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  • Department of Culture and Tourism – Abu Dhabi continues sustainable growth to reach 24 million visitors target for 2023

22 June 2023

Department of Culture and Tourism – Abu Dhabi continues sustainable growth to reach 24 million visitors target for 2023

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The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has outlined its roadmap for growth in 2023 following a strong 2022 performance, attributed to an innovative, resilient and integrated culture and tourism sector.

Abu Dhabi’s unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022. DCT Abu Dhabi’s research reveals that culture was the primary reason for travel for almost half (47 per cent) of international tourists. With the rise of the culture-seeker segment, about 4 million visitors are expected at DCT Abu Dhabi’s cultural sites this year – more than one million additional visitors compared with the previous year.

His Excellency Saood Al Hosani, Undersecretary at DCT Abu Dhabi, said the plans to promote and protect the emirate follow a strong 2022 performance that demonstrated innovation, resilience and integration of Abu Dhabi’s culture and tourism sectors.

His Excellency Al Hosani said: “With culture at the heart of everything we do, we have set bold and ambitious targets for 2023 as we promote, protect and progress Abu Dhabi and share it with the world. We are proud to share some of our 2022 results, which powerfully demonstrate how we re-ignited the engine of growth through resilient culture and tourism sectors, with visionary leadership and key partnerships across the different creative industries.

“We are progressing Abu Dhabi by creating new job and career opportunities and enabling growth across the culture sector throughout the culture and creative industries (CCI) while enabling business and leisure tourism to thrive. Our purpose is to share Abu Dhabi with the world and enrich lives.”

With the promotion and protection of culture central to its mandate, DCT Abu Dhabi is building on the legacy of the late Sheikh Zayed bin Sultan Al Nahyan , the UAE’s Founding Father, to strengthen national identity, nurture talent, create better awareness of Emirati heritage and values, and develop a robust and innovative culture scene. The department continues to develop policies to preserve Abu Dhabi’s heritage, the emirate’s museums and culture sites and to curate visual and performing arts programmes, attracting a diverse audience from the UAE, the region and the world.

This year, DCT Abu Dhabi plans to create more than 300 jobs in the fast growing e-gaming industry. The target will be spread across more than 20 new companies with potential for significant expansion, to drive a successful gaming and e-sports ecosystem in the UAE capital.

DCT Abu Dhabi also promotes and protects the Arabic language, with the Abu Dhabi Arabic Language Centre (ALC) promoting Arabic proficiency among the UAE community, while supporting the growth of the Arabic publishing industry through key projects like Kalima and Isdarat. ALC’s 2023 goals to attract increased visitation to book fairs and festivals.

His Excellency Al Hosani said: “All of these plans contribute to our position as a key platform for culture and creativity, where thought leadership, cross-cultural exchange, and innovation thrive. Central to this, we are proud to continue the development of key museums for Abu Dhabi, such as Zayed National Museum , Natural History Museum Abu Dhabi and Al Ain Museum, while also hosting cultural events such as the upcoming Culture Summit Abu Dhabi later this year. In this sixth edition we will once again convene leaders from the field of arts, heritage, media, museums, public policy and technology – identifying ways in which culture can transform societies and communities worldwide.”

To support the target of more than 24 million visitors in 2023, the destination offering continues to grow, with the recent opening of many new attractions such as SeaWorld Yas Island , Abu Dhabi, Pixoul Gaming, Adrenark Adventure and Snow Abu Dhabi.

Experience Abu Dhabi, the destination brand of DCT Abu Dhabi, is activating the emirate as a year-round tourism destination that offers exciting, inspiring and restorative experiences that visitors can discover at their own pace. This includes showcasing Abu Dhabi’s living oasis of Al Ain, with authentic experience for regional visitors and culture-seekers.

DCT Abu Dhabi revealed details on 2022 visitor figures from the department’s upcoming Annual Report, underpinning how Abu Dhabi achieved 18 million visitors throughout the year – a 17 per cent increase in visitor numbers from the previous year. Cultural sites achieved a near-perfect 99 per cent visitor satisfaction score last year including the top three most-visited DCT Abu Dhabi venues: Louvre Abu Dhabi , Cultural Foundation and Qasr Al Hosn .

DCT Abu Dhabi organised key exhibitions and an impressive series of visual and performing arts programmes across its different museums and culture sites and welcomed more than 245,000 students to learn about Abu Dhabi’s cultural scene.

The department, fulfilling its mandate to increase awareness of Emirati heritage, inscribed two new Intangible Cultural Heritage elements into the UNESCO ICH lists, including Alheda’a, the ancient art of camel calling and the date palm, and continued to organise major cultural events and festivals.

DCT Abu Dhabi confirmed the growth of both leisure and MICE visitation, revealing that hotel occupancy rates for 2022 exceeded 70 per cent, surpassing the Middle East average. That included a 24 per cent increase in overnight hotel guests to 4.1 million, when compared with 2021, while the average length-of-stay per visitor was three nights, resulting in a significant 18 per cent year-on-year increase in revenue per available room, compared with 2022.

With a long-standing reputation as a global centre for business, Abu Dhabi's position as a premier destination for business events was reinforced as it welcomed 603,000 MICE visitors and hosted 1,210 MICE events in 2022, showcasing its world-leading venues, hotels and supporting facilities.

DCT Abu Dhabi continues to work closely with Miral , Etihad Airways , ADNEC and other MICE partners to attract even more meetings and incentive groups to the emirate, with Abu Dhabi recently named the top Middle East City for Association Meetings by the International Congress and Convention Association (ICCA).

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DEPARTMENT OF CULTURE AND TOURISM - ABU DHABI

A wealth of cultural heritage.

