travel and tourism major in lebanon

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Bachelor of Hotel Management & Tourism - Travel & Tourism Management

Hospitality, travel and tourism are rapidly growing industries. The NDU program of Bachelor of Hotel Management and Tourism is designed to prepare students for successful professional and executive careers in the hospitality and tourism industries by allowing them to specialize in one of the following three concentrations: Hospitality Services Management, Food and Beverage Operations Management, as well as Travel and Tourism Management.

Program Educational Objectives

The Hospitality, travel, and tourism industry ranks among the top three largest industries in the world. The NDU program of Bachelor of Hotel Management and Tourism is designed to prepare students for successful professional and executive careers in the hospitality and tourism industries by allowing them to specialize in one of the following four concentrations: Hospitality Management, Food and Beverage Management, Travel and Tourism Management, as well as Hospitality Events Management.

The various concentrations provide a sound foundation in hotel, restaurant management, tourism administration and events management through focused academic coursework, hands-on work experience, and intense interaction with the industry. They also provide relevant educational opportunities for persons currently employed in these industries and wishing to upgrade their skills.

Hospitality and Tourism Management students at NDU benefit from a rare opportunity to acquire the international management techniques, and seek knowledge adapted to their professional career orientations and specializations.

The academic program follows a dynamic process allowing it to adapt to the evolving and changing trends in the market. Students are required to perform practical internships locally and internationally to accumulate experience that will enable them to jump-start their careers.

Program Learning Outcomes

By the end of the program graduates will be able to:

Goal 1: General Skills:

• 1. Act in light of sustainable development principles and the common good;
• 2. Embrace universal human values and moral integrity;
• 3. Behave professionally and in an informed manner;
• 4. Provide customer-centered services;
• 5. Communicate effectively;

Goal 2: Management Specific Skills:

• 1. Identify the role of business functions in the hospitality and tourism industry;
• 2. Recognize and evaluate the impact of internal and external risks and opportunities;
• 3. Demonstrate adequate skills in performing post-entry position operations;
• 4. Use information technology in operational decision-making;
• 5. Pursue professional and academic development.

Graduation Requirements

Students seeking the degree of Bachelor of Hotel Management and Tourism must complete a total of 103 credits (104 credits for the Food and Beverage concentration) with an overall average of at least 2.0/4.0 and a minimum average of 2.3/4.0 in the major and concentration requirements. The 103 credits are divided into:

Liberal Arts Curriculum (27cr.)

Arabic communication (3cr.).

• 3 ARB 211 Appreciation of Arabic Literature
• 3 ARB 212 Applied Arabic Grammar
• 3 ARB 224 Arabic Literature and Human Thought
• 3 ARB 231 Technical Arabic
• 3 ARB 306 The Modern Arabic Novel and Short Story
• 3 ARB 310 Arabic Theatre

English Communication (6cr.)

• 3 ENL 213 Sophomore English Rhetoric
• 3 ENL 223 Communication Arts
• 3 ENL 230 English in the Workplace
• 3 ENL 231 Work Ready Now
• 3 REG 212 Religion and Social Issues
• 3 REG 213 Catholicism
• 3 REG 215 World Religions
• 3 REG 313 The Maronites: Faith and Cultural Heritage
• 3 REG 314 Marriage and Family in the Catholic Church
• 3 ARP 329 Ethics in Architecture and Design
• 3 CSC 203 Information Age & Ethics
• 3 COA 360 Media Ethics
• 3 ENG 310 Ethics in Engineering
• 3 ENS 205 Environment, Society and Ethics
• 3 MGT 301 Ethics and Responsible Business
• 3 NUR 203 Introduction to Bioethics
• 3 PHL 311 Ethics and the Modern World
• 3 POS 345 Ethics and Leadership
• 3 ENS 202 The Environment and Sustainable Development
• 3 FQM 200 Food Security and Sustainability
• 3 POS 201 Introduction to Political Science
• 3 POS 209 Citizenship
• 3 POS 210 Government and Politics of Lebanon
• 3 POS 240 Law and Society
• 3 POS 319 Democracy and Human Rights

Cultural Studies (3cr.)

• 3 ARP 215 Cultural Themes in Lebanese Architecture
• 3 AVF 315 World Cinema Survey
• 3 COA 350 Current Issues
• 3 FAP 215 Art and Culture
• 3 HIT 211 History of Lebanon and the Middle East
• 3 HTM 201 Fundamentals of Hospitality and Cultural Tourism
• 3 HTM 326 Lebanon’s Cultural, Heritage and Nature Tourism
• 3 LIR 217 American Literature to the End of the 19th Century
• 3 LIR 305 Novel to the End of the 19th Century
• 3 MUS 210 Music Appreciation
• 3 NTR 215 Foods and Nutrition of World Cultures
• 3 PHL 211 Logic and the Scientific Method
• 3 PHL 232 Ancient World Philosophy
• 3 PHL 333 Medieval World Philosophy
• 3 PHL 334 Modern & Contemporary World Philosophy
• 3 POS 225 Politics of Catholic Social Theory

Social Science (3cr.)

• 3 CSC 206 Games and Society
• 3 ECN 211 Principles of Microeconomics
• 3 ECN 212 Principles of Macroeconomics
• 3 ENG 210 Introduction to Engineering Economy
• 3 ENG 220 Engineering Innovation
• 3 MGT 201 Fundamentals of Management
• 3 MRK 201 Fundamentals of Marketing
• 3 PSL 201 Introduction to Psychology
• 3 SOL 201 Introduction to Sociology
• 3 SOL 316 Society and Women
• 3 SOL 322 Family: Sociological Perspectives
• 3 SOL 323 Society and Role of Global Intercultural Communication

Applied Science (3cr.)

• 3 CSC 201 Introduction to Computers
• 3 CSC 202 Computers for Visual Arts
• 3 CSC 207 Navigating the Age of Artificial Intelligence
• 3 ENG 250 Robotics and Society
• 3 GIS 211 Principles of Geographical Information Sciences
• 3 MAT 202 Mathematics for Arts
• 3 MIS 201 Management Information Systems

Life and Natural Sciences (3cr.)

• 3 AST 201 Discovering Astronomy
• 3 BIO 201 Your Body in Action
• 3 CHM 201 Chemistry in Everyday Life
• 3 CHM 211 Principles of Chemistry
• 3 ENS 201 Introduction to Environmental Science
• 3 HEA 201 Health Awareness
• 3 HEA 204 Contemporary Health Issues
• 3 NTR 201 Basic Human Nutrition

Major Requirements (54cr.)

