tourism professions

99 Exciting jobs in travel and tourism- the ultimate travel job list!

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If you are looking for jobs in travel and tourism then you have come to the right place! This article is the the ultimate guide that will teach you all about the different jobs in travel and tourism AND it provides you with relevant resources and links to places where you can find jobs that are being advertised right now!

If you know anything about the travel and tourism industry you will know that it is HUGE! You can read this article if you want to learn more about the structure of the travel and tourism industry and the different areas in which you can work. Because the travel and tourism industry is soooo big, it means that the opportunities are, well… endless! In this article I teach you about a wide range of jobs in travel and tourism- some of these jobs involve physically travelling, some involve living and working overseas and some involve working in travel but not actually travelling.

Note- If you are looking for jobs that allow you to travel specifically (but are not necessarily in the travel and tourism industry), you may find my article on jobs that allow you to travel the world more helpful. You may also be interested in my article explaining where to find jobs in travel and tourism , which has some helpful links for job searching.

What are the different jobs in travel and tourism?

Entertainer (singer, dancer, sports etc), sports instructor (skiing, diving, surfing etc), water sports operator, event planner, event security, theme park operative, resort representative/ holiday rep, events risk manager/ assistant, events sales manager, venue finder, tour operator, travel agent, ticketing agent, business and development manager/ assistant, bureau de change cashier, travel consultant, destination specialist (research and development), souvenir sales person, travel insurance sales person, travel writer, travel blogger, travel vlogger, travel influencer, social media manager, travel journalist, visitor information officer/ manager, travel photographer, holiday brochure producer, train driver, train assistant, driver (taxi, lorry, car), customer/ passenger service agent, ground handling agent, baggage handler, airport security officer, border force agent, flight planner, air traffic controller, flight dispatcher, airfield operator, transport engineer, car hire salesperson, cruise ship doctor/nurse/ paramedic/ healthcare assistant, children’s entertainer/ cabaret/ entertainer, production managers/assistants/ stage crew, food and beverage assistant/ manager/ chef, housekeeping/ cleaner, technical engineer, environmental officer, deck officer, security officer, human resources, computer system specialist, public health officer, marketing- photographer, videographer etc, casino staff/ spa staff/ salon staff, steward/stewardess, retail manager/assistant, housekeeper, nightclub staff/ bar tenders/ cleaners/ dj, casino workers/ cashiers/ operatives, front desk operative, receptionist, food and beverage workers, airbnb host, guest relations manager, tourism consultant, project manager, conservation specialist, tourism economist, tourism researcher, legal consultant, policy analyst, smart tourism developer, corporate social responsibility officer, teacher/ trainer, tourism development officer, human resources assistant/ manager, recruitment manager, marketing assistant/ manager, administrative assistant/ virtual assistant, finance/ account manager, contracting manager, jobs in travel and tourism.

There are so many jobs in travel and tourism- it is the biggest industry in the world after all! When most people think of jobs in travel and tourism they think of working as Cabin Crew, a Holiday Representative or on a cruise ship. And yes, these are popular jobs in travel and tourism, but there are actually many more opportunities as well!

This article provides you with a comprehensive overview of many of the jobs in travel and tourism. As much as I would love to claim that I have included all jobs here, this just isn’t possible because the travel and tourism industry is so big- but please do let me know of any that I might have missed in the comments at the end!

In order to make this article easier to navigate, I have organised the jobs in travel and tourism into 8 main categories, these are:

• Jobs in events activities
• Jobs in ticketing and sales
• Jobs in marketing and promotion
• Transport-based jobs
• Cruise industry jobs
• Hospitality jobs
• Jobs in tourism development
• Back office jobs

Please note that the list of jobs is not exhaustive and that some jobs may fall into more than one of the above categories.

Jobs in travel and tourism- Events and activities

There are many different jobs in travel and tourism that involve events and activities. Here are some of the most common-

There are a range of jobs in travel and tourism in the entertainment sector. Whether you are good at singing, making balloon animals, ballet or trampolining, there are many jobs in travel and tourism that will suit you!

Requirements- Specific skills according to entertainment method (e.g. singing or dancing)

Salary range- £12,000+ per annum

Useful resource- Entertainers Worldwide

If sports is your thing then you shouldn’t have too much trouble finding a job in travel and tourism! Sports tourism is a big deal and there are lots of opportunities to teach your chosen sport to others, from running surf lessons in Portugal to offering ski instructing in Japan to yoga teacher training courses in Costa Rica, there are lots of opportunities available.

Requirements- Skilled at your chosen sport, specific training qualifications may be necessary

Salary range- £15,000+ per annum

Useful resource- Indeed

Water sports is very popular at many seaside destinations and there are a range of opportunities for jobs ranging from renting out jet skis, to running speed boat tours to selling tickets for banana boat rides.

Requirements- Customer service and first aid training, ability to swim

Salary range- £12,000-£15,000 per annum

Useful resource- Water Sports Staff

A tour guide is a very popular job in travel and tourism. A tour guide is responsible for running tours of a particular area or attraction. This could range from day tours around Rome to month long tours across multiple countries in Africa. Some tour guides are employed by a travel organisation and other work independently. Recently, many travel bloggers have started to run tours too.

Requirements- Knowledge of the local area, customer service skills

Salary range- £15,000-£40,000 per annum

An event planner is someone who plans events! They will coordinate all aspects of professional meetings and events, such as weddings, sporting events, concerts, conferences etc. They often choose meeting locations, arrange transportation, and coordinate many other details.

Requirements- Experience in event planning

Salary range- £22,000-£40,000 per annum

Useful resource- Caterer

There is usually some degree of security that is required at events, especially big events such as football matches or concerts. Typically at such events there will be a whole team of security staff, this might include: general security guards, bodyguards, gatekeepers, crowd control, mobile patrol, and armed guards.

Requirements- Security training

Salary range- £15,000+ per annum depending on position

Useful resource- e4s

Theme parks are big places, meaning that they have lot of jobs in travel and tourism! The most obvious job is operating rides, however there are also lots of other opportunities within a theme park working as an entertainer, food and beverage assistant, ticket sales, cleaning and more.

Requirements- Customer service experience

Salary range- £12,000+ per annum depending on position

Most tour operators will hire Resort Representatives, also known as Holiday Representatives, to represent the holiday company in destination. These representatives will usually have accommodation provided for them in resort and this work is often seasonal (i.e. you will work during winter for a ski resort and during summer for a summer sun resort).

Their main responsibilities are to provide customer service to holiday makers, deal with any problems that might occur, conduct welcome meetings and to sell excursions. There are also Airport Representatives who are responsible for airport transfers and Children’s Representatives who work with children and run children’s clubs and activities.

Requirements- Customer service skills

Salary range- £15,000-£22,000 per annum

Useful resource- TUI Reps Guide

A risk manager is an important job in travel and tourism. A Risk Manager will be responsible for managing the risk to an organisation, its employees, customers, reputation, assets and interests of stakeholders. Their job is to identify and assess threats to an organisation, put plans in place for if things go wrong and decide how to avoid, reduce or transfer risk.

Requirements- Knowledge of risk management

Salary range- £30,000- £45,000 per annum

Useful resource- Prospects

An Events Sales Manager is responsible for sales related to events. This includes: account management, business development, market research, sales prospecting, public relations, customer relationship management, event planning and coordination, logistics oversight, revenue management, and communications. Event Sales Managers also prepare proposals for clients and maintain event records. 

Requirements- Management and events experience

Salary range- £30,000-£45,000 per annum

Finding appropriate venues is a very important part of organising an event! For some large companies they may hire a member of staff specifically for this purpose.

Requirements- Knowledge of events and venues

Salary range- £15,000-£35,000 per annum

Useful resource- Event Job Search

Jobs in travel and tourism- Tickets and sales

There are many jobs in travel and tourism that involve tickets and sales- in fact, some might argue that selling tickets to attractions, accommodation options, transport etc is at the heart of the travel and tourism industry! Here are some jobs in travel and tourism that fall under this category-

A Tour Operator is a person who comes up with ideas for holidays. Tour Operators will conduct research into this, design the holiday itinerary and content, prepare contracts, organise accommodation and transport and make arrangements for necessary guides, tour leaders or resort reps etc. They will then market the package and sell to travel agents .

Requirements- Knowledge of the travel industry

Salary range- £25,000- £40,000 per annum

Useful resource- Travel Trade Jobs

Being a travel Agent is one of the most popular jobs in travel and tourism. A Travel Agent sells holidays to tourists . This could be from a desk in a high street travel agent, phone the phone in a call centre or from behind a computer for online travel agents.

In recent times we have seen many independent travel agents starting up their own businesses too- these usually work from home and are small businesses.

Requirements- Knowledge of GDS systems and inventories

Salary range- £25,000-£40,000 per annum

Useful resource- Travel Weekly

There are many Ticket Agent jobs in travel and tourism found in different sectors including: rail, airlines, bus companies, cruise lines and tourist attractions . Ticketing agents are responsible for making and confirming travel arrangements for passengers. They are employed by railroads, airlines, bus companies, and cruise lines. Ticketing Agents will typically sell tickets in terminals, plan routes using computers and manuals, and calculate ticket costs.

Salary range- £12,000-£24,000 per annum

Every business needs a person or people behind the scenes who are responsible for business development and growth and whilst you might not see these people very often (because they often work behind the scenes), this is actually one of the most important jobs in travel and tourism! Business Development Managers develop a network of contacts to attract new clients, research new market opportunities and oversee growth projects. They also make sales projections and forecasting revenue, in line with projected income.

Requirements- Knowledge of businesses, preferably a degree or higher level qualifications

Salary range- £40,000+ per annum

Bureau de Change cashiers process cash transactions from customers in national and foreign currencies. They provide information on the conditions and exchange rates for buying and selling foreign currencies, make deposits of money, record all foreign exchange transactions and check for money validity.

Salary range- £12,000-£18,000 per annum

Useful resource- Travel Trade Recruitment

Consultants (in travel and tourism as well as other industries) are generally there to provide advice and guidance- they are seen an experts in their field. Therefore, Travel Consultants are responsible for providing advice and guidance on- you guessed it- travel. They will often meet with clients to discuss and learn about their travel requirements and then advise the clients about suitable travel options in accordance with their needs, wants and capabilities.

Requirements- Expert level knowledge in travel and tourism

Salary range- £40,000-£55,000 per annum

Useful resource- Travel Counsellors

A destination specialist is exactly as it sounds- a specialist of a particular destination. This person will be responsible for providing advice and guidance relevant to a particular destination. They will assist the Business Development Manager and may also work closely with Tour Operators and Travel Agents, depending on their specific role.

Requirements- Expert knowledge of a specific destination

Salary range- £40,000- £55,000 per annum

Useful resource- Flight Centre Travel Academy

One of the jobs in travel and tourism that people often forget about is a souvenir sales person. Most of us will purchase some souvenirs on our travels and therefore there is a need for someone to sell these souvenirs.

Souvenir sales people range from independent people who may sell ice creams on the beach, to high street shops to duty-free chains. Some people sell souvenirs online too.

