visit italy advert

Why Many Italians Are Upset About a Strange, New Tourism Ad

A controversial marketing campaign by Italy’s tourism ministry is grabbing attention for what seems like all the wrong reasons.

The €9 million ($9.94 million) marketing campaign Open to Meraviglia (“Open to Wonder”) was unveiled by tourism minister Daniela Santanchè and Italy’s national tourism board ENIT last week. It is fronted by a digital rendition of the Roman goddess Venus as depicted in Sandro Botticelli’s 15th century renaissance masterpiece Birth of Venus , wearing a mini-skirt, holding a smart-phone, and eating pizza.

The digital rendition of Venus also comes with an Emily in Paris -style Instagram account with 34,000 followers and counting. The page features photos of Venus posing in front of various Italian landmarks, such as the Colosseum and Pantheon.

A campaign ad—which aims to boost international tourism in Italy—features idyllic stock footage that isn’t even in Italy. One scene shows people drinking Slovenian wine on a patio in the village of Gorjansko, in neighboring Slovenia’s Komen municipality.

The campaign makes its international debut at the Arabian Travel Market (ATM) tourism show in Dubai from May 1 to 4. Here’s everything to know about the campaign.

How are Italians reacting

The campaign has been ridiculed by Italians on social media who say it cements tired stereotypes of the country. Art historian Tomaso Montanari called it “grotesque” and said it was an “obscene” waste of money, while the culture ministry’s undersecretary Vittorio Sgarbi told La Repubblica , “I don’t want to contradict my colleagues too much. But ‘Open to Wonder?’ What is that? What language is that?”

Art historian Livia Garomersini was also quoted in a statement reported by ArtNet, saying, “where is the art, where is the promotion in this hackneyed jumble of clichés?” She said the campaign “trivializes our heritage in the most vulgar way.”

The Uffizi Gallery in Florence, which houses Botticelli’s Birth of Venus painting, has not commented on the campaign. But Florence’s mayor Dario Nardella said that this is emblematic of a wider cultural problem. “We’re fighting against commercial exploitation that ridicules our artistic jewels, like the aprons showing the statue of David’s private parts or grotesque reproductions of works of art in stupid poses,” he said.

What has Italy’s tourism ministry said about the reaction?

Tourism minister Santanchè has said that the project sells “our nation in an unseen way that has never been done before.” She also told a local radio station that she had seen and enjoyed the memes that the campaign is generating online.

“I consciously chose Botticelli’s Venus, an icon known throughout the world and a symbol of our Italian spirit,” she said.

Santanchè also speculated about why people have criticized the use of pizza in the computer generated images. “I don’t understand the criticism, pizza is famous all over the world, it is part of the Mediterranean diet and of our cuisine, which is appreciated, imitated, and copied all over the world,” she said. “Perhaps it is criticized by the slightly snobby and radical chic people who eat caviar and salmon.”

Why tourism in Italy can be controversial

The campaign has brought to light the sometimes complicated and fraught issue of tourism, with many citing the reality that Italian tourist spots like Venice are often overcrowded and subject to misuse.

In June, two American tourists caused $25,000 worth of damage to the Spanish Steps in Rome by throwing scooters down them. Other incidents recorded in 2022—of which there are many—saw an American smash two sculptures in the Vatican Museum when he was told he would not see the pope.

To combat overcrowding, Venice has announced a booking system for visitors (which charges for entry) that took effect in January. Meanwhile, in influencer hotspot Portofino, tourists can be charged for hovering in beauty spots for too long while taking photos.

All of this has left many to wonder what good a digital Venus and her Instagram can do for the nation.

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Aosta Valley

The Aosta Valley is a paradise for visitors seeking outdoor experiences in nature while exploring history and traditions The smallest region in Italy, dotted with the highest peaks in the Alps, it is the ideal destination for anyone who enjoys winter sports and high-altitude walks. Its green valleys and fairy-tale castles make the Aosta Valley an enchanting place to experience all year round.

Piedmont is sure to enchant you with its mountains, hills, typical flavours and uniquely elegant cities An extraordinary heritage of art and history, culture and nature, characterises Piedmont, a region with a thousand faces, one more interesting than the other: cities of rare elegance, mountains that lend themselves to splendid skiing or walking, fascinating villages, hills that are among the best known in the world for their extraordinary wine production.

Lombardy: a dynamic land immersed in the present and reaching toward the future, but with an extraordinary heritage of art and nature Lombardy is a region in the north of Italy known for its industry and finance, of course, but also for its art and extraordinary landscapes, starting with the picturesque lakes and its mountains, Valcamonica and Valtellina in primis. Capital and symbolic city, Milan represents the industrious heart that goes hand in hand with other cities with a vibrant spirit.

Trentino is sure to amaze you with its immense natural heritage, the spectacular splendour of the Dolomites and fascinating sites steeped in history Discover Trentino’s culture of slow travel, taking the time to savour every corner among nature and cultural trails and educational farms. You will find hundreds of hotels offering wellness centres for truly relaxing holidays for the whole family in some of Italy's most beautiful villages, set in unique landscapes.

South Tyrol

Alto Adige is a dream place to discover all year round amidst green valleys and snow-capped peaks Combine the relaxation of spa treatments with the pleasure of fun in the snow for a real wellness boost amidst Alpine lakes, beautiful villages and state-of-the-art ski facilities suitable for all ages. All this and more in the majestic scenery of the Dolomites, a UNESCO World Heritage site in Alto Adige.

Veneto, a region of wonder, with cities of art of undisputed beauty, as well as the most pristine nature The beauty of Lake Garda, the charm of the Dolomites, the sea of Jesolo, the hills covered with vineyards and the relaxing thermal baths, on top of an immense artistic and historical heritage, elegant cities such as Venice and Verona, quaint villages and breathtaking landscapes. Veneto is all this and much more.

Friuli-Venezia Giulia

Friuli-Venezia Giulia Friuli Venezia Giulia: a treasure chest nestled between sea and mountains A border region sandwiched between the Friulian Dolomites and the Upper Adriatic, blessed with an immense cultural heritage resulting from the influence of different cultures and peoples, cosmopolitan and modern, Friuli Venezia Giulia will also seduce you with its temptations of relaxation, sport and fun.

Tucked-away villages, secret little beaches and superb nature: how enchanting Liguria is! Liguria is a wonderful strip of land enclosed between the sea and the mountains, with pastel-coloured houses and breathtaking views. With lush unspoilt nature, many small towns to discover and an incomparable culinary tradition, it enraptures the eye and the heart.

Emilia Romagna, a region of unrivalled charm, with immense artistic beauty and unparalleled hospitality Emilia Romagna with its Riviera Romagnola offers beach tourism that attracts families and young people to its shores every summer. Rich in sites of historical and cultural interest, this region boasts a world-renowned wine and food tradition. Skilful hospitality does the rest, making Emilia Romagna an ideal holiday destination in every season. Video credits: Oliver Astrologo

Tuscany will win you over with its unique landscapes, cities of art, thousand-year-old history and fantastic food Tuscany’s magical atmosphere evolves day by day as you stroll around the cities of art, cycle in the parks, enjoy the sea or savour its typical products, in a region with a one-of-a-kind natural, cultural and historical heritage that has fascinated visitors for centuries.

From Assisi to Perugia, via Gubbio, Lake Trasimeno and Marmore Falls: Umbria is a truly enchanting tourist destination Peaks covered in lush forests and large valleys outlined by rivers, lakes and waterfalls; sorrounded by villages and castles, crossed by paths steeped in history, art and culture, in a natural environment that helps to restore the body and soul: Umbria, the Green Heart of Italy, is all this and much more.

Le Marche, a plunge into the history, art and architecture of a region with the scent of the sea and redolent of traditions and hospitality A great variety of landscapes and an infinite range of colours that make the area's natural beauty incomparable, plus an artistic heritage that fears no comparison: this is how the Marches, with an area of no more than 10,000 square kilometres, will captivate you forever.

Sardinia: a journey to the island of the emerald sea, nuraghi, unspoilt nature and millenary traditions Crystal-clear waters, beaches of soft, white sand, granite rocks framed by wild, fragrant Mediterranean scrub: welcome to Sardinia, an island of a thousand contrasts that will also seduce you with its unique archaeological heritage and its people's innate sense of hospitality.

Lazio is not only Rome: landscapes and monuments of Lazio Rome, the capital of Italy and a unique open-air museum in the world, is enough to make Lazio one of the most beautiful and interesting regions. Even in terms of landscape, it boasts an area of great impact and remarkable variety, with its long coastline, beautiful hills and Apennine mountains. A destination to fall in love with.

Abruzzo, a journey through history between sea, mountains, flavours and unspoilt nature in parks and protected areas A region in central Italy, Abruzzo has two souls and one heart. Predominantly mountainous and hilly, it overlooks a beautiful stretch of the Adriatic Sea. Here, you will find the highest peaks of the Apennines, such as the Gran Sasso and the Majella massif, as well as the only Apennine glacier, but also some of the most popular beaches.

Campania offers landscapes, history, culture and a gastronomic tradition that the whole world envies A consistently mild climate, lush nature framing breathtaking landscapes, unspoilt villages and fairy-tale coastlines: this is Campania, a region that sums up centuries of cultures, between West and East, in a single Mediterranean jewel known for its unparalleled hospitality. A destination for the soul, the eyes and the palate.

Molise, a tiny region with grandiose landscapes: come and discover its history and culinary tradition Molise is a region steeped in history, characterised by numerous tasty food and wine delicacies, but also by rich nature reserves and villages that seem crystallised in history. A destination yet to be discovered, amid marvellous seashores and breathtaking high cliffs

Apulia: the sunny region between two seas and warm hospitality in places rich in history Located in the heart of the Mediterranean, it is a magical combination of artefacts, history, art and unspoilt nature, amidst beautiful coastlines and picture-postcard landscapes. This is Puglia, a region of golden beaches and crystal-clear waters, intense flavours and fascinating destinations: Castel del Monte, the trulli, the islands passing through towns kissed by a unique and unforgettable light.

Basilicata, a region of ancient origins, suspended between two seas and with mountains of great beauty Basilicata is a region where the passage of man has left its mark since prehistoric times. With the ancient name of “Lucania”, it is enriched by an incredible artistic heritage. Not to mention its never-boring panorama, which ranges from the Lucanian Dolomites to the Pollino Park, passing through two seas.

Calabria is the region of crystal-clear sea, the Riace Bronzes, Reggio Calabria and Capo Vaticano, a captivating mix of history and beauty Calabria, also known as the tip of the Italian boot, is a region in Southern Italy characterised by the incredible diversity of its landscapes, with the proximity of mountains to a splendid sea that attracts tourists from all over the world.

A dive into Sicily, where a sea of art, culture and nature will seduce you and become eternal love A predominantly hilly and mountainous area, but one that wins the hearts of tourists from all over the world with its wonderful sea and rich cities with a charm all their own. Sicily is a picture-postcard island characterised by the indelible marks of the people who have lived there and made it unique, amidst artistic and cultural testimonies of enormous value.

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Best places to visit in italy.

Tourists and travel experts have long agreed that Italy is a special place, so much so that the country has become a de facto bucket list destination for just about everyone. Famous for its incredible food, rich historical sites, highly regarded art, charming small towns and picturesque cities, countrysides and coastlines, Italy and its offerings are unmatched. U.S. News rounded up the best places to visit in Italy considering a number of factors, from affordability and seasonality to sights and crowds, to help you decide exactly where to go. Have a favorite destination in Italy? Cast your vote below to influence next year's ranking.

Cinque Terre

Amalfi coast, tuscany, italy, the dolomites.

A standard stop on many European vacation itineraries , Rome is not to be missed. Italy's capital city is a globally renowned cultural and historical powerhouse, boasting everything from ancient ruins and tranquil parks to Michelin-starred restaurants. Here, you'll find the most important relic from the Roman Empire (the Colosseum), some of Michelangelo's greatest works (in the Sistine Chapel), an 18th century Baroque-style fountain (the Trevi Fountain) and, of course, the center of Catholicism (Vatican City). Other can't-miss tourist attractions in the Eternal City include the Pantheon, the Roman Forum and St. Peter's Basilica, the world's largest church.

Situated in the scenic Tuscan valley, Florence woos travelers with old-world avenues leading to lovely piazzas big and small. While you're soaking up the splendor, make sure to stop by the Piazza del Duomo, where the breathtaking Santa Maria del Fiore Cathedral is located, and the romantic Ponte Vecchio, a 14th century bridge overlooking the Arno River. Once central to the Renaissance movement, Florence also offers art aficionados the opportunity to see famous pieces by Michelangelo and other iconic artists of that period. As a bonus, Florence is not too far from the Chianti wine region, which makes for a good day trip.

There are few destinations in the world that are quite like Venice. Its uniqueness can largely be attributed to the canals that run through this northern Italian city like roads, carrying water taxis and buses in addition to its fleet of famous gondolas. As such, there is a palpable bustle here that may surprise some first-timers. For a relaxing Venice vacation, seek out the smaller streets and canals away from the busy Grand Canal and St. Mark's Square. Just be sure to stroll across Rialto Bridge and tour the grand St. Mark's Basilica at least once.

Cinque Terre, located on Italy's northern Ligurian coast, is made up of five idyllic towns – Manarola, Monterosso, Vernazza, Corniglia and Riomaggiore. Manarola, the region's oldest town, boasts scenic vineyards, olive groves and a centuries-old bell tower. Meanwhile, Vernazza, often considered one of Italy's most beautiful villages, is well-known for its picture-perfect houses and grand medieval castle. The region offers an abundance of exciting activities, from boat tours and hiking to cooking classes and wine tastings. While here, don't forget to save time for exploring the cliffside trail that leads from  Monterosso to Vernazza.

