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Seven Penang tourism attractions receive MyTQA certification, Penang Hill bags platinum award

PENANG continues to lead in the tourism industry, with seven tourist attractions in the state being honoured with the Malaysia Tourism Quality Assurance (MyTQA) certification in George Town yesterday.

The award ceremony, held at The TOP Komtar on Nov 29, saw tourism products recognised across three categories.

The Straits and Oriental Museum, Magic World, Ghost Museum and Taman Herba Bertam received the silver category certification.

Meanwhile, Sunway Carnival Mall and Entopia by Penang Butterfly Farm bagged the gold award each, while Penang Hill received the prestigious platinum award.

MyTQA is an initiative by the Ministry of Tourism, Arts and Culture (Motac).

Motac Industry Development Division senior assistant secretary Mohd Sufirdaus Suliman said MyTQA is committed to improving the quality of tourism products throughout the country to satisfy and fulfil the desire of the tourists.

“It is our responsibility to ensure that these attractions, that are MyTQA certified, are protected and continue to deliver the best possible experience for the visitors,” Sufirdaus said in his speech during the brief award ceremony.

State Tourism and Creative Economy Committee chairman Wong Hon Wai, who stood in for Chief Minister Chow Kon Yeow, later presented the certificates to the representatives from the seven attraction spots.

Story by Kevin Vimal Pix by Adleena Rahayu Ahmad Radzi

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MOTAC iktiraf produk pelancongan melalui program MyTQA

Kementerian Pelancongan, Seni dan Budaya (MOTAC) hari ini telah melancarkan Program Malaysia Tourism Quality Assurance (MyTQA) Versi Baharu .

Program MyTQA yang mula diperkenalkan pada tahun 2014 merupakan inisiatif bagi memberikan pengiktirafan kepada produk pelancongan serta memberi penekanan kepada penggiat industri pelancongan supaya lebih mengutamakan mutu perkhidmatan yang disediakan dan keperluan untuk menaiktaraf kualiti kemudahan produk pelancongan di Malaysia.

Penstrukturan semula kategori di bawah MyTQA dari 13 kategori sedia ada kepada 7 kategori baharu adalah berdasarkan segmen-segmen yang telah dikenalpasti di bawah Dasar Pelancongan Negara (DPN 2020 – 2030) seperti Nature, Adventure & Eco Tourism, Sports & Recreation Tourism, Shopping & Lifestyle Tourism, Aqua & Marine Tourism, Culture & Heritage Tourism, Man Made Tourism dan Business Event Tourism .

Penstrukturan semula kategori ini memberi ruang dan peluang kepada lebih ramai pemain industri untuk memohon pengiktirafan di bawah Program MyTQA ini.

Sehingga kini sebanyak 61 buah produk pelancongan dari pelbagai kategori di seluruh Negara telah menerima pengiktirafan MyTQA dan bilangan produk ini akan bertambah memandangkan bagi tahun 2022 sahaja pihak MOTAC telah menerima 28 permohonan baharu dan penilaian semula.

Menteri Pelancongan, Seni dan Budaya (MOTAC) Datuk Seri Hajah Nancy Shukri , dalam ucapan perasmiannya bertempat di Panggung Sari, Kompleks Kraftangan Malaysia berkata, “Program MyTQA akan berperanan sebagai rujukan kepada orang ramai untuk memilih produk pelancongan yang terbaik untuk dilawati.

Penekanan oleh setiap produk pelancongan terhadap aspek Facility , Safety Practices, Staff & Business Operator, Appearance & Experience, Marketing & Promotion dan Sustainable Practices menjadikan produk pelancongan yang telah menerima pengiktirafan MyTQA lebih diyakini untuk dikunjungi oleh para pelancong.”

Selain itu, pengenalan Program MyTQA Versi Baharu ini juga memberi peluang kepada lebih ramai pemain industri untuk menyertainya dan pada masa yang sama dapat meningkatkan tahap kualiti perkhidmatan yang ditawarkan. Para pemain industri juga digalakkan untuk menawarkan pakej yang lebih menarik kepada pelancong dalam dan luar negara.

