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Parent item expand the sub menu, a closer look at taylor swift’s eras tour looks.

The singer is letting her love of Roberto Cavalli and its designer Fausto Puglisi shine through on this tour.

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Taylor Swift is officially in her “Eras” era. On March 17 and 18, the singer kicked off her Eras tour in Glendale, Arizona, which temporarily renamed itself Swift City, ERAzona, in honor of the start of the tour.

It might only be the first leg of her Eras Tour , but Swift is already delivering when it comes to fashion. During her Glendale set, the singer sported looks from Oscar de la Renta, Alberta Ferretti and Versace, among many other notable designers. While her fans are attending the tour for the music, Swift is poised to give a mini-fashion show at each leg. WWD has rounded up some of the singer’s looks so far.

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Swift unveiled another sequin Versace number during the Las Vegas leg of the Eras Tour. The silver sequin blazer dress was coordinated with silver sequin Louboutin boots that hit below the knee.

Swift donned another version of her custom bodysuit from Versace for her Arlington, Texas performance. This bodysuit came with a different color scheme, featuring sequins in bronze, gold and aqua.

Nicole Felicia Couture

Swift looked like a Disney princess come to life in this Nicole Felicia custom ballgown. The costume alluded to a previous gown Swift wore on the “Speak Now Tour” that was designed by Valentino. Swift also wore this designer in her “I Bet You Think About Me” music video.

Oscar de la Renta

For the finale act of weekend one of the Eras Tour, Swift wore two looks from Oscar de la Renta. The first was a black sequin bodysuit with fringe trim paired with sparkling black Louboutin boots, and the second was a midnight bodysuit, crystal T-shirt and lavender faux fur coat, both inspired by her “Midnights” album.

For her MetLife Stadium leg of the tour, Swift brought out Ice Spice to perform the remix of her song “Karma.” Swift wore a custom midnight blue sequin bodysuit from Oscar de la Renta.

Roberto Cavalli

Another standout look that set the internet abuzz was an asymmetrical sequin bodysuit with a beaded pattern of snakes on it referencing what some fans called her “snake era.”

In a classic Taylor Swift look, the singer wore a sparkling fringe dress with sparkling silver boots. She wore a similar gold fringe dress from Roberto Cavalli for the opening of her Speak Now Tour.

A stylie that was a testament to the craftsmanship of the Roberto Cavalli brand was a dégradé look created using thousands of hand-applied Swarovski crystals. The outfit was paired with knee-high sequin Christian Louboutin boots.

Alberta Ferretti

Swift wore two custom Alberta Ferretti gowns for her Glendale dates, both featuring Grecian and cottagecore inspiration. Both gowns were made from chiffon and featured airy fluid silhouettes.

Channeling her “Folklore” era, Alberta Ferretti created this dress for Taylor Swift channeling a wood nymph fairy. This green dress with its leaf design detail is a custom look from Alberta Ferretti’s spring 2023 collection worn for the Tampa leg of the Eras Tour.

Zuhair Murad

For another bohemian cottagecore look, Swift wore an orange ruffled, tie-front dress. The one-of-a-kind dress was created by Etro’s creative director Marco de Vincenzo.

Swift poked fun at herself in this custom T-shirt from Ashish Studio. Underneath the T-shirt, she wore a sequin bodysuit that looked like a regular pair of shorts.

On the East Rutherford leg of her tour, Ashish draped Swift in this custom red sequin duster with a trench-style silhouette. The duster contrasted with her sparkling black guitar.

Swift was the bell of her own ball for the night one of the Tampa Swift leg of her tour wearing a dark beige silk tulle ballgown featuring a silver crystal embroidered bodice with long sleeves, scoop neckline, and a dramatic, cascading skirt fully embroidered with gardenia-colored organza petals from Elie Saab’s fall 2022 couture collection.

Jessica Jones

Swift unveiled her red tiered pleated dress custom designed by Jessica Jones during the Tampa performance of the Eras Tour. She joined fellow musician Aaron Dessner on stage as they did a guitar duet.

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Taylor Swift

163 Eras Tour outfit ideas for your Taylor Swift concert

31 October 2023, 11:22

Taylor Swift announces The Eras Tour concert film with trailer

By Katie Louise Smith

Need Eras Tour outfit inspiration? Look no further...

Listen to this article

So, your Eras Tour show is coming up and you don't have an outfit yet... Don't know which era to go as? Unsure if you want to keep it casual or go all out with a Taylor Swift -themed costume? Look no further. Here's all the inspiration you need for your Eras Tour outfit...

Ever since the Eras Tour started in March 2023, Swifties have been turning it out with their outfits. TikTok has been flooded with fans sharing their Taylor-themed looks, and with the 2024 dates just around the corner, it's time for the rest of the international fans to get their outfits ready.

READ MORE: 335 friendship bracelet ideas for Taylor Swift's Eras Tour

From the iconic Junior Jewels to Taylor's 'Bejeweled' outfit, or from Mr. Perfectly Fine to Miss Americana, there's so many options for fans – both glam and/or absolutely chaotic – who are looking to include a genius Taylor reference in their Eras Tour outfit.

Alongside the aesthetics, colour schemes and motifs of the 10 iconic eras, below is a looong list of possible Taylor outfits you could recreate, song lyrics or characters from songs you could dress up as, or other Taylor references that will make for a unique Eras Tour costume.

Taylor Swift Eras Tour outfit ideas: What should I wear to the Eras Tour?

Taylor Swift (Debut) Eras Tour costume ideas

The aesthetic: Aquamarine blue, green, cowboy boots, cowboy hats, curly hair, guitars, butterflies, tie-dye, denim jackets, faded blue jeans, rhinestones, white dress, statement earrings.

Thinking about taking it aaaaaall the way back to debut? Taylor's early country aesthetic has given Swifties plenty of inspiration so far, and there's a handful of lyrical references that you could dress up as too – for both solo and couple outfit ideas!

• 'Little Black Dress' from 'Tim McGraw'
• 'The Golden One' from 'Tied Together With A Smile'
• '87' and '89' from 'Mary's Song (Oh Oh Oh)'
• 'Just a small town boy and girl' from 'I'm Only Me When I'm With You'

Fearless (Taylor's Version) Eras Tour costume ideas

The aesthetic: Gold, white, glitter, sparkles, knee high boots, curly hair, guitars, big hoop earrings.

If you've been on SwiftTok at all during the 2023 Eras Tour shows, you'll know that the gold dress/white cowboy boots/curly hair combo has been a VERY popular outfit choice for Swifties in their Fearless era. But if you're looking for something a bit more unique and/or chaotic, check out the options below:

• Your 'Best Dress' from 'Fearless' (a.k.a. a shimmering, fringed gold dress just like Taylor's)
• Juliet from the 'Love Story' music video
• Romeo from the 'Love Story' music video
• 'Not A Princess' from 'White Horse'
• The 'Cheer Captain' and the girl 'on the bleachers' from 'You Belong With Me'
• The band outfit from from 'You Belong With Me'/Fearless tour
• Junior Jewels from the 'You Belong With Me' music video
• 'Little Black Dress' from 'The Other Side of the Door'
• The word 'You' all over your dress from 'You All Over Me'
• Mr. Perfectly Fine
• Mr. Casually Cruel
• A white horse

Speak Now (Taylor's Version) Eras Tour costume ideas

The aesthetic: Purple, gold, floaty dresses, big puffy dresses, stars, fairytale, fantasy, curly hair, charm bracelets, sparkles, fireworks.

From stunning purple dresses to unhinged lyric references, the Speak Now era Swifties have been serving in the crowds of Taylor's shows. She might only have two Speak Now songs on the official setlist, but don't let that stop you from donning one of these outfits...

• A pageant queen from 'Speak Now'
• A fireworks show from 'Sparks Fly'
• The band from the 'Mean' music video
• 'Not A Saint' from 'Better Than Revenge'
• A moth and a flame from 'Better Than Revenge'
• The mattress from 'Better Than Revenge' (RIP!)
• 'Kings and Queens' from 'Long Live'
• 'Band of thieves in ripped up jeans' from 'Long Live'
• Dragon fighters from 'Long Live'
• 'Little Miss Sunshine' from 'When Emma Falls in Love'
• Gold dress vault Taylor from the 'I Can See You' music video
• The purple dress from the album covers
• The other purple dress from the Speak Now tour
• The Wonderstruck perfume bottle

Red (Taylor's Version) Eras Tour costume ideas

The aesthetic: Red, white, black, stripes, straight hair, red lip, shorts, sunglasses, black hats, slogan tees, hearts.

So, Red is your favourite Taylor era but you're unsure what to wear for your Eras Tour outfit? Whether you want a hilarious lyrical reference or want to replicate one of Taylor's iconic lewks, we've got you covered.