Requirements- sales skills, customer service skills

Salary range- £12,000- £18,000 per annum

Having adequate travel insurance is essential when we travel, and because most people will buy travel insurance, there needs to be lots of sales people to sell it to them! A Travel Insurance Sales Person will often work in an office or from home, making sales from their phone or computer. They will often be paid commission- meaning that the more travel insurance they sell, the more money they earn.

Requirements- Sales skills

Salary range- £15,000- £25,000 plus commission per annum

Jobs in travel and tourism- Marketing and promotion

There are many jobs in travel and tourism that fall within the marketing and promotion category, after all, it’s all good and well creating amazing products and services, but if nobody knows about then then they won’t sell! Here are some of the major jobs in travel and tourism that involve marketing and promotion-

Travel writing is an important job in travel and tourism. Whether you are writing a travel-based novel, an informative blog post, an article for a magasine or a guidebook, there is a big demand for travel writing.

Many travel writers work on a freelance basis, meaning that they are self-employed and they contract their work to various parties such as magasines or websites.

Requirements- Excellent writing skills, experience and qualifications in journalism

Salary range- £15,000- £50,000 per annum

Useful resource- Smart Blogger

Travel blogging has become increasingly popular (and competitive!) and recent years. A travel blogger may have their own blog or they may write for other blogs, or both. Travel blogging isn’t just about writing- it is about developing a brand, maintaining a website, managing social media and promotion, selling things (online courses, merchandise, affiliate products (e.g. cameras, tickets to tourist attraction, hotel bookings) etc). It can take years to grow a travel blog to a point where you can make a reasonable income.

Requirements- Ability to manage your own time, writing skills

Salary range- £0- £100,000 per annum

Useful resource- Wanderlust

A travel vlogger is someone who creates video diaries of their travels, they will often post content on YouTube, although they can also use alternative platforms if they choose to do so. This job requires technical filming equipment and video editing skills. As with blogging, it can take years for a vlogger to build a big enough audience to make money. Money is usually made from paid sponsorships and adverts as well as products sales (e.g. online courses, merchandise, affiliate products (e.g. cameras, tickets to tourist attraction, hotel bookings), Patreon membership etc)

Requirements- Video editing skills, ability to present yourself appropriately on camera

Useful resource- Career Pilot

A Travel Influencer is essentially any person who has ‘influence’. This is usually related to people who have large followings on their social media or websites. Being a Travel Influencer can take a lot of time (it can take years to build a social following) or a person could reach fame overnight when a post goes viral or when they attract the attention of mainstream media or other major Influencers. An Influencer will usually make money by collaborating with brands to promote their products and services- this could be hotels, clothing companies, tourist boards and tourist attractions to name just a few.

Requirements- Some knowledge of social media marketing, ability to develop a brand and willingness to be in the public eye

Useful resource- Unchartered Backpack

There are also ‘behind the scenes’ jobs in the social media scene too- major Influencers and organisations will often hire social media managers and administrative staff to help manage their workload. These roles will involve conducting research into trends, hashtags etc and analysing which posts work well, which times of day are best to post etc. They will be responsible for scheduling social media and responding to comments.

Requirements- Social media expertise, qualifications in marketing

Salary range- £15,000- £35,000 per annum

Useful resource- Digital Marketing Institute

A Travel Journalist is a journalist who focusses their writing on travel-related content. Journalists will usually work for a newspaper, magasine or other media outlets, such as a website or for a TV production company. Their main job is to research and report on a particular issue or subject, this could include interviewing people, looking through data archives and reviewing existing literature. May journalists work on a freelance basis and will write proposals for projects that they would like to work on before being accepted.

Requirements- Journalism qualification, writing and research skills

Salary range- £23,000-£45,000 per annum

Useful resource- The Guardian

All visitors to an area will require some kind of information, whether that is a tourist map, appropriate signage, guidebooks or recommendations. Therefore, it is important that there are staff who can help to provide this information! Tourist information centres are a popular place for tourists to visit and staff who work here will provide information and guidance, conduct research, help tourists to make bookings and act as an ambassador for the local area.

Requirements- Knowledge of the local area

Useful resource- National Careers

Many people do not think of photographers when they think of jobs in travel and tourism, but it is actually a very important and common role! Travel photography is big business- there are jobs for professional photographers to take photos for art purposes as well as for marketing- from Instagram posts through to holiday brochures.

Requirements- Photography skills

Salary range- £18,000- £39,000 per annum

Useful resource- The Wandering Lens

Whilst we get most of our information from the Internet these days, there is still a place for holiday brochure…. and somebody has to produce them! Well, actually there is a whole team of people who work to produce a holiday brochure including graphic designers, copywriters, photographers, researchers and the printing and distribution team.

Requirements- Knowledge of graphic design/ copywriting/ printing

Salary range- £15,000+ per annum depending on specific role

Useful resource- Pitched

Jobs in travel and tourism- Transport

Transport is a fundamental part of the tourism industry, and as such it is no surprise that there are many jobs in travel and tourism that are connected to transport. Here are some of the most common transport-based jobs in travel and tourism-

A Pilot is responsible for the safe operation of an aircraft. He/she will plan the route and communicate with Flight Traffic Control to safely navigate the aircraft from one destination to another. There are different ranks for pilots, most will begin as a First Officer and some will then work towards becoming a Captain.

Training to be a pilot is a barrier for many people as the costs to do so are very expensive (£100,000+). There are no student loans available for such training.

Requirements- Be a fully qualified pilot with current license to fly

Salary range- £40,000-£80,000 per annum

Useful resource- Aviation Job Search

Cabin Crew, also referred to as Flight Attendants, are responsible for the safety of passengers onboard an aircraft. Cabin Crew will undertake intense training on how to deal with accidents and emergencies and will be tested on their knowledge regularly. They are also responsible for providing customer service to passengers and will assist with boarding and disembarkation, serving food and drinks and selling duty-free items.

Requirements- Customer service skills and experience

Salary range- £15,000-£35,000

Useful resource- All Flying Jobs

A Train Driver is responsible for the safe passage of people on the train.

Requirements- Train driving license

Salary range- £40,000-£60,00

A Train Assistant is someone who undertakes general duties onboard a train, including providing customer service to passengers, selling food and drink and dealing with any onboard issues that may arise.

Salary range- £14,000-£18,000 per annum

While some people may not think about drivers when they think about jobs in travel and tourism, drivers are actually very important! From lorry drivers who transport the goods that are used for tourism to taxi and Uber driver, the travel and tourism industry would not function without them!

Requirements- Driving license

Salary range- £12,000-£35,000 per annum

Useful resource- Day Insure

Working as a Ticketing Agent is one of the most important jobs in travel and tourism- because there are many tickets that need to be sold! Ticketing agents could be based at the airport, in a travel agency or in an office selling tickets online.

Salary range- £15,000- £25,000 per annum

A Customer Service Agent is another one of the most important jobs in travel and tourism. This is a customer-facing role that involves providing customer service. Customer Service Agents can work in different parts of the travel and tourism industry but this title is most commonly used in the airport as the title used for staff who work in the check in area.

Salary range- £15,000-£25,000 per annum

Useful resource- Menzies Aviation

A Ground Handling Agent is another job title that is used at airports. These are the people who work facilitate the smooth operation of airline services on the ground. Their main responsibilities are to accept, handle, load, unload, transfer, or otherwise processing cargo, passengers or baggage.

Requirements- Customer service experience, organisation skills

Salary range- £18,000- £30,000 per annum

Useful resource- British Airways

A Baggage Handler is responsible for loading and unloading baggage from the aircraft. They will drive vehicles that carry large amounts of baggage and check outgoing baggage against flight lists, transport it, and load it onto the aircraft using lifting equipment.

Requirements- Physical ability to lift heavy luggage

Salary range- £15,000- £22,000 per annum

Useful resource- Aviation Jobs

Airport Security Officers are responsible for making sure that everyone obeys the rules and regulations in relation to security at the airport. This includes checking passengers, baggage and cargo for any potential security threats.  

Requirements- Relevant security training

Useful resource- Heathrow Airport

A Border Force Agent checks that all passengers meet the criteria for entry into the country. They will check passports and travel documents of all passengers arriving into the country, this could be by sea, air or rail . They are also responsible for detecting and intercepting prohibited goods.

Requirements- Relevant Border Force training

Salary range- £22,000- £32,000 per annum

Useful resource- Gov.uk

A Flight Planner is responsible for the strategic planning of fleets, routes and staff for an airline or airport.

Requirements- Experience with airport or airline planning

Salary range- £30,000- £40,000 per annum

Useful resource- Careers in Aerospace

It can be argued that working as an Air Traffic Controller is one of the most stressful jobs in travel and tourism! Members of ATC are responsible for the safe navigation of aircraft in the skies. They are required to use radar, computers, or visual references to monitor and direct the movement of the aircraft in the skies and ground traffic at airports.

Requirements- A degree, Air Traffic Control training

Salary range- £40,000- £100,000 per annum

Useful resource- NATS

A Flight Dispatcher is responsible for making sure that the aircraft is ready for departure. They will undertake a number of checks to ensure that the aircraft is fit to fly and provide the Pilots and Cabin Crew with the relevant information (e.g. weather reports, flight plans, passenger list).

Requirements- Ability to work under pressure, good organisation skills

Salary range- £20,000- £35,000 per annum

A Loadmaster is required to plan how items and people should be loaded into the aircraft. This includes mathematically planning the correct placement of both cargo and passengers whilst also ensuring passenger comfort and safety and securing cargo.

Requirements- Relevant training, mathematical skills

Salary range- £25,000- £38,000 per annum

An Airfield Operator is responsible for ensuring the safe take off and landing of aircraft, maintaining navigational aids, performing inspections and communicating with air traffic control.

Requirements- Aviation experience and knowledge

Useful resource- AOPA

A Transport Engineer will undertake any relevant maintenance and repair work on the mode of transport. This include motor vehicles, trains, ships, boats and aircraft.

Requirements- Engineer training and qualifications

Salary range- £35,000- £50,000 per annum

Useful resource- Transport Engineer

Car hire is big business and there are a number of positions for jobs in travel and tourism in this sector. This includes Car Hire Salespersons, Car Hire Managers and the relevant administration positions that are connected with the car hire business.

Requirements- Sales training

Useful resource- Enterprise

Jobs in travel and tourism- Cruise industry jobs

Cruise tourism is BIG business and it is no wonder that there are so many jobs in travel and tourism that are based in the cruise sector. There are thousands of cruises that travel around the world each year, each with their own style and types of passengers. Some cruise ships are as big as small cities, with everything onboard from restaurants and bars and swimming pools to theme park rides, casinos and beauty salons. Because of this, there are a job of jobs in travel and tourism that fall within the cruise sector.

If you are looking for cruise ship jobs that are being advertised now, I recommend visiting the All Cruise Jobs website .

Here are some of the main jobs in the cruise sector-

If anybody needs medical attention onboard a cruise ship, there will be a team of medical professionals ready to help. This includes doctors, nurses, healthcare assistants and paramedics.

