white label tourism

White Label Travel Platforms: The Ultimate Buyers Guide

How to vet and select a white label travel portal / private label travel booking engine .

Want to know how to identify a white label travel solution for your company/organization? This comprehensive buyer's guide provides the information and tools you need to assess and select the best platform.

About 19 min.

Who Should Use This Guide?

Whether you're an executive looking to attract more members/customers, boost retention rates, or if you're simply interested in learning how a branded travel platform can boost loyalty and revenue, this article has got you covered.

This guide is for anyone interested in association benefits, member engagement, customer engagement, new business development, affinity group benefits, travel agent platforms, travel club benefits, credit union benefits, cash-back platforms, and consumer rewards platforms.

What You Should Learn:

In this guide, we'll help you identify the best white label travel platforms so that you can confidently evaluate competing products. By the end, you'll have a better understanding of how these programs work, why they differ, and which features can have the most impact on your organization.

What is a White Label Travel Platform?

A white label travel platform ,   white label travel portal , white label hotel booking engine , or private label travel website . What's the difference? Frankly, they all mean the same. Some may quibble about the technical differences between a co-branded travel platform and a travel booking engine , but for our purposes here, we'll use white label and private label interchangeably, the definition being : white label travel platforms are travel booking software products built by one company and rebranded and used by another company or organization.

In that spirit, an effective white-label travel portal is a plug-and-play solution that allows an organization to offer hotel bookings, car rentals, flights, and even sightseeing reservations in a seamless user experience .

In the interest of simplicity, we’ll focus on the most popular feature of a travel booking platform...the hotel booking function. In a white-label travel platform context, hotel bookings will usually drive the most engagement and revenue.

The Online Travel Booking Landscape

Since then, online bookings have exploded. Back in the early days, the competition was stiff between online travel agents (OTAs) and you could find some amazingly low rates. Now consolidation has resulted in less competition, and rates have stabilized over time. We’ll talk about why in a minute.

If you’re like most people, we each seem to have a preference for which OTA we like to use to book our own hotel, car rental, and flight reservation. Some insist they find the best deals on Hotwire® or Hotels. com® as opposed to Expedia or Travelocity®. Others may swear by Kayak® over Priceline® or Booking. com.

But few people are aware that the OTA market is dominated by Booking Holdings ( BKNG ), (formerly called Priceline), and Expedia Group ( EXPE ). The bottom line is, between the two, they control 95% of the OTA market.

As a matter of fact, when you look at who owns which OTA, you can see how powerful these two OTAs truly are:

Booking Holdings and Expedia Group are the two biggest players in the online travel industry. Booking Holdings owns well-known brands like Priceline, Booking.com, and Kayak, as well as other subsidiaries, while Expedia Group owns Hotels.com, Hotwire, and Orbitz, among many others. As these OTAs continue to dominate the market, it's important to consider their impact when selecting a white-label travel portal. Both companies rely heavily on their white-label products, with Booking.com's white label alone accounting for a staggering 53% of their annual revenue. However, it's important to note that there are alternatives.

Online Travel Booking: Retail Model vs. the Wholesale Model

When it comes to how the hotel booking industry operates, there are two primary types of business models. The Retail Commission Model , and the Wholesale Merchant Model . Let’s first look at the most common model used for the vast majority of hotel bookings.

The Retail Commission Model

On the surface, this model seems pretty simple. A hotel pays a commission to someone who delivers a room buyer who didn’t book it on the hotel's own website. However, it gets a lot more complicated when you consider how powerful these OTAs have become, and how willing they are to leverage that power. That’s not to say they are somehow being unethical. It’s just that their focus is on the consumer, not on a hotel or a chain of hotels. With over a million hotels, resorts, and rental lodging properties worldwide, they have no shortage of supply. And since the hotels don’t buy their product, the OTAs are not focused on serving the needs of hotels.

To add to their challenge, more and more hotels can’t attract enough business themselves, so they have few better options than to plug into the OTAs distribution and marketing machine to help them sell their room inventory. This can be a double-edged sword. On one hand, they can sell more rooms through the OTAs. But on the other hand, they’re sacrificing a significant percentage of their revenue to the OTAs just to sell those rooms. Consequently, their margins are very thin.

Some of the larger hotels are pushing back; hotel chains like Hyatt® , Marriott®, Hilton®, and Wyndham® are heavily promoting their “book directly” campaigns. Hotels can save a lot of money if they can get you to book directly. They'll offer great incentives to convince you to book directly rather than on an OTA's site. These chains also have the money to put into marketing aimed at convincing customers to book directly, and in return, they give guests certain perks for doing so.  The result has caused Expedia to launch a feeble attempt to argue against direct booking, saying that booking directly actually hurts hotels. Needless to say, their argument has not resonated with consumers. 

For most other hoteliers, their profit margins are already small, and that means they don’t have a lot of resources to build a robust, user-friendly website to the level that competes with the OTAs. Not to mention having the know-how to build their own sophisticated SEO strategy. That’s why paying a large commission to an OTA can often deliver enough ROI for them to survive.

But lately, the OTAs are putting a bigger squeeze on these small and medium-sized hotels, forcing them to cough up even more in commissions, more than the average of 30% commission. To add to the pain of these smaller hotels, the bigger corporate hotels usually pay an average of 15% commission, giving them an even greater competitive advantage.

Rate Parity and Other Strategies

That’s why there’s so little price difference from one OTA to the next .

When you consider that most OTA’s make between 15% to 30% commission on every hotel reservation, you can imagine the type of revenue these companies can generate. For a quick reference, Booking Holding’s market cap is $122B , and Expedia's is $20B .

“The purpose of rate parity is to prevent the hotels from undercutting the OTAs on price. Even if it means the hotel make little to no profit. That’s why there’s so little price difference from one OTA to the next.”

With that kind of size and influence, is it any wonder that Expedia and Booking Holdings are among the largest ad spenders on Google ? They spend as much as 50% of their profit on marketing, all aimed at attracting hotel shoppers.

And they’re very good at it.

They know how to reach buyers, how to generate interest, and how to use sophisticated SEO strategies to convert leads to sales. They’re especially good at convincing buyers that they’re getting a good deal.

One of the tricks they use is to make you think you’re getting a better deal than everyone else. To accomplish this, they’ll show you comparable rates among their sister companies. For example, when booking a hotel on Expedia, their room rate will be compared to the same room on Travelocity or Orbitz (OTAs owned by Expedia). So you may assume they showing you a competitor's rates, but all they’re doing is comparing rates with OTA's they control. It’s really not a true comparison. And with rate parity, you’re still not going to see any significant savings on room rates anyway.

If they’re not comparing rates among their sister companies, you’ll often see OTAs give you a comparison against the “ rack rate ,” or the maximum price for a category of rooms. Unless you’re showing up at a hotel and are desperate for a room, nobody pays the rack rate. But when they offer their “discounted” rate next to the rack rate, it appears like you’re getting a great deal.

One tactic used by OTAs to sell empty rooms without compromising their brand integrity or pricing structure is offering opaque rates. These non-transparent rates are often implemented through a bidding process like Hotwire, and upon entering the desired location and date of stay, the search results will hide the hotel's branding, address, and other features. While not everyone may be adventurous enough to book such a rate, it can sometimes work out and save the user some money. However, it requires the user to trust that the hotel is not a dive or located in a sketchy neighborhood, and once confirmed, the reservation cannot be modified.

These and other strategies have forced many hotels to start showing a BAR (Best Available Rate,) when quoting a price. In a nutshell, the BAR is the lowest rate given to any guest for a specific date. It helps hotels offer greater transparency so guests can see what the hotel is actually charging, as opposed to what the OTAs have concocted through their own pricing schemes.

It all points to a significant advantage these big OTA’s have over their competition. If your white label booking platform is powered by an affiliate feed from Booking Holdings or Expedia, don’t assume you're going to get their lowest rates.

The Wholesale Merchant Model

An important alternative to the Retail Commission Model is the Wholesale Merchant Model . This model is available to companies like big tour operators, large group bookers, FIT companies (Foreign Incoming Travel), airlines, bedbanks, etc. It also includes some hotel aggregators, which is a term reserved for companies that serve a very technical function for the industry. But, for simplicity's sakes, we’ll call all these large travel entities “aggregators” for now.

It’s likely you’ve never heard of these aggregators. That’s because they are huge B2B companies that don’t have high name recognition with the public. Most don’t offer a direct-to-consumer UX/UI product. They deliver their content to enterprise-level clients via an API feed. That way, those who can play in this space must have the resources necessary to invest in hiring developers, programmers, and other IT specialists so they can consume the aggregator's complex API development requirements.

Aggregators buy hotel rooms in large quantities, on condition they get the hotel’s net rate. The net rate is the absolute lowest rate the hotel can sell a room, and still be profitable. Hotels don’t give the net rate to just anyone. They’ll only give that rate to an aggregator because they buy a lot of rooms in bulk. For example, they’ll purchase an entire floor for a month, or they’ll buy a block of rooms for a season. This way, the hotelier can justify giving the net rate in exchange for guaranteed revenue for a certain segment of their inventory.

