zero trust journey across the digital estate

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"Zero Trust is the strategy that organizations need to implement to stay ahead of cyber threats, period. The industry has 30 plus years of categorical failure that shows us that our past approaches, while earnest in their efforts, have not stopped attackers. Zero Trust strategically focuses on and systematically removes the power and initiatives hackers and adversaries need to win as they circumvent security controls. This book will help you and your organization have a better understanding of what Zero Trust really is, recognize its history, and gain prescriptive knowledge that will help you and your enterprise finally begin beating the adversaries in the chess match that is cyber security strategy."

Dr. Chase Cunningham (aka Dr. Zero Trust), Cyberware Expert

Today’s organizations require a new security approach that effectively adapts to the challenges of the modern environment, embraces the mobile workforce, and protects people, devices, apps, and data wherever they are located. Zero Trust is increasingly becoming the critical security approach of choice for many enterprises and governments; however, security leaders often struggle with the significant shifts in strategy and architecture required to holistically implement Zero Trust.

This book seeks to provide an end-to-end view of the Zero Trust approach across organizations’ digital estates that includes strategy, business imperatives, architecture, solutions, human elements, and implementation approaches that could significantly enhance these organizations' success in learning, adapting, and implementing Zero Trust. The book concludes with a discussion of the future of Zero Trust in areas such as artificial intelligence, blockchain technology, operational technology (OT), and governance, risk, and compliance.

The book is ideal for business decision makers, cybersecurity leaders, security technical professionals, and organizational change agents who want to modernize their digital estate with the Zero Trust approach.

• ISBN-10 1032125497
• ISBN-13 978-1032125497
• Edition 1st
• Publication date 1 Sept. 2022
• Language English
• Dimensions 15.6 x 1.27 x 23.39 cm
• Print length 236 pages
• See all details

Product description

About the author, product details.

• Publisher ‏ : ‎ CRC Press; 1st edition (1 Sept. 2022)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 236 pages
• ISBN-10 ‏ : ‎ 1032125497
• ISBN-13 ‏ : ‎ 978-1032125497
• Dimensions ‏ : ‎ 15.6 x 1.27 x 23.39 cm
• Best Sellers Rank: 1,941,350 in Books ( See Top 100 in Books )

About the author

Abbas kudrati.

Abbas Kudrati is a highly regarded cybersecurity expert and accomplished public speaker, currently serving as Microsoft Asia's Lead Chief Cybersecurity Advisor for the Security Solutions Area. In this role, he advises on cutting-edge cybersecurity strategies and technologies to ensure Microsoft's clients remain safe in an increasingly digital world.

Beyond his work at Microsoft, Abbas is a sought-after executive advisor to numerous prestigious organizations, including LaTrobe University, HITRUST ASIA, and EC Council ASIA. He also supports the broader security community through his work with ISACA Chapters and by mentoring students.

As a bestselling author, Abbas has written several authoritative books on cybersecurity, including "Threat Hunting in the Cloud" by Wiley, "Zero Trust and Journey Across the Digital Estate" by CRC Press, and "Managing Risks in Digital Transformation" by Packt. He is also the Technical Editor for two books, "Effective Crisis Management" by BPB and "IoT Security with Microsoft Defender for IoT" by Packt.

Abbas is also a highly respected part-time Professor of Practice at LaTrobe University and a keynote speaker on a range of cybersecurity-related topics, including Zero-Trust, Cloud Security, Governance, Risk, and Compliance. His extensive expertise in the field of cybersecurity and engaging speaking style make him a popular choice for events, conferences, and corporate training sessions.

His post-nominals include C|CISO, CISM, CISA, CDPSE, CGEIT, CSX-P, Cobit5, Forrester ZTS, MS900, SCI900, AZ900, MCSE, MCSA, CCNA, CEH, CHFI, ECRP, CCSK, ITIL(F), Prince2 Practitioner, ISO 27001 L.A.

https://www.linkedin.com/in/akudrati/

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"Zero Trust is the strategy that organizations need to implement to stay ahead of cyber threats, period. The industry has 30 plus years of categorical failure that shows us that our past approaches, while earnest in their efforts, have not stopped attackers. Zero Trust strategically focuses on and systematically removes the power and initiatives hackers and adversaries need to win as they circumvent security controls. This book will help you and your organization have a better understanding of what Zero Trust really is, recognize its history, and gain prescriptive knowledge that will help you and your enterprise finally begin beating the adversaries in the chess match that is cyber security strategy."

