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The bihu festival.

Bihu in Assam is as vibrant and joyous like that of Durga Puja in Kolkata. Dressed in their new attires, they pray for their well-being

The cuisine of Assam is synonymous to that of healthy food. Cuisine of Assam is basically a blend of many exotic herbs

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• The scheme will upgrade the existing tourist infrastructure of the Tea Garden.
• The scheme will encourage private tea companies to promote tea tourism in the State.
• The scheme will help to develop modern amenities to attract tourists from all over the world.
• The scheme will help to develop coordination amongst the tea stakeholders including state tourist operators for flourishing tea –tourism.

The scheme will promote tea tourism promotional activities such as plucking tealeaves, going on nature walks, trekking and rafting, and even play of golf, etc.

• Focusing cultural and socio-economic scenario of the Tea Tribes of Assam worldwide for tourist attraction.
• Local traditions like food, attire, and handicrafts will be promoted.
• Private Tea Garden companies’ Garden owners can apply.
• If the tea garden is on a lease, then, the leaseholder can also apply subject to the lease period in hand being a minimum of 15 years from the date of application.
• Tea Garden company/Garden owner/ lease holder must be willing to undertake a tea tourism scheme.
• Tea Gardens which are iconic/heritage will be preferred.
• The ideal size of the tea garden should be 50 hectares and above. In the case of the hill district, the ideal size may be reduced to 25 hectares.
• Tea Gardens must be free from all kinds of disputes, free from encroachment, and industrial pollution.
• Tea Gardens situated nearest to the reserved forest, wildlife sanctuaries, and National Parks as well as other existing major tourist destinations/circuits, will be preferred.
• Tea gardens which have many more existing tourist infrastructures, especially iconic bungalows, golf courts, etc. shall be preferred.

Assistance will be given only for the renovation of iconic bungalows and newly created tourism infrastructures.

• For employment purposes in tea tourism-related activities dependent on Tea Garden, workers will be given preference.
• Voter, PAN & Aadhar card: Identity documents of the applicant
• Roadmap: A sketch or snapshot of Google Maps, showing the way to the location from the nearest prominent place or from the main road.
• No objection certificate from circle officer/DC.
• Police Verification Report of the applicant.
• Tourist place photos: proximate tourist attractions/place of interest photographs
• Demand Draft of ₹ 5000/- (Non-Refundable) with the Form in favour of Managing Director, Assam Tourism Development Corporation Ltd., Guwahati.
• Proper Land documents of the tea garden. (certified copy of deed/land document (patta/namjari))
• Lease agreement in case of tea garden on lease.
• Copy the Site plan etc. of the tea garden.
• Site photographs: the desired location for photographs
• Passport Photos: 1 copy self-attached photograph stick on the form and two other photographs self-attached along with Form No. on the back side to be pinned with form.
• Photocopy of the form: need two sets of forms (1 set original + 1 set photocopy).
• Envelope: 1 no. self-addressed envelope.
• A self-contained proposal on Tea tourism clearly indicates the work to be done for making the tea garden a tea tourism spot so that all the recreational infrastructures are highlighted.
• Undertaking pertaining to compliance with all the norms and/or provisions of the implementing Guidelines.
• Balance sheets of the tea garden for the last five years to be duly certified by the CA.
• Financial soundness certificate.

What is the scope of this scheme?

The scheme aims to provide an overall experience for tourists in the midst of a tea garden or state, with an accommodation facility in an iconic bungalow with modern amenities. The scope of the scheme will include trekking in the natural beauty of a lush tea garden, undertaking a tea-testing session, visiting a modern tea factory and even trying one’s hand at plucking tea leaves, etc.

What kind of activities will be promoted under this scheme?

Does this scheme focus on the Tea tribes of Assam?

Yes, this scheme is focusing on the cultural and socio-economic scenario of the Tea Tribes of Assam worldwide for tourist attraction.

Does this scheme develop coordination amongst the tea stakeholders & state tourist operators?

Yes, the scheme will help to develop coordination amongst the tea stakeholders including state tourist operators for flourishing tea –tourism.

