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New MDs of Premier Holidays and Premier Travel appointed

Premier Travel Group has appointed new Managing Directors to head up its tour operator and agency divisions.

Niki Waters becomes MD of Premier Holidays while husband Paul Waters becomes MD of Premier Travel.

Niki has worked across Premier Holidays for 20 years and became a Director and Company Secretary of both companies five years ago.

Paul started his 20 years at Premier originally working as a Sales Manager on the road for Premier Holidays before moving over to Premier Travel in 2007 to oversee branch sales and marketing.

In 2011 Paul was made a Director of Premier Travel and he then went on to take overall responsibility of retail and its finances.  

Premier Travel Group Chairman and Co-Owner Renford Sargent said: “The main goals during the last two and half years were to ensure the company’s survival and to protect the people at the heart of Premier who make us the strong and successful company that we are.

“The pandemic presented very tough and challenging times on a number of levels for everyone in travel and our Directors had to make many difficult decisions. The leadership shown and decisions made during the pandemic reinforced our decision to make these appointments at this time.”

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Premier travel cambourne.

Meet our HQ management team in Cambourne with more than 150 years’ experience combined. Customer service is of the utmost importance in everything we do. Our team are renowned for our attention to detail and will go the extra mile to provide the best possible service. Whether you know exactly what you want from a holiday or you need some ideas to make them come together, our team are always happy to help. We can also offer a number of other services in the branch including theatre bookings, day trips and travel money; our currency kiosk stocks a full range of currencies.

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Paul Waters

MANAGING DIRECTOR

HEAD OF RETAIL SALES

MARKETING MANAGER

Vickie Robson

OPERATIONS MANAGER

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Premier Travel opens brand new travel venture at flagship Cambourne Store

The independent travel company is still going strong, 80 years after opening for business

• 09:58, 20 JUN 2017
• Updated 08:36, 21 JUN 2017

Breaking updates from Cambridgeshire's roads, rails and airports

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Premier Travel has expanded its retail business in Cambridgeshire with the opening of a new travel outlet in Cambourne.

The independent travel company has unveiled an offshoot of its travel agency branches at its headquarters in Cambourne Business Park.

A section of the firm’s head office has been turned into an area where customers can pop in to browse through brochures, make holiday enquiries, book holidays and short breaks, and buy travel money.

Paul Waters, Premier Travel director, said: “We are delighted to open a new travel venture in Cambourne. Local people will be able to access the same services and products offered at all our branches in East Anglia.

“We decided to roll out our services into Cambourne due to demand from the local community. Since moving our head office to Cambourne in September, we’ve received many enquiries from residents and businesses interested in booking a holiday, so it made sense.”

For further information about Premier Travel, call the Cambourne branch on (01223) 535359 or visit premier-travel.co.uk.

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Trade confident of strong January sales as optimism for 2024 remains

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Travel agents are confident of strong January sales but say a second peak season may be needed to avoid heavy discounting in next year’s lates market.

Companies cited the continued importance of holidays in household spend, easing inflation and talk of tax cuts as reasons for optimism ahead of the 2024 peak season.

Speaking at Hays Travel’s Retail Conference in Portugal, chair Dame Irene Hays forecast 2024 would be “the year of two peaks” , with a second sales push to offload extra capacity, offset discounting and hold prices.

Jet2holidays, easyJet holidays and Tui UK collectively increased their licensed capacity by 3.3 million passengers from October 2022 to October 2023.

Hays said additional holidays on sale for 2024 from the agency’s top‑three suppliers meant there was an extra 28% capacity to sell.

She made the case for a second peak season based on evidence consumers were holding on to money for longer because of economic uncertainty, and increased capacity.

She said: “We intend to invest in a second ‘peaks’ for lates. We’ve always sold lates before but the evidence is we need to plan not quite the same [marketing] as January-February but pretty close.”

Hays wouldn’t be drawn on when the second peaks would be, saying it was dependent on when consumers felt confident to spend, but noted a “polarisation” into early and late sales, adding: “We have never seen such strong polarisation in the marketplace.”

Hays Travel has invested significantly in its turn-of-year campaign as holidays remain one of consumers’ top-three desired purchases, she said.

“They are spending more because they are prioritising travel over other purchases,” she said.

Advantage agents at last week’s Latitude Cruise Conference in Paris were urged to enter next year with a “positive mindset” and “not get bogged down” worrying about the impact of the cost-of-living crisis, with 2024 looking “really promising”.

Advantage Travel Partnership head of commercial John Sullivan predicted customers would continue to increase travel budgets as he forecast a “huge” peak season .

He said: “The cost-of-living crisis is just one part of the story – there is a whole other part of the market which has money to spend.”

Miles Morgan Travel chairman Miles Morgan said overcapacity risked a “lates price bloodbath”.

He said: “We’ve had record sales for two years. There are lots of reasons to be cheerful, and interest rates [on savings] give my clients confidence. I have only one principal worry: overcapacity in the short-haul market.”

Idle Travel director Tony Mann was hopeful it would “not get to that stage [heavy discounting]”.

Predicting “10 months of peaks” based on this year’s record sales, and with 2024 “unbelievably healthy”, he said: “We’re still riding on the crest of a wave. I’m looking forward to 2024.”

Polka Dot Travel director Mark Johnson agreed: “Inflation has eased. Tax cuts are being talked about. So I’m expecting a strong peaks in January.”

He believes a second peak is likely, but stressed: “We’ll be taking nothing for granted.”

Premier Travel managing director Paul Waters predicted strong early and late sales next year, adding: “The aspiration to travel is still there and clients are wanting the best price.”

Althams Travel managing director Sandra McAllister predicted January’s sales would beat records. “As long as there are no major events, I believe we’re in for a bumper month,” she said.

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Premier Travel Celebrates Successful Month

Premier Travel is celebrating after starting 2020 with one of its most successful sales periods.

The firm, which has a branch in The Guineas Shopping Centre , has seen a 25% increase in retail sales year-on-year across its 23 branches, yet in Newmarket, there was a 31% year-on-year increase.

The company believes this rise is due to many factors including the costs of holidays falling in many destinations and clients wanting the help and expertise of a travel agent they can trust in case issues arise following the huge changes in the travel industry last year in the collapse of Thomas Cook.

Premier Travel has also seen more customers using their out of hours local call centre to confirm holidays as well as more people making contact over the phone and email to get quotes.

Premier Travel opened three new branches last year in new areas – Mildenhall, Sudbury and Braintree.

Paul Waters, Director of Premier Travel, said: “We are thrilled to have had such a positive start to 2020. Branches have been very busy and customers are still wanting to get booked early to secure their holiday.

“Customers return to us because they recognise our staff and their expertise and know that they will go above and beyond to make sure they have a holiday to remember but also to take control should things go wrong.

“This year, we have continued to see people wanting to have experiences on their holidays over simply relaxing on a beach and coming into a branch to get those ideas is invaluable.

“With even more travel options coming to our local airports we hope this success will continue through the year.”

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