• 3 FBM 313 Food Production
• 3 FBM 316 Food Production Lab
• 3 FBM 324 Restaurant Operations and Floor Management
• 3 FBM 351 Food, Beverage and Labor Cost Control
• 3 HSM 205 Principles of Hospitality Financial Accounting
• 3 HSM 211 Hospitality and Tourism Law
• 3 HSM 224 Front Office Operations and Management
• 2 HSM 227 Housekeeping Operations and Management
• 1 HSM 281 Internship I: Rooms Division Operations
• 3 HSM 311 Hospitality Managerial Accounting
• 3 HSM 314 Human Resources Management in the Hospitality Industry
• 3 HSM 319 Information Technology in the Hospitality Industry
• 3 HSM 411 Hospitality Managerial Finance
• 3 HSM 451 Hospitality Management
• 3 HSM 459 Hospitality and Tourism Strategic Management
• 3 TTM 201 Introduction to Tourism & Hospitality Management
• 3 TTM 204 Economics of Tourism
• 3 TTM 237 Hospitality and Tourism Marketing
• 3 TTM 326 Domestic Travel and Tourism Development

Concentration Requirements (19cr.)

• 3 TTM 342 Travel Agency and Tour Management
• 3 TTM 345 Airline Passenger Services
• 1 TTM 382 Internship III: Travel Agency and Tour Operations
• 3 TTM 445 Sustainable Tourism
• 3 FBM 343 Purchasing for Hospitality Operations
• 3 FBM 444 Alcoholic Beverages Appreciation
• 3 HSM 432 Hospitality Property Management
• 3 HSM 437 Hospitality Sales and Promotional Techniques
• 3 HSM 447 Advanced Hospitality and Tourism Marketing
• 3 HSM 485 Seminar in Hospitality and Tourism Management
• 3 TTM 344 International Travel and Tourism
• 3 TTM 346 Automated Travel System
• 3 TTM 462 Special Topics in Travel and Tourism
• 3 BAF 312 Principles of Financial Management II
• 3 STA 206 Applied Statistics for Business and Economics I
• 3 GEM 202 German II
• 3 ITL 202 Italian II
• 3 SPA 202 Spanish II
• 3 HVM 201 Introduction to Events Management
• 3 HVM 301 Events Management Operations and Logistics
• 3 HVM 311 Events Sponsorship and Fundraising
• 3 HVM 420 Protocol and Etiquette in Events Management
• 3 HVM 422 MICE Management

GRADUATION REQUIREMENTS

Graduate degrees, mba - aacsb accredited program, master of science in financial risk management - aacsb accredited program, master of science in business strategy - aacsb accredited program, mba in project management - aacsb accredited program, other degrees in department of hospitality and tourism management.

• Bachelor of Hotel Management and Tourism - Food and Beverage Management
• Bachelor of Hotel Management and Tourism - Hospitality Management
• Bachelor of Hotel Management and Tourism - Events Management
• Minor in Food and Beverage Management
• Minor in Hospitality Management
• Minor in Events Management

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In addition to its headquarters located in Beirut. It currently hosts 413 students (male and female) and has a Research, Documentation and Publishing Center established in 2016 under Decision No. 1690.

The Faculty has three academic departments:

§   Tourism Management

§   Hospitality Management

§   Tourist Guidance

The Faculty provides the following diplomas:

Bachelor in:

o    Hospitality Management

o    Tourism Management

o    Tourist Guidance

Professional Master in:

o    Tourism

Research Master in Tourism.

Jbeil Section

Tyre Section

• April 30, 2021
• Local , Support , Sustainability

The Future of Tourism in Lebanon and Our Responsibility as Tourists and Locals

Sari haddad.

Please note that Al Rawiya does not contain advertising. None of the people, products, companies, or services mentioned in this magazine are advertisements or paid features.

Tourism is one of the world’s largest industries and has been a catalyst for international   development for years. According to the World Travel and Tourism Council (WTTC) and Oxford Economics, the sector employed a whopping 332 million people worldwide in 2019 . It’s an industry that has shaped cities, built cultures, and helped bring the world together.

Moreover, the sector has been the backbone of Lebanon’s economy for years and has played a key role in the socio-economic development of Beirut specifically. As a matter of fact, the focus of the international market has been on Beirut as a tourist destination. In contrast, rural Lebanon, with the exception of a few day-trips, has been sorely neglected and underpromoted by locals and businesses alike, which has therefore affected its development and its opportunities for growth. 

Nonetheless, a double-edged sword is a good metaphor for the travel and tourism industry, because for all the benefit it may provide, if left unmanaged and unregulated, it can do more harm than good. For example, the destruction of natural resources can change the identity and culture of a whole city, town, village, or destination. To further illustrate this, in an effort to tackle over-tourism in many areas, the United Nations World Tourism Organization (UNWTO) even advised closing off some locations like Maya Bay on Phi Phi Le Island in Thailand in order to protect the natural environment and local communities. Today, in a world without tourism, we have realized how vital this industry is and are rethinking our approach towards it. As we recover from the pandemic, it is crucial that we make sustainability the driving goal both locally and globally. 

What is sustainable tourism? 

First, we need to define what exactly sustainable tourism is. According to the UNWTO , it is “tourism that takes full account of its current and future economic, social and environmental impacts addressing the needs of visitors, the industry, the environment and host communities.”

In other words, sustainable tourism is tourism that :

• ensures local economic development and reinvests in the local region.
• has the least negative impact on the environment and communities.
• embraces and becomes a part of local culture.
• is profitable and viable for operators, tourists, and local communities 

Opportunities for the Tourism Industry in Lebanon

To recover from the impact of shutdowns and border closures due to the current COVID-19 pandemic, governments all over the world have been spending their reduced annual tourism marketing budgets on domestic tourism promotions. “Staycations” and local travel have become the driving force in this sector over the past year and will continue to be for the foreseeable future. 

Herein lies a huge opportunity for Lebanon. What’s more, the tourism industry can also help get the country out of its current economic crisis. 

In recent times, a surge in domestic rural tourism has shed light on beautiful destinations within Lebanon to explore, as opposed to the usual popular attractions. These destinations have seen significant economic growth, thanks to cultural events and lively attractions, which help attract tourists. However, these same destinations have seen a negative impact on their scarce natural resources like waterfalls to forests, and on their cultural resources, from traditions to identity. Our rare natural gems could not cope with this rapid increase in visitor numbers and we ended up causing more harm than good and some destinations seem to have lost their essence becoming like a big shopping center for visitors.

Destination management

To be able to attract both residents and international visitors without damaging natural and cultural resources, destinations should be better prepared to accommodate visitors whilst being properly monitored and managed. This management has to be done by the local authorities, communities,  destination management organizations, the National Tourism Board, and, in an ideal world, the Ministry of Tourism. 

The need for local destination management and responsible tourism practices by tour operators, tourists, and the community should focus on three main areas: society, economy, and environment.