Who is eligible for the scheme?

A Private Tea Garden companies’ Garden owner can apply under this scheme.

Can a holder of tea garden on lease is eligible under this scheme?

Yes, if the tea garden is on a lease, then, the leaseholder can also apply subject to the lease period in hand being a minimum of 15 years from the date of application. Further, the Tea Garden company/Garden owner/ lease holder must be willing to undertake a tea tourism scheme.

Will any preference be given to the Tea Garden under the scheme?

Tea Gardens which are iconic/heritage, situated nearest to the reserved forest, wildlife sanctuaries, and National Parks as well as other existing major tourist destinations/circuits, will be preferred.

Would employment purpose-related activities in tea tourism be given preference under this scheme?

Yes, for employment purposes in tea tourism-related activities dependent on Tea Garden workers will be given preference.

What is the purpose of giving financial assistance under the scheme?

How can I know about the opening of the application form?

Assam Tourism Development Corporation Ltd. will give wide publicity through open advertisements in daily newspapers, electronic media, etc. as per the norms. The applicant must check on a regular basis these sources of information.

Who are the members of the State Level Committee (SLC) for selection of Tea Gardens?

The SLC shall be constituted with the following members: (a) Senior most Secretary, Chairman (b) Any Secretary of Tourism Department, Member (c) Secretary, Industries, Member (d) Director, Tourism, Member (e) Managing Director, ATDC, Guwahati, Member Secretary

Will any physical inspection be conducted before finalizing the name of a beneficiary?

A physical inspection of the shortlisted gardens to verify their feasibility will be conducted by Assam Tourism Development Corporation (ATDC) before final selection.

Who will approve the list of eligible tea gardens?

After scrutiny and physical inspection, the list of eligible tea gardens will be approved by the SLC for further implementation of the scheme.

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• Assam Tourism Policy 2022: State aims to drive sustainable development through tourism

The policy was prepared after extensive consultations with the world bank and at every stage of its preparation, the view of the stakeholders and industry experts has been given due weightage.

• ETGovernment
• Updated On Nov 22, 2022 at 12:57 PM IST

• Published On Nov 22, 2022 at 12:57 PM IST

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• Assam attracts 10 mn domestic tourists in 2022, to focus on homestays, river tourism

In an exclusive conversation with ETTravelWorld, Kumar Padmapani Bora, Secretary, Tourism and MD of Assam Tourism Development Corporation spoke at length about about the upcoming hospitality projects, plans to renew Mahabaahu and the riverine circuit. The homestay policy and significant private sector initiatives on the cards are also expected to increase the region’s appeal.

• Gagneet Kaur ,
• ETTravelWorld
• Updated On Apr 24, 2023 at 10:27 AM IST

Assam minister does recce of tourism project sites

Assam urban affairs minister Ashok Singhal took stock of the progress of renovation of the Old SP Bungalow site situated on the banks of the river Brahmaputra at Panbazar and inspected the ongoing work for revamping Nehru Park, Panbazar and Botanical Garden at Fancy Bazar. These are are being developed as grand tourist attractions in the city.

• By Gagneet Kaur ,
• Published On Apr 24, 2023 at 10:27 AM IST

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Tourism Development: Strategies And Challenges For Assam’s Growing Industry

The tourism industry is incredibly diverse, encompassing a wide range of elements, from small-scale businesses like barbers and laundries to luxurious five or six-star hotels. This versatility has made tourism a highly sought-after sector in countries around the world. Notably, even small nations have harnessed the potential of tourism to bolster their economies. Some of these smaller countries have managed to thrive in the tourism industry while preserving their valuable resources. They’ve achieved this by leveraging their rich cultural heritage and the collective strength of their ethnic communities, emphasizing tourism as a form of social service, blending art and commerce, and valuing their ethnic heritage. Countries like Bhutan, Nepal, and Thailand, situated near India, stand out as prime examples of how tourism, with a focus on social and ethnic assets, has propelled them to significant economic progress.

