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ATDW listing guide

How to create a great ATDW listing for your business

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Learn how to create a great Australian Tourism Data Warehouse (ATDW) listing for your business.

Tourism Australia's ATDW Guide

How to create a great ATDW listing

What is atdw and how does it help me, getting started with an atdw listing.

• Writing an engaging description for your listing

Enhancing your listing with high-quality imagery

Leveraging video to enhance your listing, spicing up your listing with seasonal deals.

• Let guests know they’re booking with a COVID safe business

Amplifying your listing with a campaign feature

Australian tourism data warehouse.

Have you ever wondered how you can attract more travellers to your business with less effort? Look no further than the Australian Tourism Data Warehouse (ATDW) – the best way to spread information at scale to hundreds of recognisable and reputable tourism sites. ATDW offers you an even playing field to impress and attract more guests, but it’s up to you to really make your listing sing!

ATDW is a trusted database and distribution platform created by the joint effort of Tourism Australia and all Australian State and Territory Government Tourism Organisations. Its main purpose is to provide small and medium-sized tourism businesses like yourself with a one-stop shop to advertise your business information and have it widely distributed and published – not to mention making it easier for travellers to find the right information while planning their itineraries.

Benefits of a great ATDW listing

With a single listing, you can keep everything up to date for your customers across relevant travel websites and smartphone apps including State, Territory and Regional Tourism websites.

Plus, you’ll:

Increase Increase exposure for your business by appearing on hundreds of sites already known and trusted by Australian and international travellers;

Simple and efficient Enjoy the simplicity and cost efficiency of creating a single listing that backlinks to your website for booking enquiries;

Easy controls Have the control and peace of mind of a bulk-published business listing you can update quickly and easily.

It’s easy to see why ATDW is a favourite digital marketing tool for tourism, events and hospitality operators. And by learning how to create and optimise your own ATDW listing, it can become a valuable part of your ongoing marketing strategy too.

Your first step is finding out if you already have an existing listing on ATDW. It’s not uncommon to find that a member of your business or a State or Territory Tourism Organisation has already registered a listing for you, so start by trying to locate your listing on the ATDW database. If you find one, try logging in. If you can’t, follow the prompts to reset your password and gain access to your account. If you’re not listed, first contact your State or Territory Tourism Organisation and check that you’re eligible. Once that’s done, you’ll be able to register on the ATDW website and create your listing.

Writing an engaging description

Whether you’re updating an existing listing or creating a new one from scratch, a captivating description is key to attracting customers.

1. Show don’t tell Focus on the core benefits your business can offer rather than just stating the facts. For example, instead of saying “Access to hotel pool and bar facilities”, say “Guests can kick back with one of our handmade cocktails and a good book next to our lagoon-like outdoor pool.”

2. Don’t go overboard Details like times, dates, costs, contact details and hyperlinks will get rejected after you submit, so don’t include these in your description – they can go elsewhere. Your description is a place to sell what your business is all about, not explain every nut and bolt.

3. Get to the point quickly Think of your ATDW listing like an elevator pitch, with your most important information, like your business or event name, in the first one or two sentences of your listing. Remember to write short and simple sentences that can be read easily both by customers and search engines to improve your listing’s SEO.

4. Save a draft as you craft You should write your draft description in a word document before you copy and paste it into ATDW. This will help you refine the copy to it’s best while keeping a convenient record for any future updates.

When drafting your listing, make sure to have all your details ready to go, including your ABN, website URL, contact details, social media accounts and any other relevant links for your business. You’ll also need to adhere to word and character limits, so it’s best to familiarise yourself with the ATDW content guidelines before you decide on a template for your document.

Remember, what's important for guests to know about your business might change over time, so don't forget to go back and update your listing. Keeping a backup of your ATDW content also means you'll have it on hand if your listing expires and you need to reinstate it at a later time.

Enhancing Your Listing

Most holidayers' must-do lists start with them seeing a picture of a place or activity and thinking “wow!”. Tell your story beyond words by selecting a variety of high-quality and inspirational photos that make an experience with you unmissable.

