flight centre travel group history

To our customers, who have let us play a part of their travel memories, and to our people, past and present, who have contributed to the company’s enduring success over the past 40 years, thank you.  Where are we going next?

Space -Flight Centre? Anything's possible. Either way, you can rest assured that whatever the future brings, we’ll be here to take you there. 

"Rise of the boutique brands to complement customer's desires for authentic in-destination experiences. There will also be an increase in demand for tranquil, nature-based getaways."  - Skroo

"Ocean, river and expeditions will grow dramatically in popularity."  - Skroo 

Coach Touring

"This will all be about immersive cultural experiences with small groups."  - Skroo

Air Travel:

"Sydney to London in less than 6 hours. Planes will be powered by liquid Hydrogen processed by renewables."  - Skroo

Captain’s announcement

The future is bright, we’re turning 40, travel is back and we are flooded with new and returning customers ready to turn their travel dreams into a reality again.

Prepare for takeoff

As part of our commitment to living and operating in a more sustainable world, we officially introduce a Flight Centre Global Sustainability Leader role.

In-flight entertainment

Flight Centre launches its new tagline “Experience our experience”. We welcome new Captains and made all of our amazing people official Co-Captains of the brand.

A year on we take out a full page ad thanking our customers for their patience, and support; we know the journey isn't over yet.

International borders shut, airlines ground their fleets, FLT temporarily suspends trading on the ASX and Flight Centre stands down over 15,000 employees. In Australia alone we issued $1billion in customer refunds.

2020 will forever be remembered as “that year”. After facing government-mandated closures of the travel industry, we had to make some of the hardest decisions in our company’s history.

The 20s : The world stops. And re-opens

22,000 people

2,908 shops, au$40 per share, fasten seat belt.

Wuhan Municipal Health Commission, China, reported a cluster of cases of pneumonia in Wuhan. A novel coronavirus was eventually identified.

Buffalo Tours Asia and Olympus Tours merge to create Discova. We also announce our 100% acquisition of Ignite Travel Group.

Open new FCTG global headquarters at Southpoint South Brisbane, Australia.

Canada joins USA and Mexico to form FCTG ‘The Americas’. We also start operations in Malaysia and Netherlands. We launch our new online brand Aunty Betty as an online offering for package holidays.

We acquire Topdeck Travel and enter a joint venture with Buffalo Tours. In this same year, we acquire Travelplan Corporate which becomes FCM in Dublin and signals the starts of our operations in Ireland.

Cruising altitude

Marks 20 years of Flight Centre South Africa and Canada. All 10 countries are profitable for the fourth consecutive year.

Flight Centre Australia turns 30 and Flight Centre New Zealand turns 25. Liberty Travel opens a flagship store on Madison Avenue, NYC with all of our FC USA brands under the same roof.

For the first time, all countries we operate in are profitable.

We acquire gapyear.com and Air Services Singapore which becomes FCM Singapore. At the same time, we introduce the Flight Centre Business School to develop the next generation of business leaders.

We officially become the Flight Centre Travel group, reflecting the company’s transformation from its traditional roots as a travel agent to a world-class retailer of leisure and corporate travel products and continue to grow our family of brands, and enter new markets.

The 10s : Profit in all 10 countries and we formally become Flight Centre Travel Group

12,900 people, 2,152 shops, au$17.57 per share.

We launch the Flight Centre Foundation; our give back program to the communities we work, operate and travel in.

Our biggest acquisition to date (AU$135M) – Liberty Travel and GoGo Vacations in the USA at the end of 2007 – coincides with the Global Financial Crisis. We make the bold move to rebrand our tagline to “Unbeatable”.

We launch Flight Centre Travel Money, now known as Travel Money, a foreign exchange business. By 2016 it becomes our second-largest retail brand in FCTG Australia. 

We acquire 51% of Friends Globe Travel in India to start our India Operations under FCM India. We fully acquire this company in 2010.

We acquire 50% of China Comfort Travel and operate it as FCM China, signalling the start of our operations in China. This year also marks the official launch of the FCM Travel Solutions brand – an amalgamation of various corporate brands and businesses acquired over the last few years into a single global brand.

As the travel industry reels with the impacts of the Iraq War and SARS outbreaks, we make a gutsy move with the acquisition of Britannic Travel in the UK, providing our UK corporate operations immediate scale, a strong network of branches and a high-end client base.

We acquire Cruiseabout and Turramurra Travel, Quickbeds, and Internet Travel Group (now known as FCM). In an effort to enter the Hong Kong corporate travel market, we acquire American International Travel Ltd and bring it into our FCM brand.  It works, and we officially start operations in Hong Kong later this year.

9/11 significantly impacts customer confidence. Flight Centre Limited's monthly profit drops from AU$8 million in August to AU$3.7 million in September.

We all know how the 2000s began. The world and travel changed forever with events like 9/11, the collapse of Ansett, the GFC and the Iraq War.  Many other travel businesses contract during these tough times, our strategy on the other hand was to keep expanding, acquire more businesses and enter new markets.

The 00s : 9/11, SARS and Facebook

3,000 people

Au$5.95 per share.

We close out this decade by acquiring Sydney Business Travel (now FCM) and Stage and Screen, and start operations in the USA.   Corporate Traveller launches in the UK with a computer and a cardboard box for a desk.

The first Travel Associates shop opens in Melbourne.

We hold the first Flight Centre Airfare and Holiday Expo at the Brisbane Convention Centre. In our first year, over 8000 customers attend. In 1997, 11,000. In 1998, we open Flight Centre Travel Expos across Australia and New Zealand.

Cruising Altitude

Profit surpasses $10M and Flight Centre goes public on the ASX. Flighties purchase over 25% of shares available and set an Australian record for take-up by in-house people. The share price opened at AU95cents, and closed at AU$1.23.

Flight Centre opens shop in Vancouver, Canada. Phones were ringing off the hook with customers eager to book travel.

Throw a shrimp on the braai, because Flight Centre opens in Johannesburg, South Africa. It breaks even within the first three months.

Flight Centre Corporate starts in Melbourne running as a brand until 1996, when it was rebranded into the Corporate Traveller brand we know today.  In this same year we also enter a joint venture to acquire Infinity, our wholesale business.