• 'Mosaic broken hearts' from 'State of Grace'
• The scarf from 'All Too Well'
• The refrigerator light from 'All Too Well'
• A 'crumpled up piece of paper' from 'All Too Well'
• 'Not a lot going on at the moment' t-shirt from the '22' music video
• Hipsters from from '22'
• The Lucky One
• ''60s queen' from The Lucky One
• The puffy red dress from the 'I Bet You Think About Me' music video
• Twins flames from 'All Too Well (10 Minute Version)' ( inspired by these Swifties )
• The squirrel pyjamas from 'We Are Never Ever Getting Back Together' music video
• The ringmaster costume from the Red tour

1989 (Taylor's Version) Eras Tour costume ideas

The aesthetic: Light blue, metallic colours, sequinned co-ords, mini skirts, sunglasses, knee/thigh high boots, short hair, birds, red lip.

1989 is all about bright colours, sequins, red lips, best friends and FUN. This era is backed with iconic music video outfits and memorable tour 'fits... so take your pick! From the blue 'Out of the Woods' dress to the cheer squad from 'Shake It Off', fellow Swifties will be obsessed with your look.

• 'Starbucks Lover' from 'Blank Space''s iconic misheard lyric
• A 'nightmare dressed like a daydream' from 'Blank Space'
• James Dean from 'Style'
• 'Good girl faith and a tight little skirt' from 'Style'
• An outfit in 'screaming colour' from 'Out of the Woods'
• 'Two paper airplanes' from 'Out of the Woods'
• A 'wine-stained dress' from 'Clean'
• Alice inspired by 'Wonderland'
• A ballerina from the 'Shake It Off' music video
• A cheerleader/cheer squad from the 'Shake It Off' music video
• The entire 'Bad Blood' squad from the music video
• The blue dress from the 'Out of the Woods' music video
• Black slip dress and sleep mask Taylor from the 'Blank Space' music video
• Mascara running Taylor from the 'Blank Space' music video
• Sequin co-ord/two piece from the Eras Tour
• Sequin bomber jacket, crop top, skater skirt and wayfarer sunglasses from the 1989 World Tour
• White two piece and knee high boots from the 1989 World Tour
• A skirt made out of polaroids ( inspired by @tayamillerr )

Reputation Eras Tour costume ideas

The aesthetic: Black, dark green, dark red, gold, silver, snakes, snake print, hooded bodysuits, smoky eye makeup.

With Reputation (Taylor's Version) set to be the next re-record after 1989 (Taylor's Version) , we're bound to start seeing an increase in Rep -themed outfits at the 2024 international shows. Might as well get planning now – Karyn is about to make her grand return!

• 'Burton and Taylor' inspired by '...Ready For It?'
• 'Flames on my skin, crimson red paint on my lips' from 'I Did Something Bad'
• 'Poison Ivy' and 'Daisy' from 'Don't Blame Me'
• 'Dark jeans and your Nikes' from 'Delicate'
• 'Jetset Bonnie and Clyde' from 'Getaway Car'
• The Getaway Car driver
• The actual Getaway Car
• The 'King Of My Heart'
• American Queen from 'King Of My Heart'
• 'Your buzz cut and my hair bleached' from 'Dress'
• 'Gatsby' vibes inspired by 'This Is Why We Can't Have Nice Things'
• The black hooded bodysuit from the '...Ready For It?' music video
• The blue fringed dress from the 'Delicate' music video
• Literally any of these outfits from the 'Look What You Made Me Do' music video: ‘Dead’ Taylor, Red Snake Throne Taylor, Car crash Taylor, Orange jumpsuit Taylor, Leather-studded biker Taylor, Fishnet Taylor, ‘I Heart TS’ cropped tee dancers, the black faux fur ‘rep’ bodysuit.
• The one sleeve, one leg snake bodysuit from the Eras Tour
• The one sleeve bodysuit and thigh high boots from the Reputation Stadium tour.
• Karyn the snake

Lover Eras Tour costume ideas

The aesthetic: Pink, light blue, rainbow, tie die, feathers, fringe, sparkles, pastels, hearts, stars, butterflies.

If you're a lover of colour and want to stand out in a bright, bold outfit at the show, then Lover is surely the era for you. In fact, alongside Fearless, Lover's aesthetic might be one of the most popular era choices throughout the tour so far.

• Miss Americana
• The Heartbreak Prince
• The Man from 'The Man' music video (Tennis outfit, work suit, St. Tropez printed shirt)
• The 'London Boy'
• 'Devils' and 'Angels' from 'Cruel Summer
• 'Homecoming Queens' from 'Miss Americana & the Heartbreak Prince'
• The 'traffic lights' from 'Death By A Thousand Cuts'
• 'New York City' from 'False God'
• A 'rainbow with all of the colours' from 'ME!
• The pink heart dress from the 'ME!' music video
• The pastel suits from the 'ME!' music video
• The black and white flower dress from the 'ME!' music video ("Je suis calme!")
• The pink faux fur coat and sunglasses from the 'You Need To Calm Down' music video
• The burger and fries from the 'You Need To Calm Down' music video

Folklore Eras Tour costume ideas

The aesthetic: Beige, white, silver, gold, light purple, brown, curly hair, plaited hair, cardigans, flowing dresses, long skirts, mirrorballs, wine glasses, lace up boots.

Folklore 's quiet and cozy vibes might not immediately jump out as your first choice for a show-stopping Eras Tour outfit, but there's so much fun to be had with the lyrics and characters from the album!

• Rebekah and Bill Harkness from 'The Last Great American Dynasty'
• The 'key lime green dog' from 'The Last Great American Dynasty'
• A 'mirrorball'
• The Moon and Saturn from 'seven'
• The 'bottle of wine' from 'August'
• Betty, James, Inez and Augustine
• A dupe/homemade version of the floral Oscar de la Renta dress from the 2021 Grammys
• And of course, thee Folklore cardigan (if you're lucky to own it!)

Evermore Eras Tour costume ideas

The aesthetic: Cream, gold, bronze, dark green, light green, velvet, leafy foliage, floral prints, subtle plaid prints, witchcraft, capes.

Swifties have been obsessed with the witchy vibes of the Evermore section of the Eras Tour and their replica costumes have been incredible, but if you're looking for something a little different, check out the options below:

• The bride from 'Champagne Problems'
• The champagne from 'Champagne Problems'
• 'How evergreen our group of friends' from from 'Champagne Problems' ( inspired by @natniels )
• An Olive Garden employee inspired by 'No Body, No Crime'
• The 'spirit' and the 'bones' from 'Ivy'
• Cowboys inspired by 'Cowboy Like Me'
• A woman covered in cobwebs inspired by 'Right Where You Left Me'
• Plaid jacket and plaited hair inspired by the album cover
• And of course, one of the 'Willow' witches from the Eras Tour...

Midnights Eras Tour costume ideas

The aesthetic: Dark blue, silver, black, stars, deep jewel tones, jewels, glitter, glitter eye shadow, hair jewels, sequins, cat eye sharp enough to kill a man.

Taylor's newest era has provided fans with plenty of ideas for their Eras Tour costumes. Midnights is all about sparkles, jewels and glitter – even Taylor's Midnights tour costumes have become some of the most popular lewks in the crowd!

• The ghost from the 'Anti-Hero' music video
• 'Sexy baby' and the 'monster on the hill' from 'Anti-Hero'
• The 'cheap-ass screw top Rosé' from 'Maroon'
• The HAIM sisters from the 'Bejeweled' music video
• Taylor's black jewel embellished bodysuit from the 'Bejeweled' music video
• 'Sunshine' and 'Midnight Rain' from 'Midnight Rain'
• The street cleaner from the 'Karma' music video
• 'Karma is my boyfriend' + your boyfriend wearing a 'Karma' tee
• Fluffy purple jacket inspired by Taylor's 'Lavender Haze' Eras Tour outfit
• A giant friendship bracelet ( inspired by @soficas19 )
• An dress made out of friendship bracelets ( inspired by @karolimabeans )

Eras Tour costume ideas: Inside jokes, Taylor Swift references and more...

• The white shirt with her stolen albums written on it from the 2019 AMAs
• The janitor cart she arrives in from the Eras Tour
• "No, it's Becky"
• Meredith, Olivia and Benjamin
• A 'Karma Album' truther
• A 'Woodvale' truther
• A christmas tree for 'Christmas Tree Farm'
• Bombalurina from Cats ( inspired by @nickrizzo815 )
• The infamous 'I Heart T.S.' vest worn by Tom Hiddleston
• A Bejeweled Travis Kelce Chiefs jersey

Read more about Taylor Swift 's Eras Tour here:

• Every surprise song performed on Taylor Swift's Eras Tour so far
• 335 friendship bracelet ideas for Taylor Swift's Eras Tour
• Will Taylor Swift Eras Tour movie be on streaming? Here's everything we know so far
• Taylor Swift Eras Tour movie: Every song cut from setlist and two surprise songs revealed
• Taylor Swift Eras Tour gross: How much money has Taylor made?

