visit norway advert

Expedia Commercial & Song – Northern Lights (2024)

Titled ‘Northern Lights’, this new 2024 commercial for Expedia shows how, when you’ve been dreaming about visiting somewhere for years, Expedia can help you book that trip in minutes.

Featuring the tagline ‘Made to Travel’, this Expedia commercial includes a voice-over by Scottish actor Ewan McGregor.

What’s the music in the Expedia ad?

Song Title : I’ll Be Your Mirror. Artist : The Velvet Underground and Nico. Album : The Velvet Underground & Nico. Download or Preview at : Amazon UK . Released : 1967.

The music playing in this Expedia advert is a song called ‘I’ll Be Your Mirror’ which was recorded by American rock band The Velvet Underground along with the German female vocalist Nico.

Hva leter du etter?

Henter hjem priser i miami, the world's best travel commercial is norwegian.

For more than 64 years the HSMAI Adrian Awards have awarded excellence in hospitality advertising, digital marketing, and public relations. This year, Visit Norway hit a home run and picked up "Best in Show" as well as an impressive nine other awards at the Florida ceremony.

Adrian Awards is the world’s biggest and most prestigious awards show within travel marketing. The annual competition awards winners within advertising, PR and digital marketing. This year, the awards were held in beautiful Boca Raton, Florida on March 30th, and Visit Norway were excited to receive a total of ten prestigious awards.

“This is fantastic news! We continue to deliver at a high level and were nominated for five different campaigns. This goes to show that we are not a “one-hit-wonder”, said a proud Digital Marketing Director and CMO for Visit Norway, Katrine Mosfjeld.

Praise and platinum awards for two campaigns

Of all our awards, the two campaigns "13,000 reasons to visit Northern Norway" and "Where is Will" received the highest praise and were given the prestigious platinum awards, the highest honor given by the Adrian Awards. In addition, "13,000 reasons..." also received "Best in Show", awarding a humerous campaign where the feed-back from 13,000 visitors to Northern Norway were read aloud in one take, creating the longest review of all time.

“This is crazy! The fact that the Visit Norway-team deliver this level of creativity in the middle of a pandemic from home office, says something about what we’re made of,” said Head of Creative at Visit Norway, Jon Erik Skaret. He went on to say, “A huge thank you to our extended family: Trigger, Maverix, Mediacom, Try Råd, OBHF and Plan B, who have all pushed us to create sensational results for Norwegian travel worldwide.”

Collaboration during a difficult time

The campaign “Where are you Will”, was co-produced with Maverix, Norway, while the other platinum-winner, “13,000 reasons to visit Northern Norway” was a collaborative project with NordNorsk Reiseliv and in co-operation with Trigger Oslo.

"It feels so good to get this recognition together with Visit Norway,” said Markus Eckbo Endresen, Strategic Advisor at Trigger. “In a time where the world of travel was suddenly turned upside down, we still managed to pull through and make the best communication ever. Of course, we also have the best starting point when we make travel communication for Norway,” Endresen said.

“In a time where the world of travel was suddenly turned upside down, we still managed to pull through and make the best communication ever. Of course, we also have the best starting point when we make travel communication for Norway,”

In addition to the two Platinum awards, Visit Norway secured three bronze, one silver as well as three gold medals. They also received high honors for the campaigns “Norway wins the Space race”, #forviktigforskuffen ( "The drawer proof strategy" ) and «Relation Equation», the last of which was on behalf of the Norwegian Ministry of Agriculture and Food.

About the HSMAI Adrian Awards : Home | HSMAI Adrian Awards

For 64 years the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations.

Marketing has been at the forefront of leading the recovery of travel as leisure and business travelers moved from reluctance to excitement to get back on the road. This year’s competition will focus on capturing the great work done by hotels, destinations and their agency partners to get the country moving again, showcase safety and security, and welcome those travelling for the first time in more than a year.

The Adrian Awards will gather and share best practices in marketing and technology, as well as celebrating individuals who have championed the recovery.

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Expedia brings ‘bucket list’ moments to the masses in new brand campaign

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By Amy Houston, Senior Reporter

February 12, 2024 | 2 min read

Listen to article 4 min

According to the travel company, more than half of Brits want to see the Northern Lights at some point in their lives.

