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Visit Baltimore

Why does visit baltimore support socialoffset.

Here in Baltimore, inclusivity is at the forefront of what we do. We are committed to embracing our city’s rich diversity and striving to create a welcoming environment for a diverse array of travelers. As part of this commitment, we are excited to partner with SocialOffset to provide a platform to meeting planners that helps benefit local organizations making a difference in our community as the hospitality community works to address the social challenges taking place in destinations across the nation.

At Visit Baltimore, we truly believe that the destination is only as healthy as your community. The more we can connect with local organizations to address the ongoing challenges within our individual communities, the more we can work to solve the greater issues taking place in cities across the nation. 

Al Hutchinson 

President and CEO 

Here are just some of the local charities that Visit Baltimore supports and recommends:

The Baltimore Abortion Fund (BAF), founded in 2014, is a nonprofit organization that provides financial assistance and practical support to individuals who live in or travel to Maryland for abortion care. We serve clients residing in all 23 counties of Maryland and Baltimore City.

Founded in 2013 to advance equity, racial justice and social innovation in Baltimore City, Baltimore Corps empowers local talent and organizations to create extraordinary social change by tapping into our powerful network, implementing our proprietary model for equitable hiring, and providing place-based solutions for our city’s emergent needs.

Blue Water Baltimore’s mission is to restore the quality of Baltimore’s rivers, streams and Harbor to foster a healthy environment, a strong economy and thriving communities

The Maryland LGBT Foundation is a non-profit entity that generates resources and works in partnership with the Maryland LGBT Chamber of Commerce to activate, educate, and mobilize the LGBTQ+ community to access opportunity and wealth generation.

Paul’s Place is a catalyst and leader for change, improving the quality of life in Southwest Baltimore with a variety of programs, services, and support designed to strengthen individuals and families; and foster hope, personal dignity and growth.

Love in-person events?

Destinations and vendors can support SocialOffset. Reach out to learn more.

Our Partners

How much should you give ?

When you travel, every purchase you make generates tax revenue for a government that may make (or fail to make) policies that don’t align with your values. Giving to a local charity working towards the equity goals you care about can help balance the scale. What should you give? Based on ISHLT’s estimated spend per Leadership Meeting attendee and Florida’s state tax rate, SocialOffset suggested an offset contribution of $35 or more.

This is based on the following information:

• 11% per hotel room night  (Florida’s state tax rate of 6%, and 1% tax for Pinellas County, and 5% tourist development tax)
• 7% sales tax per meal or beverage (Florida’s state tax rate of 6%, and 1% tax for Pinellas County)
• 7% sales tax per taxi (Florida’s state tax rate of 6%, and 1% tax for Pinellas County)

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Building A Better Baltimore

The Downtown Partnership of Baltimore is your connection to everything that’s happening in Maryland’s largest business center, cultural district, and fastest-growing neighborhoods.

Continually working to ensure that the Downtown experience is safe, hospitable, and memorable.

Learn More About What We Do

Over the past year, we doubled down on services to help our members, residents, stakeholders and community partners find new ways of doing business, having fun, staying safe, and connecting amid an unprecedented global pandemic.

Notable Projects and Initiatives

Together with Visit Baltimore, we produce Baltimore Restaurant Week. Without Downtown Partnership there would be no First Thursday’s Concerts, Charm City Circulator, or annual Monument Lighting in Mt. Vernon. We are also big proponents of the arts, supporting public art installations throughout Downtown, managing the Bromo Arts & Entertainment District, and working with property owners and local organizations to find new homes for arts and entertainment venues in Downtown Baltimore. At our core, Downtown Partnership is a membership organization that convenes, advocates, and markets Downtown Baltimore as a destination of choice for people to live, work, visit, and invest.

Baltimore Restaurant Week

Baltimore Restaurant Week is the region’s oldest and largest restaurant week promotion, featuring approximately 100 of the best dining establishments in central Maryland.

• Downtown BOOST Program

This grant and professional development program aims to build a more equitable Downtown, one Black-owned business at a time.