By: Dipak Kurmi

In today’s global landscape, virtually every country is actively vying to bolster its economic prowess through the promotion of tourism. Advanced nations have long recognized tourism as a potent instrument for economic advancement. Tourism serves as a catalyst for multifaceted progress, encompassing the preservation of arts and culture, environmental conservation, job creation for self-sufficiency, global resource promotion, infrastructure development, investment stimulation, and improved connectivity. This sector plays a pivotal role in not only boosting a country’s economic standing but also in fostering cultural heritage and safeguarding the environment while simultaneously generating employment opportunities and expanding international outreach.

While the organized history of the tourism sector in Assam is relatively recent, the region has been drawing tourists for centuries. Notably, during the six centuries of Ahom rule and two centuries of British colonial influence, Assam saw its fair share of visitors. Going even further back to the 7 th century AD, the Chinese traveler Hiuen Tsang explored Assam during the reign of Kumara Bhaskarvarma. However, it’s important to recognize that the appeal of Assam to tourists cannot be summarized with such a simple analysis. The state has been a magnet for travelers throughout history, thanks to its natural beauty, diverse geography, cultural diversity, and a wealth of historical treasures from the era of kings and maharajas. Looking at the history of tourist arrivals up to the early 21st century, it becomes evident that Assam boasts a multitude of attractions. Beyond its breathtaking landscapes of rivers, mountains, and streams, the region offers both visible and hidden natural wonders, as well as cultural and societal creations that continue to enthrall visitors from near and far.

The tourism industry holds the potential to become a unique and vital resource for Assam’s economic development in the near future. However, it is evident that the Assam government has yet to tap into various artificial resources that could attract tourists. At present, tourism is not accorded the status of a major income-generating industry in Assam, but it’s increasingly clear that such recognition is overdue. Unfortunately, there is a noticeable dearth of research and discussions regarding how the tourism sector could play a pivotal role in bolstering Assam’s economy. This lack of in-depth analysis has left many unaware of the numerous benefits that the tourism industry can bring, such as fostering societal unity and providing an economic boost to propel the state forward. In these circumstances, some may shift the blame to the prevailing poverty among the majority of the population. However, it is worth noting that tourism has proven capable of helping many countries combat poverty, as the industry has opened up opportunities for the less fortunate.

The foremost challenge facing the tourism industry in Assam is effective marketing. To promote the rich tourism resources of Assam, various media channels, social platforms, and websites can be employed to reach audiences across different countries. However, the backbone of tourism development lies in a well-established transportation and communication system. Destinations lacking proper road infrastructure and transportation facilities tend to struggle in attracting tourists. Furthermore, there is a dearth of knowledgeable guides who can provide insights into Assam’s key attractions. Additionally, the absence of dedicated department blogs for effective publicity is noticeable. To foster a more positive perception among tourists and contribute to shaping a safer global future, steps must be taken to influence attitudes and encourage responsible tourism practices.

The development of the tourism industry is not solely the responsibility of the tourism department; it requires the collective efforts of all departments. To enhance the quality of tourism in a country, various measures must be taken. While the tourism department can focus on beautifying tourist areas and facilitating their development, it is equally crucial that other departments maintain the roads leading to these destinations. Neglected road infrastructure can leave a negative impression on tourists. Additionally, maintaining cleanliness in towns and villages falls under the purview of municipal and panchayat authorities. Their actions directly impact tourists’ perceptions. The growth of the tourism industry encompasses a wide range of services, from barbers, laundries, and tailors to drivers, hotels, restaurants, shops, banks, insurance, and the overall ambiance of the local community. It’s a collaborative effort that cannot be shouldered by the tourism department alone. For the tourism industry to thrive, every department must work in harmony towards its development.

The growth of the tourism industry doesn’t hinge solely on the presence of five-star hotels; it requires a more diverse approach to cater to varying tourist preferences. Not all travelers seek the amenities of luxury hotels; some are drawn to spending nights amidst nature or opting for simpler accommodations to better appreciate natural beauty. There are tourists who relish rural experiences, immersing themselves in village life, agriculture, education, and cultural heritage. Addressing these nuanced aspects is essential for tourism development. While regulations can’t dictate the behavior of small hotel and restaurant owners or guide the decor of shops that cater to hungry tourists, the psychological aspects are equally critical in the tourism sector. Without a shift in the mindset of those directly or indirectly involved in the industry, even with beautiful tourist destinations, achieving the right objectives becomes challenging.

