. Finally, creating and promoting farm tours to tourists and educational institutions could capture the opportunity of the growing trend and tourist interest in farm tourism and improved Philippine tourism performance while addressing the insufficiency of the number of farm tourism sites and poor consistency in quality of farm tourism products, and farmers lack entrepreneurial and marketing skills. With increased farm tours, potential farm operators could get attracted to invest in diversifying toward farm tourism, and those current farm operators would be obliged to improve the quality of their farm tourism products and to invest in human resource improvement in their soft skills (i.e. entrepreneurial and marketing skills).

5. Policy insights

This section outlines insights to stakeholders, including the government, farm tourism operators and other relevant tourism offices for policy formulation, resource management, strategic planning, among others. The promotion of urban agriculture through vertical and urban farming could address the issues related to the scarcity of agricultural lands. In 2013, there was a proposed Urban Agriculture bill in the Philippine Congress, which is supposed to institutionalize urban farming in highly urbanized areas to encourage the production, processing and marketing of food crops and livestock. The bill also advocates vertical farming, which involves indoor agriculture. However, it was not yet enacted up until the present. Vertical farming has been successful in Singapore, a small city-state, limiting its agricultural land ( Hui, 2011 ; Yusoff et al. , 2017 ).

To ensure the quality of delivering the farm tourism products and services, DOT accredits farm tourism sites that complied with the minimum standards set by the agency. However, the tourism products could be further enhanced through relevant actions on a macro level: (R&D projects are needed to spearhead farm tourism development, especially farm sites. Several Asian countries have already been very aggressive in their promotion and development of farm tourism, and contributions to economics, social, cultural and environmental have been evident. Tourism Infrastructure Enterprise Zone Authority (TIEZA), the Philippine national government agency under the DOT tasked for the development, promotion and supervision of tourism projects in the country, and the Office of the Undersecretary for Tourism Planning of the DOT must be proactive in initiating research projects that would provide cutting edge information on market trends related to tourism and farm tourism. They also need to spearhead the development of more farm sites to strengthen not just the tourism industry in providing alternative attractions but also the agriculture industry. Close coordination between DOT, local government units and other government offices is vital for the success of farm sites in a local area. This coordination can be implemented through information and resource sharing to facilitate the efficient delivery of services. On the other hand, existing farm sites must address the basic needs of the tourists as required in the accreditation guidelines for farm sites. As small family farms have limited access to resources to invest in farm tourism, the government must support these farms by initiating activities which include offering an agriculturally oriented educational experience suitable for different ages, providing basic services, such as parking, signage and guides, and ensuring safety and security in farm sites.

In generational marketing, the millennials and generation X currently have the highest purchasing power and potential to educate later generations on appreciating farm tourism. These two generations are more inclined in experiential activities of farm tourism which highlights tourist experience, can encourage and enhance the appreciation of these generations to get involved in farming. Consequently, it can address the declining number of enrollments in agriculture academic programs in the country ( Cinco, 2012 ). The current educational system of the country should further impart great appreciation and value to the agricultural industry ( Briones et al. , 2017 ). Farm schools can become more attractive once they become accessible, most notably in rural areas, and if farming is perceived as a good income source. Locals can be taught modern farming techniques, which can uplift their livelihood and sense of satisfaction and make farming a viable option instead of moving to the urban cities for employment ( Torrevillas, 2016 ). Moreover, agriculture needs investment in skills development and training to create a new breed of agriculturists. Many academic and tourism experts are now tapping on the potential of farm tourism to alleviate poverty and promote agriculture courses in schools and universities. For instance, some farm tourism graduates from the Central Bicol State University of Agriculture (CBSUA), a state university in the northern Philippines, are currently involved in research and development efforts and are contributing to the promotion of Laguna farm sites, such as the Costales Nature Farms. Dar (2017) argued that empowerment and capacity development to harness the potential of human capital, such as skills enhancement of farmers and developing relevant educational curriculum and innovative pedagogy for various interest groups, are two crucial directions for the government. The outcome should be a farmer possessing qualities such as efficient producer, team player, scientist/technologist, businessman or entrepreneur and environmentalist. A case in point is the Costales Nature Farms, which is a multi-awarded farm site that has grown from a small family farm advocating organic farming in 2005 to the first farm site in the Philippines accredited by the DOT. The farm is visited for leisure and relaxation or education. Furthermore, the Costales Nature Farms is an accredited private extension service provider of the national government agencies for agriculture and tourism (e.g. Agriculture Training Institute, DA, DAR, DOT). It provides workshops on sustainable organic farming and farm tourism. The farm has partnered with renowned hotels and restaurants and supermarkets, and it became one of the major producers of high-value organic vegetables and herbs in the country.

The government should start conducting infomercials or information commercials about the value of agriculture. For instance, the government must pass a measure that would mandate all broadcasting and online media to allocate a certain portion of time a day to broadcast public service announcements and infomercials regarding laws, social welfare, public safety, procedures and other matters of national interest that could be an effective medium to disseminate information about agriculture. Although the government is offering undergraduate and graduate scholarships, this has been less appealing to the intended public due to the negative perception of a career in agriculture. However, if enhanced information dissemination on the diverse opportunities an agriculture career can offer is proactively undertaken, then the negative perception of the public about agriculture as a low income and low skilled career venture may be eradicated ( Whitmell, 2012 ). Changing perceptions through marketing and packaging agriculture to make it more appealing to the young generation would become necessary to the government. It is not just an issue in the country but other countries as well. Possible directions could be undertaken to increase the interest of the youth towards agriculture. The first is to have a social media existence. For instance, a Facebook page that aims to inspire the youth to be involved in agriculture can be developed, serving as a social forum and building agricultural networks. It may include inspirational stories of farmers to empower the youth. Second is through blogs, which are discussion or informational websites that can serve as a platform for information dissemination. A training, capacity building and promotion program can be catalyzed by sharing thoughts about agriculture. The third is having good public relations. There should be a good farming public relation by projecting more inspiring stories, personal satisfaction and incentives that can be gained from farming. The government should create an agriculture personality, such as employing celebrity ambassadors that embody the ideals of the farmers and serves as a role model.

The government has put forward comprehensive assistance programs for the farmers, such as training, initiatives and financial support, to convince the farmers and their children to stay in agriculture. This is possibly done by projecting that farming is a profitable enterprise. A relevant and emerging concept is advocating social entrepreneurship that pursues innovative ideas with the potential to solve a community problem. One successful social entrepreneurship case in the Philippines is the Gawad Kalinga Enchanted Farms (GKEF). Social entrepreneurs in GKEF adopted the concept to develop more agricultural projects and help curb the declining number of farmers. This movement has already attracted people worldwide and should be considered as a good benchmark for farm tourism. Additionally, as millennials and generation X are highly technology-oriented, to obtain more traction from these generations, the farm tourism sector must embrace the emerging trend of technological innovation. Approaches may include the incorporation of virtual reality in farm sites, development and selling of online packages (e.g. klook), increased digital visibility, among others.

The shift from the traditional agricultural productivity focus to entrepreneurial and service orientation in farm tourism further complicates the agricultural business processes of the farmers. This complexity requires assistance from the government sector in terms of soft skills, among others. Most farmers are well-equipped with farming skills and possess innate hospitality, mainly credited to the Filipino culture; however, they lack marketing and entrepreneurial skills. To address this gap, the following insights could be considered. First, R&D activities on the market are crucial to the success of the farm sites. The DOT and the DA must carry out initiatives to make this information on market trends and innovations in agriculture available to compete with other ASEAN countries offering farm tourism. Second, an inter-agency government collaboration may conduct training for the local farmers in customer relations management to better off their interaction with the tourists and ensure their safety and high-quality experience. Finally, the DOT may encourage travel agents and tour operators to create stand-alone farm packages, conduct farm tours and promote farm visits. Further encouragement of farm visits to universities to gain firsthand experience and learn the value of agriculture is an appropriate direction forward.

Lastly, proper mechanisms of integrating initiatives at the national level and local government units must be implemented to increase coordination for farm tourism activities. With the onset of the R.A. 10816, it is deemed appropriate that the country has an excellent national policy involving agriculture and tourism. However, the effectiveness of such a national measure is highly dependent on its implementation. Short- and long-term plans and controls must be developed to ensure that the goals and objectives of the measure are satisfied and the intended benefits to the general public are achieved. The local government units must also consider creating some initiatives and strive for linkages in their locality. Through the government-academe-industry linkages, knowledge transfers and collective to and from the academe to the industry are flourished, and more significant results (e.g. livelihood in the countryside, increased per capita income of farmers, sustainability, among others) may become visible in the long-term.

6. Conclusions and future work

Farm tourism is considered one of the drivers of Philippine tourism's growth with R.A 10816 along with the DOT farm site accreditation standards to ensure quality farm sites in the country. Intergovernmental collaboration and coordination are mandated in the said policy in developing, promoting and strategizing farm tourism in the country. With the current government initiatives, an increasing number of farm sites and farm tourists is projected. The research literature on farm tourism has been prevalent in developed countries and is undoubtedly scarce in developing countries. There are hardly any fundamental works on farm tourism in the Philippine context, such as the works of McDaniels and Trousdale (1999) , Recio et al. (2014) , Tuzon et al. (2014) and Lago (2017). This limitation about literature may have instigated the gradual growth of farm tourism amidst the vast agricultural land in the country. As such, this study provides relevant data on the potential of the Philippines as a farm tourism destination and the challenges that inhibit the country from developing profitable farm sites. The challenges highlight the physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support. This information is vital in mapping strategies through WO analysis (mini-maxi) as a competitive strategy of the TOWS matrix that intends to address the weaknesses while targeting the opportunities that could potentially enhance farm tourism status in the country.

Philippine agriculture plays a significant role in the Philippine economy, yet its performance is deemed low compared to other neighboring ASEAN countries as to its production rate, import rate and export earnings. The low productivity of agriculture is credited to the challenges faced by the industry. These challenges include rural areas are now slowly urbanized due to these developments credited to the growing population and demand for industrialization; farming has become stagnant with depleting farm product output as younger generations have perceived agriculture as an unremunerative career option; the climatic conditions, as possible effects of climate change, are considered as threats to farmlands; and the farmers have limited government and non-government access and provision to needed resources (i.e. financial, technical and human resources) to diversify farms into farm sites. As such, farms can improve economic performance by diversifying farms and offering alternative farm tourism activities. These limitations can result in poor consistency and quality and innovativeness of the farm sites. Farmers also entail acquiring skills other than entrepreneurial (e.g. customer relations, marketing). With this, the Philippine Government initiated the development of farm tourism camps or farm schools in the country as a venue for farmers to gain new insights. For instance, the DA and DOT have encouraged the local government units to identify the farmers' needs and be addressed through seminars and training. However, the unavailability of the market information and inability to analyze this information, as well as the poor transport infrastructures in most rural areas, contribute to the poor farm tourism quality. With this, the support of the government is crucial in honing the farmers to the improvement of farm tourism. The R.A 10816 is an aggressive move towards developing and promoting farm tourism in the country; however, the policy has not been fully implemented down to the micro-level since it was enacted in 2016. In summary, the main contribution of this study is the identification of challenges of the farm tourism sector in the Philippines and the corresponding strategies and insights to address these challenges. The findings contribute to the future of farm tourism in bridging the negative social outlook on employment associated with agriculture, at least in the Philippines. The promotion, development and education of farm tourism to the present and future generations could generate a proactive outlook on farming as an economic and social driver in advancing tourism and agricultural performance. The insights of this work can address the limited literature of farm tourism in the Philippine context. This work could catalyze farm tourism development research and foster talents in developing farm tourism.

The study has an exploratory approach and the findings of the study must be interpreted with limitations. Despite the limitations of the study, it yields strategies and policy insights that are valuable in the early stage of farm tourism. The study is qualitative research in nature and has used secondary data. The findings of the study have focused on the Philippine context and may possess the same conditions as other farm tourism sites in developing countries. This work is limited in providing a historical narrative and collection of relevant literature specific to the Philippine setting. Hence, future works in farm tourism in the Philippine context are encouraged to improve further the quality of farm tourism offerings in the country and other relevant countries. Quantitative research can be undertaken for primary relevant data that can be obtained. Future works may include identifying the challenges, strategies and insights to farm sites utilizing primary data generated from a case study, focus group discussion, interviews and surveys. Thus work must be continuously undertaken in the context of evaluating farm capacity for tourism and determining the willingness of farmers to engage in it. Finally, a comparative study on the farm tourism sectors in the ASEAN may be undertaken to identify the hotspots, benchmarks and areas for possible improvements.

the future of farm tourism in the philippines

2014 Agriculture productivity rate in some countries of the ASEAN

the future of farm tourism in the philippines

2014 Agri-related export product (in US$ billion)

WO Analysis with recommending strategies

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Further reading

Southeast Asian Regional Center for Graduate Study and Research in Agriculture ( 2017 ), “ Farm tourism seen as path to inclusive, sustainable agriculture ”, available at: www.searca.org/press/farm-tourism-seen-as-path-to-inclusive-sustainable-agriculture

Talbot , M. ( 2012 ), “ Farm diversification and farm tourism in Wales: the experience of entrepreneurial farmers ”, Regions Magazine , Vol. 285 No. 1 , pp. 22 - 25 .

Corresponding author

About the authors.

Kafferine Yamagishi is based at the Department of Tourism Management, Cebu Technological University, Cebu City, Philippines.

Cecil Gantalao is based at the School of Business and Economics, University of San Carlos, Cebu City, Philippines.

Lanndon Ocampo is based at the Department of Industrial Engineering, Cebu Technological University, Cebu City, Philippines.

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The future of farm tourism in the Philippines: challenges, strategies and insights

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Should my NGO go on a “pork barrel diet”? The case of the Priority Development Assistance Fund in the Philippines

Subject area Public Finance Study level/applicability Masters level graduate studies for public and private sector managers. Case overview The protagonist in this case is Mrs Maribeth Ocampo a manager of a reputable non-governmental organization (NGO) that plans to devise a position on the Philippines' Priority Development Assistance Fund (PDAF) (or more pejoratively called “pork barrel”). This NGO manager intends to tap the assistance of their local legislator to fund some of their projects. Her NGO has been working with farmers in provinces in the Bicol region and one of the recent projects of the group involves skills training for the female farmers, which aims to provide the latter with a greater variety of income source which they can tap during the lean season. Expenses associated with the project include costs of the training sessions (e.g. cost of session kits and honorarium of resource people) and assistance that will be provided to the female farmers to start their venture. However, recent reports have surfaced which cast doubts on the accountability and transparency associated with the PDAF of the legislators. Some reports indicate the presence of commissions that NGOs must allegedly pay to the legislators in exchange for their access to the said funds, while a recent scam involves the creation of bogus NGOs that allegedly serve as conduits through which legislators can take advantage of their allocation. The NGO manager needs to decide on whether and to what extent to engage with legislators on tapping the pork barrel funds. She also needs to address the question: “What is the position of my NGO (and possibly all reputable NGOs more broadly) on pork barrel funds moving forward?” Expected learning outcomes This case aims to familiarize the manager with key public finance concepts such as discretion and accountability; and to develop her/his appreciation of the politics surrounding the public sector budget and, in particular, discretionary funds. The case is focused on Philippine legislators' discretionary funds, the PDAF. However, it can be used to discuss issues surrounding public finance concepts of transparency, accountability and citizens' engagement in the budget process in a much broader context within developing democracies. The case revolves around the scandal surrounding the pork barrel funds of some legislators that were exposed for apparent abuse in early 2013. The scandal and its repercussions are still ongoing at the time of writing this case, so the authors expect to update this case moving forward. It aims to highlight an example of the role of public institutions and its respective challenges when it comes to critical decisions of keeping public financial a credible undertaking. It is also expected that this case will help develop an understanding of the pros and cons in the use of discretionary funds and help the student identify potential risks for abuse in public finance management with respect to these funds. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Social enterprise in New Zealand: an overview

PurposeThis paper aims to provide an overview of the New Zealand social enterprise (SE) landscape, identifying key influences, enablers of and barriers to SE. Initial mapping is undertaken to identify types of SE in New Zealand. The paper contributes to the wider International Comparative Social Enterprise Models mapping project. Design/methodology/approachData collection combined reviews of previous scholarship with interviews with staff in SEs. FindingsThe New Zealand SE landscape is still emerging. The redevelopment of Christchurch following the 2010 and 2011 earthquakes has provided many opportunities for SE growth. Government support has been limited but is at least growing in terms of recognition. In 2014, the government provided base funding for developing SE infrastructure and capacity building, which is primarily delivered through the intermediary Akina Foundation. Resourcing is a key barrier to SE growth. Four main models of SE are evident: trading not-for-profits, community economic development, business-oriented social innovation and Maori enterprises. Research limitations/implicationsThe mapping presented is only a snap shot of current status, rather than a static model. Growth and developments in SE will see each category move as their SE activities develop. Practical implicationsIdentifying and better understanding barriers and enablers will help further advance development of SE in New Zealand. Originality/valueScholarship on SE in New Zealand is limited. This paper brings together key literature as well as provides an initial attempt at mapping the SE landscape. Doing so provides a starting point for further discussion and analysis.

Consumers' Usage and Attitudes Towards Smartphone using Conjoint Analysis.

ABSTRACT The entry of smartphones into our lives is due to two primary reasons – the rapid advancement in technology and R & D, making present technology redundant within weeks and the drastic drop in prices of smartphones which occur weekly or monthly. The objectives of this paper are: (1) To provide a more holistic view of smartphone users' preference (2) To have depth analysis on how consumers put a premium on various smartphone features application and tools (3) To understand how prospective customers appreciate the good features of the product. Three statistical tools were used: Frequency Distribution to get the profile of the respondent's actual usage of smartphones and attitudes of consumers, Pearson Correlation, and Conjoint analysis, which was used to analyze the preference of the respondents on smartphone attributes. This study showed a moderately fit conjoint model, Pearson R =.742, p<.05, Kendall's Tau was .333, p<.05 and .333, p< .05 for the holdouts. From the given set of attributes, price (47.11%) is the most important, followed by the SIM card slot (19.05%), and the phone plan (9.14%). This paper is the first study done in the Philippines about the usage, attitudes of consumers towards smartphones using conjoint analysis. The analysis would help companies to understand what aspects of their products are essential and irrelevant. Companies will act upon a certain aspect to ensure higher profitability. Type of Paper: Empirical Keywords: local government hospitals; Philippines; policy direction; quality patient care

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The future of farm tourism in the Philippines: challenges, strategies and insights

Profile image of Cecil Gantalao

Journal of Tourism Futures

Purpose This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic. Design/methodology/approach The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies. Findings The Philippines, with vast agricultural land, has the necessary base for farm touri...

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Putting the Spotlight on Farm Tourism in the Philippines

A farm in the Philippines uses plastic mulch to suppress weeds and save water. Photo credit: Asian Development Bank.

Farm tourism in the Philippines promotes sustainable farming practices. Photo credit: Asian Development Bank.

Four innovative farms in BIMP-EAGA are being promoted as sustainable tourist attractions in the Philippines.

The Department of Tourism recently launched “Future Farms,” a digital campaign to promote farm tourism, which offers pandemic-weary travelers a refreshing environment and new experiences.

Farm tourism is a supplementary activity to farming and provides an additional source of income. It draws visitors with such activities as harvesting fruits and vegetables, feeding and caring for farm animals, fishing, camping, hiking, and sampling local cuisine.

The Philippine tourism department is helping farm owners to innovate and diversify their business by offering food, wellness, and leisure activities to tourists. This enables agri-entrepreneurs to maximize the potential of their land, employ more people, and contribute to the country’s food security.

More than 200 farms have been accredited by the government agency as farm tourism sites as of 2019. In 2020, the Department of Tourism conducted a series of webinars that promoted sustainable farm practices and farm tourism. In the same year, it partnered with the Food and Agriculture Organization (FAO) to make farm tourism sites more sustainable and help the tourism industry make a resilient recovery from the COVID-19 pandemic.

According to the United Nations World Tourism Organization, major trends driving recovery in travel and tourism include open-air activities, nature-based products and rural tourism .

There is also a growing movement toward inclusive and sustainable tourism , which favors ecotourism and community-based tourism over mass tourism. This was the broad consensus among tourism leaders who are looking at ways to build back better from the pandemic at a Southeast Asia Development Symposium (SEADS) organized by the Asian Development Bank (ADB).

The Future Farms campaign is promoting nine must-see farms across the country, including three in Mindanao and one in Palawan, through social media. The farms were selected based on qualities that make them innovative, progressive, and sustainable.

Taglucop Strawberry Hills in Kitaotao, Bukidnon

Taglucop Strawberry Hills is situated 1,200 meters above sea level. The cool weather is ideal for planting strawberries. The farm also grows mushrooms, lettuce, tomatoes, and other crops.

The owner is an agricultural engineer and practices drip irrigation, hydroponic farming, and other sustainable techniques to save on water and produce quality yields consistently.

Taglucop is not just a farm but also a family-friendly resort that offer tours, strawberry picking, farm-to-table dining, and glamping accommodations in geodesic dome tents. It makes a variety of strawberry products, from ice wine to soap.

Agriya Farm in Panabo City, Davao del Norte

Agriya is an 88-hectare agritourism development project. The farm is at the center of a township that features a walkway lined with 67 varieties of bananas, an aquafun lagoon, open spaces where kids can play, and urban gardens.

Visitors can feed farm animals and learn about aquaculture and other farming techniques using sustainable infrastructure.

JB Nature Farm and Resort in Sukailang, Surigao City

This farm was developed on barren land where small-scale mining took place. It is now a showcase for permaculture farming , which seeks to create highly efficient self-sustaining ecosystems. Organically grown crops include vegetables, fruits, ornamental plants, herbs, and medicinal plants. Organically raised livestock includes chicken and swine. The farm also makes its own organic fertilizers.

The 7-hectare resort has function halls, cottages, dining facilities, a swimming pool, and other amenities.

Yamang Bukid in Puerto Princesa City, Palawan

Founders of Yamang Bukid started the business producing food supplements using indigenous organic products, primarily turmeric tea. Their desire to spread alternative and science-based farming techniques led them to establish a training center at the farm to promote not just sustainable farming but also agro-tourism. They teach farmers how to produce crops efficiently and turn them into lucrative products.

In 2019, before the pandemic, Yamang Bukid drew more than 250,000 local and foreign visitors , making it one of the more popular destinations in Palawan. Main attractions are the farm’s flower gardens and local delicacies, such as a glutinous rice cake cooked in bamboo and flavored with medicinal herbs.

The farm boasts of 300 employees; most of them used to engage in illegal logging or tree poaching.

The Future Farms campaign also features other farms in Luzon and the Visayas region of the country. These are Diaspora Farm and Resort in Bacolor, Pampanga; Amancio Nicolas Agri-Tourism Academy in Cordon, Isabela; Orchard Valley Farm in Pavia, Iloilo; Vita Isola Leisure Farm in Loon, Bohol; and Damires Hills Tierra Verde in Janiuay, Iloilo.

Visit philippines.travel/futurefarms for more information on the Philippine Department of Tourism’s Farm Tourism partner destinations.

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The rising industry of Farm Tourism in the Philippines

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  • August 30, 2022
  • 4 minute read

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What is farm tourism, the benefits of farm tourism, farm tourism in the philippines, answering why farm tourism is important: agriculture and tourism.

Agriculture and tourism play a huge role for our country, which is why farm tourism in the Philippines has begun booming. Dubbed as the country’s sunrise industry, farm tourism is a logical and refreshing new addition to the list of projects that generate additional income for Filipino farmers. It has also perfectly catered to the rising interest of many people to partake in the production of healthy food with their families.

By combining agriculture and tourism, the food farming industry has slowly opened more inclusive and sustainable opportunities for not only farmers, but institutions nationwide. Today, as food farm tourism continues to become a growing sub-sector of tourism, legislators and experts alike have turned their heads to develop the industry. Still, not everyone is familiar with farm tourism and its benefits.

In this article, we talk about farm tourism in the Philippines–from its importance to the many activities you can try when visiting these tourist farms.

Farm tourism is the business of attracting visitors to farm areas generally for educational and recreational purposes while encouraging economic activities that can provide both the farm and community additional income. The most famous example of farm tourism in the Philippines is perhaps the La Trinidad Strawberry Farm in Benguet. However, as a rising industry, more and more farms have started opening their gates to tourists.

There are many farm tourism activities that can be experienced when visiting rural farms. Children and adults alike can feed animals, collect eggs, do nature-based arts and crafts, try horseback riding, hike, eat meals with freshly cut vegetables, pick fruits and harvest vegetables, try new varieties of fruit juice or wine, create community-based products, or even stay overnight in the area. The activities vary, depending on the farm that is visited.

These quaint farms offer a charming change of pace from the hustle and bustle of urban living. Make no mistake–these farms are absolutely gorgeous still! Some can even be used as an intimate wedding venue for the introverted couple.

Sen. Cynthia A. Villar, chairman of the Senate Committee on Agriculture and Food, views farm tourism as one of the Philippines’ sunshine industries that can be pursued because of the agricultural nature of our economy.

She noted that farmers and fishermen need to diversify and supplement their agricultural incomes, and farm tourism is one creative way to achieve this goal. As a show of her support and enthusiasm for such projects, Villar continues to work on vital legislation and amendments to existing laws to complement this growing subsector of the tourism industry. She has even launched a farm tourism book to provide more information about the industry. It would seem that farmers somehow share this view as many farmers-turned-farm tourism operators reported that they were earning from this newfound activity more than from their usual harvest during a Senate hearing.

