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Staysure: advert-body-3

Insurer Staysure has launched its brand positioning with a TV advertising campaign as part of the multimillion pound brand evolution. The new tagline, 'Worth Doing Right', pays homage to the age-old saying that if something is worth doing, it’s worth doing right and illustrates Staysure’s bespoke approach to every customer receiving a personal service and tailored cover for its pre-existing medical conditions.

The new TV ad campaign stars Scottish actor Robert Cavanah and was shot in the heart the tailoring world, Rome. You’ll see the actor having a beautiful bespoke suit made for him, capturing the artistry and skill that goes into creating a one-of-a-kind design. With real tailors cast for authentic depiction, the new advert echoes Staysure’s own distinctly ‘tailor made’ customer proposition of ensuring every customer getting a policy suitable for their own individual needs.

The TV advert will be shown on a national scale as part of £12m marketing campaign, which will also include a brand new radio campaign later on in the year.

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Worth doing right

Brand strategy experts.

Staysure tasked Iris with a complete brand overhaul, from articulating the creative platform for the brand, to codifying its core values, through to its expression across broadcast, digital and print. Research showed a trust gap in the medical travel insurance category, with people often worrying that they haven’t bought the right insurance, leaving them feeling unsure of whether they are properly covered. This insight led to the new brand proposition “Worth Doing Right”, reflecting Staysure’s commitment to tailor making its policies to each individual customer.

Brand Marketing Strategy

The Campaign

The new TV ad, features well-loved Scottish actor Robert Cavanah in the role of a Staysure brand advocate.  Shot in Rome, the ad shows the actor having a beautiful bespoke suit made for him. It captures the artistry and skill that goes into creating a one-of-a-kind design, echoing Staysure’s own distinctly ‘tailor made’ customer proposition.

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• Brand Strategy

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Staysure Travel Insurance: Everything You Need to Know

Written and researched by Michael Kays (Travel Insurance Expert) | Fact Checked by Danya Kristen (Insurance Agent).

Navigating the world of travel insurance can often seem daunting. With countless providers on the market, each with their unique offerings and caveats, finding the right fit can be tricky.

If you’re considering Staysure for your next adventure, you’ve landed in the right place.

In this comprehensive guide, we’ll delve into everything you need to know about Staysure Travel Insurance.

In this article...

Who is Staysure?

Founded in 2004, Staysure has grown to become one of the UK’s most prominent insurance providers, especially well-known for their tailored policies for over-50s and people with pre-existing medical conditions.

The company’s mission is to provide comprehensive yet affordable coverage , ensuring you can travel with peace of mind, regardless of your age or health status.

With a customer-first approach, Staysure has garnered a vast and loyal customer base and has consistently won awards for its service.

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Coverage for in-patient and out-patient medical accidents up to $1 Million, Coverage of acute episodes of pre-existing conditions, Coverage from 5 days to 364 days (about 12 months).

✅  Patriot America Platinum

Up to $8,000,000 limits, Emergency Medical Evacuation, Coinsurance for treatment received in the U.S. (100% within PPO Network), Acute Onset of Pre-Existing Conditions covered.

What Does Staysure Travel Insurance Cover?

Staysure offers a range of policies with varying levels of coverage, allowing you to choose a plan that best suits your needs. Here are the primary types of cover provided:

• Medical Emergencies: Staysure offers extensive medical coverage, which is especially useful for travelers with pre-existing medical conditions. The policies cover hospital charges, medication costs, and even repatriation if necessary.
• Cancellation and Curtailment: Should unforeseen circumstances force you to cancel or cut your trip short, Staysure’s policy has you covered for lost deposits and non-refundable expenses.
• Baggage Loss: If your personal belongings are lost, stolen, or damaged during your trip, Staysure provides compensation up to a certain limit.
• Travel Delays and Disruptions: If your journey is disrupted due to factors outside your control, such as strikes, adverse weather, or failure of public transport, Staysure provides coverage.
• Personal Liability: If you’re legally responsible for causing injury or damaging property, Staysure offers coverage to help manage the costs.

