minister of tourism maharashtra

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Directorate of Tourism

Directorate of Tourism, the flagship body of Maharashtra Tourism, looks after implementing and introducing various tourism schemes, promotions and publicity to boost tourism in the State. Since the inception of the Directorate of Tourism, Government of Maharashtra, the State has attained several milestones and bagged numerous accomplishments with the help of various initiatives.

Mentioned below are some of the key highlights/achievements of the past one year

1. introduction of single window clearance for licensing to promote ease of doing business for hospitality sector.

As an effort to step up and revive tourism in the state, Maharashtra has introduced a single-window clearance for licensing in order to promote ease of doing business for hospitality sector. Leading the way to boost the tourism sector, in Maharashtra only 10 not 70, licences will be needed for hospitality business. Also, the decision of merging the application form with self-declaration eliminated the requirement of a permission letter. This means reduction in paper work.

2. First state in the country to give industry status to hospitality sector

A ground-breaking moment for the hotel industry, Maharashtra awards ‘industry status’ to hospitality sector after reduction of pre-establishment licenses from 70 to 10, that will undoubtedly give much needed support to hotels. Hotels can apply to get the Industry status. Application process is open on the official website of Maharashtra Tourism encouraging them to fill a form for getting Industrial status for their properties. This status entitles them to a host of benefits and privileges from the state – tariffs and duties on electricity, water as well as property, development and non-agricultural taxes at industrial rates. In the first phase, the ‘industry status’ can be availed by the hotels classified under the Ministry of Tourism, after which all the other hotels can avail the benefit.

3. First state to implement agri-tourism policy

Being the first state in India to implement agro-tourism policy, Maharashtra is servicing as an enabler for those looking to travel and enjoy rustic outdoors. The agro-tourism policy will invigorate the rural sector and agricultural practitioners empowering people with a steady source of an alternative employment and income through tourism. The projects of up to 8 rooms plus kitchen within five acres of land will not require a non-agricultural certificate.

4. Maharashtra being the only state to execute its beach shack policy, after Goa

In a bid to boost beach and coastal tourism, the state has recently approved ‘Beach shack’ policy that will allow setting up to 10 beach shacks and beach facility centres along the Konkan coast. ‘Beach Shack Policy’ will encourage locals living on the coastline of Maharashtra to open beach shacks, serving as local hangouts/eateries for tourist. As a pilot project, 8 beaches of the Konkan coastline have been selected for setting up beach shacks- namely Varsoli and Diveagar beaches in Raigad, Guhagar and Aare Ware beaches in Ratnagiri, Kunkeshwar and Tarkarli beaches in Sindhudurg and, Kelwa and Bordi in Palghar. The shacks will remain open from 7 AM to 7 PM and CCTV for each one will be mandatory.

5. With an independent office, Directorate of Tourism commences its responsibilities in full swing

To further enhance the humongous tourism potential of the State, Maharashtra Govt. recently set up an independent office of Directorate of Tourism (DoT), the flagship body of Maharashtra Tourism to implement and introduce various tourism schemes, promotions and publicity to boost tourism in the state.

6. Investment MoUs of Rs. 3000 crores to generate over 6000 employment opportunities

Furthermore, to help the industry and business to find its feet again due to the setback caused by the pandemic, The Department of Tourism had announced an investment of Rs. 3000 crores to generate over 6,000 employment opportunities through various mutual tie-ups and Memorandum of understanding (MoUs) in the tourism sector in Maharashtra. In the wake of people’s life slowly returning to normalcy and easing of lockdown in the State, The Department of Tourism had also announced the new digital festival in Mumbai in partnership with Young Entrepreneurs with the signing of MoUs, announcement of the ‘Videography Contest’ & ‘The Mumbai Festival’ in January 2021.

7. India Today magazine rated Maharashtra as number 1 round the year destination in the ‘Major State category’

Adding another feather to its cap, the state of Maharashtra was rated as the no. 1 round the year travel destination in Major State category by India Today, one of the leading magazines for Tourism in India.

