travel market latin america 2023

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WTM Latin America 2023 has opened its doors in São Paulo

São paulo is hosting the tenth edition of the world travel market latin america from 3 to 5 april, which is expected to attract more than 600 exhibitors and around 20,000 professionals from the tourism sector..

Exhibitors and visitors from all over the world are gathered at the Expo Center Norte in São Paulo, including tourist destinations, operators, receptives, airlines, hotel networks and independent hotel companies. To date, more than six thousand meetings have been scheduled, which represents a 35% growth in visits compared to 2022.

The director of WTM Latin America, Daniel Zanetti, spoke of the challenge that the pandemic has posed to the tourism industry and said that today “we are looking to the future and the future is looking at us”. He pointed out that “more than 15,000 people registered to participate in the event, 41% more than in the previous edition”.

For his part, the president of Embratur, Marcelo Freixo, emphasised the “pride Embratur takes in being present at such an important fair. Brazil is ready, thanks to the work of the industry, to welcome travellers from all over the world,”.

Bento Nunes, executive secretary of the Ministry of Tourism, recalled that 2023 is historic, not only because it commemorates the 10th anniversary of WTM Latin America, but also because it marks 20 years since the creation of the Ministry of Tourism. “In the Ministry of Tourism I found a new world, full of possibilities to contribute to the development of our country, and not only to economic development, which is undeniable, but also to social inclusion”.

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Latin America Online Travel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Latin America Travel Companies and it is segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), By Mode of Booking (Direct Booking and Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and by Geography (Mexico, Brazil, Argentina, and Rest of Latin America). The market size and forecast values for the Online Travel Market in Latin America in USD billion for the above segments.

• Latin America Online Travel Market Size

Need a report that reflects how COVID-19 has impacted this market and its growth?

Latin America Online Travel Market Analysis

Online Travel Market in Latin America is expected to achieve a CAGR of 7% during the forecast period. Between 2010 and 2019, the region experienced an increase of roughly 60% in international tourist arrivals, though the COVID-19 pandemic caused a strong reverse. Mexico is the main thriving force for the Latin American tourism sector. Even during the COVID-19 pandemic, Mexico was the region's leading country for international tourism, registering more than the combined total of the other countries on the list.

The online travel market in the Latin American region is expanding with the help of several factors driving the region's current economic growth. Factors including investment stimulation by regional governments and increased skilled labor are causing a surge in new business arrivals from outside the region. Similarly, the increasing middle class worldwide and their growing interest in exploring more countries, coupled with the elimination of visas required between nations, have caused an even greater spike in tourists who are venturing further than the confines of their national borders.

The growing number of travelers in Latin America has benefited both regional and international airlines and hotel chains that drive the market studied. Increased tourist demand in countries such as Argentina, Chile, Colombia, and Mexico has led international hotel chains to focus on stronger presence in the region and expand their service offerings in the region.

The tourism sector has been transformed by the use of e-commerce. In a population where 60% of people have access to the Internet, more and more Latin travellers are using different mobile applications and internet platforms to reserve hotels, book tours and organize transport, foregoing traditional travel agencies, thus helping the market to expand further in the region.

• Latin America Online Travel Market Trends

This section covers the major market trends shaping the Latin America Online Travel Market according to our research experts:

Growing Tourism Sector is Helping the Market to Grow Further

The tourism sector, the parent market for the online travel market in the region, has been helping the market record more revenues during the review period. However, in 2020, the tourism market was one of the most hit due to the COVID-19 pandemic. As the situation is returning to normal in most countries worldwide, the online travel market is anticipated to return to the growth track slowly during the forecast period. Tourism in many parts of the world including Latin America has seen an increase in the later half of the year 2021 after the pandemic restrictions were lifted. Increased tourism is also primarily due to rising disposable income across the globe. Factors such as the growing interest of the young generation to visit affordable and unexplored destinations for traveling are also driving the online travel market in Latin America.

Growing Internet Penetration Rate is Driving the Market

The penetration of smartphones and internet connection is improving all over Latin America. This is already increasing the chances of online purchases, and more opportunities are opening daily. Latin Americans are tech-savvy and love to be connected. Consumers are becoming more confident about online security processes. The mobile ecosystem in Latin America continues to thrive and is experiencing rapid innovation, driven by growth in new technologies, services, and use cases. Mobile operators across the region are contributing significantly to the Internet of Things (IoT) market and implementing the necessary infrastructure to take advantage of it.

Latin America Online Travel Industry Overview

The online travel market in Latin America is expected to be competitive with the presence of major players like Airbnb, Despegar, Trivago, CVC Corp, and Booking.com, among others. The market is still expected to be slightly consolidated, with Despeger holding a significant market share. 