The Gulf War. With the demand for international airfares on the decline, Flight Centre begins selling domestic flights. According to Skroo “the Gulf War showed us that certain shops and consultants were war and recession-proof."

The 90s were all about Friends, Seinfeld, Guns n Roses and Flight Centre floating on the Australian Securities Exchange. We open in South Africa, Canada, the USA, and re-launch in the UK. We also welcome a number of new brands into the family.

The 90s : More brands, more countries & we float

The Captain first appears (we’ve had 5 of those, ladies and gents, since!), and we introduce our famous “Lowest Airfares Guaranteed” slogan. Enquiry quadruples after trials on TV and press ads.

We say chur bro to our cousins across the ditch, and Flight Centre starts operations in New Zealand. It’s also the first year we host Global Gathering, an infamous Flight Centre awards event to celebrate our amazing people. It quickly becomes an annual tradition, globally.

Frankie says Relax don’t do it... but we did it anyway and Flight Centre opens in London (making £60,000 profit with six consultants in the first 12 months!)

Flight Centre opens in Sydney, Melbourne and Brisbane.

Welcome to the 80s. Airlines have been deregulated and Skroo reckons Australia, the UK and NZ are ripe for the picking, which makes sense for a bloke who grew up on an apple farm. Flight Centre is born.

The 80s : Hello UK, NZ and... The Captain.

By the end of the 70s, Top Deck was operating 26 buses and the crew are partying their way around Europe, pretending it’s a proper job.

Fast forward your Sanyo cassette deck to the mid 70s and that one bus has multiplied like guinea pigs. Top Deck is born, operating in London and the following year, in Brisbane, Australia.

Skroo (Graham Turner – our founder) and friend (Geoff “Spy” Lomas) buy a double decker bus and take off on their first tour around Spain, Portugal and Morocco.

The 70s : The facial hair is dodgy and the travellers are even dodgier...

You’re about to take off on a 40-year flight through adventure, fun, success, stuff-ups, tragedy and triumphs. But, most of it all, it’s about surviving the storm, coming through stronger and enjoying the trip. Today, we are one of the world’s largest travel retailers employing 12,000 people globally across a retail network of over 500 customer service centres, 23 businesses, and a corporate travel network spanning more than 100 countries.

Embracing our roots: Moving European Headquarters after 20 years

Last month we were delighted to open the doors of our new European headquarters.

After more than twenty years in our previous location, we felt it was time to move to an elevated space in Wimbledon, London. Featuring modern meeting rooms, collaborative social spaces and the latest technology, our newly refurbished building accurately reflects our culture, ambition and goals.

Location and Design

After hundreds of locations were assessed, the decision was made to move to the vibrant area of Wimbledon. At Flight Centre Travel Group (FCTG) we never shy away from embracing our roots and our new office location is no different. In fact, it is the same address as our first head office in the UK more than 25 years ago.

Many of the design elements of the new office have been chosen to pay tribute to our culture and storied past. For example, all meeting rooms have been named after the cities home to our other head offices around the world. Also featured in the building is a piece of the artwork we commissioned by First Nations artist, Judi Sutton. The artwork tells our 40-year story; reflecting on our values, mission and history through the eyes of the artist. Each piece of the artwork is presented proudly in FCTG offices around the world, representing our connection across all our people globally and our shared journey of reconciliation.

Pictured on the wall is our piece of the artwork we commissioned by First Nations artist, Judi Sutton.

Sustainability

It was imperative that the move to the new office was as sustainable as possible. Our teams have worked hard to ensure that not only our new space operates in a way that aligns with our wider sustainability practices and goals, but the disposal of old office equipment was carried out in a sustainable manner.

Thanks to our partnership with Clear Workspace , all unused office furniture from our previous location - including desks, chairs, storage units and kitchen equipment was donated to one of their charity partners in Africa where it will help community projects and schools in the eastern region of Ghana. This project meant our furniture was going to those in need and also allowed us to divert 22,250 kg from landfill, equating to 17,200 kg of avoided CO2 emissions.

Thanks to the greater public transport connections in our new building, we are able to reduce our overall carbon footprint. Our people also actively support this endeavour through our cycle-to-work scheme and regular internal health and well-being challenges. Driven by our internal employee benefits team, these challenges promote movement and encourage people to walk to work where possible. For our other employees not based in our head office, we will carbon offset their travel whenever they need to visit.

Furthermore, our energy is supplied by a green energy provider – powering an energy-efficient office design. We have also employed a zero-waste-to-landfill policy to bring it into alignment with our other properties. This includes motion-censored lights and a ban on single-use plastics.

We look forward to further settling into the new space that we're confident will backdrop the business decisions and hard work that will help drive our company forward. Check out some images of the new head office below.

The Discova story so far

The Discova brand was born in 2019 but our story goes way back to 1994… It was in this year that two of the world’s most significant DMCs where born – Buffalo Tours in Asia and Olympus Tours in the Americas.

Over the next 25 years, these two companies grew to become leading operators in their respective destinations. But that’s not all they had in common. Both were founded on a vision to provide unparalleled experiences and services, while supporting local communities and businesses. Values that we still hold at our core to this day.

In 2019, Buffalo Tours and Olympus Tours joined the Flight Centre Travel Group (FCTG) family and formed Discova. With the backing of one of the world’s largest travel companies and the local knowledge and experience from both Buffalo and Olympus, Discova evolved existing service portfolios to offer best-in-class tailored solutions to partners across the globe.

Today, we operate in 15 countries and supply some of the world’s largest travel companies. Yet, as we expand around the world, we still approach every tour, trip or experience with a home-grown perspective. 95% of our people are locals – blending destination know-how with an intuitive understanding of the travel experience our partners expect for their customers.

Interested in Joining the Discova Family?

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Flight Centre Travel Group Limited - Australian Company Profile

Enterprise Type: Public Company

ASX Code: FLT

What does Flight Centre Travel Group Limited do?

Flight Centre Travel Group Limited is a locally owned publicly listed company, deriving revenue from travel retailing and wholesaling, and the provision of travel-related services as well as hotel management. The company employs approximately 10,200 people, operates across Australia, New Zealand, The Americas, EMEA, and Asia. Flight Centre Travel Group is administered by its head office in Brisbane. 

