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Stunning Travel Website Design Examples

Explore mesmerizing travel website design examples. get inspired by stunning layouts and features for your next travel project..

travel website architecture

Imagine this: you’re planning the ultimate getaway. Where do you start? Likely a travel website with a jaw-dropping design that instantly whisks you into a world of wanderlust. That’s the magic of stellar travel website design— it’s your digital passport to anywhere.

In an online ocean of getaways and retreats, exceptional design sets the stars apart from the sea of sameness. It’s not just about pretty pictures; it’s about crafting a  user experience  that feels like the start of a vacation.

Like the allure of hidden travel gems, this article uncovers the art behind travel website design examples that evoke the spirit of adventure.

You’re about to embark on a journey through the ins and outs of  interactive website features , and the secret ingredients to creating an online platform that’s a direct boarding pass to your audience’s heart. Buckle up, we’re about to take off into the world where design meets destination.

By the end, you’ll wield the power to turn the ordinary into wanderlust-worthy experiences!

Travel Website Design Examples To Check Out

Travel agency card slider.

This elegantly contemporary card slider template for Slider Revolution is designed to elevate your travel blog or travel booking website beyond your aspirations.

Travel Blog Carousel

This travel blog template boasts enthralling parallax and Ken Burns effects, offering a deep, immersive experience. The depth and gentle effects augment the design’s overall ambiance.

Portal Effect Hero Slider

Whether you’re aiming for a stunning landing page or an eye-catching product showcase on your WordPress website, this hero slider module with a portal effect is equipped to yield outstanding outcomes. Its striking design renders it versatile for any section of your travel site.

Cinematic Wildlife Slider

This photography-centric slider allows you to seamlessly craft cinematic displays. It comes equipped with an easy-to-use YouTube video popup feature for enhanced functionality.

Sensei Lana’i

travel website architecture

Dive into the serene vibe of Sensei Lana’i, where the art of wellbeing takes center stage. Imagine a digital canvas painted with tropical backdrops and wellness itineraries, all woven into the sleek user experience of their site. The  web design  echoes the tranquility of their retreats.

Think minimalist chic with an emphasis on blissful journeys, blending interactive maps with easy  booking system  navigation. It’s a stopover for the soul with intuitive paths leading to personalized wellness experiences.

Greaves India

travel website architecture

Escape into the heart of India with Greaves India’s digital portal. Their  travel website design  offers a tapestry of vibrant colors and immersive  interactive maps , guaranteeing a seamless scroll toward your next adventure.

Custom travel itineraries beckon, with user-friendly tools that curate your personal  Indian odyssey.  Discover the lands through their destination galleries; it’s not just a website, it’s a window into the soul of India.

Spice Island Beach Resort

travel website architecture

Stroll through the digital isles of Spice Island Beach Resort, where salty sea air seems to waft from your screen. This  travel portal  radiates warmth and luxury, decked with high-res  destination galleries  and responsive elements that make planning a breeze.

Picture yourself sipping a cool drink, itinerary already smooth-sailing thanks to their intuitive  booking system . It’s a slice of paradise at your fingertips.

Ikos Oceania

travel website architecture

Bask in the Grecian sun through Ikos Oceania’s digital window. Their  responsive design  reflects the elegance of Mediterranean leisure. With each click, envision bespoke holiday-making with  interactive maps  and  travel portal development  that guides you from room selections to secluded bays. The  user-friendly navigation  promises a journey as serene as the Aegean coast itself.

Ventana Big Sur

travel website architecture

Ventana Big Sur’s online presence is an ode to the rugged Californian coast. With a whisper of coastal winds in its  web design , the site takes you on a visual hike through Big Sur’s wonder. 

Responsive design  ensures you’re booking your cliff-side retreat as effortlessly as the local condors soar, with  tourism website templates  that invite endless exploration. This digital space is where luxury meets the untamed Pacific.

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travel website architecture

Ah, the land Down Under, and AHOTELs’ online spot captures its spirit. A digital doorway to Aussie hospitality, the site’s  travel website design  features  responsive elements  and easy navigation to book your city escape or beachside holiday. Their  travel deals and offers section  is a jackpot for deals. From the Outback to the Opera House, your Australian adventure starts with a click.

David Copperfield’s: Musha Cay

travel website architecture

Magic isn’t just for the stage, it’s on full display at David Copperfield’s Musha Cay. Scroll through and let the illusion of floating villas and azure seas spellbind you. The  travel website’s design  is a masterclass in enchantment, providing a user experience that rivals the resort’s allure. With their sophisticated imagery and smooth  booking system interface , your island fantasy is just a few clicks from reality.

Turneffe Island Resort

travel website architecture

Ever wondered what it’s like to get lost in oceanic bliss? Enter Turneffe Island Resort’s online haven. The  responsive design  caters to your every whim on-the-go, showcasing Belize’s best with  multilingual support  and vivid destination imagery. It’s your digital dive into the Blue Hole – the site’s a gateway to underwater majesties and surface-level luxuries.

travel website architecture

Let’s talk about the powerhouse, Expedia – the globetrotter’s toolbox. This site has it all. Flights? Check. Hotels? Double check. Cars, cruises, you name it. Navigation’s a cinch, with a myriad of options at your fingertips. Deals pop up left and right, and with that  online booking engine , your vacation is practically booking itself. Dream it, then do it with Expedia.

travel website architecture

Sail through Goolets’ website, an ode to the sea and the luxury of gulet cruises. Its slick  travel portal development  pulls you into a world of exclusive voyages and hidden coves. Each page turn feels like a gentle sea breeze, with  responsive design  ensuring smooth sailing. Picture sumptuous decks, and their site’s the compass guiding you there.

Casa Angelina

travel website architecture

Casa Angelina’s site is a minimalist manifesto to the Amalfi Coast’s charms. With pristine whites and deep blues, it’s pure visual poetry. Navigate through their offers with elegance, just as you’d wander their chic corridors.  Responsive design  paired with  luxury travel content  makes booking your Italian idyll as leisurely as lounging on their terraces, gazing at the Tyrrhenian Sea.

Descartes Private Experience

travel website architecture

Descartes Private Experience serves up a smorgasbord of opulence, privacy, and tailor-made travels. Their  multilingual travel website  dazzles with its array of luxe locales and personal touches. Here,  user experience (UX)  is king, guiding you through bespoke offerings with interactive elements that whisper, “Your wish is our command.” It’s sophistication, digitized.

Bulgari Hotels & Resorts

travel website architecture

In the realm of luxury, Bulgari stands tall, and their digital presence is no different. Crisp, clean, with an Italian flair – the website flaunts elegance from every pixel. It’s all about the  user experience , with smooth transitions that are as polished as their diamond collections.  Responsive design  makes indulgence accessible, whether on desktop or mobile. Step into their world of sumptuous comfort, where every click brings you closer to a stay replete with refinement.

Calabash Cove Resort & Spa

travel website architecture

Meet Calabash Cove Resort & Spa, a virtual gateway to tropical relaxation and Caribbean charms. With a design as breezy as island winds, the site invites you on a journey through picture-perfect views and seamless  booking system integration . It’s a  travel portal  that balances visual appeal with  mobile compatibility , ensuring your transition from daydreaming browser to beachside lounger is as tranquil as their cove’s clear waters.

travel website architecture

Hop into the innovative world of Seat Frog where snagging an upgrade is as easy as a tap on your screen. The design? It’s smart, cool, and intuitive. Just like having a concierge in your pocket, the site’s  travel portal  delivers last-minute luxury to your next train trip or flight. Their  mobile-compatible  platform is all about spontaneous elevation – because let’s face it, who doesn’t love a surprise upgrade?

Museum Hotel

travel website architecture

The Museum Hotel – a storied trove nestled in the rich landscape of Cappadocia. The website mirrors the uniqueness of its locale; historical splendor meets modern flair.  Responsive design  brings age-old frescoes into sharp relief, while the  booking system interface  is a work of art in itself, framing your next cultural escapade with effortless style. This is where heritage and hospitality converge, created for the modern traveller with a taste for the extraordinary.

Nira Alpina

travel website architecture

Witness the allure of the Swiss Alps through the window of Nira Alpina’s website – a showcase of alpine chic and  responsive web design . Here, the peaks call out to the adventurer, and the site echoes with that call to action, offering a straightforward path to booking your mountain retreat. With  travel portal features  echoing the crisp air and luxury of sweeping snowscapes, it’s your high-altitude passport to an alpine idyll.

travel website architecture

Soak in the Italian Lake District’s serenity at the cozy escape that is Quellenhof. The site’s canvas splashes warm hospitality across each page with a  responsive, user-friendly design . Tranquility breathes through the screen as you navigate through lush garden images and inviting spa scenes. A streamlined  online booking gateway  ensures you’re only a click away from your Lake Garda getaway.

travel website architecture

All aboard Y.CO – the pinnacle of maritime luxury and your digital captain to the finest yacht charters. With an immersive  travel website design , the platform is a virtual vessel steering you to the oceans’ elite experiences. The  booking system  is built for the smoothest of sailors, while  interactive maps  chart a course to your personalized seaside sojourn. It’s the ultimate site for those with nautical inclinations and a taste for the high seas.

Baita Valon

travel website architecture

Baita Valon is your alpine digital refuge, where rustic charm and modern tech blend seamlessly. The  responsive web design  invites nature lovers and solitude seekers to a virtual hut getaway in the heart of the Italian Alps. Discover quaint comfort and explore high-altitude adventures, as the  user-friendly navigation  guides you through a bevy of outdoor experiences. It’s your call to the wild, wrapped in a cozy online experience.

Lonely Planet

travel website architecture

Lonely Planet isn’t merely a travel site, it’s an atlas for the curious and the bold. Filled with rich content, it’s your go-to for globetrotting wisdom. The website is a treasure trove of travel guides, tips, and itineraries, packed in a  responsive design . With user-generated reviews and expert advice just a click away, it’s like having a seasoned adventurer in your back pocket.

Pitch Luxury Tents

travel website architecture

Whisk away to the simplicity of the great outdoors with Pitch Luxury Tents. Their site is a canvas for the imagination, deftly painted with the prospects of glamping amidst the UK’s picturesque settings. Here,  luxe outdoor accommodations  marry the site’s intuitive  booking system integration . A getaway under the stars is effortlessly within reach, with boutique options that resonate with the modern camper’s quest for a chic outdoor experience.

Knai Bang Chatt

travel website architecture

At Knai Bang Chatt, the essence of coastal Cambodia comes to life with just a few scrolls. Picture a digital front that’s as calm as the Gulf of Thailand, their  responsive site design  matching the vibe of their seafront escape. It’s a cinch to navigate through luxurious room selections to tailored wellness experiences. This site doesn’t just advertise a stay; it transports you, with a  seamless booking system  ensuring your journey’s as smooth as the sands.

Turtle Island

travel website architecture

Fiji’s jewel, Turtle Island, presents an online oasis reflecting the tranquility of its turquoise waters. The  travel website’s design  extends a warm Bula inviting you to dive into a virtual vacation. Dream up your ideal getaway with the help of their  interactive maps  and ambient visuals. It’s not just about making a booking; it’s about beginning an escapade, and their  e-commerce features  cater to everything from your journey to your island wardrobe.

Onyx CenterSource

travel website architecture

Navigate the world of B2B payments in the travel industry with Onyx CenterSource. Their  web design  speaks to a professional audience, prioritizing functionality with a high level of  user experience  focus. Streamlined and secure, this digital platform is a cornerstone for hotels and travel agencies alike. A  mobile-compatible  hub serving payment solutions, Onyx is the behind-the-scenes hero for seamless travel operations.

travel website architecture

Embark on a digital hike through the Rockies with Go Breck. The site sets the stage for adventure with its rich array of  travel content and guides . Ideal for planning a mountain getaway, the  responsive design  mimics the openness of the wilderness, offering a portal to vacation rentals, local events, and unbeatable trails.  User-friendly navigation  aids in whisking you away to this high-altitude paradise.

One&Only Reethi Rah

travel website architecture

Step into One&Only Reethi Rah’s website, and you’ve stepped onto a Maldivian atoll. With swaying palms and pristine beaches framing every page, the  UX  is as luxe and inviting as the villas dotting their atoll. Their  interactive booking system  is your first-class ticket to a paradise where indulgence and isolation dance hand in hand, crafted for the discerning traveler in mind.

Hotel Frida By The Forest

travel website architecture

Hotel Frida By The Forest invites you to immerse in the tranquility of nature’s embrace. Its digital presence is a fresh breath of alpine air, combining the charm of a woodland retreat with sleek,  modern web design .  Online booking  is effortless, mirroring the peace found within their forested haven. This site doesn’t just showcase a hotel; it’s an invitation to disconnect in a haven cradled by trees.

travel website architecture

The Leading Hotels of the World (LHW) curates an exceptional collection of properties, each jewel presented elegantly through their sophisticated site. The  user-friendly interface  spotlights each destination with flair, employing  interactive maps  to explore global locales.  Online payment gateways  and concierge services are woven into their design, ensuring a blueprint for your premium stay is at your fingertips.

