domestic tourism survey questionnaire

• Tourist Survey: What It Is, Tips & Examples

Introduction

A tourist survey helps you to gather relevant information quickly. The data gathered in this survey is mainly sourced from tourists and people who have traveled widely for leisure.

Tourist surveys are an effective way to gain insight into the kind of people that visit your location, frequently. This way, you can predict future trends, display the typical visitor behavior and have the right persona of an ideal traveler or tourist. 

In this guide, we will show you what a tourist survey is, ways in which you can put them to use, the benefits some tips, and lots more.

What is a Tourist Survey?

A tourist survey is a research tool, that helps you collect information from people who have traveled frequently for leisure. This set of people are called tourists.

A tourist survey, hence, focuses on collecting information from people on the places they visited, the level of service they received, the hospitality of the locals in the area, the weather, the cost of leisure, entertainment accommodation, etc. It covers any information you want to gather about people’s experiences as it relates to travel. 

With this information or data, you can share information with others that provide relevant information on areas people would want to visit.

Tourist Survey Uses

Tourist surveys can be used for various purposes. Let’s take a look at a few of them.

Travel Agencies

Data from tourist surveys can be used to gather insight into choice destinations, the kind of activities that certain tourists enjoy, the number of funds they expend, etc. This information can be used to create custom campaigns to attract people to this destination that are now part of the areas your travel agency cover. 

Hotel Management

In the same way, hotels can use these surveys to discover what people truly think of the services they offer, from the cleanliness of their rooms to the quality of food, the cost, and the overall customer experience. This feedback would help them improve on weak areas and capitalize on their areas of strength as unique selling points. 

Government Agencies

Government establishments can use this data to drive more visitors to their country and generate revenue. With this information, they can create policies that encourage travel to their country and also create campaigns to create awareness about certain choice locations to create new streams of income for their citizens and invariably benefit from it.  

Tourist Survey Advantages

The advantages of tourist surveys are numerous and they include;

• The creation of custom strategies that would increase tourist visits to a particular location.
• Creation of targeted activities that would appeal to tourists based on data gleaned.
• Provision of excellent customer experience, that would speak to the unique needs of the tourist, as expressed in the survey forms.
• Create better strategies that allow the increase of tourists, both for companies and governments.
• Better activities can be created for the interest of tourists.
• Companies and organizations can offer a good experience to customers by knowing their needs.

Doing online surveys for tourists has a significant advantage since the visitor is given the option of being able to respond from any mobile device at the time they want.

Large amounts of information can be obtained about the most visited tourist sites to create better strategies for them to continue generating income.

With tourist surveys, you can create publicity for areas loved by tourists and achieve the following.

• Honest feedback

Tourist surveys are one of the ways to gather objective and honest feedback that can only be gathered from travelers who have truly experienced all that a particular location has to offer. With this information, you can get valuable insights into what their perspectives are, on exhibits, events, and their general visitor experience.

• Your Visitors Know That Their Opinion Counts

Gathering feedback via a survey like this one helps to let your respondents know that their opinion counts for something. Especially when you take actions based on their feedback, this builds trust in whatever brand you represent. 

• Customer Persona

Do you wonder exactly who is coming to visit your attraction? Not only can a survey provide feedback about your destination, but it’s also an opportunity to collect demographic data about your visitors so you can better understand your audience and market to them more effectively. It may even reveal an opportunity to tap into a new market you hadn’t thought of before. 

• Create Actionable Goals.  

Feedback from your visitors can help you can set realistic goals that will lead to impactful change within your organization. Any concerns raised by visitors can be converted into goals to be addressed. Equipped with the knowledge of what your visitors want you can turn your survey into fuel to grow your attraction’s bottom line this summer.

• Track Your Growth

With consistent surveys, you can track your growth and changes made as a result of the feedback from your visitors.

Tourist Survey Tips

A tourist survey is a tool that allows you to collect information about people’s opinions about the place they visited or the services they received. Through a survey, people can provide data that allows us to measure the service quality, the facilities’ safety and hygiene, assess the places they visited, the activities they carried out, etc.

A tourist survey mainly allows us to obtain quality information quickly. This data comes directly from tourists or travel enthusiasts. Online surveys for tourism reduce costs and facilitate execution for specialized personnel who carry it out.

If you are going to create a survey for tourists, these tips would help. Remember that not everyone would respond to the study or speak the same language as you.

Design short surveys that allow you to collect enough information for your goals, especially because when someone is visiting a city, they usually do not plan to use that time to fill out a questionnaire. Outlined below are tips that would help you create your tourist survey.

Tip 1: Brainstorm

The thought of conducting research and getting valuable insight is an intriguing one. Oftentimes, we get caught up in the excitement of it all, and we lose sight of the main objectives.

Before jumping in and writing visitor survey questions, ask yourself what you want to learn.

Are you looking to better understand who is visiting? Or maybe you would rather learn what attractions are the biggest draws.

No matter what you’re looking to get out of the research, it’s essential to have a game plan.

