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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

• Dreaming: Guests are looking for destination inspiration.
• Planning: Guests are researching potential travel dates, hotels, and activities.
• Booking: Guests are booking flights, hotels, etc.
• Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

• Google Ads: Show up at the top of Google search results for relevant keywords.
• Social media ads: Target specific demographics on Facebook and Instagram.
• Yelp ads: Appear to people searching for similar experiences on Yelp.
• Tripadvisor ads: Target people planning a trip to your destination.
• Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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Effective Travel Advertising Strategy for 2022 + 16 Ad Examples

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

We’ll also look at 16 travel ad examples from big names in the industry that will surely inspire your future campaign creatives.

If you’re more interested in the ad examples rather than the strategy, use the summary below to jump to that part.

A. Steps for the perfect advertising strategy 

1. Identify your target audience

2. know the traveler’s customer journey.

3. Set campaign goals

4. Create ads with seasonality in mind

5. Choose the right advertising platform

6. measure your ads’ effectiveness.

B. Inspiring travel advertising examples and templates

A. Steps for The Perfect Advertising Strategy

Advertising takes time, money, as well as other resources, so needless to say, the end goal is to maximize ROI.

The surest way to achieve this is by devising a strategy beforehand, meaning a step-by-step plan to reach the right audience and persuade prospects to choose your travel services over those of your competitors.

On top of giving you a precise course of action, having a strategy also provides a reference to assess your results along the way and re-evaluate the plan if need be.

Here are the key steps you must check to build a strong tourism advertising strategy:

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Create travel ads with seasonality in mind

The rain in Spain stays mainly in the plain . 

Well, not really. It falls along Spain’s northern coast and mountains. But the country has its meteorological particularities, as do all travel destinations .

Tourism is highly dependent on weather conditions. As a general rule, there are three seasons in the travel industry: peak season, shoulder season, and off-season.

Demand usually hits an all-year high in summertime (mid-June through August), known as the peak season or high season.

From April to mid-June and from September to October is the shoulder season, during which people still travel, but not as much as they do during peak season.

All travel businesses experience a decline in sales from November to March during what is known as the off-season.

However, seasonality isn’t necessarily a negative thing for travel marketing as it allows you to have a clear perspective over the following months.

Try to stay mindful of seasonal patterns and trends as you will understand when prospects want to purchase plane tickets, accommodation, or all-inclusive offers to specific destinations. Timing your creative ads and tailoring your messaging according to these seasons might help you influence purchase decisions.

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses:

Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

B. Inspiring Travel Advertising Examples and Templates

On to the part everyone has been waiting for, here are 17 travel ad examples that succeed in capturing audiences’ attention in one way or another:

Expedia: Chase new experiences

Let’s kick things off with an industry giant—Expedia. These two creative ads from the same campaign work so well because they promote experiences tourists can have in Marocco rather than the destination itself.

The font pairing is a match made in heaven, and the copy conveys a powerful message when teamed up with the beautiful scenery photos.

Kayak: Group trip without the drama

This Kayak display ad gets the struggle of planning a trip with a large group of friends. No matter how tight the relationships are, it’s bound to be a bumpy road.

While design-wise, the ad might not be too impressive, the copy makes audiences feel understood, which is why I think it deserves a place on this travel ad examples list.

JetBlue: Stretch your legs, not your wallet

Moving on to a different traveling pain point, we have this witty JetBlue Facebook ad that promotes the airline’s extra option to have up to 7″ more legroom in coach class.

The simple illustrated design is elevated by the ad copy that manages to capture viewers’ attention and say so much with so few words.

As this is one of my favorite travel ads on this list, I couldn’t resist including a second Facebook ad from the same campaign, a video one this time.

Once again, the funny ad copy is the star, suggesting you don’t have to be a billionaire such as the likes of Jeff Bezos to get to space, which is a clever way of saying JetBlue travelers can get more legroom at an affordable price.

Carta Travel: Tailor made travel experiences

Edit this template

Pictures have the power to transport viewers to different locations, so many travel ads use them to do just that. This template is no exception, using a photograph of a beautiful sunset as its main focus.

If you’d like to create similar designs for your business, open this template in Creatopy and customize it with different elements from our extensive library.

Lufthansa: The joy of flying

The view from an airplane window has become representative of traveling. Many people pay extra money to sit in the window seat when flying or rejoice when randomly assigned to it.

The German company Lufthansa chose this specific image to evoke the joy of flying and invite viewers to click this half-page display ad promoting the over 200 worldwide destinations in their portfolio.

Air France: Le Rendez-Vous

This animated Air France display ad compares a trip in business class to an anticipated first date, embodying the french elegance and romantic spirit. Of course, we’d expect nothing less from France’s flag carrier.

The ad is also a lesson in consistency, as the brand’s distinctive personality is instantly recognizable thanks to the blue, white, and red color palette, as well as the emblematic logo.

Tripadvisor & Visit Orlando: Explore Unexpected

The Tripadvisor Facebook ad above encourages users to take a different kind of trip from the comfort of their own home—an interactive voice tour of Orlando.

The different shades of teal used for the ad’s design help it stand out on the Facebook feed, while the choice to use a single font ensures the text’s high readability.

Delta Air Lines: Your ticket to more travels

Delta Air Lines uses footage of an idyllic destination to catch the eye right before inviting users to learn more about the miles reward program through the CTA of this Facebook video ad.

The copy aims to persuade by linking the reward card to states of wonder, serenity, and inspiration, all of which can be achieved through traveling.

Hilton: Where the pets stay

Now, this ad will make a lot of pet owners go aww . I mean, it can’t be just me swooning at the idea of traveling with my cat.

It’s true Hilton is targeting a niche audience with this adorable Facebook ad that announces pets are welcome in their hotels. Still, even travelers outside the ad’s target audience are likely to smile at the cute animal photos and the pet-away wordplay in the copy.

Traveloom: A great stay is a happy memory

Is there a more effective way to advertise for hotels and resorts than by using actual pictures from the location? I don’t think so, as all travelers want to see where they will stay before booking accommodation.

This fully customizable Facebook template can be adjusted for any use case by adding and replacing design elements in Creatopy’s drag and drop editor. 

Hotels.com: Find your perfect somewhere

Hotel.com knows how important compatibility between a tourist and its booked hotel is. So much so that they compare it to that between lovers, stressing the importance of choosing the right hotel.

The hotel description narrated in the first person by the personified boutique hotel immediately draws viewers into this upbeat ad. It is reminiscent of about me sections on match-making websites, further supported by the tagline Find your perfect somewhere , which sounds similar to Find your perfect someone . Overall, a great example of video storytelling.

Airbnb: Turn the world into a field trip

This colorful newsletter ad promotes Airbnb’s Field Trips, a collection of online experiences from around the world targeted at kids. 

This time around, the visual part outshines the ad copy, as the bright-colored background catches the eye instantly, and the exciting collage image prompts viewers to click the CTA button that invites them to Explore Field Trips .

Vacasa: Make check-in a breeze

The vacation rental company Vacasa aims to increase app installs with this clean and sharp-looking newsletter ad that promises a stress-free trip experience where travelers needn’t worry about aspects like hotel check-in, home entry codes, or wi-fi connection.

Viewers get a glimpse of how the app looks thanks to two mobile phone screens placed on a color block backdrop, which is a great selling point.

Visit Greece: All you want is Greece

The classic problem and solution approach works here because the ad’s characters are so relatable that viewers can easily identify with them. 

Wrapping It Up

As seen from the strategy tips and ad examples in this article, understanding and connecting with the customer is key in the travel industry. 

Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

Let us know what you found most helpful, and feel free to share your own travel advertising tips in the comment section below.

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The Ultimate Playbook for Travel Advertising: Taboola’s Data-Backed Creative Strategies and Recommendations

The  global tourism industry grew by over 40%  in 2022 after steep drops in 2020 and 2021. And it’s expected to rise another 14% in 2023, reaching nearly $2.29 trillion.

Now, how can advertisers take advantage of this travel boom and increase revenue? By reaching consumers with optimized campaigns that speak to their needs and wanderlust.

That’s where the  Taboola Creative Playbook: Travel  comes in — built just for advertisers of booking sites, airlines, hotels, tourism boards, and travel products.

The Taboola Creative Shop  — a global team of experts and strategists — pulled readership trends, insights, and engagement data from our network of over 9,000 premium publisher properties and 5.6 billion travel pageviews. And they compiled it all into the ultimate creative guide for travel marketers.

Download Taboola's Travel Creative Playbook

Here’s just some of what they found:

• Convey ease and inspiration for travel.  Use your ads to share how your product or services can make the travel experience easier and more convenient, and share tips and offers for specific trips.
• Write first-person headlines.  Craft ad titles written from the perspective of a real traveler, often in the form of a review.
• Use Dynamic Keyword Insertion (DKI) to increase clicks.  DKI automatically customizes ad copy  to each user based on specifics like their location or device. For example, you can use DKI to personalize headlines like “People in [Los Angeles] Love These Weekend Travel Tips.”
• Include suggested calls to action (CTAs).  Taboola recommends travel advertisers use CTAs like “Book Now,” “Get Offer,” and “Read More” to drive ad clicks.
• Make it all-inclusive.  Put pricing and saving opportunities front-and-center by highlighting actual travel costs, savings opportunities, and added benefits. For example: “These Affordable All-Inclusives Are Under $400 Plus Bonus Perks.”
• Add visuals and social proof to your landing pages.  Improve on-page engagement with moving images, GIFs, and videos. Also, add testimonials and featured press snippets to build trust and credibility.

Ready to help your travel ad campaigns take flight with data-backed strategies for enhanced performance? Download the  Taboola Creative Playbook: Travel to learn more.

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Tourism Advertisement | Why Is It Important And Examples

Last updated on: April 11, 2024

Tourism is a steadily growing industry in India, with ever increasing competition. According to IBEF (India Brand Equity Foundation), in 2028 the Indian Tourism and Hospitality is expected to earn $ 50.9 billion as visitor exports compared with $ 28.9 billion in 2018.

This means a growth of over $2 billion per year, and from this data it is clear that tourism is a fast-growing industry in the country.

As such, if you are involved in tourism business of any kind, be it a travel agency or a food and beverages establishment, you should expect an intense competition in the coming years.

The first step towards tackling such competition would be to get your marketing right, for no matter how good your services are, unless people know about them, there is nothing to stop them from choosing your competitors over you. And judging by the above stated data, there is going to be no shortage of them in the next five years.

Here are three quick and comprehensive tips for tourism advertisement:

1.   Enlist on Rating Websites : Today, most people check the online ratings before making a booking. Rating websites help market your brand by way of social proof by enabling you to borrow the goodwill of the well-established website.

Having your enterprise enlisted on a website like Expedia or TripAdvisor is a discreet yet very powerful type of tourism advertisement and prospects are far more likely to respond to your call to action if they have previously found you on a list on a popular ratings website. 

2. Have a Strong Social Media Presence : Digital marketing is an unavoidable part of any business’s marketing mix today. Imagine you are about to book a hotel you’ve never been to before and decide to check it out on Instagram and don’t find it there.

What are the odds you would still go ahead with the booking versus you start looking for other options? Exactly.

In 2022, putting out a stellar tourism advertisement is just not enough; if you don’t exist on social media, it’s like you don’t exist at all.

Other than providing a platform to advertise your services and special offers and so on, in the digital age of today, having an active social media presence gives your enterprise a mainstream and reliable appearance, which can really help you get new clients.

3.     Advertise in Newspapers : Tourists like to feel they are in safe hands when they venture out into the unknown. When they go looking for a hotel or a travel agency, they are not just looking to avail the services of the enterprise, but want to be connected to a reliable organisation so that they have someone to turn to in a land of strangers.

It’s about providing them a safe space in an unfamiliar place so that they can feel secure and freely enjoy the experience without having to worry about unforeseeable eventualities.