Society and Culture

Tourism brings communities together and in a country like Lebanon with many invisible barriers, it might be the thing to create a bridge of tolerance and acceptance that spreads the cultural shift we so desperately need. Most Lebanese in Lebanon live in communities that share the same background, culture, and religion. Due to this, they might not interact and know their fellow compatriots until they actually get out of their areas for work in another city. 

What tourism does is give citizens the opportunity to learn and discover how diverse and rich their own countries are. For instance, people living in Jounieh (a predominantly Christian area), visiting Tripoli during Ramadan nights and mingling with the Tripolitans, tasting their food and drinks, and staying up late until suhoor (the meal eaten by Muslims during Ramadan right before sunrise) and tarawih prayers (nightly prayers said by Sunni Muslims during Ramadan) get to experience a different side of Lebanon than what they’re used to. Also, people from Tripoli (predominantly Muslim) joining Eid el Sayde (a Christian religious holiday) in Ehden. Eyes sparkle and hearts fill with joy after days and nights like these. It is during such moments that we realize that the cultural and religious diversity in Lebanon is a blessing and never a curse. Tourism will help raise a culture of acceptance and tolerance that the country is very in need of, these imaginary borders will diminish and will become a bond that we all embrace. 

Respecting cultures, accents, traditions, and values is key to a healthy and harmonious nation. A tourist should strive to preserve a destination and its communities’ norms. For instance, if the norm is not drinking on a beach, then that should be respected or if the local communities do not encourage wearing revealing swimwear in their local river, then it is on everyone to respect and behave in a way that always keeps the local community comfortable.

When thinking about going on a tour or visiting a place, our impact on the destination is the first thing that should come to mind. Even on a budget, we should aim to spend most of it in our destination, bringing the most economic benefit to the residents who will reinvest their income into the region. This will create a cycle of development where a tourist’s spending is directly contributing to the well-being of locals, creating more job opportunities, and reducing migration of youth into the cities and abroad, especially in Lebanon’s case.

Simple ways to be a more responsible tourist in Lebanon and support the communities you are visiting could include: 

• Having breakfast in the village you’re going to rather than on the way. By avoiding the huge bakery on the highway and choosing the small one in the village, you’re sure to have a great bite, interact with the locals, and enjoy your time. 
• Hiring a local guide who can show you the beauty that they see in their hometown and give you valuable information that you won’t find in a book or on Google. They help form a more personal relationship with the place you’re going to as well. 
• Sleeping at small guesthouses, inns or bed and breakfasts rather than hotels. Guesthouses are by far the most intimate experience you can have with the locals, as you’ll be staying at their homes, eating their traditional food, and sharing their stories. It can make your stay all the richer.

Environment

Pick your walks and hikes in places in Lebanon that you know are being taken care of and looked after by a local organization, even if it means paying a small entry fee. Hiking in a nature reserve like the Shouf Cedar Reserve , Jabal Moussa, or the Horsh Ehden Nature Reserve, etc., is a unique experience while also being an ecologically conscious one. This is the most responsible form of ecotourism, because you know your impact is minimal compared to unmanaged destinations. 

Should you decide to enjoy an unmanaged track or reserve, do not litter or light random campfires and follow the motto, “leave nothing but footprints.” Try taking it a step further and doing the environment a huge favor by picking up some of the trash left by others. 

Bear in mind that sometimes a responsible tourist also teaches the locals a lot on how to take care of their own areas. By showing responsible practices in rural areas whose citizens do not value its natural resources, we can therefore teach the locals how to treat and take care of their own villages. This is especially true once there is a certain awareness that these resources are a direct link to economic and social benefit.

Sustainable Tourism Success Stories in Lebanon

Sustainable tourism is not a foreign concept in Lebanon and there are many villages that are already benefiting from it. 

Douma’s old souk (markets) was built as a product of their trading importance. It used to be the meeting point between traders from Baalbeck, Batroun, and neighboring coasts. Today, this souk is alive again due to local tourists and sustainable tourism practices and management. There, you’ll find bakeries, ice cream parlors, local grocers, artisanal crafts, restaurants, and coffee shops. 

A beautiful village in the heights of the Jbeil mountains, Akoura is a hidden gem. Locals lived off of their lands’ apple harvests for generations, but the Syrian Civil War decreased their exports and crop value significantly. The village used to be a destination for some adventure lovers as well, with its beautiful hiking trails, flowing  river, hidden waterfalls, and  the Ruwais cave (which is second to Jeita in terms of size). 

Over time, with some local initiatives and support from destination management companies and operators, the youth of Akoura started to capitalize on their strengths  and the village gained popularity year after year. Nowadays, it hosts groups all year round, has six guesthouses, a few trained local guides, a yearly camping event that hosts thousands of visitors, apple picking events, and a range of family activities. Akoura is an example of how initiatives in the area can benefit the village as a whole and transform it into a tourist destination while still supporting its residents.

In conclusion, tourism in Lebanon bounces back after every blow the country takes. Yet tomorrow, it is up to us to make sure that we are growing in a healthy and sustainable way, so that this country thrives for generations to come. We can help our tourism industry thrive while protecting our environment, stimulating our economy, and embracing our culture. We are ambassadors with a huge responsibility and a responsible tourist then creates a responsible local, in turn leading to a responsible community and finally (we hope!) a responsible municipality and government. 

Sari Haddad is a hospitality and tourism professional and the founder of Lebanese Wanderers, a platform that promotes rural tourism in Lebanon whilst working with local authorities on sustainable rural development. Its aim is to also show you the authentic Lebanon with all its beautiful wonders, culture and secrets, which you may not necessarily see in mainstream media.

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Tourism in Lebanon 

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Tourism in Lebanon is big business, but what? And what are the most important things that we should know about tourism here? Read on to find out!

Geographical overview of Lebanon 

The tourism industry in lebanon, 10 key statistics about tourism in lebanon , most popular tourist attractions in lebanon , most popular types of tourism in lebanon , economic impacts of tourism in lebanon, social impacts of tourism in lebanon, environmental impacts of tourism in lebanon, crime and safety in lebanon, faqs about tourism in lebanon , to conclude- tourism in lebanon, tourism in lebanon.

Situated at the nexus of the Mediterranean and the Middle East, Lebanon presents a unique blend of historical depth and diverse landscapes. From ancient ruins to dynamic urban centres and coastal beauty, this country offers an array of touristic attractions. This article aims to provide a concise, yet comprehensive, exploration of Lebanese tourism for both the novice and seasoned traveller.

Lebanon is a small country located in the eastern Mediterranean region of the Middle East. It is bordered by Syria to the north and east, Israel to the south, and the Mediterranean Sea to the west. Lebanon has a total area of approximately 10,452 square kilometres (4,036 square miles).