Requirements- You will need to be trained in these roles before you apply for a job on a cruise ship.

Salary range- £12000+ per annum

Useful resource- Cruise ship medicine

The Pursers department is the centre of hotel operations onboard a cruise ship. This involves a variety of roles and management of hotel accounts, shore excursions, and shipboard personnel operations such as the Crew Office. This is usually a customer-facing role that involves providing high levels of customer service guests, assisting with account inquires, resolving customer service issues, and answering telephone calls.

Requirements- Managerial experience or training, experience of working on a cruise ship

Salary range- £35,000- £60,000 per annum

Useful resource- Cruise ship jobs

There are a range of jobs in travel and tourism that fall under the entertainment category. On a cruise ship there are positions in children’s entertainment, taking part in cabaret activities (e.g. singers, dancers, actors) and other general entertainment such as comedy shows or magicians.

Requirements- experience in the entertainment industry

Useful resource- Entertainers Worldwide Jobs

These are the people who are involved in the behing-the-scenes side of entertainment onboard a cruise ship. The Production Manager will coordinate productions and members of their team will have a range of specific tasks relating to the smooth running of the entertainment onboard the cruise ship.

Requirements- Experience in entertainment production

Useful resource- All Cruise Jobs

There are many jobs in travel and tourism that involve working with food and beverages in the cruise sector and other areas too. This ranges from bar staff, waiters and glass collectors to managers and chefs.

Requirements- customer service experience, chef experience/training

Useful resource- Cruise Ship Job

Housekeeping and cleaning is one of the most important jobs in travel and tourism and is found in every sector, including cruise! There will usually be a team and some members of the team will hold leadership responsibilities.

Requirements- none

Technical engineers are responsible for the efficient and cost-effective operation and maintenance of machinery and equipment onboard the cruise ship. This covers a wide range of areas including power generation and propulsion; heating and air conditioning; and deck, hotel, and entertainment support systems.

Requirements- Technical training

Salary range- £25,000+ per annum

The Environmental Officer is responsible for ensuring that the procedures concerning the environmental aspects of the ship and pest control are implemented correctly. They are also involved with environmental audits and monitoring the proper management of chemicals on board.

Requirements- Environmental management training/ qualifications

Salary range- £30,000+ per annum

Useful resource- P&O Cruises Environmental Overview

The primary responsibilities of the Deck Officer is to ensure the safe navigation of the cruise ship. They will also be responsible for health and safety and security aspects of the ship’s operations, including guests, officers, crew and staff members.

The head of the department is the Captain, the highest ranking person aboard. This is then followed by 1st, 2nd, 3rd Officers; Safety Officer; Security Officer; Deck Cadet and Deck Ratings – Boatswain/Bosun, Carpenter, Able Seaman Unlimited, Ordinary Seaman Entry Level and Deckhand.

Requirements- Relevant training/ qualifications and experience

Safety and security is another important area of jobs in travel and tourism. Onboard a cruise ship there are a number of jobs that focus on the safety and security of passengers onboard, such as Security Officer, Security Guard and Surveillance Officer.

Requirements- Relevant training and experience

Salary range- £15,000 + per annum

Many people forget about the essential jobs that are required on a cruise ship! If a pipe leaks or a toilet gets blocked, a plumber is in need!

Requirements- Plumbing training and qualifications

The onboard Human Resources team works in conjunction with the shoreside Employee Relations team to implement and uphold all HR policies and initiatives. Responsibilities of HR staff include overseeing Crew Welfare, creating an effective work environment and supporting shipboard and shoreside management teams.

Requirements- HR training and qualifications

The IT Officer is responsible for the maintenance, operation, and support of onboard computer systems, mobile devices, physical and virtual servers, networks, point-of-sale terminals, network equipment, and peripherals.

Requirements- IT training and experience

Salary range- £20,000+ per annum

Useful resource- All Cruise jobs

The Computer System Specialist is responsible for all onboard computer systems. This includes installing and configuring new PC system hardware, upgrading existing hardware, and supporting mobile devices. The Computer System Specialist works closely with the IT Officer to ensure all onboard systems perform at optimum levels.

Requirements- Customer service skills, IT/computer skills

Useful resource- Princess Cruise Jobs

A Public Health Officer will monitor shipboard public health and infection control procedures. They ensure compliance and implementation of procedures associated with communicable diseases, illnesses and most recently the COVID-19 pandemic- this has become a very important job in travel and tourism over the past couple of years!

Requirements- Relevant public health qualifications and experience

Salary range- £35,000+ per annum

Every cruise ship will have a marketing department. Within this department there are a range of roles ranging from general marketing managers to photographers and videographers.

Requirements- Training and qualifications in marketing/ photography and videography skills and experience

There are a range of hospitality-based staff that can be found onboard a cruise ship too. This includes people who work in the casino (e.g. money change, game assistants etc), and staff who work in a spa or salon (e.g. masseuses, hairdressers, beauty technicians).

Requirements- Relevant skills and qualifications for the post (e.g. hairdressing qualification)

The Deckhand is responsible for maintenance/cleaning of the interior/exterior of the cruise ship. The deckhand will also assist with bridge watch/navigation, perform hourly security patrols including nightly engine room inspections, and will assist with general boat operations.

Requirements- Mechanical skills

Cabin stewards/ stewardesses are responsible for keeping passengers’ cabins clean and tidy. Duties include vacuuming, changing sheets, washing windows, cleaning bathrooms etc.

There are many jobs in travel and tourism that involve retail. Onboard a cruise ship there will be a range of shops that will need staff- from retail assistants to retail managers.

Requirements- retail experience, good customer service skills

Jobs in travel and tourism- Hospitality

Whilst the hospitality industry is an industry in itself, many of the jobs that are classified as being hospitality can also be in the travel and tourism industry- tourists need to eat, sleep and be entertained after all! So here are some of the major jobs in travel and tourism that come under the hospitality umbrella-

Housekeepers are responsible for cleaning and reporting any safety hazards to the person in charge. They will undertake duties such as hoovering, polishing, emptying bins, changing bed sheets etc.

Requirements- None

Salary range- £12,000- £15,000 per annum

There are several jobs in travel and tourism that are related to the nightlife scene- this includes DJs, Bar Staff, Glass Collectors, Cleaners, General Manager etc. All of these members of staff will have their own individual responsibilities.

Salary range- £12,00+ per annum depending on experience

Casinos are popular places for tourists to visit, especially in destinations such as Las Vegas or Monaco. There are a number of jobs that workers can do within a casino, including people who help to run and operate the games/machines, security guards, customer service representatives, cashiers and cleaners.

Salary range- £12,000+ per annum depending on experience

A Front Desk Operative is a person who is the first point of contact for all customers of a business. Their responsibilities will general include greeting and welcoming guests, receiving and delivering all incoming and outgoing mail and packages, answering all calls and directing as needed, scheduling meetings, and coordinating office activities.

A Receptionist is usually the first person that you will meet when entering a business, for example a hotel. Their main responsibilities include greeting visitors, answering telephones, taking messages, scheduling appointments, filing and maintaining documents, providing information to various people, making travel arrangements, running errands and performing various administrative tasks.

Salary range- £15,000- £20,000 per annum

If you are working in food and beverage, you have one of the most important jobs in travel and tourism…. because we all need to eat! There are plenty of jobs related to food and drink, from Waiters and Bar Staff to Chefs and General Managers.

Requirements- Customer service skills, specialist skills e.g. culinary

Airbnb isn’t just a place for tourists to stay, it is a travel and tourism business for property owners! Many people have bought properties in recent years with the intention of renting them out to tourists for a profit. This can be a great way to make money and to run your own business. There are also jobs in cleaning Airbnb properties, managing Airbnb properties and marketing Airbnb properties. There are also a range of alternatives to Airbnb that work on the same or similar business models.

Requirements- Must have the initial capital to purchase a property

Salary range- Varies depending on how many Airbnb properties you have and where they are located

Useful resource- Airbnb

A Chef is in charge of organising and preparing food in the kitchen. This includes studying recipes, setting up menus and preparing dishes.

Requirements- Culinary skills

Salary range- £18,000+ per annum depending on quality of the restaurant

Useful resource- Chef jobs

A Guest Relations Manager is responsible for facilitating open lines of communication between staff and guests. They will oversee other team members including receptionists, concierges, housekeepers, and wait staff.

Requirements- Managerial experience and training

A Concierge is a person who works for a building or hotel undertaking receptionist duties and assisting guests with checking in and moving luggage etc. They will also provide information and deal with guest queries.

Jobs in travel and tourism- Tourism development

There are many jobs in travel and tourism that focus on tourism development. Tourism development is very important- we need to make sure that tourism is planned in a way that will make money for local businesses, whilst not having a negative impact on the environment, economy and society. Jobs in travel and tourism in this sector will usually play a key role in ensuring sustainable tourism .

A Tourism Consultant is a person who will provide expert guidance and advice. they are very knowledgeable in their field and can command high salaries as a result. Tourism Consultants may work for Governments or for specific organisations.

Requirements- Expert knowledge in the relevant field

Useful resource- Acorn Tourism

Many jobs in travel and tourism are related to various projects, and each project will require a manager! This could be managing the opening of a new restaurant, managing team training and development or managing the development of a new resort to give a few examples.

Requirements- Expert knowledge in specific field, management experience

Conservation is one of the most important jobs in travel and tourism, this is because if we do not protect the things that we are going to see (the beach, the mountain, the animals etc) then there will be no tourism in that destination in the future! Conservation Specialists will have expert knowledge in the environmental impacts of tourism and will usually have a specific focus e.g. turtle conservation or sloth rehabilitation.

Requirements- Expert knowledge of conservation, degree or higher

Salary range- £35,000- £50,000 per annnum

Useful resource- Responsible Travel

Every industry needs economists, and travel and tourism is no different! The duties of a Tourism Economist is varied, but some common tasks include researching economic issues related to the tourism industry; conducting surveys and collecting data; analysing data using mathematical models, statistical techniques, and software; presenting research results in reports, tables, and charts; interpreting and forecasting market trends and advising businesses and governments.

Requirements- Expert in economics, degree or above

Salary range- £40,000- £80,000 per annum

Useful resource- Economist

Conducting research is another one of the most important jobs in travel and tourism that often goes unnoticed. In order to make sure that the tourism industry is built on a strong platform and that it will be sustainable, it is imperative that Researchers are employed. Tourism Researchers may focus on specific niches or they may conduct more general research. Some Researchers will work in the field and other may work in academia.

Requirements- Excellent research skills, higher level degree or PhD

Salary range- £35,000- £45,000 per annum

Useful resource- TTRA

There is also the need for Legal Consultants and representatives in travel and tourism in just the same way that these are needed in any other industry. This will include consultancy roles as well as legal professions such as lawyers and solicitors.

Requirements- Legal training and qualifications

Salary range- £40,000- £60,000 per annum

Useful resource- The Lawyer

There is also the need to have staff who specialise in policy. Travel and tourism businesses have to abide by policies and laws of the destinations in which they are located as well as the destinations in which they operate (e.g. a hotel business may be based in the UK but have hotels all over Europe).