International School of Sustainable Tourism (ISST) President and Project Director Dr. Mina Gabor also supports the industry, stating that farm tourism camps focus on low-impact travel and empower local communities socially and economically.

“Farm tourism attracts visitors and travelers to farm areas, generally for educational and recreational purposes that encourage economic activity to provide farm and community income,” she said of the benefits of farm tourism.

Aside from the economic impact of farm sites, farm tourism sites also help promote tourism and products of the area, especially those produced and manufactured by the rural industries. This is a common practice worldwide. In fact, some of the famous tourist spots in Europe and the US are farms.

In Costa Rica, a famous coffee plantation has eventually put up one of the world’s best ecolodges where you can stay and wake up the morning after to visit the plantation and try your hand in picking coffee berries. It also has a wonderful restaurant that serves its famous varieties of coffee, sells soaps made from coffee, and other farm products.

In Italy you can rent a cottage situated in the middle of the farm. If you want to cook your own meal, it can provide the ingredients, like fruits and vegetables, that you can pick just outside your doorstep.

A common factor among these farms, no matter where they are located, is that many jobs and revenues generated for the community are sourced from this activity.

Farm tourism has spread nationwide and is slowly becoming a steady source of income and development. It is no longer confined to the usual tourist spots, but even in rural areas. Of course, farm tourism in Nueva Ecija and other agricultural regions are flourishing.

There are around 100 or more accredited and nonaccredited farm-tourism sites in the country, ranging from micro, small, medium and large sizes. Some of the most successful tourist farms, also called farm camps, in the country include: Sunflower Farms in Ligao City, Albay province; Rapha Valley in Don Salvador Benedicto town, Negros Occidental province; Dragon Fruit Farm in Burgos municipality, Ilocos Norte province; Dasoland in Dasol town, Pangasinan province; and the Disneyworld of Farming Systems of the Mindanao Baptist Rural Life Center Foundation Inc. in Bansalan municipality, Davao del Sur province. To date, there are still some developers and small businesses owners who are converting their old farms into farm camps as well.

Aside from Sen. Villar’s initiatives, President Aquino also signed Republic Act 10816, or the Farm Tourism Development Act of 2016. Under the new law, a Farm Tourism Development Board shall be established to formulate plans and programs for the development and promotion of farm tourism in the country and shall set the overall direction for the implementation of the Farm Tourism Strategic Action Plan. At present, the current administration has expressed a desire to focus on both agriculture and tourism.

It’s no secret that rural economic conditions aren’t the best. Farmers and fishermen, more importantly, have very small earnings. Tourist farms and farm camps provide a creative way for Filipino farmers, fishermen, and agricultural workers to earn more without upending their daily routine and jobs.

The rising industry is still that–rising. However, with a little push and more education, farm tourism can be the answer to economic and cultural development in rural sectors. Time and effort will only tell the end results.

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the future of farm tourism in the philippines

DOT touts ‘future farms’ as new and sustainable tourist attractions

the future of farm tourism in the philippines

The Department of Tourism (DOT) recently launched “Future Farms”, a digital campaign to promote farm tourism, one of the sector’s promising gems, and to offer pandemic-weary travelers refreshing environment and new experiences.

“Future Farms” is the fruit of the government agency’s efforts to redevelop tourism products and seek out new types of destinations and activities for travelers in the new normal.

Since 2018, the DOT has been strengthening the development and promotion of farm tourism as a major tourism product. It supports stakeholders in innovating and diversifying farm sites around the country to include recreational and leisure activities for tourists in addition to food and wellness.

This innovation allows farm owners to maximize the potential of their property, employ more people, and give tourists more destinations to discover and agri-tourism products to enjoy.

The Farm Tourism campaign introduces a series of videos of must-see farms possessing unique characteristics of a ‘’future farm” —  innovative, scenic,  product-centric, and machine-oriented. The farms to be featured are located all over the Philippines and include sites such as Diaspora Farm and Resort in Bacolor, Pampanga, Amancio Nicolas Agri-Tourism Academy in Cordon, Isabela, Yamang Bukid in Puerto Princesa City, Palawan, Orchard Valley Farm in Pavia, Iloilo, Vita Isola Leisure Farm in Loon, Bohol, Damires Hills Tierra Verde in Janiuay, Iloilo, Taglucop Strawberry Hills in Kitaotao, Bukidnon, Agriya Farm in Panabo City, Davao del Norte, and JB Nature Farm & Resort in Sukailang, Surigao City.

The DOT said its farm tourism campaign “will definitely awaken the farmer in you as you explore the unique and fascinating farms in the country.” The Future Farms video series can be viewed at the “Tourism Philippines” YouTube channel.

Visit  philippines.travel/futurefarms  for more information on DOT’s Farm Tourism partner destinations.

the future of farm tourism in the philippines

Published:June 16, 2022

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THE PHILIPPINES RECORDS 1.2M INTERNATIONAL TOURISTS IN FIRST TWO MONTHS OF 2024

the future of farm tourism in the philippines

DOT, TPB TO ELEVATE PHILIPPINE EXPERIENCE, LEAD BIGGEST PHL DELEGATION TO ITB BERLIN 2024

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TOURISM CHIEF BACKS CALLS FOR RETURN OF BOLJOON PULPIT PANELS TO CHURCH

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CRK ROUTES ASIA 2024 WIN TO BOOST PH INT’L TOURIST ARRIVALS

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TOURISM CHIEF LAUDS ‘CULTURAL HERITAGE AND HISTORY’ OF ZAMBOANGA SIBUGAY, COMMITS DOT’S SUPPORT TO PROVINCE’S TRANSFORMATION INTO A ‘TOURISM GEM’

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DOT BOOSTS MEDICAL TOURISM EFFORTS WITH THE RELEASE OF UPDATED ACCREDITATION GUIDELINES FOR DENTAL CLINICS

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DIVE TOURISM CONTRIBUTES P73 BILLION TO PH ECONOMY IN 2023 FRASCO

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DOT TAKES THE LEAD IN UNITING THE GLOBAL DIVING COMMUNITY WITH PHIDEX 2024

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PATA INTERNATIONAL CONFERENCE ON WOMEN IN TRAVEL TO BE HELD IN BOHOL, PHILIPPINES FROM MARCH 20 – 22, 2024

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DOT TO PROVIDE SUSTAINABLE TOURISM DEVELOPMENT TRAINING FOR TOURISM OFFICERS THROUGH AIM, ATOP PARTNERSHIP

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ZOZOBRADO TAKES OATH AS PHILIPPINE RETIREMENT AUTHORITY CHIEF

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DOT AWARDS BRAND NEW TWO-BEDROOM SMDC CONDO TO FIL-CANADIAN WINNER OF BISITA, BE MY GUEST PROGRAM

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NEXT STOP: ENTERTAINMENT HUB

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DOT REVIVES PHILIPPINE TOURISM AWARDS

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DOT LAUDS WINNERS OF ASEAN TOURISM AWARDS 2024

the future of farm tourism in the philippines

DOT TO HOST THE PHILIPPINE INTERNATIONAL DIVE EXPO (PHIDEX) IN FEBRUARY 2024

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PHL IS LEAD COUNTRY COORDINATOR ON THE DEVELOPMENT OF THE ASEAN TOURISM DEVELOPMENT PLAN POST-2025

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DOT, TIEZA EARMARK P15 MILLION FOR MANILA CENTRAL POST OFFICE RESTORATION PROJECT; FRASCO REITERATES SUPPORT FOR PH HISTORIC SITES, HERITAGE TOURISM

the future of farm tourism in the philippines

FRASCO TO LEAD PH DELEGATION AT THE ASEAN TOURISM FORUM 2024 IN LAOS

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DOT CHIEF: SINULOG ALLOWS TOURISTS TO IMMERSE “IN AN EXPERIENCE THAT TRANSCENDS THE ORDINARY

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DOT, DMW LAUNCH BALIK BAYANI SA TURISMO PROGRAM

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PALAWAN GETS NOD AS WORLD TOP TRENDING DESTINATION IN 2024 BY TRIPADVISOR’S BEST OF THE BEST

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DOT CHIEF: MORE LONG WEEKENDS TO BOOST DOMESTIC TOURISM IN THE COUNTRY

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DOT Chief: Philippines surpasses yearend target with 5.45 million int’l visitor arrivals in 2023, int’l visitor receipts surge at PHP482.54 billion

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Frasco proudly presents WTA awards to PBBM

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DOT lauds PPP framework for Tourist Rest Area in Carmen, Cebu

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DOT breaches industry targets for 2023; Frasco bullish on country’s continued tourism transformation under Marcos administration in 2024

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Philippines cited for Global Tourism Resilience, wins World’s Best Beach, Dive, City Awards

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DOT inaugurates first Tourist Rest Area in Bohol Island

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PH wins big at international award-giving bodies

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Philippine tourism earnings surge to 404B in first 10 months of 2023 – DOT chief

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DOT hails inclusion of CRK as world’s most beautiful airport

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DOT chief joins global tourism leaders in WTM Ministers’ Summit 2023 in London

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Philippines, Japan ink deal on tourism cooperation

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UNESCO Gastronomy City citation for Iloilo boosts gastro, creative tourism – Frasco

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DOT’s Alternative Livelihood Training Program signals hope and recovery as Oriental Mindoro’s tourism industry bounces back after oil spill woes

Dot wins back-to-back best videos at world tourism organization competition.

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The Philippines vies for 4 major awards at the prestigious World Travel Awards 2023

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DOT chief joins high-level UNWTO Global Education Forum as panelist

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The Philippines joins UNWTO General Assembly as Vice President for East Asia and the Pacific; prestigious global position held again after 24 years

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DOT BARES 15 TOP LGU PROPOSALS FOR TOURISM CHAMPIONS CHALLENGE

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Philippines Named Asia’s Best Cruise Destination 2023 by World Cruise Awards

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Filipino Hospitality Excellence soars with DOT surpassing 100k target

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TIEZA Philippine Tourism Investment Summit 2023: Uniting Public and Private Sectors to Fuel Tourism Growth

Frasco to join world tourism leaders in 25th unwto general assembly.

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LOVE THE PHILIPPINES! Boracay, Palawan, Siargao voted among Asia’s best by Condé Nast Traveler readers

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Tourism industry generates Php344 Billion in int’l visitor receipts in 9 months; Frasco seeks Senators’ support to usher in the “Golden Era” of Philippine tourism

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DOT launches Tourist Assistance Call Center

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Tourism chief visits Tawi-Tawi in PHL, assures LGU, tourism stakeholders of Marcos admin’s full support

Phl records more than 4m foreign visitors; dot optimistic on robust rebound of tourism.

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Film Heritage building to rise, boost PH film tourism

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DOT chief bares bold prospects for PH tourism at Global Tourism Economy Forum

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Frasco to speak at UNWTO Global Tourism Economy Forum

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DOT, TPB bring back on-site PHITEX 2023 in Cebu

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Frasco thanks lawmakers for the swift approval and support for increase of Php 2.7 B DOT budget

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DOT’s Bisita, Be My Guest program awards first raffle winners

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Philippines’ FIBA hosting boosts hotel occupancy, visitor arrivals – Tourism Chief

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1st Philippine Tourism Dive Dialogue unites Dive Industry: 37B raked in 2022

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Boost in PH medical tourism seen with public-private convergence

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Philippines wins “Asia’s Leading Dive Destination” at prestigious World Travel Awards 2023

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DOT affirms support to peace and security efforts under Marcos administration

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Frasco cites PBBM’s policies, programs for the industry at PTM 2023

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DOT inks deal with Cebu LGU for more Tourist Rest Areas, “Heritage City” Carcar thanks DOT for TRA

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DOT in full support to FIBA World Cup Opening Day

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DOT, TESDA ink deal to expand tourism education, reinforce tourism training opportunities

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DOT, NCIP ink partnership to empower indigenous peoples, protect and promote cultural heritage through tourism

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Lawmakers laud tourism initiatives, bat for higher 2024 budget for DOT

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PHL records Php 286B tourism receipts from January to July; Frasco bares efforts to support tourism in Central Visayas

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PBBM’s prioritization makes tourism among top drivers of economic growth– DOT Chief

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DOT inaugurates first Tourist Rest Area in Mindanao; Frasco bares plan to build 15 more TRAs across the country

Dot records more inbound flights to phl, increase in domestic air routes.

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Tourism Chief highlights Culinary Tourism in PHL at World Chefs Asia President Forum 2023

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NMP-Cebu to spur tourism development in Visayas Region—Frasco

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DOT Chief welcomes e-Visa system for Chinese tourists

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DOT positions PHL as one of Asia’s most LGBT-friendly destinations

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From courtside to paradise: DOT supports FIBA World Cup hosting with Philippine Tour Packages

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DOT bares tourism milestones under PBBM’s first year in office; Secretary Frasco optimistic on exceeding industry targets for 2023

the future of farm tourism in the philippines

PHL int’l tourist arrivals breach 3M mark; tourism receipts surge at P212.47 billion

the future of farm tourism in the philippines

Frasco inaugurates first ever DOT Tourist Rest Area in PHL

Pbbm trusts frasco, tourism chief gets widespread support.

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Frasco launches Philippines Hop-On-Hop-Off for Manila

the future of farm tourism in the philippines

DOT chief grateful for continued support from lawmakers, employees

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Love the Philippines draws widespread support

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DOT’s enhanced branding is Philippines’ Love Letter to the world

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Batanes joins UNWTO International Network of Sustainable Tourism Observatories inclusion is a manifestation of Philippines’ successful sustainability efforts in local destinations – DOT chief

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The Philippines elected as Vice President of UNWTO General Assembly after 24 Years, nabs Chairmanship of Commission for East Asia and the Pacific

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DOT eyes increased arrivals from Cambodia

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DOT welcomes positive tourism figures for FY2022; vows sustained industry recovery drive under the Marcos administration

Ph vies for six nominations for the wta 2023.

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DOT rallies support of tourism stakeholders on digitalization initiatives

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Heritage and Arts Tours in San Juan City get support from DOT

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Tourism chief, Deputy Speaker Frasco donate for education of Pagsanjan boatmen’s children

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Tour Guides to get more livelihood with Digital Bookings

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DOT commits full support on Laguna’s local tourism resurgence; vows for more tourism projects in the province

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TWG convened to drive up CRK utilization; travel and tourism to remain ‘spark of hope’ for Clark – Secretary Frasco

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Philippines wins Emerging Muslim-friendly Destination of the Year Award (Non-OIC)

Dot supports malacañang heritage tours.

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The country’s colorful marine life takes the spotlight in DOT’s Anilao Underwater Shootout

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DOT, DND, DILG forge pact to make Mindanao a peaceful and viable tourist destination

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DOT, PRA ink partnership

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DOT lauds Rosquillos Festival’s showcase of local culture, contribution to local tourism

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PHL participation in int’l, local travel and trade fairs yields more than P3 billion in business leads—DOT Chief

More than 43k workers receive dot training on the filipino brand of service excellence (fbse).

the future of farm tourism in the philippines

DOT vows support to SOCCSKSARGEN, Mindanao

Pbbm approval of phl tourism plan to spur tourism transformation, employment, philippines’ int’l visitor arrivals breach 2m.

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DOT lauds PATA’s initiative to rebuild tourism communities in Laguna, Pagsanjan Falls

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Filipino tourism frontliners recognized during DOT’s 50th founding anniversary celebration

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DOT supports new country brand under the Marcos administration

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DOT welcomes the resumption of chartered flights to PHL top destination Boracay

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Medical Tourism pushed by Marcos Administration with strategic global partnership – DOT Chief

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Frasco meets US filmmakers, media execs to promote Philippine tourism

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Record number 1,400 Koreans arrive to Filipino welcome led by Tourism Secretary Frasco

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Tourism chief Frasco dives in Puerto Galera, provides alternative livelihood to Oriental Mindoro

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Philippine-Turkiye air service deal to boost tourism- DOT Chief

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DOT-DOLE Tourism Job Fairs offer more than 8K jobs; 3rd leg set in May

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DOT, DOTr jointly conduct inspection at NAIA T2 ahead of Holy Week break

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More than 6k jobs up for grabs at DOT’s PHL tourism job fair

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Go Negosyo, DOT mount Tourism Summit in Cebu

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Business as usual in Puerto Galera; DOT to train tourism workers affected by oil spill for alternative livelihood – Frasco

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DOT holds Philippine visa reforms convergence

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Philippines hits 260M negotiated sales, bags recognition at the ITB Berlin 2023

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DOT chief unveils National Tourism Development Plan (NTDP) 2023-2028 at stakeholders’ summit

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Frasco meets with Central Europe tourism players, vows prioritization of tourism under Marcos Administration

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Philippines comes back with biggest delegation to ITB Berlin, bags sustainable tourism recognitions

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Oil Spill affecting tourist sites – DOT Chief

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DOT issues guidelines pushing for more openness for tourism enterprises

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Tourism chief to lead biggest PHL delegation to ITB Berlin 2023

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PHL feted Best Dive Destination anew

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New Flights from Clark to boost tourism, decongest NAIA

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Frasco lauds Ilocos Norte’s Tan-Ok festival as manifestation of the Philippine Experience’

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Frasco: Panagbenga Festival touts Baguio’s tourism resurgence

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DOT extends ‘free accreditation’ for tourism establishments

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DOT Chief launches Tourism Champions Challenge’ to spur tourism development in LGUs

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PHL secures back-to-back nominations at the 2023 World Travel Awards

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Frasco convenes first TCC meeting, forecasts full domestic recovery in 2023

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Frasco leads groundbreaking of new tourist pit stop to boost Palawan tourism

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Frasco leads grand welcome reception for cruise passengers, says ‘PHL aims to be cruise hub in Asia’

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Japanese stakeholders bullish of PHL tourism prospects

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PBBM, Tourism chief engage Japanese tourism stakeholders in high-level meet in Tokyo

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Tourism chief affirms DOT’s support to PH Dev’t Plan 2023-2028

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Chinese tourists receive warm welcome from PHL; DOT foresees swifter tourism recovery with Chinese outbound group tour

the future of farm tourism in the philippines

PHL, CHINA ink tourism implementation deal

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PHL breaches 2.6M arrivals for 2022; DOT chief bullish of 2023 projections

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DOT lands on Top 3 Highest Approval Rating among Government Agencies; bares targets for 2023

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DOT, DICT ink deal for improvement of connectivity in tourist destinations, digitalization of services

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DOT, DMW launch newest incentivized tourism promotions campaign

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DOT, TIEZA launch 7th Tourist Rest Area in Pagudpud’s Saud Beach

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Tourist Rest Area to rise in Bohol

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Luzon’s First DOT Tourist Rest Area to Rise In Baguio City

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DOT strengthens PHL-Saudi Arabia tourism relations, engages industry key players

the future of farm tourism in the philippines

Statement of Tourism Secretary Christina Garcia Frasco on the Launch of the e-Travel System

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Filipino hospitality, Philippine sustainable tourism highlighted at WTTC Global Summit Saudi Arabia

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Frasco welcomes Uzakrota World’s Leading Country Award, PHL destinations’ citations

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Frasco eyes more urban parks in the Philippines

the future of farm tourism in the philippines

DOT’s Frasco is among best-performing cabinet officials- RPMD Survey

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Frasco hails first-ever North Luzon Travel Fair as critical to revitalizing tourism; reiterates the Philippines’ readiness for visitors

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DOT welcomes long holidays for 2023; PBBM signing of Proclamation No. 90 important stimulus to PHL domestic tourism in 2023: DOT chief

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PHL visitor arrivals reach 2M; tourism revenue hit 100B – DOT Chief

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Philippines hailed as World’s Leading Dive and Beach Destinations

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PHL Tourism Chief initiates tourism cooperation talks with Italian Tourism Minister

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Palawan cited “Most Desirable Island” in 21st Wanderlust Travel Award

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Outlook for Philippine tourism positive – tourism chief

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DOT launches 1st North Luzon Travel Fair

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Tourism chief to lead PHL contingent to WTM, brings listening tours to FILCOM in UK

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PBBM oks easing of stringent travel restrictions

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PHITEX 2022 yields record high 173M sales leads

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One Health Pass replaced with PHL’s ‘simpler’ eARRIVAL CARD system

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Philippine Experience Caravans to roll out 2023 – Frasco

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DOT relaunches Philippine Tourism Awards

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DOT exceeds 2022 target arrivals; PBBM rallies support for tourism as admin’s priority sector

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Siargao, a priority for Tourism Development — Frasco

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STATEMENT OF TOURISM SECRETARY CHRISTINA GARCIA FRASCO

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DOT bares tourism wins under PBBM’s first 100 days

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Tourist Rest Areas for PHL’s top destination – Cebu

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Tourist Rest Areas launched in Mindanao

the future of farm tourism in the philippines

FY 2023 DOT budget submitted to plenary; Senators press for higher tourism budget

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DOT celebrates Philippines’ back to back wins at Conde Naste Traveler Readers’ Choice Awards; Boracay claims spot as top island in Asia anew

the future of farm tourism in the philippines

Frasco secures CA nod as Tourism Chief

the future of farm tourism in the philippines

DOT receives HOR nod for P3.573 B budget for 2023

the future of farm tourism in the philippines

First ever DOT-DOLE nat’l tourism job fair opens

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Tourism Chief tackles plans to revive industry, entices foreign investors in New York briefing

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PBBM pronouncements at UN meet an “excellent representation” of PHL – Secretary Frasco

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DOT-DOLE 1st Philippine Tourism Job Fair pre-registration now open, more than 7k jobs available to tourism job seekers- Sec. Frasco

the future of farm tourism in the philippines

STATEMENT OF TOURISM SECRETARY CHRISTINA GARCIA FRASCO ON THE LIFTING OF OUTDOOR MASK MANDATE IN THE PHILIPPINES

the future of farm tourism in the philippines

DOT muling pinarangalan ng Selyo ng Kahusayan sa Serbisyo Publiko 2022

the future of farm tourism in the philippines

DOT Chief welcomes IATF recommendation to make masking optional when outdoors

the future of farm tourism in the philippines

Phl scores back to back win in WTA Asia; Intramuros hailed as Asia’s Leading Tourist Attraction of 2022

the future of farm tourism in the philippines

Frasco lays out DOT plans and programs for industry recovery; lawmakers bat for higher DOT budget

the future of farm tourism in the philippines

More than 1,500 tourism jobs to be offered in joint DOT-DOLE job fair

Dot to ink tourism job fair program – trabaho, turismo, asenso with dole; domestic, international jobs to be available to tourism job hunters.

the future of farm tourism in the philippines

Thailand to offer tourism job opportunities to Filipinos– Frasco

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PHL tourism chief pushes for increased connectivity, interoperability of vax certs, equalization of opportunities, and sustainability in APEC tourism ministers’ meet

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Philippines strengthens tourism ties with Thailand

the future of farm tourism in the philippines

DOT TRAINS BOHOL VENDORS ON FILIPINO BRAND OF SERVICE EXCELLENCE

the future of farm tourism in the philippines

20 intl, local dive and marine experts take centerstage at PHIDEX 2022

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Measures in place to ensure safe travel to PHL – Tourism Chief

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FRASCO OPTIMISTIC OF PH TOURISM RESURGENCE, LAUDS CEBU TOURISM SUCCESS

the future of farm tourism in the philippines

Frasco eyes visitor-friendly, “distinctly Filipino” air, seaports in PHL

the future of farm tourism in the philippines

DOT celebrates Philippine Accessible Disability Services, Inc. (PADS) Dragon Boat Team historic four gold medal haul

the future of farm tourism in the philippines

DOT to facilitate interagency effort to strengthen Filipino Brand of Service

the future of farm tourism in the philippines

DOT to coordinate on quake-hit tourist destinations, heritage sites

the future of farm tourism in the philippines

PBBM cites tourism as top-priority; orders infra development, enhancement of Filipino brand

the future of farm tourism in the philippines

DOT chief takes “Listening Tours” to Luzon

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DOT Chief affirms support to National Museum of the Philippines; proposes inclusion of museums in tourism circuits

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Boracay, Palawan and Cebu hailed World’s Best Islands; DOT celebrates back-to-back accolades for PHL destinations

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Marcos push for Tourism Infra strengthens industry, raises PHL global position – DOT Chief

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DOT lauds Boracay’s inclusion in TIME’s 50 World’s Greatest Places of 2022

the future of farm tourism in the philippines

DOT lauds Cebu-based group win in int’l dance competition

Statement of tourism secretary christina garcia frasco on banaue.

the future of farm tourism in the philippines

Tourism Chief Frasco kicks off listening tours in VisMin, encourages officials to reach out to LGUs, stakeholders

the future of farm tourism in the philippines

Tourism chief Frasco to go on ‘listening tours’ starting this week

Dot reports increase in domestic tourism in 2021.