Lebanon’s geography is characterised by a rugged terrain, with mountains and hills dominating the landscape. The country’s highest peak is Qornet es-Sawda, which stands at 3,088 metres (10,131 feet) above sea level. The Lebanon Mountains run parallel to the coast, and the Beqaa Valley lies between them and the Anti-Lebanon Mountains to the east.

The coastal region of Lebanon is narrow, averaging only a few kilometres in width, and is dominated by rocky cliffs and sandy beaches. The country’s two major ports, Beirut and Tripoli, are located on the coast.

Lebanon’s climate is Mediterranean, with hot, dry summers and mild, wet winters. The country experiences occasional earthquakes, and its mountainous terrain makes it prone to landslides and other natural disasters.

The major rivers in Lebanon are the Litani River, which runs through the Beqaa Valley, and the Nahr al-Kalb, which flows into the Mediterranean Sea north of Beirut. The country also has a number of smaller rivers and streams, as well as several lakes, including Lake Qaraoun in the Beqaa Valley.

Overall, Lebanon’s geography has played a significant role in its history and culture, shaping the country’s political, economic, and social development over the centuries.

Lebanon’s tourism industry is an important contributor to the country’s economy, with a rich history and diverse culture that attracts visitors from around the world. Despite occasional political instability and security concerns, tourism remains a major sector in the country, with visitors drawn to Lebanon’s natural beauty, historical sites, and vibrant nightlife.

One of the main attractions for tourists in Lebanon is its capital city, Beirut, which is known for its mix of modern and traditional architecture, vibrant cultural scene, and world-class restaurants and nightlife. Other popular destinations include the ancient city of Byblos, the Jeita Grotto caves, and the ski resorts in the Lebanon Mountains.

Lebanon is also famous for its Mediterranean cuisine, which combines elements of Arabic, French, and other Mediterranean cultures. Visitors can sample a variety of dishes in the country’s many restaurants and cafes, as well as at local markets and street food vendors.

The country has a rich history dating back to ancient times, with numerous historical sites and landmarks that attract tourists. These include the ancient Roman ruins of Baalbek, the Phoenician city of Tyre, and the Crusader castles of Tripoli and Byblos.

In recent years, Lebanon has also become known for its wine industry, with many vineyards and wineries located throughout the country. Wine tasting tours have become a popular activity for tourists, with many local tour operators offering guided tours of the country’s vineyards and wineries.

Lebanon’s tourism industry offers a unique and diverse experience for visitors, with something to suit every taste and interest. Despite occasional challenges, the industry continues to grow and attract visitors from around the world.

Now that we know a little bit more about tourism in Lebanon, lets take a look at some of the key statistics about the tourism industry here:

• In 2019, Lebanon received approximately 1.9 million international tourists, an increase of 6.3% compared to the previous year.
• The tourism industry accounted for around 7.5% of Lebanon’s GDP in 2019.
• The average length of stay for international tourists in Lebanon is around 6.4 nights.
• The top five source markets for international tourists to Lebanon are Syria, Jordan, Saudi Arabia, Egypt, and Iraq.
• The majority of international tourists to Lebanon come for leisure purposes, with business travel and visiting friends and relatives also popular.
• In 2019, the average daily expenditure by international tourists in Lebanon was around $160 USD.
• The hospitality industry is a significant employer in Lebanon, with around 100,000 people employed in the sector.
• Beirut is the most popular destination for international tourists to Lebanon, accounting for around 62% of all tourist arrivals.
• In 2019, the number of domestic tourists in Lebanon was estimated to be around 3.3 million.

Lebanon has a wide range of tourist attractions, from historical sites to natural wonders to modern urban centres. Here are some of the most popular tourist attractions in the country:

• Beirut: Lebanon’s capital city is a popular destination for tourists, known for its mix of traditional and modern architecture, world-class restaurants, and vibrant nightlife.
• Jeita Grotto: Located in the Nahr al-Kalb valley, the Jeita Grotto is a series of limestone caves filled with underground lakes and stunning rock formations.
• Byblos: This ancient city on the Mediterranean coast is one of the oldest continuously inhabited cities in the world, with a rich history dating back over 7,000 years.
• Baalbek: The ruins of the ancient city of Baalbek, located in the Beqaa Valley, are home to some of the most impressive Roman ruins in the world, including the Temple of Jupiter and the Temple of Bacchus.
• The Lebanon Mountains: The mountains that run parallel to the coast offer stunning views, hiking trails, and ski resorts during the winter months.
• Tyre: Another ancient city on the Mediterranean coast, Tyre is home to a number of historical landmarks, including the Roman Hippodrome and the Al Mina archaeological site.
• Harissa: This mountaintop town overlooking the Mediterranean is home to the iconic Our Lady of Lebanon statue, a popular pilgrimage site and tourist attraction.
• Sidon: Another ancient coastal city, Sidon is home to the Sea Castle and the Khan al-Franj marketplace, as well as a number of historic mosques and churches.
• The Beqaa Valley: This fertile valley is home to many of Lebanon’s vineyards and wineries, as well as the ruins of several ancient cities.
• Tripoli: Lebanon’s second-largest city is known for its bustling markets, historic landmarks, and beautiful coastline.

These are just a few of the many attractions that Lebanon has to offer. With its rich history, stunning natural beauty, and vibrant culture, Lebanon is a unique and fascinating destination for travellers from around the world.

Lebanon offers a diverse range of tourism experiences, catering to a variety of interests and preferences. Here are some of the most popular types of tourism in Lebanon:

• Cultural tourism: Lebanon’s rich history and cultural heritage make it a popular destination for cultural tourism. Visitors can explore ancient ruins, historical landmarks, and museums to learn about the country’s history and traditions.
• Religious tourism: Lebanon is home to a number of important religious sites, including the Harissa statue of the Virgin Mary, the Jeita Grotto (a site of Christian pilgrimage), and the Sayyida Khawla Mosque.
• Gastronomic tourism: Lebanon is known for its delicious cuisine, which combines elements of Arabic, French, and Mediterranean cooking. Visitors can enjoy a variety of dishes in restaurants and cafes, as well as at local markets and street food vendors.
• Adventure tourism: The Lebanon Mountains offer opportunities for hiking, skiing, and other outdoor activities, while the Jeita Grotto and other natural wonders are popular destinations for adventure tourism.
• Health and wellness tourism: Lebanon has a number of thermal baths and natural springs that are believed to have therapeutic properties, as well as many spas and wellness centres that offer a range of treatments and services.
• Beach tourism: With its beautiful coastline and warm Mediterranean waters, Lebanon is a popular destination for beach tourism. Some of the most popular beaches include Ramlet al-Baida, Tyre Beach, and Batroun Beach.
• Shopping tourism: Lebanon’s bustling markets and modern shopping malls are popular destinations for tourists looking to shop for souvenirs, gifts, and luxury goods.