Newspapers are the most widely trusted of all media in the country and putting out your advertisements in them lends a quality of authenticity to your ads. Especially if you are an SME, newspaper advertising , with its widely flexible rates, is a particularly good option for you. The country abounds in newspaper publications in various languages, and you are sure to find one that suits your budget and other requirements.

 Although essential, these tips are by no means the end all be all of tourism advertisement . There is much more to it than can be put in three quick points; like any other industry, tourism comes with its own sets of subtle complexities and nuances, and so does any tourism advertisement .

Read on for a more descriptive and in-depth discussion/exposition about the challenges of tourism advertisements and simple yet efficient ways to tackle them.

Table of Contents

Optimal Tourism Ads

A peculiar problem advertisers might run into is that some of the techniques that work perfectly well for other industries might actually backfire for tourism ads .

For instance, the tried and tested advertising formula that essentially says ”everybody’s doing it, don’t be the one to miss out!” doesn’t work for many sectors of the tourism industry.

Used in an advertisement for a ski resort, restaurant/bar, or an amusement park, it may drive away prospects who presume the place is going to be over crowded. Similarly, the potential customers of a hotel, during peak season, might be driven away by the idea of possibly having to wait for the previous occupants of their room to clear out.

So, you need to beware of indiscriminately using general advertising strategies for your tourism ads and be conscious of the oddities and specific demands of your industry.

While formulating the ad, you need to keep in view the oddities of the industry and not fall into the error of taking a generalised approach with your tourism ads . This becomes even more important if your particular sector is subject to seasonality.

For instance, the ads of a travel service primarily catering to pilgrims (like Sri Amar Naath Yaatra) or a ski resort, would have to be customised differently for the peak and the lean season every year.

This is yet another reason why you might need to be extra careful with taking general advertising advice for tourism ads. Not only in terms of the message of the ad but also the medium and format of it.

However, unless it aligns with your particular advertising goals, the medium is generally not a matter of much consideration for tourism ads . They allow for a great scope for creativity, and all kinds of media from lifestyle magazines to digital marketing of different kinds are perfectly suitable for them.

Another factor that makes tourism ads somewhat exacting is the restricted demographic they target. On top of other things, advertisers also need to consider that tourism ads are supposed to be predominantly aimed at:

• People with a relatively high disposable income.
• Groups of people like a family, friends, colleagues or a couple, rather than individuals.

However, although at first glance it may look like a limitation, actually, it only gives you a more precise idea of your target audience. All you need to turn this seeming downside to your advantage is to simply keep this demographic in mind while designing your ad.

Your ad may, for instance, play on the idea of shared experience or creating memories, and showcase a family or a group of friends having the time of their lives in the destination of their dreams, courtesy: your enterprise.

Tourism Advertisement Examples

One can find numerous tourism advertisement examples on Indian television. Among them, the most memorable ones are listed below.

Khushboo Gujarat Ki   (Gujarat Tourism)

Jaane kya dikh jaye ( rajasthan tourism).

The Heart of Incredible India ( Madhya Pradesh Tourism)

God’s Own Country (Kerala Tourism)

Kahin Chhut Na Jaye Chhath ( Bihar Tourism)

Paradise Unexplored ( North East Tourism )

Where Time Stands Still ( Jammu And Kashmir Tourism )

Tourism Advertisement in India

Television has been the most popular medium for tourism advertisement in India and the ‘Incredible India’ campaign has been the greatest tourism advertisement campaign in the country till date.

India has a very rich cultural heritage with great diversity, which makes the country a great attraction for tourists, both domestic and inbound. The landscape of the country, from Kashmir to Kanyakumari, is spotted with all kinds of tourist destinations from snow-capped mountains to serene sand deserts and tropical forests.

Apart from cultural and eco- tourism, India with its great ancient religious heritage, is a very important destination for religious and spiritual tourism as well. 

As such, it is no wonder that tourism is emerging as a major industry and tourism related businesses, big and small, are springing up all over the country.

With the improvement in airport infrastructure and the widespread digitalisation of the processes involved in the planning and booking of journeys, the tourism industry in the country is growing every day, and quite rapidly.

TV channels have also been running tourism advertisements for several states like Gujarat, Bihar, Rajasthan, Assam, Madhya Pradesh, Kerala and Karnataka; often with nation-wide famous celebrities like Amitaabh Bachchan and Virat Kohli as ambassadors.

Atithi Devo Bhava and Incredible India are the most popular tourism advertisement slogans for the tourism advertisements inviting inbound tourists to the country.

Best Tourism Advertising Agency

The Media Ant is a renowned media buying company that can help you plan and carry out your very best tourism advertising campaign till date. 

We provide guidance for advertising in a multitude of sectors and tourism is only one of them. Our dedicated team is always there to help with any queries you may have about the process of media buying.

Although it is not exclusively dedicated to tourism advertising, The Media Ant can help you plan, execute and monitor your tourism ad campaign seamlessly at generous rates. On our website you can find discounted rates for various media options, both traditional and non traditional. 

You can book ads in newspapers , magazines , radio , television , hoardings , and also various different kinds of digital media like OOT platforms, Google ads, Influencer marketing and so on.

Fill the form below to know more.

FAQs Related to Tourism Advertisement

How to market your tourism business.

The answer to how to market your tourism business is more or less the same as that to the question of how to market any business. The best practices of marketing that hold for most service based industries also hold for tourism advertising.  Having said that, here are some suggestions if you are wondering how to market your tourism business.  1. Play on the themes like ‘’ you only live once ‘’ and ‘’creating memories’’ in your ads.  2. Tie up with travel vloggers by way of affiliate and influencer marketing.  3. Use content marketing to build an industry expert online persona through educational blogs. 4. Frame the message of your ad to make the tourist destination look one with your enterprise. For example, ‘’Explore the Mughal Gardens of Kashmir with Rehbar Tour And Travels.’’ 5. Capitalise on the popularity of social media and make use of the feature of reels.  6. Strike a  balance between traditional and non traditional media in your marketing mix.

How do you make a Tourism Advertisement?

Define Your Unique Selling Points: Identify the distinctive features, attractions, and experiences that make your destination appealing to travelers.

Create Compelling Visuals: Use high-quality photos and videos that showcase the beauty and excitement of your destination, capturing attention and sparking interest.

Craft Persuasive Messaging: Develop clear and persuasive copy that communicates the benefits of visiting your destination, addressing the desires and needs of your target audience.

Choose the Right Channels: Select the most effective advertising channels based on your target demographic, whether it’s social media platforms, travel websites, print publications, or television.

Include a Strong Call-to-Action: Encourage viewers to take action by including a clear call-to-action that prompts them to learn more, book a trip, or engage further with your destination.

What is Marketing in the Tourism Indus try?

Now, what is marketing in the tourism industry ? Well, it is basically highlighting the attractions of a tourist destination and prompting people to avail your services to enjoy them.

If you own a tourism related business that has limited itself  to certain marketing practices in the past, now would be a good time to upgrade your advertising. You would be well advised to broaden the scope of your marketing and extend your ads out of the traditional forms of marketing and include innovative modes of advertising in your marketing mix.

Advertisements are crucial for generating brand awareness and driving sales for any industry, and tourism advertisements are no exception. No matter how good your products and services are, unless you don’t advertise them properly, you cannot expect people to be drawn to your brand. 

How Important is Advertising to Tourism?

Advertising is very important to any industry and tourism is no exception. As the old adage goes, out of sight, out of mind. 

You can have the best product and services in the world but as long as you don’t advertise them well, it’s almost impossible to convince prospects to try them out without advertising.

In 2024, advertising continues to be paramount to the success of tourism, serving as a linchpin for destinations navigating a post-pandemic landscape. With travel preferences and behaviors evolving rapidly, targeted and engaging advertisements play a crucial role in capturing the attention of travelers, inspiring them to explore new destinations, and fostering confidence in their travel decisions. In an increasingly competitive market, strategic advertising efforts help destinations stand out, differentiate themselves, and remain top-of-mind among travelers seeking authentic and memorable experiences.

Your ads need to stand apart now more than ever as everybody is aggressively advertising to make up for the losses incurred in the tourism industry during the two years of the pandemic. 

What is the best form of Advertisement when it comes to Tourism?

When it comes to tourism, social media stands out as the ultimate advertisement platform, offering unparalleled visual storytelling and targeted engagement. With its vast reach and ability to showcase captivating imagery and videos, social media platforms like Instagram, Facebook, and Pinterest allow destinations to entice travelers with stunning landscapes, vibrant cultures, and immersive experiences.

Through precise targeting options and direct interaction with potential visitors, destinations can tailor their advertisements to specific demographics and preferences, fostering genuine connections and inspiring travel aspirations.

Leveraging user-generated content, influencer partnerships, and analytics insights, social media enables destinations to amplify their message, generate buzz, and drive bookings seamlessly, making it the most effective and versatile form of advertisement for tourism in today’s digital age.

You may also like:

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Travel Ads: Strategies, Tips, and Tools For Maximum Impact

• Home / Ads Idea / Travel Ads: Strategies,…

Whether you’re promoting exotic getaways, cozy cottages, or thrilling excursions, the power of a well-crafted travel ad cannot be underestimated.

Travel advertising isn’t just about showcasing beautiful destinations—it’s about crafting narratives that awaken wanderlust and inspire action.

If you’re a travel industry professional seeking to boost bookings, a content creator aiming to reach a wider audience, or simply an enthusiast, this blog is your gateway to elevating your travel ads game.

Fasten your virtual seatbelts and let’s embark on the journey of decoding the art and science of travel ads.

Hit ‘Play’ Button & Tune Into The Blog!

 the power of travel ads.

Travel advertisements are an integral part of the marketing strategy for travel agencies. They serve as a gateway to enticing travelers with exotic destinations, unforgettable experiences, and unbeatable deals. Let’s explore how these ads can transform your business:

Captivating Visuals

Travel ads are all about visuals. To ignite the wanderlust in potential travelers, use high-quality images and videos that showcase the beauty and uniqueness of the destinations you offer. A picture is worth a thousand words, and in the case of traveling ads, it can be worth a thousand bookings.

Targeted Audiences

One of the key advantages of digital advertising is the ability to target specific audiences. Travel agencies can narrow down their ad reach to demographics, interests, and behaviors that are most likely to convert into bookings. This precision ensures that your ad budget is spent effectively.

Engaging Ad Copy

While visuals are paramount, don’t underestimate the power of compelling ad copy. Craft a message that resonates with your target audience. Highlight the experiences, adventures, and memories that travelers can create by choosing your services.

Facebook Travel Ads: A Game-Changer

Facebook travel ads have emerged as a game-changer in the world of travel advertising. Counting an impressive 2.8 billion monthly active users, Facebook provides a massive audience pool for travel agencies to tap into. Here’s why you should consider FB travel advertisements:

Facebook’s extensive user base means that you can reach potential travelers across the globe. Whether your agency specializes in exotic getaways or budget-friendly trips, there’s an audience on Facebook for every niche.

Detailed Targeting

Facebook offers unparalleled targeting options. You can narrow down your audience based on factors such as location, age, interests, travel history, and more. This ensures that your ads are shown to the most relevant users.

Interactive Ad Formats

Facebook offers various ad formats, including carousel ads, video ads, and slideshow ads.

These interactive formats allow you to showcase multiple destinations, highlight customer testimonials, and create immersive experiences that resonate with viewers.

Remarketing Opportunities

With Facebook Pixel, you can track user interactions with your website and create custom audiences for retargeting. If someone showed interest in a specific destination but didn’t book, you can re-engage them with tailored ads.

Though Facebook serves as a great juncture for marketers to drive potential customers, running a successful ad campaign demands accurate research.  Observing, planning, and implementing might consume a lot of your crucial time.