8. Successfully implemented ‘Discover Maharashtra’ digital campaign to promote offbeat places in Maharashtra

In an effort to promote offbeat places, locations in Maharashtra, DoT successfully conducted #DiscoverMaharashtra- a robust digital campaign featuring a plethora of topics such as Medical Tourism, Eco-Tourism, Wellness Tourism, Safe And Responsible Tourism, Experiential Tourism, Heritage Toursim, MICE- to name a few.

9. Execution of the caravan policy as a new vertical of experiential tourism

To boost tourism in the State, the Maharashtra government gave a green signal to the Caravan Tourism policy, which will allow private players to get vehicles for tourism and setting up of caravan parks in public and private places. The policy has been adopted in a bid to develop tourism at offbeat destinations and to facilitate, promote and publicize the tourism directorate. It is aimed at providing safe travel, incentive to tour operators and boost employment opportunities for the travel sector. An application form has been created for them to register & benefit from all the incentives under this policy.

10. New policy for Maharashtra Tourism properties to bring in more investment thereby creating accommodation for luxury segment

Adding another facet to tourism and tourism related activities, Maharashtra Tourism signed a memorandum of understanding (MoU) with the Indian Hotels Company Ltd (Taj Group) to transfer 54.40 hectare of land for setting up a five-star tourism centre on the 90-year lease at Mauje Shiroda Velagar, Taluka Vengurla, in Sindhudurg district. An investment of Rs 100 Crore will be made in the first phase of this project.

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Aaditya Thackeray is Maharashtra environment, tourism minister. His first comments

The 29-year-old minister, while answering mediapersons, said the state economy can be given a fillip through tourism.

Aaditya Thackeray, chief minister Uddhav Thackeray’s son and Worli MLA, was on Sunday given the charge of tourism, environment and protocol ministry in the Maharashtra cabinet.

“I have been given the portfolios of tourism and environment. We can strengthen the economy of Maharashtra with tourism. I will take charge of the office after tomorrow’s meeting,” the new minister was quoted as saying by the news agency ANI.

A run through the junior Thackeray’s Twitter timeline speaks about his commitment to environment, civic sense, waste disposal, sanitation, water body clean ups, green building, among other pressing issues.

In one of his tweets from January 4, he says he encouraged the municipal commissioners to look at converting cities into sponge cities for the environment. “Urban forests, rain water percolation, rain water harvesting, renewable energy, green buildings should be our focus,” read his tweet.

Another suggestion made by him was about the health and safety of sanitation workers, better disaster management mechanisms and online direct citizen grievance redressal systems across the state.

The minister’s Twitter profile also informs that the single use plastic ban has been approved by the cabinet and that he worked closely on it with minister of state for environment Ramdas Kadam.

An empowered committee will review the items of the ban and its implementation every six months.

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Maharashtra Tourism's Ambitious Plan to Boost Travel and Trade