These are just a few examples of the many types of tourism that Lebanon has to offer. With its diverse range of attractions and experiences, Lebanon is a unique and exciting destination for travellers from around the world.

The tourism industry is an important contributor to the Lebanese economy, generating revenue and providing employment opportunities. Here are some of the economic impacts of tourism in Lebanon:

• Revenue generation: Tourism is a major source of foreign exchange earnings for Lebanon, with tourists spending money on transportation, accommodation, food and beverages, shopping, and other services. In 2019, the tourism industry contributed approximately 7.5% of Lebanon’s GDP.
• Employment opportunities: The tourism industry is a significant employer in Lebanon, with an estimated 100,000 people employed in the sector. Jobs in the tourism industry range from hotel and restaurant staff to tour guides and transportation services.
• Small business development: Tourism can provide opportunities for small businesses to develop and grow, such as souvenir shops, handicrafts, and local food and beverage vendors. This can help to diversify the economy and support entrepreneurship.
• Infrastructure development: To support the tourism industry, infrastructure investments are often made to improve transportation networks, accommodations, and other tourism-related facilities. This can also have spillover effects on other industries, such as construction and transportation.
• Foreign investment: A thriving tourism industry can attract foreign investment, particularly in the hospitality and real estate sectors.
• Seasonal fluctuations: The tourism industry in Lebanon is subject to seasonal fluctuations, with the majority of tourists arriving during the summer months. This can create challenges for businesses in the industry to manage their cash flow and maintain employment levels throughout the year.
• Vulnerability to external shocks: The tourism industry is vulnerable to external shocks, such as political instability, natural disasters, and health crises, as seen with the impact of COVID-19 on the industry in Lebanon.

The tourism industry plays an important role in the Lebanese economy, generating revenue, providing employment opportunities, and contributing to infrastructure and small business development. However, the industry is subject to external shocks and seasonal fluctuations, which can create challenges for businesses and policymakers to manage.

Tourism can have both positive and negative social impacts on a destination, including in Lebanon. Here are some of the social impacts of tourism in Lebanon:

• Cultural exchange: Tourism in Lebanon can provide opportunities for cultural exchange between visitors and locals, helping to foster mutual understanding and respect. Visitors can learn about Lebanese culture and traditions, while locals can learn about the cultures and customs of visitors.
• Employment opportunities: Tourism in Lebanon can provide employment opportunities for local residents, particularly in service-related industries such as hospitality and transportation. This can help to reduce unemployment and poverty, and provide a source of income for families.
• Preservation of heritage: The tourism industry can provide incentives for the preservation of cultural and natural heritage sites, as they are important attractions for visitors. This can help to ensure the protection and preservation of these sites for future generations.
• Infrastructure development: To support the tourism industry, infrastructure investments are often made to improve transportation networks, accommodations, and other tourism-related facilities. This can benefit the local community by improving access to essential services and amenities.
• Social and cultural changes: Tourism can bring social and cultural changes to a destination, as visitors may introduce new ideas, customs, and behaviours. This can have both positive and negative effects, and may require careful management to ensure that the local culture and way of life is respected and preserved.
• Displacement and overcrowding: Tourism in Lebanon can lead to displacement of local residents and overcrowding of tourist sites, particularly during peak season. This can create tensions between locals and visitors, and may require measures to manage tourism flows and mitigate negative impacts on the local community.
• Inequality and exploitation: Tourism can exacerbate social and economic inequality, particularly if it is concentrated in a few areas or controlled by a small group of people. It can also lead to exploitation of vulnerable populations, such as child labour or human trafficking, if not properly regulated.

Tourism in Lebanon can have significant social impacts on a destination, both positive and negative. It is important for policymakers and industry stakeholders to manage these impacts to ensure that tourism benefits the local community and preserves the cultural and natural heritage of Lebanon.

Tourism in Lebanon can have significant environmental impacts, particularly if it is not properly managed. Here are some of the environmental impacts of tourism in Lebanon:

• Carbon emissions: Tourism can contribute to greenhouse gas emissions, particularly from transportation-related activities. This can contribute to climate change, which can have far-reaching impacts on the environment, including rising sea levels, more frequent and severe weather events, and changes to ecosystems.
• Water consumption: Tourism in Lebanon can place significant demands on water resources, particularly in areas with limited water availability. This can lead to water shortages and environmental degradation, particularly if water is diverted from natural sources.
• Waste generation: Tourism can generate significant amounts of waste, particularly from packaging, food and beverage consumption, and other tourism-related activities. This can contribute to environmental pollution and degradation, particularly if waste management infrastructure is inadequate.
• Overuse of natural resources: Tourism in Lebanon can lead to overuse of natural resources, particularly in areas with fragile ecosystems or limited resources. This can contribute to environmental degradation and habitat loss, particularly if tourism activities are not properly regulated.
• Biodiversity loss: Tourism in Lebanon can contribute to biodiversity loss, particularly if tourism activities are located in sensitive ecosystems or involve activities that disrupt natural habitats. This can have far-reaching impacts on the environment, including loss of species and habitat degradation.
• Land use changes: Tourism can lead to changes in land use, particularly if new infrastructure or development is needed to support tourism activities. This can contribute to environmental degradation and loss of natural habitats, particularly if development is not properly planned and managed.

Tourism can have significant environmental impacts on a destination, particularly if it is not properly managed. It is important for policymakers and industry stakeholders to manage these impacts to ensure that tourism is sustainable and does not harm the environment. This can involve measures such as promoting sustainable tourism practices, developing eco-friendly infrastructure, and regulating tourism activities to minimise negative impacts on the environment.

Like any other destination, Lebanon has its own unique safety and security concerns that travellers should be aware of. While Lebanon has improved its security situation in recent years, there are still some risks that travellers should consider when planning their trip.

The State Department advises travellers to exercise increased caution when travelling to Lebanon due to the threat of terrorism, armed conflict, and kidnapping. In addition, the State Department warns that crime and theft can occur, particularly in crowded areas or tourist sites.

Travellers should take precautions to protect themselves and their belongings, such as avoiding carrying large amounts of cash, keeping valuables out of sight, and staying aware of their surroundings. Travellers should also be aware of potential terrorist threats and should avoid areas where protests or demonstrations are taking place.

In addition, travellers should be aware of the risks of travelling to certain areas in Lebanon, particularly near the Syrian border, where there is ongoing conflict. The State Department advises against all travel to the Syrian-Lebanese border region, as well as the southern suburbs of Beirut.

Travellers should also be aware of the risks of travelling by road in Lebanon, particularly outside of major cities. Road conditions can be poor and driving can be hazardous, particularly at night. Travellers should also be aware of the risks of carjacking and other criminal activity on the roads.