The mindset of the local drivers in a region plays a crucial role in fostering the growth of the tourism industry. They should recognize that tourism and tourists are vital for their own livelihoods, with tourists serving as their primary source of income. Unless drivers, whether they operate cars or rickshaws, perceive tourism as the linchpin for their future sustenance, the development of the tourism sector, no matter how robust, will fall short of its objectives. It’s imperative that everyone prioritizes how to cater to and satisfy tourists. Unfortunately, it often appears that a significant portion of our society is more focused on exploiting tourists rather than upholding the reputation of the tourism system, the country, the state, and the local community.

The advancement of the tourism sector requires a collective effort aimed at promoting tourism across all aspects. Specifically, the tourism department plays a pivotal role in shaping a comprehensive plan for tourism development. Success in the tourism industry hinges on the formulation and effective execution of a multifaceted, people-centric strategy that encompasses all regions within a state. Only by crafting and implementing such a well-rounded scheme can the tourism sector truly thrive.

Fostering cooperation among all stakeholders is the most crucial step towards developing the tourism sector in a state like Assam. To achieve this, it is essential to raise awareness among the public, and higher education institutions can play a pivotal role in this endeavor. Colleges and universities possess the potential to effectively create awareness among the populace, thereby promoting Assam’s tourism industry. However, the onus of driving this initiative lies with the tourism department itself. Notably, higher education institutions in Assam can contribute to tourism sector awareness without incurring additional costs, as many of them are eager to participate in such efforts. Several colleges and universities have already taken steps in this direction, and recognizing and honoring the best-performing institutions in these awareness campaigns can further motivate and inspire them to continue their valuable awareness initiatives.

The primary imperative for tourism development in Assam likely revolves around data collection. This entails gathering essential information on various aspects of tourism, such as the number of tourists who visited specific destinations, their countries of origin, and their feedback on these places. Furthermore, it’s crucial to understand which districts attracted how many tourists from different countries and the reasons behind their choice of those particular districts. Delving into the motivations of tourists, including why they sought experiences in specific areas, is equally vital. This comprehensive data acquisition will serve as the foundation for informed decisions and strategies to enhance tourism in Assam.

To facilitate the comprehensive evaluation of the tourist experience and address any shortcomings, the government should compile an annual report based on pertinent data. This report should serve as a basis for in-depth analysis by relevant government departments to determine whether tourists are receiving the satisfaction they seek and to identify any areas where expectations are not being met, as indicated by tourist feedback. Establishing data collection centers at Assam’s airports is essential, and extending such facilities to every district is equally important. Additionally, each district should have a designated Director of Tourism or Tourism Officer to decentralize decision-making and empower every district to become a tourism hub. Just as there are officers for agriculture, transport, and forests, the appointment of a Tourism Officer in each district is crucial for the holistic development of the tourism sector. This decentralized approach will play a pivotal role in ensuring the proper growth of tourism in Assam.

To effectively organize and fortify the tourism sector in Assam, it is imperative to appoint Sub-Division Tourism Officers or Chakra Tourism Officers at the sub-division and district levels. The establishment of offices in every district, sub-division, and chakra is an essential step for the advancement of tourism, and this cannot be overlooked. Despite the existence of the Tourism Department for several decades, decentralization has not been fully realized. The department remains centralized in its operations. Similarly, despite the presence of the Tourism Development Corporation, the holistic growth of the tourism industry in Assam has been hindered by the absence of decentralized authority and decision-making power. To propel the tourism sector forward, embracing decentralization and empowering officers at various administrative levels is imperative. (The writer can be reached at [email protected])

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Assam Tourism Development Corporation Empowers Communities with Amar Alohi Homestay Scheme

Exploring the beauty of Assam, enchanting landscapes and rich culture

The Assam Tourism Development Corporation Limited (ATDC) has embarked on a remarkable journey towards promoting community-based tourism through its innovative Amar Alohi Rural Home-Stay 2022-23 Scheme. This visionary initiative aims to empower local communities, foster sustainable development, and enrich the tourism experience in the mesmerizing state of Assam, India.

