cultural tourism positive impacts

Cutting Edge | Bringing cultural tourism back in the game

The growth of cultural tourism

People have long traveled to discover and visit places of historical significance or spiritual meaning, to experience different cultures, as well as to learn about, exchange and consume a range of cultural goods and services. Cultural tourism as a concept gained traction during the 1990s when certain sub-sectors emerged, including heritage tourism, arts tourism, gastronomic tourism, film tourism and creative tourism. This took place amidst the rising tide of globalization and technological advances that spurred greater mobility through cheaper air travel, increased accessibility to diverse locations and cultural assets, media proliferation, and the rise of independent travel. Around this time, tourism policy was also undergoing a shift that was marked by several trends. These included a sharper focus on regional development, environmental issues, public-private partnerships, industry self-regulation and a reduction in direct government involvement in the supply of tourism infrastructure. As more cultural tourists have sought to explore the cultures of the destinations, greater emphasis has been placed on the importance of intercultural dialogue to promote understanding and tolerance. Likewise, in the face of globalization, countries have looked for ways to strengthen local identity, and cultural tourism has also been engaged as a strategy to achieve this purpose. Being essentially place-based, cultural tourism is driven by an interest to experience and engage with culture first-hand. It is backed by a desire to discover, learn about and enjoy the tangible and intangible cultural assets offered in a tourism destination, ranging from heritage, performing arts, handicrafts, rituals and gastronomy, among others.

Cultural tourism is a leading priority for the majority of countries around the world -featuring in the tourism policy of 90% of countries, based on a 2016 UNWTO global survey . Most countries include tangible and intangible heritage in their definition of cultural tourism, and over 80% include contemporary culture - film, performing arts, design, fashion and new media, among others. There is, however, greater need for stronger localisation in policies, which is rooted in promoting and enhancing local cultural assets, such as heritage, food, festivals and crafts. In France, for instance, the Loire Valley between Sully-sur-Loire and Chalonnes , a UNESCO World Heritage site, has established a multidisciplinary team that defends the cultural values of the site, and advises the authorities responsible for the territorial development of the 300 km of the Valley.

While cultural tourism features prominently in policies for economic growth, it has diverse benefits that cut across the development spectrum – economic, social and environmental. Cultural tourism expands businesses and job opportunities by drawing on cultural resources as a competitive advantage in tourism markets. Cultural tourism is increasingly engaged as a strategy for countries and regions to safeguard traditional cultures, attract talent, develop new cultural resources and products, create creative clusters, and boost the cultural and creative industries. Cultural tourism, particularly through museums, can support education about culture. Tourist interest can also help ensure the transmission of intangible cultural heritage practices to younger generations.

StockSnap, Pixabay

Cultural tourism can help encourage appreciation of and pride in local heritage, thus sparking greater interest and investment in its safeguarding. Tourism can also drive inclusive community development to foster resiliency, inclusivity, and empowerment. It promotes territorial cohesion and socioeconomic inclusion for the most vulnerable populations, for example, generating economic livelihoods for women in rural areas. A strengthened awareness of conservation methods and local and indigenous knowledge contributes to long-term environmental sustainability. Similarly, the funds generated by tourism can be instrumental to ensuring ongoing conservation activities for built and natural heritage.

The growth of cultural tourism has reshaped the global urban landscape over the past decades, strongly impacting spatial planning around the world. In many countries, cultural tourism has been leveraged to drive urban regeneration or city branding strategies, from large-sized metropolises in Asia or the Arab States building on cultural landmarks and contemporary architecture to drive tourism expansion, to small and middle-sized urban settlements enhancing their cultural assets to stimulate local development. At the national level, cultural tourism has also impacted planning decisions, encouraging coastal development in some areas, while reviving inland settlements in others. This global trend has massively driven urban infrastructure development through both public and private investments, impacting notably transportation, the restoration of historic buildings and areas, as well as the rehabilitation of public spaces. The expansion of cultural city networks, including the UNESCO World Heritage Cities programme and the UNESCO Creative Cities Network, also echoes this momentum. Likewise, the expansion of cultural routes, bringing together several cities or human settlements around cultural commonalities to stimulate tourism, has also generated new solidarities, while influencing economic and cultural exchanges between cities across countries and regions.

Despite tourism’s clear potential as a driver for positive change, challenges exist, including navigating the space between economic gain and cultural integrity. Tourism’s crucial role in enhancing inclusive community development can often remain at the margins of policy planning and implementation. Rapid and unplanned tourism growth can trigger a range of negative impacts, including pressure on local communities and infrastructure from overtourism during peak periods, gentrification of urban areas, waste problems and global greenhouse gas emissions. High visitor numbers to heritage sites can override their natural carrying capacity, thus undermining conservation efforts and affecting both the integrity and authenticity of heritage sites. Over-commercialization and folklorization of intangible heritage practices – including taking these practices out of context for tourism purposes - can risk inadvertently changing the practice over time. Large commercial interests can monopolize the benefits of tourism, preventing these benefits from reaching local communities. An excessive dependency on tourism can also create localized monoeconomies at the expense of diversification and alternative economic models. When mismanaged, tourism can, therefore, have negative effects on the quality of life and well-being of local residents, as well as the natural environment.

These fault lines became more apparent when the pandemic hit – revealing the extent of over-dependence on tourism and limited structures for crisis prevention and response. While the current situation facing tourism is unpredictable, making it difficult to plan, further crises are likely in the years to come. Therefore, the pandemic presents the opportunity to experiment with new models to shape more effective and sustainable alternatives for the future.

hxdyl, Getty Images Pro

Harnessing cultural tourism in policy frameworks

From a policy perspective, countries around the world have employed cultural tourism as a vehicle to achieve a range of strategic aims. In Panama, cultural tourism is a key component of the country’s recently adopted Master Plan for Sustainable Tourism 2020-2025 that seeks to position Panama as a worldwide benchmark for sustainable tourism through the development of unique heritage routes. Cultural tourism can be leveraged for cultural diplomacy as a form of ‘soft power’ to build dialogue between peoples and bolster foreign policy. For instance, enhancing regional cooperation between 16 countries has been at the heart of UNESCO’s transnational Silk Roads Programme, which reflects the importance of culture and heritage as part of foreign policy. UNESCO has also partnered with the EU and National Geographic to develop World Heritage Journeys, a unique travel platform that deepens the tourism experience through four selected cultural routes covering 34 World Heritage sites. Also in Europe, cultural tourism has been stimulated through the development of cultural routes linked to food and wine , as well as actions to protect local food products, such as through labels and certificates of origin. The Emilia-Romagna region in Italy, for example, produces more origin-protected food and drink than any other region in the country. One of the regions' cities Parma - a UNESCO Creative City (Gastronomy) and designated Italian Capital for Culture (2020-2021) - plans to resume its cultural activities to boost tourism once restrictions have eased. Meanwhile, Spain has recently taken steps to revive its tourism industry through its cities inscribed on the UNESCO World Heritage List . In this regard, the Group of the 15 Spanish World Heritage Cities met recently to discuss the country's Modernization and Competitiveness Plan for the tourism sector. Cultural tourism has progressively featured more prominently in the policies of Central Asian and Eastern European countries, which have sought to revive intangible heritage and boost the creative economy as part of strategies to strengthen national cultural identity and open up to the international community. In Africa, cultural tourism is a growing market that is driven by its cultural heritage, crafts, and national and regional cultural events. Major festivals such as Dak-Art in Senegal, Bamako Encounters Photography Biennial in Mali, Sauti za Busara in United Republic of Tanzania, Pan-African Festival of Cinema and Television of Ouagadougou in Burkina Faso, and Chale Wote Street Art Festival in Ghana are just a handful of vibrant and popular platforms in the continent that share cultural expressions, generate income for local economies and strengthen Pan-African identity.

Countries are increasingly seeking alliances with international bodies to advance tourism. National and local governments are working together with international entities, such as UNESCO, UNWTO and OECD in the area of sustainable tourism. In 2012, UNESCO’s Sustainable Tourism Programme was adopted, thereby breaking new ground to promote tourism a driver for the conservation of cultural and natural heritage and a vehicle for sustainable development. In 2020, UNESCO formed the Task Force on Culture and Resilient Tourism with the Advisory Bodies to the 1972 World Heritage Convention (ICOMOS, IUCN, ICCROM) as a global dialogue platform on key issues relating to tourism and heritage management during and beyond the crisis. UNESCO has also collaborated with the UNWTO on a set of recommendations for inclusive cultural tourism recovery from the COVID-19 crisis. In response to the crisis, the Namibian Government, UNESCO and UNDP are working together on a tourism impact study and development strategy to restore the tourism sector, especially cultural tourism.

UNESCO has scaled up work in cultural tourism in its work at field level, supporting its Member States and strengthening regional initiatives. In the Africa region, enhancing cultural tourism has been reported as a policy priority across the region. For example, UNESCO has supported the Government of Ghana in its initiative Beyond the Return, in particular in relation to its section on cultural tourism. In the Pacific, a Common Country Assessment (CCA) has been carried out for 14 SIDS countries, with joint interagency programmes to be created building on the results. Across the Arab States, trends in tourism after COVID, decent jobs and cultural and creative industries are emerging as entry points for different projects throughout the region. In Europe, UNESCO has continued its interdisciplinary work on visitor centres in UNESCO designated sites, building on a series of workshops to strengthen tourism sustainability, community engagement and education through heritage interpretation. In the Latin America and the Caribbean region, UNESCO is working closely with Member States, regional bodies and the UN system building on the momentum on the International Year of Creative Economy for Sustainable Development, including through Creative Cities, and the sustainable recovery of the orange economy, among others.

BS1920, Pixabay

In the context of the 2030 Agenda for Sustainable Development, tourism has the potential to contribute, directly or indirectly, to all of the 17 Sustainable Development Goals (SDGs). Tourism is directly mentioned in SDGs 8, 12 and 14 on inclusive and sustainable economic growth, sustainable consumption and production (SCP) and the sustainable use of oceans and marine resources, respectively. This is mirrored in the VNRs put forward by countries, who report on cultural tourism notably through the revitalization of urban and rural areas through heritage regeneration, festivals and events, infrastructure development, and the promotion of local cultural products. The VNRs also demonstrate a trend towards underlining more sustainable approaches to tourism that factor in the environmental dimensions of tourism development.

Several countries have harnessed cultural tourism as a policy panacea for economic growth and diversification. As part of Qatar's National Vision 2030 strategy, for example, the country has embarked on a development plan that includes cultural tourism through strengthening its culture-based industries, including calligraphy, handicrafts and living heritage practices. In the city of Abu Dhabi in the UAE, cultural tourism is part of the city’s plan for economic diversification and to steer its domestic agenda away from a hydrocarbon-based economy. The Plan Abu Dhabi 2030 includes the creation of a US$27 billion cultural district on Saadiyat Island, comprising a cluster of world-renowned museums, and cultural and educational institutions designed by international star architects to attract tourism and talent to the city. Since 2016, Saudi Arabia has taken decisive action to invest in tourism, culture and entertainment to reduce the country’s oil dependency, while also positioning the country as a global cultural destination. Under the 2020 G20 Saudi Presidency, the UNWTO and the G20 Tourism Working Group launched the AlUla Framework for Inclusive Community Development through Tourism to better support inclusive community development and the SDGs. The crucial role of tourism as a means of sustainable socio-economic development was also underlined in the final communique of the G20 Tourism Ministers in October last.

Siem Reap, Cambodia by nbriam

On the other hand, cultural tourism can catalyse developments in cultural policy. This was the case in the annual Festival of Pacific Arts (FestPac) that triggered a series of positive policy developments following its 2012 edition that sought to strengthen social cohesion and community pride in the context of a prolonged period of social unrest. The following year, Solomon Islands adopted its first national culture policy with a focus on cultural industries and cultural tourism, which resulted in a significant increase in cultural events being organized throughout the country.

When the pandemic hit, the geographic context of some countries meant that many of them were able to rapidly close borders and prioritize domestic tourism. This has been the case for countries such as Australia and New Zealand. However, the restrictions have been coupled by significant economic cost for many Small Island Developing States (SIDS) whose economies rely on tourism and commodity exports. Asia Pacific SIDS, for example, are some of the world’s leading tourist destinations. As reported in the Tracker last June , in 2018, tourism earnings exceeded 50% of GDP in Cook Islands, Maldives and Palau and equaled approximately 30% of GDP in Samoa and Vanuatu. When the pandemic hit in 2020, the drop in British tourists to Spain’s Balearic Islands resulted in a 93% downturn in visitor numbers , forcing many local businesses to close. According to the World Economic Outlook released last October, the economies of tourism-dependent Caribbean nations are estimated to drop by 12%, while Pacific Island nations, such as Fiji, could see their GDP shrink by a staggering 21% in 2020.

Socially-responsible travel and ecotourism have become more of a priority for tourists and the places they visit. Tourists are increasingly aware of their carbon footprint, energy consumption and the use of renewable resources. This trend has been emphasized as a result of the pandemic. According to recent survey by Booking.com, travelers are becoming more conscientious of how and why they travel, with over two-thirds (69%) expecting the travel industry to offer more sustainable travel options . Following the closures of beaches in Thailand, for example, the country is identifying ways to put certain management policies in place that can strike a better balance with environmental sustainability. The  UNESCO Sustainable Tourism Pledge  launched in partnership with Expedia Group focuses on promoting sustainable tourism and heritage conservation. The pledge takes an industry-first approach to environmental and cultural protection, requiring businesses to introduce firm measures to eliminate single-use plastics and promote local culture. The initiative is expanding globally in 2021 as a new, more environmentally and socially conscious global travel market emerges from the COVID-19 context.

Senja, Norway by Jarmo Piironen

Climate change places a heavy toll on heritage sites, which exacerbates their vulnerability to other risks, including uncontrolled tourism. This was underlined in the publication “World Heritage and Tourism in a Changing Climate” , published by UNESCO, UNEP and the Union of Concerned Scientists, which analyses the consequences of climate change on heritage, and its potential to permanently change or destroy a site’s integrity and authenticity. Extreme weather events, safety issues and water shortages, among others, can thwart access to sites and hurt the economic livelihoods of tourism service providers and local communities. Rising sea levels will increasingly impact coastal tourism, the largest component of the sector globally. In particular, coral reefs - contributing US$11.5 billion to the global tourism economy – are at major risk from climate change.