Expedia is today unveiling a new ad campaign that includes an out-of-home takeover at One World Trade Center and a TV ad, as well as magazine features.

The brand wants to help people tick off their must-do bucket list experiences this year and top of the list is seeing the Northern Lights.

According to a consumer survey commissioned by Expedia, 57% of Brits aspire to witness the Northern Lights as a once-in-a-lifetime adventure. The National Oceanic and Atmospheric Administration is also predicting that the solar forces that produce these spectacular light shows will intensify and reach their peak in 2024.

With this in mind, the TV ad sees Julie, Grace and Maya travel to Norway together to experience the phenomenon for themselves. Set to Nico and The Velvet Underground song I’ll Be Your Mirror, the 30-second spot brings to life the bond between the grandmother, daughter and granddaughter while watching the aurora borealis together.

Created in-house, working with director Hiro Murai, the ad made its debut on Super Bowl Sunday during the pre-game show in the US and in-game in Canada. It will also air in the UK and Australia.

Additionally, there will be an out-of-home takeover at One World Trade Center that will run on the 280-foot gallery wall, bringing a captivating and immersive experience to viewers.

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Visit Norway's destination marketing campaign that Millennials fall in love with [Interview]

This interview and article was originally published in Spanish by Maria Eugenía Coppola in April 2017.

When researching Millennials, Airbnb revealed that most prioritized travel over purchasing a home, getting a car, or paying off debt. They're also the largest living generation right now, which means they're crucial to consider as a destination marketing organisation or travel experience provider.

In December 2016, Visit Norway launched the campaign "5 friends on a Road Trip in Norway" on YouTube to attract millennial travellers . Since then, it has had 6 million views in English and Spanish combined and is still featured on the destination website.

Here, we'll share our interview with Eugenia Fierros,  Tourism Manager for Spain at   Innovation Norway. In this chat with Eugenia, we dig deeper into Visit Norway's marketing campaign to understand their strategy, keys to success, and challenges.

What do you consider key to making Visit Norway an inspiring and attractive brand?

Eugen ia Fierros:  The key for us is to have a well-defined brand and to always act and communicate consistently. We want there to be  no difference between what we transmit as a brand and how the visitor perceives us when they travel to Norway . This is especially important today, when every visitor is an "influencer" and transmitter of our brand.

It's important that a visitor's experience in-destination is completely in line with what we have transmitted and what they expect from Norway.

We rely on what sets Norway apart from other destinations:  nature. W e also focus on creating stories enriched with the values that are important to different types of visitors. This allows us to create a customised message for each type of visitor. Although what distinguishes Norway is its nature, we don't tell the same story to someone interested in nature and another person interested in gastronomy.

New technology enables this level of personalisation and allows us to bring our brand closer to each traveller. The challenge is to always be faithful to our brand values and adapt to each type of visitor who is interested (or potentially interested) in our destination.

So in summary, for Visit Norway to be an inspiring and attractive brand, the key is to keep our communication focused on the visitor's experience .

Photo: lenanarvik/Foap/ VisitNorway . com

What are the main challenges facing the Norwegian Tourism Office today?

The main challenge is data management. As I said before, technology allows us to reach each individual visitor with the most relevant message for them... but the challenge is technology. It's to really know what data we have, both our own and externally, and manage them in an efficient way.

The second challenge is with media. The media world is increasingly fragmented. This can be an opportunity in that it allows us to specialize and do niche communication, but at the same time it is a great challenge.

What role do experiences play in your strategy?

A very important role. At Visit Norway, we are working increasingly often with content and experiences. These are essential for generating emotional responses. To communicate our experiences, we need to tell stories that the listener or reader feels close to. Visit Norway's strategy is more and more frequently about creating stories and content with a different tone and content depending on who we are addressing. We do this on our website, in our advertising (using more branded content), and on social media.

Learn more about marketing experiences in our free research report:

How important are online platforms when it comes to positioning and promoting Norway as a tourist destination? And what about offline?

Online platforms have all the weight in our marketing strategy. The main reason is that the vast majority of our visitors go online to get inspired, research a destination, book, and later share their experiences. Also, online communication enables maximum segmentation, which means a more efficient investment and a higher ROI.

