visit malaysia campaign

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Visit Malaysia Campaigns – From a Humble Beginning (1990 ~ 2020)

Visit Truly Asia Malaysia 2020 or more commonly referred to as Visit Malaysia 2020, brings out the best of what Malaysia has to offer to the world in a single, event-packed year. The year 2020 holds a special place in the heart of all Malaysians as we reflect and celebrate all our successes and challenges in transforming a once colonial land, into a thriving, multi-cultural and dynamic country.

While Malaysia has previously hosted four Visit Malaysia year since 1990, the upcoming Visit Malaysia 2020 will be held with a renewed vigour and passion. The focus on hornbill, batik, our national flower and the multi-colour theme reflect our desire look deep within, appreciate what we have, and showcase it to the world with pride.

Introduction

For a country rich in culture and natural wonders as our beloved Malaysia, tourism can certainly be a great economic pillar. Improving the sustainability of tourism, arts and culture in Malaysia is thus a responsibility of paramount importance. Each element in the logo individually showcases the diversity of experiences a tourist may embark on only on Malaysian soil. In addition to giving foreign tourists a taste of Malaysia’s bountiful offerings, the features in the logo also urges local Malaysians to advocate the preservation of our country’s identity as the nation moves forward in this fast-moving era of globalisation.

Design Elements

The style of the logo is inspired by Malaysian Batik. The magnificent rhinoceros hornbill is perched on the left side of the logo. The iconic bird illustrates the unique fauna and eco-adventures that Malaysia has to offer. A red hibiscus adorns the top right of the logo. In the national language, Bahasa Malaysia, the hibiscus is known as “bunga raya”, loosely translated to “flower of celebration”. The flower encapsulates the celebration of cultural diversity in Malaysia. The wild fern below the hibiscus is locally known as “paku pakis”. The edible plant is a favourite among Malaysians of all races, and is apt to represent the unique flavours of Malaysian cuisine.

The main colours blue, red and yellow used in the logo represent the colours of the national flag, Jalur Gemilang. The orange colour illustrates the year-round sunshine Malaysia receives. Lastly, the green colour represents the abundance of nature in Malaysia. The brilliance of these colours is eye-catching, and invites the onlooker to take a closer look.

From The Very Beginning

The Visit Malaysia Year promotional campaign has came a long way, with its very first edition back in 1990. It was something that most Malaysians would remember till today.

Visit Malaysia Year 1990

With that unforgettable song, Visit Malaysia Year (VMY) was first launched in 1990 with the theme “Fascinating Malaysia. Year of Festivals”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourists to easily recognize Malaysia, the orang utan, the endangered species found in East Malaysia was used as a mascot and it was named Wira. Apart from it, Kuala Lumpur’s famous landmark, Sultan Abdul Samad building was featured as the official Visit Malaysia Year 1990 logo. Malaysia’s Independence Day on August 31 was the anchor for 84 major events, 14 festivals and nine exhibitions during VMY 1990.

Visit Malaysia Year 1994

“Fascinating Malaysia. Naturally More” with 10.22 million in tourist arrivals.  The success of VMY 1990 spurred another VMY in 1994. This time around, the theme was “Fascinating Malaysia. Naturally More”. VMY 1994 maintained its words “Fascinating Malaysia” for the theme but injected a punch line “Naturally More” to reflect more exciting things and events lined up for that year.

Visit Malaysia Year 2007

“Malaysia Truly Asia” and 20.97 million in tourist arrivals

The third VMY was launched in 2007 in conjunction with Malaysia’s 50th Independence Anniversary. Hence, the theme “Celebrating 50 years of Nationhood” was most befitting to reflect this important anniversary celebration. Efforts were also intensified in all advertising and promotional activities, including the call for action “The time is now. The place is Malaysia” together with its successful and impactful slogan “Malaysia Truly Asia”.

In line with the 50th Independence Anniversary, over 200 events across the country with 50 major events were held to showcase Malaysia’s wealth of tourism attractions. All in all, VMY 2007 charted a tremendous success beyond expectations with 20.97 million in tourist arrivals and RM46.1 billion in tourist receipts. This means a rise of 3.42 million and RM9.8 billion from the previous year.

