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Iceland Bíldshöfði 20 110 Reykjavík +354 578 20 80 View Map

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Follow Your Compass North

Immerse yourself in ethereal panoramic landscapes and breathe in the pure mountain air of this unspoiled land. Whether it’s cool and creative culture, or mesmerizing vistas and adventure you seek, Iceland is where you’ll find it.

There’s no need to choose between chic Scandinavian cities and unbridled natural phenomena. Discover the fascinating diversity of the Nordic region and experience more of the world with a combination travel package.

Tall tales are made in Norway, where nature takes on epic proportions. Mountains of dizzying heights, fjords where Vikings once roamed and awe-inspiring northern lights are the perfect setting for making travel legends of your own.

Wander back in time on twisting cobblestone lanes, and fast forward through to dazzlingly chic modernity. From archipelagos and lush greenery, to crisp white winter wonderlands, the majesty of Scandinavia is alive in Sweden.

Discover a land of pure wonder and adventure. Where lush flora dazzles under the summer's midnight sun and white winters provide the backdrop for aurora spotting, tranquil nights in ice castles and chance encounters with Santa, himself.

Welcome to a place where pristine nature blends seamlessly with chic modernity. Where towering mountains cradle majestic glaciers and lush forests are dimpled by crystalline lakes. Welcome to the North.

Dive into the cool creativity and abundant natural beauty of the country where the West and East combine in spectacular fashion. Experience the truly original and off-beat Finland for yourself.

Follow in the intrepid footprints of true explorers that came before you and experience the rugged natural beauty and enchanting culture and traditions of Greenland, where adventure is yours to discover and memories are yours to create.

Discover a place of awe-inspiring natural beauty, rich cultures and friendly locals on your journey to the North with Nordic Visitor. You could experience the northern lights, glittering fjords, and ancient castles with the help of local travel experts based in Reykjavík, Stockholm and Edinburgh.

Destinations

Discover 14 delightful destinations across the North.

Ways to Travel in Northern Europe

Explore the North your way with these top travel styles.

Self-drive Packages

Drive famous scenic routes at your own pace.

Small Group Tours

Travel in a small group with an expert local guide.

Private Trips

Enjoy an exclusive experience with a private guide.

Nordic Cruises

Sail stunning seas and discover coastal attractions.

Train Tours

Journey by rail for beautiful views and a smooth ride.

Independent Travel

Explore on your own and take guided excursions.

Most Popular Summer Tours

Discover top-reviewed summer tours that our customers love and get excited for your next adventure. Imagine staying up late with the midnight sun in the Nordics, or soaking up the green scenery of Ireland and Scotland.

Iceland Full Circle Classic

Classic scotland, highlights of norway, hurtigruten cruise, norwegian fjords & expert tour guide.

Best of Scandinavia Classic

Train & cruise, most popular winter tours.

Choose from these favourite winter trips that are highly rated by our clients. You could chase the magical northern lights in the Nordics, or immerse yourself in Scotland’s mystical landscapes on your next winter trip.

Best of Northern Norway Classic - 71° North Cape

Northern lights & cruise, norway in a nutshell® & northern lights express, fjords & tromsø, iceland full circle classic - winter, northern lights circle tour, iceland's famous ring road.

Spring Sale

Check out these special offers to save up to 20%.

Get in touch with one of our local travel experts

Whatever your needs, we are here to help. If you have any questions about our packages or services, please do not hesitate to contact us.

Nordic Visitor Reviews

Find out what our wonderful customers thought about their Nordic Visitor trips.

Amy Woods United States

I have already recommend Nordic Visitor to several friends and family members! We had an absolutely amazing trip and... read more

I have already recommend Nordic Visitor to several friends and family members! We had an absolutely amazing trip and I can't wait to come back! Everyone was helpful and patiently answered all of my questions. I'm very happy we chose Nordic Visitor for our trip and I would choose them again! 

Jennifer United States

On our trip, we met a few other Americans. Told them about Nordic Visitor and they were impressed. I found Nordic... read more

On our trip, we met a few other Americans. Told them about Nordic Visitor and they were impressed. I found Nordic Visitor's website very user-friendly. I love that all the documents sent was super easy to just hand the concierge and the 2 excursions we booked already had our names down. I loved the 2 excursions in the package we chose. Overall, it exceeded my expectations and I'm so glad I chose this particular trip. 

Your Dedicated Travel Agency

Trust Nordic Visitor’s team of local travel experts to plan an unforgettable trip for you, full of must-see attractions. Our consultants have experienced the tours themselves and will share their insider tips and favourite hidden gems with you. We are always making sure that our packages are of the highest quality, so that you have an incredible travel experience.

Why book with us

• Experts in tailor-made Nordic, Scottish and Irish travel
• Regional teams based in Iceland, Sweden & Scotland
• Dedicated to providing personalised, quality service
• Flexible booking policies available for your peace of mind

Why choose Nordic Visitor

Book With Confidence

Secure your trip your way with Nordic Visitor. Book a tour with as little as 10% deposit. With a 20% deposit or more, you will receive our Cancellation Protection free of charge. You can also pay the full price right away to guarantee today’s exchange rate. Terms & conditions apply.

Trusted local travel experts

Established in 2002, Nordic Visitor is a leading Northern Europe travel agency, with passionate local experts who know our destinations inside out. You’ll have a personal travel consultant to plan your dream tour using their in-depth knowledge. They will be delighted to arrange an unforgettable trip for you.

Great reviews

Nordic Visitor is dedicated to the best service quality, and this is reflected year after year when Tripadvisor awards us with their Certificate of Excellence. We also take great pride in our customer feedback: 97% of our travellers say they would recommend us to friends and family.

You are in good hands

Rest assured that we’re there for you throughout your trip. Should anything unexpected crop up, like unusual weather or events, we’re here to look after you. We’ll amend your itinerary as appropriate, all while keeping you safe and informed. Our 24/7 helpline means we’re only a call away.

Flexible tour options

Nordic Visitor packages are designed to incorporate the best routes and attractions. But we can tailor your Iceland itinerary to match your wish list, whether you have a particular experience in mind or you’d like personal recommendations. Ask your dedicated consultant and they will create your dream trip.

Full financial protection

With Nordic Visitor, you have peace of mind knowing your tour arrangements with us are 100% financially protected. Your payments are safeguarded as we comply with European Union laws on Package Travel regulations. This guarantees you a refund in the unlikely event of insolvency.

Handpicked hotels

Having a clean, comfortable and friendly place to retreat to after a day of exploring is of the utmost importance when you travel. That’s why we personally handpick every accommodation included in your itinerary, ensuring that each one meets our high standards when it comes to quality, location and character.

Travel Ideas and Tour Themes

Find the perfect trip to suit you with these special themed packages.

Northern Lights Packages

Top vacations, honeymoon & romance tours, family trips, nordic and europe highlights.

