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Brasil Global Tour Explained

Brasil Global Tour , officially with sponsorship the Chevrolet Brasil Global Tour , is a package of all the friendlies of the Brazil National Team from October 2012 until the 2022 World Cup in Qatar. [1] The CBF has used the fact that Brazil is one of the most sought after teams in the world to market itself and Brazil's friendly games on the international stage. The contract between CBF and Pitch International, the company that operates the tour, started in October 2012, and runs through the 2022 FIFA World Cup . Due to the fact that Brazil was the host of the 2014 FIFA World Cup , they had no qualification games for the tournament as they automatically qualified as the hosts. This led to them only playing friendly games for the first few years of the contract, making the proposition more valuable to Pitch International.

The CBF has used the fact that Brazil is one of the most sought after teams in the world to market itself and Brazil's friendly games on the international stage. The contract between CBF and Pitch International, the company that operates the tour, started in October 2012, and runs through the 2022 FIFA World Cup . Brazil, being the host of the 2014 FIFA World Cup , had no qualification games for the tournament as they automatically qualified as the hosts. This led to Brazil only playing friendly games for the first few years of the contract.

Pitch International was appointed in August 2012 with the first game to begin in October of the same year. The deal saw Pitch International replace Kentaro, an agency which had previously organized a package of Brazil friendlies around the world before 2012. [2] [3]

CBF stated that before working with Pitch International, it was having trouble making money off of its home friendly games, despite Brazil's relatively big status in the game. The deal with Pitch International sees the CBF paid a fee of approximately $1 million a game and Pitch International typical receives a match fee of in between $2–3 million per game. [4]

To date there have been 54 games against various opponents on all 6 inhabited continents. Brazil has played once in Africa , 7 times in Asia , 2 times in Oceania , 19 times in Europe , 13 times in North America , and 12 times in South America . [5] [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16]

• Web site: Brazil Global Tour 2019: Brazil vs Senegal . ActiveSG.
• Web site: Brazil Global Tour 2019 . TEG Live.
• Web site: Football: Brazil to play 2 friendlies in Singapore next month . CNA.
• Web site: Argentina to play Brazil, Germany and more, rest of 2019 matches – Mundo Albiceleste . Roy. Nemer.
• Web site: Chevrolet Brasil Global Tour Venues: The Luzhniki Stadium . Goal.com.

Notes and References

• Web site: Pitch International Will Manage CBF Friendly Matches Until 2022 World Cup . www.sportsbusinessdaily.com. 21 July 2018.
• Web site: Pitch International to manage Brazil friendlies until 2022 World Cup . sportskeeda.com. 21 July 2018.
• Web site: Chevrolet to title sponsor Brasil Global Tour . 21 July 2018. 18 July 2018. https://web.archive.org/web/20180718030552/https://www.soccerex.com/insight/articles/2015/chevrolet-to-title-sponsor-brasil-global-tour. dead.
• Web site: England v Brazil: next stop Stamford Bridge for the great travelling circus of world football . 6 Feb 2013. Telegraph.co.uk.
• Web site: Event Management - Pitch International . pitchinternational.com. 21 July 2018. 25 January 2019. https://web.archive.org/web/20190125172146/http://www.pitchinternational.com/event-management/. dead.
• Web site: Brasil Global Tour: The Schedule - Goal.com . www.goal.com. 21 July 2018.
• Web site: Welcome to the Brasil Global Tour - Goal.com . 7 October 2013. 21 July 2018.
• Web site: Brasil Global Tour (@BGT_ENG) | Twitter . twitter.com.
• Web site: Brasil Global Tour . www.facebook.com.
• Web site: Brazil Global Tour Stock Pictures, Royalty-free Photos & Images - Getty Images . www.gettyimages.com.
• Web site: Argentina beat Brazil as Superclásico takes underwhelming detour to MCG . Russell Jackson at the. MCG. June 9, 2017. www.theguardian.com.
• Web site: Brazil don't want to play Argentina in MCG clash, says Tite . The World Game.
• Web site: Brasil Global Tour Venues: FedExField . www.sportingnews.com.
• Web site: Brazil's Schedule in Saudi Arabia This Week . Al Bawaba.
• Web site: Brasil Global Tour Venues: The Emirates Stadium | Goal.com . www.goal.com.
• Web site: Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour . September 6, 2019. SportBusiness Sponsorship.

This article is licensed under the GNU Free Documentation License . It uses material from the Wikipedia article " Brasil Global Tour ".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2024, A B Cryer, All Rights Reserved. Cookie policy .

Brasil Global Tour

Exclusively appointed by CBF to stage, negotiate and organise all aspects of the Brazilian National Team’s friendly matches

Pitch became the official agency of Confederação Brasileira de Futebol (CBF) in 2012, with exclusive rights to operate, manage, market and commercial all Brazil National Team Friendly matches until the 2022 FIFA World Cup. The Brasil Global Tour is a series of high-quality international fixtures featuring the senior national team of Brazil as they showcase the Samba Style throughout the world. Pitch has arranged 60 matches taking Brazil to all 6 continents.

Pitch organises all elements, including venue & opposition procurement; promoter management & administration; ticketing, hospitality, stadium operations & media management; media rights sales; broadcast production & technical distribution; commercial rights sales & delivery; team services (accommodation, logistics, training management, security, and charter management); match protocol & match sanctioning; and marketing & promotion.