Marine sites are often tourist magnets where hundreds of thousands of annual visitors enjoy these sites on yachts and cruise ships. In the case of UNESCO World Heritage marine sites – which fall under the responsibility of governments - there is often a reliance on alternative financing mechanisms, such as grants and donations, and partnerships with non-governmental organizations and/or the private sector, among others. The West Norwegian Fjords – Geirangerfjord and Nærøyfjord in Norway derives a substantial portion of its management budget from sources other than government revenues. The site has benefited from a partnership with the private sector company Green Dream 2020, which only allows the “greenest” operators to access the site, and a percentage of the profits from tours is reinjected into the long-term conservation of the site. In iSimangaliso in South Africa, a national law that established the World Heritage site’s management system was accompanied by the obligation to combine the property’s conservation with sustainable economic development activities that created jobs for local people. iSimangaliso Wetland Park supports 12,000 jobs and hosts an environmental education programme with 150 schools. At the Great Barrier Reef in Australia, where 91% of all local jobs are linked to the Reef, the Coral Nurture Programme undertakes conservation through planting coral, and promotes local stewardship and adaptation involving the whole community and local tourist businesses.

Grafner, Getty Images

With borders continuing to be closed and changeable regulations, many countries have placed a focus on domestic tourism and markets to stimulate economic recovery. According to the UNWTO, domestic tourism is expected to pick up faster than international travel, making it a viable springboard for economic and social recovery from the pandemic. In doing so it will serve to better connect populations to their heritage and offer new avenues for cultural access and participation. In China, for example, the demand for domestic travel is already approaching pre-pandemic levels. In Russian Federation, the Government has backed a programme to promote domestic tourism and support small and medium-sized enterprises, as well as a cashback scheme for domestic trips, which entitles tourists to a 20% refund for their trip. While supporting domestic tourism activities, the Government of Palau is injecting funds into local businesses working in reforestation and fishing in the spirit of building new sustainable models. The measures put in place today will shape the tourism to come, therefore the pandemic presents an opportunity to build back a stronger, more agile and sustainable tourism sector.

Local solutions at the helm of cultural tourism

While state-led policy interventions in cultural tourism remain crucial, local authorities are increasingly vital stakeholders in the design and implementation of cultural tourism policies. Being close to the people, local actors are aware of the needs of local populations, and can respond quickly and provide innovative ideas and avenues for policy experimentation. As cultural tourism is strongly rooted to place, cooperating with local decision-makers and stakeholders can bring added value to advancing mutual objectives. Meanwhile, the current health crisis has severely shaken cities that are struggling due to diminished State support, and whose economic basis strongly relies on tourism. Local authorities have been compelled to innovate to support local economies and seek viable alternatives, thus reaffirming their instrumental role in cultural policy-making.

Venice, Oliver Dralam/Getty Images

Cultural tourism can be a powerful catalyst for urban regeneration and renaissance, although tourism pressure can also trigger complex processes of gentrification. Cultural heritage safeguarding enhances the social value of a place by boosting the well-being of individuals and communities, reducing social inequalities and nurturing social inclusion. Over the past decade, the Malaysian city of George Town – a World Heritage site – has implemented several innovative projects to foster tourism and attract the population back to the city centre by engaging the city’s cultural assets in urban revitalization strategies. Part of the income generated from tourism revenues contributes to conserving and revitalizing the built environment, as well as supporting housing for local populations, including lower-income communities. In the city of Bordeaux in France , the city has worked with the public-private company InCité to introduce a system of public subsidies and tax exemption to encourage the restoration of privately-owned historical buildings, which has generated other rehabilitation works in the historic centre. The city of Kyoto in Japan targets a long-term vision of sustainability by enabling local households to play an active role in safeguarding heritage by incrementally updating their own houses, thus making the city more resilient to gentrification. The city also actively supports the promotion of its intangible heritage, such as tea ceremonies, flower arrangement, seasonal festivals, Noh theatre and dance. This year marks the ten-year anniversary of the adoption of the UNESCO Recommendation on the Historic Urban Landscape (HUL). The results of a UNESCO survey carried out among Member States in 2019 on its implementation show that 89% of respondents have innovative services or tourism activities in place for historic areas, which demonstrates a precedence for countries to capitalize on urban cultural heritage for tourism purposes.

Cultural tourism has been harnessed to address rural-urban migration and to strengthen rural and peripheral sub-regions. The city of Suzhou – a World Heritage property and UNESCO Creative City (Crafts and Folk Art) - has leveraged its silk embroidery industry to strengthen the local rural economy through job creation in the villages of Wujiang, located in a district of Suzhou. Tourists can visit the ateliers and local museums to learn about the textile production. In northern Viet Nam, the cultural heritage of the Quan họ Bắc Ninh folk songs, part of the Representative List of the Intangible Cultural Heritage of Humanity, is firmly rooted in place and underlined in its safeguarding strategies in 49 ancient villages, which have further inspired the establishment of some hundreds of new Quan họ villages in the Bắc Ninh and Bắc Giang provinces.

Many top destination cities are known for their iconic cultural landmarks. Others create a cultural drawcard to attract visitors to the city. France, the world's number one tourist destination , attracts 89 million visitors every year who travel to experience its cultural assets, including its extensive cultural landmarks. In the context of industrial decline, several national and local governments have looked to diversify infrastructure by harnessing culture as a new economic engine. The Guggenheim museum in Bilbao in Spain is one such example, where economic diversification and unemployment was addressed through building a modern art museum as a magnet for tourism. The museum attracts an average of 900,000 visitors annually, which has strengthened the local economy of the city. A similar approach is the Museum of Old and New Art (MONA), established in 2011 by a private entrepreneur in the city of Hobart in Australia, which has catalysed a massive increase of visitors to the city. With events such as MONA FOMA in summer and Dark MOFO in winter, the museum staggers visitor volumes to the small city to avoid placing considerable strain on the local environment and communities. Within the tourism sector, cultural tourism is also well-positioned to offer a tailored approach to tourism products, services and experiences. Such models have also supported the wider ecosystems around the iconic cultural landmarks, as part of “destination tourism” strategies.

Destination tourism encompasses festivals, live performance, film and festive celebrations as drawcards for international tourists and an economic driver of the local economy. Over the past three decades, the number of art biennials has proliferated. Today there are more than 300 biennials around the world , whose genesis can be based both on artistic ambitions and place-making strategies to revive specific destinations. As a result of COVID-19, many major biennials and arts festivals have been cancelled or postponed. Both the Venice Architecture and Art Biennales have been postponed to 2022 due to COVID-19. The Berlin International Film Festival will hold its 2021 edition online and in selected cinemas. Film-induced tourism - motivated by a combination of media expansion, entertainment industry growth and international travel - has also been used for strategic regional development, infrastructure development and job creation, as well to market destinations to tourists. China's highest-grossing film of 2012 “Lost in Thailand”, for example, resulted in a tourist boom to Chiang Mai in Thailand, with daily flights to 17 Chinese cities to accommodate the daily influx of thousands of tourists who came to visit the film’s location. Since March 2020, tourism-related industries in New York City in the United States have gone into freefall, with revenue from the performing arts alone plunging by almost 70%. As the city is reliant on its tourism sector, the collapse of tourism explains why New York’s economy has been harder hit than other major cities in the country. Meanwhile in South Africa, when the first ever digital iteration of the country’s annual National Arts Festival took place last June, it also meant an estimated US$25.7 million (R377 million) and US$6.4 million (R94 million) loss to the Eastern Cape province and city of Makhanda (based on 2018 figures), in addition to the US$1.4 million (R20 million) that reaches the pockets of the artists and supporting industries. The United Kingdom's largest music festival, Glastonbury, held annually in Somerset, recently cancelled for the second year running due to the pandemic, which will have ripple effects on local businesses and the charities that receive funding from ticket sales.

Similarly, cancellations of carnivals from Santa Cruz de Tenerife in the Canary Islands to Binche in Belgium has spurred massive losses for local tourism providers, hotels, restaurants, costume-makers and dance schools. In the case of the Rio de Janeiro Carnival in Brazil, for instance, the city has amassed significant losses for the unstaged event, which in 2019 attracted 1.5 million tourists from Brazil and abroad and generated revenues in the range of US$700 million (BRL 3.78 billion). The knock-on effect on the wider economy due to supply chains often points to an estimated total loss that is far greater than those experienced solely by the cultural tourism sector.

Guggenheim Museum Bilbao, Spain by erlucho

Every year, roughly 600 million national and international religious and spiritual trips take place , generating US$18 billion in tourism revenue. Pilgrimages, a fundamental precursor to modern tourism, motivate tourists solely through religious practices. Religious tourism is particularly popular in France, India, Italy and Saudi Arabia. For instance, the Hindu pilgrimage and festival Kumbh Mela in India, inscribed in 2017 on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, attracts over 120 million pilgrims of all castes, creeds and genders. The festival is held in the cities of Allahabad, Haridwar, Ujjain and Nasik every four years by rotation. Sacred and ceremonial sites have unique significance for peoples and communities, and are often integral to journeys that promote spiritual well-being. Mongolia, for example, has around 800 sacred sites including 10 mountains protected by Presidential Decree, and lakes and ovoos, many of which have their own sutras. In the case of Mongolia, the environmental stewardship and rituals and practices connected with these sacred places also intersects with longstanding political traditions and State leadership.

Cities with a vibrant cultural scene and assets are not only more likely to attract tourists, but also the skilled talent who can advance the city’s long-term prospects. Several cities are also focusing on developing their night-time economies through the promotion of theatre, concerts, festivals, light shows and use of public spaces that increasingly making use of audio-visual technologies. Situated on Chile’s Pacific coast, the city of Valparaíso, a World Heritage site, is taking steps to transform the city’s night scene into a safe and inclusive tourist destination through revitalizing public spaces. While the economies of many cities have been weakened during the pandemic, the night-time economy of the city of Chengdu in China, a UNESCO Creative City for Gastronomy, has flourished and has made a significant contribution to generating revenue for the city, accounting for 45% of citizen’s daily expenditure.

The pandemic has generated the public’s re-appropriation of the urban space. People have sought open-air sites and experiences in nature. In many countries that are experiencing lockdowns, public spaces, including parks and city squares, have proven essential for socialization and strengthening resilience. People have also reconnected with the heritage assets in their urban environments. Local governments, organizations and civil society have introduced innovative ways to connect people and encourage creative expression. Cork City Council Arts Office and Creative Ireland, for example, jointly supported the art initiative Ardú- Irish for ‘Rise’ – involving seven renowned Irish street artists who produced art in the streets and alleyways of Cork.

Chengdu Town Square, China by Lukas Bischoff

Environment-based solutions support integrated approaches to deliver across the urban-rural continuum, and enhance visitor experiences by drawing on the existing features of a city. In the city of Bamberg, a World Heritage site in Germany, gardens are a key asset of the city and contribute to its livability and the well-being of its local population and visitors. More than 12,000 tourists enjoy this tangible testimony to the local history and environment on an annual basis. Eighteen agricultural businesses produce local vegetables, herbs, flowers and shrubs, and farm the inner-city gardens and surrounding agricultural fields. The museum also organizes gastronomic events and cooking classes to promote local products and recipes.

In rural areas, crafts can support strategies for cultural and community-based tourism. This is particularly the case in Asia, where craft industries are often found in rural environments and can be an engine for generating employment and curbing rural-urban migration. Craft villages have been established in Viet Nam since the 11th century, constituting an integral part of the cultural resources of the country, and whose tourism profits are often re-invested into the sustainability of the villages. The craft tradition is not affected by heavy tourist seasons and tourists can visit all year round.

Indigenous tourism can help promote and maintain indigenous arts, handicrafts, and culture, including indigenous culture and traditions, which are often major attractions for visitors. Through tourism, indigenous values and food systems can also promote a less carbon-intensive industry. During COVID-19, the Government of Canada has given a series of grants to indigenous tourism businesses to help maintain livelihoods. UNESCO’s Intergovernmental Committee for the Protection and Promotion of the Diversity of Cultural Expressions announced that it will grant, through the International Fund for Creative Diversity (IFCD), US$70,000 dollars to Mexican indigenous cultural enterprises, which will support indigenous enterprises through training programmes, seed funding, a pre-incubation process and the creation of an e-commerce website.

Tourism has boosted community pride in living heritage and the active involvement of local communities in its safeguarding. Local authorities, cultural associations, bearers and practitioners have made efforts to safeguard and promote elements as they have understood that not only can these elements strengthen their cultural identity but that they can also contribute to tourism and economic development. In recent years, there has been a growing interest in the role of intellectual property and in the regulation of heritage. In the field of gastronomy, a lot of work has been done in protecting local food products, including the development of labels and certification of origin. Member States are exploring the possibilities of geographical indication (GI) for cultural products as a way of reducing the risk of heritage exploitation in connection to, for example, crafts, textiles and food products, and favouring its sustainable development.

The pandemic has brought to the forefront the evolving role of museums and their crucial importance to the life of societies in terms of health and well-being, education and the economy. A 2019 report by the World Health Organization (WHO) examined 3,000 studies on the role of the arts in improving health and well-being, which indicated that the arts play a major role in preventing, managing and treating illness. Over the past decade the number of museums has increased by 60%, demonstrating the important role that museums have in national cultural policy. Museums are not static but are rather dynamic spaces of education and dialogue, with the potential to boost public awareness about the value of cultural and natural heritage, and the responsibility to contribute to its safeguarding.

Data presented in UNESCO's report "Museums Around the World in the Face of COVID-19" in May 2020 show that 90% of institutions were forced to close, whereas the situation in September-October 2020 was much more variable depending on their location in the world. Large museums have consistently been the most heavily impacted by the drop in international tourism – notably in Europe and North America. Larger museums, such as Amsterdam’s Rijksmuseum and Vienna’s Kunsthistorisches Museum have reported losses between €100,000 and €600,000 a week. Smaller museums have been relatively stable, as they are not as reliant on international tourism and have maintained a closer connection to local communities. In November, the Network of European Museum Organisations (NEMO) released the results of a survey of 6,000 museums from 48 countries. Of the responding museums, 93% have increased or started online services during the pandemic. Most larger museums (81%) have increased their digital capacities, while only 47% of smaller museums indicated that they did. An overwhelming majority of respondents (92.9%) confirm that the public is safe at their museum. As reported in the Tracker last October, the world’s most visited museum, the Louvre in France (9.3 million visitors annually) witnessed a ten-fold increase in traffic to its website. Yet while digital technologies have provided options for museums to remain operational, not all have the necessary infrastructure, which is the case for many museums in Africa and SIDS.