Why Choose Staysure Travel Insurance?

One might ask, “Why should I choose Staysure over the multitude of other providers?” Here are some factors that set Staysure apart:

• Tailored Coverage for Over-50s: Staysure specializes in offering comprehensive travel insurance for mature travelers, making it a popular choice for the over-50s demographic.
• Coverage for Pre-existing Medical Conditions: Many insurers do not cover pre-existing medical conditions, or they charge hefty premiums to do so. However, Staysure prides itself on providing inclusive policies that consider a range of medical conditions.
• 24/7 Medical Emergency Support: You can travel with peace of mind, knowing that should you need it, Staysure offers round-the-clock medical support.
• Flexible Policy Options: Staysure provides options for single trips, annual multi-trips, and long-stay coverage, allowing you to choose the policy that best fits your travel plans .

Staysure Travel Insurance: Customer Reviews

When it comes to gauging the quality and reliability of a service, there’s no better source than customer reviews. Staysure, with its Trustpilot rating of 4.8 out of 5, is lauded for its customer service, comprehensive coverage , and ease of use.

Many reviews highlight the empathetic and efficient customer service during the claims process. Customers also appreciate the simple and straightforward process of policy purchase and renewal.

However, as with all services, Staysure is not without criticism. Some customers have raised concerns over premium hikes upon renewal, especially for travelers with existing medical conditions.

It’s always important to read all terms and conditions and understand the price structure before committing to a policy.

Staysure Travel Insurance vs. Other Providers

Every travel insurance provider has its strengths and weaknesses, and Staysure is no exception. It shines in its comprehensive coverage, specifically tailored to the over-50s and those with pre-existing medical conditions.

However, younger travelers or those in excellent health may find more competitive rates with other insurers. Therefore, it’s crucial to shop around and compare policies before making a decision.

In the end, the best travel insurance for you will depend on your personal needs, travel plans, and budget. Consider what aspects of coverage are most important to you and choose a policy that ticks all your boxes.

Whether that’s Staysure or another provider, the important thing is that you travel with the peace of mind you deserve.

So, there you have it. Hopefully, you now have a better understanding of Staysure Travel Insurance and can make an informed decision about whether it’s the right choice for your travel needs.

Remember, the best travel insurance policy is the one that gives you the coverage you need at a price you can afford. Safe travels!

FAQs about Staysure Travel Insurance

Does Staysure cover COVID-19 related claims? Yes, Staysure offers coverage for COVID-19 related claims under certain conditions. Be sure to check their policy details for the latest information.

Can I get a Staysure policy if I have a pre-existing medical condition? Yes, one of Staysure’s key offerings is coverage for those with pre-existing medical conditions. However, you must declare all conditions during the application process.

What should I do if I need to make a claim with Staysure? If you need to make a claim, you should contact Staysure’s claims department as soon as possible. Keep all relevant documentation, as you’ll need it to support your claim.

Can I get coverage from Staysure if I’m over 70? Yes, Staysure offers travel insurance for all ages, with no upper age limit on their policies.

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Staysure travel insurance review

The following Staysure travel insurance review focuses on cover provided by one of the UK’s leading over 50s travel insurance providers.

• SPECIAL OFFER: Receive a 20% discount when you but before 30/4/24
• No upper age limit
• Up to unlimited cover on pre-existing medical conditions
• 21 says winter sports included in comprehensive policies
• Coronavirus travel insurance included as standard

Who is Staysure?

Staysure is one of the UK’s leading holiday insurers founded in 2004. Based in Northampton, they specialise in providing travel insurance for over 50s with pre-existing medical conditions. In addition to their award winning travel insurance, they also offer expat travel insurance.

What do their policies cover?