COCOS Hotel Antigua Resort

travel website architecture

Imagine a digital footprint in the sand leading to COCOS Hotel Antigua Resort. Their web design exudes the allure of the Caribbean with an intuitive play on  responsive design  and alluring visuals. It’s a symphony of user-friendly navigation and immersive visuals. Their  online booking system  echoes the personalized service you’d expect from a boutique island resort. It’s a splash of sunshine before the real rays hit your skin.

Telluride, Colorado

travel website architecture

Telluride’s website is your roadmap to this high-alpine town’s year-round glory. Organized yet adventurous, its  responsive design  aids travellers in pinpointing their perfect mountain experience, be it winter skiing or summer festivals.  Travel guides  and must-see spots are readily accessible, making for an exemplary  user experience . Here, your Colorado dream starts to take shape against the backdrop of majestic peaks.

Villa Feltrinelli

travel website architecture

Villa Feltrinelli’s site whispers historic romance on the shores of Lake Garda. With a  travel website design  reminiscent of Italian grandeur, it speaks to those seeking a vacation steeped in opulence. The  booking system  interface lets you reserve a piece of history effortlessly. It’s a lookbook of yesteryear charm, inviting you to walk in the footsteps of poets and nobility.

Relais Toscana

travel website architecture

Submerge into the heart of Tuscany with Relais Toscana. Here, understated elegance defines their  web design , mimicking the rustic charm of their establishments. Steeped in Italian warmth, their  online booking engine  and  user experience (UX)  mirror the personal touch you’d encounter at their properties. Navigate through vineyards and rolling hills to find your perfect Tuscan retreat, all within the touch of a button.

travel website architecture

Carrier’s website is the bespoke suit of travel sites; it’s tailored to your every travel desire. Polished and intuitive, the  web design  complements the level of luxury offered in their trips. From African safaris to Caribbean cruises, the  online booking engine  makes luxury travel planning seamless. Their content not only inspires wanderlust but is built with  SEO for travel sites  in mind, ensuring a premium browsing experience.

Dharma Group

travel website architecture

Grasp the timeless beauty of Rome through the Dharma Group’s sophisticated digital presence. The interplay of classic architecture with contemporary  web design  elements encapsulates the duality of the eternal city. Booking a stay is made thorough and straightforward with their elegant  booking system  which complements the luxurious offerings laid out in a feast of imagery and descriptions.

Costco Travel

travel website architecture

Costco Travel brings the bargain hunting thrill into the travel planning process. Its  travel website design  is utilitarian and focused, offering deals on packages, cruises, and more. A robust  booking engine  and helpful  travel content  supports your journey from budget-friendly options to the trip itself. This is where value meets vacation, neatly packaged in a  user-friendly interface .

Seven on Shelter Island

travel website architecture

Discover the quaint charm of a New England getaway at Seven on Shelter Island. The  travel website  is a digital reflection of their intimate B&B, offering simplicity and solace. Preparing for a serene escape is made easy, with an integrated  booking system  that’s as inviting as their coastal porch. It’s not just a website; it’s your introduction to a homely haven.

Enjoy Kamchatka

travel website architecture

Plunge into the rugged wilderness of Russia’s Far East with Enjoy Kamchatka. Their website is a portal for the intrepid, serving up volcanic landscapes and untouched beauty in a  responsive travel design . The  booking module  is your guide to off-the-beaten-path tours, translating the diverse terrains into a navigable experience. Here’s where adventures are planned and the wilderness calls.

travel website architecture

The Brando’s website is like stepping onto a pristine atoll of luxury. It’s exquisitely designed to reflect the elegance and serenity of Marlon Brando’s Polynesian paradise. The  user experience  is matched only by their impeccable service, with breathtaking visuals and fluid navigation guiding you to that idyllic villa. Their  booking system integration  echoes the seamless transition from the bustle of life to the hushed whispers of island tranquility.

FAQ on Travel Website Designs

Which features are must-haves for a travel website.

A homepage that grips you with wanderlust,  booking system integration  for ease, and  responsive design  across devices are just starters. Don’t skip on engaging  content management system ,  maps and location services , or  user navigation  that even my grandma would love. Throw in some  SEO-friendly design , because what’s a great site if no one can find it?

How do I make my travel website stand out?

Stand out by thinking outside the traditional layout. Infuse it with a unique  color scheme  and compelling  typography . Prioritize  user experience  with  interactive website features  and real-time social feeds for that fresh, dynamic edge. Above all,  user journey mapping  helps craft that signature, memorable trip-planning adventure.

What are the current trends in travel website design?

Right now, it’s about immersive experiences—think  virtual tour integration  and video backgrounds. People love  personalization ; it’s like having their own digital travel concierge.  Accessibility in web design  and  AMP  for speedy mobile pages are also big. Oh, and simplicity in design paired with  powerful imagery ? Always in vogue.

Can you integrate a blog within a travel website design?

Absolutely, a blog is like the cherry on top. It drives  SEO  and shares insights with gripping stories, travel tips, or destination guides. It’s the gateway for establishing that trust with your visitors, making them feel right there with you, soaking up the sun on some secluded beach.

Why is responsive design important for travel websites?

Imagine browsing for your dream vacation and it’s a hot mess on your phone. Nope!  Responsive design  ensures your site looks ace on any device. Travelers are always on-the-go, so I make sure they get the full experience whether they’re on a desktop back home or using their mobile in-transit.

How does SEO play a role in the travel website design process?

SEO is like the compass that leads travelers to your site. Keywords, sure, but it’s about  SEO entities  and  semantically relevant content . From  meta tags  to  mobile compatibility  and fast  loading speed , SEO weaves into design from the get-go. Because what’s a beautiful site if it’s hidden, right?

How important are visuals in travel website design?

Visuals are your spearhead. Top-notch photos and videos that scream ‘epic adventures ahead’ hook visitors hard. They need to feel the breeze, taste the exotic flavors through your site. It’s not just eye candy; it’s about visual storytelling that fuels the desire to explore.

What’s the best way to approach navigation design for a travel website?

Keep it intuitive. Easy-to-navigate menus, a solid  navigation structure , and a search feature are your BFFs here. It’s like giving your users a good map—without it, they’re lost, frustrated, and hopping onto another site. Streamline that journey, from looking up destinations to hitting the ‘book now’ button.

How can I ensure my travel website design is user-friendly?

Listen, empathy is the name of the game. Get inside a traveler’s mind. Simplify interactions, make info clear-cut, and the booking process a breeze. Check on  loading speeds ,  mobile compatibility , and direct CTAs. Regularly test with real users, because hey, feedback is golden.

What role does website performance play in travel website conversions?

Performance is king. If your site’s slower than a jam-packed highway in holiday season, you’re losing bookings. Fast  website loading speeds  keep potential travelers engaged. And remember, high-performance sites rank better on search engines, meaning more eyeballs on those irresistible travel deals you’re offering.

We delved deep into user experiences that practically teleport you to your next getaway and user interfaces smoother than a seasoned traveler’s itinerary. Those  responsive designs ? Key to making sure your wanderlust dreams look great on any device. And let’s not shy away from the power of  CMS  – the secret sauce that keeps your content fresh and engaging like that unexpected upgrade to first-class.

From  itinerary planner tools  to  SSL certificates , everything’s been about hooking your visitor from the get-go. Designing for travel isn’t just putting pretty pictures on a screen. Nope, it’s about crafting those  interactive maps  and  booking systems  into a seamless journey from screen to destination.

Remember, a stellar travel site is like a passport – opening up a world of possibilities with just a click. Adventure, leisure, or business, the right design bridges aspirations and reality. Now, ready to turn these examples into global digital destinations? Let’s make the web your most exciting locale yet.

If you liked this article about travel website design, you should check out this article about product page design examples .

There are also similar articles discussing futuristic website design , winery website design , personal website design , and coffee shop website design .

And let’s not forget about articles on real estate website design , professional website design , medical website design , and author website design .

travel website architecture

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travel website architecture

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25 Travel Website Design Examples for Tourism and Agencies

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The quality of design is very important for websites in the travel and tourism industry. These sites need to inspire and entice travelers, so travel website design is usually highly visual.

Regardless of whether the site is for a hotel, resort, travel agent, booking, or tour operator, tourism website design needs to look and function well to appeal to visitors.

On this page, we’ll take a look at travel and tourism website examples to provide web design inspiration and observe some current trends in the travel industry.

The Best Travel Website Design Examples

These travel website examples should provide plenty of inspiration that you can put to good use. Whether you’re creating a site for a hotel or resort, a comparison or booking site, or looking to design one of the best travel agency websites, you’ll find beautiful examples here.

For more web design inspiration , please see some of our other articles, like winery & vineyard websites , restaurant websites , and museum websites .

MORE Family Collection

The MORE Family Collection is a group of resorts in South Africa. The website features a clean design with a heavy does of photos and video clips. The site also uses nice typography with big, bold headline fonts .

MORE Family Collection

Grand Forest

An excellent example of tourism website design, this five-star mountain hotel in Greece features a full-screen background video on the homepage that rotates clips every few seconds. Just about every page on the site includes a very large header photo.

Grand Forest

Equinox Explore

The homepage of Equinox Explore uses several full-screen background photos with some scrolling effects. The images carry the load in this web design as the rest of the layout is fairly simple for this travel company.

Equinox Explore

Tall, True & Tangled

This website uses lots of large images, color, background patterns, and a handwritten font on the homepage. It’s one of the best tourism website design examples you’ll find.

Tall, True & Tangled

Adams & Butler

You would expect a luxury travel agency to have a beautiful website, and Adams & Butler delivers, providing one of the best travel agency website examples. The full-screen background video on the home rotates through a number of clips that showcase amazing scenery and culture that are sure to have an impact on any website visitor or potential customer.

Adams & Butler

Aguas de Ibiza

This hotel website uses a lot of images, a nice mobile-friendly navigation menu, and a convenient way to check availability and book your stay.

Aguas de Ibiza

Makena Golf and Beach Club

Located in Hawaii, this golf and beach club offers a highly-visual experience that is sure to make you want to book a trip. The amount of text content on the site is relatively light, allowing the images to take center stage.

McKenna Golf and Beach Club

Dorsia takes a different approach with its travel website. Instead of a large photo or video on the homepage, visitors are greeted with a unique illustration. The site is really well-designed with illustrations playing a significant role even on secondary pages.

Dorsia

This luxury Hawaiian hotel uses a full-screen video background, plus lots of big and colorful photos throughout the website.

Espacio

Maryculter House

Maryculter House uses a large video background on the homepage. The rest of the site is attractive with nice typography. An elegant serif font is used for headlines.

Maryculter House

Getaway’s website will have you ready to book a cabin rental for your next trip. The photos showcase cabins surrounded by stunning nature. In addition to viewing properties and units, you can also place your booking when you’re ready.

Getaway

Visit Arizona

As one of the more spectacular states in the U.S., it makes sense that Arizona would showcase that amazing scenery in its tourism website.

Visit Arizona

Salt In Our Hair

Travel blog Salt In Our Hair features a beautiful design. The homepage uses a large background image at the top of the page. Naturally, photos play a large role throughout the site.

Salt In Our Hair

Explore Charleston

Charleston, SC encourages visitors with the help of an informative, attractive website. You can find the best places to stay, places to eat, shopping, and things to do while you’re there.

Explore Charleston

Relais de Chambord

This French hotel has a beautiful website to match the elegance of the building and property itself. Photos and typography are among the primary elements that make this website look great.

Relais de Chambord

Spain Collection

Spain Collection offers luxury travel experiences in Spain and Portugal. The site features a lot of photos and videos, as well as some scrolling effects.

Spain Collection

Backpacking Tours

Backpacking Tours uses a full-screen background video to grab attention and entice visitors to watch the full promo video. As you scroll down the page, you’ll see a colorful design that incorporates photos and some hand-drawn effects.

Backpacking Tours

The Scott Resort & Spa

The website of The Scott Resort & Spa uses images, video, beautiful typography, and a lot of animation effects as you scroll. Overall, the site provides an excellent experience that encourages visitors to book a stay.

The Scott Resort & Spa

Discover Ireland

Discover Ireland provides information and ideas for visitors who are researching. There are many photos on the site with a heavy emphasis on the natural beauty of Ireland and outdoor activities.

Discover Ireland

Africa Travel Resource

Africa Travel Resource offers safari tours, so naturally, their website includes countless wildlife and nature photos of exotic destinations. The layout and design of the site is very clean and clutter-free.

ATR

Travelshift

Travelshift entices travelers with large, beautiful photos. On the site, you can find information about the different trips and itineraries.

Travelshift

Ultima Corfu

This Mediterranean wellness retreat uses a large video on the homepage. The rest of the site features plenty of photos that showcase the natural beauty.

Ultima Corfu

The website for this hotel in Oslo uses a large video on the homepage. The web design incorporates nice typography and some animation effects as you scroll.

Sommerro

St. Regis Venice

This hotel in Venice has a quality website with plenty of information and photos. It’s easy to book a stay thanks to a sticky header menu with a “reserve now” link.