Flight Centre Travel Group is listed on the Australian Securities Exchange under the code FLT. 

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Flight Centre Travel Group Limited - Products & Brands

Flight Centre Travel Group Limited primarily operates as a travel agency group. The group’s travel-related brands include the following:

• Flight Centre Business Travel
• Flight Centre
• FCM meetings & events
• FCM consulting
• Cross Hotel & Resorts
• Independent
• AVMIN Air Charter Specialists 
• Travel Managers Group 
• Travelsmart 
• Round the World Experts
• Aunt Betty 
• Topdeck 
• Travel Partners
• Travel money Oz 
• Advanced Traders 
• Flight Centre Travel Academy
• Flight Centre Business School 
• The Infinity Group 
• GOGO Vacations 
• Stage and Screen 
• Travel Club Getaways 
• Travel Associates 
• Universal Traveller
• Liberty Travel 
• GapYear.com 
• Back-Roads Touring
• Student Universe

The company provides foreign currency exchange services through Travel Money Oz and Travel Money NZ, employee benefits services through Healthwise and Moneywise, bike retailing services through 99 Bikes and Advanced Traders, and educational courses through the Flight Centre Travel Academy and Flight Centre Business School.

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Flight Centre Travel Group Limited - Financial Statements

Pie_chart flight centre travel group limited financial profit & loss account, flight centre travel group limited - financial ratios, pie_chart flight centre travel group limited financial growth, pie_chart flight centre travel group limited financial ratios, flight centre travel group limited's competitive environment, flight centre travel group limited operates in the following industries:.

• N7220 - Travel Agency and Tour Arrangement Services in Australia

Flight Centre Travel Group Limited's main competitors:

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Enterprise Profiles - table of contents

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Get a high-level overview of Flight Centre Travel Group Limited, including registered business details, an enterprise synopsis, SWOT analysis and main brands and products.

Key Personnel

We outline the key personnel at Flight Centre Travel Group Limited by position type and title.

Enterprise Financials

Get a full view of Flight Centre Travel Group Limited’s financials, including Profit and Loss Account (Revenue, Interest, Profit and Loss, and Audit Fees) and Balance Sheet (Current Assets, Non-Current Assets, Current Liabilities, Non-Current Liabilities, Shareholders’ Equity), as well as Number of Employees, Number of Share on Issue, Market Capitalisation and Earnings per Share where available. Note: we do not provide a full financial details for all company profiles.

Growth & Ratios

Get a clearer picture of Flight Centre Travel Group Limited’s performance, with key financial ratios and data on financial growth.

Operating Segments

Understand the main operating divisions of Flight Centre Travel Group Limited, including Revenue and Assets under each Segment, Industries and Geographic Locations Flight Centre Travel Group Limited operates in.

Competitor Benchmarking

Compare Flight Centre Travel Group Limited’s financial ratios and growth to peers in their industries of operation for a clearer picture of performance.

Industries of Operation

Get an overview of the industries that Flight Centre Travel Group Limited operates in, including market share breakdowns and key industry insights.

Major Shareholders

We outline the ultimate parent and largest shareholders of Flight Centre Travel Group Limited.

Subsidiaries

View a list of Flight Centre Travel Group Limited’s associated companies, holding company, joint ventures and trusts, both domestic and international.

Find out more about the history and background of Flight Centre Travel Group Limited, including founding information, past announcements, mergers and major projects.

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• Overview of Brands and Products
• Enterprise Financial Statements and Financial Ratios
• Key Enterprise Personnel
• Subsidiaries, Shareholders and Ownership Structure
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Flight Centre history

Flight centre company history timeline.

Flight Centre was founded by Graham "Skroo" Turner in 1981.

By the time Turner returned to Australia in 1983, his next business was well under way.

The brand launches in London in 1984 and by the end of the decade, has introduced The Captain and its “Lowest Airfares Guaranteed” slogan to marketing.

By 1986 the founders had sold out of Topdeck, and the following year Turner, James and Harris joined their loosely affiliated travel agencies into one business and Flight Centre Aust Pty Ltd. was born.

Harris nominates the first Gulf War, in 1990, as the company's most precarious moment, when travelers seeking flight refunds were akin to a run on the bank.

Once the Gulf War starts in early 1991, understandably, people are scared to fly.

FLT has been listed on the Australian Securities Exchange since 1995 and currently has a market capitalisation in the order of $AU 3.6 billion.

When Flight Centre listed on the Australian Stock Exchange in 1995, staff bought 25% of the shares on offer, paying 85 cents (a 10 cent discount). "One of the things that differentiates Flight Centre is the emotional and physical sense of ownership the staff has for the company," says James.

It followed Graham Turner's departure from day-to-day operations when he stood aside from being Chief Executive Officer in 2002, allowing a senior manager Shane Flynn to replace him.

In November 2006 a company associated with the founders and a private equity firm is offering $17.20 a share (and somewhat less to current "controlling" shareholders) to take Flight Centre back into private hands.

In February 2007 the privatisation of Flight Centre failed when investment bank Lazard rejected the deal even though the majority of minority shareholders agreed with the privatisation bid.

In 2008, Flight Centre acquired GOGO Worldwide Vacations, a travel wholesaler with more than 40 locations in the United States and in Canada.

FCL posted profits of $201.0 m in 2008, before tax.

A joint venture with 99 Bikes and the acquisition of Advanced Traders (Merida bike brand) in 2009.

In 2009, Flight Centre once again had decreasing profits, in a very challenging year for world travel, posting only $40.4 m, before tax.

In 2010, Flight Centre acquired Gapyear.com, an global social network and travel advice website, and it was up substantially on the previous year with a profit of $198.5 m, before tax.

In 2011, Flight Centre continued to trade strongly with a profit of $213.1 m, before tax.

By 2016, Flight Centre Canada is part of FCTG The Americas with the USA and Mexico.

© Flight Centre Travel Group Limited (formerly Flight Centre Limited). All rights reserved 2021

© Flight Centre Travel Group Limited (formerly Flight Centre Limited). All rights reserved 2022

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Flight Centre jobs

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Zippia gives an in-depth look into the details of Flight Centre, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Flight Centre. The employee data is based on information from people who have self-reported their past or current employments at Flight Centre. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Flight Centre. The data presented on this page does not represent the view of Flight Centre and its employees or that of Zippia.