Empowering Communities Through Tourism

The Amar Alohi scheme, spearheaded by the Tourism Department of the Government of Assam, is a testament to the commitment to inclusive growth and sustainable development. By promoting homestay facilities, the scheme not only creates self-employment opportunities but also preserves and celebrates the rich cultural heritage of Assam.

Distribution Ceremony Highlights

The distribution ceremony of sanction letters for the Amar Alohi Rural Home-Stay 2022-23 Scheme was a momentous occasion, graced by the presence of the Honourable Tourism Minister of Assam, Jayanta Malla Baruah . Held at the ATDC office in Guwahati, the event symbolized the Government’s unwavering support for community-based tourism initiatives.

Clusters Awarded Sanction Letters

Five clusters across Assam were awarded sanction letters under the Amar Alohi scheme, marking a significant milestone in the promotion of grassroots tourism development. These clusters include:

• Dima Hasao Adventure Association (Dima Hasao)
• Umswai Valley Green & Clean Protection Committee (West Karbi Anglong)
• Dichang Welfare Foundation/Siupaatphaa Social Foundation (Charaideo)
• Dihing Patkai SHG (Dibrugarh)
• Chiram Social Foundation Deori Community (Majuli)

Transformative Impact on Local Communities

Speaking at the event, Honourable Jayanta Mallabaruah emphasized the transformative impact of the scheme on local communities. The Amar Alohi scheme not only generates economic opportunities but also fosters a sense of pride and ownership among the residents, thereby contributing to the overall socio-economic development of the region.

Key Features and Benefits

Capital subsidy.

Beneficiaries of the Amar Alohi Rural Home-Stay Scheme stand to gain substantially from a capital subsidy covering 90% of the total project cost, up to a maximum of 1 crore. This financial assistance is aimed at facilitating the construction of new homestay units, thereby enhancing local infrastructure and tourism facilities.

Promotional Subsidy

In addition to capital subsidies, the scheme offers a promotional subsidy covering 50% of the total promotional cost incurred by the community-based tourism organization, up to a maximum of 2.5 lakh per year for 5 years. This support aims to bolster the visibility and marketing efforts of the homestay units, attracting a steady influx of tourists and boosting local economies.

Operational Subsidy

To incentivize operational excellence, the Amar Alohi scheme provides an operational subsidy of up to Rs. 2.5 lakh per year to groups that achieve a minimum of 100 paid room nights by guests annually, for 5 years. This performance-based incentive encourages the efficient management and successful operation of the homestay units, ensuring a memorable experience for tourists.

Compliance and Monitoring

The issuance of sanction letters is subject to compliance with the terms and conditions of the scheme, including the execution of an agreement with ATDC. This agreement, valid for seven years, encompasses provisions for unit usage, maintenance of standards, and participation in training programs.

The Amar Alohi Rural Home-Stay Scheme is a testament to Assam’s commitment to sustainable tourism and community empowerment. By fostering partnerships between government agencies, local communities, and tourists, the scheme paves the way for inclusive growth and socio-economic development.

Assam Tourism Development Corporation Ltd remains steadfast in its mission to promote sustainable tourism and empower local communities in Assam, ensuring a brighter, more prosperous future for all.

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ASSAM TOURISM POLICY 2022

Assam Tourism Policy 2022 | Special Tourism Zones (STZ) | Tea Tourism of Assam

With an aim to make Assam a tourist hub of India and world, the Assam Cabinet on 28th July, 2022 has approved the Assam Tourism Policy 2022. 

This blog post will bring you a detailed analysis of Assam Tourism Policy 2022. It will highlight the objective and key features of this policy.  This post also will discuss Special Tourism Zones (STZ) which will be created under this policy to boost different tourism of Assam.

WHAT IS ASSAM TOURISM POLICY 2022?