Latin America Online Travel Market Leaders

Booking Holdings

*Disclaimer: Major Players sorted in no particular order

Latin America Online Travel Market News

• In November 2022, The European Commission has opened an investigation into the proposed acquisition of Sweden's Flugo Group Holdings AB which operates as Etraveli by Booking Holdings Inc.. The proposed transaction would allow Booking to strengthen its position in the market for online travel agencies, and increase the barrier to entry and expansion for rivals
• In May 2022, Despegar.com, Corp the leading online travel company in Latin America, has agreed to acquire TVLX Viagens e Turismo S.A ('Viajanet'), one of the leading online travel agencies in Brazil, for a total consideration of approximately US$15 million

Latin America Online Travel Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Market

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMERY

4. MARKET INSIGHTS AND DYNAMICS

4.1 Market Overview

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

4.5 Porter's Five Forces Analysis

4.6 Insights on Current Trends and Innovations Influencing the Market

4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

5.1 By Service Type

5.1.1 Accommodation Booking

5.1.2 Travel Tickets Booking

5.1.3 Holiday Package Booking

5.1.4 Other Service Types

5.2 By Mode of Booking

5.2.1 Direct Booking

5.2.2 Travel Agents

5.3 By Booking Platform

5.3.1 Desktop

5.3.2 Mobile/Tablet

5.4 By Geography

5.4.1 Mexico

5.4.2 Brazil

5.4.3 Argentina

5.4.4 Rest of Latin America

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Despegar

6.2.2 Booking Holdings

6.2.3 Airbnb

6.2.4 CVC Corp

6.2.5 Trivago

6.2.6 Hotel Urbano

6.2.7 Decolar

6.2.8 Hoteis

6.2.9 Flutouviagens

6.2.10 Carlson Wagonlit

6.2.11 Pricetravel*

• *List Not Exhaustive

7. FUTURE OF THE MARKET

8. DISCLAIMER AND ABOUT US

Latin America Online Travel Industry Segmentation

The online travel market refers to the travel and tourism company that plans travel plans for their customers online through a website or a mobile application. A complete background analysis of the Online Travel Market in Latin America, which includes an assessment of the emerging trends by segments, significant changes in market dynamics, and a market overview, is covered in the report. The Online Travel Market in Latin America is segmented by Service Type (Accommodation Booking, Travel Tickets Booking, Holiday Package Booking, and Other Services), By Mode of Booking (Direct Booking, and Travel Agents), By Booking Platform (Desktop, Mobile/Tablet), and by Geography (Mexico, Brazil, Argentina, and Rest of Latin America). The report offers market size and forecast values for the Online Travel Market in Latin America in USD billion for the above segments.

Latin America Online Travel Market Research FAQs

What is the current latin america online travel market size.

The Latin America Online Travel Market is projected to register a CAGR of 7% during the forecast period (2024-2029)

Who are the key players in Latin America Online Travel Market?

Despegar, CVC Corp, Airbnb, Booking Holdings and Trivago are the major companies operating in the Latin America Online Travel Market.

What years does this Latin America Online Travel Market cover?

The report covers the Latin America Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Latin America Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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Latin America Online Travel Industry Report

Statistics for the 2024 Latin America Online Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Latin America Online Travel analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Latin America Online Travel Market Report Snapshots

• Latin America Online Travel Market Share
• Latin America Online Travel Companies

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Online travel market in Latin America- statistics & facts

Otas, the preferred option when looking for travel services, an argentine company: the key player in the market, key insights.

Detailed statistics

Latin America: online travel sales 2018-2022

Latin America: share of online travel market 2020, by product

Latin America: market share of main online travel agencies 2019

Editor’s Picks Current statistics on this topic

Online Travel Market

App downloads of online travel platforms in Latin America 2021-2022

Online travel startups in Latin American countries 2022

Despegar: number of customers 2017-2023

Further recommended statistics

Global overview.

• Premium Statistic Market value of unicorns worldwide as of April 2021, by industry
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Most popular travel and tourism websites worldwide 2024
• Basic Statistic Change in online travel searches worldwide 2020, by segment

Market value of unicorns worldwide as of April 2021, by industry

Market valuation of unicorns worldwide as of April 2021, by industry (in billion U.S. dollars)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Most popular travel and tourism websites worldwide 2024

Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

Change in online travel searches worldwide 2020, by segment

Percentage change in online travel-related searches worldwide from January 5, 2020 to December 27, 2020, by segment

Latin American overview

• Premium Statistic Latin America: travel market value 2020-2024, by scenario
• Premium Statistic Latin America: online travel sales 2018-2022
• Premium Statistic Latin America: share of online travel market 2020, by product
• Premium Statistic Latin America: online travel market share 2020, by country
• Premium Statistic Market value of unicorns in Latin America in 2021, by industry