Flight Centre may also be known as or be related to Flight Centre, Flight Centre Travel Group Limited, Flight Centre Usa, Inc. and Flight Centre, Usa.

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Flight Centre Travel Group: Business Model, SWOT Analysis, and Competitors 2023

Inside This Article

Flight Centre Travel Group is a renowned global travel agency that has established a strong foothold in the industry. In this blog article, we will delve into their business model, conduct a SWOT analysis to identify their strengths, weaknesses, opportunities, and threats, and explore their competitors in the year 2023. By examining these key aspects, we aim to gain a comprehensive understanding of Flight Centre's position in the market and anticipate its future growth and challenges.

What You Will Learn:

• Who owns Flight Centre Travel Group and the implications of its ownership structure.
• The mission statement of Flight Centre Travel Group and how it guides their business operations.
• How Flight Centre Travel Group generates revenue and the key sources of their income.
• An in-depth explanation of the Flight Centre Travel Group Business Model Canvas and its components.
• The major competitors of Flight Centre Travel Group and their impact on the company's market position.
• A comprehensive SWOT analysis of Flight Centre Travel Group, highlighting their strengths, weaknesses, opportunities, and threats in the travel industry.

Who owns Flight Centre Travel Group?

Ownership structure.

Flight Centre Travel Group is a publicly traded company, listed on the Australian Securities Exchange (ASX) under the ticker symbol FLT. As a result, its ownership is distributed among a wide range of shareholders, including institutional investors, individual investors, and company executives.

Institutional Investors

Institutional investors play a significant role in owning shares of Flight Centre Travel Group. These investors include pension funds, mutual funds, and other financial institutions that manage large amounts of capital on behalf of their clients. Some notable institutional investors holding shares in the company include BlackRock, Vanguard Group, and State Street Corporation.

Individual Investors

Individual investors also have the opportunity to own shares in Flight Centre Travel Group. These investors may be ordinary individuals who have purchased shares through a brokerage account or who have participated in the company's initial public offering (IPO). Owning shares in a publicly traded company like Flight Centre Travel Group allows individual investors to benefit from the company's performance and potentially earn dividends.

Company Executives

Flight Centre Travel Group's ownership also includes its executives, who may hold shares as part of their compensation package or as a long-term investment. It is common for executives to have a vested interest in the company's success, as their financial well-being often depends on the company's performance. This aligns their interests with those of shareholders and fosters a sense of ownership and dedication to driving the company's growth.

Shareholder Activism

As a publicly traded company, Flight Centre Travel Group is subject to shareholder activism. Shareholders have the right to voice their opinions and concerns regarding the company's strategy, governance, and performance. They can exercise their voting rights during annual general meetings and propose resolutions to influence the company's decision-making process. Shareholder activism plays a crucial role in maintaining accountability and transparency within the company's management.

Flight Centre Travel Group is owned by a diverse group of shareholders, including institutional investors, individual investors, and company executives. This ownership structure ensures a broad distribution of shares and allows various stakeholders to participate in the company's growth and success. Shareholder activism further ensures accountability and transparency, driving the company's commitment to meeting the expectations of its owners and stakeholders.

What is the mission statement of Flight Centre Travel Group?

The mission statement of flight centre travel group.

Flight Centre Travel Group is a leading global travel company that operates in over 90 countries. With a wide range of brands under its umbrella, including Flight Centre, FCM Travel Solutions, and Corporate Traveller, the company is committed to providing exceptional travel experiences to its customers. At the core of Flight Centre's operations is its mission statement, which drives its actions and sets the foundation for its success.

The mission statement of Flight Centre Travel Group is to "open up the world for those who want to see." This simple yet powerful statement encapsulates the company's dedication to helping people explore the world and create unforgettable travel memories. Flight Centre believes that travel has the power to transform lives, broaden horizons, and foster understanding among different cultures.

By opening up the world, Flight Centre aims to make travel accessible to everyone, regardless of their budget or preferences. The company strives to offer a diverse range of travel options, from budget-friendly packages to luxury getaways, ensuring that there is something for everyone. Flight Centre's mission is not only to sell travel products but also to inspire and empower individuals to embark on their dream journeys.

To fulfill its mission, Flight Centre focuses on a customer-centric approach. The company is committed to providing personalized service, expert advice, and exceptional value to its customers. Flight Centre's travel consultants are trained to listen to their clients' needs and preferences, offering tailored recommendations and ensuring a seamless travel experience from start to finish.

Flight Centre also recognizes its responsibility towards the environment and communities it operates in. The company actively promotes sustainable travel practices, supporting local communities and minimizing its ecological footprint. By doing so, Flight Centre aims to contribute to the preservation of the world's natural and cultural heritage, ensuring that future generations can also enjoy the wonders of travel.

In summary, Flight Centre Travel Group's mission statement is to open up the world for those who want to see. Through its customer-centric approach, diverse travel offerings, and commitment to sustainability, Flight Centre strives to provide exceptional travel experiences that inspire and empower individuals to explore the world and create lifelong memories.

How does Flight Centre Travel Group make money?

Revenue sources.

Flight Centre Travel Group generates revenue through various sources. Here are the primary ways the company makes money:

1. Airfares and hotel bookings

Flight Centre acts as an intermediary between travelers and airlines, hotels, and other accommodation providers. When a customer books a flight or hotel through Flight Centre, the company earns a commission or fee from the airline or hotel. This commission is usually a percentage of the total booking amount and may vary depending on the agreement with the supplier. As Flight Centre has a global presence, it can negotiate favorable rates with airlines and hotels, allowing it to offer competitive prices to customers while still earning a profit.

2. Package holidays and vacation packages

Another significant revenue source for Flight Centre is selling package holidays and vacation packages. These packages typically include flights, accommodation, transfers, and sometimes additional services such as tours or activities. Flight Centre negotiates bulk deals with airlines, hotels, and other service providers, enabling them to package these services together at a discounted rate. The company then sells these packages to customers, earning a profit from the price difference between the negotiated rates and the package price.