Make memories as you uncover stunning natural wonders and top cultural attractions on a Nordic Visitor tour. Head to Europe, and soon you could…

• Discover Iceland's Golden Circle, home to Geysir , Gullfoss waterfall and Þingvellir National Park
• Tour dramatic fjords and the colourful capitals of Norway , Sweden and Denmark in Scandinavia
• Roam the Scottish Highlands and uncover scenic spots like Glencoe , Loch Ness and the Isle of Skye
• Expect ancient castles and beautiful coastline at Irish spots like the Rock of Cashel and the Cliffs of Moher
• Marvel at Alpine peaks and pretty villages on a getaway to Switzerland , Austria , Germany and beyond
• Experience historic UK attractions in the likes of London , Edinburgh and Bath on a multi-country tour
• Take a boat trip along Norway’s stunning Geirangerfjord and admire the Seven Sisters waterfall
• Go dog sledding , chase the aurora, or stay in a Rovaniemi ice hotel when you visit Lapland in winter
• Explore wild Arctic landscapes when you visit Greenland’s Ilulissat Icefjord or Spitsbergen in Svalbard

Frequently Asked Questions About Nordic Visitor

If you’d like more information about taking a Nordic Visitor tour, read on. We’ve answered the most frequently asked questions here for your convenience.

It’s good to know that when you choose Nordic Visitor, you can Book With Confidence , safe in the knowledge that your payments are protected. If you want to know more about our processes and payment details, check out our booking terms and FAQs .

1. Which destinations can I explore with Nordic Visitor?

Nordic Visitor can plan your trip to the following countries in Europe:

• •  Iceland
• •  Scotland
• •  Ireland
• • The UK
• •  Norway
• • Switzerland
• •  Sweden
• •  Finland
• •  Denmark
• •  Greenland  

We also offer Northern Europe packages in the following destinations:

• •  Scandinavia – a group of countries, comprising Norway, Sweden and Denmark
• • The Alps – visit Austria, Germany and Switzerland on an Alpine getaway
• •  Lapland – a region spanning the northern reaches of Sweden and Finland
• •  Svalbard – a remote Norwegian archipelago located in the Arctic Circle  

2. What is the difference between Scandinavia and the Nordics?

The term "Scandinavia" commonly refers to Norway, Sweden and Denmark. " Nordic countries " is used definitively for Denmark, Norway, Sweden, Finland and Iceland. This also includes their associated territories of: Svalbard, Greenland, the Faroe Islands, and the Åland Islands.

You may have guessed from our name that we originated as a Nordic travel agency. We now also specialise in Scotland and Ireland, two Celtic countries that are close to the Nordics.

3. Which Nordic country should I visit?

All of the Nordic countries are worth visiting at least once in your lifetime! Essentially, where to go in the Nordics depends on the sort of sights and experiences you’re looking for on your next getaway.

If it’s volcanoes and glaciers you seek, opt for a trip to Iceland. This island country will mesmerise you with its geysers, ice caves, black sand beaches, waterfalls, and so much more.

In Norway, the country with the longest coastline in Europe, you can expect a land of majestic mountains and fjords. Meanwhile, Denmark flaunts one of the world’s coolest capitals, Copenhagen, awash with cobblestone streets and first-class restaurants.

As for Sweden, you could soak up trendy cities, picturesque countryside and sandy beaches in the south of the country. Or head north during the winter months to experience the snow-laden scenery of Lapland, a region that Sweden shares with Finland.

For a Nordic aurora borealis tour , the top places to go are Iceland, Northern Norway, Lapland, and Svalbard. They are all located within or very close to the Arctic Circle, near the North Pole, where northern lights activity occurs. Here you have the best chances of witnessing this natural phenomenon in the Nordics.

Read this guide to the Nordic countries to help you choose where to visit.

4. How do you travel between Nordic countries?

As the Nordics are neighbouring countries, situated in Northern Europe, you can travel easily between them.

The Scandinavian nations, in particular, are very well connected with rail, road, sea and air links. You could drive, fly or take the train between Sweden, Denmark and Norway, and travel by ferry between the latter two countries. There’s also a Baltic cruise connection between Helsinki, Finland and Stockholm, Sweden.

Iceland, on the other hand, is located further away from the other Nordic nations. So if you want to explore Scandinavia and Iceland on a Nordic combination trip , the most convenient way to travel between them is by flying. The flight time from Bergen, Norway to Reykjavík, Iceland is 2 hours 15 minutes.

5. What is the best month to visit the Nordics?

The best month to explore the Nordics varies based on what you want to see and do. As these countries are located in the Northern Hemisphere, summer is from April to September, and winter is between October and March. Each season has its own appeal and reasons to visit.

For mild temperatures, long daylight hours, and green scenery, opt for a summer tour in the Nordics . This time of year is best for enjoying the outdoors and activities like hiking. Plus, if you travel to the northernmost parts of the Nordics, you’ll witness the midnight sun phenomenon.

The months of June, July and August are the most popular, as it’s when you get the best weather and summer holidays. April, May and September make up the “shoulder season”, and it’s an ideal time to travel in the Nordics if you’d prefer to be around fewer visitors.

A winter Nordic tour , on the other hand, offers different kinds of experiences. Think landscapes draped in frost, activities in the snow, and festive vibes. What’s more, as the night skies are darker for longer in winter, you have better chances of seeing the northern lights.

6. Who are Nordic Visitor’s travel experts?

Nordic Visitor is proud to be a local tour operator in Northern Europe, with offices in the capital cities of Iceland, Scotland and Sweden. Our travel experts are based in these countries and have extensively explored the regions they specialise in.

You’ll be assigned a dedicated travel consultant who will use their in-depth knowledge to arrange your tour for you. They’ll share personal recommendations and can customise your itinerary to match your particular interests.

Find out more about Nordic Visitor and our passionate travel experts.

7. What is included in a Nordic Visitor tour?

When you take a tour with Nordic Visitor, you always get the following included in your travel package:

• • All accommodation
• • Daily breakfast
• • Local transport specified in the itinerary (for example, this may be a rental car, cruise, private transport, train tickets, or transfers)
• • Activities specified on the itinerary (with the chance to add optional excursions)
• • Entrance fees to attractions specified in the itinerary
• • Your own personalised itinerary with a beautiful booklet about local attractions and practical travel information
• • 24/7 helpline during your trip for support when you need it
• • All taxes and service fees – no hidden charges  

Depending on the travel style you choose, you’ll also have the following included in your Nordic Visitor package:

Self-drive tours:

• • Car rental with a trusted local supplier
• • Unlimited mileage
• • CDW insurance
• • Free unlimited Wi-Fi (Iceland)
• • GPS (Scotland and Ireland)
• • Authorisation for 2 drivers (Iceland and Scotland)  

Small group tours:

• • Service from a professional, English-speaking local guide
• • Transportation in a premium mini-bus (with Wi-Fi on Iceland tours)
• • Half board – some lunches and dinners provided  

Private tours:

• • Private service of a professional, English-speaking local guide
• • Transportation in a comfortable, private vehicle
• • Private airport transfers  

8. Does Nordic Visitor have a flexible booking policy?

Yes, Nordic Visitor offers Cancellation Protection which protects your payment. This means that, if you need to cancel, you will never lose the money you’ve paid to us. Or if you need to change your travel dates, we'll rearrange all your tour details in one place, so you have a hassle-free experience.

Read our Book With Confidence terms to find out how you can have peace of mind with risk-free, flexible booking.