The Brasil Global Tour has seen a cumulative attendance of 2.7m spectators, generating an average crowd of 45,000 people, reaching over 170 countries through deals with over 75 broadcasters. We have hosted matches at some of the world’s most iconic venues including Wembley Stadium, Anfield, Maracanã, Hard Rock Stadium, Bird’s Nest, Stade de France, Emirates Stadium, FedEx Field and a record-breaking 96,000 sell-out crowd at Melbourne Cricket Ground.

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Chevrolet to title sponsor Brasil Global Tour

Chevrolet has been named title sponsor of the brasil global tour, the series of international friendlies played around the globe by brazil's national soccer team..

Chevrolet has been named title sponsor of the  Brasil Global Tour , the series of international friendlies played around the globe by Brazil's national soccer team.

P&G and Ambev, two long-term partners of the tour, have also renewed deals and will continue as official global partners.

The new sponsors were announced as Brazil prepares to take on France at the Stade de France on Thursday evening. A game against Chile, a repeat of the Fifa World Cup last 16 game, will follow at Arsenal's Emirates Stadium on Sunday.

• Chevrolet signs another major new soccer deal

Pitch International has brokered the agreements. The agency's Jon Varney said: “We are delighted to welcome Chevrolet as title sponsor of the Brasil Global Tour and look forward to developing a successful partnership with them and our returning sponsors, P&G and Ambev, as they follow the Brazilian national football team on the road to the 2018 Fifa World Cup and beyond.

“The Selecao’s unique brand of football remains extremely popular with matches watched by over 30 million people in Brazil and 155 territories worldwide, providing a strong global platform for sponsors and brands.”

Pitch International was appointed by the CBF , Brazil's national soccer federation, to organise and market friendly games under the Brasil Global Tour banner in August 2012. The deal, which saw Pitch International replace the Kentaro agency, runs until the start of the 2022 Fifa World Cup.

Chevrolet has been named title sponsor of the Brasil Global Tour, the series of international friendlies played around the globe by Brazil's national soccer team.

Pitch International was appointed by the CBF, Brazil's national soccer federation, to organise and market friendly games under the Brasil Global Tour banner in August 2012. The deal, which saw Pitch International replace the Kentaro agency, runs until the start of the 2022 Fifa World Cup.

WATCH: Neymar, Coutinho, Tim Vickery and goals, goals, goals! - Welcome to Brasil Global Tour LIVE

In episode zero, Brasil Global Tour's Raisa Simplicio took a trip to the Brazilian Football federation and hosts two special guests in our studio

With Brazil back in action this week for the final time in 2018, Brasil Global Tour thought it only right we mark the occasion with something special.

So, this week we are bringing you the first episode of BGT LIVE! Hosted by our own Raisa Simplicio, the 20-minute show will also welcome two esteemed guests.

World-renowned Brazilian football expert Tim Vickery and former Selecao Star Athirson joined us in Rio to discuss all the major talking points ahead of the Brasil Global Tour double-header against Uruguay and Cameroon.

Watch the full episode below.

Editors' Picks

How to Livestream Madonna’s Free Brazil Concert in the U.S.

• By Oscar Hartzog

Oscar Hartzog

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.

Quick Answer : Fans can livestream Madonna ’s Brazil show using a VPN , a free trial to Sling Globo + Globoplay , or a subscription to Globoplay U.S .

Madonna is wrapping up her Celebration Tour with the biggest show of her career.

The Queen of Pop announced that her tour’s finale will be a free show at Copacabana Beach in Rio de Janeiro, Brazil. The beach has hosted several massive concerts over the years — including Rod Stewart in 1994, which drew a record-holding four million plus attendees, Lenny Kravitz in 2005, and the Rolling Stones in 2006. Just like those shows, Madonna’s upcoming concert at the famous beach is expected to draw a huge audience, with attendance potentially reaching millions.

However, if you can’t be one of the many attendees at Madonna’s Copacabana performance, you can still watch the concert from home . Brazil’s TV Globo and Multishow channels will be broadcasting the show live, and fans in the U.S. can tune in using a few methods. Below is a full breakdown of all the best ways to watch Madonna’s Brazil show online in the U.S.

How to Watch Madonna’s Brazil Show in the U.S.

Madonna’s Brazil concert is airing live in Brazil on TV Globo (a free channel) and Multishow (a paid channel). Those channels aren’t available in the U.S., so you’ll have to use one of the below options to stream the show from the States.

Stream Madonna’s Brazil Show for Free with a VPN

The best way to watch Madonna’s Brazil concert is to tune into the free Brazilian broadcast on TV Globo. To do that from the U.S., you’ll need a VPN to bypass the geo-restrictions. These services will let you essentially trick your streaming device into thinking it’s in Brazil, letting you access the Madonna livestream. We recommend ExpressVPN costs about $13 a month and comes with a 30-day money-back guarantee. Just sign up, set your location to Brazil, and enjoy a free stream of Madonna’s concert.

Stream Madonna’s Brazil Show for Free on Sling

Another way to watch Madonna’s Brazil concert in the U.S. is to get a free trial to Sling’s Globo + Globoplay package . This Brazilian TV pack includes live Globo programming and access to Globo’s streaming service, Globoplay. The free trial lasts for three days, and then payment kicks in at $13.99 a month.

Stream Madonna’s Brazil Show on Globoplay U.S.