With a clear understanding of what it is you want to learn, you can draft a better, cleaner survey. Having a game plan also keeps you focused when it comes to analyzing the data later on.

Tip 2: Check Your Sample Sources

Many tourism organizations have access to visitor databases, either through opt-in email lists or other databases that collect guest information.

Therefore, it can be helpful to work with other agencies and organizations in your region to see what is available.

Tip 3: Go Online, Go Mobile

Online tourism surveys are one of the best types of market research methodologies . It’s a practical and cost-effective way of gathering high-quality data in a short period. All age groups are conversant with this digital technology.

Tip 4: Keep It Short, Engaging, and Simple

Nobody wants to take a 15 to 20-minute survey. We find the ideal travel and tourism survey to be 15 to 20 questions in length. The 5 minutes mark has been identified as a threshold where many respondents abandon the survey. For this reason, keep the survey short.

Make sure the respondent is engaged throughout the travel survey. Change the scales from question to question using sliders, visual images, or grids. 

No one likes a 1 to 5 scale question rating 20 different rows on a grid. Keep your survey engaging.

Lastly, keep it simple. No need to use big words or confusing phrases. Ensure questions are short, unbiased, and to the point.

Examples of Questions for Tourists

Examples of questions for tourists:

• What is your preferred means of transport to travel?
• What kind of place do you like to visit when you travel for leisure?
• How often do you go on a trip?
• What season of the year is your best time to travel?
• What kind of activities do you enjoy when you travel?
• Where was the last place you visited on vacation?
• What factors do you consider when purchasing a travel package?
• Where do you like to stay?
• How do you find accommodation?
• On average, what price would you consider ideal for a travel package?
• When making a trip, do you prefer company or would you rather go alone?

Tourist surveys are one of the quickest ways to increase your revenue and offer visitors the kind of service they want during their stay.

How To Create a Tourist Survey With Formplus

Formplus is the preferred offline and online data collection tool for creating and administering surveys and questionnaires in research. With Formplus , you can build different types of online tourist surveys with the various tools and features in our form builder. Better still, you can choose from the wide assortment of templates, which are ready to use and can be customized to suit your preference.

 Here’s how to make the most of an Online/Offline Survey with Formplus:

• Log into your Formplus account at www.formpl.us to get started. If you do not have a Formplus account, you can create one on the website via the signup page.

• After signing into your Formplus account, click on the “Get Started ” button to access a tutorial on the form builder.

• The next step is to create a title and use the add form fields, on the left-hand bar that has all the field options. Drag and drop anyone that suits your preference, edit each field to include the questions and options you want, and save the file.

• The next step is to set up all your preferred integrations.

• In the builder’s customization section, you can use various tools to edit the look and feel of your form, in terms of design, theme, font style/size, custom background images, and include your company logo.

• Here, you can personalize your forms further by adding an intro and closing page and also add new pages to capture or share more information. You can decide on other options like storage, privacy, and much more.

• Choose from any of the options available for sharing your survey, from socials to links, QR codes, email, social media, etc, You can now customize your link or use the default link provided.

• View the responses from your respondents and details of who your participants are. Afterward, you click on the analytics button to get your report.

• The final step is to test your form to see how they look before you launch.

Tourist surveys are an effective way of getting insights from visitors and would-be visitors to your location or business on their preferences, dislikes, and any other information you require.

This data can be used to hone your business to fit the need of your target audience.

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• survey research
• survey research method
• tourist surveys
• Angela Kayode-Sanni

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Travel survey questionnaire and survey template

Travel Survey Questions template analyzes the purpose of the trip, service problem identification, and overall satisfaction of a travel industry customer. This sample questionnaire has a thorough list of questions that can provide travel organization insights on how to improve the respondent's travel experience. A couple of examples from this questionnaire are "What is the purpose of your travel?", "Describe the nature of your trip," etc. According to the recent study by the Social Toaster, by 2022, it's estimated that total travel gross bookings will hit $440 billion.

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Top 3 reasons to use this travel survey template

1. Evaluate travel experience: This survey questionnaire measures the overall travel experience of the customer in terms of flight, time duration, food, baggage, flight attendant, and much more.

3. Collect feedback on the trip: It helps the travel organization to conduct travel surveys and collect feedback to improve it.

Related templates and questionnaires

Airline service evaluation survey template, travel tour evaluation survey template, airline flight survey template.

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Travel Survey Questionnaire

A travel survey questionnaire is used to gather information from individuals who have recently traveled, either for leisure or business. It can help travel companies understand the preferences and needs of travelers and identify ways to improve the travel experience. With forms.app, you can create a customized travel survey questionnaire in just a few minutes!

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Benefits of using a travel survey questionnaire

A travel survey questionnaire template enables travel businesses and marketing groups to create their own forms and collect helpful information about travelers' experiences and preferences from them. Travel firms and marketing groups may efficiently collect a significant quantity of data using a  survey questionnaire . 

This travel and trip questionnaire can also be employed to capture leads on your website and social media. People will answer a set of questions to see which traveling option is best for them; then, you will use this information to offer them the best deals. Start now and create your own questionnaire for free!