The journey to the cliffside Amalfi Coast involves heart-stopping, hairpin turns on narrow roads, but travelers agree this is part of the fun. The region covers more than 30 miles of coastline and is home to 13 colorful seaside towns, each with its own story. Positano and Amalfi are the most popular, housing numerous hotels and sights. While here, hike, relax on the beach and eat to your heart's content (there are multiple Michelin-starred restaurants along the Amalfi Coast). For something more off-the-beaten-path, set your sights on Atrani. This humble fishing village boasts medieval whitewashed architecture, winding alleys and authentic Italian charm.

As the location of several ancient Greek legends, Sicily has an almost mythical quality. Once you visit for yourself, you'll see why so many writers were inspired by this island, which happens to be the largest in the Mediterranean. Be enchanted by Sicily's crystal-clear waters and golden beaches. Marvel at Mount Etna, the highest active volcano in Europe, or try hiking up it in summer or skiing down it in winter. Also save time for taking in the many cultures that have called this island home at its various cathedrals and archaeological sites.

If you're looking for jaw-dropping scenery, Tuscany is really all it's cracked up to be. Italy's famous countryside offers travelers spectacular landscapes dotted with romantic villas and castles equipped with wineries and superb restaurants. Don't miss out on a visit to the walled city of San Gimignano, a UNESCO World Heritage Site famous for its medieval towers. What's more, Tuscan locales like Pisa (which offers much more than its leaning tower) and Siena are an easy drive from top destinations such as Bologna and Cinque Terre, perfect for daytrippers who don't want to stay in one place for too long.

Sardinia provides the best of both worlds. Costa Smeralda is all about luxury, with its lush beaches and coves overlooking yacht-filled waters. And away from all of the glitz and glamour of Costa Smeralda, you'll find a more laid-back side of the island, including small medieval towns where Sardinians still practice sheepherding and wear traditional clothing. What's more, Sardinia features several ancient ruins, such as UNESCO World Heritage-listed Su Nuraxi di Barumini.

For centuries, this small island off the coast of southern Italy has attracted plenty of famous faces, from emperors to movie stars, due to its gorgeous scenery. Some of Capri's most amazing sights are best seen by boat, including the Faraglioni rock formations and the Blue Grotto, where sunlight turns the water into an unbelievably vivid shade of blue. On land, the Gardens of Augustus and Villa Jovis, an imperial palace, also provide spectacular views. Meanwhile, in the town center, visitors will find high-end shops and restaurants where they can relax after a long day of sightseeing.

If you really want to treat yourself on your next vacation, Lake Como is where you want to be. Here, opulent villas and hotels line the shores and serene beaches beckon to sun seekers. You'll see sleek sailboats and speedboats coasting in the middle of the lake, which is the perfect place to admire the region's surrounding hills. Meanwhile, for a lesson in luxury, tour one of the region's grand villas; top picks among travelers include Villa Melzi d'Eril, Villa Carlotta and Villa Balbianello. Later, check out the Como Cathedral, a magnificent structure boasting Gothic, Renaissance, Romanesque and Baroque elements.

Italy's second-largest city is best known for its high fashion, playing host to Milan Fashion Week each year and home to iconic fashion houses including Giorgio Armani, Prada and Versace. Visitors can peruse such high-end brands at the dazzling Galleria Vittorio Emanuele II shopping arcade. But Milan's architecture (including the Gothic Milan Cathedral and grand Teatro alla Scala opera house) and sites like Castello Sforzesco (which holds nearly 10 museums and several other exhibitions) are worth a visit on their own. What's more, the city is incredibly walkable, so feel free to explore on foot – with or without designer stilettos.  

This mountain range in northern Italy, a declared UNESCO World Heritage Site, was made for adventurous travelers who want to spend time convening in nature (350,000 acres of nature, to be exact). Explore on foot by traversing one of the region's many hiking trails, or visit in winter to hit the slopes. Other top sights include the Three Peaks, one of the Dolomites' most recognizable features, and Alpe Di Siusi, the highest alpine meadow in Europe. To make the most of your experience, stay in charming locales like Ortisei, Bolzano or Cortina d'Ampezzo.

Located about 30 miles from Verona, Lake Garda tends to be more approachable and wallet-friendly (if a bit more touristy) than Lake Como. Activities in this recreational hot spot include swimming and windsurfing, as well as hiking and taking a funicular to Mount Baldo. Lake Garda also attracts families with Gardaland Resort, which includes themed hotels as well as an amusement park, water park and aquarium. If you're looking to get away from the crowds, go beyond the main tourist sites to the quieter northern side of the lake, where you'll find the highest mountains and tucked-away towns.

Occupying the toe of Italy's boot, Calabria is a postcard-worthy vacation destination that offers something for everyone, from verdant national parks and sun-soaked shorelines to delicious local cuisine and enchanting medieval villages. The small town of Tropea welcomes travelers with glittering beaches bordered by dramatic rock formations and the iconic Santa Maria dell'Isola Monastery. Meanwhile, Reggio Calabria is home to the famed Riace Bronzes, on display at the National Archaeological Museum, and the waterfront Lungomare Falcomatà walking path. For incomparable views, take a boat tour of the surrounding Aeolian Islands.

Considered the land of the sirens in Greek mythology, Sorrento continues to lure people with its charm and stunning views. Here, vacationers can explore enchanting piazzas or relax near the water before watching the sun set behind the cliffs. Plus, lemons are big in Sorrento – both in size and in popularity – and the area is known as one of the best places in the world to taste authentic limoncello, a lemon-flavored liquor. It's also the perfect base for day trips and boat tours to nearby Capri, the Amalfi Coast, Pompeii and other popular Italian locales.

This rustic region in the heel of Italy's boot is well known among locals as a go-to vacation spot, but tourists are starting to catch on. Tucked away from the hustle and bustle of the area's more crowded cities, Puglia has it all – some of the country's best beaches for swimming, an array of restaurants serving fresh Italian fare, plus castles, caves and forests for exploring. The region is also famous for its unique whitewashed trulli houses with conical roofs.

Located in the northwest corner of Italy, Turin is the perfect city break brimming with grand architecture, museums and delightful cuisine. Must-visit attractions include Mole Antonelliana (a former synagogue turned into a cinema museum), the 16th-century Royal Palace of Turin and the Museo Egizio (Egyptian Museum). Once you've toured the top sights, settle into local life by enjoying the city's riverside parks, street markets, football games and historic cafes. At the latter, you'll find unique coffee blends and decadent chocolate, as well as elaborate aperitif hours. On the long list of things Turin does right, you can find these three items at the top.  

The small, crescent-shaped village of Portofino is known as a vacation hot spot for the rich and famous. The water surrounding Portofino is often filled with yachts and is great for swimming and diving. Plus, the area's beauty and tranquil atmosphere make it an excellent place to unwind. When travelers need a break from relaxing, they can check out historical sites like Castello Brown, an ancient military fortress with incredible views of the Marina di Portofino, and Abbazia di San Fruttuoso, a 10th century monastery that can only be reached by foot or ferry.

Assisi, a medieval town with religious connections, sits on a hilltop in the lush landscapes of Umbria, just more than 100 miles north of Rome. This peaceful town's biggest draws are its sights dedicated to Saint Francis of Assisi, one of Italy's patron saints, including the Basilica of San Francesco, which houses his tomb as well as colorful frescos, and the Bosco di San Francesco. Beyond its religious heritage, Assisi is worth a visit for its picturesque streets and sweeping views, while its location also makes it ideal for a truffle hunting excursion or wine tasting tour.

Best known for its Shakespeare ties, Verona appeals to fans of "Romeo and Juliet" with themed tours of the sights that allegedly inspired the play. But there is more to this city than its literary link. Verona, located less than 20 miles east of Lake Garda, is also home to several impressive attractions and historic buildings (the whole city is a UNESCO World Heritage Site, after all). Travelers won't want to miss the Arena di Verona, a first-century Roman amphitheater that is still in use, and Giardino Giusti, a beautifully sculpted Renaissance garden.

10 Day Tour of Southern Italy

Seductive Southern Italy

Adventure from the Amalfi Coast to Puglia on the ultimate Southern Italy tour.

Starts at: Naples

Ends at: Lecce

Duration: 10 days

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An ad for Italy

But does she really need it.

Three months ago, when we were at the very beginning of the Covid-19 pandemic , with Italy being the first western country hit by the deadly virus , Visit Italy created an amazing ad to show the beauty of a country that, in those weeks, was viewed as “dangerous” and “contagious” (little did the world know about what was about to happen…)

We propose it here, in the hope to see you all soon back visiting us!

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ADVERTISING

Many Sides of Italy

Agency: Publicis

Description

Publicis Dublin collaborated with Topflight to create a high impact campaign that promotes a wide range of Italian holidays. The leading Dublin creative agency kept this one simple, while still demonstrating the depth of holidays on offer. Dramatic imagery and a flexible campaign line have ensured high recall for Topflight. The travel company have been operating in Italy for years and have unique relationships throughout the country with top hotels and resorts, all waiting to be discovered.

This professional campaign titled 'Many Sides of Italy' was published in Ireland in March, 2018. It was created for the brand: Topflight, by ad agency: Publicis. This Print medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted over 6 years ago.

Advertising Agency: Publicis, Dublin, Ireland Executive Creative Director / Copywriter: Ronan Nulty Creative Director / Art Director: Carol Lambert Business Director: Jimmy Murphy Client: Sean Nolan, Anthony Collins, Michelle Anderson, John Condon

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A first-time guide to Italy

Feb 28, 2024 • 8 min read

One of the best things to do in Italy? Spend time on the water (coast, lake or canal) © Catherine Falls Commercial / Getty Images

With its iconic monuments, timeless landscapes and irresistible food,  Italy is one of Europe’s most alluring destinations. Its historic cities promise thrilling art and architecture at every turn while its varied coastlines and Alpine heights provide a stunning outdoor playground.

In fact, the country is so packed with possibilities that it can seem almost overwhelming. Where should I go? How do I get there? How much will it cost? This planning guide tackles these questions and provides clear practical advice on how to get the most out of your first Italian trip.

When should I go to Italy?

The short answer is anytime. Spring and fall are best for sightseeing , touring and seasonal food. It’s warm without being stifling and nature is in full color. But with the glorious blue-sky weather come crowds and high-season prices in the main cities.

Summer sees cities empty as holidaymakers head to the coast. Prices skyrocket in popular areas, peaking in mid-August when beaches are packed and resorts full. Meanwhile, the festival season swings into gear with high-profile events such as Il Palio di Siena, featuring a wild bareback horse race around Siena 's Piazza del Campo , and Spoleto’s Festival dei Due Mondi , with musicians, artists and actors performing to passionate throngs.

Winter is generally quiet – except in ski resorts – and it can be wet and cold. But low season rates and empty museums make it a decent option for a city break.

How much time do I need to visit Italy?

Realistically, you’ll need at least two or three days in top cities such as Rome , Florence and Venice . That won’t give you enough time to cover everything, but it will allow you to get a feel for the place and explore some of the headline attractions.

If you’re happy to move fast, you could cover Italy’s highlights on a whistle-stop 10-day tour. That would give you a couple of days each in Venice and Florence, a day in Bologna , Pisa and Naples , and three days in Rome. Alternatively, you could focus on a particular area. For example, with a week you could explore southern Tuscany and parts of neighboring Umbria , or cut a swathe through Sicily’s baroque southeast .

Is it easy to get in and around Italy?

Italy is well served by air with flights from across the world. Major airports include Rome Fiumicino (officially Leonardo da Vinci) and Milan Malpensa , the two main intercontinental gateways, Venice Marco Polo , Pisa International (for Florence and Tuscany), Naples International  and Catania (Sicily’s busiest airport). There are also excellent rail and bus links, especially to northern Italy, and ferries to Italian ports from across the Mediterranean.

Once in Italy, you've got transport options . Trains are best between major cities and along the coasts, while buses are better for the mountains and hilly inland areas. For more remote parts you’ll really need your own wheels. Most major cities have decent public transport, though you can often cover their historic centers on foot.

Top things to do in Italy

Tour rome’s greatest hits.

First port of call for many travelers is Rome, Italy’s charismatic capital. You’ll never be able to cover all of its monuments and masterpieces, but there are some you won’t want to miss. The Colosseum and Pantheon are obvious highlights, along with the Roman Forum and Palatino . Then there’s the Vatican where you’ll find St Peter’s Basilica and the Sistine Chapel (in the Vatican Museums ). And, of course, you’ll want to toss a coin into the Trevi Fountain to ensure you return to the Eternal City.

For a taste of authentic Roman cuisine, try a slice of pizza from Forno Roscioli or a pasta carbonara at Flavio al Velavevodetto in the Testaccio neighborhood.

Marvel at masterpieces in Florence

One and a half hours north of Rome by train, Florence is the second of Italy’s ‘big three’ (Venice completes the trio). Visitors have been rhapsodizing about the city for centuries and still today it thrills with its Renaissance palazzi (palaces), frescoed churches and artworks such as Michelangelo's David at the Galleria dell'Accademia , Botticelli’s Birth of Venus at the Galleria degli Uffizi , and Brunelleschi’s red dome atop the landmark Duomo . Art apart, there are markets and boutiques to explore and Negroni cocktails to be sampled, including at the historic Caffè Rivoire .

With more time, you could add a day-trip to Siena or a tour of the Chianti wine country .

Get lost in Venice’s backstreets

As soon as you set foot in Venice you know it’s special. And confusing. To get your bearings take vaporetto (water bus) No 1 along the Grand Canal to Piazza San Marco where you’ll find several landmark sights. Chief among these are the Basilica di San Marco and the Gothic Palazzo Ducale , former residence of the ruling Doge. Elsewhere, you can catch modern art at the world-class Peggy Guggenheim Collection and browse colorful produce at the centuries-old Rialto Market .

