italian government tourist board

Ministry of Tourism and ENIT launch the 2022 international campaign to promote Italy

MINISTRY OF TOURISM AND ENIT LAUNCH

THE 2022 INTERNATIONAL CAMPAIGN

ITALIAN “AMBASSADORS” TO THE WORLD REVEALED IN MILAN FOR A MAJOR TOURISM PROMOTION INITIATIVE: ROBERTO BOLLE, FEDERICA PELLEGRINI, MASSIMO BOTTURA, BEBE VIO,

RENZO ROSSO, STEFANO BOERI, MARCO BALICH, ALESSANDRO BARICCO AND MANY OTHERS

THE TESTIMONIALS' FEES AND IMAGE RIGHTS WILL BE DONATED TO A THREE-YEAR TOURISM PROMOTION PROJECT DEDICATED TO YOUNG PEOPLE, START-UPS AND UKRAINE

Italian tourism is taking off again and looking far ahead. The Ministry of Tourism and ENIT are aiming to reach the general international public, in collaboration with the Regions, in partnerships with Eurovision and Giro d'Italia and the support of CONI, thanks to a tourism promotion campaign targeting multiple nations around the world. At the centre of the project, as ambassadors, are some of the most well-known faces representing the best of Italy: from sports to arts, from food to culture, with testimonials from sectors representing the iconography of the Bel Paese, photographed by the very Italian Julian Hargreaves (for Federica Pellegrini, Massimo Bottura, Stefano Boeri, Renzo Rosso), and Luciano Romano (who took the beautiful shots of Rome and Agrigento with Roberto Bolle). Along with the shots offered by Bebe Vio, immortalised by friends during a holiday on the island of Elba, and Marco Balich, photographed by his son in the splendid Piazza del Plebiscito in his beloved Naples.

The initiative, which was presented in front of the Minister of Tourism Massimo Garavaglia and the President of the Lombardy Region, Attilio Fontana, will not only spread word about the beauty of Italy, but will also help to promote a three-year project to support young companies, tourism and culture start-ups, to which the ambassadors' fees and image rights will be donated. In addition, the campaign will see ENIT side by side with CONI and the National Sports Federations in a solidarity programme aimed at supporting athletes from Kyiv to train in Italy, in the federal centres and the Acqua Acetosa Olympic Preparation Centre.

“This is an important moment for Italy. These actions aim to strengthen the visibility and positioning of Italian destinations in a global scenario that sees positive prospects for recovery,” says ENIT CEO Roberta Garibaldi.

"ENIT is on an expansive path of growth that began during these long years together and is now amplified by further methods and standards that refine the work. This broad scope is one that we feel we share with the entire tourism chain, in a participatory approach that will continue to infuse value and credibility into the Italian brand,” comments ENIT President Giorgio Palmucci.

The campaign will also be experienced on the international stage of Eurovision: the world's second largest broadcast in terms of viewers after the Olympics (180 million people). In fact, ENIT, in collaboration with RAI, is launching postcards that will appear behind each artists' performance, allowing anyone to discover an unseen Italy with an invitation to discover it directly on the Italia.it portal.

Participation in the Giro d'Italia and Giro-E will also contribute to this: thanks to a route of 3500 km, Italy will enter the homes of more than 758 million TV viewers worldwide and 10 million Italians along the roads with more than 24,000 hours of broadcasting. Among the initiatives in the field are 25 digital guides, narrated by a videomaker and a journalist coordinated by ENIT, dedicated to the most significant cycling routes that will be found on the portal ITALIA.IT to invite cycling tourists to travel around our country along the route of the Giro, as well as to enjoy local web videorecipes to showcase traditions and specific territorial identities: every day an Italian menu to emphasize the unique cultural and food and wine treasures with the biodiversity of each region. Then, with the Giro Express, a Belgian storyteller will make 18 in-depth stops by entering the connective tissue of local lifestyle and productions to share on social media. As well as in-depth talks to see and test the products that make bikes, electrically driven but also one of the pillars of mobility for today and tomorrow.

“We are proud of this institutional teamwork, which sees us take the field with the Ministry of Tourism and ENIT to boost the relaunch of the country through the contribution of the reputation for excellence it has around the world. Our champions are a powerful expression of the authentic values that make sport an engine of development and wellbeing, a successful locomotive happily contributing to promoting Italy's beauty and competitiveness in the world, also from a tourism perspective,” according to CONI President Giovanni Malagò, who supervised the project with Manuela Di Centa, advisor to the Minister of Tourism on sports issues.