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Incoming tourism chief receives warm welcome from employees, vows to bring “LGU perspective” to DOT

the future of farm tourism in the philippines

DOT’s Philippine International Dive Expo (PHIDEX) returns to Manila next month

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First Davao Dive Expo slated on June 24

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DOT pitches PHL as ideal retirement destination in Japan Expo

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DOT positions New Clark City as premier tourism investment hub

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PH’s significant recovery in travel and tourism hot topic in Routes Asia 2022

the future of farm tourism in the philippines

DOT’s KAIN NA! takes foodies to a multi-sensory adventure

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DOT Presents “Escape: Stories from the Road” Podcast

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Second (2nd) Online Master TESOL Certification Course

the future of farm tourism in the philippines

DOT, MMC Foundation partnership brings ER bikes to three Metro Manila tourist sites

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DOT spotlights PWDs and women in tourism with new “It’s More Fun for All” campaign

Media release from the department of tourism.

the future of farm tourism in the philippines

PHL scraps COVID pre-departure test for fully vaccinated, boostered tourists

the future of farm tourism in the philippines

DENR, DOT and DILG unveil Year of Protected Areas (YoPA) Campaign marking 90th anniversary of Protected Area establishment in the Philippines

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Department of Tourism and Mickey Go Philippines introduce Pinoy Mickey Funko Pops

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DOT launches “Keep the Fun Going” sustainable tourism campaign with gamified challenges

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DOT reminds AEs on proper flag etiquette

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DOT 49th Anniversary speech of the Tourism Secretary

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DOT pushes for 100% vaccination of active tourism workers

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DOT calls for lowering of testing price cap, certification of more saliva test facilities

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PHL may be next filming location as Tourism Summit brings in Hollywood execs

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WTTC Investment Tour Highlights Viable Opportunities in Clark, Central Luzon

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WTTC lauds PH successful hosting of Int’l tourism Summit

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Closing and Congratulatory Message during the Closing Ceremony of the 21st WTTC Global Summit of the DOT Secretary

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WTTC: ‘Astonishing Recovery’ for Philippines’ tourism sector

the future of farm tourism in the philippines

World Travel & Tourism Council (WTTC) Exhibition Booths

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WTTC Opening Ceremony Welcome Remarks of the DOT Secretary

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WTTC bullish on PH tourism recovery amid Covid-19 pandemic

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PHL Foreign tourist arrivals breach 200k mark – DOT Chief

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DOT, partner agencies celebrate Filipino Food Month

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WTTC announces speakers for its 21st Global Summit in the Philippines

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DOT seeks return of Korean tourists, PH’s top market

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DOT inks partnership with PNP, PDEA to beef up security in tourist destinations

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DOT Launches Digital Travel Magazine “7641”

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PHL says “All systems go for full reopening on April 1”; Removes EED as entry requirement

Phl logs more than 100,000 visitor arrivals since feb. 10 reopening.

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DOT meets with Japanese tourism execs to boost inbound tourism arrivals

the future of farm tourism in the philippines

Statement of the DOT on hotel rooms occupancy guidelines

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PH opens doors to all foreign tourists with easing of arrival requirements starting April 1

the future of farm tourism in the philippines

Travel to PHL is “easier”, more fun – Puyat

the future of farm tourism in the philippines

DOT Launches “Sounds More Fun in the Philippines” Playlist on Spotify

the future of farm tourism in the philippines

DOT hopeful on higher tourism growth with downgrading of NCR, 38 areas to Alert Level 1

the future of farm tourism in the philippines

Intramuros visitors up by 132% in February

the future of farm tourism in the philippines

DOT bares higher tourist influx since reopening

Dot welcomes iatf approval to accept the national vaxcert of 12 additional countries.

the future of farm tourism in the philippines

PH receives 9,283 inbound tourists; DOT upbeat on higher arrivals in months ahead

the future of farm tourism in the philippines

Puyat: Walk-in booster shots available for Boracay visitors

the future of farm tourism in the philippines

All systems go for PHL reopening for international travel- Puyat

the future of farm tourism in the philippines

Kids’ vaccination to make family travels safe, more fun

the future of farm tourism in the philippines

DOT lists requirements and protocols for arriving foreign leisure guests

the future of farm tourism in the philippines

Save the date for the World Travel & Tourism Council Global Summit in the Philippines

the future of farm tourism in the philippines

DOT: PH to accept fully-vaxxed tourists from visa-free countries starting Feb. 10

the future of farm tourism in the philippines

DOT supports ‘Pharmacy and Drive-thru Vaccination Sites’ rollout in Baguio City

the future of farm tourism in the philippines

DOT Launches “ASMR Experience the Philippines” Project

Dot to hold 2-day conference on english as second language (esl).

the future of farm tourism in the philippines

PH cities, hotels bag ASEAN tourism awards

the future of farm tourism in the philippines

Booster shots rolled out for fully vaxxed tourism workers; 50% of NCR hotel staff already “boosted”

the future of farm tourism in the philippines

DOT trains over 30,000 tourism professionals amid pandemic

Dot welcomes eased travel movement between gcq and mgcq areas for tourism revival, hotel in ‘poblacion girl” fiasco suspended, fined, intramuros gives vulnerable population a breathing space, dot launches website with exclusive travel deals for balikbayans.

the future of farm tourism in the philippines

Anilao Underwater Shootout stages a successful comeback

the future of farm tourism in the philippines

DOT’s KAIN NA! makes a comeback in Tagaytay

Dot earns unwto citation for have a safe trip, pinas ad.

the future of farm tourism in the philippines

Brgy. Bojo in Aloguinsan, Cebu bags UNWTO best tourism village award

More than 95% of tourism workers in dive establishments already vaccinated against covid-19: dot.

the future of farm tourism in the philippines

DOT: PHL to welcome Int’l tourists soon

Dot welcomes shortened quarantine days for balikbayans, dot asks lgus to simplify entry requirements in tourist spots, miceconnect 2021 positions boracay as asia’s premier bleisure destination, dot releases latest list of domestic destinations waiving rt-pcr tests for fully vaxxed visitors, dot grants incentives to fully vaccinated individuals visiting intramuros.

the future of farm tourism in the philippines

Statement of the DOT on waiving RT-PCR requirement to Boracay for fully vaxxed tourists

the future of farm tourism in the philippines

Anilao underwater ‘shootout’ is back

Puyat, dot execs pitch ph tourism in japan travel mart, dot welcomes eased restrictions in mm under alert level 2, free swab tests for domestic tourists starting nov. 1, dot lists destinations without testing requirement, with projected 100% inoculation rate by next month, boracay will soon waive rt-pcr testing for fully vaxxed visitors.

the future of farm tourism in the philippines

Domestic Travel Welcome-Back: DOT, TPB launch ‘It’s More Fun with You’ ad and ‘Have a Safe Trip, Pinas’ Viber Stickers

22 divers pass dot guide training in anilao.

the future of farm tourism in the philippines

PH cited Asia’s top beach and dive destination anew in 2021 World Travel Awards

Dot bullish on camiguin’s reopening, boosts covid-19 vax drive, dot clarifies travel guidelines for ncr residents under alert level 4, alert level 3, good for tourism jobs and businesses as holidays near – puyat, 2nd tourism & technology forum: readying for a different future.

the future of farm tourism in the philippines

DOT vaccination drive for tourism workers continues in Pampanga

Dot welcomes easing of age restrictions for interzonal travel, less quarantine days for travelers an ‘encouraging development’ for tourism industry – puyat.

the future of farm tourism in the philippines

Vaccination of Rizal tourism workers crucial to industry’s recovery — DOT

Dot welcomes siargao, palawan and boracay win in int’l travel mag awards, over 43k safety seals issued as more businesses apply, dot backs call to shorten quarantine of fully vaxxed travelers, dot calls for cooperation to ensure success of expanded operational capacity of restaurants in ncr.

the future of farm tourism in the philippines

DOT lauds Samar LGU vax drive for tourism workers

Message of secretary berna romulo-puyat on the celebration of world tourism day, dot ensures compliance of accredited hotels, resorts to new iatf alert level system guidelines.

the future of farm tourism in the philippines

Cebu vax drive for tourism workers gains traction with more than 50% inoculated

Puyat bares phl hosting of international tourism conference in march 2022.

the future of farm tourism in the philippines

DOT and TikTok launch #GandaMoPinas Campaign as local borders reopen

Dot invites esl teachers to free online master tesol certification course.

the future of farm tourism in the philippines

DOT launches “More Fun Awaits” global campaign to showcase travel preps

Statement of the department of tourism (dot), statement of the department of tourism on the inclusion of palawan in t+l’s top islands in asia, world list, more than 50% of country’s tourism workers vaccinated against covid-19 – dot chief, intramuros site visit of dot secretary berna romulo-puyat.

the future of farm tourism in the philippines

Intramuros sites and Rizal Park to reopen September 16

Philippines boosts participation in expo 2020 dubai, highlights pinoy food, local tourism businesses receive dot, tpb philcare kits.

the future of farm tourism in the philippines

DOT, partner agencies drive up promotion of Filipino food experience

the future of farm tourism in the philippines

More than 7.5k tourism workers in Baguio have received Covid vax – Tourism Chief

Dot, tpb distribute p19m worth of materials to promote safety protocols.

the future of farm tourism in the philippines

DOT, NTF bring vaccination rollout for tourism workers in Siargao Island

the future of farm tourism in the philippines

DOT: 95% of tourism workers in NCR vaxxed vs Covid-19

Sustainability is key to tourism industry’s recovery — puyat, dot lauds private sector for vaccine rollout in el nido.

the future of farm tourism in the philippines

PHITEX 2021: Beyond Business slated for September 19-23

the future of farm tourism in the philippines

Puyat leads vaccination drive for Pampanga tourism workers

the future of farm tourism in the philippines

More than 75% of Bohol tourism workers eyed for inoculation with second vaccine roll-out

More than 70% of tourism frontliners in metro manila vaccinated vs covid-19 — puyat.

the future of farm tourism in the philippines

DOT and TPB SUCCESSFULLY STAGED FIRST-EVER HYBRID EDITION OF THE REGIONAL TRAVEL FAIR

Dot, bpos to hold job fair, statement of the department of tourism.

the future of farm tourism in the philippines

DOT targets increased inoculation of tourism workers in more destinations

the future of farm tourism in the philippines

Puyat: More vaccines coming for Palawan tourism workers

Dot statement on nesthy petecio’s silver medal finish in the tokyo 2020 olympics, rizal park drive-thru vax site opens; puyat hails manila’s anti-covid initiative, dot gets highest coa rating for 2nd straight year, statement of the department of tourism on the passing of heritage and cultural tourism advocate mr. ramon hofileña, statement of the department of tourism (dot) on the heightened community quarantine level implementations in ncr, more tourism workers in boracay to receive covid-19 jabs – dot, dot reiterates call for safe travel amid stricter quarantine measure, dot reminds hotels, resorts that room sharing for quarantined families is allowed, dot celebrates siargao inclusion in time magazine as one of the world’s greatest places of 2021, dot launches halal food tourism, dot backs gov’t infra program to boost tourism, dot backs iloilo bid for ‘creative city of gastronomy’ recognition from unesco, statement of the department of tourism on iatf decision allowing children five years old and above, and fully vaccinated seniors to visit outdoor areas, dot partners with viber to promote kain na foodfest, dot: 3,000 boracay tourism workers to receive covid vax, dot, tpb continues to support lgus with digital transformation projects, dot teams up with scarlet belo and cartoon network to take safe trips, dot statement on the activities of the taal volcano, bakuna by the sea: dot hails davao’s innovative approach to travel, hospitality workers, dot, tpb to roll out 2nd phase of rt-pcr financial subsidy program through pcmc, dot unveils region 1 tourism recovery plan, statement of the department of tourism on the drop of tourism contribution to gdp, dot to co-stage virtual fête de la musique june 18-21, more ncr tourism workers receive support through dot-dole program, travel for tourists of all ages from ncr plus to boracay, other mgcq areas extended to june 30, dot eyes inoculation of 5,000 bohol tourism workers, museums in ncr plus to reopen on limited capacity – dot, dot turns food tourism to high heat with 2021 kain na, terms for tourism business loans eased, dot bares tourism recovery plans for bulacan, dot and tiktok launch #sarapmagingpinoy campaign to promote local food tourism, dot launches five-year plan to develop tourism professionals, dot celebrates world environment month, highlights responsible marine wildlife interactions, statement of the department of tourism (dot) on the rt-pcr requirement for leisure travelers under iatf-eid resolution 118a, statement of the dot on iatf-eid resolution 118a, more than 16k bulacan tourism workers get dot-dole cash aid, dot orders stricter monitoring of staycation hotels and aes in gcq areas following new iatf guidelines, dot lauds inclusion of frontline tourism workers in a1 priority group, dot hosts pata summit for first hybrid mice event in 2021, over 1,400 golf workers in metro manila get dot-dole cash aid.

the future of farm tourism in the philippines

Central Luzon to Showcase ‘Flavors of Pampanga’, readies tourists for gastronomic experience

Dot lauds ph hotels recognized with the 2021 tripadvisor awards, 3,390 tourism workers in marinduque approved to receive p16.95m dot-dole cash aid, puyat bares tourism recovery plans for marinduque, dot proposes ‘green lane’ for fully vaccinated travelers, dot hails expansion of priority vaccination to a4 cluster, including tourism frontliners, 5,986 staycation rooms open for guests from ncr plus, intramuros to open fort santiago, baluarte de san diego to visitors may 17, dot statement on the proposed vaccination center in nayong pilipino, dot welcomes iatf decision to ease travel in ncr plus, 221m cash aid approved for 44k tourism workers in western visayas, statement of the department of tourism (dot) on the collected garbage from the waters of samal island, davao del norte, statement of the department of tourism (dot) on the reported violations of a hotel in davao city, dot to host hybrid pata annual event for adventure travel, p1.5m cash aid approved for 295 intramuros tourism workers, updates on the vaccination of tourism workers, labor day vax for tourism workers, more than 400k displaced tourism workers get dot-dole cash aid, philippine tourism and mice industry to bounce back with the hosting of wttc global summit, dot, manila lgu ink mobile hospital deal, dot-accredited establishment staysafe.ph-users, eligible for safety seal certification, dot grants the wttc safe travels stamp to 33 more hotels nationwide, dot welcomes proposals to convert tourism sites to temporary medical facilities, dot lauds repurposed hotels, calls for ‘bayanihan’ vs covid, dot approves use of burnham green and quirino grandstand in rizal park for temporary mobile hospital and drive-thru vaccination site, dot celebrates saud beach inclusion in the 25 most beautiful beaches in the world list of travel and leisure, 67k displaced tourism workers of ncr+ receive dot-dole cash aid, statement of the department of tourism on the vaccination facility in nayong pilipino property, statement of the department of tourism regarding the alleged birthday “super spreader” event in boracay, dot eyes adoption of covid-19 digital travel pass, dot statement on ecq extension in ncr plus, phl, dot nominated at asia edition of 2021 world travel awards, dot pushes for inclusion of other tourism workers in priority group a4, strict new guidelines set for hotels under ecq; lenten ‘staycations’ within ncr plus suspended, dot statement on ecq for ncr+ areas, dot statement on holy week, rizal park and paco park adjust visiting hours, remain open for physical exercise, dot statement on biatf measures for boracay, tpb philippines spearheads tourism and technology forum (ttf), dot statement on coron tourist with falsified travel documents, dot supports rizal tourism circuit on food, faith, art, adventure and nature, the ‘fun’ continues: philippines joins digital itb berlin, dot to spur domestic tourism in rizal, dot’s stdp program to enhance resiliency of phl destinations – puyat, dot sustains online presence with ‘wake up in ph’ campaign and safety travel advisories, dot greenlights partial operations of hotel restaurants on june 15, dot eyes tourism recovery as more destinations may reopen, domestic travel to drive recovery of tourism industry, says survey, dot hails revival of tourist cops, tourism will recover well, dot chief vows, dot celebrates hidden beach, palawan’s inclusion in cnt’s best beaches in the world, tourism industry hikes share in gdp to 13%; puyat sees strong recovery from pandemic, dot pushes stringent guidelines for stakeholders across the nation, biatf denounces travelers’ breach of entry protocol to boracay, dot lauds partnership model for safe and sustainable tourism in boracay, dot issues guidelines on tourist land transport services, iatf–eid resolution reiterates ‘dot certificate of authority’ as requisite to operate, dot issues protocols on restaurant operations under the new normal, dot welcomes ph ‘rising stars in travel’ citation by forbes.com, dot, dti to roll out health and safety guidelines, digital solutions for restaurants, dot, attached agencies promote digital tourism, tourism chief reminds hotels, resorts: no dot certificate, no business operations during mgcq, dot assists 36,000 tourists during covid-19 crisis, dot webinar tackles digital as the new normal, dot welcomes the resumption of tourism operations in areas under mgcq, trust and health safety key to phl tourism recovery – dot chief, puyat on reopening tourism: ‘do it slowly but surely’, dot brings home 84 tourists stranded in eastern visayas, dot supports coron’s sustainable tourism development to bounce back, dot welcomes puerto princesa reopening to domestic tourists, dot urges for more wttc safe travels stamp applications, boracay’s white beach, el nido’s nacpan beach among tripadvisor’s top beaches in asia, dot statement on uniform travel protocols, dot supports the safe reopening of negros oriental, puyat affirms support for siquijor’s reopening, dot statement on el nido’s swift action against tourists with false covid test records, dot supports dilg’s streamlining of travel requirements, dot assists 98 stranded tourists in western mindanao, dot assists 246 tourists stranded in bicol, dot response team assists 1004 tourists stranded in caraga region, statement of tourism secretary bernadette romulo-puyat, dot8 springs stranded tourists, total assisted travelers now at 11,000, dot assists stranded tourists in central luzon, dot response teams assist over 10,000 travelers, dot announces the guidelines on hotels and other accommodation establishments during the enhanced community quarantine, dot chief: innovation to spur food tourism in new normal, dot webinar tackles heritage site conservation and use amid pandemic, dot banners “filipino brand of service”; assists over 35,000 tourists amid pandemic, dot to jumpstart domestic tourism under stricter protocols with iatf and lgus, dot partners with wttc to share experts’ tourism outlook, recovery plans, dot regulates hotel food deliveries, dot: tourism industry up to tough challenges on path to recovery, more than 155,000 tourism sector workers receive first tranche of dof wage subsidy program, dot mounts sweeper flights; brings home 1000 stranded domestic tourists, dot webinar tackles recovery, future of phl’s m.i.c.e., statement of the department of tourism (dot) on the iatf–eid authorization to mount sweeper flights, statement of secretary bernadette romulo puyat on the passing of former dot secretary ramon jimenez, jr., dot–ncr assists 24,000 in–transit nationals amid ecq of luzon, dot and ssi support philippine food producers in online philippine harvest, dot provides virtual backgrounds for video calls to encourage “travel from home”, dot offers online “enhanced opportunity” training for tourism stakeholders, dot-region 6 delivers filipino brand of service in crisis, dot outlines tourism response, post–covid 19 recovery plan to aid private sector, dot issues guidelines defining “new normal” for accommodation establishments, 24,836 hotel rooms reserved for ofws’ quarantine, bpo staff use – dot chief, stranded tourists welcome extended stay in batanes, dot welcomes lifting of travel ban for outbound passengers, recovery flights, tourism transport to continue for stranded passengers, statement of the department of tourism (dot) on covid-19 local transmission, dot statement on the curfew recommendation for lgus, dot, turkish airlines form partnership to increase philippine tourism from europe and mediterranean source markets, dot celebrates first run of the philippine international hot air balloon fiesta in calabarzon, puyat convenes tourism council; invites public to travel within ph, international visitor receipts hit usd 9.31b in 2019, 20.81% up from 2018, dot postpones nationwide mall sale to prioritize safety of citizens, department of tourism unveils new ad inspired by the abakada alphabet, highlighting unique filipino culture, puyat advocates for cultural and ecotourism in the new normal, relive the history of intramuros city with augmented reality app experience philippines, dot: 1st phl shopping fest kicks off march 1st, doh, dilg and dot give public gatherings green light, 2019 international arrivals exceed target with 8.26 million visitors to the philippines, dot welcomes lifting of taiwan travel ban, joint statement of the department of tourism and tourism congress of the philippines, dot backs “balik sa bohol” for tourism industry revival, intramuros reopens in the new normal, relaxed and standard health protocols, personalized trips key to tourism recovery, says latest philippine travel survey, dot files falsification raps against boracay tourists with forged covid test results, dot: reclassification of industries to hasten recovery, dot statement following the president’s latest directive to contain the ncov, guidelines in handling guests in tourism enterpises in the advent of ncov global health emergency, puyat eyes isabela as top agro-ecotourism destination, dot, dti inspect hotels and restaurants’ compliance with health and safety protocols, dot chief checks readiness of palawan, fresh produce at your doorstep, courtesy of dot–grab tie–up, dot ‘seal of good housekeeping’ boosts confidence among restos amid pandemic – puyat, dot celebrates as palawan reclaims best island in the world citation, tourism chief bullish on english schools’ recovery, dot, fao team up for sustainable farm tourism in ph, meetings, conventions allowed only under mgcq at 50% capacity – dot, boracay now open to youths, seniors from region, dot chief lauds senate approval of bayanihan 2 on final reading, cites plans for 10b stimulus fund, “think out of the box,” tourism industry urged in dot webinar, dot assures tourist stakeholders of all–out support for slow reopening, puyat meets with bohol execs to tackle tourism situation, recovery plans, dot, cloud panda ph launches phl harvest e-commerce site, statement of dot, dot to scale up baguio’s ridge to reef travel bubble plan across phl, dot celebrates “surprisingly spectacular diving” tag of 3 phl dive sites by lonely planet, phl bags best overseas diving award 2020, statement of department of tourism, dot’s phidex 2020 goes digital, dot-dole amended jmc further expands coverage of beneficiaries, dot welcomes new protocols for arriving passengers, dot bats for a more fun, safe and sustainable laguna, dot chief: green corridors are critical to tourism recovery, dot statement on destination test requirements, dot statement on boracay tourists, dot welcomes asean as a single tourism destination, iatf allows baguio hotels to receive domestic tourists under gcq, raising the bar of filipino hospitality with the leadership excellence series 2021, dot lauds inclusion of tourism frontliners in priority group for vaccination, dot’s ‘kain na’ cooks up online food fest, phl hosts 3rd asean meet on tourism professionals; dot commits to beef up competency of tourism workforce in the new normal, safety marshalls to ensure physical distancing when beaches, resorts reopen, 10,000 bpo jobs for displaced tourism workers, zero interest loans, no collateral, easy terms for distressed tourism businesses, puyat to grace baguio reopening; dot to go big on domestic tourism in 2021, chocolate, coffee, tea take centerstage in dot’s kain na food festival, dot receives safetravels stamp from world tourism body, puyat launches baguio’s vis.i.t.a. platform, reopening of boracay to more markets builds momentum for domestic tourism revival, puyat: even in most unusual ways, tourism must stay alive, message of tourism secretary bernadette romulo-puyat on the celebration of the world tourism day, dot statement on the city garden grand hotel, dot chief supports negrense cookbook launch, vows continued support to thriving food tourism scene in western visayas, dot statement on the closure of makati shangri-la hotel, dot pledges to help negros occidental get ready for more domestic tourists, dot welcomes the first two recipients of the wttc safe travel stamp, dot statement on baguio party incident, dot welcomes iatf decision to allow balikbayans, dot launches “have a safe trip, pinas” to promote safe travels and support tourism workers, dot celebrates ph’s victory as world’s leading dive destination and tourist attraction for intramuros in 2020, dot welcomes coron’s reopening on dec. 1 with health and safety measures in place, dot aims for data-driven response to tourism recovery under new normal with survey, dot backs enhanced contact tracing; announces low-cost covid tests with up-pgh for boracay-bound tourists, puyat encourages affected tourism workforce to avail of the expanded dot-dole financial assistance, dot welcomes strides to reboot mice, puyat visits batangas, shores up dive tourism, statement of the dot on cebu resort incident, dot presents virtual concert to promote manila’s cultural heritage sites, dot, makatimed foundation forge partnership for tourism destination health security, dot launches webinar training on reducing single-use plastics for hospitality sector, dot to assist zambales in safe and gradual tourism reopening, dot bats for uniform lgu travel requirements, dot, tpb promote pinoy christmas through music, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot’s 2020 kain na satisfies christmas cravings on fourth leg, dot prepares local destinations, accommodation establishments for wttc safe travels stamp application, 27,000 displaced tourism workers of car receive dot-dole financial assistance, dot backs temporary suspension of flights from uk, dot inspires balikbayans to come home with ‘balikan ang pilipinas’ campaign, dot, tpb expand rt-pcr financial subsidy program for 11,600 tourists through pcmc, dot reiterates penalties for quarantine hotels used for staycation and other purposes, dot supports strict entry protocols in light of new covid-19 variant, dot reiterates rule on staycation hotels, dot celebrates boracay and palawan inclusion in conde nast’s 25 best island beaches in the world list, dot issues guidelines for safe ‘staycation’, dot accreditation goes digital, boracay reopens, heralds “safe, gradual” revival of philippine tourism, dot gets coa’s highest rating on 2019 audit, dot sees domestic tourism boom in baguio with affordable antigen testing, phl islands named top favorites by int’l travel magazine, dot welcomes reopening of ilocos norte to luzon tourists on oct 15, dot funds rt-pcr testing of boracay tourism workers, dot inks tourism “cares for travel” msme loan program with sb corp, health, safety rules drawn up for recreational diving, batangas now open to divers – dot, puyat reminds ‘staycation hotels’ to follow rules, protocols, dot welcomes baguio city’s opening to guests from luzon starting oct. 22, dot statement on the opening of ilocos sur starting nov 15, ridge and reef corridor heralds domestic tourism recovery, puyat – hotels in gcq, mgcq may now be allowed to operate at full capacity, pra to amend retirement policies, suspends processing of srrv applications, dot supports expansion of palawan’s travel bubble starting oct. 30, tourism chief bats for covid-19 tests price cap, dot urges tourism businesses to avail of sb corp’s covid-19 loan program, dot leadership excellence series returns anew, dot statement on the inclusion of palawan and boracay in big 7 travel’s list of 50 most beautiful places, dot, tpb launch official philippine travel app, dot, dole agree on guidelines for cash-for-work program for displaced tourism workers, tour guides, dot’s kain na takes on food trips for november, intramuros is now asia’s leading tourist attraction the philippines and dot receive accolades at the 2020 world travel awards asia winners day, statement of the department of tourism on prrd’s signing of eo 118, dot inks mou on tourism education, training, dot partners with nissan to promote ‘safe trips’, dot allows operation of 7,200 hotels, resorts, dot lauds ibagiw 2020, baguio’s creative city festival, dot welcomes reopening of phl’s surfing capital, siargao, ridge and reef travel corridor expands to ilocos sur, dot chief visits baguio city, touts cultural tourism with creative crawls, sec. puyat to grace 2020 bambanti festival, dot allocates p340.7m for iloilo tourism infrastructure development, tourist arrivals mark 7.4m in november, up by 15.58%, safety of tourists is dot’s top priority – sec. puyat, dot, cab collaborate to enhance air passenger’s bill of rights, statement of the department of tourism, 2nd statement of the department of tourism, dot thanks smart for emergency satellite phones, dot–dotr meet to boost tourism infra, connectivity; puyat to push approval of 1b for night–rated airports, dot chief to visit, vows to revitalize baguio, tourism chief: phl one with asean in responding to covid crisis.

the future of farm tourism in the philippines

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The rise of agritourism

Two important sectors in the philippines converge at the opening of this agri-farm in bataan.

the future of farm tourism in the philippines

With our vast and fertile lands of around 30 million hectares, 47 percent of which are used in farming, as well as our tropical climate, an abundance of natural resources, hardworking farmers, and world-class agri-research institutions, the Philippines has a strong agriculture industry that generates ₱1.78 trillion or 10.2 percent share of the country’s gross domestic product (GDA) according to 2020 data from Statista. Knowing this, it is only logical that the government as well as non-governmental organizations support the sector.