Create online surveys

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Let our templates do errands for you and let you focus more on critical parts of your forms and surveys such as form fields, questions, and design customization. With over 100 templates, forms.app enables you to create a survey form that you need and customize it according to your needs by using our survey maker.

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You can share your forms in any way you like. If you want to share your form or survey and collect responses through your form’s unique link, you can simply adjust privacy settings and copy-paste your form link anywhere. And if you would like to embed your survey form in your website, you can easily copy and paste embed code in your website HTML.

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National Visitor Survey methodology

Learn more about how we measure the contribution of domestic tourism to Australia’s economy.

The National Visitor Survey commenced in 1998 to provide an official measure of travel by Australian residents.

The method of interviews

Each year, interviews are conducted with 120,000 residents aged 15 years and over. COVID-19 has impacted the target sample size. See history of changes below for more information.

Respondents are interviewed through a Computer Assisted Telephone Interviewing (CATI) system with phone numbers selected using random digit dialling.

The survey runs continuously with interviews taking place on each weekday and on weekends (excluding national public holidays). Residents classified as ‘in scope’ for interviewing include those who:

• are aged 15 years and over who have their usual address in Australia
• have lived at their contact address for at least three months
• live in a private dwelling.

Respondents interviewed in the NVS are randomly sampled to be representative of the Australian population.

Survey design and definitions

The survey uses specific recall periods to collect information on recent travel experiences. This includes details on:

• overseas trips returned from in the last three months
• overnight trips returned from in the last four weeks
• day trips returned from in the last seven days.

Overnight trips must include at least one night away from home and be a minimum of 40 kilometres from the respondent’s usual place of residence.

Day trips must have a round trip distance of at least 50 kilometres from the respondent’s usual place of residence and a minimum duration of four hours. Day trips taken as part of an overnight trip, or those that are routine (for example, from home to work/school, or an intrinsic part of a person’s job), are not collected.

The survey contains over 70 questions related to:

• destination
• travel package
• sources to obtain information about the trip
• accommodation
• travel party
• demographics.

NVS definitions are based on those provided by the  United Nations World Tourism Organisation (UNWTO) .

Interviews are conducted with people who have travelled for purposes including holiday, visiting friends and relatives (VFR), business, education and employment. To be included, travellers must not have been away from home continuously for more than 364 days, or 365 days in a leap year.

The NVS is co-funded by the Commonwealth, state and territory governments under the auspices of the Australian Standing Committee on Tourism (ASCOT).

Results from the NVS are  published quarterly .

Weighting and benchmarking

Weights for the NVS are calculated on an individual trip basis. They take into account:

• age of the respondent
• sex of the respondent
• month of travel
• place of origin
• recall period applicable to the trip (for example, seven days for day trips, 28 days for overnight trips and three months for overseas trips)
• the number of interviews with a return date in this recall period.

The NVS is benchmarked to population estimates of those aged 15 years and over.

Determining domestic visitor spend in regional Australia

The NVS provides information on travel activity and spend by domestic visitors. Spend is only collected for the respondent’s entire journey, not for individual stops.

In order to determine the impact that the visitor activity is having on a particular region, Tourism Research Australia uses a model-based approach to allocate visitors’ spend to Australia’s tourism regions.

History of changes

We revised estimates for August to November 2022. This was due to the Integrated Public Number Data (IPND) frame being unavailable in the period.

The NVS Computer Assisted Telephone Interviewing (CATI) approach has evolved in response to changes in the use of telecommunications and respondent behaviour.

A history of changes and impacts to be aware of when using the NVS data is outlined below.

COVID-19 has had a wide range of impacts across the Australian economy, increasing labour market competition, changing respondent behaviour, and increasing absenteeism within the workforce. The collection of National Visitor Survey data is being impacted by these unprecedented changes in the economy. Under normal circumstances, the National Visitor Survey targets a sample size of 120,000 interviews annually. Current estimates indicate that 90,000 interviews will be collected in the 2022 calendar year. This sample size still ensures reliable tourism estimates will be produced at the National, State and tourism region levels.

LGA area profiles are currently based on an average of four years of data to reduce variability and improve reliability. As such, LGA profiles are not expected to be significantly impacted. Users of more granular spatial data may see impacts in the reportability of data due to smaller sample sizes. Austrade recommends using caution when reporting estimates at this level and seeking guidance if required.

The NVS moved to a 100% mobile phone sample. The review conducted by TRA showed 97% of the Australian population aged 15 or more owned a mobile phone. The change improved the accuracy of national, state and territory estimates. However, the change in collection resulted in a series break between 2018 and 2019. Comparison between these years should be made with caution.

2014 to 2018

Interviews were evenly split across calls made to household landlines (50%) and mobile phones (50%) using a dual-frame sample design.

The sample size increased from 80,000 to 120,000.

All interviews were made through calls to household landlines.

More information

• Quarterly National Visitor Survey results
• Monthly snapshot of the National Visitor Survey

Email  tourism.research@tra.gov.au

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