sabre travel network (thailand) ltd

Thai Airways Expands Distribution Agreement with Sabre

The Global Distribution System (GDS) renewal ensures that Sabre-connected travel agencies will continue to have access to Thai Airway’s content globally, while enabling the airline to retain its reach across Sabre’s valuable network of global travel buyers and intermediaries. Meanwhile, Thai Airways will also be taking advantage of Sabre’s extensive global booking data to help it identify recovery and growth opportunities.

“As we continue to ramp up operations and resume international flights, it is essential to us that we are able to continue to distribute our fares, offers and itinerary to travel agents, and their customers, across the world,” said Mr. Korakot Chatasinga, Chief Commercial Officer, Thai Airways. “We’re thrilled to have renewed our distribution deal with Sabre at the same time as being able to harness the power of Sabre’s robust booking data and industry expertise.”

Primarily operating from Suvarnabhumi Airport as well as its secondary hub in Phuket, Thai Airways typically serves around 40 international destinations, and is a founding member of the Star Alliance, the world’s largest global airline alliance. It has so far resumed a significant proportion of its pre-pandemic international flights, and is forging ahead with further recovery and growth plans. With Thailand surpassing its tourist number targets last year, and expecting further recovery, particularly from the Chinese travel market, Thai Airways is poised to play an important role in future industry growth.

“We’re delighted that Sabre will continue to be a key part of Thai Airways’ journey as the carrier, and the country, continue to experience strong travel demand,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions Airline Sales. “Our booking data includes detailed insights on itinerary, origin, connection, passenger type, length of stay and other booking patterns. However, it’s important not just to have access to such data, but to be able to interpret and make the best use of it to support an airline’s business strategy and growth. Sabre will be providing consulting services to help identify areas of potential opportunity for Thai Airways to increase efficiencies and enhance future revenue.”

About Thai Airways Thai Airways International Public Company Limited (THAI) is a public company registered in The Securities Exchange of Thailand since 1991 with the Ministry of Finance as a dominant shareholder of more than 50%. THAI operates an airline business that transports passengers, goods, parcels, and post through air transportation via Thai’s major cities to primary cities around the world. From schedule flights to charter flights and through its alliances, THAI operates through Suvarnabhumi Airport as its main hub for all flight routes. As Thailand’s national airline, it aims to be “The First Choice Carrier with touches of THAI,” representing its focus on building shared value while concentrating on customer satisfaction.

About Sabre Corporation Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

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Sabre and THAI Smile implement distribution agreement to enable the airline to reach Sabre's global network of travel agencies

Sabre-connected travel agents can now shop, book and service international content from THAI Smile

SINGAPORE and BANGKOK , Nov. 7, 2022 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced the implementation of a distribution deal with THAI Smile, to support the hybrid carrier's growth strategy.

Joining Sabre's global marketplace will enable THAI Smile to enhance its geographic reach and target new leisure and corporate traveller segments, while providing travel agents with increased options to create optimal experiences for their clients.

"We're elated to be able to distribute our fares and offers through Sabre's extensive global marketplace at this pivotal time for Thailand tourism," said Mr. Thamanoon Kuprasert, Acting Chief Executive Officer, THAI Smile Airways. "Now that Thailand has fully re-opened to the world's tourists, the implementation of our distribution agreement with Sabre is perfectly timed to enable us to help strengthen Thailand's position as a top tourist and business destination."

A subsidiary of Thailand's flag carrier Thai Airways International, THAI Smile flies to a host of domestic and international destinations, having first taken to the skies just over a decade ago, and the carrier is also incremental in extending Thai Airways route network with connecting flights for leisure and corporate travellers.

"As we look forward to further industry recovery and growth around the world, it is essential that all airlines, whether full service, low cost, or hybrid, have the right distribution strategy, and the right technology partner, to get their content in front of the right customer," said Rakesh Narayanan , Vice President, Regional General Manager, Asia Pacific , Travel Solutions, Airline Sales. "We're thrilled to be marking THAI Smile's tenth anniversary by welcoming them to Sabre's global travel marketplace."

About Sabre Corporation    Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas , USA, Sabre serves customers in more than 160 countries around the world. For more information visit  www.sabre.com .  

About THAI Smile Airways THAI Smile Airways, a subsidiary airline of THAI Airways International Public Company Limited (THAI), is a regional airline for short and medium-range flights. The airline commenced its commercial operations in 2012 with an aim to set new standards in the aviation industry and to generate further travel opportunities for its clients. The fleet consist with 20 latest A320 Aircraft, and it is a member of Star Alliance Connecting Partner. Frequent travelers can also collect mileage to redeem prizes under Royal Orchid Plus, the THAI customer loyalty programme and stand a chance to enjoy many privileges through travel point.

Sabre Contacts:

Media Kristin Hays [email protected]

Heidi Castle [email protected]

Investors Kevin Crissey [email protected]

SOURCE Sabre Corporation

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Bangkok Airways eyes further growth through renewed network planning and optimization deal with Sabre

Sabre Corporation announced a renewed agreement with Bangkok Airways, as the airline eyes further industry growth, investment and partnership.

This extended deal marks the third renewal between the two companies, and means Bangkok Airways will continue to deploy a comprehensive suite of Sabre’s network planning and optimization solutions to create profitable routes and enhance passenger choice. The carrier is using Sabre’s Cloud-enabled Schedule Manager, Slot Manager and Codeshare Manager.

“We’ve been working together with Sabre for almost a decade. In that time, Sabre’s technology has become imperative to both our day-to-day operational efficiency and our longer-term growth strategy,” said Chulin Kocharoen, Vice President – Network and Product Development, Bangkok Airways. “We’re absolutely thrilled that this renewed agreement will enable us to continue to benefit from Sabre’s advanced, intuitive solutions to optimize our flight schedules, enhance route planning, and respond swiftly to evolving dynamics in our regional markets.”

Bangkok Airways, known as Asia’s Boutique Airline, flies from Thailand to more than 20 regional destinations, including Singapore, the Maldives, Cambodia, China, and Laos. The carrier, which is based out of Suvarnabhumi Airport, has recently announced new interline agreements with Air India and a codeshare deal with Singapore Airlines to streamline travel experiences further and improve connectivity for passengers, bringing its codeshare agreements managed through Sabre’s Codeshare Manager to 28.

“We’re delighted that, through this deal, Bangkok Airways has signalled continued confidence in our technology,” said Rakesh Narayanan, Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales. “The set of network planning and optimization solutions that Bangkok Airways continues to choose from Sabre come together powerfully to enable them to automate and execute profitable schedules, proactively manage slots, and broaden their network while, ultimately, improving customer choice and satisfaction.”

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Sabre gets a new director for South Asia

Sabre Corporation has appointed Sandeep Shastri as regional director, South Asia, within its Travel Network team in Asia-Pacific.

In this role, Sandeep will lead Sabre’s Travel Network business in South Asia and be responsible for its sales performance, customer engagement and overall growth across the region.

Sandeep brings with him over 15 years of career experience in the travel and financial services sectors, including with American Express, Standard Chartered and Egencia, where he held the position of managing director, responsible for the development and implementation of strategies for operational transformation.

More recently from 2016 to 2018, Sandeep was senior national agency manager – key partnerships with Qantas Airways, based out of its headquarters in Mascot, Sydney, where he led the OTA strategy for the group.

“Sabre Travel Network has a strong track record and an impressive customer footprint in Asia-Pacific, and we see significant opportunity to broaden our customer base by introducing our solutions to more agencies across the South Asian market,” said Todd Arthur, vice president of Sabre Travel Network, Asia Pacific.

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