1. People in the front Sometimes a smile says it all. Put people at the forefront of your business photography so travellers can imagine themselves in their shoes.

Palm Cove, Cairns, QLD © Tourism and Events Queensland

2. Mood all around Depending on what you offer, make sure your images set the right tone. If you’re looking for thrill-seekers, make it visually exciting. If you’re offering romance, try taking your pictures at sunrise or sunset.

Mindil Beach at Sunset, Darwin, NT © Tourism Australia

3. Location in the back Travellers visit to experience the area where you operate, so make sure you give a firm sense of place with images that accurately capture the beautiful surroundings.

Kakadu National Park, Jabiru, NT © Tourism NT/James Fisher

Capturing compelling photography takes time and skill, so if you can’t hire a professional to do it for you, remember to practice both taking and editing photos. And, when you’re ready to upload your photos to your ATDW listing, don’t forget to SEO-proof your images with alt text the same way you would optimise your own website content. It helps visually impaired guests know what’s pictured and provides Google better data to rank your listing!

Kangaroo, Cape Hillsborough National Park, QLD © Matt Glastonbury/Tourism and Events Queensland

Once you’ve crafted your compelling description and photos, the icing on the cake for travellers viewing your listing is captivating video content. Video is the most effective digital medium for highlighting what you offer. Like photos, your video should give travellers an authentic taste of what it’s like to book with you. Aim to tell your story truthfully while highlighting what makes you special. The content can feature anything, from guests enjoying their experience (with permission!), local scenery and surrounding views to the ambience of your facilities and testimonials from happy guests.

1. Be short, sharp and striking With online videos, you have approximately 10 seconds to convince someone to continue watching further – so open with a bang and avoid going longer than two minutes overall.

2. Flaunt the fun Videos should act like social proof of the joy that follows a booking with you. Capture people (preferably real customers!) engaging with your services or product directly to give any prospective guests a sneak peak of the fun they risk missing out on.

3. Check the specs and get good gear YouTube details the recommended specifications and dimensions for your video. Ensure the environment is free from background noise, use a good quality microphone for capturing voice and film it with professional cameras and equipment if you can. If you’re offering romance, try taking your pictures at sunrise or sunset.

4. Pay a professional if possible Video filming and editing isn’t something you can master immediately. If you don’t have time to learn the ins and outs, get someone who already does. High-quality video content is invaluable for your online marketing, so think of it as an investment in your overall marketing strategy.

The types of experiences that excite travellers change as the seasons do, so now you can drive more bookings by adding seasonal deals to your ATDW listing, including:

• Bundle or package deals 
• Free/discounted additional nights
• 2-for-1 offers
• Collaborations with other operators

To add a deal, simply login to your active listing, click Update , click Add a Deal/Offer on the left-hand side and fill out the template with all the relevant promotional information. No offers to highlight? You can use the same feature to showcase non-deal promotions, such as seasonally-relevant updates and tips, helping travellers get the most out of booking their experience with you.

Let guests know they're booking with a COVIDSafe business

As the world begins to holiday again following the impacts of COVID-19, it’s important you take every opportunity to give travellers the extra confidence to book with you – and one of the simplest ways is with an official COVID accreditation. There are two main COVID badges that can be displayed on your ATDW listing:

Mayfair Hotel, Adelaide, SA © Mayfair Hotel

It’s highly recommended you consider completing these programs to let guests know you’re taking every reasonable precaution against the spread of COVID-19.

Now that you know how to craft a compelling description, create eye-catching photography and leverage video assets, it’s time to put your digital marketing skills to work on your new or improved ATDW listing. Putting in the extra effort and following the advice above could even get your listing featured in campaigns run by Tourism Australia or your State Tourism Organisation! To get involved, simply subscribe to Tourism Australia’s weekly Essentials e-newsletter.

For more tips, visit the  Industry Resources  section or reach out to us at  [email protected] .