Through an extensive cultural programme including museum developments, temporary exhibitions and educational initiatives, the Department places this legacy in a global context, fosters cross-cultural understanding and promotes Abu Dhabi as a tourist destination. DCT Abu Dhabi is also responsible for protecting, conserving and managing archaeological and World Heritage sites, historic buildings, and cultural landscapes. These include the UNESCO World Heritage Site in Al Ain.  DCT Abu Dhabi’s mission and objectives are aligned with the Abu Dhabi Plan, the emirate’s overarching growth and development strategy. This includes continuing to build Abu Dhabi as a thriving cultural centre that engages residents and tourists by preserving and presenting the United Arab Emirates’ rich cultural heritage and bringing the best of museums expertise, visual and performing arts programmes to the region. DCT Abu Dhabi’s activities range from preserving the past – both recent and ancient – to shaping the emirate’s cultural future, and from expanding and enriching cultural tourism offerings to positioning Abu Dhabi as an inspiring destination for visitors from around the world.  In building an understanding of Abu Dhabi’s history, DCT Abu Dhabi provides a deeper understanding of the country’s heritage that links people to their land and roots and provides a foundation to shape the future.  Through Abu Dhabi’s archaeological sites, historic buildings, community centres, libraries and museums, DCT Abu Dhabi helps to narrate the story of the UAE’s cultural heritage and cultural scene while supporting community engagement and cultural dialogue.  DCT Abu Dhabi maintains an ongoing programme of excavations and research that is uncovering findings that stretch humankind’s knowledge of the region, of the people who inhabited it millions of years ago, and of its role in maritime trade and commerce. Abu Dhabi’s museums provide a home and place to interpret these historic and pre-historic findings. They help to expand art collections, provides a platform to develop cultural heritage and tourism, and supports the transfer of knowledge and professional development. The National Library, through the establishment of regional, community, children’s and mobile libraries, contributes to community engagement. It also is the UAE’s largest knowledge repository and a vital resource for intellectuals, scholars and scientists. It acts as a publisher, translates the world's major literary works, and raises the profile of talented Emirati writers and researchers by publishing their books and academic works. DCT Abu Dhabi plays a key role in preserving and nurturing the UAE’s intangible heritage such as music, poetry, dance, spoken word and traditional handicrafts. Intrinsic to the UAE’s cultural identity, these practices are being recorded, researched and showcased to safeguard this important heritage and encourage its transmission across the generations.  At the same time as preserving the past, DCT Abu Dhabi acts as a cultural catalyst through its education and public engagement programme supporting and inspiring artistic and intellectual activity that responds to the present day and points the nation towards the future.  Through community centres and libraries that offer classes, art and heritage workshops, cultural activities and programmes for all ages and in diverse cultural mediums, including a variety of visual and performing arts, DCT Abu Dhabi helps create a vibrant cultural scene and an innovative public engagement programme.  Tangible and intangible heritage, visual and performing arts programmes and museums activities are all supported by interpretation and mediation tools designed to create awareness among different audiences, notably students and youth.

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The UAE has launched several initiatives to boost the travel and tourism sector. Read about the contribution of travel and tourism to the UAE's GDP.

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In 2022, the contribution of travel and tourism sector to the UAE's GDP was nearly AED 167 billion, which was equivalent to 9 per cent of the total GDP. In the same year, international tourists spent AED 117.6 billion in the UAE. The number of hotels in the UAE increased to 1,189 and hotel capacity reached 203,000 rooms.

In Abu Dhabi, the total number of visitors reached 18 million, with an overall visitor satisfaction rate of 80 per cent and a hotel occupancy rate of 70 per cent. (Source: Annual Report 2022 of the Department of Culture and Tourism – Abu Dhabi ).

During January to March 2023, Dubai received 4.67 million overnight visitors. Find more details on tourism performance reports of Dubai.

In 2022, the number of hotel guests in Sharjah reached 1.4 million, with 66 per cent occupancy rate, as per SCTDA Annual Report 2022 . Find performance reports, key performance indicators and hotel and guest information about the tourism sector in Sharjah.

In January 2021, the UAE Cabinet approved the formation of Emirates Tourism Council with an aim to strengthen the tourism portfolio. This would be done by drafting a tourism strategy in line with the nation’s aspirations and the UAE Centennial 2071 and integrating all relevant local authorities and departments.

The council will be responsible for:

  • suggesting and revising policies and legislations that will support the tourism sector and national tourism development plans
  • supporting the growth of tourism industries
  • attracting tourism investments
  • suggesting economic incentives to encourage the growth of the sector
  • establishing a comprehensive national tourism information database
  • supporting small and medium-sized enterprises (SME) involved in the tourism sector.

Members of Emirates Tourism Council include:

  • Department of Culture and Tourism - Abu Dhabi
  • Department of Tourism and Commerce Marketing - Dubai
  • Sharjah Commerce and Tourism Development Authority
  • Ajman Tourism Development Department
  • Department of Tourism and Archaeology Umm Al Quwain
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  • Fujairah Tourism and Antiquities Authority.

Read related news coverage on WAM .

In 2016, the direct contribution of the travel and tourism sector to the UAE’s GDP was AED 68.5 billion (USD 18.7 billion) which is equivalent to 5.2 per cent of the total GDP. It is forecast to rise by 5.1 per cent per annum from 2017 to 2027 to AED 116.1 billion (USD 31.6 billion) which would be equivalent to 5.4 per cent of the total GDP in 2027.

The total contribution of the travel and tourism sector to the UAE’s GDP was AED 159.1 billion (USD 43.3 billion) which is 12.1 per cent of GDP. It is forecast to rise by 4.9 per cent per annum to AED 264.5 billion (USD 72 billion) which would be 12.4 per cent of GDP in 2027.