New technologies have enabled several new innovations that can better support cultural tourism and digital technologies in visitor management, access and site interpretation. Cultural tourists visiting cultural heritage sites, for example, can enjoy educational tools that raise awareness of a site and its history. Determining carrying capacity through algorithms has helped monitor tourist numbers, such as in Hạ Long Bay in Viet Nam. In response to the pandemic, Singapore’s Asian Civilizations Museum is one of many museums that has harnessed digital technologies to provide virtual tours of its collections, thus allowing viewers to learn more about Asian cultures and histories. The pandemic has enhanced the need for technology solutions to better manage tourism flows at destinations and encourage tourism development in alternative areas.

Shaping a post-pandemic vision : regenerative and inclusive cultural tourism

As tourism is inherently dependent on the movement and interaction of people, it has been one of the hardest-hit sectors by the pandemic and may be one of the last to recover. Travel and international border restrictions have led to the massive decline in tourism in 2020, spurring many countries to implement strategies for domestic tourism to keep economies afloat. Many cultural institutions and built and natural heritage sites have established strict systems of physical distancing and hygiene measures, enabling them to open once regulations allow. Once travel restrictions have been lifted, it will enable the recovery of the tourism sector and for the wider economy and community at large.

While the pandemic has dramatically shifted the policy context for cultural tourism, it has also provided the opportunity to experiment with integrated models that can be taken forward in the post-pandemic context. While destinations are adopting a multiplicity of approaches to better position sustainability in their plans for tourism development, there is no one-size-fits-all solution.

A comprehensive, integrated approach to the cultural sector is needed to ensure more sustainable cultural tourism patterns. Efforts aimed at promoting cultural tourism destinations should build on the diversity of cultural sub-sectors, including cultural and heritage sites, museums, but also the creative economy and living heritage, notably local practices, food and crafts production. Beyond cultural landmarks, which act as a hotspot to drive the attractiveness of tourism destinations, and particularly cities, cultural tourism should also encompass other aspects of the cultural value chain as well as more local, community-based cultural expressions. Such an integrated approach is likely to support a more equitable distribution of cultural tourism revenues, also spreading tourism flows over larger areas, thus curbing the negative impacts of over-tourism on renowned cultural sites, including UNESCO World Heritage sites. This comprehensive vision also echoes the growing aspiration of visitors around the world for more inclusive and sustainable tourism practices, engaging with local communities and broadening the understanding of cultural diversity.

As a result of the crisis, the transversal component of cultural tourism has been brought to the fore, demonstrating its cross-cutting nature and alliance with other development areas. Cultural tourism – and tourism more broadly – is highly relevant to the 2030 for Sustainable Development and its 17 SDGs, however, the full potential of cultural tourism for advancing development – economic, social and environmental - remains untapped. This is even though cultural tourism is included in a third of all countries’ VNRs, thus demonstrating its priority for governments. Due the transversal nature of cultural tourism, there is scope to build on these synergies and strengthen cooperation between ministries to advance cooperation for a stronger and more resilient sector. This plays an integral role in ensuring a regenerative and inclusive cultural tourism sector. Similarly, tourism can feature as criteria for certain funding initiatives, or as a decisive component for financing cultural projects, such as in heritage or the cultural and creative industries.

Houses in Amsterdam, adisa, Getty, Images Pro

Several countries have harnessed the crisis to step up actions towards more sustainable models of cultural tourism development by ensuring that recovery planning is aligned with key sustainability principles and the SDGs. Tourism both impacts and is impacted by climate change. There is scant evidence of integration of climate strategies in tourism policies, as well as countries’ efforts to develop solid crisis preparedness and response strategies for the tourism sector. The magnitude and regional variation of climate change in the coming decades will continue to affect cultural tourism, therefore, recovery planning should factor in climate change concerns. Accelerating climate action is of utmost importance for the resilience of the sector.

The key role of local actors in cultural tourism should be supported and developed. States have the opportunity to build on local knowledge, networks and models to forge a stronger and more sustainable cultural tourism sector. This includes streamlining cooperation between different levels of governance in the cultural tourism sector and in concert with civil society and private sector. Particularly during the pandemic, many cities and municipalities have not received adequate State support and have instead introduced measures and initiatives using local resources. In parallel, such actions can spur new opportunities for employment and training that respond to local needs.

Greater diversification in cultural tourism models is needed, backed by a stronger integration of the sector within broader economic and regional planning. An overdependence of the cultural sector on the tourism sector became clear for some countries when the pandemic hit, which saw their economies come to a staggering halt. This has been further weakened by pre-existing gaps in government and industry preparedness and response capacity. The cultural tourism sector is highly fragmented and interdependent, and relies heavily on micro and small enterprises. Developing a more in-depth understanding of tourism value chains can help identify pathways for incremental progress. Similarly, more integrated – and balanced – models can shape a more resilient sector that is less vulnerable to future crises. Several countries are benefiting from such approaches by factoring in a consideration of the environmental and socio-cultural pillars of sustainability, which is supported across all levels of government and in concert with all stakeholders.

abhishek gaurav, Pexels

Inclusion must be at the heart of building back better the cultural tourism sector. Stakeholders at different levels should participate in planning and management, and local communities cannot be excluded from benefitting from the opportunities and economic benefits of cultural tourism. Moreover, they should be supported and empowered to create solutions from the outset, thus forging more sustainable and scalable options in the long-term. Policy-makers need to ensure that cultural tourism development is pursued within a wider context of city and regional strategies in close co-operation with local communities and industry. Businesses are instrumental in adopting eco-responsible practices for transport, accommodation and food. A balance between public/ private investment should also be planned to support an integrated approach post-crisis, which ensures input and support from industry and civil society.

The COVID-19 crisis has highlighted the essential role of museums as an integral component of societies in terms of well-being, health, education and the economy. Digitalization has been a game-changer for many cultural institutions to remain operational to the greatest extent possible. Yet there are significant disparities in terms of infrastructure and resources, which was underscored when the world shifted online. Museums in SIDS have faced particular difficulties with lack of access to digitalization. These imbalances should be considered in post-crisis strategies.

The pandemic presents an occasion to deeply rethink tourism for the future, and what constitutes the markers and benchmarks of “success”. High-quality cultural tourism is increasingly gaining traction in new strategies for recovery and revival, in view of contributing to the long-term health and resilience of the sector and local communities. Similarly, many countries are exploring ways to fast track towards greener, more sustainable tourism development. As such, the pandemic presents an opportunity for a paradigm shift - the transformation of the culture and tourism sectors to become more inclusive and sustainable. Moreover, this includes incorporating tourism approaches that not only avoid damage but have a positive impact on the environment of tourism destinations and local communities. This emphasis on regenerative tourism has a holistic approach that measures tourism beyond its financial return, and shifts the pendulum towards focusing on the concerns of local communities, and the wellbeing of people and planet.

Entabeni Game Reserve in South Africa by SL_Photography

Related items

Other recent news

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

We're Hiring!
Help Center

Positive and Negative Impacts of Tourism on Culture: A Critical Review of Examples from the Contemporary Literature

Related Papers

greg richards

"Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an increasingly competitive tourism marketplace, and to create local distinctiveness in the face of globalisation. The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness. Based on recent case studies that illustrate the different facets of the relationship between tourism, culture and regional attractiveness, and the policy interventions which can be taken to enhance the relationship, this publication shows how a strong link between tourism and culture can be fostered to help places become more attractive to tourists, as well as increasing their competitiveness as locations to live, visit, work and invest in. The book is essential reading for academics, national and local policy makers and practitioners and all those in the tourism sector who wish to understand the relationship between culture, tourism and destination attractiveness."

Tourism Review

Purpose To review the development of the relationship between culture and tourism over the past 75 years, and to outline some future developments over the coming 75 years. Design/methodology/approach A review of previous major work on cultural tourism. Findings Tourism and culture have been drawn inexorably closer over the years as culture has become one of the major content providers for tourism experiences, and tourism has become one of the most important income streams for cultural institutions. In the future this is likely to change, as cultural institutions find it increasingly difficult to maintain their authority as the dominant producers of local, regional and national culture, and as tourism becomes increasingly integrated into the everyday culture of the destination. Practical implications Cultural institutions will need to change their relationship with tourism as flows of tourists become more prevalent and fragmented. Social Implications The authority of high cultural institutions will be eroded as tourists increasingly seek authenticity in the culture of everyday life and the 'local'. Originality/value A first attempt to sketch the long term future of cultural tourism.

Ksenija Vodeb

In modern tourism the concept of big and mass tourism has been abandoned and support given to responsible development based on selected programmes and types of tourism, which leads to a new differentiation and quality in the increasingly demanding tourist market. The existing mass and uniform types of tourism are being refined by new and higher quality contents. In that context, culture has a direct impact on tourism and tourism increasingly affects culture, which has become an important motive for tourist travel. While some thirty years ago cultural tourism implied heritage tourism, i.e. visits to cultural and historical monuments, museums and galleries, some ten years ago that phenomenon underwent its transformation, so that today the same term also includes various social, cultural and entertainment events. The aim of this chapter is to provide a broader introduction into the highly diverse and complex topic of cultural tourism and highlight some of its most distinguished feature...

Trends and Issues in Global Tourism

Albrecht Steinecke

Ni N Z O U (PhD)

This paper is based on the Tourism Industry. The Tourism industry is among the fastest growing economic activities in the world pumping in vast chunks of revenue. It has created job opportunities in both large and small cultural communities around the globe. As this continues to happen, the impacts tourism has brought in continues to be less understood (Lis, S. (2009). The effects the industry has brought to the nations involved range from economics to socio-cultural benefits and sometimes adverse outcomes to a large extent. The results are felt mainly in the developing countries where mass tourism is practiced. These negative effects are occasionally sustainable and manageable if well handled. This paper seeks to unveil the negative impacts the socio-cultural effects tourism has brought and identifying the areas of sustainability. Most of the players in the industry view tourism concerning its economic impacts, revenue and taxes collection to be the central driving bearing (Mason 2015). However, there is a broad range of sometimes severe negative impacts tourism has fueled depending on the kind of resources and conditions involved. The socio-cultural consequences of travel to the community have many times threatened to harm the tourism market. When tourism comes to a community, there will always be a gloomy effect on the neighborhood. With the relaxed and free state of the tourists at the destination, a batch of illegal activities manages to lean on and cause problems to people involved. The nature of changes in lifestyle in the local community due to tourist involvement and congestion has been seen to alter most socio-cultural patterns of the locals. Recreational areas such as hotels, clubs, entertainment concerts and beaches have pushed development into the community and forcing alterations in the physical construction of the area.

Dobrica Jovicic

Nikki Ramirez

'The tourism industry is one of the fastest growing industries in the world. It is an industry that facilitates not just the movement of people going from one country to another but the accompanying mass displacement of communities, its impact on traditional communities and the involvement of large business corporations in the process.. (Mowforth and Munt 1998:17). Discuss and give suggestions on how the negative socio-cultural impacts of tourism can be managed with reference to relevant examples'

Tracey White

There exists a growing body of literature on economic and environmental impacts in developing countries, yet in the area of the effects of tourism on society and culture, the literature is till limited. Furthermore, the little research which has been undertaken which focuses upon developing countries, often assumes a Western perspective. Therefore the purpose of this study was to examine the socio-cultural impacts of tourism in a destination context and from a host perspective. The study touches on areas of employment, gender and development issues, host / guest relationships, tourism as a form of progression, moral issues and economic factors. Interviews revealed that residents who were dependent upon tourism could differentiate between economic benefits and social costs, which were often interactional, and that awareness of negative consequences does not lead to opposition towards further tourism development. More importantly, local residents demonstrated feelings of pride and hap...

Patrick Kwoba

Host community’s attitudes and perceptions towards cultural tourism development have the potential to determine the sustainability of tourism in a region. Attitudes and perceptions are critical because they form a basis for the acceptance or rejection of development endeavours. The study sought to determine whether socio-demographic characteristics like length of residency and age of respondents affect the attitudes and perceptions of local residents towards cultural tourism development among the Kogelo community. The researcher also sought to establish whether dependency on tourism income and proximity to tourist attractions affect the attitudes of local residents towards cultural tourism development in the study area. The study was conducted between July and September 2011, and targeted local people and other stakeholders. The study utilised the explanatory research design. The target population constituted the local community, government employees and respondents drawn from other organisations involved in tourism development. A total of 137 local community respondents were selected using simple random sampling while 28 key informants were purposefully chosen for interview and focus group discussions. Data was collected using semi-structured questionnaires, semi-structured interviews, focus group discussions and participant observation. Multiple regression was used to analyse the quantitative data, whereas discourse analysis was performed on qualitative data. Findings showed that the hypothesis that length of residency does not have a positive effect on the attitudes of the local residents towards cultural tourism development among the Kogelo community was accepted (F = 0.535) Further, the hypothesis that age does not have a positive effect on the attitudes of the local people towards cultural tourism development among the Kogelo community was accepted (F = 0.156). The hypothesis that dependency on tourism income does not have a positive effect on the attitudes of local residents towards cultural tourism development in Kogelo area was rejected because it had an F value of 3.403. Lastly, the hypothesis that proximity to tourist attractions does not have a positive effect on the attitudes of local residents towards cultural tourism development among Kogelo community was rejected because it had an F value of 3.264. Evidently, there exists a mutual relationship between the host community’s attitudes and cultural tourism development. It is recommended that proper marketing be done to promote Kogelo as a tourism destination.

Bidyadhar Behera

This book is a reference book for researchers.

13 Social impacts of tourism + explanations + examples

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Understanding the social impacts of tourism is vital to ensuring the sustainable management of the tourism industry. There are positive social impacts of tourism, demonstrating benefits to both the local community and the tourists. There are also negative social impacts of tourism.

In this article I will explain what the most common social impacts of tourism are and how these are best managed. At the end of the post I have also included a handy reading list for anybody studying travel and tourism or for those who are interested in learning more about travel and tourism management.

The social impacts of tourism

Preserving local culture, strengthening communities, provision of social services, commercialisation of culture and art, revitalisation of culture and art, preservation of heritage, social change, globalisation and the destruction of preservation and heritage, loss of authenticity , standardisation and commercialisation, culture clashes, tourist-host relationships, increase in crime, gambling and moral behaviour, social impacts of tourism: conclusion, social impacts of tourism- further reading.

Firstly, we need to understand what is meant by the term ‘social impacts of tourism’. I have covered this in my YouTube video below!

To put it simply, social impacts of tourism are;

“The effects on host communities of direct and indirect relations with tourists , and of interaction with the tourism industry”

This is also often referred to as socio-cultural impacts.