Another big advantage of digital platforms is the possibility of measuring absolutely everything that we do. This gives us the capacity to be very flexible and react very quickly to improve the efficiency of a campaign. For example, if one channel or piece of content works significantly better than another, we can quickly adjust our strategy.

But we cannot ignore offline channels. They are also very important. The ideal situation would be to impact the visitor through different channels according to the moment of the customer journey they are in , but unfortunately our budget doesn't allow us to be on offline channels. We'd love to be on television and abroad for instance.

Aksla viewpoint, Ålesund. Photo : Samuel Taipale / VisitNorway . com

What are the objectives behind the "5 friends on a Road Trip in Norway" campaign?

The main objective has been to reach an audience that we haven't been able to reach before: Millennials. Historically, in the Spanish market, Norway was a destination for mature generations and associated as expensive.

We have spent years transmitting the values of Norway as an ideal destination to enjoy nature in an active way, and the type of tourism has changed. However, we have continued to address the same target audience that we have always considered "our" target for purchasing power and interests.

Everything was going well. We have been growing for several years. But we have realised that we were not looking to the future... almost not looking to the present. The present is Millennials, and Norway is a destination that perfectly fits the way of travelling and travel aspirations for a part of this generation.

For this reason, in summer 2016 we decided that we had to address them. Communicate with them. Adapt to their way of travelling and communicating. And we did that. We filmed a video of a totally different style to all that we had previously recorded. We chose actors with whom this generation would identify and we showed them  your Norway through a road trip with friends. Telling a story and using music from an artist popular with Millennials in Norway and also Spain, Kygo. We made a campaign using only YouTube as a channel, since that's where they consume audiovisual content. And we segment the audience as much as possible in terms of age, geography and interests.

What results have you achieved so far?

[As of April 2018] the Spanish version  has had over 1 million views and is still featured on the destination website,  which is a number that we have never achieved before now. And on an international level, the campaign has had six million views in total.

What do you think have been the keys to success of this campaign?

The main key to success is that we have identified ourselves with our target. We have spoken to them using their language, through people of their age and style and music they like. For the production of the video we have worked with people from their generation instead of a more traditional production company.

Another key has been reaching Millennials where they mainly consume content: on YouTube.

Get more insights into the current travel landscape and key markets in our Travel Trends Report 2018:

Would you say that budgets are an obstacle when it comes to creating marketing campaigns for successful destinations?

There is no doubt that money helps. Although nowadays, if you have a really exceptional idea and you can use it to connect with your audience, you can get this audience to act as a transmitter for the campaign at a fraction of the cost. But you have to consider that this isn't easy and there are not many successful cases like this.

Could you mention three online marketing campaigns from other destinations that you have found particularly inspiring?

I was very inspired by the   Campaña de lanzamiento internacional de Perú 2012  and the Spanish campaign   La Rioja Apetece . I also remember that   this campaign in Australia  caught my attention.

In your opinion, how important is it for visitors of Visit Norway . com to book experiences online once they have fallen in love with the destination?

It's vital. It's essential that if someone goes on the Visit Norway site to get inspired, they can book very easily. If we lose the visitor at this moment, they may change their mind and eventually visit another destination instead. The immediacy is fundamental.

Do you provide any kind of training or information for tour and activity operators in Norway on the importance of being able to book their experiences online?

At Innovation Norway, there is a department dedicated to training the Norwegian sector. Digitalisation is of course encouraged so that tourism products are easily accessible and bookable for any traveller in the world.

What advice, based on your experience, would you give to other tourist offices that want to remain digitally relevant?

The most important thing is to communicate in the most personal way possible. Although it may seem contradictory, the digital space allows us to reach each person with the right message and offer at the right time.

If, with good use of technology, we get that knowledge of our clients and potential clients, we will communicate in a relevant, effective and profitable way. We will be able to inspire emotional responses and sell our experiences.   

____________________________________________________________

Visit Norway is a great example of a DMO that has adapted its marketing strategy to remain relevant in the digital age, especially when it comes to attracting millennial visitors. Here at TrekkSoft, we're working closely with several leading travel destinations, including Norway's Fjord region which now has 100+ suppliers using TrekkSoft booking software .