Globoplay — TV Globo’s streaming service — is also available in the U.S., but no free trial is available. The service costs $13.99 a month in the U.S. but will get you a livestream of the Madonna show.

When Is Madonna’s Brazil Performance?

Madonna’s Brazil show is taking place on Saturday, May 4. The concert is scheduled to start at 9:45 p.m. local time (8:45 p.m. ET).

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Capacity building

GLOBALG.A.P. TOUR

GLOBALG.A.P. TOUR stops are collaborative events for the promotion of safer and more sustainable farming practices around the world. They provide a valuable platform for participants to learn about the benefits of certification, share expertise, expand trade networks, and discuss the latest industry trends and challenges.

About GLOBALG.A.P. TOUR stops

Host a globalg.a.p. tour stop, globalg.a.p. tour history.

Our experts in your region

What are GLOBALG.A.P. TOUR stops?

Every year, we embark on TOUR stops to visit different locations and reinforce our commitment to capacity building in regional markets. Since 2009, our TOUR stops have reached more than 45 countries on six continents, spearheading the local promotion of safe, socially and environmentally responsible farming practices. Organized in partnership with supply chain stakeholders and tailored to a specific country or region, the one- or two-day events offer both on-site and hybrid opportunities. Our approach supports accessibility, enabling a wide range of participants to address targeted topics or challenges with technical experts from the GLOBALG.A.P. Secretariat.

What is on a TOUR stop agenda?

Events are cocreated with a local, national, or regional host – often as part of a broader capacity building project – and are based on the shared objectives of the GLOBALG.A.P. Secretariat and the partner organization. While there is no mandatory format for the TOUR stops, the events are designed to be interactive and engaging, and we welcome the opportunity to collaborate on creative approaches.  Multiple activities can be combined in one event, helping to build a dynamic environment for knowledge exchange:

A conference with roundtable or panel discussions on key issues featuring experts from the private and public sectors in the region

A consultation meeting to raise awareness, hold Q&A sessions, and address challenges related to standard implementation and certification

A focus day to strengthen networks and provide incentives for producers to upgrade their responsible farming practices

A workshop supporting capacity-building training on a specific topic or GLOBALG.A.P. farm assurance solution

A farm visit to increase understanding of GLOBALG.A.P. farm assurance solutions and how they benefit producers in the field

Presentations and keynote speakers can include technical experts and GLOBALG.A.P. Advisory Board members, as well as industry leaders and government representatives from the respective country or region.  Learn more about who can become a TOUR stop partner .

Who attends the TOUR stops?

producer cooperatives, agribusiness and export associations

National and international

retailers and buyer representatives

Governmental institutions,

NGOs, and development aid organizations

GLOBALG.A.P.

national technical working groups

Registered Trainers,

farm consultants, and consulting companies

inspectors, and certification, verification, and accreditation bodies

How do we promote TOUR stops?

The promotion of TOUR stops usually begins three months ahead of the event date and includes: 

TOUR stop event pages on the GLOBALG.A.P. website

Regular posts announcing and advertising TOUR stops on our social media channels

Promotions and reports on TOUR stops in the monthly Spotlights newsletter

Upcoming events

24 apr - 24 may, have your say on the new workers’ well-being standard.

Location: Online Event type: Public consultation Event format: Virtual

06 May - 10 May

Academy training: ifa v6 for fruit and vegetables in english.

Location: Online Event type: Academy course Event format: Virtual

Serie de seminarios en línea GLOBALG.A.P.: una guía para la transición a la norma IFA v6 - flores y ornamentales

Location: Online Event type: Webinar Event format: Virtual

GLOBALG.A.P. Webinar Series: A guide to IFA v6 transition – Flowers and ornamentals

Globalg.a.p. webinar series: a guide to ifa v6 transition – aquaculture, globalg.a.p. webinar series: a guide to ifa v6 transition – fruit and vegetables (session 1), serie de seminarios en línea globalg.a.p.: una guía para la transición a la norma ifa v6 - acuicultura, biodiversity day virtual panel discussion 2024.

Location: Online Event type: All eventsKeynote speakerWebinar Event format: Virtual

30 May - 31 May

Academy training: spring v2 in spanish, 10 jun - 14 jun, academy training: ifa v6 for fruit and vegetables in spanish, globalg.a.p. webinar series: a guide to ifa v6 transition – fruit and vegetables (session 2), serie de seminarios en línea globalg.a.p.: una guía para la transición a la norma ifa v6 - frutas y hortalizas, 26 jun - 27 jun, academy training: grasp v2 in spanish, 01 jul - 05 jul, 02 sep - 06 sep, 10 sep - 12 sep, globalg.a.p. summit 2024.

Location: Warsaw, Poland Event type: All events Event format: On-site

Join the global movement for safer and more sustainable farming

Why host a GLOBALG.A.P TOUR stop?

Spanning a range of topics from on-farm operations and management to market access and consumer demands, the events help to effectively promote responsible farming in a regional context. For attendees, TOUR stops offer an excellent opportunity to learn firsthand from our experts and other key industry players in your own environment.

What are the benefits of hosting a TOUR stop?

Strengthen your brand and reinforce your commitment to the global movement for safer and more sustainable farming.

Showcase innovative solutions together with our experts and regional industry leaders.

Increase your visibility, expand your networks, and learn how GLOBALG.A.P. certification can help you access the world’s markets.

Gain insights into the latest national and international trends, challenges, and demands across your sector.

Explore capacity-building measures that can help stakeholders in your region take their operations to the next level.

