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Forbes Travel Guide is the global authority on genuine Five-Star service. We provide world-class professional development resources to any organization that makes exceptional service a pillar of its business. 

Learn how we can help your team meet the highest standards. 

Training Services Quality Assessments Custom Standards Corporate Retreat Star Rating & Partnership

Training Services

Forbes Travel Guide offers world-class training in a variety of customizable formats that enhance service skills and inspire staff to elevate the guest experience.

We offer VIRTUAL and ON-LOCATION training to help teams build their skills and adapt to new service practices. Our certified trainers are highly experienced hospitality professionals with a global perspective on best practices and trends. We adapt training to the needs of your team, from front-line to leadership.

Elevate your team’s service skills through The Academy, an engaging and powerful learning platform built upon Forbes Travel Guide's 60 years of expertise in hospitality. The Academy offers on-demand flexibility for any size team, interactive activities, customizable learning paths and more. 

Inspire your team every day with Service Energizers—a collection of Forbes Travel Guide activities and conversation starters for managers to use in daily pre-shift meetings or briefings. Delivered digitally every day, each exercise takes just a few minutes and brings to life the principles of service excellence. 

Quality Assessments

Our certified, anonymous inspectors can visit your location any time to evaluate service and facility based on Forbes Travel Guide’s standards—or your brand's own standards.

Select the timing and frequency of our visits and receive timely inspection reports with detailed observations and photos to help you understand your organization's strengths and opportunities for improvement.

We also offer phone-based checks for reservation and customer service centers.

Custom Standards

Your business has a unique personality, and you have a vision for the service culture you want to cultivate. We have 60 years' experience in service standards development and assessment.

Through a two-day, on-site consultation, we listen to your goals and then craft customized standards to help you meet them.

Forbes Travel Guide can also conduct incognito inspections to assess adherence to the standards.

Our highly experienced Executive Trainers are available to meet the full potential of your customized brand standards through engaging on-site training in full or multi-day increments.

Our Corporate Retreat

OUR CORPORATE RETREAT CENTER

FTG's Center for Excellence in southwest France offers a one-of-a-kind corporate retreat experience. Located at Le Logis, a medieval estate surrounded by some of Cognac’s most prestigious vineyards and distilleries, the Center brings hospitality to life through meaningful learning sessions and purposeful team activities.

Star Rating & Partnership

We rate nearly 2,000 hotels, restaurants and spas every year on the world’s most exacting service and facility standards. No one can buy a Star Rating and no fees are required; ratings can only be earned through our independent inspection process.

For properties that we elect to Star Rate, we offer the option of joining our Partnership program, which provides transparency into the Star Rating process and access to our exclusive Partner community. Partners receive valuable benefits including a complete list of FTG standards, a full report of their annual Rating inspection results, and policy privileges such as cycle selection and remedy periods.

Partners enjoy many other benefits, such as promotion through Forbes.com , forbestravelguide.com and our social media channels, including Instagram , where @forbestravelguide is the #1 independent luxury hospitality account.

Contact us to learn more about Partnership opportunities and Star Rating.

Service Energizers Service Energizers

Inspire your team every day with Service Energizers—a collection of Forbes Travel Guide activities and conversation starters for managers to use in daily pre-shift meetings or briefings. Delivered digitally every day, each exercise takes just a few minutes and brings to life the principles of service excellence.

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Forbes Hospitality Training

Train for tomorrow with forbes travel guide.

Welcome to the Forbes Travel Guide Online Hospitality Training Program! This free resource is available to all City of Miami Beach-based employees, and provides dynamic, web-based learning courses for improving your hospitality skills and elevating the guest experience.

This amazing program is proudly offered to you by the Miami Beach Visitor and Convention Authority, in partnership with the Greater Miami and The Beaches Hotel Association.

Leadership Level Online Webinar 

This free virtual hospitality training session will take place July 8, 2024 and will  discuss Leading Service: How to Reward Effectively by Getting Creative and Harnessing the Power of Thank You . The session will be 90 minutes in duration, followed by a 15-minute Q&A with your Forbes Travel Guide Executive Trainer.

• Monday, July 8, 2024 Session:   Click Here to Register Today!

*Note: In order to receive your digital badge, interested participants must register individually and include an email address*

Frontline Level Online Webinar 

This free virtual hospitality training will take place July 8, 2024 and will focus on Guest Comfort and Convenience: What is Luxury? The session will be 60 minutes in duration, followed by a 15-minute Q&A with your Forbes Travel Guide Executive Trainer.

• Monday, July 8, 2024 Session: Click Here to Register!

Forbes Travel Guide Hospitality Training - Audio

Use the controls below to listen to the Forbes Travel Guide Hospitality Training audio file.

Forbes Travel Guide Stories

What Makes A Forbes Travel Guide Five Star? By Forbes Travel Guide Editors

February 6, 2024

When Forbes Travel Guide’s expert inspectors visit a property, they anonymously test it based on hundreds of exacting standards, with an emphasis on exceptional service. Only the best of the best achieve the coveted Five Star, our highest rating. In anticipation of our 2024 Star Award winners announcement on February 7, we give you a peek into what it takes to earn a Forbes Travel Guide Five-Star award.