St. Regis Venice

Kenauk Nature

Kenauk Nature offers luxury lodge rentals in Quebec. The homepage uses a large video to capture attention. Throughout the site you can find articles and photos about the various attractions and activities that are likely to appeal to the target audience.

Kenauk Nature

Travel Website Design Trends

After browsing through this showcase, a few trends in travel website development are obvious.

Full-Screen Background Videos

Many of the sites showcased here use a large video on the homepage that immediately grabs the attention of visitors. Most of the videos rotate and change the clips every few seconds to hold viewers’ attention longer. Some sites use large background photos instead of video, but the use of video is a noticeable trend.

Heavy Use of Photos

What’s the best way to inspire travelers and encourage sharing on social media? Photos and video are much more effective than text, so it makes sense that travel and tourism websites use a lot of beautiful photos to showcase the travel destination and venues.

Not only do these sites use a lot of photos, but the photos also tend to be big and unmissable.

Clean Layouts

Most of the sites use images and videos as the primary visual elements. In some cases, the designs and layouts are fairly simple (in a good way), which allows the images to have the full attention of visitors while providing a positive user experience.

Many of the sites showcased on this page are related to luxury travel, either hotels, resorts, or travel agencies. One of the best ways to give an elegant and luxurious feel to a website is through typography. While this trend does not apply to every site on the list, several of them feature typography that adds to the feel of luxury.

Final Thoughts on Travel Website Design

We hope you enjoyed this showcase of the best travel website design examples. There are a variety of different types of businesses represented here, so you should find plenty of inspiration for your own tourism website design to create an outstanding online presence.

The travel website examples shown here use web design as a powerful tool to advertise and encourage people to visit or stay. All of these sites are valuable assets to the business and we’re sure that your site has the same potential.

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Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch (2007) and growth of the Vandelay Design blog. Vandelay Design is one of the leading web design blogs and has reached more than 50 million visitors. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. Connect with Steven at LinkedIn .

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Here are 103 public repositories matching this topic..., codewithsadee / tourly.

Tourly is fully responsive travel website

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mohdrahil101 / firstflight-travels

A travel website project created using HTML and CSS.

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Social Network website for sharing travel experiences & travel micro-blogging.

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Travelscapes is a responsive travel website built with HTML, CSS, JavaScript, PHP and MySQL, offering seamless travel planning, booking and exploration. Dive into the world of travel and adventure with us!

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My first MERN Project. A Simple Travel and tourism management system project using MERN and tailwind css

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A website for searching cheap flight deals. (International + Domestic)

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A web-design for a travel website built using Reactjs.

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didar115 / Travel_agency_HTML

It's a travel Management system based website.

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DNXEMPIRE-1 / travel-website

Travel and Exploring Website

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Information architecture

How to Create Information Architecture for Web Design

  • 17 min read
  • Last updated: 5 Apr, 2023
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Imagine this situation: You visit a website and spend time looking for the information you need. You click one link, then another, and again, and again… But you come up empty – you can’t find anything useful. Whether you’re a product owner or designer, you don’t want your website to be a maze with nothing but frustrating blind alleys. Information architecture helps to avoid this. It handles the chaos, creating a clear structure for a website, an app, or a program. In this article, we’ll explain how you can build superb information architecture.

What is information architecture?

When you arrive at a new place, you need something to guide you. If you’re spending a weekend in an unfamiliar city, you have to consult a map. Then you use street signs and addresses on buildings to reach your destination. It’s the same with any unfamiliar location: You don’t want to waste time and get lost, so you need guidance. Information architecture (IA) is the science of structuring content as it is applied to news websites or blogs, online stores, booking apps, downloadable software, etc. The goal of information architecture is to classify the content in a clear and understandable way and arrange it according to relations between the content pieces, allowing users to find what they need with less effort. Not applied solely when creating a product from scratch, IA is used in redesign. Information architecture is a part of interaction design that considers content, context, and users. This means that user needs, business goals, and different types of content must be taken into account while structuring a product’s information.

Main components of information architecture

Main components of information architecture. Source: Lucia Wang

Usually, information architecture design falls under the care of UX and UI designers or an information architect. To avoid confusion, let’s briefly go over the differences between these similar terms.

Information architecture vs UX vs UI

UI, IA, UX relation

How IA, UX, and UI are related, image credit. Source: Scorch

Information architect role

travel website architecture

The key steps of information architecture development

Conduct customer research

The aim of this stage is to learn about a user’s needs. You must work with a customer profile and the results of customer and stakeholder interviews. The data revealed at this stage will allow you to create a user persona profile, list business requirements, and get an idea of what a user wants. Since these tasks belong to a UX designer or business analyst, you need the results of their activities. At the end of this stage, you’ll end up with a user profile and user flow that illustrate the way a user thinks and interacts with a product. When you have all the necessary information about the product and the people who use/will use it, you can go to the next step.

Review and update the content

Once you know what a user wants, you can update the content of an existing website and list it. The main activities to perform at this stage are content inventory and content audit . Let’s look closer at each of them.

Content inventory

The goal of this activity is to create a list of information elements on all the pages of a website and classify them by topic and sub-topic. This includes the following items:

  • Headings and subheadings
  • Media files (images, video, audio)
  • Documents (doc, pdf, ppt)
  • URL-links of the pages

Content inventory template

Content inventory template. Source: Eckford

Content audit

Well, you have the content list. Now, assess its accuracy, style of presentation, and usefulness. Then, scrap the least important items, refresh outdated pieces of content, and rearrange them for the next steps. This activity is applicable both to new products and to app or website redesigns . The next step involves grouping content into different categories. Here, you’ll need the help of potential users.

Apply card sorting for content classification

All types of content must be classified and have proper names that won’t confuse a user. You need a taxonomy to do it. Taxonomy is another word for classification. In the case of IA, it’s an attempt to group different unstructured pieces of information and give them descriptions.

Taxonomization applied on the Airbnb website

How card sorting works.Source: Interaction design

There are three types of card sorting: Open – for free labeling. The participants categorize topics however they like and in the order that makes sense to them. This approach allows you to understand how the users think in terms of classification. Open type is used to design new products. Closed – with pre-designed categories. This method of card sorting is usually applied in redesign. The participants are given predefined categories from a content inventory list, and they sort the content according to them. Hybrid – unites elements of both types, or starts with an open type, moving to the closed type to follow user logic. You can conduct card sorting in groups, as a personal interview, or remotely via IA tools like UserZoom or Optimal Sort . The cards can be digital or physical, i.e. written on pieces of paper. When creating cards, use the results of content inventory. Separate topics have to be on separate index cards. They should have numbers and some should have blank spaces, so the participants can create their own names for categories. As a result, you’ll see the approximate structure of a product and proceed with the first prototypes. But first, the categories must be labeled and defined in a navigation system.

Build a website hierarchy for user-friendly navigation

Every website or app needs a solid navigation system that helps users find what they need. As soon as you have the results of card sorting activities, you will understand how to embody and classify the content in reality. This step embraces navigation design, labeling, and site mapping. Let’s define them one by one.

walmart website interface

A drop-down menu on Walmart website homepage. Source: Walmart

wikipedia homepage

Left-sided menu on Wikipedia. Source: Wikipedia

udemy local navigation

Local navigation on the Udemy website. Source: Udemy

sba website navigation elements

Multiple navigation components on SBA website. Source: NN Group

online dictionary search element

Word search in a dictionary. Source: Merriam-Webster

google travel interface

Google Travel website labeling with names and icons. Source: Google Travel

Once you outline navigation and labeling, it’s time to decide on the hierarchy design pattern.

Hierarchy design patterns

travel website architecture

Flat structure

travel website architecture

Index pages pattern

Strict hierarchy pattern – similar to index pages pattern, but more branchy: Each subpage has one or more subpages. Strict hierarchy pattern is chosen by websites that have a large number of categories such as blogs, eCommerce sites, or media.

travel website architecture

Co-existing hierarchy pattern

As soon as you have decided on a design pattern, you can apply it along with the results of card sorting in site mapping. However, site map creation is often preceded by a mind map.

Mind mapping

mind-map

Mind map for Cornerstone information systems website and iOS app

Now, having a mind map, you can create a site map.

Information architecture diagram creation and site mapping

A portfolio website sitemap

A portfolio website sitemap. Source: Kellyn Loehr on Dribble

On a sitemap, you visualize the whole hierarchy of content. You can make it on paper or using different tools like WriteMaps or MindNode . Sitemaps for IA design are typically created in the form of diagrams and are referred to as information architecture diagrams . They can also be presented in XML or HTML formats to help search engines understand your website structure and find relevant information. XML is barely readable by users (check this example of Victorious XML sitemap ), but HTML sitemaps look like usual webpages and can be read by humans and search engine robots alike. Here’s an example of an HTML sitemap of an Apple website . Show the sitemap to stakeholders and send it to developers so that they can understand what to do next: Are there any important changes that have to be applied before a product goes into production? Still, there is one more stage before production – prototyping.

Create a UI prototype for future development

Although a sitemap is the first prototype in information architecture development, you still have to create advanced prototypes by wireframing and data modeling.

Wireframing

Wireframe of Back to my body web app

Wireframe of Back to my body web app. Source: Dribble

Wireframes are drawn on paper or using special software like Justinmind or Visio for creating digital wireframes, sitemaps, or high-fidelity prototypes. Wireframes are tested by users to define whether the structure is clear and concise.

Data modeling

The final step before development is data modeling: You can embody the content structure in data modeling systems. At this stage, you communicate the prototypes to stakeholders and developers to work on a product. Usually, it’s done via wireframes or right through CMS (content management systems), which are the supporting systems for content publishing, like Squarespace , WordPress , and Wix . Lay the content out via CMS and later use it as the platform for website development.

Test and improve

Testing activities can be conducted at different stages of the design process to guide designers and polish IA. They are often a part of the research phase, especially if you’re looking for ways to redesign an existing app or website. However, it’s imperative to test your information architecture as soon as the prototype is ready and before it gets to the development team. This practice can help you avoid costly mistakes like having to rebuild your product. Here, such methods as usability testing and first click testing are applied. You can test both initial prototypes (often a paper draft) and clickable prototypes to detect possible navigation or layout problems.

Usability testing

Usability testing allows you to make sure the designed structure works for your users. During usability testing, participants are required to interact with your product in a typical way, like they would’ve done in real life. For example, you can ask them to look for specific information (e.g., contact or payment details, certain item for sale, etc.) or perform a specific task (e.g., register a new account, complete a purchase, etc.). Obviously, they can’t find the answers as the content is not ready yet, but they can still indicate their course of action while interacting with your future product. By observing their actions and collecting user feedback , you can find out which parts work right, which don’t, and what has to be fixed. The main goal here is to check if users can easily get what they need from your app or website.

First click testing

First click testing is also helpful to measure usability by defining if the first click the visitor makes on the app or website interface is easy and intuitive. It shows how users get around your site and how easy it is for them to do what they want. During such testing, you prepare a few typical scenarios (just like with usability testing) and define the optimal ways of going through them. Then, give tasks to your users and track where they click and how long it takes them to find a correct solution. Sometimes the first click can be right, but it takes too long to find the needed button or link. At other times, the first click is wrong and it takes extra steps to get to the right page (if they get there at all.) First click testing can detect navigation and layout problems at the prototyping stage or on a functioning website/app. As you conduct the testing, remember to collect qualitative data in addition to quantitative information on clicks. Users’ explanations on why they did what they did will help you understand your customers better and improve your product.

The eight principles of Information Architecture

The eight principles of information architecture

The eight principles of information architecture. Source: CareerFoundry

These eight principles were defined by Dan Brown , a co-founder of EightShapes design company. An information architect should stick to them to build a product:

  • objects — a content is a living thing with its lifecycle, behaviors, and attributes;
  • choices — the pages of a product should offer a number of meaningful choices to users;
  • disclosure — the users mustn’t be overloaded with information; show only enough information to help them understand what kinds of information they’ll find as they dig deeper;
  • exemplars — the best way to describe the content categories is to show examples of the contents;
  • front doors — assume at least half of the website’s visitors will come through some page other than the home page;
  • multiple classification — offer users several different classification schemes to browse the site’s content;
  • focused navigation — don’t mix different categories in your navigation scheme; and
  • growth — assume the content you have today is a small fraction of the content you will have tomorrow.

Applying these principles, you are likely to effectively structure existing content and leave a space for growth.

Information architecture examples

As you have already seen, almost every stage has its own deliverables. But the most important deliverable that unites the results of an information architect’s hard work is a sitemap. Now, let’s look at some actual website sitemaps to see how they structure their content.

Spotify sitemap

Spotify sitemap

Renee Lin, a UX designer, found a way to improve it by simplifying it and removing some sections. This is an example of how an existing website can be redesigned to make it easier for users to get around and interact with it.

Spotify IA revised

IMDB website’s navigation flow. Source: Medium

travel website architecture

Suggested information hierarchy for IMDB website. Source: Medium

Among other important segments are Discussions, Trailers, Wishlists, and User Reviews . Less crucial appeared to be My Account , Login/Sign up, and OTT Links ( links to the over-the-top media services distributing video content via the Internet.) These positions are placed as the lowest ones in the hierarchy scheme.