“It is crucial for Italy to regain a sense of pride in its true value after these difficult years. Taking stock of its grandeur with a myriad of outstanding features to show the world, to revive this important pillar of tourism to our,” says ENIT advisor Sandro Pappalardo.

The “Discover the Italy You Didn't Know” project is grafted onto all this, where the central themes, along a five-month journey, are Italian villages and landscapes, slow tourism (walking, wine and food, art and cultural heritage) and active tourism (biking, boating, Nordic walking and outdoor activities for summer and winter). This joint strategy of the Italian regions, the result of a programme agreement between the Ministry of Tourism and the Tourism Policy Commission of the Conference of the Regions and Autonomous Provinces, oversees the coordination of four regions: Umbria (slow tourism), Emilia-Romagna (villages), Marche (active tourism) and Abruzzo (Tourism Digital Hub).

This detailed project for the promotion and showcasing of our country targets proximity marketing and those for which, even in the post-pandemic phase, there are interesting boosts for the tourism sector and international hubs that allow a multiplier effect, such as international airports, prestigious newspapers and billboards in European capitals. The target markets are the DACH (Germany, Austria and Switzerland), the Benelux (Netherlands, Belgium and Luxembourg), France, UK, USA and the Nordics market (Sweden, Finland, Norway and Denmark) and the keywords are sustainability, inclusion, diversity and innovation.

The project was made possible by the work internally coordinated at ENIT by Maria Elena Rossi, ENIT’s Marketing and Promotion Director, with the collaboration of Accenture for the strategy and concept, Paolo Iabichino with his creativity in the direction of the campaign produced together with Accenture Song, and with the production of Luz About Stories. The "Discover the Italy You Didn't Know" campaign is instead the work of Dilemma, while the Eurovision videos are a RaiCom production.

Francesca Cicatelli

ENIT Press Office

Via Marghera 2 - ROME

Phone: (+39) 392.9225216

e-mail:  [email protected]

Vai al Contenuto Raggiungi il piè di pagina

Follow us: Facebook Twitter Instagram YouTube Linkedin

• The President of the Council of Ministers
• The Government
• The Presidency of the Council of Ministers

Covid-19: travel information

Considering the epidemiological situation, Italy has foreign travel restrictions in place depending on where you are travelling from/to. 

An interactive questionnaire is available from https://infocovid.viaggiaresicuri.it  to check the rules currently in force regarding travel to and from Italy.

Please find below a list of other useful web pages:

• Covid-19 Information for travellers  
• Information for Italian nationals returning to Italy and foreigners in Italy
• Information from Embassies and Consulates
• Useful information for travellers on the ‘Viaggiare sicuri’ website  

Explore Italy like a local

From iconic attractions to amazing experiences, your journey begins here, like a local, how to go to, hidden gems, itineraries, unconventional sardinia, latest news, best places to visit in italy, art and culture, food and flavours, places and tours, unesco sites, history and traditions, best tours and experiences, best to visit in italy, destinations.

From L'Aquila to Montesilvano and Gran Sasso

From Matera to Potenza and Melfi

From Tropea to Sila Park and Reggio Calabria

From Naples to Sorrento and Capri

Emilia Romagna

From Bologna to Rimini and Parma

Friuli Venezia Giulia

From Trieste to Udine

From Rome to Anagni and Viterbo

From the Cinque Terre to Portofino and Genoa

From Milan to Lake Como and Garda

From Pesaro to Urbino and Conero

From Termoli to Campobasso

From Turin and Asti and Venaria

From Polignano a Mare to Alberobello and Vieste

From Cagliari to Alghero and Olbia

From Palermo to Catania and Agrigento

From Florence to Pisa and Siena

Trentino-Alto Adige

From Dolomities to Ortisei and Riva del Garda

From Perugia to Assisi and Spoleto

Aosta Valley

From Courmayeur to Aosta

From Venice to Verona and the Dolomites Park

Italy like a local

What to do in Trapani like a local: 10 travel tips

Modena: 10 things to do like a local

Palermo: 10 things to do like a local

What to do in Noto like a local: 10 travel tips

Aosta like a local: 7 things to do

What to see in Genzano di Roma, the town of bread and ...