“MOTAC juga sentiasa bersedia untuk memperluaskan Program MyTQA ini kepada lain- lain pemain industri di bawah sektor pelancongan, seni dan budaya bergantung kepada kesesuaian serta keperluan dari semasa ke semasa. Kerjasama yang berterusan daripada para penggiat industri amatlah diharapkan supaya dapat bersama-sama MOTAC dalam menjayakan Program MyTQA ini,” tambah beliau lagi.

Dalam majlis yang sama, Nancy turut berkesempatan menyampaikan Sijil Pengiktirafan MyTQA kepada enam (6) buah produk pelancongan yang telah berjaya iaitu Pavilion Shopping Mall, Kuala Lumpur, Gunung Mulu National Park, Lambir Hills National Park, UK Farm, Farm In The City dan KL Tower Mini Zoo dan memaklumkan lebih banyak lagi produk akan menerima pengiktirafan ini dalam masa terdekat. – SM

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Minister: New Malaysia Tourism Quality Assurance gives industry players more opportunities to apply for recognition

Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri delivering her speech during the launching of the Malaysia Tourism Quality Assurance (MyTQA) held at the Kuala Lumpur Craft Complex in Kuala Lumpur September 12, 2022. — Bernama photo

KUALA LUMPUR (Sept 12): The new version of the Malaysia Tourism Quality Assurance (MyTQA) programme will give industry players more opportunities to apply for recognition under the initiative and, thus, go on to raise the quality level of services provided.

Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri said the new version supported the aim of branding Malaysia as the main tourism destination through the development of products and packages according to its own mould.

She said MyTQA provided a reference for the public to choose the best tourism product for themselves since tourism products that received MyTQA recognition are more convincing to tourists.

“The aspect of quality in terms of service delivery will encourage tourists to opt to stay longer, visit more places and spend more.

“Tourists are willing to pay more if the product or service provided is of high quality and gives them a unique experience,” she said at the launching of the new version of the MyTQA here today.

Nancy said that under the new version of the programme, the categories under MyTQA had been restructured from 13 to seven, based on segments identified under the National Tourism Policy (DPN) 2020-2030.

The seven new categories are Nature, Adventure and Eco Tourism; Sports and Recreational Tourism; Shopping and Lifestyle Tourism; Aqua and Marine Tourism; Culture and Heritage Tourism; Man-Made Tourism; and Business Tourism.

She said that, so far, a total of 61 tourism products from various categories nationwide had received MyTQA recognition and the amount will increase based on the 28 new and re-evaluation applications received by the ministry for this year.

In addition to the application to restructure the categories, the new version of the MyTQA also introduces the classification of marks through platinum, gold and silver ratings, which will attract more tourism product owners to apply for recognition under the programme.

The MyTQA programme, which was introduced in 2014, gave recognition to tourism products and emphasis to tourism industry players to prioritise service quality and the need to raise the quality of Malaysia’s tourism product facilities. — Bernama

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MyTQA, by MOTAC, aims to boost tourist confidence and maintain top-notch tourism quality for both local and international visitors.

By Genting Malaysia Berhad on September 14, 2023 2 minutes read

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Quality Audit Indicators for Inbound Tourism: A Qualitative Study on Malaysian Travel Agencies

• Conference paper
• First Online: 02 March 2021
• Cite this conference paper

• Mazni Saad 7 ,
• Afiza Mohamad Ali 8 ,
• Zahid Ismail 9 &
• Nor Hafizah Mohd Arop 9  

Part of the book series: Eurasian Studies in Business and Economics ((EBES,volume 16/2))

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Quality assurance is fundamental to all business activities in the tourism sector as it is advantageous to market recognition and competitiveness. Awareness of the importance of quality assurance certifications is already in place in Malaysia; however, it is still under-researched. Thus, this study aims to investigate how local travel agency operators perceive suitable levels of quality audit indicators for inbound travel agencies. A semi-structured interview was conducted to explore the views and experiences of key industry players from five travel agencies involved in both inbound and outbound tourism businesses in the country. A content analysis of data acknowledged the industry’s increased awareness of quality service delivery and the importance of rationalizing key quality audit indicators in assuring the lifelong survival of inbound Malaysian travel agencies. Also found was the need for systematic monitoring of the inbound travel agency’s certification plan that continually reflects the demands of the clientele and uplifts national productivity as outlined in the initiatives undertaken by the Tourism Productivity Nexus, an industry-led establishment under the Malaysia Productivity Blueprint 2016–2020. The study finally outlines specific entrepreneurial strategies that will enhance productivity operations at the enterprise level.