Staysure’s basic and comprehensive travel insurance covers a range of pre-existing medical conditions as standard. There’s no upper age limit and all policies cover over 80 activities and sports. Single trip and annual holiday insurance can be tailored to your needs or upgraded with a range of optional extras.  

Here’s how each option works:

Single trip insurance

Staysure single trip insurance covers one trip of up to 104 days to multiple destinations. Their basic and comprehensive travel insurance includes the following services as standard:

Comprehensive cover optional extras:

• 100 day upgrade – allows under 70 year olds to extend their trip duration
• Connecting flight cover – if you miss a connecting flight due to cancellation or delay
• Excess waiver – means you don’t pay any excess in the event of a claim
• Golf cover – covers non-professional golf
• Terrorism cancellation cover – allows you to cancel your holiday if a terrorist attack has taken place within a 40 mile radius of your destination within 42 days of your arrival
• European FCO travel advice extension – validates travel insurance to Europe if the FCO has advised against it
• Cruise cover plus –  includes protection against being unable to dock at a scheduled port due to bad weather and cabin confinement
• Gadget cover – up to £1,000 for an unlimited number of gadgets
• Single item cover – up to £1,000 cover for a specified item
• Winter sports – covers medical expenses or loss or damage to equipment (21 days cover included as standard in comprehensive policies)

Annual travel insurance

Staysure’s annual insurance has the same cover levels as their single trip insurance. The big difference is with annual insurance, you’re covered for multiple trips over a whole year. Each single trip is limited to 50 days for under 70 year olds and 35 days for those over 70.

Depending on your travel plans, with Staysure’s annual holiday insurance you can choose to cover trips to the following regions:

• UK & Europe – excluding Cyprus, Egypt, Greece, Malta, Morocco, Spain, Tunisia and Turkey
• All of Europe
• Worldwide – excluding Bermuda, Canada, the Caribbean, China, Hong Kong, Mexico, Thailand and the USA
• Worldwide – All countries

Do they offer coronavirus travel insurance cover for over 50s?

Staysure include covid-19 travel insurance in all single trip and annual policies. Coronavirus insurance includes cancellation cover if you’re diagnosed with Covid-19 within 14 days of travel. Plus up to unlimited emergency medical expenses and repatriation fees if you contract the illness whilst on holiday.

You will not be covered for trips to countries listed as places to avoid by the FCO and you must mention any pre-existing conditions when you apply, as failure to do so could invalidate your policy.

How much does Staysure travel insurance cost?

The cost of Staysure holiday insurance depends on where you are traveling to, your age, health and whether you prefer basic or comprehensive cover. For example, single trip insurance for a 60 year old traveling to Spain currently costs £9.98 for basic cover, or £12.99 for comprehensive.

If you prefer annual cover , you should expect to pay £29.99 for basic or £39.99 for comprehensive. The excess is £65 for basic policies or £100 for comprehensive, no plans include cruise cover but Staysure’s annual comprehensive policy includes winter sports.

You will then pay more if you choose to enhance your policy with one of the optional extras. For example, on an annual policy, single item cover is available from £9.11, whilst connecting flight insurance will cost you an additional £29.95.

What is their claims process?

Staysure claims can be made over the phone to their emergency or general claims line or via their online claims process. You’ll need your validation certificate and any documents that support your claim. If your claim is connected to Covid-19, Staysure will also require a copy of your test results.

Am I eligible for Staysure travel insurance?

Although Staysure specialise in over 50 travel insurance with no upper age limit, all ages are eligible. They accept a wide range of pre-existing medical conditions but may exclude certain illnesses. They may also insure you if you’re undergoing tests however your doctor must be happy for you to travel.

Is Staysure travel insurance any good?

My review of Staysure travel insurance is designed to help you compare plans and find the best option for you. I would always recommend that you review all of your options to ensure you’re getting the best deal that suits your budget and needs.