Then how can you make this procedure shorter yet effective?

Let’s have a look!

Utilize Facebook Ads Spy Tool

To stay ahead in the competitive world of digital marketing, it’s crucial to have insights into your competitors’ strategies.

This is where the Facebook ads spy tool comes into play. These tools allow you to peek behind the curtain and uncover the strategies that successful travel agencies are using. One such tool is PowerAdSpy.

PowerAdSpy is a powerful and user-friendly tool designed to help marketers spy on their competitors’ Facebook travel ads and many more. Here’s how it can benefit your travel agency:

Comprehensive Ad Inspiration:

Competitor analysis:, advanced search filters:, ad creatives and copy:, ad targeting details:, ad performance analytics:.

Incorporating PowerAdSpy into your advertising has the potential to revolutionize your approach. It empowers you to maintain a competitive edge, make data-driven decisions, and create more effective and captivating Facebook ad campaigns.

Craft Effective Travel Ads

Now that you’re equipped with knowledge about travel advertisements and the tools to spy on your competition, let’s delve into some tips for crafting effective travel advertisements:

Storytelling

People don’t just buy vacations; they buy experiences. Use storytelling to transport your audience to the destination you’re promoting. Share the journey of travelers who have had transformative experiences with your agency.

Call to Action (CTA)

A compelling CTA can make all the difference. Encourage users to take action by booking, signing up for a newsletter, or requesting more information. Use action-oriented phrases like “Book Now” or “Discover Paradise.”

Social Proof

Leverage the power of social proof by showcasing customer reviews and testimonials. Real-life experiences from satisfied customers can build trust and credibility.

Mobile Optimization

Ensure that your travel ads are optimized for mobile devices. Many travelers browse and book trips on their smartphones, so your ads should be visually appealing and easy to navigate on smaller screens.

The Ads You Can Not See: 10 Best Native Advertising Examples Digital Advertising 101: A Crash Course for Beginners 7 Unbeatable Facebook Advertising Tips For Your Business

Measure Success and Iterating

Creating successful travel advertisements is an ongoing process that requires careful monitoring and constant refinement. To ensure that your travel ad campaigns are achieving their desired outcomes, it’s crucial to track their performance and make adjustments based on the data you collect.

Here are some key performance indicators (KPIs) to keep a close eye on:

Click-through Rate (CTR):

Conversion rate:, return on ad spend (roas):, cost per conversion:, ad engagement metrics:.

These include metrics like likes, shares, comments, and video views. Engagement metrics provide insights into how well your ad resonates with your audience.

High engagement indicates that your ad is creating a connection with viewers, while low engagement may necessitate adjustments to your ad content. By regularly analyzing these KPIs, you gain valuable insights into your travel ad campaigns’ performance.

Identify Strong and Weak Points:

A/b testing:, budget allocation:, audience refinement:, ad content optimization:, seasonal adjustments:.

Travel ads have the potential to transform your travel agency ad marketing efforts and connect you with eager travelers seeking their next adventure.

FB travel advertisements, with their extensive reach and targeting options, are a powerful avenue to explore. And, with tools like PowerAdSpy, you can gain a competitive edge by uncovering the strategies of your competitors.

Remember, the key to success lies in captivating visuals, targeted messaging, and continuous optimization. Start your journey towards successful travel advertising today, and let the world discover the wonders you have to offer.

9 QnA You Need to Know About Google Maps Ads

Previous post, an ultimate guide to google ads assets: 2023, recent posts.

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5 Best Travel Facebook Ad Examples (And What Works)

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As you probably already know, social media works really in the travel industry. As the largest social advertising platform with a reach of over 2 billion monthly active users, Facebook should be forming an integral part of your social advertising strategy.

Facebook's advertising platform is really intuitive which makes setting up an ad fairly easy, even for a first timer. However, getting an ad to perform according to your desired outcomes is a much greater challenge. In this post, we will take a look at a few Facebook ad examples for travel companies and highlight the key attributes that made them a success.

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5 Successful Travel Company Facebook Ad Examples

The first of our travel Facebook ad examples is TourRadar , a well-known online travel marketplace that specializes in multi-day tour group offerings. To boost conversions on their website they set up a campaign using Facebook travel ads and destination ads.

Results they achieved

The campaign was a great success, and over a twelve-month period they doubled their conversion rate and halved their cost per booking. Additionally, they reached over 1.2 million people with relevant ads every month.

Ad format used

How did they do it? They used carousel ads which provided tour headlines, gave prices, showed destination images, mentioned discounts, and had a call to action to showcase their tours to interested travelers who had browsed online but not booked.

To pack more punch, they also set up destination ads which used relevant images and product information to target people who had shown interest online in a destination. The goal here was to entice them to visit the TourRadar website. These ads were also directed to people who had viewed specific tours on their own website.

TourRadar targeted travelers who had already shown interest in a particular tour or destination with key information curated into one visually appealing ad. As a result of using their own first party data which they passed onto Facebook, they were able to fulfill the objectives of the campaign.

Trentino Marketing

Next on our list of success stories is Trentino Marketing . This public tourist board wanted to develop tourism in the very scenic Trentino in Italy. We’ve included them as one of our Facebook ad examples to show how they managed to raise awareness and reach new markets for the destination.

Campaign results

Their four-month Facebook advertising campaign saw a 4.2X year-on-year increase in holiday offers viewed, resulted in an 18.4% increase in organic search traffic on brand keywords after the campaign, and reached 13 million people across Europe and the US in that timeframe. Additionally, 1.5 million people viewed their videos adverts in full, indicating their relevance to the target group.

How did they do it

All of this was achieved using canvas with video ads and the carousel format. Canvas is an interactive media experience ad which encourages viewers to interact with it by swiping and clicking around to see it.

To kick off the campaign and grab travelers attention, Trentino used short eye-catching videos which encapsulated the scenery of the destination.

Next, they progressed to retargeting carousel ads to travelers who had either watched the video for a certain amount of time or who had clicked through to their website. These ads showcased the four different types of holidays travelers could to choose from.

Lastly, they set up five different travel Facebook ad examples in three different languages to take the final step and push conversions.

Ultimately the combination of ad formats captured travelers attention and drove people to the Trentino Marketing website. Furthermore, they helped raise the visibility of both the company as well as the destination on search engines.

Meliá Hotels International

As one of the best Facebook ad examples showcasing how dynamic ads for travel can be successfully used to target a broad audience and find new customers, we have selected  Melia Hotels International success story.

Their success story

The Spanish Hotel chain wanted to target new customers in the UK and drive down the cost per booking compared to their previous UK ad campaigns.

This time they managed to secure a 3.2X lower cost per booking, as well as a 2.8X higher return on ad spend compared to previous campaigns.

Ad solution

Melia Hotels had previously used dynamic ads for travel and been successful with it. However, they wanted to find a way to continuously draw-in new customers from around the world. This led them to try out the ad format using a broad audience target.

They ran their dynamic ads for travel with a broad audience target for one month and delivered them to people in the UK who had travel plans to a specific destination. The ads were customized to each individual, displaying a hotel in a specific destination that was likely to suit their needs.

Why they were a hit

After the trial run had achieved impressive results, Melia setup similar campaigns to run for all of its’ global markets. The very relevant and personally tailored experience that these Facebook ad examples delivered to their target audience made the campaign a huge success for the company.

Now we will take a look at an example of how Facebook ads for travel companies generated interest in El Al's flight fares and improved their click-through rate over a period of five months.

Campaign goals

The Israeli airline wanted to promote special fares and new routes, as well as increase flight searches on its’ website. Ultimately they achieved 5X more flight searches, had a 25% higher click-through rate, and 50% lower cost per flight search than previous campaigns using Facebook ad examples.

Products used

Using Facebook ads for retargeting with a website conversion ad objective, Fialkov Digital put together a campaign that saw El Al retarget travelers who had browsed flights within the last 21 days but not yet booked. The campaign featured ads showing the exact routes people had searched, and appeared across Facebook and Instagram. Additionally, they linked to flight auction site bid2fly to give travelers an even more attractive incentive to book.

Winning all the way

Because the Facebook pixel gives you the power to target a highly relevant audience, El Al was able to match their product with interested travelers. With a prominent CTA, their click-through rate shot up and their website views increased greatly.

Travel Department

To end off our list of Facebook ad examples that travel companies have successfully used to promote their business, we will examine a case study on Travel Department . This holiday company wanted to try out a new way of advertising, as well as boost awareness and sales.

Results of their campaign

They too worked with an agency, Wolfgang Digital. A three-phase campaign was put together and run for three months. Their video ads saw a 27X return on spend, the dynamic and slideshow ads saw a 30X return, while the dynamic ads saw a 131X return.

Formats used

To start with, they used video ads to showcase the stunning destinations and describe their expert services.

In the second phase, they retargeted carousel and slideshow ads to people who had interacted with videos from phase one of the campaign. Carousel ads allowed them to showcase up to ten destinations in one space, and the slideshow ads have almost the same effect of video ads without the related costs.

In the final phase, they used dynamic ads with the Facebook pixel to retarget travelers who had viewed products on the site or added to their basket without completing checkout.

The end story

Again, the various ad formats provided Travel Department with the opportunity to reach a wide audience. They were then able to narrow their audience down to those who expressed interest in their product and successfully target them with relevant ads.

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10 best travel ads that will make you book your next vacation in seconds

November 10, 2023

As the world recovers from the pandemic, travelers are keener than ever to find their next vacation spot. And the companies’ and countries’ tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

To show you some of the true gems in travel advertising, we’ve put together a list of the 10 best travel marketing campaigns that will make you want to book your next holiday ASAP. Plus, a little background on tourism marketing.

So let’s dig in!

What is tourism marketing?

Tourism marketing refers to strategically promoting travel destinations, attractions, and services to potential visitors. As part of tourism marketing, companies from the various aspects of the tourism industry develop targeted marketing campaigns on various channels to spread compelling messages to attract tourists.

Each tourism campaign aims to increase awareness, generate interest, and ultimately drive visits from local and international visitors.

10 best tourism marketing campaigns

Here are the ten best tourism campaigns and ads:

1. Switzerland – Yodel Ay Hee Hoo

Is there a better way to promote the countryside than by inviting various people from a train station to spontaneously take a day off from work and enjoy the beautiful and peaceful Alps?

That’s exactly what the Switzerland tourist office did in one of their endearing tourism campaigns and sent the important message of how often we forget to take a step back to relax from our busy daily schedules. 

The creators made the travel ad even more authentic by live streaming from the Alps, with an elderly man inviting everyone from the Zurich train station to come join him. 

Intending to inspire travelers, this innovative approach caught daily commuters off guard and made them question whether to take a free daily ticket to the Alps or to continue their regular trip to work. 

2. Travel Oregon – Only Slightly Exaggerated 

Whether you’re watching an ad for the latest toothpaste or a fantastic new trip destination, they all have one thing in common – they exaggerate how great they are. 

Travel Oregon used this common motive in their “Only Slightly Exaggerated” tourism campaign to paint Oregon as a unique, dreamy, cartoon-like destination. 

The ad shows that Oregon mountains are more magical than anywhere else, rivers hide secrets never seen, and the streets offer entertainment like nowhere else. Just like in your childhood dreams! 

3. Iceland – OutHorse Your Emails

Being able to disconnect from work when on vacation is something that many of us struggle with these days. Luckily, Iceland found a perfect solution for the problem – outsourcing your emails to Icelandic horses. All you have to do for that is come to Iceland, and the rest will be taken care of.

This quirky ad is an amazing example of how creative and funny countries can get in attracting new tourists. 

4. Sweden – Spellbound

Have you heard of Dark Tourism? If you’re a fan of horror stories and mystic movies, then you certainly did! And you’ll absolutely love what Visit Sweden released this year as an attempt to attract a specific target audience with their unique tourist marketing campaign.