The travel and tourism sector directly supported 317,500 jobs in the UAE which is 5.4 per cent of total employment. This is expected to rise by 2.4 per cent per annum to 410,000 jobs which would be 5.9 per cent of total employment in 2027.

The total contribution of travel and tourism sector to employment, including jobs indirectly supported by the industry was 10.4 per cent of total employment which was 617,500 jobs. This is expected to rise by 2 per cent per annum to 770,000 jobs in 2027 which would be 11.1 per cent of total jobs.

Investment in the travel and tourism sector was AED 26.2 billion (USD 7.1 billion) which amounted to 7 per cent of the total investments made. It is forecast to rise by 11 per cent per annum over the next 10 years to AED 74.5 billion (USD 20.3 billion) in 2027 which would be 11.2 per cent of the total investments.

Source:  World Travel and Tourism Council

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Performance Indicators

The contribution of the travel and tourism sector to the uae’s gdp.

In 2022 , the contribution of the travel and tourism sector to the UAE’s GDP was nearly AED 167 billion which is equivalent to 9% of the total GDP. In 2022, the total spending of international tourists amounted to AED 117.6 billion. In 2022, the number of hotels in the UAE has increased to 1189, while the hotel capacity in the country reached 203,000 hotel rooms.

Contribution of Travel and tourism to the GDP in 2022

AED 167 billion

Tourism revenue in 2022

AED 38 billion

UAE hotel revenues in 2022

Hotel rooms in the UAE in 2022

Hotels in the UAE in 2022

AED 117.6 billion

Total tourism expenditures in 2022

Tourism Sector Indicators in 2020

Tourism sector indicators in 2022.

Travel and tourism contribution to the UAE’s GDP

Hotel occupancy rate in the UAE

25th Globally

in Travel & Tourism Development Index

25.2 Million

Guests in hotel establishments

Total Contribution of the Tourism Sector to the UAE’s GDP

Tourism sector performance in the uae, communication channels.

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Tourism & Culture From The Report: Abu Dhabi 2023 View in Online Reader

Abu Dhabi’s tourism industry witnessed substantial growth in the years leading up to the Covid-19 pandemic. The economy was insulated by government policies and relief packages during the crisis, with effective measures implemented to control the virus’s spread. Today, Abu Dhabi’s tourism operators are experiencing a resurgence in international visitors, marking a strong recovery for the sector.

Tourism and cultural activities remain central to Abu Dhabi’s economic diversification efforts, with various investment initiatives aimed at expanding the emirate’s range of leisure and cultural attractions. These endeavours, coupled with the sector’s capacity for job creation, have been largely successful to date.

Continued growth in tourist arrivals is expected as Abu Dhabi’s cosmopolitan image, along with substantial public and private investment, positions the emirate to capitalise on the increasing international recognition of the region’s cultural and leisure offerings. Abu Dhabi’s reputation as a welcoming, safe and diverse destination with robust international connectivity bodes well for future expansion.

This chapter contains interviews with Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism – Abu Dhabi; and Mohamed Abdalla Al Zaabi, Group CEO, Miral.

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Leisure oasis: the emirate is solidifying its reputation as a welcoming, safe and diverse destination, driving further expansion in the sector obg plus.

Abu Dhabi’s tourism industry underwent significant growth in the years preceding the Covid-19 pandemic. The emirate’s economy received a substantial degree of insulation through government policies and relief packages during the pandemic, while measures implemented to contain the spread of the virus were prompt and effective. Abu Dhabi’s tourism operators are now enjoying the return of international visitors, and the sector as a whole has rebounded well. Indeed, tourism and cultural activities…

Visitor attractions: Mohamed Khalifa Al Mubarak, Chairman, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), on efforts to develop new cultural projects in the emirate OBG plus

Interview:Mohamed Khalifa Al Mubarak What are some of the potential opportunities in the emirate’s meetings, incentives, conferences and exhibitions (MICE) market? MOHAMED KHALIFA AL MUBARAK: Abu Dhabi’s MICE segment is a central element in the emirate’s ambition to become a globally recognised destination for leisure and business travellers. The promotion of Abu Dhabi as a MICE destination has yielded substantial results over the past decade. In 2022 the emirate welcomed more than…

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In 2022 the Middle East witnessed the sharpest relative increase in international arrivals of any region in the world, solidifying its rebound from the disruption of the Covid-19 pandemic and further raising its profile as an increasingly attractive destination for inbound tourism. According to the UN World Tourism Organisation (UNWTO), in 2022 international arrivals in the Middle East recovered to 83% of the levels prior to the onset of the pandemic, outperforming all other regions. Road to Recovery Dubai…

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Interview:Mohamed Abdalla Al Zaabi In what ways is cooperation among local and international stakeholders helping to enrich Abu Dhabi’s tourism and entertainment offerings? MOHAMED ABDALLA AL ZAABI: Abu Dhabi has a collaborative and supportive working environment involving all key national stakeholders – including Etihad Airways, Department of Tourism and Culture – Abu Dhabi, and Environment Agency – Abu Dhabi – working towards a unified goal of making the emirate successful. National…

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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. Following sharp declines in 2020, international tourism figures rebounded in 2021 to reach approximately 63% of pre-Covid-19 pandemic levels in 2022. Notably, in September of that year arrivals in the Middle East and the Caribbean surpassed 2019 levels by 3% and 1%, respectively. The recovery in travel demand is projected…

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Abu Dhabi’s $10 Billion Plan For Tourism

Josh Corder , Skift

April 5th, 2024 at 8:17 AM EDT

The capital of the UAE wants to supercharge its tourism sector.