• "We Need to Change Our Perspective While Looking at Tourism as an Industry," said Girish Mahajan • Launches WhatsApp Chatbot to provide Information about Tourism Destinations in Maharashtra • Department of Tourism, Government of Maharashtra launches an App for the 'Aai Tourism Policy' for Women Entrepreneurs MUMBAI, India, Feb. 19, 2024 /PRNewswire/ -- Department of Tourism, Government of Maharashtra, the leading authority responsible for promoting tourism in the state, announced its ambitious plan to enhance travel and trade opportunities in Maharashtra. Recognizing the region's tremendous potential, Maharashtra Tourism aims to leverage its unique cultural, historical, and natural assets to attract domestic and international visitors while promoting business and trade collaborations within the state. With its diverse landscapes, vibrant cities, and rich heritage, Maharashtra has long been a sought-after destination for travellers and explorers. The state boosts iconic landmarks such as the bustling metropolis of Mumbai, the breathtaking hill stations of Lonavala and Mahabaleshwar, the ancient Ajanta and Ellora caves, and the serene beaches of Alibaug and Tarkarli. By showcasing Maharashtra's immense beauty and cultural richness, the Department of Tourism intends to position the state as a must-visit destination for tourists from across the globe. Mr. Girish Mahajan, Minister of Tourism, Government of Maharashtra, today launched an AI-powered WhatsApp chatbot (+91 94038 78864) that provides an interactive and informative way to explore the state's rich cultural heritage, stunning natural beauty, and diverse attractions, all through the convenience of mobile phones. The chatbot can answer the questions about destinations, things to do, accommodation, and more, in both English and Marathi, making trip planning a breeze. While unlocking Maharashtra's tourism potential demands strategic investments in infrastructure, hospitality, and technology, Mr. Girish Mahajan, Minister of Tourism, Government of Maharashtra, said, "Seamless connectivity, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodations, from luxury resorts to cosy homestays, cater to all preferences. Embracing digital tools enriches visitor experiences and streamlines services. Yet, sustainability must underpin our efforts, preserving our heritage and supporting local communities. Our journey isn't just economic—it's about showcasing Maharashtra's soul to the world, fostering understanding and appreciation. Let's unite the government, private sector, communities, and citizens to craft a vibrant, sustainable tourism legacy for generations." Commenting on the initiatives by Maharashtra Tourism, Ms. Jayshree Bhoj, Secretary, Department of Tourism, Government of Maharashtra, said, "In Maharashtra, we treasure a tapestry of tourism treasures, from historical marvels to pristine beaches, all ingrained with our rich cultural heritage. As we stride towards 2024-2025 with aspirations of UNESCO recognition for 11 forts, we affirm our commitment to fostering tourism beyond mere travel. Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experiences in collaboration with stakeholders like MTDC and private players championing niche tourism. We envision a sustainable tourism ecosystem fueled by collaborative efforts and robust policies. Join us on this journey as we sculpt Maharashtra's tourism narrative together, with an open invitation for valuable insights to shape our forthcoming comprehensive tourism policy." Mr. Girish Mahajan, Minister of Tourism, Government of Maharashtra, also launched an app for the Aai Policy (https://maharashtratourism.gov.in/aai-register/). The Aai Policy, introduced by the Government of Maharashtra, aims to empower women entrepreneurs in tourism. Under this initiative, the Department of Tourism plans to register ten women-owned and operated businesses in each district, spanning various sectors such as homestays, hotels/restaurants, tour and travel agencies, and more. This policy is designed to foster entrepreneurship and economic empowerment among women in the tourism industry across Maharashtra. While taking the delegates through the proposed Tourism Policy, Dr. B N Patil, Director, Directorate of Tourism, said, "Maharashtra's tourism sector offers significant revenue and job opportunities, with over 5 million jobs generated. To maximize tourist footfall and spending, we're focusing on strategic initiatives such as rebranding hidden gems, promoting local festivals, and streamlining policies. Through innovation and collaboration, we aim to unlock Maharashtra's tourism potential, driving economic prosperity for all stakeholders." As part of the panel discussion on Unleashing Tourism Potential in Maharashtra, moderated by Swati Khandelwal Jain, Executive Editor, Zee Business, the panellists, Mr. Santosh Suryanvanshi, MD (Ayurveda) P.G.C.C (Pancakrarma Therapy); Mr. Chandan Badsavle, Director, Saguna Baug Agro Tourism Pvt. Ltd.; Mr. Vistasp Kharas, Paragliding Profile and Interior Architect; Mr. Sachin Panchal, Founder, Motohom Caravans, spoke about how Maharashtra's diverse landscapes and rich cultural heritage hold immense potential for tourism growth. The state can unlock new avenues for visitor engagement by leveraging niche sectors like agri-tourism, wellness, and adventure tourism. Agri-tourism offers immersive experiences in rural life, farm stays, and culinary delights, showcasing Maharashtra's agrarian roots. Ayurveda tourism taps into ancient healing traditions, attracting wellness seekers to rejuvenate amidst serene surroundings. Adventure tourism capitalizes on Maharashtra's natural beauty, offering thrilling escapades like trekking, water sports, and wildlife safaris. Through strategic promotion and infrastructure development, Maharashtra can position itself as a premier destination, catering to diverse traveller interests and boosting economic prosperity. Recognizing the potential of tourism to drive economic development, Maharashtra Tourism is committed to facilitating investments and business partnerships in the state. The tourism board will actively engage with industry leaders, chambers of commerce, and trade associations to foster trade opportunities across hospitality, travel, food and beverage sectors, and handicrafts. Through targeted initiatives and promotional campaigns, Maharashtra Tourism aims to attract entrepreneurs and investors to explore the state's vast potential and untapped opportunities. Maharashtra Tourism's ambitious plan to boost travel and trade opportunities aligns with the state government's vision to position Maharashtra as a global hub for tourism and commerce. By leveraging its natural and cultural wealth, the tourism board aims to create a thriving ecosystem that benefits visitors and residents, ultimately contributing to the economic growth and prosperity of the state. About Maharashtra Tourism: Directorate of Tourism, the flagship body of Maharashtra Tourism, looks after introducing and implementing various tourism schemes, promotions and publicity to boost tourism in the State. Since the inception of the Directorate of Tourism, Government of Maharashtra, the State has attained several milestones and bagged numerous accomplishments with the help of various initiatives. For more information about Maharashtra Tourism and its initiatives, please visit https://maharashtratourism.gov.in/. Follow us on: Facebook: https://www.facebook.com/MaharashtraTourismOfficial Instagram: https://www.instagram.com/maharashtratourismofficial/ (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.). PTI PWR PWR