Their Spellbound campaign invites mystique lovers to Sweden to explore beautiful nature while enjoying the unique experience of listening to a chilling audio story. The campaign was set up so that a Spotify playlist would only become available to visitors once they came to a specific location. 

This way, they had to visit the location to get the unforgettable and scary experience. Who would’ve thought that horror stories could be such a great way to advertise a country?

5. Tourism Ireland – What Fills Your Heart?

You can never go wrong with a heartwarming tourist marketing campaign that celebrates good spirits, brings nostalgia, and connects people to the nature and the culture of one place. Tourism Ireland managed to do all that in one of their recent campaigns titled “What Fills Your Heart?”

In a series of ads with famous Irish actresses in the main roles, including Derry Girls and Sharon Horgan , the Irish tourist board told the story of Irish history, culture, and customs. 

Source: youtube.com

6. Vienna – What Does A Belly Do In Vienna?

There is no better place for a hungry and heartbroken belly to indulge in life’s beauties than Vienna. That’s the story Vienna’s tourist board told in their highly creative and surrealistic short film. 

As the belly walks through the streets of Vienna, trying to forget his dear human who didn’t treat him well, we get a glimpse of what tourists can see and enjoy during their next visit to the city. 

The creator’s unique approach to promoting Austria’s capital wins the creativity award and is an excellent magnet for new tourists. 

7. Only in Scotland – Why Scotland Needs You

During the COVID-19 pandemic, many countries struggled to attract tourists. People were concerned about their safety and if the location could provide memorable experiences despite numerous restrictions. 

At that time, Scotland released a beautiful ad showing why Scotland needs people while showing tourists why they’re the ones who actually need a holiday in this astonishing place. The ad is in the spirit of hope, serenity, and relaxation – everything people needed during the pandemic. 

8. KLM – Live Hologram Bar

Imagine spending hours at the airport talking to almost anyone in the world. You could learn about different cultures, what to visit in your next destination, or chat to make the time go by faster. 

In their 2019 marketing campaign, KLM placed hologram bars in airports around the world and allowed travelers from different parts of the world to connect and exchange their stories. Not a bad way to spend your time waiting for your next plane. 

9. Croatia Full of Life – Ode To Joy

What is a summer vacation in Croatia other than your own yearly ode to joy? 

This famous symbolic motif is what Croatian Tourist Board chose for the promotional campaign in 2012, and earned a prestigious travel industry ‘Oscars’ award, ‘Das Goldene Stadttor,’ at the International Tourism Film Festival. 

Beethoven’s inspiring music narrative, led by cellist Ana Rucner carries the video highlighting the rich cultural, historical, and natural heritage of Croatia as well as many Croatian beauties. 

10. Chicago Not in Chicago

In 2022, Mayor Lori E. Lightfoot announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired many other iconic cities worldwide. 

This creative campaign featured city tour buses across major US cities where people got a tour of Chicago instead of the city they were visiting. And by first confusing and then entertaining the visitors, the campaign sent a powerful message that every city has a story – a Chicago story. 

Final thoughts

When it comes to travel marketing campaigns, the sky’s the limit. Countries and companies can use many different sources of inspiration to tell unique stories about a location or a travel service. 

And these travel marketing campaigns are a great example of how creativity combined with emotional appeal is a recipe for success. The only question remains: “In which of these locations did you book your next vacation?”

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The Complete Guide to Online Advertising for Tour Operators

Table of Content

Search engine marketing (sem), social media marketing, metasearch engine marketing, measure, measure, measure.

The tourism industry is massive  (valued at $8.27 trillion in 2017) and it is expected to grow at a higher rate in coming years. In order to participate in this growth as a tour operator, you need to join the “modern” tour advertising school of thought.

That’s right. Your customers are no longer in the 90s but 2021. You need to meet them where they are today: online. That means on search engines, social media, and travel sites like TripAdvisor.

This article will go over how to find your customers online and how to advertise your tours to them effectively; using channels like Google, Facebook and TripAdvisor, among others.

Let’s first start by breaking up the relevant online advertising channels by medium. We will break them up into three categories: Search Engine Marketing, Social Media Marketing, and Metasearch Engine marketing.

Let’s get to it.

Google Ads (formerly AdWords)

There’s no question that Google is the king of search engines. With over 63,000 searches per second  every day, advertisers have a great opportunity to get their share of visibility in Google’s massive network. Yes, that means you as a tour and activity operator can get your brand out there in front of thousands of eyes each month.

Google Ads gives you the opportunity to display text ads on Google’s search results page as well as their network of search partners. The best way to make the most of this opportunity is to first understand your specific business model inside out.

Here’s how you can understand that, and start creating effective ads on Google Ads:

1. Set Your Goal

Your goal is to first and foremost boost bookings for your tour and activity business, right? Then you need to note that and clearly define it.

Your goal could also be to get more referrals or to increase awareness. Whatever the goal, define it.

2. Figure out a way to measure it

Once you’ve defined your advertising goals, you need to ensure that you’re able to measure them. Otherwise, your marketing efforts would be fruitless.

For example, if your goal is to drive more bookings, you need to ensure that you can measure that goal by using an activity booking software, like Regiondo, that enables Google Ads tracking . You should also add Google Ads conversion tracking codes to thank you pages on your website.

If your goal is to build awareness, you should track that by looking at the volume of users who visit your site, visit specific pages, or an increase in email subscribers during your Google Ads campaign period. You can pull up this information in Google Analytics .

So now, you’ve defined your goals and found a way to measure progress towards that goal. You should comfortably be able to state your goal and measurement of that goal in a simple sentence. For example, it could be “Increase bookings and measure that goal with Google Ads conversions.”

3. Set Your Target Audience

You already know who your ideal customers are, right? If not, check out this guide  on how to define your ideal audience. Before you start running campaigns on Google Ads, you should jot down everything you know about your ideal customer so you can accurately target your ads and minimize unnecessary costs.

Ask yourself the following questions:

• Who is most likely to book my tours and activities? Men or women?
• Which age range books more of my tours and activities?
• Has that audience visited my website lately? (You can find out specific demographic data from Google Analytics.)
• Which tours and activities are most likely to be booked by that demographic?

4. Keyword Research

Now that you know your goals; how to measure those goals, and properly defined your target audience; you can now move onto keyword research. Keywords are the words or phrases your audience uses to find your offerings.

An easy way for you to figure this out is to answer the following questions:

• Will your audience easily find you with branded keywords, i.e., your business name or the names of your tours and activities?
• Which terms are your target audience most likely to use to find tours and activities like yours? Perhaps you could ask your customers how they found you online to get more insight into this.
• Which location keywords can you pair with your main keywords to create location-specific keywords?
• Which broad search terms could your audience use to find you? If for example, it’s “activities around me” (a very broad search term), you could pair it with your location for more accurate targeting.
• Which keywords are your competitors bidding on? (You can find this out by googling some keywords and checking which of your competitors show up in ads for those keywords. An alternative is to use SEMrush  to easily obtain that information.)

Once you’ve identified some keywords, you need to filter through and find the best ones by relevance, volume, competition, and cost. You can use SEMrush to do that.

5. Create Your Campaign

How you structure your campaign largely depends on how you answered the questions above. The Google Ads structure isn’t much different from a Facebook Ad in that the highest level is the campaign, where you decide the campaign type, bidding strategy, and campaign budget.

The next level is the Ad Group where you set your targeting, keywords, and cost per click rate.

The last level is where you create the ads and messaging.

Keep the following things in mind when you set up a campaign:

• If you’re bidding on generic or branded keywords, keep them under a separate campaign.
• Break your keywords into categories so you can create Ad Groups for each category. For example, you would want day-to-day consumer bookings under one Ad Group and corporate bookings under another since those two categories require different target audiences.

Each Google Ads campaign requires a daily spend – the amount you want to spend daily. We recommend you set the daily budget based on a multiple of the profit you earn per customer. For example, if the tour you’re advertising goes for $125 (per customer) and your profit is $100 (per customer), you could set your daily budget at $100.

The logic behind this is that if you spend $100 per day on Google Ads and get one customer per day from those ads, you’d break even. If you don’t get at least one new customer per day, you’d lose money meaning Google Ads may not be the best way for you to market your business.

However, you can still choose to set a weekly target of let’s say $200. Make two new customers every week and you’d break even.

7. Create Ads

Before we dive into the next part, let’s talk about why picking the right keywords, URL and creating the right ads can make Google Ads really work for your business.

When a user searches for a tour online, whether it is a generic or specific search term, Google will show them the most relevant ad that contains the information the user is looking for. That greatly increases the chance of a booking, right?

However, in order for Google to serve up the most relevant ad, they rely on the details you submit about your tour and activities. See what we are getting at?

You need to provide thorough and high-quality information about the tours and activities you’re offering so that Google can recognize your offerings as relevant to searches.

Alright, next: creating ads. There are quite a few sections in this area to fill out, including:

• Final URL: The URL the ad will direct users to. Could be your website or a landing page. The URL needs to be clean as it will show up in your ad.
• Headlines: There are 3 fields to populate headlines for an ad. You can use all three or just one (Google adds a “|” character between the headlines)
• Display path: This is where you input the display URL for an ad.
• Descriptions: There are two fields for descriptions. These come below the display URL in the final ad copy. (Don’t worry, you’ll see a preview of your Ad as you populate in fields in Google Ads.) The first description always shows but the second may not due to Google’s character limit of the character constraints of their partners.

Here is how text ads look on the desktop. These are from results that came up when we did a generic search of “tours in Germany”.

Here’s how they look on mobile:

Now, Bing is a smaller search engine than Google, but its market share is growing faster than Google’s . It is the second biggest search engine in the United States, meaning that you’re missing out on a big opportunity if you ditch Bing for Google Ads.

Additionally, there is less competition on Bing Ads and a lower cost per click rate. Translation: you’ll get a higher ad position and a better click-through-rate on Bing Ads. It is relatively cost-effective for tour and activity providers ( check out  their target audiences – 35 percent are planning domestic travel while 14 percent are planning international travel).

If you have already created a Google Ads campaign, you can copy and paste the campaign into Bing Ads in a single click. You’ll just need to tweak a few campaign settings like location targeting, language, negative keywords, automated rules, and CPC (CPA is not available in Bing Ads).

Yup, Bing Ads follows a similar format to Google Ads so we won’t bore you by getting into it.

Here is a preview of desktop and mobile ads for the search term “tours in Germany”.

Desktop version

Mobile version

As you can see, there aren’t any ad results for “tours in Germany”. There’s a big untapped market there that you could take advantage of.

So, Bing or Google Ads?

Yes, Google Ads is the market leader in search but Bing Ads has a lot to offer you as a tour and activity provider.

We recommend using both as they are equally good platforms to market your offerings on. Plus, they are also very similar (once you get a hang of Google Ads, you’d be able to transition to Bing Ads quite easily) so there is no real learning curve when switching between the two.

Use both to reach untapped audiences and get the most bang for your advertising bucks.

Facebook Travel Ads

Did you know that social media advertising accounted for 30 percent of ad spend for travel marketers  in 2018? That number has grown since then as Facebook and Instagram launched Facebook Travel Ads (formerly Facebook Dynamic Ads) to address the specific needs of travel marketers.

Additionally, travelers spend five times more time on Facebook than travel apps, sites, and searches; and 76 percent of Americans use Facebook weekly to spotlight their travel experiences, and ask their friends for travel recommendations. Furthermore, 96 percent of travelers use Instagram to get travel inspiration.

That means that you’re missing out on a massive opportunity if you’re not advertising your tours via Facebook Travel Ads.

How to Create Effective Facebook Travel Ads

Facebook Travel Ads  are different from standard Facebook Ads in that they are designed specifically to help travel companies reach audiences that are most likely to book their offerings.