Typical sitemap for travel website

travel website sitemap

Sample travel website sitemap. Source: Visual Paradigm

Tools for IA

We’ve already mentioned some of the popular tools that are used for creating IA. Here, we’ll briefly list what can be of help at different stages. Online card sorting tools include

  • xSort , and
  • Optimal Sort .

To create sitemaps online , you can use such platforms as

  • WriteMaps ,
  • MindManager ,
  • Slick Plan , or

Prototypes and wireframes can be created with the help of

  • Justinmind ,
  • Wireframe.cc ,
  • Balsamiq , or
  • Microsoft Visio .

Diagrams and flowcharts are designed and shared through such platforms as

  • Lucidchart ,
  • OmniGraffle (MacOS only), or
  • diagrams.net (formerly draw.io).

Testing and research can be conducted using

  • Proven by Users ,
  • UserTesting ,
  • User Zoom , or

Content management systems (CMSs) that can come in handy include

  • Squarespace ,
  • WordPress ,
  • Drupal , and

Latest information architecture trends

The heyday of AI, machine learning, and VR technologies will undoubtedly have an impact on the way users navigate through the content on websites, and applications. Two key trends are likely to drive the future of information architecture. Zero UI. If you have ever used Google Assistant or Alexa, you know what it’s like: A user finds necessary information without even touching a screen, just by saying a couple of words or by a mere gesture. Zero UI, a new design concept, removes the need to touch the screen to control virtual reality and smart devices. Eventually, zero UI technology will allow people to communicate with various devices using not only movements or voice, but also glances and even thoughts. AI optimized information architecture. Artificial intelligence and machine learning can improve the accuracy and efficiency of information architecture , making it easier for users to find what they need. This may involve using algorithms to automatically organize and categorize content and predict user behavior.

Why IA matters for your business

Well-structured information architecture is crucial for businesses as it significantly impacts the usability, accessibility, and overall user experience of a website or application. Improved user engagement is one of the primary benefits worth mentioning here. By providing users with a clear and logical structure of the product, businesses help them find the necessary information faster and more efficiently. This may lead to higher conversion rates, increased user retention rates, and, ultimately, provide businesses with a greater return on investment (ROI). What is more, a well-designed IA can enhance the search engine optimization efforts of a website. With the help of appropriate labeling information architecture improves the website’s ranking on search engine result pages. This ensures the increased website traffic and visibility, benefiting the business as a result

DEV Community

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Codica

Posted on Jul 27, 2021 • Updated on Feb 10, 2022 • Originally published at codica.com

Travel Websites: Overview, Types, and Steps to Build One

The article was initially published on Codica blog

No matter if you are planning a trip to a nearby town or one to a specific overseas destination, you will entrust your journey to travel websites. What hotel to choose, where to eat, and where to find the best camera lens - all these answers can be found on different travel websites.

So let’s find out what’s up with the travel market now, what problems travel websites solve, and how to create an alike solution.

Overview of the travel domain

Now, when the world is recovering from the pandemics, the travel segment is on the rise. Let us share the latest travel trends to follow.

1. Easing of Covid-19 restrictions

  • Increased air traffic;
  • Schengen areas reopen;
  • Tourists are willing to travel once vaccinated;
  • Booking growth.

Every day more and more people are planning and booking their next big journey. Below are some stats from TripAdvisor as per the 2021 booking state.

Alt Text

Source: TripAdvisor

2. Self-drive mode

Due to the Covid-19 measures, many people are forced to limit their traveling within native countries. That’s when a self-drive mode is gaining top popularity.

3. Workcation

Booking.com forecasted a “workcation” trend growth. It is becoming an increasingly popular thing to combine holiday time with remote work for both freelancers and full-time employees.

4. Unforgettable trips

The recent travel trends single out the rise in popularity of not-to-forget journeys to, let's say, Iceland. Such trips deliver a truly unforgettable experience and a sense of achievement for the traveler.

5. Fewer business flights

In spite of general travel traffic growth, one segment is witnessing a recession. Most business travelers will plan fewer flights than they used to, according to a poll.

Types of travel websites A travel website helps us avoid journey-related hassles and issues. Be it one to find tickets, a hotel, or shop to buy needed equipment and more.

Below are some popular types of travel websites:

Tour operator. As a rule, there are inbound, domestic, and outbound tour operators. The inbound operator offers all arrangements for personal and group trips. Domestic operators offer local tours, while outbound ones sell international travel packages.

Personal journey matchmaker. This type of website allows selecting the needed tour independently. No tour operators are involved.

Travel accessories supplier. While planning a trip, a user needs many travel accessories to buy. Travel accessories supplier is a one-stop-shop website.

Hotel booking websites. These are the most popular among travel websites, offering people to find and book the needed rooms for requested dates.

Hotel alternatives. The travel business has big-name players, like Booking.com or Expedia. Still, there is some room for competition. Platforms like Airbnb have created a new direction for short-term rentals and guest houses.

Transportation explained. This type of travel website helps to deal with all possible transportation, including but not limited to finding the nearest gas station, getting from the airport to the hotel, and etc.

Travel Blog. People like to share and read stories, guides, and tips about traveling. Allow your website users to place a story to entertain and attract new travelers.

As an example of a travel website, you can see a concept created by Codica’s design team.

Alt Text

Guide: How to build a travel website?

Goals and audience

When you start off with a travel website, the goals of your audience come first.

So how to create an attractive travel website for your target audience? It's more effective to narrow down the audience to users’ profiles. We have singled out several user profiles based on audience lifestyle:

  • People on a business trip;
  • Families on vacation;
  • Friends party;
  • Extreme sports fans;
  • Leisure travelers.

Monetization options Below are some helpful clues on how to benefit from your travel website. Take into account that monetization options are closely connected with the goal you have chosen.

Listing. You can charge business pages for high listing visibility in search. This type of revenue model is used by TripAdvisor.

Commission. Such fees are one of the most popular options among travel agencies, and can as well be used for various travel platforms. Commission fee on, let’s say, Booking.com depends on the hotel ranking.

Transaction. If you create a travel website to sell travel-related equipment to direct customers, you will earn on every translation. Just like the GoTravel website does.

Advertising. Last but not least is the advertising option with the opportunity to earn on social ad campaigns, operators ads, and email marketing.

Functionality a travel website needs The travel domain covers many types of travel sites. That’s why the required features set will vary for different business goals. Let us outline the must-have features for any travel website.

  • Registration;
  • Reservation;
  • Notifications;
  • Mobile version.

Design tips for travel websites

There is no universal concept for all travel websites. Every new case depends on the target audience. Though, there are some design tips to help you out regardless of the target audience:

  • Simple yet informative homepage. The homepage of your website should be free from any kind of overload. You should help your site visitors find the needed information really fast and with no puzzles. Below is a good example of UI/UX design by Kiwi providing instant access to the search bar with no extra filters.

Alt Text

  • High-quality appealing images. We, as travelers, want to see destinations that make us pack our suitcases and buy the tickets. So make sure you have a set of beautiful destination photos that appeal and are of high quality, of course. Airbnb has an impressive photo gallery.

Alt Text

  • Details on a booking page. Provide as many tour details as possible: free cancellation of a hotel, Covid-19 restrictions, and recommendations, group size, age, and other details. Add some CTAs available from any website page for users’ convenience. Below is an example of a website where navigation and tour booking is easy.

Alt Text

  • The convenience of use. Since people are using just a few features on a travel website, there is no need to make your website loaded with extra functions. For example, a user wants to book a single room for, let’s say, Feb 27 - Mar 3. Don’t forget to add the dates for several months for smooth bookings, like in the example below:

Alt Text

The development approach to build a travel website

When we’re talking about the development approach, there are two options:

  • Out-of-box solution;
  • Custom software development .

The first approach is good if you need the website really fast and want to save costs on a solution from scratch. For instance, SiteMinder has out-of-the-box software to run a hotel website. The pitfall of ready-to-install software is that it lacks your brand identity.

Custom travel website development is longer yet it offers way more opportunities for your brand and business. You will stand out among alike solutions due to custom design, needed features set, and modern tech stack selection. Partner with a development team that has vast expertise in the travel domain, to end up with a unique, secure, and effective product.

Final thoughts

Nothing compares to traveling. Be it seeing the new sights, studying new cultures, or escaping reality. Nothing stands between you and your dream trip now. Actually, it’s just a matter of a few clicks.

The travel industry is witnessing a real boost now because more and more travelers are looking for new travel experiences. If you want to build a travel website, there are some proven ways to go: out-of-the-box solutions and custom development . Be sure to trust your product development to the professional team.

Have an idea of a travel website and need an expert team to help you? Get in touch .

Top comments (4)

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  • Joined May 12, 2024

Hi! There are many online travel agencies, and therefore it is difficult for some users to understand which company’s services are best to use so that their trip goes without any problems. For those who want to organize their trip efficiently and at the same time save a little on their budget, cheapair can be an excellent option. The company provides a large selection of tourist destinations, and therefore each user will be able to choose what suits him best, and without having to pay a lot of money.

darikdeonun profile image

  • Joined Jun 2, 2024

Is it possible we make a website and scrape the data for famous cities around the globe and submit in our website. Like if i want to cover Places to go in UK , i just click on UK list and it automatically scarp whole data from it.

weizhonggains profile image

  • Joined Jun 15, 2022

That’s a great business idea. I have been thinking about a similar thing, but I did not know how to make money with it. Now I see that I can do both advertising and commission fees from each transaction. At the same time, I need to find a niche that is free now and not mess with big websites like Booking.com or Airbnb. I will not be able to fight them, and there’s no sense in that. My website should be able to find a hotel accommodation near me and, at the same time, do something special that no other travel website can do. What could it be? I have no idea for now.

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  • Joined Jan 14, 2019

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TRAVEL WEBSITE-ui wireframe

Web Design  UI/UX Figma user interface wireframe Travel Website Design ui design ux/ui product design

Creative Fields

travel website architecture

  • user interface
  • Website Design
  • product design

No use is allowed without explicit permission from owner

17 February 2017

9 Best Examples of Travel Website Design

Best Examples of Travel Website Design

Travel websites provide a whole package of travel experience which used to rest on the shoulders of offline travel agents. Today, the online travel market size has reached $432 billion, as most people want to book their trips through websites themselves. That’s why tourism website design is of crucial importance in marketing. 

This article explores trends in travel web development and design, killer features, cost, tech stack, and Agente’s experience as a tourism web design company. 

travel website architecture

Trends in travel website design and development

Utility is the word to live by when it comes to travel and tourism web development and design. Take a look at the latest trends that represent this concept:

  • Simplicity: Websites are now developed and designed to make them efficient on mobile devices, leaving behind clumsy and cluttered layouts. Modular design, flat architecture, and simple navigation are the design choices these days.
  • Inspirational videos: Great quality videos, like interactive city guides and 360-degree clips inspire people and boost their motivation to travel.
  • User-generated content: More and more website source content from clients’ social media, creating boards with Instagram or Facebook photos. It helps to demonstrate real-life experiences and builds trust between the website and its users.
  • Data analytics. Travel website developers introduce travel boards to gain invaluable insights into the forms of content users prefer, the partners that provide the best services, and a lot more.

Features to add to tourism website design

The tourism and travel industry includes many types of sites, like bookings, tour operators, accessory suppliers, and blogs. Therefore, the functionality will vary depending on your specialization. Here, we describe the features common to all travel and tourism websites.

Registration

Registration should include manual filling out and connecting to Google, Apple, and Facebook accounts, as well as email address and signing in through the accounts.

travel website architecture

Source:  Airbnb

Search bars and filtering

It’s essential to allow people to find places by commonly searched features such as location, available rooms; free Wi-Fi, parking, room service, breakfast, or wheelchair accessibility.

travel website architecture

Source:  Expedia

Customer reviews

People want to get as much information about the place they are going to visit or the product/ service they want to purchase, so reviews and testimonials from travelers always enhance credibility.

travel website architecture

Source:  Booking.com

Reservations

You need to create a reservation system that manages dates, room types, facilities, tour packages, and more. Don’t forget to create blocked-out slots for unavailable options.

It’s great for users to see the upcoming months' options so they can compare prices and get the best value for money.

travel website architecture

High-quality images and meaningful descriptions

Visual content inspires people and conveys a more precise message about the place, product, or service. High-quality images  boost the brand’s credibility together with an evocative, compelling, and keyword-rich copy.

travel website architecture

Source:  Vrbo

Payment gateways

You can use popular gateways like Stripe, PayPal, Braintree or Dwolla. Include multi-currency acceptance; it makes your site much more user-friendly.

travel website architecture

Source:  Kiwi

Notifications

It’s good practice to notify registered users about booking confirmations, cancelations, or purchased equipment via email. If users allow, keep them updated on places worth visiting with push notifications.