Dr. Chase Cunningham (aka Dr. Zero Trust), Cyberware Expert

Today's organizations require a new security approach that effectively adapts to the challenges of the modern environment, embraces the mobile workforce, and protects people, devices, apps, and data wherever they are located. Zero Trust is increasingly becoming the critical security approach of choice for many enterprises and governments; however, security leaders often struggle with the significant shifts in strategy and architecture required to holistically implement Zero Trust.

This book seeks to provide an end-to-end view of the Zero Trust approach across organizations' digital estates that includes strategy, business imperatives, architecture, solutions, human elements, and implementation approaches that could significantly enhance these organizations' success in learning, adapting, and implementing Zero Trust. The book concludes with a discussion of the future of Zero Trust in areas such as artificial intelligence, blockchain technology, operational technology (OT), and governance, risk, and compliance.

The book is ideal for business decision makers, cybersecurity leaders, security technical professionals, and organizational change agents who want to modernize their digital estate with the Zero Trust approach.

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Zero Trust Journey Across the Digital Estate Paperback – Sept. 1 2022

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"Zero Trust is the strategy that organizations need to implement to stay ahead of cyber threats, period. The industry has 30 plus years of categorical failure that shows us that our past approaches, while earnest in their efforts, have not stopped attackers. Zero Trust strategically focuses on and systematically removes the power and initiatives hackers and adversaries need to win as they circumvent security controls. This book will help you and your organization have a better understanding of what Zero Trust really is, recognize its history, and gain prescriptive knowledge that will help you and your enterprise finally begin beating the adversaries in the chess match that is cyber security strategy."

Dr. Chase Cunningham (aka Dr. Zero Trust), Cyberware Expert

Today’s organizations require a new security approach that effectively adapts to the challenges of the modern environment, embraces the mobile workforce, and protects people, devices, apps, and data wherever they are located. Zero Trust is increasingly becoming the critical security approach of choice for many enterprises and governments; however, security leaders often struggle with the significant shifts in strategy and architecture required to holistically implement Zero Trust.

This book seeks to provide an end-to-end view of the Zero Trust approach across organizations’ digital estates that includes strategy, business imperatives, architecture, solutions, human elements, and implementation approaches that could significantly enhance these organizations' success in learning, adapting, and implementing Zero Trust. The book concludes with a discussion of the future of Zero Trust in areas such as artificial intelligence, blockchain technology, operational technology (OT), and governance, risk, and compliance.

The book is ideal for business decision makers, cybersecurity leaders, security technical professionals, and organizational change agents who want to modernize their digital estate with the Zero Trust approach.

• ISBN-10 1032125497
• ISBN-13 978-1032125497
• Edition 1st
• Publication date Sept. 1 2022
• Language English
• Dimensions 15.6 x 1.27 x 23.39 cm
• Print length 212 pages
• See all details

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About the author, product details.

• Publisher ‏ : ‎ CRC Press; 1st edition (Sept. 1 2022)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 212 pages
• ISBN-10 ‏ : ‎ 1032125497
• ISBN-13 ‏ : ‎ 978-1032125497
• Item weight ‏ : ‎ 1.04 kg
• Dimensions ‏ : ‎ 15.6 x 1.27 x 23.39 cm
• #551 in Computer Security
• #977 in Computer Cryptography
• #992 in Cryptography Algorithms

About the author

Abbas kudrati.

Abbas Kudrati is a highly regarded cybersecurity expert and accomplished public speaker, currently serving as Microsoft Asia's Lead Chief Cybersecurity Advisor for the Security Solutions Area. In this role, he advises on cutting-edge cybersecurity strategies and technologies to ensure Microsoft's clients remain safe in an increasingly digital world.

Beyond his work at Microsoft, Abbas is a sought-after executive advisor to numerous prestigious organizations, including LaTrobe University, HITRUST ASIA, and EC Council ASIA. He also supports the broader security community through his work with ISACA Chapters and by mentoring students.