“The net rate is typically not subject to the rate parity restrictions required by OTAs. This allows hotels the flexibility to be even more aggressive in their pricing of these rooms, adding even greater savings potential over the OTA’s retail prices.”

Buying rooms at the net rate also offers the aggregator a couple of other benefits. One, they exclude the typical commission, which means these rooms are at least 15%-30% lower than the OTA rate. Secondly, the sales and room taxes are calculated at a lower rate. Best of all, the net rate is typically not subject to the rate parity restrictions required by OTAs . This allows hotels the flexibility to be even more aggressive in their pricing of these rooms, adding even greater savings potential over the OTA’s retail prices.

Among all those who qualify to get their hotel inventory from an aggregator, only a small number of travel wholesalers actually offer a white-label travel product.

So if you would like to offer a travel booking solution to your audience, t he only way to give your members direct access to wholesale rates is to make sure your white-label travel portal is powered by a wholesaler, such as Access ®, or a similar type of company that competes in this space.

These wholesalers usually have the same inventory as the large OTAs, and consumers would see little if any difference between the available inventory and the overall booking experience. Except for the price. You decide if you want your audience to see a retail rate or a wholesale rate.

Business Objectives of White Label Travel: Loyalty vs. Revenue...or a Little of Both

Once you’ve decided whether your white label travel platform will offer retail or wholesale rates, you still have another decision to make. It relates to the value you want to offer your audience from your online booking engine.

It all depends on what you are trying to accomplish by offering a white-label travel booking platform.

For some organizations, their goal is to add compelling value as a tool to boost loyalty and engagement . This could work for non-profit associations, trade associations, alumni associations, and other types of membership groups looking to add value to their association benefits, as a means of boosting member retention, engagement, etc.

For others, a white label travel platform is an attractive tool to generate incremental revenue. This could include groups who want a loyalty and rewards platform. That includes banks and credit unions who have exhausted their revenue streams from accountholder fees and service fees, and are looking for new streams of revenue. It becomes a way for them to compete with large banking institutions with a ton more money to throw at driving account holder revenue.

It could work for any type of organization that must deliver value to its audience but needs ongoing revenue streams to keep growing.

And still, for other types of groups, white-label travel platforms are about trying to do a little of both: enhance their member benefits and also make a little money as well .

So let’s take a look at the two primary options for serving up your travel discounts:

White Label Travel Platforms: Instant Savings vs. Cash Back

Instant savings option.

For organizations interested in offering compelling value as a way of boosting member loyalty and engagement , the best way to achieve this is to pass along all the available savings to the end users.

For example: let’s say someone from your group books a weekend at a hotel in Las Vegas, and instead of paying the typical $500 they would see from an OTA, they get a rate of $400. That $100 in savings is instantly applied to the final price upon checkout. Bada bing bada boom. Instant savings equals a happy user.

This instant savings option has many meaningful advantages:

• It has the greatest impact on user engagement and retention.
• It incentivizes users to return to your website more often.
• It offers great value to your existing suite of user/member benefits.
• With typical savings of 15%-50%, the savings can differentiate your organization from your competition.
• When members save money, it generates goodwill that can be leveraged to impact retention and boost referrals of their friends and family.

Cash Back Option

The cash-back model is a relatively new feature among white-label rewards programs . This model gives the users a cash-back amount credited to their account after they’ve booked their reservation.

The available cash-back amount for each booking can be divvied between the user and the sponsoring organization.

Example 1: a user books the same Las Vegas hotel and pays $500, but receives a credit of $100 in the form of cashback, posted to their card after confirming their reservation.

Example 2 : a user books the same hotel and pays $500, but is offered $80 in the form of cashback posted to their card after confirming their reservation. Behind the scenes, the sponsoring organization makes $20 from the transaction.

The typical split between the user and sponsoring organization can vary. In most cases, the sponsoring organization will realize between 10%-30% of the total transaction, but this amount is usually negotiable.

This cash-back option has these advantages:

• Delivers a high-value rewards program that’s unique in today’s marketplace.
• Can deliver an engaging benefit that also generates incremental revenue.
• Allows you to deliver a cash-back product, a familiar and compelling user benefit.
• Gives users significant cash back rewards ranging from $50, $100, and even $150 per night.
• Gives banks or other financial institutions the ability to limit transactions to a specific card using BIN suppression .
• Gives card providers the ability to generate significant interchange fees from high-dollar hotel transactions.

White Label Travel Platforms: Key Questions to Ask

The features of a white label travel platform can vary widely. Some offer the bare minimum of services and support for your organization, while others offer a wide variety of value-added services. When vetting different programs, don’t be afraid to be direct, and ask these important questions:

Do they have global inventory pricing?

Does your private label travel portal offer a global inventory, with familiar hotel brands in all the popular destinations? Do they offer a range of properties within a wide spectrum of price points, including 5-star resorts, to business class and economy hotels? Do they offer boutique hotels, as well as Bed & Breakfasts, home vacation rentals, cabins, beach houses, hostels, and other unique properties? How many countries do they serve? With over 1.5 MM hotels, resorts, inns, and B&Bs worldwide, how many properties do your provider boast about on their network? What types of properties don’t they include and do they have a business reason for limiting their inventory?

Is their travel booking site private labeled for you?

It’s your audience…and your travel platform should reinforce your brand. Does the travel booking platform look like your organization? Will your audience instantly recognize it as you? Does the travel portal feature your logo and color scheme? What other types of branding options do they offer?

Do they offer an integrated payment gateway?

Can your customers/members seamlessly book their travel once they submit their reservation and payment info? Is your white label travel platform the “merchant of record” when the transaction is made? Do they process the transaction properly and then instantly send a confirmation to the user? What if there’s a problem with the customer’s credit card, or what if the reservation is canceled for some reason? How do they offer refunds? Do they give an instant credit back to the user’s credit card, or do they force the user to receive a company credit toward future purchases? (See customer service below.)

Is it scalable from the get-go?

Does your provider have a scalable product that works for organizations large and small? Do they have a proven and time-tested team of developers? Are those developers based in the U. S. or overseas? Will your booking engine work correctly the minute they turn it on? Can it grow with you as your organization grows? Nothing is worse than having launched your platform and having to pause or re-launch it a few months later because your provider found a bunch of bugs. What is their guaranteed uptime? Is it less than 99.9%?

What is their experience with travel content mapping?

Because each aggregator serves up its API data solutions differently, there’s bound to be conflicting data and duplicate search results. How does your white label travel platform organize all the numerous points of critical hotel data they collect from multiple channels, and how do its algorithms expose that information to your members? That includes such things as room rates and types, arrival dates, room photos, online reviews, room availability, etc. How often do they refresh their data? What happens when the same room is listed as being available, but in fact, an OTA sold the room a few seconds before? How does your provider’s solution resolve such issues? How do they prioritize which rooms will be at the top of the search results? What other built-in mapping tools have they implemented?

Do they have a simple and intuitive UX/UI?

Because Expedia and Google® have set the bar pretty high when it comes to our expectations for a travel booking engine, does your white labeled travel platform at least meet that standard? Are you able to give the UX/UI a thorough test drive and put it through its paces? Are you confident that the UX/UI is intuitive, or is it clunky and a pain to use? Consumers demand ease and convenience from any merchant they patronize. What about the check-out portion of the UX/UI? Are your users forced to wade through a flood of terms and conditions upon checkout? Is the checkout process frustrating and forgettable? Can you bundle a hotel, car rental, and flight all in one transaction?

Do they offer a mobile app or just a mobile responsive website?

Does your provider offer a dedicated mobile app, or is their platform simply a mobile-responsive website? Have they opted to create mobile responsive web design because it’s cheaper and faster to create? If so, are you prepared to deal with the associated lack of both speed and functionality as compared to a dedicated mobile app? Has your provider invested in developing a stand-alone mobile app (which is typically far more expensive to develop, test and iterate)? Does it offer SMS push notifications to confirm a booking? What does their app do to help drive ongoing usage?  Does it offer show-your-phone mobile coupons?

Do they offer other travel-related benefits as well as everyday discounts?

Do they have a direct relationship with popular theme parks like Walt Disney World®, Disneyland Resort®, and Universal Studios®, and allow you to book your vacation tickets directly AND at a discount? What type of value-added benefits do they provide to entice your users to visit your site in-between vacations or business travel? Do they offer more than just hotel, car rentals, sightseeing tours, etc. ? Can they keep your users engaged so they can save at everyday places like restaurants, big box stores, and main street retailers , as well as auto services, movies, entertainment/recreation discounts and more?

How good are their customer/member services and support?

This one is huge. Does your white label travel platform offer high-touch customer/member support , or do they only offer self-help and “user-retrieved” assistance? Do they charge members for calling customer service? Do they offer only basic-level customer support, or can you escalate a case to a higher tier?