If you want to run Facebook Travel Ads, you’ll need to set up a Facebook pixel on your site and then upload your trip inventory with all the details to Facebook. (You can actually integrate Facebook pixels in Regiondo .) You can then create a template with ad creatives like images and information you’d like customers to know.

The good thing is that your ads only need to be set up once; the campaign runs at the appropriate time based on factors like your tour inventory and online/offline behaviors of potential customers.

Let’s now move on to factors that impact Facebook Ads and how to get the most out of Facebook Ads.

It’s All About Targeting

As we mentioned earlier when we discussed SEM ads, it is important to have a very clear and specific idea of who you are marketing to. Who is your target audience? What do they like? Where do they live? What do they do professionally? How old are they? What are their hobbies?

It’s important to note that Facebook users have different intent than they do on other channels: they may not be looking to purchase anything, unlike someone who searches for a tour in Google.

For that reason, it’s important to accurately target your Facebook ads to the right audience who are most likely to be interested in your tours and activities. So as a tour and activity company, you’ll want to target people who are interested in travel, in your destination and the type of tour you offer. You’ll also want to target those who have taken trips before, are currently on a trip, or are planning to take one.

Let’s dive into more specific targeting tips for effective Facebook advertising.

1. Target Tourists

The good thing about Facebook is that you can use various demographic, behavioral, and interest-based targeting criteria to hone in on your ideal customers. The most relevant of these targeting options is arguably location.

Facebook offers four different location targeting options. Of those, “People traveling in this location” would be the best option for tour and activity providers. With a good enough budget, you’d be able to reach practically every Facebook user traveling in your city for a few days.

2. Target Families

If you offer “family-friendly” tours, you can easily target them in the Behaviors > Travel > Family Vacations section. To narrow it down further, you can choose to advertise to “Parents with early school-age children (06-08 years)” in the demographics section.

3. Welcome New Visitors to Your City

How about putting out a welcome offer to new visitors? Sounds neat, huh? Ads that offer something for free, be it tips or a free tour manual, perform quite well with a lot of engagement.

4. Target Based on Interests

Now, this is a great idea if you offer specific travel interests. For example, if you specialize in scuba diving activities or adventure travel, you can target those who are traveling to your destination and are interested in scuba diving or adventure travel. You can add as many interests that are pertinent to your company in order to create a highly specific and converting audience.

Remember, you don’t have to stick to a single way of using Facebook Ads. We just provided effective tips you could use but recommend that you try out different strategies to figure out what works best for you. So go ahead and experiment with Facebook Travel Ads or even regular ads. You can boost posts, create new campaigns, target different audiences (even your email list!), and see how it goes.

Tour and activity providers have a massive opportunity this year to make use of the largest social media network in the world to grow their businesses. It’s an untapped market that you can easily tap into (using the tips and strategies above) and make substantial sales.

Check out our complete guide to tour advertising with Facebook .

Pinterest boasts 332 million active monthly users who are looking for new ideas and inspiration, with the focus of the platform being beautiful imagery. How does it pertain to your business though?

Well, 68 percent of Pinterest users  create Boards for places they’d like to visit and even hotels they would like to stay in. What does that mean for you?

A great opportunity to show off your offerings, which could translate into significant sales if you play your cards right. More accurately, if you employ the right advertising strategy for Pinterest.

(If you’re unfamiliar with Pinterest, check out this article .)

Pinterest Ads are relatively easy to execute (in comparison to Google, Bing, and Facebook Ads). Once you create a Pinterest page for your business, you can create several posts (pins) that highlight your tour or activity.

Remember that it’s a visual platform so make sure the photos you post are visually appealing. Once users see your posts, they can save them to their own board or head to your website.

Now, to make your pins more visible, you can promote them via Promoted Pins. Promoted Pins essentially make it easier for users to quickly and easily find you among thousands of Boards.

Pinterest Ads are relatively easy to execute, please refer to Pinterest’s various Ad formats guide  to see your tour advertising options.

YouTube Ads

Oh yes, YouTube Ads. Travel marketers fear them because video is time-consuming and expensive to produce. True, it is expensive, initially, but it pays off as video is the most interactive and engaging medium  for all audience types.

The reason why many brands are now producing videos, hosting, and marketing them on YouTube is the sheer size and power of Youtube as a video social media network. Users watch over 1 billion hours of video daily …yes, 1 BILLION HOURS. Don’t you want your content to be among those views?

Lucky for you, we’ve already created a complete guide to YouTube marketing! Here it is .

TripAdvisor Ads

Google is undeniably the king of search, but TripAdvisor  is the “Google of travel.” Millions of travelers use the site monthly to search and book the best tours and activities in their travel destination. Not to mention that TripAdvisor houses over 700 million user-generated travel reviews.

The appealing thing about TripAdvisor is that it has an easy to use search engine for tours and activities, coupled with a good reputation. Tour and activity operators should take advantage of that by listing and advertising tours and activities to an active and engaged audience.

If you want to create organic search listings, your tour or activity will show up only when a user makes a relevant search query. However, with TripAdvisor Sponsored Placements, you can boost your listing to get higher quality traffic and visibility.

For more on TripAdvisor advertising, please refer to this recent post .

When you start running ads, the first few weeks will primarily revolve around testing and optimizing. You should actually create several a/b tests to see which versions of your ads work best. Google Ads, Bing Ads, and Facebook Ads usually serve the best performing ads based on customer interests, so you should create as many ad variations as you can on those platforms.

You can also a/b test your targeting criteria. For example, you can target people who are about to travel as well as people who are already in your destination. Consider a/b testing different demographics and interests criteria to see which is most effective for your business.

The point is that you have to keep testing, measuring, and optimizing your ads in order to create really effective ones. This is not restricted to ads only, you should also test and tweak your landing pages to ensure that people are getting all the information they need to take the next step: booking with you.

Online advertising channels are great drivers of growth for any business in the travel industry, particularly tour and activity providers. However, your efforts will only bear fruit if you set up advertising campaigns based on your unique business goals and needs.

That is why it is so important to define your advertising goals, target audience, keyword strategy, and messaging before you create your first campaign.

This method will help you determine what you want to achieve and how to go about doing so. It will also help speed up the campaign creation process on all platforms.

This should be an ongoing process – as long as your advertising campaigns are active, you need to test, measure, and optimize.

Ready to dive in? Go for it! Online marketing is where it’s at in 2021.

You might also like:

• How to Market a Tour Company for Free: 7 Big Platforms You Should be on
• 10 Ways to Promote Your Tours for Maximum Sales
• 8 Underestimated Tactics for Successful Tour Marketing
• Marketing Mix for Tour and Activity Operators

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We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

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As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

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Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

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TravelAds Sponsored Listings

In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

• Boost room bookings.
• Drive incremental revenue and profitability.
• Reach the right travelers.
• Control your cost-per-click and daily spend.
• Create customized copy and images.

Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

• Boost your visibility in search results.
• Scale up or down as needed with an easy-to-use platform in Partner Central.
• Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

• Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
• Easy and simple: We secure similar strategic partners for you.
• Stretch your marketing budget.

Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

• Create videos that tell your brand’s story in a unique and unforgettable way.
• Use emerging technology to stand out.
• Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

• Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
• Design ads that seamlessly integrate across all our sites.
• Choose from a range of media options that work for advertisers of any size, budget, and business goal.
• Create branded ads for mobile or email.
• Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.

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We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

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Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

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The Path to Purchase

New research to help you understand how travelers search, plan, and book travel.

Travel Insights report

Our exclusive first-party data and research provides you with actionable insights.

TravelAds guide

Find out how to reach the right travelers and maximize results with TravelAds targeting and bidding tools.

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Category: Travel

Date: August 18, 2023

Innovative Travel Marketing Campaigns From Around The World

Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers. With numerous travel agencies, airlines, and hotels in line, there is fierce competition for brand awareness.

A lot of travel marketing campaigns try hard to capture the curiosity of travelers, but fall flat. So, our expert digital marketers at ColorWhistle wanted to give you a little inspiration for your own travel and tourism marketing in 2023 and beyond.

From social media, video content, display, we searched for some of the most compelling travel marketing campaigns that inspired people to go on their next travel adventure.

Here’s a roundup of some of the most famous travel and tourism marketing campaigns you should check out.

Best Travel Marketing Campaigns From Around The World

We have segregated all the travel marketing campaigns into social media, video content and display ads. This will help you to frame a multi-channel strategy.

14 Best Examples of Travel Video Marketing Campaigns

Here are some of the most innovative travel videos.

1. KLM – Live Hologram Bar

KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.

2. Turkish Airlines – The Journey

Turkish Airlines released a short film called ‘The Journey’ where 90% of the film was airplanes and scenery. This short film has done a brilliant job promoting the airline and the destinations.

3. Iceland – Explore the a-ö of Iceland

The A-Ö of Iceland, a marketing campaign uses Icelandic alphabet to increase awareness of Iceland as a good place to visit; a great place to do business; and a place that provides great food and experience.

4. Cheapflights – Drag, Drop and Go

Cheapflights and agency Uncle Grey designed an ad banner that appeared on articles about sports, art, music events and relevant publications. The user had to simply drag the article image into the Cheapflights banner and it will instantly find the best tickets. Rather than focusing on destinations, it promoted experiences that people were already interested in.

5. Van Gogh’s Bedroom – Let Yourself In

To promote the Art Institute of Chicago’s 2016 van Gogh exhibit, Leo Burnett built Van Gogh’s Bedroom and listed it on Airbnb as a place for people to stay for a night. The campaign was a tremendous success.

6. Switzerland – Yodel Ay Hee Hoo

This ad campaign encouraged busy city people to visit the countryside. A live video feed was placed in the train station where a man was sharing information about his village and even printed train tickets in real-time.

7. Tourism Ireland – Fill your Heart

Tourism Ireland asked a married couple to wear a custom-made technology which had head-mounted cameras during their holiday in Ireland. The technology tracked their response to various experiences. They wanted to use this data to show the ‘heart-filling’ effect that Ireland has on visitors. This campaign has combined storytelling with technology.

8. Airbnb – Let’s Keep Travelling Forward

Geo-politically, 2018 was not a good year. When Donald Trump imposed a travel ban during that year, Airbnb immediately released a video highlighting the brand’s belief – “to limit travel is to turn back progress.” This campaign helped to voice the brand’s message to the world while staying relevant.

9. Hong Kong Tourism Board – VR Time Travel

When the Hong Kong tourism board launched a VR time travel experience with Timelooper, it wanted to show people that this will be an engaging experience. This VR experience enabled viewers to see the 1960’s Hong Kong, the battle between two kung-fu fighters on Hollywood Road, aircraft landing at Kai Tan airport and more. This campaign showcased the location in an innovative and engaging way.

10. British Airways – Safety Video

Safety videos are usually boring. But, British Airways turned it into a marketing opportunity. They made a safety video with actors Sir Michael Caine, Olivia Colman and comedian Chabuddy G. This video created a great online buzz for British Airways.

11. Easyjet – Imagine

Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine.’ It was a TV ad which showed the many wonders of air travel. Along with this, the company also ran ads across print, digital and social. This ad campaign helped viewers associate Easyjet with imagination and experience.

12. SNCF – Europe, It’s Just Next Door

The French National Railway operator wanted to encourage people to take the train to visit nearby countries. It placed blue doors in and around Paris. When a person opens the door, it will give an immersive digital experience of what they could see ‘next door’.

13. Tourism Quebec – Blind Tourist

Quebec is a place known for its outdoor lifestyle. But, Tourism Quebec wanted to show people that traveling can be more than just visual experience. They wanted to offer a rich experience to the senses in such a way that seeing things was only a small part of the picture. This ad has a very rich narrative.

14. Northern Ireland – Doors Of Thrones

Northern Ireland used the hit show Game of Thrones to draw tourists in. They took destroyed remnants of battered trees and carved them into 10 intricate doors. All these doors resembled the 10 episodes of season 6.