For more tips on remaining relevant to visitors as a tour company or destination, get personalized guidance from our team at TrekkSoft:

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Visit Norway

Agency: mr.h

Description

Meet the faces and discover the places that make our city move.

This professional campaign titled 'Oslo Moves' was published in Norway in January, 2020. It was created for the brand: Visit Norway, by ad agency: mr.h. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 4 years ago by Copywriter: Richard Park of mr.h.

Advertising Agency: mr.h, London, United Kingdom of Great Britain and Northern Ireland Account Manager: Trevor Heley Creatives: Mike Outhwaite, Richard Park Producer: Tuva Dyrnes / Babusjka Director: Trond Kvig Andreassen DOP: Eirik Evjen Camera assistant: Daniel Warren Production manager: Marielle Torsvik, Jørgen Ellefsrød Editor: Erik Treimann Sound: Vegard Ronæss Soldal Colorist: Fredrik Harreschou Music: Linni - Fløybahn

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Welcome to Travel Trade

Is Norway part of your product portfolio, or do you plan to include Norwegian travels in the future? In either case, you have come to the right place. In this section of visitnorway.com, you will find everything you need to sell Norway.

NEW! We have collected traditional Norwegian recipe ideas in our brand new cookbook. Check out the cookbook here or under Sales and marketing tools

Norway Expert: Our e-learning program

Norway Expert is back! Try this fun e-learning programme to learn more about tourism in Norway. Through images, videos and helpful tips, the 18 learning modules answer all the questions your clients may have about the country.

When you are ready you can attempt the Master Test, and print out a diploma if you pass.

Try our e-learning program >

Visit Norway Insights  

In the course of 2022, we created a webinar series in order to inspire and give you more knowledge about all the opportunities Norway can offer. Visit Norway Insight is for every one that works with travels and have an interest in Norway.

You can see the webinars on these following pages:

Practical information

Here you can find your local representatives and practical information related to our travel trade activites. You can also sign up to our newsletter.

Find our practical information here>

The latest news: Stay up to date with the Norwegian travel industry

Visit this page to  stay up to date  about what is going on in the Norwegian travel industry.

Apart from the latest news, we will also post links to  new videos  and other useful information.

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'Conan O'Brien Must Go' is side-splitting evidence of life beyond late night TV

Eric Deggans

Conan O'Brien dresses as a Viking in Norway. Conaco/Max hide caption

Conan O'Brien dresses as a Viking in Norway.

To be honest, when I first heard Conan O'Brien was ending his TV talk show in 2021, I assumed news that he might turn to variety shows and online programs to continue his career was some combination of face-saving and wishful thinking.

But after watching the four episodes of his new Max series Conan O'Brien Must Go , it's now obvious — even to a thickheaded critic like me — that leaving late night TV really was liberating for O'Brien. He's leveraged his unique sensibility into several different podcasts, a deal with Sirius XM , specials featuring other stand-up comics and now this travel series for Max — which resembles jokey specials he did for cable channel TBS back in the day.

And as the late night TV genre crumbles under sagging viewership and the decline of traditional media, O'Brien's renaissance also provides an example for the future — where fertile comedy minds and talented performers can spread their work over a much larger canvas.

Pop Culture Happy Hour

Is conan o'brien the best 'hot ones' guest ever discuss., learning a lesson from 'hot ones'.

O'Brien already made a splash recently with his brilliantly maniacal appearance on the interview-while-eating-hot-wings show Hot Ones , slobbering over hot sauces while claiming, as he was checked over by a fake doctor, that "I'm fine! I'm perfectly f*****g fine!"

This is the place where O'Brien shines — he's called it "this strange phantom intersection between smart and stupid" — and it's on full, freakish, super silly display in every episode of Conan O'Brien Must Go .

The conceit of the show is pretty simple. O'Brien heads overseas to visit average folks in Norway, Argentina, Thailand and Ireland who had once Zoomed in to speak with him on the podcast Conan O'Brien Needs a Fan . Sometimes the visits seem like a surprise — he catches one aspiring Norwegian rapper in shorts and Crocs after popping up on his doorstep — and others seem a bit more planned, including his visit to a radio show with about four listeners in Buenos Aires.