How fast do they provide timely and accurate refunds? Do they communicate with your members/customers about billing issues, or do they just let users discover a problem on their own? Do they provide 24/7/365 live customer service and support for each hotel booking, car rental, and flight reservation? Are their call center reps U. S.-based? Are they native English-speaking representatives? Will your organization have a customizable toll-free number, and if so, will your provider answer each call as if it was your organization answering the phone? Do they also offer alternative communication methods such as web chat, SMS texting, and email support?

If you really want to step it up to the next level, ask if your provider offers courtesy pre-arrival hotel confirmation for each reservation . This level of customer service is truly game-changing, as they can call a few days ahead to make sure each reservation is valid, and resolve any issues long before your member/customer arrives.

Do they offer multi-language web support?

If your audience is global, does your white label travel provider support the world’s business languages? Not only should they support the world’s 1.5 billion English speakers, but what about the 1.1 billion speakers of Mandarin Chinese, the 572 million speakers of Spanish, and 275 million Francophones? Do they support currencies other than just the USD, such as Canadian Dollars, Mexican Pesos, the Euro, and British Pound?

Do they manage your member data securely and confidentially?

Does your white label travel platform play fast and loose with your member data in order to get to your members so they can market other products or services? Are they SOC 2 compliant ? Do they have a proven history of successfully managing complex security demands for large corporate clients with sophisticated data security procedures and protocols?

Can they provide you with documentation relating to their data protection and retention policy, their data encryption and key management policy, and their company’s acceptable use policy? Will they provide documentation about their PCI compliance ?

Do they use a well-known, established production application infrastructure for things like firewalls, routers, application servers, database servers, physical and environmental security, etc.? Are they willing to provide you with that documentation?

Do they offer dedicated onboarding, technical, and client success teams?

What type of experience does your provider have with launching a white label travel booking engine ? Do they really understand the intricacies of this process? Do they have a team of people dedicated to your specific onboarding and launch process ? Will they oversee all the technical requirements, and also all the other requirements of maintaining the ongoing success of your program? Will they conduct regular account reviews and monitor key performance indicators? Do they charge for services like built-in analytics with member-level reporting? Do they offer suggestions about how to make adjustments to improve the success of your program?

Does your provider support a secure Closed User Group (CUG)?

Is your provider dedicated to providing a true closed user group ? Or are they casual about letting interlopers break in and use your platform, as a means of generating additional commission revenue? Hotels and car rental companies reserve their best discounts for a CUG, that way their best discounts aren’t exposed to people who would otherwise pay full price. When the general public has access to the same discounts you offer on your travel portal, you can be sure you’re not going to offer much in the way of compelling discounts that can attract and engage your audience .

Do they offer marketing and promotional services?

Does your white label travel solutions provider actively promote your travel savings to your members through email, social media, printed materials, etc., or is your staff expected to create and execute the marketing strategy? How does your provider view ongoing education? Are they experienced in getting users in the habit of going to your website to book their travel needs? Do they offer other types of marketing assistance? What are their email automation capabilities? What’s their sending reputation? Can they surprise and delight your travelers both before, during, and after their trip?

Do they want to be a partner or just a vendor?

How invested are they in the long-term success of your program? Do they work behind the scenes to make sure your travel platform has compelling content and performs as well as possible under adverse conditions? Are they making constant improvements to their booking pages so they convert at higher rates? What other types of routine improvements do they make?

White Label Travel Solutions: Final Word

White-label travel platforms come in many shapes and sizes. Now that you have some insight into how the industry works, you’ll be better positioned to make the best decision for your organization.

In full disclosure, I am employed by Access which offers a white-label travel portal . Despite my best efforts, I can't completely eliminate my cognitive biases about which travel platforms I think are best.  On the other hand, critics should also acknowledge that I've spent nearly a decade studying different types of programs and I've learned a thing or two about how how to identify the characteristics of a good consumer discount and travel program . That's my role at Access, to research and write about products in this industry, and provide our senior management with an unvarnished assessment of how Access stacks up against our competitors.

I’m sharing this research with you, hoping to provide you with the tools you need to make an informed business decision. I’m confident that by sharing my findings with you, you will, at a minimum, view Access as a serious contender among any other platforms you may consider.

Feel free to reach out to me with any questions or issue you have with my research and findings. And because I’m just a writer, I’m happy to answer any questions you have without an uncomfortable sales pitch. If you’d rather speak directly with a business development/sales professional, go here.

Industry Terms

Hierarchy of hotel rates:.

Rack rate: The highest price a hotel charges for a room before any discounts. Typically this rate is set artificially high, so when discounts are applied, the final rate looks generous by comparison.

Retail rate: This rate involves a hotel’s most common public rate, with some discounts applied off the rack rate, usually about 5%-15%.

Opaque rate: A non-transparent rate that allows hotels to offer discounts without having to expose their public price position. Usually, this type of pricing is implemented in a bidding process (such as is common with Hotwire) where the hotel's branding, location, star rating, or other feature is hidden prior to booking. Once the reservation is made, the hidden information is revealed, but no changes can be made thereafter. Discounts can range from 10%-20% or more.

BAR (Best Available Rate): The BAR is the hotel’s lowest available rate of the day. This rate is open to the public and usually does not require pre-payment or cancellation penalties outside their typical policy. This rate was created to respond to the complex pricing strategies imposed by online travel agencies. Usually, this price is between 10%-25% off the rack rate.

Wholesale Rate: this is the rate offered by a wholesaler, who purchases multiple blocks of rooms at a discounted rate (see Net Rate). After a small markup, this rate is typically 15%-50% lower than the retail rate.

Net Rate: This is the lowest rate for a room that the hotel will offer, while still maintaining the profitability of the room. This rate is usually made available only to B2B bulk-buying wholesalers, (See bedbank or aggregator) who pre-purchase multiple blocks of hotel rooms at bulk rates, then sell each room B2C at a wholesale rate.

Gross Room Rate: The total revenue a hotel can generate from a single room for one night. This includes all forms of revenue, such as that derived from resort fees, loyalty program rewards/points, breakfast fees, parking fees, etc. It excludes taxes, rebates, refunds, credit transactions, etc. This, plus the typical markup, is the basis for how they calculate the Net Rate.

Other Terms Mentioned in this Article:

Affiliate Supplier: A hotel supplier that sells its hotel inventory to a third party at a discounted rate. Typically they charge more than the wholesale rate, but usually less than the retail rate. They often sell their inventory through white-label travel platforms for companies and organizations.

Aggregator: A type of hotel service provider that acts as the technology hub. It searches many different sources offering hotel accommodations, then collects and disseminates the most pertinent information in a single search query for its B2B clients.

Bedbank: is a B2B company that typically buys discounted room accommodations in bulk, at the Net Rate, then sells those rooms to travel sellers such as wholesalers, travel agents, airlines or tour operators, etc.

BIN suppression: The BIN stands for Bank Identification Number. It reflects the first four to six numbers on any payment card to identify a banking or financial institution, which is critical in matching a transaction with the card issuer. BIN suppression is a feature that limits transactions to a specific BIN, so a financial institution can control which cards can make purchases on a specified site.

Co-branded travel booking site: a travel booking website created for an organization (such as an association, company, or group) by an Affiliate Supplier or Wholesaler. This site typically bears the logos or names of both the organization and an Affiliate Supplier/Wholesaler. This strategy is aimed at leveraging the influence of both brands.

Co-branded travel booking engine: See Co-branded travel booking site:

CUG: A Closed User Group typically consists of members of an association or group, where members are required to log in and be authenticated prior to having access to exclusive discounts or rates. CUGs are used to prevent hidden discounts from being exposed to customers who otherwise are willing to pay a higher price.

Interchange fees: A fee all merchants are required to pay with every credit card or debit transaction and is paid to the financial institution that issued the card. That rate can vary between 2% for credit cards, and 0.3% for debit cards.

Merchant of Record: any business authorized and legally liable for processing a credit or debit card transaction. It is responsible for being PCI compliant, following the rules established by financial institutions, and complying with all local and international tax laws.

OTA: Online Travel Agent/Agency is an e-commerce business whose online properties allow travelers to book hotels, car rentals, flights, cruises, sightseeing tours, activities, and other related services. The two largest OTAs are Booking Holdings ( BKNG ), (formerly called Priceline), and Expedia Group ( EXPE ).

PCI compliance or PCI DSS compliance: Payment Card Industry Data Security Standard are security standards created to make sure all companies that accept, process, store, or transmit credit card information, do so in a safe and secure environment.

Private label SaaS: (see White Label SaaS)

Rate Parity : A clause in which the OTAs require hotels to offer the same rate across almost all of their distribution channels. This is designed to prevent the hotels from undercutting the OTAs on price. Net Rates are not typically subject to Rate Parity, but this practice is under scrutiny by taxing authorities.

Retail Commission Model: Typically an OTA sells rooms at a public rate, and earns a commission (ranging from 15%-30%,) for selling the room.