Customer support

Customer help should be available from any page. It’s for you to decide whether it will be in the dropdown menu or chat support.

travel website architecture

Enable website visitors to find  places by selecting the exact location or distance range on a map. The map should be interactive with activities available, prices, and several photos of the destination.

travel website architecture

Source:  TripAdvisor

Examples of Travel and Tourism Website Design

We’ve divided all the examples into three categories:

  • search and booking (OTAs, flights, and hotels)
  • custom packaging tours and holidays
  • travel content sites and portals

We will analyze websites in each category and then describe why we have chosen these sites, considering criteria such as user experience, visual UI design and its quality, as well as content and services presented on the website.

Search and booking

There are many systems and services for searching and booking flights and hotels. The most popular are used each time people are planning their next trip, while others are used less often because they are niche booking engines or services. We chose the most interesting websites relating to the criteria described above.

travel website architecture

Source:  Kayak

An industry leader can’t have bad usability. It looks like hundreds of user tests are performed each week, and thousands of user metrics are tracked and gathered by the system for the following analytics. As a result, you get a system with great UX design, well-thought out structure, and even an adaptive logotype.

Kayak has a clear UI design style with flat elements complemented by big hero images, used as a background of the main search area. These images are related, and change according to search requests. The visual style is simple and clean, with bright color accents on call-to-action elements, which effectively attracts users’ attention.

The range of services on such types of sites has already become an industry standard with minimum variations and deviations. The content is well-structured, the main popular sections are highlighted and additionally marketed with glyph icons, which catches users’ eyes and immediately tells them what’s behind the content blocks.  

travel website architecture

Source:  Skyscanner

This website provides a clean and smooth UX when it comes to searching for flights, hotels, and cars. The search results are well-structured; each is separated from the other, which helps users perceive the page’s content much easier. The main booking buttons are well-highlighted and located in the main user's focus area.

The color scheme of visual UI is based on three main colors with minimalistic flat backgrounds. The beautiful background picture doesn’t distract from the content.

Skyscanner is not  just a flight search, it offers hotel and car bookings as well, which provides an all-in one travelling experience.

Design Hotels

travel website architecture

Source:  Design Hotels

Design Hotels is a well-known brand in the travel market as a niche searching and booking service, so a service with “design” in the title can't have bad UX/UI design because the target audience is rather spoiled, and is used to beautiful design and ease-of-use aspects. Yes, this project has good UX design, the responsive layout is well thought out, and calls to action are visible and well-placed.

The visual structure of the pages is not cluttered; it is well balanced with an emphasis on huge photos. The rest of the UI exists like the frame for the picture, which helps to draw attention to the beautiful design hotels.

The website offers the full range of services related to Design Hotels all over the world. Content is well-structured and grouped by the categories.

Custom packaging tours and holidays

We single out this category because there are so many impressive projects on the market that offer customized tours and niche travel possibilities. Tourists can take cruise adventures or journeys by car for business trips, or relaxing holidays to exotic destinations within any price range.

Travel Triangle

travel website architecture

Source:  Travel Triangle

Travel Triangle is one of the leaders in its category and niche, so leadership really deserves by thoughtful UX design and attractive visual UI.  

The color scheme uses pastels with flat UI elements, beautiful typography and use of custom iconography. The color accents on buttons are well balanced and noticeable. There’s a lot of space in which to easily find each functional element.

This project is loaded with interesting content and offers; there’s a choice of your perfect destination by theme; all content is well-structured.

Arctic Wild

arcticwild

Source:  Arctic Wild

The information structure is well-thought out; calls to action are visible and nicely placed. The multi-level navigation is useful and well-structured.

The color scheme is well-balanced, the accents on the pages are adventure photos. The design style is a bit outdated, but it still works well on the audience.

The website offers the full range of services related to Arctic travel activities. Content is well-structured and grouped by the categories.

The Yacht Week

travel website architecture

Source:  The Yacht Week

The Yacht Week is the industry leader and a famous brand in the yachting travel niche. The overall impression of using the website wasn't bad. The header navigation looks too small, but the structure is well-organized, and it’s easy to get the needed information in a few clicks.

Visual UI design is based mostly on large, attractive photos, and the color scheme consists of two main colors: blue and white. It would be nice to add a third accent color for important CTA elements, like buttons or some important UI controls.

The content and services look good; the site provides a lot of yachting-related types of entertainment in a range of destinations, and the blog section consists of typical promo content materials.

Travel content sites and portals

Some of the travel content sites use mixed models with booking and search services, but most of them provide the traveler with full information about countries, sharing inspirational ideas about traveling and possible ways to spend holidays.

Conde Nast Traveler

travel website architecture

Source:  Conde Nast Traveler

It’s no surprise that the largest media-publishing company owns one of the best content media resources related to traveling.

Conde Nast has been serving users/readers from a variety of niches for more than one century already, so they have a lot of UX design practice. I can say that UX in modern online media is sufficiently standardized, so Conde Nast Traveler is keeping good UX design standards.

This site has a content-centered design style, based on huge photography and typography with a lot of white space, which helps to perceive the content much easier.

The content is the king here. Everything is made around content and based on the content.

travel website architecture

Source:  Skift

The subsection of the website related to traveling has a good UX; the navigation is clear and well-structured, and the rest of the UX features are industry standard. 

The newspaper/magazine style layout has a lot of whitespace, huge typography and headers, and an emphasis on large photos.

Not only is Skift always at the cutting edge of tourism news, but the resource produces some of the most thoroughly researched and future-focused reports in the industry.

Jetsetter Magazine

travel website architecture

Source:  Jetsetter

The magazine section of the famous Jetsetter portal uses a typical grid structure layout, the usability is quite good enough, and the simple magazine functionality does not imply any super-custom or complex UX design features. Long-read articles have a good design with sub navigation, so it’s much easier to read the content.

Jetsetter has a blog- or magazine-style grid layout, with photos and a lot of white space.

The quality of photo content is the core of Jetsetter; all articles are supplemented with amazing professional photos and the post structure is well-divided with headings and subheadings.

How much does travel website design and development cost?

The final cost of tourism web design services and end-to-end development depends on the project scope, budget, number of specialists involved, and the specialists’ location. The basic feature set will usually engage a team of 7–10 members skilled at the development of travel websites:

  • project manager
  • data Scientist
  • 2–3 frontend developers
  • 2–3 backend developers
  • 1–2 QAs

When it comes to costs, an MVP will take around a month and will cost $31,000 in Eastern European countries. A fully-fledged product is normally ready within six months and will cost around $150 000 in Eastern Europe.

Tech Stack for Travel Website Development

The exact technologies may vary depending on the feature set required for a project, possible features are scalability, performance, cost, support, and maintenance. Here, we give the basics.

Frontend programming usually involves JavaScript, HTML, CSS, Ember.js, jQuery, Backbone.js, and JavaScript technologies such as Angular, React, and Vue.

The backend programming languages include Java, Python, PHP, Ruby, Node. js, .NET.

Our company has extensive experience in developing travel projects mostly for the CIS market, mostly OTA (online travel agency website design) and booking platforms that provide flights, hotels, and car bookings. Take a look at our portfolio:

travel website architecture

Source:  One Life

Triptracker

travel website architecture

Source:   Agente

travel website architecture

Source:  Agente

Final Words

We hope our analysis will be useful for travel industry representatives. If you’re still wondering how to combine functionality and design, at least you know that nothing is impossible.

Moreover, applying our insights to a business travel app can significantly enhance its usability and appeal to professional travelers.

Use your bravest ideas and give them to professionals. AGENTE is always here to help you create an OTA or any other travel product or service from scratch—or improve your existing one. Our wide experience lets us deliver high-quality results mixed with the most creative and innovative solutions. Reach out to discuss your next project.

Are there any new features for travel websites in the post-pandemic world?

When it comes to booking flights and property, it’s becoming more and more popular to add the feature called “insurance.” A person can purchase insurance against catching COVID-19 and having to cancel the trip.

How to create an online travel website

There are several ways to do that. The cheapest is to create a website on a website builder, however, it will be too simple and won’t fit all the features you want. The second option is to buy an out-of-the-box solution and customize it. The feature set will not be impressive, and there may be problems with scalability. The third option is to hire travel website developers who will leverage their experience to create a fully-fledged custom solution.

How long does it take to develop a tourism website?

If we are talking about an MVP, it will take about a month (with standard features). A fully-fledged solution development will take around six months.

Read also: How to develop a website like Udemy ?

travel website architecture

Partner / Managing Director

Andrew Terehin

Andrew is the Founder of Agente. The decade of experience in the UX design field, web development, and business development help him to find efficient solutions for clients and share this knowledge with the audience.

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UENI Blog

20 Inspiring Travel Agency Website Designs & How To Make One

Travel Agency Website

  • Arthur Williams

In the fast-paced world of the travel industry, a powerful online presence is more than a mere accessory; it’s a necessity. Your travel agency website is more than a business portal. It’s the stepping stone for your customers’ dream journeys, and it must instill inspiration, spark engagement, and ignite a desire for potential travelers to set off on their next adventure with you.

Consider the countless hours you might have spent daydreaming about your next vacation, leisurely browsing through a plethora of travel agency websites. Mesmerized by the vivid pictures, captivated by the detailed descriptions of exotic destinations, and drawn in by the promise of a seamless travel experience. You’ll find that the ones that linger in your mind, the ones that truly stand out, are the websites that transport you to your dream destination even before you’ve booked a ticket. They all create a tantalizing preview of what’s to come.

And now, let’s take this discussion a step further. Stay with us as we explore some of the best travel agency website examples available today. These will provide not only inspiration but also practical insights into successful design and content strategies. Each website is a testament to what a potent combination of innovative design, personalized content, and user-friendly interfaces can achieve. 

So buckle up and prepare to embark on a journey through the world of awesome travel agency websites.

Table of Contents

Get your website in a few clicks, 20 best travel agency website examples.

Just as a fashion designer takes cues from the latest runway trends, we too can draw invaluable lessons from the crème de la crème of travel agency examples. 

Let’s embark on a virtual tour to uncover some of the finest examples and figure out who made the list of the best travel agency websites.

1. Eugene Toriko Travels

Eugene Toriko Travels

Right from the get-go, you’re greeted by breathtaking imagery on Eugene Toriko ‘s website. It whisks you away into an immersive travel experience, giving the feeling of being a part of an adventurous journey rather than simply being a spectator. The website’s design is elegant and minimalistic, keeping the focus squarely on the destinations and experiences on offer.

Key features:

  • Spectacular Visuals: What’s striking about this Travel Agency Website is the sheer quality and appeal of its visuals. The photographs are not just eye-catching, but they tell a story, offering a sneak peek into the adventures that await.
  • User Experience: Navigating through the website is a breeze, thanks to its clean layout and well-structured information architecture. The design is intuitive, making it easy for visitors to find the information they need.

In a nutshell, Eugene Toriko’s website is a shining example of how compelling visuals and user-friendly design can work together to create a captivating digital journey. Keep this example in mind as we delve deeper into the specifics of ‘Travel Agency Website Design’ in the following section at the end of this list.

2. Susan's Travel Services

Susan's Travel Services

Susan’s Travel Services ‘ website offers a warm welcome, capturing the essence of personal travel experiences. It reflects the agency’s personal touch and attention to detail, which can be seen in the array of customized travel packages offered.

  • Personalized Approach: This Travel Agency Website excels at showcasing its personalized approach to planning travel. The introductory video of Susan herself provides a personal touch and fosters a sense of trust with potential clients.
  • Informative Content: The website offers comprehensive information on various travel packages and services, thereby helping potential clients make an informed decision.

Reflecting on Susan’s Travel Services’ website, it becomes evident how a personal touch and comprehensive information can transform a travel agency website into a trusted advisor for potential travelers. With this in mind, let’s continue our exploration to the next website.

3. TravelStore - Your Travel Partner

Travel Store Website

TravelStore ‘s website is sleek and sophisticated. It communicates the brand’s professionalism while simultaneously igniting visitors’ travel aspirations through high-quality imagery and engaging content.

  • Professional Design: The TravelStore website embodies professionalism, presenting each destination and travel package in a sophisticated manner.
  • Detailed Itineraries: The detailed itineraries provide potential travelers with an in-depth look into what each package offers, hence easing the decision-making process.

This travel agency website underscores the importance of a professional layout and comprehensive travel information in attracting and retaining potential clients. Let’s carry these insights forward as we visit our next website.

4. My Way Travel

travel website architecture

The My Way Travel website effortlessly showcases the joy and adventure of traveling. Its lively colors, attractive layout, and engaging content work together to create a dynamic user experience.

  • Engaging User Interface: The website’s design is vibrant and welcoming, inviting users to explore the various travel options available.
  • Client Testimonials: Real customer testimonials are prominently displayed, adding credibility to the agency’s offerings and reassuring potential clients of their service quality.

My Way Travel’s website is a testament to how a vibrant design and authentic client testimonials can create a persuasive and inviting travel agency website. As we take these insights onboard, let’s proceed to the next website.

5. Quallo World Travel

travel website architecture

Quallo World Travel ‘s website stands out with its simple yet effective design. The focus is on their expert services, emphasizing the agency’s commitment to crafting perfect travel experiences for their clients.