Requirements- Expert in policy. Degree or above.

Useful resource- The Johnson Group

As I explain in my article about the biggest jobs in travel and tourism in 2022 and beyond , smart tourism is an integral part of our tourism industry and it is set to grow. Smart tourism is when we use technology to enhance productivity and to enhance the tourist experience. If technology is your thing, then this job in travel and tourism is set to boom in the coming years!

Requirements- Skilled in IT and technology, degree

Salary range- £25,000- £45,000 per annum

Useful resource- Tourism Teacher

A Corporate Social Responsibility Officer is responsible for planning and implementing business strategy. This may often has a specific focus on social responsibility- the concept that a business has a responsibility to do good. It could involve putting together and implementing practices such as environmental impact reports, liaising with and working with members of the local community and developing an overall responsible business.

Requirements- Knowledge of CSR, business degree or equivalent

Useful resource- Guardian

We all need to learn! Therefore Teachers and Trainers are some of the most important jobs in travel and tourism! This could include a classroom Teacher or Lecturer who teaches students about sustainable tourism management or somebody who provides practical workplace training, such as a Cabin Crew trainer.

Requirements- Teaching/ training qualification

A Tourism Development Officer if responsible for ensuring that tourism development takes place in an appropriate way. They will review relevant policy and regulation, ensure the correct documentation and procedures are followed and plan for the most appropriate way to develop tourism provision in a given area.

Requirements- Expert knowledge in tourism development, a degree

Useful resource- UNWTO

Jobs in travel and tourism- Back office jobs

Last but not least, we must not forget about the behind-the-scenes jobs in travel and tourism! Here are some of the most common-

Members of the Human Resources team are responsible for the daily administrative and HR duties of an organisation. They assist with recruitment and record maintenance for payroll processing as well as provide clerical support to all employees.

Requirements- Administrative Capabilities

Whilst recruitment may be undertaken by the HR team in smaller organisations, many large travel and tourism organisations will employ staff members to work specifically with recruitment, for example airlines. A Recruitment Manager will oversee all of the recruitment process, contracts and onboarding process for new staff.

Requirements- Managerial experience

Salary range- £35,000- £55,000 per annum

Useful resource- Aero Professional

As I mentioned earlier in this article, marketing is big business in travel and tourism and there are many jobs in this field. Many people will start off as a Marketing Assistant, preparing and managing marketing material and conducting analysis on marketing campaigns, and they will progress on to become a Marketing Manager.

Requirements- Marketing experience/ degree

Salary range- £18,000+ per annum depending on position

There are many administrative jobs in travel and tourism. These have traditionally been office-based jobs, whereby staff will undertake various tasks such as taking notes, recording information, completing spreadsheets etc. However, recent years have seen a number of administrative positions that are undertaken remotely arise, often referred as as a Virtual Assistant.

Requirements- Ability to conduct administrative tasks

Useful resource- Upwork

All business have books that they need to manage and many businesses will hire staff especially to do that. Finance or Account Managers are responsible for monitoring income and expenditure and ensuring that all finances are adequately recorded. They will also undertake/facilitate annual tax returns and any other relevant documentation.

Requirements- Financial knowledge/ qualifications

It is inevitable that travel and tourism businesses will have to create and sign relevant contracts and it some cases it is necessary to employ a Contracts Manager to do this. They are responsible for administering and managing contracts and ensuring that contracts move quickly and smoothly from creation to negotiation to execution.

Requirements- Contracting knowledge

Now that you have seen all of the jobs in travel and tourism that are available to you, it’s time to brush up on your subject knowledge and employability skills! Here are some articles that you may find helpful-

• Where to find a job in travel and tourism
• 10 jobs in travel and tourism that will BOOM in the coming years
• Digital nomad jobs- A complete list
• How to earn £30,000 per month as an influencer

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THE JOURNAL

Travel Advisor Resources

Fora’s Guide to the Best Career in Travel and Tourism

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/career-in-travel-and-tourism

Interested in a career in travel and tourism? We’re detailing the current state of travel, the various opportunities available and tips for dipping your toes in the field. 

Interested in the coolest career in travel and tourism? Skip the reading and apply to become a Fora Advisor today.

Travel careers vs. tourism careers: is there a difference?

Technically, all tourism careers can be called travel careers. But the opposite doesn’t hold up. Tourism is largely associated with leisure (and, to an extent, education) while travel can be leisurely or professional. 

What’s the job outlook for careers in travel and tourism?

Most jobs in the travel industry are on the upswing right now, so now’s a good time to start a career in travel and tourism.

Travel is currently at an all-time high

Since pandemic restrictions waned, travel has come back with a vengeance (there’s actually a term for it ). As a result, most careers in travel and tourism are thriving. 

A word of caution: seasonal travel jobs are less secure long term

No matter how popular travel becomes, seasonal jobs are not the best option if you’re looking for long-term work. 

On the flip side, most seasonable jobs in travel and tourism are only intended to be part-time. If you’re explicitly interested in a career, you’ll probably avoid seasonal positions anyway.

Want a career in travel and tourism with unmatchable flexibility? Sign up to become a Fora Advisor .

Tips for securing a career in tourism and travel

There are a few skills and tips that are broadly applicable to careers in travel and tourism. Read on for a quick breakdown.

Develop critical skills: most travel or tourism careers require excellent communication skills

At their heart, virtually all careers in travel and tourism regularly deal with people. As such, having great interpersonal skills will go a long way regardless of your career path.

Marketing skills may also be helpful if you choose a career that requires self-promotion, as with tour operators or travel advisors.

(Looking to boost your marketing skills? Fora offers extensive advisor training: we’ll teach you everything from optimizing your social media to how to build a sales funnel within a travel context .)

Learning multiple languages can be helpful

Few careers will put you in contact with so many people of different backgrounds than travel and tourism. Likewise, learning additional languages — even a few basic phrases — can make a big difference in your prospects.

Of course, this isn’t a requirement to work with a global travel agency like Fora, so consider this a boost rather than a requirement.

While traveling isn’t usually a requirement for tourism and travel careers, it can help

On one hand, having extensive travel experience can broaden your perspective, which can be beneficial to a career in travel and tourism. 

On the other hand, needing prior travel experience is one of the great myths about becoming a travel advisor . In this case, simply having a passion for travel and knowing when to lean on research tools — like Fora’s community app Forum and integrated advisor portal — is more than sufficient to be successful.

Understand industry trends

Having your finger on the pulse of the travel industry may provide helpful context for a career in travel. 

For instance, France has been the most-visited country for the past three years. Travel planners who were aware of this and conducted a little bit of extra research for France itineraries may have had an edge over competitors who weren’t as prepared. 

There are no guarantees when it comes to industry trends — that’s their nature — but simply having context for what’s going on in the business can make a difference in your career.

Network with travel and tourism professionals

Running a successful business in a vacuum is nearly impossible. Just about every career, in travel and tourism or otherwise, can benefit from networking. Not only can this be an excellent source for business, but it can help you land a career in the field in the first place.

Consider your education options

Many careers in travel and tourism are more accessible to candidates with degrees or some type of formal education.

That being said, if travel planning is appealing, you should know that Fora doesn’t require any experience or education to join. Rather, we provide all the travel agent training and travel agent certification you could need to be successful.

Interested? Apply to become a Fora Advisor .

8 options for a career in travel and tourism

There are dozens of different careers in travel and tourism, but here are a few of the more popular choices (all of which are doing fairly well at the moment).

1. Tours: operators & guides

Perhaps on the lower end of the income spectrum, tour guides in coveted destinations get to wax poetic about all sorts of subjects, from haunted houses in NOLA (see our guide to New Orleans, off the beaten path ) to old battlefields, historic castles and more.

Tour operators, the entities responsible for employing guides, tend to make a more lucrative living at the expense of working in more of an administrative role.

The former often requires extensive knowledge on the subject while the latter may be relegated to entrepreneurs and / or those with business degrees.

2. Hospitality: hotel staff & managers

Hospitality jobs — think hotels and resorts — are seeing an explosion right now in the United States.

Entry-level positions, including labor-intensive roles like housekeepers and customer-facing roles like receptionists, rarely have strict hiring criteria. But they also tend to pay on the lower end of the spectrum as far as careers in travel and tourism are concerned. 

Senior positions such as hotel managers, on the other hand, can be very fruitful careers. The trade-off, of course, is that they require a degree in hospitality or years of experience.

3: Sommeliers

Sommeliers may be an unexpected addition to our list of travel and tourism careers. But most wine tastings occur in sought-after destinations like Napa Valley, one of the best places to visit in California (see our guide to Napa hotels ), or Tuscany in Italy (read about where to stay in Tuscany ). 

This rare profession is reserved for oenophiles, however. And, perhaps just as important, it often requires plenty of experience in the industry before a livable wage is achievable, especially considering most sommeliers live in areas with a high cost of living.

4. Airlines: flight attendants & general staff

Perhaps the most widely available career in travel and tourism: general airline staff. That’s essentially everyone from security at airport doors to flight attendants on planes. Most positions require limited experience or education, if any, and most pay decent hourly wages or salaries. 

Flight attendants get to travel regularly, which is a fun perk. But the prospect of working with unruly passengers may not be appealing to all.

5. Airlines: pilots

Airline pilots enjoy one of the more enviable salaries of careers in tourism and travel. But they also require tons of specialized training and education that’s not readily accessible across the country. In fact, this requirement is partly why there are so many openings for pilots across the airline industry, despite great pay and benefits.

6. Cruises: general staff & cruise directors

One of the most grueling careers in the travel and tourism industry: cruise staff. Lower positions typically have unforgiving schedules and mediocre pay while director positions are, though often very well paid, extremely selective.

On the flip side, working on a cruise ship can be a blast, and some cruise lines allow their employees to go on shore leave (in case you wanted to check out Bahamas resorts , the most beautiful cities in Mexico …you get the idea).

(P.S. If you’re a fan of swanky cruises but aren’t necessarily jumping at the chance to live aboard, perhaps selling trips as a Virgin Voyages travel agent is the opportunity you’re looking for.)

7. Cruises: navigation, engineering & other specialists

Specialist roles on cruises are often even more selective than airlines and client-facing roles, requiring lengthy experience in adjacent fields (e.g., shipping, the military and so on). Examples might include cruise ship mechanics or engineers, ship captains and even onboard doctors. 

The pay for these travel and tourism careers is often substantial, but again, the education and experience criteria are tip-top.

8. Travel advisors

What does it take to become a travel agent (a.k.a travel advisor or travel consultant )? Compared to other top careers in travel and tourism, not much — and yet, top earners among travel advisors enjoy very generous salaries (see more about Fora travel advisor salaries ). In fact, learning how to become a travel agent is fairly straightforward — at least if you join us, as we provide all the training you need to be successful. 

It’s also one of the most flexible careers in travel, and the only major career in the field that allows professionals to operate their business as an independent entity. Not to mention you get to sell adventure and happiness to excited clients, making it a wholly enjoyable job for established advisors.

So what do travel agents do exactly? They plan trips and make reservations on their clients’ behalf. 