Bromo Arts and Entertainment District

Downtown Partnership and Baltimore City partnered to create the Bromo Arts & Entertainment District in 2012 as an economic development initiative to realize the area’s potential as a thriving downtown arts neighborhood.

Charm City Circulator

We helped launch the Charm City Circulator (CCC), a fleet of 24 free shuttles that travel four routes in the central business district of Baltimore City, as a means of reducing congestion and greenhouse gas emissions Downtown.

Meet Our Board of Directors

* = Executive Committee

Mark Wasserman *

Mark pollak*, carrie schreiber*, david m. gillece, ally m. amerson*, sister helen amos*, christine d. aspell, edwin r. brake*, mark caplan*, william e. carlson, jeff clary*, trip deeley, jennifer driban, delali dzirasa, jonathan flesher, marlon v. fortineaux, terri freeman, michael frenz, anthony p. gallo, james e. goodrich, ben greenwald, terri harrington, antonio hayes, ryan hemminger, melodie hengerer, barry j. herman, john hermann, joseph hovermill, al hutchinson*, dr. bruce e. jarrell, mark p. keener, carim khouzami*, louis j. kousouris, iii *, lynn s. manthy, john mccardell, alexa milanytch*, sharon nevins, james owens, bruce w. panczner, tim polanowski, eric fitzgerald reed*, j. thomas sadowski, phylis a. seman, onahlea shimunek*, david j. shuster, ferrier r. stillman*, c. william struever, scott szeliga, colin tarbert, charles g. "chuck" tildon, iii, j. macgregor tisdale*, stacie e. tobin, brian s. walter*, juan webster, michele l. whelley*, jayson t. williams, upcoming events.

For two days, people from all walks of life come together to enjoy national entertainment, local eats and much more.

Don't have lunch at your desk! Pratt Street Market, presented by PNC Bank returns to Pratt & Light Streets every Thursday, May-September, 2024.

Every fourth Friday, enjoy live music, drinks, and a rotating lineup of food and artisan vendors in Downtown’s Center Plaza for Friday Nights Live. Sponsored by Guilford Hall Brewery, enjoy […]

Enjoy a day of celebration, creativity, and community. The first Market Center Street Festival takes place on on June 29 from 12 - 8 pm at the Lexington Market Plaza.

A series of six all-day festivals that serve as a platform for Baltimore’s all-star artists, makers, and creatives to showcase our diverse and creative community to the world!

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Visit Baltimore Names Spark its Creative Marketing Agency of Record

By Kyle O'Brien   on Oct. 23, 2023 - 1:45 PM

Creative indie agency Spark has been named the creative marketing agency of record for Visit Baltimore, the official destination marketing organization for Baltimore City.

Visit Baltimore embarked on its search for an agency partner with the intent of strengthening the city’s brand appeal with local, national, and global audiences. The organization was looking for an agency that could turn strategic insights into impactful messaging and help drive visits to the city.

The AOR designation follows a competitive RFP process that included a diverse panel of representatives from the Baltimore hospitality, tourism and business communities.

“Visit Baltimore is more than just a destination marketing organization; it’s a reflection of our city’s heart, history and future,” said Al Hutchinson , president and CEO of Visit Baltimore. “In Spark, we’ve found a partner that can bring our incredible brand to new heights while crafting narratives that showcase our unique offerings and resonate with leisure and business travelers as well as convention attendees. Together, we’re determined to present Baltimore in its most authentic and vibrant light, emphasizing ‘Charm City’ as a must-visit destination on the world stage.”

Spark will help to evolve Visit Baltimore’s brand, which was initially launched in 2020. This includes a refresh of visual elements along with devising new campaigns that best represent Maryland’s largest city and economic hub, highlighting the city’s historical significance, family-friendly attractions, diverse neighborhoods, arts and culture institutions, museums and universities, dining and entertainment.

“We’re really excited and honored to help share what makes Baltimore so special. This isn’t just about making awesome and innovative campaigns—it’s about telling the real stories of the city, its culture, and its people,” said Michael Peters , Spark’s founder and chief creative officer. “We want to show the world the Baltimore we see and love, making it a place everyone will want to experience for themselves.”