Josh Corder

The capital of the United Arab Emirates has unveiled a new grand plan for tourism, with $10 billion worth of investment into the sector, almost 200,000 new jobs, and the promise of new streamlined visa processes.

Abu Dhabi serves as the administrative center of the UAE and holds most of the nation’s oil reserves. Nearby emirate Dubai is much better known for its tourism sector and brought in more than 17 million international visitors last year.

The Department of Culture and Tourism – Abu Dhabi’s Tourism Strategy 2030 has the following goals by the end of the decade:

  • Create 178,000 new tourism-related jobs.
  • Double international overnight visitors from 3.8 million in 2023 to 7.2 million.
  • Increase the number of hotel rooms from hotel room 34,000 in 2023 to 52,000.
  • Increase countrywide GDP contribution from $13.3 billion in 2023 to $24.5 billion.

How Will Abu Dhabi Achieve This?

As is the way in the Middle East, Abu Dhabi is throwing money at the situation. DCT – Abu Dhabi chairman Mohamed Al Mubarak estimates the capital will spend $10 billion between now and 2030 on new tourism infrastructure.

He told local newspaper The National : “[When it comes to] infrastructure, in terms of museums, theme parks and hospitality, [with] the private sector playing a significant role, we are hovering at over $10 billion of investment from now to 2030.”

The chairman said another $1 billion is to go to marketing efforts between now and 2030.

Beyond the massive investment, the department hasn’t laid out timelines for its 2030 plan. Rather, it shared 26 “key initiatives” it needs to focus on. These initiatives aren’t named but are grouped into four pillars:

Offerings and City Activation

Promotion and marketing, infrastructure and mobility, visa, licensing, and regulations.

The first pillar surrounds the building of additional cultural sites, theme parks, retails offerings and new hotel chains.

DCT – Abu Dhabi will also more than double its promotion and marketing efforts, expanding its international reach from 11 to 26 markets. It will also establish global partnerships with media outlets and well-known brands for collaborations.

The strategy’s infrastructure and mobility pillar will increase hotel room availability, including accessible and luxury options, glamping, and farm stays. This pillar also stipulates boosting airlift and the aviation sector.

In November 2023, Abu Dhabi’s new Terminal A opened.

Abu Dhabi International Airport’s Terminal A  brings a major increase in capacity for the emirate’s commercial aviation sector, more than doubling the current passenger capacity, with the new facilities being able to process up to 45 million travelers annually. 

At triple the size of the previous terminals, Terminal A will handle 79 planes simultaneously and 11,000 passengers per hour.

Lastly, both visitor experience and tourism business operations will be enhanced with new visa, licensing and regulation processes.

What Does Abu Dhabi Currently Have?

Abu Dhabi has built itself up as a cultural alternative to Dubai, investing heavily in museums and religious sites. It is home to its own Louvre museum (affiliated with the famed Paris institution); Sheikh Zayed Grand Mosque; and is building its own Guggenheim Museum as well.

The city is also big on sporting events, similar to Saudi Arabia’s recent focus on boxing, football and wrestling. Abu Dhabi has its own Formula 1 track which wraps around a five-star hotel operated by Marriott. It also has a Ferrari-themed amusement park and continuously hosts UFC events on Yas Island.

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Abu Dhabi aims to boost tourism's contribution to GDP to 12% by 2030, official says

Emirate's new midfield terminal will play critical role in promoting the destination, department of culture and tourism undersecretary says.

The Abu Dhabi skyline. The emirate is intensifying its promotion and marketing campaigns to attract 24 million visitors this year. Khushnum Bhandari / The National

The Abu Dhabi skyline. The emirate is intensifying its promotion and marketing campaigns to attract 24 million visitors this year. Khushnum Bhandari / The National

Deena Kamel author image

Abu Dhabi plans to increase the tourism sector's contribution to its gross domestic product to 12 per cent by 2030, up from 5 per cent this year, as the emirate continues to promote itself as a travel and culture destination.

The emirate's long-anticipated new Midfield terminal at Abu Dhabi International Airport will enable the city to tap into new source markets and provide the capacity to handle more international passenger traffic once it opens, Saood Al Hosani, undersecretary of the emirate's Department of Culture and Tourism, told The National on Thursday.

"The airport is going to play a critical role in, first of all, promoting the destination and giving accessibility to a large number of international visitors," he said.

"With [the airport's] expansion and growth strategy, this is going to open new markets for us to tap into."

Abu Dhabi is seeking to diversify non-oil sectors – as part of wider plans to reduce the economy's reliance on oil – with a focus on growing strategic industries including tourism, manufacturing, advanced technology and logistics.

The emirate is promoting Emirati heritage, cultural experiences, international theme parks, global sports events, corporate events and incentive travel.

In April, it launched a new fund aimed at further growing its meetings, incentives, conventions and exhibitions (Mice) industry.

The UAE capital is intensifying its promotion and marketing campaigns and is "on track" to meet its target of attracting 24 million visitors this year , up from 18 million last year, Mr Al Hosani said.

Abu Dhabi is running promotional campaigns to 44 markets currently, up from 22 markets previously, to spread awareness about the city's diverse tourism offerings, he said.

Kevin Hart practises Arabic to promote Yas Island

Kevin Hart practises Arabic to promote Yas Island

The top source markets for Abu Dhabi include China, India, the GCC, Egypt, Italy, France, Germany, US and the UK, the undersecretary said.

"We have expansion into a lot of markets in western Europe, but what's going to give us a huge difference is ... the expansion into the Chinese and Indian markets. These are where we are tapping into more and getting more market share in China and India," he said.