SaaS: Software as a Service. A popular cloud-based computer application where a service provider hosts its entire software product online, and little, if any sources of the application reside on a local computing device.

White label SaaS: A software product that is built by one company, for the purpose of being rebranded and used by another company.

Wholesale Merchant Model: Typically a wholesaler purchases room accommodations at the Net Rate, and sells those rooms at a wholesale rate to its B2B clients via a white-label travel platform or API feed.

Wholesaler: A B2B company that buys hotel accommodations at the Net Rate from a bedbank or aggregator, then adds additional value, such as the infrastructure required to support a white-label travel platform, and then sells those rooms at the wholesale rate.

Topics: cash back rewards , Travel , member loyalty , membership benefits programs , membership discounts , membership benefits , member travel benefits , member incentives , online travel , white label , private label , turnkey , credit union benefits , white label travel platforms , white label travel solutions

Written by: Gary Toyn

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How Does a White-Label Travel Product Work?

by Marie Anne MacRae | 07 5, 2021 | TTC

July 5, 2021 | TTC

by Marie Anne MacRae

Here at The Travel Corporation , we talk a lot about our white-label travel product packages. That’s because they provide such a huge benefit to our partners. However, not everyone in the industry has used a white-label service before or knows what they’re for. This week, we’re taking you through a few of the key details of a white-label travel product and how they can benefit you.

What is a white label solution in the travel industry?

A white-label travel solution is when a travel company uses products and services of another company under its own brand. Let’s pretend, for example, you run a travel agency called ‘Global Travel Adventures’. You want to create a new travel product that includes safari tours in South Africa . The problem is that you don’t have any safari vehicles, staff or offices in the area. 

Instead of investing hundreds of thousands in buying those assets, you contact a provider who can supply them all for you. The provider offers to sell their services to you on a white-label basis – that means that they’ll operate for you under the ‘Global Travel Adventures’ brand. All the vehicles, uniforms and marketing materials will be stamped with your logo. The result is that your customers receive a continuous brand experience and won’t get confused by who is supposed to be taking them on the safari. 

What are the benefits?

White-label services open up a world of possibilities to your brand. Theoretically, they can give you access to just about any travel service or experience you can imagine. You’ll be free to create innovative travel products that compete with the most exciting holidays on the market.

What’s more, you’ll save a lot of money whilst you do it. That’s because you won’t have to pay the extremely expensive start-up costs of the travel service you want to provide. Coaches, safari jeeps and cruise ships cost a lot of money. But with a white-label agreement, you can use them under your own brand without having to buy them yourself. Best of all, by working under a white-label agreement, you’ll have an in-country partner that can help you deal with emergent travel needs. There’ll be no confusion for the customer and you’ll always have someone in-country to help if the situation changes.

How can you get a white-label agreement?

The best way to find a white-label supplier is through The Travel Corporation’s DMC portal . Every company featured there is a confirmed white-label supplier with decades of experience in the travel industry. If you’ve already found your supplier, then simply give them a call and ask if they do white-label services. Remember that not all service providers offer white-label services; you’ll have to enquire especially to find out what they can provide for you on a white-label basis. 

It’s important to note that if you want your service partner to feature specific brand touches on your tour – like branded shirts, hats, clipboards etc. – there’s a good chance you’ll have to provide those assets yourself.  Your partner, on the other hand, is responsible for providing all the assets necessary to run the service like staff, vehicles, fuel etc. However, every organization is a little different, so you’ll need to negotiate the specifics of your agreement with the provider themselves.

To learn more about white-label agreements and how they work, you can reach out to the team here at TTC or one of our partners. We’d be more than happy to help you explore your options.

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White Label B2B Travel Portal Provides An Ideal Platform To Start A Business With An Own Travel Portal.

Travelopro is a B2C White Label Travel Portal Development Company, offers B2C White Label System that enables the travel portals to display all the service-related searches together like flight booking, car booking, hotel booking, and tour booking at a place.

Our powerful B2C White label booking engine can convert your website into an all-in-one travel portal. Travelopro provides B2C travel portal development and white label travel portal/website development services to travel agents and travel companies.

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Travelopro provides complete B2C white label solutions, B2C travel portal , online travel agency software , travel portal development for travel companies all over the world.

Our white label solution is an effective way of reaching your customers, increase your sales and revenue in the global market. We help automate businesses and streamlining the requirements of staff, corporate, B2B, B2C, and online bookings.

White Label Solution has become an essential tool for improving travel services across the globe. Travelopro’s B2C white label travel portal helps to increase your efficiency.

Our services include travel products for OTA, white label travel portal development and GDS software .

Travelopro provides B2C Travel Portal that offers products, services, and administrations to end customers by means of Online or Offline channels.

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In the same way, in B2C Travel Portal has a direct connection between business to a consumer who is the ultimate consumers of brands and services.

Why Choose B2C White Label Travel Portal For Your Business?

Travelopro’s B2C Travel Portal offers Booking Specials, Tours Package, End moment offers, Easy and simple reservations for hotels and safest payment options for B2C users.

B2C arrangements are utilized by organizations that desire to connect with end clients on the web and acknowledge business objectives. The reason could possibly be for customer relationships and interaction with those customers.

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Travelopro has been offering B2C white label travel portal solutions to travel agents across the globe allowing them to start their own online travel business.

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In addition, as development in travel technology, travel agents are embracing drifting white label travel mobile application as a pocket source to target clients and give their movement necessities.

White Label is a software solution arrangement that enables the travel portals to show all the service-related searches inquiries together at once. 

The White Label Travel Portal which we provide is a one-stop arrangement and solution provider for all the innovation needed for travel agents, consolidators, corporate travel experts, and hoteliers and tour operators .

The integration solution is identical to Direct API and Third-Party API yet meanwhile, it is sensible than the later.

The B2C White Label Solution enables the travel portals to show all the travel related to a place so that the traveler gets what they actually want in their itinerary.

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We give plenty of travel services to our customers, travel consolidators, travel providers, independent hotels and car rentals. We help computerize businesses and increase productivity for clients, customers, corporate and B2C Travel Portal.

Our B2C booking engine is a one-stop solution for travel companies whose target segments are end-users.

Most of the travelers make their travel reservations by visiting online travel agents (OTAs) to make their travel reservations such as flight tickets, hotels, and tour packages.

We will give you the best arrangements in the travel industry with the goal that you could offer your customers ensuring the best arrangements in air tickets, hotels, and tour packages.

Travel Portal Development additionally gives you a decision to pick an excessive number of biggest carrier consolidators in the world. We likewise give you the best commission in the market.

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We differentiate from competitors with own unique design and a fast and powerful booking system backed up by a rich inventory of hotels, flights and dynamic packages (hotel & flight).

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• Saint Lucia
• Saint Martin
• Puerto Rico
• Sint Maarten
• Turks & Caicos Islands
• Trinidad and Tobago
• Saint Vincent & Grenadines
• U.K. Virgin Islands
• U.S. Virgin Islands
• Brunei Darussalam
• South Korea
• Philippines
• Afghanistan

North America

Middle east.

• United Arab Emirates
• Palestinian Territory
• Saudi Arabia

South America

• Falkland Islands (Malvinas)
• French Guiana
• Cook Islands
• Northern Mariana Islands
• New Caledonia
• Norfolk Island
• New Zealand
• French Polynesia
• Papua New Guinea
• Solomon Islands
• Bosnia and Herzegovina
• Switzerland
• Czech Republic
• Faroe Islands
• United Kingdom
• Liechtenstein
• Netherlands

Get our Flight API for the best fares in the market

Build Brand Credibility

Launch your Inventory Capitalization Service Model

White Label Travel Website Solution | B2C and B2B Travel Portal

Trawex will help you define the best path for your brand development.

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White Label Solution – Your Brand. Your Clients. Our Services.

All-in-one white label solution to sky rocket your revenue that allows you to manage all strategic areas of your travel business using one single platform..

Trawex White Label Integration is the perfect turnkey solution for any travel company that would like to distribute hotel, rental car, flight, transfers. sightseeing and vacation package products through their website. It makes connections to multiple product sources for rates and availability directly on your website easier than ever before. Implementing our White Label technology on your website allows you to be a full-service online travel agency. Our White Label Integration is the most economical white-label travel solution on the market. We can customize your travel website to meet your unique needs. We will adapt our system to fit your brand and will give you all the support you need to integrate your website with the White Label. Our White label system responds instantly with the dynamic hotel, rental car, flight, transfers, sightseeing and vacation package data.

Trawex White Label is an ideal solution for those travel agents who are not willing to invest lots of time and energy in building a B2B/B2C white label travel website/booking engine, however, they want to have an online presence. Trawex is a one-stop White Label Travel Portal solution provider for all the technology needs of travel agents, consolidators, and tour operators. Our White label travel portal effortlessly allows the creation of customized tour packages supportive every part of your customer’s travel requirement. Our White label travel service can be the ultimate value addition that would attract more and more customers to your website. Our White label travel solution for travel agents can improve travel business with their B2B white label travel portal or through B2C white label solution. We understand the essence of the travel industry and deliver customized solutions that simplify the business processes of small to large travel agencies, tour operators and travel companies.