Visit Malaysia Year 2014

“Celebrating 1Malaysia Truly Asia” with more than 28 million tourists

In 2014, Malaysia celebrated its fourth Visit Malaysia Year with the theme “Celebrating 1Malaysia Truly Asia” to reflect the diversity in unity of all Malaysians. The Proboscis Monkey had been chosen as the mascot while the promotional campaign has started in 2013 with a series of year-long special events and activities leading to VMY 2014.

Year of Festivals 2015

The year 2015 was known as the Malaysia Year of Festivals (MyFEST) 2015. Continuing the momentum and efforts of Visit Malaysia Year 2014, MyFEST 2015 is set to make Malaysia the top-of-the-mind tourist destination, encouraging tourists to stay longer in order to enjoy the festival offerings nationwide. Themed “Endless Celebrations”, the year-long calender is packed with festivities of every genre; for instance cultural festivals, shopping extravanganzas, international acclaimed events, eco-tourism events, arts, music showcases, food promotion and other themed events.

Malaysia Truly Asia

“Malaysia, Truly Asia” captures and defines the essence of the country’s unique diversity. It sums up the distinctiveness and allure of Malaysia that make it an exceptional tourist destination.

More on the official launch of Visit Malaysia 2020 Campaign Logo .

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Visit Malaysia 2026 Strategic Roadmap

The Visit Malaysia 2026 campaign is focused on leveraging tourism as a significant economic driver for Malaysia.

To achieve those targets, strategic planning and execution will be crucial, including market segmentation, promotional activities, infrastructure development, and ensuring a seamless and memorable experience for visitors.

It would be interesting to see how Malaysia positions itself in key markets and what unique attractions and experiences it highlights to attract tourists.

The VM 2026 campaign aims to attract 35.6 million tourists and generate RM147.1 billion (US$30.8 billion) in receipts.

Visit Malaysia 2026 Strategic Roadmap by Tourism Malaysia

In detailing the VM 2026 roadmap, Tourism Malaysia said key initiatives would include a branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns, and market segmentation.

Tourism Malaysia will conduct aggressive advertising campaigns, engage in influencer marketing, and create compelling content across digital (70%) and traditional (30 %) media platforms.

Tourism Malaysia will also establish strategic partnerships with airlines, OTAs, and neighbouring countries' land/sea border operators to enhance tourist arrivals.

Key target markets are prioritised into three tiers, led by;

• First-Level Priority Countries: China, India, Indonesia, Vietnam and Australia
• Second-Level Priority Countries: South Korea, Gulf Cooperation Council (GCC) countries, and the UK
• Third-Level Priority Countries:  Chinese Taipei, Germany, Pakistan and Bangladesh

Meanwhile, tourism products and travel experiences will be tailored for niche segments, such as;

• Nature-based tourism
• Experiential tourism
• Medical and wellness tourism
• Responsible tourism
• Luxury tourism
• Weddings tourism
• Muslim-friendly tourism
• Gastronomy tourism 
• Bleisure travel (Business and Leisure)

The minister of tourism, arts and culture said,

“Our multi-pronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.”

The minister added that the NTO would continue to engage industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region.

A meeting between Tourism Malaysia and industry players on April 30, 2024, has led to various strategic plans to promote the destination among international and domestic markets to support VM 2026.

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Tourism Malaysia presents strategic roadmap for Visit Malaysia 2026

Malaysia will embark on a tourism marketing blitz under the Visit Malaysia 2026 (VM 2026) campaign, with creating demand, increasing traffic, and prioritising target markets forming the strategic cores. The campaign aims to attract 35.6 million tourists and generate RM147.1 billion (US$30.8 billion) in receipts.

In detailing the VM 2026 roadmap last week, Tourism Malaysia said key initiatives would include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns, and market segmentation.

Tourism Malaysia will carry out aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70 per cent) and traditional (30 per cent) media platforms. It will also establish strategic partnerships with airlines, OTAs, and land/sea border operators of neighbouring countries to enhance tourist arrivals.

Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries, and the UK, followed by third-level priorities comprising Chinese Taipei and Germany.

Attention will also be paid to emerging markets like Pakistan and Bangladesh.

Meanwhile, tourism products and travel experiences will be tailored for niche segments, such as nature-based tourism, experiential tourism, medical and wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and bleisure travel.