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Every outfit Taylor Swift wears on the Eras Tour, ranked

• Taylor Swift recently kicked off the European leg of The Eras Tour .
• She has worn over 60 different outfits onstage, with unique styles for each album.
• BI's music team ranked them from worst to best, with the original "Lover" bodysuit in the top spot.

The European leg of Taylor Swift's Eras Tour is underway, and the pop star came armed with a new slate of songs and designer outfits.

The Eras Tour is arranged as a retrospective of Swift's career, spanning nearly two decades and 11 studio albums . Swift does several outfit changes during a single concert, and each segment has a unique aesthetic to match the album in question.

We ranked every outfit Swift has worn onstage from worst to best.

63. The surprise song dress in yellow

Each night during the Eras Tour, Taylor Swift performs an acoustic set with two surprise songs .

The dress for this segment is designed for a quick change; Swift slips it over the "1989" outfit while still on stage. It makes sense for the dress to be plain. But it doesn't make sense for the fabric to be the same color as Big Bird.

Frankly, the yellow dress is ugly. It's way too yellow.

62. The surprise song dress in orange

It's way too orange.

61. The surprise song dress in green

The green dress isn't terrible, but it's not especially stunning either.

60. The surprise song dress in pink

The original pink variant still isn't anything to write home about, but generally speaking, Swift looks good in pink.

59. The surprise song dress in the other shade of pink

I do appreciate that Swift eschewed the butterfly sleeves and unnecessary ruffles for this updated variant, but this dress still looks like it came from Forever 21.

58. The surprise song dress in blue

Swift wore blue versions of several classic tour looks for the night she announced "1989 (Taylor's Version)."

Blue is the best option for a surprise song dress, partially because the color complements Swift's eyes that put those Georgia stars to shame  and partially because it reminds me of Sharpay Evans singing "Bop to the Top."

57. The surprise song dress in the other shade of blue

You know the drill by now. This one is fine, but not great. Mostly it just looks simpler and cheaper than we'd expect from a billionaire — likely an intentional choice aligned with Swift's masterful PR strategy .

56. "1989" in pink and blue

Swift debuted a new collection of designer looks in Nanterre, France , the first stop on the tour's European leg.

The latest "1989" style by Roberto Cavalli is a sequined top and mismatched skirt, much like the skater skirts from the album's original era .

Unfortunately, the pink and blue ombré combination feels juvenile, perhaps because it reminds me of gender reveal parties .

55. "1989" in orange and purple

During her second concert in France, Swift debuted another variation of this look in orange and purple (with mismatched gold and purple shoes). It's not much better than the first version.

True, Swift doesn't look like a cartoon chipmunk in this color combination, but she does somewhat resemble Dora the Explorer , or a Tide Pod .

54. "1989" in green and pink

This is not a designer outfit, this is a watermelon-flavored gummy candy.

53. "1989" in yellow and red

Swift debuted this red-and-yellow getup during her final performance in France, which also happened to be show No. 87 on The Eras Tour.

Swift's boyfriend Travis Kelce , who was spotted in the audience, wears No. 87 for the Kansas City Chiefs. The team's colors are red and yellow .

This variant does remind me of the McDonald's logo, but the color combo gets extra points for Swift's grand romantic gesture. ( Karma is the guy on the Chiefs , haven't you heard?)

52. "Folklore" in yellow

The tiered and embroidered " Folklore " outfits, custom-made by Alberta Ferretti , are almost always winners. The flowy style makes Swift look like a friendly witch, much like her recent collaborator Florence Welch , which is a compliment.

However, this one doesn't suit the era's aesthetic one bit. The mismatch is especially glaring during " My Tears Ricochet ," which is intended to parallel a funeral procession .

This dress was likely designed to evoke the fusion of "Folklore" and "Evermore" into one segment, which came with Swift's newly altered setlist for the European leg. But still, as we previously established, yellow is not Swift's color. It doesn't work.

51. "Folklore" in pink

Swift unveiled a berry-pink rendition of the woodsy "Folklore" gown during her second show in France.

Much like my previous complaint, this is the wrong color for the sister albums segment of the show.

The songs that populate "Folklore" and "Evermore" are full of yearning, betrayal, regret, depression, and even murder . These are not the hot-girl party bops of "1989" or "Midnights," which call for brighter hues and more pizzazz.

And if you think I'm being too nitpicky, I'll kindly remind you that Swift has embraced each album's individual color theory, down to the official Eras Tour branding . I'm simply following her lead.

50. The "Speak Now" ballgown that's growing mushrooms

The flowers plopped all over this dress are flimsy and weird-looking. I would be glad to never see it again.

49. The "Red" romper

Honestly, Swift's outfits never slay during the "Red" segment, but the ombre romper is the worst offender. It's not terrible, but it doesn't do anything for her.

48. The "All Too Well" jacket

Swift dons glittery, floor-grazing outerwear to perform " All Too Well (10 Minute Version) ," which helps make the "Red" segment a bit more sophisticated — though it doesn't match the somber vibe of the song. I much preferred the sleek look that Swift wore to perform the song on "Saturday Night Live."

47. The "22" shirt

There are six versions of this shirt, inspired by an outfit worn by Swift in the "22" music video : "A lot going on at the moment," " We are never getting back together like ever ," "Who's Taylor Swift anyway? Ew," "This is not Taylor's Version," " I bet you think about me ," and, most recently, " I knew you were trouble ." The shirt is always paired with a black bowler hat.

This look doesn't exactly scream high fashion, but it gets extra points for the nostalgia factor. The hat is ugly, but it gets even more extra points for the cuteness factor, since Swift always gives it to a special fan in the crowd .

46. The "Fearless" dress in gold

This is a custom Roberto Cavalli dress , embellished with Swarovski crystals, but somehow it looks like a stringy array of ramen noodles .

45. The "Fearless" dress in silver

Silver is slightly better than gold, but the tassels still look like octopus tentacles.

44. The cupcake-shaped "Speak Now" ballgown

It's too puffy!

43. The "Karma" jacket in pink

It's too pink!

42. "Midnights" in pink and purple

This is a much nicer shade of pink.

41. "Midnights" in blue and purple

Blue is a natural fit for the " Midnights " segment, especially because the standard album cover features a light-blue font.

40. "Midnights" with extra sparkles

This version of the T-shirt dress is slightly elevated, with multicolored gems scattered across the fabric.

39. The "Lavender Haze" look

The fuzzy coat that opens the "Midnights" segment is a reference to the "Lavender Haze" music video . This connection is most obvious when Swift wears the opalescent T-shirt dress underneath.

It kind of looks like Swift skinned a Muppet to make this coat, but don't worry: she confirmed in a behind-the-scenes clip  that she would never wear real fur.

38. The "Karma" jacket in blue

Blue-on-blue is a logical combo for the closing number, if a little predictable.

37. The "Karma" jacket with extra colors

The multicolored fringe is a little chaotic, but it's a fun way to spice things up for the final song of the evening.

36. The "Karma" jacket in magenta

The contrast between Swift's bright skin, dark-blue bodysuit, and hot-pink fringe is very compelling.

35. The "Tortured Poets" gown

I assume the new outfit for " The Tortured Poets Department " segment is designed to look like a "crumpled-up piece of paper lying here," evoking both the tragedy of " All Too Well " and the dark-academia aesthetic of the album itself.

It's a solid concept, but I'm sorry: I simply cannot support Swift's obsession with high-low mullet dresses . I thought we left this trend behind in 2010.

Worse still, the lyrics scrawled on the fabric ("I love you, it's ruining my life," from the single " Fortnight ") make it look like Swift is wearing a high-school theater costume, not a couture Vivienne Westwood gown.

34. The "Tortured Poets" military jacket

Swift adds a military jacket atop her "Tortured Poets" gown to sing " The Smallest Man Who Ever Lived ," an impassioned performance that casts Swift as a soldier on the front lines of a battlefield. The look is still a little corny, but at least it fully embraces the theatrical costume vibe.

33. The "I Can Do It With a Broken Heart" outfit

After singing "The Smallest Man Who Ever Lived," Swift and her dancers perform a brief skit, in which Swift is forced to strip off her dress, put on heels, and smile through the pain.

The onstage outfit change yields a neutral-colored bralette and matching high-waisted bottoms, subsequently topped with a duster. The different color combos include black and gold, white with silver accents, and sparkly gray with a metallic jacket.

These ensembles recall the jackets and two-piece sets from The 1989 World Tour, combined with the ringmaster motif from the "Red" era.

At the time, Swift was battling an eating disorder and often feared she might faint onstage.

While the new Eras Tour outfit is relatively simple, this callback adds an extra layer of poignance to Swift's performance of " I Can Do It With a Broken Heart ."

32. The classic "Evermore" dress

For the majority of the US leg, Swift only had one look for the " Evermore " segment: a mustard-yellow dress that screams cottagecore. It's cute but nothing particularly special, and it has grown a little dull over time.