15. Helsinki Airport – Life In Hel

Helsinki was voted the best airport in 2016. They leveraged this success by running a campaign featuring Chinese actor Ryan Zhu. He lived in this airport for 30 days and shared the experience across social media and other video channels.

11 Best Examples of Creative Travel and Tourism Print Ads

Here are some of the most innovative print ads.

1. LATAM Airlines used the rainbow flag in a series of print ads

2. Norwegian Airlines utilized the Brangelina split to its advantage

3. Kielo Travel – Dreaming of a Holiday?

4. Detroiter Travel Center – You Made It

5. CVC – The World Is Outside

6. Cruise Ship Centers – Dreaming of a cruise?

7. Flight Center – Forget Work

8. WWF – Exploring the ecosystem also threatens lives

9. TBWA Buenos Aires – Medical assistance for travelers

10. Shchusev State Museum of Architecture – Discover the full story

11. Staedtler – Where it begins

13 Best Examples of Travel Social Media Campaigns

Here are some of the most innovative travel social media campaigns.

1. Eurostar

This Instagram campaign from Eurostar turned heads by trying something new. They wanted to promote train travel from London to Paris. So, they split an illustration of a journey from London to Paris into 200 Instagram tile images. Some tiles were videos and others were hidden offers.

2. Alaska Airlines

At the end of the year, many companies give gifts to customers and employees. Keeping this in mind, Alaska Airlines launched a fun promotional Twitter campaign by partnering with Starbucks. They gave a free Starbucks gift card to their guests.

3. Hawaii Tourism Department

The Hawaii tourism department wanted to give first-time visitors an idea of Hawaii’s beauty and culture. Plus, they also wanted veteran vacationers to visit the island again So, the tourism department collaborated with travel Instagrammers to get users to share their favorite Hawaii memory by using the hashtag #LetHawaiiHappen. The campaign was a huge success because ordinary users shared their own experiences.

4. WOW Airlines

WOW Airlines launched a Snaptraveler program where 4 winners would get to tour across all 28 of the airline’s destinations for free. In exchange, they have to post a Snap story about all the locations they visit. The idea of this summer Snapchat contest was to create a reality television-like experience, target their main demographic and share relevant content in WOW Airlines’ Snapchat account. Here is a short video of the campaign.

5. National Geographic

National Geographic launched a wanderlust contest for aspiring travel and nature photographers. They have to submit their own photographs with the hashtag #Wanderlustcontest. The idea behind this campaign was to improve National Geographic’s reputation as the leading source for beautiful travel photography.

6. Kenya Tourism Board

Kenya Tourism Board partnered with Expedia to promote Kenya and an incredible destination to travelers. They choose a famous travel blogging couple and sent them on a one week trip to Kenya with no fixed itinerary. The people following this couple on Instagram can decide the itinerary by voting through an Instagram Stories poll. Throughout the week, the couple broadcasted their journey to their Instagram followers. The content was also repurposed on a microsite. This campaign was a huge success. Here is a short video of the campaign.

7. Cheapflights Facebook Messenger

Cheapflights Chat launched the world’s first Facebook Messenger bot which allowed people to search for flights and hotels. The bot utilized seven APIs. To promote this chat, videos of fictional conversations were created and shared across Facebook. Here is the chat demo.

8. Hotels.com

Hotels.com dedicated an entire Facebook ad carousel to promote its “Gift $50, Get $10” holiday deal. Each slide focuses on the deal and also shows the different types of trips that people can take. This is a simple and memorable ad.

10. Visit PA

Visit PA wanted to push Pennsylvania as the perfect summer getaway. They used Facebook’s carousel ads format to show one panoramic photo in parts.

Airbnb created a unique Instagram video ad that showed users how the experience of discovering each activity in the Airbnb app will look like.

12. Air Canada

Air Canada ran an ad in the US during the night of the 2016 presidential election. That night, Canada’s Immigration and Citizenship site had so many visitors that it crashed. Air Canada learnt this sudden interest and targeted the ad towards people who are looking to fly outside the country.

13. Explore Georgia

Explore Georgia wanted to position itself as the most pet-friendly state in America. So, they created a social media strategy targeting millennial pet owners. They shared lots of posts with the hashtag #ExploreGeorgiaPup to show that Georgia was the perfect place to visit with a dog. This campaign generated lots of traffic to their website and also helped them to reach 10,000+ followers on their pet-friendly travel Pinterest board.

7 Best Examples of Travel Email Marketing Campaigns

Here are some of the most innovative travel email marketing campaigns.

1. Air Canada

During email sign-up, Air Canada asks new subscribers to tell their home airport and the destinations they are interested to travel. By using this information, they send personalized emails according to the interest of the subscriber.

For example, this email was sent to a subscriber whose home airport is in Montreal.

2. Virgin Atlantic

Virgin Atlantic proved that it can promote activities that focus on the journey and not just the destination. The company created a memorable customer experience by sending them email offers for virtual reality skydiving. The name of the campaign was Virgin Experience Days.

3. Fairmont Hotels

Loyalty is hard to find in the travel business because travelers always search for the best deal rather than a specific brand. However, if there is a reward program, it will encourage loyalty and repeat business.

Fairmont Hotels wanted to persuade their subscribers to sign up for their loyalty program through an easy sign-up form which included a call-to-action. Here’s the attractive email.

4. Flight Centre

Limited period offers always create a sense of urgency and encourages people to take action. Flight Center used this idea and offered cheap deals to New York City. To convey that this was a limited-time offer, they added a countdown clock at the bottom of the email.

5. Southwest Airlines

Subscribers will feel good if you send emails appreciating them. Southwest Airlines sent an email to its subscribers by adding their customer’s name, travel history and reward points they earned. This ‘thank you’ email also had smiling faces and diverse employees.

Holidays are the time when flight tickets might go up. Mostly, people book tickets at the last time and when the rates are high, they often get disappointed. To avoid this, Hipmunk sent a simple email announcing that prices will go up.

7. Memphis CVB

Memphis CVB wanted to improve awareness of Memphis by showcasing its many attractions and key events they must attend. Here is one of the custom emails they sent to their subscribers.

Drive Conversions and Boost your Business with Expert Travel Website Development.

It’s time to start your next travel marketing campaign.

We hope that the above travel marketing campaigns will inspire you to kickstart your next one. All of these ads have gone beyond the typical boring list of destinations, images and pricing. They show the power of timing, relevance and personalization – all of which are important to create a great campaign.

To create such ad campaigns, all you have to do is get creative, think big and dig deep to find inspiration in the destination you represent. The ideas you come with today will continue to inspire travelers for years to come.

If you need any help to create a travel marketing strategy, our experts at ColorWhistle are eager to assist you. Contact us today. We will help you to stand out from the crowd.

Have you seen a better online travel marketing campaign? Do share them in the comment section below.

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About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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MediaRadar Blog

22 Categories to Watch in ‘22: Top Travel Advertising Trends

• 22 Categories to Watch in '22

As we approach the end of the year, we’ll be covering trends from 22 key markets. We’ll recap what each industry has experienced over the past year and what to watch for in 2022. Learn who are the top advertisers from each category and how they spend across formats.

Of all things missed during the pandemic, travel was at the top of the list for many people. 

“[Travel] is a necessity, for lives and livelihoods, for families, as well as for economic and mental health,” said Gavin Tollman , CEO of the global guided tour company Trafalgar. “Never again should we forget that travel is truly one of the greatest gifts for so many reasons beyond just a vacation.”

As more people received their vaccinations, they eagerly began boarding planes and cruises . 

Families felt urgency to give children fun and exploratory experiences they had missed out on for more than a year and a half. Engaging in “ revenge travel ,” parents made up for lost time by going on big trips to Disney World or international destinations. 

By the end of second quarter , Disney reported that parks were at or “near” reduced capacity levels. 

At the same time, businesses realized they could cut costs and reduce their carbon footprint by not sending professionals to far-away meetings or events. Business travel recovery isn’t expected until at least 2023, if not later. In response, airlines have changed their loyalty programs , often reducing the amount of miles needed to achieve a higher status tier. 

The travel industry isn’t out of the woods yet. In the same month that the Biden Administration lifted the pandemic-era ban on international travel, the World Health Organization declared Omicron a “very high” global health risk. 

Will the risk of a new covid variant be enough to deter travelers from exploring new places or visiting family members more frequently? It’s far too soon to tell, but the pent-up demand is still real. 

Top travel companies are investing heavily to reach consumers who’ve shifted their priorities and feel the itch to experience the world. 

MediaRadar Insights

Overall spending and breakdown across formats.

Homebound consumers and the travel industry both needed some rejuvenation in 2021. Travel marketing teams jumped on the opportunity. Overall, travel companies spent $2.31 billion in 2021.

More than $1 billion of this spending was across digital. The second largest format advertisers spend on was print, in which they spent $659 million this year. They also spent $580 million on TV this year.

Number of Advertisers

20 thousand advertisers spent $2.3 billion in 2021 compared to 20 thousand advertisers spending $1.7 billion in 2020.

Advertiser Retention 

In the overall category, travel advertisers had a 48% retention rate between 2020 and 2021 (January – October).

5 Top Advertisers – Which Advertisers Spent the Most in 2021?

1. the walt disney company .

The Walt Disney Company is the top advertiser in this category, dedicating 16% of their overall budget to ads promoting their travel brands. 

The Walt Disney Company’s ad spend is up 73% in comparison to last year with their investment in digital advertising up 89% YOY. They have made significant investments in OTT advertising, which saw increased spending by over 1000% since last year. 

This year, The Walt Disney Company spent over $694 million on digital advertising, with over $44 million going towards online video ads, $152 million going towards Facebook ads, and $44 million going towards Snapchat ads. They also spent over $666 million on TV advertisements, with nearly $341 million allocated for broadcast ads and $325mm for cable ads. 

Below is a breakdown of The Walt Disney Company’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 172 key contacts at The Walt Disney Company. 

2. Expedia Group, Inc. 

Expedia Group, Inc. is also top advertiser in this category, dedicating 52% of their overall budget to ads promoting their travel brands. Expedia Group, Inc ad spend is up 138%  in comparison to last year with their investment in digital advertising up 322% year-over-year. 

They have made significant investments in Facebook, OTT, Native, and Newspaper advertising, all of which saw spending increased by over 1000% since last year. 

This year, Expedia Group, Inc spent nearly $180 million on digital advertising, with nearly $132 million going towards online video ads, $27 million going towards Facebook ads, and $10 million going to display advertising. 

Expedia spent over $153mm on TV advertisements, with $98 million allocated for cable ads and $55 million allocated for broadcasting ads. 

Below is a breakdown of Expedia Group’s spend thus far in 2021. We predict they will likely have 2 upcoming RFPs issued. MediaRadar can help you connect with 43 key contacts at Expedia Group, Inc.

3. Airbnb, Inc. 

Airbnb, Inc. is another top advertiser in this category, dedicating 100% of their overall budget to ads promoting their travel brands. 

Airbnb, Inc. ad spend is up 560%  in comparison to last year, with their investment in TV advertising up over 1000% year-over-year. They have made significant investments in online video, broadcast, cable, OTT, podcast, and mobile advertising, all of which saw increased spending by over 1000% since last year. 

Spending on advertisements on Facebook went down, as did display ads and native advertisements.

This year, Airbnb, Inc. spent nearly $54 million on digital advertising, with nearly $44 million going towards online video ads, $6 million going towards Facebook ads, and $3 million going to OTT ads.

Airbnb spent over $51.5 million on TV advertisements, with $39 million allocated for cable ads and $11 million allocated for broadcasting ads. 

Below is a breakdown of Airbnb, Inc. spend thus far in 2021. MediaRadar can help you connect with 16 key contacts at Airbnb, Inc.