Tiong King Sing, minister of tourism, arts and culture, said: “Our multi-pronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.”

Tiong added that the NTO would continue to engage industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region. Indeed, a meeting between Tourism Malaysia and industry players on April 30 has led to the creation of strategic plans to promote the destination among international and domestic markets, in support of VM 2026.

Malaysia’s notable tourism achievements for 1Q2024 are promising. From January to March, Malaysia welcomed 5.8 million arrivals, up 32.5 per cent over the same period in 2023. The top ten markets were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the UK, Australia, and the Philippines.

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2026 To Be Visit Malaysia Year

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Datuk Seri Anwar Ibrahim wants to make Malaysia a preferred tourist destination again.

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In tabling the 2024 Malaysia Madani Budget today, Prime Minister Datuk Seri Anwar Ibrahim announced that 2026 will be Visit Malaysia Year.

The government is targetting to see 26.1 million tourist arrivals with a domestic spending of RM97.6 billion.

Anwar said the government would be allocating RM350 million for tourism related promotions and activities in order to make Malaysia a preferred tourist destination again.

Apart from 2026 as Visit Malaysia Year, other efforts to be explored are working with industries to promote and organise tourism events in Malaysia and overseas.

Help will also be extended to 200 cultural practitioners to organise arts and cultural events.

There will also be a matching grant for charter flights to increase the ease of international flights coming to Malaysia.

Anwar said funds will also be allocated to the Islamic Tourism Centre (ITC) to develop the Muslim-friendly tourism industry in Malaysia.

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Tourism Needs More Than Tired Visit Malaysia Campaign

Hannah Pearson, Founder, Pear Anderson

19-Oct-23 07:45

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The government has allocated RM350 million ringgit in Budget 2024 to get ready for the Visit Malaysia 2026 campaign, alongside other initiatives to boost tourist arrivals. We discuss how impactful these announcements are for the tourism and hospitality sector with travel analyst Hannah Pearson of Pear Anderson. Image credit: Shutterstock.com

Produced by: Moh Heng Ying

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Tags:  budget 2024 ,  belanjawan 2024 ,  budget-2024-mahsing ,  malaysia tourism sector , 

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Premier Li's visit strengthens Malaysia-China relations, says Foreign Minister

S EREMBAN: A three-day-official visit by Chinese Premier Li Qiang to Malaysia will further cement ties between Kuala Lumpur and Beijing and pave the way for both countries to better resolve outstanding issues, says Datuk Seri Mohamad Hasan.

The Foreign Minister said the visit will also allow both countries to explore new areas for collaboration and to further build on the 50 years of diplomatic ties that began in 1974.

"Although this year marks the 50th anniversary of both nations establishing diplomatic relations, we already had ties with China hundreds of years ago since the time of Hang Li Po and Admiral Cheng Ho.

"So this is not new to us. What we need to work on is to see how we can further strengthen bilateral ties for the mutual benefit of the peoples of both countries," he said when met after launching the Kampung Angkat Madani programe at Kg Kanchong in Rantau near here.

Mohamad said on Tuesday (June 18) that it is important for both countries to bolster cooperation as China is Malaysia's biggest trading partner.

"China is also the world's second largest economy and there are many areas that we can explore and discuss for mutual gain,"he said.

Mohamad said after the welcoming ceremony in Putrajaya, Premier Li is scheduled to have a four-eyed meeting with Datuk Seri Anwar Ibrahim followed by a bilateral meeting between delegations from both countries.

This will be followed by a luncheon to be hosted by the prime minister.

"From there, I will accompany Premier Li for an audience with the Yang di-Pertuan Agong and after that he will visit the ECRL project site in Gombak," he said.

He added that Premier Li is also scheduled to meet representatives from the business communities and chambers of commerce during his visit.

Mohamad said several issues may be raised during Premier Li's visit which include the territorial claims in the South China Sea.

"That is why we need to further build on this good cooperation we have established since 1974.

"The good ties we have enjoyed since will allow us to manage and resolve any issue amicably," he said, adding that China also valued the fact that Malaysia was the first Asean country to establish diplomatic relations with it back then.

On a separate matter, Mohamad said Malaysia was prepared to consider becoming a member of any bloc or organisation if this would benefit both the country and the people.

