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Visit Sonoma County

We’re waiting for you.

In Sonoma County, there’s always a place at our table. A place to connect with the land, and also with each other. All just 45 minutes north of San Francisco.

Connect to the land, learn something new and sip incredible wines in the place where they were grown! Take a vineyard adventure walk and get a little closer to the beauty of Sonoma County’s sustainable vineyards. Choose from seven different Vineyard Adventures throughout the county or explore them all.

Unique Vineyard Adventures!

0.5 – 1.5, mile range options, experience an agricultural wonderland.

Take a tour of California’s top food and wine destinations, home to 19 American Viticultural Areas and more than 425 wineries ranging from rustic to regal. Explore more about the diversity and vast wine offerings in Sonoma County, we have the perfect wine getaway for you!

Remarkable Food & Wine Events

Each year the Sonoma County Winegrowers help put on the Healdsburg Wine & Food Festival and other memorable wine and food events.

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Find great travel information and tips from the Sonoma County Tourism Office. We can’t wait to welcome you to Sonoma County!

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Sonoma valley visitors bureau.

In addition to a professional staff, more than 50 community volunteers help welcome visitors to the Sonoma Valley.

Sonoma Valley Visitors Bureau assists visitors and locals with information about where to stay, eat, sip and explore in and around Sonoma Valley. The main office on the Sonoma Plaza also sells bus passes and regional parks annual passes, and has information on public transportation in and around Sonoma.

More information can be found at www.sonomavalley.com or by calling or texting 707-996-1090.

Through an agreement with the SVVB, the City provides funding in support of visitor center operations and visitor information services, along with space in the Carnegie Building.

Additionally, the SVVB has a strategic partnership with the Sonoma Tourism Improvement District  to market and brand Sonoma Valley as a premier travel destination.

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Sonoma County Tourism promotes Filice to marketing, communications exec

Sonoma County Tourism has promoted Frank Filice to vice president of marketing and communications, the tourism agency recently announced.

Filice steps into the position vacated in March by Todd O’Leary, who served in the role at Sonoma County Tourism for more than five years. O’Leary departed to serve as president and CEO of Visit Alexandria, in Virginia.

Filice joined Sonoma County Tourism in June 2021 as director of brand marketing. The following June, he was among nine national recipients awarded eTourism’s 2022 Emerging Tourism Star , a program that recognizes “astute individuals from the nationwide tourism industry who excel within the digital travel space,” according to an announcement at the time.

During his tenure as director of brand marketing, Filice was involved in elevating Sonoma County Tourism’s “Life Opens Up” brand presence, and leading projects that included the launch of the Sonoma County App and the updated SonomaCounty.com website, according to the May 6 news release.

Filice began his career in Silicon Valley, starting at tech firm Sun Microsystems. He then moved into the electronic entertainment industry, honing his marketing skills at companies that included Electronic Arts and Capcom.

Over the next decade, Filice held several director-level positions at various consumer-packaged goods companies before entering the tourism industry, according to the release.

“The vice president of marketing and communications is a key role at SCT,” Claudia Vecchio, president and CEO of Sonoma County Tourism, stated in the announcement. “Creating a compelling invitation through the variety of traditional, digital and social media channels designed to reach travelers from across Northern California and in targeted domestic markets is the key to driving destination success.”

“I’m thrilled to have this opportunity to help lead this tremendously talented team and help ensure Sonoma County is top of mind among travelers,” Filice said in the announcement. “Travel destinations are complex consumer brands and influencing the consumer’s purchase decision to choose a Sonoma County trip amongst an incredibly cluttered marketplace is the team’s central objective.”

Filice graduated from Sonoma State University with a bachelor’s degree in business administration with a concentration in marketing.

A look at the NASCAR Sonoma odds board and our picks, advice; Austin Cindric can't win again, right?

Life is full of twist and turns, and so is NASCAR this week as the Cup Series heads to Sonoma Raceway in California.

It's been a while since stock car's premier series was on a road course, all the way back to Sunday, March 24 to be exact when William Byron headed to Victory Lane at the Circuit of the Americas.

Some big news landed this week for Byron's Hendrick Motorsports teammate Kyle Larson, who was granted his long-awaited waiver for missing the rain-shortened Coca-Cola 600 earlier this month. Larson, instead, ran the rain-delayed Indianapolis 500 in an attempt to do the Memorial Day Double.

Larson, however, is not the favorite entering Wine Country. That would be Martin Truex Jr., who won here a year ago and is just one victory shy of matching Jeff Gordon for the all-time record at Sonoma with five.

Let's take a look at the odds board, some bets that we like and a little DFS lineup advice.