Latin America: travel market value 2020-2024, by scenario

Travel market in Latin America from 2020 to 2024, by scenario (in billion U.S. dollars)

Online travel sales in Latin America from 2018 to 2022 (in billion U.S. dollars)

Distribution of the online travel market in Latin America in 2020, by type of product

Latin America: online travel market share 2020, by country

Distribution of the online travel market in Latin America in 2020, by country

Market value of unicorns in Latin America in 2021, by industry

Market valuation of unicorns in Latin America as of April 2021, by industry (in billion U.S. dollars)

• Premium Statistic Latin America: market share of main online travel agencies 2019
• Premium Statistic Online travel startups in Latin American countries 2022
• Premium Statistic Latin America: major travel investments 2018-2021
• Premium Statistic Despegar: revenue 2015-2023
• Premium Statistic CVC Corp: net revenue 2015-2022
• Premium Statistic Airbnb revenue worldwide 2019-2023, by region

Leading online travel platforms in Latin America in 2019, by market share

Number of online travel startups in selected Latin American countries as of March 2022

Latin America: major travel investments 2018-2021

Investment value in selected travel companies in Latin America between October 2018 and February 2021 (in million U.S. dollars)

Despegar: revenue 2015-2023

Revenue of Despegar.com, Corp. from 2015 to 2023 (in million U.S. dollars)

CVC Corp: net revenue 2015-2022

Net revenue of CVC Brasil Operadora e Agência de Viagens S.A. from 2015 to 2022 (in million Brazilian reals)

Airbnb revenue worldwide 2019-2023, by region

Revenue of Airbnb worldwide from 2019 to 2023, by region (in billion U.S. dollars)

• Premium Statistic App downloads of online travel platforms in Latin America 2021-2022
• Premium Statistic Despegar/Decolar.com app downloads in Latin America 2022, by country
• Premium Statistic Booking.com app downloads in Latin America 2022, by country
• Premium Statistic Airbnb app downloads in Latin America 2022, by country
• Premium Statistic Brazil: most popular lodging apps 2021
• Premium Statistic Brazil: penetration rate of lodging apps 2021

Number of downloads of selected travel apps in Latin America in 2021 and 2022 (in 1,000s)

Despegar/Decolar.com app downloads in Latin America 2022, by country

Number of downloads of the Despegar.com/Decolar.com app in selected Latin American countries as of July 2022 (in 1,000s)

Booking.com app downloads in Latin America 2022, by country

Number of downloads of the Booking.com app in selected Latin American countries as of July 2022 (in 1,000s)

Airbnb app downloads in Latin America 2022, by country

Number of downloads of the Airbnb app in selected Latin American countries as of July 2022 (in 1,000s)

Brazil: most popular lodging apps 2021

Most popular hotel booking and vacation rental apps in Brazil in 2021, by consumer preference

Brazil: penetration rate of lodging apps 2021

Percentage of smartphone owners who used lodging apps in Brazil from 2018 to 2021

User behavior

• Premium Statistic Latin America: share of tourists desiring more clarity about booking conditions 2020
• Premium Statistic Brazil: most popular travel booking channels 2020, by service type
• Premium Statistic Mexico: most popular travel booking channels 2020, by service type
• Premium Statistic Argentina: most popular travel booking channels 2020, by service type
• Premium Statistic Brazil: search for travel & accommodation information online 2017-2020
• Premium Statistic Mexico: travelers' motivations to use OTAs 2020

Latin America: share of tourists desiring more clarity about booking conditions 2020

Share of travelers in selected Latin American countries who wished for more transparency from booking platforms as of July 2020

Brazil: most popular travel booking channels 2020, by service type

Preferred channels to book travel services in Brazil in 2020, by type

Mexico: most popular travel booking channels 2020, by service type

Preferred channels to book travel services in Mexico in 2020, by type

Argentina: most popular travel booking channels 2020, by service type

Preferred channels to book travel services in Argentina in 2020, by type

Brazil: search for travel & accommodation information online 2017-2020

Searching for travel and accommodation information among internet users in Brazil from 2017 to 2020

Mexico: travelers' motivations to use OTAs 2020

Main reasons for using online travel agencies (OTAs) in Mexico as of February 2020

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WORLD TRAVEL MARKET LATIN AMERICA

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WORLD TRAVEL MARKET LATIN AMERICA 2023 happens in São Paulo, Brazil Apr, 2023 focus on Service Equipment. The cycle of the trade fair is , organize by Reed Exhibitions Companies at Transamérica Expo Center.