While China has reopened its borders to international travel, airlines are still slowly adding more capacity into that market.

Abu Dhabi is working with aviation stakeholders to make sure "that their ramp-up and growth strategies goes hand-in-hand with our targets", Mr Al Hosani said.

In March, Abu Dhabi's Etihad Airways and Asia's biggest carrier China Southern Airlines signed a preliminary pact to expand their flight codeshare agreement that will allow both partners to offer more destinations to their passengers.

Mr Al Hosani emphasised the importance of diversifying tourism source markets for sustainable growth, a key lesson learnt from the Covid-19 pandemic, he said.

Abu Dhabi, home to a branch of the Louvre museum and to Ferrari World theme park, also expects to register hotel occupancy rate of 72 per cent for this year, Mr Al Hosani said . This is up from 70 per cent occupancy in its hotels 2022.

To meet the forecast growth in tourism and hospitality sectors, DCT expects 20,000 to 25,000 jobs to be created in the industry by 2026, he said.

DCT-Abu Dhabi's 'Experience Abu Dhabi, Find Your Pace' tourism video

DCT Abu Dhabi's Experience Abu Dhabi, Find Your Pace tourism video

Coming out of the pandemic, Abu Dhabi will forge ahead with a "very ambitious plan, I'm not looking for one or two-digit growth, we're looking for a game-changing initiative that will give Abu Dhabi as a destination a competitive advantage," Mr Al Hosani said.

Abu Dhabi is growing the number of leisure and business events in its calendar to increase visitors' length of stay in the city and increase the economic multiplier-effect, the official said.

"We're going to continue to protect our identity, our heritage and our language, and focus on building a culture and creative industry that supports the quality of life and supports community development," he said.

"We will also continue to promote Abu Dhabi as a culture and tourism destination."

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How Microsoft tools have helped Abu Dhabi’s tourism authority during the Covid crisis

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The Department of Culture and Tourism – Abu Dhabi (DCT) embarked on its digital transformation journey before the pandemic, leaving it better prepared to adapt to the crisis

Gulf Business

Embarking on a digital transformation strategy is no longer optional – and the outbreak of the Covid-19 pandemic further accelerated the pace of adoption.

When the pandemic struck the UAE, the government immediately put in place strict measures to control the outbreak, such as closing offices and hotels. While the decision disrupted the operational patterns for many organisations, others, such as the Department of Culture and Tourism – Abu Dhabi (DCT), were well prepared from a technology perspective.

The DCT, which had partnered with Microsoft pre-crisis, set up a virtual crisis centre using  Surface Hub 2S  devices and  Microsoft Teams , the first of its kind within Abu Dhabi. The department also began managing the communication between stakeholders with virtual collaboration Microsoft 365 tools and Teams.

The DCT was also amongst the first government departments to go into  Microsoft datacentres based in the UAE, which helped it scale rapidly when the virus struck.

“The Microsoft ecosystem allowed us to respond both safely and quickly,” says Peter Jamieson, chief technology officer and director of Digital Transformation at DCT.

“We used Teams, Surface Hub 2S, and Surface Pro 7 to coordinate remotely and work with our key stakeholders. It sounds like a simple thing, but it’s incredibly powerful for us to collaborate when we can’t be together.”

Saeed Ali Obaid Al Fazari, acting executive director of Support Services adds: “DCT values the importance of innovation and technology to build scalable, flexible, secured, and sustained ecosystems and increase the efficiency of business operations.

“Using all these [Microsoft] products has enabled DCT to work more efficiently. Time in meetings is reduced. People are being productive. Customer experience is visible. We are really interested in giving the best experience for the customers as well our employees,” he states.

The digital transformation journey 

Charged with regulating, supporting, developing and marketing Abu Dhabi’s tourism industry through a range of activities as well as promoting and preserving the emirate’s heritage and culture, DCT is implementing a massive tourism strategy that seeks to welcome than 20 million visitors a year.

When Jamieson started the job at DCT, employees were working on desktops that were tethered to a datacentre and centrally managed. Aging equipment was running legacy editions of Windows, laptops were permanently docked, and employees worked in four different versions of customer relationship management (CRM) software. “We weren’t living up to our true capabilities for innovation and creativity,” he says.

He deployed Microsoft technologies as part of efforts to modernise and transform the way the entity works, including how it evaluates hotels, monitors standards, works with specialist partners, collects data, and analyses reports.

Less than a year into the launch of the project, a thorough workplace modernisation was underway with the rollout of Microsoft cloud technologies driven by Surface devices. About 1,500 users began working with  Microsoft Office 365 E5 , and an ongoing Teams deployment allowed for location-independent meetings that met stringent government requirements for security.

The systems are designed to detect threats early and respond, even before IT teams are notified. Microsoft security teams also constantly monitor systems. “With security, the toughest thing is giving people access to the right things,” says Jamieson. “With Microsoft 365, because I can send someone a link that is either time-locked or bound to their ID, I know the right person is opening that file. If I do make a mistake, I can recall the message with confidence.”

Looking ahead, the DCT is also investing in virtual reality, augmented reality, and AI to explore what the technologies can do for the department and Abu Dhabi. One example is reality headset  Microsoft HoloLens 2 which will help reimagine how museums can be experienced by schoolchildren.

The DCT has a bold vision to boost Abu Dhabi’s tourism sector, and is depending on digital to help turn that vision into reality.

“The DCT is automating complex, time-sensitive government operations, enhancing workflows, and improving our ability to anticipate and mitigate technical problems. All this translates into a more effective, efficient, and available organisation that better serves our internal customers, citizens, and visitors alike,” says Jamieson.