As a bestselling author, Abbas has written several authoritative books on cybersecurity, including "Threat Hunting in the Cloud" by Wiley, "Zero Trust and Journey Across the Digital Estate" by CRC Press, and "Managing Risks in Digital Transformation" by Packt. He is also the Technical Editor for two books, "Effective Crisis Management" by BPB and "IoT Security with Microsoft Defender for IoT" by Packt.

Abbas is also a highly respected part-time Professor of Practice at LaTrobe University and a keynote speaker on a range of cybersecurity-related topics, including Zero-Trust, Cloud Security, Governance, Risk, and Compliance. His extensive expertise in the field of cybersecurity and engaging speaking style make him a popular choice for events, conferences, and corporate training sessions.

His post-nominals include C|CISO, CISM, CISA, CDPSE, CGEIT, CSX-P, Cobit5, Forrester ZTS, MS900, SCI900, AZ900, MCSE, MCSA, CCNA, CEH, CHFI, ECRP, CCSK, ITIL(F), Prince2 Practitioner, ISO 27001 L.A.

https://www.linkedin.com/in/akudrati/

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Zero Trust Journey Across the Digital Estate 1st Edition, Kindle Edition

"Zero Trust is the strategy that organizations need to implement to stay ahead of cyber threats, period. The industry has 30 plus years of categorical failure that shows us that our past approaches, while earnest in their efforts, have not stopped attackers. Zero Trust strategically focuses on and systematically removes the power and initiatives hackers and adversaries need to win as they circumvent security controls. This book will help you and your organization have a better understanding of what Zero Trust really is, recognize its history, and gain prescriptive knowledge that will help you and your enterprise finally begin beating the adversaries in the chess match that is cyber security strategy."

Dr. Chase Cunningham (aka Dr. Zero Trust), Cyberware Expert

Today’s organizations require a new security approach that effectively adapts to the challenges of the modern environment, embraces the mobile workforce, and protects people, devices, apps, and data wherever they are located. Zero Trust is increasingly becoming the critical security approach of choice for many enterprises and governments; however, security leaders often struggle with the significant shifts in strategy and architecture required to holistically implement Zero Trust.

This book seeks to provide an end-to-end view of the Zero Trust approach across organizations’ digital estates that includes strategy, business imperatives, architecture, solutions, human elements, and implementation approaches that could significantly enhance these organizations' success in learning, adapting, and implementing Zero Trust. The book concludes with a discussion of the future of Zero Trust in areas such as artificial intelligence, blockchain technology, operational technology (OT), and governance, risk, and compliance.

The book is ideal for business decision makers, cybersecurity leaders, security technical professionals, and organizational change agents who want to modernize their digital estate with the Zero Trust approach.

• ISBN-13 978-1032125497
• Edition 1st
• Publisher CRC Press
• Publication date 1 September 2022
• Language English
• File size 14179 KB
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Product description

About the author, product details.

• ASIN ‏ : ‎ B0B6WWPWM4
• Publisher ‏ : ‎ CRC Press; 1st edition (1 September 2022)
• Language ‏ : ‎ English
• File size ‏ : ‎ 14179 KB
• Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
• Text-to-Speech ‏ : ‎ Enabled
• Enhanced typesetting ‏ : ‎ Enabled
• X-Ray ‏ : ‎ Not Enabled
• Word Wise ‏ : ‎ Not Enabled
• Print length ‏ : ‎ 236 pages
• Page numbers source ISBN ‏ : ‎ 1032125497

About the author

Abbas kudrati.

Abbas Kudrati is a highly regarded cybersecurity expert and accomplished public speaker, currently serving as Microsoft Asia's Lead Chief Cybersecurity Advisor for the Security Solutions Area. In this role, he advises on cutting-edge cybersecurity strategies and technologies to ensure Microsoft's clients remain safe in an increasingly digital world.

Beyond his work at Microsoft, Abbas is a sought-after executive advisor to numerous prestigious organizations, including LaTrobe University, HITRUST ASIA, and EC Council ASIA. He also supports the broader security community through his work with ISACA Chapters and by mentoring students.

As a bestselling author, Abbas has written several authoritative books on cybersecurity, including "Threat Hunting in the Cloud" by Wiley, "Zero Trust and Journey Across the Digital Estate" by CRC Press, and "Managing Risks in Digital Transformation" by Packt. He is also the Technical Editor for two books, "Effective Crisis Management" by BPB and "IoT Security with Microsoft Defender for IoT" by Packt.