What to see in Casoli, the olive oil town in Abruzzo

What to see in Calcata, the picturesque village of artists ...

What to see in Castelluccio di Norcia, a landscape jewel of ...

Craco, the picturesque ghost town in Basilicata

Sailing in Sardinia: a dreamy itinerary in 5 stops to ...

Slow travel in Sardinia: 5 itineraries to experience the ...

Discovering typical Sardinian products on a 5 stops ...

Castles in Sardinia and other wonders: an amazing itinerary ...

Magical places in Sardinia: a 5 stops itinerary

How to get to Ostia: an enchanting journey between sky, ...

How to go to the Carnival in Venice 2024: guide and tips

How to reach Lake Como: the complete guide

How to get to Boboli Gardens in Florence and visit it

How to get from Ravello to Amalfi: all the ways to get there

What to do in italy.

On April 25th free museums throughout Italy: find out where

The 10 most attractive sites and museums in Italy at Easter and Easer Monday and 5 less crowded alternatives

Best cruises in Italy: 10 unforgettable experiences

21 outdoor activities in Italy to live this summer

Motor Sports, 10 events in Italy you cannot miss this summer

Luxury experiences in Italy: 7 things not to be missed in 2024

10 things to do before coming to Italy: everything you can plan in advance

The best 20 cycle paths in Italy to discover this spring

What to do in spring in Italy: must-see destinations in 2023

Thermal baths in Italy: the 20 most famous Italian thermal areas

Valentine’s day in Italy

Thermal tourism in Italy: tours to discover the best thermal destinations

Carnival in Italy: origins, traditions, typical sweets and the most famous masks

Where to ski in Italy: how to choose slopes and ski areas

New Year's Eve in the Mountains 2023: 20+1 atmospheric destinations in Italy

Living cribs in Italy: discover the best nativity scenes

Christmas traditions: curiosities, symbols and typical dishes in Italy

The 20 Most Beautiful Christmas Markets in Italy

New Year's Eve in Italy: what to do on the last day of the year in Italy in 2024

Italian Christmas songs: 10 tracks for the music of your holidays

Christmas trips in Italy: rites, destinations and regional recipes

Foliage in Italy: visit the most beautiful places of the autumn season

Italian lakes: 4 good reasons to visit them

Easter traditions in Italy: 12 unmissable religious festivals

Epiphany in Italy: all the events to not be missed in 2024

The tradition of Easter Monday in Italy

Explore Italy like a local. From iconic attractions to amazing experiences, your journey begins on visititaly.eu 🇮🇹 Tag us and use #visititaly

• Holiday Enquiry?

• About ABTOI
• Holiday Types
• Member Directory
• Become A Member
• Associate Members
• ABTOI Events
• Member Log In

Italian State Tourist Board

It pursues this objective by adopting initiatives to raise awareness abroad of national and regional tourism resources and in particular our country’s natural, environmental, historical, cultural and artistic values, as well as to offer assistance and technical services to Italian tourism enterprises, to enable them to penetrate foreign markets.

Enit – Italian State Tourist Board is entirely funded by the Italian Government and has a central HQ in Rome as well as a foreign networks organized in different area units and satellite offices worldwide.

CONTACT INFORMATION

Point of Contact: Flavio Zappacosta Telephone:  0207 399 3551 Email:  [email protected]

Website:   www.italia.it .

• Privacy Policy

Watch CBS News

Italy is offering "digital nomad" visas. Here's how to get one.

By Megan Cerullo

Edited By Anne Marie Lee

Updated on: April 18, 2024 / 3:45 PM EDT / CBS News

Ever dream of working from the picturesque Amalfi Coast?  You might now be able to with a new "digital nomad" visa that Italy is offering foreigners who wish to pack up their laptops and venture abroad.

The Italian government signed the program into law in March 2022, but only opened applications on April 5 — two years later. In doing so, Italy follows dozens of other countries in establishing a program to attract foreign remote workers who want to experience a European lifestyle while keeping their earnings tied to U.S.-based companies. 

Drawing foreigners in can help boost local economies, particularly in smaller Italian towns where populations are dwindling as local residents age. But some experts warn that an influx of people earning U.S. salaries could drive up prices for local residents earning far less.  

The new digital nomad visas are valid for one year, and can be renewed.