Interested? Sign up to become a Fora Advisor and enjoy an extensive suite of benefits unparalleled among modern travel agencies.

Career in travel and tourism FAQs

Have more questions about careers in travel and tourism? We have a few answers for you.

What career is best for traveling?

Looking for jobs where you travel — or desire an income source to fund your ventures while traveling the world ? Cruise and airline positions allow you to travel often, but considering most jobs are either low paying or have very tough requirements, these careers will only appeal to some. 

If you’re looking for a career that allows you to travel whenever you like with practically no experience or education stipulations, travel planning may be your best bet.

What’s the highest-paying job in travel and tourism? 

This is hard to answer because there is a lot of nuance involved. 

Specialist positions on cruise ships and hotel managers tend to be lucrative travel or tourism careers. Successful travel advisors make comparable income, too, though. That’s especially true for corporate and luxury travel advisors who work with more discerning clients.

(BTW: how much do travel agents make anyway ?)

Is the tourism industry right for you? Is corporate travel a better alternative?

The tourism industry isn’t for everyone, particularly for people who aren’t overly social. That being said, if you’re more interested in professional discourse, you may still consider being a corporate travel agent . There’s a different vibe to this sort of travel planning that may be more appealing to some.

Will a niche or specialization help you land a travel or tourism career?

In terms of travel planning, certainly; there are tons of different travel agent jobs . 

Beyond that, it depends on the role. For example, a niche can certainly be beneficial if you’re interested in being a tour guide or operator. But there’s no real benefit if you’re applying for a position at an airline.

Do any tourism or travel careers allow you to be fully remote?

Administrative positions within the hospitality and cruise industries allow some workers to be remote. Plus, remote travel agents have become the norm rather than the exception. 

Otherwise, most careers in travel and tourism aren’t remote (it’s pretty hard to fly an airplane from home…for now at least). 

(Looking for the best remote jobs for moms or jobs you can do remotely while traveling? Check out our guides.)

Want the best career in travel and tourism? Become a Fora Advisor

If it wasn’t obvious, our favorite career in travel and tourism is travel planning. And there are a lot of reasons to become a Fora Advisor if this path intrigues you. (Don’t take it from us,: see what our advisors have to say about it.)

If you have a passion for travel and love the idea of making your own schedule, sign up to become a Fora Advisor today.

Still on the fence? Check out more travel advisor resources below:

Is Being a Travel Agent Worth It? Fora Discuses the Pros & Cons  

How Long Does It Take to Become a Travel Agent?  

How Much Does It Cost to Become a Travel Agent? Fora Tells  

How to Become a Travel Agent Online: Fora's Full Guide  

How Do Travel Agents Get Clients? Fora's Top 5 Tips  

Everything You Need to Know about a Fora Travel Advisor Salary (and How Our Advisors Get Paid)  

How to Market Your Travel Business Like a Pro: Tips from the Experts

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

The magazine of Glion Institute of Higher Education

List of careers in hospitality and tourism: opportunities for learning and travel

HOSPITALITY UNCOVERED

In this article

World-class hospitality qualifications

Our bachelor’s degree in hospitality will give you the platform to launch your career in hotel management.

The hospitality and tourism industry is booming thanks to accessible international travel and consumers’ enthusiasm for discovering new places.

Continuing growth in the industry means there is an enticing range of  career paths in hospitality  and tourism you can consider when deciding on your future, such as event manager, luxury manager, marketing manager, and more.

If you’re curious about what type of role might be best for you, there are plenty of options that combine exciting opportunities for personal development and working around the world.

In this article, we’ll go over the different hospitality and tourism career pathways you could aim towards.

We’ll also discuss what the different roles entail and how you can gain the skills and knowledge to succeed in hospitality and tourism.

Why pursue a career in the industry?

With tourism and hospitality booming after Covid, there are more reasons than ever before to consider a career path in this rewarding sector.

Hospitality venues are keen to employ skilled and qualified individuals who can help their businesses thrive.

The industry itself can be an exciting and endlessly interesting area to work in. In this field, you’ll get to work with people from all over the world.

You’ll also be able to work in a range of appealing locations, since hospitality is truly a global industry. It’s also a great option for people who like to challenge themselves to continuously improve.

Hotel operations

Hotel operations roles include everything that makes a hotel run smoothly. These include:

• Front desk and guest services
• Housekeeping and maintenance
• Food and beverage services

For each of these, there will be management roles responsible for overseeing staff in their specific department. For example, a  front of house manager  supervises staff at the front desk. Generally,  hotel management  careers are all about organizing staff, monitoring projects, solving problems and making sure consumers are happy.

What are the different departments in a hotel?

There are a range of different departments in a hotel, including:

• Front of house
• Back of house and housekeeping
• Maintenance
• Event management
• Guest experience

Hotels also need general managers who handle the overall operations of all these departments.

What skills are required to work in hotel operations?

To work in hotel operations, you should work on building skills such as:

• Time management
• Team leadership
• Organization
• Analytical skills
• Communication

These useful transferable skills will set you up well for a hospitality and tourism career and in other areas too.

How can I start a career in hotel management?

There are two main routes to working in hotel management. You can either start working your way up from entry-level roles via other  careers in the hotel industry  or you can study for a  hospitality degree .

Travel and tourism 

There are also a wide range of travel and tourism industry jobs, such as:

• Travel agency management
• Tour guide positions
• Event planning and coordination
• Transportation and logistics in the tourism industry
• Adventure and eco-tourism careers

These will have many of the same requirements as hotel roles. However, they can lead to working in varied environments, especially if you work in  luxury management , which focuses on high-end services.

Restaurant and culinary services

Hospitality careers also include food and beverage services work, which includes:

• Restaurant management positions
• Culinary arts and chef careers
• Front-of-house and back-of-house staff for restaurants
• Sommeliers and beverage professionals
• Catering and  event management

What skills are required to work in restaurant management?

As well as the management skills you’d need for any of these hospitality careers, you’ll also be expected to have culinary experience for a role in restaurant management. You could gain this either through specialized study or by working in a professional kitchen environment, a bar or with a catering company.

What is the role of a sommelier?

A sommelier is a wine expert. They are usually responsible for choosing and updating a venue’s wine list. They’ll also work with chefs to make sure dishes have suitable wine pairings and they can often give advice to customers on wines that enhance their menu selections.

Hospitality marketing and sales

Another career option in hospitality is to work in marketing and sales. This can mean being responsible for:

• Sales and revenue management
• Digital marketing strategies for hotels and travel companies
• Branding and public relations
• Customer service and guest relations

How can I pursue a career in hospitality marketing?

For one of these hospitality careers, you will need a good knowledge of both the hospitality field and marketing. You can learn the skills you need from a college or  hospitality school in Switzerland  to give you the best chances of success.

What skills are essential for a sales manager in the hospitality industry?

Vital skills for a marketing or sales job in hospitality and tourism, such as marketing manager, include:

• Project management
• Data analysis

Transitioning into a career in hospitality and tourism

If you are looking to start your career in the hospitality and tourism professions, the important steps are:

• Education and training to get you the skills and qualifications needed for hospitality employment prospects
• Learning transferable skills, such as those listed in this article, to help you in whatever hospitality career you move into
• Networking and making industry connections to help you find job opportunities in tourism and hospitality
• Doing a  hospitality internship  or apprenticeship to give you real-world experience

What qualifications do I need to pursue a career in hospitality and tourism?

The best qualifications for hospitality careers are specialist hospitality certificates.

Whether you’re thinking about a bachelor’s degree, a diploma or an advanced qualification, these courses will give you the experience and skills necessary to compete for the most sought-after careers in the industry.

If you are looking at a career as a restaurant manager, you should also look for some culinary qualifications.

If you’re looking at degree options, you should aim to choose a course that includes internships. These will provide vital on-the-job training, as well as giving you a chance to network with professionals who are already established.

Learn more about Hospitality Careers

Hospitality Careers

Guide to career paths in hospitality

What is tourism and hospitality?

Hospitality and tourism careers: how to get started.

Open for business: showcasing our entrepreneurial alumni

What are the job prospects and growth potential in the industry.

The hospitality and tourism industries have huge potential for growth due to the demand for quality travel experiences from a global customer base.

This means there are many opportunities for career advancement, especially in luxury management and other high-end hospitality sectors.

Once established in hospitality and tourism, there are also plenty of options to either specialize in area-specific management roles or to aim for general management or executive management roles.

All of these jobs in hospitality will have their own challenges and benefits.

What skills are important for success in hospitality and tourism?

There are many skills you can develop to improve your prospects in the  hospitality business . Some of those you should work on consolidating include:

• Communication, both written and verbal
• Organizational skills
• Time management skills
• Team leadership skills
• Analytical and data handling skills
• Problem solving

All of these are transferable or soft skills, which you can use in any job role. You’ll also need to learn specific skills relating to the role you want.

For example, if you want to work in restaurant management, you should aim to build culinary skills alongside those listed above.

If you want to work in sales management, you should aim to develop skills in finance and marketing.

Hospitality and tourism careers: conclusion

Working in hospitality and tourism can be a great career for people who want to challenge themselves, travel, be constantly learning and work in a truly global enterprise.

The sector is experiencing healthy growth and consumer enthusiasm for travel and new experiences is not likely to diminish. You can expect rewarding career prospects with the possibility of advancement.

There are roles to suit all talents, including front of house, food and beverage management, hotel manager, general manager and lots more.

If you want to embrace any of the roles on our hospitality job list, the most efficient route is to get a world-recognized hospitality degree that ensures you gain the skills and knowledge to succeed.

If you want to pursue any of these  hospitality careers , from hotel general manager to  becoming an event planner , getting a quality education can be the first and most essential step.

Photo credits Main image:  Thomas Barwick/DigitalVision via Getty Images

Setting the standard in hospitality degrees

Our world-leading hospitality master’s degree is an intensive mix of developing skills and making priceless connections that mean access to roles at the highest levels of the hospitality industry.

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Become a CTP ®

To earn the CTP ® designation, a candidate will need to pass assessment provided by the CTP® Body of Knowledge. Applicants must meet the following criteria:

• University graduate of Bachelors degree in Tourism or related course from an accredited university or college • If not university graduate of Hospitality degree, a candidate must complete a minimum 120 hours of CTP® executive course • Minimum 250 hours in hospitality work experience • Two references from work supervisor, university registrar or CTP® member • Signed ITHP Professional Code of Conduct

Careers in Travel

A comprehensive overview of the dominant career paths in the travel industry..

CareerExplorer is a free career test made for success seekers and the curious minded.

Do you find yourself daydreaming of far away places? For people with a sense of adventure and a love of new experiences, a career in travel can be incredibly rewarding. But with the rise of new technology and a constantly changing economy, jobs in this area look almost nothing like they did just a couple of decades ago.

What does a career in travel look like today? Here, we’ll explore some of the most common professions in this area and how they can help you see the world.

Flight Attendant

Also known as in-flight crew member, cabin crew member, cabin attendant, air host(ess), and airline steward(ess).