Why partner with us?

The GLOBALG.A.P. Secretariat is an experienced TOUR stop partner that has been involved in events in over 45 countries since 2009.

Most widely implemented farm assurance solutions in the world

Most widely accepted certification by retailers globally

Almost 200,000 producers under certification in over 130 countries

A trusted partner in global projects with a proven track record

Read about GLOBALG.A.P. and explore our impact areas to understand how you can make the most out of a collaboration with us.

Who can become a TOUR stop partner?

GLOBALG.A.P. Community Members

National technical working groups

Registered Trainers

Development aid organizations (including our capacity building project partners )

Trade associations

If you are interested in partnering on an event but are not a member of the groups listed above, please contact us to discuss the options for collaboration.

What are the responsibilities of a TOUR stop partner?

Alignment with the GLOBALG.A.P. Secretariat on the objectives, expectations, and outcomes

Agreement with the GLOBALG.A.P. Events team on a timeline of deliverables in the lead up to the event – including a commitment to secure a minimum of 50 attendees 

Creation of a suitable agenda in collaboration with experts from the GLOBALG.A.P. Secretariat, including the identification and invitation of relevant speakers 

Completion of the event description and confirmation mailing which will be used as the basis for the registration form on the GLOBALG.A.P. website

Commitment, engagement, and accessibility from the start of the partnership

Definition of a key contact within the partner organization and the timely signing of the TOUR stop contract – with a commitment to the outlined requirements 

Ability to participate in regular meetings as agreed with the GLOBALG.A.P. Events team, enabling transparency in all key activities relating to event realization 

Development of promotional materials and harnessing of local networks to raise awareness of the event for relevant stakeholders in the target country/region

Ability to self-fund the event or connect with sponsors to support event execution

Establishment of an appropriate budget to cover all the costs associated with the event, securing sponsors where required 

Identification of a venue and organization of a farm visit if specified in the agreed agenda 

Provision of on-site requirements, from audio-visual equipment and simultaneous translation to the hiring of a photographer to chronicle the event

GLOBALG.A.P. Community Membership

Expand your networks by connecting with one of the largest community membership programs in the industry – now counting over 430 member organizations globally!

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Past GLOBALG.A.P. TOUR stops

Following the success of the first GLOBALG.A.P. TOUR stops in 2009, 2011, and 2013, the GLOBALG.A.P. Secretariat made the events an annual fixture in the capacity building calendar from 2015. Since then, TOUR stops have reached stakeholders on six continents – successfully connecting local producers and government bodies with international retailers and supply chain members to advance our vision of safer and more sustainable farming worldwide.

History of GLOBALG.A.P. TOUR stops

TOUR stops in 2015 reached more than 1,600 delegates in 14 countries.  

Brazil (Fortaleza) 

Chile (Puerto Varas) 

Ecuador (Guayaquil) 

Ethiopia (Addis Ababa) 

Ghana (Accra) 

Japan (Tokyo) 

Malawi (Lilogwe) 

Netherlands (Geldermalsen) 

New Zealand (Rotorua) 

Peru (Lima) 

Spain (Almeria) 

South Africa (Cape Town) 

Uganda (Entebbe) 

United States (Chicago)

TOUR stops in 2016 reached more than 500 delegates in eight countries.  

Brazil (São Paulo) 

Colombia (Armenia) 

Chile (Santiago) 

Ethiopia (Bahir Dar/Mekelle) 

Guatemala (Guatemala City) 

Hungary (Budapest) 

Mexico (Guadalajara)

TOUR stops in 2017 reached more than 1,300 delegates in 15 countries.  

Australia (Sydney) 

Bangladesh (Daka) 

China (Chengdu) 

Egypt (Luxor) 

Ethiopia (Addis Ababa/Awassa) 

Greece (Athens) 

Hungary (Szentes/Gyöngyös) 

Israel (Jerusalem) 

Japan (Nagoya) 

Mongolia (Ulaanbaatar) 

Nigeria (Leggi) 

Romania (Bucharest) 

Togo (Lomé) 

Uruguay (Montevideo) 

Uzbekistan (Tashkent)

TOUR stops in 2018 reached more than 400 delegates in six countries.  

Bosnia and Herzegovina (Doboj) 

Georgia (Tbilisi) 

Kazakhstan (Astana) 

Kyrgyzstan (Bishkek) 

Spain (Madrid) 

Tajikistan (Dushanbe)

TOUR stops in 2019 reached more than 1,700 delegates in 10 countries.  

Albania (Tirana) 

Argentina (San Miguel de Tucumán) 

Colombia (Medellín) 

Dominican Republic (Santo Domingo) 

India (Bangalore/Baramati/Delhi/Nashik) 

Kenya (Nairobi) 

Latvia (Riga) 

Ukraine (Kyiv)

The COVID pandemic prevented the usual run of TOUR stops in 2020 and 2021. However, it was possible for two stops reaching more than 100 delegates to take place in the Ivory Coast before travel and social distancing restrictions were imposed.   

Ivory Coast (Abidjan/Korhogo)

TOUR stops in 2022 reached more than 600 delegates in three countries.  

Japan (Fujisaki)  

Mexico (Guadalajara)  

Tanzania (Arusha)

TOUR stops in 2023 reached more than 1200 delegates in four countries.

Spain (Almeria)

Greece (Athens)

Kenya (Nairobi)

Brazil (São Paulo)

Share your experience!

