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Your Guide To Getting Taylor Swift Eras Tour Merch In 2024

The blue crewneck is more $$$ in Europe.

With the international leg of Taylor Swift’s Eras Tour in full swing, the quest for copping the viral blue crewneck has officially begun again. Basically, “look what you made me do” has a whole new meaning as Swifties are braving long lines to get their hands on merch like Eras Tour tees and hoodies.

Some of these lines have been almost as long as Swift’s 45-song setlist , so to help with demand, Eras Tour merch trucks and stands have been opening up days before the “Fortnight” singer takes the stage in each city. Going early is the best opportunity for Swifties to get exclusive items before they sell out. And according to TikToker @jizellemaia, once an item, like the viral blue crewneck, sells out in your city, they are not restocking .

To give you an idea of how popular some Eras Tour merch is, the $65 blue Eras Tour sweatshirt was so popular in 2023 that resellers were listing it for over $400 online. After everything fans have already had to deal with just trying to get tickets to The Eras Tour , there should be no bad blood getting merch as well. To avoid your day going down in flames, here’s how to make the most of your time at The Eras Tour, figure out which merch items are worth getting, and know what’s new in 2024.

You Can Usually Find Eras Tour Merch Days Before Your Show

“Take advantage of early merch” is one of @jizellemaia’s top tips for the Eras Tour, as everything is only available while supplies last. Times may vary from city to city, so your best bet is to keep an eye on X, TikTok, or your stadium’s website for any updates. The merch truck in Paris opened two days before the first show at the París La Défense Arena on May 9.

Since Eras Tour merch is typically found outside the venue, you don’t need a ticket to the show in order to shop. Select items will also be available inside for ticket holders the day of the show, but not every booth may have what you’re looking for if supplies are running low. I attended the second show in Las Vegas, and the merch table I went to inside the stadium wasn’t carrying the blue crewneck or even the show poster that’s exclusive to each city.

International Eras Tour Prices Are Relatively The Same — Except The Blue Crewneck

Before going to the Eras Tour merch truck or booth, here is a breakdown of the prices to see if it’s in your budget. Just know that some items are different from U.S. prices, based on international conversion rates:

• Hoodies — $86
• Crewneck — $81
• Quarter Zip Pullover — $81
• Long Sleeve T-Shirt — $54
• T-Shirts — $49
• Canvas Tapestry — $32
• Bracelet — $38
• Show Poster — $27
• Tote Bag — $32
• Water Bottle — $27
• Glow Baton — $15
• Towel — $17

While prices appear to be almost the same internationally as they were in the U.S., the viral blue crewneck is going to cost you more this year than it did in 2023. When Swift was touring the U.S., the trendy sweatshirt was just $65, but now it’s listed for €75 in Paris. With currency conversion, that’s closer to $81. When being a Swiftie is already so expensive , it’s unfortunate you now have to spend an extra $16 for the most prized Eras Tour swag.

The International Leg Has New Eras Tour Merch

While most of the Eras Tour merch for 2024 looks to be about the same — minus the change in city names and year — there are a few new items that Swifties peeped in @weeenameco ’s TikTok. The first is a brand-new Eras Tour tote bag . Instead of a black tote bag with a colorful Eras Tour logo and the names of the U.S. tour cities, this international version is cream with a black logo on the front and the international cities on the back.

The second new item is a $17 Eras Tour towel that one fan on X, formerly Twitter, has already said they need “so bad.” It appears to be thin, so it’s not something you’d want to take with you to lounge on at the beach. However, it looks like it might not be available at all international shows since it doesn’t appear in TikToker @zozomccormack’s Eras Tour merch vlog .

There’s New Eras Tour Merch Online With TTPD Included

After Swift’s first show in Paris on May 9, she added new Eras Tour merch to her online store with the addition of The Tortured Poets Department . Now that TTPD is officially a part of the setlist , it deserves a spot in the iconic Eras Tour logo.

In the lineup of 2024 Eras Tour items, there’s even a blue hoodie that looks just like the exclusive crewneck. It’s slightly cheaper than the sweatshirt version and easier to shop since you don’t even have to leave your couch to make a purchase.

If you really want the crewneck version, though, you could look for Eras Tour merch dupes on Etsy. Since anyone can go to these stands and most of these items have been available for over a year, it kind of takes away the exclusivity anyway.

This slight fade is related to the product’s distressed, vintage look.

Also, Swifties have expressed their disappointment in the quality of the merch before. One specific design, featuring photos of Swift from different phases of her career on items like the aforementioned tote bag, has been known to fade. Swift’s team has come out saying this is an intentional style choice. “This slight fade is related to the product’s distressed, vintage look,” read a statement on Swift’s official online store .

Their statement also called out how fans should care for the items post-purchase, adding, “Please also note it is important to follow product care instructions as listed on the product label when washing and drying your items, to best protect and maintain the product’s look and feel.”