Am I eligible?

Applicants must meet a range of criteria in order to be eligible for the visas. For one, a worker must have the ability to do their job remotely, using a laptop or other tech tools. Workers must also be able to provide proof of employment or contract work with a firm based outside of Italy. Both employees of companies and freelance workers are invited to apply. 

Candidates must have either a college-level degree or the equivalent in job experience. Additionally, a worker must be able to demonstrate that they've perviously worked remotely for a period of at least six months. 

There's an income threshold, too, of roughly $30,000 to apply. And, you can't have been convicted of a crime within the past five years. You must also have health insurance, and be able to demonstrate that you have a place to live in Italy.

How do I apply?

Visit your local Italian consulate's website for instructions, which vary by location. While application forms vary by consulate, the Italian consulate in New York has a form on its site that asks for basic information like one's place of birth and passport information.

The application fee is just over $120, according to Italian law firm Studio Legale Metta . 

Within eight days of arrival in Italy, digital nomads must also apply for a residence permit.

Previously Italy had a 90 day rule that meant visitors could only stay for that long without a work visa. 

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to discuss her reporting.

More from CBS News

Intimacy coordinators are on the rise on film and TV sets. Here's what they do.

How much would the monthly payment be on the average American home?

Feds testing ground beef where dairy cows were stricken by bird flu

Will a home equity loan or HELOC be better for May?

Discover the world

Where do you want to go :.

• Destinations
• Travelers & Locals
• Tours & Guides

320 Places and 555 Members

1250 Places and 2400 Members

2050 Places and 1500 Members

820 Places and 3400 Members

1050 Places and 2650 Members

1000 Places and 4340 Members

775 Places and 350 Members

800 Places and 750 Members

Join the Fun!

Create your travel profile. Meet like minded travelers. Share the places you love.

Tour Guide or Travel Agent?

Create a free profile and list your travel offers.

A Social Network Connecting Travelers and Locals

Travel is all about new experiences. No matter where you're going, Touristlink gives you opportunity to get a real feel of the culture. Meet up with a local for a coffee or beer, find travel companions to share the journey. Touristlink makes it easy to arrange your trip directly with the person organizing it. With over 50,000 tour operators and 150,000 travelers and locals signed up we are the largest social network connecting travelers and locals. Learn More >

Want to get started? Sign up and tell us where you're going. Share your trip plan with other travelers and locals and meet someone new or broadcast it to local guides to find the best deal or discover a tour you have not heard about. How it Works >

Post a Trip. Here is how it works

Travel is all about new experiences. No matter where you're going, Touristlink gives you opportunity to get a real feel of the culture. Meet up with a local for a coffee or beer, find travel companions to share the journey, or if you want arrange a tour with an independent guide. If you are looking to find a tour guide we will email your trip plan to relevant local guides and tour operators.

Post your trip

It takes just a few seconds to post your trip details to the Touristlink community.

Get Connected

Once it's posted locals and other travelers going the same place can see it and contact you. If you're looking for a guide or great travel deal will email your trip plan to the local tour operators so they may contact you.

Enjoy your Trip

Half of travel is meeting new and interesting people. Take a chance and see where Touristlink takes you. Get started.

Explore World

• Places To Visit
• Recreation / Outdoor
• Tourist Essentials
• Shopping / Nightlife
• Popular Destinations
• Towns & Villages
• Universities
• Skyscrapers
• Historic Houses
• States/Regions
• Heritage Sites
• Key Buildings
• Neighborhoods
• Famous Streets
• Plazas and Squares

We use cookies to ensure you get the best experience on our website. Learn more I agree

Follow us on

Sardegna Turismo

Saint ephysius, the festival of sardinia, from port to port, sardinia unveils its architectural treasures, picked just for you.

Natural scenery of an island straight out of a film

Sardinia, magic moments

Walking around Gallura

Slow food & slow life

Fairy houses, in the heart of Sardinia

Sardinia the whole year round

Pages of Sardinia

Neoclassical architecture in the Oristano area

The torrone route

Sardinia, wellness naturally

Isola dei Cavoli

Prince’s Beaches

Discovering the heart of Sardinia

Thermal waters, wellness since time immemorial

Among the centuries-old olive trees of the Coros

Places of the heart

Organize your vacation

• How to get here
• Where to sleep

@visit.sardinia

• We walk in Sardinia
• Nature and well-being
• Discover the culture
• Must see events
• An island to be discovered

Things to do

• Calendar of events
• Itineraries

Places to see

• How to arrive in Sardinia
• How to get around Sardinia
• Travelling safely
• The weather in Sardinia
• Disabled travellers
• Practical advices

Italian Government Tourist Board, Tokyo Office

Top ways to experience nearby attractions.