4. Royal Caribbean Group 

Royal Caribbean Group is another big advertiser in this category, dedicating 95% of their overall budget to ads promoting their travel brands. Royal Caribbean Group ad spend is up 9% in comparison to last year, with their spend in digital advertising up 245% year-over-year. 

Most of their spending was allocated for TV advertisements, with nearly $34 million spent on broadcasting ads and $7 million on cable ads.

This year, Royal Caribbean Group spent nearly $11 million on digital advertising, with over $7 million going towards online video ads and $27 thousand on mobile ads, a 926% and over 1000% increase in spending respectively.  They also invested in advertising campaigns with Snapchat and OTT .

Will this trend towards increasing digital advertising continue? Below is a breakdown of Royal Caribbean Group’s spend thus far in 2021. We predict they will likely have 3 upcoming RFPs issued. MediaRadar can help you connect with 22 key contacts Royal Caribbean Group.

5. Southwest Airlines Co. 

Southwest Airlines Co. is also one of the top advertisers in this category, dedicating 100% of their overall budget to ads promoting their travel brand. 

Southwest Airlines Co. ad spend is up 34%  in comparison to last year, with their spend in digital advertising up 103% YOY.  Most of their spending was allocated for digital advertisements, with a 405% increase in spending on online video ads.

This year, Southwest Airlines Co. spent over $28 million on digital advertising, with over $16 million going towards online video ads and $9 million on Facebook ads. 

They also spent $19 million in TV advertisements, with $11 million towards cable ads and $7 million towards broadcast ads. Southwest Airlines Co. also began investing in newspaper ads and increased their spending in OTT ads by over 1000%. 

Below is a breakdown of Southwest Airlines Co’s spend thus far in 2021. We predict they will likely have an upcoming RFP issued. MediaRadar can help you connect with 21 key contacts at Southwest Airlines Co.

For more updates like this, stay tuned. Subscribe to our blog for more updates on coronavirus and its mark on the economy. 

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Tours and Travels Advertisement Examples

Fresh Reads

These ads announce new tour/travel schemes launched by travel agencies to attract new customers and retain the old ones.

Important points for writing Tour and Travel advertisements.

• Begin with ‘Package Available’ etc.
• State name of travel agency.
• Specify destination and duration.
• Supply details of package— food/boarding lodging, sight-seeing etc.
• Give estimated cost and special discounts.
• End with contact address and phone number.

Q. Global Travels C-89, Connaught Place, New Delhi offers its patrons cheapest air tickets for any destination by an airline besides offering consultancy and exchange service. Draft an advertisement for publication in a national daily in about 50 words.

Q. Sita travels, 284, Rohini Enclave, Delhi offers a package tour for 3 nights/4 days in Mauritius for Z 10000 per person. Draft an advertisement for publication in a national daily in about 50 words. Give necessary details.

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Advertisement Writing on Tour and Travels

Are you looking for the Advertisement Writing on Tour and Travels? If Yes, then you are the right place. Here in this page we have provided Tour and Travels Advertisement Writing, Format and Examples for students of CBSE class.

Advertisement Writing on Tour and Travels Format

Now, let us focus on the following points that can be included in ‘TOUR AND TRAVELS ’ type advertisement.

• Must have the title – ‘TOUR AND TRAVEL’or any other suitable heading in capital letters.
• Must include the name of the destination and the duration of the trip.
• Must include the available packages and sightseeing.
• Must include if any special discount available.
• Must have the detail contact information of the advertiser.

Advertisement Writing on Tour and Travels Examples

Nomadic Matt Travels offers an exciting vacation package of 3 nights and 4 days to North Sikkim at reasonable price. Draft an advertisement for Local daily in about 50 words.

Nomadic Matt Travels offers an exciting vacation package of 5 nights and 6 days to Andaman Island at reasonable price. Draft an advertisement for Local daily in about 50 words.

Stay tuned with Net Explanations for more information regarding Advertisement Writing on Tour and Travels for CBSE Class 6 to 12.

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My Secret to Weeks of Free Lodging in Europe

I wanted to stay in apartments or houses—but i was a brand-new college grad on a budget.

This is One Thing , a column with tips on how to live.

After I graduated from college, I knew I wanted to travel for a few months, so I secured a part-time job that could be done remotely. I didn’t want to do my work shifts from a hostel bunk bed or random cafés that stayed open late. (I’d be in Europe, thanks to an EU passport, and my gig was based in the states.) Paying for Airbnbs the entire trip would eat up way too much of my paychecks. It was kismet that just as I was starting to plan my travels, my friend sent me a video about a couple traveling the world and dog-sitting along the way, using an app called Trusted Housesitters .

As an avid dog lover, I thought it was perfect. I paid a little over $100 to make an account, then started browsing housesits around the world. I adorned my profile with pictures of me and the various dogs in my life, and applied for opportunities across the ocean. Before I had even left the United States, I had three gigs set up: I’d spend about 10 days in Scotland and Wales, then three weeks in Amsterdam.

Just like when setting up drinks through a dating app, you do have to be vigilant and pay attention for red flags when talking to potential hosts. My stay in Scotland was less than ideal for many reasons—the situation could have been easily avoided if I had listened to my gut and declined that gig. (The app does do background checks, and there’s an opportunity for both sides to leave reviews, meaning you don’t go in completely unaware.) But the other dog-sits were fantastic. One experience went so well that last fall, I returned to Amsterdam to once again to dog-sit Pretzel, a lovely Maltipoo, while her parents got married and went on their honeymoon.

Although I opted for longer sits abroad, there is also the option to just watch a furry friend stateside for a weekend. (If you do go internationally, be mindful that you might potentially need a work visa.) I just checked the app, and as I’m writing this, there are opportunities available in cities that include Austin, Atlanta, and Boulder.

Of course, you have the responsibility of taking care of someone else’s dog—you need to do some planning and can’t just leave the pet alone all day, and the owners don’t pay you. But the free accommodations feel like a fair exchange to me. I also love that many of the dog-sit locations are in more residential areas, so you’re able to experience local life in whatever city you’re in. Plus, you get to hang with a cute dog. What could be better?

Update, April 29, 2024: This piece has been updated to clarify the documentation needed to housesit internationally.

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No. 18 Georgia Travels To Kennesaw State Tuesday

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Best Places to Travel Solo | Money

Traveling exposes us to new places, cultures and people. For many, it’s one of the great joys of life. If you’re an independent spirit looking for safe places to travel by yourself, our guide can be an excellent place to start your research.

Keep reading to learn about our top picks for the best places to travel alone and how to make the most of your trip.

Our Top Picks for Best Places to Travel Solo

• Barcelona, Spain: Best for first-time solo travelers
• Ho Chi Minh City, Vietnam: Best for solo backpacking
• Montreal, Canada: Best for solo female travelers
• Chicago, Illinois: Best for going on solo travel tours
• Ljubljana, Slovenia: Best budget solo travel destination

Best Places to Travel Solo Reviews

Best for first-time solo travelers: barcelona, spain.

• Offers many travel experiences in a single city
• Easy to get around town without a car
• Year-round good weather means you can visit in any season
• More expensive than other options on our list
• Can get very busy during popular travel times

Why we chose it : Barcelona is a beautiful and historic European city with something for everyone to enjoy. It boasts stunning gothic architecture, sandy beaches, a bustling nightlife and prices that will help you stretch your budget.

Spain is considerably affordable compared to other European countries, and Barcelona is its crown jewel. The city has roots tracing back to the end of the 1st century BCE and beautiful architecture throughout its winding streets, such as Gaudí’s Casa Batlló and his world-famous unfinished church, La Sagrada Familia.

If you tire of exploring Barcelona’s impressive history, gorgeous Barceloneta Beach is just a few minutes away from the city center. And at night, you’ll find plenty of entertainment options, from rooftop bars and clubs to concert venues and flamenco shows.

Barcelona is excellent for first-time solo travelers because its compact layout, wide sidewalks and excellent public transportation makes getting around town without a car a breeze. U.S. travelers can also visit for up to 90 days without a visa . However, Barcelona is more expensive than other options on our list and can be very busy during popular travel times.

Best for solo backpacking: Ho Chi Minh City, Vietnam

• Very affordable accommodations, food and attractions
• Is easy to navigate, with a developed transportation system
• Has a vibrant expat community
• U.S. citizens need a tourist visa to visit Vietnam

Why we chose it : Ho Chi Minh City is a bustling and affordable city that offers a wide range of attractions for solo travelers, from inexpensive food and accommodations to an abundance of cultural and historical sites.

Visiting Ho Chi Minh City has become something of a bucket-list item for many backpackers. Its vibrant culture, friendly people and amazing food attract millions of tourists annually. And it’s also one of Vietnam’s safest cities .

Try some of the mouth-watering street food available in pretty much every corner of the city (especially Districts 1, 3 and 5), do some shopping at the Ben Thanh Market, visit the Notre Dame Cathedral or book a tour of the Mekong Delta to learn more about the local flora and fauna.

Getting around is also pretty easy, with many transportation options, from the new metro to buses, taxis and motorbikes. However, one thing to keep in mind is that U.S. citizens need to apply for a Visa before they can be granted entry into Vietnam.

Best for solo female travelers: Montreal, Canada

• Very safe and walkable city
• Visitors can stay for up to six months without a Visa
• Toronto is only five hours away by direct train
• Not a great option for budget travelers
• The winter weather can be harsh

Why we chose it : Montreal is one of the safest cities in Canada, and it is only a short flight away for travelers from the U.S. The city has a vibrant art scene, a diverse population and plenty of old-world charm with its mix of classic and modern architecture.

Traveling solo as a woman might cause your loved ones some anxiety. But Montreal is a great place for women to travel alone. The city is safe and offers much to do, from beautiful architecture, such as Notre-Dame Basilica, to artisanal shopping in Old Montreal. And while the population is predominantly French-speaking, many residents also speak English, so you should have no problem communicating.

Visitors from the United States can stay in Montreal for up to six months without a visa. It’s also a good point of departure for exploring the rest of Canada. Trains depart for Toronto several times a day, and the trip is about five hours.

Accommodations in Montreal can be more expensive than in other international destinations, but enrolling in the best hotel rewards programs may help.

Best for going on solo travel tours: Chicago, Illinois

• You can find many different types of guided tours
• Has an excellent public transportation system
• One of the best culinary destinations in the U.S.
• Weather can be unpleasant if you visit at the wrong time

Why we chose it : Chicago is home to some of the best travel tours in the country. From river cruises to walking food and drink excursions, you’ll have no problem filling your time in the Windy City.

Chicago is one of the best places to travel in the U.S. It’s home to a wide variety of guided tours, covering everything from the city’s mob history to its architecture and natural landmarks. And if you love Chicago dogs or deep-dish pizza, you can take a walking food tour to enjoy some of the city’s best restaurants in a single day.

Chicago is also home to inspiring architecture, such as Willis Tower and Cloud Gate in Millennium Park. The city is a more affordable place to visit than other U.S. cities of its size, including San Francisco, Los Angeles and New York. And if you visit in summer, you’ll have perfect weather for relaxing on the beaches of Lake Michigan, located in the heart of the city.

Depending on what you’re looking for, visiting the city between May and October could be your best bet, as winters can be very cold, with average temperatures ranging between 22 F and 37 F.

Best budget solo travel destination: Ljubljana, Slovenia

• A highly affordable travel destination
• Easy entrance requirements for U.S. citizens
• Classic European architecture and dining options
• Plenty of green spaces to lounge and relax
• Doesn't have a strong nightlife culture
• Crowds can be overwhelming during peak travel seasons

Why we chose it : Slovenia is one of the most affordable European countries, and Ljubljana is one of the country’s most beautiful destinations. It’s home to classic European cobblestone streets and its stunning architecture and exhibits can keep you busy for weeks without breaking your budget.

