about us page travel agency

19+ Travel Agency About Us (Templates + Examples)

About Us page is essential in the busy world of travel since it represents the organization’s values and concepts.

This overview essay seeks to peel back the curtain on these crucial pages and emphasize their function as a narrative medium on which agencies may present their distinct character, specialized knowledge, and dedication to creating adventures that people will remember.

We’ll learn how these pages may effectively close the gap between travel companies and their clients by establishing a foundation of trust, connection, and adventure via a variety of examples and tactics.

Find out how to write an “About Us” page that speaks to the inner wanderer in all of us.

What Should You Write on The About Us Page Travel Agency?

When designing your travel agency’s “About Us” page, aim for a mix of engaging storytelling and key information that captures your unique spirit.

This page is your chance to share your passion for travel, highlight your expertise, and showcase what makes your agency special.

Keep it concise yet inviting, letting readers quickly grasp your mission and the exciting travel experiences you provide.

Introduction to Your Agency :

Start with a brief introduction of your travel agency. Mention the name, the year it was founded, and a quick overview of what you specialize in (e.g., luxury travel, adventure trips, family vacations).

Your Services :

Detail the services you offer. Include types of travel packages, booking assistance, personalized itinerary planning, and any special services like visa assistance or travel insurance.

Customer Testimonials and Success Stories :

Showcase testimonials or success stories from past clients. This adds credibility and helps potential clients envision their own successful trips.

Your Values and Ethos :

Talk about your values, such as commitment to customer satisfaction, sustainable travel, or supporting local communities. This can help you connect with clients who share similar values.

Contact Information :

Provide clear and accessible contact information. Include your physical address (if applicable), phone number, email, and social media links.

Call to Action :

End with a call to action, encouraging visitors to get in touch, subscribe to your newsletter, or follow you on social media for updates and special offers.

Photos and Visuals :

Use high-quality images and videos that reflect the essence of your agency and the experiences you offer. This can include pictures of destinations, happy clients, or your team in action.

Travel Agency About Us Page Templates

Welcome to our “Travel Agency About Us Page Templates”! These easy-to-use templates are perfect for any travel agency looking to create an engaging About Us page.

Whether you offer unique trips or a variety of destinations, these templates will help you share your story and services clearly and effectively with your clients.

Template: 1

‘Organization Name’

“Travel is the main thing you purchase that makes you more extravagant”. We, at ‘Organization Name’, swear by this and put stock in satisfying travel dreams that make you perpetually rich constantly.

We have been moving excellent encounters for a considerable length of time through our cutting-edge planned occasion bundles and other fundamental travel administrations. We rouse our clients to carry on with a rich life, brimming with extraordinary travel encounters.

Through our exceptionally curated occasion bundles, we need to take you on an adventure where you personally enjoy the stunning magnificence of America and far-off terrains. We need you to observe sensational scenes that are a long way past your creative ability.

The powerful inclination of American voyagers to travel more nowadays is something that keeps us inspired to satisfy our vacation necessities. Our vision to give you a consistent occasion encounter makes us one of the main visit administrators in the regularly extending travel industry.

To guarantee that you have a satisfying occasion and healthy encounters, all our vacation administrations are available to your no matter what. On your universal occasion, we guarantee that you are very much outfitted with outside trade (Forex Cards, Currency Notes), visa, and travel protection.

We are the pioneers of outside trade in America, and booking forex online is basic and advantageous for us.

Our online visa administrations are exceptional and make the bulky procedure of booking visas a cake stroll for clients. We likewise give exceptional visa, forex, and travel protection and outside settlement administrations for understudies voyaging abroad for study.

Regardless of whether it’s reserving flights or inns for your movement, Company Name offers everything under one umbrella. We likewise have journey occasions for individuals who are searching for solace and reasonable extravagance.

We offer the best limits on our top-rated visit bundles to clients who pick our viable administrations over and over. How about we remind you indeed that we don’t expect to be your visit and travel specialists; we endeavor to be your vacation accomplices until the end of time.

Template: 2

We are a main online travel organization in America giving the ‘best as far as a class can tell with the objective to be ‘ America ‘s Travel Planner.’

Through our site, www.’ Company Name’.com, our versatile applications, and our other related stages, recreation, and business voyagers can investigate, explore, analyze costs and book an extensive variety of administrations taking into account their movement needs.

Since our origin in 2006, in excess of 7 million clients have utilized at least one of our exhaustive travel-related administrations, which incorporate local and global air ticketing, lodging appointments, homestays, occasion bundles, transport ticketing, rail ticketing, exercises, and subordinate administrations.

With more than 83,000 inns contracted crosswise over America, we are America’s biggest stage for residential lodgings.

A solid and “believed” travel brand of America, our qualities incorporate a vast and faithful client base, a multi-channel stage for relaxation and business explorers, and a powerful portable eco-framework for a range of voyagers and providers.

A solid innovation stage intended to convey an abnormal state of adaptability and advancement and a prepared senior supervisory crew, including industry officials with profound roots in the movement business in America and abroad.

Template: 3

Since 1975, ‘Organization Name’ has been focused on bringing our customers the best in esteem and quality travel game plans. We are enthusiastic about movement and sharing the world’s marvels on the relaxation travel side, and giving corporate explorers hello there contact administrations to encourage their business travel needs.

We’re a worker-claimed travel organization secured by our qualities, trustworthiness, and commitment to client benefit.

Our honor-winning organization reliably positions as a standout amongst other offices in the nation (Travel Weekly, Business Travel Weekly), and is the best individual from the renowned Signature Travel Network, an overall association enabling us to give our clients unmatched advantages.

Since 2009, our solid organizational culture and enthusiasm for our calling have brought about our being named one of the “Best Places To Work” in Los Angeles County every year. Our administration is dynamic on different tourism warning sheets and panels for movement associations.

Travel magazines (Afar, Travel+Leisure), real inn brands and are only the tip of the iceberg. ‘Organization Name’ is a Premium Member of ASTA (American Society of Travel Advisors), and also an ASTA Green Member office, and CLIA (Cruise Line International Association).

Fulfilled workers lead to fulfilled clients. We know the development and accomplishment of our organization rely on satisfying our customer’s needs each day. That is additionally our guarantee.

Template: 4

‘Organization Name’ was joined in 1951, 4 years after American Independence. It proceeds most successfully with quality development and the capacity to help industry development. ‘Organization Name’ is America’s head, nodal, biggest, and most established Travel and Tourism Association.

‘Organization Name’s membership of about 2,500+ driving American organizations, included effectively Tourism, conveys its individual’s steady direction from our 20 Regional Units, which is extraordinary to ‘Organization Name’ and its improvement of Leadership.

Every unit has a chosen Chairman, Secretary, and Treasurer to direct adequately. Part organizations get the opportunity to meet consistently. We bolster street appearances, introductions, and communication on industry refreshes, generally viably.

‘Organization Name’ is effectively connected with the Airlines and IATA. As individuals from IATA”s APJC (Agency Program Joint Council)we banter on issues on Airline rehearses. ‘Organization Name’s’ dynamic Airlines Council interfaces ‘Organization Name’ with Domestic and International Airlines.

‘Organization Name’ works intimately with the Ministry of Tourism, Government of America. We effectively take an interest in the Tourism Meetings gathered by the Government. We are effectively connected with the State Tourism Boards of America.

‘Organization Name’ has extensive participation and is effectively associated with a few industry verticals, and along these lines, its center is to advance these viably and interface individuals with circumstances.

Template: 5

‘Organization Name’ is America’s biggest online transport ticketing stage that has changed transport travel in the nation by conveying straightforwardness and comfort to a great many Americas who travel utilizing transport.

Established in 2006, ‘Organization Name’ is a piece of America’s driving on the web travel organization XYZ Limited. By giving the most stretched-out decision, predominant client benefit, least costs, and unmatched advantages, ‘Organization Name’ has served more than 8 million clients.

‘Organization Name’ has a worldwide nearness with activities crosswise over Indonesia, Singapore, Malaysia, Colombia, and Peru, separated from America.

Looking for more options? Read our steps to start an online travel agency .

Travel Agency About Us Page Examples

Explore our selection of “About Us” pages from different travel agencies. These examples show how they introduce themselves and share what makes them unique, from small local agencies to big global ones.

Perfect for travel agency owners looking to improve their website or anyone interested in how travel businesses present themselves online.

Travel Leaders

Offers personalized travel experiences with a network of agencies across North America, focusing on understanding unique travel interests and aspirations.

Travel Leaders have strong partnerships with airlines, hotels, resorts, and more. They have a history of industry awards and global partnerships.

TravelStore

The largest independently owned travel agency in California, known for high-touch services in corporate and leisure travel.

TravelStore are employee-owned and have been recognized for their integrity and customer service.

Pack Up + Go

Pack Up + Go are Specializes in surprise vacations based on travelers’ preferences and budgets.

Allure Travel

Allure Travel Creates custom travel experiences, including romantic getaways, family vacations, and adventurous trips.

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Travel Website About Us Page: Best Practices and Examples of Successful

David kovacs.

• May 1, 2023
• No Comments

Looking for how to craft a perfect travel website about us page?

As a travel website owner, you know that the “about us” page is an essential element of your website. This page is where you get to introduce yourself, your brand, and your mission to potential customers. A well-crafted “about us” page can make a significant impact on your website’s conversion rates.

In this article, we will discuss how to write a compelling “about us” page for your travel website. We will go through the essential elements that you should include, share examples of some great travel website “about us” pages, and provide you with a template that you can use for your own website.

Why is the Travel "About Us" Page Important?

Before we dive into the elements that make up a great “about us” page, let’s discuss why this page is so important. Your “about us” page is the perfect opportunity to showcase your brand’s personality and give visitors a sense of who you are as a company.

Additionally, your “about us” page can help you build trust with potential customers. People are more likely to do business with a company that they feel they can trust, and a well-crafted “about us” page can help establish that trust.

Now, let’s take a look at the essential elements that you should include in your “about us” page.

Introduce Your Company

The first element of your “about us” page should be an introduction to your company. This introduction should be brief and give visitors an idea of what your company is all about. You can also include your mission statement here.

Example: “At XYZ Travel, we are passionate about helping people explore the world. Our mission is to make travel accessible and enjoyable for everyone.”

Tell Your Story

Next, you should tell your story. This is where you get to share the history of your company and what led you to start it. This section should be engaging and personal, and it should help visitors connect with your brand on a deeper level.

Example: “Our company was founded by two friends who shared a love of travel. After years of working in the corporate world, we decided to follow our passion and start our own travel company. We wanted to create a business that would help others experience the same joy and wonder that we felt when we traveled.”

Share Your Values

Your “about us” page is also a great place to share your company’s values. This can include things like sustainability, social responsibility, or a commitment to providing excellent customer service. Sharing your values can help visitors connect with your brand on a deeper level and understand what sets you apart from your competitors.

Example: “At XYZ Travel, we believe that travel should be sustainable and responsible. We are committed to minimizing our impact on the environment and supporting local communities wherever we go. We also believe in providing our customers with exceptional service every step of the way.”

Showcase Your Team

Introducing your team is another great way to personalize your “about us” page. This section should include photos and short bios of your key team members. This can help visitors put faces to your brand and get a sense of the people behind the company.

Example: “Our team is made up of passionate travelers who have a wealth of knowledge and experience in the travel industry. From our expert travel advisors to our friendly customer service team, we are all committed to making your travel experience unforgettable.”

Highlight Your Achievements

If your company has achieved any notable accomplishments, you should showcase them on your “about us” page. This can include things like awards, recognition in the media, or impressive customer reviews.

Example: “We are proud to have been named the Best Travel Company by Travel Weekly for three years in a row. Our commitment to exceptional customer service has also earned us a5-star rating on TripAdvisor, and we are thrilled to have helped thousands of travelers create unforgettable memories.”

Call to Action

Finally, you should include a call to action (CTA) on your “about us” page. This could be as simple as inviting visitors to explore your website further or encouraging them to contact you with any questions. Your CTA should be clear and actionable, and it should encourage visitors to take the next step in their journey with your brand.

Example: “Ready to start planning your next adventure? Explore our website to find your perfect destination, or contact our team for personalized travel recommendations.”

Now that you know the essential elements of a great “about us” page, let’s take a look at some examples of travel websites that have nailed it.

Example 1: Intrepid Travel

Intrepid Travel’s “about us” page is a great example of how to showcase your company’s values and achievements. They start with an introduction to their brand and mission, then go on to share their commitment to responsible travel and sustainability. They also showcase their impressive list of awards and recognition in the media, helping to build trust with potential customers.

Example 2: Lonely Planet

Lonely Planet’s “about us” page is an excellent example of how to tell your company’s story in an engaging and personal way. They start with a brief introduction to their brand and mission, then go on to share the history of their company and what sets them apart from their competitors. They also include a call to action at the end, inviting visitors to explore their website further.

Example 3: Airbnb

Airbnb’s “about us” page is a great example of how to showcase your team and personalize your brand. They start with a brief introduction to their brand and mission, then go on to introduce their key team members and share their personal stories. They also include a call to action at the end, inviting visitors to learn more about their team.

Now that you have seen some examples of great travel website about us pages, let’s take a look at a template that you can use for your own website.

Travel Website About Us Template

Introduction:

Briefly introduce your company and mission statement.

Share the history of your company and what led you to start it.

Our Values:

Share your company’s values, such as sustainability, social responsibility, or commitment to customer service.

Introduce your key team members with photos and short bios.

Our Achievements:

Showcase any notable accomplishments, such as awards, recognition in the media, or customer reviews.

Call to Action:

Encourage visitors to take the next step with your brand, such as exploring your website or contacting your team.

Your “about us” page is an essential element of your travel website, and it can make a significant impact on your conversion rates. By including the essential elements we have discussed in this article, you can create a compelling “about us” page that showcases your brand’s personality, builds trust with potential customers, and encourages them to take the next step with your company. 

So don’t underestimate the power of a well-crafted “about us” page – it could be the key to unlocking your website’s full potential.

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30 Examples of Stellar About Us Pages for Inspiration

It isn’t enough to just market your product to consumers. You need to earn their trust too.

One way to do this is by explaining who you are and what your company is about . The easiest and most effective way to achieve this is with an About Us page.

You’ve probably stumbled on a bunch of About Us pages, but how do you know which ones are most effective?

In this post, we’ll share some of the most effective About Us pages for specific niches and explain why they are so impactful.

Before we dive in, let’s look at an overview of About Us pages and dissect a commonly-used template for them.

What Is an About Us Page?

An About Us page exists to share a business’ story and history and provide a deeper connection with customers.

Consumers want to know the team behind the brand they are supporting. An About Us page provides the perfect real estate to pull back the curtain and reveal who is working behind the scenes.

Most importantly, though, an About Us page facilitates trust between the consumer and the business.