(This story has not been edited by THE WEEK and is auto-generated from PTI)

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Mumbai (Maharashtra) [India], February 19: Department of Tourism, Government of Maharashtra, the leading authority responsible for promoting tourism in the state, announced its ambitious plan to enhance travel and trade opportunities in Maharashtra. Recognizing the region’s tremendous potential, Maharashtra Tourism aims to leverage its unique cultural, historical, and natural assets to attract domestic and international visitors while promoting business and trade collaborations within the state.

With its diverse landscapes, vibrant cities, and rich heritage, Maharashtra has long been a sought-after destination for travellers and explorers. The state boosts iconic landmarks such as the bustling metropolis of Mumbai, the breathtaking hill stations of Lonavala and Mahabaleshwar, the ancient Ajanta and Ellora caves, and the serene beaches of Alibaug and Tarkarli. By showcasing Maharashtra’s immense beauty and cultural richness, the Department of Tourism intends to position the state as a must-visit destination for tourists from across the globe.

Girish Mahajan, Minister of Tourism, Government of Maharashtra, today launched an AI-powered WhatsApp chatbot (+91 94038 78864) that provides an interactive and informative way to explore the state’s rich cultural heritage, stunning natural beauty, and diverse attractions, all through the convenience of mobile phones. The chatbot can answer the questions about destinations, things to do, accommodation, and more, in both English and Marathi, making trip planning a breeze.

While unlocking Maharashtra’s tourism potential demands strategic investments in infrastructure, hospitality, and technology, Girish Mahajan, Minister of Tourism, Government of Maharashtra, said, “Seamless connectivity, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodations, from luxury resorts to cosy homestays, cater to all preferences. Embracing digital tools enriches visitor experiences and streamlines services. Yet, sustainability must underpin our efforts, preserving our heritage and supporting local communities. Our journey isn’t just economic–it’s about showcasing Maharashtra’s soul to the world, fostering understanding and appreciation. Let’s unite the government, private sector, communities, and citizens to craft a vibrant, sustainable tourism legacy for generations.”

Commenting on the initiatives by Maharashtra Tourism, Jayshree Bhoj, Secretary, Department of Tourism, Government of Maharashtra, said, “In Maharashtra, we treasure a tapestry of tourism treasures, from historical marvels to pristine beaches, all ingrained with our rich cultural heritage. As we stride towards 2024-2025 with aspirations of UNESCO recognition for 11 forts, we affirm our commitment to fostering tourism beyond mere travel. Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experiences in collaboration with stakeholders like MTDC and private players championing niche tourism. We envision a sustainable tourism ecosystem fueled by collaborative efforts and robust policies. Join us on this journey as we sculpt Maharashtra’s tourism narrative together, with an open invitation for valuable insights to shape our forthcoming comprehensive tourism policy.”