Ljubljana is an affordable European destination with beautiful green spaces and incredible architecture, including the Ljubljana Castle and the Robba Fountain. It’s also highly walkable and pedestrian-friendly, as car traffic is banned in the city center.

Hotels are cheaper here than in more popular destinations such as France or Italy, which is a big reason why Ljubljana is one of the best international places to travel . There are also many great affordable restaurants and open-air cafes.

U.S. citizens can remain in Slovenia for up to 90 days without a visa, making it easy to extend their stay with the money they save.

However, Ljubljana is not known for its nightlife, as many bars close earlier than elsewhere in Europe. Plus, it has become more popular in recent years, and crowds are abundant during peak seasons, especially the summer.

Other places to travel solo we considered

We compiled our list of the best places to travel alone by evaluating global destinations based on safety, affordability, cultural and historical sites and convenience, among other factors.

Although the following destinations didn’t make it into our top list, they’re still worth considering as you plan your travels.

Reykjavik, Iceland

• Close to beautiful natural landmarks
• It's possible to see the Northern Lights when conditions allow
• Home to many museums and several Michelin-starred restaurants
• More expensive than other popular travel destinations
• The region's weather can be bleak
• Long periods of darkness and sunlight can interfere with your sleep schedule

Reykjavik is one of the most beautiful cities in the world, with stunning mountains and beaches everywhere you look. However, it’s an expensive destination and experiences prolonged periods of darkness and sunlight that may be difficult to adjust to.

• Some of the best food in South America
• Miles of beautiful coastline to explore
• Friendly locals - many of whom speak at least some English
• Travelers can suffer from altitude sickness in some popular attractions
• The city is sprawling, which can increase travel times and make traffic worse

Lima is a beautiful South American destination with picturesque beaches and affordable accommodations. It’s also a foodie’s dream, with a wide variety of tasty local and international restaurants available at budget-friendly prices.

Just remember that traffic congestions are common and can make it hard to get around. Additionally, some travelers may experience altitude sickness in high-altitude locations like Cusco and Machu Picchu.

Knoxville, Tennessee

• Has beautiful outdoor settings
• Minimal traffic
• Moderate prices for accommodations
• There isn't as much to do in Knoxville as in other travel destinations
• Public transportation options are limited

Knoxville is the third-largest city in Tennessee, but it maintains a small-town feel. It’s home to beautiful attractions, such as the Great Smoky Mountains and the World’s Fair Park, and has enough cultural exhibits and museums to keep you busy.

Nevertheless, there isn’t quite as much to do here as in other cities, and public transportation is comparatively limited.

Places to Travel Solo Guide

Traveling alone can be intimidating, but a little preparation can go a long way. This guide covers some of the best travel tips to help you plan your next solo trip.

Why travel solo?

As with everything, there are pros and cons to traveling alone.

Some of the benefits of solo travel include:

• The ability to plan trips according to your schedule
• Paying less for dining and experiences
• Stepping out of your comfort zone and getting to know yourself better
• Having more time to reflect and relax in peace

Of course, to enjoy your solo vacation to the fullest, practice general safety precautions. Be aware of your surroundings at all times, do some proper research before visiting new places and consider hiring a guide if you’re doing outdoor activities in remote locations.

How to travel alone

Traveling alone can be a wonderful experience. But it often requires more planning and initiative than group trips. The following tips for traveling alone should help you make the most of your next solo trip.

Research your travel destination extensively

The more research you do before visiting a destination, the more prepared you will be to enjoy it. Pay close attention to the following:

• Climate : Be aware of the weather conditions at your destination to avoid potential hazards, pack the right gear and plan appropriate activities.
• Top attractions : Plan your itinerary by mapping out the attractions you want to visit and checking their distance from your accommodations. This will help you create a realistic schedule and determine if you need to book transportation for any day trips.
• Cost : Consider the average cost of accommodations, meals and attractions to create a realistic budget.
• Public transportation : This is an important consideration, as visiting a destination with insufficient or unreliable public transportation translates into additional expenses.
• Language barrier : Consider downloading translation apps or learning basic phrases in your destination’s native language if English isn’t widely spoken there.
• Food : If you have any dietary restrictions, check the availability of suitable food options at your destination and plan your meals.

Stay connected with your friends and family

When traveling alone, keep your loved ones informed of where you’ll be and what you’ll be doing. That way, your family can call for help if they don’t hear back from you in a reasonable timeframe.

Depending on your destination, you may consider purchasing an international SIM card or an international phone plan with your existing carrier to text and call your people back home.

Finally, you can register your trip with the Smart Traveler Enrollment Program (STEP) through the U.S. State Department. STEP is a free service that allows you to receive automatic safety and travel updates from the U.S. embassy in the country you’re visiting. It also makes it easier for friends and family to reach you in an emergency.

Consider travel insurance

If you’ve spent quite a bit of money on non-refundable travel expenses and it hasn’t been that long since you made your initial trip deposit, consider travel insurance to safeguard your investment. A travel insurance policy can help you recoup a portion of pre-paid travel expenses if you cancel or interrupt your trip for a covered reason.

Travel medical insurance could also be worthwhile if you’re going on an extended trip, as it would cover some of your medical expenses in an emergency, including medical evacuation and repatriation. And some plans even include additional services like language support, which could be helpful if English isn’t widely spoken where you’re visiting.

If this sounds like something you’re interested in, check out our guide to the best travel insurance companies .

Try new things

Now that we’ve covered some of the most important things to do before leaving for a solo trip, let’s explore how to get as much enjoyment out of your travels as possible while you’re there. The best advice we can give you is to get out of your comfort zone and try new things.

If you genuinely want to experience everything other cultures have to offer, you can’t spend your days doing the same things you do at home. So take a chance and live as the locals do. You’ll be happy you did.

Interact with the locals

The best way to forget you’re traveling alone is to befriend the locals. Your new friends can keep you company, guide you to the best places in town (the ones that aren’t in any tourist guides) and help to make your trip more enjoyable overall.

Meeting locals is much easier to do now than before the Internet. A wide variety of online resources can connect you to local events and groups where you can meet people. Some of the best options for this include:

• Facebook expat groups for the destination you’re visiting
• The subreddit for your destination (such as r/Paris and r/Chicago)

Some professional and religious groups may have international meetups as well. This can be a fantastic way to meet locals with whom you already have something in common.

Take plenty of pictures (with you in them)

Last but not least, make sure you take plenty of pictures to share with your people back home. Landmarks can be great, but you should also be in some of the photos. Most people will happily snap pictures of you if you ask nicely.

What to do when traveling alone

Traveling alone can be one of the best experiences of your life or a challenge that quickly loses its appeal. To give yourself the best chance of having an ideal trip, remember the following strategies during your travels:

• Be flexible : Flexibility is a must for solo travelers. You’ll have more fun if you take advantage of chance encounters and throw away your schedule when necessary.
• Take group tours and classes : Just because you arrive at your destination alone doesn’t mean you must spend every minute there alone. Group tours and classes will help you meet people and give you a chance to socialize when you’re feeling lonely.
• Stay in places that encourage talking : If you’re concerned about feeling lonely, consider staying at a hostel or bed and breakfast. Shared accommodations like these are more affordable than the best hotels and can be a great way to meet people.
• Gather first-hand advice : You can use Reddit and other resources to read about the experiences other solo travelers have had at your destination. These firsthand accounts can alert you to problems you may not have considered otherwise and new opportunities for fun.
• Sign up for free rewards programs : Airlines , hotel chains and third-party booking sites often have reward programs that help you save money if you’re a frequent traveler. You may also want to look into the best airline credit cards and best travel credit cards if you plan on traveling alone regularly.
• Prioritize your safety : Traveling alone can make you a target, so prioritizing safety is important. Be proactive about telling others where you’ll be and take yourself out of situations you feel unsure about to enjoy your trip without incident.

Staying safe is a critical consideration for solo travelers. One way to do that is by avoiding reckless behavior, such as drinking excessively and venturing alone into places locals deem unsafe.

Take the time to thoroughly research your destination, share your travel plans with friends and family and prepare an emergency plan.

Finally, consider travel insurance. If something does happen while you’re traveling alone, it will provide financial support so you can go to the hospital without worrying about breaking your budget.

You could save up enough money to make the cost of travel insurance negligible by signing up for one of the best airline rewards programs .

Places to Travel Solo FAQ

What are the safest places to travel alone, is solo female travel safe, how old do you have to be to travel alone, how we chose the best places to travel solo.

We evaluated the best places to travel solo based on the following criteria:

• Cost of accommodations, experiences and meals
• Crime rates
• Reviews and guides from experienced solo travelers
• Natural and cultural attractions
• Strictness of entry criteria

Summary of Money’s Best Places to Travel Solo

© Copyright 2023 Money Group, LLC . All Rights Reserved.

This article originally appeared on Money.com and may contain affiliate links for which Money receives compensation. Opinions expressed in this article are the author's alone, not those of a third-party entity, and have not been reviewed, approved, or otherwise endorsed. Offers may be subject to change without notice. For more information, read Money’s full disclaimer .

Watch CBS News

California Governor Newsom launches abortion travel ban ad campaign in Alabama

By Dave Pehling

Updated on: April 22, 2024 / 1:41 PM PDT / CBS San Francisco

California Governor Gavin Newsom is taking aim at states considering abortion travel bans with the launch of a new ad campaign.

Newsom's Campaign for Democracy ad is set to air in Alabama starting Monday. The governor tweeted out the ad in a social media post Sunday morning.

Alabama’s abortion ban has no exceptions for rape or incest. Now, Republicans are trying to criminalize young women’s travel to receive abortion care. We cannot let them get away with this. pic.twitter.com/gHbYJYlEXk — Gavin Newsom (@GavinNewsom) April 21, 2024

The text with the video post reads, "Alabama's abortion ban has no exceptions for rape or incest. Now, Republicans are trying to criminalize young women's travel to receive abortion care. We cannot let them get away with this."

The 30-second commercial shows two nervous young women driving in a car passing a sign that reads "State Line 1 Mile." 

"We're almost there. You're gonna make it," the passenger tells the woman behind the wheel just before they hear a siren and are pulled over by a state trooper.

"Trump Republicans want to criminalize young Alabama women who travel for reproductive care," a voiceover says as the state trooper walks up to the car.

"Miss, I'm going to need you to step out of the vehicle and take a pregnancy test," the trooper says, waving a test stick in one hand. The next shot shows the driver leaning on the hood of her car as the trooper puts her in handcuffs.

"Stop them by taking action at RightToTravel.org ," the voiceover intones as the ad ends.

Alabama is currently weighing a bill that would make it a crime to help women travel outside the state in order to receive an abortion. The ad is part of a larger effort to combat travel bans across the United States. Newsom was behind a similar ad that ran in Tennessee.

The RightToTravel.org website says that those two states and Oklahoma are considering bills that ban minors from traveling out of state to get an abortion without parental consent, even if it's a case of incest or if there is abuse in the family.

It isn't the first action the governor has taken in the political battle over abortion since the U.S. Supreme Court overturned Roe v. Wade in June of 2022. Two days after the ruling, Newsom partnered with the governors of Oregon and Washington to issue a multi-state commitment promising to defend access to reproductive health care, including abortion and contraceptives.

In September of that year, he launched a billboard campaign in seven of the most restrictive anti-abortion states urging women seeking the procedure to come to California for treatment. He also signed more than a dozen new abortion laws  protecting women's reproductive rights and ordered the state to end its contract with Walgreens after the pharmacy giant  indicated it would not sell an abortion pill by mail in some conservative-led states . 

• Gavin Newsom
• Roe v. Wade

Dave Pehling started his journalism career doing freelance writing about music in the late 1990s, eventually working as a web writer, editor and producer for KTVU.com in 2003. He moved to CBS to work as the station website's managing editor in 2015.

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