Overall, while Lebanon has made progress in improving its security situation in recent years, travellers should still exercise caution and take steps to protect themselves and their belongings while travelling in the country. It is important to stay informed of the latest security developments and to follow local laws and customs.

Now that we know a bit more about tourism in Lebanon, lets answer some of the most common questions on this topic:

Is Lebanon safe for tourists to visit?

Lebanon is generally a safe destination for tourists, but visitors should exercise caution and be aware of their surroundings. It is advisable to avoid areas that are known to be hotspots for crime or political unrest.

What is the best time of year to visit Lebanon?

The best time to visit Lebanon is during the spring (March to May) or fall (September to November), when the weather is mild and comfortable for outdoor activities.

What are the main tourist attractions in Lebanon?

Some of the top tourist attractions in Lebanon include the ancient ruins of Baalbek, the Jeita Grotto, the National Museum of Beirut, and the picturesque city of Byblos.

What is the currency used in Lebanon?

The currency used in Lebanon is the Lebanese pound (LBP), but many businesses also accept US dollars and Euros.

Do I need a visa to visit Lebanon?

Citizens of many countries, including the United States and European Union member states, do not need a visa to enter Lebanon for tourist purposes. Check with the Lebanese embassy in your country to confirm the entry requirements.

What is the official language of Lebanon?

The official languages of Lebanon are Arabic and French, but English is widely spoken in tourist areas.

What is the local cuisine in Lebanon?

Lebanese cuisine is known for its fresh ingredients, bold flavours, and mezze-style dining. Some popular dishes include hummus, tabbouleh, kibbeh, and shawarma.

Can I drink alcohol in Lebanon?

Yes, alcohol is legal and widely available in Lebanon. The country has a thriving wine industry and produces some excellent wines.

What is the dress code in Lebanon?

Lebanon is a relatively liberal country, but it is still advisable to dress modestly, particularly when visiting religious sites. In general, shorts and tank tops are not considered appropriate attire.

What is the transportation system like in Lebanon?

Lebanon has a relatively good transportation system, with buses and taxis serving most areas. Rental cars are also available, but driving in Lebanon can be challenging due to the country’s narrow and winding roads.

Lebanon stands as a distinguished nexus of historical profundity and geographical diversity within the Mediterranean region. As the tourism sector progresses, it’s imperative to strike a balance between sustainable development and heritage conservation. Both visitors and industry professionals must collaborate to ensure the preservation of Lebanon’s intrinsic values and attractions.

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The Tourism sector has traditionally been one of Lebanon’s leading economic sectors, representing a major source of income and employment. The direct contribution of travel and tourism was valued at USD 3.8 billion in 2018, accounting for 7% of Lebanon’s GDP.

KEY FACTS AND FIGURES:

• Total contribution  of the sector was estimated at  USD 10.4 billion or 19.1% of GDP  in 2018, the  second highest ratio in the Middle East.
• Capital investments  in the sector were valued at  USD 1.3 billion in 2018 and are expected to grow at a CAGR of 2.7% over the next ten years to USD 1.7 billion by 2028
• One of the largest employers in the country , as the tourism sector generated 144,300 direct jobs (or 6.7% of total employment) in 2018, out of 394,300 total jobs in the sector (or 18.4% of total employment)
• One of the fastest growing sectors in Lebanon , with an average annual growth rate of 10% since 2014.
• Tourist arrivals reached 1.9 million  at the end of 2018, the highest since the record 2 million tourists in 2010.  Europeans  accounted for  the largest share of tourists  or 36%, followed by Arab visitors or 29% of total tourists.
• Tourism spending increased  in 2017 with the return of  Gulf tourists to Lebanon .  Saudi Arabian nationals  recorded  the largest share of spending , accounting for 14% of total spending, followed by the  UAE (12%) and Kuwait (7%).

COMPETITIVE ADVANTAGES:

• Leisure attractions : Leisure tourism continues to take precedence over all other types of tourism, although business and health tourism are steadily on the rise. Resorts and hotels are located along most of Lebanon’s coast, offering water activities and beach access. Lebanon is well known for its world-class gastronomy and a leading destination for nightlife and entertainment, catering for a variety of tastes.
• Cultural and Religious Heritage: Lebanon has a wide range of cultural tourism choices, including 5 UNESCO World Heritage sites. During the summer season. Lebanon hosts over 15 international music and entertainment festivals - such as the Baalbeck and Byblos International Festivals - featuring local and world-acclaimed artists. In 2018, the Vatican reintroduced Lebanon to its list of worldwide pilgrimage destinations after a 12-year absence .
• Availability of Natural Heritage: Lebanon has access to 225 kms of Mediterranean coastline, its beaches and favorable summer weather make it a perfect destination for ’sun and beach” gateways. Lebanon hosts six ski resorts for skiers and snowboarders of all skill levels, as well as other winter sports options such as backcountry, cross-country and snowshoe trails. Visitors can also enjoy breathtaking hiking trails throughout the country all year round.

MARKET OPPORTUNITIES:

• Accommodation establishments : Lebanon has over 190 hotels with a capacity of around 12,300 rooms. With most hotels concentrated in Beirut and falling within the 4 to 5-star category, there are ample opportunities for more hotels beyond Beirut and in a wide range of other categories, including boutique hotels, guest houses, youth hostels and furnished apartments.
• Medical Tourism: Lebanon is renowned for its world-class health services and has always been considered the Middle East’s top destination for medical tourism. New investment opportunities exist in wellness and alternative medicine, elderly care centers, rehabilitation centers and sports and health centers.
• Business and Convention Centers: Lebanon has only a handful of large exhibition centers, the majority of which are located within existing hotels. This offers ample opportunities for landmark flagship developments in Beirut and beyond the capital. Opportunities exist in large-scale as well as small and medium-sized centers.
• Food and Beverage: Beirut was ranked best international food destination in 2016 by Travel and Leisure magazine, placing Lebanon as a food and beverage hub. Opportunities exist in casual diners, neighborhood bars and high-end restaurants.

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Ecotourism at a Glance

The phrase responsible tourism is often used without a second thought, but what do we actually mean by it? Pascal Abdallah of Responsible Mobilities takes time out to explain the concept and map out a responsible destination just for you.

Responsible tourism is an attitude. It calls travelers to a higher standard. It goes far beyond tagging your trip as “Responsible Tourism” or being accommodated at a rural guesthouse. We intend to help reader and travelers distinguish from the various definitions and theories related to responsible tourism and make the right choice.