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

ATDW-Online

Free Optimisation Support

Give your tourism business the visibility it deserves

Promote Your Business

The ATDW is Australia’s national tourism marketing platform representing over 50,000 small and medium-sized tourism businesses and destinations. Our main goal is to support Australian tourism businesses to make the most of their digital marketing efforts, expand their reach, promote their offerings, and attract more online traffic.

By creating an ATDW listing in our online database, Tourism Operators benefit from being listed on their State or Territory Tourism Organisation’s (STO) consumer website, the Australia.com website, and on ATDW’s extensive network of hundreds of tourism distributors and growing.

How ATDW Works

Tourism Suppliers enter their listing through the ATDW-Online platform.

STOs review and quality assure the listing ensuring it meets National Content Standards.

Distributors pull the listings that they wish to publish on their digital channel through the ATDW platform.

Consumers can now discover your business on licensed distributor digital channels.

ATDW securely stores the listing information in our national database

Listing with ATDW

ATDW provides Tourism Operators with a cost-effective marketing solution to increase their digital marketing efforts and online exposure.

The listing will be made available to all ATDW distributors with the option to select content listings that align with their corporate, sales and marketing strategies. The use of keywords in your ATDW listing helps to expand your reach. 

A full list of ATDW’s current distributors can be found here .

Massive Exposure

Market Analysis

Quality Data

Cost Effective

Quick and Easy

The #askATDW series is our way of sharing with you important new updates, answer questions you have, and show you how to get even more leads for your business! You can catch up on recent episodes below.

Watch the latest episode of our #askATDW series and hear from Jan, CEO of ATDW, as she introduces some of our new game-changing services, like a partnership with Google and a new dashboard to display the performance of your ATDW profile.

Free Profile Optimisation Sessions

Book a free one-on-one Optimisation session with our Success Team to unlock the full potential of your ATDW profile. We’ll provide recommendations, tailored to your business, helping you gain maximum visibility and engagement for your product profile across ATDW’s distribution network.

View our content database of Australian tourism listings.

How to list with the atdw.

To list a tourism business with ATDW or update an existing listing, access the ATDW-Online portal .

Registration and approval of your ATDW listing is managed through your State or Territory Tourism Organisation (STO). Each STO has a dedicated ATDW team who are responsible for managing their state ATDW listings and content quality assurance in our national ATDW database.

To register, click the ‘Register Now’ button.

Information required to register:

• Your Organisation details (including business name, contact details and ABN)
• Your User account details (including name, email and password)

Please remember ATDW-Online is a live platform, so all updates published to your listing will be displayed across our ATDW distributor platforms.

Got questions? Head over to our FAQs page.

• Getting started
• Success stories
• Information Session Calendar
• RTO & Industry Information

ATDW Support & Marketing Hub

What is the atdw.

The Australian Tourism Data Warehouse (ATDW) is Australia’s national platform for digital tourism information.   Eligible tourism businesses   can easily create a listing for their accommodation, tour,   food and drink establishment, event and more, free of charge. These listings appear on websites such as australia.com , southaustralia.com and other ATDW distributor websites. 

Interested? Find out how to get started, tips and tricks to help optimise your digital marketing efforts, upcoming information sessions in areas near you and hear success stories from South Australian tourism operators using ATDW .

Destination management organisations, industry bodies  and distributors of ATDW information can refer to the  RTO & VIC Information page   for   exclusive functionality information. 

BENEFITS OF THE ATDW

Over 2.3 million leads, generated in 2022/23.

We're consistently generating high-quality leads to thousands of tourism businesses across the state who are listed on the ATDW. We're connecting them with consumers who are planning travel in South Australia which means more brand and product visibility, and bookings direct through to your business. So help us help you by putting your best digital foot forward, and add an ATDW listing into your marketing mix.

An ATDW profile for your business will provide valuable exposure. Your listing will feature on our consumer website,   southaustralia.com . It will also feature on Tourism Australia’s website,   australia.com , as well as other distributors which can be found on the   ATDW website . These websites may engage in digital marketing activity from time to time which as a result, can influence increased exposure to ATDW profiles.

Please see an example of recent digital marketing advertising from SATC using an ATDW profile to the right.