On one end, there are national government efforts like the Agricultural Credit and Financing Programs of the Department of Agriculture. On the other, private institutions have ventured into agribusinesses. Such is the case with the boutique hotel, The Oriental Bataan, which recently launched its agri-farm as part of its corporate social responsibility.

The unveiling of the farm was timed in celebration of National Family Day in mid-September. It was highlighted by the seed and tree planting activity of local farmers and their dependents.

the future of farm tourism in the philippines

To commemorate the occasion, the boutique lodging at the Freeport Area of Bataan in Mariveles town, offers a 10 percent discount on room rates and at its dining outlets Cocoon Restaurant, Lobby Lounge, and Forest Grill. The month-long promo, however, is exclusive for guests who would participate in the seed and tree planting. The special rates are available until Oct. 24.

The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of humans—Masanobu Fukuoka

According to The Oriental chief executive officer Rebecca Lee, the program is part of the hotel chain’s advocacy for food security, organic agriculture, and environmental protection. Similar activities will be replicated in its other properties, including Leyte, Albay, and Legazpi City to emphasize the important role of farming in economic development.

the future of farm tourism in the philippines

Since July of this year, the Agri-Farm vegetable garden has been yielding produce, such as lettuce, eggplant, pepper, rozelle, malunggay, and an assortment of herbs, used as ingredients in the hotel’s restaurants.

The farm is also being eyed as a center of collaboration between government, private, and farmer’s groups in addressing agricultural concerns in the province and a potential farm tourism site, where guests can participate in periodic agrarian-themed leisure activities.

Event partners were Agri Party-List of Rep. Wilbert Lee, LKY Group of Companies, Department of Agriculture-Bureau of Plant Industry, and Enviro Scope Synergy Corp. Sponsors were the Municipal Government of Mariveles, Universal Robina Corp., Dakay’s Travel and Tours, Mondelez International, The Power Radio 104.5 FM, Gardenia Philippines, Tang, and Eden.

The future of farm tourism in the Philippines: challenges, strategies and insights

Abstract: purpose this study aims to draw observations on the current status and potentials of the philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. it intends to gauge the challenges that filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. it also provides philippine farm tourism literature to address the limitations of references in the topic. de… show more.

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Cited by 21 publication s

References 67 publication s, coping mechanisms of philippine tourism and hospitality family businesses during the covid-19 pandemic: a non-parametric approach.

PurposeFamily businesses (FB), mostly small-sized, dominate the tourism and hospitality industry (THI), especially in the rural areas. While many would have been used to the impact of demand seasonality, it is unknown how these businesses would have survived through the restrictions imposed to contain the coronavirus disease 2019 (COVID-19) pandemic as compared to non-family business (NFB) counterparts. This study aims to determine if there were differences on how family and non-family enterprises in the THI coped with government restrictions.Design/methodology/approachBy subjecting the survey data from tourism enterprises to non-parametric techniques, the authors establish empirical evidence on similarities and differences of coping strategies adopted by FBs and NFBs; their required support from government and their perceptions of a post-pandemic THI.FindingsThe analysis revealed that family-owned tourism and hospitality businesses in the Philippines tended to collaborate with other businesses to manage the impact of the pandemic restrictions. Since they hired more seasonal workers prior to the restrictions, they tended to avoid hiring workers during the restricted period. NFBs, on the other hand, that were generally larger in size and more professionally managed with more regular employees, tended to streamline operations for greater efficiency.Research limitations/implicationsThe study relied on survey results distributed and collected online. There is an innate bias against those firms that did not have access to the survey links.Practical implicationsThe comparative study suggests that interventions to assist firms in the THI should consider the differences in firm ownership as “one size does not fit all.”Social implicationsThe study provides evidence about how environmental factors impact the operations of family firms. Thus, it provides valuable insights for both the academic community and industry practitioners.Originality/valueThis is the first study in the Philippines that was able to capture response of family and non-family firms in the THI during the COVID-19 lockdown.

Sustainable development of farm tourism in Batangas Province

Batangas is an agriculturally rich province in Southern Tagalog Region, a promising vehicle for long-term economic, social, cultural, and environmental progress among its people. This research identified the impact of farm tourism in the province of Batangas, both beneficial and detrimental in conjunction with sustainable development. The researcher used a descriptive research study to gather and evaluate quantitative data. A total of 385 respondents coming from the identified residents of the municipalities in Batangas province where farm tourism businesses are located comprised the sample population. In analyzing the data gathered through a survey instrument, the needed data were tallied, encoded, and interpreted using different statistical tests such as frequency, percentage distribution, weighted mean, ranking, Shapiro-Wilk Test, Mann-Whitney U test, and Kruskal Wallis test. Based on the result, majority of the respondents are Millennials, ages 25-40 years old, and single. Most are residents of the municipalities where farm tourism businesses are located and are high school graduates. The respondents moderately agreed in terms of economic and social benefits of farm tourism in Batangas Province but disagreed in terms of cultural and environmental benefits. They moderately agreed in terms of the negative economic and social impacts of farm tourism in Batangas Province but disagreed in terms of cultural and environmental impacts. Given the results, the researcher proposed an Action Plan for the Sustainable Development of Farm Tourism in Batangas Province to help the business owners and for further awareness of the residents about the significance of farm tourism in the province.

Viability of an Integrated Farm as an Agritourism Site in Toboso, Negros Occidental inthe New Normal

Agritourism is the perception of the two sustainable development goals, Goal No. 2 on Zero Hunger and Goal No. 8 on inclusive economic growth, leadingtoagriculture policy reform that encourages farm operation diversification through tourismtogenerate income. The integrated farm is very much related to agritourism. Its various existingagricultural enterprises will create different activities and attractions for visitors that areunique and different from other types of tourist attractions, a powerful tool for enhancingprofitability. So far, no agritourism study and program has been conducted nor implementedin Toboso, Negros Occidental. Hence, the study assessed the viability of the internal (management, technical, marketing, socioeconomic and environmental) and external (opportunities and challenges) factors of Salamanca Organics Integrated Farm(SOIF) asanagritourism site and to assess the financial performance as an agricultural productionfarm. The descriptive research design was utilized to determine the viability of Salamanca OrganicsIntegrated Farm (SOIF) as an agritourism site. The primary data was collected usingaresearcher-made questionnaire which was accomplished by 183 participants composedoftourists selected by random sampling and complete enumeration sample to obtain the dataofthe barangay council, tourism development experts, farm owners, and SOIFowners. Secondary data analysis on the farm’s financial performance was presented in financial ratios(profitability, liquidity, and solvency) from the audited financial statement. The overall findings revealed that all factors (internal factors: management, technical, environmental, marketing and socioeconomics and external factors: opportunities and challenges) wereveryhighly viable that imposed the viability of Salamanca Organics Integrated Farm(SOIF) asanagritourism site. However, the financial performance described by the financial ratios(profitability, solvency, and liquidity) of the farm revealed weak financial performanceasaproduction farm, implying that farm operation was financed by debts and resource translationto profit and wealth was struggling. The findings provide information and data tofarmowners and local government officials as a basis for an agritourism viability action plan.

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the future of farm tourism in the philippines

DA, DOT to further boost farm tourism

the future of farm tourism in the philippines

The Department of Agriculture (DA) continues to strengthen its ties with the Department of Tourism (DOT) to support the recovery of both the agriculture and tourism sectors, amid the COVID-19 pandemic and onto the “new normal.”

“The DA will vigorously promote farm tourism, as it catalyzes and sustains the inclusive development of farming and fishing communities, and provides much-needed employment and livelihood to other ruralfolk, women, and youth in agri-tourism sites,” said Agriculture Secretary Dar.

“Hence, we will continue to be a strong partner of the DOT,” the DA chief added, during the first meeting of the Farm Tourism Development Board, chaired by DOT Secretary Bernadette Romulo Puyat, on August 10, 2020.

“More local residents are now interested in farm tourism, and so this will be a good bounce-back strategy for us at the DOT and DA. We need to work together especially now with the pandemic under the new normal,” said Secretary Puyat, who served for 12 years as DA undersecretary for special concerns before assuming the DOT post.

Alongside the passing of a farm tourism investment plan, secretary Dar mentioned specific areas in which the DA can complement the DOT in pursuing the farm tourism program.

“We need to network the farm tourism sites all over the country, and link them directly to markets and restaurants so they can sell their fresh, farm produce at better prices. One initiative we have right now is with Resto.ph that committed to buy directly from our farmers,” Dar said.

Further, he added that there is a need to showcase farm tourism in the regions the best way possible.

“Thus, we will upgrade the DA-Regional Integrated Agricultural Research Centers (RIARCs) by providing them additional funds so they can refurbish and modernize their facilities, beautify their grounds and demonstration plots, and more importantly showcase the best technologies to farmers, entrepreneurs, hobbyists, students, and tourists,” he added.

Also, it will be useful to have an updated list of accredited farm tourism organizations, the DA chief said.

“We are now strengthening our collaboration with the departments of science and technology (DOST) and trade and industry (DTI) to support our food processing intervention. This is something that we are also championing, to allow farm tourism operators to cluster themselves and link up with a particular area for the processing of products and help them with value-adding,” said DA Undersecretary Cheryl Natividad-Caballero, who joined the virtual meeting, on behalf of Secretary Dar.

She said the DA will continue to provide farmers and fishers needed assistance to enable them to process and package their farm and fishery products, and sell these profitably to a discriminating tourism market. ### (Rita dela Cruz, DA StratComms)

the future of farm tourism in the philippines

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Farm tourism strategy to benefit farmers and fisherfolks.

Angie Quadra-Balibay

The Philippines’ strategy for farm tourism will benefit farmers and fisherfolk, the Department of Tourism (DOT) said at the Farm Tourism Summit.

DOT Secretary Bernadette Romulo-Puyat emphasized the agency’s priority program for farm tourism saying citing it will serve as a catalyst for sustainable tourism and inclusive development that will redound to helping not only tourism workers but also the farming and fishing communities.

“We at the DOT are looking forward for Farm Tourism to serve as a catalyst for greater sustainability; we know that we can now pursue it properly, guided by the IRR. Farm Tourism holds the promise of food sufficiency and additional income for our tourism stakeholders, including farmers, farm workers and fisherfolk. After all, gainful employment, enhanced productivity and sustainable livelihoods are what tourism is really all about,” said Sec. Puyat in her keynote address at the summit held in September.

Puyat announced that the release of the Implementing Rules and Regulations (IRR) of Republic Act 10816 titled “Farm Tourism Development Act of 2016″ will provide the policy and enabling environment for the encouragement, development and promotion of farm tourism in the country and recognize the importance of agriculture in making available food and other products necessary to sustain and enhance human life, and in providing livelihood to a major portion of the population.

A DOT report says the agency has accredited 174 Farm Tourism sites across the country, 31 of which are in CALABARZON (Region IV-A). Puyat expects the numbers will continue to rise as the demand for “low-impact tourism” increases with the completion of the Farm Tourism Strategic Action Plan (FTSAP) this year.

“Farm Tourism capitalizes on two of our competitive advantages: agriculture, as 41.7 percent of the total land area in the country is devoted to farming as of 2016 according to the World Bank, employing 23.5 % of the Filipino workforce (as of July 2019), and the world-renowned Filipino brand of hospitality that brought 7.1 million foreign visitors to the country last year,” added Puyat.

Among the next steps for the DOT’s program for farm tourism are:

  • Full installation of the Farm Tourism Development Board with the appointment of private sector representatives
  • Organization of a National Farm Tourism Association to unify farm tourism establishment efforts in addressing issues and to facilitate implementation of the FTSAP
  • Replication of the Luzon summit in the Visayas and Mindanao regions where majority of the farm tourism sites are located

The food tourism program’s Kain Na! and PH Harvest are being undertaken as auxiliary programs to support farm tourism.

Farm sites in the Philippines that are either functioning or have the potential to be tourism sites include the Sta. Rita’s Alviz Farm in Pampanga, Kawit’s Irasan salt beds in Cavite, floating solar farm in Tawi-Tawi, and the Romblon solar power plant .

SEND well wishes in the comments below to the tourism industry sectors for finding ways to benefit farmers and fisherfolk!

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  • Introduction
  • The Failure of Peace Talks
  • A Whole-of-Government Offensive
  • The Battle for the Countryside
  • A Rebellion at Low Ebb
  • Mindanao: A Fading Stronghold
  • Visayas: The Last Bastion
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Appendix B: The Communist Insurgency through Time

This photo taken on July 30, 2017 shows guerrillas of the New People's Army (NPA) marching in the Sierra Madre mountain range, located east of Manila. Fuelled by one of the world's starkest rich-poor divides, a Maoist rebellion that began months before the first human landed on the moon plods on even though the country now boasts one of the world's fastest-growing economies. Noel CELIS / AFP

Calming the Long War in the Philippine Countryside

Manila’s counter-insurgency campaign has whittled the Philippine communist rebellion down to a fraction of its former strength. But it has fallen short of ending the conflict. A negotiated peace preceded by confidence-building measures is the best way forward.

  • "> Download PDF Full Report (en)

What’s new?  The Philippine Maoists, one of Asia’s longest-running communist insurgencies, are on the defensive, with Manila pushing for definitive victory through counter-insurgent operations and development initiatives. Fighting has fallen in intensity nationwide, but pockets of conflict remain in some of the country’s poorest and most remote areas.

Why does it matter?  While the government has indisputably weakened the rebels, somewhere between 1,200 and 2,000 fighters remain under arms. Their elusiveness and residual community support mean that efforts to vanquish the guerrillas on the battlefield will be arduous and prone to spurring new manifestations of armed conflict. 

What should be done?  Both sides should look to fresh peace talks, due to begin soon, as the best route to settling the conflict. To overcome the mutual distrust that scuppered previous negotiations, government and rebels should craft steps to reduce violence and build confidence before turning to major points on the agenda.

Executive Summary

Conflict between the Philippine government and communist rebels persists despite the state’s attempts to force the insurgents’ final surrender. Since peace talks collapsed in 2017, Manila has tried to defeat the rebels by combining military pressure with development projects in remote villages across the country. The strategy seems to be paying off. Estimated rebel numbers now stand between 1,200 and 2,000 – far from the 25,000-strong force of the 1980s – while fighting is confined to largely impoverished territorial redoubts. But the rebels still manage to defy predictions of their demise. Clashes caused the deaths of at least 250 fighters and civilians in 2023. To mitigate the impact of conflict, the government should seize the opportunity of a fresh round of peace talks expected to begin soon by crafting concrete steps to reduce violence, build confidence between the sides and address some of the rebels’ substantive demands. Authorities should also seek to overcome lingering mistrust of the state in rural areas by curbing military and police abuses, as well as redoubling efforts to improve socio-economic conditions.

Over almost five decades of conflict, Manila has relied mainly on counter-insurgency campaigns to thwart the communist rebels, while making occasional forays into peace talks. During his term of office from 2016 to 2022, President Rodrigo Duterte initiated a peace process that broke down amid resurging violence. Since then, Manila has battled to increase the scope and pace of counter-insurgency operations, partly through an inter-agency mechanism known as the National Task Force to End Local Communist Armed Conflict. Determined to finish off the insurgency, the government has endeavoured to expand state presence and deliver basic services in the most conflict-affected regions. Following the killing of several high-ranking commanders over the last three years, as well as the death of the group’s founder, Jose Maria Sison, in December 2022, the rebels have found themselves increasingly adrift and on the defensive. Arrests and surrenders of fighters have come at a steady clip.

These battlefield gains have nevertheless fallen short of achieving a definitive end to the conflict. Without doubt, some Philippine regions have regained peace and stability. The Davao region and parts of central Mindanao, as well as some provinces in Luzon and the Visayas, have witnessed a major reduction in conflict and seen modest economic improvements. At the same time, violence continues to claim lives and warp ties between state and society in pockets of land across the archipelago. Long an insurgent stronghold, the southernmost island of Mindanao still has several areas under rebel sway despite the counter-insurgency campaign. In the Visayas, a few hundred guerrillas are trying to hold back the military’s push to dislodge them from their traditional bastions in Negros and Samar, where economic divides remain stark and human rights abuses by both the military and the rebels persist. 

Most of the communities caught up in the violence are rural and poor. Indigenous peoples often bear the brunt of the conflict, which in some regions has been characterised by sudden flare-ups of fighting, abuse of civilians and profound damage to local economies. Manila’s campaign has also featured extensive use of the practice of red-tagging, referring to the authorities’ sometimes over-reaching efforts to prosecute or otherwise harass people or organisations suspected of being associated with the communist movement. 

As it proceeds with its campaign, the government will likely be able to further dent the rebels’ capacity to operate. But bringing an end to the decades-old insurgency through military means will not be easy. Whether the insurgents can survive a further wave of military pressure is uncertain, but for now it is too early to speak of total rebel collapse. The communist movement has demonstrated in the past its capacity to overcome major losses and adapt to adverse circumstances. Moreover, there is a risk of escalation: some rebels may decide to form splinter groups or fuse with criminal outfits, thus perpetuating deadly conflict in new ways. 

Against this backdrop, the announcement of a return to talks, which surprised many, represents an opportunity that should not be missed. To ensure that these talks do not suffer the same fate as the round that collapsed in 2017, Manila and the rebels need to focus from the start on agreeing to concrete steps to reduce vio-lence and build trust. These confidence building measures might include guaran-teed freedom of movement for rebel negotiators and local or temporary ceasefires. Progress in these areas could help establish the foundations for discussions about substantive reforms long demanded by the rebels, including thorny issues relating to rural development. 

Even as it pushes forward with these negotiations, Manila should also recali-brate its inter-agency task force’s efforts to deliver development projects that are better tailored to rural areas. Stronger oversight, a focus on community-driven de-velopment and curbs on the crackdown on suspected communist sympathisers would give the task force much greater credibility. The government should also work through officials, national agencies and the police to halt abuses committed in the name of counter-insurgency, while improving its relations with civil society organisations operating in conflict-affected areas. Both rebels and the armed forc-es, meanwhile, should curtail violations of international humanitarian law for the sake of civilians caught in the crossfire.

Absent a negotiated peace, it is hard to know when this insurgency rooted in the 1960s, and with a demonstrated capacity for longevity, will be over. Military pres-sure and a counter-insurgent offensive have whittled the rebels down to a fraction of their former strength, but so long as they remain active and able to draw on the support of disgruntled rural dwellers, peace talks will offer the best route to bring-ing an end to the conflict.

Manila/Brussels, 19 April 2024

I. Introduction

For more than 50 years, the Philippine government has been in conflict with the New People’s Army (NPA), the armed wing of the Communist Party of the Philippines (CPP). [1] Launched in 1969, the communist rebellion is among Asia’s oldest insurgencies, having outlasted seven Filipino presidents. [2] To date, fighting between the NPA and the state has claimed at least 40,000 lives – rebels, soldiers and civilians – the vast majority of them in the conflict’s early phases. [3] Today, the CPP says its armed wing is active in “more or less 70” of the country’s 82 provinces. [4] But the conflict is concentrated in a few areas, particularly northern Mindanao, southern Luzon and parts of the Visayas, a set of smaller islands in the middle of the country, with clashes between the sides accounting for at least 220 fatalities in 2023. [5] Some of the movement’s leaders, including its negotiating panel, live in exile in the Netherlands.

The CPP’s belief in the need for “national democratic revolution” stems from its ideology, Marxism-Leninism-Maoism. With a mission that it associates with anti-imperialism and social justice, the group follows Mao Zedong’s “protracted people’s war” strategy, which calls for armed struggle in the countryside to encircle cities and, eventually, take over the reins of government. It says it will fight until the “root causes” of its rebellion – in a spokesperson’s words, “poverty, longstanding exploitation and oppression” – are no more. [6] These ills, it says, result from imperialism, feudalism and bureaucratic capitalism.

Successive Philippine governments have acknowledged the social problems the insurgency claims to be fighting to resolve, but Manila nevertheless sees the rebellion as an armed enemy bent on seizing power. Fighters attack the army and police and used to run what were in effect parallel governments in remote areas. Despite differences between the wings of the communist movement, the military and police look at it as one interconnected web under the party’s control. 

[1] For background, see Crisis Group Asia Report N°202, The Communist Insurgency in the Philippines: Tactics and Talks , 11 February 2011. The National Democratic Front of the Philippines (NDF), founded in 1973, negotiates with the Philippine government on the party’s behalf and is an umbrella of different underground organisations allied with it. The CPP-NPA-NDF structure follows the three-part division into party, army and united front – what Mao termed the “three magic weapons” – that is typical among communist movements.

[2] For a historical overview, see Gregg Jones, Red Revolution: Inside the Philippine Guerrilla Movement (Boulder, 1989); and William Chapman, Inside the Philippine Revolution: The New People’s Army and Its Struggle for Power (London, 2021). 

[3] Crisis Group Report, The Communist Insurgency in the Philippines: Tactics and Talks , p. 1.  While the number of casualties has declined in recent years, the conflict still kills hundreds every year.  Data on casualties since 2010 is scarce, but Crisis Group estimates that at least 3,000 people have been killed and over 2,000 wounded in this period.

[4] Crisis Group correspondence, Marco Valbuena, CPP chief information officer, 24 July 2023.

[5]   Crisis Group data. 

[6]   Crisis Group correspondence, Ka Ma. Roja Banua, NDF-Bikol spokesperson, 4 July 2023.

Bodies allied with the communists, ranging from trade unions to agricultural associations, some of which are grouped under National Democratic Front of the Philippines (NDF) while others remain formally independent, are frequent targets for state crackdowns. Manila’s effort to expose these links – and, in some cases, harass the individuals or groups in question – is known as red-tagging. [1] Manila proscribes the political and military wings of the movement and the NDF on the grounds that they are terrorist organisations. [2]

Nonetheless, Manila has periodically negotiated with the rebels, who are represented in talks by the NDF. [3] After the 1986 ouster of President Ferdinand Marcos, during which the insurgency grew in strength, successive administrations – from the one headed by Corazon Aquino (1986-1992) to the one helmed by her son Benigno Aquino (2010-2016) – held peace talks with the communist group, but with few results. [4] Norway facilitated the intermittent talks from 2001 until President Rodrigo Duterte called them off in 2017. [5] Even so, in November 2023 Manila and the rebels once again pledged to resume talks in the near future. [6]

This report assesses the state of the decades-old conflict and suggests ways to take advantage of the opportunity created by prospective talks, as well as offering other recommendations for conflict mitigation. In addition to fresh research, it draws upon an extensive review of scholarly literature, historical documents, military writings and CPP publications. Research was conducted in Manila and other parts of the country, including almost a dozen conflict-affected provinces, mostly in southern Luzon, Mindanao and the Visayas, between mid-2020 and late 2023. It consists of more than 160 interviews with members of the government and the CPP negotiating panels, rebel cadres and commanders, surrendered rebels, women ex-rebels and activists, military officers, local government officials, civil society representatives, Indigenous and community leaders, church officials, analysts and diplomats. [7] Reflecting gender dynamics in the upper echelons of Philippine institutions, 50 of Crisis Group’s interlocutors – less than half – were women. 