Of all the careers in travel, flight attendant is probably one of the most people-focused. These friendly professionals are the face of the airline industry, responsible for ensuring passengers are safe and comfortable for the duration of their flight. You may remember them from the last time you traveled—perhaps more for the drink cart in front of them than for their personality.

But flight attendants do much more than people assume. In addition to providing basic customer service, they also secure the plane during takeoff, landing, and bouts of turbulence, and assist in emergency situations when they occur by leading evacuations, administering first aid, and even doing some firefighting. Maintaining a pleasant disposition is important in this career, but it’s really only the tip of the iceberg.

What are the perks of being a flight attendant?

Many people enter this career because they love to travel. And, for those with wanderlust, that’s probably the best part of the job: flight attendants literally get paid to fly. Airlines provide staff with free accommodation on long haul flights, plus, in most cases, a daily food allowance, so long-haul flights can essentially become mini all-expenses-paid vacations. There may only be a little bit of extra time to explore the destination between landing and takeoff, but it’s still an incredible way to see the world.

Other perks include the downtime. Although the work itself can be intense, it also involves a lot of leisure. On lengthier trips, flight attendants even get to sleep on the job! They also have more control over their schedule than people in more “typical” careers; every few weeks, attendants “bid” on all available flights to decide who flies when and where. Shifts are assigned by seniority, which means that, with enough time and experience, flight attendants can craft their dream schedule.

These perks, plus the fact that it’s possible to get hired right out of high school, makes flight attending an appealing line of work for many.

How much time do flight attendants spend away from home?

A career as a flight attendant isn’t all fun and games. Full-time attendants usually spend between 75 and 100 hours a month in the air, and another 50 hours on the ground, doing paperwork, waiting for planes, and preparing for flights. This can translate to a lot of time away from home, often working long, variable hours.

Perhaps because of the bizarre schedule, about one in four flight attendants work part-time. This option is obviously less lucrative than working full-time, but can make it easier to maintain a relatively normal lifestyle and raise a family.

Flight attendants are paid to see the world…sort of

Not only does flight attending require a lot of time away from home, it also involves a lot of unpaid work. Salaries are completely dependent on the number of hours spent in flight, so flight attendants aren’t compensated for the time they spend boarding, taxiing, or commuting to and from the airport. If a flight gets cancelled or delayed, so does the attendant’s pay.

In the US, the average salary is about $45,000. But depending on the airline, as well as the attendant’s schedule and level of experience, that number can range anywhere between $23,000 and $80,000.

Travel Agent

You’ve probably seen her before in an old movie: a smiling woman in a headset, stationed at her computer against a backdrop of faded tropical posters. But the day-to-day of today’s travel agents looks very different from what it did even ten years ago.

What do travel agents do?

At the most basic level, travel agents help simplify the trip planning process for their clients. They research fares and schedules; book flights, tours, and hotels; and advise clients on how to make the most of their time away. The specifics of their day-to-day vary a lot depending on where and for whom they work. But no matter what their focus, all travel agents share a common goal: customer satisfaction. This is a people-focused profession, committed to ensuring clients have the most pleasant, safe, and rewarding travel experiences possible.

There are two kinds of travel agents…

....each with very different lifestyles:

• Leisure travel agents work primarily with individuals, organizing everything from family vacations to honeymoon getaways. Although some of them work independently, most choose to work under a host agency. These businesses “employ” home-based agents through independent-contractor agreements, offering them services like marketing, training, and technology in exchange for a cut of their commissions.
• Corporate travel agents , on the other hand, primarily work with businesses, booking accommodation and flights for employees attending sales meetings, conferences, and more. Whereas leisure agents often work remotely on their own schedule, those in corporate positions tend to work in offices. It’s a standard 9-to-5 job, or something similar.

How do travel agents make money?

Travel agents earn their income in three ways, through commissions, service fees, and salary. Typically, vendors pay a 10-15% commission whenever an agent books a car rental, hotel, or cruise for a client. They also pay about 20-30% on travel insurance sales, though all of these rates can vary depending on the vendor, the agent, and how the booking was made.

In addition to commissions, some travel agents also charge clients a service fee for the time spent researching and creating their itinerary. These usually range somewhere between $75 and $200, but can be as high as $500 for more complicated trips.

Finally, many agents who work for an employer—either a host agency or a corporate sector company—also earn a salary on top of their commissions, adding a bit of stability to their income.

How much do travel agents make?

Not surprisingly, there’s a lot of variation in how much travel agents make. The average annual wage for US travel agents is just shy of $40,000 , but agents can earn as little as $23,000 or as much as $68,000.

Do travel agents get to travel themselves?

The bulk of a travel agent’s time is usually spent indoors: either at home, if they work remotely, or in an office. Most of their day is spent on the phone or the computer, talking to clients, airlines, hotels, and other vendors or preparing itineraries.

That said, many do spend some time visiting the destinations they promote in order to make better-informed recommendations to their clients. While away, they might visit restaurants, resorts, or hotels, or even try a guided tour.

Plus, many agents are able to use their connections to travel at a discount price. So seeing the world may not always be part of the job—but it definitely can be.

Is travel agent a doomed profession?

Online booking is only getting easier, and travelers are increasingly choosing to organize their own flights and accommodation. Although many travel agents are still running successful businesses, employment opportunities are expected to decrease by 12% in the next 10 years. For the right person, a career in this industry is still possible—but staying afloat will take dedication, adaptability, and a healthy dose of optimism.

People skills, local knowledge, and a sense of adventure—these are just some of the traits that make for a stellar tour guide. For extraverted explorers, a career in this field can be fun, varied, and rewarding.

Do tour guides get paid to explore the world?

At the most basic level, tour guides help travelers make the most of their trip by providing cultural, historical, or environmental information about their local surroundings. Working on foot, bus, bicycle, or even riverboat, they guide their clients through some of the most stunning destinations on earth, offering safety tips, expert knowledge, and helpful advice along the way. From the calm Tuscan countryside to the busy streets of Tokyo, tour guides really can work anywhere.

However, the life of a tour guide isn’t always full of novelty and excitement. While some tour guides do travel on the job, many work primarily in a single destination, showing visitors around a particular city, cultural site, or museum.

What are the different kinds of tour guides?

Tour guides can look dramatically different depending on where they work and what kind of travel experience they offer. Some of the most common tour guide variations include:

• Heritage Guides provide historical, archeological, or architectural information about ancient sites such as tombs, temples, and museums.
• Culture Guides offer knowledge about the lifestyle, religion, or cuisine of the local population. They might focus on one particular city, specialize in certain sites (like vineyards or ancient temples), or cover an entire geographical region.
• Adventure Guides lead clients on active, experience-based tours of the destination. Guides typically focus on one or more sports, such as trekking, skiing, or scuba diving, and have undergone some form of outdoors and first aid training.
• Nature/Eco Guides help visitors enjoy the local wildlife and landscapes, offering tours or safaris of deserts, gardens, forests, and more.
• Special Interest Guides play a similar role as adventure guides, offering targeted experiences such as golf, shopping, or wedding tours.

There are different roles available within each of these areas. Tour guides simply offer commentary about the destinations they visit, whereas tour directors are also responsible for planning the itinerary, coordinating the logistics, and trouble shooting any complications that arise along the way.

Do tour guides actually get paid?

Tour guiding is a fun gig, but not a particularly well-paid one. The average tour guide salary punches in just under $24,000 US , although experienced tour guides earn about $35,000 per year. Of course, this can vary depending on location, specialization, experience, and clientele.

Luckily, it’s also a relatively low-barrier career, usually requiring little more than a drivers license and an eager attitude. You may need to pass a first aid course or some other form of professional training for certain jobs, but you probably won’t be paying off any major student loans.

Travel Blogger

Equally low-barrier and adventurous is the world of travel blogging. Requiring little more than a laptop, a strong internet connection, and an entrepreneurial spirit, this exciting career can open doors all across the globe.

How do travel bloggers make money?

It may not look that way from their websites, but travel bloggers do a lot more than just write and explore. That’s because, like most bloggers , they rarely make money from the posts they produce. Instead, travel bloggers rely on a mix of advertising, sponsored campaigns, freelancing, and affiliate linking to generate income, using their blog primarily as a platform to attract potential partners. Many even sell related products, such as books, travel guides, podcasts, or public speaking services, on the side to make extra cash.

Because of this, the finances of travel blogging can look extremely different from one person to the next. While there are some bloggers who report making as much as $150,000 a year, others are barely able to break even. According to a survey of more than 1000 bloggers, only about 17% are able to sustain their lifestyle on their blog salaries, while more than 80% never make more than $100.

But although it’s a tough industry, it is possible to succeed. By diversifying their income and investing enough time and effort, well-established travel bloggers can make a stable $2,000 to $5,000 a month.

How do I become a travel blogger?

One of the reasons so many travel bloggers fail is because it’s so easy to become one. The real question isn’t “How do I become a travel blogger?” but “How do I become a successful one?”

To get started, aspiring travel bloggers will need a laptop, a working website, a passport, and enough cash to live and travel for at least two years. That’s because building a large enough audience to monetize takes time. Those who don’t have the savings required will likely need to take on additional part-time work while they get started.

Next, most new bloggers dedicate their time to posting lots of high quality, interesting, and useful content. The content itself can be about almost anything—travel tips, photography, hiking recommendations, etc—as long as it’s relatively frequent (one-two times a week) and provides real value to readers. Many bloggers also pitch stories to major media outlets, write guest posts on popular blogs, or invest in digital advertising to gain further attention. But no matter the strategy, the goal for any beginner travel blogger is the same: get readers first, revenue second.

Super Yacht Crew

Celebrity clients, a luxurious lifestyle, months and months on the open ocean: could any career sound dreamier? Jobs on a super yacht may not look quite like they do on Below Deck , but there’s no denying this is a fabulous way to see the world.

What is a super yacht?

Super yachts are massive, luxury boats measuring anywhere from 24 to 100 metres long. Expensive to buy and even more expensive to maintain, they are usually owned by the extremely rich and famous and their families. While some super yachts never make it out of the harbor, others will travel to some of the most exclusive destinations on earth, making them one of the most attractive work settings for those with wanderlust.

What does a super yacht crew do?

No matter what its size, almost every super yacht is manned by a group of skilled professionals: the super yacht crew. These personable and hard-working individuals live on board the vessel during long journeys, assisting with everything from cleaning to navigation.

Roles are varied, and can differ from yacht to yacht, but the most common positions include:

• Captain and First officer
• Mate and Deckhand
• Chief and Junior Steward(ess)
• Chef and Sous Chef
• First and Second Engineer

Some of these positions, like first engineer, are more technical, requiring extensive mechanical or seafaring knowledge. Others, like junior steward, are primarily service based. But no matter what their role, all members of the super yacht crew share a common goal: ensuring their employers and their guests are comfortable and safe for the duration of the voyage.

What’s the best thing about working on a super yacht?

For most people in this profession, the top attraction is the travel. Although real vacations are rare during the yachting season, most captains will try to give staff an occasional day off whenever possible. It may not offer a lot of time for sight seeing, but it does provide an opportunity to explore some of the world’s most exotic destinations—all expenses paid.