Assam is one of the most beautiful and attractive regions of India. Assam has so much to offer to tourists from natural beauty, wildlife, beautiful culture, tea and the mighty Brahmaputra.

Assam is a nationally and internationally all season tourist destination for its unique wildlife, bio-diversity and unexploited wonderland.

Assam Tourism Policy 2022 aims to develop adequate infrastructure and improve infrastructure at various tourist destinations of Assam. Along this, it also aims to take into consideration the ecological and cultural sensitivities of Assam

ASSAM TOURISM POLICY

Before Assam Tourism Policy 2022, there have been 2 Tourism policies of Assam. So, in total there as 3 Assam Tourism Policy as of now. They are listed below.

• Assam Tourism Policy 2008
• Assam Tourism Policy 2017
• Assam Tourism Policy 2022

The first Assam Tourism policy was announced in 2008. The main emphasis of Assam Tourism Policy 2008 was given to Public Private Partnership (PPP) in Assam Tourism industry. This drastically increased the number of tourist coming to Assam.

The second tourism policy of Assam came into existence in 2017. This policy aimed to create a policy framework to move Assam tourism into a major economic sector and increase the inflow of tourist to Assam 2 to 3 times.

The 3rd Tourism policy of Assam i.e Assam Tourism Policy 2022 was approved by Assam Cabinet on 28th July 2022.  This policy aims to develop and improve the infrastructure of various tourist destinations of Assam.

Tourism is a major contributor to the economic growth of any region. It has a great capacity to create large scale employment. Moreover, Assam tourism will be a significant contributor to the sustainable development of Assam.

OBJECTIVES OF ASSAM TOURISM POLICY 2022

The Assam Tourism Policy 2022 main objectives are listed below.

• Develop Infrastructure at various tourist places of Assam
• Improve or Upgrade Infrastructure of various tourist places of Assam
• Development of connection tourist circuits
• Development of Tourism of Assam in consideration to the ecological and cultural sensitivities of Assam.

KEY FEATURES OF ASSAM TOURISM POLICY 2022

The main key features of Assam Tourism Policy 2022 are given below.

• Engagement of local peoples of various tourist places of Assam directly or indirectly
• Support for the development of Home Stay Scheme or Amar Alohi Schemes among the local communities of the tourist place of Assam
• Coordination between Tourism and Transport sector will be focused under this policy
• Special Tourism Zones (STZ)  will be created under this policy.
• Private Sector Investment in tourism will be promoted .

COMMUNITY INVOLVEMENT IN TOURISM

Involving local communities is the way to make tourism a success in Assam. Tourism development at any tourist destination should at first benefit the local community.

The local communities can be involved to keep the general ambience around the tourist places sound and safe.They can be involved in the following task.

• Cleanliness & hygiene of he tourist places
• Maintenance of Tourist Places
• Waste management
• Monitoring of pay and use toilets
• Safety and security of tourists

LOCAL TRANSPORT IMPROVEMENT

Transport from airport, railway stations, bus stations or any other point upto the tourist place of Assam is the most crucial factor from tourist point of view.  Safe, secure and reliable Transport Services are very important.

Under this policy, transport services to the places which are difficult to plcaes like riverine island, hillocks and hills will be provided. Services could be river taxis, helicopters, hovercrafts, ropeways, etc. will be created in PPP mode.

SPECIAL TOURISM ZONES (STZ)

Under Assam Tourism Policy 2022 , Special Tourism Zones (STZ) will be created. These Special Tourism Zones will be created in such places or zones that promote the following type of Tourism in Assam.

• Tea Tourism Of Assam
• Wildlife Tourism Of Assam
• Golf Tourism
• Medical & Wellness Tourism Of Assam
• Spiritual Tourism
• Ethnic Tourism
• River Tourism
• Transit Tourism
• Adventure Tourism
• Monsoon & Leisure Tourism
• Eco Tourism
• Mining Tourism
• Film Tourism

The infrastructure will be upgraded and new infrastructure will be created in these Special Tourism Zones (STZ) . Home Stay, Tourist amenities, Hotels, Transport facilities will be developed in STZ.