More than 33% of consumers say that “trust” is a core factor when deciding which businesses to support.

With an About Us page, you can begin to form an emotional relationship with customers and engage with them on a deeper level.

So how can you create one that resonates? Let’s look at some of the components you need to include in your About Us page.

How to Write an About Us Page

The best About Us pages share the company and founders’ stories. It’s a chance to pull back the curtain on the business and showcase the people who make it happen.

Some of the most effective About Us pages:

• Connect the consumer to the business on a deeper level
• Provide contextual insight into why the founders created the business
• Share the business’s core values, mission, beliefs, and vision
• Answer any questions that consumers may have about the business

How can you accomplish those objectives through your About Us page? First, let’s look at a commonly-used About Us page template that drives success.

About Us Page Template

There are four main components to an About Us page:

1. Share the story of why the company was founded

This is your chance to focus on your company’s “why.” It could be what sets you apart from other competitors on the market.

Share the moment you gained the inspiration for your business and what motivated you to start it.

2. Highlight your background and your founding team’s role

Who are you? Why are you the right person to lead your company at this time? Share your background and personal story. That’ll connect you to your customers.

3. Document the evolution of the company

State everything from the obstacles to the product enhancements. Bring your new customers up to speed. Where is the company today? How is it different from where it was before?

4. Document the mission and vision

What is your company trying to solve? Where is it going? End the About Us page by detailing the steps you’re taking to transform the business into your ultimate vision.

With these four components, you’ll create a stellar About Us page that will wow prospects and convert new customers.

Combining these elements with the right website builder and proper page design will help you transform a visitor into a customer .

It’s important to remember what your customers want, too.

Users in your target audience want to see your mission statement, social proof, and an example of using your product. These elements on your About Us web page will build trust with the target audience.

Now, let’s look at some companies that championed those components and brought them to life.

30 About Us Page Examples (by Industry)

No matter what industry you’re in, you could use an About Us page on your site.

While the four components listed above are necessary for every About Us page, different industries sometimes take different approaches.

Below, you’ll find 30 of the best About Us pages categorized by industry. Learn from their successes and adapt some of their strategies when creating your own.

Technology Companies

HubSpot , Buffer, and Vidyard are three examples of technology companies with amazing About Us pages.

HubSpot’s About Us page opens with its mission and flows directly into the company’s story. In addition, this page features a video from the CEO that discusses his initial interactions with Hubspot’s founder and his vision for the company moving forward.

By including a video on the About Us page, HubSpot engages browsing prospects in a new medium they may be eager to consume.

Buffer’s About Us page focuses on the team behind the tech. A catchy headline doesn’t greet you as you click onto the page. Instead, you see a photo of Buffer ‘s team members who contribute to creating its product.

This is a great way to shine a line on the entire organization and embody a truly collaborative mindset. Instead of focusing solely on the founders, businesses can highlight the team that powers the product daily and makes the magic happen.

Vidyard’s About Us page leads with a headline highlighting its mission and flows directly into the core functions of its product. The page has a product demo video that you’ll stumble across as you stroll, revealing additional use cases. Finally, the leadership team is featured.

This high-level approach to an About Us page places the primary focus on the products’ benefits with a secondary focus on the team. If your product is complex, this may be an approach that you should consider.

Consumer-Packaged Goods (CPG) Industry

RXBAR, The Sill, and Hydrant are three examples of consumer-packaged goods (CPG) companies that effectively use an About Us page to tell their stories.

RXBAR positions its About Us page around the company’s history, dating back to 2013. The bold headline draws the reader in by highlighting the company’s conception.

“It’s 2013, and we called B.S. on protein bars,” it says.

The reader continues to discover more about the brand and the company’s evolution with a “Then and Now” slider. A slider is an excellent multimedia option to consider. It takes the consumer through your company’s history without taking up too much space on the page.

The Sill, a direct-to-consumer plant company, has a simple but effective About Us page . It focuses mainly on the company’s origin story, highlighting basic facts about its founders and evolution. Then, it invites consumers to apply for an open role.

This is effective because it’s simple and straight to the point. It shows that About Us pages don’t have to be packed with information. Instead, you can straightforwardly introduce yourself and your company and still effectively get your point across.

Hydrant’s About Us page opens with an inviting image of two people toasting while holding the product in their hands. After reading the copy, one might guess that those hands belong to John and Jai, the company’s two founders.

The page is broken into three sections, making it easy to digest in chunks. This format is a perfect way to set up your page because it guides the reader slowly down in a way that isn’t overwhelming.

Each section is designed to hook the reader and bait them into reading a little more. Finally, the page ends with John and Jai’s signature, giving it a personal touch from the founders, who you feel like you can now call friends.

The Zebra, Lemonade, and Clearcover are three companies in the insurance industry that are paving the way with amazing About Us pages.

The Zebra’s About Us page focuses on the future almost as much as it does the past. The company opens with the headline, “Our path to success.” The paragraph about the business is concise, and the page immediately flows into a section about the company culture.

With a culture and leadership section, The Zebra focuses on people creating the company rather than itself. This is a subtle shift from some of the other About Us pages. Approximately two-thirds of The Zebra’s About Us page is devoted to company culture and the leadership team.

Lemonade’s About Us page is centralized around its “makers.” Through this messaging, the company highlights that all of its employees are proactively building the product and are “makers” in their own right.

Lemonade has minimal information on its About Us page, but that’s on par for its branding. For example, the company uses excess white space on its landing pages to illustrate a pink pop dash. This page is no different.

With only two lines of text and an illustration, Lemonade provides a high-level look at its company and those building it.

Clearcover uses a traditional About Us page template to guide the reader through the company’s history. The page focuses solely on the company’s story, dividing it into five core parts: the beginning, challenging, evolving, leaving, and creating portions.

With interactive chapter markers, you can drive engagement on the page and let the reader jump around to the sections and topics they wish to read. This interactive element can increase the time the consumer spends on the page and their information.

Dave, Chime, and Riskified set the standard for engaging About Us pages in the fintech industry. Let’s take a look at why.

Dave, a banking company designed with humans in mind, offers an About Us page that includes simplified text and engaging illustrations.

The alternating sections are formatted in a two-column layout, making it easy for the reader to jump back and forth from different topics like its mission, founding story, and more. Plus, the illustration style is beautifully inviting (and on-brand), making the user want to keep scrolling down the page to view more.

Chime’s About Us page relies heavily on copy to contrast Dave’s. Chime uses an explanatory approach by sharing its partnerships with regional banks and highlighting the value proposition that separates it from competitors.

This is not a surprising approach for a company like Chime. The fintech industry has many regulations, and Chime wants its customers to understand why its tech is different.

By focusing on the messaging and eliminating all excess content from the page, you can drill down on the critical points of your company and brand.

Riskified highlights its history on its About Us page uniquely and engagingly. It can be a task to try and consolidate your company’s history into bite-sized chunks. Even worse, if you spell everything out, the About Us page can drag on forever.

Riskified featured an interactive timeline that highlighted seven key milestones in its evolution. The viewer can toggle back and forth and receive a new illustration with a one-sentence description of a core company milestone. This is a great way to engage and educate your potential customers simultaneously.

Wheel, Clear, and Healthgrades lead the healthcare industry regarding About Us pages.

Wheel’s About Us page breaks down everything you need to know into bite-sized chunks. This format highlights the critical details you need to know about the company. Everything from its funding success to headquarters location is neatly packed into its section.

Consider using this format for the essential details you think every consumer should know about your business. By simplifying some of the basic information into these sections, you can leave room for a more engaging narrative on another part of the page.

Clear’s About Us page focuses on three distinct parts: the vision, core values, and network. Clear uses a company video to introduce the business and what is still to come.

Feature a video prominently at the top of your About Us page. Videos are engaging, and consumers like to watch them. In addition, you don’t scare off the consumer with long blocks of texts. You can draw them in with a video and invite them to stay for a while.

Healthgrades

Healthgrades’ About Us page uses a built-in navigation bar to enable the user to toggle through four subheaders: About, Hospital Awards & Ratings, Quality & Reports, Careers. This secondary navigation bar simplifies the About Us page, so it doesn’t extend too far.

It keeps users engaged when they don’t have to scroll to get new content continuously. The consumer may toggle back and forth between some subpages and learn a little more than they would have if it were simply a static landing page.

BarkBox, Wag, and Ollie are the leading pet supplies and pet care companies with memorable About Us pages.

BarkBox’s About Us page uses memorable imagery of dogs. The company keeps the page simple by highlighting the different business verticals it offers. Each has its designated section with corresponding text and images.

This About Us page shows that you don’t have to dive too deep into your company’s story if you don’t think it’s needed. BarkBox has many different properties, so it uses this space to ensure its customers understand what is being offered.

Wag has a straightforward layout on its About Us page featuring a hero image with a woman and her dog, a headline, a short description, and a call-to-action asking viewers to “Meet our leaders.” This is a simple approach that would give the consumer everything they need to understand the basics of the company.

Wag’s About Us page is an effective reminder that you don’t have to go overboard with your About Us page content. Instead, concentrate on giving a high-level overview of your company and emphasizing a few key points.

Ollie’s About Us page utilizes a secondary navigation bar to split the content into distinct sections: Our Story and Our Team. Additionally, each page uses motion graphics to engage the reader and draw their attention to different areas featuring essential information.

Find new ways to draw the reader down the page and continue reading. One way to accomplish this is with subtle motion graphics, Javascript , or GIFs. Even the slightest motion will attract the readers’ eye and make them want more.

Transportation

Lyft, Uber, and Bird all take different approaches in sharing their stories.

Lyft’s About Us page focuses on the team powering the company behind the scenes. The page is offensive to new drivers and new internal team members to join the organization. This is different from most About Us pages that we’ve seen.

This strategy is used by larger organizations that will often be hiring for many positions at any given point in time. Lyft is an organization that is always recruiting , so focusing its About Us page on the team makes sense.

Uber’s About Us page highlights a letter from its CEO. In addition, the CEO’s profile photo is featured as the hero image of the page. Since most people worldwide are familiar with the Uber brand, the company uses this page to chart its roadmap.

By publishing this letter from the CEO, Uber gives consumers a glimpse into how the company is evolving.

Bird’s About Us page is structured around the company’s core values. Bird outlines its values by creating a unique icon that corresponds with each pillar of the company.

The use of iconography on your About Us page is an effective strategy. Distinct icons can be memorable and help break down the text into bite-sized ideas.

Spotify, Mighty Audio, and WaveXR have unique About Us pages as leading music tech companies.

Spotify’s About Us page consists of only text and no images. Most of the content on this page is addresses, customer service emails , and a brief company description.

Spotify’s direct approach on its About Us page shows that you can just include the basics or core company information, as long as you’re a global, world-renowned brand.

Mighty Audio

Mighty Audio shares its story with two chunks of block text before highlighting the team on its About Us page . The contrast of a dark background and the light blue header text pops.

Consider how you can involve contrasting colors on your page to ensure that the most important information stands out.

WaveXR divides its About Us page into four distinct parts: the team, values, careers, and press. The page opens with a brief company description and then invites the reader to click on one of those four subheads to learn more.

It is always a good idea to include press mentions on your About Us page. Press can help build social proof and boost the credibility of your business. Consumers can learn about your company through any relevant news stories you receive.

Chargebee, ReCharge, and Cedar are prime examples of adequate About Us pages in the billing space.

Chargebee uses social media hashtags to connect its About Us page with social media. Headers greet consumers with a hashtag, encouraging social shares on Twitter.

Consider how you can convince your consumers to share your About Us page on social media . Highlighting a branded hashtag is an excellent place to start.

Ask one of your most passionate customers to share a testimonial. Feature it on your About Us page to increase credibility.

Cedar combines many design elements, including text, illustrations, photos, and contrasting colors on its About Us page . It opens with a company description and immediately introduces the co-founders.

Use as many different design elements as you can on your About Us page that are in line with your brand. Varying elements of different styles can keep the consumer engaged with the content.

Collective Retreats, Localeaur, and Away lead the travel industry in innovative About Us pages.

Collective Retreats

Collective Retreats offers a basic yet effective approach to its About Us page . The page features three sentences covering the business description and a brief overview of the overall approach to its product.

Distill your company down to one or two sentences, and make sure you add that to your About Us page. A simple company description will be helpful on the page.

Localeur showcases an employee photo on its About Us page as the main content. This is an obvious choice for the community-focused business.

Consider adding a photo of your team at the top of the page. This shouldn’t be a stock photo but an authentic image at an offsite event or employee bonding experience.

Away’s About Us page is centralized around what the company believes in. This approach is similar to the companies that lead with their values.

Away offers a polished, memorable approach to sharing what its business stands for with high-quality imagery and sharp copy.

Best About Us Page

Dave had the best About Us page due to its simplistic design, straightforward copy, and engaging illustrations.

The page matched the company’s brand and shared the founding story in a fun, light-hearted way.

Your website deserves an amazing About Us page. This is your opportunity to tell your story and the business’s mission and vision.

With a powerful About Us page, you can connect with customers better and build trust. Over time, that trust will turn into recurring revenue from loyal shoppers who continue to support your business.

Want to share your About Us page ideas? Please share them with our community in the comments below!

Content & Marketing Editor at Kinsta, WordPress Web Developer, and Content Writer. Outside of all things WordPress, I enjoy the beach, golf, and movies. I also have tall people problems ;).

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“Exceptional About Us pages serve as a cornerstone for building a strong brand identity and fostering meaningful connections with your audience. This insightful blog post unveils 30 stellar examples of About Us pages, offering valuable inspiration for businesses looking to elevate their online presence. From compelling narratives to visually engaging layouts, these examples showcase the power of authenticity and creativity in crafting a compelling brand story. Dive into this collection to glean insights and ideas that will undoubtedly help you enhance your own About Us page, leaving a lasting impression on visitors and establishing a memorable brand presence.”

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About TravelStore

An Employee-Owned, Award-Winning Travel Agency

• TravelStore Profile
• How We Are Different

Chairman's Message

Since 1975, TravelStore has been committed to bringing travelers the best in value and quality travel arrangements. We are passionate about travel and providing corporate travelers high-touch services to facilitate their business travel needs and sharing the world’s wonders on the leisure travel side.

Company Profile

TravelStore is the largest independently owned travel agency headquartered in California, and consistently ranked among the top 50 largest in the United States.

What Makes Us Different

Employee-Owned

We are unique being an employee-owned travel agency, with a high bar for our integrity and dedication to customer service. Our strong company culture is anchored  by our mission and values.

Award-Winning

Our award-winning company consistently ranks among the best agencies in the country ( Travel Weekly, Business Travel Weekly ). Our passion for our profession has resulted in being named multiple years as one of the "Best Places To Work" in Los Angeles County and Sacramento.