Ultimately, if you just want something to say, “I was there,” finding some of the less popular tour-exclusive items like the water bottle are much easier the day of your show. When I went to the Eras Tour, I only waited about 20 minutes at a booth right past security and was able to get the water bottle, baton, and shirt I wanted. Another booth around the corner had a much shorter line with the tote bag and show poster. There was also a main merch table right inside the stadium that still had everything.

Tips For Getting The Eras Tour Merch You Really Want

If popular merch items are a priority for you, I recommend showing up early when doors open and trying to get to the main table inside ASAP rather than waiting hours for the truck or booth outside. You can avoid some of the warm weather by going inside the venue, but remember to bring Eras Tour essentials with you if you do plan to camp out.

For anyone waiting for the merch outside, try to show up as early as possible to give yourself the best chance of getting what you want before it sells out. Be sure to check the inventory before stepping in line as well. They tend to run out of certain sizes early, and you don’t want to get to the front only to realize they don’t have what you need anymore.

If you do get the wrong size and you find another merch table that has the right one, Jordan Walker ( @fairytaleswift ) told Elite Daily that it’s possible to exchange. “We went to another [table] and they simply swapped sizes, so that was great,” she shared. Just give yourself plenty of time before the show to get all the merch you want. Swift’s set has been starting around 8 p.m., so you have from doors open till then to make all the purchases you need.

This article was originally published on 03.28.23

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Taylor Swift Eras Tour merch: Prices, exclusive sweaters, opening times and more

23 June 2023, 09:28

Taylor Swift teams up with Captial One for The Eras tour presale

By Katie Louise Smith

All the details on Taylor Swift's Eras Tour merch, including prices, what to buy and opening times of the merch truck.

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You won the Ticketmaster war, you've nailed your Eras tour outfit, you've manifested your two favourite tracks for Taylor Swift to play as surprise songs and now you're facing the next biggest battle: The Taylor Swift Merch Truck.

Taylor's Eras Tour is well and truly in full swing with fans sharing their incredible videos and photos from their experience seeing the icon herself on stage.

With loads of shows still set to come on the U.S. leg, fans are now sharing their tips and tricks with people who are yet to attend – and merch advice is at the top of those lists.

READ MORE: Taylor Swift The Eras Tour setlist: All 44 songs played by Taylor revealed

Hundreds and hundreds of people have been queuing up at the merch trucks before the start of the concert in order to get their hands on show-exclusive merch. Some fans have even reported hours -long waiting times to get to the front of the queue.

So, if you're wondering about whether or not you should join the Eras Tour merch truck queue, or wait until you're inside the stadium to buy your merch, here's what you need to know. From prices, show-exclusive items, merch truck opening times and more, here's what fans have shared so far.

Taylor Swift Eras Tour merch: Prices, what to buy and opening times

How much is Taylor Swift's Eras Tour merch?

If you're looking to get your hands on a hoodie or a sweater commemorating your time at the Eras Tour, you're looking at around $55-75. On the other end of the price list, the cheapest items are the glow baton ($15), the reusable water bottle ($25) and the tote bag ($30).

Here's the list of everything you can buy at the merch stand on the Eras Tour:

• Hoodies - $75
• Crewneck sweater - $65
• Quarter-zip Pullover - $65
• Long sleeve t-shirt - $55
• Tour t-shirts - $45
• Tie-dye tank top - $40
• 'Bewejeled' Bracelet - $35
• Canvas tour poster tapestry - $35
• Concert poster with show date and location - $30
• Tote bag - $30
• Water bottle - $25
• Glow baton - $15

The merch stand also notes that tax will be added to the prices shown in the merch truck, too. So make sure you've got enough to cover the costs of everything you're planning on buying.

ERAS TOUR MERCH pic.twitter.com/hyiHGEd6Rr — 🏁 (@concertleaks) March 17, 2023

Can you buy Eras Tour merch on Taylor Swift's website?

There's a handful of items in the merch truck that are pretty much the same as what Taylor is selling on her website. The black and beige t-shirts are currently available to buy on Taylor's merch site, as well as the Eras 'bejeweled' bracelet. There's also variations on several of the hoodies available too.

Unfortunately, the viral blue crewneck sweater that everyone has been scrambling to get their hands on is not available to buy online. The sweaters are so popular that fans are also warning others that people without tickets have been queuing up to buy them in bulk in order to sell online at a much, much higher price.

You can buy a similar hooded version of it online, though. And tbh, it looks just as great!

There's also different items on Taylor's website that are not available at the merch truck or any of the booths inside.

The merch that will be available at the shows! I'm really hoping to get a tote bag, what about you guys? pic.twitter.com/fawcSTdFH7 — Eras Tour Updates! (@ErasTourUpdates) March 22, 2023

Can you buy Eras Tour merch inside the stadium?

Yep, according to reports from fans, there's also merch stands inside the stadiums too so you don't have to spend your time queuing in the long lines outside.