3. Corporate travel services

Flight Centre provides corporate travel services to businesses of all sizes. This includes managing travel arrangements for employees, negotiating corporate rates with airlines and hotels, providing expense management solutions, and offering travel policy consultancy. Flight Centre earns revenue through service fees charged to corporate clients for managing their travel needs. These fees can be based on a per-booking basis or a percentage of the total travel spend.

4. Travel insurance

Flight Centre offers travel insurance products to customers as an additional service. Travel insurance provides coverage for various risks such as trip cancellation, medical emergencies, lost luggage, and more. When customers purchase travel insurance through Flight Centre, the company earns a commission from the insurance provider. This commission is usually a percentage of the insurance premium paid by the customer.

5. In-destination services

Flight Centre also generates revenue from in-destination services such as car rentals, airport transfers, and activities or tours. The company partners with local service providers to offer these services to customers. When a customer books any of these services through Flight Centre, the company earns a commission or fee from the service provider. This allows Flight Centre to provide customers with a comprehensive travel experience while earning additional revenue.

In summary, Flight Centre Travel Group makes money through a combination of commissions, fees, and negotiated rates from various travel-related services such as airfares, hotel bookings, package holidays, corporate travel services, travel insurance, and in-destination services. This diversified revenue stream helps the company remain financially stable and profitable in the highly competitive travel industry.

Flight Centre Travel Group Business Model Canvas Explained

What is a business model canvas.

A Business Model Canvas is a strategic management tool that helps businesses to describe, design, challenge, and pivot their business models. It provides a visual representation of how an organization creates, delivers, and captures value. The canvas is divided into nine key building blocks, which collectively represent the various aspects of a business model.

Overview of Flight Centre Travel Group's Business Model Canvas

Flight Centre Travel Group, one of the world's largest travel agency groups, utilizes the Business Model Canvas to effectively outline its business model. By analyzing each building block, we can gain a deeper understanding of how the company operates and generates revenue.

Customer Segments : Flight Centre targets a wide range of customer segments, including individual leisure travelers, corporate clients, and specialized travel groups. By understanding the unique needs and preferences of each segment, Flight Centre tailors its services to cater to their specific requirements.

Value Proposition : The company's value proposition lies in its ability to provide personalized travel experiences, exceptional customer service, and competitive pricing. Flight Centre offers a vast selection of travel options, ranging from flights and accommodations to tours and activities, ensuring that customers find the perfect fit for their travel needs.

Channels : Flight Centre employs a multi-channel approach to reach its customers. It operates an extensive network of physical stores worldwide, allowing customers to interact with experienced travel consultants directly. Additionally, Flight Centre maintains a strong online presence through its website and mobile app, enabling customers to book travel arrangements conveniently.

Customer Relationships : Flight Centre places great emphasis on building long-term relationships with its customers. The company achieves this by providing personalized support throughout the travel journey, offering 24/7 assistance, and creating a seamless booking experience. Moreover, Flight Centre leverages technology to enhance customer relationships, utilizing data-driven insights to personalize recommendations and offers.

Revenue Streams : The primary revenue stream for Flight Centre is derived from commissions earned by selling travel products and services. These commissions are earned from airlines, hotels, car rental agencies, tour operators, and other travel-related providers. Additionally, Flight Centre generates revenue through service fees, travel insurance sales, and ancillary services such as visa processing.

Key Resources : Flight Centre's key resources include its extensive network of travel consultants, strong partnerships with travel providers, a global distribution system, and advanced technology infrastructure. These resources enable the company to offer a wide range of travel options, deliver exceptional customer service, and maintain a competitive edge in the market.

Key Activities : Flight Centre's key activities revolve around the sourcing and negotiation of travel products, marketing and advertising, customer relationship management, and continuous technological innovation. By constantly evaluating market trends, the company ensures it stays ahead of the competition and provides customers with the latest and most relevant travel options.

Key Partnerships : Flight Centre has built strategic partnerships with various travel providers, including airlines, hotels, car rental companies, and tour operators. These partnerships enable Flight Centre to offer a diverse range of travel products and services to its customers. Additionally, the company collaborates with technology providers to enhance its online presence and improve the booking experience.

Cost Structure : Flight Centre's cost structure primarily consists of employee salaries and commissions, marketing and advertising expenses, technology investments, rental costs for physical stores, and administrative overheads. By carefully managing its costs, Flight Centre aims to maintain competitive pricing while ensuring profitability.

By analyzing Flight Centre Travel Group's Business Model Canvas, it becomes evident that the company's success is driven by its customer-centric approach, extensive network, strong partnerships, and continuous innovation. Understanding these key elements provides valuable insights into how Flight Centre operates and maintains its position as a leading travel agency group.

Which companies are the competitors of Flight Centre Travel Group?

Competitors of flight centre travel group.

Flight Centre Travel Group, one of the largest travel agency groups in the world, faces competition from several companies in the travel industry. These competitors operate in various segments and offer similar services to travelers. Here are some notable competitors of Flight Centre Travel Group:

Expedia Group : Expedia is a global online travel agency that offers a wide range of travel services, including flights, hotels, car rentals, and vacation packages. With a strong online presence and a user-friendly platform, Expedia competes directly with Flight Centre in the online travel space.

Booking Holdings : Booking Holdings, formerly known as Priceline Group, is another major player in the online travel industry. It operates several brands, including Booking.com, Priceline.com, and Kayak, which provide travelers with options to book flights, accommodations, and other travel-related services. Booking Holdings competes with Flight Centre by offering competitive prices and a vast inventory of travel options.

American Express Global Business Travel : American Express Global Business Travel focuses on corporate travel management services. It offers comprehensive solutions for businesses, including travel booking, expense management, and travel policy compliance. While Flight Centre also offers corporate travel services, American Express Global Business Travel is a direct competitor in this specific segment.

CWT (formerly Carlson Wagonlit Travel) : CWT is another global leader in corporate travel management. It provides end-to-end solutions for businesses, including travel booking, meetings and events management, and traveler safety services. With a strong global network and a focus on corporate clients, CWT competes directly with Flight Centre in the corporate travel management space.

STA Travel : STA Travel targets the student and youth market, offering travel services tailored to the unique needs and preferences of this segment. With a wide range of student and youth-specific travel deals, STA Travel competes with Flight Centre, particularly in this niche market.