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Department of Tourism, Kulliyyah of Languages and Management, International Islamic University Malaysia, Johor, Malaysia

Department of English, Kulliyyah of Languages and Management, International Islamic University Malaysia, Johor, Malaysia

Afiza Mohamad Ali

Malaysia Productivity Corporation, Lorong Produktiviti, Selangor, Malaysia

Zahid Ismail & Nor Hafizah Mohd Arop

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Ender Demir

Department of Economics, ISCTE-IUL Iscte – Instituto Universitário de Lisboa, Lisbon, Portugal

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Saad, M., Mohamad Ali, A., Ismail, Z., Mohd Arop, N.H. (2021). Quality Audit Indicators for Inbound Tourism: A Qualitative Study on Malaysian Travel Agencies. In: Bilgin, M.H., Danis, H., Demir, E., Vale, S. (eds) Eurasian Business Perspectives. Eurasian Studies in Business and Economics, vol 16/2. Springer, Cham. https://doi.org/10.1007/978-3-030-65085-8_13

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MyTQA enhance services and quality of tourism products

3 September 2024

KOTA KINABALU: The State Level Malaysia Tourism Quality Assurance (MyTQA) Certificate and Plaque Presentation Ceremony took place recently at Imago Shopping Mall, with attendees from the tourism and hospitality industry.

During the event, Imago Shopping Mall was accorded Platinum Shopping & Lifestyle Tourism.

A Gold award was accorded to Shangrila Rasa Ria Tuaran for the Meeting, Incentive, Conference & Exhibition Tourism (MICE) category while Dalit Bay Gold and Country Club was also accorded the Gold award in the Sports & Recreation Tourism.

Mari Mari Cultural Village was accorded Gold for Culture & Heritage Tourism. Galeri Azman Hashim of University Malaysia Sabah won silver for Man Made Tourism and Mengkabong Paradise was accorded Silver for Nature, Adventure & Eco-Tourism.

According to the director of Tourism Malaysia Sabah Region, Haryanty Abu Bakar the MyTQA is an initiative by the Ministry of Tourism, Arts and Culture (MOTAC) to enhance the service and quality of tourism products in Malaysia.

“It serves as a recognition for tourism products and raises awareness among industry players to prioritize the quality of services provided. The implementation of the MyTQA program aims to increase the confidence of tourists and ensure that the quality of tourism products in Malaysia is always at its best to meet the needs of domestic and international tourists.”

According to her, the main objectives of MyTQA are establishing an Accreditation/Certification Programme as a reference mechanism for domestic and international tourists regarding the quality of tourism products in Malaysia.

It also hopes to cultivate a culture of continuous emphasis on the quality of tourism products among tourism sector entrepreneurs while enhancing the quality of tourism products in Malaysia and the quality of services offered.

In the meantime, it also increases the confidence of tourists in tourism products recognized by MyTQA.

The awards categories are Culture & Heritage Tourism, Nature, Adventure & Eco-Tourism, Man Made Tourism, Sports & Recreation Tourism, Shopping & Lifestyle Tourism and Aqua & Marine Tourism as well as Meeting, Incentive, Conference & Exhibition Tourism (MICE).

“The Ministry of Tourism, Arts, and Culture (MOTAC) aims for the acknowledgment of MyTQA to elevate the service quality of tourism products and boost tourists' confidence in selecting destinations endorsed by MyTQA.

"The Ministry congratulated all the winners who received MyTQA certification and recognition plaques at the State level in Sabah this year.”

MOTAC Sabah also expresses gratitude to all attendees for their support and presence at the Malaysia Tourism Quality Assurance (MyTQA) Certificate and Plaque Presentation Ceremony for the State of Sabah in 2024, she stated.

Also present during the event were Fauziahton Ag Samad who represented the City Hall Mayor, Halimah Hassan representing the Chief Executive Officer of Sabah Tourism Board and Trish Ang, the Centre Manager of Imago Shopping Mall Kota Kinabalu.

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