Each episode begins with a solemn monologue which sounds like it is delivered by the film world's most eccentric voice, German filmmaker and actor Werner Herzog (he's not credited in the show and when asked, a publicist at Max shared a quote from O'Brien: "I can neither confirm nor deny the voice in question.")

The torturous accent by "Herzog" makes every line sound absurdly hilarious, describing O'Brien as "the defiler ... with dull, tiny eyes ... the eyes of a crudely painted doll ... he scavenges in distant lands, uninvited, fueled by a bottomless hunger for recognition and the occasional selfie."

Now that's smart. And oh so stupid.

A funhouse mirror version of a travel show

O'Brien performs onstage with a fan in Norway Conaco/Max hide caption

O'Brien performs onstage with a fan in Norway

Fans of O'Brien's Conan Without Borders specials on TBS already know what his style is when he tackles a travel show — throwing himself into outrageous reactions and situations while working his quirky brand of improvised conversations with hapless bystanders.

In the Max series Conan O'Brien Must Go , that includes O'Brien offering screechy vocals onstage during a performance of a Norwegian emo/rap band. Or asking provocative questions of a couple therapist/sex expert. Or getting beat up in a "fight" with a 10-year-old boy in a bar.

It's all an excuse for O'Brien to unleash his energetic wit, taste for silly absurdity and skill at drawing laughs from sympathetic — if often befuddled — strangers. Whether you enjoy this special will depend on how you feel about O'Brien's style, which can feel a bit like the world's best class clown doing everything possible to make you crack a smile.

(Rent a family in Norway so they can say goodbye when he gets on a SeaCraft? Check. Get local artists to paint a mural of O'Brien, a soccer star and The Pope on the side of a building in Argentina? Double check.)

'Conan O'Brien Needs A Friend' Is A Joke Name For A Podcast — Sort Of

But what amazes in a larger sense is how O'Brien has turned his sensibility into a comedy brand to fuel work on many different platforms. And, at age 60, with more than 30 years as a comedy star, he's been released from the shackles of any genre to shine wherever he chooses — whether it's an episode of Hot Ones or a streaming service which sometimes looks like a collision between True Detective and 90 Day Fiancé .

Leaving late night TV as late night left him

I'm old enough that I started covering TV not long after O'Brien made his first move from the shadows of life as a comedy writer – he worked on Saturday Night Live and The Simpsons — to succeed David Letterman in 1993 as host of NBC's show Late Night (now hosted by Seth Meyers). Back then, NBC gave O'Brien years to figure out the show, honing his smartly serious comedy in a way that would inspire then-teenage fans like Seth Rogen and Bill Hader .

O'Brien left NBC after a disastrous deal where the network tried to make him host of its venerated late night program The Tonight Show and also keep its former host Jay Leno at the network. He moved to a late night show on TBS in 2010, but even then, there was a sense that his creativity was a bit hemmed in by the format.

After 28 Quirky Years, Conan O'Brien Is Leaving Late Night

By the time he left his TBS show Conan for good, it seemed O'Brien was already caught in a trend which would hobble other late night shows — as young viewers consumed his content online and ratings on cable dropped.

Now, with a podcast and digital media company worth many millions and growing status as a TV comedy legend still willing to do almost anything for a laugh, O'Brien is proving there is a successful life beyond late night.

Particularly, if you have the talent to play the fool while leaving little doubt you're also the smartest person in the room.

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California Governor Newsom launches abortion travel ban ad campaign in Alabama

By Dave Pehling

Updated on: April 22, 2024 / 1:41 PM PDT / CBS San Francisco

California Governor Gavin Newsom is taking aim at states considering abortion travel bans with the launch of a new ad campaign.

Newsom's Campaign for Democracy ad is set to air in Alabama starting Monday. The governor tweeted out the ad in a social media post Sunday morning.

Alabama’s abortion ban has no exceptions for rape or incest. Now, Republicans are trying to criminalize young women’s travel to receive abortion care. We cannot let them get away with this. pic.twitter.com/gHbYJYlEXk — Gavin Newsom (@GavinNewsom) April 21, 2024

The text with the video post reads, "Alabama's abortion ban has no exceptions for rape or incest. Now, Republicans are trying to criminalize young women's travel to receive abortion care. We cannot let them get away with this."