TUI Group : TUI Group is a leading integrated travel and tourism company that operates its own airlines, hotels, and cruise ships. With a strong presence in Europe, TUI Group competes with Flight Centre, especially in the leisure travel segment.

These are just a few examples of the competitors that Flight Centre Travel Group faces in the travel industry. The dynamic and highly competitive nature of the industry means that new players and disruptive startups continually emerge, making it crucial for Flight Centre to stay innovative and adapt to changing customer preferences and market trends.

Flight Centre Travel Group SWOT Analysis

Flight Centre Travel Group has several strengths that contribute to its success in the travel industry.

Strong brand reputation: Flight Centre has established itself as a trusted and reliable travel agency with a global presence. Its long-standing presence in the industry has helped build customer loyalty and brand recognition.

Extensive network: With over 2,800 stores and offices worldwide, Flight Centre has a vast network that allows it to reach customers in various locations. This extensive network also enables the company to negotiate better deals with suppliers, giving it a competitive edge in terms of pricing.

Diverse product offerings: Flight Centre offers a wide range of travel services, including flights, accommodations, tours, and travel insurance. This diversity allows the company to cater to different customer preferences and budgets, making it a one-stop-shop for all travel needs.

Strong customer service: Flight Centre emphasizes the importance of providing excellent customer service. The company invests in well-trained and knowledgeable travel consultants who can offer personalized recommendations and assist customers throughout their travel journey.

Despite its strengths, Flight Centre Travel Group also faces certain weaknesses that may hinder its growth and competitiveness.

High dependence on third-party suppliers: Flight Centre relies heavily on third-party suppliers for its products and services, such as airlines and hotels. This dependence can make the company vulnerable to external factors such as fluctuations in supplier prices or availability.

Limited online presence: While Flight Centre has made efforts to enhance its online platforms, it still lags behind some of its competitors in terms of digital presence. This could pose a challenge as more customers prefer to make travel bookings online.

Reliance on traditional brick-and-mortar stores: Flight Centre's extensive network of physical stores can be both a strength and a weakness. While it allows for personalized customer service, it also means higher operating costs compared to online-only travel agencies.

Opportunities

Flight Centre Travel Group has several opportunities to capitalize on and expand its market presence.

Growing travel industry: The global travel industry continues to experience growth, driven by increasing disposable incomes, changing consumer preferences, and improved accessibility. Flight Centre can leverage this opportunity by expanding its product offerings and targeting emerging markets.

Digital transformation: Investing in digital platforms and technology can help Flight Centre enhance its online presence and improve the customer booking experience. By offering a seamless online booking process, the company can attract more tech-savvy customers and gain a competitive advantage.

Sustainable travel: As the demand for sustainable travel options increases, Flight Centre can tap into this growing market segment. By promoting eco-friendly travel options and partnering with sustainable suppliers, the company can attract environmentally conscious travelers and differentiate itself from competitors.

Despite its strengths and opportunities, Flight Centre Travel Group also faces certain threats in the travel industry.

Intense competition: The travel industry is highly competitive, with numerous players vying for market share. This competition can result in price wars and decreased profit margins, making it challenging for Flight Centre to maintain its market position.

Economic instability: Economic downturns or unstable political situations can significantly impact the travel industry. Reduced consumer spending on travel and tourism can lead to decreased demand for Flight Centre's services.

Disruption from online travel agencies: Online travel agencies, such as Expedia and Booking.com, pose a threat to Flight Centre's traditional brick-and-mortar business model. These online platforms offer convenience and competitive pricing, attracting customers who prefer to book their travel arrangements online.

In conclusion, Flight Centre Travel Group has several strengths that have contributed to its success in the travel industry. However, it also faces weaknesses and threats that it needs to address to stay competitive. By capitalizing on opportunities such as the growing travel industry and digital transformation, Flight Centre can continue to thrive and maintain its position as a leading travel agency.

Key Takeaways

• Flight Centre Travel Group is owned by its shareholders, with the largest shareholder being the founder and CEO, Graham Turner.
• The mission statement of Flight Centre Travel Group is to provide an amazing travel experience for their customers, offering personalized service, competitive prices, and expert advice.
• Flight Centre Travel Group makes money primarily through the sales of travel products and services, including flights, accommodations, tours, and travel insurance.
• The business model canvas of Flight Centre Travel Group focuses on key activities such as customer acquisition, supplier relationships, and operational excellence to deliver value to customers.
• The main competitors of Flight Centre Travel Group include online travel agencies like Expedia and Booking.com, as well as other traditional travel agencies and tour operators.
• In terms of SWOT analysis, Flight Centre Travel Group's strengths include a strong brand reputation and extensive global network, while weaknesses may include exposure to economic downturns. Opportunities lie in the growing travel industry, while threats include increasing competition and disruptive technologies.

In conclusion, Flight Centre Travel Group is a global travel agency that has established itself as a leader in the industry. While the company is publicly traded, the largest shareholder is its founder, Graham Turner.

The mission statement of Flight Centre Travel Group is to "open up the world for those who want to see". This reflects the company's commitment to providing personalized and memorable travel experiences for its customers.

Flight Centre Travel Group primarily makes money through its core business of selling travel products and services. This includes booking flights, accommodations, tours, and other travel-related activities. Additionally, the company generates revenue from its corporate travel management services and its in-house travel technology solutions.

The business model of Flight Centre Travel Group can be explained through the Business Model Canvas. The company focuses on key activities such as customer acquisition, supplier relationships, and value proposition to create a seamless travel booking experience for its customers.

In terms of competition, Flight Centre Travel Group faces competition from various companies in the travel industry. Some of its main competitors include Expedia Group, Booking Holdings, and Helloworld Travel. These companies also offer similar travel services and strive to attract customers with competitive pricing, exclusive deals, and innovative technologies.

To evaluate the strengths, weaknesses, opportunities, and threats of Flight Centre Travel Group, a SWOT analysis can be conducted. The company's strengths lie in its strong brand reputation, extensive global network, and diverse range of travel products. However, weaknesses such as reliance on external suppliers and exposure to economic fluctuations can pose challenges. Opportunities for growth include expanding in emerging markets and leveraging digital platforms, while threats include intense competition and changing customer preferences.

Overall, Flight Centre Travel Group continues to navigate the ever-evolving travel industry with a clear mission, robust business model, and a focus on customer satisfaction.