Our management team is active on various travel advisory boards and committees for travel organizations like ASTA, travel magazines ( Afar, Travel+Leisure ), major hotel brands, and airlines. We are engaged with our industry and our opinions continue to be sought across the broad spectrum of our industry. Meet our key Executive Team.>>

TravelStore is a top member of the prestigious Signature Travel Network, a highly regarded worldwide partnership allowing us to provide our customers unmatched benefits and additional value when you travel. We are a Premium Member of ASTA (American Society of Travel Advisors), CLIA (Cruise Line International Association) and an affiliate of BCD Travel.

Our first office was located near UCLA in Westwood Village, California, because I thought professors planning sabbaticals would make for great clientele. With a developing reputation in the travel industry, the company grew and I opened a second office in 1980, followed by more branches across the Golden State.

As Chairman and [former] CEO of TravelStore, my goal has always been to make sure our company is operating with the most sophisticated technology, while ensuring we continue to deliver a personalized level of service to each of our clients.

In 2005, I made the decision to create an Employee Stock Ownership Plan (ESOP), allowing our employees to benefit from being part owners in TravelStore.

Though my initial hope that professors would be our best clients didn’t exactly prove to be true, TravelStore has become much bigger and more successful than I ever imagined.

We have always been guided by values like humility, integrity and respect in how we work with each other and we have strived to treat others the way we wish to be treated. This is the philosophy that has brought us much success. As we look to the future, it gives me great confidence and pride to know that no matter how much the world may change, you can rely on TravelStore to act in accordance with these values.

My sincere thanks to all of our professional agents and staff, the preferred suppliers we work with, and to our respected clients without whom our success would not be possible.

14 Elements for an Agency 'About Us' Page That Connects With Clients

Updated: July 28, 2017

Published: August 20, 2015

The "about" page is typically an afterthought. While designers, copywriters, and CEOs might spend weeks agonizing over what information and pictures are included on your homepage, they rarely consider what elements other than a short description should be included in the "about us" section of the agency's website. They simply pop in some copy and press publish. 

This often leads to confusing, self-indulgent information that tells potential clients very little and can even alienate you from the people you want to hire you. 

I reviewed hundreds of agency websites to see how firms are using this digital real estate to spark the interest of prospects, and I found a few common problems:

• No target audience in mind: I couldn't tell if I should hire the agency, apply for a job, or call them for a quote for an article. Prospects, job seekers, and journalists have vastly different needs. Define who you are writing for, and consider creating additional pages for the other audiences who visit your site.  
• Too many irrelevant details: You might be proud of your growing agency, but most people will find it unnecessary to learn about every new office you've had in the past 10 years. Unless the information is relevant to who your agency is now and how it operates, leave the small details to your Wikipedia page. 
• Confusing copy: Some "about us" pages contained less than three sentences. Others covered every possible detail. One was written in some type of poem-hybrid, while another included a motivational quote from the agency owner. There was no structure, no story, and everything was given equal emphasis. 

As more and more clients turn to managing their own searches for agencies and researching potential partners online, it will become increasingly important that an agency's digital presence reflects who it is, what it does, how it does it, and who it does it for. This informations helps clients get to know your agency during the research phase and connect what you do to solving her brand's needs.  

And the perfect place to start is with your "about us" page. 

14 Ideas for Creating an 'About Us' Page

During this informal research, I found a few key elements that agencies could include on their own sites to increase their credibility and likeability, start a conversation with prospects, and help potential clients self-qualify. If you want to connect with potential clients, consider improving your "about" page with a combination of these impactful elements:

Avoid jargon. 

Writing full of overly embellished phrases, complicated constructions, and marketing buzzwords will only leave a prospect confused and irritated. If you can't communicate clearly the who, what, and how of your company, few prospects will want to hand over their own client messaging. 

Argonaut 's "about" page copy is clear and straightforward, while also expressing the type of work it wants to do and the type of clients it wants to work with. 

Magnetic 's focus on experiential design could result in copy full of industry-specific terminology, but instead, it details what it does with examples and simple language. It's perfectly approachable. 

Speak directly to potential clients. 

Yes, your "about" page should be  about you. But more specifically, it should be about what you can do for your clients . People care about their own problems -- that's why they are hiring an agency. 

Square 2 Marketing 's "about" page specifically addresses potential clients, making it clear that it is solely focused on getting measurable results. 

Make it easy to get in touch with the right person. 

Everyone knows that info@ email addresses are where spam goes to die. And picking up the phone? That's a little forward, don't you think? If your "about" page is written for prospects, be sure to include a way to contact the CEO or new business director. 

Envy 's "about" page ends with the picture of the agency's executive director and a short form that provides the agency enough information for them to qualify the inquiry, and it gives the prospect an easy and personable way to get in touch.  

10up  outlines what it does and how it does it and then specifically tells the prospect what it wants her to do -- hire the firm. The form asks questions on what the timing of the start of the project would be and how the person heard about the firm. 

List the problems you specifically solve. 

"We're an independent, full-service, integrated agency full of innovators who think differently and solve business problems."

This statement sums up what many agencies say on their "about" pages. And it doesn't tell prospects much about whether or not you are the right firm for their specific business. 

Instead, ask questions or specifically outline what types of companies are the right "fit" for a partnership. 

Imagine Business Development  does this by describing who it works with (small- and mid-marketing B2B companies), the size of the company ($5-$100 million), the wants of the business (fast growth), and the pain points its clients have faced. 

Reveal what is important to your people. 

What values are important to your firm? What causes or issues bring your staff together? While clients are first and foremost concerned about how well you can solve their problems, they might also find it inspiring to partner with a firm that wants to make an impact beyond a campaign launch. People hire people, and people are drawn together by shared visions and passions. 

Wongdoody  highlights its Women in Advertising scholarship, showing its commitment to educating more female creative leaders. 

Dalton Agency has an entire section under its "about" page dedicated to its work with non-profits. 

Include testimonials from clients. 

Potential clients want to know what it will be like to work with. If they can envision themselves in the place of your previous clients, you've just made it one step further in the sales process. By including testimonials from individuals with a similar job title or someone who expresses a common pain point or desire, people will be much more likely to believe you are the right agency for them. 

JUXT 's "about" page features a quote from the vice president of marketing at Clear Channel. 

Highlight your focus. 

Clients want industry expertise. It's important that a marketing partner understand a client's business, industry best practices, and important trends. If you have a strong positioning statement and have defined "who" you provide your services for, explicitly state this. Consider also linking to relevant case studies highlighting the success you've have in these industries or for this specific type of brand. 

Weidert Group has a why us? page that details the company's expertise in B2B while also defining the industries that it has experience in. 

Sylvain Labs discusses its approach and view on innovation and product launches. 

Show off your culture. 

Agencies -- with their beer taps, quirky creatives, and passion for all things marketing -- are inspiring and charming to clients, especially those who work in more traditional companies. By highlighting your fun culture, a client can better understand what the experience of working with your firm will be like.  

Red Door Interactive  highlights its 100% jerk free staff and showcases pictures of its offices, team events, and silly moments. 

Tell a story. 

Stories help us understand where we've been and where we are going -- the latter which should lead to your agency. By telling a story about why your agency was created, how it has evolved, and how it sees the larger marketing challenges all brands are facing is more memorable and influential than a simple fact sheet. 

Impact Branding & Design highlights how marketing has changed and why its approach is relevant for the way consumers interact with and buy from brands today. 

Include a call-to-action.

How can prospects get to know your agency better? What knowledge and insights can you provide outside of marketing services? 

Consider adding a CTA that lets prospects keep in touch even if they are not ready to begin working with a marketing agency. 

Head  includes a sign-up CTA for its newsletter. You could include links to your social media accounts, a CTA to a in-depth ebook, or a fact sheet download. 

Reveal who makes the decisions. 

Prospects are not going to care who your junior designer is. They care about the executive team -- the people who will be pitching them, who they will be discussing terms and plans with, and the ones they are signing the contract with. They want to know who is responsible for the company. 

Olson showcases its core executive team and links to each person's LinkedIn profile so that prospects can research the background of the executives, find out what mutual connections they might have, read endorsements, and find previously published articles. 

Promote your previous clients. 

Publishing your entire list of previous clients is unnecessary. But a selected list of top-tier brands will interest prospects and add to your credibility. 

ODD  highlights brands it has worked with, but it goes a step further by linking each of the logos to a quote from an executive at the brand. 

Show off your accolades. 

Creative awards -- while some people think they are irrelevant -- help to confirm that your agency places high value on its creative work and its "product" has been peer reviewed and validated. It's just one more symbol of credibility that will increase the initial trust with a prospect. If you don't have awards, then list the effectiveness of your past work or the ROI clients have seen. 

Muhtayzik Hoffer  highlights some recent awards with its own branding elements. 

Use your content to increase credibility. 

If you are guest blogging or are proactively pitching media, consider adding a recent news section to your "about" page. Content from your executives will give your agency a voice and a personality, and it will provide the prospect with an idea of your perspective on the industry. Placements in well-respected, industry publications continue to add to your credibility. 

George P. Johnson lists recent agency news, press mentions, and byline articles on its "about us" page. 

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How to Create an About Us Page for a Travel Website

By Checkfront Marketing

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There’s a weird little contradiction happening all over the web: tour companies are building websites with the express goal of telling visitors all about themselves and their business, but consistently fail when it comes to the About page. Common mistakes pop up over and over: too short, too long, too sales-y, too vague. The About page shouldn’t be a last-minute addition to your tourism website design; it’s a very important part of selling your brand. Here’s how to craft an exceptional, impressive About page.

You do have an about page, right?

First things first: if you don’t have an About page, you need to make one—soon. Don’t write them off as a cliché, or assume that customers will learn all they need to know from your homepage. As a tour operator, telling stories is second nature. So, you need to ask yourself “what’s our story?”.

Every site needs an About section; don’t conceal it or make it difficult to find. It should be part of your main navigation and accessible from every other page; it’s often one of the most-visited areas of a website.

Go back to the 5 W’s

When you are crafting the perfect tour, you probably take time to examine the Five W’s: Who, What, When, Where, and Why. They spell out all the necessary details of any story, no matter the length or subject matter. Your About page should, at its core, address each of the five W’s clearly; if you’re having trouble with writing the copy, it’s a really good place to start.

The Internet has made anonymity easier than ever, and has made customers value honesty in business—otherwise they risk being scammed. Don’t hide behind a cutesy nickname or try to be coy about who you are; post photographs and names of your key staff, because it fosters credibility and trust. Provide a short overview of each person’s role in the tour company and list relevant degrees or credentials they may have. This is especially important for tour companies where staff are certified or professionally trained tour operators.

This is one of the tougher W’s to tackle, because it cuts straight to the core of your entire business—what is it that you do, exactly? What do you provide, and what makes you special? The key here is to avoid creating a sales pitch ; you have the rest of your website to do that. Provide an overview of your tour services, but don’t explain them in too much detail; that’s what your other pages are for.

While you might be very proud of your tour company’s history—and so you should—the fact is that no one wants to read a detailed year-by-year chronology; it will bog down the page and bore your readers. Feel free to acknowledge the year of your founding and a short statement about your background, but customers care a lot more about your story— how you turned your passion for where you live into a business, or overcame challenges to get to where you are today.

It’s good to briefly acknowledge where you’re established, especially because your surroundings figure heavily into your values, story, or services; for example, a whale-watching tour depends on the local environment. However , it’s important to include your mailing/storefront address on either your About page or your Contact page, and include a map to indicate where people can find you. Putting yourself in a physical location establishes trust with your customers.

This W is perhaps the most important, because your About page should tell your story in a compelling way. What are your values and visions of the future? Why should they pick you over competing tour operators? Talk about yourself in the context of how you can help your customers; in the end, it’s about the reader more than it is about you.

Keep it short

Many tour businesses make the mistake of laying out their entire chronology on their About pages, resulting in hundreds and hundreds of words which inevitably end up boring potential customers. However, there’s such a thing as being too succinct—saying almost nothing is just as bad as saying too much. If your About page were to be an athlete, it should be a runner rather than a bodybuilder—impactful, but lean rather than bulky.

The About page is a vital part of your website; it is the place where you get to pitch yourself as a tour operator and convince the customer that your values overlap with theirs. Put some thought into this, and keep it updated; you will find that it’s a commonly visited page (along with your booking page ) which will help customers get to know you—and impress them enough to fork over their hard-earned dollars.

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Travel Agency Websites: 15+ Inspiring Examples

Last Updated January 5 2024

Written By Steve Benjamins

The best travel agency websites show potential customers why they need a travel agency to make a trip the best it can possibly be. Chosen website builders should make the user experience easy to navigate and ultimately, easy to get in touch with the agency.

Beautiful, high-end photography is also an absolute must that should give a sneak peek into some of the locations and trips they can create. A good travel agency website should advertise it’s specialties, be it luxury trips, more budget friendly options or corporate travel.

It’s important for those interested in hiring an agency to feel confident that the agency is a good fit for them, and that professionalism is at the forefront. After all, traveling is a financial investment and a travel agency should guarantee that the client investment goes smoothly.

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1. Pack Up + Go

Pack Up + Go is a travel agency that specializes in surprise vacations. Travelers fill out a survey about their travel preferences, budget etc. The travel agent will then plan every aspect of the trip accordingly. This type of vacation is perfect for those who love to travel and be spontaneous, but don’t like creative travel planning. It’s also a great way to explore new places without any preconceived notions or expectations.

2. The Global Nomad

Established in 2015, The Global Nomad is a full-service travel agency website that specializes in international travel. They offer a wide range of services, from booking flights and hotels to organizing car rentals. Their goal in the travel industry is to make international travel easy and accessible for everyone.

3. Avenue H

Avenue H is a comprehensive travel agency that provides it’s members with exclusive luxury trip planning. The travel agency website features a professional design and offers a ton of unique trip options including both popular destinations and hidden gems for potential customers.

4. Allure Travel

Allure Travel is a full-service travel agency that specializes in creating custom travel experiences for its clients. Whether you’re looking for a romantic getaway, a family vacation, or an adventurous trip, Allure Travel can help make it happen. The travel site sets customers up with experienced agents that work to understand your travel goals and budget, and then create a personalized itinerary that includes everything from flights and hotels to activities and dining.

5. Explorateur Travel

At Explorateur, travel booking is about more than just ticking items off a list. They believe that travel should be a customized adventure, and aim to create the best adventure possible. They do this with a range of services to help form the perfect trip, from choosing the right destination to hotel booking and activities.

6. Huffman Travel

Huffman Travel is a full-service travel agent website with a beautiful homepage, featuring a slideshow and user-friendly design. The agency has a team of 20 different agents that are known for providing exceptional customer service when creating relaxing vacations, cruises and special events.

7. Roam Travel Company

Roam Travel Company is a professional agency that provides expert guidance and planning of services to luxurious locations around the world. This specific online travel agency website is one of the most attractive we’ve seen due to its homepage, design elements and intriguing slideshows that make you want to immediately book a trip.