Girish Mahajan, Minister of Tourism, Government of Maharashtra, also launched an app for the Aai Policy ( https://maharashtratourism.gov.in/aai-register/ ). The Aai Policy, introduced by the Government of Maharashtra, aims to empower women entrepreneurs in tourism. Under this initiative, the Department of Tourism plans to register ten women-owned and operated businesses in each district, spanning various sectors such as homestays, hotels/restaurants, tour and travel agencies, and more. This policy is designed to foster entrepreneurship and economic empowerment among women in the tourism industry across Maharashtra.

While taking the delegates through the proposed Tourism Policy, Dr B N Patil, Director, Directorate of Tourism, said, “Maharashtra’s tourism sector offers significant revenue and job opportunities, with over 5 million jobs generated. To maximize tourist footfall and spending, we’re focusing on strategic initiatives such as rebranding hidden gems, promoting local festivals, and streamlining policies. Through innovation and collaboration, we aim to unlock Maharashtra’s tourism potential, driving economic prosperity for all stakeholders.”

As part of the panel discussion on Unleashing Tourism Potential in Maharashtra, moderated by Swati Khandelwal Jain, Executive Editor, Zee Business, the panellists, Santosh Suryanvanshi, MD (Ayurveda) P.G.C.C (Pancakrarma Therapy); Chandan Badsavle, Director, Saguna Baug Agro Tourism Pvt. Ltd.; Vistasp Kharas, Paragliding Profile and Interior Architect; Sachin Panchal, Founder, Motohom Caravans, spoke about how Maharashtra’s diverse landscapes and rich cultural heritage hold immense potential for tourism growth. The state can unlock new avenues for visitor engagement by leveraging niche sectors like agri-tourism, wellness, and adventure tourism. Agri-tourism offers immersive experiences in rural life, farm stays, and culinary delights, showcasing Maharashtra’s agrarian roots. Ayurveda tourism taps into ancient healing traditions, attracting wellness seekers to rejuvenate amidst serene surroundings. Adventure tourism capitalizes on Maharashtra’s natural beauty, offering thrilling escapades like trekking, water sports, and wildlife safaris. Through strategic promotion and infrastructure development, Maharashtra can position itself as a premier destination, catering to diverse traveller interests and boosting economic prosperity.

Recognizing the potential of tourism to drive economic development, Maharashtra Tourism is committed to facilitating investments and business partnerships in the state. The tourism board will actively engage with industry leaders, chambers of commerce, and trade associations to foster trade opportunities across hospitality, travel, food and beverage sectors, and handicrafts. Through targeted initiatives and promotional campaigns, Maharashtra Tourism aims to attract entrepreneurs and investors to explore the state’s vast potential and untapped opportunities.

Maharashtra Tourism’s ambitious plan to boost travel and trade opportunities aligns with the state government’s vision to position Maharashtra as a global hub for tourism and commerce. By leveraging its natural and cultural wealth, the tourism board aims to create a thriving ecosystem that benefits visitors and residents, ultimately contributing to the economic growth and prosperity of the state.

About Maharashtra Tourism:

Directorate of Tourism, the flagship body of Maharashtra Tourism, looks after introducing and implementing various tourism schemes, promotions and publicity to boost tourism in the State. Since the inception of the Directorate of Tourism, Government of Maharashtra, the State has attained several milestones and bagged numerous accomplishments with the help of various initiatives.

For more information about Maharashtra Tourism and its initiatives, please visit https://maharashtratourism.gov.in/ .

Follow us on:

Facebook: https://www.facebook.com/MaharashtraTourismOfficial

Instagram: https://www.instagram.com/maharashtratourismofficial/

(ADVERTORIAL DISCLAIMER: The above press release has been provided by PRNewswire. ANI will not be responsible in any way for the content of the same)

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Maharashtra tourism’s revolutionary blueprint for enhanced travel and trade

Monday, February 19, 2024 Favorite

The Department of Tourism, under the Government of Maharashtra’s purview, has unveiled an ambitious strategy to bolster travel and trade prospects within the state. Recognizing Maharashtra’s vast potential, the tourism authority aims to capitalize on its distinctive cultural, historical, and natural resources to entice both domestic and international tourists, while also fostering business and trade alliances locally.