Tourism is, at its core, an interactive service. This means that host-guest interaction is inevitable. This can have significant social/socio-cultural impacts.

These social impacts can be seen as benefits or costs (good or bad). I will explain these below.

Positive social impacts of tourism

There are many social benefits of tourism, demonstrating positive social impacts. These might include; preserving the local culture and heritage; strengthening communities; provision of social services; commercialisation of culture and art; revitalisation of customs and art forms and the preservation of heritage.

It is the local culture that the tourists are often coming to visit.

Tourists visit Beijing to learn more about the Chinese Dynasties. Tourists visit Thailand to taste authentic Thai food. Tourists travel to Brazil to go to the Rio Carnival, to mention a few…

Many destinations will make a conserved effort to preserve and protect the local culture. This often contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a renaissance of indigenous cultures, cultural arts and crafts.

In one way, this is great! Cultures are preserved and protected and globalisation is limited. BUT, I can’t help but wonder if this is always natural? We don’t walk around in Victorian corsets or smoke pipes anymore…

Our social settings have changed immensely over the years. And this is a normal part of evolution! So is it right that we should try to preserve the culture of an area for the purposes of tourism? Or should we let them grow and change, just as we do? Something to ponder on I guess…

Tourism can be a catalyst for strengthening a local community.

Events and festivals of which local residents have been the primary participants and spectators are often rejuvenated and developed in response to tourist interest. I certainly felt this was the way when I went to the Running of the Bulls festival in Pamplona, Spain. The community atmosphere and vibe were just fantastic!

The jobs created by tourism can also be a great boost for the local community. Aside from the economic impacts created by enhanced employment prospects, people with jobs are happier and more social than those without a disposable income.

Local people can also increase their influence on tourism development, as well as improve their job and earnings prospects, through tourism-related professional training and development of business and organisational skills.

Read also: Economic leakage in tourism explained

girl in white long sleeve shirt and black skirt sitting on swing during day time

The tourism industry requires many facilities/ infrastructure to meet the needs of the tourist. This often means that many developments in an area as a result of tourism will be available for use by the locals also.

Local people often gained new roads, new sewage systems, new playgrounds, bus services etc as a result of tourism. This can provide a great boost to their quality of life and is a great example of a positive social impact of tourism.

Tourism can see rise to many commercial business, which can be a positive social impact of tourism. This helps to enhance the community spirit as people tend to have more disposable income as a result.

These businesses may also promote the local cultures and arts. Museums, shows and galleries are fantastic way to showcase the local customs and traditions of a destination. This can help to promote/ preserve local traditions.

Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example.

This may help promote traditions that may have become distant.

Many tourists will visit the destination especially to see its local heritage. It is for this reason that many destinations will make every effort to preserve its heritage.

This could include putting restrictions in place or limiting tourist numbers, if necessary. This is often an example of careful tourism planning and sustainable tourism management.

This text by Hyung You Park explains the principles of heritage tourism in more detail.

Negative social impacts of tourism

Unfortunately, there are a large number of socio-cultural costs on the host communities. These negative social impacts include; social change; changing values; increased crime and gambling; changes in moral behaviour; changes in family structure and roles; problems with the tourist-host relationship and the destruction of heritage.

unrecognizable female black player sitting on football field

Social change is basically referring to changes in the way that society acts or behaves. Unfortunately, there are many changes that come about as a result of tourism that are not desirable.

There are many examples throughout the world where local populations have changed because of tourism.

Perhaps they have changed the way that they speak or the way that they dress. Perhaps they have been introduced to alcohol through the tourism industry or they have become resentful of rich tourists and turned to crime. These are just a few examples of the negative social impacts of tourism.

Read also: Business tourism explained: What, why and where

woman in white and red dress holding yellow flowers

Globalisation is the way in which the world is becoming increasingly connected. We are losing our individuality and gaining a sense of ‘global being’, whereby we are more and more alike than ever before.

Globalisation is inevitable in the tourism industry because of the interaction between tourists and hosts, which typically come from different geographic and cultural backgrounds. It is this interaction that encourage us to become more alike.

Here are some examples:

When I went on the Jungle Book tour on my travels through Goa, the tourists were giving the Goan children who lived in the area sweets. These children would never have eaten such sweets should they not have come into contact with the tourists.
When I travelled to The Gambia I met a local worker (known as a ‘ bumster ‘) who was wearing a Manchester United football top. When I asked him about it he told me that he was given the top by a tourist who visited last year. If it was not for said tourist, he would not have this top.
In Thailand , many workers have exchanged their traditional work of plowing the fields to work in the cities, in the tourism industry. They have learnt to speak English and to eat Western food. If it were not for the tourists they would have a different line of work, they would not speak English and they would not choose to eat burger and chips for their dinner!

Many people believe globalisation to be a bad thing. BUT, there are also some positives. Think about this…

Do you want an ‘authentic’ squat toilet in your hotel bathroom or would you rather use a Western toilet? Are you happy to eat rice and curry for breakfast as the locals would do or do you want your cornflakes? Do you want to struggle to get by when you don’t speak the local language or are you pleased to find somebody who speaks English?

When we travel, most tourists do want a sense of ‘familiar’. And globalisation helps us to get that!

You can learn more about globalisation in this post- What is globalisation? A simple explanation .

Along similar lines to globalisation is the loss of authenticity that often results from tourism.

Authenticity is essentially something that is original or unchanged. It is not fake or reproduced in any way.

The Western world believe that a tourist destination is no longer authentic when their cultural values and traditions change. But I would argue is this not natural? Is culture suppose to stay the same or it suppose to evolve throughout each generation?

Take a look at the likes of the long neck tribe in Thailand or the Maasai Tribe in Africa. These are two examples of cultures which have remained ‘unchanged’ for the sole purpose of tourism. They appear not to have changed the way that they dress, they way that they speak or the way that they act in generations, all for the purpose of tourism.

To me, however, this begs the question- is it actually authentic? In fact, is this not the exact example of what is not authentic? The rest of the world have modern electricity and iPhones, they watch TV and buy their clothes in the nearest shopping mall. But because tourists want an ‘authentic’ experience, these people have not moved on with the rest of the world, but instead have remained the same.

I think there is also an ethical discussion to be had here, but I’ll leave that for another day…

You can learn more about what is authenticity in tourism here or see some examples of staged authenticity in this post.

Read also: Environmental impacts of tourism

Similarly, destinations risk standardisation in the process of satisfying tourists’ desires for familiar facilities and experiences.

While landscape, accommodation, food and drinks, etc., must meet the tourists’ desire for the new and unfamiliar, they must at the same time not be too new or strange because few tourists are actually looking for completely new things (think again about the toilet example I have previously).

Tourists often look for recognisable facilities in an unfamiliar environment, like well-known fast-food restaurants and hotel chains. Tourist like some things to be standardised (the toilet, their breakfast, their drinks, the language spoken etc), but others to be different (dinner options, music, weather, tourist attractions etc).

Do we want everything to become ‘standardised’ though? I know I miss seeing the little independent shops that used to fill the high streets in the UK. Now it’s all chains and multinational corporations. Sure, I like Starbucks (my mug collection is coming on quite nicely!), but I also love the way that there are no Starbucks in Italy. There’s something great about trying out a traditional, yet unfamiliar coffee shop, or any independant place for that matter.

I personally think that tourism industry stakeholders should proceed with caution when it comes to ‘standardisation’. Sure, give the tourists that sense of familiar that they are looking for. But don’t dilute the culture and traditions of the destination that they are coming to visit, because if it feels too much like home….. well, maybe they will just stay at home next time? Just a little something to think about…

woman in white tank top doing yoga exercise

On a less philosophical note, another of the negative social impacts of tourism is that it can have significant consequences is culture clashes.

Because tourism involves movement of people to different geographical locations cultural clashes can take place as a result of differences in cultures, ethnic and religious groups, values, lifestyles, languages and levels of prosperity.

The attitude of local residents towards tourism development may unfold through the stages of euphoria, where visitors are very welcome, through apathy, irritation and potentially antagonism when anti-tourist attitudes begin to grow among local people. This is represented in Doxey’s Irritation Index, as shown below.

Culture clashes can also be exasperated by the fundamental differences in culture between the hosts and the tourists.

There is likely to be economic inequality between locals and tourists who are spending more than they usually do at home. This can cause resentment from the hosts towards the tourists, particularly when they see them wearing expensive jewellery or using plush cameras etc that they know they can’t afford themselves.

Further to this, tourists often, out of ignorance or carelessness, fail to respect local customs and moral values.

Think about it. Is it right to go topless on a beach if within the local culture it is unacceptable to show even your shoulders?

There are many examples of ways that tourists offend the local population , often unintentionally. Did you know that you should never put your back to a Buddha? Or show the sole of your feet to a Thai person? Or show romantic affection in public in the Middle East?

A little education in this respect could go a long way, but unfortunately, many travellers are completely unaware of the negative social impacts that their actions may have.

The last of the social impacts of tourism that I will discuss is crime, gambling and moral behaviour. Crime rates typically increase with the growth and urbanisation of an area and the growth of mass tourism is often accompanied by increased crime.

The presence of a large number of tourists with a lot of money to spend and often carrying valuables such as cameras and jewellery increases the attraction for criminals and brings with it activities like robbery and drug dealing.

Although tourism is not the cause of sexual exploitation, it provides easy access to it e.g. prostitution and sex tourism . Therefore, tourism can contribute to rises in the numbers of sex workers in a given area. I have seen this myself in many places including The Gambia and Thailand .

Lastly, gambling is a common occurrence as a result of tourism. Growth of casinos and other gambling facilities can encourage not only the tourists to part with their cash, but also the local population .

As I have demonstrated in this post, there are many social impacts of tourism. Whilst some impacts are positive, most unfortunately are negative impacts.

Hopefully this post on the social impacts of tourism has helped you to think carefully about the impacts that your actions may have on the local community that you are visiting. I also hope that it has encouraged some deeper thinking with regards to issues such as globalisation, authenticity and standardisation.

If you are interested in learning more about topics such as this subscribe to my newsletter ! I send out travel tips, discount coupons and some material designed to get you thinking about the wider impacts of the tourism industry (like this post)- perfect for any tourism student or keen traveller!

As you can see, the social impacts of tourism are an important consideration for all industry stakeholders. Do you have any comments on the social impacts of tourism? Leave your comments below.

If you enjoyed this article on the social impacts of tourism, I am sure that you will love these too-

Environmental impacts of tourism
The 3 types of travel and tourism organisations
150 types of tourism! The ultimate tourism glossary
50 fascinating facts about the travel and tourism industry

Liked this article? Click to share!

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

Travel Tips

How Does Tourism Affect Culture

Published: December 12, 2023

Modified: December 28, 2023

by Dorolisa Templin

Arts & Culture
Plan Your Trip

Introduction

Travel and tourism have become increasingly popular activities in recent years, with people from all over the world exploring new destinations and immersing themselves in different cultures. While tourism brings numerous benefits, such as economic growth and job opportunities, it also has some less desirable effects on culture. In this article, we will examine the impact of tourism on culture, including its economic, social, environmental, and cultural aspects.

When tourists visit a new destination, they bring with them their own set of beliefs, customs, and behaviors. These interactions between tourists and the local community can significantly influence the cultural dynamics of a place. It is crucial to understand how tourism affects culture to ensure that the positive aspects are maximized, while the negative repercussions are minimized.

Over the years, the global tourism industry has grown exponentially, resulting in an increasing number of tourists venturing to various parts of the world. This influx of visitors can put immense pressure on the local culture and traditions.

In the following sections, we will explore how tourism affects culture from different perspectives, including the economic impact, social impact, environmental impact, and cultural impact. We will also delve into the challenges and issues that arise in preserving culture amidst the growth of tourism, as well as strategies to strike a balance between tourism and cultural preservation.

Additionally, we will examine real-life case studies that illustrate the effect of tourism on culture. These examples will serve to highlight the diversity of experiences and shed light on the various ways tourism can shape and transform a culture.

By understanding the complexities of tourism’s impact on culture, we can work towards creating sustainable and responsible tourism practices that not only benefit the economy but also respect and preserve the cultural heritage of communities around the world. Join us as we delve into this fascinating topic and explore the multifaceted relationship between tourism and culture.

Economic Impact of Tourism on Culture

The economic impact of tourism on culture is significant and multifaceted. Tourism can boost the local economy by creating jobs and generating revenue through visitor spending. When tourists visit a destination, they often engage in various cultural activities, such as visiting museums, attending traditional events, or purchasing local handicrafts. These activities contribute to the preservation and promotion of the local culture, while also providing economic benefits to the community.

One of the key economic benefits of tourism is the creation of employment opportunities. As tourism increases, there is a growing demand for workers in various sectors such as hospitality, transportation, and retail. This leads to job creation, reducing unemployment rates and improving the standard of living for local residents. Additionally, the revenue generated from tourism can be reinvested in the cultural sector, supporting the development and maintenance of cultural sites and activities.

Moreover, tourism can stimulate entrepreneurship and the growth of small businesses within the local community. Local artisans and craftsmen can showcase and sell their products to tourists, providing a sustainable source of income and contributing to the preservation of traditional crafts. This not only supports the local economy but also helps to promote and preserve unique cultural traditions.

However, it is essential to strike a balance between economic growth and the preservation of culture. The pursuit of economic benefits should not come at the expense of cultural integrity. It is crucial to implement sustainable tourism practices that respect and preserve the authenticity of local culture, ensuring that economic growth is coupled with cultural preservation.

Overall, the economic impact of tourism on culture can be highly beneficial if managed responsibly. By leveraging the economic opportunities that tourism presents, while also respecting and preserving cultural heritage, destinations can create a sustainable and thriving tourism industry that benefits both the local economy and the cultural richness of the community.

Social Impact of Tourism on Culture

Tourism has a significant social impact on culture, both positive and negative. It brings people from different backgrounds together, fostering multicultural exchanges and promoting understanding and tolerance. However, it can also lead to social disruptions and conflicts if not managed properly.

One of the positive social impacts of tourism on culture is the promotion of cultural exchange and appreciation. When tourists visit a destination, they often engage with the local community, interact with locals, and learn about their traditions, customs, and way of life. This exchange of ideas and experiences can lead to a greater understanding and respect for diverse cultures, promoting global citizenship and breaking down cultural barriers.

Furthermore, tourism can empower local communities, especially marginalized groups, by providing them with opportunities to showcase their culture and traditions. Indigenous communities, for example, can use tourism as a platform to share their rich cultural heritage, enabling them to preserve their traditions and generate income at the same time. This empowerment can boost self-esteem, cultural pride, and preserve the social fabric of the community.