Also popular with travelers

Italian Government Tourist Board, Tokyo Office (Japan): Address, Phone Number - Tripadvisor

Factbox-Italian Tourist Hotspots Start to Raise Defences Against Overcrowding

FILE PHOTO: People walk near Rialto bridge during Venice carnival in Venice, Italy, January 27, 2024. REUTERS/Guglielmo Mangiapane/File Photo

ROME (Reuters) - Venice became the first city in the world on Thursday to introduce a payment system for visitors in an experiment aimed at dissuading tourists from arriving during peak periods.

However, it isn't the only place in Italy that has recently introduced new measures aimed at slowing tourist flows.

Here are some of the initiatives currently in force.

The lagoon city has introduced tickets for day trippers that cost 5 euros and are valid from 0830 to 1600 local time. The experiment came into force on April 25, a national holiday in Italy. Tickets will be needed for the following 10 days and thereafter for most weekends until mid-July.

Venice residents, students, workers and home owners are exempt from paying or booking a slot. Visitors aged under 14 and tourists with hotel reservations will need to be registered, but access for them will be free of charge.

Photos You Should See - April 2024

Other cities, such as Como, have said they are considering introducing a similar measure, but are waiting to see how the Venice initiative works before deciding.

Besides this, Venice has also said that from June it will limit the size of tourist groups to 25 people and ban the use of loudspeakers by tour guides.

Florence announced in October it was banning new short-term residential lets on platforms such as Airbnb in its historic centre. It also offered three years of tax breaks to landlords of short-term holiday lets if they start offering ordinary leases for residents.

The city's famous museum, the Uffizi, offers discounts to people who arrive before 8.55 a.m. and lower prices off-season. To spread out crowds, it also closes at 10 p.m. once a week.

CINQUE TERRE

The five villages that make up the Cinque Terre on the Italian Rivieria regularly get swamped with visitors.

To try to reduce the overcrowding at peak periods, the authority which oversees the area said this week it would charge visitors 15 euros to walk the most celebrated coastal path. In addition, the path can only be walked in one direction.

The picturesque small island that lies across the bay from the southern city of Naples has doubled its entry fee, which is automatically added to ferry tickets, to 5 euros. The fee will be charged from April 1 to October 1.

CAPRI, ISCHIA, PROCIDA, LAMPEDUSA, LINOSA

These islands have introduced limits, or outright bans, on cars for non-residents during the main tourist season.

(Reporting by Crispian Balmer; Editing by Peter Graff)

Copyright 2024 Thomson Reuters .

Join the Conversation

Tags: Italy , Europe

America 2024

Health News Bulletin

Stay informed on the latest news on health and COVID-19 from the editors at U.S. News & World Report.

Sign in to manage your newsletters »

Sign up to receive the latest updates from U.S News & World Report and our trusted partners and sponsors. By clicking submit, you are agreeing to our Terms and Conditions & Privacy Policy .

You May Also Like

The 10 worst presidents.

U.S. News Staff Feb. 23, 2024

Cartoons on President Donald Trump

Feb. 1, 2017, at 1:24 p.m.

Photos: Obama Behind the Scenes

April 8, 2022

Photos: Who Supports Joe Biden?

March 11, 2020

The Week in Cartoons April 29 - May 3

April 29, 2024, at 3:28 p.m.

Columbia Gives Ultimatum to Protesters

Lauren Camera April 29, 2024

Fed to Meet Amid Inflation Spike

Tim Smart April 29, 2024

RFK Jr.: By the Numbers

Laura Mannweiler April 26, 2024

Biden’s Student Loan Chief to Step Down

Lauren Camera April 26, 2024

What to Know: Bird Flu Virus in Milk

Cecelia Smith-Schoenwalder April 26, 2024

Excursions and active holidays in Italy

Treks, organised tours, guides and lots of suggestions for your next hiking adventures surrounded by lush greenery or up in the mountains  .