If you do not have Cancellation Protection with us, normal booking terms apply and we recommend you check with your private travel insurance provider.

9. Why use Nordic Visitor instead of booking everything myself?

At Nordic Visitor, we’ll save you time and effort by planning your getaway for you, based on your needs and requests.

When you arrange your trip yourself, you have to carry out all the research and book all parts of your tour separately. If you need to make changes to your itinerary, you have to do all the legwork yourself.

Nordic Visitor takes care of everything on your behalf, based on your needs and requests, so you can relax and look forward to your trip.

Our travel experts will design your route, planned in a way that’s both comfortable and convenient. For example, they’ll ensure you don’t cover the same stretch of road twice unnecessarily. They’ll also book you into high-quality accommodation, and share all their insider tips with you.

This means you can leave all the hassle of trip-planning to the experts, who are based in Iceland, Scotland and Sweden. They know our destinations inside out, so you can rely on them to incorporate the best sights and hidden gems that you wouldn’t otherwise know about.

What’s more, you get access to our 24/7 helpline during your trip. Should you need any support, we are only a call away. And if you need to make changes to your itinerary for any reason, you can leave all of that to us as well.

10. What sort of accommodation will I stay in?

We understand the importance of having a clean, comfortable and friendly place to lay your head after an exciting day of exploring. To ensure you get the best experience, we use our in-depth local knowledge to handpick the most suitable accommodation for you.

The hotels and guesthouses we feature in our tours are all highly rated by visitors. Our local experts have carefully selected each accommodation partner for their exceptional standards of quality, location and character.

As we have regional offices across the destinations we specialise in, we have close connections with our suppliers and we visit them regularly. This is why we are confident that the accommodation on your trip with us will meet or even exceed your expectations.

11. Will Nordic Visitor customise my tour?

Yes, you can easily customise your tour online. Add extra nights, upgrades and day trips to your liking as you go through the booking steps. If you’d like to make your itinerary more bespoke, don’t hesitate to speak to your dedicated travel consultant.

They will gladly tailor your tour to suit your tastes and preferences. You may have particular interests in mind, such as northern lights, hiking, photography or history. Perhaps there are certain places that hold special significance to you.

If you’re travelling to Europe with kids , your personal consultant will make sure every part of your itinerary is suitable for the whole family. Or if you’re on a honeymoon or anniversary trip in Europe , they’ll happily add romantic touches to make your couples break extra special.

Most of our travel styles are flexible. But bear in mind that small group packages are a little different, as you are on a fixed itinerary for the duration of the guided tour. However, you can add extra nights to the beginning or end of your trip.

12. Can I choose the arrival date?

You can choose from a wide range of arrival dates depending on the package and season you are interested in. All of our tours are available to purchase online, so pick the best date for you from the availability calendar.

If your travel plans have changed and you want to amend your arrival date, contact your travel consultant to rearrange your booking.

13. Will Nordic Visitor book my flights?

Return flights to your destination are not included in our packages. This gives you greater flexibility and allows you to save money by using your airline miles or taking advantage of airfare sales.

14. When should I book my flight tickets?

We’d advise that you look over flights for timings and dates, but hold off purchasing until you’ve booked your preferred tour. Once you’ve had a confirmation email from your personal travel consultant, you should then choose and pay for your flights.

Nordic Visitor packages come with daily itineraries and all of your accommodation organised for you. So once you have all of the arrangements confirmed, you can make an informed choice on your flight times. If you have any questions, you can always contact your consultant for advice.

15. What should I pack for my trip?

During your time in Northern Europe, you’ll be discovering new cities, towns and countryside. And with time spent outdoors, it’s best to be prepared for all kinds of weather.

Here’s our recommended packing list for visiting Northern Europe:

• • Walking boots or shoes with good grip
• • Waterproof jacket and trousers
• • Insulated jacket
• • Woollen or fleece jumpers
• • Thermal base layers
• • Warm hat, scarf and gloves
• • Warm hiking socks
• • Rucksack
• • Sunglasses
• • Swimwear
• • Quick-drying travel towel
• • Sunscreen and insect repellent in the summer months
• • Insulated coat and thick layers in the winter months  

For detailed information on what to bring on your European trip, check out these guides:

• •  Iceland packing list
• •  Scotland packing list
• •  Norway packing list
• •  Lapland packing list
• •  Ireland packing list

About Nordic Visitor Tours

Nordic Visitor has been creating amazing travel experiences for customers across Northern Europe since 2002. We now have multi country tours and regional offices, but still retain our core values of providing great value packages and amazing service, before, during and after your trip. Reasons to choose us include:

• Tailor-made itinerary: you deserve to have the vacation of a lifetime, so trust our tour operators to grant your travel wishes.
• Quality checked accommodation: wherever you stay is guaranteed to be tried and tested by our local specialists to ensure you have an excellent stay.
• Travel guide: your journey will be extra special with our team's insider travel tips and hidden gem attractions.
• 24/7 helpline: for peace of mind, there’s always a travel consultant on the other end of our 24/7 helpline.

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Follow our adventures in the North and share your own with us.

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Whether you're keen to learn more about our destinations or you'd like to customise a package, get in touch. Whatever you need, our travel team is happy to help.

Our main phone number is +354 578 20 80

How about a live chat with one of our local travel experts

Most Popular Blog Posts

7 scandinavian cities you need to visit, the nordic countries: your ultimate travel guide, 8 best road trips in europe to add to your wish list, northern europe: best places to go in 2024.

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Norway Tour Companies

Looking for an unforgettable Norway tour? Book a fully-organized trip with the best tour companies in Norway and let the tour operator take care of everything for you. Check out the tour details and read 155647 reviews from our customers to help you choose the perfect tour for you.

List of Norway travel companies & tour operators with 155647 reviews

V.O.S – Vision of Scandinav…

• Excellent - 78 reviews for Norway tours

Tour more than met our expectations. Our tour guide, Stefano, was good and very helpful when I sustained an injury.

Very well organized, great communication through the site, Stefano was very helpful and informative. Accommodations were excellent - better then expected. The two dinners included in Flam were fabulous. European breakfasts are always amazing but the Flam one was out of control wonderful. This tour is pretty independent meaning you do not hang out with the group much. It includes transportation, hotel accommodations, breakfasts and guidance. You purchase the smaller tours separately.

G Adventures

• Excellent - 19,131 reviews for Norway tours

Active and rewarding trip.

The fjord trek/hiking was one of the best travel experiences I’ve ever had! The hikes were epic, a bit challenging but that made them even more rewarding. Our CEO Vadim, was a total pro and expert in explaining all the daily events and made sure we were all taken care of. A real bond formed with our group which made the experience even more memorable. Thanks again! Leo

Intrepid Travel

• Excellent - 11,721 reviews for Norway tours

Nikolai was FANTASTIC!!!! He was a great tour leader. The tour took us to many places and he educated us well. However, just a few negative comments. The hotels were not satisfactory ....I am used to better hotels when I travel. Carrying my luggage throughout the tour was very burdensome. I am an older person, and although I am in great shape, I did not want to be responsible for carrying my luggage everywhere. There was an 89 year old man on our trip. He had a real hard time catching up. I usually go on escorted tours where my luggage, and everything else, is handled by the guides, not by me. I loved the places that wer went to and overall I would suggest people take Tourradar and Intrepid if they don't mind doing some of the labor involved.