To fuel your wanderings, Venice is famous for its cicchetti (bar snacks). A top spot for these is the canal-side Bracaro ae Bricoe bar in the Cannaregio sestiere (neighborhood).

Feast on pizza, art and street life in Naples

With Mt Vesuvius brooding on the horizon, Naples is sprawling, loud, sometimes edgy and often magnificent. Its Dickensian backstreets are a joy to explore and its regal palaces showcase world-class collections of Greco-Roman antiquities and baroque art – check out the Museo Nazionale Archeologico and Cappella Sansevero for a glimpse. Then, of course, there’s the city’s revered pizza, served at historic pizzerias such as Da Michele .

Beyond the city, Pompeii is an easy day trip and the Amalfi Coast is within striking distance via the sunny resort town of Sorrento .

Cruise the Italian Lakes

Ringed by brooding Alpine summits and steep wooded slopes, the Italian Lakes have been a popular holiday spot since ancient times. At Lake Maggiore , you can explore the Isole Borromee with their ornate palaces and lavish gardens, while further east you can go celeb-spotting on Lake Como , cruising around its exquisite villas and villages.

To reach the lakes you’ll often have to pass through Milan , Italy’s northern powerhouse. A day here would be enough to take in some of its signature sights: Leonardo Da Vinci's Last Supper , the fairy-tale Duomo , the Quadrilatero d’Oro shopping district.

My favorite thing to do in Italy

Italy’s obvious beauty and blockbuster sights abound, but what I love are its simple pleasures: a leisurely lunch in a favorite trattoria, the sight of pine trees towering over Roman ruins, a glass of prosecco on a Venetian canal-side.

I also love wandering around Rome and seeing how its life plays out against a backdrop of ancient monuments and historic palazzi . There’s always something going on and even without trying I usually come across something special, an amazing baroque fountain or a teeming market in a medieval square. The city’s streets really are an experience in themselves. I mean where else can you wait for a tram just yards from where Julius Caesar was stabbed?

How much money do I need for Italy?

Italy isn’t cheap. Accommodation rates vary enormously between places and seasons but prices are universally high in popular destinations. That said, you can still find deals if you book early and avoid peak periods. Sightseeing can also add up with top sites charging top dollar. On the plus side, eating out doesn’t have to cost the earth, especially if you stick to pizza and gelato.

Some average daily costs:

• Double room in an agriturismo (farm stay) €40-80
• B&B room €60-140
• Coffee (standing at a bar) €1.10
• Midrange meal €25-35
• Glass of wine €5-8
• Museum admission €10-20
• Public transport ticket (Rome) €1.50 for 100 minutes unlimited travel (but only one metro ride)
• High-speed train ticket Rome to Florence €55

Frequently asked questions

This is italy, so do i have to dress up all the time.

In a word, no. When sightseeing go for comfort, especially when it comes to shoes – you’ll be walking a lot and cobbled streets can be murder on the feet. Note also that major religious sights often enforce dress codes, so make sure you can cover your shoulders, torso and thighs. For going out in the evening, smart casual is the way to go.

What’s the score with tipping?

Tipping is not strictly necessary in restaurants as most places add servizio (service) to the bill. If they don’t or if you want to leave something, a few euros is fine in pizzerias and trattorias; 5% to 10% in smarter restaurants.

What’s this about not drinking a cappuccino after 11am?

Italy has a whole (unwritten) rule book on the dos and don’ts of drinking. As a foreign visitor you’ll get a pass if you order the wrong drink at the wrong time, but it helps to know that Italians regard cappuccinos as breakfast drinks, call an espresso un caffè , and drink beer with pizza.

What’s the card vs cash situation?

Businesses are legally obliged to accept digital payments but it’s always best to have some cash on you. You probably won’t have any problems but it’s not unheard of for payment machines to be mysteriously broken in smaller bars, shops, museums or restaurants. Major credit cards are widely accepted (Amex less so).

This article was first published May 24, 2019 and updated Feb 28, 2024.

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Touropia Travel

Discover the World

23 Best Places to Visit in Italy

By Becky Griswold · Last updated on May 4, 2024

Located in Southern Europe, this boot-shaped country is one of the world’s most popular travel destinations for a number of reasons that include art treasures, charming towns, passionate people and top-class cuisine. It’s a place where you can see some of the most iconic sites in the world – the leaning Tower of Pisa, the Colosseum and the Trevi Fountain, to name but a few.

There’s the chance to see renowned Renaissance masterpieces and shop for high-end fashion too. Italy offers a magnificently rich array of sumptuous natural scenery and numerous opportunities to get out into nature. Cinque Terre, Sardinia, and the Dolomites all boast incredible landscapes and fantastic hiking routes.

You could spend your time in this culturally rich land learning about the lives of the Romans, discovering the destruction caused by Mount Vesuvius at Pompeii, or simply lazing alongside one of the many Italian lakes and languishing in the opulence of the Amalfi coast. Italy offers so much to see and do that it would take a lifetime to explore. Plan your trip to this wonderful Mediterranean travel destination with our list of the best places to visit in Italy.

Map of Italy

23. Portofino

One of the most picturesque towns along the Italian Riviera , Portofino lies just a 45 minute drive southeast of Genoa. For centuries, it has been a popular day-trip destination due to all the pretty pastel-colored houses clustered about its small, scenic harbor.

Backed by gorgeous green hills, the tiny fishing village has a very relaxed feel with many of the world’s elite often heading here on holiday. As well as admiring all the impressive yachts bobbing about the bay, you can enjoy its fine views and fantastic seafood restaurants. Loads of high-end boutiques also line its small, cobbled square.

While most come to take in its ambience and aesthetic, there are some interesting sights to see. Aside from the historical Church of San Giorgio, there is the sixteenth-century Castello Brown and all its old antiquities and art exhibitions to explore. From its lovely, lush gardens, there are yet more fabulous panoramas over the stunning town and sparkling Ligurian Sea .

22. Bologna

Famed for not just its phenomenal food and prestigious university but its countless covered porticos too, Bologna is the lively, historic capital of the Emilia-Romagna region . Although it is often overlooked in favor of Florence, Rome and Venice, all its amazing medieval towers and atmospheric piazze make it well worth a visit.

Due to its strategic location in the northeast of Italy, the city slowly developed into a center of culture, trade and learning. As such, elegant palazzi and churches popped up everywhere with its important university having been founded in 1088. The oldest in the Western world, its sizeable student population creates a vibrant, youthful feel around town.

While many of its old buildings are, unfortunately, coated in graffiti, its large historic center is well-preserved for the most part. Due to the distinctive ruddy hue of its porticos, houses and churches, the city is often called ‘ La Rossa ’. Besides strolling about Piazza Maggiore and staring up at its two iconic leaning towers, you just have to try some of Bologna’s delicious cuisine before continuing with your trip around the country.

21. The Dolomites

With their soaring, jagged peaks and ginormous, sweeping valleys, the Dolomites are surely one of the most spectacular natural sites in Europe. Offering up all kinds of exciting outdoor activities, the majestic mountain range covers a massive part of northeastern Italy.

Formed over the course of many millennia, the ‘ Pale Mountains ’ are so named due to their dramatic dolomite rock formations. Beneath their striking silhouettes are idyllic alpine lakes and meadows with historic towns also dotted about. These include the charming Castelrotto and chic Cortina d’Ampezzo – the ‘Queen of the Dolomites’. In summer, many come to hike, bike or rock climb with the snowy winter months instead enticing skiers and snowboarders.

Among its most spellbinding sights are the famous outlines of the Tre Cime di Lavaredo and the six rocky spires of the Vajolet Towers . Cable cars can also transport you up to the 3,343 meter summit of Marmolada – the region’s tallest peak. From high up above the clouds, you can bask in breathtaking views over all the Dolomites’ awe-inspiring scenery.

While Genoa has a reputation for being a bit gritty and grimy, its huge historic center is also home to plenty of grand palaces and gorgeous churches. Getting lost amidst all its caruggi – narrow, claustrophobic alleyways – is lots of fun as architectural gems appear around every corner. The city also has a world-class aquarium and maritime museum to check out too.

Long an important seaport, the city was one of the Mediterranean’s most powerful maritime republics from the eleventh century up until its fall in 1797. Due to its considerable wealth, elaborate palaces and art-filled churches were erected all around its piazze. Must-see sights include its Palazzo Reale and Cathedral of San Lorenzo, both of which boast lavish interiors.

Other than admiring the immense riches on show, you can amble along Corso Italia, taking in its delightful views and architecture. At its Old Port, historic-old ships and museums teach you more about its seafaring past. Not to be missed is the enormous Aquarium Genoa which displays everything from seals and sea cows to dolphins, penguins and jellyfish.

Best known as the setting for Shakespeare’s play “ Romeo and Juliet ,” Verona is a picturesque city filled with Roman ruins, Renaissance palaces and medieval buildings. Located between Milan and Venice in Northern Italy, the city receives a bit less attention from travelers than its more celebrated neighbors but not for lack of attractions . Verona offers visitors the chance to enjoy all of the charms of an ancient Italian city without constantly battling crowds.

Although the first stop for many visitors is “Juliet’s House” with its recently added balcony , it’s important to remember that Romeo and Juliet were characters from fiction, not reality. Nevertheless, the house and its courtyard attract lovers from all over the world who come to reenact the balcony scene in person.

Of the city’s historical sites, the grand Roman amphitheater is the most famous. The third largest Roman arena in the world, the 1st-century amphitheater is remarkably well preserved. Plays are still performed in the 25,000-seat arena. Among the best representations of the Renaissance period is the Duomo, with its recently restored frescoes and marble interiors.

At dusk, Verona’s star attraction is the Via Mazzini, a broad thoroughfare where locals take their evening stroll, or “ la passeggiata .” The parade ends in the Piazza delle Erbe where visitors can relax at a sidewalk café to enjoy an aperitivo or shop for mementos of their trip to city of star-crossed lovers.

Home to some of the most famous cave dwellings in the world, the fascinating city of Matera is perched atop a rocky outcrop right in the south of Italy. Each year, thousands of tourists come to explore all the enchanting old sassi that are carved into the mountainside.

Believed to be among the very first human settlements in the country, its captivating caves have been used since around 7,000 BC. Remarkably well-preserved, its innumerable houses and churches are hewn out of large, limestone cliffs bordering its old town. Connecting them all together are steep staircases and narrow, winding streets.

Wandering about its extensive system of caves is an unforgettable experience with fantastic viewpoints and photo stops popping up all the time. While some dwellings still house cafes, businesses and even families, most are now abandoned. One of Southern Italy’s top tourist attractions, Matera and its many sassi really are unique to explore.

17. Sardinia

Renowned for its marvelous mountains and long, lovely coastline, the scenic, unspoiled island of Sardinia lies just south of Corsica . Aside from sunbathing and swimming at the beautiful beaches, it has some interesting historic cities and archaeological sites to see.

The second-largest island in the Mediterranean after Sicily, it is delightfully under visited in comparison with mainland Italy’s other regions. Due to its remote location and Sardinians’ strong sense of identity, it also looks and feels quite unlike the rest of the country. You can explore its unique history and culture in its capital Cagliari or at the ancient Su Nuraxi ruins.

Most people come though to enjoy its rugged hinterlands and romantic coastline with hiking, camping and watersports all being particularly popular pastimes. Countless little coves and hidden beaches stud its shores which lie alongside twinkling turquoise waters. In addition to trying tasty local dishes, colourful celebrations help shine a light on Sardinia’s rich heritage.

16. Alberobello

Appearing as if out of a fairytale are all of Alberobello’s adorable little trulli. These traditional dry-stone buildings with their cute conical roofs are the small town’s main sight with people visiting from all around to see them. Set right down south in Puglia , it can easily be reached from Bari, Brindisi or Taranto.

Actually meaning ‘ beautiful tree ’ in Italian, it has around 1,500 of the unusual-looking houses. While the eye-catching buildings originated in the fifteenth century, most ‘only’ date to the 1800s. Ingeniously enough, they are impressively assembled without any mortar being used. This was so the ruling counts could always have them dismantled if they wanted.

Ambling around the tiny town is a very pleasant way to spend a few hours with some of the small stone structures also containing cozy cafes, restaurants and souvenir shops. You can also take some great photos by their bright white-washed walls and grey, conical roofs.

Most known for being the birthplace of St. Francis, Assisi has an attractive old town to stroll about alongside the ginormous basilica of the patron saint. Perched atop a hulking great hill in Umbria , not far from Perugia , the small medieval city makes for a wonderful day trip from either Florence or Rome.

Very easily explored on foot, its historic heart is centered around the picturesque Piazza del Comune . After taking in its fantastic fountain and clock tower, you can see all the Cathedral of San Rufino’s ornate friezes and fine facade. Plenty of other charming churches are dotted about with there also being an excellent Roman archaeological museum to visit.

The highlight though, is, of course, the Basilica of San Francesco d’Assisi itself which sprawls across a massive part of the hilltop. Completed in 1253, it contains the tomb of the revered saint with exquisite frescoes and artworks decorating the important pilgrimage site.

14. Lake Garda

Long a popular holiday destination, Lake Garda lies in the north of Italy surrounded by little colourful towns and incredible craggy mountains. A must-visit for many, its relaxing shores, superb restaurants and romantic villas offer a tantalizing taste of la dolce vita .

The largest lake in the country, its reflective waters are overlooked by the Alps to the north while its southern reaches are bordered by the flat plains of the Po Valley. As well as pretty olive groves, orchards and gardens, you’ll also find cute towns like Sirmione and Desenzano del Garda lining it.