Abbas is also a highly respected part-time Professor of Practice at LaTrobe University and a keynote speaker on a range of cybersecurity-related topics, including Zero-Trust, Cloud Security, Governance, Risk, and Compliance. His extensive expertise in the field of cybersecurity and engaging speaking style make him a popular choice for events, conferences, and corporate training sessions.

His post-nominals include C|CISO, CISM, CISA, CDPSE, CGEIT, CSX-P, Cobit5, Forrester ZTS, MS900, SCI900, AZ900, MCSE, MCSA, CCNA, CEH, CHFI, ECRP, CCSK, ITIL(F), Prince2 Practitioner, ISO 27001 L.A.

https://www.linkedin.com/in/akudrati/

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Executive Summary: 2024 State of Zero Trust & Encryption Study

The state of zero trust and encryption in 2024.

The Entrust Cybersecurity Institute has partnered with the Ponemon Institute to survey over 4,000 IT and IT security practitioners across 10 countries, asking about their Zero Trust implementation practices. Read the Executive Summary to discover the key highlights from the study.

Download Full Report

Read summary.

By The Numbers

of respondents said risk of cyber breach is the No. 1 driver to implement Zero Trust

of respondents said hackers were their top worry related to the threat landscape

of global organizations have begun their Zero Trust journey

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Zero Trust Architecture: Building a Resilient Cybersecurity Framework with Key Technologies and Strategies

Today’s cybersecurity landscape has promoted zero trust to the top of the agenda for teams and CISOs alike. Nitin Uttreja, CISSP, shares his experience and a plan for implementing zero trust in an organization.

Imagine your network as a large corporate headquarters: a sprawling campus with multiple buildings. In the old days, the focus was on the main gate, checking badges as employees and visitors enter. But what if an intruder manages to sneak inside? That's the wake-up call zero trust brings to the table. It's not just about guarding the perimeter; It's about having security protocols at every door, elevator and server room – constant verification that each person is where they should be and accessing only what they need and are authorized to touch, at every moment they're on the premises.

As the name suggests, zero trust takes a “trust-no-one” approach, whether someone is accessing an application from inside or outside of the network. It’s about verifying everything – every user, every device – every time someone tries to access something.

Building a Defensible Security Architecture

Establishing a zero trust framework requires a strategy. And the key to this strategy is understanding the importance of safeguarding sensitive data and implementing rigorous access controls. I’m going to explain how, in my roles, I’ve navigated this paradigm shift towards zero trust security.

Define What to Protect

The first step in aligning with zero trust principles is understanding what needs protection. Cybercriminals are primarily motivated by financial gain, targeting data that carries value on the dark web. Determine what your organization's sensitive information and systems are – these are the assets that, if compromised, could cause significant damage. Prioritizing the protection of your most valuable assets is a critical step before you define the roadmap for zero trust architecture.

Locate Sensitive Data

Sensitive information may reside in various locations within an organization, such as laptops, servers, databases, and cloud solutions. Knowing where your sensitive data resides is critical in building a zero trust strategy.

Map the Transaction Flows

Understanding how data moves within your network, from one asset to another, is another key. Mapping transaction flows reveals the paths users and systems take to access data; knowing these has enabled me and my teams to develop targeted security measures.

Build and Implement a Zero Trust Policy

Develop and apply a zero trust policy that limits access to resources according to a strict need-to-know standard. You need to ensure robust authentication for all access efforts, to reinforce your network's defense against unauthorized access.

Log and Continuously Monitor

Forward all logs to a central location for anomaly detection and decrypt layer 7 traffic at gateways to inspect for malicious activity. This comprehensive approach is crucial for maintaining a zero trust framework.

Implementing Zero Trust: Key Solutions

In my experience, several technologies and strategies have been pivotal in transitioning organizations I’ve worked at towards a zero trust architecture. A few of them are as follows:

Network Access Control (NAC) NAC solutions can play a vital role in ensuring that devices connecting to the network are compliant with security policies. A NAC solution can authenticate and authorize endpoints, conduct security posture assessments to ensure devices are equipped with necessary protections like antivirus and disk encryption. Further integration with configuration management databases (CMDB) can enhance visibility into unmanaged devices.