  • Clear Messaging: The website’s clear and concise copy communicates the agency’s services effectively, letting potential clients know exactly what they can expect.
  • Easy Navigation: The user-friendly layout makes it easy for visitors to find what they are looking for, making the planning process a breeze.

Quallo World Travel’s website is a good example of how clear messaging and easy navigation can enhance user experience and convert visitors into clients. With these insights, let’s explore the final website in our list.

6. Lorraine Travel

Lorraine Travel Website

Lorraine Travel ‘s website exudes elegance and sophistication. It invites visitors to explore the world of luxury travel with its eye-catching images and comprehensive service descriptions.

  • Luxury Aesthetic: The website’s design and imagery are designed to reflect the luxurious experiences that the agency offers, enticing visitors who seek high-end travel experiences.
  • Detailed Service Descriptions: Comprehensive information on various travel services is provided, ensuring potential clients have all the necessary details to make informed decisions.

In summary to Lorraine Travel’s website, it’s evident how a luxurious aesthetic and detailed service descriptions can create a compelling travel agency website for a high-end market segment. By examining these awesome travel agency websites, hopefully you havegained valuable insights.

7. Chelax Adventures

Chelax Adventures Website

The Chelax Adventures website is a vivid invitation to experience the joys of travel. Its lively design coupled with enticing adventure-filled content truly immerses the visitor in the travel experiences offered.

  • Dynamic Imagery: The website is enriched with high-quality images capturing various adventures, which is not only eye-catching but also instantly communicates what Chelax Adventures is all about.
  • Thorough Package Descriptions: Each adventure package is detailed comprehensively, offering potential travelers a clear picture of what they can expect.

Reflecting on the Chelax Adventures site, we see a clear example of how powerful imagery and thorough descriptions can create a compelling travel agency website that excites and informs potential travelers. Armed with these insights, let’s voyage onwards to the next example.

8. Edge of Wonder Travels

Edge of Wonder Travels

Edge of Wonder Travels ‘ website truly stands on the frontier of inspirational travel. The clean, minimalist design, combined with emotive storytelling, reflects the agency’s focus on curating extraordinary travel experiences.

  • Storytelling Approach: The website brilliantly incorporates storytelling into its content, creating a more personal and engaging narrative that can capture the imagination of potential travelers.
  • Easy Booking Process: A clear and user-friendly booking process is presented, making it easy for visitors to take the next step in their travel planning.

The Edge of Wonder Travels website exemplifies the power of a storytelling approach and a straightforward booking process in crafting the best travel agency website. Imbued with these lessons, let’s journey onto the next website.

9. Boutique Travel

Boutique Travel Website

Boutique Travel ’s website exudes elegance, mirroring the bespoke travel experiences the agency offers. Its beautiful design and tailored content offer visitors a taste of the luxury that awaits them.

  • Elegant Design: The website’s design is chic and refined, reflecting the luxury and exclusivity of the travel experiences offered by the agency.
  • Tailored Travel Packages: Boutique Travel showcases a selection of carefully curated travel packages, reflecting their commitment to providing personalized experiences.

Observing Boutique Travel’s website, we witness how an elegant design and tailored travel packages can come together to create a persuasive and luxurious travel agency website. Enriched with these insights, let’s proceed to our next example.

10. Campbell Travel

travel website architecture

Campbell Travel ‘s website reflects their legacy of providing professional travel services with a personal touch. The website is streamlined and comprehensive, reflecting the agency’s expertise and attention to detail.

  • Professional Interface: The website has a professional design that underscores the agency’s long-standing experience and reliability in the travel industry.
  • Diverse Travel Options: Campbell Travel offers a wide array of travel services, which are displayed clearly on their website, giving potential travelers plenty of options.

Examining Campbell Travel’s website, we understand how a professional interface and a diverse array of travel options can help a travel agency website appeal to a broad audience. Let’s carry these insights forward to our final website.

11. Specially Designed Travel

Specially Designed Travel

Specially Designed Travel ’s website is a tribute to their customer-centric approach. The friendly design and tailored travel options invite visitors to explore the unique experiences that the agency can offer.

  • Customer-Centric Messaging: The website shines with its client-focused approach, ensuring visitors feel understood and valued from the moment they land on the homepage.
  • Personalized Travel Packages: The agency’s commitment to creating unique experiences is evident in their selection of tailored travel packages.

Reflecting on the Specially Designed Travel website, we comprehend how crucial a customer-centric approach and personalized travel packages are in creating a welcoming and effective travel agency website.

12. Roundabout Travel Agency

travel website architecture

Roundabout Travel Agency invites you into an exquisite world of luxury travel experiences, instantly capturing your attention with a well-chosen color palette and elegant design. Aesthetics aside, the site also provides comprehensive information about its unique and personalized offerings, thereby striking a fine balance between form and function.

Key Features:  

  • Striking Visuals: The use of high-quality and visually-striking images is a standout feature of Roundabout Travel Agency. These pictures not only captivate the viewers but also create a dreamy allure, accurately reflecting the brand’s luxury ethos.
  • User Experience: The website’s information architecture is well-structured and intuitive, making navigation effortless. Key information is presented clearly, and the user journey is thoughtfully mapped out.

Roundabout Travel Agency is a superb example of how a travel agency website can use aesthetic brilliance and meticulous organization to create an engaging and informative user experience. As we move forward, we’ll see how this trend continues in the realm of travel agency website design.

13. Star Travel Tours

Star Travel Tours Website

Diving into the Star Travel Tours website, you’re greeted by a dynamic, vibrant atmosphere that immediately ignites a sense of excitement. This Travel Agency Website successfully balances a playful, colorful design with a professional layout, focusing on their range of adventure-filled tours.

Key Features:

  • Intuitive User Experience: The website shines with a highly navigable layout, making it simple for potential customers to explore and find the information they’re looking for.
  • Engaging Visuals: The use of vivid, energetic images complements the agency’s adventurous spirit, fostering an engaging visual storytelling experience for visitors.

Star Travel Tours showcases a masterclass in how to inject energy and passion into a travel agency website design. With a distinctive brand identity conveyed through every element of the website, it stands as a strong example in our list. As we move forward, let’s step into a different world of travel with Asia Pacific Destinations.

14. Asia Pacific Destinations

Asia Pacific Destinations

The moment you land on the Asia Pacific Destinations website, you are met with an array of awe-inspiring images showcasing the diversity of Asia Pacific destinations. The website presents a simple and clean design, letting the destinations take center stage.

  • Destination Highlights: The website places a strong emphasis on highlighting different destinations, offering comprehensive overviews to give visitors a taste of what each location offers.
  • Easy Navigation: The user-friendly interface and clearly marked sections make it effortless for visitors to explore the various destinations.

Asia Pacific Destinations’ website is a testament to the effective use of well-structured content and breathtaking visuals in travel agency website design. Keeping this in mind, let’s travel to our next example, Uplifting Travel.

15. Uplifting Travel

Uplifting Travel Website

Uplifting Travel introduces a warm, inviting atmosphere with its minimalist design and calming color palette. The website shines in its ability to convey a sense of tranquility and relaxation, aligning perfectly with the wellness-focused travel experiences the agency offers.

  • Wellness Travel Focus: The agency’s focus on wellness travel is effectively communicated through their website, with in-depth descriptions of wellness programs and retreats.
  • High-Quality Imagery: High-quality images of serene and peaceful locations help reinforce the wellness theme, creating an appealing visual narrative that entices visitors to explore more.

Uplifting Travel’s website is a shining beacon among travel agency websites that focus on niche markets, demonstrating how design and content can be effectively tailored to reflect a specific travel theme. As we prepare to explore more examples, remember how these websites have brilliantly incorporated design and content elements to cater to their target audiences.

16. Heartland Oasis Jamaica

Heartland Oasis Jamaica

Heartland Oasis Jamaica ‘s Travel Agency Website invites you into a tropical paradise with its warm, vibrant design. The website adeptly showcases the unique culture and breathtaking landscapes of Jamaica, enticing visitors with the promise of an authentic Jamaican experience.

  • Local Experience: The agency’s focus on providing a genuine Jamaican experience is evident throughout the website, from the vibrant visuals to the detailed descriptions of local tours and experiences.
  • Intuitive User Interface: An easy-to-navigate layout ensures visitors can effortlessly explore the various offerings, making for a seamless user experience.

Heartland Oasis Jamaica’s website is an excellent example of a localized travel agency website, spotlighting the rich cultural experiences that set them apart from broader-ranging agencies. Our journey continues as we navigate to our next exemplary website, Desired Vacations Inc.

17. Desired Vacations Inc.

Desired Vacations Inc Website

Desired Vacations Inc. ‘s travel agency website captures the essence of dream vacations with a sleek, modern design. The website masterfully communicates the agency’s expertise in planning luxurious and memorable holidays, enticing visitors with a taste of the incredible experiences on offer.

  • Luxury Focus: The website excels at creating a sense of luxury and exclusivity, with high-quality images and detailed descriptions of luxury travel experiences.
  • Effective User Interface: The site’s user-friendly interface and logically organized content make it easy for potential clients to explore and find the luxury travel services that suit them best.

Desired Vacations Inc.’s website is a prime example of a high-end travel agency effectively communicating its brand’s identity and value proposition. Coming up next, Premier Source Travel, another unique take on the travel agency website.

18. Premier Source Travel

Premier Source Travel

When visiting the Premier Source Travel agency website, you’re immediately greeted with vibrant visuals showcasing diverse travel destinations. The design and layout are neat and organized, directing attention towards the variety of travel packages and services.

  • Variety of Options: The website does an excellent job of presenting an extensive range of travel services, from package tours to cruise vacations, appealing to a broad audience.
  • User-Friendly Navigation: The site utilizes a clear, intuitive navigation system, making it easy for visitors to browse through different offerings and find the information they need.

In essence, Premier Source Travel’s website strikes an impressive balance between offering variety and maintaining a streamlined, user-friendly experience. It’s a significant example of effective travel agency website content that caters to diverse traveler interests. We move on next to explore Joymaker Journeys.

19. Joymaker Journeys

Joymaker Journeys homepage

Joymaker Journeys ’ travel website successfully emanates a sense of joy and adventure, with a cheerful color scheme and lively imagery. The website is teeming with inviting descriptions of various travel experiences, emphasizing the agency’s mission to craft journeys that bring joy.

  • Joyful Aesthetics: The website’s design and color palette are uplifting, reinforcing the agency’s brand and mission to deliver joy-filled travel experiences.
  • Personalized Approach: The site highlights the agency’s dedication to crafting personalized journeys, a factor that sets them apart from many other agencies.

Joymaker Journeys’ website clearly communicates their unique value proposition through engaging content and appealing design elements, providing a standout example of a niche-focused travel agency website. Our final example in this section is Aurora Heights Travel.

20. Aurora Heights Travel

Aurora heights website

Aurora Heights Travel ’s website is characterized by its contemporary design, complemented by beautiful imagery. The layout is exceptionally user-friendly, showcasing various travel services and packages in a clean and organized manner.

  • Visual Appeal: The site boasts stunning visual content, capturing the imagination of potential travelers and offering them a glimpse into the experiences they can expect.
  • Informative Content: Each travel package on the website is accompanied by detailed descriptions, providing potential customers with ample information to make informed decisions.

Aurora Heights Travel exemplifies how comprehensive, well-structured content, coupled with an attractive design, can significantly enhance the appeal of a travel agency website.

From the serenity of secluded beaches to the pulsating energy of bustling cities, each of these websites brings destinations to life. These aren’t mere digital platforms; they’re immersive experiences, transporting potential travelers to foreign landscapes, enticing them to explore further.

A great travel agency website goes beyond pretty pictures and engaging descriptions, though. The nuances of design, the intuitiveness of the user interface, the compelling call to actions, and the strategically placed customer testimonials all contribute to a well-rounded user experience. Indeed, when you dive deeper into the anatomy of these websites, you’ll find a common theme – every element is meticulously crafted, keeping the user’s journey in mind.

But what makes these websites not just good, but the best? 

The secret lies in their ability to personify the travel agency’s brand, to tell a captivating story, and to evoke emotions that resonate with their target audience.

Get your website in a few clicks

Takeaway tips on how to create a travel agency website.

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Travel Agency Website Design & Templates Tips

Indeed, first impressions matter a lot, especially in the digital world. When potential customers land on your travel agency website, they should immediately be taken on a visual journey. That’s where a visually appealing and user-friendly design comes into play.

Choosing a suitable website template or theme for a travel agency website is crucial. Notably, you need to choose a design that complements your travel agency’s brand identity and philosophy. For example, if you specialize in luxury travel, a minimalist and sophisticated design would work well. Conversely, a family-focused agency might choose a colorful and playful design.

Some key design elements to consider are the colors, fonts, imagery, and layout. A harmonious color palette, readable fonts, engaging imagery, and intuitive layout can all contribute to a great user experience. As a case in point, take a look at some of the best travel agency websites out there, and you’ll notice these common elements.

When it comes to travel agency website design, there are plenty of templates available. Using a template as a starting point can help you create a cohesive and professional-looking website. Furthermore, templates can be customized to better align with your brand, giving you the best of both worlds.