This was a bit challenging for me The guide Shane was wonderful

• Excellent - 74,888 reviews for Norway tours

Well organized and efficient. Adapted to changing circumstances that were out of their control. Had to manage a wide variety of customers and did a good job of it.

It was a very well organized and rich tour and the guide Carine is amazing! I hope to have other tours with her. Thank you globus. This is my first tour with you and it was a great experience.

• Excellent - 1,895 reviews for Norway tours

Excllent tour, excellent tour director and driver.

Great company, guide and driver.

On The Go Tours

• Excellent - 2,959 reviews for Norway tours

This is a three day tour at best. NOT a 5 day tour. The overall activities were pretty sparse and lack lustre. Suitable for people over 70. The tour leader seemed tired and couldn't be bothered. The accomodation in Tromso was not 4*. There was too much free time with not enough direction on how to spend it- I was not sure what I had paid for. The reindeer safari- seriously, feeding some reindeer, a 5 minute slowest ever ride in a sleigh, and an interesting 15 minute talk on the Sami, does not a safari make! and that took 3 hours, so a lot of hanging around, again with no direction, With other tours I have been with the guide would sit and talk with us, recommend places for dinner/lunch, suggest we all go together etc. There was absolutely none of that here. The walk around Sommarsoy, was an amble for an hour. Then no direction on how to spend the rest of the time. The campfire, was an evening in a hut, popping out to stand by a small fire occasionally. No directed talk/information etc. It was a Northern lights tour and we weren't even given a talk about the Northern Lights! An expensive waste of money on my account. Would never use this tour company again.

Mario was a wonderful group leader and very professional. He helped with all aspects of the trip and recommended options tours. We loved the sauna. Jumping into the fjord was freezing but so much fun. Would recommend this trip.

Best Active Adventure

• Excellent - 6 reviews for Norway tours

Great adventure, well-organized, Highly recommend.

The trip was Excellent,We loved the tour and destinations visited

• Excellent - 19,653 reviews for Norway tours

Great value for money. Wide coverage

Great tour guide with Ausra and safe driving of Robert

Europamundo

• Good - 3,038 reviews for Norway tours

It was a great tour.Norway was amazing .We had many different tour guides but Jiva was very knowledgeable and he was our guide from Sweden onwards.Salvador is excellent driver .Quality of the hotels was good except for one at Bergen.Enjoyed the night ferry from Sweden to Finland with lively music and dance on Board.On the whole this tour was good and worth the price.

- Guide ne parle pas assez de l'histoire..politique..économie..j'aurais aimé avoir eu un bref résumé de tout cela - Autobus devrait nous attendre a des points stratégiques lors du temps libre a Stockholm et Copenhague et non pas nous laisser a nous mêmes au milieu de la ville avec une carte - Hôtels très corrects mais loin du centre des villes - Guide parle bien les 3 langues..anglais..espagnol et portugais ( je crois pour ce dernier)

• Good - 179 reviews for Norway tours

If I could give a "zero" I would. If everything goes smoothly, Collette might be a good experience, but uf there are any blips or snags, Collette finds something or somebody else to blame. In all my travels (especially with tours) I have never experienced anything like this debacle. Collette has done nothing to make things right. I had to make flight reservations through Collette, but when there was a problem, Collette says they can't do anything about the airlines. It has been 10 days and I still don't have luggage. Worst company I have dealt with - by far..

The tour manager Eira made the whole trip spectacular! She was amazing and so easy to get along with.

Agate Travel

• Excellent - 283 reviews for Norway tours

Jann was a fantastic guide / driver who was kind and considerate and wanted the best experience possible for his guests!! Jann was friendly and educated/answered all questions even with personal stories! We were very lucky and had a great viewing night and Jann had prepared us for the post that we would not see anything, would highly suggest the Jann experience to everyone!

50 Degrees North

• Excellent - 29 reviews for Norway tours

Bucket list adventure! We did the Independent Northern Lights tour. Best trip ever. Everything went off like clockwork. I wouldn’t hesitate to book another trip with 50 degrees North with Tour Radar.

The trip was excellent. Food accommodation activities guide all excellent. We could not believe that regularly we surpassed the previous day in terms of wow factor. An amazing trip - saw the northern lights on four separate nights of the trip. Unforgettable!!

Outdoor Norway

• This operator has no Norway reviews

• Excellent - 23 reviews for Norway tours

Receptivo Aborigen Tours

• Good - 95 reviews for Norway tours

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Norway Travel Agents & Reviews

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Customers rate Zicasso's travel referral service  5  on a scale of 1 to 5 based on  1541  reviews on Trustpilot

We match you with top tour companies that specialize in the trip you want,  whether it's a customized private tour or a group tour.

Our Norway travel agents seamlessly integrate insider knowledge, ensuring your exploration is marked by iconic fjords, picturesque villages, and the mesmerizing Northern Lights.  Our travel agencies in Norway meticulously plan your itinerary, from the breathtaking beauty of the Geirangerfjord to the vibrant cultural scene of Oslo. With our Norway travel experts handling every detail, your expedition becomes a tailor-made adventure aligned with your aspirations.  Entrust your plans to our Norway travel agencies and immerse yourself in the majesty of Norway, knowing that every moment is curated to deliver an opulent and seamless exploration of this captivating destination.

Discover our Norway travel agents, the top 10% of local specialists

Our Norway travel agents seamlessly integrate insider knowledge, ensuring your exploration is marked by iconic fjords, picturesque villages, and the mesmerizing Northern Lights. 

Our travel agencies in Norway meticulously plan your itinerary, from the breathtaking beauty of the Geirangerfjord to the vibrant cultural scene of Oslo. With our Norway travel experts handling every detail, your expedition becomes a tailor-made adventure aligned with your aspirations. 

Entrust your plans to our Norway travel agencies and immerse yourself in the majesty of Norway, knowing that every moment is curated to deliver an opulent and seamless exploration of this captivating destination.

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From start to finish, our travel agency was exceptional, efficient, timely, and very thoughtful. Zicasso’s travel agent worked with us from the beginning to plan our dream trip to Sweden and Swedish Lapland, filling every day with a lifetime of amazing experiences and memories. When an unanticipated glitch popped up, the travel team was quick to help problem-solve with kindness and expertise, resulting in an even better trip. We would recommend them to all our friends and family for a once-in-a-lifetime trip!