[1] S ome members of legal left-wing organisations might also belong to the NDF, CPP or even the NPA, but others do not, though they may sympathise with the armed struggle.  Probing these relationships is hampered not only by secrecy, but also by the real possibility of harm coming to those who are “red-tagged” by assertions of a connection. Red-tagged individuals have been victims of extrajudicial killings. Red-tagging has also extended to international non-governmental organisations such as Oxfam. Mara Cepeda, “Red-tagged Oxfam, NCCP slam military for ‘malicious, careless’ attack”, Rappler , 6 November 2019.

[2] The CPP-NPA, but not the NDF, is also listed as a terrorist organisation by the U.S., the European Union, the United Kingdom, Australia, Canada and New Zealand.

[3] In contrast to the failure of talks with the communist rebels, Manila reached a major agreement with the largest of the Moro Muslim separatist groups in 2014. See Crisis Group Asia Report N°240, The Philippines: Breakthrough in Mindanao , 5 December 2012. 

[4] Almost 25,000 fighters were enlisted in the insurgency when the country was under martial law, under President Ferdinand Marcos, Sr., from 1972 to 1986. Appendix B details the various presidents’ approaches to the conflict.

[5] The Norwegian government provided space, opportunities and, when needed, advice to both sides. Decisions are left to the parties. 

[6] See “ Oslo Joint Communique ”, 23 November 2023; and “Joint Statement Signed by the Government of the Republic of the Philippines and the National Democratic Front of the Philippines”, 23 November 2023. 

[7] This report uses the terms CPP to refer to the communist movement’s political leadership, NPA to refer to its armed component and NDF to refer to the negotiating panel.

II. From Peace Talks to Counter-insurgency

Following the breakdown of peace talks in 2017, with violence escalating, the government tackled the insurgency with a dual approach. [1] First, it set out on a military campaign to “make the NPA irrelevant”, in the words of a senior commander; and secondly, it sought to address the conflict’s “root causes”, particularly perceived injustices and poverty in the country’s remote areas, which it believes account for the insurgency’s resilience. [2]  

In 2018, then-President Duterte began deploying more troops to Bicol, Samar and Negros regions – all hotbeds of insurgency. [3] The military killed front commanders and members of the CPP’s Central Committee, including figures such as Benito and Wilma Tiamzon, Jorge “Ka Oris” Madlos, Antonio Cabanatan, Mariano Adlao, Julios Giron and Menandro “Bok” Villanueva. [4] The loss of strongholds and safe areas, as well as the armed forces’ technological superiority, have posed major challenges to the insurgents’ logistics and communications. [5] Especially under Duterte, but also under his successor Ferdinand “Bongbong” Marcos, Jr., the military and police have harassed and on occasion directly attacked left-wing organisations and activists accused of being affiliated with the communist movement. [6] In parallel, the government launched development projects in the countryside in a bid to weaken the rebels’ support base.

[1] At the beginning of Duterte’s term, the rebel fighters were said to number around 3,000-4,000. Women have long been part of the movement as combatants, political cadres and members of allied civil society organisations, but there are no credible estimates of how many.

[2] Crisis Group interviews, Manila, March-April 2023.

[3] “ Memorandum Order 32: Reinforcing the Guidelines for the Armed Forces of the Philippines and the Philippine National Police in the Implementation of Measures to Suppress and Prevent Lawless Violence ”,  Office of the President of the Philippines, 22 November 2018.

[4] A long-time observer of the conflict said the government also killed party cadres who were “doves” open to talks. Crisis Group interview, Manila, 2 September 2022. 

[5] Crisis Group interview, source close to Caraga-based NPA, 12 March 2023.

[6] Crisis Group interviews, Commission on Human Rights officials, Manila, 1 June 2020; civil society figures, Manila, 31 January and 14 February 2023. 

A. The Failure of Peace Talks

After his election in July 2016, Duterte, who presented himself as the first “leftist” Philippine president, extended several olive branches to the communist rebels. [1] He offered them positions in his cabinet and freed nineteen top cadres from prison. [2] He also sent a delegation to hold preliminary talks in Norway. [3] Composed of Jesus Dureza, Silvestre Bello III and Hernani Braganza, whom the rebel negotiators considered “old comrades” – all had been government emissaries under previous administrations – the delegation got a warm welcome. [4] At first, Duterte’s gamble seemed to have paid off. [5] During the first three rounds of talks, held from August 2016 to January 2017, the parties made major progress on issues that had derailed past negotiations, including separate unilateral ceasefires and a joint framework for a comprehensive agreement. [6]  

But despite the breakthroughs, violence and unresolved differences soon threw the talks off track. In late January 2017, with the third round under way, a six-month ceasefire declared by both sides the previous July collapsed as soldiers and rebels clashed in Makilala, Cotabato, leaving a communist fighter dead. [7] Meanwhile, negotiations stalled over issues such as amnesty for rebels, prisoner releases and the communists’ socio-economic demands. While the sides endeavoured to bridge the gaps, through both official and back channels, it was not enough to break the deadlock. 

A series of events deepened the impasse. On 23 May 2017, a major battle erupted between government forces and jihadists in Mindanao’s Marawi City, leading Duterte to declare martial law across the island the same day. [8] Believing they were also being targeted, communist leaders ordered their fighters to attack government forces, both in Mindanao and across the country. [9] Dureza, the negotiator, responded by announcing the government’s withdrawal from talks. [10] Manila then cancelled a round of back-channel conversations planned for July after the rebels attacked the Presidential Security Group, a close protection unit tasked with guarding the president, in Cotabato, and another round slated for November after a rebel ambush took the lives of a police officer and a four-month-old baby in Bukidnon. [11] On 23 November, Duterte signed Proclamation No. 360, formally terminating the talks. Two weeks later, he issued Proclamation No. 374, designating the CPP-NPA as a terrorist organisation. 

[1]   Before assuming the presidency, Duterte was mayor of Davao City, Mindanao, where he had good relations with local NPA commanders.

[2] Many saw the release of Benito and Wilma Tiamzon – the CPP chairman and secretary general, respectively – as risky, as they were the highest-ranking rebels in custody at the time and were considered hardliners. Crisis Group telephone interview, former top cadre, 25 August 2022.

[3]   “Duterte team, NDF ‘optimistic’ after day 1 of peace talks in Norway”, CNN Philippines, 15 June 2016. 

[4] Crisis Group interview, Satur Ocampo, NDF Philippines adviser, Manila, May 2020. The NDF panel and working groups included several women, while the government’s team had at least one woman member.

[5] The Philippine public was supportive of the talks. Ellalyn De Vera-Ruiz, “8 in 10 Filipinos in favor of peace talks: Pulse”, Manila Bulletin , 9 May 2017.

[6] Both declared indefinite unilateral ceasefires for the first time and agreed to work on a mutual ceasefire agreement. According to Crisis Group data, casualties dropped by more than half during the ceasefire.

[7]   “Soldiers, NPA break ceasefire in Cotabato clash”, Rappler , 23 January 2017. The NDF negotiating panel said the NPA kept honouring the ceasefire, despite counting 500 violations by the army in 43 provinces, until the situation became “untenable”. Crisis Group interview, NDF panellist, Utrecht, 14 December 2022. 

[8]   The battle, which lasted five months and displaced 400,000 people, pitted the army against a local jihadist coalition that had pledged allegiance to ISIS. See Crisis Group Commentary, “Philippines: Addressing Islamist Militancy after the Battle for Marawi”, 17 July 2018.

[9]   “CPP orders NPA to launch more attacks in Mindanao, other regions”, Inquirer , 25 May 2017.   The NDF panel said the command to intensify attacks was not intended to undermine the negotiations, adding that they asked the leadership to reconsider the order. But the episode undermined trust between the sides just as the president was becoming increasingly reliant on the military due to the violence in Marawi.

[10]   “Gov’t ‘will not proceed’ peace talks with communist rebels”, CNN Philippines, 27 May 2017.  

[11] As of January 2024, the unit is known as Presidential Security Command. 

Efforts to negotiate persisted even after the talks formally ended. The negotiating panels held four additional rounds of back-channel talks from March to June 2018, during which they signed an Interim Peace Agreement. [1] But when the government negotiators presented the document to Duterte in a June cabinet meeting, the military asked the president not to approve it. He did not. [2] Hopes early in the COVID-19 pandemic that Duterte would rekindle the peace process were dashed, as each side accused the other of violating its unilateral ceasefire. [3]

In hindsight, three causes combined to undermine what was arguably the most promising peace initiative in decades between Manila and the Maoist insurgency. The first was mutual distrust. The good-will between the two negotiating panels, which was based on their personal relationships, did not extend to the institutions they represented, especially on the government side. The armed forces were openly sceptical of negotiations and insisted (though not successfully) on setting ceasefires as a pre-condition for talks. [4] From the rebels’ perspective, the military had a vested interest in wanting the conflict to continue. The second major hurdle was the communists’ adherence to a strategy of “talking while fighting”. [5] Although the rebels demonstrated that they could stick to a long unilateral ceasefire and were willing to enter a coordinated, bilateral truce, they were also quick to resume attacks once the ceasefire looked shaky. Even before the talks collapsed, rebel units engaged in actions that were, if not hostile, at the very least provocative. [6]

Finally, the process would have benefited from the support of an independent third party. Norway’s mandate, which required Oslo to work with both parties to facilitate talks but without seeking to steer the negotiations, held it back from taking a more direct mediation role. Meanwhile, the lack of independent oversight and monitoring of the unilateral ceasefires proved damaging. [7] Without a trusted third party, whether local or international, belief in the peace process withered on both sides.

[1] The text contained sections on amnesty for imprisoned rebels, agrarian reform and rural development, national industrialisation and economic development, and coordinated unilateral ceasefires. Crisis Group interview, Fidel Agcaoili, chief negotiator, NDF panel, Utrecht, May 2020.

[2]   Crisis Group interview, Lieutenant General Antonio Parlade, Jr., Manila, 25 May 2020.  

[3] The CPP Central Committee extended its ceasefire for two weeks, but the government did not reciprocate, citing rebel attacks on the ground.

[4]   Crisis Group interview, Lieutenant General Antonio Parlade, Jr., Manila, 25 May 2020. During the six months of unilateral ceasefires while the talks were proceeding, both sides accused each other of violations. 

[5] Previous rounds of talks, for example during the Benigno Aquino administration, had also broken down for this reason. Some of the Maoist leaders disagreed that the rebels should ever suspend the armed struggle.

[6] Crisis Group interview, former cadre, Tacloban City, 10 March 2023.

[7] The parties have tried to set up a monitoring body in the past. In 1998, the government and rebels signed the Comprehensive Agreement on Respect for Human Rights and International Humanitarian Law, which paved the way for creating a Joint Monitoring Committee to investigate violations of the accord. Inaugurated in 2004, the committee was reactivated in 2017 during the talks but soon disbanded. Some believe, however, that the committee has its merits and could be revived. Crisis Group telephone interview, source close to the NDF, 27 February 2024. 

B. A Whole-of-Government Offensive

After peace talks collapsed, Manila grew increasingly confident that it could sap the rebel group’s support and eventually defeat the rebels. To this end, in 2018 the Philippine government introduced a new framework to deal with the insurgency through Executive Order 70, which created the National Task Force to End Local Communist Armed Conflict (NTF-ELCAC). [1] The government presents the NTF-ELCAC as a means of coordinating various approaches aimed at ending the insurgency, including fighting the movement’s armed wing, weakening its political fronts and tackling the rebellion’s root causes by delivering better public services in the country’s rural areas. [2] Provided with generous funding, this nexus of military and civilian agencies is the outcome of decades of counter-insurgent experimentation. [3]

Twelve “clusters” of work operate within this holistic model. The   Strategic Communication Cluster, for example, works on strengthening the government’s propaganda machine, which many officials believe has been its greatest weakness in the fight with the insurgents to date. [4] The Local Government Cluster brings together the Department of Interior and local governments to build support for counter-insurgency. [5] Through the   International Engagement Cluster, the government conducts advocacy campaigns targeted at international organisations, foreign embassies and Filipinos living overseas. [6]  

Most controversial is the Legal Cooperation Cluster, through which the government files criminal complaints against suspected NPA fighters, CPP community organisers and party supporters, as well as against members of organisations that are not outlawed but that the military believes to be fronts for the movement. Using the Anti-Terror Law, which was passed in 2020 and largely upheld by the Supreme Court, the government has piled legal pressure on suspected rebel supporters, with national and local courts issuing indictments on a variety of charges. [7] Such red-tagging of left-wing sympathisers rose sharply during President Duterte’s term, especially following the law’s enactment, with a “chilling impact” on civil society. [8]  

Red-tagging is a broad term. It can colloquially refer to law enforcement efforts to capture insurgents or CPP political cadres or to expose rebels working with legal political groups. [9] Much more frequently, however, it denotes a campaign aimed at people on the fringes of the communist movement. As part of this campaign, the state or government-friendly media will accuse individuals of ties with certain groups, which are “leftist” in the sense that they pursue objectives shared with the communists, and then sometimes link them to the movement itself. [10] Many court cases rely on suspicions of “association” with the rebels. [11] According to civil society figures, these charges are often based on no more than hearsay. [12]  

[1] The ideas behind the NTF-ELCAC predate 2018, as many military officers and government officials had long recognised the need for an inter-agency body to steer a national campaign. In the Davao and Caraga regions of Eastern Mindanao, a similar approach was already in place from 2016. Crisis Group interviews, Davao, 5 February 2023; Manila, 1 December 2022. President Marcos, Jr. has delegated responsibility for the NTF-ECLAC to his vice president, Sara Duterte, who is the former president’s daughter.

[2] Critics note that the task force portrays itself as a peacebuilding mechanism though it remains a counter-insurgency tool. Crisis Group correspondence, peace scholar, 12 January 2024. 

[3] For an overview of how past experiences fed into the current approach, see Glenda Gloria, “War with the NPA, war without end”, Rappler , 29 February 2020. 

[4]   Crisis Group interview, Lieutenant General Antonio Parlade, Jr., Manila, 25 May 2020.

[5] To encourage local administrations to help curb the insurgency, Manila and the military have worked with many municipalities to declare NPA rebels personae non grata. 

[6] In February 2019, the NTF-ELCAC organised a “truth caravan” in Europe, visiting Bosnia, Switzerland and Belgium. In Brussels, it urged the Belgian government and the EU to cut funding for 30 NGOs it accused of being CPP-NPA fronts. Crisis Group interview, Lieutenant General Antonio Parlade, Jr., Manila, 25 May 2020.

[7] This law, which replaced the 2007 Human Security Act, led to the arrest of dozens. The state has used it to designate several other individuals as terrorists. Procedural rules, including guidance on implementation , that clarified aspects of the law, took effect on 15 January 2024. Executive Order 70, which created the NTF-ELCAC, is seen as another legal basis for state action against communist supporters. Crisis Group interview, activist, Manila, 14 February 2023. Crisis Group correspondence, human rights observer, 21 March 2024. The alleged crimes include arson and murder but also material support for terrorism, such as financing. The authorities often bring these charges against civil society organisations and activists.

[8] Red-tagging predates the Duterte presidency, but after the peace talks broke down it became a core part of Manila’s counter-insurgency approach without ever being made explicit policy. Crisis Group interviews, observers and civil society activists, March 2024. 

[9] Critics of the government acknowledge that justified law enforcement actions do not represent unfair persecution of activists, which is what they regard as “actual” red tagging. Crisis Group interviews, local and international observers, March 2024. 

[10]   For example, the National Federation of Sugar Workers or political organisations associated with the Makabayan Bloc in Congress. The government sometimes claims that these groups provide direct support to the rebels. Crisis Group interview, 1 March 2024. 

[11] On the repercussions of red-tagging for left-wing activists and sympathisers, see Ruby Rosselle L. Tugade, “Persistent Red-Tagging in the Philippines as Violation of the Principle of Distinction in International Humanitarian Law”, Philippine Law Journal , vol. 95, no. 3 (2022). ACLED recorded “nearly 50 red-tagging related violent events targeting civilians” between 2020 and June 2023. 

[12]   Crisis Group telephone interviews, human rights observer, Manila, 31 January 2023; human rights lawyer, 27 February 2024.

Red-tagging has done no small amount of harm. Legal powers have allegedly been misused on occasion, including in cases where individuals have accused political opponents or other foes of communist ties in order to bring them into disrepute. [1] Activists and development workers in areas under communist influence feel the threat of red-tagging keenly: knowing that they might face charges of association with or support for rebels makes it hard for them to operate independently from the state. [2] Human rights groups have also reported cases of extrajudicial violence against activists and other civilians who were not members of the communist movement, though they may have been sympathetic to it. [3]

Government officials deny there is any such thing as a red-tagging policy, but they insist that the 2021 law and other provisions give them the prerogative to pursue entities with links to the communist movement to help them fight the insurgency. [4] Even so, they recognise that in some cases local authorities’ “overzealousness” stirs controversy. [5] Some commentators say pressure on left-wing sympathisers has eased slightly under President Marcos, Jr., though others see no meaningful change in the campaign. [6]

Another objective of the task force, through the Local Peace Engagement Cluster, is to encourage dialogue with insurgents in conflict hotspots. But such local peace talks have never really come to fruition. The rebels have not named a negotiating panel for such talks, leaving the military and local governments to engage only with small NPA field units or individual fighters. [7] In addition, well-meaning local officials have felt that the communists’ terrorist designation tied their hands. [8] In any case, most such efforts seemed aimed at persuading rebels to surrender, rather than fostering genuine dialogue. [9] Indeed, seeking surrenders has become a flagship policy for tackling the insurgency. 

An inter-agency body called Task Force Balik-Loob supervises the reintegration of rebels who surrender into civilian life. [10] Target beneficiaries include NPA fighters and sometimes their immediate family members, as well as the movement’s community organisers and supporters. [11] While the government claims that over 20,000 rebels have so far returned to law-abiding lives, the proportion of that number who represent actual combatants as opposed to sympathisers or relatives is unclear. [12] Whether or not they were fighters, most of those deemed former rebels stay in “halfway homes” or in military camps. Provision of housing, however, has been patchy, and those who have surrendered noted that other promises, such as cash or livelihood assistance, were not honoured, either. [13]

[1]   Crisis Group interview, human rights activist, Manila, 14 February 2023. Crisis Group correspondence, human rights observer, 21 March 2024. 

[2]   For example, a humanitarian organisation in southern Luzon was red-tagged after the authorities got an anonymous call telling them it was CPP-linked. The group was forced to stop its work to protect staff.  Crisis Group interview, Sorsogon, 16 April 2023. Several other organisations shared similar experiences with Crisis Group. 

[3] Crisis Group interviews, human rights activists, January-July 2023. See also “ The Communist Insurgency in the Philippines: A ‘Protracted People’s War’ Continues ”, ACLED, 13 July 2023. 

[4] Several journalists and observers share this view, saying there is nothing wrong with calling out groups or individuals as CPP members. In some cases, they say, arrests – but not killings – are justified. Crisis Group telephone interviews, 7 April and 22 July 2023.

[5]   Crisis Group interview, task force officials, Manila, 26 February 2024.

[6] “ Philippines: ‘Red-Tagging’ Puts Activists at Risk ”, Human Rights Watch, 11 January 2024. An international observer concurs that while Manila has scaled back its rhetoric against left-wing sympathisers, red-tagging continues at the local level, especially where the communist movement is active and the army’s field commanders are particularly hostile to it. Crisis Group interview, 1 March 2024. 

[7]   Crisis Group interview, F i del Agcaoili, chief negotiator, NDF panel, Utrecht, May 2020.

[8] Crisis Group interviews, provincial officials from Laguna, 18 October 2022. In Davao, for example, Mayor Sara Duterte was open to talking to insurgents under the local framework, but once her father designated the movement a terrorist organisation, she abandoned the idea. Crisis Group interview, Davao City, 17 February 2023.

[9] Manila cites cases of “local peace agreements” (for example, in Zamboanga region), but they are few. Moreover, it was often the rebels’ supporters who struck the deals, rather than the NPA itself. Document made available to Crisis Group.

[10] Rebel reintegration occurs in four phases: the police or military certifies the individual as a bona fide combatant after reviewing intelligence; security officials interview the ex-combatant; the person is officially enrolled in the reintegration program; and, lastly, the government provides assistance. Crisis Group interviews, provincial government officials from Laguna, 18 October 2022. Immediate family members can also benefit from relocation programs and psycho-social support.

[11]   Beneficiaries receive livelihood assistance, remuneration commensurate to the value of firearms surrendered, temporary shelter, medical and housing assistance packages, legal assistance for any pending criminal complaint and a conditional cash transfer. 

[12]   There is evidence that at least some of the surrenders have been staged. Critics also allege that the government is inducing movement sympathisers to surrender by such means as intimidating the families of combatants or promising financial compensation that is never paid. Crisis Group interviews, church and civil society leaders, Manila, 1 June 2020; activists, Quezon City, 14 February and 21 April 2023.

[13]   The military also complains that it does not receive the funds budgeted for housing former rebels, forcing it to spend its own. Crisis Group interviews, August-September 2023. 

C. The Battle for the Countryside

The Philippine military’s long experience fighting in the countryside has shaped the government’s strategy for defeating the insurgents. While tactics vary from place to place, the rural campaign aims to win “hearts and minds” while applying attritional military pressure, with institutional and financial support from Manila, particularly the counter-insurgent task force. According to the military, as of May 2023 only 200 villages were still under the communist movement’s influence – a stark contrast to the estimated 1,381 villages at the end of 2008. At the same time, the military is monitoring 300 villages where insurgents are believed to be poised to rebound. [1]  At present, the government says, the rebels are operating in eleven “weakened” fronts across the country. [2]

Unlike past campaigns, which consisted exclusively of “search and destroy” missions, the present counter-insurgency effort aims to establish the state’s writ. After combat “clears” a village of rebels, the armed forces often use paramilitaries (known as Citizen Armed Force Geographical Units) or peacekeeping teams made up of villagers to patrol it. “My job as a commander is to focus on the armed component”, explained an officer. “We need to deter them and make sure they will not come back”. [3] The armed forces also try to convince rebel supporters to switch their allegiance to the state, organising them into grassroots associations and undertaking development projects to that end. 

A vital part of this strategy is to ensure that state services reach the village level. [4] To obtain funds from the national Barangay Development Program, which finances projects in conflict-affected communities, villages must first secure the military’s certification that they are “insurgency-free”, after which civilian state agencies are meant to undertake various initiatives, ranging from developing water infrastructure and clinics to building roads that can be used to get farm goods to market. [5] In reality, the military often remains in the driver’s seat. [6] “We know who are the poorest of the poor, and what they need, because we are on the ground”, noted a commander. [7]

[1] John Mendoza, “NPA present in more than 200 barangays, says AFP”, Inquirer , 11 July 2023; Joviland Rita, “AFP looking at more or less 300 areas as possible election hot spots”, GMA News, 24 May 2023. See also “From Insurgency to Stability: Volume II, Insights from Selected Case Studies ” , RAND Corporation, 2011, pp. 16, 37.

[2] Priam Nepomuceno, “NTF-ELCAC: Removal of ‘mass bases’ greatly weakened NPA”, Philippine News Agency, 1 April 2024.

[3] The military uses intelligence assets and local officials to watch out for returning insurgents. Crisis Group interview, military commander, 11 April 2023. 

[4] The current approach draws heavily on a counter-insurgency manual written by an army officer who defected to the NPA but later surrendered. Victor M. Corpus, Silent War  (Quezon City, 1989).

[5] Declaring areas “insurgency-free” is a staple of Manila’s efforts to showcase victory. Sceptics, however, look at these claims as politically motivated and sometimes groundless. In September 2023, for example, the NPA killed five paramilitaries and injured three soldiers in a Quezon province town that had been proclaimed “insurgency-free” months before. Crisis Group interview, Quezon City, 8 September 2023.

[6] The CPP considers these efforts to be “equivalent to military rule”. Crisis Group correspondence, Marco Valbuena, CPP chief information officer, 24 July 2023. The government has tried to let the civilian bureaucracy take the lead, but with mixed results so far, as the military tends to assume it needs to do the job. Crisis Group telephone interview, senior commander, 15 July 2023.

[7] Crisis Group interview, Quezon City, 11 April 2023. 

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In many conflict-hit areas, development projects have had the desired effect. Villagers in such places told Crisis Group said they had “felt the government’s presence for the very first time”. [1] The promise of funds has encouraged village officials to cooperate with the authorities rather than turn back to the rebels, whose influence historically tended to rise whenever residents felt abandoned by the state. Development projects have had the most pronounced success in villages where mayors are committed to them, managing to raise additional funds and seeing the work through to completion. [2]

The process of bringing better public services to the countryside, however, is not free of administrative failings. Selection of eligible villages has been one source of controversy. The island of Palawan received around 700 million pesos ($12 million) though NPA guerrillas there are few. [3]  On Mindoro, government officials promised community leaders development funding, which led the locals to scramble for rebel surrenders only to be told later that their village was not eligible. [4]  Other village officials also complained about funds that never arrived or came in amounts much lower than expected. [5] Furthermore, state spending on the program varies greatly from year to year. [6] The way development projects are chosen has also come in for its share of criticism. Communities do not always have control over project selection or design, as government agencies work with a menu of pre-selected options. [7]  “The problem is, everything is about infrastructure”, noted an observer from Surigao del Norte. [8]  

[1] Crisis Group interview, Quezon City, 5 October 2023. 