Note: There is a slightly less saturated version of this dress, but they're so similar, they don't warrant separate entries on this list.

31. The bronze "Evermore" dress

Swift has only worn this alternate "Evermore" dress a handful of times, but it made for a nice change of pace — and the deep, sparkling bronze compliments the moody, wintery vibe of songs like "'Tis the Damn Season," "Champagne Problems," and "Tolerate It." 

30. The "Speak Now" ballgown in gold

The ballgown is a callback to the Speak Now World Tour, when Swift wore sparkly gowns while singing " Enchanted ." For The Eras Tour, Swift pumped up the drama with voluminous skirts and embroidered jewels.

The gold version is fine, but looks slightly cheaper than its counterparts — like an extravagant prom dress. 

29. The "Speak Now" ballgown in silver

Instead of muted gold, silver offers a lovely contrast with the purple visuals of "Speak Now."

28. The "Speak Now" ballgown in pink

The baby-pink version of the "Speak Now" ballgown is the best among the original set of options, with its flattering neckline and strips of sparkles that resemble falling rain.

27. The "Fearless" dress with metallic fringe

The newest "Fearless" look that Swift debuted in France is a solid, mid-tier choice. It's much better than the era's stringy options, though it doesn't measure up to the original fringed mini dress.

26. The "Lover" bodysuit with purple tassels

The deep purple hue made for an exciting change when Swift debuted this look in East Rutherford, New Jersey — but the tassels throw off the whole effect. They make the bodysuit look cheaper than it is.

25. "1989" in orange

The orange set is nice, but it's the weakest link of the original Roberto Cavalli sets (and signals that she'll wear the yellow surprise-song dress. Yuck).

Maybe it's a subtle Easter egg for "Karma," the rumored album that Swift scrapped in between "1989" and "Reputation." (In the music video for "The Man," the word is graffitied on the wall in orange paint.)

24. "1989" in green

The green is prettier than orange, but not as pretty as pink.

23. "1989" in pink

Although hot pink isn't quite right for the overall vibe of "1989," it does pair well with the girlish charm of " Blank Space " and the fiery passion of " Bad Blood ."

22. "1989" in blue

After 26 concerts, we finally got to see Swift perform songs from "1989" wearing the album's distinctive color. This glittering blue set recalls the New York City skyline that inspired Swift's iconic pop songs.

21. The "Midnights" bodysuit with millennial charm

The newest edition of the "Midnights" bodysuit was designed by Zuhair Murad. It subtly evokes millennial fashion trends with a halter neckline, waist slits, and a chevron-esque pattern.

20. The "Midnights" bodysuit with cutouts

This version of the "Midnights" bodysuit, which Swift debuted in Los Angeles, is likely designed to resemble an outfit that Swift wore during the 1989 World Tour .

It's one of her most daring looks yet , but the sheer patches in the abdomen look a little misplaced.

19. The "Lover" bodysuit in blue and yellow

The glitzy "Lover" bodysuits, custom-made by Versace, are always gorgeous. But there's something slightly off about the blue-and-yellow color combination. The tones are too muted to complement the show's opening visuals.

18. The "Lover" bodysuit in orange and pink

In theory, this is a strong color combo; it reminds me of a sunset. But in reality, the bodysuit is just slightly too orange.

17. "The Man" blazer in orange

Swift slips a bedazzled blazer over her "Lover" bodysuit to perform " The Man " and " You Need to Calm Down ." The latest iteration is a pretty pale orange, though it doesn't feel as powerful as the other options.

16. "The Man" blazer in silver

The glittering silver blazer was the first costume change ever seen during The Eras Tour. With the matching red-bottomed Christian Louboutin boots, it remains an effective mix of elements.

15. "The Man" blazer in black

We all love the silver blazer, but the black blazer is extremely hot.

14. "Folklore" in blue

The sheer, baby-blue cape sleeves are gorgeous, but this color isn't quite the right fit for "Folklore," which is not a blue-sounding album in the slightest.

13. "Folklore" in purple

"Folklore" isn't a purple-sounding album either, but this dress does look like something a young widow might wear in a Jane Austen film adaptation , so it works.

12. "Folklore" in cream

Cream is a fitting color for "Folklore," an album that evokes earthy and neutral tones.

11. "Folklore" with lace

This is only slightly different from "Folklore" in cream, but the lace adds a new edge — romantic and old-timey, well-suited for the "pioneer woman in a forbidden love affair" that Swift imagined while she was writing these songs.

10. The "Speak Now" ballgown in blue

Although blue is not the traditional "Speak Now" color, everything about this dress is truly stunning, from the floral details to the elegant train.

Plus, the color recalls a sky-blue ballgown that Swift wore during the original "Speak Now" tour in 2011 , giving this look an extra layer of nostalgic charm.

9. The "Speak Now" ballgown with embellishments

The "Speak Now" gown that Swift debuted in France is the best one yet.

The skirt has just enough volume to look elegant instead of puffy — while the delicate, glittering details evoke a similar dress that Swift wore to perform "Enchanted" in 2011 (designed by Reem Acra), which is currently on display at the Country Music Hall of Fame and Museum in Nashville .

8. The original "Midnights" bodysuit

The navy bodysuit is an Eras Tour classic, dark and twinkling like midnight rain. It's an almost-perfect choice to close the show.

7. "Folklore" in green

Out of all the flowy "Folklore" gowns, green is the best fit for the album's aura. It makes Swift look like a woodland fairy.

6. The original "Fearless" dress

Swift's flapper-inspired dress is ideal for performing classics like " You Belong With Me " and " Love Story ." The fringe is fun and youthful, just like the original "Fearless" era, but paired with knee-high boots, it's still chic and modern.

In fact, according to Vogue , the dress is designed to resemble a similar Roberto Cavalli dress that Swift wore during her original "Fearless" tour.

"We chose a beautiful champagne color, which is very Taylor," designer Fausto Puglisi told the magazine.

5. The only "Reputation" outfit

If it ain't broke, don't fix it. The one-legged "Reputation" jumpsuit, also by Roberto Cavalli, is bold and sexy with a hint of danger, just like the album itself. Puglisi described it as "more of a badass, rock and roll look."

4. The scalloped "Midnights" bodysuit

There is something especially ethereal about this version of the "Midnights" bodysuit, custom-made by Oscar de la Renta.

The blue has a slightly warmer, richer tone — a better match for Swift's ocean eyes and pinkish undertones than navy — and the scalloped detailing on the bodice is exquisite up close. Paired with Swift's now-signature garter, this look is a total knockout.

3. "The Man" blazer in hot pink

Swift looks like a Barbie come to life in this version of the blazer, which she debuted onstage in Argentina. It also gives her performance of "The Man" a flirty, feminine edge.

2. The "Lover" bodysuit in pink and red

Swift also debuted this pink version of her opening look in Argentina. The gorgeous combination of shades, from baby pink to strawberry and fuchsia, compliments the tone of songs like " Cruel Summer " and " Lover ."

1. The original "Lover" bodysuit

This was the first outfit Swift wore when she arrived on The Eras Tour stage back in March, and to this day, it remains the best.

The blue, purple, and pink gems create the perfect color combo, especially suited for the warmth and whimsy of the "Lover" era.

• Main content

Taylor Swift's Most Iconic Outfits From Her Original 'Speak Now' Era

Although there’s definitely a lot of debate, many Swifties consider Speak Now to be one of Taylor Swift’s best albums. So to say the release of Speak Now (Taylor’s Version) is highly anticipated would be an understatement.

The album gave us so many iconic songs — “Mine”, “Sparks Fly”, “Back to December”, “Mean”, and so, so many more.

Taylor’s Speak Now era also gave us a whole new aesthetic. Taylor loosened up her signature curls and traded in (most of) her princess costumes for knee-length halter dresses. While she didn’t completely ditch her country vibes — her fringe sequin mini dress and knee-high black boots still made an appearance! — it’s clear that Taylor’s style was starting to evolve.

In honor of the original Speak Now era, below are Taylor Swift’s most iconic outfits.

sources: StarStyle , Taylor Swift Style

Psssst… this article contains affiliate links which means we may make a commission if you make a purchase

‘Speak Now’ Album Cover

Taylor Swift wore a gorgeous Reem Acra Strapless Purple Ombre Chiffon Gown on the cover of her Speak Now album.

Red Carpet Looks

Taylor Swift showed up to the premiere of Easy A to support friend Emma Stone while wearing a Miu Miu Green Silk Bustier Mini Dress ( get a similar dress here ) and Christian Louboutin Gold Madame Butterfly Pumps .

At the 2010 American Music Awards, Taylor Swift shocked everyone with her straightened locks and blunt bangs. She went for a more glam look in a Collette Dinnigan Beaded Mini Dress and Jimmy Choo Mesh-Trim Studded Sandals.