Tamara's Travel Agency

 Based on  13  reviews

I recently had the pleasure of working with Zicasso’s travel agent to plan my dream vacation, and I cannot speak highly enough of the exceptional service I received. From the moment I contacted them to the conclusion of my trip, everything was handled with professionalism, expertise, and a genuine passion for travel. From the outset, they took the time to understand my preferences, interests, and budget constraints. They patiently listened to my ideas and provided invaluable insights and suggestions to enhance my itinerary. Their extensive knowledge of destinations and travel logistics ensured every aspect of my trip was meticulously planned and executed flawlessly. One of the things that stood out to me was their attention to detail. They went above and beyond to secure the best deals on accommodations, transportation, and activities without compromising on quality. Additionally, they were readily available to address any questions or concerns I had, providing timely assistance and reassurance throughout the planning process. During my trip, everything unfolded seamlessly, thanks to my agent’s meticulous planning. From the moment I arrived at my destination to the day of my departure, I felt well taken care of and supported. Their personalized recommendations for restaurants, attractions, and local experiences truly enriched my travel experience, allowing me to immerse myself fully in the culture and beauty of the destination. In summary, I cannot recommend Zicasso’s travel company highly enough. Their dedication to customer satisfaction, expertise in travel planning, and commitment to excellence set them apart in the industry. Thanks to their efforts, I enjoyed a stress-free and unforgettable vacation that exceeded all my expectations. If you're considering booking your next adventure, look no further than this company for an exceptional travel experience. Thank you once again for making my travel dreams a reality.

Mario's Travel Agency

 Based on  484  reviews

Zicasso’s travel agents were able to meet my budget needs and responded quickly to questions. The hotels they recommended were good to great and the experiences were just enough for us without overbooking our days. Their information on the train travel was lacking, however. In Brussels, it was not indicated which of the three stations we were to use, the transfer time on one trip was too short to make the connection when our train was only a bit late, and the train info for our last leg was totally inaccurate as to times and connection point. Luckily, other trains were available, so it didn’t cost us anything but a little stress and a $10 Uber.

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Liivi's Travel Agency

 Based on  1  reviews

Amazing! We had a fantastic, well-planned trip. Everything, such as transport and all the smaller details, was taken care of by Zicasso's tour company! Everything was perfectly scheduled. The activities weren't over-booked, so we had time to spend in each place and really take it all in. We had such a great, memorable time.

Lindsey's Travel Agency

 Based on  359  reviews

We took the most amazing trip to Norway to see the Northern Lights. I reached out to Zicasso, who put me in touch with our travel partner and their wonderful travel agent. She put together several options for the trip and we were able to choose the ones that best fit our family’s interests. Once everything was decided, she went to work doing everything. All the bookings, connections, transportation, etc. were handled and I didn't have to worry about any of it. Before the trip, she confirmed all of the details and included everything on an amazing travel app that we used while we were on the trip. I can't say enough about what an amazing experience we had on our trip and working with Zicasso and our tour operator. I have used both companies before and have never been disappointed.

Michael's Travel Agency

 Based on  332  reviews

The trip was fantastic, and Zicasso’s travel company did a great job setting up all of the tours and arrangements, including the transit cards, train tickets, and Wi-Fi device.

Bernhard's Travel Agency

 Based on  97  reviews

Our Zicasso travel partner listened to our preferences and needs, and helped design a fabulous trip for our family. Transportation was flawless throughout the trip and the local guides were wonderful. We enjoyed getting to know them personally and learning about their hometowns. I especially valued the app that provided us with every detail for each day, including emergency contacts, hotel information, and itinerary. Thank you!

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Bespoke Holidays in Norway

Experience Norway on your own terms, with the level of accommodation, types of activities and travel styles that suit you best. From bespoke train and cruise holidays, to tailor-made road trips in the fjords, an adventure awaits you with a custom tour in Norway designed by the travel experts at Nordic Visitor.

Explore Norway on a bespoke holiday

Norway is a remarkably diverse country: deep fjords in the west, rugged mountains the interior, thousands of miles of beautiful coastline and an arctic region that’s a paradise for winter sports and northern lights. With so many possibilities of things to see and do in all seasons it’s good to have trusted Norwegian travel experts to guide your trip planning and create a bespoke holiday in Norway for you.

As a local travel agency, Nordic Visitor knows how to make the best use of your time in Norway. Based on the attractions you want to see, how many days you can travel and what time of the year you visit, our experienced travel consultants can customise a self-drive, train or cruise tour in Norway to your needs and interests.

Need some extra days to rest?

We can add extra nights of accommodation in your arrival or departure city, typically Oslo, so you can rest up for the journey ahead.

Want to slow down the pace?

Norwegians are all about slow travel. And with that fabulous scenery, who can blame them? If you want more time for hiking, photography, sightseeing or just plain relaxing, we can add extra days or modify your route. We can even customise Norway in a Nutshell® train holidays with extra nights in Bergen and overnights in the fjord village of Flåm, for example, to break the journey into shorter daily travel times.

Feel like mixing it up a bit?

With a great network of scenic roads and railways, as well as flexible Havila or Hurtigruten cruise options on the west coast, it’s possible to travel by car, train and cruise ship all in one bespoke Norway holiday. What’s more, Nordic Visitor specialises in tailor-made tours of Scandinavia that combine the major cities of Norway, Sweden, Denmark and Finland with connections by train and ferry.

Planning a honeymoon?

Enjoy a stress-free custom self-drive tour in Norway, with special touches like champagne at your first accommodation and overnights in romantic settings like guesthouses in small mountain villages.

No matter how you’d like to customise your trip to Norway, you’ll have your own dedicated travel consultant at Nordic Visitor to advise you on possible changes or add-ons and make all local travel arrangements for you.

Contact us to get started on planning your tailored holiday in Norway.

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Why book with nordic visitor.

• Hassle-free & seamless travel experience
• Flexible & customisable tour options
• Value for your money
• Professional service from local experts

Explore Norway on a summer road trip

You do the driving, we handle the travel arrangements. Add extra nights or a scenic detour to one of these customisable self-drive tours.

Norway Fjord Route by Car - Classic

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Countries Visited Norway, Sweden, Finland, Denmark

Scandinavian Road Trip & Finland Cruise

Scandinavian road trip at leisure, grand road trip of norway, sweden & denmark, scandinavian road trip & gothenburg, see the norwegian fjords by train.

Experience Norway in a nutshell on a scenic railway journey between Oslo and Bergen, with route modifications available.

Norway in a Nutshell® - Classic

Best of the norwegian fjords – express, geiranger & fjord cruise, complete norway, coastal cruise & scenic train journey, norway in a nutshell® & pulpit rock, norway in a nutshell®- express, lofoten & the fjords, coastal cruise & flåm railway, express norway, fjord cruise & scenic train journey, classic norway & pulpit rock, classic norway at leisure, norway in a nutshell® express - winter, norway in a nutshell® classic - winter, express norway - winter, classic norway, norway in a nutshell® & northern lights express, fjords & tromsø, norway in a nutshell® classic winter - from bergen, norway in a nutshell® classic - from bergen, norway in a nutshell® express - from bergen, norway in a nutshell® express winter - from bergen, norway in a nutshell® & northern lights classic, norway in a nutshell® & snowhotel, sail along norway's scenic coast.

Hop on a Havila or Hurtigruten voyage between Bergen and Kirkenes for incredible scenery. Overnight cruises are great in combo with train journeys.

Best of Northern Norway Classic - 71° North Cape

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Head up north to Kirkenes or Tromsø for snowy activities and colourful skies. These short breaks are ideal with extra nights in Oslo.