As a South Australian tourism operator, it's free to list your business on ATDW and to have your information featured on southaustralia.com . Leads generated to your website from southaustralia.com are also commission free.

To register for the ATDW we recommend checking out the Getting Started page which has step-by-step guides to support creating and managing your account as well as navigating the ATDW. 

When creating your account, remember to save your log in details so you don’t forget them! If you do, you can easily recover your password.

Your username is the email address you signed up with (usually your main address personally or for your business). You can then click ‘forgot password?’ to reset your password.

Make sure you create your business profile in the correct category when choosing a listing type. ATDW category guidelines are on our Getting Started page , please review these prior to selecting the right category for your business.

For example, if you are listing an event, you will need to select 'event'. If you are listing a Visitor Information Centre, you will need to select 'information service'. Each listing type has different requirements and provides varying functionality to best showcase your business, so it is important that you select the correct listing. If you need to change the category of your listing, you will need to create a new listing in the correct listing type. You cannot change the listing type without doing this.

Some businesses are eligible in multiple categories, such as a Food & Drink location that also offers tours and experiences; we would recommend listing the business as an Attraction, as well as a ‘Tour/Experience’. This will allow the business to take advantage of greater functionality within ATDW.

Photos being loaded into the ATDW must adhere to the specific ATDW requirements, to ensure these are being met, we recommend viewing the photo guidelines & help sheet . 

Note: There may be images available on the SA Media Gallery that feature your business and could be used for your ATDW listing. Please contact the Brand Assets team for further information.

Your ATDW log in details include the email address that you registered with (usually the primary email address for your business) and a password that you select.

If you forget your password, you can click ‘forgot password?’ on the login page  to reset this. You will then receive an email containing a temporary password for you to use to log in and then change your password.

If this does not work, you can email our digital team at [email protected]  for assistance.

If you have purchased a new business and were not added as an admin during the sales process, please email us at [email protected] with confirmation of purchase, so we can provide ownership of the profile. 

Read the description of the error and review your profile to find where you may be able to fix this. Once you fix this, you will be able to ‘send for review’ so that your listing can be published.

If you are unable to find why the error is occurring, please take a screen shot of the error message, and email this to our digital team [email protected]  with some information about your issue.

It is best practice to regularly review and update your ATDW profile, especially if any details related to your business change.

It is important to keep your profile accurate, up to date, interesting and appealing to engage tourist interest.

It is also important to check that your photos are up to date, helping to visually story tell your businesses experience to consumers. 

Your profile will expire if you have not tendered to it for longer than a 12-month period.

It's best practice to log in regularly to review and update your ATDW listing, especially if any details related to your business change.

Your ATDW profile should reflect your current status and environment of business and we recommend reviewing this at minimum, every 6 months. 

To remove a service or a profile from ATDW, please view the Account & Admin Guide on Getting Started , for step-by-step support.  Alternatively, you can simply click the black more button in the top right hand corner (via desktop) to disable the profile and/or services.

Please take the time to explore the extensive resource available to you throughout the ATDW Support & Marketing Hub .

From guides and videos, we've got you covered with everything you need to know from getting started, right through to optimising your listings as well as developing your digital skill set. 

Should you not be able to find what you're looking for, please email your questions to ATDW at [email protected] , or phone 1300 137 225

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WHAT IS ATDW?

The Australian Tourism Data Warehouse (ATDW) is a database for Australia’s tourism operators to use to easily promote their business or events across numerous digital platforms. Overseen by VisitCanberra and the other Australian State Tourism Organisations, ATDW contains quality controlled Australian tourism information designed to attract tourists and increase visitor numbers and expenditure.

WHY SHOULD I USE ATDW?

An ATDW listing has many benefits for tourism operators. These include:

The ease of a one-off listing that could appear on numerous travel, tourism and event related websites

Listing on ATDW is completely free for ACT and NSW operators

No need to duplicate your information for Destination NSW if you are near the New South Wales border 

The ability to update your information for multiple marketing platforms quickly and easily in one place

AM I ELIGIBLE TO USE ATDW?