Trawex White Label API Solution is an effective way of reaching your customers and increasing sales and revenue of your company. Trawex offers the best White Label API Solutions for small to big travel companies. We integrate white label API and Travel XML API like GDS, Amadeus, etc. to our global clients. Our White Label Travel API is best for travel companies who are looking for flight booking services, hotel booking services, car booking services, etc. With the help of our white label platform, you can achieve an increase in sales without any fault. It is an attractive and user-friendly travel portal that would attract more and more customers thereby bringing huge traffic to the website. By our White label Integration , your customers will have a single elementary platform to book their hotel, flight, sightseeing, travel and holiday packages. You can also reach new customers by using our white label API solution.

Trawex White Label option a ready-to-go co-branded or white-labeled template solution gives site visitors an easy way to plan their travel bookings using your website while seeing your own branded name and your customized website design as per your needs. You can choose your own theme, upload your own logo, and much more. Our solution is best for both startups in travel business and established companies, Entrepreneurs or those who are looking forward to earning their pie in the industry. We have worked with plenty of businesses over the years to develop custom designed white label websites . We aim to deliver our customers with complete travel solutions that simplify their business processes within the shortest time frame.

Taking advantage of the white-label opportunities offered by Trawex can lead to huge gains for your agency. Our white-label solutions allow you to scale your business in many ways, fast and securely.

Build Once to create a perfect engine capable of handling high numbers of reservations from different vendors with our integrated all-in-one platform. We can customize a solution that matches your needs, budget and customer expectations. Travel Portal Platform brings together all the tools and services that need to start, grow and manage your tourism business. We have access to the broadest range of global travel content, all in one place. We manage your multiple operations with our single solution.

Establish a brand identity is essential to the growth and success of your business. It helps to build and gain the trust of customers. Delivering valuable services using your own company name, logo, website, etc. is a key way to validate your brand and build equity. With our complete customized solution, you can integrate your brand’s look and feel with just a few clicks and immediately start selling world-class data protection solutions under your own brand. Increase your visibility and overall market presence across platforms, including mobile, at the same time.

Collaborative platform enables marketers, creative teams and business users to collaborate on various aspects of websites, with developers. Trawex is a collaboration platform designed to help travel companies to connect, drive productivity and enhance the customer experience. It also helps you easily and quickly manage your contracted travel products including car rental, accommodation, transfers, sightseeing, holidays and other ancillary products, whether you sell them as individual components, as part of a tailor-made itinerary or as a complete packaged holiday.

Key Features

You won't be going on the engagement journey alone. We're there as a partner to help, support and advise to ensure your ultimate success.

• powerful mid office
• Multi Currency
• Multi Lingual
• Comprehensive Mid office
• Complete Booking Engine
• Own Inventory and Distribution Solution
• Corporate self booking tool
• Complete booking fulfilment Automation
• XML Pre Integrated with 3rd Party Suppliers
• Cross sell with ancillary services
• Use own travel content with CRS
• Dynamic Packaging
• Customisable website
• Cross selling and Up selling
• State of the art technology
• 100 % Mobile Responsive
• Corporate Self Booking Tool
• Configurable Travel Policy
• Customer Profile Management
• Advanced Reporting
• Multiple Queue Management
• Manage Discounts, Commissions
• Real Time search, Book fulfilment platform
• Real Time Alerts
• Multiple sales channels

With Trawex Digital's Web Platform you can grow your revenues, streamline your operations and extend your digital reach

• Custom Markups
• Online cancellations
• Multiple Payment Gateway Integrations
• Powerful sales and accounting reports
• Third Party accounting softwares compatible
• Provide 100% Automated Travel Booking Solutions
• Multi level distribution network [ B2B2B and B2B2C ]
• Develop your own sub agents, white labels and Distributors
• Comprehensive search results from Multi GDS and Consolidators
• Real time Filtering
• Exclusive Travel Inventory Pricing
• High Commissions & Strong Conversion
• Deep Linking & RSS Feed Available
• Global Inventory: access to the worldwide hotel inventory and your customers benefit from a wide selection accomodation options.
• Fully Customizable Solutions: solutions fully tailored to meet your requirements, we have the technology and tools to take your business to the next level
• Tools, data feeds, and products to help you succeed
• Reporting and analytics

Become a ‘Digital First’ TMC with a solution built to help you win more business.

• Define corporate preferred Airlines , Corporate account Codes , Private fares and Tour codes
• Custom Travel Policy creation
• Trip & Itinerary Fare Approval System
• Manage Individual Traveller Profile
• View Total airline Sales, Planned trips and Top 10 Routes
• Provide Customised corporate website for self booking
• Provide and manage credit limits to client
• Define user roles to control access level for each employee
• Real time Reports to track and respond to market
• Add products from multiple suppliers
• track business productivity and profitability real time through dash board
• Sell published fares, GDS private fares
• GDS Window - Virtual GDS Terminal

Differentiate your business through innovation and customizable functionality that sets you apart from your competitors. Prove your value via data insights that track usage and engagement.

• API integrations for Accounting and any third party ERP
• Manage all bookings and amendments
• Search by PNR , passenger Name, travel date etc
• Track operations efficiency through real time reporting
• View security access logs
• Integrated back end interface to manage all products and channels [ B2C,B2B and B2E ]
• Manage users and control their privileges through user roles
• Manage commission for Agent and Corporate
• View real time journal like accounting report of any customer account
• Order Management
• Alerts Module
• Payment Module
• Accounting Module
• Reporting Module
• Security Engine
• Content Management
• Traveller Profile
• Audit Module
• Commercials Module
• Approval Module

A Comprehensive Tour Management Software that enables an organization to efficiently manage the complete Tour Cycle

• White Label Online Booking System for Flights, Hotels, Car , Cruise, Sightseeing etc.
• Vacation Package System
• Custom Travel Website Design
• Own Inventory CRS for Hotel, Car and Activities
• Negotiated Hotel System
• Hotel Extranet
• Content Management System
• Transfer Booking System
• Insurance Booking Request
• Visa Information System
• Optional Travel Guide Integration
• B2B Sub Agent Management System
• Social Media Integration
• Trip planning Tools Integration
• Widgets on your Website
• Payment Gateway Integration
• B2C Interface
• B2B Agent Module

Skyrocket your business growth with Trawex

Our products empower Retail Sales.

• Analyzing your requirements, fulfilling your business objectives and providing you the right solution.
• Our engineering team has a relentless focus on delivering a scalable and reliable technology platform.
• Choose the right travel technology development service that fits your needs and business goals.
• We Deliver the best of our firm to every client as cost effectively as we can.
• We are excited about building strong relationships with everyone and we provide world class Support to our customers.

Start Talking With Us

Travel portal development:

• Travel Portal Development
• Travel Agency Software
• B2B Travel Portal
• B2C Travel Portal
• G2C Travel Services
• B2B2C Travel Portal
• B2B2B Travel Portal
• Corporate Travel Solutions

Travel Reservation System

• Flight Booking Software
• GDS Reservation System
• Bus Booking Software
• Hotel Booking Software
• Car Rentals Software
• Holiday Packages BS
• Itinerary Reservation Software
• Tours and Activities Software
• Tour Operator Booking Engine
• Destination Management Software

Travel API Services

• Airline/Flight API
• Car Rentals
• Recharges API
• Bill Payments API
• Sightseeing and Transfers API
• White label Solutions
• Android and IOS Mobile Apps
• LCC & GDS Integrations
• Customized Travel Portals
• Travel API Integrations
• Airline Reservation System
• Travel Digital Marketing
• Travel Payment Gateway
• Travel Technology Company
• Who can benefit
• Product Features
• Testimonials

Social Media

• Find Your Business

Travel white Label solution

eTravos develops white label travel portals and mobile apps for startup's, travel agents and corporate companies. The travel inventory of these white label portals comes from different associated api's to eTravos single api.

Comprehensive system to manage your website, inventory, rates, and agents. Ready to go.

Start Talking With Us

There are many benefits of having white label Portal and API integration.

It support's the largest platform for booking online travel and hospitality services. you can experience uninterrupted booking platform facility., white label portal (saas travel product), cloud saas etravos, our features.

Payment Gateways

Api Partners

Travel Features

Android & IOS Apps

What we get in whitelabel?

eTravos white label solution enables:

• the clients with global inventory of 850+ GDS and 225 LCC Airlines, 12 New Distribution Capability (NDC) Airlines, 700,000 Hotel Properties across global market, 147,000 Car Rental Inventory, CMS Holiday Packages
• multi-currency and, multiple languages so be partnered with the eTravos white label solution to enhance your global travel, services with ease and trust worthy support.
• B2C Business to Consumer, B2B Business to Business, B2E, Business Corporate, B2B2B Business to Business to Business Quick payment gateway integration for accepting online payments.

How can I launch my own white label travel portal?