Northern Lights Norway Classic

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Countries Visited Iceland, Norway, Sweden, Denmark

Best of Scandinavia & Iceland - Winter

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Why not visit Norway and Scandinavia in one tailor-made trip? Check out our most popular multi-country tour packages below.

Capitals of Scandinavia & Norwegian Fjords

Train & cruise, best of scandinavia classic, best of scandinavia & finland cruise, best of scandinavia & iceland, highlights of scandinavia, sweden, denmark & norway.

Countries Visited Norway, Sweden, Finland, Denmark, Estonia

Highlights of Scandinavia & Baltic Cruise

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As a travel agency founded in the Nordic region, Nordic Visitor knows how to make the most of your time in Norway. We offer a variety of tours – both independent and guided – that include must-see attractions as well as lesser-known highlights that are hand-picked by our own Norway travel experts. To ensure a stress-free trip, we handle all the local details for you – accommodation, activities, rental car, train tickets, cruise reservations and other specialist services.

Oh, and we can customise your itinerary! If you decide you want to add extra nights at a certain location, for example, your personal Nordic Visitor travel consultant will be happy to make suggestions and modify your itinerary.

Different ways you can experience Norway

We have tours for all varieties of travel styles and interests. See our options for exploring Norway below.

Fjord Cruise & Train

Self-drive tours, guided small group, northern lights, lofoten islands, hurtigruten cruises, what do our customers say.

The reviews speak for themselves. See what Nordic Visitor travellers said about their experience with us.

The tour was perfect and went smoothly the entire time. Communication from Nordic Visitor was timely and detailed. Would book with this tour company again.

Memories we'll cherish forever

We found Norway to be a fabulous country and enjoyed every minute of our trip. The scenery was fantastic, the places visited were brilliant and the people were incredibly friendly and helpful. The information pack provided by Nordic Visitor was invaluable, the route chosen for us was superb and the places we stayed in were great. Likewise, the excursions offered, especially the Rib Safari were fantastic and gave us memories we'll cherish forever. Lastly, but by no means least, Irja, our travel consultant, couldn't have been more helpful and I would like to extend a huge thank you to her for all that she did.

Unforgettable in so many ways

It was unforgettable in so many ways, highlights after highlights. We knew to expect a lot after our trip to Iceland a couple of years ago, also organised by Nordic Visitor. Our expectations were exceeded and more. We saw northern lights three times, the food everywhere was excellent, experienced dog sledding in the moonlight and sleeping in the SnowHotel, and we saw a white reindeer! How lucky we are to have experienced all that. We have now returned home, happy and full of awe.

A great experience

Very well-organised tour and a great experience. Nordic Visitor were very professional and their experience was evident in choosing the well-located and comfortable accommodation they selected for us. Best of all we got to see the northern lights!

Incredibly happy!

Our travel agent, Małgorzata, was amazing to work with! She was able to add a few extra days in Oslo and arranged transportation via train to Bergen. Overall, I thought booking this vacation online and making payments was seamless. All the hotels we stayed in were nice, clean and safe! We loved the breakfast buffets, they were top notch! Also, collecting our rental car and navigating in a foreign country was seamless. We are incredibly happy that our tour package that we received at our first hotel included a physical map that had our tour highlighted.

I'll be recommending Nordic Visitor to my friends

The trip was really amazing. We had an absolutely superb time in Tromsø; hotel and excursions were spot on. The guide and whole the staff was really professional. Professional photos taken by the guide were really fantastic. They gave us excellent care, more than what we have experienced on any trip. Our favourite experience was the snowmobile, but catamaran trip was great too. Certainly I will be recommending it to my friends. I was very pleased that those who delivered the services showed a lot of professionalism.

Very satisfied customer

This was my second experience using Nordic Visitor. I am a very satisfied customer. A few years ago we did a self-drive tour of Iceland that was just amazing. This time we did a train/cruise combo tour of Norway. Once again, I can only say you will have a fantastic experience and you will appreciate the labuor of organising and planning being handled by experts who know what they are doing. The cruises through the fjords were beautiful as were the train trips. We loved the combination of train and boat travel as each offered distinct beauty from a different perspective. The country is truly lovely and we look forward to booking future travel with Nordic Visitor!

Extraordinary!

Extraordinary! Everything went off as planned without a hitch. Our travel guide, Juliana, was exceptional, very responsive in answering our questions and providing updates.

Very satisfied with Nordic Visitor

We were very satisfied with the tour and overall experience with Nordic Visitor. The hotels were strategically chosen and the quality of hotels was satisfactory. The optional tours were also highly recommended. Timings of the schedules throughout the tour were ideal and not rushed.

Best vacation we ever had!

Our family of 5 (3 adult children) loved our Norway fjord tour. We saw the most beautiful scenery and loved each hotel. The food was delicious. Something for everyone. Our guide Al and driver Chris kept things running smoothly. We will have memories to last a lifetime. Thank you Nordic Visitor. Best vacation we ever had!

An excellent decision to book with Nordic Visitor

Following research, we decided to book with Nordic Visitor. This was an excellent decision. The booking process was easy and informative and Hanna was always available for guidance. The accommodation provided was top class and, importantly, convenient to the train stations from which we travelled. Our tour was amazing throughout with stunning scenery and sights.

The tour gives you a fabulous overview of Norway!

The tour gives you a fabulous overview of Norway. We did a lot of travel in between sights but this enabled us to have a real breadth of experience, from fjords to mountain passes, railway adventures and small boats. Our tour guide was excellent and the sights and experiences outlined for us were top-notch. The materials provided about our tour were excellent and well thought out.

Travel Guide

Be prepared for just about anything on your Norway adventure.

The first sight that greets most visitors to Norway is Oslo, Norway’s capital city and home to...

Pulpit Rock

Rising an impressive 604 metres (1982 ft) above the Lysefjord, Preikestolen or Pulpit Rock, is...

Geirangerfjord

Considered among the most beautiful fjord in the world, the Geirangerfjord will take your...

What to bring

Layers, layers, layers! Come prepared for all type..

What’s the weather like in Norway? You just might ..

Norwegian Language

You will get by fine with English, but here are a ..

Time & Daylight

When to expect sunrises, sunsets, northern lights ..

Our Services

Whether you travel by train, cruise ship or car in your Nordic Visitor package, all customers receive personalised service with a designated travel consultant , tailor-made quality travel documents, and our self-drive clients receive a hand-marked map that outlines their route, overnight stays and highlights along the way. Furthermore, Nordic Visitor has long-standing professional relationships with local tour operators , which are carefully selected by our staff and are recognized for consistent, quality service.

Book With Confidence

• Protect your money & plans with our  flexible booking terms    .
• 97% of customers say they’d recommend us to friends.
• We work closely with trusted, high-quality suppliers.
• Enjoy personal service from Norway travel experts.
• Get peace of mind with a 24/7 helpline during your stay.
• We’re here for you in case of unforeseen circumstances.

Do you have a question about our Norway tours? Or maybe you want to customise a travel package. Whatever you need, please don’t hesitate to contact us.

Our Scandinavian phone number is +46 8 666 23 30

How about a live chat with one of our local travel experts?