Is the super yacht life as glamorous as it sounds?

Many people are attracted to a super yacht career because of the lifestyle involved, but the daily reality of the super yacht crew is a little less glamorous than you’d expect:

• Living Conditions: Crew members live, eat, and work together closely for the duration of the voyage, which can be weeks or even months long. Accommodations are usually small and simple—either solo cabins or shared bunk rooms—and although privacy is possible, it’s usually rare. If you need a lot of alone time, this probably isn’t the career for you.
• Food: Meals aboard are usually prepared by the crew chef, which means they tend to be delicious, extremely high quality, and—best of all—free.
• Schedule: Super yacht crew live and work in the same space for months on end, which can make it difficult to maintain any real separation between work time and down time. Crews tend to be small and the clientele are often demanding, so working 12- to 14-hour shifts isn’t unusual.

Do super yacht jobs pay well?

Depending on the crew member’s experience and the size of the vessel, super yacht crew salaries can vary significantly. But in general, this is a very well-paid line of work—especially relative to other travel careers. Chief stewards can expect to make anywhere from $3000 to $8000 a month, and it’s not uncommon to see salaries as high as $90,000 on larger vessels.

Corporate Travel Careers

Got the travel bug but looking for a something more stable? Don’t fret—there are a plethora of corporate jobs in the travel sector. Providing all of the benefits of more “traditional” work, these exciting options offer a chance to see the world and plan for the future.

What kinds of travel companies offer corporate careers?

Corporate travel careers exist in a wide array of settings, each of which comes with its unique set of opportunities, perks, and drawbacks.

Because of the diversity of options, it can be hard to know where to look for a corporate travel job. But some of the most common work settings include:

• Airlines and airports
• Travel agencies
• Tour organizations
• Tourism offices
• Cruise companies (boat, bus, rail, etc.)
• Hotels, resorts, and hostels

What corporate jobs can I get in the travel industry?

Finding the right travel career isn’t just about deciding where to work; it also involves choosing the right kind of position. Corporate tourism jobs come in all shapes and sizes—too many to cover here—but here’s a quick list of some of the most popular ones:

• Marketing and publicity: From buying ads to writing website content, there are lots of ways to get involved in the promotional side of travel. Tasks might include crafting blog posts to boost an airline’s SEO, pitching news stories to travel magazines about an edgy new adventure tour, or designing an email newsletter to encourage signups for an upcoming cruise.
• Sales: Sales jobs in travel can include everything from cold calling potential customers to encourage tour signups to managing an entire sales department at an airport. Some standard duties in this line of work include creating sales plans, identifying Key Performance Indicators (KPIs), training sales staff, providing customer service, and more.
• Finance: Even train companies need accountants! There are a variety of financial jobs in the travel industry, which can include everything from managing a hostel’s A/R and A/P processes to working as an in-house auditor at a major resort.
• IT: As the travel industry becomes more and more digital, a career in IT can be a lucrative option. Whether it’s building online booking software or creating a new tourism app, there are lots of opportunities for technologically savvy wanderers.

What are the benefits of a corporate travel career?

Although corporate jobs may not be as hands-on as others travel careers, they do offer many of the same perks. Many hotel chains offer discounted (or even free) accommodation to their employees, making it easy to travel on a budget. The same is true for many airlines, tour companies, hostels, and travel agencies. In the right career, you can expect to travel at low cost almost anywhere in the world.

At the same time, corporate careers often come with advantages that other travel jobs can’t provide: excellent benefits, a flexible work schedule, an impressive salary, and a high level of job security. This added stability can make the corporate route an appealing option for travellers with children, mortgages, or other responsibilities at home.

A writer, researcher, and occasional spoon carver, she knows that the "right" career sometimes looks nothing like what you expected.

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Everything you need to know to get started and maintain accreditation. Undergraduate baccalaureate programs in parks, recreation, tourism, sport management, event management, therapeutic recreation, and leisure studies are eligible to apply for accreditation.

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Search our database of 63 accredited programs specializing in parks, recreation, tourism, sport management, event management, therapeutic recreation and leisure studies, and be assured of a quality education that empowers you to suceed in your chosen field. 

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COAPRT Visitors serve a critical role in the accreditation process by visiting academic programs to evaluate compliance with the standards from an on-the-ground perspective. Visitors serve as the "eyes and ears" of the Council.

Call for Third Party Comment: COAPRT Applies for Renewal of Accreditation Through CHEA

Lacey, WA – April 9, 2024 - On April 1, 2024, the Council on Accreditation of Parks, Recreation, Tourism and Related Professions, (COPART) applied for renewal of accreditation through the Council for Higher Education Accreditation (CHEA). CHEA accreditation is a process of external quality review that is created and includes rigorous evaluation of institutions and programs for quality assurance and improvement. Recognition by CHEA conveys that the accrediting organization meets the CHEA Recognition Standards. COAPRT is scheduled for CHEA review on Monday July 15, 2024, during the CHEA Committee on Recognition meeting. Third-party comment must be received in the CHEA office no later than May 29, 2024 and may be submitted by mail, fax or email. (Mail: Council for Higher Education Accreditation, One Dupont Circle, NW, Suite 510, Washington, DC 20036; Fax: 202-915-0818; Email: [email protected]) CHEA‘s ruling regarding COAPRT’s reaccreditation will be announced this fall.

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Travel and tourism

There is a problem, airline customer service agent, airline passenger service agent, air travel assistant.

Airline customer service agents make sure passengers and their luggage safely board the right aircraft at the right time.

Airline pilot

Aircraft pilot, co-pilot, first officer, captain.

Airline pilots fly passengers and cargo to destinations around the world.

Airport information assistant

Airport information assistants help passengers in airports.

Flight attendant, air steward, air stewardess

Air cabin crew help make sure that airline passengers have a comfortable, safe and pleasant flight.

Cruise ship steward

Cabin steward.

Cruise ship stewards clean and service cabins on board cruise ships.

Commercial diver

Divers work underwater at sea, or in rivers, lakes, canals and reservoirs.

Heritage officer

Historic buildings officer, listings officer.

Heritage officers support teams to take care of buildings, monuments and places valued for their cultural and historical importance.

Hotel manager

Guest house manager, hotel general manager.

Hotel managers are in charge of the day-to-day running of a hotel.

Hotel porter

Hotel porters welcome guests, carry their luggage and answer their questions.

Hotel room attendant

Hotel room attendants make sure that hotel rooms are clean, tidy and inviting for guests.

Housekeeper

Hotel housekeeper, housekeeping manager, head housekeeper.

Housekeepers organise hotel staff to make sure that all the rooms are kept clean and tidy.

Interpreter

Interpreters change spoken words from one language into another, either face-to-face or remotely.

Museum attendant

Visitor experience assistant, museum assistant.

Museum attendants take care of customers and security in museums and galleries.

Port operative

Stevedore, port worker, passenger operations worker.

Port operatives work with cargo, passengers and marine craft in ports and harbours.

Resort representative

Holiday rep, customer services rep, overseas rep.

Resort representatives look after holidaymakers during their stay.

Sailing instructor

Sailing instructors teach people to sail yachts and boats.

Tour manager

Travel manager, tour supervisor.

Tour managers manage the travel arrangements of holidaymakers and business clients to make sure their trips run smoothly.

Tourist guide

Tour guide, blue badge guide.

Tourist guides show visitors around places of interest like cities, historic buildings and art galleries.

Tourist information centre assistant

Tourist information centre assistants give information to visitors about transport, tourist attractions and local services and activities.

Travel agency manager

Travel manager.

Travel agency managers are responsible for the day-to-day running of travel agencies, meeting sales targets and promoting travel products.

Travel agent

Travel consultant.

Travel agents book business and leisure travel for customers.

Visitor attraction general manager

Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.

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America’s Best-Paid Tourism Marketers

Dawit Habtemariam , Skift

May 6th, 2024 at 9:49 AM EDT

Many tourism board CEOs command high compensation. Here's Skift's first major look at the pay packages of U.S. destination marketing executives.

Dawit Habtemariam

Many American tourism marketers are well-paid. Visit California CEO Caroline Beteta recently collected more than $1.5 million in compensation. Brand USA CEO Chris Thompson recently took home over $700,000.

These were some of the findings when Skift reviewed the the pay for U.S. tourism marketers at city, state, and national levels. Here’s how we approached it:

• We used the 2022 fiscal year because those records were the most comprehensively up-to-date.
• We focused on the top 20 cities, based on those with the highest inbound visitation from overseas . Many are non-profits, and we were able to review their Form 990s filed with the IRS. In some cases, we got pay data from government agencies.
• At the state level, we were interested in heavily touristed states with large, non-profit destination marketing organizations (DMOs), such as California, Hawaii, and Florida. We left out states like New York that didn’t have them.
• At the national level, we added  Brand USA , America’s destination marketing organization, and Destinations International , the association for destination marketers.

Pay for High-Profile U.S. Tourism Marketers in Fiscal Year 2022

Source: Official filings and Skift reporting. CauseIQ made it easier to find filings . The “total compensation” figure includes bonuses and non-taxable benefits, such as healthcare. * Miami’s William Talbert, a CEO for 16 years, was only a consultant in 2022. **Houston doesn’t disclose the pay of its tourism executives.

Some Smaller Destinations Offer Big Pay

Some tourism marketing executives had high compensation, but because of their city’s relatively small inbound international visitation, they didn’t make our above list.

Exhibit A: In Indianapolis, Visit Indy CEO and President Leonard Hoops made $921,470 and is under contract. Visit Indy’s executive committee has twice renewed his contract, most recently in 2018 with a 12-year extension.

“The Visit Indy Board Executive Committee decided years ago that it wanted Leonard to continue elevating Indy into a top national and international destination,” said Chris Gahl, Visit Indy executive vice president and chief marketing officer. “Leonard is regularly a target of recruiters for other CEO searches but the Visit Indy Board has proactively worked to ensure that Leonard will be in Indy for years to come.”

Destinations typically justify high pay packages based on performance.

Nashville Convention & Visitors Corp’s Christopher “Butch” Spyridon made $1,393,273 in fiscal year 2022 before his retirement last year. Spyridon led the organization for over three decades and has been credited for playing a big role in turning Nashville into one of America’s most-visited cities.

Factors in DMO Pay

There’s a gray area regarding how much of a destination’s performance is due to the CEO.

“It’s always hard to determine if the performance is based solely on the work of the CEO or the organization or whether that performance is just momentum,” said Greg Klassen, a former CEO of Destination Canada and senior director of Skift Advisory .

Pay is usually determined by the board of directors, which might consider performance indicators, such as hotel occupancy, visitor spending, overnight stays, and convention bookings.

“Any incentive beyond my base bonus was tied to the overall strategic plan and the KPIs against that plan,” said Don Welsh, who is currently the CEO and president of Destinations International and who recalls his experiences serving as the top boss at Visit Seattle, Choose Chicago, and Visit Indy.

Why Tourism Bosses Are Paid What They’re Paid

The scope of the organization’s size, the complexity of the destination, and the CEO’s expected economic impact are big influences on compensation, said Mike Gamble, president and CEO of SearchWide Global , an executive recruiting firm.