Other than seeing their ancient hot springs, castles and Roman ruins, they have tons of top restaurants to try. You can also go kayaking, windsurfing and sailing or take boat trips about the lake to its islands. As Limone sul Garda , Malcesine and Torbole also have lovely lakefront promenades and views, you really can’t go wrong wherever you go.

Located in the center of Puglia’s Salentine Peninsula, right down in the heel of Italy, is the stunning city of Lecce . Most known for its beautiful Baroque buildings and historic churches, it is often called the ‘Florence of the South’.

Mostly made out of the light-colored Lecce stone, its atmospheric-old streets were founded over 2,000 years ago. While dozens of ornately decorated churches like Lecce Cathedral and the Basilica di Santa Croce are dotted about, the amazing Roman amphitheater at its heart has to be the city’s standout sight. All of these highlight how Lecce thrived as an important trading town and political center.

Besides strolling about taking in all its outstanding architecture, you can check out the fine artworks in its churches. Alberobello also makes for a nice day trip as do the idyllic beaches hugging its nearby coastline. With lots of tasty dishes to try and cool archaeological sites to explore, it is no wonder the lively yet laidback Lecce is one the best cities to visit in Italy.

Nearly destroyed from heavy bombing during WWII, Milan has since reconstructed and now shines as one of the wealthiest cities in Europe. Widely regarded as a mega fashion center teeming in designer shops, Milan also attracts many to its surviving world famous treasures like Leonardo da Vinci’s painting, The Last Supper , the La Scala Opera House, the Castello Sforzesco and one of the world’s largest Gothic cathedral .

See also: Where to Stay in Milan

Located in Italy’s northwestern region of Lombardy near the Alps and the scenic Lake District, Milan is a fast-paced city excelling in business, shopping and football. More of a glamorous city with modern architecture and attractions , Milan appears less Italian compared to the country’s predominantly historic cities.

One of the busiest metropolitan cities in the country, Naples is the capital of the Campania region in Southern Italy . As it is nearby famous sites like the Bay of Naples and Pompeii, Naples presents an ideal base to stay while exploring the area.

Naples itself features one of the world’s largest historic city centers with one of the highest concentrations of historical monuments, Baroque churches and Roman ruins, offering an endless feast for lovers of history and art.

Extending beyond the city center, tourists will find scenic landscapes, picturesque villas, stylish hotels and castles in addition to ancient Roman baths and volcanic craters. Top attractions in Naples include the grand Piazza del Plebiscito, the royal palace of the Capodimonte Museum and the National Archaeological Museum , which showcases a marvelous collection of artistic works and artifacts excavated from the ruins of Pompeii .

Many favorite Italian foods originated in Naples and its surrounding area such as pizza , spaghetti and parmigiana. These dishes are taken seriously in Naples and usually feature fresh, locally grown ingredients. Other Naples food specialties include fresh seafood, mozzarella cheese and pastries such as baba, zeppole and sfogliatella.

Located along the Arno River in the northwestern region of Tuscany , the city of Pisa still bears the striking remnants of its former golden days as a commercial empire during the Middle Ages. While the Leaning Tower is a must see, visiting this city only to take a photograph of it’s most popular landmark is like looking at one tree and missing the whole forest. Pisa is so much more than just the Leaning Tower.

Surrounding the famous landmark is one of Italy’s most beautiful squares, the Campo dei Miracoli, or Field of Miracles . This remarkable plaza contains magnificent examples of Italian Renaissance that include the Duomo Cathedral, Baptistry and Camposanto Monument, all of which contain marble features, sculptures, frescoes and historic relics. Sprinkled throughout the plaza are various shops selling souvenirs and bakeries offering tasty biscotti.

Beyond the Field of Miracles, the beauty of the Arno River is what often leaves a lasting impression on many tourists. Because Pisa is divided by the river, there are several charming bridges connecting one side to the other such as the Ponte di Mezzo. The riverbanks on each side present a picturesque setting of residential houses, impressive buildings and greenery.

With 60,000 students, the University of Pisa provides the city with an atmosphere of youth and animation. The streets and waterways of Pisa often play host to lively cultural events such as the Luminara Festival, the Regatta of the Ancient Maritime Republics boat race, and the Game of Bridge, a friendly, medieval contest between the city’s two sections.

9. Lake Como

Nestled in the heart of Italy’s Lombardy region, Lake Como is a very popular destination for those seeking a blend of natural beauty, Italian charm, and a touch of luxury. Picture yourself cruising on the shimmering waters, surrounded by rolling hills and mountains that seem to dive right into the lake. The scenery is straight out of a postcard, with colorful villas and sleepy villages dotting the shoreline.

When you’re not gazing at the stunning views, you can explore the quaint streets of lakeside towns like Bellagio , known as the “Pearl of the Lake,” or Varenna , with its romantic promenade. Indulge in some Italian gelato, grab a slice of authentic pizza, or sit down for a leisurely meal at a lakeside restaurant to sample local specialties with a glass of wine.

For the adventurous, there’s plenty to do: hiking trails offer panoramic vistas, and the lake itself is perfect for water sports. And if history’s your thing, you’ll find historic villas and gardens that tell the tales of Como’s glamorous past.

The largest island in the Mediterranean, Sicily lies just across from the southern tip of Italy, on the narrow Strait of Messina. Due to its location, it has long acted as a crossroads, so is very distinct from the rest of the country in terms of its history, culture, and cuisine.

This is best exemplified by Palermo , Sicily’s capital and largest city, which was remarkably founded more than 2,700 years ago. Since then, it has been ruled by everyone from the Phoenicians and Romans to the Arabs and Normans, with each civilization leaving behind artistic and architectural treasures and culinary influences.

In addition, a wealth of important archaeological sites lie scattered around the island; these now make for some of Sicily’s most popular tourist attractions . The impressive ruins of the Ancient Theater of Taormina and the age-old edifices in the Valley of the Temples date to the Ancient Greeks; others, such as the mountaintop castles of Erice , were built in medieval times.

Renowned for its rugged beauty, Sicily’s rugged cliffs and secluded beaches are lined by sparkling waters, while fertile farmland and mountains dot its interior. Towering over everything is Mount Etna , one of the world’s most active volcanoes and the highest peak in Italy south of the Alps.

Established upon three hills in the heart of Tuscany , Siena offers tourists a step back into the Middle Ages with its well-preserved historic center and medieval horse racing tradition, famously known as Il Palio . Formerly a wealthy city, the historic center of Siena is one of the most popular places to go in Italy as it still retains many of its stunning works of art and architecture from that time period.

Siena’s Piazza del Campo is regarded as one of the finest Medieval squares in Europe. This fan-shaped plaza is noted for its architectural treasures such as the Fountain of Joy, the Palazzio Pubblico and the Mangia Tower.

Another of Siena’s architectural gems is its Duomo, a stunning black and white cathedral of Italian Romanesque design with exquisite features like marble floors, stained glass, sculptures, paintings and carvings. The piazza is also a good place to relax, watch people and enjoy the local delights of wine, coffee, pizza, focaccia and gelato.

Hosted twice every summer in the Piazza del Campo, the Palio horse race draws huge annual crowds. This 700-year old tradition involves representatives from 17 different districts racing bareback on the cobblestone plaza. Siena is also home to one of Italy’s oldest public universities, the University of Siena, widely recognized for its Schools of Medicine and Law.

6. Cinque Terre

Five quaint fishing villages awash with colors of blue, yellow and pink all hug cliff sides that slope down to the sea. These villages and the surrounding green hills make up the Cinque Terre National Park, one of Italy’s popular tourist destinations. Located in Italy’s northwestern coastal region of Liguria , the villages of Cinque Terre feature some of the country’s most beautiful landscapes that include wine terraces dating back to hundreds of years.

Meaning “Five Lands,” Cinque Terre comprises the five villages of Riomaggiore, Manarola, Vernazza, Monterosso and Corniglia. Riomaggiore boasts a medieval castle and the bustling main street of Via Colombo while Manarola is filled with colorful boats, swimming holes and caves.

Surrounded by olive groves, Vernazza offers a lively nightlife scene. The beautiful beach of Monterossa is lined with resorts while sloping vineyards adorn Corniglia . Rich in agriculture and fishing, the Cinque Terre villages are teeming in cafes and trattorias, which serve locally grown wine, olives, cheeses, pasta, seafood and homemade breads.

Among its many gems, Cinque Terre boasts a centuries-old complex of hiking paths that offer some of Italy’s most stunning coastal views. The Blue Trail, also known as Trail No. 2, is a paved trail connecting all five of the villages and is suitable for all ages.

There are very few cars in Cinque Terre as the villages are all small and easy to get around in by foot. However, all the villages are linked by a rail system that runs regularly from Genoa and La Spezia. Serving all five villages.

5. Amalfi Coast

Situated in Italy’s southwestern region of Campania , the Amalfi Coast is known for its extraordinary beauty that makes it one of Italy’s top tourist destinations . Stretching 30 miles along the southern side of the Sorrento Peninsula, the Amalfi Coast is prized for its picturesque coastline that features shimmering bays, craggy cliffs, lemon tree gardens, multicolored villas and ritzy resorts.

One of the most romantic and posh towns along the Amalfi Coast, Positano ‘s many calling cards include beautiful pebbled beaches, pastel houses, scenic mountains, waterfalls and a 13th century Black Madonna.

One of the larger towns, Amalfi , features lovely plazas lined with restaurants and souvenir shops. Perched on a hill overlooking Amalfi, the town of Ravello is favored for its beautiful villas of gardens and art works as well as its lively art and music festival. Often called the Painted Town because of its many mural-painted houses, Furore also features an enchanting bay.

One of Italy’s most visited tourist destinations, Pompeii is a famous Roman city which was buried under several feet of volcanic ash for nearly 1,700 years after the cataclysmic eruption of Mt. Vesuvius . Excavation of Pompeii began in 1748, and the site is yet to be totally unearthed. The site is located near the modern city of Naples .

A tour of Pompeii offers a fascinating insight into the everyday life of the ancient Roman world. Visitors can walk along the ancient streets to see the remains of shops, bars, bakeries, brothels, baths and residential homes as well as buildings that served as commercial and religious centers.

Some of the most significant structures include the Amphitheatre , the Forum, the Temple of Apollo, the Basilica and the Granary Market, which contains a large number of artifacts and plaster casts of people and dogs that died during the catastrophe. Within the architecture of Pompeii’s ancient buildings, there is a large number of art works and frescoes depicting erotica, mythological characters and hunting scenes.

Near the entrance of the Pompeii site, visitors will find several souvenir shops as well as food vendors selling snacks and beverages. While there are only a few dining options within the site itself, there are several cafes and restaurants located around the nearby train station.

One of Italy’s top travel destinations, Venice is a unique city in that is built upon a lagoon surrounded by the Adriatic Sea. Located in northeastern Italy, Venice is an archipelago of 118 islands all connected by hundreds of beautiful bridges and scenic canals. Of the canals, the Grand Canal is most famous and divides the city into two sections. Picturesque waterways and historic architecture make Venice one of the most romantic cities in the world.

Venice is often crowded and expensive but well worth visiting to see its magnificent landmarks like Saint Mark’s Square and Basilica, Doge’s Palace and Rialto Bridge . One of the most popular things to do in Venice is to take a gondola ride along the Grand Canal. However, it is just as equally enjoyable to ride a vaporetti along the quiet back canals.

Every year, Venice hosts one of Italy’s liveliest Carnival festivals where the streets are filled with people dressed in colorful costumes and masks, and the Grand Canal is packed with fleets of decorated boats and gondolas. A popular souvenir to purchase in Venice is one of the beautifully crafted carnival masks.

See also: Where to Stay in Venice

There are no cars in Venice, so people either walk or ride the water taxis along the canal system. Travelers should note that Venice frequently experiences high water in the spring and fall.

2. Florence

The capital of Tuscany , Florence is often described as a colossal outdoor museum because of its mass of art and architectural treasures. Internationally renowned as the birthplace of Italian Renaissance, Florence is also credited with propagating many artists, inventors, writers, scientists and explorers as well as inventing opera and the florin currency, which lifted Europe from the Dark Ages.

Additionally, Florence is known as the home of the wealthy and powerful Medici dynasty that produced several kings and popes, impacting the entire world in a number of ways culturally, economically and politically.

Florence’s hoard of art masterpieces are found all over the city, contained within the large numbers of museums, stunning churches, like the domed Santa Maria del Fiore , and internationally esteemed art galleries like the Ufizzi and Pitti Palace.

The Piazza della Signoria , the main square, is home to beautiful buildings and world famous sculptures like Cellini’s Perseus with the Head of Medusa, Ammannati’s Fountain of Neptune and Michelangelo’s Statue of David.

Walking is the best way to see the major sites in the city center. Some of the best places to walk include the Ponte Vecchio , a beautiful bridge spanning the Arno River and featuring a number of jewelry shops. Florence’s markets are another good place to spend some time before heading back to your accommodation . The San Lorenzo markets are among the most popular where tourists can find an array of locally grown foods and handcrafted goods.

Formerly the capital of the Roman Empire, Rome today is the government seat and capital city of Italy. Located in the country’s central region of Lazio, Rome is a vast and complex city that is both historic and modern at the same time.

Best known for housing ancient Roman structures and the Vatican City , Rome has endured for more than 2,500 years as an important center for culture, power and religion.

Rome is divided into several districts with its center, the Colosseo district, containing the most ancient attractions like the Colosseum , the Forum of Augustus, Capitoline Hill and the Roman Forum. On the outskirts of the center is Old Rome, featuring the Pantheon, stunning cathedrals, plazas and Renaissance architecture. The Vatican is well known for St. Peter’s Basilica , the Apostolic Palace and Sistine Chapel.