Maharashtra, renowned for its diverse terrain, dynamic urban centers, and rich legacy, has perennially captivated travelers and adventurers alike. From the vibrant hub of Mumbai to the serene hill stations of Lonavala and Mahabaleshwar, from the ancient wonders of Ajanta and Ellora caves to the tranquil shores of Alibaug and Tarkarli, the state boasts an array of iconic landmarks. Through a concerted effort to showcase Maharashtra’s abundant splendor and cultural heritage, the Department of Tourism endeavors to establish it as an essential destination on the global tourism map.

In a significant move, Mr. Girish Mahajan, the Minister of Tourism for Maharashtra, has inaugurated an AI-powered WhatsApp chatbot (+91 94038 78864). This innovative tool offers an interactive and informative platform for exploring the state’s cultural heritage, natural marvels, and diverse attractions, all accessible through mobile phones. Equipped to field inquiries regarding destinations, activities, accommodations, and more, in both English and Marathi, this chatbot streamlines trip planning for visitors

While unlocking Maharashtra’s tourism potential demands strategic investments in infrastructure, hospitality, and technology, Mr. Girish Mahajan, Minister of Tourism, Government of Maharashtra, said, “Seamless connectivity, from roadways to air routes, beckons travellers to explore our diverse landscapes. Varied accommodations, from luxury resorts to cosy homestays, cater to all preferences. Embracing digital tools enriches visitor experiences and streamlines services. Yet, sustainability must underpin our efforts, preserving our heritage and supporting local communities. Our journey isn’t just economic—it’s about showcasing Maharashtra’s soul to the world, fostering understanding and appreciation. Let’s unite the government, private sector, communities, and citizens to craft a vibrant, sustainable tourism legacy for generations.”

Commenting on the initiatives by Maharashtra Tourism, Ms. Jayshree Bhoj, Secretary, Department of Tourism, Government of Maharashtra, said, “In Maharashtra, we treasure a tapestry of tourism treasures, from historical marvels to pristine beaches, all ingrained with our rich cultural heritage. As we stride towards 2024-2025 with aspirations of UNESCO recognition for 11 forts, we affirm our commitment to fostering tourism beyond mere travel. Our Department of Tourism diligently crafts policies, amplifies promotions and nurtures diverse experiences in collaboration with stakeholders like MTDC and private players championing niche tourism. We envision a sustainable tourism ecosystem fueled by collaborative efforts and robust policies. Join us on this journey as we sculpt Maharashtra’s tourism narrative together, with an open invitation for valuable insights to shape our forthcoming comprehensive tourism policy.”

The Minister of Tourism for Maharashtra, Mr. Girish Mahajan, has launched an app for the Aai Policy, which is aimed at empowering women entrepreneurs in the tourism sector. The Aai Policy, introduced by the Maharashtra government, intends to register ten women-owned and operated businesses in each district, covering areas such as homestays, hotels/restaurants, tour and travel agencies, and more. This initiative is designed to promote entrepreneurship and economic empowerment among women in the tourism industry throughout Maharashtra.

While taking the delegates through the proposed Tourism Policy, Dr. B N Patil, Director, Directorate of Tourism, said, “Maharashtra’s tourism sector offers significant revenue and job opportunities, with over 5 million jobs generated. To maximize tourist footfall and spending, we’re focusing on strategic initiatives such as rebranding hidden gems, promoting local festivals, and streamlining policies. Through innovation and collaboration, we aim to unlock Maharashtra’s tourism potential, driving economic prosperity for all stakeholders.”

During the panel discussion moderated by Swati Khandelwal Jain, Executive Editor of Zee Business, experts including Mr. Santosh Suryanvanshi, MD (Ayurveda) P.G.C.C (Pancakrarma Therapy); Mr. Chandan Badsavle, Director of Saguna Baug Agro Tourism Pvt. Ltd.; Mr. Vistasp Kharas, Paragliding Profile and Interior Architect; and Mr. Sachin Panchal, Founder of Motohom Caravans, highlighted Maharashtra’s vast tourism potential. They emphasized the state’s diverse landscapes and rich cultural heritage as key drivers for tourism growth.

Discussing niche sectors such as agri-tourism, wellness, and adventure tourism, the panelists emphasized the immersive experiences these sectors offer. Agri-tourism provides insights into rural life and culinary traditions, while wellness tourism draws on ancient healing practices, and adventure tourism capitalizes on Maharashtra’s natural beauty for activities like trekking and water sports.