Different boards may also have different priorities. Some boards, for example, may place greater weight on resident sentiment and community relations.

“Between my current job and previous jobs, anywhere between 15 and 50 KPIs were used in my reviews, and those vary from one to the next,” said Brad Dean, CEO and president of Discover Puerto Rico .

Larger Organizations, Larger Challenges

Another factor in pay: State-level destination marketing organizations often come with oversight of massive budgets.

Exhibit A: Visit California’s Caroline Beteta earned $1,562,141 in the 2022 fiscal year. The state’s destination marketing organization received around $100 million in a one-time investment from its state government.

Beteta has been credited for helping California’s tourism and meeting industries recover from the pandemic .

In some states, how much those budgets can go toward executive pay is limited by organizational constraints. Visit Florida’s Dana Young made $214,876, but only up to $120,000 can come from state funds. “All amounts in excess of $120,000 are paid for with private (non-state) funds,” said Visit Florida’s page on executive compensation . Visit Florida is a public-private partnership.

Skift Advisory’s Klassen said the tourism board CEO position has become more complicated over the past decade. These executives must manage destination marketing and development, attract visitors and new investors, obtain funding to build hotels, convention facilities, attractions, and other tourism assets, and manage relations with politicians and residents.

“There’s a number of pretty charismatic CEOs who perhaps tried to convince their boards that they’re the reason why the performance is happening within their destination,” Klassen said.

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Tags: brand usa , ceo pay , ceos , destination marketing , destination marketing organizations , dmos , executive compensation , executives , marketing , tourism , tourism boards , us travel , US Travel Association

Photo credit: A view of the Golden Gate Bridge in 2020 in San Francisco, California. David Yu / Flickr / Creative Commons

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Travel, tourism sector expected to add 5.82 cr jobs in india by 2033: nlb services.

The travel and tourism sector is poised for significant growth, expected to create 5.82 crore jobs in India by 2033. Despite challenges, the sector saw a quick recovery post-pandemic. In 2020, it accounted for 39 million jobs, constituting 8% of the nation's workforce. Talent demand in tourism surged by 44% in August 2023, with 1.6 million additional jobs expected in 2023. This growth trend is projected to continue, with the sector set to add 58.2 million jobs by 2033.

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Advancing social justice, promoting decent work ILO is a specialized agency of the United Nations

Helping communities with high tourism potential to benefit from green tourism through “green jobs” is a new initiative by the Ministry of Tourism and Creative Economy, supported by the UN Indonesia’s Partnership for Action on Green Economy (PAGE).

JAKARTA, Indonesia (ILO News) - Last week, over 30 government officials, university lecturers and community representatives from across Indonesia’s super priority tourism destinations participated in a training of trainers event organized by the Ministry and the International Labour Organization (ILO) to learn about how to better prepare communities and tourism graduates for green economy opportunities.

“Green jobs are good for people, good for the environment and good for the economy – but it requires a mindset change: moving from consumption to conservation of resources,” said Martini M. Paham, Deputy Minister for Human Resources and Institutions at the Ministry of Tourism and Creative Economy.

Participants said that they will incorporate what they have learned into their work.

“The participatory approach combined with the principles of green and blue economy can inject sustainability principles into training more effectively,” said Endang Komesty Sinaga, a lecturer from the Bandung Tourism Polytechnic, who also supports dedicated tourism villages in West Java. 

Running green meetings is good for the environment and also for business, since many companies are looking to organize more environmentally friendly corporate events, said Muhammad Arfin from the Makassar Tourism Polytechnic. “By transmitting this understanding and the related know how to those working in tourism as well as to students studying tourism will create real opportunities for them to meet demand for green corporate tourism,” he explained.

Ana Tri Astuti from Kabondalem Kidul tourism village near Yogyakarta said that her community tourism project, focused on providing traditional food catering, has benefitted from green tourism already. “Customers in the high-end market segment appreciate and are willing to pay extra for the use of traditional packaging materials rather than plastic,” she said. “Being able to offer it has helped our competitiveness.”

The Ministry of Tourism and Creative Economy expects that this collaboration initiative can be continued to support the development of sustainable and inclusive tourism in Indonesia, Deputy Minister Martini explained. 

The initiative scales up a previous ILO pilot project, which ended in 2023, and which capacitated tourism lecturers at higher education institutions in North Sulawesi to work with coastal communities and prepare them to become green and blue tourism entrepreneurs. Read more about the impact of that project on the livelihoods of the communities here .  It also builds on a regional meeting that took place late last year “ Transitioning to a Green and Blue Economy. Learning from the lessons of North Sulawesi .”

“The ILO, alongside others in the UN family, remains committed to supporting the Government of Indonesia as it works to expand green tourism through innovation and partnerships,” said Simrin Singh, ILO Country Director for Indonesia and Timor-Leste. “We are very pleased to see the commitment of the Ministry to scale up our earlier pilot initiatives. These will lead to decent job creation throughout the ecosystem of this vital sector, having a positive spill over impact for the people of Indonesia as well as for our fragile planet”.

UNEP, ILO, UNDP, UNIDO, UNITAR

Partnership for Action on Green Economy (PAGE) in Asia

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Shota Imanaga looks to continue stellar stretch as Cubs face Padres

National League Rookie of the Month Shota Imanaga will look to continue his stellar debut season when he takes the mound on Tuesday for the Chicago Cubs against the visiting San Diego Padres.

The left-hander has racked up 35 strikeouts and walked only four in 34⅔ innings across his six starts this season, all of which Chicago has won.

"It's been fun to watch him pitch," Cubs manager Craig Counsell said, according to Marquee Sports, on Wednesday after Imanaga kept the New York Mets scoreless over seven innings in Chicago's 1-0 road win.

"He has exceeded expectations because anybody who pitches like that would exceed your expectations — Gerrit Cole or Max Scherzer or whatever," Counsell said. "He's pitched incredibly, incredibly well. He's got his career off to a great start and it's been fun to watch."

Imanaga limited the Mets to three hits and struck out seven throughout the longest outing of his brief big league career. He will face the Padres for the first time.

The rest of the Cubs' rotation recently has been just as sturdy as the team's newest coveted arm. Chicago starters have thrown 23 straight scoreless innings, a streak that spans four games.

Justin Steele tossed 4⅔ shutout innings on Monday in his return from the injured list, but the Cubs' bullpen faltered in the sixth inning.

San Diego bombarded Chicago relievers Richard Lovelady and Daniel Palencia with six hits during a six-run frame that propelled the Padres to a 6-3 win in the opener of the three-game series.

The inning started small with two soft base hits and a double steal, which set up Jurickson Profar's two-run single. San Diego strung together two more singles to open up a 3-0 lead before Luis Campusano rocketed a three-run double into the right-field corner to punctuate the Padres' explosive inning.

"What I love about it is we don't stop," San Diego manager Mike Shildt said.

Shildt praised his hitters for their collective approach in the sixth inning — all six of the Padres' hits were either up the middle or sprayed to the opposite field.

"When you have guys that have bat control and they're seeing the game the right way and ... using the right approach ... it's good baseball," Shildt said.

Profar went 1-for-4 on Monday to boost his batting average to .341, seventh best in the majors. San Diego first baseman Jake Cronenworth went 2-for-4 to push his hitting streak to 10 games. He is batting 15-for-42 (.357) with three home runs and 10 RBIs during that span.

Cronenworth has struggled this season against lefties, however. He's hitting just .156 versus southpaws compared to his .324 clip against right-handers.

Set to oppose Imanaga on the mound is Randy Vasquez (0-1, 5.87), who will make his third start this season for the Padres.

The right-hander was recalled from Triple-A El Paso on Sunday after San Diego placed Joe Musgrove on the 15-day injured list with right elbow inflammation.

Vasquez last pitched for the Padres against the Rockies in Colorado on April 25. He surrendered four runs on six hits in 2⅔ innings and earned a no-decision in San Diego's 10-9 loss.

The 25-year-old has never faced the Cubs.

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Here are six things proposed Brightline train station could bring to Cocoa, Brevard County

Cocoa officials say having a Brightline train stop in Cocoa will bring major benefits to the city and Brevard County.

Brightline operates 32 trains a day — 16 in each direction — from early morning to late evening on the roughly 3½-hour route between Orlando International Airport and Miami. But it has no stop in Brevard.

The proposed Cocoa station would be built on a part of a 90-acre-plus site near Clearlake Road/U.S. 1 and State Road 528. Some of that land is owned by Brightline and some is owned by Cocoa.

"I'm thrilled that this station is potentially coming," Brevard Zoo CEO Keith Winston, a member of the Brevard County Tourist Development Council, said during a TDC discussion last week of the station and a proposed county grant for the project.

Another TDC member, Palm Bay Mayor Rob Medina, in supporting the proposed grant, said: "This is the right thing to do and the right time for this community."

County grant clears hurdle: Tourism board recommends $5 million Brevard grant to help fund Brightline station in Cocoa

Here are six things that the station could bring to Cocoa and the rest of Brevard County:

Boosting residential, commercial development

Samantha Senger, Cocoa's director of communication and economic development, said she expects a surge in both residential and commercial development near the station, including new restaurants and hotels, creating new jobs in the area, in what will become "an urban, mixed-use destination."

Adding more tourism revenue to Space Coast

Senger said the station could generate anywhere from 78,055 to 160,961 nights a year of room rentals at hotels and vacation-rental properties. She said Brightline passengers generally are relatively high-earners, and are more inclined to spend money at more expensive hotels and restaurants.

Bringing more jobs to Cocoa

All this development could increase job opportunities in the area at hotels, restaurants and retail shops, as well as in construction jobs for these new developments. The station itself is expected to have at least 20 full-time employees.

Additional tax revenue for Cocoa, Brevard

Senger said having the station would create "a prime opportunity for development and growth surrounding the station, including the increase in tax base, not only for the city of Cocoa, but for the county, through property taxes and tourism taxes."

Creating transportation hub

The station will become a "multimodal transportation hub" for tourists that also will include buses to Port Canaveral, to hotels and to attractions; ride-hailing services; and bike-sharing.

Developing 500-space parking lot

Cocoa City Manager Stockton Whitten said initial plans call for about 5.3 acres of the site to be transferred from Brightline to the city of Cocoa for use as a 500-space parking lot. He said details on operations of the parking facility ― including how the parking revenue would be distributed — still are being worked out.

Brightline now has stops at Orlando International Airport, and in West Palm Beach, Boca Raton, Fort Lauderdale, Aventura and Miami. Brightline carried 1.62 million passengers in 2023, and its goal is to have 4 million passengers in 2024.

The rail company announced in March that it also will have a stop in downtown Stuart, after selecting a proposal for a $60 million rail station project there. The station could open as soon as late-2026.

Brightline has plans to extend its route west from Orlando to Tampa in the future, and also could extend service north from Cocoa to Jacksonville.

Dave Berman is business editor at  FLORIDA TODAY.  Contact Berman at  [email protected] , on X at  @bydaveberman  and on Facebook at  www.facebook.com/dave.berman.54