• Registration: The registration process takes less time, pay the setup cost and get agreed with our sales team.
• Select your own branded Domain: It’s very easy to connect our White Label platform to your selected domain by mapping CName record to our URL, but our technical support is always here to help out, if needed.
• Set up White Label: Simply select a theme from 100’s of themes available on the eTravos Website, if not you can design your own html page and host at your own space.
• Select Payment Gateway: Choose any one of the selected payment gateway available with eTravos. This make your users to visit your website and book the tickets online.
• Note: White Label wont work on the search engine crawlers (except the main home page or customized pages which designed by the user). If you are planning to do the search engine marketing of your whitelabel site, make an SEO-URL friendly website and include the Search Panel wherever you ever need. Then put White Label on a main domain or subdomain, where airlines, hotels or car rentals ticket search results will be booked. Knowledge of basic HTML and CSS is required.

Feature of Cloud Travel Portal:

• Business to Customers-Users and Guest
• Business to Business- Agents and Distributors
• No need for GDS or LCC connection or paying huge deposits
• No GDS or LCC API required
• Works with Flights, Hotels, Bus, Insurance, Tours and Payment Gateway *
• Go online in only 2 weeks’ time!
• Manage your sub agents using B2B module
• Dynamic roles for office administration
• Online and Offline bookings
• Admin Management
• Deposit Management System
• Commission Management System
• Dashboard Management
• Booking and Cancellation Reports for all services
• Ledger statement log
• Assigning markup and convenience fee
• Sales and Commission reports
• Reports by filtering
• date/service wise Pax Report
• Manage Dynamic Pages
• Promo code Management
• Notifications and offers
• Enquires/Feedback
• Advertisement Boards
• Increase or Decrease your mark ups as & when required.
• Control panel to track your bookings and Customer details through the website
• Separate package uploading panel.
• Markup and Convenience

Get Connected

• Tour packages
• Mobile Applications

Mobile Responsive Website

Flight, Hotel, Bus, Car Rental, Recharges and Holidays Booking Engine. Worldwide inventory with best commissions. 25+ Payment Gateways available. Create and sell your own tour packages. B2B, B2C and B2B2B distribution channels. Android and iOS mobile applications.

White Label Travel Portal

White Label Travel Portal / Solution helps you  increase your online presence for your brand with higher brand visibility. Multiple Services can be integrated online with Travelothon White Label flight booking & Recharge solutions. Our technology empowers partners to instantly establish a fully functional online Flights Booking & Recharge Website.

• Travelothon White Label Solutions are hosted on dedicated Secure Servers with live Inventory (API) from international & Domestic Airlines, LCC (Indian Low Cost) Domestic Carriers & as well GDS/CRS Full Service Carriers, and other service providers worldwide. 
• Our solution incorporates the state of the art Technology to transfer content to partner Websites seamlessly which is fast & cost-effective while giving live access to all products and Services.
• We offer both Business to Customer B2C white label travel portal as well as a Business to Business B2B white label travel portal. As part of Travelothon’s comprehensive offering, Partners will now be offered the chance to white label the unique platform to their brand, so clients can book directly via their website. 
• Our partner White label online portal can offer competitive International and Domestic Air Fares, Consolidator Fares, Low-Cost Carriers (LCC), etc.

By implementing a white label for a travel website that is branded according to your wishes, you will be able to attract your clients more closely, while offering them a range and depth of services not previously possible. White Label solution for travel agents/partners can be used to sell flights easily and quickly. They can also handle all their financial transactions online to help the smooth running of their business.

Skip to Pre-Launch Offer

Our White Label Solution is a cost-efficient program specifically created for very small-scale travel agents who look for booking flight tickets on a limited budget. The basic result can be made live within 7 -10 business days and we are providing the best commission and fares to our clients and provide an advantage to the customer that they get the best fares as compared to other online travel portals.

This result is a standard design & clients can easily choose the value keys as desired through our White Label technology and extensive supplier relationships, your customers will have access to a worldwide inventory of airlines.

If you are in the travel business and want to grow quickly then creating your own web travel portal will be a good decision. If you are developing your travel business or entering for the first time in e-business, we are here to help you find all the travel-associated solutions.

White Label Flight Booking Solution offers partners the opportunity to monetize from a new journey vertical on their existing high traffic websites through the best global flight content and cost-efficient product.

Travelothon White Label Travel Portal is a one-stop solution provider for all the technology needs of:

• Travel agents
• Consolidators
• Corporate travel consultants
• Tour operators. 

Our Connections Grow stronger every day​. Join  us Today! 

Pre-launch offer ends in, ₹9,999/- + gst only.

ONE-TIME NON-REFUNDABLE

• Flight + Recharge + Bill Payment
• Up to 1% on total turnover
• Service Charge: ₹150 per person per pnr
• Renewal Fee: ₹5999 Yearly + GST
• Payment Gateway

₹14,999/- + GST ONLY

• Up to 5% on total turnover
• Service Charge: ₹75 per person per pnr
• Renewal Fee: ₹9999 Yearly + GST

₹24,999/-+ GST ONLY

• Service Charge: ₹50 per person per pnr
• Renewal Fee: ₹24999 Yearly + GST

We are specialized in flight booking system development, we understand the requirements of our customers and develop the supreme solution as per their exact requirements. We provide airline GDS / White Label API Integration services to global travel companies. With our Flight Booking System, boost your online ticket sales associate to direct flight booking.

API/XML integrations empower the travel business. Most of the consolidators and travel content providers show the content over API or web service XML feed which can be utilized by the online travel business to integrate onto their booking engine to sell the relevant travel products to their customers.

White Label is an ideal solution for those who are not able to invest lots of time and energy in building a B2B/B2C white label travel portal/Booking engine, however, they want to have an online presence.

How does it Work?

Access to travelothon.

Quick & Hassle Free Registration. GST compliant

All Services In One Portal

No need to remember multiple passwords

Unlimited Business Potential

With 24/7 support focus on your growth

WHY CHOOSE TRAVELOTHON?

The first choice for any travel agent in India, Travelothon is a leading travel service provider. With competitive prices & experienced professionals, we understand and continually develop your growth strategy. Get Access to a variety of Travel Products & enjoy higher earnings .

Industry Leader

With 11 years of expertise & long-term association with partners, Travelothon has grown as a family. Growing with each partner.

Assistance At Every Step

From the moment a reservation is made until our travelers return home, we provide assistance at every step.

Seamless Experience

First-hand feedback from partners has helped us develop a user-friendly interface, enhancing the booking experience.

White Label

We offer white label services..

We are a DMC that specializes in Japan travel and is known as a pioneer in rural tourism throughout the country.

• Based in Tokyo, our company covers areas all over Japan, with our staff located throughout the country.
• Our services include a wide range of activities such as walking, cycling, hiking, kayaking, and cultural experiences.
• Our guides primarily speak English, but we also provide assistance in other languages such as Spanish, Italian, German, French, and more.
• Body : Trekking along ancient cobblestone trails, kayaking on untouched coastlines, and cycling through rice fields that stretch as far as the eye can see.
• Mind : Meeting local artisans and trying your hand at their craft, witnessing traditional Japanese performing arts, and not only tasting but also learning how to prepare and appreciate Japanese food and drink.
• Heart : Engaging with the local community, learning about their way of life, listening to and sharing traditional Japanese folk tales, and forging genuine connections.

Collaboration

Our greatest strength as a young company is our ability to establish strong connections within the local areas we operate in. We hire local people who know the area best, ensuring our trips are authentic and memorable. We’re also open to collaborating with other companies to create custom-made trips that meet the unique needs of your customers.

• We create white label package tours for your customers.
• We create tailor-made itineraries for your clients.
• We customize our tour packages for your clients.

Inbound tourism in Japan is facing challenges today. 

The ‘Golden Route’ which includes Tokyo, Mt. Fuji, Kyoto, and Hiroshima, once considered the epitome of Japanese tourism, has now become overcrowded and saturated with visitors from all over the world. Unfortunately, this often leaves visitors without the opportunity to fully enjoy these destinations at their own pace.

Even the famous photogenic spots like the thousand torii gates of Fushimi Inari Taisha and off-the-beaten-track locations such as the famous thatched houses of Shirakawago, or Nakasendo’s Tsumago Inn and Magome Inn have become so commercialized and crowded that travelers can no longer experience the unique atmosphere of the area.

As a result, tourists who come to Japan looking for a one-of-a-kind experience can be left feeling disappointed and unfulfilled.

Despite the fact that Japan boasts 47 unique prefectures, 65% of inbound tourists tend to flock to the same popular destinations, such as Tokyo, Kyoto, and Osaka.

Golden Route + Rural Excursion

• While we focus on rural tourism, we also offer tours to major tourist sites in Japan.
• We understand that many customers want to see both rural and urban areas during their trip.
• To provide the best of both worlds, we connect rural experiences with major tourist destinations.
• Our rural tours are designed to start and end in major travel hubs such as Tokyo, Osaka, Nagoya, Hiroshima, and others.
• This allows us to offer a series of tours that combine the popular Golden Route with rural expeditions.