Micro-Segmentation Flat networks tend to fail miserably. By contrast, micro-segmentation is a strategy to break down a network into smaller, more manageable zones, and to control east-west traffic with firewalls. Such an approach establishes protected areas within the network, preventing threats from propagating from one segment to another in the event of a breach.

Identity Creating a solid identity framework is pivotal in shaping a zero-trust architecture, integrating principles like the least privilege, role-based access control (RBAC), and multi-factor authentication (MFA). Define your RBAC with the minimum level of access, and users/systems should consume these roles to access resources. Subsequently, MFA adds an essential layer of security.

Secure Web Gateways (SWG) / Secure Access Service Edge (SASE) The shift to remote work has highlighted the limitations of traditional VPNs. SWGs and SASE solutions address these gaps by providing secure, direct-to-cloud connections, and – in my experience – have ensured that remote employees can access resources safely without the need for a VPN.

Privileged Access Management (PAM) The notion of privileged access management (PAM) plays a pivotal role in zero trust by addressing the security risks associated with privileged accounts. PAM ensures that only authorized users are able to access sensitive resources, minimizing the risk of unauthorized access.

Next-Generation Firewalls (NGFW) and Endpoint Detection and Response (EDR) NGFWs and EDR solutions can enhance the overall resilience and efficacy of a zero trust security framework, ensuring comprehensive protection against evolving cyber threats across the network and endpoints. NGFWs differ from and go beyond traditional firewalls by incorporating capabilities like deep packet inspection, application-level filtering, and threat intelligence integration. EDR solutions, meanwhile, provide real-time monitoring and response to threats on endpoints.

The reality is that zero trust is much more than just a buzzword. In fact, I’ve found it to be an effective security strategy against modern-day attacks. To transition your organization to zero trust, use the functionality of your existing security solutions and consider additional technologies for a comprehensive architecture. Embracing zero trust principles and architecture, you can proactively secure digital assets and sensitive data, and ensure resilience against evolving cyber threats.

Nitin Uttreja , CISSP, has over 15 years of specialized experience in cybersecurity. As Director, Global Cybersecurity at Estee Lauder, he currently spearheads the Security Architecture and Engineering team, where his responsibilities encompass the evaluation, design and deployment cybersecurity solutions.

• Support your continuing education with the ISC2 Zero Trust Architecture in the Cloud online training
• Zero Trust for Identity: Strategies and Leadership to Protect Businesses will help you develop valuable implementation skills

Microsoft’s transition to Zero Trust

Today’s cloud-based enterprise environments and always-on workforces require access to applications and resources that exist beyond the traditional boundaries of corporate networks, restrictive network firewalls and VPNs. Organizations are moving to modern, more holistic systems of verification to manage enterprise security and to combat threats differently.

Microsoft has adopted a modern approach to security called “Zero Trust,” which is based on the principle: never trust, always verify. This security approach protects our company and our customers by managing and granting access based on the continual verification of identities, devices and services. In this content suite, the Microsoft Digital team shares their strategic approach, best practices, and hands-on learning from our enterprise-wide transition to Zero Trust architecture.

Roadmap to Zero Trust

Although transitioning to Zero Trust is a multifaceted journey that can span many years, the architecture powerfully addresses the security challenges that modern enterprises face. Microsoft Digital knew that implementing Zero Trust would result in a notable shift in the way users access the corporate environment at Microsoft, so they created a layered approach to securing both corporate and customer data.

Microsoft Digital’s multistep implementation strategy is centered on strong user identity, device health verification, and secure, least-privilege access to corporate resources and services, all backed by rich data insights that reduce the risk of unauthorized lateral movement across the corporate network.

Through these authentication and verification methods, Microsoft Digital ensures that users are only given access that is explicitly authorized. Learn more about how Microsoft structured a phased approach to our Zero Trust implementation.

Microsoft Security offers guidance about how to optimize your Zero Trust strategy with an optimization model and solutions.

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Verifying identity.

The majority of security breaches today involve credential theft, and lapses in cyber hygiene amplify the potential for risk to employees and to organizations at large. That’s why one of the primary components of a Zero Trust system is the ability to verify a user’s identity before access is granted to the corporate network.