However, tourism can also have negative social impacts on culture. The influx of tourists can cause overcrowding and disrupt the daily lives of locals. Traditional communities may experience changes in their social dynamics, as they adapt to cater to the preferences and demands of tourists. Additionally, there can be instances of cultural commodification, where cultural practices are commercialized for the sake of tourism, leading to the dilution or distortion of authentic traditions.

It is crucial to mitigate the negative social impacts of tourism by implementing sustainable tourism practices and fostering community engagement. Local communities should be actively involved in decision-making processes, ensuring their voices are heard and their cultural needs are considered. This can include regulating visitor numbers, promoting responsible tourism behavior, and providing locals with opportunities to participate in tourism-related activities.

Overall, the social impact of tourism on culture is complex and multifaceted. By promoting cultural exchange, empowering local communities, and fostering responsible tourism practices, we can harness the positive social benefits of tourism while mitigating its negative effects, ultimately creating a harmonious relationship between tourism and culture.

Environmental Impact of Tourism on Culture

The environmental impact of tourism on culture is a critical consideration in sustainable tourism practices. While tourism can contribute to the preservation and conservation of natural and cultural resources, it can also pose significant threats to the environment.

One of the key environmental impacts of tourism on culture is the degradation of natural habitats and ecosystems. The increased visitor footfall in ecologically sensitive areas can disrupt local flora and fauna, leading to habitat destruction and loss of biodiversity. Moreover, improper waste management and pollution associated with tourism activities can contaminate water bodies, degrade air quality, and harm the natural environment.

Cultural sites and heritage buildings can also be adversely affected by tourism activities. A high influx of tourists can result in excessive wear and tear on archaeological sites, monuments, and historical sites. It is crucial to implement proper conservation measures and visitor management strategies to protect these cultural treasures.

However, tourism can also have a positive environmental impact on culture. Sustainable tourism practices that prioritize environmental conservation can help protect natural resources and preserve cultural heritage. Responsible tourism initiatives such as eco-tourism, community-based tourism, and nature conservation projects can contribute to the preservation of the environment while providing opportunities for visitors to experience and appreciate the local culture.

By implementing sustainable tourism practices, such as reducing carbon emissions, minimizing waste generation, conserving water resources, and supporting local conservation efforts, tourism can have a positive impact on the environment and contribute to the long-term preservation of cultural heritage.

Educating tourists about the importance of environmental conservation and cultural preservation is crucial. Tourists should be encouraged to engage in responsible tourism behavior, respecting the natural environment, and adhering to local cultural norms. This can be achieved through informative signage, guided tours, and educational programs that highlight the significance of culture and the environment.

Overall, the environmental impact of tourism on culture is a complex issue. By implementing sustainable practices, raising awareness, and fostering a sense of responsibility among tourists, we can ensure that tourism not only enriches cultural experiences but also contributes to the protection and conservation of the natural environment.

Cultural Impact of Tourism on Culture

The cultural impact of tourism is perhaps one of the most profound and direct effects of tourism on a destination. It influences the local traditions, customs, and identity of a community. The interactions between tourists and the local culture can result in both positive and negative outcomes.

One of the positive cultural impacts of tourism is the revitalization and preservation of traditional cultural practices. When tourists show interest in local traditions, communities may feel a renewed sense of pride in their cultural heritage. This can lead to the preservation and promotion of traditional arts, crafts, music, dances, and festivals. Additionally, tourism can provide economic incentives for the continued practice of these cultural activities.

Tourism can also create platforms for cultural exchange, promoting intercultural understanding and appreciation. Through interaction with visitors, locals have the opportunity to share their stories, traditions, and beliefs, fostering a sense of mutual respect and understanding. This cultural exchange can challenge stereotypes, break down barriers, and foster empathy among people from different backgrounds.

However, there are also negative cultural impacts associated with tourism. One such impact is the erosion of local culture under the influence of mass tourism. When a destination becomes overly reliant on tourism, there is the potential for the commodification and commercialization of culture, where authenticity is compromised for the sake of catering to tourist expectations. This can lead to the loss of cultural integrity and the homogenization of local traditions.

Furthermore, the sheer volume of tourists in popular destinations can disrupt the social fabric of local communities. The influx of tourists can lead to overcrowding, making it challenging for locals to maintain their way of life and feel a sense of belonging in their own neighborhoods. This can result in tensions between residents and tourists and a loss of cultural cohesion.

It is crucial to strike a balance between tourism and cultural preservation. This can be achieved by implementing sustainable tourism practices that prioritize cultural preservation, empowering local communities in decision-making processes, and promoting authentic and responsible cultural experiences. Encouraging visitors to interact respectfully with the local culture and educating them about cultural norms and traditions can also help mitigate negative cultural impacts.

Overall, the cultural impact of tourism on culture is both complex and influential. By recognizing and addressing the positive and negative outcomes, destinations can harness the power of tourism to foster cultural appreciation, preserve local traditions, and create meaningful and authentic cultural experiences for both locals and visitors.

Challenges and Issues in Tourism and Cultural Preservation

While tourism has the potential to positively impact cultural preservation, it also poses significant challenges and issues that need to be addressed to ensure the long-term sustainability and preservation of culture. These challenges include:

Over tourism: Overcrowding of popular destinations due to excessive tourism can place immense pressure on local communities and their cultural heritage. The sheer number of visitors can lead to the degradation of cultural sites, erosion of authentic traditions, and a loss of quality of life for residents.

Cultural commodification: There is a risk of cultural commodification, where cultural practices and traditions are exaggerated or distorted solely for the purpose of attracting tourists. This can result in the loss of cultural authenticity and the exploitation of cultural heritage for commercial gain.

Unbalanced economic benefits: Tourism can result in an uneven distribution of economic benefits, with large tourism companies or outside investors reaping the majority of profits while local communities and cultural practitioners receive only minimal benefits. This can lead to socio-economic disparities and the marginalization of local cultures and communities.

Lack of community participation: Inadequate involvement of local communities in tourism planning and decision-making processes can result in the mismanagement and unsustainable development of cultural sites. It is crucial to empower local communities and engage them in shaping tourism policies and practices that align with their cultural values and aspirations.

Inadequate infrastructure and resources: Insufficient infrastructure and resources to support tourism and cultural preservation can hinder effective management and protection of cultural heritage sites. Without proper facilities and sustainable practices, the preservation of culture may be compromised, resulting in irreversible damage.

Climate change and environmental degradation: The impacts of climate change and environmental degradation pose a significant threat to cultural preservation. Rising sea levels, natural disasters, and habitat destruction can lead to the loss of cultural sites and traditions that are closely tied to the environment.

To address these challenges, it is essential to adopt a holistic and sustainable approach to tourism and cultural preservation. This includes the implementation of responsible tourism practices that prioritize cultural authenticity, community involvement, and environmental sustainability. Engaging local communities in decision-making processes and ensuring equitable distribution of economic benefits can also foster a sense of ownership and commitment to preserving culture.

Moreover, raising awareness among tourists about the importance of cultural preservation, encouraging respectful behavior, and promoting sustainable travel choices are all vital in supporting cultural resilience and safeguarding cultural heritage for future generations.

Cultural preservation should be seen as a collective responsibility, involving collaboration between local communities, governments, tourism stakeholders, and visitors. By addressing these challenges and working towards sustainable solutions, we can create a tourism industry that preserves and celebrates the rich cultural diversity of our world.

Strategies for Balancing Tourism and Cultural Preservation

Striking a balance between tourism and cultural preservation is crucial to ensure the long-term sustainability and authenticity of destinations. Here are some key strategies that can help achieve this balance:

1. Sustainable tourism planning: Implementing comprehensive tourism planning that considers the cultural, social, economic, and environmental impacts is essential. This involves conducting thorough impact assessments, setting carrying capacities for tourist sites, and establishing regulations and guidelines to protect cultural heritage.

2. Community involvement: Engaging local communities in decision-making processes is vital for successful cultural preservation. Involving community members in tourism planning, development, and management empowers them to take ownership of their cultural heritage and ensures that their voices are heard.

3. Cultural education and awareness: Educating tourists about the cultural significance of a destination fosters respect and understanding. Providing information and organizing cultural workshops or guided tours can help visitors appreciate the local culture, customs, and traditions, encouraging responsible and respectful behavior.

4. Promotion of sustainable practices: Encouraging sustainable tourism practices is crucial for protecting cultural heritage. This includes promoting responsible travel, supporting local businesses, reducing resource consumption, and minimizing waste generation. Collaborating with tourism operators and businesses to adopt sustainable practices can have a positive impact on both culture and the environment.

5. Development of alternative attractions: Developing alternative attractions and dispersing tourist flows can help alleviate the pressure on overcrowded destinations. By promoting lesser-known sites and encouraging visitors to explore different areas, tourism can be better distributed, benefiting both popular and emerging destinations.

6. Preservation of authenticity: It is essential to preserve and promote cultural authenticity. Encouraging the continued practice of traditional crafts, cuisine, music, and dances, while discouraging the commercialization and dilution of cultural traditions, helps maintain the integrity of the local culture.

7. Capacity building and training: Providing training and capacity-building programs for local communities, tourism operators, and cultural practitioners equips them with the knowledge and skills necessary to manage tourism sustainably. This ensures that cultural preservation is effectively integrated into tourism practices.

8. Collaboration and partnerships: Collaboration between different stakeholders, including government agencies, community organizations, tourism operators, and NGOs, is essential for effective cultural preservation. Building partnerships and fostering dialogue can facilitate the exchange of ideas, resources, and best practices, leading to more sustainable tourism development.

9. Monitoring and evaluation: Regular monitoring and evaluation of tourism impacts on culture are crucial to identify emerging issues and assess the effectiveness of implemented strategies. This allows for adjustments and improvements to be made, ensuring that cultural preservation remains a priority.

By adopting these strategies, destinations can achieve a balance between tourism development and cultural preservation. Promoting responsible tourism practices, involving local communities, and preserving the authenticity of cultural traditions contribute to the long-term sustainability and enjoyment of cultural heritage for both present and future generations.

Case Studies on the Effect of Tourism on Culture

Examining real-life case studies can provide valuable insights into the diverse ways in which tourism can impact culture. Here are two notable examples:

1. Bhutan: Bhutan, a small country in the Himalayas, has gained international recognition for its unique approach to tourism and cultural preservation. In an effort to protect its cultural heritage and promote sustainable tourism, Bhutan has adopted a high-value, low-impact tourism policy. The government regulates tourist numbers through a daily fee and requires visitors to book through authorized tour operators. This approach has allowed Bhutan to carefully manage its cultural sites and traditions while ensuring that tourism benefits local communities. Visitors have the opportunity to immerse themselves in Bhutanese culture, participating in local festivals, engaging with the community, and experiencing traditional arts and crafts. By prioritizing cultural preservation and sustainable tourism practices, Bhutan has successfully maintained its unique cultural identity.

2. Venice, Italy: Venice, known for its historic canals and stunning architecture, has been facing significant cultural challenges due to tourism. The city has experienced an overwhelming influx of tourists, which has put immense pressure on its infrastructure and local lifestyle. The overwhelming number of visitors has caused congestion, increased pollution, and driven up housing prices, leading to the displacement of local residents. As a result, Venice has been grappling with the preservation of its cultural heritage and ensuring the well-being of its residents. To address these issues, the city has implemented measures to manage tourism, including limiting the number of cruise ships, regulating tourist accommodations, and promoting responsible visitor behavior. These efforts aim to strike a balance between preserving the city’s cultural heritage and creating a sustainable tourism industry that respects the local community’s way of life.

These case studies highlight the importance of proactive measures in managing the impact of tourism on culture. By implementing well-designed policies, destinations can protect their cultural heritage, support local communities, and create a harmonious relationship between tourism and culture.

The relationship between tourism and culture is a complex and dynamic one. Tourism has the potential to bring both positive and negative impacts on the preservation and promotion of culture. It is crucial to strike a balance that ensures the long-term sustainability and authenticity of cultural heritage while harnessing the economic and social benefits that tourism can bring.

Throughout this article, we have explored the economic, social, environmental, and cultural impacts of tourism on culture. We have seen that responsible tourism practices can create opportunities for economic growth, job creation, and cultural preservation. By engaging with local communities, promoting sustainable practices, and empowering cultural practitioners, tourism can generate positive social and economic outcomes while respecting and promoting local traditions.

However, challenges and issues exist that must be addressed. From over-tourism to cultural commodification, these challenges require thoughtful strategies and collaboration between various stakeholders. It is essential to involve local communities in decision-making processes and prioritize the preservation of cultural authenticity and integrity.

Real-life case studies have provided valuable insights into how destinations navigate the complex relationship between tourism and cultural preservation. From Bhutan’s successful approach to sustainable tourism to the challenges faced by Venice, these examples illustrate the importance of proactive measures and responsible tourism practices in achieving a balance that benefits both cultural preservation and the tourism industry itself.

In conclusion, by adopting strategies that prioritize cultural preservation, responsible tourism behavior, community involvement, and sustainable development, destinations can create a thriving tourism industry while safeguarding their cultural heritage. The effective management of tourism’s impact on culture requires collaboration, education, and continuous monitoring to ensure that future generations can enjoy and appreciate the rich diversity of cultures around the world.

Privacy Overview
Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

6 years to the Global Goals – here's how tourism can help get us there

A view from the benches on a summer day at Park Güell in Barcelona, Spain: Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals.

Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals. Image: Unsplash/D Jonez

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Zurab Pololikashvili

A hand holding a looking glass by a lake

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

Tourism is a significant economic force that has returned close to pre-pandemic figures, with 1.3 billion international travellers and tourism exports valued at approximately $1.6 trillion in 2023.
The tourism sector must adopt sustainable practices in response to climate change, biodiversity loss and pollution.
Inclusive governance and community engagement in tourism planning and management are key to ensuring the sector’s support to local identity, rights and well-being.

With mounting challenges to our societies – conflict, geopolitical tension, climate change and rising inequality – we should look to the 17 Sustainable Development Goals (SDGs) and their promise of a shared blueprint for peace, prosperity, people and planet by 2030. However, as UN Secretary General Antonio Guterres reminds us , “that promise is in peril” with the impact of the COVID-19 pandemic having stalled three decades of steady progress.

Tourism can help deliver a better future, and with less than six years to go, it must unleash its full power to achieve this.

Have you read?

Turning tourism into development: mitigating risks and leveraging heritage assets, what is travel and tourism’s role in future global prosperity, how travel and tourism can reach net zero, tourism’s economic boon.