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Joby Partners with Abu Dhabi to Establish Electric Air Taxi Ecosystem

  • Multilateral agreement signed with three Abu Dhabi government departments identifies support for establishing and scaling Joby’s air taxi service in Abu Dhabi and beyond
  • Agreement covers the potential to develop a full air taxi ecosystem, including training, infrastructure development and flight operations, as well as a manufacturing presence in Abu Dhabi
  • Agreement unlocks opportunity for inter-emirate air taxi services

Joby Aviation, Inc. (NYSE:JOBY), a company developing all-electric aircraft for commercial passenger service, today announced it has signed a multilateral Memorandum of Understanding (MoU) with the Department of Municipalities and Transport - Abu Dhabi (DMT), the Abu Dhabi Department of Economic Development (DED) and the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) that lays the groundwork for Joby to establish and scale air taxi services in Abu Dhabi and beyond.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240425195449/en/

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Joby Founder and CEO JoeBen Bevirt signed a multilateral agreement with three Abu Dhabi government departments to establish an electric air taxi ecosystem in the UAE. (Photo: Business Wire)

The MoU, signed at the DRIFTx international thought-leadership and exhibition platform in Abu Dhabi, demonstrates the breadth of support available to Joby as part of their participation in the Smart and Autonomous Vehicles Industry (SAVI) cluster and builds on Joby’s existing commitments to the UAE, including the exclusive right to operate air taxi services in Dubai, which the company expects to start as early as next year. The agreement also unlocks the potential for inter-emirate air taxi services, for example between Abu Dhabi and Dubai.

His Excellency Mohamed Ali Al Shorafa, Chairman of DMT , commented on the agreement, saying: "Abu Dhabi aims to spearhead the advancement and implementation of the next era of advanced mobility solutions. Through the Emirate’s SAVI cluster and this visionary partnership with Joby, we are not only laying the foundation for cutting-edge air taxi services but also shaping the future of transportation; igniting a journey where the sky is no longer the limit, but the beginning of endless possibilities. We look forward to seeing their innovative aircraft take-off from the UAE capital, offering the world a glimpse, through Abu Dhabi, of what the future of mobility looks like.”

His Excellency Ahmed Jasim Al Zaabi, Chairman of ADDED , said: “The development of an advanced industrial and manufacturing base is a core driver of Abu Dhabi’s ‘economic diversification 2.0’ agenda as outlined by the Abu Dhabi Industrial Strategy (ADIS), which is strengthening the Emirate’s position as the region’s most competitive industrial hub by increasing access to financing, enhancing ease of doing business, and attracting foreign direct investment. Smart and autonomous vehicles in particular are experiencing rapid growth, buoyed by the launch of the SAVI cluster, which leverages Abu Dhabi’s world-class infrastructure to scale the operations of global companies. Joby’s expansion into Abu Dhabi is a testament to the success of this strategy.”

H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi , said: “The MoU aligns seamlessly with our Tourism Strategy 2030, which underscores our steadfast commitment to fostering sustainable growth and strategic development in the travel and tourism sector. As part of our focus on infrastructure and mobility, we are collaborating closely with both government and private sectors to harness smart city initiatives and sustainable technologies. Through the adoption of green transportation solutions, we aim to enhance the quality of experiences offered to both our community and visitors. The introduction of scale air taxi services marks a significant addition, enhancing accessibility to natural attractions, tourist hotspots, and architectural landmarks, thereby elevating overall visitor experiences.”

JoeBen Bevirt, founder and CEO, Joby Aviation , said: “Today’s agreement demonstrates the incredible momentum behind the adoption of clean flight across the UAE. We’re looking forward to delivering a fantastic experience for our future customers in Abu Dhabi and we’re excited to be unlocking the potential for zero-emissions flight between Abu Dhabi and Dubai. We’re grateful for the support and collaboration of our governmental partners and the entire ecosystem in Abu Dhabi and we remain deeply impressed by their commitment to building out a world-class aviation ecosystem in the Emirate.”

Joby’s aircraft, which is on display for the first time in Abu Dhabi at the DRIFTx event in Yas Marina, is designed to carry a pilot and four passengers at speeds of up to 200 miles per hour (321 km/h) with zero operating emissions and a remarkably low acoustic footprint. Its maximum range of 100 miles (161 km) would enable fast and clean air travel both within Abu Dhabi and across the wider UAE, with a journey from Abu Dhabi to Dubai taking around 30 minutes compared with around two hours by car during rush hour.

Joby has been working closely with the General Civil Aviation Authority (GCAA) of the UAE to define a path to support the region in becoming world leaders in the introduction of air taxis. The GCAA regulatory framework builds upon FAA standards with additional company testing and analysis alongside a high level of regulator oversight and an ongoing review process to ensure safety for early operations. Inter-emirate travel would require additional approval from the GCAA.

In November 2023, Joby’s aircraft became the first electric air taxi to fly in New York City, building on a number of recent successes including the launch of production at the Company’s initial manufacturing facility in California in June 2023 and the first ever delivery of an electric air taxi to the U.S. Department of Defense in September 2023. In February 2024, Joby confirmed it had completed the third of five stages required to receive type certification for its aircraft from the US Federal Aviation Administration. Joby is listed on the New York Stock Exchange and has raised more than $2 billion of funding to date, including investments from Toyota, Delta Air Lines, SK Telecom, Uber and Baillie Gifford.

Running from 25-26 April 2024 at Yas Marina Circuit, Abu Dhabi, DRIFTx is an international thought-leadership and exhibition platform dedicated to advancing the future of smart, autonomous, and sustainable mobility across air, land, and sea. Supported by the Abu Dhabi Investment Office (ADIO) and Abu Dhabi’s SAVI cluster, DRIFTx is a leading global event to showcase the latest in advanced urban mobility, driving discussions, collaboration, and innovation across the sector.