Microsoft Digital started by implementing multifactor authentication through the modern experience of Azure Authenticator.

This allows Microsoft to grant access to the specific corporate resources explicitly approved for each individual user, in a mobile-friendly environment and across multiple devices. As we continue to move forward, our end goal is to completely eliminate passwords. Learn more about the verifying identity phase of Microsoft’s Zero Trust journey.

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Verifying devices.

Because unmanaged devices are an easy entry point for bad actors, ensuring that only healthy devices can access critical applications and data is vital for enterprise security. As a fundamental part of our Zero Trust implementation, Microsoft Digital worked to enroll all user devices in device management systems.

Enabling device health verification in this way is essential to managing the policies that govern access to Microsoft resources.

Microsoft Digital uses either cloud management software like Microsoft Intune or classic on-premises management tools to ensure that every device is classified as healthy before allowing access to major productivity applications like Microsoft Exchange, SharePoint, and Teams. We also secure the millions of IoT devices in use with an integrated security controls strategy that incorporates comprehensive risk assessments and mitigation strategies at the intelligent edge. Learn more about the verifying device health phase of Microsoft’s Zero Trust journey.

Verifying device health at Microsoft with Zero Trust

Evolving the device experience at Microsoft

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Verifying access.

Despite the focus on managing and maintaining device health throughout our enterprise environment, some scenarios—like vendor staffing, acquisitions, and guest projects—require users to work from unmanaged devices. With those situations in mind, the Microsoft Digital team defined a plan to minimize the means of access to corporate resources, and to require identity and device health verification for all access methods.

Microsoft Digital transitioned from a corporate network approach to internet-first access methods, with a final goal of internet-only access methods in sight. This strategy reduces users accessing the corporate network for most scenarios, and will enable Microsoft Digital’s plan to establish a set of managed virtualized services that make applications and full Windows desktop environments available to users with unmanaged devices. Learn more about the verifying access phase of Microsoft’s Zero Trust journey.

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McKinsey Technology Trends Outlook 2023

After a tumultuous 2022 for technology investment and talent, the first half of 2023 has seen a resurgence of enthusiasm about technology’s potential to catalyze progress in business and society. Generative AI deserves much of the credit for ushering in this revival, but it stands as just one of many advances on the horizon that could drive sustainable, inclusive growth and solve complex global challenges.

To help executives track the latest developments, the McKinsey Technology Council  has once again identified and interpreted the most significant technology trends unfolding today. While many trends are in the early stages of adoption and scale, executives can use this research to plan ahead by developing an understanding of potential use cases and pinpointing the critical skills needed as they hire or upskill talent to bring these opportunities to fruition.

Our analysis examines quantitative measures of interest, innovation, and investment to gauge the momentum of each trend. Recognizing the long-term nature and interdependence of these trends, we also delve into underlying technologies, uncertainties, and questions surrounding each trend. This year, we added an important new dimension for analysis—talent. We provide data on talent supply-and-demand dynamics for the roles of most relevance to each trend. (For more, please see the sidebar, “Research methodology.”)

New and notable

All of last year’s 14 trends remain on our list, though some experienced accelerating momentum and investment, while others saw a downshift. One new trend, generative AI, made a loud entrance and has already shown potential for transformative business impact.

Research methodology

To assess the development of each technology trend, our team collected data on five tangible measures of activity: search engine queries, news publications, patents, research publications, and investment. For each measure, we used a defined set of data sources to find occurrences of keywords associated with each of the 15 trends, screened those occurrences for valid mentions of activity, and indexed the resulting numbers of mentions on a 0–1 scoring scale that is relative to the trends studied. The innovation score combines the patents and research scores; the interest score combines the news and search scores. (While we recognize that an interest score can be inflated by deliberate efforts to stimulate news and search activity, we believe that each score fairly reflects the extent of discussion and debate about a given trend.) Investment measures the flows of funding from the capital markets into companies linked with the trend. Data sources for the scores include the following:

• Patents. Data on patent filings are sourced from Google Patents.
• Research. Data on research publications are sourced from the Lens (www.lens.org).
• News. Data on news publications are sourced from Factiva.
• Searches. Data on search engine queries are sourced from Google Trends.
• Investment. Data on private-market and public-market capital raises are sourced from PitchBook.
• Talent demand. Number of job postings is sourced from McKinsey’s proprietary Organizational Data Platform, which stores licensed, de-identified data on professional profiles and job postings. Data is drawn primarily from English-speaking countries.