Are you already part of our mission to foster the global adoption of safer and more sustainable farming practices? We would love to hear from you!

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Looking back at the 2024 GLOBALG.A.P. TOUR Stop in Paarl, South Africa

The latest GLOBALG.A.P. TOUR stop, held 16–17 April, welcomed 128 participants to explore the theme of "Embracing responsible solutions”.

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Coming up: Celebrating the UN International Day of Biological Diversity with a virtual panel discussion

On 24 May 2024, GLOBALG.A.P. c/o FoodPLUS GmbH will host a live online panel discussion in celebration of the United Nations International Day of Biological Diversity. Learn more about the topics, guest speakers, and how to tune in.

11 April 2024

New GLOBALG.A.P. webinar series: A guide to IFA v6 transition

Hosted by GLOBALG.A.P. experts, our latest free webinar series is designed to help producers transition seamlessly to IFA version 6 for flowers and ornamentals, fruit and vegetables, and aquaculture. Find your webinar today!

26 March 2024

GLOBALG.A.P. SUMMIT 2024: Changemaker Awards

We are excited to announce the launch of a new initiative to celebrate global stakeholders who foster positive change in the world of farming: The Changemaker Awards. The submission period opens on 10 April 2024. Learn more about how to apply.

Don’t miss our upcoming panel discussion: Exploring responsible aquaculture supply chains

Join us at Seafood Expo Global 2024 for an engaging panel discussion on the topic of evolving transparency requirements in aquaculture supply chains. 2 p.m., Tuesday 23 April, Conference Center 5, Conference Room CC 5.2, Fira Barcelona.

Spotlight on UPL Ltd: Fostering sustainability and food security as a community member

Find out how GLOBALG.A.P. Associate Community Member UPL Ltd is committed to enhancing sustainability in agriculture while driving growth and prosperity for farmers, aligning seamlessly with the GLOBALG.A.P. vision, mission, and purpose.

Exploring Fish International 2024

Read about our experience at Fish International 2024, the biennial German trade fair for the fish and seafood sector held in Bremen. As usual, the GLOBALG.A.P. and GGN label brands shared an exhibition booth and our experts enjoyed meeting you there.

NSF Certification UK Ltd awards the first IFA v6 Smart certificate

Italian fruit producer Roberto Faillace is the first to receive a certificate for IFA v6 Smart. Learn more about his experience transitioning to the latest version of GLOBALG.A.P.’s flagship standard.

25 March 2024

Changemaker Awards 2024 launches

In September 2024, FoodPLUS GmbH (GLOBALG.A.P. and the GGN label) will launch the first annual Changemaker Awards at the GLOBALG.A.P. SUMMIT 2024 to celebrate those fostering positive change in the world of farming.

27 February 2024

Join us at SUMMIT 2024: Early Bird tickets now on sale!

For the first time since 2018 in Peru, the SUMMIT event will return in September 2024 in Warsaw, Poland, to explore the latest developments in food safety and sustainability, as well as the future of the industry.

Launch of new educational video series on risk assessments

The free e-learning tool, launched in February 2024, aims to support producers and trainers in understanding on-farm risk assessments.

26 February 2024

Leading farm management software provider Farmable becomes GLOBALG.A.P. Community Member

Cutting-edge farm management software provider Farmable is now a GLOBALG.A.P. Community Member. Explore their role in shaping a sustainable future for global farming.

An impactful Fruit Logistica 2024

Fruit Logistica 2024 provided the stage for tens of thousands of individuals from across the fresh produce supply chain to connect, network, and discover the latest developments and innovations in the industry.

19 February 2024

IPM Essen 2024 highlights

Discover how GLOBALG.A.P. and GGN label brands shone at IPM Essen 2024, showcasing innovative solutions, fostering sustainability discussions, and presenting the International Grower of the Year award.

29 November 2023

Pomona Farming joins growing network of GLOBALG.A.P. Community Members

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GLOBALG.A.P. Secretariat and Paripassu hold successful TOUR stop in Brazil

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02 November 2023

Free webinars support the industry’s transition to Integrated Farm Assurance version 6

We are delighted to announce a series of free webinars aimed at guiding stakeholders through the adoption of the new standard.

California-based tech company Moleaer joins GLOBALG.A.P. Community

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08 August 2023

NTWG New Zealand first to publish new GRASP v2 NIG

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31 July 2023

Next GLOBALG.A.P. TOUR stop: Brazil, South America’s agricultural powerhouse

The next TOUR stop is scheduled for the last two days of October (30/31 October) and will take place in the city of São Paulo, Brazil.

28 June 2023

AgroDTech joins the GLOBALG.A.P. community from Brazil

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01 June 2023

Success story: first localg.a.p. PFA compliant farms in Peru

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31 May 2023

Belgium’s Van Dijk Foods becomes a GLOBALG.A.P. Community Member

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02 May 2023

AEON introduces cross-category GGN label on select fruit and vegetables in Japan

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28 February 2023

Samunnati: new Community Member from India

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20 December 2022

New associate Community Member: Veggies From Mexico

Community Membership will give Veggies From Mexico access to vital industry expertise and support and will help build consumer trust in the cooperative’s brand.

29 November 2022

GLOBALG.A.P. welcomes InspiraFarms Cooling as newest Community Member

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Madonna closes Celebration Tour playing to 1.6 million fans in Brazil

Aerial shots of Rio de Janeiro's Copacabana Beach show massive swaths of fans.