What is SWOT analysis for travel industry?

SWOT analysis is a strategic planning tool that helps identify the strengths, weaknesses, opportunities, and threats of a particular industry or organization. In the context of the travel industry, a SWOT analysis can be conducted to evaluate its internal and external factors. Here is an example of a SWOT analysis for the travel industry:

• Wide range of travel options (flights, accommodations, tours, etc.)
• Growing demand for travel and exploration
• Availability of online travel booking platforms and mobile apps
• Well-developed infrastructure in popular tourist destinations
• Strong customer service and hospitality industry

Weaknesses:

• Seasonal fluctuations in demand for travel
• High competition among travel agencies and online booking platforms
• Dependence on external factors such as economic stability and political stability in destinations
• Challenges in maintaining consistent quality standards across various service providers
• Increasing environmental concerns and sustainability issues related to travel

Opportunities:

• Emerging markets and growing middle-class population in developing countries
• Technological advancements in virtual reality and augmented reality for enhanced travel experiences
• Increasing interest in experiential and adventure tourism
• Collaborations with local communities and sustainable tourism practices
• Expansion into niche markets such as medical tourism or eco-tourism
• Economic recessions and fluctuations in disposable income affecting travel budgets
• Global security concerns and travel advisories impacting tourism flows
• Natural disasters and climate change affecting travel destinations
• Changing consumer preferences towards alternative accommodation options (e.g., Airbnb)
• Political instability and conflicts in certain regions impacting travel safety

It is important to note that this SWOT analysis is just a general example, and a more detailed analysis specific to a particular travel company or region may include additional factors.

What are the strengths of flight Centre?

Some of the strengths of Flight Centre are:

Extensive industry experience: Flight Centre has been operating in the travel industry for over 40 years, giving them a deep understanding of the market and its dynamics. This experience allows them to provide expert advice and guidance to customers.

Global network: Flight Centre has a wide network of stores and offices across the globe, enabling them to offer a vast range of travel options and services to customers. This global presence also helps them negotiate competitive prices and exclusive deals with suppliers.

Strong customer focus: Flight Centre prioritizes customer satisfaction and aims to provide personalized service to meet individual travel needs. They have dedicated travel consultants who work closely with customers to understand their preferences and offer tailored solutions.

Strong relationships with suppliers: Flight Centre has established strong relationships with airlines, hotels, tour operators, and other travel suppliers. These relationships often result in preferential rates and access to exclusive deals, which they can pass on to their customers.

Innovative technology: Flight Centre utilizes advanced technology and online platforms to enhance the customer experience. They have online booking tools, mobile apps, and a comprehensive website that allows customers to research and book travel easily.

Financial stability: Flight Centre is financially stable and has a strong track record in the industry. This stability ensures that customers can trust them with their travel plans and have confidence in their ability to handle any unforeseen circumstances.

Corporate social responsibility: Flight Centre is committed to responsible travel practices and has various initiatives in place to minimize their environmental impact. They also engage in philanthropic activities through their Flight Centre Foundation, supporting various charitable causes globally.

These strengths contribute to Flight Centre's reputation as a reliable and customer-centric travel agency.

How to do a SWOT analysis with a group?

Doing a SWOT analysis with a group can be a collaborative and insightful process. Here are the steps to conduct a SWOT analysis with a group:

Define the objective: Start by clearly defining the objective or the topic for which you want to conduct the SWOT analysis. It could be analyzing a business, a project, a team, or any other relevant aspect.

Gather a diverse group: Assemble a diverse group of individuals who have different perspectives, knowledge, and experiences related to the objective. This will ensure a comprehensive analysis.

Explain the SWOT framework: Briefly explain the SWOT framework to the group. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors, while opportunities and threats are external factors.

Brainstorm strengths: Begin the analysis by brainstorming the strengths of the objective. Strengths are internal factors that give an advantage or positive attributes. Encourage the group to brainstorm and share their thoughts openly. Note down all the identified strengths.

Identify weaknesses: Next, move on to identifying weaknesses, which are internal factors that hinder progress or present challenges. Encourage open and honest discussion within the group to identify all the weaknesses. Note them down as well.

Explore opportunities: Now, shift the focus to exploring opportunities, which are external factors that could have a positive impact on the objective. Encourage the group to think about potential opportunities in the market, industry, or any other relevant area. Note down all the identified opportunities.

Analyze threats: Finally, analyze the threats, which are external factors that could negatively impact the objective. Encourage the group to think about potential risks, competition, economic factors, or any other threats that could affect the objective. Note them down.

Discuss and prioritize: Once all the strengths, weaknesses, opportunities, and threats have been identified, discuss and prioritize them as a group. This can be done through open dialogue, debate, and consensus-building.

Develop action plans: Based on the prioritized SWOT analysis, brainstorm and develop action plans to leverage the strengths, address the weaknesses, seize the opportunities, and mitigate the threats. Assign responsibilities to the group members accordingly.

Review and revise: Regularly review and revise the SWOT analysis as the objective progresses or changes. This will ensure that the analysis remains up to date and relevant.

Remember, it is crucial to create a supportive and inclusive environment where everyone feels comfortable expressing their thoughts and ideas. Encourage active participation from all group members to generate a comprehensive and valuable SWOT analysis.

What are the weaknesses of a travel agency?

Competition from online travel platforms: With the rise of online travel platforms, customers have more options to book their travel arrangements directly, reducing the need for a travel agency.

High overhead costs: Running a travel agency requires significant expenses, such as office space, marketing, and staff salaries. These costs can be challenging to sustain, especially during times of low demand or economic downturns.

Limited control over pricing: Travel agencies often rely on commissions from airlines, hotels, and other service providers. This can limit their ability to negotiate competitive prices for customers or offer exclusive deals, leading to potential loss of business.

Dependence on external suppliers: Travel agencies rely on external suppliers, such as airlines, hotels, and tour operators, to fulfill their customers' travel needs. Any disruptions or issues with these suppliers can impact the agency's ability to deliver a seamless travel experience.

Changing consumer behavior: Modern travelers are increasingly tech-savvy and prefer to research, plan, and book their trips online. This shift in consumer behavior reduces the demand for traditional travel agency services.