However, the booths inside will not have the same wide variety of items that the truck outside has. Fans have been able to get their hands on the cheaper items, such as water bottles, tote bags, posters and tour tees, but have had little luck finding the coveted sweaters and hoodies inside the venue.

What time does the Eras Tour merch truck stand open?

Based on several reports from fans who have already attended Taylor's shows, the merch truck opens at around 10am and closes between 6 and 7pm before the show begins.

Times may vary depending on the city though, so make sure you check the stadium's Twitter feed, and keep an eye on fellow Swifties who may be sharing any updates. (The truck also arrived a day early in Las Vegas giving fans the chance to get their merch the day before the concert.)

Taylor's first support act starts around 6:30pm and Taylor takes to the stage around 8pm. So if you want to make sure you're ready and in your seat with plenty of time to spare before Taylor kicks things off, make sure you plan ahead for the long queues at the merch truck!

Read more Taylor Swift news here:

• Taylor Swift The Eras Tour setlist: All 44 songs played by Taylor revealed
• Every surprise song performed on Taylor Swift's Eras Tour so far
• Here's how Taylor Swift dives and "swims" across the stage on the The Eras Tour
• Are Taylor Swift's All Of The Girls You Loved Before lyrics about Joe Alwyn? The meaning explained
• Taylor Swift explains the romantic meaning behind her Lavender Haze lyrics

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White crewneck featuring photo of Taylor Swift and "Taylor Swift The Eras Tour" printed on front with "Taylor Swift The Eras Tour", tour locations, and Taylor Swift album titles printed on back.

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These Swiftie Etsy Products Are Better Than Official Taylor Swift Merch

A s someone who's been a fan of Taylor Swift for almost 15 years, I've seen all kinds of merchandise for the popstar come and go. Band tees have been around for decades but thanks to social media and platforms like Etsy, now we have posters, clothes, and accessories from fans!

Fan made merch is some of the best stuff you can buy on the internet, for multiple reasons: it supports smaller businesses, it's artsy, and it connects you with a whole group of people you might not have met otherwise. Since Taylor Swift's Eras Tour has basically taken over 2023, here's some merch you can get on Etsy to tide you over until 1989 (Taylor's Version) in October and more concerts in November.

The Eras Tour Enamel Pin from MySwiftObsession ($30)

Enamel pins are a super fun way to add color and personality to jackets, cork boards, or backpacks. They're like adding stickers to your water bottle just...everywhere else. I love that this Taylor Swift merch features her different eras from the concert. It's like its own souvenir!

Blind Date With A Book (Taylor's Version) from BulldogandCo ($30)

If you've never done a blind date with a book, first off, welcome to your new favorite activity. Second, let me explain: blind book dates are when you receive a story based on nothing but a few details about the plot, character relationships, and vibes of the book. In this case, you choose your favorite Taylor Swift album , your favorite song off the album, and add a link to your Goodreads account so the Etsy shop can get an idea of what you like to read!

The Eras Tour Blue Crewneck Sweatshirt from theTclubstoreCo ($45, was $55)

Did you miss out on the chance to get the viral blue crewneck? Me too, TBH. Good thing there's an Etsy alternative! This won't be exactly the same since it's not coming from the official Taylor Swift website, but it's coming from a fellow Swiftie, which is just as good ;).

Lavender Haze Hotel & Lounge Motel Enamel Keychain from GoldThreadCandleCo ($28+)

If you prefer more minimal ways to wear your fandom, then you have to grab one of these themed keychains. "Lavender Haze" is one of my favorite songs off of Midnights and this song floral, pastel keychain is exactly the girly Taylor Swift merch my keyring needs.

Taylor Swift Poster Set of 6 Dorm Posters from CorvoPrints ($6, was $8)

Taylor Swift's music spans a variety of genres, but when you get a poster set like this one, you're able to highlight your favorite songs without compromising on your personal aesthetic! "Cruel Summer," "champagne problems," and "mirrorball" all in one? Count me in.

August (Salt Air) 8 oz Candle from GoldThreadCandleCo ($28+)

We're all in need candles at all times, so why not get one from your favorite Taylor Swift song? This Taylor Swift merch, inspired by "august" from folklore , features scents of sea salt, pink pepper, and sea moss.

Long Live Canvas Tote Bag from ModernMissyDesign ($17)

Carry around your favorite Speak Now (Taylor's Version) lyrics with a tote bag that will remind everyone just how royal you are. From the castle image to the purple ink, this pick will look great with all your fall 'fits.

The Eras Tour Cute Ghosts Cottagecore Sweatshirt from CustomEmbThread ($17, was $34)

While you plan out your Taylor Swift Halloween costume , wear a ghostie sweatshirt honoring all of Taylor's albums, and also hinting at the "Anti-Hero" music video at the same time!

What's your favorite piece of Taylor Swift merch? Let us know in the comments!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

All images via their respective Etsy shops.