There is so much to see and do in Rome , that it could take months to see it all. However, one way for tourists to experience the best of the city is by taking a hop-on, hop-off bus tour. This bus tour stops at major places of interest and top museums , and tourists are free to get off and on as they wish.

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Reader interactions.

May 12, 2017 at 9:28 am

I have only been to Rome and absolutely love it! we are going to be in Croatia for 3 weeks and I would like to go to Venice or Naples for a couple days, but can’t decide, which one would you go to?

July 13, 2016 at 1:02 am

The best place to visit in Italy is Naples. Its the real Italy and its built right on the water, so the water views are spectacular and since the tourists have not found it the prices are still reasonable. From Naples, it also seems like there are more day trips than the other tourist destinations. From Naples, you can hit Pompeii and the Amalfi Coast very easily, the island of Capri is straight out from Naples, which is a great day trip, but I prefer the Islands of Ischia and Procida. You can hike to the top of Mount Vesuvius, check out Herculaneum, which I like just as much as Pompeii and it is better with kids than Pompeii. Also, if you like shopping, I find that Naples has the best shopping I have found. Much better than Milan. The shops are more reasonably priced than any other city and there are lots of leather or fabric factories right in Naples that you can buy from shops on Via Toledo and other shopping districts and I almost forgot to mention Christmas alley and Spaccanapoli. Probably one of my favorite neighborhoods in Naples. If you are in Rome and you miss the Naples area, you probably made a big mistake. It is too close and there is too much to miss out on this beautiful area.

September 16, 2015 at 12:58 am

every place in Italy I’ve been to is very unique. I love the character of each city. however, having to choose from, yet the best is RomanTIC Venice.

August 24, 2015 at 6:28 pm

I recently visited Italy. I would say that it is one of the most beautiful places in the world. I visited it as part of an overall Europe trip and wanted to stay longer. We visited Rome first. Next we visited Cinque Terra staying in Manarola but completing many of the available walks to the other towns. Absolute bliss. Anyways I believe that cinque Terra should definitely be on your list if you are planning to visit and should definitely be further up this list. I loved Rome and believe that it deserves to be equal with Cinque Terra as they were both divine for their own reasons.

May 7, 2015 at 9:10 am

I absolutely adore Italy. Been to a few both on cruise and by plane ( and Eurostar too ). How I LOVE Sicily ( becos of Godfather ) ; Venice ; Bologna ; Lake Como ; Sardinia ; Milan ; Rome ; Verona ; Naples ; Florence ; Pisa, Livorno….beautiful food, wine, people, scenery. I used to love the UK esp London but now it has to be Italy and everything about it. France comes a close third although it is getting rather tired and shabby.

December 10, 2014 at 5:32 am

Nice Article, if you can not go for longer, the best places have been mentioned. If I could add something, as I am Italian from Venice I could suggest to visit the close places around like Treviso, Castelfranco and the beautiful Bassano del Grappa, the gorgeous Asolo.

Happy travel, Chris

August 14, 2014 at 8:40 pm

Just spent 3 weeks in Italy. travelling through Rome, Florence, Bologna, Amalfi, Sorrento, Pompeii, Venice, MIlan, and went to Pisa on a day trip. MY ORDER of these: 1. Amalfi – Amafli and the Amafli coast is absolutely unbelievable. The most beautiful place I travelled to on this trip. The beach, food and atmosphere is to die for. 2. Venice – what can I say, everyone knows Venice. I found it was a massive tourist trap and over crowded but, the city is beautiful and would go back. 3. Florence. Close to everything, a day trip to Bologna or Pisa is so close, and with attractions like academia (david) and uffizi museums plus much more it is a must do. 4. Rome – Colosseum is amazing, a true wonder and vatican is a must see. So as the city will keep you busy with history and attractions. Didn’t like the atmosphere. BUT is a must 5. Pompeii. Stayed in the actual town of Pompeii as I heard naples was dirty, and all you want to do there is see the ruins. But trust me they were awesome. A must do and could have found itself higher on the list = 6. sorrento and milan – would go to see Capri (Sorrento) and last supper (milan) 8. Bologna – Nice but it was nothing exciting. would just go from Florence if you had half a day to spare

Hope this helps Travellers

August 6, 2014 at 7:09 am

I have been to Rome, and the Amalfi Coast…..both deserve to be there. I think Salerno in the Campania region deserved to be there too.

July 27, 2014 at 1:29 am

You have totally forgotten places in the southern Italy such as Bari, Otranto, Gallipoli, Lecce…. And I think that Dolomites are beautiful too ;).

June 29, 2014 at 12:54 pm

I spent only 5 days in Sicilia. NOT ENOUGH. It’s such a lovely place to visit. Food and people are equally our favorite in Italia. What such an unique experience to climb and walk onto the dark land of Etna at 10000 feet and admire the mediteraneen sea almost smaller than you. I don’t know about Gene and Milan but I will return back to the south for sure. Pompei should replace Pisae. No kidding.

April 22, 2014 at 4:21 pm

you guys sure hit South Italy too, it’s beautiful at well at North Italy.

Grazie Ci Vidiamo Presto!

April 18, 2014 at 2:13 am

Hi guys. I’m Italian, and I’m from Milan. Many people, most of all are Italians, think that Milan is a poor cultural city. That isn’t the truth: Milan has got many treasures that nobody knows.

March 17, 2014 at 4:43 am

I’m Italian and I don’t agree with this list. First of all, Naples is one of the poorest, dirties cities in Italy, second of all, in Milan there are just few things worth visiting (duomo, scala, galleria, castello and Leonardo’s “last supper”) but, of course it’s the city of shopping. Then, Genoa is really dirty too (less than Naples) Finally, In Pisa besides the field of miracles there’s nothing else! I don’t mean that there are the worst cities but they shouldn’t be in the top 10 best Italian cities! I would rather suggest you to visit: Turin, Ferrara, Urbino and Siracusa. But I mean, there are so many beautiful places that it’s hard to tell you which one is the best!!

March 10, 2014 at 5:44 am

This place seems awesome & I can’t wait to go out there in the summer!

September 19, 2013 at 2:45 am

Nothing to say against Genoa but honestly maybe another city from south will be better on that ranking. I mean Palermo. Unfortunaly is knows as the city of the mafia, but it’s so charming and extremely beautiful or Val Di Noto in Sicily there are the most beautiful baroccan churches in Italy and the look-out of the Etna. Sicily have 6 world heritage sites is the second region in Italy after Tuscany that have 7. And deserve to stay in the ranking. No way! From a not Sicilian Guy. I’m from Apulia

August 16, 2013 at 8:53 am

Beautiful Italy!! Fantastic world-known attractions, but also its less frequented areas can also offer an authentic experience, idyllic landscapes and lots of culture, history, enogastronomy. For example, the Maremma in southern Tuscany.. or the Salento in Apulia.. or the Tuscia in Latium

July 23, 2013 at 11:25 am

Verona is a beautiful city. I went there this summer and it was amazing! Lake Garda is also a beautiful place with lots of small villages and towns nearby for shopping!

May 21, 2013 at 12:22 pm

I totally agree that Rome is the best, although I much love Norther Italy, Rome is the best place ever!

May 6, 2013 at 6:18 am

For me, Venice is one of the most beautiful cities in the world. It is truly magnificent how the place is surrounded by waterways that made the city more unique than other cities.

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The Best Places to Visit in Italy

By Nicole Kliest

Making an argument for traveling to Italy is like convincing a pasta lover to eat a bowl of bucatini—it isn’t necessary. But choosing where to visit is another matter. After all, the country’s diversity is one of its strongest selling points. From high-altitude regions sharing borders with the likes of France and Switzerland in the north, to sun-drenched sea villages dotted along the wild coastlines of the south, one could spend an entire lifetime exploring Italy and still have only just gotten started.

A country informed by its impassioned people, arresting landscapes, ancient history, and about a million other things. Italy is an intensely rich tapestry of culture. Ernest Hemingway put it best when he wrote: “We only half live over here. The Italians live all the way.” Indeed, la dolce vita imbues just about everything in Italy, with tourists flocking to all corners of the country to bask in the afterglow of their immersive slow living.

So, why not adopt the Italian mindset and embrace a leisurely approach to traveling here this year? Pick a destination, savor it, and savor it some more. Continue below for your guide to some of the best places to visit in Italy this year, with a mix of both iconic and lesser-known locales (including beautiful hotels to book as your home base).

Road Tripping Through Puglia

Sun-soaked afternoons in pursuit of hidden swimming holes and spritz-fueled aperitivi are standard fare in Puglia . Six distinct provinces puzzle together Italy’s “heel of the boot,” which warrants renting a car and languidly exploring the region at your own pace. Keen to check out those iconic whitewashed cities? Ostuni is famous for that (though lesser-known Martina Franca and Locorotondo are both just as striking). In search of fresh cheese and wine? Burrata originates from Puglia, as does the flavorful indigenous grape variety, Primitivo. The region’s architecture spans from 17th- and 18th-century examples of Baroque architecture to traditional styles such as the masseria (fortified farmhouses, often converted into hotels) as well as those charming trulli in the Itria Valley. And for days by the sea, head further south to beaches like Torre Sant’Andrea and Baia Dei Turchi for turquoise-hued dips (the former is reached via a short hike through the woods).

Stay Here : Masseria Calderisi is a boutique hotel situated on a 17th-century farm that sprawls across 24 acres of ancient olive groves and citrus trees. While here, try to spot the two adopted rescue donkeys , Rosie and Momo.

Culinary Conquests in Modena

By Emma Specter

By Clare Finney

By Funmi Fetto

While Bologna is arguably Emilia-Romagna’s most well-known city, the region is also home to another destination that’s of particular interest to foodies. “I spent a good deal of time over the winter in the small city of Modena, which has such an exciting and thriving food scene,” Bellini Travel Founder and CEO Emily FitzRoy says. Her top picks for a memorable meal? A couple of standouts come to mind. “Dinner at Franceschetta 58 cooked by young chef Francesco Vincenzi, or a modest bowl of tortellini in brodo at Aldina, a tiny osteria on the first floor of a building overlooking the buzzing Mercato Albinelli, which also has to be my favorite food market in all of Italy.”

Stay Here : Less than an hour away from Modena’s city center is Casa Conoscenti in Bologna. Set in a former 14th-century mansion and replete with historic finishes like original frescoes, this boutique property is understated yet striking.

Outdoor Adventure in the Dolomites

Whether during the wildflower-bloomed days of summer or in the powdery ski season, the Dolomites in northeastern Italy are an underrated Alpine paradise. “This mountainous area is a natural wonder, with amazing food and a mix of culture and history,” Alison Duray of luxury tour operator Abercrombie & Kent says. Outdoor experiences are the cornerstone of a visit to any of the villages, with common activities including via ferrata , hiking, and skiing in dramatic landscapes. “German is spoken in some towns right alongside Italian, and the food scene incorporates the same cultural mix, with hearty dumpling pasta and fresh mountain food products,” Duray says. Wine lovers should also take note of Trentodoc sparkling wines, which are made in the picturesque vineyards of Trentino-Alto Adige.

Stay Here : Forestis is a luxury eco-friendly wellness resort enveloped by nature, offering staggering views of the sawtoothed mountain peaks and forested valleys.

Wine Tasting in Montalcino

A quaint hilltop town in Tuscany’s countryside, Montalcino appears frozen in time with its rolling pastures, cobblestone streets, and medieval architecture. The region is famed for its prestigious wine—Brunello di Montalcino—which is made from the Sangiovese grape and draws in oenophiles from around the world to experience its complex, elegant flavors. “Experience this picturesque town with tastings at a family-run wine estate,” Duray suggests. Montalcino is arguably best experienced by bicycle, with views of hilly vineyards and meandering farm animals serving as your peripheral scenery while en route to a visit to Fortezza di Montalcino. This fortress was constructed in 1361 by the Sienese and its many nearby side streets are worth taking the time to get lost in. (Tip: While in town, swing by Bottega d’arte on Via Boldrini for a hand-painted ceramic to take home.)

Stay Here : Castello Banfi Il Borgo is a boutique property that’s owned and operated by one of the region’s most iconic wineries, Banfi. The sprawling property dates back several centuries and is surrounded by ancient olive groves and hilly vineyards.

Pastoral Leisure in Umbria

Escape the droves of tourists in Florence with a trip a couple of hours south to Umbria. This underrated region in central Italy is peppered with countless small villages oozing with charm, which makes both a road trip or train journey appealing modes of transit. (You can train here directly from Milan, Florence, and Rome.) Similar to other picturesque Italian countrysides, your days can be spent popping into old churches, roaming around puzzle-like cobblestone streets, and sampling local fare such as crostini with black truffles, porchetta, or fichi girotti (dried figs filled with flavors like toasted almonds or cocoa).

Stay Here : Borgo dei Conti Resort opens this summer under the direction of the hoteliers behind The Place in Florence and Londra Palace in Venice. This 13th-century property will now serve as a 50-room boutique hotel with an outdoor swimming pool overlooking the undulating Umbrian hillside.

Coastal Charm in Abruzzo

Just two hours east of Rome lies Abruzzo— a rustic region with rich culinary traditions and natural splendor. With the staggering Apennine Mountains serving as a gateway on one end and the gleaming Trabocchi Coast on the other, it’s no wonder Abruzzo is considered an underrated gem by locals and in-the-know travelers alike. While in the countryside, discover the local cuisine at Reale , an innovative restaurant at the helm of three-starred chef Niko Romito that honors terroir and tradition. Interested in sampling the region’s famous wines? Head for a tasting at Masciarelli’s striking estate situated in a 17th-century fortified palace. Then, you’ll need to make your way to the Adriatic to see a trabucco; a large wooden fishing machine. Some of these also function as restaurants, like Trabocco San Giacomo, which makes for an immersive, magical meal suspended above the sea.