Authentic guest experience

Wowing a guest or elevating the guest experience is not a new concept in luxury — FTG has been measuring it for decades — but it sits at the forefront of travel-making decisions as guests’ expectations of what they want out of their trip evolve.

There is never a need to overthink the guest experience — often the most memorable moments can be simple and unplanned gestures. A staff of genuine individuals passionate about service will ensure natural and authentic experiences. Guests value their time more than ever before, and knowing their time was well spent and feeling organically cared for in a way that was not scripted or overplanned is the most important evolution. FTG has an evaluation touchpoint to measure this authenticity.

Sustainability and luxury

It’s not about how many sustainability measures a hotel adopts, but about the property doing what it can really well in a genuine manner and without disrupting or removing the sense of luxury. The ability for a guest to maintain sustainability commitments when traveling is a new evolving luxury and one to watch.

Equal to the guest experience, the choice to participate in sustainability efforts is not a “perhaps” but a non-negotiable for today’s guests. This factor helps them determine where to stay and dine. Travel professionals will turn to tools such as FTG’s new Responsible Tourism program, which awards a VERIFIED™ badge to hotels that meet expert criteria for protecting the environment and supporting the well-being of employees, guests and the community — creating a global standard for the world’s finest hotels and a trusted third-party verification for guests and travel advisors.

Evolution of well-being

The travel resurgence continues with guests’ expectations becoming even more hyper-focused on feeling well when they travel and even better when they leave. The need for more outdoor space, good light, fresh air and a high-quality sleep experience prevails in the decision-making process at all Star Rating levels.

Properties that provide authentic destination-centric itineraries that take advantage of their surroundings, offer something new to try and allow for cultural immersion for the guest combine for an elevated sense of luxury and overall mental well-being.

Curation of an experience

Whether a hotel offers a traditional luxury experience or a more contemporary one, the commonality across all luxury hotels is the guest demand for authenticity. Guests should have the ability to do something unique, perhaps community-driven, in the destination they choose to visit.

Whether that’s making your own perfume or cooking a lesser-known village delicacy with a local chef, FTG’s standards reward properties for delivering bespoke experiences that show they understand what guests want to achieve out of their travel. Hotels should expand experiences beyond just the bare necessities of the property and foster a deeper, long-term connection with the destination.

Visit ForbesTravelGuide.com on February 7 to see the list of 2024 Forbes Travel Guide Star Award winners .

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• Accommodation
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Hospitality Training Star Journey Program

HELD BETWEEN THE 19TH & THE 22ND FEBRUARY 2024

The Forbes Travel Guide Hospitality Training Program will be held between the 19th and the 22nd of February 2024. Below, you can download the Agenda and the Participant Form.

Once filled, you may upload the participant form in the upload section below., following your submission, we will send you your participant tickets for the event on your email address. tickets will be sent by our team before the training session, and participants are required to check-in before attending training sessions..

Please note that all submissions should be uploaded by the 17th of February 2024.

19th & 20th February 2024

DB San Antonio Hotel (North Area)

Triq it-Turisti, St Paul’s Bay (SPB 1024)

20th & 21st February 2024

The Westin Dragonara Resort (Central Area)

Dragonara Road, St Julian’s.

Location Map

DB SAN ANTONIO HOTEL & SPA

THE WESTIN DRAGONARA RESORT

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Forbes Travel Guide Star Service

Food Safety in post lockdown hospitality

COVID-19 Infection Control & Prevention

Forbes travel guide - fine dining.

• Description
• Related Documents

The Forbes Travel Guide Fine Dining is part of the Forbes Travel Guide Service Excellence training programme developed by MHRA and Forbes Travel Guide. It consists of three courses

The Forbes Travel Guide Service Excellence on-line training programme targets anyone involved in hospitality service from all departments (concierge, front-office, spa, housekeeping, bar and lounge, pool and beach and restaurants) including front-line staff and managers.  This programme reviews foundational standards of exceptional service with the aim to establish trust and put guests at ease especially in these particular circumstances caused by the COVID 19 pandemic. Accordingly, the programme is designed to solidify the skills that are essential to creating consistent and intuitive service. Our certified trainers are highly experienced service professionals who offer extensive knowledge of best practices defined by Forbes Travel Guide and gathered from their experiences training in hospitality worldwide.  Amongst other matters during these sessions new service practices will be discussed, including communicating effectively while wearing a mask and making guests more comfortable with procedures such as temperature checks.

• Fine Dining Food Presentations 00:60 hour(s)
• Quiz 1 00:30 hour(s)
• Fine Dining Reservations and Host Interactions 01:00 hour(s)
• Quiz 2 00:30 hour(s)
• Fine Dining Service 01:01 hour(s)
• Quiz 3 00:30 hour(s)

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Products & services.

• In-Person Training - customized onsite programs geared toward integrating brand standards with management initiatives
• Online Training - in-depth luxury service training on The Academy, our scalable Learning Management System (LMS)
• Quality Assessments - the opportunity to be assessed on the most stringent standards in the industry
• Global Partnership - for properties that we elect to Star Rate, we offer the option of joining our exclusive partner program

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