Monviso Park: following the course of the Po River in the Cuneo area

Discovering the Tanagro: among nature, history and traditions

Green and blue Cilento: from the National Park to the cobalt blue sea

Gargano on the road, the northern coast

Walking into the void, the thrill of crossing a Tibetan bridge

5 itineraries to discover Italy by bicycle

Discover the grandeur of the Dolomites trails and hikes

Sardinia’s Green Train: slow is back!

Procida: a crossroads of experiences for all the senses

Trentino-South Tyrol: the Vie dell'Acqua water trails

Discover italy.

Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.

South Tyrol

Alto Adige is a dream place to discover all year round amidst green valleys and snow-capped peaks Combine the relaxation of spa treatments with the pleasure of fun in the snow for a real wellness boost amidst Alpine lakes, beautiful villages and state-of-the-art ski facilities suitable for all ages. All this and more in the majestic scenery of the Dolomites, a UNESCO World Heritage site in Alto Adige.

Veneto, a region of wonder, with cities of art of undisputed beauty, as well as the most pristine nature The beauty of Lake Garda, the charm of the Dolomites, the sea of Jesolo, the hills covered with vineyards and the relaxing thermal baths, on top of an immense artistic and historical heritage, elegant cities such as Venice and Verona, quaint villages and breathtaking landscapes. Veneto is all this and much more.

Friuli-Venezia Giulia

Friuli-Venezia Giulia Friuli Venezia Giulia: a treasure chest nestled between sea and mountains A border region sandwiched between the Friulian Dolomites and the Upper Adriatic, blessed with an immense cultural heritage resulting from the influence of different cultures and peoples, cosmopolitan and modern, Friuli Venezia Giulia will also seduce you with its temptations of relaxation, sport and fun.

Tucked-away villages, secret little beaches and superb nature: how enchanting Liguria is! Liguria is a wonderful strip of land enclosed between the sea and the mountains, with pastel-coloured houses and breathtaking views. With lush unspoilt nature, many small towns to discover and an incomparable culinary tradition, it enraptures the eye and the heart.

Emilia-Romagna

Emilia Romagna, a region of unrivalled charm, with immense artistic beauty and unparalleled hospitality Emilia Romagna with its Riviera Romagnola offers beach tourism that attracts families and young people to its shores every summer. Rich in sites of historical and cultural interest, this region boasts a world-renowned wine and food tradition. Skilful hospitality does the rest, making Emilia Romagna an ideal holiday destination in every season. Video credits: Oliver Astrologo

Tuscany will win you over with its unique landscapes, cities of art, thousand-year-old history and fantastic food Tuscany’s magical atmosphere evolves day by day as you stroll around the cities of art, cycle in the parks, enjoy the sea or savour its typical products, in a region with a one-of-a-kind natural, cultural and historical heritage that has fascinated visitors for centuries.

From Assisi to Perugia, via Gubbio, Lake Trasimeno and Marmore Falls: Umbria is a truly enchanting tourist destination Peaks covered in lush forests and large valleys outlined by rivers, lakes and waterfalls; sorrounded by villages and castles, crossed by paths steeped in history, art and culture, in a natural environment that helps to restore the body and soul: Umbria, the Green Heart of Italy, is all this and much more.

Le Marche, a plunge into the history, art and architecture of a region with the scent of the sea and redolent of traditions and hospitality A great variety of landscapes and an infinite range of colours that make the area's natural beauty incomparable, plus an artistic heritage that fears no comparison: this is how the Marches, with an area of no more than 10,000 square kilometres, will captivate you forever.

Sardinia: a journey to the island of the emerald sea, nuraghi, unspoilt nature and millenary traditions Crystal-clear waters, beaches of soft, white sand, granite rocks framed by wild, fragrant Mediterranean scrub: welcome to Sardinia, an island of a thousand contrasts that will also seduce you with its unique archaeological heritage and its people's innate sense of hospitality.

Lazio is not only Rome: landscapes and monuments of Lazio Rome, the capital of Italy and a unique open-air museum in the world, is enough to make Lazio one of the most beautiful and interesting regions. Even in terms of landscape, it boasts an area of great impact and remarkable variety, with its long coastline, beautiful hills and Apennine mountains. A destination to fall in love with.