8. Classic Travel Connection

Classic Travel Connection believes that one’s journey should be as rewarding as the destination. As a full-service travel business in Alabama, their team is dedicated to helping clients experience the world in all its wonders. Whether you’re interested in exploring ancient ruins or soaking up the sun on a sandy beach, they’ll work hard to create a custom travel itinerary that suits your needs.

9. Poe Travel

Poe Travel has been in the travel business since 1961. They have a massive amount of expertise to give their clients and continue to prove why hiring an agency to plan is always worth it. We love the travel agency website design for it’s unique landing page that grabs your attention. They also have a travel blog where you can read about and view some of the fabulous trips they’ve planned.

10. Earth + Ocean Travel Co.

Erin Lindeman is the travel agent and event planner behind Earth + Ocean Travel Co. She specializes in planning destination weddings, honeymoons as well as vacations in general and guided trips. Her bright and airy web design makes the user experience easy, and the high-quality photography creates a professional online presence.

11. Milk + Honey Travels

One of the best travel agency websites we found is Milk + Honey Travels, a boutique travel agency created by a world traveler named Bri. We love it’s design template, crisp typography and the gorgeous photography. Visitors will instantly get a feel for the passion behind the brand with it’s content, design elements and interesting travel blog.

12. Big Adventure Travel Company

The Big Adventure Travel Company plans excursions around the world that focus on experiencing culture on a global level. The photography and typography in this website template display a noticeable vibe that sets this website apart from others and the type of trips they thrive off planning.

13. Liberty Travel

The Liberty Travel agency website is a corporate agency that will professionally plan a wide variety of trips including group trips, honeymoons and family vacations. Additionally, they will organize guided tours and cruises for a truly custom vacation experience. This website builder template also has a direct booking site that immediately connects the travel agent with the trip chosen.

14. Ciao Bambino!

Ciao Bambino! is a full service travel agency website that provides expertise in family travel excursions around the world. They love to create lasting memories that build relationships and experiences that will never be forgotten. Families can plan the trip of their dreams that will fit into the appropriate pricing, age-range and activities.

15. United Travel Visa

The United Travel Visa company has over 10 years of professional experience. This travel agency assists with travel, visa applications and obtaining them quickly and has a great reputation for doing so. The website displays testimonials from previous customers that the travel business has served successfully.

16. Alphabook

Luxury vacations and exciting activities are Alphabook’s expertise within the travel business. Traveling around the world, by private jet or yacht are a couple of high-end trips they might plan. The website template offers simple functionality for potential customers and includes attractive photography, easy to read typography and pricing information on their memberships.

17. Custom Travel

Custom Travel Agency is located in Victoria Texas and has been in the travel industry for more than 20 years. They are certified specialist in coordinating Sandals getaways, family trips to Disney and much more. Customer reviews are included in the website template that showcase their professionalism, as well as easy access to contact information and social media plugins.

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25 Examples Of About Us Pages For Inspiration

Craft an engaging and unique About Us page for your website. Learn from 25 inspiring examples of About Us pages to make your brand stand out.

The About Us page of your website is an essential source of information for anyone who wants to know more about your business.

It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve .

Together, the design , written content, and visual elements of an About Us page tell an important story about who you are and what matters to you.

How can you make the most of this integral part of your marketing strategy?

In this article, discover what makes an exceptional About Us page and find 25 examples to inspire your own page design and content.

What Makes A Great About Us Page?

There is no definitive template for creating a great About Us page.

However, I found four key components to making a compelling narrative with your brand story .

Your Vision And Mission

There is rarely a need to outright say, “Our vision/mission is ____,” but you ought to convey the purpose of your business in your About Us copy.

Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.

This is key for attracting talent, as well as prospective buyers who align with your objectives and value goals.

Your Story (History)

Every business has an origin story worth telling, and usually one that justifies why you do business and have clients.

Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.

Whatever it is, your story matters to your prospective buyers and team members. Make it entertaining and as immersive as you can.

Your Services (And Benefits)

Even if your services are the focus of your homepage and dedicated product pages , summarizing them on your About Us page is crucial for alignment with brand values.

Highlight the benefits of your solutions, showcase what you do, and establish why you are unique.

Your Social Proof

Reviews, client logos, case studies, and testimonials bring consistency to your About Us page. Social proof demonstrates the authenticity of your claims and the impact you can bring to future clients.

With these four components in mind, you will have a framework from which to build an engaging and unique About Us page that incorporates your business’s most important asset: your clients.

If you are looking for inspiration, the 25 examples below feature About Us pages that excel at engaging their audience and telling their brand story.

Examples Of About Us Pages For Inspiration

6sense demonstrates its credibility in the data technology industry with a compelling company timeline detailing the evolution of its proprietary solutions since 2014.

The other elements then reinforce the value of 6sense’s artificial intelligence (AI) and machine learning (ML) solutions with its three core values promptly displayed as “Data-Obsessed,” “Future Driven,” and “Always Curious.”

Wrapping up the page with its global offices and Global Pledge 1% movement, 6sense showcases its presence across continents and corporate social responsibility (CSR) toward the communities where they live and work.

Adobe focuses on the future with its About Us page, showcasing how this 40-year-old organization is innovating with AI-driven solutions for creative teams, data analysts, and marketers.

A memorial for its co-founder, John Warnock, demonstrates care for the company’s legacy and showcases how this culture of innovation started with a glimpse into the inventor of the PDF format.

Following a breakdown of its products, Adobe shares case studies of household names like Coca-Cola and BMW before succinctly presenting its purpose and values.

Packed with color, Adobe’s About Us page is engaging and clear in its value for the community of creative users and clients.

3. Animal Rescue League of Boston

The Animal Rescue League of Boston (ARL) boasts a rich history. It was founded back in 1899 by Anna Harris Smith, a social worker who wished to combat the mistreatment of horses and the sheer volume of stray dogs and cats in the city.

ARL does a terrific job of sharing its 125-year history of support for animals on its About Us page, which is rich with photo collections from the past to the present.

The links to assets invite the user to learn more about ARL’s cause. For instance, the impact report is a one-pager that proves its support for over 20,000 animals in Massachusetts alone. At the end of the page, leadership photos featuring pets are a nice touch to reinforce ARL’s commitment to helping animals.

This About Us page is an example of how to show front-and-center your mission and pluck the heartstrings of your audience with just the right content.

4. Arctic Wolf

With a bold claim to “end cybersecurity risk,” Arctic Wolf uses metaphors and analogies with its canine namesake to invite you to join its pack, see its “pack impact” (corporate social responsibility), and even includes howls in its videos.

Arctic Wolf embraces fun while demonstrating authority, featuring its timeline of achievements since its founding in 2012, as well as its penetration in the sector by processing over 3 trillion security events per week for over 5,000 customers with 411% ROI.

This About Us page exemplifies that a fun touch to B2B branding is possible while reinforcing confidence among key buyers.

5. Born2Bond By Bostik

Adhesives leader Bostik has a dedicated website for its new Born2Bond products, which also has an About Us page for describing its unique benefits.

By linking to unique pages per industry, Bostik allows users to learn more about their demands while keeping the About Us page compact and focused on its core messaging: adhesives for a modern world.

With clever use of brand colors, the Born2Bond product line makes a strong impression in an example of an About Us page, which is compact yet effective for demonstrating the benefits of new solutions.

6. Brand USA

Brand USA , the organization tasked with encouraging foreign tourism to the U.S., features an About Us page that serves as a hub for discovering its team, downloading toolkits, and reading reports.

It is an example of an About Us page that covers all bases yet does not feel cluttered or confusing; the copy and navigation are clear, as is the value of Brand USA to the country’s economy and growth.

The CEO’s message at the beginning of the About Us page demonstrates its commitment to fostering economic growth. It establishes a meaningful connection with both tourists and businesses within the industry.

7. Brightcove

Video has increasingly become a key format in the past years for B2B marketing , and streaming technology platform Brightcove showcases credibility right at the start with an Emmy on its About Us page.

The messaging is short, featuring only a paragraph of copy and a video, yet it speaks volumes for the user to understand that they are a leader in business streaming and in navigating all its complexities.

By keeping it short and sweet with an “Explore more” section, client logos, CTAs, and a search bar, this About Us page conveys its message swiftly.

8. Connected Nation

Connected Nation ’s About Us page is an example of how to promote consistent messaging across headers, CTAs, and minor elements on a web page.

The goal of this non-profit is to improve access to high-speed internet across the U.S., which is presented with the slogan “close the digital divide” in the second header and first CTA, as well as in its mission and video celebrating 20 years of work.

The About Us page also ensures that the reader understands the key role of this non-profit through succinct copy about what the company does and believes in,  as well as a glossary that clarifies internet jargon such as “fiber” and “backbone” for less tech-savvy audiences.

Deputy reveals its personality and friendly tone i this About Us page, which opens with a “welcome” and ends with “let’s get social.”

The copy reinforces its unique benefits as a staffing solution, evidenced by its values such as “Clock in for the customer” and “Own your shift.”

The timeline begins with a classic yet engaging startup story, recounting how the founder discovered a solution to their problem with staffing admin and developed an in-house platform.

Years later, this platform would be shared with the world, leading to over 320k companies now using Deputy.

It is a great example of an About Us page for SaaS, startups, and organizations in the tech space.

10. Gartner

This About Us page is packed with copy, yet it avoids overwhelming users by highlighting key figures and the value of Gartner’s experts for B2B organizations.

With 40 years of experience across 90 countries, it offers compelling social proof at the top right of the page – a prime location according to heatmap research .

The page offers tabs to discover the brand’s experts, consulting, tools, and benchmarks, concluding with the “Life at Gartner” section focused on team stories. Featuring crisp visuals and concise copy, it facilitates scrolling.

Overall, Gartner makes smart use of prime real estate on its About Us page with data points, using it as a hook to encourage discovery of the more traditional, institutional pages.

Anyone who wishes to showcase their data front and center should emulate this approach.

Splashes of yellow and blue make this About Us page eye-catching and friendly, which is a key selling point of GoTo for its audiences.

The company is all about making people’s work easier through its communication and IT solutions.

Product copy reinforces this friendly tone, with the audiences broken down into “people,” “businesses,” and “everyone,” which invite the user to discover its product suite with a CTA.

GoTo demonstrates how to create an approachable About Us page that is free of industry jargon, which is key when your audiences have varying knowledge levels.

As a household name, Google focuses on its cultural impact to engage readers on its About Us page, which is dynamically updated with new content (the section at the bottom is updated with its daily doodle).

For example, when I began writing this article (January 2024), the page highlighted its 25 Years In Search video . Only a week later, it switched to a Doodle contest for children to earn scholarships and tech for schools.

Google wraps up the page with case studies of people utilizing its tech for the betterment of its communities, furthering its already evident corporate social responsibility and global impact.

It is a fine example of an About Us page that showcases the benefits of its products while inspiring a sense of community among users.

13. Helmsley Charitable Trust

As a philanthropic institution, the Helmsley Charitable Trust strives to showcase the value of its work. This About Us page excels at proving that with clear financials and balance sheets, as well as bios of its trustees in initiatives such as diabetes and access to healthcare.

The history of the charitable trust unveils the institution’s long legacy as a startup, initially founded with resources from the philanthropic Helmsley couple in the 1930s.

The narrative is compelling, illustrating how multiple generations have benefitted from the trust’s positive impact.

Overall, this is a definitive example of an About Us page for any institution that wishes to convey its legacy and core goals in a trustworthy manner.

14. Insight

This technology solutions provider conveys transparency and a strong company culture on this About Us page . It also links to other webpages, delving into its entrepreneurial start in 1988, its company values, and awards.

As a Fortune 500 leader, this is an excellent example of an About Us page that highlights the community and mission of a global brand to drive a positive impression of its solutions.

Users can download Insight’s Corporate Citizenship Report, which demonstrates its commitment to the United Nations’ Global Compact and spotlights client stories of technology improving healthcare and achieving sustainability.

15. Iron Mountain

A leader in asset management and digital transformation, Iron Mountain leans heavily on its 70-year legacy ( curiously starting with a mushroom farm ) and its “Elevate your work” messaging.

This About Us page cleverly uses cards to facilitate navigation to its institutional pages and adds copy as needed to demonstrate credibility, such as serving 95% of the Fortune 1,000.

The message in the featured video focuses on the end goal achieved through Iron Mountain products – companies hire data and asset management services to better serve their customers, which adds familiarity to its solutions in a sector that is usually awash with jargon.

Overall, this is a fine example of an About Us page that celebrates an organization’s legacy (without being verbose) while keeping a clear eye on the future and all its possibilities.

16. MeanPug

MeanPug bets on a colorful and fun About Us page to grab attention for its marketing agency for law firms, which serves as a counterbalance in a space where most agencies adopt a serious tone.

The fun starts with an audio track of MeanPug’s name pronounced with barks, followed by colorful headers and artsy team bios (the pug itself is CPO, Chief Pug Officer).

The company then proves it delivers more than just fun with its results, evidenced by growing law firms from $0 to $100m ARR in under 3 years and even helping to quadruple clients’ digital sales.

Since 1977, Oracle has significantly influenced the state of the tech industry.

With a remarkable legacy of accomplishments, such as pioneering the SQL database, Oracle encapsulates this history into a concise timeline and links to other institutional pages for more information.

By focusing on its mission, Oracle encourages users to navigate as they see fit through its analyst reports, CSR, leaders, and investor relations.

Interestingly, Oracle does not feature its products on its About Us page, focusing instead on its corporate initiatives. It is a superb example of a simple page that effectively conveys trust and encourages engagement.

18. OutSystems

Low-code platform OutSystems focuses on the basics in this About Us page – its locations, history, social proof, investors, and leaders – and does so in a way that quickly demonstrates the value of its solutions.

By linking as needed to other pages across its website, OutSystems demonstrates how to build an About Us page that is simple yet compelling and invites the user to stay and learn more.

19. Salesforce

A SaaS pioneer, Salesforce relies on its strong culture and history to position itself as a customer-first, “customer company.”

That message is delivered clearly with its branding and copy, from the product names to the mascots and videos that explore its legacy and CSR efforts.

This About Us page tells a complete story, beginning with the challenge to meet evolving consumer needs, then the solution of building a “bridge” to meet those needs, and concluding with its core values and culture.

At the end, the CTA asks if the user has any questions about getting on “the right path” with Salesforce.

In short, this is how a company with a rich culture and community should build an About Us page that delivers credibility in a fresh way.

20. ServiceNow

ServiceNow leverages its tagline “when X works, the world works” to demonstrate its versatility as a data and digitization platform for empowering several industries, such as healthcare, retail, and manufacturing.