Travel Agency Website Content Ideas

Moving on, we can’t emphasize enough the importance of compelling and informative content for a travel agency website. Just like the design, your content needs to transport visitors to their dream destinations, stirring their wanderlust and enticing them to book their next trip with you.

A well-planned site architecture is fundamental. Key sections include the homepage, destination pages, services, and testimonials. Each of these pages serves a specific purpose in your customer’s journey, leading them closer to the booking button.

Content ideas for a travel agency website:

  • Destination Guides : In-depth information about various destinations, including must-visit places, local cuisine, culture, best time to visit, and travel tips. This not only acts as an informative guide for travelers but also boosts your SEO through location-specific keywords.
  • Travel Blog: Regularly updated blogs featuring travel stories, experiences, travel hacks, and updates on the travel industry. This keeps your audience engaged and can also boost your SEO with relevant and trending keywords.
  • Service Details: Comprehensive information about the services offered, such as booking flights, hotels, rental cars, tour packages, etc. It helps potential customers understand the value you provide and can influence their decision to book with your agency.
  • Customer Reviews and Testimonials: Sharing feedback from satisfied customers can greatly enhance your website’s credibility. This can be further boosted by featuring case studies of previous successful trips.
  • Photo and Video Gallery: A showcase of high-quality visuals from various destinations can entice potential customers. It gives them a glimpse of what they can expect when booking with your agency.
  • FAQs: A section dedicated to frequently asked questions can address common queries or concerns of potential customers, improving user experience.
  • Interactive Tools: Tools like travel cost calculators, personalized itinerary builders, and virtual tours can enhance user experience and increase engagement.
  • Special Deals and Offers: Highlighting special deals, discounts, or offers can attract potential customers looking for budget-friendly travel options.

But it’s not just about what you say, but how you say it. Writing engaging copy that is tailored to your audience can significantly enhance your website’s appeal. Equally important is showcasing stunning visuals that bring your destinations to life. Also, remember to incorporate strong calls to action that guide visitors on what to do next.

Finally, given the competitive nature of the travel industry, SEO-friendly content is a must for any travel agency website. From including keywords in your text to optimizing images, there are many ways to make your website more visible to search engines.

Why UENI is The Best Website Builder for a Travel Agency

To sum up, creating an effective travel agency website involves many moving parts. From the design to the content, every element needs to work together seamlessly to provide a memorable user experience. Thankfully, this is where the UENI travel agency website builder comes in.

UENI is a robust tool designed specifically for travel agencies. It provides user-friendly features that allow you to create a professional and attractive website without any technical knowledge. With UENI, you can choose from a range of travel agency website templates, customize them to your liking, and fill them with engaging, SEO-friendly content.

By using the UENI travel agency website builder, you can apply all the tips and inspiration we’ve discussed in this article. From design to content, UENI gives you the tools to create a travel agency website that not only stands out from the crowd but also drives bookings.

Having discussed some exceptional travel agency examples, provided tips on creating an attractive design, and highlighted the importance of compelling content, it’s now over to you. Harness the power of UENI and start building your dream travel agency website today. Embark on this exciting journey and create a digital portal that entices potential travelers and showcases the unique value of your travel services.

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What is Website Architecture? 8 Easy Ways to Improve Your Site Structuring

Clifford Chi

Published: April 03, 2024

Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.

Marketing team creating a new website architecture

It’s critical to structure your site in an intuitive and easy-to-navigate way to retain your audience’s attention. If you don’t, they’ll bounce in seconds. And if people leave your website because your user experience is messy, search engines won’t think highly of you, either.

If you need help structuring a website that will engage an audience and rank on Google, we’ve got you covered. We’ll teach you what website architecture is, why it’s important for UX and SEO, and how you can develop a sound architecture for your own website.

What is website architecture?

Website architecture is the hierarchical structure of your website pages. This structure is reflected through internal linking. Your website’s structure should help users easily find information and help search engine crawlers understand the relationship between different pages.

Without question, your website structure plays a critical role in retaining users and boosting conversions.

Implementing a website structure helps you design your website for the user experience . You might have the most amazing content, but if users can’t find it, they’ll leave for a competitor’s site.

A typical website structure looks like a rooted tree graph , in which the home page is the root. The pages that are linked out from the home page are branches, and from there, each page has additional branches sprouting from it. These branches then link to each other.

Here’s what that typically looks like:

Typical website architecture in a tree graph

Why is website structuring important?

A sound website architecture strengthens your website’s user experience. When you structure your website in an intuitive way, users can seamlessly find the information they’re looking for.

Plus, when your user experience is strong, your search engine rankings will be, too. Users will spend more time on your website and link to your web pages, which are both heavy indicators that your brand creates quality content.

Furthermore, a solid website architecture:

  • Helps search engines effectively crawl your website.
  • Encourages deep site navigation by providing more pages for users to visit.
  • Distributes “page authority” more equitably, so that a page isn’t left out.
  • Strengthens topical authority because of the strong internal linking structure between related or similar topics.
  • Increases conversions by making it easier to find products and lead-generating content .

Let’s take a look at a few best practices you should keep in mind when designing your site’s architecture.

Website Architecture Best Practices

  • Create a simple top-level navigation menu.
  • Keep your URLs simple and user-friendly.
  • Model your website architecture after the top players in your industry.
  • Keep your website consistent.
  • Implement the pillar-cluster internal linking model.
  • Provide access to most of your website’s pages in 3-4 clicks.
  • Use breadcrumbs.
  • Create an HTML and XML sitemap.

1. Create a simple top-level navigation menu.

First, don’t provide too many top-level menu items. Second, be sure to deliver the content that’s promised based on the menu item’s name.

For instance, if your users click on the "Email Marketing" tab on your blog’s homepage, they expect to be directed to a list of email marketing posts. From this page, you also need to design a simple navigation path back to your blog’s homepage and your website’s homepage.

Check out an example below from our own website :

Top level navigation example from HubSpot's home page

The menu is divided into three simple menu items: Software, Pricing, and Resources. Under the “Resources” tab, users can find different resources that are divided into different designations.

Don’t make your users think too hard. A hard-to-navigate website will have a high bounce rate. Users don't want to waste time trying to find information on your site. If they do, they’ll just leave. So practice empathy and provide an intuitive web experience.

2. Keep your URLs simple and user-friendly.

No user wants to read a URL structured like this:

example.com/store/rackets/default.aspx?lang=en&category=98a20

It’s important to create user-friendly URLs. Most CMS systems, such as Content Hub and WordPress , automatically create a user-friendly URL based on your page’s title. It will usually read as follows:

example.com/page-title

You can also create subdirectories that are easy to follow.

example.com/topic/subtopic/page-title

Tip : While subdirectories are helpful from a UX standpoint, they aren’t required to reflect your site’s architecture. Internal linking matters more than URL structure. That means that you can structure your URLs as follows:

example.com/topic

example.com/subtopic

example.com/longtail-keyword-one

example.com/longtail-keyword-two

You simply have to connect them to each other and to their parent pages with internal links.

3. Model your website architecture after the top players in your industry.

Your customers are used to the website architecture of major brands in your industry, so if you run an ecommerce store, analyze how Amazon structures their website and emulate them. Your website will seem more familiar and, in turn, easier to navigate.

4. Keep your website consistent.

Your website’s navigation format, design principles, and link displays should all follow a consistent pattern. Keeping these elements the same will keep your users on your site longer because it'll be easier for them to quickly navigate to new pages and click on links.

5. Implement the pillar-cluster internal linking model.

In the pillar-cluster model , you have a parent page (the pillar) linking out to child pages (the cluster). These child pages then link to each other, creating a cluster.

This model makes your internal linking structure clearer and effectively directs users to other pieces of relevant and useful content. When users come across an internal link on your website, they should immediately understand which piece of content the link will direct them to and why that content is linked from the page they’re currently on.

Here’s what a pillar-cluster linking strategy looks like for a blog about workout routines.

Pillar cluster strategy example for a workout blog

The lines represent internal links.

One internal linking caution you should exercise, though, is not stuffing keywords into your link’s anchor text . This is called black hat SEO , and to prevent it, Google has created specific algorithms to punish this kind of behavior.

6. Provide access to most of your website’s pages in 3-4 clicks.

Even if your website has a million pages, the architecture should allow users to start from the homepage and end up on any page within three to four clicks.

To do this, design a top-level navigation that can direct users to your website’s main categories. Then, from each of your website’s main category pages, make sure they can click-through to all the sub-category pages.

7. Use breadcrumbs.

After internal linking, breadcrumbs are the ultimate way to show your website’s architecture. These links show a page’s parent pages all the way to the home page. They’re typically placed above the page’s title and have arrows showing the path to the current page.

Here's an example from Best Buy :

Breadcrumbs on the Best Buy website showing its site structure

You can add breadcrumbs to your Content Hub website by creating an advanced menu module . If you run your website on the WordPress CMS, we’ve written an easy tutorial on how you can add breadcrumbs to WordPress .

8. Create an HTML and XML sitemap.

A sitemap is a document that lists out all of the crawlable pages on your website. It’s exceedingly important for website architecture because it shows your structure in a readable, crawlable format.

An HTML sitemap is user-facing and has the same design as the rest of your website. It’s typically designed for users who can’t find a certain page and who’d benefit from seeing a list of all of your pages.

Here’s eBay’s HTML sitemap as an example:

HTML sitemap example from Ebay showing its site structure

An XML sitemap is designed primarily for search engine crawlers. They list all of the URLs in a plain-text format. If your site is on WordPress, you can use a sitemap plugin to create both an HTML and XML sitemap.

Upgrade Your Website Architecture and Improve Your SEO

Your website’s architecture is incredibly important for both user experience and SEO. With a solid website structuring strategy, you’ll improve dwell time and entice users to consume more of your content. That means more conversions down the line, improving your ROI and increasing revenue at your company.

Editor's note: This post was originally published in October 2018 and has been updated for comprehensiveness.

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Information architecture design for travel website using top-down approach on card sorting method

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Ulfah Ranida Sari , Mira Kania Sabariah , Veronikha Effendy; Information architecture design for travel website using top-down approach on card sorting method. AIP Conf. Proc. 26 June 2018; 1977 (1): 030027. https://doi.org/10.1063/1.5042947

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The emergence of global web has affected the ways companies and entrepreneurs conveying information and communicating with the public. The travel industry is no exception. Travel website as the object of this study is perceived as less fulfilling in relation with the needs of the web users on the structure of the menu and the delivery of information. It is supported by the results of questionnaires that have been distributed to the respondents of this study. Therefore, the design of Information Architecture (IA) of the travel website was done by involving organizations and users and the usability of the produced IA on the website was analyzed. IA design was done by using a top-down approach on card sorting method, while the process of card sorting was done by doing closed card sort. Tests on the prototype used a Heuristic Evaluation method with the assessment system used severity ratings. The tests involved three evaluators. Evaluators performed testing by using usability guidelines that only focus on IA. From the test results, there were seventeen usability guidelines with an average value of 0 out of the 20 usability guidelines used in this study. This value indicates the absence of problem found in the tested prototype. In overall, the website can work appropriately because it already meets the required usability.

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BUSINESS STRATEGIES

14 best travel and tourism websites to inspire your own

  • Kylie Goldstein

Travel website of Villa Aphrodite showing a sunny destination

While the pandemic affected many industries, it irrevocably changed the travel and tourism sector. As the World Economic Forum reports , “In 2020 alone, the [tourism] sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travelers the chance to consider the impact of their choices on the climate and environment.”

That being said, airline ticket prices are starting to rise again and airports are struggling to keep up with demand. Furthermore, amid current economic and environmental shifts, more travelers are seeking sustainable tourism options—and the industry has begun to adapt.

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few tips on what to include on your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

Inward travel website homepage showing natural landscape in the Netherlands

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

Tourism Richmond Hill homepage with images of a chef preparing food

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

Echo fitness travel website showing tranquil mountains and forest

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

Homepage of African Empire Tours with welcome message and background of giraffes walking

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

Champlain Tours travel website showcasing mountain backdrop

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

Japan Time travel website homepage with mountains in the background

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

Bella Vista travel website homepage with overhead view of Italian terrace and table set with breakfast

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part? Their on-site private spa services.

Home Sweet Home tourism website with pool and patio landscape

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

Immanuel Wilderness Lodge poolside with lawn chairs in the shade

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

Sea Breeze in Panormos Mykonos travel website on white stone backdrop

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find, and includes links to all his social channels, including his TripAdvisor rating.

Jon's Carmel Market cooking class and food tour homepage with Jon wearing a red hat and apron

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized tourism website includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

Berlin Storytell tour guide website showing The Reichstag dome in Berlin

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

All Inclusive Vacations travel website with a tropical beach

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

Twende Zetu Kiliminjaro travel website with the face of Mount Kilimanjaro

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Travel and tourism website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo.  A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive design.  Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images.  For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages.  Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy.  As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers), but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly.  Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Villa Aphrodite homepage on desktop and mobile showing Grecian landscape and white buildings

Consider SEO.  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website . Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies.  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Travel and tourism websites FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

Related posts.