The 30-second commercial shows two nervous young women driving in a car passing a sign that reads "State Line 1 Mile." 

"We're almost there. You're gonna make it," the passenger tells the woman behind the wheel just before they hear a siren and are pulled over by a state trooper.

"Trump Republicans want to criminalize young Alabama women who travel for reproductive care," a voiceover says as the state trooper walks up to the car.

"Miss, I'm going to need you to step out of the vehicle and take a pregnancy test," the trooper says, waving a test stick in one hand. The next shot shows the driver leaning on the hood of her car as the trooper puts her in handcuffs.

"Stop them by taking action at RightToTravel.org ," the voiceover intones as the ad ends.

Alabama is currently weighing a bill that would make it a crime to help women travel outside the state in order to receive an abortion. The ad is part of a larger effort to combat travel bans across the United States. Newsom was behind a similar ad that ran in Tennessee.

The RightToTravel.org website says that those two states and Oklahoma are considering bills that ban minors from traveling out of state to get an abortion without parental consent, even if it's a case of incest or if there is abuse in the family.

It isn't the first action the governor has taken in the political battle over abortion since the U.S. Supreme Court overturned Roe v. Wade in June of 2022. Two days after the ruling, Newsom partnered with the governors of Oregon and Washington to issue a multi-state commitment promising to defend access to reproductive health care, including abortion and contraceptives.

In September of that year, he launched a billboard campaign in seven of the most restrictive anti-abortion states urging women seeking the procedure to come to California for treatment. He also signed more than a dozen new abortion laws  protecting women's reproductive rights and ordered the state to end its contract with Walgreens after the pharmacy giant  indicated it would not sell an abortion pill by mail in some conservative-led states . 

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• Roe v. Wade

Dave Pehling started his journalism career doing freelance writing about music in the late 1990s, eventually working as a web writer, editor and producer for KTVU.com in 2003. He moved to CBS to work as the station website's managing editor in 2015.

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Coming to Alabama: Newsom’s Abortion-Access Ad, Depicting an Arrest

The ad portrays a woman trying to leave the state to have an abortion. The Campaign for Democracy, a political action committee started by Mr. Newsom, the California governor, created it.

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By Neil Vigdor

• April 21, 2024

A woman nervously peers into her rearview mirror as a patrolman activates his car’s lights and sirens. She is less than a mile from leaving Alabama to seek abortion services, but it’s too late: The next thing she knows, she is being handed a pregnancy test and is handcuffed.

The encounter is depicted in an unvarnished new television ad called “Fugitive.” The Campaign for Democracy, a political action committee created by Gov. Gavin Newsom, Democrat of California, produced the ad.

It will appear on Monday in Alabama, where Republicans have called for prosecuting women who travel elsewhere for an abortion. The state’s abortion ban, one of the nation’s strictest, outlaws the procedure at all stages of pregnancy, with no exceptions for rape and incest.

“Trump Republicans want to criminalize young Alabama women who travel for reproductive care,” the ad’s narrator says.

The ad then shows the patrolman approaching the vehicle: “Miss, I’m going to need you to step out of the vehicle,” he says, tapping the kit on the driver’s side door, “take a pregnancy test.”

The ad is scheduled to run on broadcast and cable television, along with digital platforms like YouTube, for two weeks, according to the PAC. The cost of the ad buy was not immediately available.

Alabama’s attorney general, Steve Marshall, a Republican, has clashed with the Justice Department and abortion assistance providers over whether the state has the authority to prosecute individuals or groups that help women leave the state to have the procedure.

Last month, Republicans introduced a bill in the Alabama House that would make it a misdemeanor to harbor or transport a minor to seek abortion services.

Mr. Newsom has emerged as a key surrogate for President Biden while harboring future White House ambitions of his own. He has regularly skirmished with G.O.P. governors and Republican-led states over abortion access, immigration, crime and other issues.

While Republicans have seized on crossings at the southern border in their messaging, Democrats have harnessed the issue of abortion-access after the U.S. Supreme Court overturned Roe v. Wade in 2022. It helped propel Democratic candidates to key victories during the midterm elections in 2022 and in races last year.