Actually, there are many places all over Japan where you can find thatched houses like those in Shirakawago, old towns similar to those along Nakasendo, historical inns that have been beautifully preserved like Tsumago Inn and Magome Inn, and even pilgrimage routes like Kumano Kodo and Shikoku Junrei, as well as thousands of torii gates like the ones at Fushimi Inari Taisha.

However, there are some challenges that make it difficult for tourists to visit these alternative spots. Firstly, there is very little information available about these places in foreign languages. Additionally, public transport infrastructure in rural areas is limited, and there are only a few places that offer amenities that meet Western standards.

• There is very little information on these alternative spots in foreign languages
• There is little public transport infrastructure in these rural locations
• There are only a few places that provide adequate comforts that meet western standards

At Heartland Japan, we strive to overcome these challenges:

• We actively seek to introduce these alternative spots and rural locations to foreign visitors.
• We provide tours to small groups or private parties with chartered transport to efficiently and comfortably visit these regions.
• We prioritize privacy and comfort, including western-style toilets, at all accommodations and arrange bilingual guides to ensure effective communication.

What does ‘Luxury’ mean to us?

Our definition of luxury at Heartland Japan is not limited to acquiring material possessions that anyone with disposable income can obtain. Rather, we define luxury as a rare and unparalleled experience that has the potential to bring spiritual fulfillment and even life-changing transformations. By immersing oneself in a completely different culture, you have the chance to re-evaluate your own values and possibly create new ones. We believe that this is the true essence of “luxury” travel.

For those who share this vision of travel, we guarantee an incredibly fulfilling experience. We prioritize comfort during our tours, mitigating the irregularity and scarcity of public transport in rural areas by using chartered taxis or buses for smooth transfers between destinations. Moreover, we ensure that all accommodations are immaculately clean and provide privacy while offering a traditional Japanese experience.

It is these core principles that define our services as Luxury Adventure Travel at Heartland Japan.

Rural Adventure Travel Pioneer

At Heartland Japan, we firmly believe that the true essence of travel lies in immersing oneself in the local culture and gaining a deep understanding of the country. Such authentic cross-cultural experiences have the potential to transform one’s life and be truly transformative.

To gain a real understanding of Japan, it is essential to venture beyond the well-trodden paths of popular destinations and big cities that are featured in every guidebook. It is only by taking the time to explore the culturally and historically rich local regions throughout Japan, with their stunning natural beauty, remnants of the past, and glimpses into local lifestyles, that one can truly appreciate the essence of Japan. It is through these in-depth experiences that travel can become an inspirational medium that enriches lives.

Our aim is to provide our clients with an unforgettable cross-cultural adventure that illuminates the very essence of Japan. We achieve this by offering tours to the untouched and real Japan, traveling to rural locations, fostering opportunities for dialogue with locals, visiting regional nature sites, participating in hands-on cultural activities, and learning about local history.

Sara    ★★★★★ Hello Noriko! The kids and I made it home yesterday. We had a fabulous trip to Japan  and appreciste all of your help. Our only issue was with the JR pass, which is outside of your control! Thanks so much to you and your whole team

L.K.    ★★★★★ with GoExplorerX

We wanted to take this shared space to give our heartfelt thanks to David and Japanese land operator for working together to plan this amazing vacation for us. We saw beautiful and varied places, had fabulous meals, and met wonderful people.  Kyoto was beautiful and fun. The hotel there was great, the shrines and temples fascinating, and we could easily have spent a week there. The yukata wearing was great fun, and Nobuko and her team found a sumptuous meal experience for us when the geisha fell through. 

Shin was a very special guide in Hiroshima, and I would recommend asking for him by name for your future clients. Visiting there is fraught for Americans, and he navigates that reality beautifully. The hotel in Etajima was amazing, a beautiful spa with excellent food and stunning views. Anyone looking for a peaceful place to get away from the crazy world would love it. The whole day with Miss Candy was unforgettable, and it was so sweet of her and her husband to come to the port to see us off the next day.

In Tokyo, Mari was a flexible guide who did a great job finding the foods we hadn’t tried yet, showing us the beautiful Meiji shrine, and helping me find a shop with authentic bento boxes to bring home. We didn’t see Mount Fuji, but Roland had four opportunities when he was there and never saw through the clouds, so once missed isn’t bad. Besides, we had a fun day in Tokyo instead!

Again, thank you for arranging this great trip. The girls and I had a great time together and will always treasure the memories.

Contact us about your tailor-made adventure.

E-mail:  [email protected]

Can't find a package tour for your destination? Don't worry - We've got you covered with our Tailor Made Tours!

The best platform to launch a travel marketplace

Flexible and fast to launch, get a powerful multi-vendor accommodation and tours marketplace that is personalized to you. everything you need to launch - and grow..

White-label multi-vendor travel marketplace

Sell accommodation, tours and extras, advanced supplier self-management, guest 'my booking' portal and messaging, online payments and automated payouts, expert support and advice on your side.

Your beautiful multi-vendor marketplace

Let travelers book accommodation, tours and activities with your partners. Start selling online fast with a powerful travel marketplace platform .

• Pick from one of our beautiful themes or bring your own. We'll work with your designers to get it online.
• With lightning-quick search, travelers can type to search or use flexible filtering options.
• Our advanced website Content Management System (CMS) lets you update and add new content.

Ask a Question

Sell accommodation, tours and extras, all in one

Guests want to book accommodation, tours, and extras together, so let's make it easy.

• Our all-in-one travel marketplace platform lets you sell accommodation, tours, activities and extra add-ons.
• Let travelers buy products from different suppliers and add extras during the checkout.
• Encourage repeat business and nurture loyalty with promotions and marketing coupons.

Get a Live Demo

Supplier self-onboarding, easily done

Your extranet is powered by our booking software so you can streamline your supplier management.

• Suppliers can on-board themselves and their products and manage their bookings, guests and payments, all from your extranet.
• You'll have review and editing rights so you can publish products on your marketplace when ready.
• Advanced reporting and insights will keep you and your partners informed. Monitor metrics like RevPar, occupancy rates and guest demographic stats.

Easy trip management and messaging for travelers

Put your guests in control of their trips, with a self-serve portal that lets them manage their bookings.

• Guest/supplier messaging lets them communicate through the marketplace to confirm details and share updates.
• Guests can self-manage their booking and purchase extra add-ons after their initial transaction.
• Guests can manage their payments and you can enable flexible payment options such as deposits and final payment collection ahead of check-in.

Get paid online and pay suppliers, hassle-free

We're partnered with the world's leading payment gateways so that you can get paid online.

• Offer a mobile-friendly checkout with Book Now buttons, Enquiry forms.
• Take deposits, payments in advance and enforce terms to minimize loss from last-minute cancellations.
• Automate the collection of your commission and customize how and when you pay your suppliers.

Everything you need to launch - and grow

You don't need a thousand days to build software, an army of developers to support it, or millions of $ to run it.

• More than a platform, we're a partner. A dedicated account manager will provide upfront advice on how to build your marketplace and ongoing support.
• We're built on Amazon and designed for high volume businesses everywhere and travelers from anywhere.
• You'll get a Service Level Agreement (SLA) that will guarantee uptime, issue resolution and data security.

Talk to us! Learn more about our features and pricing.

Frequently Asked Questions

With Tashi, you get get a powerful, feature-rich technology platform that you can use to sell accommodation, tours and activities from multiple suppliers in one system.

We're experts in Travel marketplaces and built Tashi's innovative Property Management System and Tour Booking Software .

Your suppliers will get their own account on Tashi to manage their products, bookings, guests and payments. And you can manage them all from your Supplier Dashboard.

With our no code travel marketplace management platform you can add and manage the content on your marketplace, along with your bookings, guests and payments.

When it comes to building a travel marketplace, there are 3 big things you need to think about:

• How to get Customers
• How to get and to manage Suppliers
• How to connect them (the tech)

The most important element of this is ‘How to get Customers.’

Surprisingly not everyone gets this! They spend a lot of their time worrying about how to get suppliers and what tech to use.

But, if you have customers, you’ll have no problem getting suppliers - we guarantee it! What you need is a way to automate supplier management and communications to save admin time.

And with regards to the tech, every minute you spend worrying about the tech is a minute you’re not selling.

For a Travel Marketplace, while the tech is important, it will not be the reason you succeed! Outsource it to an expert (like us!) so that you have more time to spend on your Unique Selling Point - your suppliers and your brand.

You’ll succeed because of your sales, marketing, brand distribution channels etc. Let us handle the rest 😃.

Yes! Tashi's Travel Marketplace platform is built specifically for the tourism industry so you can sell Accommodation, Tours or Activities from multiple vendors in one marketplace or you can focus on one of the sectors.

Because we also sell a cloud Property Management System and Tour Booking Software, you can offer your suppliers an advanced management portal for their listings on your marketplace and their booking management.