Stay Here : Sextantio Santo Stefano di Sessanio is located in a restored fortified medieval village. An albergo diffuso (or ‘scattered hotel’), its rooms are spread across the village surrounded by local artisans in an effort to recreate what life was like here hundreds of years ago.

Pristine Swims in Sardinia

“Sardinia is another world, with a whole other language even, on the second largest island of the Mediterranean,” Duray says of the idyllic ‘ blue zone ’ (regions of the world where life expectancy is claimed to be longer than average). The island is beloved for its mountain villages as much as it is for the rocky coastline, with archeological sites and natural wonders at every turn. “The interior has an ancient history, visible through the nuraghi (stone constructions) going back millennia,” Duray says, adding that the famed beaches in the north are becoming more accessible “while not detracting from its gorgeous Emerald Coast .”

Stay Here : Gallicantu Stazzo Retreat is a lovely farmhouse retreat in the countryside with five rooms and two suites that overlook an almond grove. Take a dip in the pool beneath the shade of leafy trees and enjoy a wine tasting in the cavern with meats and cheeses from nearby farms.

Running Through Ruins in Rome

To say Rome is having a moment may feel trite—the nearly 3,000-year-old city doesn’t need much publicity these days. But a boom of notable hotel openings in the last couple of years has sharpened travelers’ attention toward the Eternal City, with Six Senses Rome, The Rome Edition, and Bulgari Hotel Roma as leading examples. While here, go off-the-beaten path with activities like an architecture stroll through the eccentric Quartiere Coppedè, a bespoke food tour with a local, or lacing up your sneakers for a colosseum tour with ArcheoRunning on a path not typically open to the public (bookable through Sofitel Rome Villa Borghese ).

Stay Here : Bulgari Hotel Roma is a visual feast, with note-perfect interiors by the Milanese studio Antonio Citterio Patricia Viel. Particularly special is the spa’s 20-meter indoor pool punctuated by eight arabesque marble columns.

Thermal Springs in Pantelleria

Sandwiched between two continents and off the coast of both Sicily and Tunisia, Pantelleria is one of Italy’s most enigmatic islands, requiring several flights to reach its craggy shores. Rent a small car or Vespa to zip around the narrow roads, discovering vineyards with volcanic soil, prehistoric villages, and underwater caves along the way. Pantelleria is also home to several hot springs where you can slather volcanic mud across your skin for a detoxifying holiday under the sun.

Stay Here : Luca Guadagnino’s 2015, A Bigger Splash was filmed on the island and visitors can rent the stunning villa it was filmed at, enjoying the 12 hectares of surrounding trees and vineyards and views overlooking the azure sea. (If you’re traveling with a smaller group, the individual, smaller dammusi are also available for rent.)

Art Hunting in Venice

With a ban on cruise ships entering its historic center, a proposal to limit day-trippers, and a goal of becoming a global sustainability leader, Venice is working toward a brighter future. If you’re planning a visit, support these efforts by not engaging with the ‘eat-and-go’ tourist flow and, instead, settling in for several days to more deeply appreciate the culture. “The art biennale in Venice looks to be the biggest one ever,” FitzRoy says, who points to the Zeng Fanzhi exhibition as a noteworthy highlight. “It includes a structure by Tadao Aando at the magnificent Misericordia which was one of the eight Scuole Grandi in the city and is one of my favorite buildings in Venice.”

Stay Here : The Venice Venice Hotel is within a restored palazzo in the historic city center and takes design cues from contemporary Venetian style with art peppered throughout the property (which required a five-year restoration).

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Italy Travel Guide

Last Updated: June 3, 2024

Italy is one of Europe’s most iconic and popular destinations. Home to incredible food, fabulous wine, tons of ancient ruins, undying romance, and picturesque landscapes, it should come as no surprise that this is one of the most sought-after travel destinations in the world.

I’ve been visiting since 2006 and I never tire of it.

The vineyards in Tuscany, history in Florence , ancient streets of Rome , gorgeous views and hills Cinque Terre , romantic canals in Venice — I love it all.

Italy is best experienced slowly so pace yourself. Soak in the atmosphere and way of life as you explore. Italians move slowly and enjoy la dolce vita and so should you! Relax, take in the scenery, enjoy a cappuccino or a glass of wine. The slower you go, the better you’ll be able to appreciate the charms and nuance of this iconic southern European gem.

This travel guide to Italy can help you plan your trip, save money, and make the most of your time here.

Table of Contents

• Things to See and Do
• Typical Costs
• Suggested Budget
• Money-Saving Tips
• Where to Stay
• How to Get Around
• How to Stay Safe
• Best Places to Book Your Trip
• Related Blogs on Italy

Click Here for City Guides

Top 5 things to see and do in italy.

1. Explore Venice

While crowded, Venice is an astounding place to visit. I love the city’s iconic architecture and picturesque canals. Don’t miss the Piazza San Marco, Doge’s Palace, Rialto Bridge, the Basilica San Marco, and the city’s countless museums. Moreover, be sure to head to the old Jewish Ghetto for hip bars and cheap drinks (the English word ghetto comes from this area of Venice). Venice is also home to several world-class festivals. In late winter, the epic Carnival takes place here and, in August, the prestigious Venice Film Festival takes over the nearby island of Lido. If you have time, be sure to explore the neighboring islands on a day tour. They are charming in their own right.

2. Wander Rome

Rome has so much to see and do that you’ll need to make several trips to even scratch the surface. Besides obvious highlights like the Colosseum, Forum, Palatine Hill, and Trevi Fountain, make sure you explore the Trastevere neighborhood. It’s my favorite area in Rome and feels almost like a village inside a big city. Trastevere offers delicious food, funky bars, and ancient winding streets. I love the family pizzerias and cafes here for people-watching and the gelato. Vatican City, the smallest independent city-state in the world, is nestled within the heart of Rome and is home to the Pope, St. Peter’s Basilica, the Sistine Chapel, and many fantastic museums. You can fill an endless amount of time here so don’t try to rush your visit!

3. Tour Pompeii

Located a 20-40-minute train ride from Naples , Pompeii is an ancient city that was destroyed by a volcano, preserving it in a blanket of ash still frozen in time. Walk around the Roman city as it stood the day that Mount Vesuvius exploded in 79 CE, moving in and out of homes, villas, baths, and businesses where pots and vases still lay. What really struck me was entering the houses and seeing that the fountains and most of the beautiful frescoes are still intact. Admission is 22 EUR while a guided tour with a professional archeologist is 55 EUR. It’s a huge site and will take a full day to visit in depth.

4. Hike the Cinque Terre

The Cinque Terre consists of five colorful coastal villages on the west coast of Italy, backed by steep vineyards and mountains. These small towns are by no means undiscovered by tourists but still absolutely beautiful and teeming with great shops and cafes. Each village has its own unique charm and personality so be sure to visit all of them. I absolutely love the fun hikes in the stunning hills high above the sea between the villages that range in difficulty. The Cinque Terre express train makes it super easy to pop around to the different villages if you don’t want to hike between the towns. Trail #7 is my favorite.

5. Relax on the Amalfi Coast

Other things to see and do in italy, 1. party at the venice carnival.

Carnival is ten days of masquerade madness every February leading up to Mardi Gras. The tradition goes back centuries, starting in the 12th century and reaching the height of popularity in the 18th century. Today, it’s one of the biggest festivals in Italy, with millions of people attending every year. Though it’s too crowded for my taste, the iconic and diverse masks are a central part of the festivities and every year there is a contest for the most beautiful mask. If you want to splash out, you can even attend a traditional masquerade ball! Just be sure to book your accommodation early as the city fills up months in advance.

2. Explore Milan

Milan is the fashion capital of Italy. Spend some time taking in the glamor but don’t spend more than a day or two here unless you’re looking to splash out. While you’re here, don’t miss the beautiful Milan Cathedral, which boasts 3,500 statues, 135 spires, and five bronze doors. Sforzesco Castle, a 15th-century castle that houses Michelangelo’s last sculpture, is also worth a visit. There’s also Leonardo da Vinci’s The Last Supper , located inside Santa Maria delle Grazie church (which is itself a UNESCO World Heritage Site) as well as Leonardo’s Horse, one of the largest equine statues in the world. To get away from the crowds, spend some time relaxing in Parco Sempione, Milan’s most famous city park. It’s a vast oasis of green space and perfect for a picnic when the weather is nice.

3. See the Leaning Tower in Pisa

The entire city of Pisa is focused on taking photos of this famed tower. Started in 1173 and finished in 1399, it’s the bell tower of Pisa’s cathedral, located next door. Although it was meant to be perfectly vertical, the tower started leaning during construction due to the weight of the building on an unstable foundation. Most people come for the tower, but I find the entire complex to be stunning! The white marble buildings of the Baptistry and the Duomo are equally impressive but don’t get the same attention as the tower. They’re worth a visit. Admission to the top is 20 EUR or 27 EUR for a ticket that includes all the monuments in the complex. DiscoveryPisa runs a guided tour of all three sites for 40 EUR if you want a more in-depth experience.

4. Visit Siena

Everyone who visits Siena walks away loving it. Located in Tuscany, it’s one of the best-preserved medieval cities in Italy and boasts a labyrinth of lanes gathered around the arena of Piazza del Campo. Spend a few days admiring this charming city and exploring one of Italy’s most popular and famous regions. The main draw to the city is the stunning Siena Cathedral, which was constructed with white and black marble and is one of the most beautiful cathedrals in the country (the interior is massive and ornately decorated and lined by huge columns). Be sure to also visit the Torre del Mangia, a narrow 14th-century tower that offers stunning views of the area, as well as the 14th-century Fonte Gaia fountain, which is decorated by centuries-old marble panels.

5. Wander Naples

Naples , made famous as the birthplace of pizza, is a gritty city home to a wealth of historical treasures. There’s the medieval Naples Cathedral, the 18th-century Villa Comunale Park, and nearby Naples , Pompeii , one of the most amazing and important sites to visit in the country. The Archaeological Museum of Naples is also worth a visit, and if you enjoy hiking you can climb up the iconic Mount Vesuvius. Naples is the gateway to the south so you’re very likely to come here if you’re crisscrossing the country. Its location near Pompeii, Capri, and Sorrento makes it the perfect starting point for exploring the region. Best of all, it’s a foodie city like no other; I ate my weight in pizza during my visit!

6. Explore Florence

There’s no real need to explain why one should visit Florence — the city speaks for itself. Everything people say about it is true: great food, amazing museums, ancient buildings, small streets, awesome gelato. The city has it all. Be sure to visit The Uffizi, which holds the world’s most important collection of Renaissance art (including the The Birth of Venus and La Primavera by Botticelli, Bacchus by Caravaggio, and Doni Tondo by Michelangelo). The famous David statue is also in Florence, housed in the Galleria dell’Accademia. It’s one of the most impressive sculptures in the world and at 5.17 meters (17 feet) tall, it’s a lot bigger and more detailed than you think it would be! While here, make sure you take a few wine tours throughout the region to get a feel for the verdant countryside. Don’t miss the view from the highest point in the Piazzale Michelangelo. It was my favorite and well worth the hike to get there.

7. Drive around “the Heel”

Few travelers ever visit the southern heel of the Italian “boot.” But, if you have time, it’s worth the trip. This is where most of the fruits and vegetables in Italy come from so a trip down here will give you the best glimpse into rustic Italian life far from the maddening crowds of Rome and Italy’s other tourist hotspots. Don’t miss the picturesque Polignano a Mare, with its rugged cliffs and white-washed houses. Gallipoli, with its labyrinth of narrow lanes and historic port, is also worth visiting. There are tons of amazing beaches in this part of the country too, including Marina di Pescoluse (Salento), Cala Porto (Polignano a Mare), and Torre Guaceto (Brindisi).

8. Eat your way around Sicily

There’s Italian culture and then there’s Sicily. Sicily has its own unique cooking style, traditions, and customs. It’s unlike the rest of Italy. Be sure to spend some time in Taormina and Palermo (the capital of Sicily). The UNESCO Valley of the Temples is also in Sicily, a national park home to incredible Greek ruins that are over 2,000 years old. Don’t miss the stunning Mount Etna , an active volcano that you can ski on it in the winter or take a tour of the top in the summer.

9. Stroll through Sorrento

Sorrento is a small city in southwestern Italy surrounded by a dreamy landscape of rolling hills, deep valleys, and the Lattari Mountains. There’s not a lot to do in the town itself but Sorrento makes an ideal starting point for numerous excursions to nearby cities and islands around the famous Amalfi Coast, like Capri and Ischia. I especially love driving along the winding coastal roads overlooking the sea. Don’t miss a visit to the nearby Blue Grotto .

10. Attend Settimana Santa (Holy Week)

This is the last week of Lent, known as Holy Week. During this time, there are several processions throughout Italy, drawing crowds of thousands. Throughout the week, there are various gatherings in Puglia, Abruzzo, and Sicily but the major event occurs on Easter Sunday and is led by the Pope himself. It’s an amazing time to visit, but expect huge crowds and for accommodation to sell out months in advance.

11. Visit Alberobello

A UNESCO World Heritage Site, this is an interesting and picturesque little town just south of Bari (a port city on the Adriatic Sea) known for its unusual white cone-shaped houses (they’re super peculiar). It’s well worth a visit between the months of November and April (to avoid the flocks of tourists) as there are a couple of museums to peruse, in addition to some great restaurants, bars, and markets.