International tourists reached 88% of pre-pandemic levels in 2023. Around 1.3 billion tourists travelled internationally, with total tourism exports of $1.6 trillion, almost 95% of the $1.7 trillion recorded pre-pandemic. Preliminary estimates indicate that tourism's direct gross domestic product (GDP) reached $3.3 trillion, the same as 2019, as per our World Tourism Barometer .

Yet, persisting inflation, high interest rates, volatile oil prices and disruptions to trade could impact the pace of recovery. Uncertainty derived from ongoing Russian aggression against Ukraine, the Israel-Hamas conflict and growing tensions in the Middle East, alongside other mounting geopolitical tensions, may also weigh on traveller confidence.

Results from the World Economic Forum’s latest Travel & Tourism Development Index reflect the impact of some of these challenges on the sector’s recovery and travel and tourism’s potential to address many of the world’s growing environmental, social and economic problems.

Therefore, as the sector returns, it remains our responsibility to ensure that this is a sustainable, inclusive and resilient recovery.

The climate imperative

Climate change, pollution and biodiversity loss are making extreme weather events increasingly challenging for destinations and communities worldwide. The tourism sector is simultaneously highly vulnerable to climate change and a contributor to harmful greenhouse gas emissions.

Accelerating climate action in tourism is critical for the sector’s and host communities’ resilience. We are taking responsibility but more needs to be done to reduce plastics, curb food waste, protect and restore biodiversity, and reduce emissions as the demand for travel grows.

The framework proposed by the Glasgow Declaration on Climate Action in Tourism is catalyzing the development and implementation of climate action plans, guided by and aligned to five pathways (measure, decarbonize, regenerate, collaborate and finance). It’s a clear plan to enable the transition towards low carbon and regenerative tourism operations for resilience. Over 850 signatories from 90 countries are involved in innovating solutions, creating resources and connecting across supply chains, destinations and communities.

Leaving no-one behind

Tourism can be a powerful tool to fight inequality, within and between countries but only so long as we also address diversity, equity and inclusion in the sector, provide decent jobs and ensure respect for host communities and shared benefits.

One good example of tourism’s potential to progress shared prosperity is Rwanda’s Tourism Revenue Sharing Programme . Initiated in 2005 and revised in 2022, it aligns conservation efforts with community development. The programme designates a portion of National Parks revenues to ensure that local communities benefit directly from conservation and tourism activities. Initially set at 5%, the share of total revenue now stands at 10% .

Travel & Tourism Development Index 2024

New tools, jobs and values

Technology, ease of travel and the pandemic have all accelerated changes in how we work. Again, as we progress, we have a duty to ensure we are leaving nobody behind. Education and skills are vital to progressing equality, growth and opportunities for all, making them a cornerstone of the SDGs. However, tourism businesses face a labour shortage to cope with travel demand. We must make tourism more attractive to young people so they see it as a valued career path.

We also need to support micro-, small- and medium-sized enterprises (MSMEs), which make up around 80% of all tourism businesses worldwide and up to 98% in some Group of 20 (G20) economies. While each country’s challenges are different, digitization, market access, marketing and skill gaps are key areas we should address with targeted policies for MSMEs and entrepreneurship.

Measuring impact

Sustainable tourism is only possible if we can properly measure the sector’s impact and progress in three dimensions: economic, social and environmental.

Last March, the UN adopted a new global standard to measure the sustainability of tourism (MST) – economic, social and environmental. Developed under the leadership of UN Tourism and endorsed by all 193 UN member states, the MST statistical framework provides the common language (agreed definitions, tables and indicators) for producing harmonized data on key economic, social and environmental aspects of tourism.

Countries and other stakeholders now have the foundation to produce trustworthy, comparable data for steering the sector towards its full potential. And indeed, over 30 countries and subnational regions have already implemented the flexible MST framework, focusing on the data most relevant to their sustainability efforts.

Centring community wellbeing

Increasingly, communities worldwide demand a tourism sector that respects their identity, rights and wellbeing.

Transforming the sector requires rethinking governance as more holistic with a whole-government approach, multi-level coordination between national and local policies and strong public-private-community partnerships. Listening and engaging residents in tourism planning and management is at the core of the sector’s future.

Take Barcelona as an example. Here, e tourism represents 14% of the city’s GDP. The Tourism and City Council was created in 2016 and relies on citizen participation to advise the municipal government on tourism public policies. This initiative demonstrates the advancement of tourism governance from classic public-private collaboration to public-private-community. Therefore, issues around the visitor economy become those for official city consideration.

Delivering on tourism’s potential

We urgently need to grow investment in tourism. The data is encouraging: the UN Conference on Trade and Development World Investment Report 2023 shows that global foreign direct investment across all sectors, tourism included, reached approximately $1.37 trillion that year, marking a modest increase of 3% from 2022.

At the same time, we need to ensure this investment is targeted where it will make the most significant and most positive impact by building greater resilience and accelerating the shift towards greater sustainability.

The significant benefits tourism can offer our economies and societies, as well as the challenges obstructing us from fully delivering on this potential, are now more widely recognized than ever.

Tourism is firmly on the agenda of the UN, G20 and Group of Seven nations and the Forum. Delivering on this potential, however, will require political commitment and significant investment. But given what is at stake and the potential benefits to be gained, it should be seen as a huge opportunity rather than a daunting challenge.

Don't miss any update on this topic

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

The Agenda .chakra .wef-n7bacu{margin-top:16px;margin-bottom:16px;line-height:1.388;font-weight:400;} Weekly

A weekly update of the most important issues driving the global agenda

.chakra .wef-1dtnjt5{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;} More on Sustainable Development .chakra .wef-17xejub{-webkit-flex:1;-ms-flex:1;flex:1;justify-self:stretch;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;} .chakra .wef-nr1rr4{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;white-space:normal;vertical-align:middle;text-transform:uppercase;font-size:0.75rem;border-radius:0.25rem;font-weight:700;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;line-height:1.2;-webkit-letter-spacing:1.25px;-moz-letter-spacing:1.25px;-ms-letter-spacing:1.25px;letter-spacing:1.25px;background:none;padding:0px;color:#B3B3B3;-webkit-box-decoration-break:clone;box-decoration-break:clone;-webkit-box-decoration-break:clone;}@media screen and (min-width:37.5rem){.chakra .wef-nr1rr4{font-size:0.875rem;}}@media screen and (min-width:56.5rem){.chakra .wef-nr1rr4{font-size:1rem;}} See all

Translating Critical Raw Material Trade into Development Benefits

Tourism is bouncing back - but can we make travel sustainable?

Robin Pomeroy and Sophia Akram

May 23, 2024

Protecting the magic of travel - and local economies

Topaz Smith

May 21, 2024

The ‘4 Cs’ of being a Chief Sustainability Officer

Gareth Francis

May 17, 2024

5 ways businesses can help to alleviate poverty

Sreevas Sahasranamam and Vivek Soundararajan

May 3, 2024

Overtourism Effects: Positive and Negative Impacts for Sustainable Development

Living reference work entry
First Online: 02 October 2020
Cite this living reference work entry

Ivana Damnjanović 7

Part of the book series: Encyclopedia of the UN Sustainable Development Goals ((ENUNSDG))

282 Accesses

1 Citations

Responsible tourism ; Tourism overcrowding ; Tourism-phobia ; Tourist-phobia

Definitions

Tourism today is paradoxically dominated by two opposite aspects: its sustainable character and overtourism. Since its creation by Skift in 2016 (Ali 2016 ), the term “overtourism” has been a buzzword in media and academic circles, although it may only be a new word for a problem discussed over the past three decades.

Overtourism is a complex and multifaceted phenomenon destructive to tourism resources and harmful to destination communities’ well-being through overcrowding and overuse (Center for Responsible Travel 2018 ; International Ecotourism Society 2019 ) as certain locations at times cannot withstand physical, ecological, social, economic, psychological, and/or political pressures of tourism (Peeters et al. 2018 ). Overtourism is predominantly a problem producing deteriorated quality of life of local communities (Responsible Tourism n.d. ; The International Ecotourism Society 2019 ; UNWTO 2018...

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Ali R (2016) ‘Exploring the coming perils of over tourism’, Skift, 23-08-2016 (online). Available at: www.skift.com (10-09-2019)

Google Scholar

Bowitz E, Ibenholt K (2009) Economic impacts of cultural heritage – research and perspectives. J Cult Herit 10(1):1–8. https://doi.org/10.1016/j.culher.2008.09.002

Article Google Scholar

Center for Responsible Travel – CREST (2018) The case for responsible travel: Trends & Statistics 2018. Retrieved from https://www.responsibletravel.org

Center for Responsible Travel – CREST (n.d.) Center for Responsible Travel. Retrieved 11 Sept 2019, from https://www.responsibletravel.org/

Cheer JM, Milano C, Novelli M (2019) Tourism and community resilience in the anthropocene: accentuating temporal overtourism. J Sustain Tour 27:554–572. https://doi.org/10.1080/09669582.2019.1578363

Croes R, Manuel A, Rivera KJ, Semrad KJ, Khalilzadeh J (2017) Happiness and tourism: evidence from Aruba. Retrieved from the dick pope Sr. Institute for Tourism Studies website. https://doi.org/10.13140/RG.2.2.29257.85602

Epler Wood M, Milstein M, Ahamed-Broadhurst K (2019) Destinations at risk: the invisible burden of tourism. The Travel Foundation

Giulietti, S., Romagosa, F., Fons Esteve, J., & Schröder, C. (2018). Tourism and the environment: towards a reporting mechanism in Europe (ETC/ULS report |01/2018). Retrieved from European Environment Agency website: http://www.sepa.gov.rs/download/strano/ETC_TOUERM_report_2018.pdf

Global Sustainable Tourism Council – GSTC (2017) Official website. Retrieved August 23, 2019, from https://www.gstcouncil.org/

Goodwin, H. (2017) The challenge of overtourism (working paper). Responsible tourism partnership. Available at https://haroldgoodwin.info/pubs/RTP'WP4Overtourism01'2017.pdf

Interagency Visitor Use Management Council (2016) Visitor use management framework: a guide to providing sustainable outdoor recreation, 1st edn

Jordan P, Pastras P, Psarros M (2018) Managing tourism growth in Europe: the ECM toolbox. Retrieved from European Cities Marketing website: https://www.ucm.es/data/cont/media/www/pag-107272/2018-Managing%20Tourism%20Growth%20in%20Europe%20The%20ECM%20Toolbox.pdf

Kim D, Lee C, Sirgy MJ (2016) Examining the differential impact of human crowding versus spatial crowding on visitor satisfaction at a festival. J Travel Tour Mark 33(3):293–312. https://doi.org/10.1080/10548408.2015.1024914

Leung Y, Spenceley A, Hvenegaard G, Buckley, R, Groves C (eds) (2018) Tourism and visitor management in protected areas: guidelines for sustainability. Best practice protected area guidelines series, vol 27. IUCN, Gland. Retrieved from https://doi.org/10.2305/IUCN.CH.2018.PAG.27.en

Li L, Zhang J, Nian S, Zhang H (2017) Tourists’ perceptions of crowding, attractiveness, and satisfaction: a second-order structural model. Asia Pac J Tour Res 22(12):1250–1260. https://doi.org/10.1080/10941665.2017.1391305

Milano C (2017) Overtourism and tourismphobia: global trends and local contexts. Retrieved from Barcelona: Ostelea School of Tourism and Hospitality website. https://doi.org/10.13140/RG.2.2.13463.88481

Book Google Scholar

Milano C, Novelli M, Cheer JM (2019) Overtourism and tourismphobia: a journey through four decades of tourism development, planning and local concerns. Tour Plan Dev 16(4):353–357. Retrieved from. https://doi.org/10.1080/21568316.2019.1599604

Muler Gonzalez V, Coromina L, Galí N (2018) Overtourism: residents’ perceptions of tourism impact as an indicator of resident social carrying capacity – case study of a Spanish heritage town. Tour Rev 73(3):277–296. https://doi.org/10.1108/tr-08-2017-0138

Oklevik O, Gössling S, Hall CM, Steen Jacobsen JK, Grøtte IP, McCabe S (2019) Overtourism, optimisation, and destination performance indicators: a case study of activities in fjord Norway. J Sustain Tour:1–21. https://doi.org/10.1080/09669582.2018.1533020

Peeters P, Gössling S, Klijs J, Milano C, Novelli M, Dijkmans C, Eijgelaar E, Hartman S, Heslinga J, Isaac R, Mitas O, Moretti S, Nawijn J, Papp B, Postma A (2018) Research for TRAN committee – overtourism: impact and possible policy responses. European Parliament, Policy Department for Structural and Cohesion Policies, Brussels

Perkumienė D, Pranskūnienė R (2019) Overtourism: between the right to travel and residents’ rights. Sustainability 11(7):21–38. https://doi.org/10.3390/su11072138

Popp M (2012) Positive and negative urban tourist crowding: Florence, Italy. Tour Geogr 14(1):50–72. https://doi.org/10.1080/14616688.2011.597421

Responsible Tourism (n.d.) Over Tourism (online). Available at: www.responsibletourismpartnership.org/overtourism

Seraphin H, Sheeran P, Pilato M (2018) Over-tourism and the fall of Venice as a destination. J Destin Mark Manag 9:374–376. https://doi.org/10.1016/j.jdmm.2018.01.011

Souza T, Thapa B, Rodrigues CG, Imori D (2018) Economic impacts of tourism in protected areas of Brazil. J Sustain Tour 27(6):735–749. https://doi.org/10.1080/09669582.2017.1408633

Spenceley A, Snyman S, Rylance A (2017) Revenue sharing from tourism in terrestrial African protected areas. J Sustain Tour 27(6):720–734. https://doi.org/10.1080/09669582.2017.1401632

The International Ecotourism Society (2019) Ecotourism is the solution to Overtourism. Retrieved 10 Sept 2019, from https://ecotourism.org/news/ecotourism-is-the-solution-to-overtourism/

The Travel Foundation. (2016). What is sustainable tourism? . Retrieved 13 July 2020, from https://www.thetravelfoundation.org.uk/resources-categories/what-is-sustainable-tourism/

Thomas, C. C., Koontz, L., and Cornachione, E. (2018). 2017 National park visitor spending effects: economic contributions to local communities, states, and the nation. Retrieved from U.S. Department of the Interior, National Park Service website: https://www.nps.gov/nature/customcf/NPS_Data_Visualization/docs/NPS_2017_Visitor_Spending_Effects.pdf