Abruzzo, a journey through history between sea, mountains, flavours and unspoilt nature in parks and protected areas A region in central Italy, Abruzzo has two souls and one heart. Predominantly mountainous and hilly, it overlooks a beautiful stretch of the Adriatic Sea. Here, you will find the highest peaks of the Apennines, such as the Gran Sasso and the Majella massif, as well as the only Apennine glacier, but also some of the most popular beaches.

Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

Apulia: the sunny region between two seas and warm hospitality in places rich in history Located in the heart of the Mediterranean, it is a magical combination of artefacts, history, art and unspoilt nature, amidst beautiful coastlines and picture-postcard landscapes. This is Puglia, a region of golden beaches and crystal-clear waters, intense flavours and fascinating destinations: Castel del Monte, the trulli, the islands passing through towns kissed by a unique and unforgettable light.

Basilicata, a region of ancient origins, suspended between two seas and with mountains of great beauty Basilicata is a region where the passage of man has left its mark since prehistoric times. With the ancient name of “Lucania”, it is enriched by an incredible artistic heritage. Not to mention its never-boring panorama, which ranges from the Lucanian Dolomites to the Pollino Park, passing through two seas.

Calabria is the region of crystal-clear sea, the Riace Bronzes, Reggio Calabria and Capo Vaticano, a captivating mix of history and beauty Calabria, also known as the tip of the Italian boot, is a region in Southern Italy characterised by the incredible diversity of its landscapes, with the proximity of mountains to a splendid sea that attracts tourists from all over the world.

A dive into Sicily, where a sea of art, culture and nature will seduce you and become eternal love A predominantly hilly and mountainous area, but one that wins the hearts of tourists from all over the world with its wonderful sea and rich cities with a charm all their own. Sicily is a picture-postcard island characterised by the indelible marks of the people who have lived there and made it unique, amidst artistic and cultural testimonies of enormous value.

Journey through Italy along the best routes

From North to South by bicycle: Italy is a choice destination for cyclists. There are bike routes suitable for all types of bike enthusiasts. Sportspeople wishing to indulge their athletic training can put on the famous Italian jersey la Maglia Rosa, and try one of the stages of the Giro d’Italia. For those who are looking for a slower pace of travel can enjoy cycling routes to immerse in the artistic, cultural and forever changing panorama of the peninsula. You will be pleasantly surprised by the Italian treasures you’ll see while riding your bicycle.

Continue living like an Italian

Subscribe to the Newsletter so as not to miss places, events and experiences for experiencing the best side of Italy: the authentic one.

Keep up to date

Would you like to learn about the most authentic experiences to be had in Italy, stay up to date on the most interesting events, discover our special offers and receive lots of insider hints and tips?

Save your favorite places

Create an account or log in to save your wishlist

Do you already have an account? Sign in

Italy launched its long-awaited 'digital nomad visa' — here's who qualifies and how to apply

• It just got much simpler for remote workers to move to Italy .
• Non-EU or Swiss citizens can now apply for a digital nomad visa that lasts for one year.
• Here are the requirements.

Italy is welcoming globetrotting professionals with open arms.

The country's digital nomad visa went into effect last week after being discussed by Italian legislators for years, and it's aimed at remote workers who want to spend some time living in the popular European destination, according to Euronews .

The Italian government defines digital nomads as non-European Union or Swiss citizens who are highly skilled, Euronews said. They should be able to work remotely, either as someone self-employed or in collaboration with or as an employee of a company.

Related stories

But it's not as simple as showing up with your luggage and laptop.

Visa applicants must earn three times the minimum level required for exemption from participation in healthcare costs. That comes out to just under €28,000 annually or about $30,400.

Further requirements include health insurance coverage for the duration of your stay, proof of accommodation, and candidates will have to show they've been a remote worker elsewhere for at least six months or a digital nomad for the same period of time.

And while the digital nomad visa is only good for one year, it can be renewed — and your family can be included.

You may, however, get rejected if you've been convicted of a crime in the last five years, Euronews said.

It's the latest effort from Italy to encourage growth. For a while now, aging Italian towns have offered their homes up for just one euro in an effort to curb underpopulation. The deal attracted foreigners who took advantage of the fixer-uppers.

Still, elsewhere in Europe, several countries are rolling back their "golden visas" that once allowed outsiders to obtain residency permits after investing over $500,000 in real estate.

Watch: Migrants who died in Italy shipwreck paid 8,000 euros each

• Main content