3 - 5 Apr , 2023

Reed Exhibitions Companies – Organizing 85 Trade Shows or Exhibitions, Conferences and Trade Fairs happenings in .

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EVEREAST INT'L LOGISTICS LIMITED(EVEREAST LOGISTICS) is a lisenced forwarder company approved by the Ministry of Commerce of the People's Republic of China since Year 2010. EVEREAST LOGISTICS specialize in providing international logistics service including ocean freight, air freight and international express courier services

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Related Travel Research

Latin america travel market data sheet 2022-2026.

FREE for Open Access Subscribers

Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as gross bookings climbed 37% to $48.2 billion, largely driven by domestic and intra-regional travel. Overall market recovery is expected for 2023, though global economic and political concerns may impact longer-term consumer travel trends.

This data sheet provides quick and easy access to Latin America travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Latin America Travel Market Report 2022-2026.

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Wtm latin america 2022 presents official figures and confirms the 2023 dates.

In Press Releases , WTM Latin America .

The biggest edition ever. That was WTM Latin America 2022, the region’s main B2B travel show, held at the Expo Center Norte Exhibition Centre, in the city of São Paulo (SP), Brazil, between 5 th and 7 th April.

The official figures prove the importance of the show for the Latin American tourism industry. The conference program and the chance to network and conduct business with relevant players in the global industry attracted 20,000 travel professionals over the three-day show.

Excluding professionals from the 565 exhibiting companies, the number of visitors came out to a total of 15,204, a 10% increase compared to the 13,823-figure registered in 2019.

“The 2022 edition established itself as one of the most important ones in the event’s history, which also reinforces the signs of a positive outlook for tourism with the prospect of resuming contacts and conduct new deals”, celebrated Simon Mayle , Director at WTM Latin America.

Another significant achievement was the high level of adherence to the scheduling platform, which registered more than 6 thousand meetings during the three days of the event, as well as the high quality of face-to-face meetings. In total, the meetings were evaluated in 4.3 stars (out of a total of 5).

“The score is given by those taking part in the meetings, and take into account the quality and the likelihood of closing a deal”, adds Mayle.

The knowledge offer was one of the event’s other major attractions. Over the course of the three days, the show proposed the following theatres and activity:

Diversity & Inclusion, Responsible Tourism, Travel Tech and Networking Area. These highlighted relevant topics and trends in 55 parallel activities, including conferences with relevant speakers of the industry, business rounds and training sessions with travel agents and hosted buyers.

The result was observed repeatedly in each of these spaces with fully occupied seats, reinforcing the search for relevant data that could help guide business during this recovery period.

“In addition to the content, some destinations offered qualified content for travel agents and Hosted Buyers, making use of the space providing training sessions which are essential tools at this time of recovery”, says Bianca Pizzolito , Sales Manager at WTM Latin America.

“We saw a lot of demand for practical information that could help companies prepare to meet the pent-up demand. The conference about the Metaverse and the reflection on staff qualification were great successes, as discussed regarding customer acquisition and retention, increased profitability and consumption behaviour. The magic was definitely back in all of WTM Latin America’s aisles”, noted Gabriela Otto , CEO of GO Consultoria, president of HSMAI Brasil and WTM Latin America’s Travel Tech Theatre curator.

For the professor and researcher, Mariana Aldrigui , the setting up of a Diversity and Inclusion committee and a space dedicated to it indicates a boldness that is characteristic of WTM Latin America, as well as an alignment with trends.

“We are discussing topics that make people feel uncomfortable and make them think. By publishing a Manifesto and providing such a privileged space for debate, we are planting a seed with the aim of making these issues seem natural”, said the curator of the event’s Diversity & Inclusion theatre.

Gustavo Pinto , WTM Latin America’s responsible tourism advisor, also celebrated the successful debut of a theatre dedicated to this topic. “We had full house every day, and often it was well in excess of the auditorium’s capacity and all panels had interaction with the public. We noticed that travel agents have come back from this pandemic crisis period with a marked interest in the issue of sustainable development”, concluded Pinto.

WTM Latin America 2023 has already a confirmed date and location, and will take place between 4 th and 6 th April, at Expo Center Norte Exhibition Centre, São Paulo.

About WTM Latin America

WTM Latin America takes place annually in the city of São Paulo – Brazil, and attracts around 20,000 tourism professionals during the three-day show. The event offers qualified content alongside networking and business opportunities. In its ninth edition (2021), WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings held amongst buyers, travel agents and exhibitors in 2022.

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Annual Luxury Travel Report Brazil & Latin America 2022_2023

In Consumer Trends .