Taylor Swift’s look at the 2011 People’s Choice Awards was peak  Speak Now with a pretty J. Mendel Pink Chiffon Dress and a loose curly updo.

Taylor Swift went for full glamour at the 2011 Billboard Awards in an Elie Saab Pink Beaded Strapless Gown and Lorraine Schwartz Jewelry. Her side-swept wavy hair really sealed the deal as one of her best red-carpet looks of the era.

Taylor Swift looked stunning at the 2011 American Music Awards in a Reem Acra Gold Strapless Beaded Gown and a side ponytail.

‘Speak Now’ World Tour Looks

Straight from her music video for “Mean”, this custom Alice + Olivia White Lace Dress took the stage any time Taylor Swift sang her hit song.

This Roberto Cavalli Gold Ombre Sequin Fringe Mini Dress made several appearances on the Speak Now tour ( get a similar dress here ), usually when Taylor Swift performed “Sparks Fly”, “Mine”, and “The Story of Us”. She always paired the dress with her Everybody Fargo Black Knee-High Boots .

Taylor Swift’s custom Susan Hilferty Purple Chiffon Halter Dress is perhaps one of her most iconic looks from her  Speak Now World Tour. She usually wore the dress while performing “Speak Now”, “Fearless”, “Last Kiss”, “You Belong With Me”, and “Dear John”. ( Get a similar dress here ).

Taylor Swift’s memorable “Better Than Revenge” dress was none other than a Theia Red Sequin Slip Dress. She paired the dress with her favorite Everybody Fargo Black Knee-High Boots .

Finally, Taylor Swift wore another Susan Hilferty custom dress — this time a red chiffon midi dress — to perform “Haunted”.

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7 Iconic Taylor Swift Outfits To Recreate For The Eras Tour

So you did it: you survived ‘The Great War’ of ticket sales and are officially attending Taylor Swift’s highly-anticipated Eras Tour ! But now comes what might be a bigger struggle. What will you wear to the concert?! Don’t worry, we at THP are kinda obsessed with Taylor’s style, so we tracked down dupes for some of Taylor’s most iconic looks! Here’s how you can bring the Old Taylor back to life or celebrate the New Taylor on a budget.

Hey, honey! Just so you know, there are some links in this article which we may earn money from if you make a purchase using them. It’s at no extra cost to you and helps us as an independent publication massively. Thanks for supporting The Honey POP!

Speak Now World Tour

We see ‘Sparks Fly’ whenever we’re reminded of this iconic dress from Taylor’s 2010 tour! Taylor’s dress was by Roberto Cavalli , so it’d be kinda hard to get your hands on the exact piece, but these dress options will get the point across while letting you shine like fireworks. Don’t forget to curl your hair, too!

’22’ Music Video

22-year-olds , this one’s for you! We got so many incredible looks during the Red era – and the Red (Taylor’s Version) era, while we’re at it – that it was really hard to narrow down one to recommend here, but this ’22’ outfit is easily recognizable and easy to recreate. You’ll need a “not a lot going on at the moment” shirt, black shorts , a bowler hat , and some red heart glasses to match the ones she wore in certain scenes of the music video!

1989 World Tour

This is a pretty popular tour costume, but there are so many different ways to recreate it! On each night of the 1989 World Tour, Taylor wore a different sequin-jacket-and-metallic-skirt combo to perform ‘Welcome To New York, so you can really get creative with different colors. You can find some jacket options here , here , here , and here , and some skirt options here , here , and here !

‘End Game’ Music Video

We never tried to forget this incredible look from the end of the ‘End Game’ music video, but even if we did, we just couldn’t! From the fluffy blue jacket to the glitzy dress , every inch of this outfit was a serve. It’s a pretty underrated Taylor fashion moment, so we feel like not many people will be recreating it for the Eras Tour – time for you to stand out!

‘Lover’ Music Video

Another underrated music video look that we think would make a great Eras Tour costume is the sweet yellow dress from the ‘Lover’ music video! We’d start with a yellow halter dress , then pair it with dangling earrings and a thick matching headband . If your venue allows signs (be sure to check their website first!), you could even make yourself a guitar and have your friends sign it. Maybe you’ll be lucky enough to meet Taylor’s band members on the floor and get their autographs?

folklore Photoshoot Checkered Dress

As fun as it can be to go all-out with a costume for your show, sometimes you just want something simple and comfy so you don’t have to worry about sequins flying everywhere or scratchy fabrics irritating your skin while you dance. We think a checkered mini-dress like the one Taylor wore for her folklore photoshoot would be a great option! You could even pair it with a cardigan dupe for something a little extra and to stay warm if your stadium show gets a little chilly.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

‘willow’ Music Video

The old-timey costumes in the ‘willow’ music video are absolutely stunning, but we imagine it’d be kinda hard to dance around in a longer dress like this, especially if you’re blessed with a Rain Show. But don’t worry, we have a modern solution! This lovely mini-dress is one of the prettiest things we think we’ve ever laid eyes on, and it replicates the neckline and lace detailing of Taylor’s in a fresh, elegant way.

Have you figured out your Eras Tour outfit yet? Are you gonna try out any of these ideas? If you do, send us a pic on Facebook , Instagram , or Twitter – we’d love to see and hype you up!

Want more Taylor Swift content while you wait for your show? We gotchu !

TO LEARN MORE ABOUT TAYLOR SWIFT: FACEBOOK | INSTAGRAM | TIKTOK | TWITTER | YOUTUBE

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Taylor Swift Debuted Brand-New Costumes During Her First Eras Tour Show in Paris

And that's not the only change she made.

Getty Images

It's hard to count the ways in which Taylor Swift's Eras Tour broke records. There's the innovative format (which took fans on a winding recap of her career, reliving hit after hit and the years they dominated the radio) plus the show's status as the highest-grossing tour in history, having brought in over $1 billion by the end of 2023. Maybe most indicative of its staying power is the fact that it's still making headlines. On May 9, 2024, over a year after the tour began, Swift gave her first performance following the release of her latest album, The Tortured Poets Department, in Paris. After much fan speculation, she revealed a dozen dazzling updates to the show.

Here are all the new outfits, song changes, and set details.

A New Look for the Lover Era

JULIEN DE ROSA/Getty Images

The pop star opened the tour in a brand-new orange and red bodysuit. In past iterations of the tour, she wore a similar costume in shades of pink and blue.

The Intro Now Includes Samples of TTPD

Before Swift enters the stage at each show, an opening track plays with samples of songs from each era, giving guests a taste of what's to come. During her May 9 show in Paris, a new intro played including snippets from her latest album, The Tortured Poets Department .

A New Fearless Costume

Kevin Mazur/TAS24/Getty Images

The singer wore a new silver and black dress for the Fearless portion of the set, referencing a similar dress she wore on her original Fearless tour in 2009.

A New Era Dedicated to 'The Tortured Poets Department'

New album, new era. Swift performed the songs 'But Daddy I Love Him," "Who's Afraid Of Little Old Me?", "Fortnight," "The Smallest Man Who Ever Lived," and "I Can Do It With A Broken Heart" in a new white dress decorated with text, almost like the pages of a book. She also included short samples of "So High School" and "Down Bad."

The section included noteworthy new choreography. Just before performing I Can Do It With A Broken Heart, Swift lay limp like a rag doll while dancers in top hats dressed her up to the tune of circus music. They then push her forward onto the stage, though her gestures remain hesitant. Some have speculated that the performance is a metaphor for the first months of The Eras tour, in which Swift performed back-to-back shows right after her break up from actor Joe Alwyn .

The song that follows includes lyrics like "Lights, camera, bitch smile, even when you wanna die" and "All the pieces of me shattered as the crowd was chanting, more." The accompanying music video includes visuals from the tour.

Folklore and Evermore Are Combined (With a New Costume)

Kevin Mazur/TAS24 /Getty Images

The Folklore and Evermore eras once stood on their own, but in the updated set Swift joined them. “We have now reunited the sisters and combined them into one chapter,” she said . She alternated songs from each album wearing a never-before-seen yellow dress from Alberta Ferretti.

She Nixed Existing Songs

Kevin Mazur/TAS24/Getty images

Given the show already surpassed three hours, adding new songs meant having to nix existing ones. Swift axed fan favorites from Folklore, Evermore, Lover, Fearless, and Speak Now , including “The Archer,” “The Last Great American Dynasty,” “The 1,” “’Tis the Damn Season,” “Tolerate It,” "Fearless' "Evermore" and "Long Live."

A New Red Costume

Swift sported a new top for the show's Red era: a white T-shirt that read 'This is not Taylor's version.'

New Sequencing

Swift moved up Speak Now, performing songs from the album right after the Red era and pushed back the now-combined Folklore/Evermore section to follow Reputation . After 1989 she launched into a brand new The Tortured Poets Department section, and rounded things out with her usual surprise songs and Midnights era.