12. Tour the Vatican Museums

Founded in the early 16th century, it is a complex of museums spanning over 12 acres. There are so many priceless highlights, including Michelangelo’s works in the Sistine Chapel. You could easily spend hours here so don’t rush your visit. Consider getting a guide to make the museum come to life and give you some context and history of what you are seeing. Admission is 20 EUR and skip-the-line guided tours with Get Your Guide start around 40 EUR.

13. See Chiesa di Sant’Efisio

When you find yourself in Cagliari on Sardinia, wander over to the Stampace quarter to see this church. Dedicated to the patron Saint Ephisius, this is the most important church in the city. The original building dates to the 13th century, though it was rebuilt and expanded in the 16th century and then again in the 18th century, this time in the Baroque style. Admission is free.

14. Take a cooking class

Italy is a dream destination for foodies and the best way to learn about this amazing cuisine is to take a cooking class . You’ll get to visit a local market, learn about the history of some of the country’s best dishes, and then learn how to make them yourself so you can impress friends and family back home. You can find cooking classes all over the country. They are very common. Prices vary depending on what city you take a class in, but most cost at least 40 EUR and last a few hours.

15. Take a walking tour

Walks of Italy offers incredible, detailed tours all around the country. They are my favorite tour company in the country. And they are relatively inexpensive and you definitely get your money’s worth. If you are big into history, culture, or architecture these tours are for you. You’ll walk away with a much richer understanding of the country. Don’t miss them.

For information on specific cities in Italy, check out these city guides:

• Cinque Terre Travel Guide
• Florence Travel Guide
• Milan Travel Guide
• Naples Travel Guide
• Pisa Travel Guide
• Rome Travel Guide
• Sorrento Travel Guide
• Venice Travel Guide

Italy Travel Costs

Hostel prices – Hostel dorms average 30-70 EUR per night for rooms with 6-8 beds. Private rooms are usually between 100-140 EUR per night. Free Wi-Fi is standard and most hostels also have self-catering facilities and include breakfast. During the summer months, expect prices to double. In Rome and Florence, prices throughout the year are about 20% higher than anywhere else.

For those traveling with a tent, campgrounds are available around the country, usually costing between 15-40 EUR per night for a basic plot for two people.

Budget hotel prices – A night in a two-star budget hotel ranges between 70-125 EUR per night. Expect basic amenities like free Wi-Fi, TV, AC, and occasionally free breakfast. Prices are on the higher end in cities like Rome and Venice and also double during the summer.

On Airbnb, private rooms start around 45-90 EUR, while entire apartments usually start around 70-150 EUR. Expect prices on the higher end in hotspots like Rome and Venice. Prices can also double (or triple) when not booked in advance. Additionally, expect even higher prices in the busy summer months.

Food – Italian cuisine is beloved around the world, though every region in Italy offers its own distinct flavor. Tomatoes, pasta, olives, and olive oil form the backbone of most dishes, with meat, fish and various cheeses rounding out the menu. Gelato and pizza, of course, are also super popular. Some traditional dishes include bigoli in salsa (pasta in anchovy sauce), risotto al nero di seppia (risotto with cuttlefish ink), gnocchi alla Sorrentina (potato gnocchi), cassoeula (a meat and cabbage stew), and tagliatelle funghi porcini e tartufo (pasta with mushrooms and truffles).

A casual restaurant meal of pizza or pasta usually costs 15-25 EUR. In tourist hot spots, add 5-10 EUR to that.

Quick eats like pizza by the slice, paninis, and light snacks cost between 3-8 EUR. Snacks like croissants are less than 2 EUR.

Fast food (think McDonald’s) costs around 10-12 EUR for a combo meal while Chinese, Thai, or Indian food is 10-12 EUR for a main dish. Dessert is usually around 4-8 EUR for something like tiramisu.

Your average restaurant meal costs around 30 EUR with a drink. Most main dishes cost around 15-20 EUR while a pizza is around 10-15 EUR. For higher-end meals, expect to spend about 70 EUR for a three-course meal with a drink.

Beer costs around 4-5 EUR while a glass of wine costs 4-8 EUR. For non-alcoholic drinks, a latte or cappuccino is around 1.50 EUR and bottled water is 1 EUR.

If you plan on cooking your own groceries, expect to spend 50-65 EUR per week. This gets you basic staples like pasta, rice, seasonal produce, and some meat or fish.

Backpacking Italy Suggested Budgets

If you’re backpacking Italy, my suggested budget is 65 EUR per day. This assumes you’re staying in a hostel, cooking all your meals, limiting your drinking, taking public transportation to get around, and sticking to mostly free activities like hiking, free walking tours, and the beaches. If you plan on drinking a lot, add at least 15 EUR to your daily budget.

On a mid-range budget of 140 EUR per day, you can stay in an Airbnb or budget hotel, eat out for a couple of meals, enjoy a few drinks, take the occasional taxi, and do more paid activities like touring the Colosseum or exploring Pompeii.

On an upscale budget of 255 EUR or more per day, you can stay in a budget hotel, eat out for all your meals, drink as much as you want, rent a car, and do whatever tours and activities you want. This isn’t a real luxury budget but it’s a budget that affords you the ability to do anything you want. If you want real luxury, you’ll need to read a different blog for that!

Italy Travel Guide: Money-Saving Tips

Italy is one of the most expensive Eurozone countries. It’s very easy to break the bank in Italy, owing to all the historic sites, expensive accommodation, and delicious but pricey restaurants. You’re going to be spending a lot on a visit here. However, there are still lots of ways to reduce your expenses. Here are some tips to help you save money in Italy:

• Skip the bread – Many restaurants offer you bread when you sit down — but they don’t mention that it’s not free. If you’re on a budget, decline the bread and save a few Euros each dining experience.
• Picnic – Head to the store or one of the many markets in the country and grab food for a picnic. It’s cheaper than eating out and you can lounge in one of the many parks to watch the day go by. Food markets are a good place to try things, get fresh cheese and cold cuts, pasta, and snacks like ‘arancini,’ a super-filling rice ball stuffed with meat or cheese.
• Drink the tap water – When out at a restaurant, ask for tap water or you will automatically get expensive bottled water included on your bill. Since the tap water is safe to drink, bring a reusable water bottle to save money and reduce your plastic use. LifeStraw is my go-to brand as their bottles have built-in filters to ensure your water is always clean and safe.
• Buy wine at the store – You can buy a great bottle of wine for 6-10 EUR at the store. It’s a lot cheaper than drinking at the bar. Take it outdoors and sit around and enjoy the day/evening or skip expensive nightlife and go out for a long dinner and just drink it at the hostel. Just make sure you have a travel corkscrew on you if you’re going to sit outside somewhere!
• Take the bus – Budget bus companies like Flixbus can take you across the country for cheap. It isn’t glamorous, but with tickets starting at 6 EUR you really can’t complain! (And it’s cheaper than the train.) Taking the bus in town inside big cities instead of taking taxis everywhere or renting a car will save you lots of money.
• Redeem hotel points – If you sign up for hotel credit cards, you can use those points when you travel. It’s always nice to have free accommodations and most cards offer at least 1-2 nights free when you sign up, which can save you a lot. Use this post can to get started with the basics so you can start earning points now and have some built up for your trip.
• Take a free walking tour – Most cities in Italy offer free walking tours that cover all the main highlights. It’s the best budget-friendly way to explore and also a great way to meet other travelers if you’re alone. Just be sure to tip your guide at the end!
• Stay with a local – Accommodation is expensive in Italy, even in the hostels. Use Couchsurfing to stay with locals who have extra beds or couches for free. It’s the best way to save money and meet people. Just be sure to send your requests early (especially in the summer). Also, it’s a good idea to research the area you’re staying in first so you’re not so far away from the city center (or city!) that you need to spend a lot of time/money getting into town to see the sites.
• Get a city tourist card – Many tourism offices offer tourist cards that provide free or discounted entry to the main attractions. Some even include restaurant discounts and free transportation. If you plan on sightseeing a lot, these cards can cut your costs drastically. Check the local tourism board in each city for info when you arrive.
• Rideshare – If you’re flexible in your schedule, use the ridesharing service BlaBlaCar to catch rides with locals between cities. I used this service and not only did I save money, I got to meet interesting people and learn more about life in Italy. This is a good option to book a few days in advance. Just make sure to pick someone who has good ratings because newer drivers can have a tendency to be unreliable or cancel at the last minute.

Where to Stay in Italy

There’s a lot of hostels and hotels in Italy to choose from. Check out my city guides for a more complete list of favorites but, below, are some of my top recommended hostels and budget hotels in Italy:

• Loly Boutique Hotel (Rome)
• The Beehive (Rome)
• Hotel Montecarlo (Venice)
• Generator (Venice)
• Hostel of the Sun (Naples)
• Ulisse Deluxe (Sorrento)
• Hotel Bologna (Pisa)
• Hostel Pisa Tower (Pisa)

How to Get Around Italy

Public transportation – Public transportation is available in all the major cities in Italy (many of which have comprehensive metro systems). Tickets usually cost between 1-2 EUR for a single journey. Some cities also have day passes that offer unlimited travel. In Rome, you can purchase a one-day pass for unlimited travel for 7 EUR. A three-day pass costs 18 EUR, for example. While public transportation is generally reliable, traffic can be a nightmare — especially in Rome.

Train – The best way to get around Italy is via their extensive train network. Prices are affordable too, with most trips costing just 10-30 EUR. Rome to Florence takes just 90 minutes (on the fast train) with tickets starting at 25 EUR. Rome to Venice takes around 4 hours with tickets starting around 45 EUR. Rome to Naples is just over one hour and costs around 20 EUR.

Italo and Trenitalia are the two main rail systems. Tickets on Trenitalia are often a standard price, while Italo’s ticket prices fluctuate more widely.

To find routes and prices for trains around Italy (and Europe), use Trainline .

Bus – The bus is slower than the train but cheaper, with prices on FlixBus starting as low as 6 EUR. This isn’t the most convenient or fastest way to travel, but the buses are comfortable and good for short and medium journeys. Most buses come with outlets and free Wi-Fi too.

The 4-hour trip from Rome to Florence costs around 3-12 EUR, while a longer trip like Venice to Naples takes 10-15 hours and costs just 7-26 EUR.

Flying – If you’re pressed for time and are looking to jump from one city to the next, a budget airline might be the way to go. Prices can be incredibly low on airlines like Ryanair.

That said, when you factor in the time spent at airports, you’re likely not going to save much time when compared to high-speed trains. Also, keep in mind that you’ll have to pay to check your baggage on these cheap flights and you usually need to print your boarding pass out too (or pay a fee).

Ferry – If you want to visit some of Italy’s amazing islands, you’ll have to book a ferry. Ferries are frequent and you don’t need to book too far in advance, but during peak season it’s a good idea to book at least a few weeks ahead. You can use FerryHopper to find routes and prices. The popular one-hour ferry from Naples to Capri starts from 27 EUR.

Car rental – Car rentals are generally quite affordable here, usually starting around 25-35 EUR per day for a multi-day rental. Just make sure you have an International Driving Permit (IDP) as it’s required before you rent a car. Also, keep in mind that Italian drivers can be on the aggressive side so drive cautiously. For the best rental car deals, use Discover Cars .

When to Go to Italy

There’s no wrong time to visit Italy. Historically, the peak season has been July and August, but post-COVID cities like Rome, Florence, and Venice are busy pretty much year-round.

There’s a huge variation in climate across the country. Temperatures can soar as high as 36°C (98°F) during the summer in the southern part of the country, and popular cities like Rome, Venice, and Florence experience a huge influx of visitors. I’d try to avoid visiting these cities in the summer if you can as it’s just too crowded, too hot, and prices increase during this time as well. However, if you want to visit the Alps in the northern part of the country, near Milan, summer is when the weather is best. Temperatures are around 24°C (76°F), but you’ll have to deal with the crowds.

Personally, I think the best time to visit Italy is during the shoulder season (March-May and September-October). It’s still warm in the south but the crowds have thinned and prices are lower. This is a particularly great time to hang out in the Mediterranean. Expect daily highs around 22°C (72°F). It’s still nice in the northern part of the country too. Average temperatures are around 14°C (57°F), so you’ll want layers for the cool mornings and evenings. If you want to get into the higher elevations, plan on colder temperatures and the possibility of snow.

Winter is from November to February. It gets cold, and tourist crowds thin out considerably. Temperatures vary quite a bit from north to south, with it sometimes dropping to 2°C (36°F) in Milan and 4°C (39°F) in Rome. In the south, near Sorrento and Naples, average temperatures are closer to 12°C (54°F) and you won’t have to worry about snow. On the other hand, November to December is fantastic — you’ll find Christmas markets and festivals galore!

How to Stay Safe in Italy

Italy is a safe country to travel as violent crime against tourists is very rare. However, scams and pickpocketing are incredibly common, especially around high-traffic tourist sites in places like Rome and Venice. Always keep your valuables secure and out of sight on public transportation and when out and about. The biggest things to watch out for are pickpockets on public transportation and in crowds. Don’t leave your bag open or put your mobile phone in loose jacket pockets on the tram or subway.

Be wary of people selling discounted tickets on the street. Chances are they are fake so always buy tickets from reputable sellers only. If you take a taxi somewhere, make sure the driver uses the meter so you don’t get ripped off.

You can read about other common travel scams to avoid here.

Solo female travelers should generally feel safe in Italy. However, the standard safety precautions apply (never leave your drink unattended at the bar, never walk home alone intoxicated, etc.). Catcalling is not uncommon in Italy. Also, on public transport be mindful of groping on public transport. For specific tips, check out one of the many solo female travel blogs on the country as they will have better advice for you.