By linking to fact sheets, its code of ethics, and investor relations, ServiceNow goes beyond what is usually found on an About Us page to demonstrate credibility and penetration in the market (85% of Fortune 500 companies use ServiceNow).

This is an About Us page that excels at driving a core message and intuitively linking to multiple, often complex, resources.

21. Sony Interactive

Sony Interactive leverages its strong gaming community and legacy in this About Us page, featuring a product timeline with console blueprints and “fast facts” that swiftly present impressive sales numbers.

The layout is seamless and presents a myriad of institutional elements, such as its mission and global presence, in a manner that encourages further navigation.

This is evidenced by its placement of sister pages just before the footer, which includes the blog, studio, product, and corporation pages.

Splunk focuses on simplicity for its About Us page but adds elements like an interactive infographic and a video to highlight the brand’s scope and community impact.

A fast facts section proves Splunk’s value at a glance, where the user is encouraged to explore further through CTAs for the company’s pledge, newsroom, and more.

Overall, this About Us page serves as a high-impact template for any business that wishes its audience to perceive its products holistically and view their broader social impact.

23. Tealium

The highlight of Tealium’s About Us page is the animated infographic of its customer data platform and how its privacy-based collection across channels results in quicker insights, ROI, and engagement.

This page’s social proof is strong. The data platform’s privacy compliance is guaranteed by ISO and institutional standards, as reinforced by accolades and case studies.

In short, this is an example of how to tell a story with an engaging element (in this case, an infographic) and use it as a foundation for driving your brand narrative.

24. Twogether

Twogether weaves in its personality in every word on its About Us page, without buzzwords or fluff and supported by strong imagery and core values.

By summarizing its values in the five P’s (Purpose, People, Passion, Performance, Planet), Twogether showcases how its mission and results to clients are unique as a dedicated B2B tech agency.

Its supported charities not only act as case studies but also prove the organization’s values. Then, the brand follows up with links to discover Twogether’s services and goals.

This is an About Us page example for any agency seeking to stand out with an unmatched personality.

Upwork employs a letter from the CEO for this About Us page, which is effective in addressing both of its audiences: organizations seeking high-quality freelance help for their projects and freelancers seeking opportunities to advance their careers and earn income.

It is succinct yet detailed enough to showcase the platform’s value. The top navigation lets users learn more about Upwork’s leaders and its latest news.

If you wish to position an executive of your organization as a thought leader, adopting this approach could be beneficial by showcasing their voice on a key page.

How To Write An About Us Page To Connect With Your Audience

Connecting with your audience with an About Us page is about authenticity and driving your brand message in an engaging manner, which encourages navigation to other elements of your website.

As can be seen from these 25 About Us page examples, all excel in showcasing their mission, what is unique about their brand or products, and inviting the user to take action.

The key is to do so in a creative way that encourages conversions .

Therefore, if you want to connect with your audience through an About Us page, I would recommend:

• Keep it short and sweet: Focus on the basics–mission, values, and solutions. Then, think of the best way to showcase those elements swiftly to encourage engagement.
• Add a creative element: Be it a video, infographic, moving image, or an audio track, many examples of About Us pages in this article leverage unique formats to engage users.
• Make it fun: Do not be afraid to make your About Us page fun, as it can grab immediate user attention. You can follow up with data and social proof to convey credibility.
• Structure it as a hub: Rather than clutter your About Us page with copy and products, use it to link out to assets as needed to engage your audiences and prove your value.

Final Takeaways

After analyzing the 25 About Us page examples in this article in detail, here are the final takeaways to keep in mind when crafting yours:

Creativity Makes Your Page Stand Out

For many companies, the About Us page is a formality to fill in the sitemap rather than convey a unique message.

However, many brands go beyond this, designing rich web pages and writing copy that stands out from the competition. Find your unique angle and be true to your story.

Feature The People Behind The Brand

Whether you are a solopreneur, a dynamic duo agency, or a full-blown global enterprise with thousands of team members, letting people shine makes an engaging About Us page.

Many of the examples in this article feature headshots and graphics packed with personality, which convey brand values better than words.

Tie In Social Proof With Your Corporate Social Responsibility

Showcase results and convey the difference your organization is bringing to the world.

6sense and Salesforce are two examples from this article that feature how their products are changing their communities for the better.

How are you changing yours?

More resources: 

• Contact Us Page Examples: 44 Designs For Inspiration
• How to Write a Winning About Us Page: 8 Dos and Don’ts
• The Complete Guide to On-Page SEO

Featured Image: Naumova Marina/Shutterstock

Alexander Kesler is a visionary B2B digital marketer and an effective CEO with over 20 years of experience in building ...

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The Travel Agent Bio: How to Create an Authentic About Page (With Examples!)

Updated December 8, 2023

One website page causes travel agents more anxiety than any other. Many of us sit, staring at that blinking cursor, at a loss for what to write.

It's not a sales page.

It's not a destination page.

It's the About page.

We can talk all day about why we love travel, why you should love travel, our favorite destinations, and the resorts that delight our clients.

But that elusive travel agent bio? Most of us freeze up when it comes to that page on our website.

So let's change that. Let's make writing our about pages as easy as talking to a friend.

What is an "About" page?

Your "About" page is more than a digital business card or an autobiography squeezed into a page. It needs to contain your travel agent bio, but it's also more than that.

Think of it as the pilot's announcement telling an airline passenger who's flying the plane.

As someone who used to hate flying (I know, right? And I work in travel!), there have been times that I've felt anxious, but the pilot has one of those voices that reassures me, even if I can't really say why.

That's what a well-crafted "About" page does. It tells your website visitors that they're in capable hands.

With the right words, it can be a page that pulses with personality and whispers about distant wonders while showcasing the fantastic travel advisor you are.

Unfortunately, many travel agent bios are about as thrilling as reading the safety card on a plane. They do nothing for your travel agent marketing efforts. They may even turn off the potential clients you're hoping to attract!

Why an authentic "About" page matters

The travel industry thrives on trust. That means your "About" page does more than just let people know you exist. It should also build connections that span locations and time zones.

An authentic travel agent bio and well-crafted "About" page can take a potential client from window-shopper to paying customer. It helps them feel connected, confident in your ability to serve their needs, and excited to work with you.

It's also often the second-most visited page on your website after your homepage, so it's hugely important.

So, how do you create this masterpiece of a website page that does all this heavy lifting? It's actually quite simple.

Components of an authentic "About" page

A hard-sell "About" page is about as much fun to read as an appliance user's manual. But a well-crafted page is a delight. It can be fun, witty, and unexpected while still communicating that you're the travel agent your ideal client is looking for.

Here are a few things your "About" page can include:

Your travel agent bio and stories

Share those personal stories. That childhood memory that sparked your love for the world. What are the things that help make you relatable to the type of client you want to work with?

Real experiences

Did an amazing travel experience shape you in an unexpected way? Or did a lousy experience planning a trip, or someone else's bad experience, make you decide to become a travel advisor? How did those things change how you look at the work you do?

Adding examples of what you've done for other clients to your travel agent bio helps build credibility and trust, two vital parts of engaging with a new potential client!

Why you love what you do

Let the joy you feel for what you do seep into your written words. Show someone that arranging travel doesn't feel like work to you - it's something you love.

Steps for building an authentic "About" page

Step 1: your travel agent bio is about you, but needs to speak to your client.

Your "About" page needs to be centered around what your client needs and wants to know.

What about you makes you a good fit for their needs? (give examples!)

What stories can you share to help them feel reassured that you understand them?

What questions do they have about you or your services that you can quickly answer as part of the page?

The more you keep your customer's needs in mind as you write your "About" page, the better it will serve them.

> Start here if you need to figure out who your ideal customer is.

Step 2: Decide on the structure for your page

An "About" page doesn't have to have a bunch of paragraphs. In fact, it shouldn't.

Paragraphs can be exhausting in our TikTok, Instagram, and Twitter-focused soundbite world. Your text should be skimmable and easy to read because, let's face it, most people aren't reading every word of anything.

You can choose from several structures, including the basic, the FAQ, and the "10 things I hate about you" (shoutout to the '90s teens!). There's even a combo platter option for those of us who can't decide on just one!

Want some great travel agent bio samples? Check out the CIRE Travel About page .

The Basic Bio

You want to answer the basic questions a potential client has. Who you are, what you do, where you do it, and why you do it. Make each of those a section heading, like "Who I work with" and "Why I plan cruises."

An about page structured this way is simple for a potential client to skim through, pull out the information they need, and quickly decide if you're the travel agent they want to work with.

Keep your answers simple, and use words your client would know and use.

Don't say "We work with luxury travel suppliers to create the bespoke vacation you've been dreaming of."

Because no potential client has ever thought "I should go online and look for a travel agent who can help me create a bespoke vacation with a luxury travel supplier."

Instead, they've thought things like "Oh my gosh, I still haven't started planning that trip and need to do that," and "I love Suzie's Instagram. She always goes to fun places and makes everyone jealous. I wish I could do that."

Speak to those needs and desires with sentences like "We make it easy to plan that picture-perfect vacation you've wanted" and "Have an Instagram feed that makes all your friends jealous."

Adapt this strategy to use the words your ideal client would relate to, and your website becomes magic.

You can find great, simple travel agent bio examples on the Embark Beyond website.

Help people get to know you better and feel a connection with a conversational, FAQ-style page. Answer those burning (and not so burning) questions that tell people who you are, why you do what you do, and whether or not they're a good fit for your services.

Questions like "Do you plan more than one trip at a time?" or "What are your favorite destinations?"

Make it feel like a conversation. It's a perfect way to showcase your natural personality and conversation style.

What questions would a friend ask, and how would you answer them? Brainstorm a bit, and then get them written down. Voila, you have a great start to an "About" page!

Ten things I hate love about…

Think of this as random facts, but with intention. Do you love Italy but hate pasta? There's an unexpected but fascinating fact about you!

You could include things like a favorite food, a skill that most people don't know about, or a travel quirk that you have.

A section on your travel bio with ten things you love about your work is also great. Let potential customers know more about what you do and why you enjoy it.

The Combo Platter

This format is for those of us who can't settle on just one structure. For example, check out my About page .

It's the Basic (what I do, who it's for, and why you'd want to work with me) and the 10 Things. Some are related to travel. Others aren't, but they give a snapshot of my writing style and help potential clients decide if they want to work with me.

Step 3: Remember the CTA!

Every page on your website, including your "About" page, must have a call-to-action, or CTA.

The last thing you want is for someone to read your "About" page and think, "Yes! They seem awesome and I want to work with them!" and then have to search for what to do next.

That's a great way to lose a potential client, so make it easy for them. Include their next step right there while browsing your page.

> How to create a great CTA

The Bottom Line

A well-crafted "About" page injects authenticity into your marketing, puts a human face on your travel business, and invites potential clients to join you on an exciting journey to explore the world.

By using the words that speak directly to your ideal client and making sure your About page resonates with them, you help create a connection between you and your potential clients.

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A Complete Guide to Travel Agency Website Options [+Comparison Chart]

We’re frequently asked about travel agency websites. As in, how in the world do I create a website for my travel agency? We totally get that you’re a travel agent—a career that doesn't have much in common with a web developer—and your time is best spent selling and researching travel, not different travel agent website programs!

We here at HAR are on a quest to help you make an informed decision. In fact, Steph just chatted on this in a recent Friday 15 episode. It's like a teaser for what's to come in the article.

Take a quick look:

Did that whet your appetite for website knowledge? If you already know what options you want to explore, see below to fast-forward:

⭐️  HAR ARTICLE HIGHLIGHTS:  ⭐️

• Four Travel Agency Website Options: A Comparison Chart [download]

1. Third-Party Travel Agency Website Templates

• 2. Build Your Own Travel Agency Website
• 3. Content Management System (CMS) Websites
• 4. Hiring a Developer for your Travel Agency Website

What Websites do Travel Agents Use?

• Other Website Purchases You May Need
• Top Tips for Travel Agent Websites

And it’s not just the HAR perspective here. We’ve asked oodles of agents what they like and dislike about their travel agency websites. We share their thoughts at the end of the article!

Four Travel Agency Website Options: A Comparison Chart

Our comparison chart is a scenic view of travel agency website options. This is handy to have alongside you as you go through the article to dig into the details of the pros and cons of each model and decide what works best for your business.

Which Travel agency website Options Were Most Popular?

We took a peek at our 2023 travel agency research reports to check out which platforms advisors preferred. 1,758 advisors weighed in . . . here's what the data told us:

We also chatted on websites in our Facebook groups . . . we'd love for you to chime in with what travel agency website platforms you use and love. Check out the conversation in our 7 Day Setup Facebook Group !

In this section, we're referring to third-party website programs that are specifically designed for travel agents. Examples include Voyager 1 , Travefy , Passport Online, Truevail, and Advaia.

Approximately 65% of host agencies offer some sort of website program to their agents.

Costs for these types of programs typically range from free to $70/month. Oftentimes, if you sign up through a host agency, you will have access to one of these programs. Since hosts use a higher volume of these website programs, you may get a lower price for a third-party travel agency website through your host.

But if this is the route you want to go, it's still important to see what program you like best . . . It might even help you decide what host is best for you .

We peeked at our host agency database : Approximately 65% of host agencies offer some sort of website program to their agents. 

Most of the time when a host agency offers a consumer-facing website program for travel agents, it is offered through third-party travel agency website programs like the ones listed above.

According to HAR's annual research papers , Online Agency, Travefy, Passport Online and Voyager Travel were the most popular 3rd-party travel agency website options in our 2023 survey.

How do you know if a third-party travel agency website is best for you? Here's how to decide:

Who is it for?

Is a third-party travel agency website right for you? Here's a quick list that illustrates if it might be a good match:

• You want to have a “hands-off” website with little to no set-up or maintenance.
• You don’t need/want control over all aspects of the site but still want an online presence.
• You want clients to be able to research and book travel on your website.

With these websites, you'll have access to pre-designed templates, pre-filled content, a booking engine (in some cases), and automatic updates.

Here's a deeper dive into features of third-party websites:

Pros & Cons

• Pros: In general, a major benefit of using a third-party travel agency website is the ease of use and its customization to the travel industry . With these websites, you'll have access to pre-designed templates, pre-filled content, a booking engine (in some cases), and automatic updates.
• Cons: On the flip side, since most of the design collateral and content is pre-filled, it may be hard to brand to your agency and reflect the unique voice of your business.

Third-party travel agency websites usually have multiple design templates you can choose from. The amount of design flexibility you have will depend on the platform. Some allow you the ability to add your logo and maybe choose a general color scheme but you won’t be able to customize or change much else. Others have more design options with drag n' drop features similar to the website builders we'll go over next. 

The biggest benefit of third-party travel agency websites is the content! They are pre-filled with detailed content on destinations, suppliers, ships, trip types, etc. that your clients will be able to search through and read. 