A New 1989 Outfit

For the 1989 portion of the show, Swift wore a pink ombré top and a blue ombré miniskirt. Her shoes were mismatched, with the right boot matching her top and the left referencing her skirt.

A New Acoustic Set Dress

The Grammy winner debuted a hot pink mini dress for the surprise section of the set. At the May 9 show in Paris she (fittingly) played the songs "Paris" and "loml," a ballad from her new album.

Another New Acoustic Set Dress

On her third night performing in Paris, the star wore a new orange dress during her acoustic set. She played Hey Stephen and Maroon.

A New Midnights Costume

Swift ended the the first Paris show in another new outfit. The blue bodysuit is similar in color to previous Midnight's costumes, but features a new silhouette with cutouts on the ribs and a a keyhole near the chest.

On the third night she switched things up again, debuting a glittering purple dress and coat.

New Transitions and Visuals

The updated show's Speak Now section is preceded by flowers blooming on the stage's screen, while Reputation ends with a snake slithering into the woods, signaling the start of the now combined Folklore and Evermore era. The Tortured Poets Department era includes spaceship visuals and old Hollywood motifs.

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Taylor Swift fans are going viral for the DIY costumes they're wearing to her tour

Taylor Swift wears more than a dozen different outfits during The Eras Tour, each representing a moment or phase from her decade-plus-long career.

For Swifties, each outfit has a hidden message — the pink and blue bejeweled Versace bodysuit and sparkly boots is pure “Lover,” a Roberto Cavalli gold fringe dress looks like an updated version of the “Fearless” album cover.

But Swift’s outfits aren't the only ones gathering attention online. Her fans’ costumes are making headlines, too.

Since opening night on March 17, social media has been flooded with images and videos of concert-goers re-creating Swift’s most iconic looks — and people are getting pretty creative.

“Someone came as a crumpled-up piece of paper from ‘All Too Well,'” Kelsey Barnes, 30, from Toronto, who attended opening night, tells TODAY.com, laughing. “People will take the tiniest little thing that Taylor says and make an entire aesthetic out of it. It’s amazing.”

"People will take the tiniest little thing that Taylor says and make an entire aesthetic out of it. It’s amazing.”

Kelsey Barnes on TAylor Swift

For opening night, Barnes wore a blue dress channeling the one Swift wore when she first announced “Midnights,” her most recent album. Her friends, whom she attended the show with, had costumes nodding to the “ME!” music video and the album “Speak Now.”

She said the costumes have cultivated camaraderie between fans. “Everybody’s constantly complimenting each other on what they’re wearing. We had some girls run up to us and go out of their way to say they liked our outfits,” she says. But the highlight of the night was when Swift shouted out all the fans' costumes from the stage. 

Below, TODAY.com catches up with other Swifties about why they’ve become costume designers for the show. 

Dressing up at Taylor Swift concerts is a tradition

For many Swifties, dressing up for concerts isn't anything new. Dina Kandzic, 28, from Brooklyn, NY, has seen Swift perform 27 times, and she's assembled a different themed outfit for each tour.

“After going to almost 30 of her shows, I realized it’s getting harder and harder to stand out,” she says.

When deciding what to wear this time around, Kandzic went with an outfit from an era that hadn’t gone on tour: “Midnights,” her latest album.

Kandzic wore a purple costume, featuring a sequin skirt and heart-shaped sunglasses, inspired by the “Lavender Haze” music video.

“One girl came up to me and told me I looked like I was leaving the Taylor Swift Met Gala,” Kandzic says. “That was the best compliment. Like I will never receive a better compliment than that.”

The concerts are a supportive environment — and, for some fans, somewhat competitive. Kayla Hockman, 29, from Los Angeles, says having a unique outfit was a priority. After all, having appeared in the “Shake It Off” video, Hockman had a reputation as a Swiftie to preserve.

After thinking through a few options (including the squirrel pajamas Swift wears in the “We Are Never Getting Back Together” music video), Hockman decided to recreate the sequined red dress from the “ME!” music video. But her friends were skeptical. “I feel like everyone’s going to wear that,” she recalled them saying.

Ultimately, she forged ahead, ordering a few pieces and hiring a seamstress to assemble the final product, ultimately costing a total of $160.

At the concert, she only saw one or two other people wearing the same look. “I was like, wait, I’m so glad I wore it.”

DIY costumes are a memento from the tour

For some, DIY costumes are a way to manage costs while keeping in the spirit of the show.

“I was trying to find the most affordable costumes because you’re already paying so much money with the concert tickets, travel, parking, food and accommodations,” Hockman says.

Mia Saracusa, 26, from Denver, put her budget-conscious creativity to work by creating a patch jacket that mimics the one Swift wore during the Reputation Stadium Tour.

She thrifted a jean jacket, scoured the internet for patches that tied into the songs and then assembled the look herself.

“It’s like a memento to take away from the show. I have something to remember from opening night,” she says. 

Holly Evans, 23, from Victorville, California, also created a patchwork-inspired outfit as a nod to Swift's current tour aesthetic.

She created her outfit entirely by hand, picking moments that stood out from four albums: The “Folklore” cardigan. The black fur sleeve, a nod to Swift’s “Reputation” album. The white shorts á la “1989.” The ringmaster tailcoat from The Red Tour.

“I’ve created some looks in the past, but they were just the one look, so it was fun to combine a few together,” she says. (Once, at the 1989 World Tour, Evans dressed up as a milkshake, a play on the “Shake It Up” music video.)

At the concert, Evans said people approached her to talk about her outfit, saying they saw her on TikTok and Twitter.

But the best part came after the show when Swift liked Evan’s TikTok , in which she showed off her outfit.

“I had to make sure it was actually her,” she says. “I clicked on the account; it had the blue checkmark. I started just bawling. I was so happy. I worked really hard on the outfit so to have her stamp of approval meant a lot.” ”

The meaning of all those bracelets

You may have seen pictures of Swifties wearing friendship bracelets. No, it’s not summer camp — it’s another sartorial tradition that came out of The Eras Tour.

Months before the tour, fans coordinated a friendship exchange inspired by a lyric in the song “You’re On Your Own, Kid.” Swift sings, “So make friendship bracelets / Take the moment and taste it / You’ve got no reason to be afraid / You’re on your own, kid / Yeah, you can face this.”

Saracusa says the bracelet exchange happened just a few hours before Swift took the stage. “I met up with a big group of other fans from Twitter an hour or two before the gates opened. Everyone had made different bracelets with song lyrics, inside jokes from the fandom, album titles, things like that,” she says, explaining how they all wrote the number 13 on their hand like Swift did during the Speak Now World Tour.

Taylor Swift outfits double as a bonding activity

Danielle Estrada, 26, from Salt Lake City, and her friends always knew they wanted to dress up for the tour.

Then, Estrada proposed getting her boyfriend and his friends in on the action — and they were game.

"I'm always a good sport. I love my girlfriend, so I'll always support her in her endeavors. But I did laugh when I saw the outfit online and when she showed me what I would be dressing up as," Estrada's boyfriend Derek Logan, 32, TODAY.com.

"Any opportunity to wear a fedora I’m in and I got to wear a butterfly chest tattoo," he adds.

Logan's outfit came from the "I Knew You Were Trouble" music video.

His friends dressed up as the guy on the yacht from "The Man" music video while the other re-created Swift's look from the "You Belong With Me" music video.

"To any boyfriends or husbands out there, when you're going to a concert for your girlfriend maybe you're not the most excited, just spice it up. It makes it a little more fun," Logan says.

Just for you, Swifties

• Taylor Swift's eras: What she was trying to say with each album's style
• How Taylor Swift turned fandom into a scavenger hunt of clues
• Taylor Swift and Joe Alwyn's relationship, in their own words

Jordan Greene is an editorial intern at TODAY.com. She is currently studying magazine journalism, political science and religion at Syracuse University. Previously, she interned at the Forward, Punch Magazine in the San Francisco Bay Area and Minute Media. She loves adventuring to new places and watching the sunset at the beach. Follow her on Twitter here .

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Women's health.

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Speak Now World Tour

Table of contents, background and development.

«I’m so excited to go back out on tour again in 2011! The 'Fearless Tour' was so much fun and even more unforgettable than I ever imagined, and I can't wait to get back out and play my new music from Speak Now ! The fans have been so amazing and I'm thrilled to play in new cities around the world and meet even more of my fans in 2011!» Taylor Swift

Acoustic Surprise Covers

«One day at rehearsals I was having a rough day, and I wrote a lyric by my friend Selena Gomez on my arm: 'You’ve got every right to a beautiful life.' It looked cool, so now I put lyrics on my arm every night. It’s like a mood ring.» Taylor Swift

Speak Now...Help Now

«One of my dancers lives in Alabama and showed photos of a backyard cyclone and I thought, 'If there was any way I could help with damage done and families who lost homes, I had to think of one.' Here we are at a rehearsal, in an arena, with empty seats. What if we fill those seats? And give the proceeds to the victims of the tornadoes?» Taylor Swift

Critical Review

Music video and tour dvd.