If you rent a car, make sure you drive carefully and also have extra insurance. The roads in much of the country are very winding and narrow and drivers here are on the aggressive side.

Natural disasters here are uncommon, but since there are several active volcanoes in the country they can occur. Venice is also prone to flooding, so always be mindful of the weather while you’re here and heed any warnings or advisories.

If you experience an emergency, dial 113 for assistance.

Always trust your gut instinct. Make copies of your personal documents, including your passport and ID.

The most important piece of advice I can offer is to purchase good travel insurance. Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. You can use the widget below to find the policy right for you:

Italy Travel Guide: The Best Booking Resources

These are my favorite companies to use when I travel. They consistently have the best deals, offer world-class customer service and great value, and overall, are better than their competitors. They are the companies I use the most and are always the starting point in my search for travel deals.

• Skyscanner – Skyscanner is my favorite flight search engine. They search small websites and budget airlines that larger search sites tend to miss. They are hands down the number one place to start.
• Hostelworld – This is the best hostel accommodation site out there with the largest inventory, best search interface, and widest availability.
• Booking.com – The best all around booking site that constantly provides the cheapest and lowest rates. They have the widest selection of budget accommodation. In all my tests, they’ve always had the cheapest rates out of all the booking websites.
• HostelPass – This new card gives you up to 20% off hostels throughout Europe. It’s a great way to save money. They’re constantly adding new hostels too. I’ve always wanted something like this and glad it finallt exists.
• Get Your Guide – Get Your Guide is a huge online marketplace for tours and excursions. They have tons of tour options available in cities all around the world, including everything from cooking classes, walking tours, street art lessons, and more!
• The Man in Seat 61 – This website is the ultimate guide to train travel anywhere in the world. They have the most comprehensive information on routes, times, prices, and train conditions. If you are planning a long train journey or some epic train trip, consult this site.
• Rome2Rio – This website allows you to see how to get from point A to point B the best and cheapest way possible. It will give you all the bus, train, plane, or boat routes that can get you there as well as how much they cost.
• FlixBus – Flixbus has routes between 20 European countries with prices starting as low 5 EUR! Their buses include WiFi, electrical outlets, a free checked bag.
• SafetyWing – Safety Wing offers convenient and affordable plans tailored to digital nomads and long-term travelers. They have cheap monthly plans, great customer service, and an easy-to-use claims process that makes it perfect for those on the road.
• LifeStraw – My go-to company for reusable water bottles with built-in filters so you can ensure your drinking water is always clean and safe.
• Unbound Merino – They make lightweight, durable, easy-to-clean travel clothing.
• Top Travel Credit Cards – Points are the best way to cut down travel expenses. Here’s my favorite point earning credit cards so you can get free travel!
• Walks of Italy – This walking tour company provides inside access to attractions and places you can’t get elsewhere. Their guides rock and they have some of the best and most insightful tours in all of Italy.
• BlaBlaCar – BlaBlaCar is a ridesharing website that lets you share rides with vetted local drivers by pitching in for gas. You simply request a seat, they approve, and off you go! It’s a cheaper and more interesting way to travel than by bus or train!

Italy Travel Guide: Related Articles

Want more info? Check out all the articles I’ve written on backpacking/traveling Italy and continue planning your trip:

The Best Walking Tours in Bologna

The 6 Best Hotels in Florence

Where to Stay in Florence: The Best Neighborhoods For Your Visit

Where to Stay in Milan: The Best Neighborhoods for Your Visit

The 6 Best Hotels in Milan

The Best Walking Tours in Florence

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I've traveled to many of the most popular spots in Italy. Here are the 4 places I'd return to and the 2 I'd skip next time.

• While working on an Army base in Vicenza, Italy, I got to visit many of the country's hot spots.
• I'd love to return to places like Vicenza, Verona, Florence, and Cinque Terre.
• However, I'm not in a rush to return to Venice or Pisa.

While working on the US Army base in Vicenza, Italy, I had the unique opportunity to visit many of the country's most popular destinations.

After getting a real taste of Italy's varied landscapes and experiences — from swimming in the Blue Grotto to hiking through Cinque Terra — I'm not surprised that Italy is such a popular travel destination . In fact, the country saw record tourism numbers in 2023 .

Still, Italy has 20 regions and many cities to explore. To help you narrow down your options when planning your dream trip , here are the four places I'd return to and the two I'd skip next time.

Vicenza is a charming city with delicious local cuisine.

Because Vicenza was my home base during my time in Italy, I had lots of opportunities to explore the city's offerings. I often found musicians playing their cellos outside and charming cafés where I'd sip a cappuccino.

I loved stopping by one of my favorite restaurants, Regina's, for delicious and authentic Italian cuisine at affordable prices.

I would definitely return to Vicenza again for the great food, warm, welcoming people, and charming atmosphere.

Verona has a lively arts scene.

Verona is home to a gorgeous outdoor opera house called Arena di Verona. Here, patrons can enjoy Italian vocalists, symphonic music, and ballet.

The city is also known as the setting for Shakespeare's "Romeo and Juliet." While in Verona, I loved visiting a popular tourist attraction called Casa di Giulietta (Juliet's House), which celebrates Shakespeare's fictional character, Juliet Capulet.

There are lots of things to do in Florence.

Florence is best known for Michelangelo's "David," which is located in the Accademia Gallery of Florence. Although I'd seen pictures of this iconic sculpture over the years, it was breathtaking to see in person.

The cathedrals in Florence are gorgeous, but if you'd like to visit, be mindful of the dress code. For example, bare legs and shoulders, sandals, hats, and sunglasses are not permitted inside Santa Maria del Fiore.

Cinque Terre is the perfect place for hiking and swimming.

Cinque Terre is a string of five small seaside villages in northwest Italy. The area has 48 different hiking trails connecting the five villages.

In addition to hiking, the coastline is a perfect place for swimming and enjoying the area's popular beaches.

For these reasons and more, Cinque Terre is a spot I'd definitely like to return to.

Venice is a gorgeous city, but I probably wouldn't go back.

Known for its gondola rides and iconic waterways, Venice is undoubtedly a beautiful city. However, I found it to be overpriced and overcrowded.

In fact, in an effort to combat over-tourism, the city recently imposed an entrance fee of 5 euros ($5.40) for some day-trippers traveling to Venice at certain parts of the year.

Next time I'm in Italy, I'd rather explore new places or visit some of my favorite cities again.

Next time I visit Italy, I'll skip Pisa.

Pisa is a quaint city best known for its beautiful leaning tower, which can get crowded with tourists .

However, aside from viewing the tower, I found there wasn't much else to do. For that reason, I probably wouldn't go back to Pisa.

• Main content

Biden travels to Europe to commemorate the defeat of dictators

WASHINGTON — President Joe Biden leaves the campaign trail this week and flies to France for the 80th anniversary of D-Day, where he’ll give speeches touting American alliances that beat back dictatorships bent on world conquest.

Biden is in a long string of presidents who have delivered that sort of message over the years as they built and sustained a Western bloc rooted in free markets, democratic governance and individual freedoms.

As yet unknown is whether he'll be the last.

The race between Biden and Republican Donald Trump is a toss-up at this stage, and if Trump returns to power, there are no assurances he would keep the basic pillars of the post-World War II order intact.

As president, Trump considered pulling out of the NATO alliance , which has been a bulwark against Russian aggression since the depths of the Cold War, according to his former national security adviser John Bolton. A senior Trump White House official said in an interview that Trump came within a "wisp" of dropping out of NATO at a summit meeting in Brussels in 2018.

More recently, Trump said he would let Russia to do " whatever the hell they want " to European countries that didn’t spend enough on military defense.

The trip is a chance for Biden to draw policy distinctions with his opponent while also demonstrating to skeptical voters that, at 81, he retains the stamina and acuity to negotiate with his counterparts, some of whom are decades younger.

His speeches will inevitably offer an implicit rebuke of the “America First” approach that Trump championed in office.

“This is a very important opportunity for President Biden to reaffirm our NATO alliance and emphasize that the world is really on the cusp of a turning point,” said Sen. Chris Van Hollen, D-Md., a member of the Foreign Relations Committee. “We are living through the middle of the fight for democracy and freedom over authoritarianism.”

Biden will speak in Normandy on Thursday, the anniversary of the June 6, 1944, beach landings that presaged the liberation of Europe and the defeat of the Nazis.

He’ll speak again Friday at Pointe du Hoc, where U.S. Army Rangers scaled sheer cliffs to take out German guns and gain a toehold on France’s northern coast. A focus of Biden’s remarks will be the defense of “freedom and democracy,” according to the White House.

There is a certain political symmetry to the speech. In 1984, President Ronald Reagan also spoke at Pointe du Hoc while he was running for re-election. He gave a memorable address that built to the rhetorical crescendo: “These are the boys of Pointe du Hoc.”

Reagan went on to win re-election in a landslide over Democrat Walter Mondale.

“Biden will probably try to hit those same notes that unify everybody,” said James Melville, a former U.S. ambassador to Estonia who spent 34 years working for the State Department. “I’m sure the political folks are looking at that [Reagan’s speech] and thinking how do they steal some of that magic.”

After meetings in Paris on Saturday with French President Emmanuel Macron, Biden is scheduled to return home. Days later he’ll leave again for southern Italy, where he will attend a Group of Seven summit of the world’s most advanced economies.

Biden will be in friendly company in his back-to-back European journeys. He has forged respectful ties with many of his foreign counterparts over a 50-year-career in public office honing his diplomatic skills.

By contrast, Trump’s overseas appearances were more fraught, sometimes culminating in feuds with allies and bonding moments with authoritarian rulers.

After he said he wouldn't sign a joint statement on common values with other G7 nations in 2018, Trump voiced displeasure with Canadian Prime Minister Justin Trudeau, tweeting that a news conference he had given was " very dishonest & weak ."

“He got into spats with the Canadians,” Sen. Chris Coons, D-Del., a member of the Foreign Relations Committee, said in an interview. “The Canadians are the nicest people in the world! How do you make the Canadians mad?”

Leaders consider hard national interests when they conduct foreign policy, and whether they prefer Trump or Biden on a personal level, they grasp that come Jan. 20, they may dealing with one or the other.

The uncertainty surrounding the presidential race is the backdrop for Biden’s meetings with officials who will be watching for clues as to how the election might go.

Keith Kellogg, a senior national security official in the Trump White House, noted that in the run-up to the election, various foreign officials have come to see Trump. Among them have been Hungarian Prime Minister Viktor Orbán and former British prime minister David Cameron, who now is the country’s top diplomat.

“What you’re going to see is European leaders hedging their bets,” Kellogg said in an interview. “You have former presidents and prime ministers talking to President Trump. They’re wondering what it is going to happen in the election and where they’re going to go.”

Asked whether Trump would withdraw from NATO in a new term, Kellogg said, “I don’t expect him to do something like that,” adding that Trump “does expect them to live up to what they have promised to do.”

Emphasizing that he wasn’t speaking for Trump, Kellogg suggested an alternative arrangement in which the U.S. might agree to protect NATO countries that contribute at least 2% of their gross domestic product to defense. Under such a "tiered" system, countries that failed to meet the threshold wouldn't be entitled to such protection from the U.S., said Kellogg, who is seen as potential defense secretary in a Trump administration.

Nothing enhances a president's prestige like a foreign trip. He arrives in his magnificent blue-and-white plane. Often he is greeted on the tarmac by bands, performers and smiling counterparts grateful to see the commander in chief of a global superpower.

It makes for compelling imagery in an election season, but much can go wrong. If Biden trips at any point, if he slurs his speech or —exhausted by the time change — if he appears feeble or uncertain, he would rekindle doubts about whether he's up to the job.

Whatever President George H.W. Bush might have accomplished during a visit to Japan in 1992 — the year he lost re-election — the takeaway for most Americans was that, ailing, he vomited at a dinner hosted by the prime minister.

William Cohen is a former Republican senator from Maine and defense secretary in President Bill Clinton's administration. He is a friend of Biden's who plans to vote for him and do what he can to help him win in November.

During the coming trip, Cohen said, Biden "has the burden of persuading them [world leaders] that he can carry the vote here. He has to present himself as a more vigorous, dynamic person than he has to date.

"The real issue for them [other leaders] is can he persuade the American people that it's important for him to win," Cohen continued in an interview. "And if he can't persuade the American people, then they're going to take their bets and put them elsewhere."

Peter Nicholas is a senior national political reporter for NBC News.

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Weakened G7 Takes On an Unruly World, and Mapping Abortion Travel

Plus, a scramble to shrink student loan bills..

Hosted by Tracy Mumford

Featuring Mark Landler and Ruth Maclean

Produced by Davis Land

Edited by Jessica Metzger and Tracy Mumford

On Today’s Episode:

Weakened Leaders of the West Gather in Italy to Discuss an Unruly World , by Mark Landler and Steven Erlanger

171,000 Traveled for Abortions Last Year. See Where They Went. , by Molly Cook Escobar, Amy Schoenfeld Walker, Allison McCann, Scott Reinhard and Helmuth Rosales

Student Loan Bills Are Dropping Next Month for Many, but There’s a Hiccup , by Stacy Cowley

Nigeria Confronts Its Worst Economic Crisis in a Generation , by Ruth Maclean and Ismail Auwal

Tune in, and tell us what you think at [email protected] . For corrections, email [email protected] .

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Mark Landler is the London bureau chief of The Times, covering the United Kingdom, as well as American foreign policy in Europe, Asia and the Middle East. He has been a journalist for more than three decades. More about Mark Landler

Ruth Maclean is the West Africa bureau chief for The Times, covering 25 countries including Nigeria, Congo, the countries in the Sahel region as well as Central Africa. More about Ruth Maclean

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