Madonna performed the final show of her Celebration Tour to 1.6 million fans at Rio de Janeiro's Copacabana Beach on Saturday night -- a record for a stand-alone show, according to tour organizer Live Nation.

MORE: Kylie Minogue joins Madonna onstage during Celebration Tour: Watch

The tour, which celebrated four decades of Madonna's hits, came to a close in Brazil on Saturday night with the free concert.

"Copacabana Beach was turned into the world's largest dance floor as Madonna performed some of her biggest hits from her peerless music catalog," Live Nation said in a press release. "The Celebration Tour does not only honor Madonna's four decades of iconic music but is an homage to her unprecedented life, unique artistry and groundbreaking career."

Aerial shots of Copacabana Beach showed massive swaths of fans covering the shoreline, engulfed in several sets of concert lights.

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"The show will be free of charge as a thank you to her fans for celebrating more than four decades of her music over the course of the epic global run of the tour," a portion of Madonna's announcement of the show in March read on her website.

The Rolling Stones had held the previous stand-alone record since 2006, for a concert at the same venue, according to Live Nation.

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Madonna kicked off her Celebration Tour in London in October, dedicating the show to her daughter Lourdes Leon, who celebrated her 27th birthday on opening night.

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Madonna Brings Massive Free Concert to Rio, Capping Celebration Tour

The pop superstar performed a final date on her global trek marking four decades of hits: a set on Copacabana Beach before the largest live crowd of her career.

By Flávia Milhorance and Julia Jacobs

Reporting from Rio de Janeiro and New York

When Madonna stepped out onto the mammoth stage constructed on Rio de Janeiro’s Copacabana Beach on Saturday night in a gleaming halo headpiece and black kimono, she was greeted by the largest live crowd of her four-decade career.

The free show, announced in late March, was a grand finale to the pop superstar’s latest world tour, which has delivered 80 performances since last October . Without ticket data, concert crowd sizes can be difficult to gauge; Riotur, the municipality’s tourism department, estimated that 1.6 million people flooded onto the 2.4-mile stretch of sand on Saturday that had been turned into a roughly $12 million playground surrounding the 8,700-square-foot stage.

It was the culmination of days of Madonna-mania in the city, where talk of the singer, 65, was inescapable. Her songs spilled out of stores and car stereos. Fans assembled outside her hotel and shouted her name. Updates about the concert, which was broadcast on the network Globo TV, dominated local media reports.

The spectacle in Rio was a milestone in Madonna’s career: the victory lap for her first stage retrospective, called the Celebration Tour , in which she chronicled her rise to stardom, performing hits like “Into the Groove,” “Like a Prayer” and “Ray of Light” with a cadre of dancers, four of her six children, and a wardrobe of elaborate costuming that recalled some of her most memorable looks.

“Here we are, the most beautiful place in the world,” Madonna announced early in the concert, indicating the ocean and the mountains around her. “This is magic.” Later, she expounded on her gratitude for her Brazilian fans. “You have always been there for me,” she said. “That flag: that green-and-yellow flag, I see it everywhere. I feel it in my heart.”

The two-plus-hour Rio show hewed closely to the Celebration show, with a few exceptions: Madonna added her 2000 track “Music” to the set list, rearranged as a samba with live drummers and a special guest, the Brazilian drag star Pabllo Vittar. “Live to Tell,” staged as a tribute to victims of AIDS , included photographs of the Brazilian musicians Cazuza and Renato Russo, and the actress Sandra Bréa. For “Vogue,” Madonna appeared in a sparkly dress in the colors of the Brazilian flag and was joined by the pop sensation Anitta , who helped “judge” the competitors strutting down the runway.

The show had lifelong Madonna fans — many of whom came dressed in homage to their heroine in cone bras and lace gloves — screaming and dancing along. Ernesto Magalhães, 42, adorned in the style of Madonna’s “Material Girl” era in a gown and boa while balancing on stilts, epitomized the exuberant spirit of the occasion: “I’ve been a Madonna fan since I was 8; I couldn’t miss this.” Surya Rossi, a 31-year-old illustrator, decided on a last-minute trip from Rio Claro, São Paulo, after coordinating with her cousin, and stayed with friends. “Madonna has been a tremendous influence on me, both as a feminist and an artist,” she said. “Her empowering history and approach inspire me.”

It was also something of a landmark moment for live concerts globally. At a time of astronomical ticket prices and rising production costs for major shows, a free concert attracting a crowd of this scale is exceedingly rare, especially in the United States. California’s Coachella festival, where a three-day general admission pass starts at about $500, draws up to 125,000 attendees a day. Musikfest, a mostly free music festival in Pennsylvania, welcomed about 1.3 million visitors over 11 days last year.

“To have a free show like that in recent years is relatively unheard-of,” Katelyn Yount, the director of festivals at AEG Presents, said of Madonna’s closing show. Hangout, an upcoming music festival on Alabama’s Gulf Coast that is among the annual events AEG produces, is capped each day at about 40,000 attendees, who pay more than $300 for a three-day pass.

If a performance of this magnitude was going to be held anywhere in 2024, it would probably be in Rio, where officials have experience with enormous crowds. In 2006, about 1.5 million people attended a free Rolling Stones concert at Copacabana Beach, Brazilian police and other authorities said at the time. An even larger crowd was said to have gathered for a Rod Stewart show there on New Year’s Eve in 1994.