NORTH AMERICA & AUSTRALIA

• 1. Sparks Fly
• 3. The Story of Us
• 4. Our Song
• 6. Back to December/Apologize/You're Not Sorry (Medley)
• 7. Better Than Revenge
• 8. Speak Now
• 9. Fearless/Hey, Soul Sister/I'm Yours (Medley)
• 10. Last Kiss
• 11. You Belong With Me
• 12. Dear John
• 13. Enchanted
• 14. Haunted
• 15. Long Live
• 16. Fifteen
• 17. Love Story

EUROPE & ASIA

• 4. Back to December/Apologize/You're Not Sorry (Medley)
• 5. Better Than Revenge
• 6. Speak Now
• 7. Fearless/Hey, Soul Sister/I'm Yours (Medley)
• 9. You Belong With Me
• 10. Dear John
• 11. Enchanted
• 12. Long Live
• 13. Love Story

Speak Now Era

Speak now (taylor's version), speak now (2010), speak now songs, speak now world tour – live, speak now tour arm lyrics, discography.

• Studio Albums
• Re-Recordings
• Extended Plays
• Work For Other Artists

Videography

• Concert Movies
• Filmography
• Music Videos
• Brand Deals

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Can’t get Taylor Swift tickets? See all of Swift’s eras on display at this costume exhibit

A retrospective of Taylor Swift’s costumes, jewelry and props go on show in the “Taylor Swift: Storyteller Exhibit” at the Museum of Arts and Design in New York. (May 26)

Costumes worn by singer Taylor Swift, part of the exhibition,"Taylor Swift: Storyteller,” are displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

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A costume worn by singer Taylor Swift, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A costume worn by singer Taylor Swift in her 2022 “Bejeweled” music video, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A dress worn by singer Taylor Swift from her 2010 “Speak Now” world tour, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

Costumes worn by singer Taylor Swift from her 2021 music video “I Bet You Think About Me,” part of the exhibition,"Taylor Swift: Storyteller,” are displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

Boots worn by singer Taylor Swift from her 2019 performance at MTV Awards, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A costume outfit worn by singer Taylor Swift in her 2013 music video “22,” part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

A body suit costume worn by singer Taylor Swift during her 2018 “Reputation” tour, part of the exhibition,"Taylor Swift: Storyteller,” is displayed at the Museum of Arts and Design in New York on Tuesday, May 23, 2023. The exhibit runs through Sept. 4. (AP Photo/Bebeto Matthews)

Tim Rodgers, general director for the Museum of Arts and Design, center, appears during an interview about the exhibition “Taylor Swift: Storyteller,” on Tuesday, May 23, 2023, in New York. The exhibition, a collection of costumes worn by Taylor Swift, runs through Sept. 4. (AP Photo/Bebeto Matthews)

Tim Rodgers, general director for the Museum of Arts and Design, center, speaks during an interview about the exhibition “Taylor Swift: Storyteller,” on Tuesday, May 23, 2023, in New York. The exhibition, a collection of costumes worn by Taylor Swift, runs through Sept. 4. (AP Photo/Bebeto Matthews)

NEW YORK (AP) — Taylor Swift has been breaking records and delighting fans on the U.S. leg of her Eras Tour , a splashy celebration of her career and new releases since the pandemic.

It’s become a notoriously tough ticket to get .

But on the second floor of the Museum of Arts and Design (MAD) in New York City, fans can catch glimpses of Swift’s “eras” for much cheaper. “Taylor Swift: Storyteller,” features dozens of costumes and objects spanning her music videos, tours and awards show performances — from the lace gown she wore when performing “All Too Well” on the Red Tour to the “key to the castle” featured in the video for “Bejeweled.”

The goal, museum director Tim Rodgers said, was to explore how Swift uses clothing and props to tell stories — almost as much as she does lyrics. “It’s different than stars that use costumes or fashion in order to enhance themselves,” Rodgers said. “Taylor Swift is using costumes and props like a vocabulary.”

Rodgers said Swift’s team came to MAD with the idea because of another exhibit they hosted — “Queer Maximalism X Machine Dazzle” — featuring the work of artist, performer and costume designer Matthew Flower, also known as Machine Dazzle. “It was totally unexpected,” Rodgers said.

“Taylor Swift: Storyteller” opened ahead of Swift’s three-night stop nearby at New Jersey’s MetLife Stadium. Like her concerts, the collection walks visitors through her genre- and decade-spanning career. There’s the crystal-encrusted guitar she used when performing her 2010 album “Speak Now,” a hooded bodysuit she wore during her Reputation Stadium Tour, the striped T-shirt she wore in a 2020 photoshoot for “folklore.”

“She’s a visual storyteller. Everything she does ... it feels very intentional,” said Teresa Bocalan, a fan visiting the museum. “So it’s really cool to see those outfits up close.”

The exhibit, on display through Sept. 4, is accompanied by a playlist of Swift’s music videos — including her short film for the 10 minute version of “All Too Well” — which are projected on screens around the room. Lyrics scrawled in Swift’s handwriting adorn key walls in the space.

But perhaps the centerpiece of it all is a more recent piece of Swift’s lore: the flowing red wedding dress she wore in the 2021 video for “I Bet You Think About Me (Taylor’s Version) (From the Vault),” directed by Blake Lively and co-starring Miles Teller. The song, featuring Chris Stapleton, was an addition to the re-released version of her 2012 album “Red.” Adorned with tulle roses, the dress was custom made for Swift by Nicole + Felicia Couture.

In the video , the red gown is a showstopper — or, more literally, a wedding stopper.

In the exhibit, it seems to hold the same power.

“We had people come in and look at that red wedding dress over there and literally start to cry,” Rodgers said of the exhibit’s opening weekend. “It is, for a lot of people, almost like a religious experience to see this clothing that Taylor once wore.”

“I’m also super excited to see the ‘I Bet You Think About Me’ dress over there,” said Greta Myers, a student at the Fashion Institute of Technology. “We haven’t looked at it yet. I’m saving it.”

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Fans Think Taylor Swift Is Teasing Her Next Re-Recording with Her Eras Tour Costume

Fans think the singer is "teeing" up to announce Speak Now (Taylor's Version) during her Eras Tour

Taylor Swift 's next re-recording might be sooner than fans think.

After dropping several Easter eggs for Speak Now (Taylor's Version) in her recent music videos, fans think the singer is "teeing" up to announce something big at her Eras Tour — and she's using her costumes to do it.

Throughout the tour, which kicked off on March 17, Swift has been paying tribute to her past eras with her costumes , including recreating her look from her "22" music video, in which she wears black shorts, a black fedora , and a black shirt that reads: "Not a lot going on at the moment."

For her opening night in Glendale, Arizona, she made one critical change, dropping the "not" from the T-shirt slogan, with "A LOT" in red.

Swift later wore a similar outfit for her Red era set featuring a different lyric from the song: "Who's Taylor Swift anyway? Ew," with "Ew" in red.

Following the costume change, it didn't take long for fans to start theorizing, with some suggesting that the red letters are spelling out Speak Now (Taylor's Version) .

During her March 31 concert in Arlington, Texas, Swift added more fuel to the fire by debuting a third shirt during her "22" performance, this time reading: "We are never getting back together. Like ever," with "never" and "ever" in red lettering. And guess what? The letters still match up to spell out Speak Now (Taylor's Version) .

Once the fill in the black is complete, some Swifties have even suggested that Swift might announce Speak Now (Taylor's Version) during her Eras Tour, where she notably only performs one song from the aforementioned album.

This wouldn't be the first time Swift has dropped Easter eggs through clothing. In February, Swift embraced all her eras for her Grammys red carpet look . Notably, the singer stepped out in a midnight blue two-piece set by Roberto Cavalli, a designer she worked with during her Speak Now era and who also created custom looks for her recent Eras Tour.

She also included a few Speak Now Easter eggs in her music video for "Bejeweled ," including instrumental versions of "Long Live" and "Enchanted" as well as hair clips that read "S" and "N." At the end of the video, Swift even stands on a balcony that looks identical to the balcony from her Speak Now World Tour.

"Easter eggs can be left on clothing or jewelry," Swift previously told Entertainment Weekly ahead of the release of her Lover album .

"This is one of my favorite ways to do this because you wear something that foreshadows something else and people don't usually really find out this one immediately but they know you're probably sending a message. They'll figure it out in time."

Related Articles

Everything you need to dress up as Taylor Swift for Halloween 2023

• Published: Oct. 19, 2023, 11:05 a.m.

Taylor Swift has a number of fan favorite outfits that are perfect for Halloween. Getty Images for TAS Rights Mana

• Nicole Iuzzolino | NJ Advance Media for NJ.com

When you step out on Oct. 31st, you have to be stepping out in “Style.”