ILTM are proud to partner with PANROTAS , one of the leading communication and media groups in the travel industry in Brazil, to bring you the second edition of the Annual Luxury Travel Report 2022/2023 – Brazil & Latin America .

Packed with data, analysis, insights and trends – it’s a comprehensive presentation of what luxury travel looks like in Brazil and Latin America today.

The Brazilian traveller is back on the road. Whilst the past three years has seen the world challenged by a succession of unprecedented circumstances, and the luxury travel industry in Brazil and Latin America has been impacted in many ways over this uncertain period. While many of these issues will continue to influence travel trends for some time, there is now cause for real optimism as we move into 2023.

Download your copy of the ILTM & PANROTAS Annual Luxury Travel Report 2022/2023 – Brazil/Latin America

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Telemedicine Statistics – The Latest Telehealth Statistics in 2024

In this guide, we cover the main regional telemedicine markets, the most important telehealth use cases, and the key current and future trends in the field.

Telemedicine statistics give us information about providing support and healthcare through electronic communication channels, like telephones and the internet. It’s part of the digital transformation of healthcare and has been on the rise for the last few decades.

It was COVID-19, however, that really pushed telemedicine and remote clinical services into the spotlight . Around the world, medical professionals and patients relied on telehealth and virtual care to mitigate the risks of infection and optimize the resources of healthcare systems.

After the pandemic, many facilities continued to offer remote healthcare services, and the market has been growing ever since.

Given these advancements and the considerable potential impact of telemedicine on healthcare, it’s important to pay attention to telemedicine statistics and trends. Let’s dive in.

Key Telemedicine Statistics

Telemedicine and covid-19, north america, latin america.

• The telemedicine market was valued at almost $115 billion in 2023 and is forecast to reach $286.22 billion by 2030 .
• As of 2021, telehealth appointments accounted for 10% to 49% of all appointments for 44% of American medical professionals .
• North America is the largest telemedicine market in the world, with a share of 33.5% .
• The EU’s largest telemedicine market is Spain. Spain’s telemedicine revenue was $270.2 million in 2022 and is projected to grow to $351.5 million by 2027.
• In the US, the percentage of adults using telemedicine in 2021 was 37%, with slightly more females (42%) using telemedicine than males (31.7%) .
• In the US, Gen Z are the least frequent telemedicine users (17.6%) , and baby boomers the most frequent (24.6%).
• As of 2021, 88% of Americans preferred to use telemedicine after COVID-19 .
• The most common reason people in the US used telemedicine in 2023 was follow-up appointments , which made up 47% of all telehealth appointments .

Telemedicine Market Size & Forecast

According to Grand View Research, the telemedicine market was valued at almost $115 billion in 2023 . The report forecasts it to grow at a compound annual growth rate (CAGR) of 17.96% between 2023 and 2030. Fortune Business Insights concurs with that assessment, predicting that the telemedicine market will reach $286.22 billion by 2030.

The COVID-19 pandemic significantly contributed to the growth of the telemedicine market and the popularity of digital health solutions. Social distancing measures and the overwhelming impact on medical personnel meant that many routine appointments were canceled. Here’s a quick overview of COVID-19’s impact on telemedicine.

A 2022 study by Kaiser Permanente tells us that before the start of the pandemic, telemedicine integration in the US was rudimentary, although 76% of American hospital systems did have some form of telehealth . However, in the first three months of the pandemic, telehealth insurance claims grew by 766%, and over 20% of all US medical appointments in 2020 were remote .

Moreover, before COVID-19 , 65% of American medical professionals had never used telemedicine, and 23% used it rarely.

During the pandemic’s peak, more than 97% of healthcare experts were using telemedicine . For 43%, half of their appointments were telehealth appointments. In terms of outlook, 44% of US doctors predict that between 10% and 49% of their future appointments will be through telehealth.

Telemedicine Statistics by Region

As with most emerging technologies, regions use and develop telemedicine at different rates. In this section, we look at key telemedicine statistics in different parts of the world, including popularity and uptake, number of users, and consumer attitudes.

North America is the largest telemedicine market in the world, with a share of 33.5% . That’s hardly surprising since many telehealth companies have a presence in the region. Moreover, as of 2022 , 22% of global telemedicine companies were looking to expand to Canada and 17% to the US.

In 2023, Canada’s telehealth market revenue (including digital treatment and digital wellbeing) reached $2.42 billion,  roughly ~$100 million more than the year before. That revenue is forecast to hit $3.58 billion by 2028, as the significant growth is largely due to Canada’s high telehealth literacy.

As of 2021, over 80% of physicians in the country had the expertise to provide virtual care, and 78% were satisfied by the level of patient support they could provide through this channel.