The idea for the sprawling event was first planted two years ago, when Luiz Oscar Niemeyer, an executive with Bonus Track, a live entertainment company based in Rio de Janeiro, approached Madonna’s managers after hearing about plans for the tour. The Rolling Stones concert in 2006 helped convince him that something like this was possible, he said.

Negotiations stalled until last year, when a Madonna show in Mexico City was announced — ticketed dates for the Celebration Tour ended up wrapping with five nights there at the Palacio de los Deportes — and Niemeyer resumed his efforts to convince the pop star’s representatives and secure funding.

“It was an ambitious project for everyone, aiming to attract the largest audience of her career, and I thought this would help me persuade her,” Niemeyer said in an interview last week.

The concert’s corporate backers include the Brazilian bank Itaú and Heineken, and the government has made a significant investment as well.

Preparation for Madonna-palooza had consumed a segment of the city in recent days. A week ago, cargo planes carried about 270 tons of concert material to the city, including costumes and gym equipment. Eighteen sound and video towers were built across the beach, and last Wednesday, 4,000 workers prepared the stage in scorching heat.

Because this was the only Celebration concert in South America — Madonna last toured there in 2012 — fans congregated from all over the continent. In the days leading up to the event, a Madonna impersonator, Izelene Cristina, danced to “La Isla Bonita” at a bus station as she welcomed travelers. She would not be attending the concert because excitement over the superstar’s performance had led to a flood of bookings.

“Such is the life of an artist,” she said. “You work to move and entertain people.”

On Monday, Madonna and her touring team of about 200 arrived in Rio, heading directly to the French Riviera-inspired Copacabana Palace, the luxury hotel near where the stage was built. Later in the week, crowds gathered as close to the stage as possible, as the pop star crossed a specially built footbridge from the hotel to the stage to rehearse with some of her dancers.

Social media was flooded with clips of Madonna running through songs including the opener, “Nothing Really Matters.” “Are you happy? Are you ready?” she asked the assembled crowd at one point . The response: wild cheering. “OK, just checking,” she replied.

At a press briefing ahead of the concert, officials discussed the safety concerns that can accompany an audience of that size and unpredictable weather on the shore. Last year, the Brazilian D.J. Alok scheduled what had been billed as the “concert of the century” on Copacabana Beach, but a storm led part of the crowd to scatter, and concertgoers were faced with rampant pickpocketing , a problem at least some faced on Saturday night as well.

Marco Andrade, a spokesman for the Rio police, told reporters that the department planned to deploy 3,200 officers at the Madonna concert, compared with about 900 for Alok’s event. He said that facial recognition technology would be used at inspection areas, in addition to drones to monitor the crowd. In the end, the audience stretched into the ocean as well — a collection of boats anchored in the waters near the venue.

The atmosphere on the ground Saturday night was like a World Cup event, street carnival and New Year’s Eve celebration combined. Street vendors offered shirts, hats, cups and fans adorned with Madonna’s face and rainbow colors, and a plethora of barbecue, grilled cheese, empanadas and the Brazilian cocktail caipirinhas were available. To fight the heat, a firefighter atop a fire truck sprayed a jet of water on the crowd.

As the show ended with a remix of her 2009 track “Celebration,” Madonna addressed the audience for a final time: “Thank you, Rio,” adding “obrigada,” the equivalent in Portuguese. She smiled and let go of a Brazilian flag, flipped a white veil over her head and descended beneath the stage.

An earlier version of this article misstated the name of the Bonus Track executive who approached Madonna’s team about the Brazil show. He is Luiz Oscar Niemeyer, not Luiz Guilherme Niemeyer.

How we handle corrections

Julia Jacobs is an arts and culture reporter who often covers legal issues for The Times. More about Julia Jacobs

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Madonna’s final celebration tour concert takes over copabacana beach in rio — here’s how to watch in the u.s..

The massive show will only be broadcast locally in Brazil on Saturday, May 4, but there are a few ways for those in the U.S. to stream it online.

By Danielle Directo-Meston

Danielle Directo-Meston

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Madonna is showing her appreciation for fans with a free concert on Saturday, May 4, at the Copacabana Beach in Rio de Janeiro — the final stop of her Celebration Tour.

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At a Glance: How to Watch Madonna’s Celebration Tour in Rio Online

• When Saturday, May 4 at 5:45 p.m. PT/8:45 p.m. ET (9:45 p.m. local Brazil time)
• Channel TV Globo (Brazil)
• Stream online DirecTV , Sling (add-on required)
• More ways to watch online Globoplay (available at Appstore for Android on Amazon , Apple App Store )

Madonna’s free Celebration concert in Rio will only be broadcast locally in Brazil, including on the Brazilian streaming video-on-demand service Globoplay. Fans outside Brazil can livestream the big event online on a cable streaming service that carries TV Globo or through a Virtual Private Network (VPN).

Below, keep reading for more details on how to watch Madonna’s Celebration show in Rio online in the U.S., including for free.

How to Watch Madonna’s Celebration Concert in Rio: Date, Time, Channel

Madonna’s final Celebration Tour stop will take place at Copacabana Beach in Rio de Janeiro on Saturday, May 4. It will air on the Brazilian channel TV Globo at 9:45 p.m. local time in Rio.

Stream Madonna’s Celebration Show in Rio: How to Watch in the U.S.