[2] Crisis Group interviews, Negros and Samar, 2023.  Crisis Group interviews, governance expert, Manila, 22 February 2024; former local officials from the central Visayas, 15 March 2024.

[3] G. Ticket, “Palawan’s success story dealing with insurgency”, Palawan News , 28 December 2022.

[4] Crisis Group interview, activist, Quezon City, 21 April 2023. Former President Duterte had visited the area, making locals think their chances of eligibility were good. Some of the people whom they convinced to surrender were not actually rebels. 

[5] Crisis Group interviews, civil society observers, Cagayan de Oro, 9 July 2023; NGO staff, Manila, 5 October 2022. 

[6]  F unding per village has fluctuated, starting at 20 million pesos ($368,000), dropping to four million ($73,000), rising back to six million ($110,000) and then falling to 2.5 million ($44,000).  Nestor Corrales, “NTF-ELCAC’s budget cut to P6.3B in 2023”, Inquirer , 14 January 2023.  The initial reduction came after pressure from the program’s critics in Congress, who wanted to improve transparency. 

[7] The menu is provided by the Department of Budget Management and divided into categories of projects. From nine in 2021, the number of categories fell to five in 2023: farm-to-market roads, school buildings, water and sanitation facilities, clinics and electricity grids.

[8]   Crisis Group interview, Surigao City, 4 June 2023. 

Development projects also vary greatly in quality, in large part due to the decisive role played by local power-brokers. If mayors and other local officials, or even military commanders, are half-hearted, the results can be mediocre. [1]  Allegations of mismanagement have also plagued a number of projects. [2] “Some communities feel they receive only bread crumbs”, commented a humanitarian worker. [3]  Although oversight from both Manila and regional governments is expected, development projects are occasionally piecemeal, ad hoc and “out of sync” with community needs. Critics complain there is neither monitoring to make sure initiatives are on track nor a detailed, evidence-based study pointing to the most successful schemes. [4]

While development projects may enjoy short-term success, their long-term effects are often uncertain. Building roads may be an essential step in connecting villages to markets, but corridors from the countryside to urban centres, which are crucial to boosting rural livelihoods, are often missing from the plans. Other projects focused on the village level appear to have contributed little to improving overall socio-economic conditions in conflict-affected provinces. In twelve provinces where the rebels are active, poverty rates rose from 2018 to 2021 despite numerous projects being completed. [5]  

Despite its flaws, the development program illustrates that the military knew it needed to pursue a more holistic approach to ending the communist insurgency. [6] By incorporating local government and recognising the importance of grassroots economic conditions, the approach shows more sensitivity to the causes driving conflict than previous campaigns, which relied to a greater extent on military might. A refrain from officials Crisis Group spoke to was that, the practical problems aside, the development projects represent a new beginning. One military officer with experience in civil-military relations said: “You cannot fix everything. But you can aspire to fix things enough so that the people see and perceive that the government is trying to do its job”. [7]

Overall, the new policies appear to have contributed to the rebels’ decline, especially in central and eastern Mindanao and across Luzon and parts of the Visayas. According to various indicators, the rebels’ military strength has subsided, while projects carried out under the task force’s aegis have curbed recruitment, preventing the insurgents from rebuilding their ranks. Some government officials are so convinced that Manila has defeated the Maoists that they doubt the need to return to peace talks. [8]

But red-tagging, bureaucratic hiccups and ill-informed decision-making cast a shadow over these achievements. While many residents of conflict-affected regions no longer consider the guerrillas to be their defenders, they are struggling to regain faith in the state’s capacity, commitment and willingness to solve their problems. A military officer acknowledged the risks involved in not delivering on the government’s promises or allowing development efforts to flag: “If things do not turn out right, you are inviting disaster”. [9]

[1] In some cases, community consultations happened only afterward and involved just a few village officials. 

[2] The interventions are also less effective in areas where dynastic elites control local politics and business, as is the case in many rural areas. In some cases, young people have joined the rebels precisely out of frustration with these elites’ influence. Crisis Group interviews, former cadre, Manila, 7 October 2022; journalists and activists, Legazpi City and Irosin, 21-24 February 2023.

[3] Crisis Group interview, Quezon City, 5 October 2022. Completion rates are also a concern. In Iloilo province, less than 60 per cent of projects were completed. John Herrera, “55% of ELCAC projects in Iloilo completed; over P172-M unused funds returned to nat’l gov’t”, Daily Guardian , 15 March 2023. 

[4] Crisis Group interview, development expert, Quezon City, 10 April 2023. Crisis Group interview, Bacolod, 15 March 2023. See also Llanesca Panti, “Goals achieved? COA says performance audit on NTF-ELCAC needed”, GMA News Online, 24 August 2023. 

[5]   These provinces were Quezon, Albay, Camarines Sur, Sorsogon, Capiz, Iloilo, Negros Occidental, Negros Oriental, Agusan del Norte, Agusan del Sur, Surigao del Sur and Misamis Oriental.  Crisis Group field visits corroborated the economic difficulties. Crisis Group interviews, residents, Bicol, Negros Occidental and Cotabato, February-June 2023. Four of these provinces continued to see increasing poverty after 2021, and conflict-affected provinces such as Samar, Northern Samar, Misamis Occidental and Zamboanga del Sur faced a similar trend.

[6] The military had been cognisant of the need for a civilian component in previous campaigns, but then it had neither the financial backing nor the institutional framework that the current campaign enjoys.

[7] Crisis Group interview, Tagum City, 4 February 2023. 

[8]   Crisis Group interviews, Manila, January-February 2024. Government officials estimate that they will fully dismantle the guerrillas by the end of 2024. 

[9] Crisis Group interview, military commander, Quezon City, 11 April 2023. Some observers think that the task force is overambitious and will not be able to deliver all the intended services, especially with a lower budget in 2024. Crisis Group interview, Manila, 28 February 2024.

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III. An Insurgency on the Retreat

While the government has weakened the rebels politically and militarily over re-cent years, the movement remains afloat. Conflict continues in parts of the Philip-pines, while in December 2023 the CPP issued a statement encouraging its mem-bers to redouble the struggle despite the challenges it faces.

A. A Rebellion at Low Ebb

A complicated succession at the top appears to have debilitated the rebel cause. The nominal leader, Jose Maria Sison, died in exile in December 2022. With the previous passing of the Tiamzons, the highly influential couple who had run the group in the Philippines for decades, the CPP is facing what is perhaps the most severe leadership crisis in its history. [1] The party says it has filled vacancies on the Central Committee, but the current composition of this commanding organ is unknown. [2] The peace negotiating panel, based in Utrecht, is still operational, with Sison’s widow, Juliette de Lima, appointed as its interim chairperson. But it has no control of political and military operations in the Philippines. [3] Whether the movement has in its ranks a new generation of commanders and cadres who could replace the old guard is for now unclear. [4] Some observers speculate that, with its established heads gone, the rebels could face fragmentation. [5] That said, the number of coordinated attacks in 2023 and continuous messaging from the party’s media outlet suggest that it still has a degree of hierarchy. [6]  

[1]   With Sison in exile, the Tiamzons were in charge of CPP operations on the ground. 

[2] A former member of the movement speculated that Rafael Baylosis, a former CPP secretary-general, has become the interim leader. Most sources, however, suggest that the sickly Baylosis is unlikely to be in charge. Crisis Group interviews, Manila, 2 September 2022 and 14 July 2023. Teresa Ellera, “Baylosis to take Sison’s place as CPP chair”, Sunstar Bacolod , 11 May 2023.

[3] Sison had a crucial role as a member of the negotiating team but had more of an advisory function in the last few years, likely due to deteriorating health. Crisis Group interviews, Manila, 12 March and 23 May 2023. Moreover, Sison himself acknowledged that it is the Philippine-based “collective leading organ” that plays the most important role. See Jose Maria Sison, On the GRP-NDFP Peace Negotiations (Utrecht, 2022), p. 383.

[4] In a message from 26 December 2022 published in its mouthpiece, Ang Bayan , the CPP said that all committees should combine “senior, middle-aged and young cadres”. 

[5]   Crisis Group interviews, March-June 2023.

[6] An observer commented that the insurgents “seemed even more determined” after Sison’s death. Crisis Group interview, Quezon City, 10 April 2023. 

The rebels’ military and political wings both appear to be at a low ebb. State officials estimate that the NPA has only 1,500 full-time combatants left. [1] Whether these figures are to be trusted or not, there seems to be little doubt that the insurgency is smaller than ever. [2] Besides its diminished fighting corps, the movement has found it hard to maintain its broader support structure. The guerrillas have long depended for survival on the sympathy of a majority, or at least a substantial minority, of residents in the rural areas where they operate, while also counting on a phalanx of urban dwellers. [3] The counter-insurgency campaign and the rollout of development projects have weakened the movement, with many NPA units trying to evade arrest and political work becoming increasingly arduous. [4]

Generating funds at the local level has also become more difficult. In the countryside, rebels traditionally rely on what they call “revolutionary taxation” (ie, extortion) – of businesses and sometimes individuals – to sustain the movement, but revenue has shrunk in recent years as the insurgents have lost territory and seen the arrest of financial operatives. [5]

While the movement is still trying to recruit cadres and combatants, its survival will depend on resisting the army’s pressure while rebuilding its own political and military strength. [6] The CPP appears mindful of these challenges, saying it considers the recent loss of its leaders an “inspiration” to continue the revolution. [7] In two messages published in December 2022 and March 2023, it outlined how it intends to galvanise the movement, emphasising that it will reinvigorate political and ideological education for cadres and combatants. [8] It also said it had identified tactical flaws in its military operations that contributed to its weaknesses on the battlefield, learning from the mistakes. [9] Finally, it said it would preserve the primacy of Maoist military strategy but would work to introduce innovations, such as the formation of special tactical teams, the creation of local encampments to oversee guerrilla expansion and an emphasis on more mobile techniques of warfare. The CPP is also staying active online, putting out regular communications targeting internet-savvy, younger and minority audiences. [10]

The movement’s efforts to rejuvenate itself culminated in December 2023, when it announced what it called the Third Rectification Movement. [11] Party representatives insisted that the movement has been “gaining ground”. [12] Government officials expressed concern about the announcement’s timing, just weeks after the plan to return to peace talks had been unveiled. [13] The rebels reiterated their commitment to rectification and revolutionary struggle in another statement the following March. [14]

[1] John Mendoza, “NPA down to around 1,500 fighters – AFP”, Inquirer ,26 December 2023. Other experts and independent analysts have a spectrum of estimates, from 1,200-1,500 at the lower end to 2,000 or more at the upper end. Crisis Group interviews, April-July 2023 and 14 March 2024. 

[2] In the early 1990s, one of the rebels’ weakest periods, their forces still amounted to 6,000 fighters. See Crisis Group Report, The Communist Insurgency in the Philippines , op. cit., p. 8. 

[3] The movement has recruited minors in the past. While it officially claims to have put an end to this practice, reports of underage combatants still surface. Crisis Group interview, humanitarian law expert, 25 February 2024. See also “Report of the Secretary-General on Children and Armed Conflict in the Philippines”, UN, 21 July 2022. 

[4] There are indications that the government is redoubling efforts to target the movement’s urban machinery, including the so-called legal fronts. Crisis Group telephone interviews, former top cadre, 16 July 2023; journalist, 11 September 2023. 

[5] According to testimony from former rebels in Caraga region, one unit was able to generate at least $50,000 yearly from two construction companies. “2 alleged rebels in Caraga bare funds from construction firms”, GMA Integrated News, 8 March 2024. 

[6] The insurgents have traditionally been open to a wide recruitment pool, including women and members of the LGBTQI+ community. The NPA famously officiated over a gay marriage. On the other hand, there are reports that in some units traditional gender norms still apply. 

[7]   Crisis Group correspondence, Ka. Ma. Roja Banuan, NDF-Bikol spokesperson, 4 July 2023.

[8]   In its publications, the party said fighters underwent basic political education courses in Bicol, Bukidnon and Negros in the first months of 2023. The movement also wants to update its official political program (the last one dates to 2017).

[9] These include an overly cautious attitude about operations, a tendency to fall back to safe zones in the mountains and missed opportunities to strengthen the guerrillas’ support base.

[10] The NPA has accounts on X (formerly Twitter), TikTok and Discord. A former cadre said the movement is engaging in identity politics to expand its reach, for example, applauding the LGBTQI+ community for its achievements in advancing the revolution. Crisis Group interview, 15 March 2023. The movement also claims to have strengthened its support among students. “ Kabataang Makabayan reinvigorated in key Philippine universities ”, NDF, 12 December 2023. Crisis Group interviews, civil society observer, Manila, 6 February 2024; government officials, 26 February 2024. 

[11] “Message to Party Members on 55th Anniversary of the Party’s Foundation”, Central Committee, CPP, 26 December 2023. 

[12] Michael Beltran, “Why Philippines’ Maoist rebellion may not end by 2025 despite Manila’s claims”, South China Morning Post , 23 February 2024.

[13] Jonathan Malaya, “The CPP-NPA’s 3rd Rectification Movement is bad news to the peace process”, Rappler , 15 January 2024. Malaya is a member of the Philippine National Security Council.

[14] “Set to blaze the revolutionary armed struggle for national democracy! Carry out the critical and urgent tasks to rectify errors and advance the revolution!”, Central Committee, CPP, 29 March 2024. The statement mentions “active defence warfare” and “redeployment of forces” as means of reversing recent setbacks.

B. Mindanao: A Fading Stronghold

A guerrilla bastion since the late 1970s, Mindanao was the proving ground for the government’s approach of combining military pressure and development projects following the 2017 collapse of peace talks. Most of the NPA’s recruits in Mindanao come from the Lumad, local Indigenous communities often considered the part of the population most neglected by Manila, and whose concerns have shaped the insurgency’s overall identity. [1]  

Counter-insurgency operations first intensified in the Davao region, particularly around the NPA’s former strongholds in Davao de Oro and Davao del Norte, weakening the insurgency in both areas. [2] In villages in the hinterlands of Davao City, Duterte’s hometown, activists and the city government developed an initiative known as Peace 911. Launched by Duterte’s daughter Sara, who had replaced her father as mayor, the program aimed to restore the state’s legitimacy in former insurgent bastions, including the notorious Paquibato district. [3] Schemes included creating satellite government offices, consulting with residents about development projects and establishing a hotline for reporting security concerns. Together with the provision of employment opportunities for fighters who surrendered, the program helped stem the rebellion in Davao City’s outskirts. [4]

The initiative was extended to adjacent areas, with some success. Towns such as Magpet, Antipas and Arakan in Cotabato province, where rebels had been highly active in the past, have remained peaceful in recent years. People there say they appreciate the better roads and services the state has provided since 2018. [5] Sarangani, another small province where several towns have been known as hotbeds of insurgency for decades, combined national funds with its own resources to improve public services, including by hiring nurses to work in remote areas and building roads to help farmers get their produce to market. [6]

[1] Crisis Group interview, Davao de Oro, 18 February 2023. According to some estimates, Lumads constitute as many as 70 per cent of the fighters in Mindanao. Cadres or recruiters, however, often come from other regions. Crisis Group interview, Kidapawan City, 25 October 2022.

[2] Between 2016 and 2021, the government claims to have reduced the number of “active insurgents” by 75 per cent, from 900 to 210, and the number of firearms at their disposal by 78 per cent, from 1,150 to 250. “ 60IB media conference ”, video, YouTube, 7 October 2021. 

[3]   The army had mounted scores of counter-insurgency campaigns in Paquibato, year after year, without achieving notable results. Crisis Group interviews, civil society observers, 17 February 2023.

[4] Crisis Group interview, diplomat, 6 June 2022. The last encounter in the region occurred on 14 September 2022 in Davao Oriental. 

[5] Crisis Group interviews, community leaders and civil society representative, Arakan, 26 October 2022. 

[6] Crisis Group interviews, local and regional officials, Alabel, 8 February 2023. 

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Finishing off the insurgency is proving more elusive in eastern and northern Mindanao. Under military pressure since 2018, guerrillas have moved westward into forested hills and are still trying to recruit among Muslim Moros and the Indigenous. [1]

Caraga region in north-eastern Mindanao, comprising the provinces of Agusan del Sur and del Norte, Surigao del Sur and del Norte, is also proving difficult to pacify. [2]   Here ,  the insurgency overlaps with disputes over exploitation of natural resources, particularly logging and mining. Indigenous peoples have a troubled relationship with the state, which they resent for its perceived neglect, feeding into the conflict. [3] Local officials say the military is making headway in winning over public opinion, and that business and tourism are growing, especially in the cities. [4] But traces of conflict are ubiquitous. [5] Army patrols in villages are common, and clashes still take place: during a June 2023 skirmish on the outskirts of one city, Butuan, the military had to resort to airstrikes to fend off the guerrillas. [6]   Grievances related to Indigenous rights, resource extraction and land ownership continue to simmer and could spur further conflict unless they are carefully handled. Caraga also borders the vast province of Bukidnon, which the rebels use to hide and move around. [7]

[1] One such area is the boundary between Lanao del Sur and Bukidnon, where the military is still conducting operations against small guerrilla units and CPP political cadres remain active. Crisis Group correspondence, 21 February 2024.

[2] According to Crisis Group data, between 2010 and 2023, every mainland Caraga municipality saw at least one clash. Crisis Group interviews, military officers, Davao, 9 June 2020.

[3] The 1996 Indigenous Peoples Rights Act was an effort to protect the country’s Indigenous communities. While the law marked a step forward, enforcement has been patchy. The conflict  has also widened divisions within Indigenous communities, with both state authorities and rebels trying to exploit these fissures to boost their cause . The military tried to spur community leaders to switch their allegiance from the insurgency to the state, often by supplying them with firearms, polarising some communities. In other cases, the state has backed Indigenous leaders who are feuding with others aligned with the rebels. Crisis Group interviews, sources from Caraga, Manila, April 2023; Davao City, 21 June 2023. 

[4]   Crisis Group interviews, former local government official, Surigao del Norte, 29 May 2020; former NPA rebel commander, 29 October 2022, Manila. 

[5] Crisis Group interviews, Butuan, 3-4 June 2023. 

[6] Froilan Gallardo, “Soldiers kill 3 in surprise attack but face strong NPA defense in Butuan”, Rappler , 17 June 2023. The communist movement has also highlighted the Agusan and Surigao del Sur provinces as focal points of the Third Rectification movement. Ang Bayan (English edition), 7 April 2024.

[7] Caraga is also the priority region for the 2024 village development program. 

C. Visayas: The Last Bastion

Over the last two years, the centre of gravity of the government’s campaign has shifted from Mindanao to the Visayas, a group of islands in the middle of the country, now considered “the last bastion” of the insurgency. [1] The government believes that “a few hundred guerrillas” remain scattered across several “weakened” fronts, particularly in the eastern (Samar and Leyte) and western Visayas (Negros). [2]  

Negros, comprising the two provinces of Negros Occidental and Negros Oriental, is perhaps the most affected island. The dynamics in each province are slightly different: Negros Oriental, where towns are poorer, has only a few hotspots of violence, which, while severe, is not solely rooted in the insurgency. [3] Negros Occidental, on the other hand, has experienced a high level of conflict since 2017, recording the greatest number of clashes per province in the Philippines in the last two years. The main reason is the sugar industry, which has been the island’s economic lifeline for centuries, but also perpetuates stark economic divides. [4] The local hacienda system leads to abuses of farmers and sugar workers, which are fodder for the NPA’s media machine. [5] While sugarcane plantation owners have begun treating employees better in some respects, land grabs, poor wages and violence persist. [6] According to a local mayor, “people turn to insurgency because they are brainwashed [by the rebels]. But then there is clearly the injustice”. [7]

[1] Crisis Group interview, senior military officer, 23 April 2023. The counter-insurgency intensified after 2018, when Duterte issued Memorandum Order 32 to “suppress lawless violence and acts of terror” in Samar and Negros. Memorandum Order 32, op. cit. 

[2] Crisis Group interview, senior military officer, Cebu City, 6 June 2023. See also Gilbert Bayoran, “Troops sustain onslaught vs. CPP-NPA”, Visayan Daily Star , 13 March 2024. 

[3] Guihulngan, the hometown of rebel leader and former priest Frank Fernandez, has been a particular hotspot, with many killings over the last few years. But the drug war and political competition – with the March 2023 assassination of provincial governor Roel Degamo being a prominent example – are responsible for more casualties than the insurgency. Crisis Group interviews, journalist, Dumaguete, 20-21 March 2023; local government officials and military officers, Tanjay City, 22 March 2023. 

[4] Rebellion erupted on the island in the early 1970s, partly inspired by liberation theology, and also in reaction to martial law and intimidation of workers by landlords’ thugs. Crisis Group interview, former top cadre, 16 March 2023. 

[5] The hacienda system, dating back to the Spanish colonial era, refers to the management of vast sugar plantations with work forces hundreds strong. In parts of the Negros countryside, the insurgents administer a form of justice, often called “kangaroo courts”, which some residents nevertheless appear to prefer to the state system. While not as intense as in the past, resentment of the official justice system still fuels conflict on the island. Crisis Group correspondence, source from Negros, 8 April 2024.

[6] The COVID-19 pandemic and associated economic hardships have further affected the lives of farmers and poor people.  Crisis Group interview, journalist, Manila, 31 January 2023.

[7]   Crisis Group interview, mayor in Negros Oriental, 18 March 2023. 

The rebels are nevertheless on the back foot, having suffered heavy losses for years, including among their local leaders. [1] Moving between the plains and mountain hideouts, the rebels benefit from logistical support in urban centres. But the challenges they face are mounting. Differences among cadres regarding the movement’s political and military direction have adversely affected operations. The rebels have also alienated local people with their behaviour, with some of them prizing economic returns and resembling hired goons. Much as the NPA enjoys popular backing in some places, rebel executions of “class enemies”, such as sugar planters, businesspeople and military informers, push others away, including members of the middle class. [2] Some of the more gung-ho actions are likely taken by younger, overzealous commanders who lack the older generation’s finesse in guerrilla warfare. [3]

With the military pushing hard to dismantle the remaining NPA units since early 2023, parts of Negros are trapped in conflict, with civilians intimidated by both soldiers and rebels. [4] The hillside villages around Himamaylan and Kabankalan, in particular, are beset with clashes and displacement. Some military commanders are impatient with mayors whom they perceive as insufficiently supportive of efforts to tackle the insurgents. [5] Local officials, in turn, are concerned by the intensity of the counter-insurgency campaign. [6] Rebels burnish their appeal by pointing to perceived military overreach and portraying government projects as largely useless in the face of creeping impoverishment. [7] Though the army is on the offensive, rebels occasionally hit back. [8] “The war here is far from over”, a local told Crisis Group. [9]

The military is also having trouble ending the insurgency in Samar. Scores of rebel fighters have been killed over the decades, but the government has never managed to dislodge them fully. [10] Many of the cadres released in 2016 – including the Tiamzons – made for the province, which to them was familiar territory. [11] A guerrilla-held zone on the island even hosted the CPP’s Second Party Congress in 2016. [12]  

Even in Samar, however, the government has achieved gains over recent years. The 8th Infantry Division has relied on intelligence work, pursuing the Tiamzons, for instance, as well as carefully calibrated use of force. [13] In response, in August 2022, the 200-300 Samar-based guerrillas divided up their large formations into more than a dozen smaller units to avoid detection. [14] Yet the armed forces continued to apply pressure. On 6 January, government forces killed a key rebel leader in Borongan town in Eastern Samar. [15] The last group of hardened insurgents, numbering over 100, is holed up in the hinterlands between Northern Samar and its adjacent provinces. [16] The rebels’ support networks are also weakened. [17]

As in Negros, the insurgents in Samar are struggling. But some elements of Manila’s approach may play in their favour, starting with the slow delivery on promises such as socio-economic assistance to surrendered combatants. [18] Frustration could lead disillusioned ex-fighters to return to the guerrillas’ ranks and dissuade others from demobilising. Reports even suggest that some fighters have buried their weapons in caches and are planning to go back to war once conditions are more favourable. [19]

[1] The rebels face difficulties in their command structure as a result of these losses. While exact numbers are hard to come by, it seems that somewhere between 45 and 60 fighters – and possibly fewer – are left in the region. The military’s latest estimate of the number in Negros Occidental is just over 30 fighters. Glazyl Masculino, “NPA combatants in Negros Occ. decreased significantly – Army”, Daily Guardian , 6 March 2024.

[2]   Crisis Group interview, local officials, February-March 2023. The Leonardo Pangalinan NPA command in particular has been known to put offenders to death. A recent case occurred in Toboso town on 2 January 2024, when the rebels executed Juvie Sarona, who had allegedly been behind the killing of several farmers during the 2018 Sagay massacre. A few weeks after, the NPA owned up to having killed a village  councillor’s husband, also in Toboso town. 

[3] An observer noted that some of them could be political activists who decided to join the armed struggle. Crisis Group interview, Manila, 19 June 2023.

[4]   Crisis Group interviews, March-April 2023. 

[5]   Crisis Group interview, military officers, Cauayan, 24 March 2023.

[6] Crisis Group telephone interview, journalist, 17 July 2023. 