Media assets, including footage of Joby’s aircraft in flight and photos from the signing ceremony, are available here .

Joby Aviation, Inc. (NYSE:JOBY) is a California-based transportation company developing an all-electric, vertical take-off and landing air taxi which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. To learn more, visit www.jobyaviation.com .

Forward Looking Statements

This release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the development and performance of our aircraft, our regulatory outlook, progress and timing; our planned operations in Dubai and Abu Dhabi, including our expectation to start commercial passenger service as early as 2025, potential routes and our path to certification in the UAE; our business plan, objectives, goals and market opportunity; plans for, and potential benefits of, our strategic partnerships, including financial support, exclusivity and other expected benefits from our Memorandum of Understanding with Department of Municipalities and Transport - Abu Dhabi, the Abu Dhabi Department of Economic Development and the Department of Culture and Tourism - Abu Dhabi ; and our current expectations relating to our business, financial condition, results of operations, prospects, capital needs and growth of our operations. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. These statements may include words such as “anticipate”, “estimate”, “expect”, “project”, “plan”, “intend”, “believe”, “may”, “will”, “should”, “can have”, “likely” and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operating or financial performance or other events. All forward looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including: our ability to launch our aerial ridesharing service and the growth of the urban air mobility market generally; our ability to produce aircraft that meet our performance expectations in the volumes and on the timelines that we project, and our ability to launch our service; complexities related to obtaining certification and operating in foreign markets; the competitive environment in which we operate; our future capital needs; our ability to adequately protect and enforce our intellectual property rights; our ability to effectively respond to evolving regulations and standards relating to our aircraft; our reliance on third-party suppliers and service partners; uncertainties related to our estimates of the size of the market for our service and future revenue opportunities; and other important factors discussed in the section titled “Risk Factors” in our Annual Report on Form 10-K, filed with the Securities and Exchange Commission (the “SEC”) on February 27, 2024, and in future filings and other reports we file with or furnish to the SEC. Any such forward-looking statements represent management’s estimates and beliefs as of the date of this release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change.

About the Department of Municipalities and Transport (DMT)

Established in 2019, the Department of Municipalities and Transport – Abu Dhabi (DMT) was created by merging the Department of Urban Planning and Municipalities with the Department of Transport.

Our mandate is simple: devise, deliver, and develop services that enable the entire Abu Dhabi community to realise its full potential, as well as strengthen the Emirate’s reputation as world-class destination to live, work, and visit. Empowered by the values of good governance, we actively support the Abu Dhabi government's ambition to spearhead progressive urban planning and transportation that result in economic growth and transformative investments across the Emirate.

From infrastructure, facilities and transportation to pedestrian and cycling pathways, parks, schools, places of worship, and more, DMT strives to meet every resident's needs and enhance their overall quality of life.

We achieve this by providing efficient services across three regional municipalities - Abu Dhabi, Al Ain and Al Dhafra – in addition to overseeing the ongoing development of the Emirate’s land, air, and maritime transport networks.

Driven by innovation and sustainability, we aim to build smart cities, adapt to change, and sustain prosperity for future generations across the Emirate of Abu Dhabi.

www.dmt.gov.ae/en

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Joby Aviation Investors: [email protected]

Media: [email protected]

View source version on businesswire.com: https://www.businesswire.com/news/home/20240425195449/en/

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COMMENTS

  1. 2020 Annual Report

    These high-profile events are created and actioned in partnership with sponsors and industry stakeholders locally, regionally and internationally". HE Mohamed Khalifa Al Mubarak. Chairman. Department of Culture and Tourism - Abu Dhabi. 2020 Annual Report - VOL 1- CULTURE. 2020 Annual Report - VOL 2 - TOURISM. Last Modified - 17/02/2022.

  2. Hotel Performance Reports

    Hotel Performance Reports. We operate an online revenue and statistics system, in collaboration with all the emirate's hospitality establishments, where they can submit updated revenue and guest information. From the data collated, we are able to record, monitor and track Abu Dhabi's hotel performance using key indicators such as number of ...

  3. 2022 Annual Report

    HE Mohamed Khalifa Al Mubarak. Read the 2022 Annual Report. In 2022 we harnessed the power of culture, which showed us the pathway to resilience, recovery and revival. It was also a year where we embraced the transformative power of collaboration, bringing a new-found sense of energy, partnership and innovation.

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  5. DCT

    The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has outlined its roadmap for growth in 2023 following a strong 2022 performance, attributed to an innovative, resilient and integrated culture and tourism sector. Abu Dhabi's unique culture is central to plans to increase overall visitation to more than 24 million, from 18 million in 2022.

  6. Statistics Centre − Abu Dhabi (SCAD) is the official source of

    Desalinaed t Electricity GW/h)( (million mperI ial gallon) In 2013, the quantity of available electric power in the Emirate of Abu Dhabi was 51,964.8 GWH compared to 25,423.9 GWH in 2005, with an growth of 104.4%. The electricity consumption in 2013 reached 49,266.6 GWH at an growth rate of 93.8% for 2005.

  7. Department of Culture and Tourism

    DCT Abu Dhabi is also responsible for protecting, conserving and managing archaeological and World Heritage sites, historic buildings, and cultural landscapes. These include the UNESCO World Heritage Site in Al Ain. DCT Abu Dhabi's mission and objectives are aligned with the Abu Dhabi Plan, the emirate's overarching growth and development ...