Most recently, Spark was selected as the first creative and strategy AOR for Brand USA, the international destination marketing organization for the United States. Additional clients for the agency include Norwegian Cruise Lines, Marriott International, Hilton Hotel & Resorts, Visit Florida and the American Heart Association. The agency is based in Tampa, with locations in San Diego, Atlanta and New York.

GBC Partners

GBC is leading the region in solving its most important challenges and capitalizing on its most promising opportunities. The members and partners of GBC are helping to ensure those outcomes through their involvement in our programmatic work.

Our Partner Network

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Baltimore National Heritage Area

• Basilica of the Assumption (Baltimore Basilica)
• Davidge Hall (College of Medicine of Maryland)
• Edgar Allan Poe House
• First Unitarian Church of Baltimore
• Star-Spangled Banner Flag House
• H.L. Mencken House
• Lightship Chesapeake
• Mount Clare Station and Roundhouse
• Peale Museum
• Phoenix Shot Tower
• Saint Mary's Seminary Chapel
• Steam Tug Baltimore
• USCGC Taney
• USS Constellation

Chesapeake Bay , Fort McHenry National Monument and Historic Shrine , Star-Spangled Banner National Historic Trail

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Last updated: April 9, 2024

Partner Network

The CASH Campaign of Maryland (CASH) provides direct services and advocates for policies that increase the financial security of low-to-moderate income individuals and families in Baltimore City and across Maryland.

CASH Campaign of Maryland Partner Network – What is it?

Cash’s partner network – why partner with cash, cash’s partner network – how does it work, partner benefits:.

• Advance notice of trainings/ events that CASH sponsors
• Quarterly e-newsletter that provides legislative, agency and industry news, as well as information on upcoming local, regional, state and national conferences, and trainings
• Receive policy information and legislative strategies that are impacting asset-building initiatives in Maryland. These updates include ways to get involved in advocating for these important issues.
• Partner highlights in the newsletter
• Invitations to serve as subject matter experts (ex: write articles, videos, speaking engagements)
• Invitation to the annual (exclusive) CASH Partner Celebration
• 10% discount to Common Cents Conference
• Listed/ linked on CASH Partner website page and social media channels
• Free Financial Training class, once per year, to partner organization’s staff
• Marketing of partner financial education classes via CASH Academy and VITA services
• Consideration to be a VITA partner
• Consideration to be a Policy partner

Process to be a partner:

• Submit application
• Be in good standing with IRS, BBB, law enforcement agencies and consumer protection agencies
• Partnership Committee will review application
• If approved, sign CASH partnership pledge
• Provide your logo for listing on the CASH Partner Network webpage and create an account to access the members’ only page

Partner Pledge:

• Commit to actively offer or support programs that help improve the financial security of clients, staff, and Maryland residents
• Sign the Partner Pledge on a yearly basis
• Collaborate with CASH and Network Partners as applicable
• Attend or send a representative to at least one of the CASH Partner Celebrations or CASH Trainings
• Provide a yearly report to CASH on your organization’s efforts to build Marylanders’ financial futures and your impact on increasing the financial health of low-to-moderate individuals and families in Baltimore and across Maryland.

Membership Application

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Building a Simplified & Stronger Advantage Program for VMware by Broadcom

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The future of VMware by Broadcom is here. In November 2023, Broadcom announced that we completed our acquisition of VMware, advancing Broadcom's strategy to build the world’s leading infrastructure technology company.  As part of those efforts, we have invited all active VMware resell partners (more than 18,000) to participate in the Broadcom Advantage Partner Program . If you are the primary partner contact listed in our system, you should have received an email invitation sent on or about January 19th. You simply need to “click to accept” and you will receive a login to the partner portal when your participation goes live on Monday, February 5th, 2024.