Lack of personalization: Some customers may feel that travel agencies provide generic, one-size-fits-all travel packages, lacking the personal touch and customization that they seek. This can lead to customers opting for more personalized and tailored travel experiences.

Reliance on a limited market: Travel agencies typically operate within a specific geographic area or market segment. This dependence on a specific customer base can limit growth opportunities and make them vulnerable to economic fluctuations or changes in the market.

Political and health-related disruptions: Travel agencies are susceptible to political unrest, natural disasters, pandemics, or other health-related crises that can disrupt travel plans and reduce customer demand. Such events can significantly impact the agency's revenue and overall business performance.

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What kind of shareholders hold the majority in flight centre travel group limited's (asx:flt) shares.

A look at the shareholders of Flight Centre Travel Group Limited ( ASX:FLT ) can tell us which group is most powerful. Insiders often own a large chunk of younger, smaller, companies while huge companies tend to have institutions as shareholders. Warren Buffett said that he likes "a business with enduring competitive advantages that is run by able and owner-oriented people." So it's nice to see some insider ownership, because it may suggest that management is owner-oriented.

With a market capitalization of AU$3.1b, Flight Centre Travel Group is a decent size, so it is probably on the radar of institutional investors. In the chart below, we can see that institutions own shares in the company. Let's delve deeper into each type of owner, to discover more about Flight Centre Travel Group.

See our latest analysis for Flight Centre Travel Group

What Does The Institutional Ownership Tell Us About Flight Centre Travel Group?

Institutional investors commonly compare their own returns to the returns of a commonly followed index. So they generally do consider buying larger companies that are included in the relevant benchmark index.

We can see that Flight Centre Travel Group does have institutional investors; and they hold a good portion of the company's stock. This can indicate that the company has a certain degree of credibility in the investment community. However, it is best to be wary of relying on the supposed validation that comes with institutional investors. They too, get it wrong sometimes. If multiple institutions change their view on a stock at the same time, you could see the share price drop fast. It's therefore worth looking at Flight Centre Travel Group's earnings history below. Of course, the future is what really matters.

Flight Centre Travel Group is not owned by hedge funds. The company's CEO Graham Turner is the largest shareholder with 9.0% of shares outstanding. Geoff Harris is the second largest shareholder owning 7.6% of common stock, and James Management Services Pty. Ltd. holds about 6.5% of the company stock. Interestingly, the second-largest shareholder, Geoff Harris is also Top Key Executive, again, pointing towards strong insider ownership amongst the company's top shareholders.

After doing some more digging, we found that the top 12 have the combined ownership of 51% in the company, suggesting that no single shareholder has significant control over the company.

While studying institutional ownership for a company can add value to your research, it is also a good practice to research analyst recommendations to get a deeper understand of a stock's expected performance. Quite a few analysts cover the stock, so you could look into forecast growth quite easily.

Insider Ownership Of Flight Centre Travel Group

The definition of company insiders can be subjective and does vary between jurisdictions. Our data reflects individual insiders, capturing board members at the very least. Company management run the business, but the CEO will answer to the board, even if he or she is a member of it.

Most consider insider ownership a positive because it can indicate the board is well aligned with other shareholders. However, on some occasions too much power is concentrated within this group.

Our most recent data indicates that insiders own a reasonable proportion of Flight Centre Travel Group Limited. It has a market capitalization of just AU$3.1b, and insiders have AU$518m worth of shares in their own names. That's quite significant. Most would say this shows a good degree of alignment with shareholders, especially in a company of this size. You can click here to see if those insiders have been buying or selling.

General Public Ownership

With a 35% ownership, the general public, mostly comprising of individual investors, have some degree of sway over Flight Centre Travel Group. While this size of ownership may not be enough to sway a policy decision in their favour, they can still make a collective impact on company policies.

Private Company Ownership

It seems that Private Companies own 6.5%, of the Flight Centre Travel Group stock. It might be worth looking deeper into this. If related parties, such as insiders, have an interest in one of these private companies, that should be disclosed in the annual report. Private companies may also have a strategic interest in the company.

Next Steps:

I find it very interesting to look at who exactly owns a company. But to truly gain insight, we need to consider other information, too. For example, we've discovered 1 warning sign for Flight Centre Travel Group that you should be aware of before investing here.

If you would prefer discover what analysts are predicting in terms of future growth, do not miss this free report on analyst forecasts .

NB: Figures in this article are calculated using data from the last twelve months, which refer to the 12-month period ending on the last date of the month the financial statement is dated. This may not be consistent with full year annual report figures.

Have feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team (at) simplywallst.com. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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Flight Centre’s 2023 Workplace Benefits Awards wins communicating wellness offerings to employees

• By: Blake Wolfe
• June 18, 2024 June 13, 2024

Flight Centre Travel Group’s pair of wins in the 2023 Workplace Benefits Awards is reminding employees of the mental and physical wellness offerings available through the company’s benefits plan, says Anna Fisher, the organization’s health and wellness director.

“I think, too, that the awards have provided validation for our employees that we do want to take care of them and acknowledgement that we do have initiatives in place to help support our people.”

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Flight Centre Travel Group Limited Dividend Summary.

Flight Centre Travel Group Limited Annual General Meeting.

The Flight Centre Travel Group Limited Annual General Meeting will be held at:

The Emporium Hotel South Bank, Frangipani 1 & 2, Level 1, 267 Grey Street, South Brisbane

Wednesday 15 November 2023

10:00am (Brisbane time)

Key Dates 2023/24

28 February, 2024 ‍ 2023/24 Half Year results released

30 August , 2024* 2023/2024 Full Year results released

14 November, 2024* Company AGM

*Dates subject to change.

G.F. Turner, G.W. Smith, J.A. Eales, R.A. Baker, C.M. Garnsey, K.E. Rankin

General Admin: +61 7 3083 0088 Company Secretariat: Caroline McPherson Investor and Media Relations: Haydn Long – [email protected]

Principal Registered Office in Australia

275 Grey Street, South Brisbane QLD 4101

Share Registry

Computershare Investor Services Pty Ltd 200 Mary Street, Brisbane QLD 4000 Tel: 1300 552 270

Stock Exchange Listings

Flight Centre Travel Group shares are listed on the Australian Securities Exchange

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