In addition, we updated the selection and definition of trends from last year’s study to reflect the evolution of technology trends:

• The generative-AI trend was added since last year’s study.
• We adjusted the definitions of electrification and renewables (previously called future of clean energy) and climate technologies beyond electrification and renewables (previously called future of sustainable consumption).
• Data sources were updated. This year, we included only closed deals in PitchBook data, which revised downward the investment numbers for 2018–22. For future of space technologies investments, we used research from McKinsey’s Aerospace & Defense Practice.

This new entrant represents the next frontier of AI. Building upon existing technologies such as applied AI and industrializing machine learning, generative AI has high potential and applicability across most industries. Interest in the topic (as gauged by news and internet searches) increased threefold from 2021 to 2022. As we recently wrote, generative AI and other foundational models  change the AI game by taking assistive technology to a new level, reducing application development time, and bringing powerful capabilities to nontechnical users. Generative AI is poised to add as much as $4.4 trillion in economic value from a combination of specific use cases and more diffuse uses—such as assisting with email drafts—that increase productivity. Still, while generative AI can unlock significant value, firms should not underestimate the economic significance and the growth potential that underlying AI technologies and industrializing machine learning can bring to various industries.

Investment in most tech trends tightened year over year, but the potential for future growth remains high, as further indicated by the recent rebound in tech valuations. Indeed, absolute investments remained strong in 2022, at more than $1 trillion combined, indicating great faith in the value potential of these trends. Trust architectures and digital identity grew the most out of last year’s 14 trends, increasing by nearly 50 percent as security, privacy, and resilience become increasingly critical across industries. Investment in other trends—such as applied AI, advanced connectivity, and cloud and edge computing—declined, but that is likely due, at least in part, to their maturity. More mature technologies can be more sensitive to short-term budget dynamics than more nascent technologies with longer investment time horizons, such as climate and mobility technologies. Also, as some technologies become more profitable, they can often scale further with lower marginal investment. Given that these technologies have applications in most industries, we have little doubt that mainstream adoption will continue to grow.

Organizations shouldn’t focus too heavily on the trends that are garnering the most attention. By focusing on only the most hyped trends, they may miss out on the significant value potential of other technologies and hinder the chance for purposeful capability building. Instead, companies seeking longer-term growth should focus on a portfolio-oriented investment across the tech trends most important to their business. Technologies such as cloud and edge computing and the future of bioengineering have shown steady increases in innovation and continue to have expanded use cases across industries. In fact, more than 400 edge use cases across various industries have been identified, and edge computing is projected to win double-digit growth globally over the next five years. Additionally, nascent technologies, such as quantum, continue to evolve and show significant potential for value creation. Our updated analysis for 2023 shows that the four industries likely to see the earliest economic impact from quantum computing—automotive, chemicals, financial services, and life sciences—stand to potentially gain up to $1.3 trillion in value by 2035. By carefully assessing the evolving landscape and considering a balanced approach, businesses can capitalize on both established and emerging technologies to propel innovation and achieve sustainable growth.

Tech talent dynamics

We can’t overstate the importance of talent as a key source in developing a competitive edge. A lack of talent is a top issue constraining growth. There’s a wide gap between the demand for people with the skills needed to capture value from the tech trends and available talent: our survey of 3.5 million job postings in these tech trends found that many of the skills in greatest demand have less than half as many qualified practitioners per posting as the global average. Companies should be on top of the talent market, ready to respond to notable shifts and to deliver a strong value proposition to the technologists they hope to hire and retain. For instance, recent layoffs in the tech sector may present a silver lining for other industries that have struggled to win the attention of attractive candidates and retain senior tech talent. In addition, some of these technologies will accelerate the pace of workforce transformation. In the coming decade, 20 to 30 percent of the time that workers spend on the job could be transformed by automation technologies, leading to significant shifts in the skills required to be successful. And companies should continue to look at how they can adjust roles or upskill individuals to meet their tailored job requirements. Job postings in fields related to tech trends grew at a very healthy 15 percent between 2021 and 2022, even though global job postings overall decreased by 13 percent. Applied AI and next-generation software development together posted nearly one million jobs between 2018 and 2022. Next-generation software development saw the most significant growth in number of jobs (exhibit).