Before taking the time to create an ATDW listing it's important to determine whether or not your business or event is eligible. Every ATDW listing is subject to a quality assurance process and listings which do not meet the eligibility criteria will be rejected.

ATDW is open to tourism businesses and events located and/or operating their service within the ACT.

Tourism businesses must operate out of a physical location; web based businesses are ineligible.

In addition, tourism businesses and events must have a strong leisure tourism focus and the best potential to attract interstate visitors.

Every ATDW listings must fall into one of the following categories:

Accommodation

Attractions

Food and Drink

A tourism operator also must meet their  category-specific eligibility criteria  before registering.

Purely web based/virtual businesses

Accommodation booking services

Businesses who only list on booking websites and don’t have their own digital presence

Human resource providers e.g. Cleaners

Wholesalers or inbound tour operators

Travel insurance providers

Outdated business listings

Any business listing which has not been updated for 12 months or longer will automatically be disabled. It is the operator's responsibility to ensure all their information and photos are current.

VisitCanberra reserves the final right to only accept listings that are felt to be appropriate for listing on ATDW and displayed on  visitcanberra.com.au .

HOW DO I USE ATDW?

Once you’ve confirmed your eligibility, please check the Requirements and Guidelines.

When you have all the information that you need to list, please go to atdw-online.com.au .

Accommodation listing guide

Attraction listing guide

Event listing guide

Food and wine listing guide

Tour listing guide

REGISTER OR LOGIN

If your organisation has listed businesses/events with us before, please select Login.

Reminder: your username is your email address.

If your organisation has never listed with us, please select Register and then choose Account Type Tourism Operator . Follow the prompts to add your organisation’s contact details and users to your account, then add the listing information.

Only one product per listing

Each ATDW listing must only contain  one  product. i.e one hotel, one event, or one tour company. Businesses operating multiple products must list each one independently within the relevant product category.

Listing approvals take 1-5 business days from the time you submit them for review.

You will receive an automated email once your listing has been approved.

Your listing will appear on visitcanberra.com.au the morning after it has been approved.

Category specific eligibility criteria

Requirements and guidelines

CONTACT DETAILS

If you have any questions about ATDW or need assistance please phone or email:

P: 1300 137 225 E:  [email protected]

FURTHER INFORMATION

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Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.

Australian Tourism Data Warehouse (ATDW)

What is the australian tourism data warehouse (atdw).

The ATDW is the national platform for digital tourism information on Australia.

The ATDW system is a central distribution and storage facility for tourism industry product and destination information from all Australian States and Territories. This content is compiled in a nationally agreed format and electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems.

Source: atdw.com.au

Which websites will my information appear on via ATDW?

By having your listing information sent to ATDW, your information will also appear on australia.com (Tourism Australia’s consumer website) and over 50 other websites such as about-australia.com.au and planbooktravel.com.au .

More information about ATDW distributors

Through ATDW licensed distributors over five million pages of tourism information are published, on a monthly basis, and New South Wales typically receives over 20% of this share of exposure.

Why should I be part of ATDW?

ATDW can get your product listing and details to a larger audience network through websites and portals, so more consumers will see your product, and potentially book it. It’s a great way for tourism operators with limited promotion budgets to publicise their services.

Through the Get Connected program, Destination NSW gives you the opportunity to showcase your tourism product online FREE of charge through the ATDW. You only need to enter your information once and your details will be on the ATDW which will then feed through to visitnsw.com  and  sydney.com and any other relevant distributor website.

What should I do if an ATDW distributor contacts me?

Occasionally ATDW distributors contact operators with offers of premium advertising space on their websites, reservation services or other online marketing opportunities.

ATDW distributors must follow the ATDW Distributor Communications Guidelines. These guidelines aim to protect the interests of tourism operators, especially from other irrelevant or poor quality unsolicited offers.

Operators are listed free of charge on a distributor’s website or digital channel as a condition of the ATDW License Agreement.

If you do not wish to receive further offers or updates from a distributor, you can ‘unsubscribe’ from its email service.

Any offers you receive to upgrade or change your listing should be considered on its merits, just like any offer to advertise in the media.