[7] Dry weather in Negros as a result of El Niño has done massive damage to sugarcane fields and caused water shortages on the island, with a congressional deputy warning of “social unrest” as a result. “Yulo calls no cloud seeding report frustrating, warns of social unrest”, Digicast Negros, 20 March 2024. The local rebel Mount Cansermon command has encouraged people to continue the “democratic revolution”. Statement by Dionesio Magbuelas, spokesperson, NPA-South Central Negros, 17 March 2024.

[8] After a clash in February 2024, the military employed airstrikes against rebels. Reymund Titong, “Military launches airstrike after fierce clashes in Negros Occidental”, Rappler , 23 February 2024. Three hundred families evacuated due to the hostilities.

[9] Crisis Group interview, Bacolod, 24 March 2023. 

[10] In the 1980s, two thirds of Samar’s territory was under NPA influence. Crisis Group interview, former top cadre, Catbalogan City, 11 March 2023. The military went on a particularly intense offensive in 2005, but despite losing hundreds of fighters, the insurgency recovered.

[11] A former top NPA commander said Samar-based guerrillas were among the most ideological. Crisis Group interview, Tacloban, 10 March 2023. 

[12] Crisis Group interviews, Catbalogan City, 6-8 March 2023. The rebels in Samar at that time numbered around 700 fighters. A key decision at the congress was to redeploy cadres from Mindanao to Luzon and the Visayas, in an attempt to stretch government forces thin.

[13] Surrendering fighters who knew the intricacies of rebel movements on the island were a big help. Moreover, in the course of the operations in Samar, the NPA regional command head was killed. Crisis Group interview, journalist, 31 January 2023.

[14] “ AFP’s 8-month rebel chase in Samar ”, Rappler , 19 October 2022.  In April 2023, the military said it had cleared two fronts, and in June it asserted that only one front was left, which officers considered “already weakened”.  The CPP said this claim was “utterly laughable”. Crisis Group interviews, senior military commander, 23 July 2023; Marco Valbuena, CPP chief information officer, 24 July 2023.

[15] Miriam Desacada, “‘NPA leader’ slain in Eastern Samar encounter”, Philippine Star , 8 January 2024.

[16]   Connected to the Bicol and Caraga regions, Northern Samar served as a logistical hub for coordinating rebel movements. Crisis Group telephone interview, senior military commander, 23 July 2023.

[17]   Crisis Group interview, police official, Catbalogan, 9 March 2023. The rebels also failed to secure monetary support for their “permit to campaign”. Even so, some sources claim that many rebel units in Samar remain intact. Crisis Group correspondence, 27 March 2024.

[18] In Matuguinao, for example, over 150 rebels surrendered between 2019 and 2022. Crisis Group interview, local official, Catbalogan City, 8 March 2023.

[19]   Crisis Group interview, local journalist, Manila, 17 February 2024.

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D. Luzon: Pockets of Resistance

Luzon, the Philippines’ largest island, is less affected than others by the conflict with the communists. As it is home to the national capital, it enjoys better economic conditions than other parts of the country. Security operations over the last fifteen years have also weakened the movement’s political and military base. Still, pockets of violence persist, for example in the Southern Tagalog region, the site of a police and military crackdown during the COVID-19 pandemic that included alleged human rights abuses. [1] In the north of Luzon, sustained military operations forced rebel formations to move back to the mountains known as the Cordillera or to adjacent areas such as Cagayan and Isabela provinces. [2] Government forces also aim to prevent a guerrilla resurgence on the eastern side of the Sierra Madre mountain range in Central Luzon. [3]

The southern portion of the island, Bicol region and the adjacent Quezon province, are traditional communist strongholds. [4] At present, even some of the movement’s supporters admit that it has “been weakened”. [5] But “lightning attacks”, rebel strikes from out of nowhere to grab firearms and score propaganda points, were still taking place in early 2023. [6] There have also been reports of extortion of business owners and, in March 2023, a clash near a school in Masbate made national headlines. [7] Aiming to boost development, the national government had allocated a chunk of counter-insurgent funds to Bicol two months earlier. [8] In the first four months of 2024, fourteen clashes in Bicol, Quezon and Batangas, even if mostly initiated by government forces, showed the insurgency’s staying power. [9]

[1] In March 2021, soldiers and police killed nine activists in an incident known as Bloody Sunday, sparking outrage across the Philippines. State investigations into the killings are in limbo. Tetch Torres-Tupas, “Murder raps vs. 17 cops in ‘Bloody Sunday’ raids dismissed”, Inquirer , 18 January 2023.

[2] The Cordilleras are generally free of conflict, unlike in the past, though human rights violations and extrajudicial killings are still reported. The Abra province saw clashes in 2023 – continuing into 2024 – after a period without any. In 2023, the air force also bombed rebel positions in Kalinga province and the towns of Baggao and Gonzaga in Cagayan province. 

[3] Hilda Austria, “Army sustains fight vs insurgency in Pangasinan”, Philippine News Agency, 12 March 2024. 

[4] Quezon in particular has been a hotbed of NPA activity. Its mountains and the Bondoc peninsula offer easy refuge, and its location makes it a stepping stone to the Visayas and Mindanao. As of early 2024, small rebel units can pass through parts of the province, but the guerrillas find it difficult to stay in villages for long. 

[5] Crisis Group, telephone interviews, NPA sympathisers, March 2023. A key rebel leader in Bicol region was also captured in late February. Crisis Group correspondence, 28 February 2024. 

[6] Crisis Group interview, church official, Legazpi City, 23 February 2023. 

[7] Janvic Mateo, “Masbate AFP-NPA clashes disrupt classes”, Philippine Star , 24 March 2023. The number of incidents in Masbate has traditionally been disproportionate to its small size. The island has been one of the most politically contested provinces in the Philippines. 

[8] Marlon Atun, “261 barangay sa Bicol tatanggap ng P6.6 milyon bawat isa mula sa NTF-Elcac”, Philippine Information Agency, 31 January 2023. 

[9]   Even in these areas, the party’s “mass base” is on the decline, but its long history there makes it hard for the government to fully control every patch of the countryside. Crisis Group interview, long-time observer, 10 April 2023.

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IV. Managing the Fallout of Conflict

Recent military advances have raised the prospect of the rebels’ definitive defeat. Although the NPA has recovered from setbacks in the past, most recently in the 1990s, many observers agree that this time a revival is unlikely.  Even so, the conflict is not over.  In 2022, clashes related to the insurgency killed over 250 people; the next year, the death toll stood at over 220, with incidents occurring in 42 of the 82 Philippine provinces. [1] In 2024 to date, the conflict has killed 45 people, wounded seventeen and displaced at least 550 families. [2] At the same time, the rural conflict could have new manifestations.  The rebel movement could splinter, either on ideological grounds (not uncommon in communist insurgencies) or due to local schisms. [3] Alternatively, the rebels might turn to crime, according to those familiar with them, or seek work as violent enforcers for political figures. [4] Another scenario could entail a smaller but more lethal communist movement under new leadership. [5]

[1]   Crisis Group data.

[2] Crisis Group data. 

[3]   Regional NPA units have split from the movement in the past, for example in the Visayas in the early 1990s. 

[4] Crisis Group interviews, former cadres, independent observers and community-based workers, 2020-2023.

[5] Crisis Group interviews, former member of government negotiating panel, Manila, 15 May 2020; government official, 19 January 2024; diplomat, 2 March 2024. 

Victory for the Philippine government appears closer than in the past but not yet clearly within reach. Defeat of the rebels and lasting peace in the countryside are likely to prove elusive unless more is done to address the roots of conflict. With this reality in mind, many analysts expressed guarded optimism following the surprise announcement that talks between Manila and the rebels would resume. But support for peace negotiations and an eventual agreement aiming to address deep-seated grievances is far from unanimous, with parts of the military and Vice President Sara Duterte voicing outright opposition immediately after the announcement in late November. [1] The military has also kept up the tempo of its operations against the insurgents in the first quarter of 2024. Meanwhile, Marcos, Jr. offered amnesty to those rebels who want to surrender. [2] The National Security Council reiterated the overture, calling on rebels to “return to the fold of the law”. [3]

[1] Until the talks were announced, government officials tended to dismiss the need for negotiations, arguing instead that the best ways to counter the rebellion were to improve governance, hasten economic development and apply military pressure, giving insurgents a way out through surrenders. Crisis Group interviews, government officials, Manila, 25 June 2022; 21 April 2023; 2 February 2024. 

[2]   Jairo Bolledo, “Marcos grants amnesty to rebels”, Rappler , 24 November 2023. 

[3] Hana Bordey, “NSA Año urges ex-rebels to apply for gov’t amnesty program”, GMA News Online, 26 March 2024. Manila has also convened meetings of former communist leaders in support of the talks. Ryan Rosauro, “Ex-rebels vow to help widen support for peace talks”, Inquirer , 23 January 2024. 

A. Preparing for Talks

Pursuing dialogue with the rebels should serve the Marcos, Jr. administration’s interests, allowing it to reaffirm its readiness to put a full stop to one of Asia’s longest-running communist insurgencies. [1] It could also enable the government to achieve the strategic goal of shifting attention from internal security to external defence. [2] As Manila’s priorities move toward modernising its military, especially the navy and air force, counter-insurgency increasingly looks like a distraction. [3]  

With a first official meeting between the sides expected in the near future, a good-faith peace process that concludes in a negotiated settlement appears within striking distance. But if the conversations are to be fruitful, compromise on what to expect from them will be of paramount importance. Despite a commitment to talks, the government and rebels harbour starkly different expectations of what they might entail. The NDF is sticking to its traditional expansive set of demands. It refuses what it calls “surrender talks”. [4]  Having enhanced its bargaining power with its counter-insurgent campaign, Manila, on the other hand, is likely to push for a much more restricted agenda. [5] Even so, the possible involvement of senior military figures – an important advance from the last, failed round of negotiations – signals that the government views these talks as a major opportunity to end the conflict. [6]

[1] Crisis Group telephone interview, peace process observer, 22 July 2023. See also Crisis Group Commentary, “The Philippines: Keeping the Bangsamoro Peace Process on Track”, 30 January 2024.

[2]   Georgi Engelbrecht, “Manila’s focus on external defense needs peace in Mindanao”, The Diplomat , 8 May 2023. The goal of strengthening the Philippines’ defence capabilities is rooted in Manila’s view that it needs to be ready for maritime tensions with China amid the strategic competition between Washington and Beijing. 

[3] “AFP wants to end insurgency within 2024”, Philippine Daily Inquirer , 15 February 2024.

[4] Raymund Villanueva, “NDFP consultants welcome return of peace talks to national level”, Kodao Productions, 27 March 2024. The four traditional NDF concerns are: 1) respect for human rights and humanitarian law; 2) social and economic reforms; 3) political, electoral and constitutional reforms; and 4) an end to hostilities. 

[5] Officials in Manila espouse a range of views about how to engage in talks and which compromises are acceptable. Crisis Group interviews, state officials, January-February 2024. 

[6] Crisis Group interviews, international observers, Manila, 6 December 2023, 26 January 2024. Some military officers are still averse to peace talks, which explains why officials from the Office of the Presidential Adviser on Peace, Reconciliation and Unity have been visiting various commands to discuss the talks. Crisis Group correspondence, 5 March 2024. 

To bridge their differences, the government and rebels should aim to build on the Oslo Joint Statement and Communiqué of 23 November 2023, which called for a peaceful end to the conflict. Both should also prepare a list of principles to guide the agenda for negotiations. [1] These principles could include mutual commitment to rural development and to participation by rebel cadres in formal political life. [2] In addition, community leaders across the archipelago told Crisis Group that the talks should tackle the precarious living conditions of Indigenous people trapped in the conflict. [3] The reference to “environmental issues” in the Oslo statement also gives the sides an opportunity to discuss remedies for areas affected by conflict and natural disasters, for example parts of the Visayas and Mindanao. [4]

Compromises between the sides will be difficult, but prospects may improve if the parties can take concrete steps to engender trust. As a confidence-building measure, Manila should consider releasing the oldest and sickest NDF members on humanitarian grounds, including those who might become members of the negotiating panel. [5] Another feasible step would be to guarantee freedom of movement for NDF negotiators, which successive governments have been reluctant to do. The rebels could reciprocate by agreeing to local, temporary cessations of hostilities, with clear rules as to which acts are prohibited. [6] On this basis, the sides could look to establish a mechanism for monitoring and verification of human rights and compliance with international humanitarian law to stay in effect as long as the conflict continues. [7]

The complexity of the issues and difficulties of building confidence between the sides suggest that talks should not be rushed, even if the process moves more slowly than Manila would like. The parties should convene internal consultations to build constituencies for peace. Manila has taken a step in this direction, with the counter-insurgency task force calling the Oslo “exploratory talks” a “welcome development”. [8] On the rebel side, it will be particularly important to strengthen communication among party leaders, the negotiating panel and field commanders in order to ensure a cohesive approach to talks and compliance with any agreement. [9] Views differ within the party, with some seeing peace talks as a genuine objective and others regarding them as an instrumentalist tactic. Its leaders need to bridge the gap and tell cadres and the government that they have done so. [10]

Both parties should also seek to incorporate a wide variety of voices in the negotiations. The government and NDF should have women negotiators and Indigenous representatives on their respective panels and in any working group that may be created, helping ensure that talks reflect the views of the grassroots. [11] In addition, once the talks start, government negotiators should in parallel conduct “town hall” meetings in conflict-affected areas to hear the most pressing concerns of local citizens. 

[1] For models, the two sides could look to the “Decision Points on Principles” of the Bangsamoro peace process, which paved the way for the first agreement between Manila and the Moro rebels in 2012. Past agreements between Manila and the communists, even if they largely have been set aside, could offer additional guidance in developing these principles or points. For instance, the draft agreements on social and economic reforms developed during the 2016-2017 talks might be helpful. Crisis Group correspondence, 12 April 2024. 

[2]  One prominent civil society leader said the principles should include a commitment to “local peace and development zones”. Crisis Group interview, Manila, 23 January 2024. As for political participation, the communiqué stipulates that “resolving the roots of the armed conflict and ending the armed struggle shall pave the way for the transformation of the CPP-NPA-NDFP”.

[3] Crisis Group interviews, Mindanao, Negros and Caraga regions, 2022-2023. 

[4]   Environmental protection discussions could address protected forests in former guerrilla strongholds as well as safeguards for communities regarding development projects, such as mining operations, in conflict-affected areas. 

[5]   The military is very averse to this idea. Crisis Group interview, retired senior officer, 20 December 2023. A compromise could be to put the consultants under house arrest with regular visits from members of the International Committee of the Red Cross. 

[6]   These agreements would naturally have to apply to government forces as well. 

[7] Manila and the rebels could also draw lessons from the Joint Monitoring Committee, inaugurated in 2004 to investigate humanitarian law violations, for such a body. In addition, short of a ceasefire, the two sides could set up a mechanism that would ensure joint monitoring and verification of issues of mutual concern. Ideally, the mechanism would feature not only representatives of both sides, but also members of the Philippine Human Rights Commission, independent civil society figures and – if the sides agree – even foreigners. 

[8] “Memorandum on ‘Guidance on the Signing of the Oslo Joint Communique’”, National Task Force to End Local Communist Armed Conflict, 3 December 2023. Following the announcement, however, the armed forces pressed ahead with operations aimed at dismantling the remaining guerrilla fronts. 

[9]   The rebels could appoint top political or military cadres to the panel. 

[10] Communications from the CPP and NDF over recent months have repeatedly emphasised the rectification campaign and “the people’s struggle”, without prominently mentioning the exploratory talks. The NDF appears to see no contradiction between rectification and pursuing talks, wishing to negotiate from “a position of strength”. “ Panayam Kay Julie de Lima Sison (Huling Bahagi) ”, video, YouTube, 26 March 2024.

[11] Manila should also consider appointing the chair of the counter-insurgency task force as a panel member. 

B. Adjusting the Counter-insurgency

The government’s holistic counter-insurgency approach has weakened the rebels, but with peace talks on the horizon, authorities could improve it. Above all, Manila should tone down rhetoric stigmatising individuals and communities, putting an end to red-tagging that, in effect, criminalises political dissent. In addition, Manila should step up efforts to evaluate the counter-insurgent task force’s operations and make recommendations regarding its mandate and future funding. [1] Stronger civilian oversight of the task force, drawing on the expertise of representatives from national government agencies, Congress, civil society and academia, could help it become more community-oriented and transparent, while placing more women in top management positions would make it more representative. [2] Over time, and so long as the conflict abates, Manila should strengthen the agency’s civilian identity and continue its focus on spurring development in conflict-stricken areas. [3]

National and local authorities should also aim to fine-tune the inter-agency approach to make it more responsive to community needs. While a complete revamp of the pre-set list of development projects seems unlikely, ensuring that local civil society has a greater say in the initiatives that are proposed, and oversight while they are being implemented, is feasible. Manila could also do more to supervise local officials who oversee implementation. [4] More concerted efforts could also be made to address the reasons for project delays and other problems as well as to plan responses to possible funding gaps. [5] In municipalities or clusters of towns where service delivery has been lagging, officials could encourage local governments to establish “satellite offices” in remote areas that could employ health and administrative personnel. [6] Together with civil society, these municipalities should also prepare development plans that respond to the specific needs of women and ethno-linguistic minorities, for example in the Caraga region. [7]

Lastly, Manila needs to improve its treatment of rebels who have surrendered. Even though the program for surrenders is in place, funding has fallen short. The government should assess what additional resources are required to meet the needs of former rebels, strengthen program oversight and come up with a plan for housing ex-combatants, some of whom still live in military camps. 

[1] During a visit to the Philippines, UN Special Rapporteur Irene Khan urged Manila to abolish the inter-agency task force and to issue a presidential order to develop a policy against red-tagging. Officials expressed disagreement with the advice. Jairo Bolledo, “UN’s Khan urges Marcos: Abolish NTF-ELCAC”, Rappler , 2 February 2024.

[2] Crisis Group interview, independent observer, Bacolod City, 15 March 2023.

[3] Crisis Group interviews, government officials, February 2024; documents made available to Crisis Group. Jean Mangaluz, “NTF-Elcac to transition into unity and peace task force – official”, Inquirer , 2 February 2024. 

[4] In this regard, authorities can call on the assistance of the Department of Interior and Local Government, which plays a key role in the inter-agency task force. 

[5]   In early April, Marcos, Jr. instructed his cabinet to increase village development funds. Raymund Antonio, “PBBM orders increase of funds for this year’s barangay dev’t program”, Manila Bulletin , 4 April 2024. 

[6] These initiatives should focus on municipalities in Negros Occidental, Samar and Bukidnon.

[7]   Crisis Group interview, Magpet, 28 October 2022. 

C. Strengthening the Rule of Law

Protecting communities that bear the brunt of the conflict and strengthening the rule of law in conflict-affected areas remain crucial to lasting peace. Grievances regarding security force operations and the actions of local officials continue to fuel resentment of the state that rebels regularly exploit.

The military can help mitigate these resentments through stronger safeguards relating to the use of force, particularly with respect to protecting civilians. It should stop using a heavy hand with communities it suspects of being sympathetic to the insurgency, reducing coercive interactions with civilians. [1] The armed forces should also more closely monitor the operations of paramilitaries such as the Citizen Armed Force Geographical Units and punish any transgressions. [2]  Finally, they should allow safe, unimpeded passage of humanitarian assistance to conflict-affected villages, regardless of whether these are near rebel-influenced areas. Where the military is hesitant to do so out of concern the relief could benefit the insurgents, it should coordinate with civil society groups and local governments to create humanitarian corridors so that aid reaches the intended recipients. [3] Similarly, the armed forces should ensure that farmers in conflict-affected areas can harvest their crops without harassment. [4]

[1]   Each military unit’s human rights officer could also be tasked with monitoring possible overreach through red-tagging.

[2] In Negros, in particular, paramilitaries were identified as responsible for humanitarian law violations. Crisis Group interviews, civil society representatives, March 2023.

[3] In the past, rural dwellers, local officials and civil society leaders proposed setting up “peace zones” – areas where the sides would cease fire for the sake of community well-being. But over the years, these initiatives have eroded from the Cordilleras to Negros. 

[4] Crisis Group interviews, 5 October 2022. 

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To win local legitimacy, the Philippine state also needs to strengthen the rule of law and curb injustices that generate disaffection in areas where the insurgency is strongest. Training more police and deploying more women officers to provide safety and order is particularly important if the state wishes to consolidate its authority in parts of the countryside where rebels are in retreat or have already retreated, for example in Davao. [1] The police should also strengthen its mechanisms to punish abuses by officers. At the same time, authorities should look to give more resources to local courts, filling vacant judicial positions and improving case management so that conflict-affected communities can get better access to the justice system. 

For legal and humanitarian reasons – and to create a climate of good-will ahead of negotiations – the rebels should also protect non-combatants, including by avoiding setting up encampments near sites such as schools and steering clear of targeting civilians. [2] They should also honour their pledge not to recruit minors. [3]

[1] While the police may not yet be capable of taking over provision of public safety from the military in rural areas affected by conflict, the Marcos, Jr. administration appears to be considering transferring this responsibility to law enforcement in the long term. As of now, the police are playing a support role to the military’s counter-insurgency campaign. 

[2] Officially, the movement claims to adhere to humanitarian law. In the past, it has released captured soldiers and sometimes issued apologies when it has harmed civilians. It claims to have developed internal mechanisms for dealing with transgressions, for example compensating aggrieved parties and cooperating with the peace panel – the NDF – in cases of alleged violations after the NDF signed an agreement with the Philippine government in the 1990s committing to respect human rights and humanitarian law (see earlier footnote). Crisis Group correspondence, Marco Valbuena, CPP chief information officer, 24 July 2023. The government has filed several complaints against the NPA with the Commission of Human Rights. See also Priam Nepomuceno, “NPA rights violations piling up: AFP”, Philippine News Agency, 6 November 2022.

[3] In 1992, the NPA amended its rules to stipulate that eighteen is the minimum age for recruitment. Crisis Group correspondence, Marco Valbuena, CPP chief information officer, 24 July 2023.

D. Boosting Livelihoods in Conflict Zones

Land ownership is a root cause of the insurgency, and the notion of “agrarian revolution” remains a staple of CPP ideology. [1] In conflict-affected regions such as Bicol, Negros and Samar, agriculture is the economic lifeline for hundreds of thousands of Filipinos, yet farmers live in poverty and bear the brunt of the war. About 22.4 per cent of the population, or more than one fifth of the country, lives in or near poverty, but some provinces where insurgents operate face a rate one and a half times as high. [2] Considering that farming communities provide a steady stream of recruits for the rebels, improving livelihoods in the countryside should be at the heart of efforts to build peace. [3]  

First, the Philippine government should use the village development program to increase the number of agricultural projects it funds in conflict-affected areas rather than focusing almost exclusively on infrastructure development. These initiatives should go beyond mere distribution of livestock and fertilisers. [4] Projects geared toward providing better equipment such as storage facilities or machinery could boost the income and productivity of farmers, as could better access to training. [5] Local governments, with support from the national government’s Departments of Agriculture and Agrarian Reform, should support these initiatives with know-how and capital, while calling on agrarian experts from civil society and academia for advice, for example on how best to diversify crops. [6]

Secondly, national authorities should press ahead with land reform, particularly if agreement on this issue is reached in peace talks with the rebels. [7] Even though distributing land more fairly has been official policy in the Philippines since 1988, the results have often not met expectations. [8] The government should take steps that would galvanise reform but do not require, in the words of a former official, “reinventing the wheel”. [9] Officials should seek to identify public land in or near conflict-affected areas and develop plans to redistribute these plots to landless farmers, as well as bolster schemes to enhance land productivity. [10] They should also assess the challenges facing previous reform efforts in Negros, Samar and Northern Mindanao so as to avoid repeating past mistakes in conflict-affected areas. [11] Lastly, they should establish specific programs of support for women farmers, for example by improving credit services, enhancing technical training and strengthening women’s roles in land governance. 

[1] Crisis Group interview, NDF panellist, Utrecht, 14 December 2022. Regions where the insurgency continues, for example Negros, Bicol and Bukidnon, have economies oriented toward farming.  

[2] Iya Gozum, “Philippines’ poverty incidence down in first half of 2023”, Rappler , 22 December 2023.  

[3] In October 2022, according to the Philippine Statistics Authority, agriculture employed 22.5 per cent of the country’s workers, some 10.6 million people. Cristina Eloisa Baclig, “PH farms getting empty: Agriculture job loss a worrying trend”, Inquirer , 8 December 2022. Women comprise more than a quarter of workers in Philippine agriculture, but official data fails to take account of informal work carried out by rural women. Other challenges for women include lower wages, socio-cultural norms complicating applications for land titles and agricultural policies that often lack a gender lens. See also “Crafting Policies and Programs for Women in the Agriculture Sector”, Philippine Institute for Development Studies, July 2018. 

[4]   Crisis Group interviews, Visayas residents, March-May 2023.

[5] Crisis Group interviews, NGO workers, Catbalogan, 11 March 2023; Dumaguete, 19 March 2023. Cooperatives and associations of former NPA combatants could play a crucial role in training for farmers.

[6] Such measures would go a long way toward demonstrating Marcos, Jr.’s avowed commitment to improving agricultural output countrywide. Anna Bajo, “Marcos renews commitment to enhance agricultural productivity”, GMA News Online, 25 October 2023.