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• Tour Operators

Top Tour Operators and Travel Agencies in Norway 2024/2025

Top Tour Operators and Travel Agencies in Norway. Below you will find 19 of the best tour operators and travel agencies in Norway offering in total 82 tours and holidays through-out Norway. Combined they have received 106 customer reviews and an average rating of 5 out of 5 stars. The top tour activities offered in Norway are: Sightseeing, attractions, culture and history, Adventure and sport & Wildlife, landscapes and nature.

• Tours in Norway
• Norway Travel Guide
• Best Time To Visit Norway

20 Tour Operators in Norway with 106 Reviews

On The Go Tours

• Address 3 Shortlands, 4th floor, Office 19, Hammersmith, England
• Response Rate 88%
• Response Time 1 hour

Exodus Travels

• Address Grange Mills, Weir Road, London, England
• Response Rate 85%
• Response Time 3 hours

• Best-in-Class Top 5% of companies
• Excellent Service Top 10% of companies
• Superior Service Top 15% of companies

• Address Picquet House, St Peter Port, Guernsey, London, England
• Response Rate 90%
• Response Time 2 hours

Walkers' Britain

• Address 1B Osiers Road, London, England
• Response Rate 83%

G Adventures

• Address G Adventures Ltd, 60 Bastwick Street, London, England

• Address 38-51 Bedford Way, London, England

Back-Roads Touring

• Address 109 Power Road, Chiswik, London, England

Collette Tours

• Address 162 Middle Street, Pawtucket, Rhode Island, USA
• Response Rate 86%

Indus Travels

• Address 233, 11951 Hammersmith Way, Richmond, Canada
• Response Rate 98%

Insight Vacations

• Address 33 Kern Road, Toronto, Canada

Quark Expeditions

• Address 3131 Elliot Avenue, Suite 250 Seattle, WA 98121, Seattle, USA
• Response Rate 79%

Luxury Gold

• Response Rate 60%

Adventures Abroad

• Address 2148-20800 Westminster Highway, Richmond BC, Canada
• Response Rate 50%

NorthernShots Tours

• Address Roald Amundsens plass 1A, Tromsø, Norway
• Response Rate 100%

Traveling to Norway? Chat with a local travel specialist in Norway who can help organize your trip.

Norway Tour Reviews

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• Travel Agents

Norwegian Cruise Travel Agents

Find a norwegian travel agent near you, the best travel agency for norwegian cruises.

Our Norwegian cruise line travel agents offer vacationers many deals and options by taking advantage of its Freestyle Cruising® philosophy. There are so many onboard activities on Norwegian Cruise Line Ships that it is best to know which ones you would like to experience before you book your cruise vacation. A friendly Norwegian Cruise Line travel agent can best serve you by assisting you in finding the perfection Norwegian Cruise Line Ship for your vacation cruise. You can depend on our travel agents to provide you with honest Norwegian Cruise Line reviews.

No matter the Norwegian Cruise Line ship or destination, travel agents can assist you in researching, planning, and booking the best cruise vacation ever! Get the best out of Norwegian Cruise Line freedom and flexible cruising options.

Freestyle Cruising is all about giving you the freedom of choice to have your personally-styled vacation. Relax or be adventurous. Eat a burger or filet mignon. Dress up or go casual.

And never have a fixed schedule or restriction to slow you down. It's your vacation, so make sure its exactly what you've been daydreaming about. You'll find our fleet of new ships include everything you need to have your perfect cruise vacation.

Norwegian Cruises For The Whole Family

Freestyle Cruising with Norwegian Cruise Line means you will get what you want and so will your kids. They will enjoy plunging water slides, a two-story Wii Wall and special recreational programs that include supervision.

So, you can enjoy time at the spa, a tour on shore, gaming in the casino or even a romantic dinner for two. And with family-friendly accommodations including interconnecting staterooms and multi-room Suites and Villas, the whole family can be comfortable.

Contact a Norwegian Cruise Line Travel Agent

When you retain one of our travel agents you'll gain access to exclusive cruise deals, opportunities to upgrade, onboard credit, as well as travel insurance to protect you from the unexpected.

Norwegian Cruise travel agents will provide you with multiple options to select from. You'll be able to communicate with your travel agent by email, phone, or in-person when you contact a local travel agent .

If you need immediate travel assistance, you may also contact a travel agent directly by calling 1-800-683-0206.

Cruise Planners travel agent is merely a selling agent and makes no warranty expressed or implied. Each Cruise Planners is Independently Owned and Operated. Cruise Planners, an American Express Travel Representative, has a tremendous reputation for quality, service, and very competitive pricing for ALL of your travel needs. Cruise Planners travel advisors will help you discover exciting adventures around the world. To learn more about Cruise Planners and the executive team, click here.

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Norwegian Cruise Line Launches Exclusive Trade Portal: Norwegian Central

Innovator in global cruise travel offers agents the chance to learn, promote, book and connect with new trade portal as part of a push to support agents into 2021 and beyond.

Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 53-year history of breaking boundaries, has successfully launched “Norwegian Central”, a new and exclusive trade portal aimed at helping travel agents learn, market and sell NCL holidays more easily and seamlessly.

By logging in to Norwegian Central, partners gain direct single log-in access to NCL’s agent booking engine Seaweb, as well to a complete relaunch of NCL’s award-winning training platform NCL University (NCLU) . The all-new knowledge hub provides refreshed course content, new achievement levels and a reimagined reduced rate programme that allows agents to book reduced cruises for module course completion.

Also included in Norwegian Central is Marketing Headquarters , which gives agents the opportunity to create their own marketing materials for selling NCL from an extensive toolbox of flyers, banners, videos and more. In addition, travel partners can stay-up-to date on all NCL news via Norwegian Central, which features access to the cruise lines’ exclusive Partners First Facebook Page and provides for updates and registration to upcoming webinars, ship visits and events.

In line with our Partners First Philosophy, it has been our utmost priority this year to provide our valued travel agent partners with the support they need, and we will continue to build on this going forward. We see a great demand for NCL cruises, especially for 2021, 2022 and 2023, and we are increasing our efforts to ensure we equip agents with the best tools possible to help them capitalise on this opportunity. We are excited to launch Norwegian Central, which brings all our key tools together in one convenient place and look forward to introducing further initiatives very soon.

Commenting on the launch, Mark Godden, Product Manager at Cruise Circle, said: "Norwegian Central is a great tool - there's relevant content for everyone within our business, be it marketing, sales, customer care or product teams. I can't think of another cruise line tool that offers access to such a wide range of clearly marked, easy to find information, all with just one log-in. This, combined with the recent launch of NCL Air, is yet another reinforcement of NCL's readiness to innovate in all aspects of its business."

The all-new Norwegian Central is available on norwegiancentral.com. Agents can login with their Seaweb credentials or email [email protected] to register.

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Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path adventures, and get you out of any jam. Especially if you know who to use.