How do I sign up?

It’s easy, simply  register here , fill out your business or event information, create a user account and then away you go!

For assistance or questions about the Get Connected program, Destination NSW’s websites or the Australian Tourism Data Warehouse (ATDW), please contact our helpline on 1300 137 225 or email [email protected]

• Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is Australia’s national tourism database. It lists and distributes information on 40,000 Australian tourism product and experiences. The ATDW is owned by all Australian state and territory government tourism organisations, and has become an important tool for digital marketing.

ATDW is your ‘must have’ partner to increase your digital distribution and online marketing exposure if your product or service belongs in any of the following categories:

• accommodation
• attractions
• food and drink
• general service

ATDW Benefits

• Promotion across as many as 30 websites, including Tourism NT’s consumer website - www.northernterritory.com and Tourism Australia’s consumer website - www.australia.com which both attract millions of visits from travellers planning a holiday
• Potential opportunities to be involved in Tourism NT marketing campaigns
• Connect with ATDW's extensive network of over 250 tourism distributors
• Access business intelligence and comprehensive insights

How do I get involved

Local businesses are invited to take advantage of Tourism NT’s subsidised ATDW-Online opportunity to maximise your exposure.

Download our quick start guide for instructions on how to list your business on ATDW-Online.

Download the full guide for more detail and step by step instructions.

Visit ATDW's website for more information and tips on how to improve or optimise your business listing and stand out from the crowd.

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Tourism Business Directories

Australian tourism data warehouse (atdw).

The Australian Tourism Data Warehouse (ATDW) is the national tourism business directory system, which is a database system and distribution channel for Australia’s tourism products, locations and events. ATDW distributes information to a wide network of consumer websites, including on Queensland.com and Australia.com .

ATDW fees waived

In response to the unprecedented COVID-19 crisis, Tourism and Events Queensland (TEQ), in partnership with Queensland's regional tourism organisations, is currently offering ATDW membership with no annual fee, providing a saving of $150 per year. This offer is available to all tourism and events operators in Queensland. Information on fee waiver is accurate as of October 2021, but is subject to change by TEQ.

Annual insight report

Each year, businesses with an ATDW listing will be supplied with a unique consumer insights report (valued at over $1,000) , as part of the annual Best of Queensland Experiences Program . To be eligible for a 2023 report, ATDW listings MUST be loaded by 31st December 2022.

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Geographic coordinates of Elektrostal, Moscow Oblast, Russia

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Coordinates of Elektrostal in decimal degrees

Coordinates of elektrostal in degrees and decimal minutes, utm coordinates of elektrostal, geographic coordinate systems.

WGS 84 coordinate reference system is the latest revision of the World Geodetic System, which is used in mapping and navigation, including GPS satellite navigation system (the Global Positioning System).

Geographic coordinates (latitude and longitude) define a position on the Earth’s surface. Coordinates are angular units. The canonical form of latitude and longitude representation uses degrees (°), minutes (′), and seconds (″). GPS systems widely use coordinates in degrees and decimal minutes, or in decimal degrees.

Latitude varies from −90° to 90°. The latitude of the Equator is 0°; the latitude of the South Pole is −90°; the latitude of the North Pole is 90°. Positive latitude values correspond to the geographic locations north of the Equator (abbrev. N). Negative latitude values correspond to the geographic locations south of the Equator (abbrev. S).

Longitude is counted from the prime meridian ( IERS Reference Meridian for WGS 84) and varies from −180° to 180°. Positive longitude values correspond to the geographic locations east of the prime meridian (abbrev. E). Negative longitude values correspond to the geographic locations west of the prime meridian (abbrev. W).

UTM or Universal Transverse Mercator coordinate system divides the Earth’s surface into 60 longitudinal zones. The coordinates of a location within each zone are defined as a planar coordinate pair related to the intersection of the equator and the zone’s central meridian, and measured in meters.

Elevation above sea level is a measure of a geographic location’s height. We are using the global digital elevation model GTOPO30 .

Elektrostal , Moscow Oblast, Russia