In the US, the telemedicine market was valued at $38.04 billion in 2022  and is projected to grow at a CAGR of 15.1% until 2030 . In 2023 , 44% of physicians used it at least weekly and 40% daily. For 65% of American physicians, 25% of all their appointments in 2022 were telehealth appointments.

The European telemedicine market is almost on par with North America in terms of development and growth. As of 2022 , 77% of European countries frequently used telemedicine, with COVID-19 contributing to its use. As our infographic shows, the Spanish telemedicine market had a significant boost during COVID-19.

Spain is the largest telemedicine market in the EU. Almost 72% of Spanish residents had a telemedicine appointment during the pandemic . The market revenue was $270.2 million in 2022 and is projected to grow to $351.5 million by 2027.

Given that the number of telemedicine users in the country increased from 1.18 million in 2020 to 1.32 million in 2021 and is forecast to reach 1.41 million in 2027, such exponential growth isn’t surprising. The average revenue per user (ARPU) in telemedicine is also forecast to grow from $209.5 in 2022 to $250 by 2027.

The UK isn’t far behind. For instance, over 80% of patients in the UK   had a telephone (22%) or a video consultation (59%) with their doctor during COVID-19. And in 2022 , 28% of physicians saw at least 75% of their patients via telemedicine . In comparison, this was 2% in Germany and Sweden, and 1% in France.

In 2022, the British telehealth market was valued at $1.58 billion and is forecast to reach $16.2 billion by 2030. The main reasons are the ongoing healthcare crisis in the UK and the government’s digitization efforts.

In Latin America (LATAM), Brazil has the largest telehealth market, which is not surprising, considering it’s one of the most populated countries in the world. In 2020, there were around 2.46 million users of online medical consultations.

The number grew to 3.49 million in 2023 and is forecast to reach 4.25 million by 2028. The ARPU has been growing steadily since 2021 and is predicted to reach $292.81 in 2028.

Other LATAM countries have somewhat smaller telemedicine markets. Here’s a breakdown of the region’s 2023 telemedicine market revenue and its forecast growth.

Asia-Pacific

The Asia-Pacific (APAC) telemedicine market is experiencing significant growth. Before the pandemic, the region’s telemedicine adoption rate was low: 5% in Australia, 29% in India, and non-existent in Malaysia. However, in 2024, the adoption rate is predicted to grow exponentially: 70% in Malaysia, 76% in China, and 56% in Australia .

APAC’s telemedicine market size was approximately $16.8 billion in 2020 , and it’s forecast to more than double by 2025 ( $37.1 billion ). Japan is expected to see some of the largest growth, from $5.1 billion in 2023 to $7.1 billion in 2028.

Telemedicine Statistics by Audience

Now, let’s look at two user groups in these global telemedicine markets: the patients and the medical professionals.

Who Uses Telemedicine?

According to 2021 research conducted by the Centers for Disease Control and Prevention (CDC) in the US, 37% of adults used telemedicine, with s lightly more females using it (42%) than males (31.7%) . Regarding age, patients aged 65 and over used telemedicine the most (43.3%) and Gen Z (18–25-year-olds) the least (29.4%) in 2021 .

An ASPE (a division of the US Department of Health and Human Services) study conducted a year later  shed more light on telemedicine users in 2022. It shows that 22.5% of adults and 18.1% of children in the US used telemedicine that year.

Like the CDC study, the ASPE report found that Gen Z use telemedicine the least (17.6%) and baby boomers (those aged 65+) the most (24.6%) . In terms of income split, the h ighest percentage of telemedicine users in 2022 had an annual income of less than $25,000 (26.4%).

But what about other countries?

In Spain   more women used telemedicine (63.2%) than men (47.4%) in 2022, like the US. Again, similar to the US, Gen Z had the lowest rate of telemedicine use (49.1%). However, it was the millennials (aged 26–40) who used telemedicine most frequently (58%). For baby boomers, the rate was 54.1%.

Attitudes Towards Telemedicine

As with all innovations, people have varying opinions about telemedicine. In this section, we look at the statistics related to the opinions and attitudes of medical professionals and patients towards telemedicine.

Healthcare Professionals

As the above graph shows,  Australia had the highest percentage of physicians worldwide who were satisfied with telehealth in 2022. The potential for time saved using telemedicine was also highest in Australia in 2023 – up to six hours each year.

In fact, many physicians worldwide consider telemedicine a convenient solution. Almost 70% of American healthcare professionals perceived telemedicine as ‘convenient’ in 2021, and 35% as ‘efficient.’ Moreover, the lion’s share of these physicians believe that ease of use is the key to ensuring patients’ access to telemedicine.