What new offerings can our partners expect? As I mentioned in a blog last summer, at Broadcom, we have a very focused go-to-market strategy and don’t try to be everything to everyone. Instead, we open big opportunities for our partners to step in, do what we don’t, and profit from it. The same intention holds true today as we welcome our new VMware partners to Broadcom. With my new focus on resell and distribution, I wanted to hear directly from both Broadcom and VMware resellers and distributors. We gathered feedback from hundreds of partners globally—and the feedback was consistent. Solving channel conflict, reevaluate profitability on renewals, incentivize long term adoption of our products, and simplifying were key themes in your feedback. Based on that feedback, we evolved our Broadcom Advantage Partner program to achieve much of what our partners asked for. I’m excited now to share more details about this growing program.

What’s new?

The Broadcom Advantage Partner Program provides a proven, simple, yet scalable framework for all of our business units and partner routes to market. It also takes a modular and flexible approach to accommodate the unique needs of specific partner ecosystems. During our many conversations with you about your needs—and what worked and didn’t work with the previous partner program—we heard quite clearly that you needed simplification to reach your revenue potential. Here are some of the updates you can expect in the evolution of our partner program: 

A net margin model : We have evolved the rebate program, which you told us was complex and administratively heavy. Many of you said you were often left wondering how much money you actually made. By moving to a net margin model, all discounts will systematically be disclosed up front. You will now know exactly what you’re making on every deal, consistently across both new and renewal business.

Streamline pricing : You also shared that so many solutions existed on the price list that you weren’t really sure what to sell and how to sell it. To help you and our mutual customers, we have simplified pricing down to four SKU bundles: VMware Cloud Foundation, vSphere Foundation, vSphere Standard and vSphere Essentials Plus.

Predictable partner profitability & deal protection : We heard that renewals matter. We agree. Our goal is to protect partners who originally found an opportunity so they can confidently invest in customer adoption and successful deployment of their VMware investments. To that end, we’ve introduced incumbency protection and deeper up-front discounts. We are creating these incentives for you to drive focus on delivering customer outcomes for 95% of the business through the incumbency protection policy.

Streamline systems & tools : We saw that VMware experienced rapid growth, and with that came multiple tools with multiple logins. At Broadcom, we have created a single online destination to access all partner related resources. We have established role based, single sign on & point of entry for all partner sales tools, systems and dashboards.

Increased resourcing & support: Partners consistently shared that cross route and channel conflict was a challenge. To reduce channel conflict and improve partner and customer success, we have taken steps to create better alignment with business units, sales and partner teams and provide better support and resources. How? We’ve defined partner-owned and partner-led segments within our customer base, opened up professional services for our partners so they can drive adoption and customer success at very attractive margins, and we’ve redesigned our internal structure so that business units, sales, and partner teams can work together and provide better support and resources to our partners.

We are committed to finding the best solutions for our partner community, and that takes time. We are not only transforming the business but simplifying solutions and moving partners into the Broadcom Advantage program. Change is disruptive and that’s a lot of change all at once. We did look at areas that were successful and retained those elements, taking opportunities to minimize disruption where it made sense. For example, to minimize disruption, we mapped your previous program tier over to the same tier in the Broadcom Advantage Partner Program. For more details about what to expect during this transition, I encourage you to visit our newly created FAQ.

The road ahead

At Broadcom, our goal is to help our global customers simplify their IT environment and make it more resilient and secure. You, our partners, are key to reaching this goal. We are committed to creating value within our ecosystem, which has only been made stronger with the addition of VMware’s partners. Our partners will be able to grow their businesses as we accelerate execution and drive expansion into private and hybrid cloud for enterprises.

At Broadcom, we know our partners are critical to our customers' and our success. We will continue to invest heavily in our Advantage program to ensure that we create a framework that partners are eager to invest in. To learn more about the Advantage Partner Programs, visit here . If you are a new VMware partner and have questions, visit our new FAQ or contact your Broadcom Partner Business Manager or the Broadcom Partner Helpdesk at [email protected]. Remember, we are here to provide you with the tools, training and information you need to make you—and our mutual customers—successful.

About the Author

Vice President of Global Partner and Commercial Sales, Broadcom

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