NASCAR odds for Sonoma

(Odds according to Hard Rock Bet)

• +575: Martin Truex Jr.
• +750: Kyle Larson
• +800: Ty Gibbs, Christopher Bell, William Byron
• +850: Chase Elliott
• +900: Tyler Reddick
• +1300: AJ Allmendinger
• +1400: Chris Buescher
• +1500: Michael McDowell
• +2000: Denny Hamlin
• +2250: Austin Cindric, Daniel Suarez
• +2500: Kyle Busch, Ryan Blaney, Ross Chastain
• +3000: Will Brown
• +4000: Joey Logano
• +5000: Alex Bowman
• +6000: Cam Waters
• +10000: Brad Keselowski, Carson Hocevar, Chase Briscoe, Todd Gilliland, Justin Haley
• +20000: Bubba Wallace
• +25000: Austin Dillon
• +50000: Zane Smith, Josh Berry, Ricky Stenhouse Jr., Erik Jones, John Hunter Nemechek, Corey LaJoie, Ryan Preece, Noah Gragson
• +100000: Daniel Hemric, Kaz Grala, Harrison Burton

NASCAR best bets for Sonoma

Ryan: Looking at Group 5 featuring Brown, Logano, Waters and Bowman. Would it surprise you to know that since 2021, Sonoma is Logano's fifth-best track in terms of average finish (eighth)? He has two top fives in his last three starts and while Brown and Waters bring plenty of road-course expertise from Supercars, and also while Bowman hasn't been terrible in Wine Country, I'll take a hungry, experienced Logano at +260 to win this group.

Ken: Austin Cindric is coming off a gifted win and is really good on road courses. You just read about Logano above. And Ryan Blaney should be driving angry this week. Having said all that, the Penske team is listed fourth in team odds, at +900. Plenty of others could trip us up here, but at that price, it's worth the shot.

Ryan: Generally speaking, I'm looking for anyone at plus odds here and this week, Chastain (+120) qualifies despite also having an average finish of eighth here since 2021 and having finished in the top 10 in each of the last three races at Sonoma.

Ken: Is Brad Keselowski any good at Sonoma? Only on occasion. But is he +425-for-a-top-10 bad? Probably not. I give more weight to current momentum than past Sonoma history.

Ryan: A ton of good value to find here, but anytime I see Larson at plus odds, it kind of just feels like cheating the system. He's led more laps here than anyone over the last three years with a win in there for good measure. It's not a long shot by any means, but at +135 you'll more than double up and that's good enough for me.

Ken: Maybe I'm putting too much stock in the Shane van Gisbergen effect, but I think one of the two Aussie ringers will sneak in there. Cam Waters is in an RFK car and those cats are on it right now. He's also +900 for a top five. That's where I'm looking and looking hard.

Which driver to fade at Sonoma?

Ryan: I'm going to go one better and give you a twofer — I'm fading on Byron and Bell. While both have plenty of road-course acumen, their records at Sonoma just aren't there. Each has just one top-10 finish, a ninth for both, and in a combined eight starts, Byron and Bell have finished 19th or worse five times.

Ken: I'm going right to the top and ignoring Truex. As with Keselowski and my top-10 choice, I'm going more with recent meh over track record with Truex. But then again, isn't picking someone not to win so much easier than the alternative?

Who will win at Sonoma?

Ryan: I really like the way Fords have been running as of late and there's a couple appealing blue ovals here, but give me Chris Buescher at +1400 to finally break through for his first win of the season. Buescher is second among all drivers in average finish at Sonoma over the past three years at 7.3.

Ken: Call me crazy ... well, actually, only semi-crazy, because Cindric is a good road-racer. He was a third-place car last week but won. Give him a third-place car this week, with his road skills, and you have a winner. Now, who had Austin Cindric winning two straight races this year?

NASCAR DFS lineup advice

• Chase Elliott ($9,300): Carries the best average finish in the Gen-7 car here, finishing second, eighth and fifth. He's done everything but win here, maybe this week is the week.
• Chris Buescher ($8,600): Second on the average-finish list, seven of his top 10 tracks are road courses. He's as reliable as anyone in the field.
• Michael McDowell ($8,500): And right behind Buescher may be McDowell, the winner at Indy Road Course last year. McDowell has finished third and seventh the last two years at Sonoma.
• Ross Chastain ($8,300): Looking for a big day and an uptick in speed from Trackhouse Racing this week. Chastain rides three straight top 10s at Sonoma into Sunday.
• Daniel Suarez ($8,000): For value, you could do worse than the 2022 winner here. While he's never quite replicated that performance, Suarez has finished inside the top 20 in five of his six starts at Sonoma.
• Joey Logano ($7,300): Again, sneaky good track for Logano and as the throw in that rounds out your lineup, he's quite a value.