Staysure travel insurance has an excellent review rating of 4.7 out of 5 on Trustpilot. They also have an excellent  Defaqto rating for their comprehensive travel insurance. This is not surprising considering their comprehensive insurance provides a higher level of cover.

In addition, consumer champion Which? rates Staysure 5th out of 40 insurers. So Staysure offer a good reliable service and specialise in providing cover for over 50s with pre-existing health conditions.

You have the flexibility to tailor the insurance to suit your needs with the optional extras however do be aware this will of course impact the price you pay.

How to get a Staysure travel insurance quote

To get a Staysure travel insurance quote, visit their website for more details.

Alternatively, to compare travel insurance quotes with leading insurers , use our free, easy to use online comparison service.

Get a Staysure travel insurance quote

Frequently asked questions

Is staysure travel insurance reliable.

Staysure travel insurance is reliable with an excellent review rating of 4.7 on Trustpilot. They were winners of the 2019 British Travel Awards and comprehensive holiday insurance is 5 star Defaqto rated. This means that Staysure is a reputable company, highly rated by customers and industry experts alike.  

Who is Staysure underwritten by?

Staysure is a trading name of TICORP Ltd which is the company that arranges their insurance.

Are Staysure and Avanti the same company?

Avanti insurance was founded in Essex in 2009 and acquired by Staysure in 2017. Therefore, Avanti and Staysure are part of the TICORP Ltd trading group however both operate as standalone businesses.

Can I cancel my Staysure insurance?

You can cancel your Staysure holiday insurance within 14 days of purchase and receive a refund minus any admin fees. You are not entitled to a refund after this period however they will use its discretion in exceptional circumstances, for example bereavement or a change in medical condition.

Get a Staysure travel insurance quote today

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Ryan Howsam

Founder & ceo, staysure group.

Sep 10, 2021

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Ryan Howsam is founder and chief executive of the StaySure Group and a leading UK investor, entrepreneur and mentor. He is also behind the world leading Legend’s Golf Tour.

Founded in 2014 Staysure is famous for pioneering new kinds of flexible insurance cover including for the over 50s and for those with pre-existing medical conditions – and was named ‘Best Travel Insurance Provider’ in 2020 for the fifth year running.

In this in-depth conversation, Ryan reflects on starting out his career, describing the time as an “early calling into leadership” – and talks through the key lessons he learnt along the way; discusses the StaySure Group and the importance of not limiting marketing within the business; and shares his plans for the future on taking the company global, expand into FinTech, and incorporate the new brand, PetSure.

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{{#set:Bad_content=n }} {{#set:Bad_content=e }}

Staysure is a British travel insurance broker, founded by Ryan Howsam in 2004. The company specialises in travel insurance for the over-50s' demographic, with pre-existing medical conditions.

Staysure trades in the UK on behalf of TICORP Limited, an independent insurance intermediary based in Gibraltar . Staysure's headquarters is based in Northampton , Northamptonshire, with offices also in Coventry [1] , West Midlands, and is underwritten by Great Lakes Insurance SE.

In 2018, Staysure became the first-ever title sponsor of the Staysure Tour , formerly known as PGA ’s European Senior Tour. [2]

History [ edit ]

The company was founded in 2004, by business owner Ryan Howsam, who sought a new travel insurance business that focused on the over-50s market. [3] Howsam moved to Spain and set up Staysure with home-based sales agents. By 2007, the company expanded to a new call centre in Spain. Howsam decided to court investors into the business in 2009 after financial success, but struggled to find buyers that were interested in a British insurance company based abroad. [4]

In 2010, Staysure moved to Britain and established its headquarters in Northampton. [5] In 2013, the company was praised in the Sunday Times Fast Track 100 , which measures the UK’s fastest growing private businesses. [6]

Advertising [ edit ]

In May 2018, Staysure launched an advertising campaign . The TV advert was filmed in Rome , showing real-life Italian tailor Armando Rubino and his assistants making a suit for actor Robert Cavanah [7] , playing a fictional character .