In every issue of Lebanon Traveler we will explore different concepts, such as ecotourism, volunteerism, etc. and catch up on the latest news about responsible tourism in Lebanon and around the world. We will learn about successful projects that implement or aim to fulfill the Millennium Development Goals (MDGs) – eight international goals that all UN member states have pledged to achieve by 2015.  And, you will also have the chance to use the Responsible Destinations list, developed by the Responsible Mobilities Tour Operator, to discover positive places of beauty and culture around the country. As a starting point, in this Fall 2012 issue let us review the evolution of responsible tourism.

Responsible tourism principles

After about 30 years of wildlife tourism, operators were concerned that their visits might be actively contributing to its decline through negative environmental impact. They began to advocate the idea of “leaving no trace”. This became better known as ecotourism.

Problems With Ecotourism

Over the next decade, the increased number of tourists began to take its toll. Local communities living alongside the wildlife population were angered by the incursions. They felt that if they were to set aside some of the best areas in their local area for (often) overseas visitors, then they too should benefit.

These local communities face the ‘opportunity cost’ of not, for example, using these areas themselves or chopping down trees and taking firewood if an area is to be conserved for wildlife. The population cannot afford to do this without some form of compensation from tourism.

As the years went by ecotourism became an increasingly popular form of marketing and sadly abused by green washers, who exploited its marketing potential without addressing any of the conservation or community issues. In short, there was insufficient focus on the impacts of tourism.

Responsible tourism at a glance

• Involves local people in decisions that affect their lives
• Makes positive contribution to the conversation of natural and cultural heritage
• Generates greater economic benefits for local people
• Provides more enjoyable experiences for tourists
• Responsible travel and tourism

Responsible Travel and Tourism

Responsible travel and tourism acknowledges two important factors. First, the impact of tourism is cultural and economic, as well as environmental. Second, tourists and the tourism industry must take responsibility for their impact. Initially the definition of responsible tourism tended to focus on maximizing the positive social, economic and environmental impacts and minimizing the negative ones. A better example comes from the Cape Town Declaration, which described responsible tourism as ‘creating better places to live in and to visit.’ Note how the benefits to local people are central to this idea.

Responsible Destinations

One way to discover Lebanon is to adopt a responsible tourism attitude and follow a few guidelines that minimize our impact on the environment. We suggest a 2-day excursion in the Batroun region with trips to the Assia, Bshaale, Douma , and Tannourine villages.

Travel to Assia from Batroun, via the Bejdarfel road. Start your visit by discovering the pottery makers at Assia and learn how they produce traditional kitchen wear. Proceed to Bshaale and visit its famous 12 old olive trees, which according to some are millenary trees. Continue towards St Estephane church from where you can walk (90 minutes) to Douma.

Before reaching Douma, you cross by the Monastery of St James (Roman remains in the monastery’s structure) and the nearby Saint Jacques Farm (where they produce the only Lebanese “foie gras” in the Arab world), where you can have lunch.

Continue to Douma, (the mountain’s main trading hub in the 19th century) where you can visit the Old Souk and try the local “raha loukoum” or ice cream, and among the attractions here is the historic Greek Orthodox Monastery of St John, richly decorated with murals of Byzantine style art.

Here you can have the choice of finishing your day by staying in Douma at Grand Hotel Douma or the Maatouq Guesthouse, or continuing to Tannourine where to can spend the night at the Sarkis Guesthouse. On day two, we suggest you go for a walk and discover the Tannourine Cedar Forest Nature Reserve to learn about its rich history. On your way back to Beirut, take the Hadath el-Jebbe Chekka road.

Local guides in the region 

Hayat Chalhoub in Douma ( +961 3 349 036 )

Georges Sarkis Harb in Tannourine ( +961 3 679 055 )

Or full package tour from Responsible Mobilities ( +961 3 218 048 )

Responsible Attitude

Get active now.

• Always use a local person living in the area, to whom you pay a fee, to show you around. It’s better if you ask for the trained local guide, this way you can guarantee good service.
• Always try to opt for local guesthouses in order to minimize economic leakage. This means keeping the money you pay in the region instead of paying hotel chains, who do not invest back in the community or the local environment.
• Try to car pool in order to minimize CO2 emissions. You can ask Responsible Mobilities for their Clean Mobility tours, during which public transportation is used.
• Always buy items from the local craftsmen you visit in the villages, otherwise compensate the time they spend with you by donating a small amount of money. This will help keep these traditions alive.
• Try to buy local goods in order to encourage the local economy.
• Do not liter and don’t pick any flowers or shrubs.
• Do walk on trails to avoid harming local plant life.

Article edited on November 10, 2021

The Olive Oil Trail

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On the behalf of Haemonetics would like to recommend World Wide Travel which has been hired to manage all the logistics of our yearly event Regional Sales Distributor Meeting "RSOM 2015" in Muscat Oman. World Wide Travel team has proven to be professional, experienced and knowledgeable they also made sure to provide us with the best service possible during this event. We look forward to team up with World Wide Travel team in future events.

Shady Hawwa

Vice président of distribution and DEM

I would like to thank you for making this year's SH MENA Ditribution Meeting a total Success. Your proffesionalism and proactivity were the major contributors to the seamless execution of this event. The positive feedback we got from our guests says it all... we are proud to have you ar our partner and lookinf forward for future cooperation.

Shaden Orfali

Conventions & Event Supervisor at Medtronic Mediterranean

We have worked with many travel agents over the past several years, and Worldwide Travel and Tourism stands head and sholders over trust over must, not only in demonstrated initiative, intelligence, and creativity, but also Worldwide Travel ability to function as a productive event organizer.

UNWOMEN ROAS Cairo

Regional Operations Manager

Excellent service like usual!  The seating arrangement is perfect; my daughter will be very happy.  This is the first time that we reserve seats with Air Canada without paying for them - much appreciated.

UNDP Lebanon Staff

Lebanon County, PA news, events, and opinions.

State study shows tourism in Lebanon County rebounded in 2022

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Tourists are hitting the road again, a new study has revealed.

Visitor spending was up about 13 percent in 2022 over 2021, according to a recent study released by Pennsylvania’s Office of Tourism from data collected by Tourism Economics, a private company based in Wayne.

Visit Lebanon Valley president Jennifer Kuzo said information in the report titled “Economic Impact of Travel and Tourism in Pennsylvania – 2022” is great news for the county’s tourism economy. 

“It is very important, and it means a lot to the county,” said Kuzo. “We do a lot of marketing, advertising, promoting and creating trails and things for people to do in the Lebanon Valley. There’s not always a hard Return on Investment for that, an ROI number that we can capture.” 

Direct tourism revenue in Lebanon County rose from $258.8 million in 2021 to $296.4 million in 2022, according to the study that includes Lebanon County in a nine-county region that’s designated as Dutch Country Roads. 

The state calculated tourist revenue in five categories for the report: lodging, food/beverages, retail, recreation and transportation. Revenue was up about $10 million to $11 million in each of those categories except lodging and retail sales, which rose $4.6 million and $3.3 million, respectively.