If you want to watch Madonna’s Rio concert outside of Brazil, you can tune into TV Globo at 5:45 p.m. PT/8:45 p.m. ET in the U.S. You can stream TV Globo on any live TV streaming service that carries the Brazilian channel, including DirecTV and Sling .

Already have a Globoplay account? There’s a way to access your service from outside of Brazil.

Get more details on how to watch TV Globo and other Brazilian channels in the U.S. below.

DirecTV Stream

You can watch Madonna’s concert in Rio on DirecTV when you add Brazilian programming (including the TV Globo channel) to a satellite or internet-based plan. New subscribers can stream for free with DirecTV’s five-day trial. For satellite subscribers, you can add international programming to a Basic or Preferred Choice base package ($27.99 to $59.99 per month plus tax). The BrazilianDirect add-on is an extra $29.99 per month and includes TV Globo, or you can get the standalone TV Globo channel add-on for $19.99 per month. For DirecTV subscribers connecting via internet, add Brazilian programming for just $30 per month on top of your existing cable TV streaming package. Learn more here. And for a limited time, eligible subscribers can save up to $240; learn more here .

Watch Madonna’s Celebration concert in Rio on TV Globo with Sling , which offers a free three-day trial when you add select Brazilian TV Pack plans (reg. $13.99 and up per month) to your streaming package. New subscribers save half off their first month of Sling, so you can stream Madonna’s show in Brazil starting at only $20 for the Orange plan (reg. $40 per month) that includes CNN, HGTV, ID, A&E, ESPN, Disney Channel and other networks. Other packages include the Blue tier ($22.50 for the first month, reg. $45 monthly) and the combined Orange & Blue package (reg. $60 monthly) that includes exclusive news and entertainment channels such as ABC, NBC, Fox, E!, FS1, FX and others.

For those who already have Brazil’s Globoplay streaming video-on-demand service, you can use a virtual private network (VPN) to access your account in the U.S. Plans start at $12.95 per month or $8.32 monthly with annual billing; learn more here .

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Madonna's Final Celebration Tour Stop in Rio de Janeiro Draws Record-Breaking Audience of 1.6 Million

The Queen of Pop held a free concert at the Copacabana Beach as a "thank you" to her fans "for celebrating more than four decades of music" during her global tour

Melody Chiu is an Executive Editor at PEOPLE overseeing music, events and emerging content. She has been with the brand since 2009, editing, writing and reporting across all entertainment verticals. She has written cover stories on Taylor Swift, Selena Gomez, Melissa McCarthy, Blake Shelton, Jordan Turpin and Sandra Oh. The Los Angeles native graduated from the University of Southern California and has appeared on Extra! , The Talk, Access Hollywood and Good Morning America .

ABLO PORCIUNCULA/AFP via Getty

Madonna promised her fans the biggest dance party in the world — and the Queen of Pop delivered on Saturday in Rio de Janeiro.

In March the singer, 65, announced she would be performing a historic free concert at Copacabana Beach for her final Celebration Tour show, and on the night a record-breaking 1.6 million fans watched the pop superstar perform.

The show made history as, though the annual New Year's Eve concerts at Copacabana Beach have drawn larger crowds, Madonna's May 4 audience was her biggest ever, and the largest ever for a stand-alone concert by any artist, a post on X (formerly Twitter) from Live Nation confirmed. The record was previously held by the Rolling Stones .

During the show, Madonna played a host of hits, including "Like a Virgin," "Like a Prayer," and "Into the Groove."

Pablo Vittar joined the pop icon on stage for "Music," while for her performance of "Vogue," the Brazilian crowd was treated to a guest appearance from Anitta , who later spoke of the "incredible moment" on her Instagram Stories .

"@madonna soooo happy for being part of this incredible moment with you," she wrote across a video of the two artists together on stage during the concert.

ANDRE COELHO/EPA-EFE/Shutterstock 

After the show, Madonna shared her delight and appreciation in several posts on Instagram, including a video from the event showing sweeping shots of the huge crowds.

"This really happened……….Thank you Rio 🇧🇷💛 ………. Thank you @pabllovittar and @anitta ……………Words cannot express my gratitude! To everyone involved!! 🇧🇷💛🇧🇷💚" she wrote alongside the clip.

Sponsored by Itaú Apresenta, the concert — her first in Brazil since 2012 — "will be free of charge as a thank you to her fans for celebration more than four decades of her music over the course of the epic global run of the tour," stated a press release.

The show took place in front of the Belmond Copacabana Palance Hotel, and entry was available on a first-come, first-serve basis.

SplashNews.com

The Material Girl kicked off her  long-awaited Celebration Tour  at London's O2 Arena in October with an electrifying two-hour set during which she opened up about her  road back to the stage  after  her hospitalization last year  following a  serious bacterial infection .

"I didn't think I was gonna make it. Neither did my doctors. That's why I woke up with all of my children sitting around me," Madonna  said of her kids  Lourdes, 27, Rocco, 23, David, 18, Mercy, 18, and twins Stella and Estere, 11. "But the angels were protecting me, and my children were there. And my children always save me every time."

Last month the singer shared a carousel of behind-the-scenes snaps of herself with her kids ( David, Mercy, Stella and Estere all performed alongside mom during her run of shows) from their past few months on tour.

"On the day before our 80th show of the Celebration Tour I need to acknowledge my incredibly talented children who carried me through this Journey each of them bringing their own unique talent to the stage," she wrote in the caption.

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