They also commonly have supplier specials and news feeds that are automatically updated. You will need to customize the sections of your site that are specific to your agency, like your about us page or your meet the team page. If you don’t want to write content, you can always hire a content writer.

Because there is limited editing of the website layout, you are typically just editing the text for a page. The more advanced options are drag n' drop style. I would say the learning curve is pretty easy for both types.

While pre-filled content on third-party travel agency websites is its biggest benefit, it can also be a curse for those who are going for SEO. 

Why? Duplicate content from cookie-cutter sites is seen as negative. Search engines don’t want someone to search a term and pull up 100s of travel agent sites that all (essentially) the same content.

“Pure affiliate sites consisting of content that appears in many other places on the web are highly unlikely to perform well in Google search results.” - Google Answers

That being said, if you just want to have a website to direct people to and don’t want to hassle with trying to rank with search engines, these sites more than get the job done!

Appearance:

We've included some screenshots of the top third-party travel agency websites from Voyager Travel , and Passport Online . (An example from Travefy's travel agent website platform is soon to come, so stay tuned!)

2. Website Builders (Build Your Own Travel Agency Website)

As opposed to third-party agency websites, website builders offer a little more flexibility for customization. Common examples of website builders are Wix (this is what HAR recommends), SquareSpace , Weebly 2 , and GoDaddy .

If you want to fast-track this process, we generally recommend that newbies create a travel agency website via Wix. Why? Because Wix is user-friendly and you can create your travel agency website in 7 minutes flat. (No Joke. We have a video to prove it.)

But we understand you're here to shop around :) There's a lot of great programs out there that allow you to easily build your own professional-looking website with no coding knowledge necessary.

Wix and Squarespace were the top website builders travel advisors reported using in our 2023 hosted travel advisor survey:

Let's dig into these types of sites, and how they're good for travel agencies.

Websites builders are best for those who:

• Want to personalize their travel agency website with their own structure and content
• Don’t mind putting in the work themselves to create a website for their travel agency'

They're the happy medium between 3rd-party sites and 100% custom jobs (more on that later). They offer more opportunities for customization (incorporating your own branding, design, and content) without sacrificing ease of use.

Here are some more details:

Pros & Cons of Website builders:

• Pros: The biggest pros are user-friendly template options, and the ability to customize them to your brand.
• Cons: A booking engine is not included (if you want that) and it's a bigger time investment than third-party programs.

Website builders have loads of different designs that you can customize with different colors, images, and layouts. Wix even has specific travel agency website templates!   You’re easily able to change it and make it your own so your site doesn’t look like a "cookie-cutter" site.

Travel agency websites built with website builders like Wix and Squarespace will require that you write your own content, create your own pages and structure it accordingly. The templates usually have layouts with dummy text to give you an idea of a typical website layout with what type of information a page can hold but it isn’t usable content. If you don’t want to write content, you can pay extra for a content writer.

These sites are typically drag n’ drop meaning you drag, say, a text box where you want it and ‘drop’ it. And voila! You have a text box where you want it! They’re built to make it easy for people with no coding knowledge to create nice-looking websites. I would say the learning curve is pretty low when it comes to editing your website.

This is an area where website builders have really advanced over the last few years. There is still a stigma around website builders and bad SEO that arose from their early days but rest assured, you can have a successful, ranking travel agency website on a website builder platform. The SEO edits we mention above are doable with most website builders.  WebsiteToolTester.com  has a super helpful chart that shows the specific SEO capabilities of the different website builders.

Here are a few examples of common website builders that travel agents used to create their travel agency website:

3. Content Management Systems (CMS)

Content management systems (CMS) are for more advanced users (or for those who want to hire a developer). Examples of CMSs are WordPress , Joomla! , and Drupal .

No doubt about it, CMSs are another popular way to build travel agency websites on the cheap. There is a lot more flexibility with CMS . . . but with that comes more complexity.  If you frustrate easily and friends would never call yourself technologically inclined, this is not the option for you!

CMS programs are free but you’ll need to pay for hosting your CMS ~$10/month. Other potential costs could be premium plug-ins and hiring a developer.

While you don’t need to know coding to get a CMS site off the ground, to get a site to look like the professional sites you see, you will most likely need a little developer's help (and that can add up quickly).

Are you cut out for a CMS? Here's how to tell:

• You want to completely personalize their website with their own structure and content
• You're savvy
• You know a bit of coding and you're not afraid to use (or learn to use it)
• You don’t mind spending time learning the CMS backend

Pros & Cons of CMS

CMS' by nature are more complicated, which can work for you or against depending on what you're looking for. Here's the pros and cons in a nutshell

• Pros: There are 1,000s of templates, they're cost-effective, you can edit SEO aspects, and there's a ton of flexibility as to what your travel agency website can look like and what features it has.
• Cons: Most of the pros are also cons. But some of the challenges you may encounter are a higher learning curve, takes more time, effort, knowledge, and upkeep, there are more "hidden costs" (some plug-ins and themes cost extra), you can royally mess it up if you don't know what you're doing.

With the three CMS’s we mentioned above, you have access to loads of templates. WordPress has a variety of travel agency website templates/themes . 

You can search through included templates or ones designed by others. Some are free. Some are not. Once you have your template, you're able to customize it to your specific branding (coding oftentimes required) and added plug-ins (costs vary, many free) to give your site additional functionality.

For travel agency websites built with CMSs, you will need to write your own content, create your own pages, and structure it accordingly.  Some themes will have dummy text and structure that you can copy over to help you start but the content won’t be usable. If you don’t want to write content, you can pay extra for a content writer.

The biggest drawback to using a CMS for travel agency websites is that the backend is much more complicated and ‘less pretty’ to use. 

There's a steeper learning curve compared to other travel agency website options. To get the best results, you often need to know how to code a bit (or hire a developer).  When you’re editing a page in a CMS, you’re not really sure what the design aspect will look like until you preview or publish your page.

Since everything is so flexible and customizable, you have the ability to steer your own SEO. Remember, simply having a CMS like WordPress doesn’t make your site rank high in the search engines , it is the work you put into cultivating your SEO on the site.

Here are two different examples of travel agency websites created from WordPress:

4. Hire a Developer to Create Your Travel Agency Website

Hiring a developer is for those who want it all and have the budget for it. It's easy (depending on how involved you want to be) because you can wash your hands by making your own website. Here's a few examples of travel agency websites created with the help of a developer:

Costs vary widely but this is by far the most expensive option. Expect at least $500 and up to $1,000’s of dollars for a full website build.

Is hiring a developer for you?

Hiring is the developer is great for you if:

• You don’t want to have to ever ‘touch’ your website
• You have a specific design or functionality you want
• You have a larger budget

Pros and Cons of Hiring a developer

When it comes to hiring a developer, you have lots of options. You may have started your site using one of the methods above and just need a little help or some tweaks that you want to hire someone to do. On the other hand, you might want to have someone build your travel agency website from the ground up and not have to worry about it.

Pros: It's customized to your exact design wants, you can add specific features, and once you've communicated all those things to the developer, there's minimal work on your part so you can focus on what you're good at (selling travel!)

Cons: Expensive, and you'll likely work through your developer for future updates and changes (which is also expensive!)

Since you’re working with a developer, you can sketch up the way you want your site and your developer should be able to deliver. If you’re not sure what you want it to look like, you might have to pay extra for design services. A quick way to save money is to research other websites and take screenshots or notes on what you like about those sites. Maybe it was the color, the font, the style.

With developer-built travel agency websites, you will need to write your own content, create your own pages and structure it accordingly but the developer should be able to help with best practices for page structures. If you don’t want to write content, you can pay extra for a content writer.

Depending on where and how your developer sets up your site and what level of access you want, you may or may not go into the backend of your travel agency website. Typically speaking, if you hired a developer, you’ll likely use them for any updates as well. Expect to pay for their time when you have updates or change requests.

You’ll want to check your developer's credentials to see if they have experience designing websites with SEO in mind or if they work with an SEO expert or SEO application to make sure your site is in tip-top shape. Don’t forget that much of the SEO legwork is in the page’s content.

In our annual travel agent survey, we ask advisors what websites they use. In our 2023 survey, the majority of advisors reported using a 3rd-party travel agent website (whether on their own, or through their host, consortia, or franchise).

The vast majority of those said they built their own using a website builder like Wix or Squarespace . Another thing to note, only 26% of travel agencies had booking engines on their site and 76% of those were because the booking engine came with their site.

Below you can find more details on the sales volume to expect if you plan to put a booking engine on your travel agency website. It's definitely worth thinking about the valuable real estate a booking engine will take up and if that space could be better used to build your brand and connect with your prospective clients.

Other (Important) Website Purchases to Keep in Mind

A domain is your website address. Ours is HostAgencyReviews.com

Cost:  Depending on your name, a domain costs about $10-$15. Just an FYI, you technically don’t own the domain, you’re renting it so don’t let it lapse or someone could take your domain! You may also want to consider buying the .org or the plural of your domain.

Your domain should not be confused with your website. After you purchase your domain, there won’t be anything at the address until you purchase and link your website. Most places that sell domains also offer their own website building program but we recommend sticking to the travel agency website options we went over in this article.

Popular places (domain registrars) to purchase domains:

• GoDaddy , (While it has strong brand recognition and has competitive pricing for your first year, GoDaddy jacks up the price on renewals. You can always change domain registrars, but it takes time and energy.)
• Google Domains ,
• NameCheap , (This is who we use at HAR. Initial pricing is competitive and the renewals are still fairly priced.)

Find a domain starting at $0.48

powered by Namecheap

All the files on your site have to be stored somewhere! Your hosting provider has that space for you. When you use a website builder like Wix,  Weebly   or  Squarespace  they host your website for you. If you use a CMS like WordPress , you will need to find a hosting company to store your CMS. Many CMSs offer their own hosting as well.

Cost depends on how much space you need but for a typical website, expect to pay <$10/month. But like domain pricing, it often goes up to about $15-20/month after the first year. You can move hosts at any time.

Popular Hosting Providers: 

• GoDaddy , or 
• WP Engine (save 20% on monthly plans | 4 months free on annual plans using this link) . WP Engine is the premium, white-glove host, meaning top website speeds, amazing support . . . and it has premium pricing as a result.

We highly recommend getting a custom email at your domain to add that professional polish. Consider our email: [email protected] compared to [email protected]. 

Costs for custom emails are about $5-10/month.

You can typically get custom emails through the company you purchase your domain with.

Here are a few popular custom email providers: 

• Google Workspace , (This is who we use and HIGHLY recommend because it's a familiar interface for anyone who uses Gmail. We use it here at HAR.)
• GoDaddy   (use our link for a $9.99/domain promo), or 
• NameCheap  (use our link for a $5.98/new domain promo)

Creating a website is a fantastic way to showcase you and your travel agency to the world. It is an easy way for potential clients to learn more about you and what you offer. Hopefully, we’ve made the process of travel agency websites and all that comes with it, less daunting and more accessible for first-time website builders!

After you get your travel agency website up and running, you might like our $100 Travel Agency Marketing Plan [+ Video] for more ideas on getting your name out there!

I’d love to hear about your experiences with different travel agency website programs – leave a comment below with what type of website you have and how you’re liking it!

• Voyager Websites are done through Weebly but have content and 3rd party widgets integrated ↩
• now merging with SquareSpace ↩

About the Author

Bridget Lee

Hey there, I’m Bridget!

Having grown up in the travel industry I can attest, it’s hard to get travel out of your blood once the travel bug bites you! I’ve been working in the travel industry (or traveling) as long as I can remember. My favorite thing? Working with entrepreneurs and digging deep into the data to help others get a clearer picture of our industry.

If you have any questions or are itching to connect, I’m happy to help. 🙂

• Business Development

Crystal Travel & Tours is a family-owned tour operator and travel agency located in Boston, MA. 

We specialize in custom tours of Ireland but are always expanding and enhancing our wide range of offers, as well as adding new and exciting tours of Britain, Finland, Iceland, Italy, and Switzerland.

Crystal Travel was founded in 1985 by Jim & Teresa Kelly and since that humble beginning it has grown into a trusted resource that has helped tens of thousands of people better enjoy their travel.

What We Offer

Escorted tours.

Inclusive coach tours to Ireland, Britain and Europe that fit your budget and preferences. Enjoy the peace of mind knowing you are with a group of like minded people.

Independent Vacations

Self-drive, chauffeur, and rail tours of Ireland, Britain and Europe, staying at B&B, hotel, castle or self-catering accommodation including tours and activities.

Full Service

We take you from the inception of your vacation plans and work with you until long after you return. We want you to travel with us again and refer your friends and family.

Group Tours

We can - and regularly do - customize any of our tours for groups ranging from a single traveler to a group of 200 with a wide range of interests.

Meet the Family

There are some things you can’t travel without.

Our team’s expertise is one of them. 

Joe Donnellan

Ann O’Brien

Who Are We?

Crystal Travel & Tours is a family-owned tour operator and travel agency located in Boston, MA.

Experience & Accuracy

Our staff are experienced, well-traveled and have years of travel knowledge among them. They draw upon their own first-hand experiences when customizing vacations just for you.

Personal Service

We will offer you a personal service and will handle your booking from start to finish ensuring that all your travel needs are met.

We Offer Flights

Many travel agencies are unable to offer this. Crystal Travel & Tours works with most all international airlines and frequently offers the most competitive fares for travel to Ireland,Britain and Europe.

Accredited & Licensed

We have full accreditation with the Airlines Reporting Corporation (for meeting and maintaining the rigorous financial, personnel, and business standards)

Keep up to date

Sign up to get Crystal Travel news, travel tips, inspiration, and special offers, straight to your inbox.

Family owned since 1985 | Boston, Massachusetts

100 Spring St, Boston MA, 02132 1-617-327-4242

© 2024 Crystal Travel & Tours. All Rights Reserved. | Powered by Brave River Solutions.

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.hamiltonnyc { margin-top: -130px !important; } .hamiltonnyc img { filter: drop-shadow(0 0 10px rgba(0,0,0,0.2)); } .hamiltonnyc p { color: #fff; font-size: 24px; line-height: 1.4; margin-top: 10px; margin-bottom: 10px; text-shadow: 0 0 25px rgba(0, 0, 0, 0.3); } .home-search-hero-form a.btn-primary { height: 4.8rem; font-size: 1.6rem; line-height: 1.6rem; padding: 1.6rem; margin-bottom: 15px; filter: drop-shadow(0 0 10px rgba(0,0,0,0.1)); } .collette-hero-overlay { border: unset; box-shadow: inherit; display: none; } .map-marker-center { color: #fff; font-size: 12px; font-weight: 400; text-shadow: 0 0 10px rgba(0,0,0,0.4), 0 0 70px #000000, 0 0 180px #000000; } @media only screen and (max-width: 767px) { .py-5.mt-5.d-none.d-md-block { display: block !important; } .hamiltonnyc { margin-top: -40px !important; padding: 25px; } .hamiltonnyc p { margin-bottom: 25px; font-size:18px } } Don’t throw away your shot, seats are limited Learn More

Special offers, the collette difference.