In February, the Alabama Supreme Court ruled that frozen embryos were people with rights, casting a cloud of uncertainty over in vitro fertilization. The state later passed a law giving I.V.F. clinics criminal and civil immunity, but it did not address whether embryos have the legal status of human beings.

In another seismic ruling, the Arizona Supreme Court this month upheld an 1864 law that bans nearly all abortions. The decision could have far-reaching consequences for women’s health care and election-year politics in the state, a critical political battleground.

Mr. Newsom said in a social media post at the time that California, which borders Arizona, would provide a refuge for women affected by the decision.

“Arizona wasn’t even a state — it was a territory — when this draconian abortion ban was passed,” he said. “That’s how extreme this is. California remains ready to help Arizonans access reproductive health care.”

Neil Vigdor covers politics for The Times, focusing on voting rights issues and election disinformation. More about Neil Vigdor

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If you want to watch how it's done, you can go directly to  the video below .

Open a new email message.

Under Select signature to edit , choose New , and in the New Signature dialog box, type a name for the signature.

Under Edit signature , compose your signature. You can change fonts, font colors, and sizes, as well as text alignment. If you want to create a more robust signature with bullets, tables, or borders, use Word to create and format your signature text, then copy and paste it into the Edit signature box. You can also use a pre-designed template  to create your signature. Download the templates in Word, customize with your personal information, and then copy and paste into the Edit signature box. 

You can add links and images to your email signature, change fonts and colors, and justify the text using the mini formatting bar under Edit signature .

You can also add social media icons and links in your signature or customize one of our pre-designed temlates. For more information, see Create a signature from a template .

To add images to your signature, see Add a logo or image to your signature .

Under Choose default signature , set the following options. 

In the E-mail account drop-down box, choose an email account to associate with the signature. You can have different signatures for each email account.

You can have a signature automatically added to all new messages. Go to in the New messages drop-down box and select one of your signatures. If you don't want to automatically add a signature to new messages, choose (none). This option does not add a signature to any messages you reply to or forward. 

You can select to have your signature automatically appear in reply and forward messages. In the  Replies/forwards drop-down, select one of your signatures. Otherwise, accept the default option of (none). 

Choose OK to save your new signature and return to your message. Outlook doesn't add your new signature to the message you opened in Step 1, even if you chose to apply the signature to all new messages. You'll have to add the signature manually to this one message. All future messages will have the signature added automatically. To add the signature manually, select Signature from the Message menu and then pick the signature you just created.

Add a logo or image to your signature

If you have a company logo or an image to add to your signature, use the following steps.

Open a new message and then select Signature > Signatures .

In the Select signature to edit box, choose the signature you want to add a logo or image to.

To resize your image, right-click the image, then choose Picture . Select the Size tab and use the options to resize your image. To keep the image proportions, make sure to keep the Lock aspect ratio checkbox checked.

When you're done, select OK , then select OK again to save the changes to your signature.

Insert a signature manually

If you don't choose to insert a signature for all new messages or replies and forwards, you can still insert a signature manually.

In your email message, on the Message tab, select Signature .

Choose your signature from the fly-out menu that appears. If you have more than one signature, you can select any of the signatures you've created.

See how it's done

Top of page

Note:  Outlook on the web is the web version of Outlook for business users with a work or school account.

Automatically add a signature to a message

You can create an email signature that you can add automatically to all outgoing messages or add manually to specific ones.

Select Settings   at the top of the page.

Select Mail >  Compose and reply .

Under Email signature , type your signature and use the available formatting options to change its appearance.

Select the default signature for new messages and replies.

Manually add your signature to a new message

If you've created a signature but didn't choose to automatically add it to all outgoing messages, you can add it later when you write an email message.

In a new message or reply, type your message.

If you created multiple signatures, choose the signature you want to use for your new message or reply.

When your email message is ready, choose Send .

Note:  Outlook.com is the web version of Outlook for users signing in with a personal Microsoft account such as an Outlook.com or Hotmail.com account.

Related articles

Create and add an email signature in Outlook for Mac

Create an email signature from a template

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