References [ edit ]

• ↑ "Staysure to become first title sponsor of the European Senior Tour - Staysure Tour" . www.europeantour.com . Retrieved 2019-06-28 .
• ↑ Kate (2019-02-04). "Profile: Ryan Howsam of Staysure" . International Travel & Health Insurance Journal . Retrieved 2019-07-05 .
• ↑ "How Ryan Howsam turned a love of golf into profits" . MoneyWeek . 2012-04-23 . Retrieved 2019-07-05 .
• ↑ "Staysure Company Profile" . Best Companies . Retrieved 2020-08-03 .
• ↑ "Fast growing company commended for third year" . www.northamptonchron.co.uk . Retrieved 2019-06-28 .
• ↑ "Staysure: Worth Doing Right" . The Drum . Retrieved 2019-07-05 .

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Staysure Travel Insurance   Reviews

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Reviews 4.7.

361,805 total

Most relevant

Glad I stayed!

I was considering moving away from Staysure but I'm glad I decided to stay. My premium has actually gone down! It was easy to renew even given updates to my health section.

Date of experience : 28 April 2024

Have been with Staysure for a number…

Have been with Staysure for a number of years now, luckily haven't had to make a claim ,knowing other friends who have taken ill or injured abroad, their insurance has been a nightmare thanks

Take peoples money without there…

Take peoples money without there permision when they tell them dont want to renew look somewhere else took my mams money who is 77 wouldnt listen

Date of experience : 21 April 2024

Easy to use website for quotes and reasonable prices

Having used this company before, I went to them again and found the process of getting a quote very easy and straight forward. Cover is comprehensive and has no upper age limit for single or annual cover.

Date of experience : 27 April 2024

Really pleased

Really pleased I have several health problems and everything was explained to me beautifully Wouldn't hesitate to contact them again for my travel Insurance Thank you

It’s allowing me and family to travel…

It’s allowing me and family to travel safely and not not feel isolated for having a pre existing medical condition and a very reasonable cost for a family policy. Thank you, Staysure.

As pensioners and not always IT…

As pensioners and not always IT literate, this whole online process was very user-friendly. The added bonus this weekend was the genuine discount code. Thank you

clear and friendly service

Although I never had to claim from Staysure as a customer of 5 years, they have always given me the best deal on quote with a clear and friendly customer service. Would recommend.

Helpful information in the process of…

Helpful information in the process of getting travel insurance. Took some time and effort to do it but on the whole, it was not too hard to do.

Very simple

Had to cancel our insurance last year due to surgery, they were fantastic about this so just renewed for this year, very simple process and easy to apply

Using the online application was easy…

Using the online application was easy to use and take out insurance …. I will write another review if we need to use the insurance and have any problems

Great travel insurance

Great travel insurance with different levels of cover to suit a variety of needs. Use them all the time. Very affordable.

Date of experience : 20 April 2024

The operator I spoke to was really …

The operator I spoke to was really freindly and helpful. Listened to my requirements and made the whole transaction very easy.

Great experience for renewal with super discount

Had a previous policy and renewal was easy. Questions were clear about existing issues and it was easy to navigate all the additional health questions. Great discounts for online renewal.

Easy to renew policy on websites …

Easy to renew policy on website with a grate price only a couple of pounds difference from last year

Date of experience : 26 April 2024

Easy to navigate

Easy to navigate. A fair price after going on a comparison site, all documents sent by email

Returning customers

The only company that offered a policy so far in advance of the trip with acknowledged health issues

Staysure's disgraceful treatment of pensioners

In 2022 my wife and I booked a holiday to Canada and Alaska to celebrate our 50th wedding anniversary. We chose staysure to insure us and paid £858 for worldwide comprehensive cover with cruise cover. My wife contracted covid and we were not allowed to board the ship. We spent 10 days isolating in a Vancouver hotel. The cost of the cruise was £7600. After 20 months of wrangling staysure has offered us £144. How can you give staysure a 5 star rating when they treat pensioners so appallingly.