Responding to a statement by Anwar that Malaysia will soon begin formal procedures to join the intergovernmental organisation BRICS (Brazil, Russia, India, China and South Africa), Mohamad said the move would allow Malaysia's voice to be better heard in the global arena.

Citing Asean as an example, Mohamad said the organisation with a combined population of 700mil people and with the fourth largest GDP was an influential global organisation.

"It is pointless to be part of an organisation if it would not benefit the country and the people. So, we will make an application to be part of BRICS as it allow our voice to be heard and benefits us,"he said.

On another matter, Mohamad urged Malaysians abroad to register with Malaysian missions to ensure their safety and wellbeing.

He said this can also be done online without having to be physically present at the mission.

"In some countries we have more than one mission so it is good if you register so that we can contact you.

"But if Malaysians do not register, then it can be difficult to trace them in the event there is an emergency," he said, adding that Wisma Putra also seeks the assistance of foreign missions here, the police and Interpol to help Malaysians in predicament abroad.

Speaking on the Kampung Angkat Madani programme, Mohamad said this was an initiative by the Prime Minister to provide basic facilities and improve infrastructure in rural areas.

"Wisma Putra has picked Kg Kanchong and Kg Tanjong this year and we will provide an allocation to carry out several initiatives for the benefit of the village folk,"he said adding that these included upgrading the Kg Kanchong community hall, four surau, futsal court and providing street lighting.

At the event, seven cows were also slaughtered and the meat distributed to the poor in conjunction with Hari Raya AidilAdha.

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Singapore PM Lawrence Wong arrives in Malaysia for two-day working visit

Tuesday, 11 Jun 2024

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Singapore Prime Minister Lawrence Wong and his wife Loo Tze Lui arriving at the Kuala Lumpur International Airport (KLIA) for his two-day visit to Malaysia. This is his first visit since being sworn in as the fourth Prime Minister of Singapore on May 15, 2024. – Bernama

SEPANG: Singapore Prime Minister Lawrence Wong has arrived in Malaysia to begin his two-day working visit to strengthen ties and bilateral cooperation between the two countries.

He arrived with his delegation at the Kuala Lumpur International Airport (KLIA) Terminal 1 at 8.50pm on Tuesday (June 11) on a commercial flight and were greeted by the Foreign Ministry's chief of protocol Datuk Mohd Aini Atan.

Also present was Singapore High Commissioner to Malaysia, Vanu Gopala Menon.

Upon arrival, Wong was also given a guard of honour by the First Battalion Royal Ranger Regiment under the command of Captain Adam Azman.

Wong's visit was at the invitation of Prime Minister Datuk Seri Anwar Ibrahim and also his first overseas trip since being sworn in as Singapore's fourth Prime Minister on May 15.

Wong was accompanied by his wife, Loo Tze Lui; Foreign Affairs Minister Dr Vivian Balakrishnan and Minister of State for Communications and Information and for Health, Rahayu Mahzam.

Wong's working visit underscores Malaysia and Singapore's shared commitment in bolstering the long-standing relations and as preparation for the Annual Leaders' Retreat to be hosted by Malaysia end of this year.

During the visit, the Singapore Prime Minister is scheduled to have a four-eyed meeting with Anwar to discuss efforts in strengthening ties and bilateral cooperation between Malaysia and Singapore as well as to exchange views on regional and international issues of mutual concern.

Wong is also scheduled to meet Deputy Prime Ministers Datuk Seri Dr Ahmad Zahid Hamidi, who is also the Rural and Regional Development Minister, and Datuk Seri Fadillah Yusof who is also the Energy Transition and Water Transformation Minister.

In 2023, Malaysia and Singapore were each other's second-largest global trading partners. Singapore was also Malaysia's largest trading partner among Asean countries with total trade valued at RM363.13bil (US$79.60bil). – Bernama

#Sepang : Singapore Prime Minister Lawrence Wong has arrived in Malaysia to begin his two-day working visit. Samantha Tan/BERNAMA #BernamaNews pic.twitter.com/fuBMupgBVW — BERNAMA (@bernamadotcom) June 11, 2024

Tags / Keywords: Singapore , Prime Minister , Lawrence Wong , Official Visit

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