[7] Iya Gozum, “After 35 years of CARP, are Filipino farmers free?”, Rappler , 12 June 2023.

[8] Crisis Group interviews, Negros and Manila, April-May 2023. The reform, which was rolled out from 1988 to 2014, envisioned a ceiling on land holdings and redistribution of public and private lands to small farmers. In some regions, big landholdings were split up, but in others oligarchic land ownership is still the norm. See Tasso Adamopoulos and Diego Restuccia, “Land Reform and Productivity: A Quantitative Analysis with Micro Data”, American Economic Journal: Macroeconomics , vol. 12, no. 3 (2020). 

[9]   Crisis Group interview, Quezon City, 23 May 2023. Pursuing complete land reform would in all likelihood draw fierce opposition from the landed oligarchy.

[10] A positive step was Marcos, Jr.’s enactment of a law eliminating the debt of more than 500,000 farmers. “New law writes off P57-B farmers’ debt”, Manila Times , 8 July 2023. Productivity could be improved by diversifying crops, using technology more effectively and resolving pending land cases at the agriculture department.

[11]   Crisis Group interview, civil society representative, Manila, 19 February 2024. 

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E. Supporting Local Peacebuilding

Even if levels of violence fall, there is and will continue to be a need for peacebuilding aimed at bridging differences in conflict-affected areas and promoting more inclusive local authorities. Beyond government agencies, civil society organisations are among the best placed to do this job, as they have earned credibility from years working on humanitarian, environmental and rehabilitation issues. [1]  

Supporting these groups could be a way for donors to contribute to peace and stability. [2] While red-tagging still occurs, the political conditions for this sort of work have slightly improved since the Duterte presidency ended. [3] Some donors and international organisations are interested in helping with peacebuilding in principle but concerned about running afoul of the government. [4] An indirect approach could offer a way forward: funding small pilot projects that focus on climate change adaptation and disaster relief – issues of concern to Manila – while not losing sight of peacebuilding goals. [5] This course of action would be cost-effective and broadly in line with the Marcos, Jr. government’s thinking. [6]

[1] Crisis Group interview, source close to the 2016-2017 peace talks, Manila, 14 February 2023; source from the Bicol region, Manila, 10 April 2023; community leader, Surigao del Sur, 16 December 2023. 

[2]   The vast majority of donor support, according to some estimates around 75 per cent, goes to the Bangsamoro peace process and broader development programming in the country. 

[3] Most observers agree that such rhetoric has cooled under Marcos, Jr., but whether red-tagging is on the wane remains debateable.

[4] Crisis Group interviews, 22 February 2023, 22 January 2024.

[5] Crisis Group interviews, civil society worker, Silay, 4 September 2023; humanitarian and development NGO head, Manila, 27 February 2024. 

[6] Donors need not divert their attention from the Bangsamoro peace process to address climate change adaptation, which is a priority for the Marcos, Jr. administration, ensuring its buy-in to potential projects. 

V. Conclusion

The Maoist insurgency in the Philippines is at its lowest ebb in decades. But it has not been vanquished, and the armed conflict remains both a challenge for the state and a threat to public safety in pockets across the country. The government’s military successes in the last few years have lent it confidence in its capacity to end the rebellion once and for all. But Manila may be underestimating the rebels’ resilience; moreover, the political, social and economic grievances that have driven the rebel cause over decades could stoke last-ditch resistance among parts of the guerrilla force or new manifestations of violence. 

Manila’s attempts to transform the conditions that have fuelled the communist rebellion are at the heart of its quest to close this painful chapter in the country’s history. But while it is on the right track, refinements in its development policies are required to win over certain communities, and its sometimes heavy-handed approach continues to sow unnecessary distress. With peace talks slated to resume soon, the government should seize the opportunity to work patiently toward a definitive end to the conflict, beginning with modest confidence-building steps. So long as the trajectory and outcome of talks are uncertain, Manila should also strive to balance its counter-insurgent efforts with a peacebuilding approach that stresses adherence to the rule of law and inclusive development.

The Philippine state has done much to blunt the guerrilla movement and deplete its ranks. Now is the time to reach further in its bid to tackle the political, social and economic causes that fuel the insurgency, so that this decades-old conflict can finally draw to a conclusion.

Manila/Brussels, 19 April 2024 

Appendix A: Map of the Communist Armed Conflict in the Philippines

The history of the communist insurgency in the Philippines can be divided into different periods. These are: 1) the movement’s origins (1968-1972); 2) its expansion and growth during the Marcos dictatorship (1972-1986); 3) a time of retrenchment (1986-1996); 4) on-and-off resurgence (1996-2016); and 5) an escalation of conflict followed by decline (2016 to the present). This appendix covers the first four. 

Origins and Early Stages (1968-1972)

Antecedents of social revolt appeared in the Philippines in the colonial era, as well as in the 1940s and 1950s. The most prominent was the Huk uprising. The Hukbong Bayan Laban sa Hapon (or Hukbalahap or the Huks) was an anti-Japanese guerrilla movement during World War II. In 1946, the Huks began fighting the Philippine government, to resist political repression and landlordism but also to advance an ideological agenda. [1] The Huks had close ties with the Partido Komunista ng Pilipinas, the Philippine Communist Party, but also operated on their own. [2] By 1954, the administration of President Ramon Magsaysay had defeated the movement through combined military, police and civic action. [3] The governments that followed, however, were unable to carry out reforms that might have prevented its resurgence. More than a decade later, in 1968, the CPP emerged during a period of social upheaval and prolonged economic stagnation. It drew its members from both the left-wing intelligentsia, including students, and veterans of the old party who were dissatisfied with their leaders. 

In 1969, the party formed an armed wing, the NPA. [4] The nucleus of the new guerrillas teamed up with Huk remnants under Bernabe “Kumander Dante” Buscayno in central Luzon and began expanding. [5] CPP founder Jose Maria Sison envisaged the province of Isabela and the adjacent mountain ranges in northern Luzon, where the CPP Central Committee moved in 1970, as a launchpad for offensives. [6]

Martial Law and the Marcos Years (1972-1986)

President Ferdinand Marcos, Sr.’s imposition of martial law on 23 September 1972, on the grounds of perceived unrest in Manila and outside, enabled the movement to expand and challenge state power. [7] In the early 1970s, the NPA had around 1,000 to 2,000 fighters, but by the end of Marcos’s rule that number had grown to an estimated 20,000 or more, as the military focused on dealing with Mindanao’s Moro secessionist groups. [8] The communist rebels also benefitted from the repression of the Marcos years. Massacres, corruption and everyday violence drove more people to fight the dictator and his cronies. The rebels also took advantage of the Philippine archipelago’s geographical spread. [9] Their major theatres were Luzon, the Visayas and Mindanao. [10]  

Mindanao in particular proved to be a perfect environment for unrest. The islanders harboured a variety of grievances, such as landlessness, resource exploitation, inequality and violence against Indigenous minorities, that found echoes in the insurgency’s proclaimed agenda. [11] In the late 1970s and early 1980s, the regions of Davao and Zamboanga, followed by Agusan, Surigao and Misamis, all became staging grounds for guerrilla offensives.

The rebels reached their political-military peak in the mid-1980s, when they not only controlled territory and operated hit squads in cities across the country, but also attacked military bases. [12] Guerrilla units merged into bigger formations, often engaging the armed forces in conventional battles. [13] Starting in the early 1980s, cities experienced strikes and uprisings, with political coalitions engaging in mass mobilisation. [14] Many cadres experimented with new political and military strategies. [15] By the time a popular uprising forced Marcos out of office, the rebels were active in almost every Philippine province. 

The Corazon Aquino Years (1986-1992)

The movement then fell into decline, due to four factors. First, it decided to boycott the 1986 polls. Marcos had called these snap elections before the uprising, but the rebel leadership was convinced the polls would not be fair even with him gone. [16] It proved to be a major mistake, since the CPP was the dominant anti-Marcos political force. [17] Secondly, purges harmed the structure of party and its armed wing, alienating many cadres. [18] The number of fighters in Mindanao, for example, fell by some 50 per cent. [19] Thirdly, military operations intensified as the armed forces tried to exploit the movement’s weaknesses after a temporary ceasefire in 1986 fell apart. [20]

But perhaps most important was a fourth factor: a split in the movement over policy disagreements. Debates on strategy and the 1986 election boycott decision culminated in Sison’s publication of a strategic document to “reaffirm” ideological orthodoxy, denounce ideological adventurism and push for “rectification” – namely, a return to classical Maoist doctrine of protracted people’s war. [21] The document triggered strong reactions from party members and grassroots supporters, ranging from disbelief to firm opposition, and reflecting frustration with Sison’s dogmatism. [22] A substantial part of the movement split off. [23] Estimates suggest that it lost 40 per cent of its combatants, 40 per cent of its territory, 15 per cent of party members and 60 per cent of its popular support. [24] The emergence of various communist splinter groups, most of which abandoned the armed struggle, fractured the Philippine left. [25]

The Fidel Ramos and Joseph Estrada Presidencies (1992-2001) 

The armed conflict continued in the 1990s, but with varying intensity. The Ramos presidency pressed ahead with Aquino’s military campaign, taking advantage of the CPP’s disarray. Many cadres and activists, past and present, regard this period as the rebels’ low point. [26] Beyond the party’s erosion, many in the growing Philippine middle class had lost faith in the need for violent revolution to bring about social change. [27]

The Ramos administration also achieved the most progress in terms of peace talks, leading to four agreements but falling short of a comprehensive settlement. [28] Late in the decade, however, the rebels managed to reorganise some of their forces, at a time when the military once again had its hands full with the Moro rebellion. [29] Moreover, under the leadership of the Tiamzons and other figures, veteran cadres rebuilt networks to capitalise on weak state service delivery in rural areas, as well as continuous military abuses against civilians. The rebels grew in number once more, with up to 9,500 fighters in 1999. [30] The next administration under Joseph Estrada (1998-2001) did not engage in serious talks and clashes continued.

The Gloria Macapagal Arroyo Years (2001-2010)

The conflict once again intensified during the presidency of Gloria Macapagal Arroyo. [31] At first, her administration was predisposed to negotiations. [32] But it quickly grew alarmed at the strong electoral performance of Bayan Muna, a political party close to the militant left, and rebellion in the countryside resurged. During this time, the military considered the communist rebels the biggest threat in the country, over and above the Moro armed groups. [33] In 2004, the NDF withdrew from the negotiating table after Macapagal-Arroyo designated the NPA as a terrorist group. The subsequent military campaign, called Oplan Bantay Laya, was once again heavy-handed. [34] In Davao’s district of Paquibato, for example, the armed forces allegedly committed several abuses. [35] A military campaign in Central Luzon targeted not only rebels but also activists and the movement’s political backbone. This crackdown once again drove hundreds of people to the armed movement, even if military operations weakened some party committees and rebel fronts. 

The Benigno Aquino Years (2010-2016)

Peace talks under Arroyo’s successor Benigno Aquino again proved unsuccessful. The administration launched a new military campaign, the Oplan Bayanihan, and designed the PAMANA program, a countrywide effort to roll out development projects in communist-influenced villages. [36] But the rebellion continued. The early Aquino years, in fact, saw a notable increase in NPA activity in Caraga and Davao regions in Mindanao. [37] In these resource-rich areas, the movement’s membership grew by up to 20 per cent. Clashes occurred almost everywhere in the country. [38] While some in Aquino’s negotiating team demonstrated flexibility, they were not able to agree on substantive issues with the communist movement. The rebels were also cautious about making concessions. In the end, despite Aquino’s landmark peace agreement with the Moro rebels in 2012 and 2014, neither Manila nor the communists had the political will to achieve a breakthrough.

[1] Hukbong Bayan Laban sa Hapon means “people’s army against Japan”. See Benedict Kerkvliet, The Huk Rebellion: A Study of Peasant Revolt in the Philippines (Quezon City, 1979). Landlordism refers to an economic system in which a few individuals rent or lease land to tenants. In the Philippines, the landlords tended to be politically dominant as well. 

[2] The party was established in 1930 by labour and trade union leaders.

[3] Magsaysay worked closely with Edward Lansdale, a U.S. intelligence officer, who later attempted to replicate the Philippine counter-insurgency model in Vietnam. 

[4] One year later, the national democratic movement was galvanised by the “first-quarter storm”, a series of student protests and street confrontations in Manila following the election of Ferdinand Marcos, Sr. Top communist cadres took part, setting the stage for further mobilisation of students and youth. Crisis Group telephone interview, former top cadre, 27 March 2024.

[5] For a granular narrative of the CPP’s expansion in the Bicol region, see Soliman Santos, Jr., TIGAON 1969: Untold Stories of the CPP-NPA, KM and SDK  (Manila, 2023). 

[6] According to Jones’ seminal work on the communist movement, Sison was inspired by Mao Zedong and the Yenan base in China’s Shensi province during 1935-1936. Jones, Red Revolution , op. cit., pp. 40, 96 and 101. 

[7]   For a critical look on the communist movement during the martial law era, see Joseph Scalice, The Drama of Dictatorship: Martial Law and the Communist Parties of the Philippines (New York, 2023).

[8] Moro rebels – the Moro National Liberation Front and the Moro Islamic Liberation Front – have engaged in tactical cooperation with communist insurgents since the 1970s. 

[9] Rebel doctrine followed Sison’s 1974 text, “Specific Characteristics of Our People’s War”, which set out the principles of “centralised leadership and decentralised operations”. Prior writings established the nucleus of this approach. 

[10] In Luzon, the rebel movement drew on grievances among Indigenous people in the Cordillera region who resisted government-imposed development projects. See Crisis Group Asia Report N°248, The Philippines: Dismantling Rebel Groups , 19 June 2013, pp. 9-10. 

[11] In the 1980s, Davao City, for example, saw killings in shootouts and bombings on a scale some compared to the civil wars happening at the time in Central America. 

[12] Battle deaths were highest in 1985. Crisis Group Report, The Communist Insurgency in the Philippines: Tactics and Talks , p. 4. 

[13] Some look at this rebel move as a blunder that took cadres away from organising in the countryside. See Kathleen Weekley, The Communist Party of the Philippines, 1968-1993: A Story of its Theory and Practice (Quezon City, 2001), p. 230.

[14] In the 1970s, the group also started to build solidarity networks with international guerrilla, leftist and social movements. Some of these links endure today.

[15] The debates occurred also at the top echelons of the party. Some cadres wanted to move away from a Maoist line toward a more hybrid approach known as “insurrectionist strategy”. Advocates of this approach, and another known as the political-military framework or the Vietnamese model, favoured a mix of armed, political and legal struggle as well as urban work in addition to the Maoist people’s war. See, for example, Marty Villalobos, “For a Politico-Military Framework”, unpublished paper, 23 February 1987.

[16] The non-militant and more liberal opposition to the Marcos dictatorship was also gaining ground in the early 1980s. Crisis Group telephone interview, former member of the communist movement, 27 March 2024. 

[17] This decision was made by the leadership in the party’s Executive Committee and in particular Rodolfo “Rudy” Salas, who led the party from 1977. The party later demoted Salas.

[18] See Robert Francis Garcia, To Suffer Thy Comrades: How the Revolution Devoured Its Own (Manila, 2001). Among the main purge operations were “Ahos”, in Mindanao; “Missing Link”, in Southern Luzon; “Cadena de Amor” also in Luzon; and “VD” in Leyte.

[19] In a moment of self-awareness, the late Ka Oris, a prominent Mindanao-based NPA leader, said: “In regions with forces numbering 1,000, only 200 were left. It was not because the enemy was good; it was because we were bad. Something was wrong with us”. Carolyn Arguillas, “Q and A with Jorge Madlos”, Mindanews, 8 January 2011.

[20] The 60-day ceasefire was declared during the term of President Corazon Aquino, but collapsed almost immediately. Most of the blame goes to the government, which relaunched military operations in violation of the ceasefire. But the rebels were also half-hearted in respecting the ceasefire. As a result, the war in the countryside continued with ferocity.

[21] Armando Liwanag (Sison’s pen name), “Reaffirm Our Basic Principles and Rectify Errors”. Sison’s campaign became known as the Second Great Rectification Movement. 

[22] Those who endorsed Sison’s point of view were known as Reaffirmists, while the splinter members became the Rejectionists. Both labels are in use today in internal debates and among outside observers.

[23] Those who left included the Manila-Rizal committee, chunks of the Mindanao and Negros party and military structures, Central Luzon and parts of sectors in the united front (a coalition of revolutionary and legal forces).

[24] Dominique Caouette, “Persevering Revolutionaries: Armed Struggle in the 21st Century, Exploring the Revolution of the Communist Party of the Philippines”, Ph.D. thesis, Cornell University, 2004, p. 14. 

[25] Some of these groups merged while others splintered further. For instance, the Cordilleras Peoples Liberation Army separated after 1986 and concluded a peace deal with the government. The Cordilleras are, apart from the Bangsamoro, the only autonomous region in the Philippines.

[26] Crisis Group interviews, Manila, June-July 2023. 

[27] Crisis Group interviews, former cadres and activists, Cebu and Davao, March-April 2023.

[28] From 1992 to 1995, the sides signed four agreements during exploratory talks, including the Joint Agreement on Safety and Immunity Guarantees and the Agreement on the Ground Rules of the Formal Meetings. Ramos also repealed the Anti-Subversion Law that outlawed membership in the CCP. 

[29] In particular, the emergence of the Abu Sayyaf Group and renewed hostilities with the Moro Islamic Liberation Front. Ramos handed over part of the responsibility for peace and order to the police in 21 provinces, but they were ill equipped to take on the task. Thomas Marks, Maoist Insurgency Since Vietnam (Essex, 1996), p. 83.

[30]   A striking example of the insurgency’s capacity to rise from the ashes was in Negros, where in 1992-1993 the NPA allegedly had only one platoon and one gun left. After the military withdrew and the police took over many of its responsibilities, Frank Fernandez, a priest-turned-rebel, convinced many fighters who had either surrendered or were lying low to recommit to the struggle. After an intense period of mass mobilisation, the guerrillas were soon able to tax companies and attack detachments. Crisis Group interview, local source, 19 June 2023. 

[31] At the Arroyo administration’s request, Norway took over as official facilitator of the talks in 2001. 

[32] The political and legal organisations of the communist party supported Arroyo during an uprising that led Estrada to resign. In the 2001 elections, Bayan Muna topped the party-list vote. Some members of the party were contemplating the possibility of democratic politics beyond an exclusive focus on Maoist struggle. Crisis Group interview, political observer, 15 March 2023.

[33] A high-ranking military officer said in 2003: “They are our utmost security concern at present … and we consider them a much bigger threat than the Abu Sayyaf, the Moro Islamic Liberation Front or the Jemaah Islamiyah”. See Carlos Conde, “Once nearly extinct, communist rebels find new converts: In Philippines, a threat revives”, The New York Times , 29 December 2003.

[34] The NPA started weakening in Luzon during Arroyo’s presidency. In 2005 and 2006, the military started to target activists and farmers involved in peasant groups. Extrajudicial killings skyrocketed.

[35] Rodrigo Duterte, mayor of Davao City at that time, said after one incident: “You are acting like an occupation army here. … If this is what’s happening, I cannot blame the people for joining the NPA”. “Duterte declares hands-off policy in army’s anti-NPA campaign in Paquibato”, Mindanews, 13 March 2009. During his tenure as mayor, Duterte pursued a balancing act between the military and the communist rebels. He even attended the wake of Leoncio Pitao, alias Commander Parago, from Davao City.  Duterte’s main goal seems to have been to avoid spillover into the city, letting occasional skirmishes occur in districts near the adjacent provinces.

[36] Insurgents declared PAMANA a counterrevolutionary initiative and, in many instances, tried to resist the program. For details, see also Balázs Áron Kovács, Peace Infrastructures and State-Building at the Margins  (New York, 2018), pp. 189-219.

[37] Document on file with Crisis Group. See also Amanda Fernandez, “NPA guerrillas mainly concentrated in north-eastern, southern Mindanao – AFP”, GMA News Online, 29 March 2014.

[38] Crisis Group telephone interview, former Mindanao-based cadre, 9 March 2023.

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  1. The future of farm tourism in the Philippines: challenges, strategies

    1. Introduction. The Philippines has one of the fastest growing economies in the Association of Southeast Asian Nations (ASEAN) region, with an average growth rate of 6.3% (i.e. 2010-2016 coverage) and a 6.7% growth rate in 2017, as reported in the ASEAN Economic Integration Brief (2019).As an agricultural country, 47% of its land area is intended for agriculture OECD (2017) with a recent ...

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  3. The future of farm tourism in the Philippines: challenges, strategies

    The future of farm tourism in the Philippines: challenges, strategies and insights. Purpose This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development.

  4. [PDF] The future of farm tourism in the Philippines: challenges

    It also provides Philippine farm tourism literature to address the limitations of references in the topic.,The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism ...

  5. The future of farm tourism in the Philippines: challenges, strategies

    This study deals on agri-tourism farms in the province of La Union, branded as the "Heart of Agri-tourism in Northern Luzon". This study identified the socio-economic profile of the farm owners, business profile, current status, levels of awareness, acceptability and readiness of the farms for the requisites of the IRR in agri-tourism farm accreditation and its relationships with socio ...

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    The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities.

  7. Putting the Spotlight on Farm Tourism in the Philippines

    Date Published. July 20, 2022. Farm tourism in the Philippines promotes sustainable farming practices. Photo credit: Asian Development Bank. Four innovative farms in BIMP-EAGA are being promoted as sustainable tourist attractions in the Philippines. The Department of Tourism recently launched "Future Farms," a digital campaign to promote ...

  8. What is Farm Tourism?

    The rising industry of Farm Tourism in the Philippines. BusinessMirror; August 30, 2022; 4 minute read; This dragon fruit plantation near the foot of Mount Banahaw has emerged as one of several ...

  9. The future of farm tourism in the... preview & related info

    Findings: The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities.

  10. Tourists' motives and activity preferences to farm tourism sites in the

    In the Philippines, rural based farm tourism, as a relatively new tourism product, is becoming an emerging trend. However, this form of tourism has paid little attention from academic research (Ingram, Citation 2002). The study of local tourists' motivations is one of the research gaps for farm tourism studies in the Philippines.

  11. DOT highlights farm tourism in the new normal

    Metro Manila (CNN Philippines, April 26) — The Department of Tourism is currently promoting agricultural farms as tourist spots in light of people seeking more meaningful and experiential travel.

  12. DOT touts 'future farms' as new and sustainable tourist attractions

    The Farm Tourism campaign introduces a series of videos of must-see farms possessing unique characteristics of a ''future farm" — innovative, scenic, product-centric, and machine-oriented. ... DOT-DOLE 1st Philippine Tourism Job Fair pre-registration now open, more than 7k jobs available to tourism job seekers- Sec. Frasco ...

  13. The rise of agritourism

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  15. The future of farm tourism in the Philippines: challenges ...

    Supporting: 3, Mentioning: 5 - Purpose This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies ...

  16. The future of farm tourism in the Philippines: challenges, strategies

    Purpose This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlyi... The future of farm tourism in the Philippines: challenges, strategies and insights

  17. DA, DOT to further boost farm tourism

    Author: DA Press Office | 12 August 2020. The Department of Agriculture (DA) continues to strengthen its ties with the Department of Tourism (DOT) to support the recovery of both the agriculture and tourism sectors, amid the COVID-19 pandemic and onto the "new normal.". "The DA will vigorously promote farm tourism, as it catalyzes and ...

  18. The future of farm tourism in the Philippines: challenges, strategies

    Article on The future of farm tourism in the Philippines: challenges, strategies and insights, published in Journal of Tourism Futures ahead-of-print on 2021-03-12 by Cecil Gantalao+2. Read the article The future of farm tourism in the Philippines: challenges, strategies and insights on R Discovery, your go-to avenue for effective literature search.

  19. ‪Kafferine Yamagishi‬

    The future of farm tourism in the Philippines: challenges, strategies and insights. K Yamagishi, C Gantalao, L Ocampo. Journal of Tourism futures, 2021. 49: 2021: Classifying the degree of exposure of customers to COVID-19 in the restaurant industry: A novel intuitionistic fuzzy set extension of the TOPSIS-Sort.

  20. PDF Agri-farm Tourism in Region Iv-a: Basis for A Proposed Development Plan

    Farm tourism in the Philippines is also challenged to promote environment-friendly, efficient and sustainable farm practices; provide alternative recreation facilities and farm tourism activities for families, students, and other clientele; and promote health and wellness with high quality farm produced food.

  21. ‪Lanndon Ocampo‬

    The future of farm tourism in the Philippines: challenges, strategies and insights. K Yamagishi, C Gantalao, L Ocampo. Journal of Tourism Futures, 2021. 49: 2021: Education 4.0 in developing economies: a systematic literature review of implementation barriers and future research agenda.

  22. Farm tourism strategy to benefit farmers and fisherfolks

    The Philippines' strategy for farm tourism will benefit farmers and fisherfolk, the Department of Tourism (DOT) said at the Farm Tourism Summit. DOT Secretary Bernadette Romulo-Puyat emphasized the agency's priority program for farm tourism saying citing it will serve as a catalyst for sustainable tourism and inclusive development that will ...

  23. Without fanfare, the Philippines is getting richer

    Another Trump-proof source of dollars is tourism, which could boom when the airports improve. The Philippines has enormous untapped potential: warm weather, pristine beaches, coral reefs to ...

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