Image description:

Small multiples of 15 slope charts show the number of job postings in different fields related to tech trends from 2021 to 2022. Overall growth of all fields combined was about 400,000 jobs, with applied AI having the most job postings in 2022 and experiencing a 6% increase from 2021. Next-generation software development had the second-highest number of job postings in 2022 and had 29% growth from 2021. Other categories shown, from most job postings to least in 2022, are as follows: cloud and edge computing, trust architecture and digital identity, future of mobility, electrification and renewables, climate tech beyond electrification and renewables, advanced connectivity, immersive-reality technologies, industrializing machine learning, Web3, future of bioengineering, future of space technologies, generative AI, and quantum technologies.

End of image description.

This bright outlook for practitioners in most fields highlights the challenge facing employers who are struggling to find enough talent to keep up with their demands. The shortage of qualified talent has been a persistent limiting factor in the growth of many high-tech fields, including AI, quantum technologies, space technologies, and electrification and renewables. The talent crunch is particularly pronounced for trends such as cloud computing and industrializing machine learning, which are required across most industries. It’s also a major challenge in areas that employ highly specialized professionals, such as the future of mobility and quantum computing (see interactive).

Michael Chui is a McKinsey Global Institute partner in McKinsey’s Bay Area office, where Mena Issler is an associate partner, Roger Roberts  is a partner, and Lareina Yee  is a senior partner.

The authors wish to thank the following McKinsey colleagues for their contributions to this research: Bharat Bahl, Soumya Banerjee, Arjita Bhan, Tanmay Bhatnagar, Jim Boehm, Andreas Breiter, Tom Brennan, Ryan Brukardt, Kevin Buehler, Zina Cole, Santiago Comella-Dorda, Brian Constantine, Daniela Cuneo, Wendy Cyffka, Chris Daehnick, Ian De Bode, Andrea Del Miglio, Jonathan DePrizio, Ivan Dyakonov, Torgyn Erland, Robin Giesbrecht, Carlo Giovine, Liz Grennan, Ferry Grijpink, Harsh Gupta, Martin Harrysson, David Harvey, Kersten Heineke, Matt Higginson, Alharith Hussin, Tore Johnston, Philipp Kampshoff, Hamza Khan, Nayur Khan, Naomi Kim, Jesse Klempner, Kelly Kochanski, Matej Macak, Stephanie Madner, Aishwarya Mohapatra, Timo Möller, Matt Mrozek, Evan Nazareth, Peter Noteboom, Anna Orthofer, Katherine Ottenbreit, Eric Parsonnet, Mark Patel, Bruce Philp, Fabian Queder, Robin Riedel, Tanya Rodchenko, Lucy Shenton, Henning Soller, Naveen Srikakulam, Shivam Srivastava, Bhargs Srivathsan, Erika Stanzl, Brooke Stokes, Malin Strandell-Jansson, Daniel Wallance, Allen Weinberg, Olivia White, Martin Wrulich, Perez Yeptho, Matija Zesko, Felix Ziegler, and Delphine Zurkiya.

They also wish to thank the external members of the McKinsey Technology Council.

This interactive was designed, developed, and edited by McKinsey Global Publishing’s Nayomi Chibana, Victor Cuevas, Richard Johnson, Stephanie Jones, Stephen Landau, LaShon Malone, Kanika Punwani, Katie Shearer, Rick Tetzeli, Sneha Vats, and Jessica Wang.

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Chapter 7 Future Horizon of Zero Trust

DOI: 10.1201/9781003225096-11

Trust is a human emotion and is the single greatest vulnerability when we think about cyber security. Given the interconnected and complex world we live in, if we stop assuming a level of trust and start challenging everyone inside and outside of our ecosystem, we can improve security. Nicola Nicol , industry expert

Organizations are all-in with the Zero Trust strategy, and decision makers say it will continue to be the top security priority over the years. Moreover, the relative importance of the Zero Trust strategy as a security initiative is projected to increase by 2023, as security decision makers anticipate that the strategy will remain critical to overall ...

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