UN World Tourism Organization (2018a) Tourism for SDGs platform. Retrieved 13 Sept 2019, from http://tourism4sdgs.org/

UN World Tourism Organization (2018b) Measuring sustainable tourism. Retrieved from http://statistics.unwto.org/mst

UN World Tourism Organization (2018c) UNWTO tourism highlights, 2018 edition. UNWTO, Madrid, p 4. https://doi.org/10.18111/9789284419876

UN World Tourism Organization; Centre of Expertise Leisure, Tourism & Hospitality; NHTV Breda University of Applied Sciences; and NHL Stenden University of Applied Sciences (2018d), ‘Overtourism’? – Understanding and Managing Urban Tourism Growth beyond Perceptions, Executive Summary, UNWTO, Madrid. https://doi.org/10.18111/9789284420070

UN World Tourism Organization (2019). ‘Key tourism figures’, infographic (online). Available at http://www2.unwto.org

UN World Tourism Organization; Centre of Expertise Leisure, Tourism & Hospitality; NHTV Breda University of Applied Sciences; and NHL Stenden University of Applied Sciences (2018) ‘Overtourism’? – understanding and managing urban tourism growth beyond perceptions, executive summary. UNWTO, Madrid. https://doi.org/10.18111/9789284420070

UNEP and UNWTO (2005) Making tourism more sustainable: a guide for policy makers. World Tourism Organization Publications, Madrid

United Nations (2018) About the sustainable development goals. Retrieved 13 Sept 2019, from http://www.un.org/sustainabledevelopment/sustainable-development-goals/

UNWTO (2004) Tourism congestion management at natural and cultural sites. World Tourism Organization Publications, Madrid

Waller I (2011) Less law, more order. Acta Criminologica South Afr J Criminol 24(1):I–IV. Retrieved from https://hdl.handle.net/10520/EJC29060

World Travel & Tourism Council (2019) Global Economic Impact & Trends 2019 (march 2019). Available at https://www.wttc.org/economic-impact/country-analysis/

World Travel & Tourism Council (WTTC) and McKinsey Company (2017) Coping with success: managing overcrowding in tourism destinations. Retrieved from https://www.wttc.org/-/media/files/reports/policy-research/coping-with-success%2D%2D-managing-overcrowding-in-tourism-destinations-2017.pdf

WWF – World Wide Fund For Nature (2019) Blue planet: coasts. Retrieved 12 Sept 2019, from http://wwf.panda.org/our_work/oceans/coasts/

Zehrer A, Raich F (2016) The impact of perceived crowding on customer satisfaction. Retrieved from. https://doi.org/10.1016/j.jhtm.2016.06.007

Download references

Author information

Authors and affiliations.

Faculty of Health and Business Studies, Singidunum University, Valjevo, Serbia

Ivana Damnjanović

You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Ivana Damnjanović .

Editor information

Editors and affiliations.

European School of Sustainability, Hamburg University of Applied Sciences, Hamburg, Hamburg, Germany

Walter Leal Filho

Center for Neuroscience & Cell Biology, University of Coimbra, Coimbra, Portugal

Anabela Marisa Azul

Faculty of Engineering and Architecture, Passo Fundo University Faculty of Engineering and Architecture, Passo Fundo, Brazil

Luciana Brandli

HAW Hamburg, Hamburg, Hamburg, Germany

Amanda Lange Salvia

International Centre for Thriving, University of Chester, Chester, UK

Section Editor information

Department of Health Professions, Manchester Metropolitan University, Manchester, UK

Haruna Musa Moda

Rights and permissions

Reprints and permissions

Copyright information

About this entry

Cite this entry.

Damnjanović, I. (2020). Overtourism Effects: Positive and Negative Impacts for Sustainable Development. In: Leal Filho, W., Azul, A.M., Brandli, L., Lange Salvia, A., Wall, T. (eds) Industry, Innovation and Infrastructure. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71059-4_112-1

Download citation

DOI : https://doi.org/10.1007/978-3-319-71059-4_112-1

Received : 10 October 2019

Accepted : 16 October 2019

Published : 02 October 2020

Publisher Name : Springer, Cham

Print ISBN : 978-3-319-71059-4

Online ISBN : 978-3-319-71059-4

eBook Packages : Springer Reference Earth and Environm. Science Reference Module Physical and Materials Science Reference Module Earth and Environmental Sciences

Publish with us

Policies and ethics

Find a journal
Track your research

UN Tourism | Bringing the world closer

Share this content.

Share this article on facebook
Share this article on twitter
Share this article on linkedin

International tourism reached 97% of pre-pandemic levels in the first quarter of 2024

All Regions
21 May 2024

International tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. According to UN Tourism, more than 285 million tourists travelled internationally in January-March, about 20% more than the first quarter of 2023, underscoring the sector’s near-complete recovery from the impacts of the pandemic.

In 2023 international tourist arrivals recovered 89% of 2019 levels and export revenues from tourism 96%, while direct tourism GDP reached the same levels as in 2019.

UN Tourism’s projection for 2024 points to a full recovery of international tourism with arrivals growing 2% above 2019 levels. In line with this, the newest data released by the UN specialized agency for tourism show that:

Yet it also recalls the need to ensure adequate tourism policies and destination management, aiming to advance sustainability and inclusion, while addressing the externalities and impact of the sector on resources and communities

The Middle East saw the strongest relative growth, with international arrivals exceeding by 36% pre-pandemic levels in Q1 2024, or 4% above Q1 2023. This follows an extraordinary performance in 2023, when the Middle East became the first world region to recover pre-pandemic numbers (+22%).
Europe , the world's largest destination region, exceeded pre-pandemic levels in a quarter for the first time (+1% from Q1 2019). The region recorded 120 million international tourists in the first three months of the year, backed by robust intra-regional demand.
Africa welcomed 5% more arrivals in the first quarter of 2024 than in Q1 2019, and 13% more than in Q1 2023.
The Americas practically recovered pre-pandemic numbers this first quarter, with arrivals reaching 99% of 2019 levels.
International tourism is experiencing a rapid recovery in Asia and the Pacific where arrivals reached 82% of pre-pandemic levels in Q1 2024, after recovering 65% in the year 2023.

UN Tourism Secretary-General Zurab Pololikashvili said: "The recovery of the sector is very welcome news for our economies and the livelihoods of millions. Yet it also recalls the need to ensure adequate tourism policies and destination management, aiming to advance sustainability and inclusion, while addressing the externalities and impact of the sector on resources and communities".

By subregions, North Africa saw the strongest performance in Q1 2024 with 23% more international arrivals than before the pandemic, followed by Central America (+15%), the Caribbean and Western Europe (both +7%). Southern Mediterranean Europe exceeded pre-pandemic levels by 1%, while South America virtually reached 2019 levels. Northern Europe recovered 98% of pre-pandemic levels, while Subsaharan Africa and North America both recovered 95%.

According to available data, many destinations across the world continued to achieve strong results in Q1 2024, including Qatar (+177% versus Q1 2019), Albania (+121%), Saudi Arabia (+98%), El Salvador (+90%), Tanzania (+53%), Curaçao (+45%), Serbia (+43%), Turks and Caicos (+42%), Guatemala (+41%) and Bulgaria (+38%).

The robust performance of international tourism can also be seen in the UN Tourism Confidence Index which reached 130 points (on a scale of 0 to 200) for the period January-April, above the expectations (122) expressed for this period in mid-January.

International tourism receipts reached USD 1.5 trillion in 2023, meaning a complete recovery of pre-pandemic levels in nominal terms, but 97% in real terms, adjusting for inflation.

By regions, Europe generated the highest receipts in 2023, with destinations earning USD 660 billion, exceeding pre-pandemic levels by 7% in real terms. Receipts in the Middle East climbed 33% above 2019 levels. The Americas recovered 96% of its pre-pandemic earnings in 2023 and Africa 95%. Asia and the Pacific earned 78% of its pre-crisis receipts, a remarkable result when compared to its 65% recovery in arrivals last year.

Total export revenues from international tourism, including both receipts and passenger transport, reached USD 1.7 trillion in 2023, about 96% of pre-pandemic levels in real terms. Tourism direct GDP recovered pre-pandemic levels, reaching an estimated USD 3.3 trillion in 2023, equivalent to 3% of global GDP.

Several destinations achieved remarkable results in terms of receipts in the first quarter of 2024 as compared to 2019 levels based on available data, including Serbia (+127%), Türkiye (+82%), Pakistan (+72%), Tanzania (+62%), Portugal (+61%), Romania (+57%), Japan (+53%), Mongolia (+50%), Mauritius (+46%) and Morocco (+44%).

Looking ahead to a full recovery globally in 2024

International tourism is expected to recover completely in 2024 backed by strong demand, enhanced air connectivity and the continued recovery of China and other major Asian markets.

The latest UN Tourism Confidence Index shows positive prospects for the upcoming summer season, with a score of 130 for the period May-August 2024 (on a scale of 0 to 200), reflecting more upbeat sentiment than earlier this year. Some 62% of tourism experts participating in the Confidence survey expressed better (53%) or much better (9%) expectations for this 4-month period, covering the Northern Hemisphere summer season, while 31% foresee similar performance as in 2023.

Challenges remain

According to the UN Tourism Panel of Experts, economic and geopolitical headwinds continue to pose significant challenges to international tourism and confidence levels.

IMF's latest World Economic Outlook (April 2024) points to a steady but slow economic recovery, though mixed by region. At the same time, persisting inflation, high interest rates, volatile oil prices and disruptions to trade continue to translate into high transport and accommodations costs.

Tourists are expected to continue to seek value for money and travel closer to home in response to elevated prices and the overall economic challenges, while extreme temperatures and other weather events could impact the destination choice of many travellers. This is increasingly mentioned by the UN Tourism Panel of Experts as a concern for the sector.

Uncertainty derived from the Russian aggression against Ukraine, the Hamas-Israel conflict and other mounting geopolitical tensions, are also important downside risks for international tourism.

As international tourism continues to recover and expand, fuelling economic growth and employment around the world, governments will need to continue adapting and enhancing their management of tourism at the national and local level to ensure communities and residents are at the center of this development.

Category tags

Related content, international tourism to reach pre-pandemic levels in 2024, international tourism to end 2023 close to 90% of pre-p..., tourism’s importance for growth highlighted in world ec..., international tourism swiftly overcoming pandemic downturn.

About Us 👨‍👩‍👧

Positive Impacts of Tourism on the Environment

If you asked random people from different countries whether tourism has negative or positive impacts on the environment, none of the answers would most likely prevail since their opinion will be based on their personal experience from travels. Tourism and environment have important, yet controversial relationship, that needs to be in a perfect balance to benefit each other.

Beautiful natural landscapes or unique flora and fauna are the main drivers of tourism into an area. But when too many tourists visit natural sites, environment and its inhabitants rather suffer from the negative impacts, which easily outweigh all the benefits due to exceeding the natural carrying capacity of a place .

On the other hand, when the number of visitors is balanced with respect for the natural environment, tourism has great potential in supporting or even starting out new conservation projects that protect unique areas and benefit local residents.

Sustainable tourism helps protect the environment

Many countries around the world depend on tourism as their main industry in providing jobs in rural areas and bringing in funds that would be otherwise out of their reach. Financial resources and employment are critical for local livelihoods and security. But as more and more countries focus on expanding their tourism sites, they often encounter problems with overconsumption of their finite natural resources, pollution, and degradation. This easily spirals into undesirable situations of negative impacts on the local environment and society.

Tourism as a fast-growing industry must follow the principles of sustainability in order to last long term while maintaining positive impacts for an area. In terms of environment, this means consumption of natural resources within acceptable limits, protecting biodiversity and making sure that essential ecological processes can take place, while providing a pleasant experience to visiting tourists [1] .

A part of striving towards sustainability is also raising awareness about the unique natural features of an area and educating visitors about their sustainable management. This helps them to understand the rules set in place and respect differences.

Sustainable Development Goals (SDGs) in relation to tourism

Tourism represents 10 percent of world GDP. The industry increasingly affects the environment, culture, and socio-economic development of a country. Due to such a great reach, it is a powerful tool in facilitating change.

According to the World Tourism Organization (UNWTO), tourism contributes directly or indirectly to all the 17 goals of sustainable development (SDGs) that were defined together with additional 169 SDG targets to ensure safer future for life on Earth by 2030.

Since 2018, UNWTO operates even an online platform dedicated to achievement of SDGs through tourism. You can visit it here: https://tourism4sdgs.org/ . On the platform is detailed description of each sustainable development goal in relation to tourism. SDGs address areas ranging from the importance of biodiversity, protection of marine ecosystems to urgent call for sustainable production and consumption.

Following the guidelines, UNWTO has, for example, partnered with the United Nations Environment Programme and the Ellen MacArthur Foundation and launched a Global Tourism Plastics Initiative to mitigate the problem of plastic pollution in the industry.

What are the positive impacts of tourism on the environment?

Sustainable tourism is the only way to go forward if the industry wants to grow. But throughout the last couple decades, tourism has been already growing and has introduced many new places to foreign visitors. In some regions, having the option of welcoming paying guests, tourism has brought many positive impacts on the environment. Let’s see their examples.

#1 Awareness raising and first-hand experience

Beautiful landscapes, animals in their natural environment, exotic ecosystems attract visitors from around the world. They are the primary reason why people travel. To get rest from their daily blues and experience ultimate relaxation from the connection with natural world. Tourism is the best tool to raise awareness of environmental values.

You learn the best when you do get to experience something directly, when you see it, touch it, and when you witness what threatens to destroy it. Personal visit of natural areas introduces you to the values they have for life. It makes you care about them, since you get to enjoy their special feeling. And memories you will have will encourage you to be environmentally-conscious in travel and personal life.

In January 2021, alarming pictures of the most touristy beaches in Bali buried in plastic waste that washed up on the shore due to the monsoon weather, appeared on social media of travelers and in the news [2] . The images have drawn global attention and created a bad rep for single-use plastic items, making us (consumers) more aware of the true impact.

#2 Tourism for skills learning and education

This is a special side of tourism but plays also an important role in positive impacts of tourism on the environment. Visitors do not have to be drawn to places just for entertainment or relaxation, they may come with the primary mission of learning a new skill or gaining certain knowledge. Tourists come to see a special feature in an area and often pay for their stay, for food, or training, which is a nice way to support the work they came to admire. Additionally, they may also put the new knowledge to use for their own projects.