Expertly Designed

We get it. You’re not the homebody type. We aren’t either. Your passion, needs, and desires have shaped our business. Destination experts hand-craft transformative experiences designed specifically with you – our fellow traveler – at heart. We wouldn't trust your experience with anyone else.

Guided Touring Reimagined

We know you want to explore and also dive in. We’re curious travelers, just like you, so rest assured, you’ll experience must-sees and connect with the people and culture that define the destination. You’ll eat in locals’ homes, take cooking classes, travel by trains and tuk tuks, explore cities with food tours, and stay in igloos, castles, and chateaus.

Value Beyond Price

Your time is one of your most precious commodities, so you should spend more of it in the destination, not driving between places. We design tours that spend the fewest hours on the coach. One-night stays are a rarity. This is your trip, and you shouldn’t feel rushed. With choice, flexibility, and free time, take it all in – this is your tour.

Confidently Collette

Travel with trust. Because this is your trip - something you've planned for and dreamed about. You should feel confident in your journey every step of the way.

Industry-Leading Travel Protection

Cancel for any reason (bad hair day applies) up to 24 hours before your tour leaves and get a full money-back refund. Collette issued a record-breaking $185 million cash back to travelers during the COVID-19 pandemic.

Experience & Expertise

We've been doing this for a long time. Since 1918, in fact. Collette is the most experienced and longest-running tour operator in North America. You choose...

Traveling Well

Our team is on the pulse of world events and protocols, so you are kept fully aware and feel well-prepared for your trip.

Service Rating

Independent

Why Guided Travel

You're a traveler with places to go. We'll take care of the details. You embrace the journey.

Social Connections

Meet a group of people who share your love of travel. Learn from locals. Forge friendships in the coolest places.

Independence

There's plenty of time built into our itineraries, plus optional tours, Choice on Tour excursions, and more. It's your trip, your way.

Expertly Planned

You know what you want to see and do - let a team of experts handle all the details from the must-sees to centrally-located accommodations and local lessons.

The Best Pacing

Don’t rush – this is your time to see the world. Get more time in the destination, and enjoy an ideal balance of included excursions and free time.

Our Best Moments

When you go, capture all those incredible moments, and use the hashtag #GoCollette so that we can share your joy!

Featured Tours

Collette travelers choose from 160 tours across all 7 continents, as well as 5 travel styles including small group touring and destination spotlights. Check out some trending tours for inspiration on your next adventure.

Explorations

African Safari: Kenya and Tanzania

Tuscan & Umbrian Countryside featuring Italy's Charming Hill Towns

Alaska's Northern Lights

Winter in Croatia featuring Plitvice Lakes and the Adriatic Coast

$4,949 pp* $5,399 pp.

Icelandic Adventure

Costa Rica: A World of Nature featuring Tortuguero National Park, Arenal Volcano & Manuel Antonio National Park

Mediterranean Coastal Journey Spain, France & Italy

Exploring South Africa, Victoria Falls & Botswana

The Best of Ireland featuring the Wild Atlantic Way

$3,299 pp* $3,699 pp, historical greenbrier featuring washington d.c. & williamsburg, $2,299 pp* $2,499 pp, spotlight on northern italy featuring venice, verona & the dolomites.

Spain's Costa del Sol & Madrid

Find a travel agency.

Once you've found the perfect Collette tour, your local travel agent can assist you in making reservations. To find a preferred travel agent in your area, please enter your 5-digit zip code, then click Search.

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We really value your feedback, please be open an honest. Tell us where we can improve, how we can get better. This feedback is anonymous, but if you would like us to get in touch with you regarding an issue provide your email address as part of your feedback and we will get right back to you.

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Empower Your Future

With nexion travel group.

Nexion ® Travel Group has been the travel industry’s premier host travel agency since 1995. Our success comes from the inspiring group of independent travel agents we so proudly empower, the passion and experience of our dedicated staff and the industry-influencing strength of our partnership with Internova Travel Group.

Nexion is a North American host travel agency that supports U.S. and Canadian travel agents, and we provide every resource and tool today’s travel agents need to succeed, from ticketing, operations and fulfillment support to best-in-class tools, technology, marketing and education. No other host travel agency can match the breadth and quality of our tools and services, period.

Why You Should CHOOSE Nexion as Your Host travel Agency

Our comprehensive approach is celebrated across the industry, allowing Nexion to become the complete host travel agency for multi-agent travel agencies, corporate travel agents, experienced travel agents and those new to the industry. In short, we welcome everyone — every skill level, every business mix, every demographic — and we promise to go above and beyond to make your career in travel shine.

LEADERSHIP TEAM

Meet our travel-industry trendsetters — the dedicated professionals who are leading our company forward into the next era of travel.

To be the most valued and respected host travel agency.

To empower our agent members, partners and employees with the most innovative partnerships, education and support.

NEXION’S CORE VALUES

Designed for every type of traveler

... whether you're planning a bucket list adventure, family reunion, solo trip or weekend away. If it's on your list, we book it.

Travel like a VIP with our partners

Unlock perks and upgrades at thousands of hotels around the world — including Four Seasons, Andaz, Kimpton and more — at no extra cost.

Hotels with Perks

Villa Partners

Cruise Lines

All-Inclusives

Experiences

Local Partners

Featured hotels

Hacienda AltaGracia, Auberge Resorts Collection

This serene casita resort features bird-song-filled acres of untamed tropical forest, a coffee farm, equine stables, organic chef’s gardens and a wellbeing center.

$100 hotel credit.

Breakfast daily.

Extended check-in/out whenever possible.

Chablé Yucatán

This luxury Mexico resort was founded on the basis of Mayan well-being, and offers thoughtful immersion into the country’s vibrant culture.

$100 hotel / resort credit.

Upgrade & extended check-in/out whenever possible.

Domaine de Fontenille

This restored 18th-century home sits amid an organic garden and 17th-century vineyard in Luberon, an idyllic hilltop region in Provence.

Complimentary experience.

Welcome note & amenities.

One-way airport transfer.

Why We're Different

Customized travel planning for your style, expert advice from people who've actually been there, free upgrades, spa credits and more — we got you, relax, you're in good hands.

Fora Advisor Christina P.

Christina was extremely thorough throughout the process. She handled everything every step of the way. Honestly, it felt like she was right by my side throughout the entire trip. I could not have experienced this trip without her.

Booked travel to Illinois with Christina P.

Fora Advisor Katrina F.

Katrina was incredible every step of the way. She helped us tighten up our itinerary and made great recommendations for hotels and restaurants that worked really well for our family. I would highly recommend anyone thinking about how to make their trip perfect go straight to Katrina.

Booked travel to California with Katrina F.

Fora Advisor Melissa F.

I was impressed by the high level of professionalism in planning and organizing my trip to NYC. Attention to detail and genuine care for my particular interests - great restaurants and seeing the best of the city - were evident in every step of the planning. I highly recommend Melissa!

Booked travel to New York City with Melissa F.

Fora Advisor Thomas S.

Thomas was amazing. He got us a free room upgrade, free breakfasts for 5 days (an ~$270 value), a $50 room credit, early checkin, late checkout and more. I am referring him to all of my friends who like to travel in style.

Booked travel to Washington DC with Thomas S.

Fora Advisor Sequoia A.

Managed expectations and helped deliver the experience I was looking for. Kind and professional. Facilitated everything so I could fully enjoy myself without worry or any kind of stress arranging my stay.

Booked travel to Mexico with Sequoia A.

Fora Advisor Jill M.

Jill is amazing - so professional and goes above and beyond to accommodate her clients and their particular requests and booking preferences. She always find exactly what we need and want! Highly recommend.

Booked travel to Portugal with Jill M.

Looking for travel inspiration?

Are you the go-to person for travel tips.

Turn it into a dream job. We'll show you the ropes and make you look great. Work from anywhere, flexible or full-time — the best gig you didn't know existed.

Still have questions? We got you.

What is a travel agency.

A travel agency supports a team of travel advisors who sell, curate and book travel. Travel advisors consult with clients on where to go, what to do and where to stay. In addition to planning and booking trips, advisors communicate with hotels and other partners (tour companies, cruises, etc.) to ensure each trip goes smoothly.

What is the difference between a travel advisor and a travel agent?

The terms travel agent and travel advisor are used interchangeably. The original term was ‘travel agent,’ but the industry has gone through a bit of a rebrand to showcase the breadth of work that a travel advisor does. We use both, but typically refer to our network of travel advisors simply as Fora Advisors.  

Fora Advisors (a.k.a. travel advisors / agents) work with clients to understand their travel needs and handle all the travel arrangements, from booking a hotel for a long weekend to planning a honeymoon to securing a room block for a corporate conference. 

What are the benefits of being a travel agent?

Working with a travel agent helps you level up your travel experience. A travel agent handles all the logistics — on-the-ground transfers, hotel and tour bookings, itinerary planning — so you can get the most out of your trip, without any of the stress. 

Plus, our Fora travel agents have insider access to over 5,000 preferred partnerships, meaning you get complimentary perks, priority upgrades and so much more at thousands of locations around the globe. We put serious time and airline mileage into visiting these properties in person so we can give you the up-to-date intel on your destination. We also maintain close relationships with hotel management so you’re treated like the VIP you are from the moment you arrive.

In other words, working with a travel agent unlocks a secret travel world you need to be a part of. But don’t just take our word for it… we have tons of 5-star reviews from happy clients.

Will I get perks & benefits when I work with a Fora Advisor?

Yes — big time. Our travel advisors have access to upgrades & perks at over 5,000 partners around the world. Plus, our partnerships with brands like Virtuoso , Four Seasons , Rosewood and beyond — as well as with smaller, independent boutique hotels — ensure you get treated like a VIP wherever you travel to next.

What types of travel can I book with Fora?

You name it, we book it: resort vacations, , city breaks, vacation home rentals, once-in-a-lifetime adventures, weekend escapes… We do it all.

Do Fora Advisors count as Disney travel agents? What about cruise travel agents?

Absolutely. We provide comprehensive training on just about everything in the travel industry, so our advisors are well equipped to curate any client’s dream trip. (Read more about the benefits of booking with a cruise travel agent .)

I’m planning a group trip. Can Fora Advisors help?

Of course! The more the merrier. Whether you’re organizing a family reunion, , bachelorette party or company-wide retreat, we’re happy to help. Just get in touch with your Fora Advisor to begin the process.

How do I make the most of my experience when planning a trip with Fora?

Tell us everything. Let us know if you love golf, must have access to a kids’ club or have a soft spot for off-the-beaten-path travel . Serious allergies or dietary restrictions are also very helpful information to share. That way, we’ll only show you options that fit your wants and needs. We also love to hear about your favorite hotels and trips you’ve enjoyed in the past, because that clues us in to your travel style.

If you’ve never worked with a travel advisor before, get our guide on what to expect when booking with a travel agent .

Wait, I kind of want to be a Fora Advisor myself. How can I join?

We love to hear it! We have a guide on how to become a travel agent . Then, when you’re interested in transforming your passion for travel into a meaningful career, apply to become a Fora Advisor today . 

Minnesota travel agent under fire again for canceled trips, customers stranded

Troubles trail minnesota travel agent.

A Minnesota travel agent left about 71 travelers stranded with no accommodations in Costa Rica. On top of that, some travelers set to go to Aruba had their trip canceled two weeks before departure, finding out later they were never booked at their hotel. In March, the same travel agent left some Minnesotans stranded in Florida after cruise booking issues. FOX 9's Karen Scullin has the latest.

(FOX 9) - The stories about Minnesota travel agent Monica Faulkner just keep piling up.

First, a group of cruise passengers say they were left stranded at the dock in March after she apparently didn’t book the trip for them, even though they had paid.

Now, there is chaos in Costa Rica after her travel group lands in the country with no place to stay, and an Aruba group of travelers just found out their Mother’s Day trip was suddenly canceled.

This past Saturday, Minnesota travel agent Monica Faulkner took a group of about 71 travelers to Costa Rica.

READ MORE: Twin Cities travelers left behind in Miami on overbooked cruise

Even though the group paid in full, the travel agent apparently hadn’t put their money down on accommodations. At some point, Faulkner had called a liaison in Costa Rica at the last minute to find property owners who would take her group to various condos, Airbnb's and other places.

A Costa Rica property owner told FOX 9 the whole thing was so odd, but she figured the hotel must have been overbooked, so she was happy to help. But she noticed Faulkner was kind of avoiding the group she brought with her.

"She [Faulkner] was like ‘don’t say anything to these people,'" Costa Rica property owner Jennifer Little said.

Then Faulkner signed a lease with Little and handed over her passport as collateral with a promise to pay for two nights in two days, which would be on Monday. They set up a meeting spot, but Faulkner didn’t show up.

"We heard she might have been abducted, then we heard she was at the hospital, then we heard all this stuff," Little said.

Little even went to the luxury condo she had booked for her and her family and knocked on the door. Faulkner wasn’t there, and she had the door slammed in her face, she said.

On Wednesday, the property owners were told to meet Faulkner again for payment when Little said Faulkner demanded her passport back. Little and her husband refused, but Faulkner grabbed it anyway.

Little recorded video of Monica on the phone, supposedly trying to send her the money owed.

"PayPal, Zelle, Venmo, none of that was going through," Little said. "Then other people she owes money, $3,051 – they sent her an invoice on PayPal, and that’s when she started acting like she was going to pass out."

Meanwhile, the travelers who were put into the last-minute accommodation were kicked out because Faulkner had not paid the property owners. Some of them flew home, while others paid extra to stay.

But it wasn’t just Costa Rica. FOX 9 was told by other travelers set to vacation in Aruba that their trip was suddenly canceled two weeks before they were set to leave.

After receiving no confirmation or room numbers from Faulkner, the travelers called the hotel they had reservations at to find out more, and found out they were never booked. The travelers allegedly paid Faulkner at least $2,500 each for a room.

"I gave him [the hotel] the name of everybody in my party, and they said no one has a room under their name. I’m like that’s crazy because we gave this lady a total of $5,600," said Antionette Steele.

On Sunday, Faulkner called some of the Aruba traveling party saying the trip was canceled, while others just stopped getting communications altogether. Another woman who was set to go on the Aruba trip, Renee Pepper, said Faulkner’s number was going straight to voicemail, and she wasn’t responding to Facebook messages.

Little received all but $125 returned, she believes, because she had her sign a lease.

Others in Costa Rica were more trusting and are currently out well over $10,000. They tried to file court papers to stop Faulkner from leaving the country, but she reportedly left on Thursday.

No one on the Aruba trip has yet to receive any money back.