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60+ Best service business ideas

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5 Websites about Architecture Travel

by Christopher Brinckerhoff, associate editor

Are you traveling this summer? Unless you’re going on a wilderness expedition, chances are good there will be opportunities to enjoy some architecture site seeing. There is an abundant selection of websites with information about landmarks, local history, contemporary buildings and other topics connected with architecture travel. Here’s a list of five sites to begin.

  • a View on Cities is a good starting point because it has an extensive collection of basic building information including locations. The site features bits of information including construction date, materials and square footage.
  • MIMOA is an architecture guide that features short descriptions, addresses and maps of contemporary architecture including interiors, parks, public places, buildings and bridges. Simple search tools navigate visitors through more than 8,000 projects by location, project type, completion date and whether it is a public or non-public building.
  • ArchiTravel invites users to share information and experiences from past travels with text, pictures, maps and descriptions of significant buildings. Search by city, project name, architect, project category or keyword to find or research places.
  • ArchDaily’s Architecture City Guides include pictures, maps and information about significant architecture in for than 40 municipalities, most in the U.S.
  • News media websites are another good source of information about architecture travel. You can find more information about a smaller number of destinations on these sites. The New York Times and the BBC are two sites with sections devoted to architecture travel.

There are many other information sources about architecture travel including books, apps for mobile devices, blogs, historical society websites and lists of historic landmarks. You’re welcome to share those you know about in the comments below.

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10 Tips on how to travel as an architect

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Travel is a powerful tool in shaping the perception of the modern world. It plays an ever-growing role in architectural and urban cultures. Inextricably linked to political and ideological issues, travel redefines places and landscapes through buildings and infrastructure.

10 Tips on how to travel as an architect - Sheet1

We all have experienced memorable trips, ones we recall seeing the pictures or souvenirs stuck on our refrigerators. The art of travelling is exploring the city to its maximum , and by doing so one gets the essence of the city or place, which helps him to connect even better with the architecture, especially for the architects. Through visual and textual narratives, Architecture is reconstructed by modern travellers — including writers and artists along with architects themselves. In the age of the camera, and mobile phone, travel is bound up with new kinds of imaginaries and private records and the value of architectural heritage increasingly rests on the images. To learn architectural history, students often go through image collections.

Being an architect, imagination and exploration is the key of design. There are certain ways in which one can travel as an architect.

Architects can get a chance to travel instead of just sitting in an office and working for hours.

Here are 10 tips for architects to travel:

1. Learning From Forms and Style of Architecture:  

10 Tips on how to travel as an architect - Sheet2

History and architecture style are some of the interesting topics to learn while travelling and it helps to connect with the real-time experience in that place. The basic features of any structure or a building which are notable and historically identified characterises the architectural style. For example, colonial, gothic, baroque, ancient roman, neoclassical, Ismalic architecture are some of the most inspiring and timeless works of architecture.    

2. Attain Knowledge: 

10 Tips on how to travel as an architect - Sheet3

Travel is the best way to gather knowledge about details like construction techniques, materials, different terrains and design concepts of the place. When one gets the idea of the place’s culture, it does definitely help in bringing in good design concepts and introducing new ideas to the projects architects are working on, expanding the knowledge. 

3. Explore The Unexpected:  

10 Tips on how to travel as an architect - Sheet4

Giving the true sense of exposure, travelling widens up the knowledge with fresh ideas, one gets inspired by the place, landscape, culture, people and of course, the built spaces. Until and unless places are being explored, they won’t be known to the world, which an architect can opt for, be it extremes like people living in really hot deserts or cold mountains. Understanding the originality of the designs, making an architect an empathetic designer with whom clients can connect easily.

4. Save Money:  

10 Tips on how to travel as an architect - Sheet5

Setting priorities and saving money can help architects to achieve their dream to travel the world. Creating a savings plan and setting goals by committing to the dream is one of the ways to travel without worries. While travelling, spend less on fancy restaurants and stay places so that the cost can be recovered in the commute to explore other places.

travel website architecture

5. Freelancer Jobs:  

10 Tips on how to travel as an architect - Sheet6

Being your own boss is the best thing, isn’t it? Writing architectural vlogs, taking up jobs that offer travel opportunities, doing freelancing architect’s jobs in various cities and countries can provide good opportunities to explore and travel places.

Below are a few websites you can refer for the same: -Fiverr -Upwork -Freelancer.in -Envato Studio -PeoplePerHour -Indeed.co.in

6. Travel Influencer: 

10 Tips on how to travel as an architect - Sheet7

Social media is trending these days, becoming an influencer can grow up your career as fast as possible. Sharing your experience and creating a blog or a travel page of the places you visit can eventually become an earning medium. Share with the world your travel story and experience and create unique content for your page on Instagram and  Facebook, and even write about them for journals and publications.

Start to develop strong storytelling skills and influence your followers through your travel content.

7. Participate in Architectural Competitions in Different Countries : 

10 Tips on how to travel as an architect - Sheet8

There are many grounds which provide opportunities to participate in competitions that offer prized travel tours and student scholarships. This is a great chance to make international contacts and connections and you never know, you might end up having an international architectural job offer.

8. Architectural Photography And Sketches:  

10 Tips on how to travel as an architect - Sheet10

The best way to observe details in a building is to sketch it out. It’s tough to slow down in tourist places and popular tourist spots, but try to take a moment, find a spot, pull out your sketchbook and pen and learn to look at the building in a whole new way. On the other hand, if a camera is what you are good at, grab one and capture great architectural pictures on your trips. Document the trip by clicking beautiful pictures of creative spaces with various splendid angles and making videos of the journey, you never know you might end up working as a professional architectural photographer who can travel as much as possible and be hired for some great publications.

9. Experience The Building By Observing, Walking Around And The Sense Of Touch:

Walking around in the building, identifying spaces and routes, architectural elements, connects you more with the built space. Observing people and their response towards the building, and observing minute details while travelling can give you some thoughtful design ideas which can be applied in the projects. Materials and textures like hand-painted tiles in the Portuguese facade, rough engraved letters of the bronze doors at Sagrada Familia, cool marble threshold at Hagia Sophia, these textures will always remain with you when touched upon. Sometimes we mistakenly treat buildings like works of art, not touched and sensed upon.

10. Have A Bucket List Which Just To Keep You Motivated For Future Travel Plans:

10 Tips on how to travel as an architect - Sheet11

To end it, all you have got is to explore our travel limits is to have a bucket list and try the best ways to mark each one of them and be motivated. 

10 Tips on how to travel as an architect - Sheet1

Diksha is an architecture graduate from Nirma University, 2020. Being an avid traveler, she has always tried to connect the city's culture with architecture. She is a keen observer, finds inspiration from unexplored places and believes that true essence of architecture lies in its execution (form generation) and user experience.

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Guided tours by architects

GUIDED TOURS BY ARCHITECTS

Our guides are professionals in the field of construction: urbanists, architects, landscapers, engineers… All residents of the cities of our tours and trips. Don’t miss the opportunity to live this unique experience where you will enjoy the experience and professionalism of our guides.

Events and congresses

EVENTS AND CONGRESSES

As experts in architecture we will find the best location for your congress, hotels with an interest in design and architecture, the thematic activities best suited to your target or group, the best speakers, routes, guide-architects, services and caterings.

Study Trips

STUDY TRIPS

Organize your study trip to update your team or as an incentive for your clients or suppliers. We adapt the contents according to the interests of your company or institution. Delegate the success of your trips to our professionals and get the best possible performance to your budget.

Seminars

We work in all phases of the organization of events: initial proposal, conceptualization, contact with the speakers, budgets, hiring premises and rooms, catering, hostesses, identification, control of registrants, collections, promotions and staging.

Comments from our clients

“La visita a Madrid nos ha gustado a todos mucho, pero era demasiado corta. ¡Hay tantas cosas que ver! Muchos recuerdos a Juan, lo ha hecho muy bien, sus explicaciones eran muy interesantes, su alemán es excelente y es muy simpático!”
It was a wonderful experience. Excellent trip! An unforgettable one! Besides the interesting tour we had an amazing and beautiful interaction inside the group ( we laughed and enjoyed the company of each other as we were a one little closed family 🙂 In my opinion this (the closed relationship among the group) was an positive additive element in this trip which can’t be ignored! It made the tour even more greater .. 🙂 … To suffice, I would like to thank you and all the crew for what you planed and gave to us . It will always stay as unforgettable trip and with good memories.
“Thank you so much for all your help, I can’t imagine doing the congress without your help, I think I would go crazy!! All our best to you, Fernanda, Cristina and Jordi!”
Este mail es para informarte que el viaje a Basilea que hemos organizado desde el Colegio de Arquitectos de Albacete conjunto a vosotros ha sido un éxito rotundo. Todos los compañeros han acabado muy contentos y no ha habido ninguna incidencia a señalar, las casi 60 personas que formábamos la expedición han tenido un comportamiento exquisito, y me han hecho muy fácil el ser jefe del grupo. Así que después de mucho negociar, discutir, hablar, etc… quería darte las gracias por todo, así como mi enhorabuena.
Hello, It was wonderful, we learned a lot, it exceeded or expectations, thanks and see you next time! Herbert
“Sevilla estuvo increíble, que ciudad tan linda! Seguro volveré para ver todo un poquito más tranquilo, me encanto! Los guías también eran muy buenos y amables, el tour del sábado de verdad ha sido muy bueno!”
Dear Artchitectours, We definitely had a good time and the guides were great.  We will send you some pictures soon. Hopefully we will be able to work with you again in the future. Thank you and regards.
Tanto el profesor como los estudiantes me contaron que les gustó mucho el tour con Daniel y todo bien con la ruta. Me dijo el profesor que igual para la próxima vez que vengan a Madrid, les gustaría hacer un tour de la zona de Nuevo Norte. Muchas gracias de nuevo y seguimos en contacto para futuros grupos.
L’event en general va ser un èxit: la feina realitzada per tots els treballadors, que van haver de fer front a les diverses casuístiques del dia, va ser molt bona. Incloent en Ricardo, és clar. Per tant els clients van quedar contents, i nosaltres també.
“Thank you so much for the tour today. Absolutely fabulous! A tour is only as good as the guide and that tour was one of the highlights of the trip. The architecture might have helped a little bit 😉 but you brought it to life. ¡Gracias gracias gracias!”
“En varias ocasiones tanto como escuela o en tours más pequeños he utilizado los servicios y asesoría de Jordi. Los viajes han todos resultado impecables tanto en las recomendaciones como en la organización, jamás un problema de ningún tipo. Los recomiendo de la manera más amplia, a Jordi y su equipo, que son muy profesionales y serios, sin ninguna duda.”
We had a wonderful time in Chandigarh! Thank you for setting this up!!
Me dijeron que estaban muy contentos del tour y que Nuria fue muy profesional, así que muchas gracias.
Just wanted to let you know we had the most amazing day today with Gabriel in Brasilia– it far exceeded our expectations. Regards Steph
“Solo unas líneas para decirte que el grupo ha quedado muy contento con su estancia. La visita que hicisteis ha ido muy bien.”
Todo ha ido muy bien, la actividad tuvo mucho éxito y los clientes están encantados. Mil gracias a ti y a Daniel 🙂
Hi Artchitectours, I’m in São Paulo now, but my stay in Brasilia was fantastic. I cannot say enough good things about Gabriel; he was the most lovely, knowledgeable, accommodating guide I could have asked for.  We had a great time and I will be sure to recommend you and your company to anyone traveling here. What other  cities/countries do you operate in? Anyway, thank you for facilitating.  It was well worth it. My best, Martin
“A l’occasion des 25 ans de notre association ‘Childebert’, nous avions souhaité marquer le coup, et organiser un beau voyage. Chicago avait été choisi de manière quasi unanime. Nous n’avons pas regretté ce choix. Il a été magistralement organisé par toi Jordi depuis Barcelone et par toi Larissa, qui nous a guidé magnifiquement à Chicago. Ta gentillesse et ton professionnalisme ont fait le bonheur de tout le monde, je peux te l’assurer.”
“Nous revenons de Séville, les yeux pleins d’images qui resteront dans nos esprits. Le séjour s’est très bien déroulé à l’hôtel EME, le guide Daniel,particulièrement sympa et avons beaucoup apprécié la collation dans le bus de Reims a Orly.”
We enjoyed our trip to Brasil very much. Wonderful country, great architecture and good company! We wish to thank you for your professional organisation.
“Los tours fueron muy bien. La guía fue encantadora y super apasionada, el grupo quedó muy satisfecho.”
Dear Marta, Thank you for working so tirelessly to help make the first international trip for Dar Al-Hekma University’s Architecture Department so successful!  I apologize for any inconvenience related to our requested changes in the itinerary.  In the future, we will have a much better idea of the interests and capacity of the students. We learned that students can only absorb so many buildings at a time and need more free time to explore interesting neighborhoods during guided tours.  In any event, the students absolutely loved Spain and several plan to return in the near future!  The people we met were extremely kind and generous.  We truly appreciate the efforts of you and your team on our behalf. Sincerely, Tamsen

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  23. Home

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