Halloween and the “Eras Tour” are two of the most exciting days of the year, so what better way to celebrate the 31st than to combine the two!

If you want everyone to be “enchanted to meet you” this year, then throw on your “Lover” bodysuit or your fringed “Midnights” jacket and heeled boots, it’s time for you to make the “whole place shimmer.”

With that being said, here is everything you need to dress like Taylor Swift in each one of her musical eras.

Debut Taylor Swift Halloween costume

“our song” music video taylor swift costume.

Taylor Swift's "Our Song" music video outfit has been used as costume inspiration by fans. YouTube

Costume details:

• Blue tutu skirt – Starting at $21.99
• Blue corset – Starting at $28.99

“Teardrops On My Guitar” music video Taylor Swift costume

Taylor Swift's debut era has been major inspiration for Swift fans when it comes to Halloween costumes. YouTube

• Long dress – Starting at $49.99
• Mini guitar – $10.59

“Tim McGraw” music video Taylor Swift costume

Taylor Swift's "Tim McGraw" music video is one fans routinely reference when dressing up as her. YouTube

• White spaghetti strap dress – For $36.99
• Brown cowboy boot – Starting at $35.99

“Fearless” Taylor Swift Halloween costume

Taylor swift’s “eras tour” “fearless” set outfit.

Taylor Swift performing her "Fearless" set while on the "Eras Tour." Getty Images for TAS Rights Mana

• Gold fringe dress – Starting at $32.99
• Number 13 tattoo – On sale for $7.99, instead of $9.99
• Sparkly cowboy boots – For $59.99

“You Belong With Me” music video Taylor Swift costumes

Taylor Swift's "Fearless" era was used as inspiration for many "Eras Tour" outfits in addition to Halloween. YouTube

• “Junior Jewels” shirt – On sale for $20.99, instead of $52.50
• Plaid pajama pants – For $21.99
• Black glasses – For $9.99

“You Belong With Me” music video Taylor Swift costume

Taylor Swift's "You Belong With Me" music video has been used as inspiration for a number of Halloween costumes. YouTube

• Band costume – For $22.95

“Love Story” music video Taylor Swift costume

Taylor Swift's "Love Story" music video has been used as costume inspiration for the "Eras Tour" and Halloween. YouTube

• Dress – $35.97

“Speak Now” Taylor Swift Halloween costume

Taylor swift’s “speak now” tour dress.

Taylor Swift's "Speak Now" tour dress is iconic in the eyes of a number of Swifties. YouTube

• Purple dress – Starting at $29.99
• Red lipstick – For $0.98
• White gloves – On sale for $7.99, instead of $11.99

“Mean” music video Taylor Swift costume

Taylor Swift's "Mean" music video can be drawn for inspiration for Halloween and "Eras Tour" costumes. YouTube

• Flapper outfit – $49.90

“Red” Taylor Swift Halloween Costume

Taylor swift’s “red tour” outfit.

Taylor Swift's "Red" era is used by fans in a number of costumes.

• Red shorts – For $28.89
• Striped shirt – For $21

Taylor Swift’s “Red” set outfit for the “Eras Tour”

Taylor Swift's "Red" era is used for a number of costumes. Getty Images for TAS Rights Mana

• Black shorts – Starting at $21.99
• Black loafers – Starting at $25.89
• “22″ t-shirt – On sale for $34.49, instead of $45.99

“1989″ Taylor Swift Halloween costume

“bad blood” music video taylor swift costume.

Taylor Swift's "Bad Blood" music video has been used for inspiration for Halloween and "Eras Tour" costumes. YouTube

• Black leather top – On sale for $32.99, instead of $70.00
• Black leather shorts – Starting at $16.99
• Black eye makeup – On sale for $6.00, instead of $5.49

Taylor Swift’s “1989 Tour” outfit

Taylor Swift performs songs during The 1989 World Tour at Quicken Loans Arena in Cleveland. The Plain Dealer

• Blue skater skirt – For $17.90
• Black sparkly top – For $24.99
• Sparkly jacket – For $43.99

“Shake It Off” music video Taylor Swift costume

Taylor Swift's "Shake It off" music video has been used for a number of costumes for Halloween and the "Eras Tour" YouTube

• Cheerleading outfit – For $25.99

“Blank Space” music video costume

Taylor Swift's "Blank Space" music video has been used for inspiration for Halloween costumes and "Eras Tour" outfits. YouTube

• Black mascara – For $5.67
• Cheetah print dress – For $31.90

“Out Of The Woods” music video Taylor Swift costume

Taylor Swift's "Out Of The Woods" music video is perfect for Halloween costume inspiration. YouTube

• Blue dress – Starting at $32.79

Taylor Swift’s “Eras Tour” “1989″ outfit

Taylor Swift's "1989" era is used for a number of Halloween and "Eras Tour" costumes. Getty Images for TAS Rights Mana

• Pink sparkly skirt – On sale for $14.77, instead of $20.77
• Pink sparkly top – On sale for $19.99, instead of $23.99

“Reputation″ Taylor Swift Halloween costume

Taylor swift’s “reputation tour” outfit.

Taylor Swift's "Reputation" era is used to inspire a number of costumes for Swifties. Robert E. Klein/Invision/AP

• Black lipstick – For $15
• Black bodysuit – For $22.99

Taylor Swift’s “Eras Tour” “Reputation” outfit

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

• Reputation top – or $49

“Lover″ Taylor Swift Halloween costume

Taylor swift’s “eras tour” “lover” outfit.

Taylor Swift's "Lover" bodysuit has inspired a number of costumes. AP

• “Lover” bodysuit – For $65
• Sparkly boots – For $71.99

Taylor Swift’s “Eras Tour” “The Man” outfit

Taylor Swift's "Eras Tour" has inspired many fans to create Halloween costumes based off the tour. Dave Killen / The Oregonian

• Sparkly blazer – For $49.99

“ME!” music video Taylor Swift Halloween costume

The "ME!" music video by Taylor Swift can be used for Halloween costume inspiration. YouTube

• Yellow blazer and pants – Starting at $49.99
• Pink neck tie – For $12.77
• White button-up shirt – On sale for $21.95, instead of $25.99

“You Need To Calm Down” music video Taylor Swift Halloween costume

The "You Need To Calm Down" music video has a number of outfits that are good for Halloween inspiration. YouTube

• Pink lipstick – On sale for $6.48, instead of $10.49
• Pink fluffy jacket – For $61.99
• Pink bandeau top – Starting at $8.50
• Heart earrings – For $9.99
• Glasses – For $24.99

“Folklore″ Taylor Swift Halloween costume

“cardigan” music video taylor swift halloween costume.

Taylor Swift's "Cardigan" music video has easy Halloween costume inspiration. YouTube

• “Folklore” cardigan – On sale for $34.29, instead of $43.99

“Evermore″ Taylor Swift Halloween costume

“willow” music video taylor swift halloween costume.

Taylor Swift's "willow" music video is the perfect video to get inspiration from for Halloween. YouTube

• Long red dress – Starting at $52.99
• Hooded green cape – On sale for $19.99, instead of 24.99

“Midnights″ Taylor Swift Halloween costume

Taylor swift’s “eras tour” “midnights” outfit.

• “Midnights” bodysuit – For $65

“Bejeweled” music video Taylor Swift Halloween costume

Taylor Swift's "Bejeweled" music video has been used for a number of costumes. YouTube

• Bedazzled top – For $43.99
• Bedazzled skirt – For $16.86
• Jewel necklace – For $9.66

“Lavender Haze” music video Taylor Swift Halloween costume

Taylor Swift's "Lavender Haze" music video has been used for a number of costumes. YouTube

• Purple fluffy jacket – For $26.89
• Blue slip dress – For $23.89

Other Taylor Swift Halloween costume ideas

Travis kelce and taylor swift halloween costume.

Travis Kelce and Taylor Swift are the newest couple costume of the year. Norm Hall | Getty Images; Cooper Neill | Getty Images

• Kansas City Chiefs jersey – For $12.99
• Kansas City Chiefs jacket – On sale for $97.49 instead of $129.99

Taylor Swift’s 2021 Grammy’s Dress

Taylor Swift's 2021 Grammy dress has been used for many "Eras Tour" costumes Troy L. Smith

• Floral dress – For $36.48
• Award – For $9.99

Taylor Swift’s Victoria’s Secret Fashion Show Outfit

Taylor Swift's Victoria Secret Fashion Show outfit is perfect to use as a costume Joel Ryan/Invision/AP

• Pink silk robe – For $27.99
• Pink slip dress – For $20.99
• Pink furry heels – Starting at $33.69

RELATED STORIES ABOUT LIVE EVENTS:

Everything you need to dress up as Olivia Rodrigo for Halloween 2023

Taylor Swift tour 2023: Full schedule, dates, where to buy tickets

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