Maharashtra Tourism, recognizing tourism’s role in economic development, aims to facilitate investments and partnerships. The tourism board plans to collaborate with industry leaders and trade associations to promote opportunities across various sectors. Through targeted initiatives and promotions, Maharashtra Tourism aims to attract entrepreneurs and investors to explore the state’s potential.

Aligned with the state government’s vision, Maharashtra Tourism seeks to position the state as a global tourism and commerce hub. By leveraging its natural and cultural resources, the tourism board aims to create a vibrant ecosystem benefiting both visitors and residents, thereby contributing to the state’s economic growth and prosperity.

Tags: business alliances , cultural heritage , digital tools , Maharashtra Tourism , mumbai , sustainability

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The government is always keen to provide optimal facilities for tourists: Girish Mahajan, Minister of Tourism, Government of Maharashtra

Mumbai, January 24, 2024: The Directorate of Tourism (DoT), Government of Maharashtra, in association with Mumbai Festival 2024, showcased a dynamic Tourism Conclave, a pivotal segment of the cultural extravaganza, bringing together distinguished industry leaders,

Mumbai, January 24, 2024: The Directorate of Tourism (DoT), Government of Maharashtra, in association with Mumbai Festival 2024, showcased a dynamic Tourism Conclave, a pivotal segment of the cultural extravaganza, bringing together distinguished industry leaders, experts, and policymakers to delve into global tourism opportunities and deliberate on sustainable practices within the tourism sector. The Conclave featured substantive discussions, presentations, and networking sessions focused on the strategic development of Mumbai’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, events, wedding industry, tourism, hotels, and venues.

The Conclave is an integral part of the festival, fostering a robust discussion on sustainable practices in the tourism industry. It underscored the city’s dedication to responsible travel and environmental conservation. The Conclave provided a crucial platform for policymakers, analysts, and industry leaders to explore the transformative potential of Mumbai’s tourism. Keynote speakers, such as Shri Girish Mahajan, the Hon’ble Tourism Minister of Maharashtra, and Dia Mirza, Global Ambassador for the UNSDGs, highlighted the importance of sustainable tourism, aligning Mumbai’s objectives with global initiatives.

Esteemed participants, including Mrs Jayshree Bhoj, Dr B.N. Patil, and Mrs Shraddha Joshi Sharma, enriched the Conclave with diverse perspectives, presenting an esteemed lineup of speakers representing various tourism industry sectors. Sustainability advocates like Umit Bhatia of JLL and industry pioneers such as Prashant Pitti of EaseMyTrip shared insightful perspectives, collectively envisioning the future of Mumbai’s tourism. The discussions were further enhanced by contributions from leaders at renowned organisations, including Hyatt Hotels Corporation,

PwC, Thomas Cook, IHCL, SOTC, and Sterling Holidays, reflecting a commitment to driving sustainable growth and innovation in Mumbai’s tourism landscape.

Shri Girish Mahajan, the Hon’ble Tourism Minister of Maharashtra, said, “Reviving the Mumbai Festival in 2024 marks a significant step towards elevating Maharashtra’s tourism sector. With a 720 km coastline, forts, forests, mountains, and beaches, our state offers everything for a memorable experience. Tourism is pivotal in realising PM Modi’s vision of a 5 trillion economy by 2030. Furthermore, it emphasises the need for green and sustainable tourism, urging collective efforts to make Maharashtra the best global destination. Let’s prioritise cleanliness, convenience, and quality guiding systems to enhance the appeal of our motherland to international tourists.”