  8. Travel and tourism

    In 2022, the contribution of travel and tourism sector to the UAE's GDP was nearly AED 167 billion, which was equivalent to 9 per cent of the total GDP. In the same year, international tourists spent AED 117.6 billion in the UAE. The number of hotels in the UAE increased to 1,189 and hotel capacity reached 203,000 rooms.

  9. Abu Dhabi Tourism Overview & Statistics

    The Cosmopolitan Tourist Destination. According to the Department of Culture and Tourism, Abu Dhabi, the number of international visitors to the Emirate in 2019 was around 11.35 million. This was a huge 10.5% increase over 2018. The capital city has more than 168 hotel establishments offering 26000+ rooms.

  10. Tourism Indicators

    In 2022 , the contribution of the travel and tourism sector to the UAE's GDP was nearly AED 167 billion which is equivalent to 9% of the total GDP. In 2022, the total spending of international tourists amounted to AED 117.6 billion. In 2022, the number of hotels in the UAE has increased to 1189, while the hotel capacity in the country reached ...

  11. Department of Culture and Tourism

    What we do. Through our three key sectors: Tourism, Culture and National Library, we work extensively to regulate, support, develop and market Abu Dhabi's tourism industry through a range of activities aimed at promoting and preserving the emirate's distinctive heritage and culture.

  12. Abu Dhabi's Ambitious 2023 Roadmap Focuses on Culture to Boost Tourism

    Learn More. The Department of Culture and Tourism — Abu Dhabi has announced its growth roadmap for 2023, aiming to promote and advance the culture and tourism sectors in Abu Dhabi. The emirate ...

  13. How Abu Dhabi is establishing itself as a tourism destination

    Abu Dhabi's tourism industry underwent significant growth in the years preceding the Covid-19 pandemic. The emirate's economy received a substantial degree of insulation through government policies and relief packages during the pandemic, while measures implemented to contain the spread of the virus were prompt and effective. Abu Dhabi's tourism operators are now enjoying the return

  14. Abu Dhabi Tourism Authority

    Abu Dhabi Tourism Authority ( ADTA) was a statutory body in the United Arab Emirates established in 2004 under the Government of Abu Dhabi 's economic diversification strategy. [1] The authority had wide-ranging responsibilities for the promotion and development of the emirate 's tourism industry [2] and international positioning as a ...

  15. Tourism & Culture, from The Report: UAE: Abu Dhabi 2023

    Tourism & CultureFrom The Report: Abu Dhabi 2023View in Online Reader. Tourism & Culture. Abu Dhabi's tourism industry witnessed substantial growth in the years leading up to the Covid-19 pandemic. The economy was insulated by government policies and relief packages during the crisis, with effective measures implemented to control the virus ...

  16. Abu Dhabi's $10 Billion Plan For Tourism

    DCT - Abu Dhabi chairman Mohamed Al Mubarak estimates the capital will spend $10 billion between now and 2030 on new tourism infrastructure. He told local newspaper The National: " [When it ...

  17. Department of Culture and Tourism

    The Strategy aims to attract over 39 million visitors by 2030 & tourism sector to contribute AED 90 billion to UAE GDP . Tourism Strategy 2030 will create 178,000 new jobs, increase hotel room ...

  18. Strategy

    Strategy. Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is dedicated towards achieving its vision and mission statements, which are guided by The Abu Dhabi Economic Vision 2030. Abu Dhabi is an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious ...

  19. Abu Dhabi Data

    Abu Dhabi Digital Authority-2023. Embrace the unlimited potential of a Data-Driven Abu Dhabi. ... Create, manage, and combine domain-level data models, to establish a holistic view of all data across the Abu Dhabi Government. Metadata Inventory. Empowering entities to govern and maintain their data assets in a curated catalogue, driving ...

  20. Abu Dhabi aims to boost tourism's contribution to GDP to 12% by 2030

    Abu Dhabi plans to increase the tourism sector's contribution to its gross domestic product to 12 per cent by 2030, up from 5 per cent this year, as the emirate continues to promote itself as a travel and culture destination.. The emirate's long-anticipated new Midfield terminal at Abu Dhabi International Airport will enable the city to tap into new source markets and provide the capacity to ...

  21. How Microsoft tools have helped Abu Dhabi's tourism authority during

    The DCT, which had partnered with Microsoft pre-crisis, set up a virtual crisis centre using Surface Hub 2S devices and Microsoft Teams, the first of its kind within Abu Dhabi.The department also ...

  22. 2019 Annual Report

    2019 Annual Report. We can proudly look back on 2019 as a year in which Abu Dhabi confirmed itself to be a world-leading cultural city. The depth and diversity of all our cultural endeavours have been inspirational and have continued to anchor our city in its heritage while nurturing creativity and building capacity of the culture sector. 2019 ...

  23. New partnership announced to drive eVTOL development in UAE

    The Abu Dhabi Investment Office (ADIO) and Multi Level Group (MLG), the leading fintech group in the Mena region, announced their partnership to drive eVTOL ... constructed in line with the latest industry standards and regulations set by the UAE's General Civil Aviation Authority (GCAA), offers a glimpse into Abu Dhabi's strategy to ...

  24. Joby Partners with Abu Dhabi to Establish Electric Air ...

    H.E. Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: "The MoU aligns seamlessly with our Tourism Strategy 2030, which underscores our steadfast commitment to fostering sustainable ...

  25. Abu Dhabi Tourism & Culture Authority Refreshes Corporate Identity

    30 Oct, 2016 Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has launched a refreshed corporate identity to better reflect its diverse mandate and re-energised approach to staying relevant in changing times and marketplaces, and lead the Emirate to deliver a distinctive experience for visitors and the community aligned with Abu Dhabi's 2030 vision.