Also, they can keep their availability and rates up to date through our integrated Channel Manager.

This means that you can offer instant availability to your clients and the unique offering of both accommodation and tours through one easy to use platform.

You've got two choices. Firstly, you can choose to receive all payments directly to you by using one of our Integrated Online Payment Gateways and then you can manually transfer the required funds to each supplier as appropriate.

Or, you can use our Stripe Marketplace integration to collect the funds and then automate your supplier payments and the collection of your sales commission.

There are pros and cons for each approach, so Talk to Us, and we can advise which option we think is best for you.

With Tashi Travel Marketplace platform, you can white label our Property Management System and Tour Booking Software platform.

This means that each supplier for your Travel marketplace will get their own account on Tashi, but the system will be branded to your business.

It will display your logo, fonts, colors etc. so that it's clear to your suppliers that they're working with you.

Tashi's platform is an all in one hospitality and booking management system so it has all of the features required for your suppliers to onboard themselves, publish their listings and manage their availability and bookings.

If you'd like to see how your supplier extranet looks and works, sign up for a Live Demo. We'd be happy to show you!

Tashi has an integrated Channel Manager that will enable your travel marketplace suppliers to sync their availability and rates across all of their online sales channels.

Sign up for a Free Live Demo to learn how this works. After your demo, you'll also get access to our example multi vendor travel marketplace so that you can explore the system for yourself.

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REGISTRATION

What are the advantages for me.

You’ll enjoy economic benefits without assuming any risks. You’ll begin earning commissions from the very beginning. White Label Travel clients will have access to all of our resources and our network of professional agents. We will implement the latest technological advances in your website so you’ll have access to the fastest, most stable technology on the market.

Who can register?

White Label Travel is open to individuals, travel agencies, organisations, management boards and companies. In short, it’s open to anyone who is interested in distributing tourism products online. With our tool, you’ll benefit from the best online presence for your business, group, destination or municipality.

What do I need in orden to join?

All you need is your own internet domain. If you don’t have one, we can provide hosting and domain creation services through our partner Dominos.net. Then, all you need to do is register to become part of the largest online distributor of tourism products.

PERSONALISATION

How can i personalise the tool.

At White Label Travel, we propose various designs for your business, so it’s up to you to decide which one is most appropriate for your online travel agency. For maximum customisation, upload your logo and choose the colours for your website design.

Are all white label sites the same?

Absolutely not, because the final design is up to you. You will have access to all the White Label Travel widgets so you can adapt the content of your home page to your destination, zone or population. You can even specialise in a specific product.

How do I integrate your tool in my website?

You start by taking a look at our designs and selecting the one you like the most. the integration process will then be quick and simple., commissions, what will be my expenses and my benefits.

There’s no cost to be a White Label Travel partner. As for the benefits, they will depend solely on the amount of traffic your online travel agency generates and the number of reservations that are made.

What kinds of commissions are there?

It depends on the product. For Hotels and Trips, you’ll decide the percentage of the commission you’ll earn on the sales price of each reservation. For flights, you can decide the fee per passenger and fee per reservation that you would like, and for Flight + Hotel packages, you’ll receive the fee and the commission for each one of the products.

When will I receive my commissions?

At the end of each month, we’ll review the invoices and make the corresponding payment via wire transfer to your bank account between the 1st and 5th of the following month, as long as the services have been finalised and you have reached the minimum transaction amount of €200 (EUR) in commissions. If you haven’t reached the minimum amount, your commissions will be rolled over into the next billing cycle.

What is the minimum amount of commissions required to make a bank transfer?

The minimum amount is €200 (EUR); however, you are allowed to set a higher amount if you wish.

LANGUAGES AND CURRENCIES

Can i offer my white label website in other languages.

Yes. You can decide the languages in which you want to offer our products, and your visitors can select their preferred language on your home page. Just make your selection and leave the rest to us!

Will clients in other countries be able to use my website?

Absolutely! We also offer you the possibility of configuring your website in various currencies and allowing your visitors to pay in their local currency.

CUSTOMER SERVICE

If a client has questions or concerns regarding a reservation, how do i address them.

Don’t worry! We’ll take care of it for you! Your clients can make inquiries regarding their reservations directly through your website, and we’ll provide the corresponding post-sales service.

What types of products can I offer?

We provide your clients with access to more than 500,000 lodging establishments throughout the world, as well as the most competitive rates on Flights. You can also offer Flight + Hotel packages, Insurance, Car Rentals and Transfers.

If I have my own products, can I offer them on my website, as well?

Of course! You can use one of our widgets to promote your own products on your website. However, if you would really like your product to be distributed worldwide, contact our Product Department and become one of our providers. We’ll distribute your product, increasing your sales and benefitting your business.

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Bonton White Label Registration

World's leading tour and travels Booking website,Over 30,000 packages worldwide. Book travel packages and enjoy your holidays with distinctive experience

If you are planning to start a new business, Bonton welcomes you. What all you need is a very small investment and passion to succeed. Rest everything is taken care of by Bonton. Even prior travel experience is not required. Come and join the Bonton family and ensure your success becomes part of the growth story of Bonton. Matter of few hours & you will have your own business under your own brand running, you will be able to create and offer separate login details to your business partners as well.

Reasons to buy our white-label

• Advanced Travel Web Portal With All The Major Online Travel Services.
• Best Rate & Fast Flight Ticket Booking Engine With Multiple Payment Options.
• Best Rate & Huge Domestic & International Hotel Live Inventory And Online Booking Engine.
• Largest Holiday Packages Inventory, 2000+ Ready Itineraries For All major Destination
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Latest News

MIA hosts rehearsal tour for future travelers with special needs

Epic rainstorm swamped the United Arab Emirates, Dubai International resumes flights

Eighth ATR 72-600 joins Air Serbia fleet

Why you need to check out Baton Rouge

Holland America Group resigns USTOA active membership

Hilton Grand Vacations and Great Wolf Lodge partner to offer new travel experiences for families

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CTM advances proprietary Lightning OBT with AI-powered trip builder, rich airline content and hotel reviews

Marriott International highlights growth and commitment in Turkey during visit by President and Chief Executive Officer

mTrip introduces white label apps for tourism boards & DMO

Tourism boards can promote their destination by offering a free destination-branded mobile app. The app is fully rebranded and focuses on social sharing in order to maximize visibility.

MONTREAL, QC – Following the success of its iPhone and Android mobile apps, mTrip has developed a white label offering for tourism boards and DMO. Distancing itself from traditional mobile guides, mTrip’s white label solution concentrates on the needs of tourism boards. It is specifically designed to enhance the visitors’ experience, increase visibility and generate revenue for the destination. The white label application includes many innovative features such as 100% offline maps and navigation, a rich travel guide, daily itineraries, deep Facebook integration, a trip journal, postcards, augmented reality and availability in eight languages.

Tourism boards can promote their destination by offering a free destination-branded mobile app. The app is fully rebranded and focuses on social sharing in order to maximize visibility. Visitors can share postcards, reviews, checkins and pictures directly associated with the destination on Facebook. Furthermore, visitors can publish their trip journal online to share with their experience with family and friends, allowing destinations to reach new audiences through existing visitors.

mTrip has also implemented non-intrusive revenue generating features in the mobile app. Destinations can earn commission on bookings and sell coupon space, push notification, advertisements, and sponsored listings to local businesses.

One of the first destinations to use mTrip’s white label solution for tourism boards is Trondheim, Norway. Looking to increase visibility for the city, Trondheim chose mTrip due to its commercial success and innovative technologies. “When the Trondheim Guide was launched we immediately got very good feedback from the app users and I think mTrip deserves most of that credit due to the quality of their software. I wouldn’t hesitate to recommend the app or working with mTrip to other tourism boards,” says Pal Sommerseth , Project Manager – City of Trondheim.

Some of mTrip’s other white label clients include Aruba, Fribourg Region, Tahiti, Trondheim, Basque Country and Laurentians Region.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

• Tatiana Rokou https://www.traveldailynews.com/author/tatiana-rokou/ Green destinations: European Green Pioneer of Smart Tourism 2025 competition now open for applications
• Tatiana Rokou https://www.traveldailynews.com/author/tatiana-rokou/ New strategic partnership at Edinburgh Airport
• Tatiana Rokou https://www.traveldailynews.com/author/tatiana-rokou/ Grace Hotel, Auberge Resorts Collection appoints new General Manager, George Georgousis
• Tatiana Rokou https://www.traveldailynews.com/author/tatiana-rokou/ Jazeera Airways contracts Intelligent Management Solutions

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Will the hotel industry become a white label?

Given the speed of ongoing changes in the hotel industry, digital marketing and public communication will be entirely taken over by OTAs who have the means to mobilize the hundreds of millions that are needed to convey a global strategy. Facing this firepower, hotel communications need to rely on a strong message, based on the originality of the product, on the strength of the concept to gain client loyalty to the symbolic values of a brand. In other words, we must stop putting the cart before the horse and worry more over about brand content before seeking to compete with OTAs at all costs.

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