Good policy, good staff, poor wait to answer call

Was fine once connected with a member of staff, who was polite and helpful. The drawback was having to wait 10 minutes listening to music before I got an answer. However, this appears to be the norm in our society today. Apart from that, the policy taken was what I needed at a reasonable price.

Excellent all round insurance provider

Once again excellent customer service from Stay Sure, making the process easy and comprehensive. They insure at a very reasonable price even in the event you have several medical conditions. Clear and concise information.

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Posted by Kate Harden-England on Jan 4th, 2024 at 16:37

Staysure Group appoints Finn Walsh as new group CEO

Move comes as business looks to fully leverage its position with new digitisation strategy

Travel insurance provider firm Staysure Group has revealed Finn Walsh has been promoted to group CEO.

Walsh, was previously the chief customer and technology officer, having joined the business in October 2022, from Hastings Direct where he was digital and marketing director. 

With fifteen years’ experience in digital and e-commerce, Walsh brings a wide range of expertise from different industries in digital facing roles including The AA, Lloyds Banking Group and Tesco.

Staysure is now poised to move into a new era of automation and digitisation as it is investing in its Insurtech offerings, which Walsh will be a key cornerstone in this transition. 

Staysure said: "His proven track record of creating award winning customer journeys and transforming legacy financial services brands into modern technology powerhouses is an important part of Staysure Group’s priorities to meet ambitious growth targets."

Staysure has won Best Travel Insurance Provider at the British Travel Awards for the seventh consecutive year.

As the business continues in its transitional phase, Walsh will be "essential" in overseeing the proposed changes to strategy and planning, while continuing to "ensure" excellent customer outcomes across the Group’s brands.

Walsh said: “I’m thrilled to be leading Staysure into this new era of transformation. To truly create the Insurtech brand of the future, our focus needs to go beyond just customer experience and move to improving the total experience of the company."

He added: "My focus will be on how we deliver an exceptional experience to any customer or employee, with a holistic, tech enabled and people-centric approach.

"In the past year, we’ve delivered the foundations for future growth with our digital transformation strategy, and we’re excited to take the next steps and launch these to our customers.”

Ryan Howsam, founder of Staysure Group, said: “Having Finn as CEO marks a new phase for Staysure. He will guide the group in meeting our ambitious growth targets, and we’re excited to have him lead us on this journey. 

"Off the back of our most successful year ever, we remain focused on delivering innovative ways to meet customer demand and service their specialist insurance needs in a way only Staysure can. 

"Finn brings so much expertise in delivering tech enabled dynamic digital experiences, and as we begin the new year, we’re excited to have him at the helm.”

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Staysure appoints new Group CEO

Uk-based travel insurance specialist staysure group has appointed finn walsh as its new group ceo.

Walsh previously served as Staysure’s Chief Customer and Technology Officer, having joined the business in October 2022. The company said his appointment to the new role is expected to begin a ‘new age of automation and digitisation’.

Prior to joining Staysure, Walsh served as Digital and Marketing Director at Hastings Direct. He has also served in a number of other roles, including with the AA, Lloyds Banking Group and Tesco, during his 15 years of experience in digital and e-commerce.

“I’m thrilled to be leading Staysure into this new era of transformation. To truly create the insurtech brand of the future, our focus needs to go beyond just customer experience and move to improving the total experience of the company,” said Walsh. “My focus will be on how we deliver an exceptional experience to any customer or employee, with a holistic, tech-enabled and people-centric approach.”

He added: “In the past year, we’ve delivered the foundations for future growth with our digital transformation strategy, and we’re excited to take the next steps and launch these to our customers.”

Staysure Group acquired full ownership of travel insurance price comparison site PayingTooMuch in September 2022.