“Maharashtra is at the forefront of sustainable tourism, emphasising responsible practices and gender-inclusive policies. The state promotes sustainability through collaborations with international entities and innovative initiatives, such as all-women-run resorts, enhancing responsible tourism practices and experiences. The commitment is evident through collaborations, green designs, and an upcoming policy underscoring our dedication to responsible and sustainable tourism. Join us in showcasing the diverse beauty of Mumbai and Maharashtra globally. Let’s make Maharashtra a beacon of tourism excellence, achievable only with your invaluable support.” Jayashree Bhoj, Secretary of Tourism, Govt of Maharashtra

“With the launch of the ‘Travel for LIFE’ program by the Ministry of Tourism on World Tourism Day, India takes a bold step towards sustainable tourism. By fostering awareness and encouraging mindful practices, we align tourism with nature, addressing the triple planetary crisis. Let us embrace this initiative, knowing that we can preserve our rich heritage and biodiversity through conscious choices and build a thriving, sustainable future for tourism and our planet. Together, we can turn the tide towards a harmonious coexistence with nature. The journey begins here in India, setting a positive example for the world.” Dia Mirza, Global Ambassador UN Secretary-General for the UNSDGs

“Tomorrow’s Startup Challenge, led by the Minister of Tourism, marks a pivotal moment in the entrepreneurial landscape. With a funding of up to USD 500,000 investment for the winning startup, the event underscores India’s commitment to fostering innovation. As we celebrate 100 years of the Gateway of India, the festival highlights unsung heroes, aligning with the UN Sustainable Development Goals. It’s a call for collective action, urging government, corporations, and celebrities to make sustainable strides, emphasising the urgency as we and the world lag behind the halfway mark in achieving these global goals.” Wiz Sabbas Joseph

“I am thrilled to commemorate the remarkable 20-year journey of Grand Hyatt Mumbai. This milestone is a true reflection of our team’s unwavering dedication and the steadfast support of our cherished guests. As the favoured choice for luxury hospitality in Mumbai, we eagerly anticipate the opportunity to craft unforgettable experiences. In honouring this significant occasion, it brings Dietmar Kielnhofer, General Manager and Area Vice President

me great joy to announce our collaboration with the inaugural Mumbai Festival, reinforcing our commitment to showcasing Mumbai as a premier destination. This partnership aims to amplify the city’s allure and highlight its cultural richness. We are excited about weaving the festival’s spirit into our celebrations, ensuring an even more memorable experience for our valued guests.”

Dr. B N Patil, Director, Directorate of Tourism, delivered the vote of thanks.

Key Highlights of the Tourism Conclave:

Global Perspectives: Industry leaders, including Shri Girish Mahajan (Hon’ble Tourism Minister, Government of Maharashtra) and Mrs. Jayshree Bhoj (Secretary-Tourism, Government of Maharashtra), shared insights on global tourism trends and opportunities.

Mission LiFE and ‘Travel for Life’: The Conclave aligned strategies with the Hon’ble Prime Minister’s Mission LiFE (Lifestyle for Environment) and the Tourism Ministry’s “Travel for Life” program, emphasising sustainable practices and responsible travel.

Collaboration and Growth: Discussions focused on fostering collaboration and growth within Mumbai’s MICE, events, wedding industry, tourism, hotels, and venues. The conference provided a vital platform for industry stakeholders to exchange ideas and explore new avenues.

The Mumbai Festival 2024 extends heartfelt gratitude to all participants, sponsors, and partners for contributing to the resounding success of the Tourism Conclave. The event’s triumph further underscores the festival’s dedication to promoting Mumbai as a vibrant and sustainable tourist destination.

About Mumbai Festival:

The Mumbai Festival from 20th January to 24th January 2024, in its inaugural edition, emerges as a grand celebration spanning nine days, taking center stage across diverse locations in the heart of Mumbai. With a mission to showcase the city’s cultural kaleidoscope, the festival brings together a tapestry of events, performances, and experiences. Spearheaded by the dynamic Mr. Anand Mahindra, serving as the Chairperson of the Mumbai Festival Advisory Committee, the cultural phenomena aims to capture the essence of Mumbai’s rich heritage and spirit. This festival promises to become an iconic annual celebration, uniting communities and celebrating the vibrant cultural mosaic that defines the city of Mumbai.

About Directorate of Tourism:

Directorate of Tourism, the flagship body of Maharashtra Tourism, looks after introducing and implementing various tourism schemes, promotions and publicity to boost tourism in the State. Since the inception of the Directorate of Tourism, Government of Maharashtra, the State has attained several milestones and bagged numerous accomplishments with the help of various initiatives.

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• Gagneet Kaur ,
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