Convenience is also the prevalent factor among physicians in other countries. For instance, in Canada , 70% of healthcare professionals found providing video appointments very convenient , and 77% had the same opinion about telephone appointments. And 84% of physicians confirmed that telehealth made it easier for patients to access their care.

Patients’ attitudes towards telemedicine is moving in a positive direction. Before COVID-19, 66% of adults in the US had concerns about the quality of telemedicine. However, this changed after the pandemic, and as of 2021, 88% preferred to use telemedicine.

Moreover, studies tell us that during COVID-19, patients’ experiences with telehealth appointments were just as positive as or more positive than face-to-face healthcare appointments in the US.

Of these appointments, patients tended to prefer video calls to telephone appointments. One study found that women preferred telehealth appointments for certain reproductive health issues.

Patients in Mexico seem to concur. According to statistics from 2021 , almost 80% of telemedicine users said telehealth appointments were just as good as in-person appointments . About one-third of people (27%) in Great Britain were skeptical of telemedicine before trying it.

Top Telemedicine Use Case Statistics

Now, let’s take a closer look at why people use telemedicine. In this section, we’ll delve into the most common use cases for telehealth appointments.

Diagnostics & Follow-up Appointments

The most common reason people in the US used telemedicine in 2023 was follow-up appointments, which made up around 47% of all US telehealth appointments . It seems to be the convenience that people find attractive.

Indeed, in a paper published in The American Journal of Managed Care, researchers stipulate that 52.5% of follow-up patients found telemedicine appointments more efficient.

Mental Health Support

Another common purpose of telehealth appointments is mental health support, used by over one-third of American telemedicine users between 2021 and 2023. These telemental health services improve access to mental healthcare for certain groups of people, but it’s not a one-size-fits-all solution, as it requires some technological literacy.

Chronic Conditions Support

Telemedicine has been a game-changer for patients with chronic conditions. During COVID-19, telehealth was used by almost 50% of Europeans living with such conditions. In the US, physicians reported that 72% of their telehealth appointments were related to chronic care in 2021.

In addition to improving patients’ quality of life, telemedicine is a significant time-saver for people with chronic illnesses. For instance, Italians with chronic pain could save up to 9.5 hours per year with telemedicine, more than in any other country. Germans and Australians with chronic conditions could save up to 7.4 hours.

Future Telemedicine Trends

What is the future of telemedicine? Given that it’s already making a huge difference to millions of people’s lives, it’s no surprise that the only way for telehealth is up.

But what are the trends shaping its development?

Integration With AI

The applications of AI in healthcare are boundless, and telemedicine is no exception. AI-powered apps can analyze huge amounts of patient data to help identify patterns and offer invaluable insights.

Chatbots and virtual assistants can enhance patient engagement by providing real-time responses to queries, helping schedule appointments, and setting reminders to take medication. Also, the diagnostics applications of AI can help save time and optimize physicians’ workload.

Augmented Reality & Virtual Reality

Telemedicine doesn’t just support patients, it can transform the day-to-day work of medical professionals. AR and VR can help professionals, especially those being trained, to engage in realistic medical simulations , such as surgeries and procedures.

These simulations can provide a valuable learning experience, boosting physicians’ competence.

Remote Patient Monitoring

Remote patient monitoring (RPM) is a big deal in telemedicine, especially for patients with chronic illnesses. For example, integrating RPM with wearable technologies allows healthcare providers to monitor patients remotely and access up-to-date data, enabling them to provide the best patient care. It also allows real-time responses to help prevent complications.

Closing Thoughts

Like any other medtech innovation, telehealth’s primary goal is to help people. During COVID-19, we were shown how well telemedicine can work on an unprecedented scale, leading to accelerated digital transformation in medical technologies . As of 2023, that market was worth more than $100 billion, and it continues to grow.

In this guide, we reviewed the key telemedicine markets, how they are growing, how patients and medical professionals perceive telemedicine, and the most common use cases.

We feel optimistic about the future of telemedicine, telehealth, and other medtech advancements. However, we also know that there’s no one-size-fits-all solution, and we look forward to seeing how innovators will bridge the gap that restricts access to telemedicine and other healthcare to various population groups.