Heading out the door? Read this article on the Outside app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”  

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

• Dan Achber of Trufflepig , for Africa and the Middle East
• Miguel Cunant of Sri Lanka in Style
• Javier Echecopar of Journey Costa Rica
• Daniel Fraser of Smiling Albino , for Southeast Asia
• Elizabeth Gordon of Extraordinary Journeys , for Africa
• Kleon Howe of the Art of Travel , for French Polynesia
• Jay Johnson of Coastline Travel , for Hawaii and California
• Antonello Losito of Southern Visions Travel , for Puglia, Italy
• Rabia Malik of Fora Travel , for general worldwide travel
• Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
• Marisol Mosquera of Aracari , for Peru and Bolivia
• Zach Rabinor of Journey Mexico
• Raluca Spiac of Beyond Dracula , for Romania

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes. 

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Ukraine war latest: Zelenskyy cancels foreign trips as official sounds alarm from border town under attack

The Ukrainian president has cancelled visits to Spain and Portugal after Moscow's forces began a new offensive in the northeast of the country, where Kyiv says it is moving troops to new positions. Submit your question on the war for our experts to answer in the box below.

Wednesday 15 May 2024 12:34, UK

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• Zelenskyy postpones all foreign visits due to 'situation in Kharkiv'
• Situation in Kharkiv town under Russian attack 'extremely difficult'
• Ukrainian troops move into new positions in Kharkiv
• Blinken announces additional aid package for Ukraine
• Russia downs missiles launched at Crimea
• Analysis:  Putin's 'baffling' reshuffle explained
• Live reporting by Lauren Russell

Ask a question or make a comment

Following on from our post below, Antony Blinken has said the US will provide an additional $2bn (£1.5bn) in military funding to Ukraine. 

Speaking from Kyiv, where the secretary of state is visiting, he said the additional fund will be able to provide more weapons and investment in Ukraine's industrial base. 

"We are rushing ammunition, armoured vehicles, missiles and air defences to get them to the front lines," Mr Blinken said. 

The secretary of state said the US is "intensely focused" on providing patriots and other forms of air defence systems, which Volodymyr Zelenskyy has persistently asked allies for. 

He said support is coming from the US at a critical time for Ukraine - which is facing fierce levels of fighting in the north, as Moscow targets the region of Kharkiv. 

When asked if he would support US weapons being used to strike places inside Russia, he said: "We don't encourage this, but Ukraine has to make the decision for itself."

US secretary of state Antony Blinken has today continued his visit to Kyiv.

He has been pictured visiting a drone production facility and witnessing packages of US aid being unloaded at a shipment facility in the city of Vyshneve.

Mr Blinken also accompanied Ukrainian foreign minister Dmytro Kuleba to a wreath laying ceremony at the wall of rememberance in the capital.

His visit coincides with the start of fierce battles in Ukrainian towns and villages, but Mr Blinken pledged unceasing US support for the country, during and beyond the war.

The Russian defence ministry claims its troops have taken control of three more settlements in Ukraine, the state-owned news agency RIA has reported. 

The reports said two of the settlements - Hlyboke and Lukiantsi - are in the Kharkiv region and one - Robotyne - is in the Zaporizhzhia region.

Fierce fighting is currently ongoing in the Kharkiv region, particuarly in parts of Vovchansk and the border village of Buhruvatka.

The southeastern Zaporizhzhia region has also previously been targeted by Moscow due to its nuclear power plant.

Last month, the International Atomic Energy Agency (IAEA) warned that the power plant had been attacked three times since 7 April.

It said the attacks had led the world "dangerously close to a nuclear accident".

Sky News cannot independently verify these battlefield claims.

This morning we reported about a Ukrainian drone attack on an oil depot and power substation in Russia's Belgorod and Lipetsk regions.

Responding to the attacks, Russian foreign ministry spokeswoman Maria Zakharova said they were a demonstration of the "criminality" of Kyiv and the Western powers which back it.

She said all those responsible for the attacks would be punished.

The attack on the Oskolneftesnab oil depot near the city of Staryi Oskol and Yeletskaya power substation was conducted by the Security Service of Ukraine (SBU), a Ukrainian intelligence source said.

Volodymyr Zelenskyy has postponed all foreign visits due to the situation in the Kharviv region, his press secretary has said.

Sergii Nykyforov said on Facebook that the Ukrainian leader instructed that "all international events scheduled for the coming days be postponed and new dates coordinated".

Earlier today Mr Zelenskyy cancelled trips to Spain and Portugal, but did not give a specific reason as to why.

Moscow began a pressing offensive on the Kharkiv region on Friday, after weeks of speculation that it was preparing to establish a new frontline there, and is forcing Ukraine to rush in reinforcements.

Ukraine is today planning to record high electricity imports after significant damage to its energy infrastructure from recent Russian strikes.

The energy ministry said imports were expected to rise to 23,692 megawatt hours (Mwh) up from of 21,072 Mwh on Tuesday and 19,484 Mwh on Monday.

The "emergency supplies" will come from Poland, Romania and Slovakia, as well as emergency assistance, the ministry said.

It warned that there could still be power shortages this evening. 

Ukraine's national grid operator said the import volumes would be close to the maximum that the country is technically able to receive from the EU.

Russian missile and drone attacks have caused more than $1bn (£792m) of damage to Ukraine's energy sector and a loss of 8,000 Mwh of generating capacity, energy minister German Galushchenko previously said.

Many regions have been experiencing blackouts as a result. 

US secretary of state Antony Blinken is in Kyiv meeting Ukrainian leaders.

Yesterday he also found time for an impromptu visit to a local nightclub where he took to the stage with an electric guitar to perform a version of Neil Young's 1989 hit Rockin' In The Free World. 

Before he began playing, he told the crowd: "The US is with you, so much of the world is with you."

For rights reasons, unfortunately, we can't show you him singing, but we can report he made a solid effort.

Russia's foreign ministry spokeswoman has said Moscow will destroy all US military equipment supplied to Ukraine.

Maria Zakharova's comments come after US secretary of state Antony Blinken told Ukrainian leaders in Kyiv that despite a month-long delay more US weaponry was coming and some had already arrived.

The US-aid package sets aside $61bn (£48.1bn) for Ukraine, much of which will go toward replenishing badly depleted artillery and air defence systems.

Ms Zakharova also took aim at attempts from the West to use frozen Russian assets to benefit Ukraine.

She said to do so would be in violation of Russian law and risked undermining the international financial system. 

If Russian assets in the US were seized, it could mean another $5bn (£3.9bn)  in assistance for Ukraine, coming from Russian Central Bank holdings.

However it is unlikely the US will seize the assets without agreement from other members of the G7 and the European Union.

The head of the Ukrainian police force in the Kharkiv region has described the situation in the town of Vovchansk as "extremely difficult". 

Oleksiy Kharkivskiy, Vovchansk's patrol police chief, said on Facebook that Russian forces are establishing positions inside the town. 

Yesterday Russia claimed it had taken parts of Vovchansk and the border village of Buhruvatka.

It is part of Moscow's pressing offensive on the Kharkiv region, which began on Friday after weeks of speculation that Russia was preparing to establish a new frontline there, and is forcing Ukraine to rush in reinforcements.

Russia has said it repelled a Ukrainian drone attack on the region of Tatarstan - around 497 miles east of Moscow.

The defence ministry said the attack occurred at around 7.30am local time.

It said Russian air defences had destoyed an aeroplane-style drone.

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