Kuzo noted that the increase can be attributed to travelers wishing to hit the road again following the pandemic that made state and federal officials hit the brakes by shutting down businesses in March 2020.

“The pandemic brought everything to a halt, and the tourism and hospitality industries took it on the chin,” she said. “We rely on those industries to bring in tourism revenue. The difference between then and now there is a workforce issue (with a few local businesses) and we’re working to combat that. But, yes, the numbers have bounced back.” 

The report includes figures for the Tourism Satellite Account, or TSA, which is the overall impact the tourism industry has on the economy.  

That figure reached $312.9 million in Lebanon County in 2022, up from $274.7 million in 2021, an increase of nearly 9 percent. The TSA is compiled by adding direct visitor spending revenue to government contributions and Personal Consumption Expenditures (PCE).

“The impact of a new manufacturing facility includes the construction of the facility and its operations (and) the TSA framework is what helps define that ‘tourism industry’ similar to that manufacturing plant,” said Christopher Pike, director of Impact Studies at Tourist Economics. “The TSA framework for tourism thus includes the visitor spending in a region as well as construction of hotels/restaurants/stores in future support of visitor activity, an estimate of maintenance spending by tourism-focused businesses as well as personal spending in support of traveling.”

Pike said PCE also includes purchases like a boat for recreational activities or furniture for a vacation home. That figure declined slightly in Lebanon County from $14.6 million in spending in 2021 to $14.4 million in 2022. 

As visitor spending increased, so did employment in the tourism industry during 2022. 

Direct employment in travel and tourism also saw an increase in Lebanon County from 2021 to 2022. These statistics are for those individuals who work directly in the tourist industry. 

That figure rose from 1,686 workers to 1,824 individuals from one year to the next, which Kuzo called “a good sign for the future of tourism and the hospitality industry.” 

Those 1,824 employees generated $67.1 million in income and paid $14.7 million in state and $16.1 million in federal taxes during 2022.

“These numbers show growth and the impact tourism is having on the area,” said Kuzo. “When people say Lebanon County isn’t a big tourist area, I beg to differ. All visitor spending matters whether you’re from Palmyra or New Jersey.” 

In Lebanon County, direct employment in travel and tourism exceeded its pre-pandemic level. As of 2019, there were 1,807 workers while the recent study showed a total of 1,824 employees as of 2022, which shows that employment is back and slightly exceeds the pre-pandemic level. 

Jobs also increased in Lebanon County that don’t have direct ties to tourism but are impacted by it. 

“This total includes the benefit to the economy of that spending – for example, the restaurant meal bought by the traveler was delivered by a wholesaler and the restaurant used a bookkeeper as an accountant and a printer for the menus,” said Pike. “The wholesaler, accountant and printer did not get any money directly from travelers but their services were purchased with money from traveler activity. This is the indirect effect and part of the total.”

Employment in these kinds of jobs rose from 1,255 in 2021 to 1,328 in 2022, an increase of about 75 positions. Those 1,328 jobs generated $59.6 million in income, paid $13.1 million in state and local taxes and another $12.7 million in federal taxes in 2022.  

The report notes that statewide tourism is nearly back to its pre-pandemic levels. 

“In 2022, traveler spending in Pennsylvania continued to regain the ground lost due to the pandemic. With growth in overnight visits and business travel recovering, traveler spending increased 19% to within 1.5 percent of pre-pandemic levels. While PA’s visitor volume increases were strong, they were tempered by moderating growth in day-trips impacted by the rise in gasoline prices.”  

Kuzo said her office, which is funded by the county’s hotel occupancy tax, uses stays at hotels as an indicator of tourism in the Lebanon Valley. Guests who pay the occupancy tax include those who stay at hotels, motels, inns, Airbnbs, VRBOs, and campgrounds with running water. (The county gets a portion of that tax revenue as does the Lebanon Valley Exposition Center & Fairgrounds, according to Kuzo.)

“Our hotel occupancy figures are up 319 percent in the last eight years, so I know the demand and the interest is winning,” said Kuzo. “That’s a good sign for us and an obvious way to measure our success and the growth of the county. It is a combined success for everything that’s happening.”

She noted that Lebanon County’s proximity to such tourist hotspots as Hershey and Lancaster County contribute to the Lebanon Valley’s tourism figures. 

“Yes, we’re getting overflow from Hershey and Lancaster. We can see it in the developments that are coming up,” Kuzo said. “We can see it in the businesses that are popping up. And we’re working harder than ever to create more reasons to come to the Lebanon Valley.” 

Within Lebanon County, Kuzo noted the annual Lebanon Area Fair is one of the biggest economic contributors to county tourism because it runs eight days. 

Another is the county’s expo center, which operates events throughout the year.

Its website says the grounds feature “75,000 square feet of indoor exhibition space within eight adjoining buildings, 70-plus acres of fairgrounds, and state-of-the-art livestock and equestrian facilities.”

“Pat Kerwin and the expo are doing a wonderful job,” said Kuzo. “He might have 300 groups a year that are using and planning events at the expo center. They work hard to meet and fill that need.”  

Expo center executive director Pat Kerwin said the facility’s calendar is one that is nearly full but is still managing to grow. (LebTown runs a monthly calendar of events held at the expo center for its readers.)

“There’s something going on here almost every day of the year except major holidays – although some of those dates are starting to fill in too,” said Kerwin.

Kuzo also cited the Middle Creek Wildlife Management Area as a major draw for tourists who come to witness the migrating snow geese who stop there overnight (although those feathered friends aren’t counted as tourists nor do they pay the hotel occupancy tax fee). 

Another top tourist event in the Lebanon Valley for people who live outside of Pennsylvania is the Mount Gretna Outdoor Art Show . The art show could see a boost in attendance in 2024 with the LebTown-exclusive announcement of the first-ever international film festival premiere during arts fest this August.

Read More: Lights, camera, action: International film festival to debut at Mt. Gretna art show

“The art show brings thousands of people to the area and a lot of them – because it is a juried art show – are artists from all over the country and we get a lot of people from New York and New Jersey who come down for the show,” said Kuzo. “All you need to do is look at the license plates in the parking lot. You will see Virginia and Maryland and (cars) from all over.”

To discover events happening in the Lebanon Valley, check out the full schedule on the Visit Lebanon Valley’s events page and LebTown’s Lebanon County Events Calendar , which was launched earlier this year. Readers may also submit events to our events page here .

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James Mentzer is a freelance writer whose published works include the books Pennsylvania Manufacturing: Alive and Well; Bucks County: A Snapshot in Time; United States Merchant Marine Academy: In Service to the Nation 1943-2018; A Century of Excellence: Spring Brook Country Club 1921-2021; Lancaster... More by James Mentzer

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