One nice example of this form of tourism could be visiting a permaculture farm with the purpose to learn about the practices applied on the farm and exchange ideas on what might work at home. Another example, that could inspire many, is spending time on edible forest farms, learning about planting diversity of low maintenance plants on your piece of land. Or visiting villages excelling in agroforestry farming practices which have allowed them to harvest variety of products from their lands, while protecting sensitive mountainous environments, where intensive farming would not be an option.

#3 Support of conservation and biodiversity protection activities

Africa is a prime example of a country where tourism has had a positive effect on wildlife protection. Wildlife tourism in Africa makes around 36 percent of the tourism industry, contributing over $29 billion to the continent’s economy and provides jobs to 3.6 million people [3] .

The opportunity of seeing wild animals in their natural environment is what Africa is the most known for. This form of tourism reduces poverty and helps to empower women directly by giving them jobs, but even indirectly by allocating funds to build infrastructure – schools, hospitals.

Africa, Asia, South America, and the South Pacific focus more and more on the value of their wild natural areas. With the growth of tourism appear even new national and wildlife parks that connect sustainable tourism with biodiversity preservation.

For example, iSimangaliso Wetland Park in South Africa offers amazing experience for tourists who can choose between diving, snorkeling, kayaking or horseback riding in a landscape of 25,000 years old coastal dunes and swamp forests, while protecting the area’s sensitive ecosystems and unique species. The coastline is Africa’s only remaining nesting place of Loggerhead and Leatherback turtles [4] .

#4 Protection of endangered species

Countries begin to realize that their rare and endemic species are their symbol in the eyes of foreign visitors who are often attracted to the place because of them. Wild animals, virgin forests and a colorful palette of exotic plants are becoming an unusual sight in an economically developed world. The remaining spots that are still a home to this disappearing world are often turn to nature reserves and protected areas. This ensures better safety for endangered species that inhabit them.

Virunga National Park in East Africa has a story of conservation success to tell, even despite years of civil unrest and war in the surrounding areas, it has been declared an ecological pillar for the entire East and Central African biodiversity, having the largest concentration of birds and reptiles over other protected areas [5] .

Thanks to the initiative of the World Wildlife Fund and United Nations, the park has endured hard years and granted protection to endangered mountain gorillas, who were almost driven to extinction by human encroachment into their already limited habitat. Thanks to these extraordinary efforts and persistence, gorillas from the Virunga recovered and their number rose from 480 to over 600 [6] . The park is one of the most attractive tourist destinations, where you can see gorillas, chimpanzees, and many other iconic animals.

#5 Prevention of illegal trade and exploitation

Tourism brings new opportunities even to most remote places. The growing interest of tourists in visiting places where people live in connection with nature and animals gives chance to locals to sustain their families far from urban areas. In many cases, local communities quickly realize the need to protect what they have in order to attract tourists, as the stream of income from tourism is long-term and more advantageous than one-time sales of finite resources or poached animals.

A glimmer of hope sparked by the vision of attracting tourists takes place in two villages in Nepal that are known for being a transit points for illegal trade in pangolin meat and scales to Tibet and India.

The villages have joined a community-based pangolin conservation and education project . The goal of the project is to discourage local poachers from selling scales of pangolins to illegal traders, and thus interrupt the illegal trade pathway while protecting endangered pangolins . Participants of the project are also trained to help with long-term monitoring of pangolin population (species ecology, identification of threats and distribution).

#6 Finance and job opportunities

One in ten jobs worldwide are directly or indirectly in the tourism industry. Tourism creates decent work opportunities and economic growth even in rural or remote areas. Tourism employs women and is often the first job experience of young people. Money from the tourism then often goes into improving local infrastructure, and sustainable management and protection of natural wonders that attract visitors.

Better infrastructure and services have a positive impact on the environment. They revolve around consumption of resources and their management. Modern infrastructure for wastewater cleaning saves water and promotes more efficient use of it. Waste management facilities focus on recycling materials rather than just dumping waste into sea or to landfills.

Tourism also directly helps to fund conservation activities of national parks, or other nature and wildlife preservation projects. Visitors are usually asked to pay entrance fees or a small tax that is meant to support the project.

Costa Rica has one of the most successful rainforest conservation strategies, which enables the country to protect and care for its incredibly biodiversity rich rainforests, while at the same time generating income from tourism. A part of this income goes back to the rainforest conservation maintenance, research, and professional training of park guards. The rest sustains regional economy and creates balanced life opportunities for locals.

#7 Adoption of sustainable practices and new legislation

We have partially tapped into this aspect already in the previous point. It is closely linked. More funds available to a region mean better possibilities to improve infrastructure and services. Modernization of infrastructure goes hand in hand with a transition to sustainable technologies and seeking of long-term solutions that will benefit people and the local environment.

Many travelers care about their impact on the environment. They are willing to pay for environmentally friendly services and accommodation when visiting a new place. Many destinations already follow the suit and are changing their approach to tourism by considering their environmental impact in their management.

Additionally, governments also respond to this pressure and often enforce regulations to further protect local natural resources by adopting sustainable practices in the industry.

You can see this trend in increasing numbers of eco-tourism lodges around the world; or recycling bins placed in public areas to collect different materials for more efficient waste management; in water saving measures and recommendations adopted by accommodation providers; or even large-scale renewable energy projects that power whole regions.

Several studies highlighted the benefits of renewable energy for maintaining healthy environment during the seasonal influx of tourists to island destinations. For example, a study of Mediterranean islands sees renewable energy projects as a tool to provide sufficient energy to residents and tourists during the periods of increased demand, while protecting already fragile and limited resources islands have.

Tourism and the environment could go well together

The success of tourism relies on good infrastructure and decent quality of services. The industry therefore helps the community development and brings new sources of inspiration and motivation for protection of biodiversity rich natural areas, wildlife, or whole ecosystems.

Many new conservation projects raise hope of local people in being able to sustain their families, while taking care of their home, of their legacy, of a place shaped by the nurturing hands of their ancestors. They hope that their effort will be appreciated and rewarded by respectful visitors.

Was this article helpful?

About greentumble.

Greentumble was founded in the summer of 2015 by us, Sara and Ovi . We are a couple of environmentalists who seek inspiration for life in simple values based on our love for nature. Our goal is to inspire people to change their attitudes and behaviors toward a more sustainable life. Read more about us .

Agriculture
Biodiversity
Deforestation
Endangered Species
Green Living
Solar Energy

Sliding Sidebar

IMAGES

PPT
PPT
PPT
What are the positive environmental impacts of tourism?
🌷 Positive and negative social impacts of tourism. The positive and
Positive impacts of tourism on the environment

VIDEO

ECONOMIC IMPACT OF TOURISM
Informative Speech Video by Arnoldo Cárcamo
What is Ecotourism and Its Benefits for Local Communities?
Tourism Impacts//Source of information Tou. // Class 10th Tourism // Part-02
How tourists can help to maintain biodiversity
Recent Trends of Tourism & Impact of Tourism on Economy, Society and Environment

COMMENTS

PDF Positive and Negative Impacts of Tourism on Culture: A Critical Review
Tourism also has some positive impacts on culture. Lantfant (1995) said that tourism as a last resort, keep the un-nurtured or even closed cultural activities through identifying, developing, rediscovering, and linking them to the international market. 3.1. Cultural preservation Tourism provides funding to preserve and conserve cultural ...
What is cultural tourism and why is it growing?
Positive impacts of cultural tourism Revitalisation of Culture and Art. Some destinations will encourage local cultures and arts to be revitalised. This may be in the form of museum exhibitions, in the way that restaurants and shops are decorated and in the entertainment on offer, for example.
Cultural tourism: A review of recent research and trends
The growing body of cultural tourism scholarship is confirmed by a literature search on the term "cultural tourism" on Google Scholar. As Fig. 1 indicates, cultural tourism sources have risen from less than 100 in 1990 to over 6000 in 2016. Growth was particularly sharp between 2005 and 2015, and cultural tourism publications have risen as a proportion of all tourism publications, to reach ...
Tourism and Culture
This webpage provides UN Tourism resources aimed at strengthening the dialogue between tourism and culture and an informed decision-making in the sphere of cultural tourism. It also promotes the exchange of good practices showcasing inclusive management systems and innovative cultural tourism experiences.. About Cultural Tourism. According to the definition adopted by the UN Tourism General ...
Positive and Negative Social-Cultural, Economic and Environmental
The economic, socio-cultural and environmental impacts of tourism can be positive or negative for residents. The economic impacts are almost always synonymous with positivity while the
Cutting Edge
Bringing cultural tourism back in the game The COVID-19 pandemic has stopped cultural tourism in its tracks. Throughout 2020 international arrivals plunged by 74% worldwide, dealing a massive blow to the sector, which faces ongoing precarity and unpredictability. Amidst international travel restrictions, border closures and physical distancing measures, countries have been forced to impose ...
Positive and Negative Social-Cultural, Economic and ...
The development of tourism has impacts that are perceived in different ways depending on the region, population, and individuals. The impacts of tourism can be sorted into categories such as economic, socio-cultural and environmental and these impacts can be either positive or negative.
(PDF) Positive and Negative Impacts of Tourism on Culture: A Critical
The positive impacts of tourism on culture with critical reviews Tourism also has some positive impacts on culture. Lantfant (1995) said that tourism as a last resort, keep the unnurtured or even closed cultural activities through identifying, developing, rediscovering, and linking them to the international market. 3.1. ...
Cultural tourism development and the impact on local communities: a
have a positive impact on the life condition of the local community, not only for increased money availability but also for a change of inhabitants' mind-set. Case study methodology has been used to support the hypotheses. Keywords: Cultural tourism; local communities; culture; tourism. Received: May 2020. Accepted: November 2020. INTRODUCTION
Factors Affecting Sustainable Tourism Development: Evidence from the
Sustainable tourism refers to a form of tourism that minimizes negative environmental and socio-cultural impacts while promoting positive outcomes (Buckley, 2017). It emphasizes the conservation of cultural heritage, local customs, and the well-being of both residents and visitors ( Goeldner & Ritchie, 2009 ).
13 Social impacts of tourism + explanations + examples
Negative social impacts of tourism. Social Change. Globalisation and the Destruction of Preservation and Heritage. Loss of Authenticity. Standardisation and Commercialisation. Culture clashes. Tourist-host relationships. Increase in crime, gambling and moral behaviour. Social impacts of tourism: Conclusion.
Rethinking tourism success for sustainable growth
Socio-cultural impacts associated with increased demand and visitation include impeding the day to day activities of local residents as a result of overcrowding and congestion at ... This increased awareness of the need to ensure that the positive impacts of tourism did not come at an unsustainable environmental and socio-economic cost, was the ...
Benefits and threats of travel and tourism in a globalized cultural context
The first article highlights the importance of encounters in tourism and documents the threats of overtourism through mass tourism such as cruises. It offers solutions for managing host-tourist encounters more responsibly. The second article calls attention to the ways the tourism industry can give back.
Impacts of tourism
Tourism impacts tourist destinations in both positive and negative ways, encompassing economic, political, socio-cultural, environmental, and psychological dimensions. Economic effects: Increased tax revenue, personal income growth, enhanced The impacts of tourism , and the creation of additional employment opportunities.
How Does Tourism Affect Culture
The cultural impact of tourism is perhaps one of the most profound and direct effects of tourism on a destination. It influences the local traditions, customs, and identity of a community. The interactions between tourists and the local culture can result in both positive and negative outcomes.
Tourism as a Socio-Cultural Phenomenon: A Critical Analysis
To point out the positive socio-cultural impact of tourism, Zhuang et al., (2019) highlighted its role in pove rty reduction in the hos t country. Specifically in the least developed countries ...
Sociocultural Impacts of Tourism on Residents of World Cultural ...
The development of tourism induces changes in the social character of a destination. Tourism is a globalized business activity and thus presents growing challenges in terms of traditional social culture. With the continuous development of the tourism industry, traditional social culture has changed dramatically at many World Heritage sites (WHSs). Additionally, the growing dependence of many ...
(PDF) The Impact of Tourism on Culture
Tourists increasingly visit places to experience the lifestyles, everyday culture and customs of the people they visit. In many places and countries, the 'creative industries' or the ...
Tourism Impacts on Heritage Sites in Japan: From Government ...
In this study, 31 items measuring the negative impacts and positive impacts of tourism on social-cultural life, economic development, and environment at the sites and local people's attitude toward tourism development and policy were examined. The items chosen are widely used in international travel literature.
Cultural tourism
Cultural tourism in Egypt in the 19th century. Tourists at Hearst Castle, ... Positive Impacts. Tourism can bring communities economic growth from both job creations and tax revenues from ticket sales to festivals, museums, ancient ruins, religious sites and historic hotels. This increase in economic growth is welcomed by heads of conservation ...
Full article: The negative cultural impact of tourism and its
The cultural impact of tourism needs to be carefully considered because it has the potential to benefit or harm communities. As a result, tourism as a whole has traditionally been seen as a force for altering moral standards and social mores. ... As much as tourism has a positive impact on the destination, it also has a negative impact. Thus ...
6 years to the Global Goals
Around 1.3 billion tourists travelled internationally, with total tourism exports of $1.6 trillion, almost 95% of the $1.7 trillion recorded pre-pandemic. Preliminary estimates indicate that tourism's direct gross domestic product (GDP) reached $3.3 trillion, the same as 2019, as per our World Tourism Barometer.
(PDF) Social and Cultural Impacts of Tourism
The debate on the positive and negative social and cultural impacts of tourism has been a. common reemerging i ssue that surround t ourism development and sustainability. Tourism. development is ...
Overtourism Effects: Positive and Negative Impacts for ...
Tourism has the potential to help overcome its negative impacts discernible though overtourism by contributing toward the United Nations' Sustainable Development Goals (SDGs) (Leung et al. 2018, p. 6).Tourism has been recognized to play a role in achieving sustainable economic growth (SGD 8), in contributing toward sustainable consumption and production (SDG 12), and investing efforts to ...
International tourism reached 97% of pre-pandemic levels in the ...
21 May 2024. International tourist arrivals reached 97% of pre-pandemic levels in the first quarter of 2024. According to UN Tourism, more than 285 million tourists travelled internationally in January-March, about 20% more than the first quarter of 2023, underscoring the sector's near-complete recovery from the impacts of the pandemic. In ...
Positive Impacts of Tourism on the Environment
The industry increasingly affects the environment, culture, and socio-economic development of a country. Due to such a great reach, it is a powerful tool in facilitating change. ... This is a special side of tourism but plays also an important role in positive impacts of tourism on the environment. Visitors do not have to be drawn to places ...