Minnesotans stranded after cruise booking mishap

Dozens of Twin Cities cruise passengers were left stranded in Florida after cruise ship booking issues with a travel agent and Carnival Cruises. FOX 9's Karen Scullin has the story.

Newfoundland faces health care staffing crunch after private agency won’t release its travel nurses

Newfoundland and Labrador health officials are facing a staffing crunch after a temporary nurse agency refused to let its nurses continue to work in the province for another employer.

Toronto-based Canadian Health Labs had two contracts to send registered nurses from other parts of Canada to hospitals and nursing homes in Newfoundland that were left severely short-handed because of the pandemic.

Under a mutual non-poaching clause in the contracts, CHL cannot hire away local workers and, in return, nurses that the agency sent to Newfoundland cannot be employed by local health authorities for a year after the end of a contract, unless the company gives permission in writing.

Six nurses and three other people with first-hand knowledge have told The Globe and Mail that CHL has refused to release interested nurses from the clause.

Four nurses interviewed by The Globe said they would have been willing to stay in Newfoundland and take a pay cut to work for the public system but were not allowed to by CFL.

In response to questions from The Globe, CHL e-mailed a short written statement stating that, “CHL’s contracts contain standard business terms.”

At the time that one contract expired on Tuesday, CHL provided 31 registered nurses to Newfoundland’s Central Health region, an area that includes Gander and Grand Falls-Windsor, two of the province’s largest towns.

Yvette Coffey, the president of Registered Nurses’ Union Newfoundland & Labrador, said the expiry of the Central contract and the province’s inability to retain CHL’s nurses will have an impact on care. Her union members in Central have not been informed what steps officials will take to remedy the loss of those 31 RNs.

“If they don’t have any relief, they’re either going to have to close services, or they’re not going to get any summer holidays,” she said in an interview.

She added that the nurses CHL has sent to the province since 2022 have become acquainted with local hospital protocols, and that some of them received further training in areas such as trauma nursing or pediatric life support at Newfoundland’s expense. “All that training and expertise is now gone.”

When CHL’s other major contract, signed with the Western Health region, concluded at the end of February, the 20 nurses the agency had in place couldn’t stay. Western Memorial Regional Hospital, in Corner Brook, imposed mandatory overtime on the remaining nurses, who initially had to work shifts of more than 20 hours.

In a Facebook Messenger group among themselves, nurses at the Corner Brook hospital regularly shared calls for volunteers to work extra hours. “We are short 2 rns tonight!” said an April 10 post. “Short 5 this morning SOS,” an April 12 message said.

Newfoundland Opposition calls on RCMP to intervene in private nursing deals

CHL is not the only temporary nursing agency with such contractual clauses with Newfoundland. However, its decision not to release the nurses is having the largest impact because it had been providing the bulk of travel nurses to the province.

Newfoundland and Labrador Health Services would not give specific details when asked about the effect of the contracts’ expiration and CHL’s refusal to release the nurses.

CHL’s contracts with the province are now under review by Newfoundland’s Auditor-General after a February Globe investigation raised questions about the agency’s high prices and billing practices. Health Minister Tom Osborne has said that paying for temporary nurses, also known as travel nurses, is a “necessary evil” that he wants to end as promptly as possible.

The six nurses who spoke to The Globe said they attempted to continue working in Newfoundland, initially with another agency, Teal, but were told at the last minute that there was no consent from CHL.

Savannah Davidson was among the four who said they wanted to continue practising nursing in the province but could not. “We fell in love with Newfoundland. I have a partner here now and we want to make this our home. And now we’re being stopped,” she said.

CHL still has one contract in Newfoundland , ending in August, to provide five ER nurses to the Eastern Health region.

The no-poaching clauses also appear in CHL’s agreements in New Brunswick, where the agency is supplying more than 40 nurses to the Vitalité Health Network. The conditions of that deal are even more restrictive: Nurses sent by CHL cannot work for Vitalité for two years after the contract ends in 2026.

In an e-mail, Vitalité said it has stepped up recruitment efforts and “we are in a good position to gradually end the use of agencies by the winter of 2026.”

CHL’s contracts in New Brunswick are also being reviewed by that province’s Auditor-General.

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The blogger turned uhnw travel agent.

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Tom Cahalan in St Barths recently

Today’s top private travel agents spend months on the road, road-testing trips or meeting property-owners and hoteliers at conferences, including the International Luxury Travel Market events. For clients who want to be the first to check-in, they have to keep ahead of new openings - and when to drop a property that has lost its magic. Some charge membership fees, none of them advertise. If they have websites, they contain almost no information on them. But if you can find one that will take you on, they will deploy infinite amounts of personal charm to get you into the world's most desirable hotel suites and villas.

Some work for just one family, others for a handful of clients. London-based Earth states on its website that membership is ‘currently restricted to recommendations from existing clients or by invitation’. I know of one who was fought over in a divorce settlement. (The wife won.)

According to Deloitte last year, the luxury market - already worth $1.3 trillion - is set to grow by 7.6 % until 2030. While the concept of private travel agents started with Bill Fischer in the 1970s, their numbers are expanding fast.

And the career path? Often, it's completely unorthodox. For those on the U.S. West Coast, a stint in the entertainment industry is often a springboard. In some dynasties, it can be a keen grandchild who starts organizing travel for the family. In Europe, particularly Britain, private agents often start in high-end tour operators including Cazenove & Loyd and Black Tomato . However, no private travel agent has made the leap that Tom Cahalan has. After creating a highly successful ecommerce site for clothing retailers in 2013, he started blogging about his holidays. Paying his own way, his pithy critiques became cult reading in the hospitality industry. Interest in the blog posts led Cahalan to set up Dorsia Travel (named after the fictional restaurant in American Psycho where it’s impossible to get a reservation) in 2017 with his wife Lucie.

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Let’s start with the blog. Why did you set it up? The Good, The Bad And The Luxurious was just a hobby at first and nobody knew anything about me so I enjoyed being brutally honest.Then I started to gain a following perhaps because there were so few platforms back then where the reviewer was remaining totally anonymous and paying their own way.

Soneva Jani in the Maldives

You always paid for your stays.

I’m glad I’m not beholden to anyone. I don’t want to write mean things for no good reason, but people pay lots of money to stay in these hotels so sharing honest feedback with readers and Dorsia Travel’s clients are always my priority. It isn’t always the done thing in Britain, where Dorsia Travel is based, to be so upfront with negative feedback. I wrote about a number of my main hotel bugbears recently, and things guaranteed to annoy me include a charge for water or overly fussy staff who check up on you every three to four minutes.

Your reviews became cult reading for their trenchant opinions. How did hotels react?

I’ve only been banned from one hotel - a few years back I stayed at Sirai Beach in Kenya and loved it but I highlighted a few things I felt could be improved. When I wanted to stay in its sister property Sirai House I learned the owners didn’t want me to stay as they didn’t want to see anything critical about that property - one of their homes - on the internet. Given they had decided to commercialize these residences I thought their inability to accept criticism from paying customers was a bit pathetic, but ultimately I don’t mind if people are unhappy with my reviews as they’re always fair and honest. I thought Italy's Il Pellicano was hideous even though lots of people revere it. And I hated every single thing about Nairobi’s Giraffe Manor but it is completely booked out so I can’t imagine they’re concerned about my review .

The Bulgari hotel in Paris

Now you have a wife and young family, how has that affected your travel?

Since Lucie and I had our two daughters, aged one and three, holidays are a lot louder but it has really broadened our focus at Dorsia Travel. We always dealt with families, but now we’re even more attuned to parents’ needs because we know firsthand just how cautious you need to be when you’ve got little accident-magnets roaming around a property. We’re also much more likely to travel to beach resorts and exclusive-use properties - handily, alongside family travel and safaris these are two of our other specialisms at Dorsia Travel. We’re also really appreciative of hotels that show they genuinely care about children and their parents. I love places where under-5s eat free, for example, because it seems so wasteful to pay inflated prices for dishes they’re going to spill on the floor rather than eat - we were so unimpressed at Bulgari Paris when we were charged €102 for a portion of fish for our eldest when she was only a year old.

Velaa private island in the Maldives

And you now have a travel agency, Dorsia Travel? How did that start?

My wife Lucie previously took care of VIP clients at The Connaught hotel in London. As my blog attracted increasing numbers of readers, more and more people asked for advice and then increasingly asked me to book their holidays so we realized we could combine her industry expertise and my hotel knowledge to give hands-on assistance to the community of people that grew around the blog. It’s been an enjoyable process because we traveled at the same level as them before we started working as travel agents, and we still do now. And we’re hands-on for every part of the process - we oversee every aspect of every booking personally. What’s sometimes challenging now is explaining to clients how ridiculously expensive a lot of hotels - particularly in Europe and the US - have become. We don’t charge fees, but our clients spend a minimum of $5,000 a night - you’d think it goes far but then at the highest end of the market you have places like Italy’s Villa Treville Positano charging €9,800 for a 61 sqm suite this summer.

The Zeffirelli Suite at the Villa Treville Positano

How has your travel changed now?

I’m off to One&Only Kea Island in Greece soon and I expect it’ll be nice but I doubt it’ll be exciting. I’m also planning a trip to the new Soneva Secret. I feel it’s unlikely to be too different from the other two Sonevas in the Maldives but I want to have first-hand knowledge of all the major properties in the country so I can advise our clients. These days I prefer to stay at exclusive-use properties that are less known - I’m going to Ol Jogi wildlife conservancy and seeing the work they’re doing to help protect wildlife is much more enjoyable to me than going to another generic luxury resort.

How do you cope with honest feedback from your guests

Regarding feedback, of course we’re fine with it! Usually it’s great, but of course there are times when a hotel doesn’t deliver as expected - and for the amount of money people pay to stay at the world’s top hotels it’s unacceptable if things go seriously wrong. If that happens, we want to know about it as soon as possible so we can immediately intervene to make things right while they just focus on enjoying their holiday.

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Automatic Refunds and No More Hidden Fees: D.O.T. Sets New Rules for Airlines

The Transportation Department issued new requirements on refunds when flights are canceled or delayed and on revealing “junk” fees before booking. Here’s what passengers can expect.

By Christine Chung

The Transportation Department on Wednesday announced new rules taking aim at two of the most difficult and annoying issues in air travel: obtaining refunds and encountering surprise fees late in the booking process.

“Passengers deserve to know upfront what costs they are facing and should get their money back when an airline owes them — without having to ask,” said U.S. Transportation Secretary Pete Buttigieg in a statement, adding that the changes would not only save passengers “time and money,” but also prevent headaches.

The department’s new rules, Mr. Buttigieg said, will hold airlines to clear and consistent standards when they cancel, delay or substantially change flights, and require automatic refunds to be issued within weeks. They will also require them to reveal all fees before a ticket is purchased.

Airlines for America , a trade group representing the country’s largest air carriers, said in a statement that its airlines “abide by and frequently exceed” D.O.T. consumer protection regulations.

Passenger advocates welcomed the new steps.

Tomasz Pawliszyn, the chief executive of AirHelp, a Berlin-based company that assists passengers with airline claims, called it a “massive step forward and huge improvement in consumer rights and protection” that brings the United States closer to global standards in passenger rights.

Here’s what we know about the D.O.T.’s new rules, which will begin to go into effect in October.

There’s now one definition for a “significant” delay.

Until now, airlines have been allowed to set their own definition for a “significant” delay and compensation has varied by carrier . Now, according to the D.O.T., there will be one standard: when departure or arrival is delayed by three hours for domestic flights and six hours for international flights.

Passengers will get prompt refunds for cancellations or significant changes for flights and delayed bags, for any reason.

When things go wrong, getting compensation from an airline has often required establishing a cumbersome paper trail or spending untold hours on the phone. Under the new rules, refunds will be automatic, without passengers having to request them. Refunds will be made in full, excepting the value of any transportation already used. Airlines and ticket agents must provide refunds in the original form of payment, whether by cash, credit card or airline miles. Refunds are due within seven days for credit card purchases and within 20 days for other payments.

Passengers with other flight disruptions, such as being downgraded to a lower service class, are also entitled to refunds.

The list of significant changes for which passengers can get their money back also includes: departure or arrival from an airport different from the one booked; connections at different airports or flights on planes that are less accessible to a person with a disability; an increase in the number of scheduled connections. Also, passengers who pay for services like Wi-Fi or seat selection that are then unavailable will be refunded any fees.

Airlines must give travel vouchers or credits to ticketed passengers unable to fly because of government restrictions or a doctor’s orders.

The vouchers or credits will be transferable and can be used for at least five years after the date they were issued.

Fees for checked baggage and modifying a reservation must be disclosed upfront.

Airlines and ticket agents are now required to display any extra fees for things like checking bags or seat selection clearly and individually before a ticket purchase. They will also need to outline the airline’s policies on baggage, cancellations and changing flights before a customer purchases a ticket.

The rules, which apply to all flights on domestic airlines and flights to and from the United States operated by foreign airlines, have varying start dates.

For example, automatic refunds must be instituted by the airlines within six months. But carriers have a year before they’re required to issue travel vouchers and credits for passengers advised by a medical professional not to fly.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Christine Chung is a Times reporter covering airlines and consumer travel. More about Christine Chung

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Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai:  Spend 36 hours in this fast-changing Indian city  by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto:  The Japanese city’s dry gardens offer spots for quiet contemplation  in an increasingly overtouristed destination.

Iceland:  The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas:  Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .

Expedia lowers 2024 growth forecast on vacation rental unit drag

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Reporting by Aishwarya Jain; Editing by Pooja Desai

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Paramount will let exclusive talks with Skydance lapse

Paramount Global will end exclusive negotiations with Skydance Media without a deal, according to a person familiar with the discussions, allowing it to evaluate a rival bid for the home of "Mission: Impossible" and "SpongeBob SquarePants".

Luminar Technologies , a maker of lidar sensors for self-driving cars, said on Friday that it would cut its workforce by about 20%, as part of a restructuring plan for the current year.

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U.S. House Price Index - April 2024

​​​​​​​​​U.S. house prices rose in February, up 1.2 percent from January, according to the Federal Housing Finance Agency (FHFA) seasonally adjusted monthly House Price Index (HPI ®​​ ). House prices rose 7.0 percent from February 2023 to February 2024. The previously reported 0.1 percent price decrease in January remained unchanged.

For the nine census divisions, seasonally adjusted monthly price changes from January 2024 to February 2024 ranged from +0.4 percent in the West South Central division to +3.0 percent in the New England division. The 12-month changes were all positive, ranging from +3.7 percent in the West South Central division to +10.8 percent in the Middle Atlantic division.

Monthly index values and appreciation rate estimates for recent periods are provided in the tables and graphs in the attached report. Downloadable data and HPI release dates for all of 2024 are available here: https://www.fhfa.gov/HPI .

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