• The State of Telehealth Before and After the COVID-19 Pandemic (National Library of Medicine)
• Patient Experience with In-Person and Telehealth Visits Before and During the COVID-19 Pandemic at a Large Integrated Health System in the United States (National Library of Medicine)
• Telemedicine for healthcare: Capabilities, features, barriers, and applications (National Library of Medicine)
• Patient satisfaction with telehealth versus in-person visits during COVID-19 at a large, public healthcare system (National Library of Medicine)
• Evaluation of the Effectiveness of Telehealth Chronic Disease Management System: Systematic Review and Meta-analysis (National Library of Medicine)
• “I totally didn’t need to be there in person”: New York women’s preferences for telehealth consultations for sexual and reproductive healthcare in primary care (National Library of Medicine)
• The Telehealth Era Is Just Beginning (Harvard Business Review)
• Extent to which respondents agree with the following statements regarding telehealth services in Great Britain as of 2021 (Statista)
• Digital health in Canada – Statistics & Facts (Statista)
• Number of telehealth visits in the U.S. from 2013 to 2022 (Statista)
• Share of telemedicine users in Spain in 2021 and 2022 (Statista)
• Projected global telemedicine market between 2019 and 2030 (Statista)
• Share of people who received a telemedicine consultation from their doctor in Europe between April 2020 and March 2021, by country (Statista)
• Share of telemedicine users in Spain in 2022, by gender (Statista)
• Share of telemedicine users in Spain in 2022, by age (Statista)
• Share of telemedicine users in Spain in 2022, by service used (Statista)
• Number of users of online doctor consultations in Brazil 2018-2028 (Statista)
• Revenue per user of the online doctor consultations market in Chile from 2019 to 2028 (Statista)
• Revenue of the online doctor consultations market in Chile from 2019 to 2028 (Statista)
• Revenue per user of the online doctor consultations market in Mexico from 2019 to 2028 (Statista)
• Revenue of online doctor consultations in Mexico from 2019 to 2028 (Statista)
• Revenue in the digital health market in Argentina from 2018 to 2028 (Argentina)
• Average revenue per user of the online doctors’ consultations market in Spain from 2017 to 2027 (Statista)
• Revenue of the online doctors’ consultations market in Spain from 2017 to 2027 (Statista)
• Revenue per user of online doctor consultations in Brazil 2018-2028 (Statista)
• Revenue of the online doctor consultations industry in Brazil 2018-2028 (Statista)
• Share of people who were satisfied with the benefits of virtual care in Canada in 2020, by type of users (Statista)
• Share of physicians who agreed with the following statements regarding their use of virtual care in Canada as of 2021 (Statista)
• Share of physicians who agreed with the following statements regarding virtual care in Canada as of 2021, by type (Statista)
• Share of satisfaction with digital health tools in the United States as 2021, by type of activity (Statista)
• Perception of remote healthcare services in South Korea in 2021 (Statista)
• Distribution of patient visits conducted via telehealth by primary physicians in a typical work week in selected countries in 2022 (Statista)
• Distribution of impact of virtual healthcare on patient satisfaction in the United States of 2023 (Statista)
• Share of patients who have received the following healthcare services virtually in the United States in 2023 (Statista)
• Distribution of frequency of telemedicine utilization by physicians in the United States as of 2023 (Statista)
• Potential time saved for chronic patients per year through using telemedicine in selected countries worldwide as of 2023 (Statista)
• Potential time saved per year for medical appointments through using telemedicine in selected countries worldwide as of 2023 (Statista)
• Share of global telemedicine companies who indicated they wanted to expand in the following regions in the next few years as of 2022 (Statista)
• Annual revenue of the digital health market in Canada from 2019 to 2028, by segment (Statista)
• Share of countries that reported utilizing the following uses of telehealth and policies in Europe as of 2022 (Statista)
• Since COVID-19 and related restrictions began, have you ever consulted with your physician using one of these methods? (Statista)
• Telehealth adoption rate in the Asia-Pacific region in 2019 and 2021, with a forecast for 2024, by selected country (Statista)
• Revenue of the digital health market in Japan from 2019 to 2028 (Statista)
• Market size of the digital health industry in Asia in 2020 with a forecast for 2025, by product segment (Statista)
• Share of changes in peoples attitudes towards telehealth before and during the pandemic U.S. in 2020/21 (Statista)
• Distribution of telehealth use among physicians before, during, and after the COVID-19 pandemic in the United States as of 2021 (Statista)

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Kate Sukhanova Senior Statistics Contributor

Kate is an accomplished tech writer and SaaS (Software as a Service) founder, renowned for her expertise in the technology industry. She holds a Bachelor of Laws from the esteemed University of Exeter, where she honed his critical thinking and analytical skills.

Beyond her entrepreneurial endeavors, Kate is a true statistics geek. She revels in the world of data and derives insights that drive decision-making and business strategies. This penchant for numbers enhances her ability to craft data-driven articles, guiding readers through complex topics with clarity and reliability.

Kate's passion for knowledge and curiosity about emerging technologies drive her to learn and stay ahead of the curve continuously. She is deeply committed to sharing valuable information about innovations that have a tangible, positive impact on businesses and society.

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