TEA TOURISM OF ASSAM

Assam Tea is known all over the world. Many people around the world come to see tea gardens of Assam. Under Assam Tourism Policy 2022, Tea Tourism will get a big boost. The guidelines for promotion and development of Tea Tourism of Assam Infrastructure was approved  in the Assam cabinet meeting on 28th July, 2022.

50 Teas gardens with iconic bungalows that are close to tourism circuit will be selected for development under this policy. The development of these tea gardens for Tea Tourism will be done through PPP mode.

To develop the infrastructure for Tea Tourism  50% of cost will be borne by Assam government but upto to a maximum of ₹2 crores. The total budget for development of these 50 tea gardens is ₹100 crores.

HOSPITALITY PROJECT IN MANAS NATIONAL PARK

Bansbari Lodge or Bashbari Tourist Lodge is located at Manas National Park. It offers home stay to tourists visiting Manas National Park. 

Under this policy, a hospitality project will be coming up at this place. A big homestay will be developed through PPP mode.

RIVER TOURISM OF ASSAM

Assam has an extensive river network. The river Brahmaputra is intrinsic to the socio-cultural

life in Assam. Assam has immense opportunities to develop river tourism and water leisure

Activities for the tourist coming to Assam.

 The following things can be done to promote River Tourism of Assam

• Colorful Canal Barges
•  Luxury Cruisers
• Motor Boats
• Dolphin Show
• Underwater World
• Water Sports And Lighters
•  Para Sailing
• River Rafting And
• Water Amusements

River tourism in Assam during summer could be a great way to spend holidays. International standard  luxury cruises can be brought. This will draw more domestic and international tourist traffic to Assam.

In this post, I have in detail analyzed the Assam Tourism Policy 2022 that was approved by the Assam Cabinet on 28th July, 2022. I have highlighted the objective and key feature of this policy.

Assam Tourism Policy 2022 will create Special Tourism Zones (STZ) to boost tea tourism, golf tourism, medical & Wellness tourism, etc. Do visit www.guwahatillive.com for more updates and interesting contents.

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Assam Tourism releases details of Aamaar Aalohi Scheme

The Tourism Department of the Government of Assam has released details of the Aamaar Aalohi Scheme. This scheme aims to promote homestays in a bid to promote the tourism sector. Apart from creating self-employment opportunities, it also focuses on quality hospitality. It also encourages local community participation and community-based tourism.

The department has released the following key points regarding the Aamaar Aalohi scheme. New homestays affiliated with community-based organizations will be eligible for capital subsidy. Such projects will need to have a minimum of 10 households in the group. The maximum subsidy for the projects will be Rs 1 Crore or 90% of the total cost, whichever is lower. Each of the accommodations will have to be fully furnished with two bedrooms and attached bathrooms. However, the government or ATDC will not provide a loan guarantee or assume financial liabilities. The government will pay the capital subsidy will be in two parts. 50% will be given on 60% work competition and the rest on 100% completion. 

The tourism department will also offer operational subsidies to registered community-based tourism organizations. Accommodation facilities which hosted a minimum of 250 room nights per year will be eligible. The maximum subsidy amount is capped at Rs 2.5 lakhs per year

Marketing support will also be provided to such organizations upto a maximum of Rs 2.5 lakhs per calendar year. Shortlisted applicants will be provided support towards the promotion of their homestays. These include the promotion of websites, social media promotions and participation in tourism events. 

Existing organizations will also be able to avail of the mentioned benefits. And all the selected organizations will be subject to periodic inspections. To be eligible for assistance, the cluster must have at least 10 homestay units. And must be a registered Community Tourism Organization near a tourist spot.

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Assam govt tabled tourism bill 2024 for revitalising and promoting the industry.

The bill, tabled by Assam tourism minister Jayanta Mallabaruah. The minister stated in X, “Delighted to present the Assam Tourism (Development and Registration) Bill, 2024 before the Assam Legislative Assembly, today. Crafted under the leadership of Hon’ble CM Dr. @himantabiswa, this bill aims to institute a progressive regulatory framework for the state’s tourism sector”.

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